MIDWEST EXPRESS HOLDINGS INC
10-K, 1997-03-26
AIR TRANSPORTATION, SCHEDULED
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                                    FORM 10-K
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON D.C.   20549

   [X]ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES         
                                           
                              EXCHANGE ACT OF 1934


        For the fiscal year ended                      December 31, 1996



   [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES   
                                               
                              EXCHANGE ACT OF 1934


    For the transition period from __________________  to___________________

    Commission file number        1-13934

                        MIDWEST EXPRESS HOLDINGS, INC.         
             (Exact name of registrant as specified in its charter)

   Wisconsin                                                       39-1828757
   (State or other jurisdiction of                           (I.R.S. Employer
   incorporation or organization)                          Identification No.)


                            6744 South Howell Avenue
                           Oak Creek, Wisconsin  53154
                    (Address of principal executive offices)
                                   (Zip Code)

                                  414-570-4000
              (Registrant's telephone number, including area code)

   Securities registered pursuant 
   to Section 12(b) of the Act:

       Common stock, $.01 par value               New York Stock Exchange
       Preferred Stock Purchase Rights            New York Stock Exchange
             (Title of Class)                      (Names of exchange on
                                                      which registered)


   Securities registered pursuant to 
   Section 12(g) of the Act:                                None
                                                      (Title of class)

   Indicate by checkmark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                           Yes ____X___   No ________

   Indicate by checkmark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K is not contained herein, and will not be contained,
   to the best of registrant's knowledge, in definitive proxy or information
   statements incorporated by reference in Part III of this Form 10-K or any
   amendment to this Form 10-K. [  ]

   Aggregate market value of voting stock held by nonaffiliates as of March
   18, 1997:  $235.8 million

   As of March 18, 1997 there were 6,330,863 shares of Common Stock, $.01 par
   value, of the registrant outstanding.

        DOCUMENTS INCORPORATED BY REFERENCE

   Portions of the 1996 Annual Report to Shareholders for the fiscal year
   ended December 31, 1996 are incorporated by reference into Parts II and
   IV.  Portions of the definitive Proxy Statement for registrant's Annual
   Meeting of Shareholders to be held on April 23, 1997 are incorporated by
   reference in Part III.

   <PAGE>

                         MIDWEST EXPRESS HOLDINGS, INC.

                                    FORM 10-K

                      For the year ended December 31, 1996

                                TABLE OF CONTENTS


   PART I                                                      Page No. 
                                                                             

   Item 1.  Business                                                 3

   Item 2.  Properties                                               9

   Item 3.  Legal Proceedings                                       10

   Item 4.  Submission of Matters to a Vote of 
            Security Holders                                        10

   Management - Executive Officers of the Registrant                11

   PART II

   Item 5.  Market for Registrant's Common Equity and 
            Related Stockholder Matters                             12

   Item 6.  Selected Financial Data                                 12

   Item 7.  Management's Discussion and Analysis of 
            Financial Condition and Results of Operations           12

   Item 8.  Financial Statements and Supplementary Data             12

   Item 9.  Changes in and Disagreements with Accountants 
            on Accounting and Financial Disclosure                  12

   PART III

   Item 10. Directors and Executive Officers of the 
            Registrant                                              12

   Item 11. Executive Compensation                                  12

   Item 12. Security Ownership of Certain Beneficial 
            Owners and Management                                   12

   Item 13. Certain Relationships and Related 
            Transactions                                            12

   PART IV

   Item 14. Exhibits, Financial Statement Schedules, and 
            Reports on Form 8-K                                     13

   SIGNATURES                                                       14

   INDEPENDENT AUDITORS' REPORT                                     15

   SCHEDULE II - VALUATION AND QUALIFYING ACCOUNTS                  16

   EXHIBIT INDEX                                                    17

   <PAGE>


   PART I

   Item 1. Business

   Background

        Midwest Express Holdings, Inc. was reincorporated under the laws of
   the State of Wisconsin in 1996.  Midwest Express Holdings, Inc. is a
   holding company, and its principal subsidiary is Midwest Express Airlines,
   Inc. ("Midwest Express").

        Midwest Express operates a single-class, premium service passenger
   jet airline that caters to business travelers and serves selected major
   business destinations throughout the United States and Toronto, Canada,
   from operations bases in Milwaukee and Omaha.

        Midwest Express evolved out of Kimberly-Clark Corporation's
   ("Kimberly-Clark") desire to provide a convenient and cost-effective way
   to meet Kimberly-Clark's internal transportation needs.  Kimberly-Clark
   began daily, nonstop aircraft shuttle service in October 1982 for its
   employees traveling between Kimberly-Clark offices in two cities.  Key
   management personnel from Kimberly-Clark who successfully operated the
   shuttle service became the senior management of Midwest Express.

        Midwest Express began commercial operations in 1984 with two DC-9-10
   aircraft, serving three destinations from Milwaukee's General Mitchell
   International Airport.  Milwaukee, as Midwest Express' original base of
   operations, has been the main focus of its route structure.  Midwest
   Express established Omaha as its first base of operations outside
   Milwaukee in May 1994.

        Astral Aviation, Inc. ("Astral"), d/b/a Skyway Airlines ("Skyway"), a
   wholly owned subsidiary of Midwest Express, began operations in early 1994
   by taking over routes that Mesa Airlines, Inc. ("Mesa") had operated as a
   commuter feed system under a code sharing agreement between Mesa and
   Midwest Express that expired that year.  Under the agreement, Mesa
   operated the system beginning in 1989 as "Skyway Airlines" using Midwest
   Express' airline code.  As of December 31, 1996, Skyway offered service in
   25 Midwestern cities. 

        On September 27, 1995, the stock of Midwest Express was transferred
   to Midwest Express Holdings, Inc. in connection with the initial public
   offering ("Offering") by Kimberly-Clark of 5,140,000 shares of common
   stock of Midwest Express Holdings, Inc.  Following the Offering, Kimberly-
   Clark retained 1,288,571 shares of the outstanding common stock of the
   Company which were subsequently sold in a secondary public offering
   consummated on May 23, 1996.  As used herein, unless the context otherwise
   requires, the "Company" refers to Midwest Express Holdings, Inc. and its
   respective predecessors, including Midwest Express Airlines, Inc. when
   operated as a subsidiary of Kimberly-Clark.

   Route Structure and Scheduling

        Bases of Operations

        Midwest Express currently has two bases of operations, Milwaukee and
   Omaha.  As of December 31, 1996, Midwest Express served 24 cities from
   Milwaukee and was the only carrier providing nonstop service between
   Milwaukee and most Midwest Express destinations.  To increase utilization
   of aircraft, Midwest Express provides seasonal service from Milwaukee to
   four cities, Tampa, Ft. Myers, Ft. Lauderdale and Phoenix, which generally
   begins in mid-December and operates through April.  Although nine other
   jet airline carriers serve Milwaukee's airport, these carriers (other than
   American Trans Air) only provide nonstop flights between Milwaukee and
   their respective operations' hubs.

        From Omaha, Midwest Express provides nonstop service to cities that
   include Los Angeles, San Diego (connecting service on weekdays),
   Milwaukee, Newark, and Washington D.C.  Passengers in Omaha can also
   travel to most other cities in the Midwest Express route system via
   connections through Milwaukee.  Although 10 other jet airline carriers
   serve Omaha's airport, these carriers (other than Southwest Airlines and
   Airtran Airways) only provide nonstop flights between Omaha and their
   respective hubs.

        Integration of Skyway Operations

        Midwest Express coordinates Skyway routes and schedules.  The Company
   primarily has sought to provide Skyway service to communities where there
   is the opportunity to complement Midwest Express service by giving
   passengers on short haul, low density routes to Milwaukee the ability to
   connect to Midwest Express flights without switching carrier systems.  To
   enhance aircraft utilization, Skyway also seeks to identify short haul,
   low density point-to-point routes where there is likely to be a consistent
   demand for air service even though there is no Milwaukee connection.  As
   of December 31, 1996, Skyway offered flights in 25 cities, generally in
   the northern Midwest of the United States, and Toronto, Canada.

   Customer Service

        Overall

        Midwest Express has consistently emphasized, and been recognized by
   the public for, its premium customer service which is a principal factor
   that distinguishes Midwest Express from other airlines.  In 1996, the
   editors of Air Transport World honored Midwest Express with their
   "Passenger Services Award," the first time a U.S. airline has earned the
   award since 1978.  Conde Nast Traveler magazine readers rated Midwest
   Express "Top Domestic Airline" in 1995 and 1996.  In 1995, the Zagat
   Airline Survey of frequent travelers rated Midwest Express as the best
   U.S. airline.  It also ranked Midwest Express as the fourth best airline
   in the world, with no other U.S. airline ranked in the top ten.  The June
   1995 issue of a leading consumer magazine reported Midwest Express as
   "Best Airline" based on its 1994 survey of about 120,000 readers.  In
   1996, a leading consumer travel report awarded Midwest Express the
   designation as the best U.S. airline for the fifth consecutive year.

        Midwest Express has accomplished its unique level of customer service
   through such tangible amenities as a more comfortable seating
   configuration, quality cuisine and complimentary wine and champagne, as
   well as such intangibles as the accommodating attitude of Midwest Express
   employees.  Although Skyway has less opportunity to provide premium
   service due to the limited duration of its flights, it also focuses on
   superior customer service within the regional airline industry.

        Premium Seating

        Each Midwest Express aircraft is configured with two leather-covered
   seats on each side of the aisle that are larger than coach seats on most
   other airlines (21 inches wide at the seat cushion compared to 17 to 18
   inch wide standard coach seats).  There are no middle seats.  Midwest
   Express has continued to be recognized by a leading consumer travel
   report, most recently in June 1995, as having the most comfortable coach
   seats in its periodic surveys of U.S. airlines.  The number of seats in
   each aircraft is also 15 - 20% fewer than the number of seats that major
   airlines typically install in the same type of aircraft.

        Dining Services

        The high quality of Midwest Express cuisine has been recognized
   repeatedly in customer surveys.  Breakfast and dinner menus consist
   typically of a choice of two entrees.  Midwest Express offers
   complimentary champagne on breakfast flights and complimentary wine on
   other flights.  Midwest Express spends about twice as much per revenue
   passenger meal when compared to an industry average for major carriers.

   Fare Pricing and Yield Management

        Airlines generally offer a range of fares that are distinguished by
   restrictions on use, such as the times of day and days of the week for
   travel, length of stay and minimum advance booking period.  Midwest
   Express and Skyway generally offer the same range of fares that their
   competitors offer, although there are exceptions in particular markets
   where Midwest Express will discount certain categories of fares more than
   its competition or will charge a premium in markets.

        The number of seats an airline offers within each fare category is
   also an important factor in pricing.  Midwest Express monitors the
   inventory and pricing of available seats with a computer-assisted yield
   management system.  The system enables Midwest Express' yield management
   analysts to examine Midwest Express' and Skyway's historical demand and
   increases the analysts' opportunity to establish the optimal allocation of
   the number of seats made available for sale at various fares.  The
   analysts then monitor each flight to adjust seat allocations and actual
   booking levels, with the objective of optimizing the number of passengers
   and the fares paid on future flights to maximize revenues.  

   Marketing

        Travel Agency Relationships

        Midwest Express sells approximately 77% of its tickets through travel
   agents.  The Company maintains its own reservations center at its
   headquarters for Midwest Express and Skyway flights.  As with most travel
   agencies, the Company's reservations center obtains airline information,
   makes reservations and sells tickets through a computer reservation system
   ("CRS"). The Company has a contract to use the SABRE CRS until 2001.

      Frequent Flyer Program

        The Company operates a frequent flyer program under which mileage
   credits are earned by flying on Midwest Express, Skyway or other
   participating airlines (including Virgin Atlantic Airways and Swissair)
   and by using the services of participating hotels (including Wyndham,
   Hilton and Loews), car rental firms (including Hertz, Alamo, National and
   Avis), MCI telecommunications and Elan MasterCard.  Members can redeem
   frequent flyer miles for travel on Midwest Express (20,000 miles for
   member and 15,000 for companion), Skyway or other participating airlines. 
   In addition to free travel, miles can be redeemed for services of
   participating hotels and car rental firms.  The program is designed to
   enhance customer loyalty and thereby retain and increase the business of
   frequent travelers by offering incentives for their continued patronage.

        The Company's Frequent Flyer program includes a Mutual Miles program
   whereby members in Northwest Airlines' WorldPerks frequent flier program
   and Midwest Express' Frequent Flyer members maintain their separate
   accounts, but can choose to redeem award travel on either carrier or can
   combine certain mileage from both programs to reach an award level.  In
   October 1995, the Company introduced the Midwest Express MasterCard in
   conjunction with Elan Financial Services of Illinois ("Elan").  The
   program allows Midwest Express to offer a co-branded credit card to its
   Frequent Flyer members and other members of the public to induce them to
   become Frequent Flyers.  The Company generates income by selling Frequent
   Flyer miles to Elan, which awards the miles to cardholders for charges on
   their credit cards.

        As of year end 1996 and 1995, the Company had approximately 828,000
   and 713,000 members enrolled in its Frequent Flyer program, respectively. 
   The Company estimates that as of December 31, 1996 and 1995, the total
   available awards under the Frequent Flyer program were 64,000 and 45,000,
   respectively, after eliminating those accounts below the minimum award
   level.  Free travel awards redeemed were approximately 16,100 and 8,500
   during 1996 and 1995. Free travel awards accounted for 3.2% of total
   Company revenue passenger miles during 1996.  Midwest Express does not
   believe that usage of Frequent Flyer awards results in any significant
   displacement of revenue passengers.

        The Company accounts for its frequent flyer obligation on the accrual
   basis using the incremental cost method.  This method recognizes an
   average incremental cost to provide roundtrip transportation to one
   additional passenger.  The incremental cost includes the cost of meals,
   commissary, reservations and insurance.  The incremental cost does not
   include a contribution to overhead, aircraft cost or profit.  The accrual
   is based on estimated redemption percentages applied to actual mileage
   recorded in members' accounts.  For purposes of calculating the Frequent
   Flyer accrual, the Company anticipates that approximately 63% of
   outstanding awards will be redeemed.  No liability is recorded for hotel
   or car rental award certificates that are to be honored by other parties
   because there is no cost to Midwest Express for such awards.

   Related Businesses

        Midwest Express also offers ancillary airline services directly to
   customers, including freight services and aircraft charters.  The freight
   business consists of transporting freight, United States mail and counter-
   to-counter packages on regular passenger flights.   During 1996, Midwest
   Express configured and placed into service a DC-9-10 jet aircraft
   specifically for the purpose of providing charter services.  The primary
   customers of aircraft charter services are athletic teams, business groups
   and tour operators.

   Competition

        The Company competes with other air carriers between all cities it
   serves.  Many of the Company's competitors have elaborate route structures
   that transport passengers to hub airports for transfer to many
   destinations, including those served by Midwest Express and Skyway.  Some
   competitors offer flights from cities served by Midwest Express to more
   than one of their hub airports, permitting them to compete in markets by
   offering multiple routings.  For many markets that Midwest Express serves
   from Milwaukee and Omaha, the competition does not provide nonstop
   service, but that condition could change.  In some markets, Skyway and
   Midwest Express also compete against ground transportation.  

        The Company has the largest market share of passengers at Milwaukee. 
   In 1996, the Company carried 30.8% of passengers boarded in Milwaukee,
   while Northwest Airlines, which has the second largest share, carried
   22.5%.  In Omaha, Midwest Express had 5.3% of the market based upon
   passengers boarded in 1996, compared to 29.5% boarded by United Airlines
   and 12.5% by Southwest Airlines, the carriers with the two largest market
   shares.

        In addition to traditional competition among domestic carriers, the
   industry may be subject to new forms of competition in the future.  The
   development of video teleconferencing and other methods of electronic
   communication may add a new dimension of competition to the industry as
   businesses look for lower cost substitutes to air travel.

   Employees

        As of December 31, 1996, Midwest Express had 1,815 employees (337 of
   whom were part-time and 34 of whom were intermittents) and Skyway had 265
   employees (41 of whom were part-time).  The categories of employees were
   as indicated on the following table:

                                        Employees as of December 31, 1996
                                                  Midwest   Skyway
                                                  Express
             Employee Categories

             Flight Operations                        258      141
             Inflight                                 314        -
             Passenger Services                       553       67
             Maintenance                              268       44
             Reservations & Marketing                 264        -
             Revenue Accounting & Finance             100        7
             Administrative                            58        6
                                                    -----    -----
             Total                                  1,815      265
                                                    =====    =====

        The Company makes extensive use of part-time employees to increase
   operational flexibility.  Given the size of Midwest Express' fleet and
   flight schedules, the Company does not have continuous operations at many
   locations.  The use of part-time employees enables Midwest Express to
   schedule employees when they are needed.  Part-time employees are eligible
   for the Company's benefits program, subject to certain restrictions and
   co-pay requirements, because doing so enables the Company to attract
   quality employees and reinforces the value the Company places on part-time
   employees

        Labor Relations

        In July 1995, Skyway pilots elected the Air Line Pilots Association
   ("ALPA"), a labor union, to represent them for collective bargaining
   purposes. Currently, the Company and ALPA have commenced negotiations and
   are in the process of mediation by the National Mediation Board.  No other
   Company employees are represented by labor unions.  The Company believes
   management and its employees have had excellent relations.

   Regulation

        General

        The Department of Transportation ("DOT") has the authority to
   regulate economic issues affecting air service, including, among other
   things, air carrier certification and fitness, insurance, deceptive and
   unfair competitive practices, advertising, CRS's and other consumer
   protection matters such as on-time performance, denied boarding and
   baggage liability.  It also is authorized to require reports from air
   carriers and to inspect a carrier's books, records and property.  The DOT
   has authority to investigate and institute proceedings to enforce its
   economic regulations and may in certain circumstances assess civil
   penalties, revoke operating authority and seek criminal sanctions.

        The Federal Aviation Administration ("FAA") regulates the Company's
   aircraft maintenance and operations, including flight operations,
   equipment, aircraft noise, ground facilities, dispatch, communications,
   training, security, weather observation, flight and duty time, crew
   qualifications, aircraft registration and other matters affecting air
   safety.  The FAA has the authority to suspend temporarily or revoke
   permanently the authority of the Company or its licensed personnel for
   failure to comply with regulations promulgated by the FAA and to assess
   civil penalties for such failures.

        The Company also is subject to regulations or oversight by federal
   agencies other than the DOT and FAA.  The antitrust laws are enforced by
   the U.S. Department of Justice; labor relations are generally regulated by
   the Railway Labor Act, which vests certain regulatory powers in the
   National Mediation Board with respect to airlines and labor unions arising
   under collective bargaining agreements; and the utilization of radio
   facilities is regulated by the Federal Communications Commission.  Also,
   the Company is generally regulated by federal, state and local laws
   relating to the protection of the environment and to the discharge of
   materials into the environment.  In addition, the Immigration and
   Naturalization Service, the U.S. Customs Service, and the Animal and Plant
   Health Inspection Service of the Department of Agriculture have
   jurisdiction over inspection of the Company's aircraft, passengers and
   cargo to ensure the Company's compliance with U.S. immigration, customs
   and import laws. 

        During 1996, the White House Commission on Aviation Safety and
   Security ("Commission") was formed to recommend aviation safety measures
   for the airline industry.  The Commission has issued a summary of draft
   recommendations that include more detailed inspections of aging aircraft,
   new airline fees for upgrading air traffic control and several security-
   related items.  The Company believes these recommendations, once
   instituted, will result in increased operating costs, the effect of which
   cannot be estimated at this time.

        Noise Abatement

        The federal Airport Noise and Capacity Act of 1990 ("ANCA") was
   intended to convert the nation's commercial jet service to quieter Stage 3
   operations by requiring phaseout of Stage 2 operations (as defined in Part
   36 of the Federal Aviation Regulations) by December 31, 1999, subject to
   certain exceptions.  The FAA regulations that implement ANCA require
   carriers to reduce the number of Stage 2 aircraft operated by one of two
   methods.  Midwest Express has chosen to comply with ANCA by operating a
   fleet that is 65% Stage 3 by the end of 1996, 75% Stage 3 by the end of
   1998, and 100% Stage 3 by the end of 1999.  As of December 31, 1996,
   Midwest Express operated 14 Stage 3 aircraft and eight Stage 2 aircraft.  

        ANCA also recognizes the right of airport operators with special
   noise problems to implement local noise abatement procedures that do not
   interfere unreasonably with the interstate and foreign commerce of the
   national air transportation system.  ANCA generally requires FAA approval
   of local noise restrictions on Stage 3 aircraft and establishes a
   regulatory notice and review process for local restrictions on Stage 2
   aircraft first proposed after October 1990.  As the result of litigation
   and pressure from airport area residents, airport operators have taken
   local actions over the years to reduce aircraft noise.  These actions have
   included regulations requiring aircraft to meet prescribed decibel limits
   by designated dates, prohibition on operations during night time hours,
   restrictions on frequency of aircraft operations, and various operational
   procedures for noise abatement.  While the Company has had sufficient
   operational and scheduling flexibility to accommodate local noise
   restrictions imposed to the present, its operations could be adversely
   affected if locally-imposed regulations become more restrictive or
   widespread.

        Safety

        In compliance with FAA regulations, the Company's aircraft are
   subject to many different levels of maintenance or "checks" and
   periodically go through complete overhauls.  Maintenance efforts are
   monitored by the FAA, with FAA representatives typically on-site. 
   Although both Midwest Express and Skyway are subject to FAA safety
   regulations, the regulations that govern aircraft with 30 seats or fewer
   were less stringent than the regulations applicable to aircraft with more
   than 30 seats.  In March 1997, Skyway completed its conversion to certain
   FAA regulations that require smaller aircraft operations to conduct
   business under more stringent rules previously applicable only to aircraft
   with more than 30 seats.  

        Slots  

        The FAA's regulations currently permit the buying, selling, trading
   and leasing of certain airline slots at Chicago's O'Hare, New York's La
   Guardia and Kennedy International and Washington D.C.'s National airports. 
   A slot is an authorization to take off or land at the designated airport
   within a specified time window.  The FAA must be advised of all slot
   transfers and can disapprove any such transfer.

        The FAA's slot regulations require the use of each slot at least 80%
   of the time, measured on a bi-monthly basis.  Failure to do so without a
   waiver of the FAA (which is granted only in exceptional cases) subjects
   the slot to recall by the FAA.  In addition, the slot regulations provide
   that slots may be withdrawn by the FAA at any time without compensation to
   meet the DOT's operational needs (such as providing slots for
   international or essential air transportation). Midwest Express' ability
   to increase its level of operations at certain domestic cities currently
   served is affected by the number of slots available for takeoffs and
   landings.

   Aircraft Fuel

        Because fuel costs constitute a significant portion of the Company's
   operating costs (approximately 17% and 15% in 1996 and 1995,
   respectively), significant changes in fuel costs would materially affect
   the Company's operating results.  Fuel prices continue to be susceptible
   to political events and other factors that can affect the supply of fuel,
   and the Company cannot predict near or long-term fuel prices.  In the
   event of a fuel supply shortage resulting from a disruption of oil imports
   or otherwise, higher fuel prices or curtailment of scheduled service could
   result.  Changes in fuel prices may have a marginally greater impact on
   the Company than on many of its competitors because of the composition of
   the Company's fleet.  See "Item 2. Properties-Fleet Equipment."

   Item 2. Properties

   Fleet Equipment

        As of December 31, 1996, Midwest Express' fleet in service consisted
   of 22 McDonnell Douglas jet aircraft; consisting of eight DC-9-10 series
   aircraft, twelve DC-9-30 series aircraft and two MD-88 aircraft. Fourteen
   aircraft meet Stage 3 noise requirements.  None of the aircraft owned by
   Midwest Express is subject to liens to secure obligations.

   <TABLE>
   MIDWEST EXPRESS AIRLINES AIRCRAFT

   <CAPTION>
   <S>                <C>             <C>          <C>            <C>               <C>       
                                                                    Date of         Stage
   Tail #               Type          # of Seats   Owned/Leased   Manufacture       Type

   601ME                MD-88              112        Leased      08/22/89              3
   701ME                MD-88              112        Leased      09/21/89              3
   202ME              DC-9-30               84        Leased      06/26/75              3
   203ME              DC-9-30               84        Leased      07/07/75              3
   204ME              DC-9-30               84        Leased      07/25/75              3
   206ME              DC-9-30               84        Leased      05/07/79              3
   207ME              DC-9-30               84        Leased      07/06/79              3
   209ME              DC-9-30               84        Leased      06/18/76              3
   502ME              DC-9-30               84         Owned      06/10/80              3
   602ME              DC-9-30               84         Owned      07/21/80              3
   302ME              DC-9-30               84         Owned      11/08/67              2
   501ME              DC-9-30               84         Owned      12/15/67              2
   401ME              DC-9-30               84         Owned      01/02/68              2
   301ME              DC-9-30               84         Owned      01/11/68              2
   500ME              DC-9-10               60         Owned      06/05/65              3
   300ME              DC-9-10               60         Owned      01/22/66              3
   600ME              DC-9-10               60         Owned      02/06/66              3
   800ME              DC-9-10               60         Owned      02/16/66              2
   700ME              DC-9-10               60         Owned      07/14/66              3
   400ME              DC-9-10               60         Owned      07/29/66              2
   900ME              DC-9-10               60         Owned      08/18/66              2
   080ME              DC-9-10               60         Owned      10/30/66              2

   </TABLE>

        The two MD-88 aircraft leases expire in 1998.  Six DC-9-30 operating
   leases expire as follows: three in 2001 and three in 2006.  

        The Company has acquired four DC-9-30 aircraft that were not placed
   into service by December 31, 1996.  The Company has entered into ten-year
   operating leases on two of these aircraft and intends to finance the other
   two with operating leases.  These aircraft will enter service during 1997.

        Skyway acquired all new Beechcraft 1900D turboprop aircraft, starting
   with its first delivery on January 11, 1994, through the delivery of its
   fifteenth airplane on May 18, 1995.  Skyway leases the aircraft from a
   group of financial institutions with initial lease terms of five to 12
   years, and expiration dates ranging from 2001 through 2008.

   Facilities

        The Company has secured long-term use of gates and hangar and
   maintenance facilities at General Mitchell International Airport in
   Milwaukee.  The Company is a signatory to the airport master lease, which
   expires in 2010, for 14 gates at the Milwaukee airport, including ticket
   counter, baggage handling and operations space.  In 1989, the Company
   completed construction of its maintenance facility at the Milwaukee
   airport with a lease of land from the airport that will allow the Company
   to exercise a series of five-year options to extend the lease for 60
   years.

        In 11 of the other 24 cities Midwest Express served as of December
   31, 1996, gates at the airport were leased directly from the airport
   authority.  For the other 13 cities, Midwest Express subleased gates from
   other carriers.  In Omaha, Midwest Express has exclusive rights to two
   gates.

        Skyway has secured long term leases of facilities at Milwaukee's
   airport.  Skyway owns an office and aircraft hangar facility at the
   airport.  The land on which this facility is located is leased until 2010.
   Skyway leases one gate from the Milwaukee airport, under terms that extend
   until 2010, and also utilizes one Midwest Express gate.  Skyway can park
   several aircraft in the ramp area serviced by these gates.

   Item 3. Legal Proceedings

        A Commissioner of the Equal Employment Opportunity Commission
   ("EEOC") filed charges against the Company on July 8, 1992, pursuant to
   Title VII of the Civil Rights Act of 1964, as amended, that pertained to
   the Company's practices since January 1, 1989.  On October 20, 1994, the
   Milwaukee office of the EEOC issued a decision finding that reasonable
   cause existed to believe the Company violated Title VII by:  (a) engaging
   in recruitment practices which discriminate against Blacks (as such term
   is defined in Title VII); (b) failing to hire Blacks for flight service
   representative, aircraft groomer and aircraft mechanic positions; (c)
   failing to hire and assign Blacks into entry-level supervisory and
   management positions; and (d) failing to maintain proper records on its
   employment process in accordance with Section 709 (c)(1) of Title VII and
   the Uniform Guidelines Employee Selection Procedures.

        Based on these charges and the EEOC's subsequent decision, the EEOC
   proposed a conciliation agreement that would have involved costs to the
   Company of approximately $1,500,000.  The Company has denied the
   allegations by the EEOC, has rejected the conciliation agreement and
   intends to vigorously defend itself against the charges unless a
   settlement can be reached that would make it economically impractical to
   contest the charges.  To date, the Company has not established any reserve
   with respect to these charges.

        In addition to the pending EEOC charges, the Company is a party to
   routine litigation incidental to its business.  Management believes that
   none of this litigation is likely to have a material adverse effect on the
   Company's consolidated financial position and results of operations.

   Item 4. Submission of Matters to a Vote of Security Holders

        No matters were submitted to a vote of the Company's security holders
   during the fourth quarter of 1996.

   MANAGEMENT

   Executive Officers of the Registrant

        The executive officers of the Company as of March 1, 1997 together
   with their ages, positions and business experiences are described below:


    NAME                                AGE    POSITION

    Timothy E. Hoeksema                 50     Chairman of the Board,
                                               President and Chief Executive
                                               Officer and Director

    Brenda F. Skelton                   41     Senior Vice President   -
                                               Marketing and Customer
                                               Service and Director

    Dennis J. Crabtree                  56     Senior Vice President   -
                                               Operations

    Robert S. Bahlman                   38     Vice President, Chief
                                               Financial Officer and
                                               Treasurer

    Carol Skornicka                     55     Vice President, General
                                               Counsel and Secretary

    Rex J. Kessler                      49     Vice President  -  Technical
                                               Services

    Carol J. Reimer                     47     Vice President  -  Human
                                               Resources

    Dennis J. O'Reilly                  41     Assistant Treasurer/Director
                                               of Investor Relations

    David C. Reeve                      51     President and Chief Executive
                                               Officer of  Astral Aviation,
                                               Inc.


        Timothy E. Hoeksema has been a director, the Chairman of the Board,
   President and Chief Executive Officer of the Company since 1983.  Mr.
   Hoeksema was appointed President - Transportation Sector of Kimberly-Clark
   in 1988 and resigned from all positions with Kimberly-Clark as of August
   1, 1995.  

        Brenda F. Skelton has served as the Senior Vice President-Marketing
   and Customer Service of the Company since March 1995.  Prior thereto, Ms.
   Skelton served as Vice President of Marketing for the Company from
   February 1993 to March 1995.  Ms. Skelton also served as Director of
   Marketing Programs for the Company from April 1987 to February 1993.

        Dennis J. Crabtree has served as Senior Vice President-Operations of
   the Company since September 1995 after joining the Company as Vice
   President-Operations in May 1995.  From July 1994 to May 1995, Mr.
   Crabtree served as Vice President-Safety and Regulatory Compliance for
   Continental Airlines, Inc.  From January 1993 to July 1994, Mr. Crabtree
   served as the President of Continental Express, Inc.  From March 1989 to
   January 1993, Mr. Crabtree served as the Staff Vice President-Safety and
   Regulatory Compliance for Continental Airlines, Inc.

        Robert S. Bahlman has served as the Vice President, Chief Financial
   Officer and Treasurer of the Company since December 1996.  Mr. Bahlman
   served as the Controller for the Company from September 1995 to December
   1996.  Prior thereto, Mr. Bahlman also served as the Financial Manager of
   the Company from July 1990 to August 1995.

        Carol Skornicka has served as Vice President, General Counsel and
   Secretary of the Company  since May 1996.  Ms. Skornicka formerly served
   as Secretary of the Wisconsin Department of Industry, Labor and Human
   Relations, a position she held from 1991 until joining the Company.

        Rex J. Kessler has served as Vice President-Technical Services for
   the Company since September 1995.  Prior thereto, Mr. Kessler served as
   Director-Maintenance of the Company from December 1987 to August 1995.

        Carol J. Reimer has served as Vice President-Human Resources of the
   Company since September 1995.  Prior thereto, Ms. Reimer served as
   Director-Human Resources for the Company from its commencement of
   operations to August 1995 and as Director-Human Resources for K-C Aviation
   Inc. from December 1982 to August 1995.

        Dennis J. O'Reilly has served as the Assistant Treasurer of the
   Company since February 1996.  Prior thereto, Mr. O'Reilly served as
   Business Analyst for the Company from November 1990 to January 1996.

        David C. Reeve has served as President and Chief Executive Officer of
   Astral Aviation Inc. since March 1997.  Prior thereto, Mr. Reeve served as
   Director of Flight Operations for DHL Airways from June 1991 to February
   1997.

                                     PART II

   Item 5.   Market for the Registrant's Common Equity and Related
   Stockholder Matters

             The information required in this Item is incorporated by
   reference to discussions of the share repurchase program in Management's
   Discussion and Analysis of Financial Condition and Results of Operations
   on page 23 and to "Shareholder Information" on page 36 of the Company's 
   1996 Annual Report to Shareholders. 

   Item 6.   Selected Financial Data

             The information required in this Item is incorporated by
   reference to page 18 of the Company's 1996 Annual Report to Shareholders.

   Item 7.   Management's Discussion and Analysis of Financial Condition and
   Results of Operations

             The information required in this Item is incorporated by
   reference to pages 19 through 23 of the Company's 1996 Annual Report to
   Shareholders.

   Item 8.   Financial Statements and Supplementary Data

             The information required in this Item is incorporated by
   reference to pages 24 through 36 of the Company's 1996 Annual Report to
   Shareholders.

   Item 9.   Changes in and Disagreements with Accountants on Accounting and
   Financial Disclosure

             Not applicable.

   PART III

   Item 10.  Directors and Executive Officers of the Registrant

             The information required in this Item is set forth under the
   heading "Election of Directors" and "Section 16(a) Beneficial Ownership
   Reporting Compliance," incorporated herein by reference, from pages 1-4 
   and pages 20-21, respectively, of the definitive Proxy Statement for the 
   Annual Meeting of Shareholders to be held on April 23, 1997 and "Executive
   Officers of the Registrant" in Part I following Item 4.

   Item 11.  Executive Compensation

             The information required in this Item is set forth under the
   heading "Executive Compensation," incorporated herein by reference, from
   pages 7-13 of the definitive Proxy Statement for the Annual Meeting of
   Shareholders to be held on April 23, 1997.

   Item 12.  Security Ownership of Certain Beneficial Owners and Management

             The information required in this Item is set forth under the
   heading "Stock Ownership of Management and Others," incorporated herein by
   reference, from pages 5-6 of the definitive Proxy Statement for the Annual
   Meeting of Shareholders to be held on April 23, 1997.

   Item 13.  Certain Relationships and Related Transactions

             The information required in this Item is set forth under the
   heading "Certain Transactions," incorporated herein by reference, from
   pages 14-16 of the definitive Proxy Statement for the Annual Meeting of
   Shareholders to be held on April 23, 1997.


                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules, and Reports on Form 8-K

   (a)(1)    Financial Statements:

             The consolidated financial statements of the Company as of
   December 31, 1996 and 1995 and for each of the three years in the period
   ending December 31, 1996, together with the report thereon of Deloitte &
   Touche LLP, dated January 31, 1997, appear on pages 25 through 35 of the
   Company's Annual Report to Shareholders, and are incorporated herein by
   reference.

   (a)(2)    Financial Statement Schedules

        Schedule II - Valuation and Qualifying Accounts

        Schedules not included have been omitted because they are not
   applicable.

   (b) Reports on Form 8-K:

        The Company did not file any reports on Form 8-K during the fourth
   quarter of 1996.

   (c) Exhibits:

        The Exhibits filed or incorporated by reference herewith are as
   specified in the Exhibit Index.

   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities and
   Exchange Act of 1934, the registrant has duly caused this Report to be
   signed on its behalf by the undersigned, thereunto duly authorized.

                                 MIDWEST EXPRESS HOLDINGS, INC.              
                                 Registrant

    March 26, 1997            By /s/ TIMOTHY E. HOEKSEMA                     
                                 Timothy E. Hoeksema
                                 Chairman of the Board,
                                 President and Chief Executive
                                 Officer


   Pursuant to the requirements of the Securities Exchange Act of 1934, this
   Report has been signed below by the following persons on behalf of the
   registrant and in the capacities indicated on March 26, 1997.

   Signature                               Capacity


   /s/ TIMOTHY E. HOEKSEMA            Chairman of the Board of Directors,
   Timothy E. Hoeksema                President and Chief Executive Officer
                                      (Principal Executive Officer)



   /s/ BRENDA F. SKELTON              Senior Vice President - Marketing and
   Brenda F. Skelton                  Customer Service and Director



   /s/ ROBERT S. BAHLMAN              Vice President,
   Robert S. Bahlman                  Chief Financial Officer and Treasurer
                                      (Principal Financial and Accounting
                                      Officer)



   /s/ JOHN F. BERGSTROM              Director
   John F. Bergstrom



   /s/ OSCAR C. BOLDT                 Director
   Oscar C. Boldt



   /s/ ALBERT J. DIULIO, S.J.         Director
   Albert J. DiUlio, S.J.             



   /s/ JAMES G. GROSKLAUS             Director
   James G. Grosklaus



   /s/ RICHARD H. SONNENTAG           Director
   Richard H. Sonnentag



   /s/ FREDERICK P. STRATTON, JR.     Director
   Frederick P. Stratton, Jr.



   /s/ DAVID H. TREITEL               Director
   David H. Treitel



   /s/ JOHN W. WEEKLY                 Director
   John W. Weekly

   <PAGE>

   INDEPENDENT AUDITORS' REPORT

   To the Shareholders and Board of Directors of
     Midwest Express Holdings, Inc.
     Oak Creek, Wisconsin

   We have audited the financial statements of Midwest Express Holdings, Inc.
   as of December 31, 1996 and 1995, and for each of the three years in the
   period ended December 31, 1996, and have issued our report thereon dated
   January 31, 1997; such financial statements and report are included in
   your 1996 Annual Report to Shareholders and are incorporated herein by
   reference.  Our audits also included the financial statement schedule of
   Midwest Express Holdings, Inc., listed in Item 14.  This financial
   statement schedule is the responsibility of the Corporation's management. 
   Our responsibility is to express an opinion based on our audits.  In our
   opinion, such financial statement schedule, when considered in relation to
   the basic financial statements taken as a whole, presents fairly in all
   material respects the information set forth therein.



   DELOITTE & TOUCHE LLP

   Milwaukee, Wisconsin
   January 31, 1997

   <PAGE>

   <TABLE>
    Schedule II
    MIDWEST EXPRESS HOLDINGS, INC.
    VALUATION AND QUALIFYING ACCOUNTS

   <CAPTION>


                                      Balance at     Additions                    Balance at
                                     Beginning of    Charged to    Deductions       End of
                                         Year         Expense     from Reserve       Year
 
    <S>                                <C>            <C>          <C>             <C> 
    Allowance for doubtful accounts:
       Year ended December 31, 1996    $307,000       $218,000     $(318,000)      $207,000
       Year ended December 31, 1995    $125,000       $317,000     $(135,000)      $307,000
       Year ended December 31, 1994    $  94,000      $115,000     $ (84,000)      $125,000

   </TABLE>
   <PAGE>
    
                                    EXHIBIT INDEX
                            MIDWEST EXPRESS HOLDINGS, INC.
                              ANNUAL REPORT ON FORM 10-K

                     FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996
             
    Exhibit No.                         Description

    ( 3.1)    Restated  Articles   of   Incorporation  (incorporated   by
              reference  to Exhibit  3.1  to  the Company's  Registration
              Statement  on  Form  8-B filed  May  2, 1996  (File  No. 1-
              13934)).

    ( 3.2)    Bylaws, as amended through December 4, 1996. 

    ( 3.3)    Articles  of   Amendment  relating  to   Series  A   Junior
              Participating Preferred  Stock  (incorporated by  reference
              to Exhibit  3.3 to the  Company's Registration Statement on
              Form 8-B filed May 2, 1996 (File No. 1-13934)).

    ( 4.1)    Credit  Agreement among Firstar Bank Milwaukee, N.A., M & I
              Marshall  &  Ilsley  Bank, Bank  One,  Milwaukee, N.A.  and
              Midwest Express  Holdings, Inc., dated  September 27,  1995
              (incorporated by  reference to Exhibit 4.1 to the Company's
              Quarterly  Report  on  Form  10-Q  for  the  quarter  ended
              September 30, 1995 (File No. 1-13934)).

    ( 4.2)    Credit  Agreement  between  Kimberly-Clark Corporation  and
              Midwest  Express Holdings,  Inc., dated  September 27, 1995
              (incorporated by  reference to Exhibit 4.2 to the Company's
              Quarterly  Report  on  Form  10-Q  for  the  quarter  ended
              September 30, 1995 (File No. 1-13934)). 

    ( 4.3)    Rights  Agreement,  dated February  14,  1996, between  the
              Company  and   Firstar  Trust   Company  (incorporated   by
              reference  to  Exhibit  4.1 to  the  Company's Registration
              Statement on Form 8-A filed February  15, 1996 (File No. 1-
              13934)).

    ( 4.4)    Amendment to  the Rights Agreement,  dated April 19,  1996,
              between the Company and Firstar Trust Company
              (incorporated by reference to Exhibit 4.1 to the  Company's
              Registration Statement on Form 8-B filed May  2, 1996 (File
              No. 1-13934)).

    (10.1)    Lease  Agreement  between  Milwaukee   County  and  Midwest
              Express, dated May  12, 1988 (incorporated by reference  to
              Exhibit  10.4  to the  Company's Registration  Statement on
              Form S-1 (File No. 33-95212) (the "S-1")).

    (10.2)    Airline  Lease, as  amended, between  Milwaukee County  and
              Midwest  Express, dated  October  1, 1984  (incorporated by
              reference to Exhibit 10.5 to the S-1).

    (10.3)    Omaha  Airport  Authority  Agreement and  Lease  at  Eppley
              Airfield  with  Midwest   Express  between   the   Airport
              Authority  of  the  City  of  Omaha  and  Midwest   Express
              (incorporated by reference to Exhibit 10.6 to the S-1).

    (10.4)    Airline  Lease, as  amended, between  Milwaukee County  and
              Astral, dated November 23,  1994 (incorporated by reference
              to Exhibit 10.7 to the S-1).

    (10.5)    Lease  Agreement  between  Milwaukee   County  and  Phillip
              Morris  Incorporated,  dated  October  7,  1982,  to  which
              Astral has succeeded  as lessee (incorporated  by reference
              to Exhibit 10.8 to the 
              S-1).

    (10.6)    Building Lease between Chocolate  Chip Limited  Partnership
              and Midwest  Express, dated June 30,  1995 (incorporated by
              reference to Exhibit 10.9 to the S-1).

    (10.7)    Tax  Allocation and  Separation  Agreement  among Kimberly-
              Clark  Corporation,  K-C  Nevada,  Inc.,  Midwest   Express
              Holdings, Inc.,  Midwest Express Airlines, Inc., and Astral
              Aviation, Inc., dated  September 27, 1995 (incorporated  by
              reference  to  Exhibit  10.1  to  the  Company's  Quarterly
              Report on  Form 10-Q  for the quarter  ended September  30,
              1995 (File No. 1-13934)).

    (10.8)    Guarantee  Fee Agreement between Kimberly-Clark Corporation
              and Midwest  Express  Holdings, Inc.,  dated September  27,
              1995  (incorporated by  reference to  Exhibit 10.3  to  the
              Company's Quarterly  Report on  Form 10-Q  for the  quarter
              ended September 30, 1995 (File No. 1-13934)).

    (10.9)   Employee   Matters    Agreement   between    Kimberly-Clark
             Corporation  and  Midwest  Express  Holdings,  Inc.,  dated
             September 27,  1995 (incorporated  by reference to  Exhibit
             10.4 to the  Company's Quarterly  Report on  Form 10-Q  for
             the quarter ended September 30, 1995 (File No. 1-13934)).

    (10.10)   Stock  Agreement  between  K-C  Nevada,  Inc.  and  Midwest
              Express   Holdings,   Inc.,   dated   September  27,   1995
              (incorporated  by  reference  to  Exhibit  No.  2  to   the
              Schedule  13D   of  Kimberly-Clark  Corporation  filed   on
              October 10,  1995 with  respect to the  common stock,  $.01
              par value, of the Company).

    (10.11)*  Midwest Express Holdings,  Inc. 1995 Stock Option Plan,  as
              amended through December 3, 1996.

    (10.12)*  Midwest Express Holdings, Inc. 1995 Stock Plan for  Outside
              Directors, as amended through September 18, 1996.

    (10.13)*  Annual   Incentive   Compensation  Plan,   amended  through
              February 13, 1997.

    (10.14)*  Supplemental Benefits  Plan (incorporated  by reference  to
              Exhibit  10.19 to the Company's Annual Report  on Form 10-K
              for the year ended December 31, 1995 (File No. 1-13934)).

    (10.15)*  Form  of Key  Executive Employment  and Severance Agreement
              between  the  Company and  each  of  Timothy  E.  Hoeksema,
              Brenda  F.  Skelton, Dennis  J.  Crabtree  and  Carol 
              Skornicka  (incorporated by  reference to Exhibit  10.20 to
              the Company's  Annual  Report  on Form  10-K for  the  year
              ended December 31, 1995 (File No. 1-13934)).

    (10.16)*  Form of Key  Executive Employment  and Severance  Agreement
              between the Company and each of  Robert S. Bahlman, Rex  J.
              Kessler, Carol  J. Reimer,  David  C. Reeve  and Dennis  J.
              O'Reilly  (incorporated by  reference  to Exhibit  10.21 to
              the  Company's Annual  Report on  Form  10-K for  the  year
              ended December 31, 1995 (File No. 1-13934)).

    (13)     The  1996 Annual  Report  to Shareholders  (to  the  extent
             incorporated by reference herein).

    (23)     Consent of Deloitte & Touche LLP, Independent Auditors.

    (27)     Financial Data Schedule.
   __________________
   *  A management contract or compensatory plan or arrangement.


                                    BY-LAWS 


                                       OF


                         MIDWEST EXPRESS HOLDINGS, INC.
                           (f/k/a ME WISCONSIN, INC.)

   <PAGE>


                                Table of Contents

                                                                        Page 


   CAPITAL STOCK . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
        1.   Certificates  . . . . . . . . . . . . . . . . . . . . . . .    1
        2.   Record Ownership  . . . . . . . . . . . . . . . . . . . . .    1
        3.   Transfer  . . . . . . . . . . . . . . . . . . . . . . . . .    2
        4.   Lost Certificates . . . . . . . . . . . . . . . . . . . . .    2
        5.   Transfer Agent; Registrar . . . . . . . . . . . . . . . . .    2
        6.   Record Date . . . . . . . . . . . . . . . . . . . . . . . .    2

   MEETINGS OF SHAREHOLDERS  . . . . . . . . . . . . . . . . . . . . . .    3
        7.   Annual  . . . . . . . . . . . . . . . . . . . . . . . . . .    3
        8.   Special . . . . . . . . . . . . . . . . . . . . . . . . . .    3
        9.   Notice of Meeting . . . . . . . . . . . . . . . . . . . . .    6
        10.  Quorum  . . . . . . . . . . . . . . . . . . . . . . . . . .    7
        11.  Meeting Procedure . . . . . . . . . . . . . . . . . . . . .    7
        12.  Voting  . . . . . . . . . . . . . . . . . . . . . . . . . .   10
        13.  Corporation's Acceptance of Votes . . . . . . . . . . . . .   11
        14.  Inspectors of Election  . . . . . . . . . . . . . . . . . .   12
        15.  Voting List . . . . . . . . . . . . . . . . . . . . . . . .   13

   BOARD OF DIRECTORS  . . . . . . . . . . . . . . . . . . . . . . . . .   13
        16.  Resignation . . . . . . . . . . . . . . . . . . . . . . . .   13
        17.  Annual Meeting  . . . . . . . . . . . . . . . . . . . . . .   13
        18.  Regular Meetings  . . . . . . . . . . . . . . . . . . . . .   13
        19.  Special Meetings  . . . . . . . . . . . . . . . . . . . . .   14
        20.  Telephonic Meetings . . . . . . . . . . . . . . . . . . . .   14
        21.  Director's Assent . . . . . . . . . . . . . . . . . . . . .   14
        22.  Quorum  . . . . . . . . . . . . . . . . . . . . . . . . . .   14
        23.  Action Without Meeting  . . . . . . . . . . . . . . . . . .   15
        24.  Organization  . . . . . . . . . . . . . . . . . . . . . . .   15
        25.  Compensation  . . . . . . . . . . . . . . . . . . . . . . .   15

   COMMITTEES OF THE BOARD . . . . . . . . . . . . . . . . . . . . . . .   16
        26.  Standing and Other Committees   . . . . . . . . . . . . . .   16
        27.  Procedure . . . . . . . . . . . . . . . . . . . . . . . . .   16
        28.  Audit Committee . . . . . . . . . . . . . . . . . . . . . .   16
        29.  Compensation Committee  . . . . . . . . . . . . . . . . . .   16
        30.  Executive Committee . . . . . . . . . . . . . . . . . . . .   17
        31.  Nominating Committee  . . . . . . . . . . . . . . . . . . .   17
        32.  Alternates; Vacancies in Committees . . . . . . . . . . . .   17

   OFFICERS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   17
        33.  Designation; Election; Qualification; Term  . . . . . . . .   17
        34.  Duties  . . . . . . . . . . . . . . . . . . . . . . . . . .   18
        35.  Resignation; Removal; Vacancies . . . . . . . . . . . . . .   18
        36.  Chief Executive Officer . . . . . . . . . . . . . . . . . .   18
        37.  Chairman of the Board, Vice Chairman of the Board and
             President . . . . . . . . . . . . . . . . . . . . . . . . .   19
        38.  Vice Presidents . . . . . . . . . . . . . . . . . . . . . .   19
        39.  Chief Financial Officer . . . . . . . . . . . . . . . . . .   19
        40.  Controller  . . . . . . . . . . . . . . . . . . . . . . . .   20
        41.  Secretary . . . . . . . . . . . . . . . . . . . . . . . . .   20
        42.  Treasurer . . . . . . . . . . . . . . . . . . . . . . . . .   21

   MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
        43.  Offices . . . . . . . . . . . . . . . . . . . . . . . . . .   22
        44.  Seal  . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
        45.  Fiscal Year . . . . . . . . . . . . . . . . . . . . . . . .   22
        46.  Annual Report . . . . . . . . . . . . . . . . . . . . . . .   22
        47.  Consideration for Shares  . . . . . . . . . . . . . . . . .   22
        48.  Stock Regulation  . . . . . . . . . . . . . . . . . . . . .   23
        49.  Indemnification . . . . . . . . . . . . . . . . . . . . . .   23
        50.  Reliance  . . . . . . . . . . . . . . . . . . . . . . . . .   28
        51.  Inspection of Books . . . . . . . . . . . . . . . . . . . .   28
        52.  Transactions with the Corporation . . . . . . . . . . . . .   29
        53.  Ratification  . . . . . . . . . . . . . . . . . . . . . . .   29
        54.  Voting of Stocks  . . . . . . . . . . . . . . . . . . . . .   29
        55.  Notice  . . . . . . . . . . . . . . . . . . . . . . . . . .   30
        56.  Waiver of Notice  . . . . . . . . . . . . . . . . . . . . .   30
        57.  Dispensing with Notice  . . . . . . . . . . . . . . . . . .   30
        58.  Amendments  . . . . . . . . . . . . . . . . . . . . . . . .   30
        59.  Emergency Provisions  . . . . . . . . . . . . . . . . . . .   30
        60.  Terms . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
        61.  Foreign Stock Record  . . . . . . . . . . . . . . . . . . .   31
        62.  Permitted Percentage  . . . . . . . . . . . . . . . . . . .   31
        63.  Registration of Shares  . . . . . . . . . . . . . . . . . .   31
        64.  Equity Offerings  . . . . . . . . . . . . . . . . . . . . .   32


   * This Table of Contents has not been adopted by the Board 
   of Directors as part of the By-Laws of the corporation, but 
   is provided solely for the convenience of the reader.

   <PAGE>

                                    BY-LAWS 
    
                                       OF 
    
                         MIDWEST EXPRESS HOLDINGS, INC.
                           (f/k/a ME WISCONSIN, INC.)
    

   Note: For convenience, the masculine has been used in these By-Laws with
   the intention that it include the feminine as well. 

                                 CAPITAL STOCK 
    
        1.   Certificates 
    
        Every shareholder shall be entitled to have a certificate in such
   form as the Board shall from time to time approve, signed by the Chairman
   of the Board, a Vice Chairman of the Board, the President or a Vice
   President and by the Treasurer, an Assistant Treasurer, the Secretary or
   an Assistant Secretary, certifying the number of shares owned by him. Any
   of or all the signatures on the certificate and the corporate seal may be
   facsimiles. In case any officer, transfer agent, or registrar who has
   signed or whose facsimile signature has been placed upon a certificate
   shall have ceased to be such officer, transfer agent or registrar before
   such certificate is issued, it may be issued by the corporation with the
   same effect as if he were such officer, transfer agent, or registrar at
   the date of issue. While the corporation is authorized to issue more than
   one class of stock or more than one series of any class, there shall be
   set forth on the face or back of each certificate issued a statement that
   the corporation will furnish without charge to each shareholder who so
   requests in writing a summary of the designations, relative rights,
   preferences and limitations applicable to each class of stock, the
   variations in rights, preferences and limitations determined for each
   series and the authority of the Board to determine variations for future
   series.

        2.   Record Ownership 
    
        The name and address of the holder of each certificate, the number of
   shares represented thereby, and the date of issuance thereof shall be
   recorded in the corporation's books and records. The corporation shall be
   entitled to treat the holder of record of any share of stock as the holder
   in fact thereof, and accordingly shall not be bound to recognize any
   equitable or other claim to or interest in any share on the part of any
   other person, whether or not it shall have express or other notice
   thereof, except as required by law.  The corporation has not established,
   and nothing in these By-Laws shall be deemed to establish, any procedure
   by which a beneficial owner of the corporation's shares that are
   registered in the name of a nominee is recognized by the corporation as
   the shareholder under Section 180.0723 of the Wisconsin Business
   Corporation Law ("WBCL").
    
        3.   Transfer 
    
        Transfer of stock shall be made on the books of the corporation only
   by direction of the person named in the certificate or his attorney,
   lawfully constituted in writing, and only upon the surrender for
   cancellation of the certificate therefor and a written assignment of the
   shares evidenced thereby.  

        4.   Lost Certificates 
    
        Any person claiming a stock certificate in lieu of one lost or
   destroyed shall give the corporation an affidavit as to his ownership of
   the certificate and of the facts which go to prove its loss or
   destruction. He shall also, if required by the Board, give the corporation
   a bond or other indemnification, in such form as may be approved by the
   Board, sufficient to indemnify the corporation against any claim that may
   be made against it on account of the alleged loss of the certificate or
   the issuance of a new certificate. 
    
        5.   Transfer Agent; Registrar 
    
        The corporation shall maintain one or more transfer offices or
   agencies, each in charge of a transfer agent designated by the Board,
   where the shares of stock of the corporation shall be transferable. The
   corporation shall also maintain one or more registry offices, each in
   charge of a registrar designated by the Board, where such shares of stock
   shall be registered. The same entity may be both transfer agent and
   registrar. 
    
        6.   Record Date
    
        So that the corporation may determine the shareholders entitled to
   notice of or to vote at any meeting of shareholders, or any adjournment
   thereof, the Board may fix a record date which record date shall not
   precede the date of any annual or special meeting of shareholders by more
   than seventy days nor be less than ten days before the date of such
   meeting (the "Meeting Record Date"), and only such shareholders as shall
   be shareholders of record on the date so fixed shall be entitled to such
   notice of and to vote at such meeting, as the case may be, notwithstanding
   any transfer of any stock on the books of the corporation after any such
   record date fixed as aforesaid.  In the case of any Demand Special Meeting
   (as defined in Section 8), (i) the Meeting Record Date shall be not later
   than the 30th day after the Delivery Date (as defined in Section 8) and
   (ii) if the Board fails to fix the Meeting Record Date within 30 days
   after the Delivery Date, then the close of business on such 30th day shall
   be the Meeting Record Date.  Except as provided by the WBCL for a court-
   ordered adjournment, a determination of shareholders entitled to notice of
   or to vote at a meeting of shareholders shall apply to any adjournment of
   the meeting, unless the Board fixes a new Meeting Record Date, which it
   must do if the meeting is adjourned to a date more than 120 days after the
   date fixed for the original meeting.  Subject to the procedures set forth
   in Section 8(b) relating to the fixing of a Demand Record Date (as defined
   therein), the Board may also fix a future date as the record date to
   determine the shareholders entitled to take any other action.  Such record
   date may not be more than 70 days before the action requiring a
   determination of shareholders.  The record date for determining
   shareholders entitled to a distribution (other than a distribution
   involving a purchase, redemption or other acquisition of the corporation's
   shares) or a share dividend is the date on which the Board authorizes the
   distribution or share dividend, as the case may be, unless the Board fixes
   a different record date.

                            MEETINGS OF SHAREHOLDERS 
    
        7.   Annual 
    
        The annual meeting of shareholders ("Annual Meeting") for the
   election of directors and the transaction of such other business as may
   properly be brought before the meeting shall be held on the fourth
   Wednesday in April in each year, or on such other day, which shall not be
   a legal holiday, as shall be determined by the Board.  The Annual Meeting
   shall be held at such place and hour, within or without the State of
   Wisconsin, as shall be determined by the Board.  The day, place and hour
   of each Annual Meeting shall be specified in the notice of the Annual
   Meeting.  The Annual Meeting may be adjourned by the chairman of the
   meeting from time to time and place to place without notice other than
   announcement at the meeting.  At any adjourned Annual Meeting the
   corporation may transact any business which might have been transacted at
   the Annual Meeting as originally called.  In accordance with the
   provisions of applicable law, the Board acting by resolution may postpone
   and reschedule any previously scheduled Annual Meeting.

        8.   Special 
    
             (a)  A special meeting of the shareholders of the corporation (a
   "Special Meeting") may be called only by (i) the Chairman of the Board,
   (ii) the President or (iii) the Board and shall be called by the Chairman
   of the Board or the President upon the demand, in accordance with this
   Section 8, of the holders of record of shares representing at least 10% of
   all the votes entitled to be cast on any issue proposed to be considered
   at the Special Meeting. 

             (b)  In order that the corporation may determine the
   shareholders entitled to demand a Special Meeting, the Board may fix a
   record date to determine the shareholders entitled to make such a demand
   (the "Demand Record Date").  The Demand Record Date shall not precede the
   date upon which the resolution fixing the Demand Record Date is adopted by
   the Board and shall not be more than 10 days after the date upon which the
   resolution fixing the Demand Record Date is adopted by the Board.  Any
   shareholder of record seeking to have shareholders demand a Special
   Meeting shall, by sending written notice to the Secretary of the
   corporation by hand or by certified or registered mail, return receipt
   requested, request the Board to fix a Demand Record Date.  The Board shall
   promptly, but in all events within 10 days after the date on which a valid
   request to fix a Demand Record Date is received, adopt a resolution fixing
   the Demand Record Date and shall make a public announcement of such Demand
   Record Date.  If no Demand Record Date has been fixed by the Board within
   10 days after the date on which such request is received by the Secretary,
   then the Demand Record Date shall be the 10th day after the first day on
   which a valid written request to set a Demand Record Date is received by
   the Secretary.  To be valid, such written request shall set forth the
   purpose or purposes for which the Special Meeting is to be held, shall be
   signed by one or more shareholders of record (or their duly authorized
   proxies or other representatives), shall bear the date of signature of
   each such shareholder (or proxy or other representative) and shall set
   forth all information about each such shareholder and about the beneficial
   owner or owners, if any, on whose behalf the request is made that would be
   required to be set forth in a shareholder's notice described in Section
   11(b) of these By-Laws.

             (c)  In order for a shareholder or shareholders to demand a
   Special Meeting, a written demand or demands for a Special Meeting by the
   holders of record as of the Demand Record Date of shares representing at
   least 10% of all the votes entitled to be cast on any issue proposed to be
   considered at the Special Meeting must be delivered to the corporation. 
   To be valid, each written demand by a shareholder for a Special Meeting
   shall set forth the specific purpose or purposes for which the Special
   Meeting is to be held (which purpose or purposes shall be limited to the
   purpose or purposes set forth in the written request to set a Demand
   Record Date received by the corporation pursuant to subsection (b) of this
   Section 8), shall be signed by one or more persons who as of the Demand
   Record Date are shareholders of record (or their duly authorized proxies
   or other representatives), shall bear the date of signature of each such
   shareholder (or proxy or other representative), and shall set forth the
   name and address, as they appear in the corporation's books, of each
   shareholder signing such demand and the class or series and number of
   shares of the corporation that are owned of record and beneficially by
   each such shareholder, shall be sent to the Secretary by hand or by
   certified or registered mail, return receipt requested, and shall be
   received by the Secretary within 70 days after the Demand Record Date. 

             (d)  The corporation shall not be required to call a Special
   Meeting upon shareholder demand unless, in addition to the documents
   required by subsection (c) of this Section 8, the Secretary receives a
   written agreement signed by each Soliciting Shareholder (as defined
   herein), pursuant to which each Soliciting Shareholder, jointly and
   severally, agrees to pay the corporation's costs of holding the Special
   Meeting, including the costs of preparing and mailing proxy materials for
   the corporation's own solicitation, provided that if each of the
   resolutions introduced by any Soliciting Shareholder at such meeting is
   adopted, and each of the individuals nominated by or on behalf of any
   Soliciting Shareholder for election as director at such meeting is
   elected, then the Soliciting Shareholders shall not be required to pay
   such costs.  For purposes of this subsection (d), the following terms
   shall have the meanings set forth below:

                  (i)  "Affiliate" of any Person shall mean any Person that,
        directly or indirectly through one or more intermediaries, controls,
        is controlled by or is under common control with such first Person. 

                  (ii) "Participant" shall have the meaning assigned to such
        term in Rule 14a-11 promulgated under the Securities Exchange Act of
        1934, as amended (the "Exchange Act"). 

                  (iii)     "Person" shall mean any individual, partnership,
        firm, corporation, association, trust, unincorporated organization or
        other entity, as well as any syndicate or group deemed to be a person
        under Section 14(d)(2) of the Exchange Act.

                  (iv) "Proxy" shall have the meaning assigned to such term
        in Rule 14a-1 promulgated under the Exchange Act. 

                  (v)  "Solicitation" shall have the meaning assigned to such
        term in Rule 14a-1 promulgated under the Exchange Act. 

                  (vi) "Soliciting Shareholder" shall mean, with respect to
        any Special Meeting demanded by a shareholder or shareholders, any of
        the following Persons:

                       (A)  if the number of shareholders signing the demand
             or demands for a meeting delivered to the corporation pursuant
             to subsection (c) of this Section 8 is ten or fewer, then each
             shareholder signing any such demand; 

                       (B)  if the number of shareholders signing the demand
             or demands for a meeting delivered to the corporation pursuant
             to subsection (c) of this Section 8 is more than ten, then each
             Person who either (I) was a Participant in any Solicitation of
             such demand or demands or (II) at the time of the delivery to
             the corporation of the documents described in subsection (c) of
             this Section 8, had engaged or intended to engage in any
             Solicitation of Proxies for use at such Special Meeting (other
             than a Solicitation of Proxies on behalf of the corporation); or

                       (C)  any Affiliate of a Soliciting Shareholder, if a
             majority of the directors then in office determine, reasonably
             and in good faith, that such Affiliate should be required to
             sign the written notice described in subsection (c) of this
             Section 8 and/or the written agreement described in this
             subsection (d) in order to prevent the purposes of this Section
             8 from being evaded. 

             (e)  Except as provided in the following sentence, any Special
   Meeting shall be held at such hour and day as may be designated by
   whichever of the Chairman of the Board, the President or the Board shall
   have called such meeting.  In the case of any Special Meeting called by
   the Chairman of the Board or the President upon the demand of shareholders
   (a "Demand Special Meeting"), such meeting shall be held at such hour and
   day as may be designated by the Board; provided, however, that the date of
   any Demand Special Meeting shall be not more than 70 days after the
   Meeting Record Date; and provided further that in the event that the
   directors then in office fail to designate an hour and date for a Demand
   Special Meeting within 10 days after the date that valid written demands
   for such meeting by the holders of record as of the Demand Record Date of
   shares representing at least 10% of all the votes entitled to be cast on
   any issue proposed to be considered at the Special Meeting are delivered
   to the corporation (the "Delivery Date"), then such meeting shall be held
   on the 100th day after the Delivery Date or, if such 100th day is not a
   Business Day (as defined below), on the first preceding Business Day.  In
   fixing a meeting date for any Special Meeting, the Chairman of the Board,
   the President or the Board may consider such factors as he or it deems
   relevant within the good faith exercise of his or its business judgment,
   including, without limitation, the nature of the action proposed to be
   taken, the facts and circumstances surrounding any demand for such
   meeting, and any plan of the Board to call an Annual Meeting or a Special
   Meeting for the conduct of related business.  Any Special Meeting may be
   adjourned by the chairman of the meeting from time to time and place to
   place without notice other than announcement at the meeting.  At any
   adjourned Special Meeting the corporation may transact any business which
   might have been transacted at the Special Meeting as originally called. 
   In accordance with the provisions of applicable law, the Board acting by
   resolution may postpone and reschedule any previously scheduled Special
   Meeting; provided, however, that a Demand Special Meeting shall not be
   postponed beyond the 100th day following the Delivery Date.

             (f)  The corporation may engage nationally or regionally
   recognized independent inspectors of elections to act as an agent of the
   corporation for the purpose of promptly performing a ministerial review of
   the validity of any purported written demand or demands for a Special
   Meeting received by the Secretary.  For the purpose of permitting the
   inspectors to perform such review, no purported demand shall be deemed to
   have been delivered to the corporation until the earlier of (i) 5 Business
   Days following receipt by the Secretary of such purported demand and (ii)
   such date as the independent inspectors certify to the corporation that
   the valid demands received by the Secretary represent at least 10% of all
   the votes entitled to be cast on each issue proposed to be considered at
   the Special Meeting.  Nothing contained in this subsection shall in any
   way be construed to suggest or imply that the Board or any shareholder
   shall not be entitled to contest the validity of any demand, whether
   during or after such 5 Business Day period, or to take any other action
   (including, without limitation, the commencement, prosecution or defense
   of any litigation with respect thereto). 

             (g)  For purposes of these By-Laws, "Business Day" shall mean
   any day other than a Saturday, a Sunday or a day on which banking
   institutions in the State of Wisconsin are obligated by law or executive
   order to close. 

        9.   Notice of Meeting

        Written notice stating the place, day and hour of any Annual Meeting
   or Special Meeting shall be delivered not less than 10 (unless a longer
   period is required by the WBCL) nor more than 70 days before the date of
   such meeting, either personally or by mail, by or at the direction of the
   Secretary, to each shareholder of record entitled to vote at such meeting
   and to other shareholders as may be required by the WBCL.  In the event of
   any Demand Special Meeting, such notice of meeting shall be sent not more
   than 30 days after the Delivery Date.  If mailed, notice pursuant to this
   Section 9 shall be deemed to be effective when deposited in the United
   States mail, addressed to each shareholder at his address as it appears on
   the stock record books of the corporation, with postage thereon prepaid. 
   A notice of an Annual Meeting shall include a description of the purpose
   or purposes for which the meeting is called.  In the case of any Special
   Meeting, (a) the notice of meeting shall describe any business that the
   Board shall have theretofore determined to bring before the meeting and
   (b) in the case of a Demand Special Meeting, the notice of meeting (i)
   shall describe any business set forth in the statement or purpose of the
   demands received by the corporation in accordance with Section 8 of these
   By-Laws and (ii) shall contain all of the information required in the
   notice received by the corporation in accordance with Section 11(c) of
   these By-Laws.  If an Annual Meeting or Special Meeting is adjourned to a
   different date, time or place, then the corporation shall not be required
   to give notice of the new date, time or place if the new date, time or
   place is announced at the meeting before adjournment; provided, however,
   that if a new Meeting Record Date for an adjourned meeting is or must be
   fixed, then the corporation shall give notice of the adjourned meeting to
   persons who are shareholders as of the new Meeting Record Date.

        10.  Quorum 

        Shares entitled to vote as a separate voting group may take action on
   a matter at any Annual Meeting or Special Meeting only if a quorum of
   those shares exists with respect to that matter.  If the corporation has
   only one class of stock then outstanding, then such class shall constitute
   a separate voting group for purposes of this Section 10.  Except as
   otherwise provided in the Restated Articles of Incorporation, any By-Law
   adopted under authority granted in the Restated Articles of Incorporation,
   or the WBCL, a majority of the votes entitled to be cast on the matter
   shall constitute a quorum of the voting group for action on that matter. 
   Once a share is represented for any purpose at any Annual Meeting or
   Special Meeting, other than for the purpose of objecting to holding the
   meeting or transacting business at the meeting, it is considered present
   for purposes of determining whether a quorum exists for the remainder of
   the meeting and for any adjournment of that meeting unless a new Meeting
   Record Date is or must be set for the adjourned meeting.  In the event of
   lack of a quorum, the chairman of the meeting or a majority of the voting
   power of the shares of capital stock present in person or represented by
   proxy may adjourn the meeting from time to time without notice other than
   announcement at the meeting, until a quorum shall be obtained.  At any
   such adjourned meeting at which there is a quorum, any business may be
   transacted which might have been transacted at the meeting as originally
   called.  If a quorum exists, except in the case of the election of
   directors, then action on a matter shall be approved if the votes cast
   within the voting group favoring the action exceed the votes cast opposing
   the action, unless the Restated Articles of Incorporation, any By-Law
   adopted under authority granted in the Restated Articles of Incorporation,
   or the WBCL requires a greater number of affirmative votes.  Unless
   otherwise provided in the Restated Articles of Incorporation, directors
   shall be elected by a plurality of the votes cast by the shares entitled
   to vote in the election of directors at any Annual Meeting or Special
   Meeting at which a quorum is present.  For purposes of this Section 10,
   "plurality" means that the individuals with the largest number of votes
   are elected as directors up to the maximum number of directors to be
   chosen at the Annual Meeting or Special Meeting.

        11.  Meeting Procedure

             (a)  Conduct of Meetings.  The Chief Executive Officer, or in
   his absence such other officer as may be designated by the Board, shall be
   the chairman at shareholders' meetings.  The Secretary of the corporation
   shall be the secretary at shareholders' meetings, but in his absence the
   chairman of the meeting may appoint a secretary for the meeting.  The
   opening and closing of the polls for matters upon which the shareholders
   will vote at a meeting shall be announced at the meeting by the chairman
   of the meeting.  The Board may, to the extent not prohibited by law, adopt
   by resolution such rules and regulations for the conduct of the meeting of
   shareholders as it shall deem appropriate.  Except to the extent
   inconsistent with such rules and regulations as adopted by the Board, the
   chairman of any meeting of shareholders shall have the right and authority
   to prescribe such rules, regulations or procedures and to do all acts as,
   in the judgment of the chairman, are appropriate for the proper conduct of
   the meeting.  Such rules, regulations or procedures, whether adopted by
   the Board or prescribed by the chairman of the meeting, may to the extent
   not prohibited by law include, without limitation, the following:  (i) the
   establishment of an agenda or order of business for the meeting;
   (ii) rules and procedures for maintaining order at the meeting and the
   safety of those present; (iii) limitations on attendance at or
   participation in the meeting to shareholders of record of the corporation,
   their duly authorized and constituted proxies (which shall be reasonable
   in number) or such other persons as the chairman of the meeting shall
   determine; (iv) restrictions on entry to the meeting after the time fixed
   for the commencement thereof; and (v) limitations on the time allotted to
   questions or comments by participants.

             (b)  Annual Meetings.  At an Annual Meeting, only such business
   shall be conducted, and only nominations for the election of directors
   shall be made, as shall have been properly brought before the meeting in
   accordance with these By-Laws.  To be properly brought before an Annual
   Meeting, business or nominations must (i) be specified in the notice of
   the meeting (or any supplement thereto) given by or at the direction of
   the Board; (ii) otherwise properly be brought before the meeting by or at
   the direction of the Board; or (iii) otherwise (A) properly be requested
   to be brought before the meeting by a shareholder of record entitled to
   vote in the election of directors generally and (B) constitute a proper
   subject to be brought before such meeting.  For nominations or other
   business to be properly requested to be brought before an Annual Meeting
   by a shareholder of record, any shareholder who intends to bring any
   matter before an Annual Meeting and is entitled to vote on such matter
   must deliver written notice of such shareholder's intent to bring the
   matter before the Annual Meeting, either by personal delivery or by United
   States mail, postage prepaid, to the Secretary of the corporation.  Such
   notice must be received by the Secretary not less than 75 nor more than
   100 days prior to (x) April 23, 1997, in the case of the Annual Meeting
   scheduled to be held on April 23, 1997 or (y) the first anniversary of the
   immediately preceding Annual Meeting in the case of any other Annual
   Meeting; provided, however, that in the event that the date for which the
   Annual Meeting is called is advanced by more than 30 days or delayed by
   more than 60 days from the date specified in clause (x) or (y), as the
   case may be, notice by the shareholder to be timely must be so delivered
   not earlier than the close of business on the 100th day prior to the date
   of such Annual Meeting and not later than the close of business on the
   later of the 75th day prior to the date of such annual meeting or the 10th
   day following the day on which public announcement of the date of such
   meeting is first made.  In no event shall the announcement of an
   adjournment of an annual meeting of shareholders commence a new time
   period for the giving of a shareholder notice as described above.  For
   purposes of this Section 11, "public announcement" shall mean the date
   disclosure of the date of the meeting of shareholders is first made in a
   press release reported by the Dow Jones New Service, Associated Press or
   comparable national news service, or in a document publicly filed by the
   corporation with the Securities and Exchange Commission pursuant to
   Sections 13, 14 or 15(d) of the Exchange Act.

             A shareholder's notice to the Secretary required by this Section
   11(b) shall set forth as to each matter the shareholder proposes to bring
   before the Annual Meeting:  (i) in the case of any proposed nomination for
   election or re-election as a director, (A) the name, age, business and
   residence addresses, and principal occupation or employment of each
   nominee; (B) a description of all arrangements or understandings between
   the shareholder and each nominee and any other person or persons (naming
   such person or persons) pursuant to which the nomination or nominations
   are to be made by the shareholder; (C) such other information regarding
   each nominee proposed by such shareholder as would be required to be
   included in a proxy statement filed pursuant to the proxy rules of the
   Securities and Exchange Commission; and (D) the written consent of each
   nominee to serve as a director of the corporation if so elected; (ii) in
   the case of any other business that such shareholder proposes to bring
   before the Annual Meeting, (A) a brief description of the business to be
   brought before the meeting and the reasons for conducting such business at
   the meeting and (B) any material interest of the shareholder in such
   business; (iii) the name and address of the shareholder intending to
   propose such business; (iv) the number of shares of stock of the
   corporation beneficially held, either personally or in concert with
   others, by the shareholder, and (v) a representation that the shareholder
   is a holder of stock of the corporation entitled to vote at such meeting
   and intends to appear in person or by proxy at the meeting to make such
   nomination or present such proposal.  The corporation may require any
   proposed nominee to furnish such other information as may reasonably be
   required by the corporation to determine the eligibility of such proposed
   nominee to serve as a director of the corporation.  No business shall be
   conducted at an Annual Meeting except in accordance with the procedures
   set forth in this Section 11(b).  The chairman of the Annual Meeting
   shall, if the facts warrant, determine and declare to the Annual Meeting
   that a nomination was not made or business was not properly brought before
   the meeting in accordance with the provisions hereof and, if he should so
   determine, he shall so declare to the Annual Meeting that any such
   nomination shall be disregarded and/or any such business not properly
   brought before the Annual Meeting shall not be transacted.

             Notwithstanding anything in the fourth sentence of this Section
   11(b) to the contrary, in the event that the number of directors to be
   elected to the Board is increased and there is no public announcement
   naming all of the nominees for director or specifying the size of the
   increased Board made by the corporation at least 85 days prior to the date
   specified in clause (x) or (y), as the case may be, of such sentence, a
   shareholder's notice required by this Section 11(b) with respect to any
   nomination of a person for election to the Board shall also be considered
   timely, but only with respect to nominees for any new positions created by
   such increase, if it shall be received by the Secretary of the corporation
   not later than the close of business on the 10th day following the day on
   which such public announcement is first made by the corporation.

             (c)  Special Meeting.  At a Special Meeting, only such business
   shall be conducted, and only nominations for the election of directors
   shall be made, as shall have been described in the notice of meeting sent
   to shareholders pursuant to Section 9 of these By-Laws.  Nominations of
   persons for election to the Board may be made at a Special Meeting at
   which directors are to be elected pursuant to such notice of meeting (i)
   by or at the direction of the Board or (ii) by any shareholder of the
   corporation who (A) is a shareholder of record, (B) is entitled to vote in
   the election of directors at the meeting and (C) complies with the notice
   procedures set forth in this Section 11(c).  Any shareholder desiring to
   nominate persons for election to the Board at such a Special Meeting must
   deliver written notice of such shareholder's proposed nomination, either
   by personal delivery or by United States mail, postage prepaid, to the
   Secretary of the corporation.  Such notice must be received by the
   Secretary not more than 90 days prior to such Special Meeting and not
   later than the close of business on the later of (x) the 60th day prior to
   such Special Meeting or (y) the 10th day following the day on which public
   announcement is first made of the date of such Special Meeting and of the
   nominees proposed by the Board to be elected at such meeting.

             A shareholder's notice to the Secretary required by this Section
   11(c) shall set forth (i) the name, age, business and residence addresses,
   and principal occupation or employment of each nominee; (ii) a description
   of all arrangements or understandings between the shareholder and each
   nominee and any other person or persons (naming such person or persons)
   pursuant to which the nomination or nominations are to be made by the
   shareholder; (iii) such other information regarding each nominee proposed
   by such shareholder as would be required to be included in a proxy
   statement filed pursuant to the proxy rules of the Securities and Exchange
   Commission; (iv) the written consent of each nominee to serve as a
   director of the corporation if so elected; (v) the name and address of the
   shareholder intending to propose such business; (vi) the number of shares
   of stock of the corporation beneficially held, either personally or in
   concert with others, by the shareholder; and (vii) a representation that
   the shareholder is a holder of stock of the corporation entitled to vote
   at such meeting and intends to appear in person or by proxy at the meeting
   to make such nomination.  The corporation may require any proposed nominee
   to furnish such other information as may reasonably be required by the
   corporation to determine the eligibility of such proposed nominee to serve
   as a director of the corporation.  No business shall be conducted at a
   Special Meeting except in accordance with the procedures set forth in this
   Section 11(c).  The chairman of the Special Meeting shall, if the facts
   warrant, determine and declare to the Special Meeting that a nomination
   was not made or business was not properly brought before the meeting in
   accordance with the provisions hereof and, if he should so determine, he
   shall so declare to the Special Meeting that any such nomination shall be
   disregarded and/or any such business not properly brought before the
   Special Meeting shall not be transacted.

        12.  Voting 

        Unless otherwise provided in the Restated Articles of Incorporation,
   at each meeting of shareholders, each holder of shares entitled to vote at
   such meeting shall, as to all matters in respect of which such shares have
   voting rights, be entitled to one vote in person or by written proxy for
   each share held of record by him.  No vote upon any matter, except the
   election of directors or the amendment of the Restated Articles of
   Incorporation, is required to be by ballot unless demanded by the holders
   of at least 10% of the voting power of the shares of capital stock
   represented and entitled to vote at the meeting.  All motions to introduce
   a matter for a vote by shareholders at a meeting thereof, except for
   nominations for election as directors recommended by the Nominating
   Committee and approved by the Board, shall be seconded prior to a vote
   thereon by shareholders.

        Except as otherwise provided by the WBCL, a shareholder may authorize
   another person or persons to act for him as proxy by transmitting or
   authorizing the transmission of a telegram, cablegram or other means of
   electronic transmission to the person who will be the holder of the proxy
   or to a proxy solicitation firm, proxy support service organization or
   like agent duly authorized by the person who will be the holder of the
   proxy to receive such transmission, provided that any such telegram,
   cablegram or other means of electronic transmission must either set forth
   or be submitted with information from which it can be determined that the
   telegram, cablegram or other transmission was authorized by the
   shareholder.  Any proxy shall be filed with the Secretary of the
   corporation or other person authorized to tabulate votes before or at the
   time of the meeting.  No proxy shall be valid after 11 months from the
   date of its execution unless otherwise provided in the proxy.  Unless
   otherwise provided in the appointment form, a proxy appointment may be
   revoked at any time before it is voted by written notice filed with the
   Secretary or other officer or agent of the corporation authorized to
   tabulate votes.  The presence of a shareholder who has filed his proxy
   appointment shall not of itself constitute a revocation.

        The date and time of the opening and closing of the polls for each
   matter upon which the shareholders will vote at a meeting shall be
   announced at the meeting.  No ballot, proxies or votes, nor any
   revocations thereof or changes thereto, shall be accepted by the
   inspectors after the closing of the polls.

        13.  Corporation's Acceptance of Votes 

             (a)  If the name signed on a vote, consent, waiver, or proxy
   appointment corresponds to the name of a shareholder, the corporation, if
   acting in good faith, is entitled to accept the vote, consent, waiver, or
   proxy appointment and give it effect as the act of the shareholder.

             (b)  If the name signed on a vote, consent, waiver, or proxy
   appointment does not correspond to the name of its shareholder, the
   corporation, if acting in good faith, is nevertheless entitled to accept
   the vote, consent, waiver, or proxy appointment and give it effect as the
   act of the shareholder if:

                  (i)  the shareholder is an entity (as defined in the WBCL)
        and the name signed purports to be that of an officer or agent of the
        entity;

                  (ii) the name signed purports to be that of a personal
        representative, administrator, executor, guardian, or conservator
        representing the shareholder and, if the corporation requests,
        evidence of fiduciary status acceptable to the corporation has been
        presented with respect to the vote, consent, waiver, or proxy
        appointment;

                  (iii)     the name signed purports to be that of a receiver
        or trustee in bankruptcy of the shareholder and, if the corporation
        requests, evidence of this status acceptable to the corporation has
        been presented with respect to the vote, consent, waiver, and proxy
        appointment;

                  (iv) the name signed purports to be that of a pledgee,
        beneficial owner, or attorney-in-fact of the shareholder and, if the
        corporation requests, evidence acceptable to the corporation of the
        signatory's authority to sign for the shareholder has been presented
        with respect to the vote, consent, waiver, or proxy appointment; or

                  (v)  two or more persons are the shareholder as cotenants
        or fiduciaries and the name signed purports to be the name of at
        least one of the coowners and the person signing appears to be acting
        on behalf of all the coowners.

             (c)  The corporation is entitled to reject a vote, consent,
   waiver, or proxy appointment if the secretary or other officer or agent
   authorized to tabulate votes, acting in good faith, has reasonable basis
   for doubt about the validity of the signature on it or about the
   signatory's authority to sign for the shareholder.

             (d)  The corporation and its officer or agent who accepts or
   rejects a vote, consent, waiver, or proxy appointment in good faith and in
   accordance with the standards of this section are not liable in damages to
   the shareholder for the consequences of the acceptance or rejection.

             (e)  Corporate action based on the acceptance or rejection of a
   vote, consent, waiver, or proxy appointment under this section is valid
   unless a court of competent jurisdiction determines otherwise.
    
        14.  Inspectors of Election 
    
        The Chief Executive Officer shall, in advance of any meeting of
   shareholders, appoint one or more inspectors to act at the meeting and
   make a written report thereof. He may designate one or more persons as
   alternate inspectors to replace any inspector who fails to act. If no
   inspector or alternate is able to act at a meeting of shareholders, the
   chairman of the meeting shall appoint one or more inspectors to act at the
   meeting. Each inspector, before entering upon the discharge of his duties,
   shall take and sign an oath faithfully to execute the duties of inspector
   with strict impartiality and according to the best of his ability. 
    
        The inspectors shall (i) ascertain the number of shares outstanding
   and the voting power of each, (ii) determine the number of shares
   represented at a meeting and the validity of proxies and ballots, (iii)
   count all votes and ballots, (iv) determine and retain for a reasonable
   period a record of the disposition of any challenges made to any
   determination by the inspectors, and (v) certify their determination of
   the number of shares represented at the meeting, and their count of all
   votes and ballots. The inspectors may appoint or retain other persons or
   entities to assist the inspectors in the performance of the duties of the
   inspectors. The inspectors shall determine the validity of and count the
   proxies and ballots in accordance with applicable law. 
    
        15.  Voting List 
    
        The officer or agent having charge of the stock transfer books for
   shares of the corporation shall make, before each meeting of shareholders,
   a complete list of the shareholders entitled to vote at such meeting, or
   any adjournment thereof, arranged in alphabetical order, with the address
   of and the number of shares held by each.  The list must be arranged by
   voting group, if such exists, and within each voting group by class or
   series of shares.  The corporation shall make such shareholder list
   available for inspection at the corporation's principal office or other
   location permitted by the WBCL by any shareholder at any time prior to the
   meeting during usual business hours for any proper purpose, beginning two
   (2) business days after notice is given of the meeting for which the list
   was prepared.  A shareholder, or his agent or attorney, is entitled on
   written demand to inspect and, subject to the requirements of the WBCL, to
   copy the list during regular business hours and at the shareholder's
   expense, during such period that it is available for inspection.  Such
   list also shall be produced and kept open at the time and place of the
   meeting and shall be subject to the inspection of any shareholder during
   the meeting for purposes related to the meeting.  The corporation shall
   maintain the shareholder list in written form or in another form capable
   of conversion into written form within a reasonable time.  Notwithstanding
   the foregoing, the corporation's failure or refusal to prepare or make
   available the shareholder list shall not affect the validity of any action
   taken at such shareholder meeting.

                               BOARD OF DIRECTORS 
    
        16.  Resignation 
    
        A director may resign at any time by giving written notice to the
   corporation, addressed to the Chief Executive Officer or the Secretary.
   Such resignation shall take effect at the date of receipt of such notice
   or at any later time specified therein. Acceptance of a resignation shall
   not be necessary to make it effective unless otherwise stated in the
   notice. 

        17.  Annual Meeting 
    
        A meeting of the Board, to be known as the annual Board meeting,
   shall be held without call or notice immediately after and at the same
   general place as the annual meeting of the shareholders. The annual Board
   meeting shall be held for the purpose of organizing the Board, electing
   officers, and transacting any other business that may properly come before
   the meeting. 
    
        18.  Regular Meetings 
    
        Regular meetings of the Board may be held without call or notice at
   such place and at such time as shall be fixed by the Board. 
    
        19.  Special Meetings 
    
        Special meetings of the Board may be called by the Chief Executive
   Officer, and shall be called by the Secretary upon the request in writing
   of not less than two of the directors then in office. Special meetings of
   the Board may be held at such place and at such time as shall be
   designated in the call thereof. Notice of special meetings of the Board
   shall either be mailed by the Chief Executive Officer or the Secretary to
   each director at least three days before the meeting, or served upon, or
   sent by electronic means by the Chief Executive Officer or the Secretary
   to, each director at least one day before the meeting, but during an
   emergency as defined in Section 22 hereof, notice may be given only to
   such of the directors as it may be feasible to reach at the time and by
   such means as may be feasible at the time, including publications or
   private or public electronic means. Unless required by law, the notice
   need not state the purposes of the meeting. 
    
        20.  Telephonic Meetings 
    
        The Board, or any committee of the Board, may, in addition to
   conducting meetings in which each director participates in person, and
   notwithstanding any place set forth in the notice of the meeting or these
   By-laws, conduct any regular or special meeting by the use of any
   electronic means of communication, such as by conference telephone,
   provided all participating directors may simultaneously hear each other
   during the meeting.  If a meeting will be conducted at which any directors
   do not participate in person, all participating directors shall be
   informed that a meeting is taking place at which official business may be
   transacted.

        21.  Director's Assent

        A director who is present at a meeting of the Board or a committee of
   the Board when corporate action is taken is deemed to have assented to the
   action taken unless:  (1) the director objects at the beginning of the
   meeting (or promptly upon the director's arrival) to holding the meeting
   or transacting business at the meeting; (2) the director dissents or
   abstains from the action taken and minutes of the meeting are prepared
   that show the director's dissent or abstention from the action; (3) the
   director dissents or abstains from an action taken, minutes of the meeting
   are prepared that fail to show the director's dissent or abstention from
   the action taken and the director delivers to the corporation a written
   notice of that failure that complies with Section 180.0141 of the WBCL
   promptly after receiving the minutes; or (4) the director delivers written
   notice of his dissent or abstention to the presiding officer of the
   meeting before its adjournment or to the corporation immediately after
   adjournment of the meeting.  The right of dissent or abstention is not
   available to a director who votes in favor of the action taken.
    
        22.  Quorum 
    
        Except during the existence of an emergency and except as otherwise
   provided in these By-Laws or in the Restated Articles of Incorporation,
   one-third of the total number of directors, as fixed pursuant to Section
   (2) of Article Seven of the Restated Articles of Incorporation, shall
   constitute a quorum for the transaction of business. During the existence
   of an emergency, three directors shall constitute a quorum for the
   transaction of business. To the extent required to constitute a quorum at
   any meeting of the Board during an emergency, the officers of the
   corporation who are present shall be deemed, in order of rank and within
   the same rank in order of seniority, directors for such meeting. Subject
   to the provisions of the Restated Articles of Incorporation, the action of
   the majority of directors present at a meeting at which a quorum is
   present shall be the act of the Board. In the event of lack of a quorum, a
   majority of the directors present may adjourn the meeting from time to
   time without notice other than announcement at the meeting until a quorum
   shall be obtained. At any such adjourned meeting at which there is a
   quorum, any business may be transacted which might have been transacted at
   the meeting originally called. 
    
        An "emergency" for the purpose of these By-Laws shall mean a
   catastrophic event that prevents a quorum of the corporation's directors
   from being readily assembled.
    
        23.  Action Without Meeting 
    
        Any action required or permitted to be taken at any meeting of the
   Board may be taken without a meeting if all members of the Board consent
   thereto in writing and such written consent is filed with the minutes of
   the proceedings of the Board. 
    
        24.  Organization 
    
        The Chairman of the Board, or in his absence the Chief Executive
   Officer, or in his absence a director chosen by the directors present,
   shall act as chairman at meetings of the Board. The Secretary of the
   corporation shall act as secretary at meetings of the Board but in his
   absence the chairman of the meeting may appoint a secretary for the
   meeting. 

        25.  Compensation 
    
        The compensation of directors for services as directors and as
   members of committees of the Board shall be as fixed by the Board from
   time to time. The compensation, if any, of the directors need not be
   uniform as between directors and the compensation, if any, of the members
   of the committees of the Board need not be uniform either as between
   members of a committee or as between committees. The Board shall provide
   for reimbursing the directors for expenses incurred in attending meetings
   of the Board or committees thereof. 
    
        Any director may also serve the corporation in any other capacity and
   receive compensation, including fees and expenses, for such service. 
    
                            COMMITTEES OF THE BOARD 
    
        26.  Standing and Other Committees  

        The directors shall from time to time designate, by resolution passed
   by a majority of the entire Board of Directors (as defined in Section (2)
   of Article Seven of the Restated Articles of Incorporation), an Audit
   Committee, a Compensation Committee, an Executive Committee and a
   Nominating Committee, each of which shall have and may exercise the powers
   of the Board in the direction of the business and affairs of the
   corporation in respect to the matters and to the extent hereinafter set
   forth, subject to the power of the Board to assign from time to time to
   any such committees or to any other committees such powers in respect to
   specific matters as the Board may deem desirable. 

        These four committees shall be the standing committees of the
   corporation. The Board may, by resolution passed by a majority of the
   entire Board of Directors, designate such other committees as it from time
   to time may deem appropriate; no such committee shall consist of fewer
   than two directors, and the powers of each such committee shall be limited
   to those specified in the resolution designating the committee. 
    
        27.  Procedure 
    
        Each committee shall fix its own rules of procedure and shall meet
   where and as provided by such rules, but the presence of a majority shall
   be necessary to constitute a quorum, unless otherwise provided by these
   By-Laws. Each committee shall keep minutes of its meetings. Any action
   required or permitted to be taken at any meeting of any committee may be
   taken without a meeting if all the members consent thereto in writing and
   such written consent is filed with the minutes of the proceedings of such
   committee. All action by each committee shall be reported to the Board. 
    
        28.  Audit Committee 
    
        The Audit Committee shall consist of three or more members. The Board
   shall select the members of the Audit Committee from among the directors
   who are not officers or employees of the corporation and shall designate
   the Chairman of the Committee.
    
        29.  Compensation Committee 
    
        The Compensation Committee shall consist of three or more members. 
   The Board shall select the members of the Compensation Committee from
   among the directors who are not, and have not been for at least one year
   prior to selection, officers or employees of the corporation and shall
   designate the Chairman of the Committee.

        30.  Executive Committee

        The Executive Committee shall consist of three or more members
   including, by virtue of his office, the Chief Executive Officer.  The
   Board shall select the other members of the Committee from among the
   directors and shall designate the Chairman thereof.

        31.  Nominating Committee
    
        The Nominating Committee shall consist of three or more members. The
   Board shall select the members of the Nominating Committee from among the
   directors who (except in the case of the Chairman of the Board) are not
   officers or employees of the corporation.

        32.  Alternates; Vacancies in Committees 
    
        The Board may designate one or more directors as alternate members of
   any committee. Alternate members shall serve, in the order in which the
   Board shall determine, when one or more members of the committee shall be
   absent or disqualified. Alternate members may attend committee meetings as
   observers, without the right to vote when all members are present; when
   fewer than all are present, only an alternate member serving in the place
   of an absent or disqualified member shall have the right to vote. If no
   alternate is available, the committee member or members thereof present at
   any meeting and not disqualified from voting, whether or not he or they
   constitute a quorum, may unanimously appoint another member of the Board
   to act at the meeting in place of any absent or disqualified member. All
   members of all committees (including Chairmen) shall serve at the pleasure
   of the Board.
    
                                    OFFICERS 

        33.  Designation; Election; Qualification; Term 
    
        Each year at the annual Board meeting the directors shall elect a
   Chairman of the Board, a Chief Executive Officer and a Treasurer. From
   time to time the Board may also elect or appoint a Vice Chairman of the
   Board or Vice Chairmen of the Board, a President, such Executive, Senior
   or other Vice Presidents as it may deem appropriate, a Chief Financial
   Officer, and such other officers, including a Controller, Assistant Vice
   Presidents, Assistant Secretaries, Assistant Treasurers and Assistant
   Controllers, as it may deem appropriate. The Chief Executive Officer may
   appoint any officers of the corporation not required to be elected by the
   Board, as he may deem appropriate. The Chairman of the Board, the Chief
   Executive Officer, and any Vice Chairman of the Board must be directors;
   no other officer need be a director. Any number of offices may be held by
   the same person. The term of each officer, whenever elected or appointed,
   shall be until the election or appointment (as the case may be) and
   qualification of his successor or until his earlier resignation or
   removal. 

        34.  Duties 
    
        The officers shall have such powers and perform such duties as are
   prescribed in these By-Laws, or, in the case of an officer whose powers
   and duties are not so prescribed, as may be assigned by the Board or
   delegated by or through the Chief Executive Officer. 

        35.  Resignation; Removal; Vacancies 
    
        Any officer may resign at any time by giving notice to the
   corporation addressed to the Chief Executive Officer or the Secretary.
   Such resignation shall take effect at the date of the receipt of such
   notice or at any later time specified therein. Acceptance of a resignation
   shall not be necessary to make it effective unless otherwise stated in the
   notice. Any officer may be removed by the Board at any time with or
   without cause. Any appointed officer may be removed by the Chief Executive
   Officer at any time with or without cause. A vacancy in any office may be
   filled by the Board, and a vacancy in any appointed office may be filled
   by the Chief Executive Officer, for the unexpired portion of the term.

        36.  Chief Executive Officer 
    
        The Chief Executive Officer of the corporation shall be elected by
   the Board. Subject to the Board, he shall be in general and active charge,
   control and supervision over the management and direction of the business,
   property and affairs of the corporation. He shall keep the Board fully
   informed, and shall freely consult it, concerning the business of the
   corporation in his charge. 
    
        He shall, subject to these By-Laws, have authority to: 
    
                  (i)  appoint or approve the appointment of employees to
        various posts and positions in the corporation bearing titles
        designated or approved by him and to prescribe their authority and
        duties, which may include the authority to appoint subordinates to
        various other posts and positions; and 
    
                  (ii) remove or approve the removal of employees so
        appointed; and 
    
                  (iii)     sign, execute and acknowledge, on behalf of the
        corporation, all deeds, mortgages, bonds, notes, debentures, stock
        certificates, contracts, including contracts of guaranty and
        suretyship, leases, reports and other documents and instruments,
        except where the signing or execution thereof by some other officer
        or employee of the corporation shall be expressly authorized and
        directed by law, or by the Board, or by these By-Laws. Unless
        otherwise provided by law, or by these By-Laws, or by the Board, he
        may authorize in a writing filed with the Secretary, any officer,
        employee, or agent of the corporation to sign, execute and
        acknowledge, on behalf of the corporation and in his place and stead,
        any or all such documents and instruments. 
    
        He shall have such other authority and perform such other duties as
   are incident to the office of Chief Executive Officer and as may be
   prescribed from time to time by the Board and these By-Laws. 
    
        In the absence or disability of the Chief Executive Officer, or in
   case of an unfilled vacancy in that office, until such time as the Board
   shall elect his successor, his duties shall be performed and his powers
   shall be exercised by other elected officers of the corporation who are
   also directors (unless none are directors) in the order in which such
   officers were listed in their respective elections. 

        37.  Chairman of the Board, Vice Chairman of the Board and President 
    
        The Chairman of the Board, any Vice Chairman of the Board and the
   President, each acting alone, shall have authority to sign, execute and
   acknowledge on behalf of the corporation, all deeds, mortgages, bonds,
   notes, debentures, stock certificates, contracts, including contracts of
   guaranty and suretyship, leases, reports and other documents and
   instruments, except where the signing or execution thereof by some other
   officer or employee shall be expressly authorized and directed by law, or
   by the Board, or by the Chief Executive Officer or by these By-Laws. Each
   shall have such additional powers and perform such additional duties as
   may be assigned to him by the Board or as may be delegated to him by the
   Chief Executive Officer. 

        38.  Vice Presidents 
    
        Each Vice President shall have such powers and perform such duties as
   may be assigned to him by the Board or as may be delegated to him by the
   Chief Executive Officer. 
    
        Each Executive Vice President shall have authority to sign, execute
   and acknowledge on behalf of the corporation, all deeds, mortgages, bonds,
   notes, debentures, contracts, including contracts of guaranty and
   suretyship, leases, reports and other documents and instruments, except
   where the signing or  execution thereof by some other officer or employee
   shall be expressly authorized and directed by law, or by the Board, or by
   the Chief Executive Officer, or by these By-Laws.

        39.  Chief Financial Officer 
    
        The Chief Financial Officer shall: 
    
                  (i)  be the principal financial officer of the corporation
        and have responsibility for all financial affairs of the corporation;
        and 
    
                  (ii) protect the cash, securities, receivables and other
        financial resources of the corporation, have responsibility for
        investment, receipt, custody and disbursement of such resources, and
        establish policies for granting credit to customers; and 
    
                  (iii)     maintain the creditworthiness of the corporation;
        and 
    
                  (iv) negotiate and procure capital required by the
        corporation, including long-term debt and equity, maintain adequate
        sources for the corporation's short-term financing requirements and
        maintain banking relationships; and 
    
                  (v)  administer the accounting policies of the corporation
        and the internal controls with respect to its financial affairs; and 
    
                  (vi) supervise the corporation's books of account, and have
        access to all records, including the Secretary's records; and 
    
                  (vii)     in general, have such other powers and perform
        such other duties as may be assigned from time to time by the Board
        or by or through the Chief Executive Officer. 

        40.  Controller 
    
        The Controller shall: 
    
                  (i)  be the principal accounting officer of the
        corporation; and 
    
                  (ii) have custody and charge of the corporation's books of
        account, and have access to all records, including the Secretary's
        and the Treasurer's records, for purpose of obtaining information
        necessary to verify or complete the records of the Controller's
        office; and 
    
                  (iii)     implement the policies for granting credit to
        customers; and 
    
                  (iv) implement the internal controls with respect to the
        financial affairs of the corporation; and 
    
                  (v)  have the responsibility for processing vouchers for
        payment by the Treasurer; and 
    
                  (vi) in general, have such other powers and perform such
        other duties as may be assigned from time to time by the Board or by
        or through the Chief Executive Officer. 

        41.  Secretary 
    
        The Secretary shall: 
    
                  (i)  attend and keep the minutes of all meetings of the
        shareholders, the Board, and of such committees as the Board may
        direct; and 
    
                  (ii) have custody of the corporate seal and all corporate
        records (including transfer books and stock ledgers), contracts,
        papers, instruments, documents and books of the corporation except
        those required to be kept by other officers under these By-Laws; and 
    
                  (iii)     sign on behalf of the corporation such documents
        and instruments as require his signature when approved in accordance
        with these By-Laws, and to such documents he shall affix the
        corporate seal when necessary and may do so when he deems it
        desirable; and 
    
                  (iv) see that notices are given and records and reports are
        properly kept and filed by the corporation as required by these
        By-Laws or as required by law; and 
    
                  (v)  in general, have such other powers and perform such
        other duties as are incident to the office of Secretary and as may be
        assigned to him from time to time by the Board or by or through the
        Chief Executive Officer.

        42.  Treasurer 
    
        The Treasurer shall: 
    
                  (i)  receive and sign receipts for all moneys paid to the
        corporation and shall deposit the same in the name and to the credit
        of the corporation in authorized banks or depositories; and 
    
                  (ii) when necessary or desirable, endorse for collection on
        behalf of the corporation all checks, drafts, notes and other
        obligations payable to it; and 
    
                  (iii)     disburse the funds of the corporation only upon
        vouchers duly processed and under such rules and regulations as the
        Board may from time to time adopt; and 
    
                  (iv) keep full and accurate accounts of the transactions of
        his office in books belonging to the corporation; and 
    
                  (v)  render as the Board may direct an account of the
        transactions of his office; and 
    
                  (vi) in general, have such other powers and perform such
        other duties as are incident to the office of Treasurer and as may be
        assigned to him from time to time by the Board or by or through the
        Chief Executive Officer. 

                                 MISCELLANEOUS 
    
        43.  Offices 
    
        The registered office of the corporation in the State of Wisconsin
   shall be located at 4915 South Howell Avenue, Milwaukee, Wisconsin 53207. 
   The corporation may have such other offices as the Board may from time to
   time determine. The books of the corporation may be kept outside the State
   of Wisconsin. 
    
        44.  Seal 
    
        The corporation shall have a seal which shall be circular in form
   with "ME WISCONSIN -- WISCONSIN" around the periphery and "1996 --
   CORPORATE SEAL" within, but the use of such seal shall not be necessary to
   evidence authority for any action on behalf of the corporation or to
   evidence the authenticity of any signature on behalf of the corporation or
   of any officer of the corporation.

        45.  Fiscal Year 
    
        The fiscal year of the corporation shall begin on January 1 of each
   year. 

        46.  Annual Report 
    
        At least fifteen days in advance of the annual meeting of
   shareholders, but not later than three months after the close of the
   fiscal year, the Board shall publish and submit to the shareholders a
   consolidated balance sheet of the corporation and its consolidated
   subsidiaries as of the end of the previous fiscal year and the related
   consolidated income and cash flow statements of the corporation and its
   consolidated subsidiaries for the previous fiscal year. 

        47.  Consideration for Shares

        The Board may authorize shares to be issued for consideration
   consisting of any tangible or intangible property or benefit to the
   corporation, including cash, promissory notes, services performed,
   contracts for services to be performed or other securities of the
   corporation.  Before the corporation issues shares, the Board shall
   determine that the consideration received or to be received for the shares
   to be issued is adequate.  In the absence of a resolution adopted by the
   Board expressly determining that the consideration received or to be
   received is adequate, Board approval of the issuance of the shares shall
   be deemed to constitute such a determination.  The determination of the
   Board is conclusive insofar as the adequacy of consideration for the
   issuance of shares relates to whether the shares are validly issued, fully
   paid and nonassessable.  The corporation may place in escrow shares issued
   in whole or in part for a contract for future services or benefits, a
   promissory note, or other property to be issued in the future, or make
   other arrangements to restrict the transfer of the shares, and may credit
   distributions in respect of the shares against their purchase price, until
   the services are performed, the benefits or property are received or the
   promissory note is paid.  If the services are not performed, the benefits
   or property are not received or the promissory note is not paid, the
   corporation may cancel, in whole or in part, the shares escrowed or
   restricted and the distributions credited.

        48.  Stock Regulation

        The Board shall have the power and authority to make all such further
   rules and regulations not inconsistent with the statutes of the State of
   Wisconsin as it may deem expedient concerning the issue, transfer and
   registration of certificates representing shares of the corporation.

        49.  Indemnification

             (a)  Certain Definitions.  All capitalized terms used in this
   Section 49 and not otherwise hereinafter defined in this Section 49(a)
   shall have the meaning set forth in Section 180.0850 of the Statute.  The
   following capitalized terms (including any plural forms thereof) used in
   this Section 49 shall be defined as follows:

                    (i)     "Affiliate" shall include, without limitation,
        any Person (as defined in Section 8(d) of these By-Laws) (including
        without limitation an employee benefit plan) that, directly or
        indirectly through one or more intermediaries, controls or is
        controlled by, or is under common control with, the Corporation.

                   (ii)     "Authority" shall mean the entity selected by the
        Director or Officer to determine his right to indemnification
        pursuant to Section 49(d).

                  (iii)     "Board" shall mean the entire then elected and
        serving Board of Directors of the Corporation, including all members
        thereof who are Parties to the subject Proceeding or any related
        Proceeding.

                   (iv)     "Breach of Duty" shall mean the Director or
        Officer breached or failed to perform his duties to the Corporation
        and his breach of or failure to perform those duties is determined,
        in accordance with Section 49(d), to constitute misconduct under
        Section 180.0851(2)(a) l, 2, 3 or 4 of the Statute.

                    (v)     "Corporation," as used herein and as defined in
        the Statute and incorporated by reference into the definitions of
        certain other capitalized terms used herein, shall mean this
        corporation, including, without limitation, any successor corporation
        or entity to this corporation by way of merger, consolidation or
        acquisition of all or substantially all of the capital stock or
        assets of this corporation.

                   (vi)     "Director or Officer" shall have the meaning set
        forth in the Statute; provided, that, for purposes of this Section
        49, it shall be conclusively presumed that any Director or Officer
        serving as a director, officer, partner, trustee, member of any
        governing or decision-making committee, employee or agent of an
        Affiliate shall be so serving at the request of the Corporation.

                  (vii)     "Disinterested Quorum" shall mean a quorum of the
        Board who are not Parties to the subject Proceeding or any related
        Proceeding.

                 (viii)     "Party" shall have the meaning set forth in the
        Statute; provided, that, for purposes of this Section 49, the term
        "Party" shall also include any Director or Officer or employee of the
        Corporation who is or was a witness in a Proceeding at a time when he
        has not otherwise been formally named a Party thereto.

                   (ix)     "Proceeding" shall have the meaning set forth in
        the Statute; provided, that, in accordance with Section 180.0859 of
        the Statute and for purposes of this Section 49, the term
        "Proceeding" shall also include all Proceedings (i) brought under (in
        whole or in part) the Securities Act of 1933, as amended, the
        Exchange Act, their respective state counterparts, and/or any rule or
        regulation promulgated under any of the foregoing; (ii) brought
        before an Authority or otherwise to enforce rights hereunder; (iii)
        any appeal from a Proceeding; and (iv) any Proceeding in which the
        Director or Officer is a plaintiff or petitioner because he is a
        Director or Officer; provided, however, that any such Proceeding
        under this subsection (iv) must be authorized by a majority vote of a
        Disinterested Quorum.

                    (x)     "Statute" shall mean Sections 180.0850 through
        180.0859, inclusive, of the Wisconsin Business Corporation Law,
        Chapter 180 of the Wisconsin Statutes, as the same shall then be in
        effect, including any amendments thereto, but, in the case of any
        such amendment, only to the extent such amendment permits or requires
        the Corporation to provide broader indemnification rights than the
        Statute permitted or required the Corporation to provide prior to
        such amendment.

             (b)  Mandatory Indemnification of Directors and Officers.  To
   the fullest extent permitted or required by the Statute, the Corporation
   shall indemnify a Director or Officer against all Liabilities incurred by
   or on behalf of such Director or Officer in connection with a Proceeding
   in which the Director or Officer is a Party because he is a Director or
   Officer.

             (c)  Procedural Requirements.

                    (i)     A Director or Officer who seeks indemnification
        under Section 49(b) shall make a written request therefor to the
        Corporation.  Subject to Section 49(c)(ii), within sixty days of the
        Corporation's receipt of such request, the Corporation shall pay or
        reimburse the Director or Officer for the entire amount of
        Liabilities incurred by the Director or Officer in connection with
        the subject Proceeding (net of any Expenses previously advanced
        pursuant to Section 49(e)).

                   (ii)     No indemnification shall be required to be paid
        by the Corporation pursuant to Section 49(b) if, within such
        sixty-day period, (A) a Disinterested Quorum, by a majority vote
        thereof, determines that the Director or Officer requesting
        indemnification engaged in misconduct constituting a Breach of Duty
        or (B) a Disinterested Quorum cannot be obtained.

                  (iii)     In either case of nonpayment pursuant to Section
        49(c)(ii), the Board shall immediately authorize by resolution that
        an Authority, as provided in Section 49(d), determine whether the
        Director's or Officer's conduct constituted a Breach of Duty and,
        therefore, whether indemnification should be denied hereunder.

                   (iv)     (A) If the Board does not authorize an Authority
        to determine the Director's or Officer's right to indemnification
        hereunder within such sixty-day period and/or (B) if indemnification
        of the requested amount of Liabilities is paid by the Corporation,
        then it shall be conclusively presumed for all purposes that a
        Disinterested Quorum has affirmatively determined that the Director
        or Officer did not engage in misconduct constituting a Breach of Duty
        and, in the case of subsection (A) above (but not subsection (B)),
        indemnification by the Corporation of the requested amount of
        Liabilities shall be paid to the Director or Officer immediately.

             (d)  Determination of Indemnification.

                    (i)     If the Board authorizes an Authority to determine
        a Director's or Officer's right to indemnification pursuant to
        Section 49(c), then the Director or Officer requesting
        indemnification shall have the absolute discretionary authority to
        select one of the following as such Authority:

                       (A)  An independent legal counsel; provided, that such
             counsel shall be mutually selected by such Director or Officer
             and by a majority vote of a Disinterested Quorum or, if a
             Disinterested Quorum cannot be obtained, then by a majority vote
             of the Board;

                       (B)  A panel of three arbitrators selected from the
             panels of arbitrators of the American Arbitration Association in
             Wisconsin; provided, that (I) one arbitrator shall be selected
             by such Director or Officer, the second arbitrator shall be
             selected by a majority vote of a Disinterested Quorum or, if a
             Disinterested Quorum cannot be obtained, then by a majority vote
             of the Board, and the third arbitrator shall be selected by the
             two previously selected arbitrators, and (II) in all other
             respects (other than this Section 49), such panel shall be
             governed by the American Arbitration Association's then existing
             Commercial Arbitration Rules; or

                       (C)  A court pursuant to and in accordance with
             Section 180.0854 of the Statute.

                   (ii)     In any such determination by the selected
        Authority there shall exist a rebuttable presumption that the
        Director's or Officer's conduct did not constitute a Breach of Duty
        and that indemnification against the requested amount of Liabilities
        is required.  The burden of rebutting such a presumption by clear and
        convincing evidence shall be on the Corporation or such other party
        asserting that such indemnification should not be allowed.

                  (iii)     The Authority shall make its determination within
        sixty days of being selected and shall submit a written opinion of
        its conclusion simultaneously to both the Corporation and the
        Director or Officer.

                   (iv)     If the Authority determines that indemnification
        is required hereunder, then the Corporation shall pay the entire
        requested amount of Liabilities (net of any Expenses previously
        advanced pursuant to Section 49(e)), including interest thereon at a
        reasonable rate, as determined by the Authority, within ten days of
        receipt of the Authority's opinion; provided, that, if it is
        determined by the Authority that a Director or Officer is entitled to
        indemnification against Liabilities' incurred in connection with some
        claims, issues or matters, but not as to other claims, issues or
        matters, involved in the subject Proceeding, the Corporation shall be
        required to pay (as set forth above) only the amount of such
        requested Liabilities as the Authority shall deem appropriate in
        light of all of the circumstances of such Proceeding.

                    (v)     The determination by the Authority that
        indemnification is required hereunder shall be binding upon the
        Corporation regardless of any prior determination that the Director
        or Officer engaged in a Breach of Duty.

                   (vi)     All Expenses incurred in the determination
        process under this Section 49(d) by either the Corporation or the
        Director or Officer, including, without limitation, all Expenses of
        the selected Authority, shall be paid by the Corporation.

             (e)  Mandatory Allowance of Expenses.

                    (i)     The Corporation shall pay or reimburse from time
        to time or at any time, within ten days after the receipt of the
        Director's or Officer's written request therefor, the reasonable
        Expenses of the Director or Officer as such Expenses are incurred;
        provided, the following conditions are satisfied:

                       (A)  The Director or Officer furnishes to the
             Corporation an executed written certificate affirming his good
             faith belief that he has not engaged in misconduct that
             constitutes a Breach of Duty; and

                       (B)  The Director or Officer furnishes to the
             Corporation an unsecured executed written agreement to repay any
             advances made under this Section 49(e) if it is ultimately
             determined by an Authority that he is not entitled to be
             indemnified by the Corporation for such Expenses pursuant to
             Section 49(d).

                   (ii)     If the Director or Officer must repay any
        previously advanced Expenses pursuant to this Section 49(e), then
        such Director or Officer shall not be required to pay interest on
        such amounts.

             (f)  Indemnification and Allowance of Expenses of Certain
                  Others.

                    (i)     The Board may, in its sole and absolute
        discretion as it deems appropriate, pursuant to a majority vote
        thereof, indemnify a director or officer of an Affiliate (who is not
        otherwise serving as a Director or Officer) against all Liabilities,
        and shall advance the reasonable Expenses, incurred by such director
        or officer in a Proceeding to the same extent hereunder as if such
        director or officer incurred such Liabilities because he was a
        Director or Officer, if such director or officer is a Party thereto
        because he is or was a director or officer of the Affiliate.

                   (ii)     The Corporation shall indemnify an employee who
        is not a Director or Officer, to the extent he has been successful on
        the merits or otherwise in defense of a Proceeding, for all
        reasonable Expenses incurred in the Proceeding if the employee was a
        Party because he was an employee of the Corporation.

                  (iii)     The Board may, in its sole and absolute
        discretion as it deems appropriate, pursuant to a majority vote
        thereof, indemnify (to the extent not otherwise provided in Section
        49(f)(ii) hereof) against Liabilities incurred by, and/or provide for
        the allowance of reasonable Expenses of, an employee or authorized
        agent of the Corporation acting within the scope of his duties as
        such and who is not otherwise a Director or Officer.

             (g)  Insurance.  The Corporation may purchase and maintain
   insurance on behalf of a Director or Officer or any individual who is or
   was an employee or authorized agent of the Corporation against any
   Liability asserted against or incurred by such individual in his capacity
   as such or arising from his status as such, regardless of whether the
   Corporation is required or permitted to indemnify against any such
   Liability under this Section 49.

             (h)  Notice to the Corporation.  A Director, Officer or employee
   shall promptly notify the Corporation in writing when he has actual
   knowledge of a Proceeding that may result in a claim of indemnification
   against Liabilities or allowance of Expenses hereunder, but the failure to
   do so shall not relieve the Corporation of any liability to the Director,
   Officer or employee hereunder unless the Corporation shall have been
   irreparably prejudiced by such failure (as determined, in the case of
   Directors or Officers only, by an Authority selected pursuant to Section
   51(d)(i)).

             (i)  Severability.  If any provision of this Section 49 shall be
   deemed invalid or inoperative, or if a court of competent jurisdiction
   determines that any of the provisions of this Section 49 contravene public
   policy, then this Section 49 shall be construed so that the remaining
   provisions shall not be affected, but shall remain in full force and
   effect, and any such provisions that are invalid or inoperative or that
   contravene public policy shall be deemed, without further action or deed
   by or on behalf of the Corporation, to be modified, amended and/or
   limited, but only to the extent necessary to render the same valid and
   enforceable; it being understood that it is the Corporation's intention to
   provide the Directors and Officers with the broadest possible protection
   against personal liability allowable under the Statute.

             (j)  Nonexclusivity of Section 49.  The rights of a Director,
   Officer or employee (or any other person) granted under this Section 49
   shall not be deemed exclusive of any other rights to indemnification
   against Liabilities or allowance of Expenses to which the Director,
   Officer or employee (or such other person) may be entitled under any
   written agreement, Board resolution, vote of shareholders of the
   Corporation or otherwise, including, without limitation, under the
   Statute.  Nothing contained in this Section 49 shall be deemed to limit
   the Corporation's obligations to indemnify against Liabilities or allow
   Expenses to a Director, Officer or employee under the Statute.

             (k)  Contractual Nature of Section 49; Repeal or Limitation of
   Rights.  This Section 49 shall be deemed to be a contract between the
   Corporation and each Director, Officer and employee of the Corporation,
   and any repeal or other limitation of this Section 49 or any repeal or
   limitation of the Statute or any other applicable law shall not limit any
   rights of indemnification against Liabilities or allowance of Expenses
   then existing or arising out of events, acts or omissions occurring prior
   to such repeal or limitation, including, without limitation, the right to
   indemnification against Liabilities or allowance of Expenses for
   Proceedings commenced after such repeal or limitation to enforce this
   Section 49 with regard to acts, omissions or events arising prior to such
   repeal or limitation.

        50.  Reliance

        Unless the director or officer has knowledge that makes reliance
   unwarranted, a director or officer, in discharging his duties to the
   corporation, may rely on information, opinions, reports or statements any
   of which may be written or oral, formal or informal, including financial
   statements, valuation reports and other financial data, if prepared or
   presented by any of the following:  (a)  an officer or employee of the
   corporation whom the director or officer believes in good faith to be
   reliable and competent in the matters presented; (b) legal counsel, public
   accountants or other persons as to matters that the director or officer
   believes in good faith are within the person's professional or expert
   competence; or (c) in the case of reliance by a director, a committee of
   the Board of which the director is not a member if the director believes
   in good faith that the committee merits confidence.

        51.  Inspection of Books 
    
        The directors shall determine from time to time whether, and, to what
   extent and at what times and places and under what conditions and
   regulations the accounts and other books and records of the corporation
   (except such as may by statute be specifically open to inspection) or any
   of them, shall be open to the inspection of the shareholders, and the
   shareholders' rights in this respect are and shall be restricted and
   limited accordingly. 

        52.  Transactions with the Corporation 
    
        No transaction with the corporation in a which a director of the
   corporation has a direct or indirect interest (a "conflict of interest
   transaction") shall be voidable by the corporation solely because of the
   director's interest in the transaction if any of the following is true:

             (a)  the material facts of the transaction and the director's
   interest were disclosed or known to the Board or a committee of the Board
   and the Board or committee authorized, approved or specifically ratified
   the transaction in accordance with Section 180.0831(4) of the WBCL;

             (b)  the material facts of the transaction and the director's
   interest were disclosed or known to the shareholders entitled to vote and
   they authorized, approved or specifically ratified the transaction under
   Section 180.0831(5) of the WBCL; or 

             (c)  the transaction was fair to the corporation.

        No other contract or transaction in which a director or officer has
   an interest and which may, under law, be authorized, approved or ratified
   by the Board, a committee thereof, or the shareholders shall be void or
   voidable if authorized, approved or ratified by the body which under law
   may authorize, approve or ratify such contract or transaction. 

        53.  Ratification 
    
        Any transaction questioned in any shareholders' derivative suit on
   the ground of lack of authority, defective or irregular execution, adverse
   interest of director, officer or shareholder, nondisclosure,
   miscomputation, or the application of improper principles or practices of
   accounting may be ratified before or after judgment, by the Board or by
   the shareholders in case less than a quorum of directors is qualified;
   and, if so ratified, shall have the same force and effect as if the
   questioned transaction had been originally duly authorized, and said
   ratification shall be binding upon the corporation and its shareholders
   and shall constitute a bar to any claim or execution of any judgment in
   respect to such questioned transaction. 

        54.  Voting of Stocks 
    
        Unless otherwise ordered by the Board, any one of the Chief Executive
   Officer, the Chairman of the Board, the President, any Vice Chairman of
   the Board, any Executive Vice President or any Senior Vice President shall
   have full power and authority, on behalf of the corporation, to consent to
   or approve of any action by, and to attend, act and vote at any meeting of
   shareholders of, any company in which the corporation may hold shares of
   stock, and in giving such consent or approval or at any such meeting shall
   possess and may exercise any and all rights and powers incident to the
   ownership of such shares and which as the holder thereof, the corporation
   might possess and exercise if personally present, and may exercise such
   power and authority through the execution of proxies or may delegate such
   power and authority to any other officer, agent or employee of the
   corporation.

        55.  Notice 
    
        Except as provided in Section 9 of these By-Laws, any notice which
   the corporation is required to give under these By-Laws may be given
   personally or it may be given in writing by depositing the notice in the
   post office or letter box in a postpaid envelope directed to such address
   as appears on the books of the corporation. Such notice shall be deemed to
   be given at the time of mailing. 

        56.  Waiver of Notice 
    
        Whenever any notice is required to be given, a waiver thereof in
   writing signed by the person or persons entitled to the notice, whether
   before or after the time stated therein, shall be deemed equivalent
   thereto. 

        57.  Dispensing with Notice 
    
        No notice need be given to any person with whom communication is made
   unlawful by any law of the United States or any rule, regulation,
   proclamation or executive order issued under any such law. 

        58.  Amendments 
    
        Subject to the provisions of the Restated Articles of Incorporation,
   these By-Laws may be altered, amended or repealed by the shareholders or
   by the Board. 

        59.  Emergency Provisions
    
        The following emergency provisions shall be operative to the extent
   and under the circumstances set forth in Section 180.0207 of the WBCL:
    
        The board of directors, either before or during any such emergency,
   may provide, and from time to time modify, lines of succession in the
   event that during such emergency any or all officers or agents of the
   corporation shall for any reason be rendered incapable of discharging
   their duties. 
    
        The Board of Directors, either before or during any such emergency,
   may, effective in the emergency, change the head office or designate
   several alternative head offices or regional offices, or authorize the
   officers so to do. 
    
        No officer, director or employee acting in anticipation of or during
   an emergency in accordance with any emergency by-laws shall be liable for
   action taken in good faith to further the ordinary business affairs of the
   corporation during any such emergency.
    
        To the extent not inconsistent with any emergency by-laws so adopted,
   the by-laws of the corporation shall remain in effect during any emergency
   and upon its termination the emergency by-laws shall cease to be
   operative. 

        Unless otherwise provided in emergency by-laws, notice of any meeting
   of the Board of Directors during such an emergency may be given only to
   such of the directors as it may be feasible to reach at the time and by
   such means as may be feasible at the time, including publication or radio.

        60.  Terms

        Capitalized terms used in Sections 61 through 63 and not defined in
   these By-Laws are used as defined in the corporation's Restated Articles
   of Incorporation.

        61.  Foreign Stock Record

        There shall be maintained a separate stock record, designated the
   "Foreign Stock Record", for the registration of Alien Owned Shares.  The
   Beneficial Ownership by persons of Alien Owned Shares may be determined in
   conformity with procedures prescribed by the Board.

        62.  Permitted Percentage

        At no time shall ownership of shares representing more than the
   Permitted Percentage be registered on the Foreign Stock Record.

        63.  Registration of Shares

        If at any time there exist Alien Owned Shares that are not registered
   on the Foreign Stock Record, the Beneficial Owner thereof may request, in
   writing by notice to the Secretary of the corporation, that the
   corporation register ownership of such shares on the Foreign Stock Record,
   and the corporation shall promptly comply with such request, subject to
   the limitation set forth in Section 62.  The corporation shall also
   maintain a record of requests to register Alien Owned Shares on the
   Foreign Stock Record that the corporation cannot accommodate due to the
   limitation set forth in Section 62.  If at any time the corporation shall
   find that, due to changes in ownership of Alien Owned Shares reflected on
   the Foreign Stock Record, the combined voting power of Alien Owned Shares
   no longer equals or exceeds the Permitted Percentage for any reason, then
   any Alien Owned Shares with respect to which a request for registration on
   the Foreign Stock Record was made but not accommodated due to the
   limitation set forth in Section 62 shall be so registered subject to the
   procedures and limitations set forth herein.  The order in which Alien
   Owned Shares shall be registered on the Foreign Stock Record shall be
   chronological, based on the date the corporation received a written
   request to so register such shares of Alien Owned Shares; provided, that
   any person who is not a Citizen who purchases or otherwise acquires Alien
   Owned Shares that are registered on the Foreign Stock Record may register
   such shares in its own name within thirty days of such acquisition, in
   which event such person will assume the position of the seller of such
   shares in the chronological order of shares registered on the Foreign
   Stock Record.  If at any time the corporation shall find that the combined
   voting power of Alien Owned Shares then registered on the Foreign Stock
   Record exceeds the Permitted Percentage for any reason, then there shall
   be removed from the Foreign Stock Record the registration of such number
   of shares so registered as is sufficient to reduce the combined voting
   power of the shares so registered to an amount not in excess of the
   Permitted Percentage.  The order in which such shares shall be removed
   shall be reverse chronological order based upon the date the corporation
   received a written request to so register such shares of Alien Owned
   Shares.

        64.  Equity Offerings

        For a period of ninety days following the consummation of any Equity
   Offering (as defined below), the Foreign Stock Record shall be closed to
   all shareholders seeking to register shares on the Foreign Stock Record
   except for any purchaser of Alien Owned Shares in such Equity Offering but
   if and only if such purchaser provides evidence satisfactory to the
   corporation that the purchaser was the actual initial purchaser of shares
   of Voting Stock of the corporation sold by the corporation or a
   shareholder of the corporation in such Equity Offering.  The term "Equity
   Offering" means the offering of Voting Stock by the corporation or any
   shareholder of the corporation (excluding any such offering where the
   Offering consists solely of Voting Stock owned by shareholders of the
   corporation) in either an underwritten public offering registered under
   the Securities Act of 1933 or an offering pursuant to Rule 144A under the
   Securities Act of 1933. 


                         MIDWEST EXPRESS HOLDINGS, INC.
                             1995 STOCK OPTION PLAN
                      (as amended through December 3, 1996)


   1.   PURPOSE

        This 1995 Stock Option Plan (the "Plan") of Midwest Express Holdings,
   Inc. (the "Corporation") is intended to encourage those employees who
   materially contribute to the success of the Corporation or of an
   Affiliate, to acquire an ownership interest in the Corporation, thereby
   increasing their motivation for and interest in the Corporation's or
   Affiliate's long-term success.

   2.   EFFECTIVE DATE

        The Plan is adopted effective as of September 21, 1995, subject to
   approval by the stockholders of the Corporation at the Corporation's 1996
   Annual Meeting of Stockholders.

   3.   DEFINITIONS

        "Affiliate" means any company in which the Corporation owns directly
   or indirectly 20% or more of the equity interest (collectively, the
   "Affiliates").

        "Board" means the Board of Directors of the Corporation.

        A "Change in Control" shall be deemed to have occurred if the event
   set forth in any one of the following paragraphs shall have occurred:

             (1)  any "Person" (as such term is defined in section 3(a)(9) of
        the Exchange Act, as modified and used in sections 13(d) and 14(d)
        thereof), other than (A) the Corporation or any of its subsidiaries,
        (B) a trustee or other fiduciary holding securities under any
        employee benefit plan of the Corporation or any of its subsidiaries,
        (C) an underwriter temporarily holding securities pursuant to an
        offering of such securities or (D) a corporation owned, directly or
        indirectly, by the stockholders of the Corporation in substantially
        the same proportions as their ownership of stock in the Corporation
        ("Excluded Persons"), is or becomes the "Beneficial Owner" (as
        defined in rule 13d-3 under the Exchange Act), directly or
        indirectly, of securities of the Corporation (not including in the
        securities beneficially owned by such Person any securities acquired
        directly from the Corporation or its Affiliates after January 1, 1996
        pursuant to express authorization by the Board that refers to this
        exception) representing 25% or more of either the then outstanding
        shares of Common Stock or the combined voting power of the
        Corporation's then outstanding voting securities; or

             (2)  the following individuals cease for any reason to
        constitute a majority of the number of directors then serving:
        individuals who, on January 1, 1996, constituted the Board and any
        new director (other than a director whose initial assumption of
        office is in connection with an actual or threatened election
        contest, including but not limited to a consent solicitation,
        relating to the election of directors of the Corporation, as such
        terms are used in Rule 14a-11 of Regulation 14A under the Exchange
        Act) whose appointment or election by the Board or nomination for
        election by the Corporation's stockholders was approved by a vote of
        at least two-thirds (2/3) of the directors then still in office who
        either were directors on January 1, 1996 or whose appointment,
        election or nomination for election was previously so approved; or

             (3)  the stockholders of the Corporation approve a merger or
        consolidation of the Corporation with any other corporation or
        approve the issuance of voting securities of the Corporation in
        connection with a merger or consolidation of the Corporation (or any
        direct or indirect subsidiary of the Corporation) pursuant to
        applicable stock exchange requirements, other than (i) a merger or
        consolidation that would result in the voting securities of the
        Corporation outstanding immediately prior to such merger or
        consolidation continuing to represent (either by remaining
        outstanding or by being converted into voting securities of the
        surviving entity or any parent thereof) at least 50% of the combined
        voting power of the voting securities of the Corporation or such
        surviving entity or any parent thereof outstanding immediately after
        such merger or consolidation, or (ii) a merger or consolidation
        effected to implement a recapitalization of the Corporation (or
        similar transaction) in which no Person (other than an Excluded
        Person) is or becomes the Beneficial Owner, directly or indirectly,
        of securities of the Corporation (not including in the securities
        beneficially owned by such Person any securities acquired directly
        from the Corporation or its Affiliates after January 1, 1996 pursuant
        to express authorization by the Board that refers to this exception)
        representing 25% or more of either the then outstanding shares of
        Common Stock or the combined voting power of the Corporation's then
        outstanding voting securities; or

             (4)  the stockholders of the Corporation approve a plan of
        complete liquidation or dissolution of the Corporation or an
        agreement for the sale or disposition by the Corporation of all or
        substantially all of the Corporation's assets (in one transaction or
        a series of related transactions within any period of 24 consecutive
        months), other than a sale or disposition by the Corporation of all
        or substantially all of the Corporation's assets to an entity at
        least 75% of the combined voting power of the voting securities of
        which are owned by Persons in substantially the same proportions as
        their ownership of the Corporation immediately prior to such sale.

             Notwithstanding the foregoing, no "Change in Control" shall be
   deemed to have occurred if there is consummated any transaction or series
   of integrated transactions immediately following which the record holders
   of the Common Stock immediately prior to such transaction or series of
   transactions continue to have substantially the same proportionate
   ownership in an entity that owns all or substantially all of the assets of
   the Corporation immediately following such transaction or series of
   transactions.

        "Code" means the Internal Revenue Code of 1986 and the regulations
   thereunder, as amended from time to time.

        "Committee" means the Compensation Committee of the Board, provided
   that if the requisite number of members of the Compensation Committee are
   not Disinterested Persons, the Plan shall be administered by a committee,
   all of whom are Disinterested Persons, appointed by the Board and
   consisting of two or more directors with full authority to act in the
   matter.  From and after September 18, 1996, "Committee" means the
   Compensation Committee of the Board, provided that if the requisite number
   of members of the Compensation Committee are not Non-Employee Directors,
   the Plan shall be administered by a committee, all of whom are Non-
   Employee Directors, appointed by the Board and consisting of two or more
   directors with full authority to act in the matter.  The term "Committee"
   shall mean the Compensation Committee or the committee appointed by the
   Board, as the case may be.

        "Common Stock" means the common stock, par value $0.01 per share, of
   the Corporation and shall include both treasury shares and authorized but
   unissued shares and shall also include any security of the Corporation
   issued in substitution, in exchange for, or in lieu of the Common Stock.

        "Disinterested Person" means a person who is so defined for purposes
   of rule 16b-3 under the Exchange Act, or any successor provision, and who
   is also defined as an "outside director" for purposes of section 162(m) of
   the Code or any successor section.

        "Exchange Act" means the Securities Exchange Act of 1934 and the
   rules and regulations thereunder, as amended from time to time.

        "Fair Market Value" means the mean between the high and low sales
   price of the Common Stock, on the relevant date as reported on the
   composite list used by the Wall Street Journal for reporting stock prices,
   or if no such sale shall have been made on that day, on the last preceding
   day on which there was such a sale, or if no such prior sale information
   is available then as determined by the Committee.

        "Incentive Stock Option" means an Option which is so defined for
   purposes of section 422 of the Code or any successor section.

        "Insider" has the meaning set forth in subsection 12(h) of this Plan.

        "Non-Employee Director" means a person who is so defined for purposes
   of Rule 16b-3 under the Exchange Act, or any successor provision, and who
   is also defined as an "outside director" for purposes of Section 162(m) of
   the Code, or any successor section.

        "Nonqualified Stock Option" means any Option which is not an
   Incentive Stock Option.

        "Option" means a right to purchase a specified number of shares of
   Common Stock at a fixed option price equal to no less than 100% of the
   Fair Market Value of the Common Stock on the date the Option is granted.

        "Option Agreement" means an agreement entered into between the
   Corporation and a Participant setting forth the terms and conditions
   applicable to the Option granted to the Participant.

        "Option Price" has the meaning set forth in subsection 6(b) of this
   Plan.

        "Participant" means an employee who the Committee selects to
   participate in and receive Options under this Plan (collectively, the
   "Participants").

        "Retirement" and "Retire" means the termination of employment on or
   after the date the Participant is entitled to receive immediate payments
   under a qualified retirement plan of the Corporation or an Affiliate;
   provided, however, if the Participant is not eligible to participate under
   a qualified retirement plan of the Corporation or its Affiliates then such
   Participant shall be deemed to have retired if his termination of
   employment is on or after the date such Participant has attained age 55.

        "Total and Permanent Disability" means Totally and Permanently
   Disabled as defined in the Midwest Express Airlines, Inc. Salaried
   Employees Retirement Plan, provided the Committee shall make a
   determination of Total and Permanent Disability for any Participant
   hereunder.

   4.   ADMINISTRATION

        The Plan and all Options granted pursuant thereto shall be
   administered by the Committee.  The Committee, in its absolute discretion,
   shall have the power to interpret and construe the Plan and any Option
   Agreements; provided, however, that no such action or determination may
   increase the amount of compensation payable that would otherwise be due in
   a manner that would result in the disallowance of a deduction to the
   Corporation under section 162(m) of the Code or any successor section. 
   Any interpretation or construction of any provisions of this Plan or the
   Option Agreements by the Committee shall be final and conclusive upon all
   persons.  No member of the Board or the Committee shall be liable for any
   action or determination made in good faith.

        Within 60 days following the close of each calendar year that the
   Plan is in operation, the Committee shall make a report to the Board
   specifying the employees who received Options under the Plan during the
   prior year, the number of Options to the individual employees, and the
   status of prior Options.

        The Committee shall have the power to promulgate Committee Rules and
   other guidelines in connection with the performance of its obligations,
   powers and duties under the Plan, including its duty to administer and
   construe the Plan and Option Agreements.

        The Committee may authorize persons other than its members to carry
   out its policies and directives subject to the limitations and guidelines
   set by the Committee, except that:  (a) the authority to grant Options,
   the selection of employees for participation and decisions concerning the
   timing, pricing and amount of an Option shall not be delegated by the
   Committee; (b) the authority to administer Options with respect to persons
   who are subject to section 16 of the Exchange Act shall not be delegated
   by the Committee; (c) any delegation shall satisfy all applicable
   requirements of rule 16b-3 of the Exchange Act, or any successor
   provision; and (d) no such delegation shall result in the disallowance of
   a deduction to the Corporation under section 162(m) or any successor
   section.  Any person to whom such authority is granted shall continue to
   be eligible to receive Options under the Plan.

   5.   ELIGIBILITY

        The Committee shall from time to time select the Plan Participants
   from those employees whom the Committee determines either to be in a
   position to contribute materially to the success of the Corporation or
   Affiliate or to have in the past so contributed.  Only employees
   (including officers and directors who are employees) of the Corporation
   and its Affiliates are eligible to participate in the Plan.

   6.   OPTION TERMS

        The Committee shall determine and designate from time to time those
   Participants to whom Options are to be granted and the number of shares of
   Common Stock to be optioned to each.  Such Options may be in the form of
   Incentive Stock Options or the in the form of Nonqualified Stock Options. 
   After granting an Option to a Participant, the Committee shall cause to be
   delivered to the Participant an Option Agreement evidencing the granting
   of the Option.  The Option Agreement shall be in such form as the
   Committee shall from time to time approve.  The terms and conditions of
   all Options granted under the Plan need not be the same, but all Options
   must meet the applicable terms and conditions specified in subsections
   6(a) through 6(i).

        (a)  Period of Option.  The period of each Option shall be (i) 10
   years from the date it is granted for a Nonqualified Stock Option or such
   other period as may be determined by the Committee subject to a maximum
   period of 15 years and (ii) no more than 10 years from the date it is
   granted for an Incentive Stock Option.

        (b)  Option Price.  The Option price shall be determined by the
   Committee, but shall not in any instance be less than the Fair Market
   Value of the Common Stock at the time that the Option is granted (the
   "Option Price").

        (c)  Limitations on Exercise.  At any time during the period of the
   Option, either (i) the Participant may purchase after the end of the first
   year after the granting of the Option up to 30 percent of the shares
   covered by the Option; after the end of the second year, an additional 30
   percent; and after the end of the third year, the remaining 40 percent of
   the total number of shares covered by the Option, or (ii) the Participant
   may purchase the percentage of shares each year as otherwise determined by
   the Committee at the time the Option is granted; provided, however, that
   if the Participant's employment with the Corporation or an Affiliate is
   terminated for any reason other than death, Retirement or Total and
   Permanent Disability, the Option shall be exercisable only for three
   months following such termination and only for the number of shares of
   Common Stock which were exercisable on the date of such termination unless
   otherwise provided by the Committee.  In no event, however, may an Option
   be exercised more than 15 years after the date of its grant, if it is a
   Nonqualified Stock Option, or 10 years after the date of its grant, if it
   is an Incentive Stock Option.  Provided, however, that a termination of
   employment with the Corporation or an Affiliate to accept immediate
   reemployment with the Corporation or an Affiliate shall not be deemed to
   be a termination of employment for purposes of the Plan.

        (d)  Exercise after Death, Retirement and Disability.  If a
   Participant dies or becomes Totally and Permanently Disabled, without
   having exercised the Option in full, the remaining portion of such Option
   may be exercised, without regard to the limitations in subsection 6(c),
   within a period not to exceed (i) three years from the date of any such
   event or (ii) the remaining period of the Option, whichever is earlier. 
   Upon a Participant's death, the Option may be exercised by the person or
   persons to whom such Participant's rights under the Option shall pass by
   will or by applicable law or, if no such person has such rights, by his
   executor or administrator.  If a Participant Retires without having
   exercised the Option in full, the remaining portion of such Option may be
   exercised, without regard to the limitations in subsection 6(c), within a
   period not to exceed (i) five years from the date of such event or (ii)
   the remaining period of the Option, whichever is earlier.  

        (e)  Change in Control.  In the event of a Change in Control, each
   holder of an Option shall have the right at any time thereafter to
   exercise the remaining portion of such Option, without regard to the
   limitations in subsection 6(c), at any time during the remaining period of
   the Option.  As of the date of the approval of the Plan by the
   stockholders of the Corporation, any outstanding Option previously granted
   under the Plan shall be deemed amended to provide to the holder of such
   Option the rights under this subsection in the event of a Change in
   Control.  The Committee may, in its sole and absolute discretion, amend,
   modify or rescind the provisions of this subsection if it determines that
   the operation of this subsection may prevent a transaction in which the
   Corporation or any Affiliate is a party from being accounted for on a
   pooling-of-interests basis.

        (f)  Non-transferability.  During the Participant's lifetime, Options
   shall be exercisable only by such Participant.  Options shall not be
   transferable other than by will or the laws of descent and distribution
   upon the Participant's death.  Notwithstanding anything in this subsection
   6(f) to the contrary, the Committee may also grant to designated
   Participants the right to transfer such Options, to the extent allowed
   under rule 16b-3 of the Exchange Act, subject to terms and conditions of
   the Option Agreement and to Committee Rules on the date such right is
   granted.

        (g)  Exercise; Notice Thereof.  Options shall be exercised by
   delivering to the Corporation, at the office of the Treasurer, written
   notice of the number of shares with respect to which Option rights are
   being exercised and by paying in full the Option Price of the shares at
   the time being acquired.  Payment may be made (i) in cash, (ii) by a check
   payable to the Corporation, (iii) in shares of Common Stock transferable
   to the Corporation and having a Fair Market Value on the transfer date
   equal to the amount payable to the Corporation, (iv) by delivery
   (including by telecopy) to the Corporation or its designated agent of an
   executed irrevocable option exercise form together with irrevocable
   instructions to a broker-dealer to sell or margin a sufficient portion of
   the shares at the time being acquired and deliver the sale or margin loan
   proceeds directly to the Corporation to pay the exercise price, or (v)
   through any combination of the foregoing.  The date of exercise shall be
   deemed to be the date the Corporation receives the written notice and
   payment for the shares being purchased.  A Participant shall have none of
   the rights of a stockholder with respect to shares covered by such Option
   until the Participant becomes the record holder of such shares.

        (h)  Purchase for Investment.  It is contemplated that the
   Corporation will register shares sold to Participants pursuant to the Plan
   under the Securities Act of 1933.  In the absence of an effective
   registration, however, a Participant exercising an Option hereunder may be
   required to give a representation that he/she is acquiring such shares as
   an investment and not with a view to distribution thereof.

        (i)  Limitations on Incentive Stock Option Grants.

             (i)  An Incentive Stock Option shall be granted only to an
        individual who, at the time the Option is granted, does not own stock
        possessing more than 10 percent of the total combined voting power of
        all classes of stock of the Corporation or Affiliates.

             (ii)  The aggregate Fair Market Value of all shares with respect
        to which Incentive Stock Options are exercisable by a Participant for
        the first time during any year shall not exceed $100,000.  The
        aggregate Fair Market Value of such shares shall be determined at the
        time the Option is granted.

        (j)  Options for Nonresident Aliens.  In the case of any Option
   awarded to a Participant who is not a resident of the United States or who
   is employed by an Affiliate other than an Affiliate that is incorporated,
   or whose place of business is, in a State of the United States, the
   Committee may (i) waive or alter the conditions set forth in subsections
   6(a) through 6(i) to the extent that such action is necessary to conform
   such Option to applicable foreign law, or (ii) take any action, either
   before or after the award of such Option, which it deems advisable to
   obtain approval of such Option by an appropriate governmental entity;
   provided, however, that no action may be taken hereunder if such action
   would (1) increase any benefits accruing to any Participants under the
   Plan, (2) increase the number of securities which may be issued under the
   Plan, (3) modify the requirements for eligibility to participate in the
   Plan, (4) result in a failure to comply with applicable provisions of the
   Securities Act of 1933, the Exchange Act or the Code or (5) result in the
   disallowance of a deduction to the Corporation under section 162(m) of the
   Code or any successor section.

   7.   SHARES SUBJECT TO THE PLAN

        The number of shares of Common Stock available with respect to
   Options granted under this Plan shall not exceed 250,000 in the aggregate,
   subject to the adjustment provision set forth in section 9 hereof.  The
   shares of Common Stock subject to the Plan may consist in whole or in part
   of authorized but unissued shares or of treasury shares, as the Board may
   from time to time determine.  Shares subject to Options which become
   ineligible for purchase will be available for grant under the Plan to the
   extent permitted by section 16 of the Exchange Act (or the rules and
   regulations promulgated thereunder) and to the extent determined to be
   appropriate by the Committee.

   8.   INDIVIDUAL LIMITS

        The maximum number of shares of Common Stock covered by Options which
   may be granted to any Participant within any 2 consecutive calendar year
   period shall not exceed 75,000, in the aggregate.  If an Option which had
   been granted to a Participant is canceled, the shares of Common Stock
   which had been subject to such canceled Option shall continue to be
   counted against the maximum number of shares for which Options may be
   granted to the Participant.  In the event that the number of Options which
   may be granted is adjusted as provided in the Plan, the above limits shall
   automatically be adjusted in the same ratio.

   9.   CHANGES IN CAPITALIZATION

        In the event there are any changes in the Common Stock or the
   capitalization of the Corporation through a corporate transaction, such as
   any merger, any acquisition through the issuance of capital stock of the
   Corporation, any consolidation, any separation of the Corporation
   (including a spin-off or other distribution of stock by the Corporation),
   any reorganization of the Corporation (whether or not such reorganization
   comes within the definition of such term in section 368 of the Code), or
   any partial or complete liquidation by the Corporation, recapitalization,
   stock dividend, stock split or other change in the corporate structure,
   appropriate adjustments and changes shall be made by the Committee, to the
   extent necessary to preserve the benefit to the Participant contemplated
   hereby, to reflect such changes in (a) the aggregate number of shares
   subject to the Plan, (b) the maximum number of shares for which Options
   may be granted to any Participant, (c) the number of shares and Option
   Price per share of all shares of Common Stock subject to outstanding
   options, and (d) such other provisions of the Plan as may be necessary and
   equitable to carry out the foregoing purposes, provided, however that no
   such adjustment or change may be made to the extent that such adjustment
   or change will result in the disallowance of a deduction to the
   Corporation under section 162(m) of the Code or any successor section.

   10.  EFFECT ON OTHER PLANS

        All benefits under the Plan shall constitute special compensation and
   shall not affect the level of benefits provided to or received by any
   Participant (or the Participant's estate or beneficiaries) as part of any
   employee benefit plan of the Corporation or an Affiliate.  The Plan shall
   not be construed to affect in any way a Participant's rights and
   obligations under any other plan maintained by the Corporation or an
   Affiliate on behalf of employees.

   11.  TERM OF THE PLAN

        No Option may be granted after September 27, 1999 under the Plan, but
   Options theretofore granted shall continue in force beyond that date
   pursuant to their terms.

   12.  GENERAL PROVISIONS

             (a)  No Right of Continued Employment.  Neither the
        establishment of the Plan nor the payment of any benefits hereunder
        nor any action of the Corporation, its Affiliates, the Board of
        Directors of the Corporation or its Affiliates, or the Committee
        shall be held or construed to confer upon any person any legal right
        to be continued in the employ of the Corporation or its Affiliates,
        and the Corporation and its Affiliates expressly reserve the right to
        discharge any Participant without liability to the Corporation, its
        Affiliates, the Board of Directors of the Corporation or its
        Affiliates, or the Committee, except as to any rights which may be
        expressly conferred upon a Participant under the Plan.

             (b)  Binding Effect.  Any decision made or action taken by the
        Corporation, the Board or by the Committee arising out of or in
        connection with the construction, administration, interpretation and
        effect of the Plan shall be conclusive and binding upon all persons.

             (c)  Modification of Awards.  Subject to the requirements of the
        Plan, the Committee may modify or amend any Option or waive any
        restrictions or conditions applicable to any Option or the exercise
        thereof, and the terms and conditions applicable to any Options may
        at any time be amended, modified or canceled by mutual agreement
        between the Committee and the Participant or any other persons as may
        then have an interest therein, so long as any amendment or
        modification does not increase the number of shares of Common Stock
        issuable under the Plan.  Action may be taken under this section
        12(c) notwithstanding expiration of the Plan under section 11. 
        Notwithstanding anything in this subsection 12(c) to the contrary,
        the Committee may not take any action to the extent that such action
        would result in the disallowance of a deduction to the Corporation
        under section 162(m) of the Code or any successor section.

             (d)  Inalienability of Benefits and Interest.  Except as
        provided in subsection 6(f), no benefit payable or interest in the
        Plan shall be subject in any manner to anticipation, alienation,
        sale, transfer, assignment, pledge, encumbrance or charge, and any
        such attempted action shall be void and no such benefit or interest
        shall be in any manner liable for or subject to debts, contracts,
        liabilities, engagements, or torts of any Participant or beneficiary.

             (e)  Law to Govern.  All questions pertaining to the
        construction, interpretation, regulation, validity and effect of the
        provisions of the Plan shall be determined in accordance with the
        internal laws of the state in which the Corporation is incorporated
        at the time of the question.

             (f)  Purchase of Common Stock.  The Corporation and its
        Affiliates may purchase from time to time shares of Common Stock in
        such amounts as they may determine for purposes of the Plan.  The
        Corporation and its Affiliates shall have no obligation to retain,
        and shall have the unlimited right to sell or otherwise deal with for
        their own account, any shares of Common Stock purchased pursuant to
        this paragraph.

             (g)  Use of Proceeds.  The proceeds received by the Corporation
        from the sale of Common Stock pursuant to the exercise of Options
        shall be used for general corporate purposes.

             (h)  Withholding.  The Committee shall require the withholding
        of all taxes as required by law.  A Participant may elect to have any
        portion of the federal, state or local income tax withholding
        required with respect to an exercise of a Nonqualified Stock Option
        satisfied by tendering to the Corporation shares of Common Stock,
        which, in the absence of such an election, would have been issued to
        such Participant in connection with such exercise.  In the event that
        the value of the shares of Common Stock tendered to satisfy the
        withholding tax required with respect to an exercise exceeds the
        amount of such tax, the excess of such market value over the amount
        of such tax shall be returned to the Participant, to the extent
        possible, in whole shares of Common Stock, and the remainder in cash. 
        The value of a share of Common Stock tendered pursuant to this
        subsection 12(h) shall be the Fair Market Value of the Common Stock
        on the date on which such shares are tendered to the Corporation.  An
        election pursuant to this subjection 12(h) shall be made in writing
        and signed by the Participant.  An election pursuant to this
        subsection 12(h) is irrevocable.  A Participant who exercises an
        Option and who is required to report to the Securities and Exchange
        Commission under section 16(a) of the Exchange Act (an "Insider") may
        satisfy the income tax withholding due in respect of such exercise
        pursuant to this subsection 12(h) only if the Insider also satisfies
        an exemption under section 16(b) of the Exchange Act (or the rules or
        regulations promulgated thereunder) for such withholding.

             (i)  Amendments.  The Committee may at any time amend, suspend,
        or discontinue the Plan or alter or amend any or all Options and
        Option Agreements under the Plan to the extent (1) permitted by law,
        (2) permitted by the rules of any stock exchange on which the Common
        Stock or any other security of the Corporation is listed, (3)
        permitted under applicable provisions of the Securities Act of 1933,
        as amended, and the Exchange Act (including rule 16b-3) and (4) that
        such action would not result in the disallowance of a deduction to
        the Corporation under section 162(m) of the Code or any successor
        section (including the rules and regulations promulgated thereunder);
        provided,however, that if any of the foregoing requires the approval
        by stockholders of any such amendment, suspension or discontinuance,
        then the Committee may take such action subject to the approval of
        the stockholders.  Except as provided in subsections 6(j) and 12(c)
        no such amendment, suspension, or termination of the Plan shall,
        without the consent of the Participant, adversely alter or change any
        of the rights or obligations under any Options or other rights
        previously granted the Participant under the Plan.
<PAGE>

                         MIDWEST EXPRESS HOLDINGS, INC.
                                 1995 STOCK PLAN
                              FOR OUTSIDE DIRECTORS
                     (as amended through September 18, 1996)


   1.   Establishment.  MIDWEST EXPRESS HOLDINGS, INC. (the "Company") hereby
        establishes a plan for the members of its Board of Directors who are
        not officers or employees of (i) the Company, (ii) any of its
        subsidiaries or (iii) any 10% or greater stockholder of the Company
        ("Outside Directors"), as described herein, which shall be known as
        the MIDWEST EXPRESS HOLDINGS, INC. 1995 STOCK PLAN FOR OUTSIDE
        DIRECTORS (the "Plan").

   2.   Purpose.  The purpose of the Plan is to advance the Company's growth
        and success, and to advance its interests by attracting and retaining
        well-qualified Outside Directors upon whose judgment the Company is
        largely dependent for the successful conduct of its operations and by
        providing such individuals with incentives to put forth maximum
        efforts for the long-term success of the Company's business. 

   3.   Effective Date of the Plan.  The effective date of the Plan (the
        "Effective Date") is the date of its approval by the stockholders of
        the Company. 

   4.   Stock Subject to the Plan.  Subject to adjustment in accordance with
        the provisions of paragraph 10, the total number of shares of common
        stock of the Company ("Common Stock"), available for awards during
        the term of this Plan shall be 25,000 shares.  Shares of Common Stock
        to be delivered under the Plan shall be made available from presently
        authorized but unissued Common Stock or authorized and issued shares
        of Common Stock reacquired and held as treasury shares, or a
        combination thereof.  In no event shall the Company be required to
        issue fractional shares of Common Stock under the Plan.  Whenever
        under the terms of the Plan a fractional share of Common Stock would
        otherwise be required to be issued, there shall be paid in lieu
        thereof one full share of Common Stock.

   5.   Administration.

        (a)  The Plan shall be administered by the Board Affairs and
             Nominating Committee (the "Committee") of the Board of Directors
             consisting of not less than three members of the Board of
             Directors appointed from time to time by the Board of Directors.

        (b)  Subject to the express provisions of the Plan, the Committee
             shall have authority to interpret the Plan, to the extent
             provided by law. 

        (c)  Neither the Committee nor any member thereof shall be liable for
             any act, omission, interpretation, construction or determination
             made in connection with the Plan in good faith, and the members
             of the Committee shall be entitled to indemnification and
             reimbursement by the Company in respect of any claim, loss,
             damage or expense (including attorneys' fees) arising therefrom
             to the full extent permitted by law and under any directors' and
             officers' liability insurance that may be in effect from time to
             time.

        (d)  A majority of the Committee shall constitute a quorum, and the
             acts of a majority of the members present at any meeting at
             which a quorum is present, or acts approved in writing by a
             majority of the Committee without a meeting, shall be the acts
             of the Committee. 

   6.   Automatic Grants of Common Stock.  Each Outside Director shall be
        granted Common Stock as follows: 

        (a)  Annual Meeting.  Subject to paragraph 8, on the date of the
             Company's first annual meeting of stockholders, and thereafter
             on the date of each succeeding annual meeting of the
             stockholders of the Company ("Grant Date"), an Outside Director,
             if re-elected or retained as an Outside Director at such
             meeting, shall be granted 300 shares of Common Stock as an
             annual retainer fee (an "Annual Grant").

        (b)  Interim Election.  Outside Directors elected between Grant Dates
             shall be granted a proportionate share of the Annual Grant at
             the time of their election.

   7.   Elective Grant.  

        (a)  Share Election.  Subject to paragraph 8, each Outside Director
             may elect (a "Share Election") to receive all or any portion of
             his committee and meeting fees earned in each calendar year for
             services on the Board of Directors, exclusive of the annual
             retainer fee (the "Other Fees"), in the form of Common Stock.  A
             Share Election, or a modification or revocation of a Share
             Election by a subsequent Share Election, (i) must be in writing
             and delivered to the Secretary of the Company, (ii) shall be
             effective with respect to Other Fees earned commencing on the
             date the Secretary of the Company receives the Share Election
             and (iii) shall remain in effect unless modified or revoked by a
             subsequent Share Election in accordance with the provisions
             hereof.

        (b)  Transfer of Shares.  Shares of Common Stock issuable to an
             Outside Director with respect to a Share Election shall be
             transferred to such Outside Director effective as of the last
             business day of the month in which the Other Fees are earned. 
             The total number of shares of Common Stock to be so transferred
             shall be determined by dividing the amount of Other Fees for the
             applicable month by the fair market value of a share of Common
             Stock on the last business day of such month.  For purposes of
             this Plan, "fair market value" shall mean the closing sale price
             of a share of Common Stock on the New York Stock Exchange on the
             date for determining fair market value (or if no sale took place
             on such exchange on such date, then on the most recent preceding
             date on which a sale took place).

   8.   Deferral Election.

        (a)  Deferral Election.  Each Outside Director may elect (a "Deferral
             Election") to defer receiving all or any portion of the shares
             of Common Stock that would otherwise be transferred pursuant to
             paragraph 6 or paragraph 7, or any of his or her Other Fees that
             would otherwise be payable in cash.  A Deferral Election, or a
             modification or revocation of a Deferral Election by a
             subsequent Deferral Elections must be in writing and delivered
             to the Secretary of the Company and shall be effective (i) with
             respect to Other Fees payable on or after the first day of the
             month that is coincident with or following the date the election
             is delivered and (ii) with respect to any Annual Grant payable
             on or after the first day of the calendar year that is after the
             date the election is delivered, except that (A) a Deferral
             Election made at any time until the date 30 days after the
             shareholders of the Company approve the Plan shall be effective
             with respect to the Annual Grant and/or Other Fees payable at
             any time on or after the date shareholders approve the Plan and
             (B) any Director who becomes an Outside director subsequent to
             January 1 of a calendar year may deliver a Deferral Election
             during the 30-day period immediately following the date the
             Director becomes an Outside Director that is effective with
             respect to the Annual Grant and/or Other Fees payable at any
             time on or after the date the Director becomes an Outside
             Director.  A Deferral Election once made shall remain in effect
             unless modified or revoked by a subsequent Deferral Election in
             accordance with the provisions hereof.

        (b)  Accounts.  An Outside Director who makes a Deferral Election
             with respect to a Share Election or an Annual Grant shall have
             the number of deferred shares of Common Stock (including
             fractions of a share) credited to a "Share Account" for the
             Outside Director in the form of "Share Units."  An Outside
             Director who makes a Deferral Election with respect to Other
             Fees that are not subject to a Share Election shall have the
             amount of deferred Other Fees credited to a "Cash Account" for
             the Outside Director.  Collectively, the amounts deferred in an
             Outside Director's Share Account and Cash Account shall
             hereafter be referred to as the "Deferred Amounts."

        (c)  Cash Dividends and Share Accounts.  Whenever cash dividends are
             paid by the Company on outstanding Common Stock, on the payment
             date therefor there shall be credited to the Outside Director's
             Share Account a number of additional Share Units equal to (i)
             the aggregate dividend that would be payable on outstanding
             shares of Common Stock equal to the number of Share Units
             credited to such Share Account on the record date for the
             dividend, divided by (ii) the fair market value of a share of
             Common Stock on the last trading business day immediately
             preceding the date of payment of the dividend.

        (d)  Cash Accounts.  At the election of an Outside Director, a
             Director's Cash Account shall be (i) credited with interest at
             an annual rate equal to the sum of the daily interest earned at
             a rate equal to the yield from time to time on U.S. Treasury
             obligations maturing in seven years as reported in The Wall
             Street Journal (Midwest Edition) and compounded monthly, or such
             other rate specified by the Committee, or (ii) credited or
             debited with the annual investment returns relating to such
             investment vehicle or vehicles as may be made available by the
             Committee from time to time, if any, and selected by the Outside
             Director, or such combination of (i) and (ii) as the Outside
             Director designates by written notice to the Secretary of the
             Company.

        (e)  Distributions.  Subject to subsection (k), an Outside Director's
             Deferred Amounts shall become payable as soon as practicable
             following the earliest of (i) the date irrevocably selected by
             the Outside Director in his or her Deferral Election, (ii) the
             Outside Director's death or (iii) the Outside Director's total
             and permanent disability, as determined by the Committee.

        (f)  Form of Payments.  All payments from a Share Account shall be
             made in shares of Common Stock by converting Share Units into
             Common Stock on a one-for-one basis.  All payments from a Cash
             Account shall be made in cash.

        (g)  Manner of Payments.  Subject to subsection (k), in his or her
             Deferral Election, each Outside Director shall elect to receive
             payment of his or her Deferred Amounts either in a lump sum or
             in two to fifteen substantially equal annual installments.  In
             the event of an Outside Director's death, payment of the
             remaining portion of the Director's Deferred Amounts will be
             made to the director's beneficiary in a lump sum as soon as
             practicable following the director's death.

        (h)  Hardship Distribution.  Notwithstanding any Deferral Election,
             in the event of severe financial hardship to an Outside Director
             resulting from a sudden and unexpected illness, accident or
             disability of the Outside Director or other similar
             extraordinary and unforeseeable circumstances arising as a
             result of events beyond the control of the Outside Director, all
             as determined by the Committee, an Outside Director may withdraw
             a portion of the Share Units in his or her Share Account and/or
             cash in his or her Cash Account by providing written notice to
             the Secretary of the Company.  Withdrawals of amounts shall only
             be permitted to the extent reasonably necessary to meet the
             emergency need due to the severe financial hardship.

        (i)  Designation of Beneficiary.  Each Outside Director or former
             Outside Director entitled to payment of Deferred Amounts
             hereunder from time to time may designate any beneficiary or
             beneficiaries (who may be designated concurrently, contingently,
             or successively) to whom any such Deferred Amounts are to be
             paid in case of the Outside Director's death before receipt of
             any or all of such Deferred Amounts.  Any designation will
             revoke all prior designations by the Outside Director or former
             Outside Director, shall be in a form prescribed by the Company
             and will be effective only when filed by the Outside Director or
             former Outside Director, during his or her lifetime, in writing
             with the Secretary of the Company.  References in this Plan to a
             director's "beneficiary" at any date shall include such persons
             designated as concurrent beneficiaries on the director's
             beneficiary designation form then in effect.  In the absence of
             any such designation, any balance remaining in an Outside
             Director's or former Outside Director's Share Account and/or
             Cash Account at the time of the director's death shall be paid
             to such director's estate in a lump sum.

        (j)  No Account Transfers.  An Outside Director may not transfer or
             convert a Share Account to a Cash Account or vice versa.

        (k)  Changes With Respect to Distributions.  With the consent of the
             Company, an Outside Director may (i) postpone the date on which
             Deferred Amounts are to become payable pursuant to subsection
             (e)(i) or (ii) change the manner in which the Deferred Amounts
             are to be paid pursuant to subsection (g), provided in each case
             that any such change is made prior to the calendar year in which
             such payments are to commence.

        (l)  No Assets.  No stock, cash or other property will be deliverable
             to an Outside Director in respect of the Outside Director's
             Deferred Amounts until the date or dates identified pursuant to
             this Section 8, and all Deferred Amounts shall be reflected in
             one or more unfunded accounts established for the Outside
             Director by the Company, payment of the Company's obligation
             will be from general funds, and no special assets (stock, cash
             or otherwise) have been or will be set aside as security for
             this obligation.

        (m)  No Transfers.  An Outside Director's rights to payments under
             this Section 8 are not subject in any manner to anticipation,
             alienation, sale, transfer, assignment, pledge, encumbrance, or
             garnishment by an Outside Director's creditors or the creditors
             of his or her beneficiaries, whether by operation of law or
             otherwise, and any attempted sale, transfer, assignment, pledge,
             or encumbrance with respect to such payment shall be null and
             void, and shall be without legal effect and shall not be
             recognized by the Company.

        (n)  Unsecured Creditor.  The right of an Outside Director to receive
             payments under this Section 8 is that of a general, unsecured
             creditor of the Company, and the obligation of the Company to
             make payments constitutes a mere promise by the Company to pay
             such benefits in the future.  Further, the arrangements
             contemplated by this Section 8 are intended to be unfunded for
             tax purposes and for purposes of Title I of ERISA.

   9.   Termination of Service as Outside Director.  In the event an Outside
        Director ceases to serve on the Board of Directors, all rights to
        receive Common Stock pursuant to paragraph 6 shall terminate
        immediately.

   10.  Adjustment Provisions.  In the event of any change in the shares of
        the Common Stock by reason of a declaration of a stock dividend
        (other than a stock dividend declared in lieu of an ordinary cash
        dividend), spin-off, merger, consolidation, recapitalization, or
        split-up, combination or exchange of shares, or otherwise, the
        aggregate number of shares available under this Plan, the amount of
        the Annual Grant and the number of Share Units credited to each
        Outside Director's Share Account shall be appropriately adjusted by
        the Committee, using the same standards and/or formulas as it uses in
        making adjustments under the Midwest Express Holdings, Inc. 1995
        Stock Option Plan, but any such adjustment to the amount of the
        Annual Grant and/or the number of Share Units shall be only such as
        is necessary to maintain the proportionate interest of the Outside
        Director and preserve, without exceeding, the value reflected by  the
        Annual Grant and the Outside Director's Share Account.

   11.  Termination and Amendment of Plan.  The Plan shall terminate on
        September 27, 2005, unless sooner terminated as hereinafter provided. 
        The Board of Directors may at any time terminate the Plan.  The Board
        of Directors may amend the Plan as it shall deem advisable including
        (without limiting the generality of the foregoing) any amendments
        deemed by the Board of Directors to be necessary or advisable to
        assure conformity of the Plan with any requirements of state and
        federal laws or regulations now or hereafter in effect; provided,
        however, that (a) the Board of Directors may amend the provisions of
        paragraph 6 not more often than once in any six month period, (b) the
        Board of Directors may not, without further approval by the
        shareholders of the Company, make any modifications which, under Rule
        16b-3, require such approval and (c) no amendment shall affect
        adversely any of the rights of any Outside Director, without such
        Outside Director's consent, under any election theretofore in effect
        under the Plan.

   12.  Rights as a Stockholder.  An Outside Director shall have no rights as
        a stockholder with respect to Common Stock granted under this Plan
        until the date of issuance of the stock certificate to him.  Except
        as provided in paragraph 10, no adjustment will be made for dividends
        or other rights for which the record date is prior to the date such
        Common Stock is issued.  The shares of Common Stock granted to each
        Outside Director prior to September 18, 1996 are not transferable by
        the recipient for a period of six months after the Grant Date (or,
        for a director elected between Grant Dates, the date of the
        director's election), except in the event of the death or disability
        of the recipient.  All certificates evidencing shares granted to an
        Outside Director shall bear an appropriate legend evidencing such
        transfer restrictions. 

   13.  Governing Law.  The Plan, all awards hereunder, and all
        determinations made and actions taken pursuant to the Plan shall be
        governed by the internal laws of the state in which the Company is
        incorporated, to the extent not otherwise governed by the Internal
        Revenue Code or the laws of the United States. 

   14.  Unfunded Plan.  This Plan shall be unfunded.  No person shall have
        any rights greater than those of a general creditor of the Company.

   15.  Withholding.  The Company shall have the right to deduct from all
        amounts deferred pursuant to a Deferral Election and/or payments made
        under the Plan any federal, state, or local income taxes or FICA
        required to be withheld with respect to such compensation.  Each
        Outside Director shall be entitled to irrevocably elect to have the
        Company withhold shares of Common Stock having an aggregate fair
        market value, as of the last trading business day immediately
        preceding the date such shares would otherwise be transferred
        hereunder, equal to the amount required to be withheld.

   16.  Change of Control.  Anything in this Plan to the contrary
        notwithstanding, upon the occurrence of a Change of Control (as such
        term is defined in the Midwest Express Holdings, Inc. 1995 Stock
        Option Plan): (a) all Share Units credited to any Outside Director's
        Share Account shall be converted into Common Stock and together with
        all Deferred Amounts credited to a Cash Account shall be transferred
        as soon as practicable in a lump sum to each Outside Director; and
        (b) any Annual Grant and/or Other Fees earned in respect of the
        calendar quarter in which the Change of Control occurs shall be paid
        in cash as soon as practicable.
    


                         MIDWEST EXPRESS HOLDINGS, INC.
                              ANNUAL INCENTIVE PLAN
                         (as amended December 13, 1995)

   1.   PURPOSE

        The purpose of this Annual Incentive Plan (the "Plan") of Midwest
   Express Holdings, Inc. (the "Company") is to further unite the interests
   of the stockholders of the Company and its key executives through:

        (a) the annual establishment of Company objectives which are deemed
   by the Company's Board to be in the best short- and long-range interests
   of the Company, and

        (b) the annual payment of Incentive Awards to each Participant in the
   form of an award of cash and/or stock, provided his or her performance has
   meaningfully contributed to the attainment of the Company's objectives.

   2.   EFFECTIVE DATE

        The Plan is adopted effective as of the Closing Date.

   3.   DEFINITIONS

        "Affiliate" means any company in which the Company directly or
   indirectly owns 20% or more of the equity interest (collectively, the
   "Affiliates").

        "Award Percentage" means the percentage of the Target Award payable
   for each Performance Level.  The Award Percentage for each Performance
   Level is established as follows:  Some Progress Towards Objective: 33%;
   Significant Progress Towards Objective: 67%; Achieved Objective: 100%; and
   Significantly Exceeded Objective: 133%.

        "Board" means the Board of Directors of the Company.

        "CEO" means the Chief Executive Officer of the Company.

        "Closing Date" means the closing date of the sale by Kimberly-Clark
   Corporation and K-C Nevada, Inc., a Delaware corporation, of a majority of
   the stock of the Company, which will own all of the stock of Midwest
   Express Airlines, Inc. immediately prior to such sale, to underwriters in
   an initial public offering.

        "Committee" means the Compensation Committee of the Board.

        "Control Measures" shall have the meaning set forth in section 8 of
   this Plan.

        "Incentive Award" means an award to a Participant payable based upon
   the achievement of preestablished Objectives in cash and/or stock.

        "Measurement Period" means the fiscal year of the Company.


        "Objective Areas" means the general areas for which Objectives may be
   established and shall include the Company objective area, Unit objective
   area and Individual objective area.

        "Objective(s)" shall have the meaning set forth in section 6 of this
   Plan.

        "Participant" shall have the meaning set forth in section 5 of this
   Plan.

        "Percentage Weighting" shall have the meaning set forth in section 8
   of this Plan.

        "Performance Levels" shall have the meaning set forth in section 6 of
   this Plan.

        "Target Award" shall mean the amount determined by multiplying the
   market value applicable to a Participant's position for the Measurement
   Period by the Target Award Percentage.

        "Target Award Percentage" means a percentage designated by the
   Committee in its sole discretion at the beginning of the Measurement
   Period, which percentage need not be the same for each Participant.

   4.   ADMINISTRATION

        The Plan shall be administered by the Committee, which in its
   absolute discretion shall have the power to interpret and construe the
   Plan, and to resolve all questions arising hereunder.  Any action by the
   Committee shall be final and conclusive as to all individuals affected
   thereby.

        The Committee may delegate to any officer or employee such
   ministerial or administrative duties relating to the Plan as deemed
   appropriate by the Committee.  No member of the Committee or the CEO shall
   be liable for any act done or omitted to be done by such person or by any
   other person in connection with the Plan, except for such person's own
   willful misconduct or as expressly provided by statute.

   5.   ELIGIBILITY

        The Committee shall, in its sole discretion, determine for each
   Measurement Period those officers and employees of the Company who shall
   be eligible to participate in the Plan (the "Participants") for such
   Measurement Period based upon such Participants' opportunity to have a
   substantial impact on the Company's operating results.  Nothing contained
   in the Plan shall be construed as or be evidence of any contract of
   employment with any Participant for a term of any length, or as a
   limitation on the right of the Company to discharge any Participant with
   or without cause.

   6.   OBJECTIVE AREAS AND PERFORMANCE LEVELS

        Prior to the beginning of each Measurement Period, or as soon
   thereafter as reasonably practicable, performance objectives (the
   "Objective(s)") shall be established for each Participant in one or more
   Objective Areas.

        The Board shall establish the Objective(s) and any Control Measures
   in the Company Objective Area.  The CEO, or the Committee in the case of
   officers of the Company, based on recommendations of the CEO, shall
   establish the Objective(s) and any Control Measures for all other
   Objective Areas, unless otherwise determined by the Committee.

        For each Objective there may be established performance levels
   ("Performance Levels") which shall consist of successively better
   standards or ranges taking into consideration actual progress in the
   Measurement Period in accomplishing the Objective(s).  These Performance
   Levels shall be defined as "No Progress Towards Objective", "Some Progress
   Towards Objective", "Significant Progress Towards Objective", "Achieved
   Objective" and "Significantly Exceeded Objective."  Performance below the
   "Some Progress Towards Objective" level shall not result in the payment of
   an award.

        From time to time, it may be desirable to establish Objective(s) in
   such a manner that specific Performance Levels cannot be defined.  In such
   cases, the specific Performance Levels will be determined pursuant to
   section 9 of this Plan.

        The Objective(s) in the Individual Objective Area for a Participant
   may be defined to include specific target areas on which such Participant
   should focus during the year.

        The original definition of any and all Objectives, Objective Areas,
   Performance Levels, Percentage Weightings and Control Measures shall not
   be changed during the Measurement Period, except by the approval of the
   person(s) who originally approved the same.  When changes in the Company's
   accounting or internal reporting policies have the effect of making the
   financial results between two periods not fairly comparable for the
   purpose of properly measuring performance where Objectives are stated in
   financial terms, such results may be adjusted in such manner as shall be
   deemed fair and appropriate by the person(s) who originally approved the
   Objective.

   7.   OBJECTIVE AREA WEIGHTINGS

        Coincident with the establishment of Objective Areas, Objectives and
   Performance Levels, the CEO, or the Committee in the case of employees who
   are officers of the Company, shall establish a percentage weighting
   ("Percentage Weighting") applicable to each Objective Area, or, where
   applicable, to each Objective within an Objective Area.  The total of all
   Percentage Weightings in all Objective Areas for each Participant shall be
   100 percent.  The Percentage Weighting which is applied to any Objective
   or Objective Area must be a multiple of 5 percent and not less than 10
   percent.

   8.   CONTROL MEASURES

        At the time the Objectives are established, there may also be
   established certain conditions known as control measures ("Control
   Measures") which are either personal as to one individual, or general as
   to a group of individuals.  Failure to fulfill a Control Measure may
   partially or totally deprive the individual to whom the Control Measure
   applies of the right to receive an award, notwithstanding the level of
   performance attained on any or all Objectives, or in any or all Objective
   Areas.

   9.   ASCERTAINMENT OF PERFORMANCE LEVELS

        The Performance Level actually attained with respect to any Objective
   or Control Measure stated in financial terms, and the payment with respect
   thereto, shall be determined, upon the completion of audited results of
   the Company and its subsidiaries, by the person(s) who originally approved
   or defined such Objective or Control Measure.

        When specific Performance Levels have not been defined in the Company
   Objective Area under Section 6 of this Plan, the Board will determine the
   Performance Level attained following the end of the Measurement Period.

        The Performance Level attained with respect to any other Objective
   Area or Control Measure shall be determined and approved by the person(s)
   who originally approved or defined such Objective or Control Measure
   following the end of the Measurement Period.

        Notwithstanding the above, the Committee may, in its sole discretion,
   authorize that such determination of the Performance Levels attained be
   made prior to the end of the Measurement Period, and that the payment of
   awards be made pursuant to section 12 of this Plan.

   10.  AMOUNT OF INCENTIVE AWARD

        The amount of Incentive Award a Participant is eligible to receive
   depends upon:

        (a) the Percentage Weighting applicable to that Objective or
   Objective Area,

        (b) the Award Percentage which applies as a consequence of the
   Performance Level attained in that area.

        (c) the Target Award established for the Participant.

        Performance in each Objective or Objective Area shall be valued by
   multiplying (a) times (b) times (c).

        Except as otherwise hereinafter provided, the total Incentive Award a
   Participant is eligible to receive is the sum of the values attributable
   to performance actually attained for each Objective or Objective Area, as
   determined by the preceding paragraphs.

   11.  ADJUSTMENT OF INCENTIVE AWARD

        Except as otherwise determined by the Committee, in its sole and
   absolute discretion, the amount of any Incentive Award may be adjusted by
   the CEO or the Committee in the case of employees who are officers of the
   Company, in their sole discretion, to more accurately reflect an
   individual Participant's performance during the Measurement Period.

        The amount of the Incentive Award, in the event of transfers to, from
   or between eligible positions, may be reviewed, and may be adjusted or
   prorated, on such basis as shall be determined fair and appropriate by the
   CEO or the Committee in the case of employees who are officers of the
   Company.

        Termination of employment for any reason other than death,
   retirement, or total and permanent disability during the Measurement
   Period shall result in a forfeiture of any Incentive Award attributable to
   performance during the Measurement Period in which termination occurred. 
   A Participant's death, retirement or total and permanent disability during
   the Measurement Period may result in the pro rata or other adjustment to
   the amount of the Incentive Award on such basis as shall be determined
   fair and appropriate by the CEO or the Committee in the case of employees
   who are officers of the Company.

        Notwithstanding any provision of this Plan, no Incentive Award shall
   be paid to any Participant who, in any Measurement Period, has discharged
   the principal accountabilities of his or her position in an unsatisfactory
   manner.

   12.  PAYMENT OF INCENTIVE AWARDS

        Incentive Awards shall be paid in one lump sum in the first quarter
   following the Measurement Period for which the Objectives were
   established.  An Incentive Award shall be paid in cash or, in the
   discretion of the Committee exercised at any time prior to payment of the
   Incentive Award, in whole or in part by delivering shares of common stock
   of the Company having a Fair Market Value (as hereinafter defined),
   determined as of the last business day of the Measurement Period for which
   Objectives were established, equal to the amount of the Incentive Award to
   be paid in shares of such common stock.  In the discretion of the
   Committee, the form of payment may vary from Participant to Participant. 
   "Fair Market Value" means the mean between the high and low sales price of
   such common stock, on the relevant date as reported on the composite list
   used by the Wall Street Journal for reporting stock prices, or if no such
   sale shall have been made on that day, on the last preceding day on which
   there was such a sale, or if no such prior sale information is available
   then as determined by the Committee.  Notwithstanding the above, the
   Committee may make payments at such earlier times as it may, in its sole
   discretion, determine, and the Committee, or the CEO, in their sole
   discretion, will make such determinations as to performance, and establish
   procedures (including repayment of any overpayment which is determined
   after the completion of the final audit), implementing such early payment. 
   The Company shall have the right to deduct from the payment any taxes
   required by law to be withheld thereon.  The Committee may at its
   discretion establish rules and procedures providing for a Participant to
   elect to defer payment of his/her Incentive Award to a future date or
   dates.

   13.  MISCELLANEOUS PROVISIONS

        (a)  Except as provided in this Plan, no right of any Participant
   shall be subject in any manner to anticipation, alienation, sale,
   transfer, assignment, pledge, encumbrance, charge, attachment,
   garnishment, execution, levy, bankruptcy, or any other disposition of any
   kind, whether voluntary or involuntary, prior to actual payment of an
   Incentive Award.  No Participant or any other person shall have any
   interest in any fund, or in any specific asset or assets of the Company,
   by reason of an Incentive Award that has been made but has not been paid
   or distributed.

        (b)  The Board may, at any time, amend this Plan, order the temporary
   suspension of its application, or terminate it in its entirety, provided,
   however, that no such action shall adversely affect the rights or
   interests of Participants theretofore vested hereunder.

        (c)  The terms of the Plan shall be governed, construed,
   administered, and regulated by the laws of the state of Wisconsin and
   applicable federal law.  In the event that any provision of the Plan shall
   be determined to be illegal or invalid for any reason, the other
   provisions shall continue in full force and effect as if such illegal
   provision had never been included herein.

        (d)  The total number of shares of common stock of the Company
   subject to issuance under the Plan may not exceed 75,000, subject to
   adjustment as provided below.  The shares of common stock of the Company
   to be delivered under the Plan may consist, in whole or in part, of
   authorized but unissued stock or treasury stock, not reserved for any
   other purpose.  In the event of any change in the shares of the Company's
   common stock by reason of a declaration of a stock dividend (other than a
   stock dividend declared in lieu of an ordinary cash dividend), spin-off,
   merger, consolidation, recapitalization, or split-up, combination or
   exchange of shares, or otherwise, the aggregate number of shares available
   under this Plan shall be appropriately adjusted by the Committee, using
   the same standards and/or formulas as it uses in making adjustments under
   the Midwest Express Holdings, Inc. 1995 Stock Option Plan.


   [page 18]
   FIVE-YEAR FINANCIAL AND OPERATING DATA

   <TABLE>
    
   MIDWEST EXPRESS HOLDINGS, INC.
   (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
   
   <CAPTION>
   
                                             1996       1995       1994       1993     1992
   <S>                                     <C>        <C>        <C>      <C>       <C>
   Statement of Income Data:
   Total operating revenues  . . . . . . .$ 304,746   $259,155   $203,592 $ 165,056 $ 133,946
   Total operating expenses  . . . . . . .  270,387    227,781    192,328   149,159   129,854
   Operating income  . . . . . . . . . . .   34,359     31,374     11,264    15,897     4,092
   Net income  . . . . . . . . . . . . . .   21,750     19,129      6,662     9,086     1,135
   Net income per share (1)  . . . . . . .     3.40       2.77       0.75          
                                                                               Not applicable

   Balance Sheet Data:  
   Property and equipment, net . . . . . .   70,903     55,919     57,626    56,486    58,390
   Total assets  . . . . . . . . . . . . .  129,135     92,833     95,436    80,161    76,712
   Intercompany receivable/
     (payable) (2) . . . . . . . . . . . .        0         61     17,923     3,199   (18,148)
   Long-term debt  . . . . . . . . . . . .        0          0          0         0         0
   Shareholders' equity  . . . . . . . . .$  40,341    $21,264    $37,840   $31,178  $ 22,092
   
   Selected Operating and 
   Other Data(3):
     Midwest Express Airlines:
       Revenue passenger miles (000s)  .  1,239,966  1,150,338    972,809   785,391   661,567
       Available seat miles (000s) . . .  1,954,151  1,794,924  1,600,437 1,314,522 1,188,263
       Passenger load factor (%) . . . . .    63.5%      64.1%      60.8%     59.7%     55.7%
       Passenger yield (cents per RPM) . .     19.3       17.8       16.7      19.0      18.5
       Cost per total ASM 
         (cents per mile)  . . . . . . . .     12.0       11.0       10.8      11.1      10.7
       Aircraft in service at year end   .       22         19         19        16        14
       Average aircraft utilization
         (hours per day) . . . . . . . . .      9.2        9.0        8.6       8.3       8.8
       Number of FTE employees 
         at year end . . . . . . . . . . .    1,624      1,411      1,334     1,082       998
   
   Astral Aviation, d/b/a 
   Skyway Airlines (4):
     Revenue passenger miles (000s)  . . .   71,165     66,415     43,219
     Available seat miles (000s) . . . . .  160,488    156,113    103,759
     Passenger load factor (%) . . . . . .    44.3%      42.5%      41.7%
     Passenger yield (cents per RPM) . . .     52.7       49.9       48.3
     Cost per total ASM 
       (cents per mile)  . . . . . . . . .     21.6       19.4       17.9     Not applicable
     Aircraft in service at year end . . .       15         15         13
     Average aircraft utilization
       (hours per day) . . . . . . . . . .      7.8        7.9        7.9
     Number of FTE employees at 
       year end  . . . . . . . . . . . . .      245        217        177

   Note:  Balance Sheet data for 1996, 1995, 1994 and 1993 is audited; 1992 is unaudited.

   (1)  Net income per share data is presented on a pro forma basis for 1995 and 1994 results.

   (2)  Reflects amounts receivable from or payable to Kimberly-Clark in connection with the Company's participation in Kimberly- 
        Clark's cash management program prior to the Company's initial public offering.

   (3)  Revenue passenger miles, available seat miles, passenger load factor and passenger yield are for scheduled service
        operations.  The other statistics include charter operations.

   (4)  Because Astral began service in February 1994, results for 1994 reflect less than a full year of operations.  Before
        Astral commenced operations, Mesa Airlines, Inc. ("Mesa"), pursuant to a code sharing agreement with Midwest Express,
        operated commuter routes similar to those that Astral now operates.  Because Mesa is not affiliated with the Company,
        information relating to Mesa's results of operations for these routes is not shown.

   </TABLE>

   <PAGE>
   [pages 19-22]

   MANAGEMENT'S DISCUSSION AND ANALYSIS 
   OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS 

   Results of Operations

   1996 Overview

   1996 operating income for Midwest Express Holdings, Inc. ("Company") was
   $34.4 million, an increase of $3.0 million over 1995.  Net income in 1996
   increased by $2.6 million to $21.8 million.  The favorable change in
   financial results was primarily caused by improved industry conditions,
   improved profitability from the Omaha base of operation of Midwest Express
   Airlines, Inc. ("Midwest Express") and better results from the Company's
   charter and credit card programs.
    
   The airline industry experienced an improved pricing environment during
   1996 due to several factors.  First, from January through August the 10%
   excise tax on passenger tickets was temporarily discontinued;  this
   enabled the industry to implement price increases that likely would not
   have resulted had the tax been maintained.  Second, there was limited
   growth in domestic capacity in 1996 and demand for air travel continued 
   to increase.  These factors created a strong demand/pricing environment 
   in 1996 within the industry and at the Company.  Midwest Express' revenue
   yield increased from 17.8 cents in 1995 to 19.3 cents in 1996, or 8.1%, 
   and revenue yield for Astral Aviation, Inc. ("Skyway") increased 5.6%.

   Midwest Express' Omaha base of operations contributed approximately $3.0
   million more in operating income during 1996 than in 1995.  Improvements
   in both revenue yield and load factor were attained.  The Omaha operation
   achieved a passenger load factor of 57.5% and a revenue yield of 14.9 cents
   in 1996.  This compares favorably to 1995, when the Omaha operation achieved
   a load factor of 53.7% and revenue yield of 13.8 cents.

   Midwest Express' credit card and charter programs also favorably impacted
   financial results in 1996.  The credit card program, which was implemented
   in October 1995, generated $4.1 million more revenue in 1996 than in 1995. 
   In addition, Midwest Express dedicated one aircraft to charter programs
   beginning in the second quarter, resulting in charter revenue increasing
   $2.2 million in 1996.

   Negatively impacting operating income was an 18.7% increase in operating
   expenses.  Significant increases occurred in labor, fuel and maintenance,
   which are explained in the subsequent section.

   The following table provides operating revenues and expenses for the
   Company expressed as cents per total available seat mile ("ASM"),
   including charter operations, and as a percentage of total operating
   revenues for 1996, 1995 and 1994: 

   <TABLE>

   <CAPTION>

                                                    1996                  1995                    1994         

                                               Per                    Per                   Per
                                              Total                  Total                 Total
                                               ASM         %          ASM       %           ASM           %
   <S>                                     <C>          <C>         <C>      <C>           <C>         <C>

     Passenger service  . . . . . . . ..     12.81       90.8%      12.03     92.0%        10.59        90.2%
     Cargo . . . . . . . . . . . . . . .       .52        3.7%        .53      4.0%          .51         4.4%
     Other . . . . . . . . . . . . . . .       .77        5.5%        .52      4.0%          .63         5.4%
   Total operating revenues  . . . . . .     14.10      100.0%      13.08    100.0%        11.73       100.0%
                                             ------    -------    -------   -------      -------      -------
   Operating expenses:
     Salaries, wages and 
       benefits  . . . . . . . . . . . .      3.61       25.6%       3.18     24.3%         3.07        26.2%
     Aircraft fuel and oil . . . . . . .      2.19       15.5%       1.78     13.6%         1.77        15.1%
     Commissions . . . . . . . . . . . .      1.31        9.3%       1.26      9.6%         1.09         9.3%
     Dining services . . . . . . . . . .      0.70        4.9%       0.75      5.7%         0.76         6.5%
     Station rental/landing/
       other fees  . . . . . . . . . . .      1.00        7.1%       0.98      7.5%         0.97         8.3%
     Aircraft maintenance 
       materials/repairs . . . . . . . .      0.99        7.0%       0.88      6.7%         0.80         6.9%
     Depreciation and amortization . . .      0.35        2.5%       0.38      2.9%         0.40         3.4%
     Aircraft rentals  . . . . . . . . .      0.74        5.3%       0.75      5.8%         0.76         6.4%
     Other . . . . . . . . . . . . . . .      1.62       11.5%       1.54     11.8%         1.46        12.4%
                                           -------     -------    -------   -------      -------      -------
   Total operating expenses  . . . . . .     12.51       88.7%      11.50     87.9%        11.08        94.5%
                                           =======     =======    =======   =======      =======      =======
   Total ASMs (millions) . . . . . . . .   2,160.9                1,982.1                1,735.4

   Note: Numbers in this table cannot be recalculated due to rounding.

   </TABLE>

   <PAGE>

     Year Ended December 31, 1996 Compared to Year Ended December 31, 1995 

   Operating Revenues

   The Company's operating revenues totalled $304.7 million in 1996, a $45.6
   million, or 17.6%, increase over 1995.  Passenger revenues accounted for
   90.8% of total revenues and increased $38.4 million, or 16.1%, from 1995
   to $276.8 million.  The increase was attributable to a 7.8% increase in
   passenger volume, as measured by revenue passenger miles, and a 7.7%
   increase in revenue yield. 

   Midwest Express passenger revenue increased $34.0 million to $239.3
   million, or 16.6%, from 1995. This increase was caused by a 6.0% increase
   in origin and destination passengers and an 8.1% increase in revenue
   yield.  Midwest Express' capacity, as measured by scheduled service ASMs,
   increased 8.9%.  The increase in capacity is primarily due to the addition
   of two aircraft to scheduled service during May and September 1996, partly
   offset by flight cancellations caused by poor weather in the second
   quarter.  Load factor decreased from 64.1% in 1995 to 63.5% in 1996. 
   Revenue yield increased primarily because of an improved competitive
   environment, most importantly the discontinuation of Continental Airlines
   "Lite" product in the second quarter 1995.  Revenue yield also increased
   due to the temporary elimination of the 10% excise tax on tickets (January
   through August 1996) and improved pricing throughout the industry.  Yield
   gains were broad-based, with almost every market realizing improvement. 

   Skyway passenger revenue increased by $4.4 million to $37.5 million, or
   13.2%, in 1996.  This increase was caused by a 4.9% increase in origin
   and destination passengers, a 5.6% increase in revenue yield and a 4.9%
   increase in average passenger trip length.  The volume increase was
   attributable to two aircraft that were placed in service in the second
   quarter of 1995 and to an increase in load factor, from 42.5% in 1995 to
   44.3% in 1996. 

   Mail and cargo revenue increased $.9 million, or 8.4%, in 1996.  This
   increase was due to the aircraft added to scheduled service in May and
   September 1996.

   Revenue from other services increased $6.3 million, or 61.6%, in 1996. 
   The Midwest Express MasterCard program, initiated in October 1995,
   generated an additional $4.1 million in revenue during 1996.  Charter
   services revenue increased $2.2 million, reflecting the addition of a
   dedicated charter aircraft again in the second quarter 1996 after not
   having a dedicated charter aircraft since the second quarter 1995. 
   Revenue from other Frequent Flyer agreements increased $.3 million.  The
   revenue increase was partly offset by $1.1 million less revenue from
   maintenance contract services, as the maintenance function was more fully
   utilized to maintain Midwest Express aircraft in 1996 and completed fewer
   services for other airlines.  

   Operating Expenses

   1996 operating expenses increased $42.6 million, or 18.7%, from 1995,
   primarily due to higher fuel prices, higher labor rates, Midwest Express'
   profit sharing plans, added costs of being a public company, pre-operating
   costs associated with recently acquired aircraft, and the service
   expansions in May and September 1996.  On a cost per total ASM basis,
   Midwest Express' operating expenses increased 8.8%, from 11.00 cents in 
   1995 to 11.97 cents in 1996.  Cost per total ASM at Skyway increased 
   11.4% from 19.38 cents to 21.59 cents.

   Salaries, wages and benefits increased $15.1 million, or 23.9%, from 1995. 
   On a cost per total ASM basis, these costs increased from 3.18 cents 
   in 1995 to 3.61 cents, or 13.5%, in 1996.  Approximately $5.5 million of 
   the labor cost change was due to increased labor rates.  Most of this 
   change was due to an adjustment in pay scales for pilots and other 
   operations employees.  Salaries, wages and benefits increased $5.2 million 
   because of accruals for Midwest Express' profit sharing plans that were 
   implemented on January 1, 1996.  The profit sharing plans, which benefit
   substantially all Midwest Express employees, were based entirely on 
   achieving certain levels of profitability and were paid in February 1997. 
   Benefit costs increased by $2.1 million at the Company in 1996, and 
   were 24.3% of salaries and wages in 1996 and 25.5% in 1995.  The remainder
   of the change in labor costs was primarily due to an increase in the 
   number of employees required due to expanded service and administrative 
   requirements.

   Aircraft fuel and oil and associated taxes increased $12.1 million, or
   34.3%, from 1995.  Into-plane fuel prices increased 23.7% in 1996,
   averaging 77.2 cents per gallon in 1996 and 62.4 cents in 1995.  The 
   Company experienced continued high fuel costs in January 1997, averaging
   83.6 cents per gallon.  Fuel consumption increased 8.6% because Midwest 
   Express operated 5.9% more flight segments, primarily caused by the 
   service expansions in May and September 1996.

   Commissions increased by $3.4 million, or 13.8%, due to increased
   passenger revenue.  Of the increase, $2.6 million related to increased
   travel agency commissions and $.8 million to increased credit card fees. 
   Commissions as a percent of passenger revenue  decreased from 10.4% in
   1995 to 10.2% in 1996.

   Dining services costs were almost identical in 1996 and 1995 despite
   volume increases.  Total dining services costs (including food, beverages,
   linen, catering equipment and supplies) decreased from $11.45 per Midwest
   Express passenger in 1995 to $10.95 in 1996.  The decrease was primarily
   due to a reduction in costs following the negotiation of a long-term
   contract with the primary food caterer for Midwest Express.  Reduced
   pricing was effective January 1, 1996.  The reduction in the cost per
   passenger was offset by increased passenger volume.

   Station rental, landing and other fees increased by $2.2 million, or
   11.3%, in 1996.  Airport costs at Midwest Express increased $2.1 million a
   result of a 5.9% increase in flight segments.

   Aircraft maintenance, materials and repairs increased by $4.0 million, or
   22.8%, from 1995.  Midwest Express maintenance costs increased by $2.9
   million, or 19.6%, and Skyway maintenance costs increased $1.1 million, or
   37.4%.  The increased costs at Midwest Express were caused by 10.5% more
   aircraft flight hours and an increase in aircraft component and
   unscheduled engine repair costs.  In addition, Midwest Express completed
   major airframe maintenance (D-checks) on several aircraft sooner than
   previously planned to facilitate aircraft maintenance and refurbishment
   scheduling.  Maintenance accruals were increased to reflect this change. 
   Increased costs at Skyway were caused by a 3.9% increase in flight hours,
   the expiration of warranties on most aircraft and higher component repair
   costs.

   Depreciation and amortization increased by $.1 million in 1996, primarily
   as a result of the depreciation associated with capital spending and the
   decision to exercise purchase options on two leased jet aircraft in
   October 1996, offset by two jet aircraft becoming fully depreciated during
   the year. 

   Aircraft rental costs increased $1.1 million, or 7.4%, in 1996.  The
   increase is primarily attributable to the addition of more aircraft to the
   fleet (Midwest Express leased three additional aircraft in 1996 and Skyway
   added two aircraft in May 1995), offset by the decision to exercise
   purchase options on two leased jet aircraft in October 1996. 

   Other operating expenses increased by $4.5 million, or 14.6%, from 1995. 
   Other operating expenses consist primarily of advertising and promotion,
   property and liability insurance, property taxes, reservation fees,
   administration and other items.  Professional, legal and financial
   services increased $1.4 million in 1996 due to the costs associated with
   being a stand-alone public company for the full year; travel expenses
   increased $.7 million because of more crew rooms required due to flight
   schedule changes; charter costs increased $.4 million due to increased
   charter volume; insurance costs increased $.4 million due to the increased
   number of aircraft and passengers; reservation booking fees increased $.3
   million due to higher passenger volumes; and corporate communications
   costs increased $.3 million due to 1996 being the Company's first full
   year as a public company.  The increased costs were partly offset by a
   decrease in advertising and promotional expenditures of $.5 million. 
   Other operating expenses on a cost per total ASM basis increased 5.2% from
   1.54 cents in 1995 to 1.62 cents in 1996.

   Interest Income/Interest Expense  

   Interest income in 1995 relates to an intercompany cash management program
   the Company had with Kimberly-Clark Corporation ("Kimberly-Clark") prior
   to the Company's initial public offering ("Offering") in September 1995. 
   Market rates of interest were earned on the amount of cash the Company had
   advanced to Kimberly-Clark.  Interest income in 1996 reflects interest
   income on the Company's cash and cash equivalents.

   Other Income and Expense  

   Other expenses in 1996 primarily reflected the costs of the secondary
   public offering completed in the second quarter.  Other expenses in 1995
   include an employee stock grant of $.9 million and costs associated with
   the Offering of $.7 million.  

   Provision for Income Taxes  

   Income tax expense in 1996 was $13.5 million, an increase of $1.1 million
   from 1995.  The effective tax rates for 1996 and 1995 were 38.3% and
   39.3%, respectively.  The higher tax rate in 1995 was generally
   attributable to costs of the Offering that are not deductible for income
   tax purposes.  For purposes of calculating the Company's income tax
   expense and effective tax rate for periods after the Offering, the Company
   treats amounts payable to an affiliate of Kimberly-Clark under a tax
   allocation and separation agreement entered into in connection with the
   Offering as if payable to taxing authorities.

   Net Income  

   Net income increased by $2.6 million, or 13.7%, in 1996.  The net income
   margin decreased to 7.1% in 1996 from 7.4% in 1995.

     Year Ended December 31, 1995 Compared to Year Ended December 31, 1994 

   Operating Revenues  

   The Company's operating revenues totalled $259.2 million in 1995, a $55.6
   million, or 27.3%, increase over 1994.  Passenger revenues accounted for
   92.0% of total revenues and increased $54.7 million, or 29.8%, from 1994
   to $238.4 million.  The increase was attributable to a 19.8% increase in
   volume, as measured by revenue passenger miles, and an 8.4% increase in
   revenue yield. 

   Midwest Express passenger revenue increased by $42.4 million, or 26.0%,
   from 1994 to $205.3 million.  This increase was caused by a 19.3% increase
   in origin and destination passengers and a 6.6% increase in revenue yield. 
   The Omaha base of operations, which was initiated in May 1994, accounted
   for $15.0 million of the increase in passenger revenues and 8.5% of the
   increase in passengers.  Midwest Express' capacity, as measured by ASMs,
   increased 12.2%, primarily because of the full year of operations of the
   three aircraft added in 1994 to initiate Omaha service.  Load factor
   increased from 60.8% in 1994 to 64.1% in 1995, and revenue yield increased
   from 16.7 cents in 1994 to 17.8 cents in 1995.  The improvements in load 
   factor and revenue yield were attributable to a reduction in competition
   in several markets and improved industry conditions, most importantly, the
   discontinuation of Continental Airlines ''Lite'' product. 

   Skyway passenger revenue increased in 1995 by $12.3 million, or 59.0%, to
   $33.1 million.  This operation began as a wholly owned subsidiary in
   February 1994 and had an average of 9.8 aircraft in service during 1994. 
   In 1995, Skyway had an average of 14.3 aircraft in service, including two
   aircraft acquired in the second quarter 1995.  Skyway carried 43.3% more
   passengers in 1995 and achieved a 3.4% increase in revenue yield.  Load
   factor increased from 41.7% in 1994 to 42.5% in 1995. 

   Mail and cargo revenue increased $1.6 million in 1995, or 17.6%.  Of this
   increase, $1.2 million was due to the Omaha operation. 

   Revenue from other services decreased $.7 million, or 6.1%, in 1995. 
   Other revenue activities include charter sales, airport handling and
   contract maintenance sales to other airlines, transportation service
   charges, Frequent Flyer programs and other items.  Revenue decreased in
   1995 because a corporate shuttle program, which generated $1.4 million in
   1994, was discontinued in September 1994.  In addition, charter sales
   decreased due to the temporary discontinuation of a dedicated charter
   aircraft in 1995, and ground handling services revenue decreased due to
   the loss of a customer who suspended flight operations. Additional revenue
   was realized from an increase in contract maintenance services, Frequent
   Flyer programs, ticket exchange administrative fees and the Midwest
   Express co-branded credit card program that was initiated in October 1995.

   Operating Expenses   

   1995 operating expenses increased $35.5 million, or 18.4%, from 1994.  Of
   this increase, $22.8 million was due to 1995 being the first full year of
   Skyway and Omaha operations.  In addition, the higher costs were due to
   increased passenger volumes from Midwest Express' Milwaukee operation.  On
   a cost per total ASM basis, Midwest Express operating expenses increased
   2.1% to 11.00 cents in 1995 from 10.77 cents in 1994.  Costs per total 
   ASM at Skyway increased 8.4% to 19.38 cents from 17.87 cents.  The main 
   reason for the cost increase at Skyway was that aircraft were owned in 
   1994 prior to a sale/leaseback transaction in June 1994.  Accordingly, 
   Skyway did not incur any rental costs on its aircraft during the first 
   half of 1994. 

   Salaries, wages and benefits increased $9.6 million, or 18.1%, from 1994. 
   On a cost per total ASM basis, these costs increased from 3.07 cents in 
   1994 to 3.18 cents in 1995, or 3.6%.  Increases in salary and wage 
   rates accounted for $2.6 million of the change in the Company's labor 
   costs.  Benefit costs increased by $2.4 million at the Company in 1995, 
   and were 25.5% of salaries and wages in 1995 and 24.5% in 1994.   The 
   remainder of the change in labor costs was due to an increase in the 
   number of employees required due to increased passenger volume and 
   adminstrative requirements.

   Aircraft fuel and oil and associated taxes and fueling charges increased
   $4.5 million, or 14.7%, from 1994.  Fuel consumption increased by 14.1%
   because Midwest Express operated 12.8% more flight segments in 1995 over
   1994 and Skyway operated 34.8% more flight segments.  Into-plane fuel
   prices increased .6% in 1995, averaging 62.0 cents per gallon in 1994 
   and 62.4 cents per gallon in 1995. 

   Commissions increased by $6.0 million, or 31.5%, because of increased
   passenger revenue.  Of this increase, $4.4 million related to increased
   travel agency commissions and $1.6 million to increased credit card fees. 
   Commissions as a percentage of passenger revenue increased from 10.3% in
   1994 to 10.4% in 1995. 

   Dining services costs increased $1.7 million, or 12.5%, due to increased
   Midwest Express passenger volume.  Total dining services costs (food,
   beverages, linen, catering equipment and supplies) per Midwest Express
   revenue passenger decreased from $12.15 in 1994 to $11.45 in 1995.  This
   decrease was partly due to increased passenger load factors, which reduced
   the fixed component cost per passenger of dining services costs, and
   increased passenger volume on lower-cost snack flights. 

   Station rental, landing and other fees increased by $2.5 million, or 15.0%
   in 1995.  Airport costs at Midwest Express increased $1.6 million, a
   result of approximately $.4 million of higher costs at the new Denver
   airport, $.4 million at the Toronto station where Midwest Express began
   jet service in May 1995, and $.4 million at the Omaha station, which was
   operated during all of 1995 and only eight months in 1994.  At Skyway,
   these costs increased $.9 million due to a 34.8% increase in flight
   segments in 1995. 

   Aircraft maintenance materials and repairs increased by $3.4 million, or
   24.5%, from 1994.  Midwest Express maintenance costs increased by $2.5
   million, or 21.5%, and Skyway maintenance costs increased $.9 million, or
   41.7%.  The increased costs were primarily the result of the increases in
   aircraft operated and flight segments; Midwest Express had 12.8% more
   scheduled service flights in 1995 and Skyway had 34.8% more flights.  In
   addition, Midwest Express increased certain accrual rates for future major
   engine overhauls and incurred higher non-routine engine maintenance costs
   in 1995.  On a cost per total ASM basis, maintenance materials and repairs
   increased 10.0%, from .80 cents in 1994 to .88 cents in 1995. 

   Depreciation and amortization increased by $.6 million in 1995, primarily
   the result of the depreciation associated with aircraft hush kits
   installed in 1994 and a full year's depreciation on the assets acquired in
   1994 to support the start-up of the Omaha and Skyway operations. 

   Aircraft rental costs increased $1.8 million, or 13.9%, in 1995.  Skyway
   aircraft lease costs increased $3.0 million because of two additional
   aircraft acquired in 1995 and the use of the other 13 aircraft for the
   entire year.  Skyway had an average of 9.8 aircraft in service in 1994
   versus 14.3 in 1995.  In addition, a sales/leaseback transaction was
   executed in June 1994 following the phased-in acquisition of the first 12
   Beechcraft aircraft.  Accordingly, Skyway did not incur any rental costs
   on its aircraft during the first half of 1994.  Midwest Express' aircraft
   rental costs decreased by $1.2 million in 1995 due to a reduction in the
   lease cost for two MD-88 aircraft, which became effective in March 1995,
   and a non-recurring cost in 1994 of $.9 million associated with leasing
   turboprop aircraft to temporarily support the Skyway operation.  These
   cost reductions were partially offset by a full year of rental expense in
   1995 for the three aircraft placed in service in the second quarter 1994
   for the Omaha operation. 

   Other operating expenses increased by $5.3 million, or 20.9%, from 1994. 
   Other operating expenses consist primarily of advertising and promotion,
   property and liability insurance, property taxes, reservation fees,
   administration and other items.  Reservation booking fees increased $.8
   million in 1995 due to higher passenger volumes and booking fee rates;
   insurance costs increased $.7 million due to the increased number of
   aircraft and passengers and higher insurance rates; property taxes
   increased $.6 million primarily due to the increase in the number of
   Skyway aircraft; advertising costs increased $.5 million due to an
   emphasis on increasing product awareness in Omaha; and telecommunications
   costs increased $.3 million due to higher passenger volumes and
   reservations.  Other operating expenses on a cost per total ASM basis
   increased 5.5% from 1.46 cents in 1994 to 1.54 cents in 1995. 

   Interest Income/Interest Expense

   The net increase in interest income and expense of $2.1 million relates to
   an intercompany cash management program the Company had with Kimberly-
   Clark prior to the Offering.  Market interest rates were earned on the
   amount of cash the Company had advanced to Kimberly-Clark.  Subsequent to
   the Offering, the Company earned $.2 million in interest income and had no
   interest expense. 

   Other Income and Expense  

   Two non-recurring items were incurred in the third quarter 1995: an
   employee stock grant that cost $.9 million and costs associated with the
   Offering, including legal fees, external audit fees and document printing
   costs that totalled $.6 million. 

   Provision for Income Taxes

   The provision for income taxes increased $8.2 million in 1995.  The
   effective tax rates in 1995 and 1994 were 39.3% and 38.5%, respectively. 
   The higher tax rate in 1995 was generally attributable to costs of the
   Offering that are not deductible for income tax purposes. 

   Net Income  

   Net income increased by $12.5 million in 1995, or 187.1%.  The net income
   margin increased to 7.4% in 1995, versus 3.3% in 1994. 
   
   [page 23]

                         Liquidity and Capital Resources

   The Company's cash and cash equivalents totalled $27.6 million at December
   31, 1996, compared to $14.6 million at December 31, 1995.  Net cash
   provided by operating activities totalled $45.0 million during 1996.  Net
   cash used in investing activities totalled $112.5 million, primarily due
   to aircraft acquisitions and related modifications in 1996 of $86.8
   million that were financed by or intended to be financed by sale and
   leaseback transactions and due to capital expenditures of $25.6 million. 
   Net cash provided by financing activities totalled $80.4 million,
   primarily due to proceeds from sale and leaseback transactions of $83.9
   million offset by the purchase of treasury stock totalling $2.8  million.

   The Company had a working capital deficit of $5.8 million as of December
   31, 1996, versus a $9.8 million deficit on December 31, 1995.  The working
   capital deficit is due to the Company's air traffic liability (advance
   bookings, whereby passengers have purchased tickets for future flights),
   accrued scheduled maintenance expense and accrued lease payments.  Because
   of these items, the Company expects to operate periodically with a working
   capital deficit, which is not unusual for the industry.

   The Company has no debt, other than its lease commitments.  As of December
   31, 1996, the Company's two credit facilities, a $35.0 million revolving
   bank credit facility and a $20.0 million secondary revolving credit
   facility with Kimberly-Clark, have not been used, except for letters of
   credit totalling approximately $7.7 million that reduce the amount of
   available credit.  The letters of credit are used to secure certain
   reserve amounts for stipulated airframe and engine maintenance performed
   on Midwest Express' MD-88 and for various other purposes.  The Company is
   in the process of increasing its revolving bank credit facility by $20.0
   million.

   The Company expects to incur capital expenditures of approximately $13.2
   million in 1997.  The majority of the spending, $9.5 million, relates to
   aircraft maintenance projects and includes several capitalized airframe
   and engine overhauls, interior aircraft noise reduction kits and DC-9
   capitalized spare parts.  The Company also anticipates capital
   expenditures in 1997 for ground equipment and airport modifications to
   support planned growth, and computer equipment to automate and improve
   processes throughout the organization.  Future aircraft acquisition costs,
   including noise hush kits and aircraft refurbishment, are not included in
   the $13.2 million capital spending forecast for 1997, because it is
   expected that these costs will be financed by operating leases.

   Aircraft acquisitions and modifications financed by or intended to be
   financed by sale and leaseback transactions totalled $86.8  million during
   1996.  During 1996, the Company secured operating lease financing on the
   acquisition and related modifications of five DC-9-30 aircraft and
   refinanced 15 19-seat aircraft under sale and leaseback transactions
   totalling $83.9 million.  During 1997, the Company intends to finalize
   sale and leaseback transactions on two DC-9-30 aircraft acquired during
   1996, in which case the Company will be reimbursed for approximately $9.0
   million of related aircraft acquisition and modification costs incurred
   during 1996. 

   Leases relating to three Midwest Express jet aircraft are guaranteed by
   Kimberly-Clark.  The Company pays Kimberly-Clark a guarantee fee equal to
   1.25% annually of the outstanding lease commitments.  Kimberly-Clark will
   continue to guarantee the leases for the three jet aircraft until the
   expiration of their initial lease terms.  None of these jet aircraft
   leases expires before 2001.  Aircraft lease guarantee fees in 1997 will be
   approximately $.1 million.

   In December 1995, the Company announced a $5.0 million share repurchase
   program to be executed from time to time in the open market or in
   privately-negotiated transactions.  During 1996, the Company repurchased
   103,700 shares at a cost of $2.8 million.

   The Company believes that existing cash and cash equivalents, cash flow
   from operations, funds available from credit facilities and available
   long-term financing for the acquisition of jet and turboprop aircraft will
   be adequate to meet its current and anticipated working capital and
   capital expenditures.

                              Pending Developments

   New Aircraft - Four DC-9 aircraft acquired during 1996 will  be placed
   into service during 1997 after maintenance inspection and modification,
   hush kit installation and complete interior refurbishment  The first
   aircraft will be used to initiate service between Milwaukee and Orlando on
   March 10, 1997.  The Company has not announced how it will utilize the
   other aircraft.  Midwest Express entered into operating leases on two of
   the four aircraft in December 1996, and is currently evaluating financing
   alternatives on the remaining two aircraft.

   Labor Relations - In July 1995, Skyway pilots elected the Air Line Pilots
   Association ("ALPA") as the labor union representing them for collective
   bargaining purposes.  Currently, the Company and ALPA have commenced
   negotiations and are in the process of mediation by the National Mediation
   Board.

   Air Safety Commission -  During 1996, the White House Commission on
   Aviation Safety and Security ("Commission") was formed to recommend
   aviation safety measures for the airline industry.  The Commission has
   issued a summary of draft recommendations that include more detailed
   inspections of aging aircraft, new airline fees for upgrading air traffic
   control and several security-related items.  The Company believes these
   recommendations, once instituted, will result in increased operating
   costs, the effect of which can not be estimated at this time.

   Sales Taxes - During 1996, the Wisconsin Department of Revenue asserted
   that Wisconsin sales taxes should be paid in connection with Midwest
   Express' purchase of meals from its food caterer.  While Midwest Express
   does not believe any such sales tax is payable, if the Department of
   Revenue successfully asserts its position, then Midwest Express would be
   liable for back taxes and associated interest in the amount of
   approximately $.6 million, and Midwest Express would have to pay
   approximately $.3 million in additional sales taxes annually in the
   future.

   Excise tax - On January 1, 1997, the 10% excise tax on passenger travel
   expired.  This tax will likely be reinstated some time in 1997.  This same
   excise tax was temporarily suspended from January to August 1996.  The
   Company is unable to estimate the impact that the suspended 10% excise tax
   will have on industry fares or passenger travel demand.

   <PAGE>
   [page 24] 
                              REPORT OF MANAGEMENT

   To the Shareholders of Midwest Express Holdings, Inc.:

   The management of Midwest Express Holdings, Inc. is responsible for the
   preparation, content, integrity and objectivity of the financial
   statements and other information contained in this annual report.  The
   financial statements were prepared using generally accepted accounting
   principles, applied on a consistent basis.  The statements have been
   audited by Deloitte & Touche LLP, independent auditors, whose report
   appears on the next page.  

   The Company maintains a system of internal controls that is supported by
   written policies and procedures and is monitored by management and the
   internal audit function.   Although all internal control systems have
   inherent limitations, including the possibility of circumvention and
   overriding controls, management believes the Company's internal control
   system provides reasonable assurance as to the integrity and reliability
   of the financial statements and that its assets are safeguarded against
   unauthorized acquisition, use or disposition.   Appropriate actions are
   taken by management to correct deficiencies as they are identified.   

   The Audit Committee of the Board of Directors is composed entirely of
   outside directors.  The Committee meets periodically with the Company's
   management and internal audit function and with its independent auditors
   to review auditing, internal control and financial reporting matters.

   Based on its assessment of internal control as of December 31, 1996,
   management believes its system of internal control over the preparation of
   financial statements and the safeguarding of assets is effective. 


   /s/ Timothy E. Hoeksema
   Timothy E. Hoeksema
   Chairman of the Board, President and Chief Executive Officer


   /s/ Robert S. Bahlman
   Robert S. Bahlman
   Vice President, Chief Financial Officer and Treasurer

   <PAGE>
   [page 25]
   INDEPENDENT AUDITORS' REPORT 

   To the Shareholders and Board of Directors of Midwest Express Holdings,
   Inc.: 

      We have audited the accompanying consolidated balance sheets of Midwest
   Express Holdings, Inc. and subsidiaries as of December 31, 1996 and 1995,
   and the related consolidated statements of income, shareholders' equity
   and cash flows for each of the three years in the period ended December
   31, 1996.  These financial statements are the responsibility of the
   Company's management.  Our responsibility is to express an opinion on
   these financial statements based on our audits. 

      We conducted our audits in accordance with generally accepted auditing
   standards.  Those standards require that we plan and perform the audit to
   obtain reasonable assurance about whether the financial statements are
   free of material misstatement.  An audit includes examining, on a test
   basis, evidence supporting the amounts and disclosures in the financial
   statements.  An audit also includes assessing the accounting principles
   used and significant estimates made by management, as well as evaluating
   the overall financial statement presentation.  We believe that our audits
   provide a reasonable basis for our opinion. 

      In our opinion, such consolidated financial statements present fairly,
   in all material respects, the financial position of Midwest Express
   Holdings, Inc. and subsidiaries as of December 31, 1996 and 1995, and the
   results of their operations and their cash flows for each of the three
   years in the period ended December 31, 1996, in conformity with generally
   accepted accounting principles. 



   DELOITTE & TOUCHE LLP
   Milwaukee, Wisconsin 
   January 31, 1997

   <PAGE>
   [pages 26-35]
   CONSOLIDATED STATEMENTS OF INCOME

   MIDWEST EXPRESS HOLDINGS, INC. 
   YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994 
   (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS) 

                                     1996           1995          1994     
   Operating revenues:                                

     Passenger service . . . . .    276,792       $238,422    $183,747 
     Cargo . . . . . . . . . . .     11,316         10,440       8,880 
     Other . . . . . . . . . . .  
                                     16,638         10,293      10,965 
                                   --------       --------     --------
       Total operating revenues     304,746        259,155     203,592 
                                   --------       --------     --------
   Operating expenses:

     Salaries, wages and 
       benefits  . . . . . . . .     78,015         62,964       53,319
     Aircraft fuel and oil . . .     47,274         35,212       30,692
     Commissions . . . . . . . .     28,310         24,878       18,923
     Dining services . . . . . .     15,078         14,882       13,231
     Station rental, landing 
       and other fees  . . . . .     21,652         19,451       16,904
     Aircraft maintenance 
       materials and repairs . .     21,316         17,356       13,945
     Depreciation and 
       amortization  . . . . . .      7,663          7,515        6,900
     Aircraft rentals  . . . . .     16,054         14,954       13,131
     Other . . . . . . . . . . .     35,025         30,569       25,283
                                   --------       --------     --------
       Total operating 
         expenses . . . . . . .     270,387        227,781      192,328
                                   --------       --------     --------
     Operating income  . . . . .     34,359         31,374       11,264
                                   --------       --------     --------
   Other income (expense): 
     Interest income . . . . . .      1,084          1,695          195
     Interest expense  . . . . .          -            (36)        (631)
     Other income (expense), 
       net. . . . . . . . . . .        (211)        (1,507)          10
                                   --------       --------    ---------
       Total other income 
         (expense) . . . . . . .        873            152         (426)
                                   --------       --------    ---------
   Income before income taxes  .     35,232         31,526       10,838
   Provision for income taxes. .     13,482         12,397        4,176
                                   --------       --------    ---------
   Net income  . . . . . . . . .  $  21,750      $  19,129    $   6,662
                                   ========       ========    =========
   Net income per share  . . . .  $    3.40     $   2.77(1)  $   0.75(1)
                                   ========       ========    =========

   (1) Pro forma            

   See notes to consolidated financial statements.

   <PAGE>

   CONSOLIDATED BALANCE SHEETS

   MIDWEST EXPRESS HOLDINGS, INC. 
   DECEMBER 31, 1996 AND 1995 
   (DOLLARS IN THOUSANDS) 

                                                1996           1995   

                                     ASSETS
   Current assets:                                
     Cash and cash equivalents . . . . . .    $27,589        $14,626
     Accounts receivable:
       Traffic, less allowance for 
         doubtful accounts of $207 
         in 1996 and $307 in 1995  . . . .      4,639          5,229
       Other receivables . . . . . . . . .        592            485
                                              -------        -------
         Total accounts receivable . . . .      5,231          5,714
     Inventories . . . . . . . . . . . . .      3,122          2,726
     Prepaid expenses:
       Commissions . . . . . . . . . . . .      1,364          1,996
       Other . . . . . . . . . . . . . . .      2,883          1,536
                                              -------        -------
         Total prepaid expenses  . . . . .      4,247          3,532
     Aircraft and modifications 
       intended to be financed by
       sale and leaseback transactions . .      9,046          1,235
     Deferred income taxes . . . . . . . .      3,334          3,253
                                              -------        -------
         Total current assets  . . . . . .     52,569         31,086
                                              -------        -------
   Property and equipment, net . . . . . .     70,903         55,919
   Landing slots and leasehold rights, 
     less accumulated amortization of 
     $1,522 in 1996 and $1,194 in 1995 . .      5,228          5,556
   Other assets  . . . . . . . . . . . . .        435            272
                                              -------        -------
   Total assets  . . . . . . . . . . . . .   $129,135        $92,833
                                              =======        =======

                      LIABILITIES AND SHAREHOLDERS' EQUITY

   Current liabilities:
     Accounts payable  . . . . . . . . . .   $  3,684       $  3,687
     Income taxes payable  . . . . . . . .          -          1,381
     Air traffic liability . . . . . . . .     22,043         17,250
     Accrued liabilities:
       Scheduled maintenance expense . . .      5,961          4,253
     Accrued profit sharing plans  . . . .      5,345            134
     Vacation pay  . . . . . . . . . . . .      2,957          2,628
     Frequent Flyer awards . . . . . . . .      2,869          2,064
     Other . . . . . . . . . . . . . . . .     15,504          9,530
                                              -------        -------
         Total current liabilities . . . .     58,363         40,927
                                              =======        =======
   Deferred income taxes . . . . . . . . .      9,894         13,731
   Noncurrent scheduled maintenance 
     expense . . . . . . . . . . . . . . .      7,771         10,483
   Accrued pension and other 
     postretirement benefits . . . . . . .      6,138          3,748
   Other noncurrent liabilities  . . . . .      6,628          2,680
                                              -------        -------
   Total liabilities . . . . . . . . . . .     88,794         71,569
                                              =======        =======

   Shareholders' equity:
     Preferred stock, without par value, 
       5,000,000 shares authorized, 
       no shares issued or outstanding . .          -              -
     Common stock, $.01 par value, 
       25,000,000 shares authorized, 
       6,428,571 shares issued . . . . . .         64             64
     Additional paid-in capital  . . . . .      9,545          9,546
     Treasury stock, 99,039 shares 
       at cost . . . . . . . . . . . . . .     (2,672)             -
     Retained earnings . . . . . . . . . .     33,404         11,654
                                              -------        -------
         Total shareholders' equity  . . .     40,341         21,264
                                              -------        -------
         Total liabilities and 
         shareholders' equity  . . . . . .   $129,135        $92,833
                                              =======        =======

   See notes to consolidated financial statements.

   <PAGE>

   CONSOLIDATED STATEMENTS OF CASH FLOWS 

   MIDWEST EXPRESS HOLDINGS, INC. 
   YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994 
   (DOLLARS IN THOUSANDS) 
   
                                            1996          1995        1994

   Operating activities: 
     Net income  . . . . . . . . . .      $ 21,750      $ 19,129     $ 6,662
     Items not involving the 
       use of cash:
         Depreciation and 
           amortization  . . . . . .         7,663         7,515       6,900
         Deferred income taxes . . .        (3,918)        2,177       1,116
         Other . . . . . . . . . . .         3,245         2,212       2,195
     Changes in operating assets 
       and liabilities:
         Accounts receivable . . . .           483         1,427       1,016
         Inventories . . . . . . . .          (396)         (633)        465
         Prepaid expenses  . . . . .          (715)         (428)        (81)
         Accounts payable  . . . . .            (3)       (1,285)        598
         Income taxes payable  . . .        (1,381)       (1,679)     (1,338)
         Accrued liabilities . . . .        13,520         4,144       3,135
         Air traffic liability . . .         4,793         3,433       1,155
                                          --------      --------    --------
     Net cash provided by 
       operating activities  . . . .        45,041        36,012      21,823
                                          --------      --------    --------
   Investing activities:
     Capital expenditures  . . . . .       (25,607)       (7,980)     (9,862)
     Aircraft acquisitions and 
       modifications financed 
       by or intended to be 
       financed by sale and 
       leaseback transactions  . . .       (86,771)      (16,558)    (64,828)
     Proceeds from sale of 
       property and equipment  . . .            22           327          49
     Other . . . . . . . . . . . . .          (151)         (284)     (2,122)
                                          --------      --------    --------
   Net cash used in investing 
       activities  . . . . . . . . .      (112,507)      (24,495)    (76,763)
                                          --------      --------    --------
   Financing activities:
     Proceeds from sale and 
       leaseback transactions  . . .        83,895        15,323      66,109
       Purchase of treasury 
         stock . . . . . . . . . . .        (2,790)           -           - 
     Net decrease (increase) 
       in advances to Kimberly-
       Clark . . . . . . . . . . . .             -        19,988     (14,736)
     Dividends to Kimberly-
       Clark . . . . . . . . . . . .             -       (35,705)         - 
     Other . . . . . . . . . . . . .          (676)        3,503       3,567
                                         ---------     ---------   ---------
     Net cash provided by 
       (used in) financing
       activities  . . . . . . . . .        80,429         3,109     (54,940)
                                         ---------     ---------   ---------
   Net increase in cash and 
     cash equivalents  . . . . . . .        12,963        14,626          - 
   Cash and cash equivalents, 
     beginning of year . . . . . . .        14,626            -           - 
                                         ---------     ---------    --------
   Cash and cash equivalents, 
     end of year . . . . . . . . . .     $  27,589      $ 14,626  $       - 
                                             
                                         =========     =========    ========
   Supplemental cash flow 
     information:
       Cash paid for:
         Income taxes - net 
           of refunds  . . . . . . .     $19,776*       $ 11,899    $  4,191

   Supplemental schedule of 
     non-cash financing 
     activities:
       Transfer of assets and 
       liabilities from 
       Kimberly-Clark:
         Accrued pension and 
           other postretirement 
           benefits  . . . . . . . .      $     -      $   3,597   $      - 
         Deferred income taxes . . .            -         (1,471)         - 
                                          --------      --------    --------
         Increase in advances to 
           Kimberly-Clark-net  . . .      $      -     $   2,126  $       - 
                                          ========      ========    ========

   * Included in 1996 taxes paid is $9,243 paid to Kimberly-Clark in accordance
     with the Tax Agreement.

   See notes to consolidated financial statements.              

   <PAGE>

   CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
   <TABLE>

   MIDWEST EXPRESS HOLDINGS, INC. 

   YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994 
   (DOLLARS IN THOUSANDS) 

   <CAPTION>
                                              Common Stock          Additional                                     Total
                                          $.01 par     No par        Paid-in     Treasury         Retained     Shareholders'
                                            value       value        Capital       Stock          Earnings        Equity
   <S>                                    <C>        <C>          <C>         <C>                <C>            <C> 
   Balances at January 1, 1994 . . .      $   -      $  9,610     $      -    $        -         $ 21,568       $  31,178
      Net income . . . . . . . . . .          -             -            -             -            6,662           6,662
                                          -------    --------      ---------    ---------       ---------       ---------
   Balances at December 31, 1994 . .          -         9,610            -             -           28,230          37,840
      Net income . . . . . . . . . .          -             -            -             -           19,129          19,129
      Dividends to Kimberly-Clark  .          -             -            -             -          (35,705)        (35,705)
      Issuance and transfer of 
        common stock . . . . . . . .         64        (9,610)       9,546             -               -               - 

   Balances at December 31, 1995 . .         64            -         9,546             -           11,654          21,264
      Net income . . . . . . . . . .          -            -            -              -           21,750          21,750
      Purchase of 103,700 shares 
        of treasury stock  . . . . .          -            -            -        (2,790)               -           (2,790)
      Issuance of treasury stock 
        upon exercise of stock 
        options and related tax 
        benefit  . . . . . . . . . .          -            -           (5)          107                -              102
      Other  . . . . . . . . . . . .          -            -            4            11                -               15
                                         ------        -------      -------      ---------       ---------        --------
   Balances at December 31, 1996   .        $64            $-    $  9,545     $  (2,672)        $ 33,404        $  40,341
                                         ======        =======      =======      =========       =========        ========

   See notes to consolidated financial statements.

   </TABLE>

   <PAGE>

   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

   MIDWEST EXPRESS HOLDINGS, INC. 

   YEARS ENDED DECEMBER 31, 1996, 1995 AND 1994

   Note 1.   Business and Basis of Presentation 

   Organization 

   The accompanying Consolidated Financial Statements reflect the operations
   of the following (collectively, the ''Company''): (a) for periods prior to
   September 27, 1995, Midwest Express Airlines, Inc. (''Midwest Express''),
   a subsidiary of Kimberly-Clark Corporation (''Kimberly-Clark''), and (b)
   for the period on and after September 27, 1995, Midwest Express Holdings,
   Inc. 

   On September 27, 1995, Kimberly-Clark and the Company entered into a Stock
   Agreement providing for the transfer by Kimberly-Clark to the Company of
   all the outstanding capital stock of Midwest Express in exchange for
   6,428,571 shares of the Company's $.01 par value common stock. 

   On September 27, 1995, Kimberly-Clark completed, in an initial public
   offering (''Offering''), the sale of 5,140,000 shares of such common stock
   at a price of $18 per share.  Following the Offering, Kimberly-Clark
   retained 1,288,571 shares of the outstanding common stock of the Company,
   which were subsequently sold in a secondary public offering consummated on
   May 23, 1996.  The Company did not receive any proceeds from either of the
   offerings. 

   Basis of Presentation 

   The Consolidated Financial Statements include the accounts of Midwest
   Express and its wholly owned subsidiary, Astral Aviation, Inc.
   (''Astral''), which does business as Skyway Airlines.  All significant
   intercompany balances and transactions have been eliminated. 

   For all periods prior to September 27, 1995, the accompanying Consolidated
   Financial Statements include the revenues and expenses directly related to
   the Company's operations under Kimberly-Clark.  Certain corporate, general
   and administrative expenses of Kimberly-Clark and certain affiliates were
   allocated to the Company on a basis which, in the opinion of management,
   was reasonable (see Note 10).  The financial information for the periods
   prior to September 27, 1995, included herein may not necessarily be
   indicative of the  results of operations and cash flows had the Company
   operated as a separate, stand-alone company during the entirety of the
   periods presented. 

   Nature of Operations 

   Midwest Express is a U.S. air carrier providing scheduled passenger
   service from Milwaukee to 24 cities as of December 31, 1996, as well as
   charter, aircraft maintenance, air freight and other airline services. 
   Midwest Express established Omaha, Nebraska as its first base of
   operations outside of Milwaukee in May 1994.  Midwest Express provides
   service between Omaha and six destinations.  Astral provides regional
   scheduled passenger service to cities primarily in the upper midwest. 

   Note 2.   Accounting Policies 

   The accounting policies of the Company conform to generally accepted
   accounting principles and to accounting practices generally followed in
   the airline industry.  Significant policies followed are described below. 

   Cash and Cash Equivalents 

   The Company considers all highly liquid investments with purchased
   maturities of three months or less to be cash equivalents.  They are
   carried at cost, which approximates market. 

   Inventories 

   Inventories consist primarily of expendable parts, supplies and fuel
   stated at the lower of cost on the first-in, first-out (FIFO) method or
   market and are expensed when used in operations. 

   Property and Equipment 

   Property and equipment is stated at cost and is depreciated on the
   straight-line method applied to each unit of property for financial
   reporting purposes and by use of accelerated methods for income tax
   purposes.  Aircraft are depreciated to estimated residual values, and any
   gain or loss on disposal is reflected in income.  The depreciable book
   lives for the principal asset categories are as follows: 

   Asset Category                          Depreciable Life
   ----------------                        ----------------
   Flight equipment                        10 years

   Other equipment                         5 to 8 years

   Office furniture and equipment          5 to 20 years

   Buildings                               40 years

   Building improvements                   Lesser of 20 years or remaining
                                           life of building


   Other Assets 

   Airport take-off and landing slots have an unlimited life, have
   historically appreciated in value and are occasionally traded or sold
   among airlines.  The cost of airport slots is amortized on the straight-
   line method over 20 years, consistent with industry practice.  The cost of
   airport leasehold rights is amortized on the straight-line method over the
   term of the lease. 

   Revenue Recognition 

   Passenger and cargo revenues are recognized in the period when the service
   is provided.  Contract maintenance revenue is recognized when work is
   completed and invoiced.  The estimated liability for sold, but unused,
   tickets is included in current liabilities as air traffic liability. 

   Maintenance and Repair Costs 

   Routine maintenance and repair costs for owned and leased aircraft are
   charged to expense when incurred, except for major airframe and engine
   maintenance.  Depending on the particular aircraft, these latter costs are
   either (1) accrued to expense on the basis of estimated future costs and
   the estimated number of hours to be flown or the number of future take-
   offs and landings or (2) capitalized when incurred and amortized on the
   basis of estimated hours to be flown or the number of future take-offs and
   landings over the period of time between overhauls.  The actual
   maintenance and repair costs to be incurred could differ from the
   Company's estimates. 

   Frequent Flyer Program 

   The estimated incremental cost of providing future transportation in
   conjunction with the Company's Frequent Flyer program is accrued based on
   estimated redemption percentages applied to actual mileage recorded in
   members' accounts.  The ultimate cost, however, will depend on the actual
   redemption of Frequent Flyer miles and may be greater than amounts accrued
   at December 31, 1996. 

   Postretirement Health Care and Life Insurance Benefits 

   The costs of health care and life insurance benefit plans for retired
   employees are accrued over the working lives of employees in accordance
   with Statement of Financial Accounting Standards (SFAS) No. 106,
   "Employers' Accounting for Postretirement Benefits Other Than Pensions." 

   Income Taxes 

   The Company accounts for income taxes in accordance with SFAS No. 109,
   "Accounting for Income Taxes." SFAS No. 109 requires that deferred income
   taxes be determined under the asset and liability method.  Deferred income
   taxes have been recognized for the future tax consequences of temporary
   differences by applying enacted statutory tax rates applicable to
   differences between the financial reporting and the tax bases of assets
   and liabilities. 

   Prior to the Offering, the Company was a member of the Kimberly-Clark
   consolidated group and, as such, filed a consolidated federal income tax
   return with Kimberly-Clark and its U.S. subsidiaries.  The Company also
   filed consolidated state tax returns with Kimberly-Clark and certain of
   its subsidiaries, as well as separately in various states.  Income tax
   expense and deferred income tax assets and liabilities are reflected in
   the Company's financial statements in accordance with SFAS No. 109. 

   Leases 

   Rental obligations under operating leases for aircraft, facilities and
   equipment are charged to expense on the straight-line method over the term
   of the lease. 


   Use of Estimates 

   The preparation of consolidated financial statements in conformity with
   generally accepted accounting principles requires management to make
   estimates and assumptions that affect the reported amounts of assets and
   liabilities and disclosure of contingent assets and liabilities at the
   date of the financial statements and the reported amounts of revenues and
   expenses during the year.  Future results could differ from those
   estimates. 


   Reclassifications

   Certain reclassifications have been made in prior years' financial
   statements to conform to the current year presentation.


   Note 3.   Pro Forma Condensed Income Statements 

   The following unaudited pro forma condensed income statements for the
   years ended December 31, 1995 and 1994 give effect to estimated changes in
   the Company's historical costs assuming the Offering had occurred at the
   beginning of each year.  The pro forma adjustments to reflect these
   changes in costs include a lease guarantee fee  charged by Kimberly-Clark
   to continue to guarantee certain aircraft leases, estimated incremental
   administrative and management expense to reflect costs of obtaining, on an
   arm's length basis as an independent company, certain services that
   Kimberly-Clark had provided in the past, increased costs due to a new
   management structure,  costs associated with being a publicly-owned
   entity, and net changes in interest income and expense to reflect the
   Company's financial position subsequent to the Offering.  Pro forma net
   income per common share was computed based on an assumed weighted average
   6,428,571 shares of common stock outstanding. 

   Management believes the assumptions used in preparing the pro forma
   adjustments provide a reasonable basis on which to present the pro forma
   condensed income statements.  These pro forma condensed income statements 
   are provided for informational purposes only, should not be construed to
   be indicative of the Company's results of operations had the Offering been
   consummated on the dates assumed, and are not intended to project the
   Company's results of operations for any future periods (in thousands,
   except per share amounts): 

   <TABLE>

   <CAPTION>

                                                      1995                                         1994                          
                                                    Pro Forma                                     Pro Forma
                                    Historical    Adjustments    Pro Forma     Historical     Adjustments     Pro Forma

   <S>                             <C>          <C>              <C>            <C>          <C>              <C>
   Operating revenues  . . . . .   $259,155     $        -       $259,155       $203,592     $        -       $203,592
   Operating expenses  . . . . .    227,781          2,152        229,933        192,328          3,951        196,279
                                    -------        -------        -------        -------        -------        -------
   Operating income  . . . . . .     31,374         (2,152)        29,222         11,264         (3,951)         7,313
   Interest income (expense), 
     net . . . . . . . . . . . .      1,659            (67)         1,592           (436)           839            403
   Other (expense) income  . . .     (1,507)             -          (1507)            10              -             10
                                    -------        -------        -------        -------        -------        -------
   Income before income taxes  .     31,526         (2,219)        29,307         10,838         (3,112)         7,726
   Provision for income taxes  .     12,397           (865)        11,532          4,176         (1,245)         2,931
                                    -------        -------        -------        -------        -------        -------
   Net income  . . . . . . . . .  $  19,129     $   (1,354)     $  17,775       $  6,662     $   (1,867)      $  4,795
                                    =======        =======       ========        =======       ========       ========
   Net income per common 
     share . . . . . . . . . . .                                $    2.77                                     $   0.75
                                                                  =======                                      =======

   </TABLE>

   <PAGE>

   Note 4. Property and Equipment

   As of December 31, 1996 and 1995, property and equipment consisted of the
   following (in thousands):

                                               1996            1995     

   Flight equipment  . . . . . . . . . .   $  105,180      $  88,318
   Other equipment . . . . . . . . . . .        7,410          6,828
   Buildings and improvements  . . . . .        7,758          7,491
   Office furniture and equipment  . . .        5,289          4,164
   Construction in progress  . . . . . .        5,155          1,029
                                             --------       --------
                                              130,792        107,830
   Less accumulated depreciation . . . .      (59,889)       (51,911)
                                             --------       --------
   Property and equipment, net . . . . .    $  70,903      $  55,919
                                             ========       ========

   Note 5. Leases 

   The Company leases aircraft, terminal space, office space and warehouse
   space.  Future minimum lease payments required under operating leases
   having initial or remaining noncancelable lease terms in excess of one
   year as of December 31, 1996 were as follows (in thousands): 


   Year ended December 31,                  Amount

   1997  . . . . . . . . . . . . . . . .    $20,690
   1998  . . . . . . . . . . . . . . . .     17,252
   1999  . . . . . . . . . . . . . . . .     16,230
   2000  . . . . . . . . . . . . . . . .     16,378
   2001  . . . . . . . . . . . . . . . .     13,663
   2002 and thereafter . . . . . . . . .     74,981
                                           --------
                                            159,194
                                           ========

   As of December 31, 1996, the Company had eight of its  jet aircraft in
   service under operating leases, three of which have been guaranteed by
   Kimberly-Clark.  These leases have expiration dates ranging from 1998
   through 2006 and can generally be renewed at rates, based on fair market
   value at the end of the lease term, for one to three years.  Five of the
   leases include purchase options at or near the end of the lease term at
   fair market value, but generally not in excess of the defined lessor's
   cost of the aircraft.  

   During 1996, the Company refinanced its turboprop fleet under operating
   leases with initial lease terms of five to 12 years, and expiration dates
   ranging from 2001 through 2008.  These leases permit renewal for various
   periods at rates approximating fair market value and purchase options, at
   or near the end of the lease term at fair market value.

   Rent expense for all operating leases, excluding landing fees, was
   $24,356,000, $21,884,000 and $19,573,000  for 1996, 1995 and  1994,
   respectively. 

   The above lease commitment schedule includes a lease for the Company's
   corporate headquarters, which is owned by a limited partnership.  The
   Boldt Group, Inc. controls Boldt Development Corporation, a member of the
   limited liability company that is the general partner to this limited
   partnership.  A member of the Company's Board of Directors is the Chairman
   of the Board of The Boldt Group, Inc.  The annual rent for the lease,
   which expires in 2010, is $557,000 through March 2000, $625,000 through
   March 2005, and $704,000 through March 2010.  The lease requires the
   Company to pay all expenses related to the building. 

   Note 6.   Financing Agreements 

   At December 31, 1996, the Company had available two credit facilities, (1)
   a $55,000,000 revolving credit facility with three banks and (2) a 
   $20,000,000 secondary revolving credit facility with Kimberly-Clark. 
   Borrowings under the Kimberly-Clark facility must be repaid prior to
   repayments on the bank credit facility.  The bank credit facility requires
   an annual commitment fee of 12.5 basis points of the average unused
   commitment with interest payable on the outstanding principal balance at
   LIBOR plus 50 basis points.  The Kimberly-Clark facility does not require
   a commitment fee, and interest will be at a rate equal to the then current
   rate of interest under the bank credit facility plus 100 basis points. 
   There were no outstanding borrowings under these agreements at December
   31, 1996, except for letters of credit totalling approximately $7,700,000
   that reduce the amount of available credit. 

   Note 7.   Retirement and Benefit Plans 

   Defined Benefit Plans 

   Midwest Express has two defined benefit pension plans covering
   substantially all of its employees.  The benefits for these plans are
   based primarily on years of service and employee compensation.  It is
   Midwest Express' policy to annually fund at least the minimum contribution
   as required by the Employee Retirement Income Security Act of 1974. 

   The following table sets forth the funded status of the plans at December
   31 (in thousands): 

   <TABLE>

   <CAPTION>

                                                             Midwest Express                     Supplemental
                                                              Pension Plan                       Pension Plan
                                                         1996             1995            1996              1995

   <S>                                              <C>            <C>                 <C>              <C>               
   Benefit obligation
     Vested  . . . . . . . . . . . . . . . .        $     6,243    $      5,172        $     204        $     260
     Nonvested . . . . . . . . . . . . . . .              1,119             561                -                -
                                                        -------         -------          -------          -------
   Accumulated benefit obligation  . . . . .        $     7,362    $      5,733        $     204        $     260
                                                        =======         =======          =======          =======

   Projected benefit obligation  . . . . . .        $    11,881    $     10,652        $     511        $     495
   Plan assets at fair value . . . . . . . .              7,449           5,775                -                -
                                                        -------         -------          -------          -------
   Projected benefit obligation 
     less plan assets  . . . . . . . . . . .              4,432           4,877              511              495
   Unrecognized transition asset . . . . . .               (131)           (154)             (23)             (27)
   Unrecognized net prior service cost . . .                 33              35              (60)             (64)
   Unrecognized net loss . . . . . . . . . .               (516)         (2,538)            (179)            (232)
   Adjustment required to recognize 
     minimum liability . . . . . . . . . . .                 -               -                -                88
                                                        -------         -------          -------          -------

   Accrued pension cost  . . . . . . . . . .        $     3,818    $      2,220        $     249        $     260
                                                        =======         =======          =======          =======
   </TABLE>

   <PAGE>

   The weighted average discount rate used to determine the projected benefit
   obligation was 7.75% and 7.25% as of December 31, 1996 and 1995,
   respectively.  The calculation also assumed a 4.25% weighted average rate
   of increase for future compensation levels for 1996 and 1995.  The
   expected long-term rate of return on plan assets used in 1996 and 1995 was
   10%.  The unrecognized net loss is amortized on a straight-line basis over
   the average remaining service period of employees expected to receive a
   plan benefit.

   The net periodic pension cost of defined benefit pension plans since the
   Offering included the following (in thousands):


                                      Midwest Express      Supplemental
                                       Pension Plan        Pension Plan

                                      1996      1995      1996      1995

   Service cost (benefits 
     earned during the 
     period) . . . . . . . . . .    $ 1,488     $ 345      $ 19      $ 4 
   Interest cost on projected 
     benefit obligations . . . .       915       216        389        9 
   Actual return on plan 
     assets  . . . . . . . . . .     (1,424)     (130)        -        - 
   Net amortization and 
     deferral  . . . . . . . . .        868        28        21        5 
                                    -------   -------  --------   -------
   Net periodic pension 
     cost  . . . . . . . . . . .    $ 1,847     $ 459     $  78    $  18 
                                    =======   =======  ========   =======


   Prior to the Offering, substantially all Midwest Express employees
   participated in the defined benefit pension plans of Kimberly-Clark.  The
   liabilities related to the Kimberly-Clark benefit plans were carried on
   the books of Kimberly-Clark and were not allocated separately to
   subsidiaries.  The portion of pension costs attributable to these
   employees and reflected as expense in the accompanying financial
   statements was $953,000 and $918,000 in 1995 and 1994, respectively. 


   Postretirement Health Care and Life Insurance Benefits 

   Midwest Express allows retirees to participate in unfunded health care and
   life insurance benefit plans.  Benefits are based on years of service and
   age at retirement.  The plans are principally noncontributory for current
   retirees, and are contributory for most future retirees. 
    
   The following table sets forth the status of the plans at December 31 (in
   thousands): 


                                               1996            1995   

   Accumulated postretirement 
     benefit obligation (APBO) . . .           $1,195        $1,051 
   Unrecognized net gain . . . . . .             350            231 
                                              -------        -------
   Accrued postretirement benefit 
     cost  . . . . . . . . . . . . .          $1,545         $1,282 
                                              =======        =======

   Midwest Express' APBO is unfunded.  Net postretirement benefit cost since
   the Offering includes the following components (in thousands):


                                                1996           1995   

   Service cost (benefits attributed 
     to service during the period) .         $    180        $    43
   Interest on APBO  . . . . . . . .               89             23
   Net amortization and deferral . .               (6)            (1)
                                              -------        -------

   Net postretirement benefit cost .         $    263        $    65
                                              =======        =======


   The assumed health care cost trend rate was approximately 10% declining
   annually to a rate of 6% by the year 2004, and remaining level thereafter. 
   Increasing the rate by one percentage point would increase the APBO as of
   December 31, 1996 by $46,000 and the net postretirement benefit cost for
   1996 by $11,000.  The weighted-average discount rates used in determining
   the APBO for 1996 and 1995 were 7.75% and 7.25%, respectively. 

   Prior to the Offering, substantially all retired employees of Midwest
   Express participated in unfunded health care and life insurance benefit
   plans of Kimberly-Clark.  The portion of postretirement health care and
   life insurance benefits costs attributable to Midwest Express' employees
   and reflected in the accompanying income statements was $200,000 and
   $239,000  in 1995 and 1994, respectively. 

   Defined Contribution Plans 

   The Company has two voluntary defined contribution investment plans
   covering substantially all employees.  Under these plans, the Company
   matches a portion of employee contributions.  During 1995, the Company
   made a one-time contribution of 55,500 shares of its common stock to the
   Midwest Express investment plan for the benefit of Midwest Express
   employees.  Amounts expensed and reflected in the accompanying income
   statements was $1,175,000, $1,958,000 and $767,000 in 1996, 1995 and 1994,
   respectively. 

   Profit Sharing Plans

   In 1996, the Company implemented two profit sharing plans,  an  employee
   profit sharing plan for substantially all employees of Midwest Express and
   an Annual Incentive Plan for management.  Company contribtutions for both
   plans currently are based entirely on achieving specified levels of
   profitability and are payable annually.  During 1996, the Company accrued
   $5,345,000 under these plans.


   Note 8.   Shareholders' Equity 

   In 1996, the Board of Directors adopted a shareholders' rights plan and
   made a dividend distribution of one Preferred Share Purchase Right
   ("Right") on each outstanding share of the Company's common stock.  The
   Rights are exercisable only if a person or entity acquires 15% or more of
   the common stock or announces a tender offer for 15% or more of the common
   stock of the Company.  Each Right entitles shareholders to buy one one-
   hundredth share of the Company's Series A Preferred Stock at an exercise
   price of $100, subject to adjustment. Each Right will entitle its holder
   to purchase, at the Right's then-current exercise price, Company common
   stock valued at twice the exercise price.  The Board of Directors is also
   authorized to reduce the 15% thresholds referred to above to not less than
   10%.  The Rights expire in 2006.

   Under the Company's 1995 Stock Option Plan, the Compensation Committee of
   the Board of Directors may grant options, at its discretion, to purchase
   shares of common stock to certain employees.  An aggregate of 250,000
   shares of common stock are reserved for issuance under the Plan.  Under
   the Plan, options granted have an exercise price equal to 100% of the fair
   market value at the date of grant.  Options under the grants become
   exercisable 30% after the first year following grant, an additional 30%
   after the second year and the remaining 40% after the third year and have
   a maximum term of 10 years.

   Transactions with respect to the Plan are summarized as follows:


                                                                  Exercise
                                                                    Price
                                              Shares              Per Share
   Options outstanding at 
     January 1, 1995 . . . . . . . .                -                   -
   Granted . . . . . . . . . . . . .          130,000              $18.00
                                              -------             -------
   Options outstanding at 
     December 31, 1995 . . . . . . .          130,000               18.00
   Granted . . . . . . . . . . . . .           10,000               31.50
   Exercised . . . . . . . . . . . .           (4,500)              18.00
   Forfeited . . . . . . . . . . . .          (17,000)              18.00
   . . . . . . . . . . . . . . . . .          -------             -------
   Options outstanding at 
     December 31, 1996 . . . . . . .          118,500          $18.00 - $31.50
                                              =======           ==============
   Options exercisable at 
     December 31, 1996 . . . . . . .           31,500              $18.00
                                              =======             =======


   Effective for 1996, the Company adopted the disclosure requirements of
   Statement of Financial Accounting Standards No. 123 "Accounting for Stock-
   Based Compensation" (SFAS 123).  The Company has elected to continue to
   follow the provisions of Accounting Principles Board No. 25 "Accounting
   for Stock Issued to Employees" and its related interpretations;
   accordingly, no compensation cost has been reflected in the financial
   statements for its stock option plan.  Had compensation cost for the
   Company's stock option plan been determined based on the fair value at the
   grant dates for awards under those plans consistent with the method of
   SFAS 123, the Company's net income and net income per share would have
   been reduced to the pro forma amounts indicated below (in thousands,
   except per share amounts):


                                                1996            1995
   Net Income
     As reported . . . . . . . . . .          $21,750        $19,129
     Pro forma . . . . . . . . . . .          $21,535        $19,077
   Net Income per share
     As reported . . . . . . . . . .            $3.40          $2.77
     Pro forma . . . . . . . . . . .            $3.37          $2.76


   For purposes of these disclosures, the fair value of each option granted
   was estimated on the date of grant using the Black-Scholes option pricing
   model with the following weighted average assumptions: expected volatility
   of 42.2%; risk-free interest rates of 5.34%; no dividend payments during
   the expected term; forfeiture discount of 20%; and an expected life of 5
   years.

   Note 9.   Income Taxes 

   The provision for income taxes for the years ended December 31, 1996, 1995
   and 1994 consisted of the following (in thousands): 


                                       1996        1995           1994

   Currently payable:
     Federal . . . . . . . . . . .   $ 14,780     $  8,260      $2,460 
     State . . . . . . . . . . . .      2,620        1,960         600 
                                      -------      -------      -------
                                       17,400       10,220       3,060 
                                      -------      -------      -------
   Deferred (Credit):
     Federal . . . . . . . . . . .     (3,991)       2,077       1,095 
     State . . . . . . . . . . . .         73          100          21 
                                      -------      -------      -------
                                       (3,918)    
                                                     2,177       1,116 

   Total provision for income 
     taxes . . . . . . . . . . . .    $13,482      $12,397      $4,176 
                                     ========      =======      =======

   A reconciliation of income taxes at the U.S. federal statutory tax rate to
   the effective tax rate follows:


                                       1996         1995          1994     

   Tax at statutory U.S. tax 
     rates . . . . . . . . . . . .      35.0%        35.0%        35.0%
   State income taxes, net of 
     federal benefit . . . . . . .        3.8         4.2          3.7 
   Other, net  . . . . . . . . . .       (0.5)        0.1         (0.2)
                                      -------      -------      -------
   Provision for income taxes  . .      38.3%        39.3%        38.5%
                                      =======      =======      =======


   Temporary differences that gave rise to the deferred tax assets and
   liabilities comprise of the following (in thousands): 


                                               1996         1995     

   Current deferred income 
     tax assets attributable to:
       Accrued liabilities . . . . .       $   1,115      $   1,521 
       Maintenance expense 
         liability . . . . . . . . .           1,926          1,529 
       Other . . . . . . . . . . . .             293            203 
                                              -------        -------
   Net current deferred 
     tax assets  . . . . . . . . . .       $   3,334      $   3,253 
                                              =======        =======
   Noncurrent deferred income 
     tax assets (liabilities) 
     attributable to:
       Excess of tax over book 
         depreciation  . . . . . . .         $(17,585)      $(20,056)
       Maintenance expense 
         liability . . . . . . . . .            3,011          4,061
       Pension liability . . . . . .            2,186            979
       Other . . . . . . . . . . . .            2,494          1,285
                                              -------        -------
   Net noncurrent deferred 
     tax liabilities . . . . . . . .          $(9,894)      $(13,731)
   . . . . . . . . . . . . . . . . .          =======        =======

   In connection with the Offering, the Company, Midwest Express, Astral and
   Kimberly-Clark entered into a Tax Allocation and Separation Agreement
   (''Tax Agreement'').  Pursuant to the Tax Agreement, the Company is
   treated for tax purposes as if it purchased all of Midwest Express' assets
   at the time of the Offering, and as a result, the tax bases of Midwest
   Express' assets were increased to the deemed purchase price of the assets. 
   The tax on the amount of the gain on the deemed asset purchase was paid by
   Kimberly-Clark.  This additional basis is expected to result in increased
   income tax deductions and, accordingly, may reduce income taxes otherwise
   payable by the Company.  Pursuant to the Tax Agreement, the Company will
   pay to Kimberly-Clark the amount of the tax benefit associated with this
   additional basis (retaining 10% of the tax benefit), as realized on a
   quarterly basis, calculated by comparing the Company's actual taxes to the
   taxes that would have been owed had the increase in basis not occurred. 
   In the event of certain business combinations or other acquisitions
   involving the Company, tax benefit amounts thereafter will not take into
   account, under certain circumstances, income, losses, credits or
   carryovers of businesses other than those historically conducted by
   Midwest Express or the Company.

   Except for the 10% benefit, the effect of the Tax Agreement is to put the
   Company in the same financial position it would have been in had there
   been no increase in the tax bases of Midwest Express' assets.


   Note 10.   Related Party Transactions

   Prior to the Offering, Kimberly-Clark provided various administrative and
   financial services to the Company, including management information
   systems, employee benefits administration, legal, tax, treasury,
   accounting and risk management services, and certain other corporate staff
   and support services.  Costs allocated to the Company for these services
   were based on methods that management believes are reasonable, including
   use of time estimates, headcount and transaction statistics and similar
   activity-based data.

   The costs allocated and other intercompany transactions between Kimberly-
   Clark and affiliated companies and the Company were as follows for the
   years ended December 31, 1995 and 1994 (in thousands): 


                                               1995              1994    

   Operating revenues  . . . . . . .          $ 4,106        $ 4,588
   Operating expenses  . . . . . . .           (1,260)        (1,860)
   Interest expense  . . . . . . . .               -            (945)
   Interest income . . . . . . . . .            1,428            509


   Prior to the Offering, the Company had participated in Kimberly-Clark's
   cash management program, under which the Company's cash needs were funded
   by Kimberly-Clark, and the Company's excess cash was advanced to Kimberly-
   Clark.  Under loan agreements between Kimberly-Clark and the Company, the
   Company incurred interest expense on amounts it owed to Kimberly-Clark.

   Note 11.   Commitments and Contingencies 

   At December 31, 1996, the Company had purchase commitments approximating
   $7,341,000 for capital expenditures.

   The Equal Employment Opportunity Commission (''EEOC'') filed charges
   against the Company on July 8, 1992, alleging employee discrimination. 
   The EEOC proposed a conciliation agreement that would have involved costs
   to the Company of approximately $1,500,000.  The Company has denied the
   allegations by the EEOC and intends to vigorously defend itself against
   the charges unless a settlement can be reached that would make it
   economically impractical to contest the charges.  The accompanying
   financial statements do not reflect any liability with respect to these
   charges. 

   In addition to the pending suit against the Company by the EEOC, the
   Company is a party to routine litigation incidental to its business.  In
   the opinion of management, the final disposition of these matters will
   have no material adverse effect on the consolidated financial statements.
 
   [page 36]
   <TABLE>

   MIDWEST EXPRESS HOLDINGS, INC.
   QUARTERLY FINANCIAL SUMMARY (UNAUDITED) 
   (IN THOUSANDS, EXCEPT PER SHARE DATA)

   <CAPTION>

   Three Months Ended

   1996                                            March 31       June 30      September 30     December 31
   <S>                                             <C>           <C>          <C>            <C>           
   Operating revenues  . . . . . . . . . .         $66,608       $ 76,845     $   83,123     $   78,170
   Operating expenses  . . . . . . . . . .          62,192         66,250         69,792         72,153
   Operating income  . . . . . . . . . . .           4,416         10,595         13,331          6,017
   Income before income taxes  . . . . . .           4,672         10,697         13,568          6,295
   Income taxes  . . . . . . . . . . . . .           1,836          4,107          5,211          2,328
   Net income  . . . . . . . . . . . . . .           2,836          6,590          8,357          3,967
   Net income per share  . . . . . . . . .            0.44           1.03           1.31           0.62
   
   <CAPTION>

   Three Months Ended

   1995                                            March 31       June 30      September 30     December 31
   <S>                                            <C>            <C>          <C>            <C>           
   Operating revenues  . . . . . . . . . .        $ 58,541       $ 69,393     $   67,846     $   63,375
   Operating expenses  . . . . . . . . . .          55,880         56,580         56,749         58,572
   Operating income  . . . . . . . . . . .           2,661         12,813         11,097          4,803
   Income before income taxes  . . . . . .           2,994         13,376         10,046          5,110
   Income taxes  . . . . . . . . . . . . .           1,161          5,305          3,741          2,190
   Net income  . . . . . . . . . . . . . .           1,833          8,071          6,305          2,920
   Net income per share  . . . . . . . . .           0.21*          1.17*          0.93*           0.46

   * Pro forma

   </TABLE>

   <PAGE>

   Headquarters

   Midwest Express Holdings, Inc.
   6744 South Howell Avenue
   Oak Creek, WI 53154-1402
   (414) 570-4000

   Transfer Agent and Registrar

   Firstar Trust Company
   Milwaukee, WI

   Independent Auditors

   Deloitte & Touche LLP
   Milwaukee, WI

   Annual Meeting

   The Annual Meeting of Midwest Express Holdings, Inc. will be held at 10
   a.m. on Wednesday, April 23, 1997, at The Grand Milwaukee Hotel, 4747
   South Howell Avenue, Milwaukee.  Shareholders of record on March 3, 1997,
   will be mailed an official notice of the meeting.

   Financial Reports

   Form 10-K (without exhibits) and other reports filed with the Securities
   and Exchange Commission are available without charge upon written request
   from the Company's Investor Relations department at the headquarters
   address.

   Common Stock

   Midwest Express Holdings, Inc. (symbol: MEH) common stock trades on the
   New York Stock Exchange.  As of December 31, 1996, there were 6,329,532
   shares of common stock outstanding and 505 shareholders of record.

   Following are high and low market prices since the Company's stock
   commenced trading on September 22, 1995:

                                               High              Low

   Fourth Quarter 1995 . . . . . . . . . .    $30 3/4        $22 3/8
   First Quarter 1996  . . . . . . . . . .    $37 1/2        $25 1/2
   Second Quarter 1996 . . . . . . . . . .    $38 3/4        $29 1/8
   Third Quarter 1996  . . . . . . . . . .    $32            $24 1/2
   Fourth Quarter 1996 . . . . . . . . . .    $36 3/4        $29 3/8

   The Company has not paid a dividend since its initial public offering.


   INDEPENDENT AUDITORS' CONSENT

   We consent to the incorporation by reference in Registration Statements
   Nos. 333-1554, 333-1552 and 333-18127 of Midwest Express Holdings, Inc. on
   Forms S-8 of our reports dated January 31, 1997 appearing in and
   incorporated by reference in the Annual Report on Form 10-K of Midwest
   Express Holdings, Inc. for the year ended December 31, 1996.



   DELOITTE & TOUCHE LLP

   Milwaukee, Wisconsin
   March 21, 1997


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                          27,589
<SECURITIES>                                         0
<RECEIVABLES>                                    4,639
<ALLOWANCES>                                       207
<INVENTORY>                                      3,122
<CURRENT-ASSETS>                                52,569
<PP&E>                                         130,792
<DEPRECIATION>                                  59,889
<TOTAL-ASSETS>                                 129,135
<CURRENT-LIABILITIES>                           58,363
<BONDS>                                              0
                                0
                                          0
<COMMON>                                            64
<OTHER-SE>                                      40,277
<TOTAL-LIABILITY-AND-EQUITY>                   129,135
<SALES>                                              0
<TOTAL-REVENUES>                               304,746
<CGS>                                                0
<TOTAL-COSTS>                                  270,387
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   218
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 35,232
<INCOME-TAX>                                    13,482
<INCOME-CONTINUING>                             21,750
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    21,750
<EPS-PRIMARY>                                     3.40
<EPS-DILUTED>                                     3.40
        

</TABLE>


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