SMART CHOICE AUTOMOTIVE GROUP INC
424B3, 1998-01-08
CATALOG & MAIL-ORDER HOUSES
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PROSPECTUS
                       SMART CHOICE AUTOMOTIVE GROUP, INC.
                                  COMMON STOCK
                                8,694,181 SHARES

     This Prospectus  relates to an offering (the "Offering") of up to 8,694,181
shares (the  "Shares")  of common  stock,  par value $.01 per share (the "Common
Stock"), of Smart Choice Automotive Group, Inc., a Florida corporation  formerly
known as Eckler  Industries,  Inc.  (the  "Company"),  which may be offered (the
"Offering") for sale by persons (the "Selling  Shareholders")  who have acquired
such Shares (or  instruments  exercisable  for or  convertible  into  Shares) in
certain  acquisitions  of businesses by the Company and other  transactions  not
involving a public offering.  This Prospectus also relates to the offer and sale
by the Selling  Shareholders,  in accordance  with Rule 416 under the Securities
Act of 1933, as amended (the "Securities Act"), of such presently  indeterminate
number of additional  Shares as may be issuable upon conversion of the shares of
the Company's  Series A Redeemable  Convertible  Preferred  Stock (the "Series A
Preferred  Shares")  held by certain  of the  Selling  Shareholders,  based upon
fluctuations  in the  conversion  price of the Series A  Preferred  Shares.  The
Shares are being  registered  under the  Securities Act on behalf of the Selling
Shareholders  in order to permit the public  sale or other  distribution  of the
Shares.

     The  Shares  are  being  registered  as  a  result  of  (i)  the  Company's
acquisition of the following  businesses:  Smart Choice Holdings,  Inc.; Liberty
Finance  Company,  Inc.  and  affiliates;  Two Two  Five  North  Military  Trail
Corporation  d/b/a Miracle Mile Motors,  and Palm Beach Finance  Company,  Inc.;
Roman Fedo, Inc. and Fedo Finance,  Inc.; B&B  Enterprises,  Inc.,  d/b/a Stuart
Nissan;  and Jack  Winters  Enterprises,  Inc.  d/b/a  Motorcars  of Stuart (the
"Acquisitions");  (ii) a private placement of convertible notes and common stock
purchase warrants ("Note Private  Placement");  (iii) a private placement of the
Series A  Preferred  Shares and common  stock  purchase  warrants of the Company
("Series A  Preferred  Private  Placement");  (iv) loans  obtained  from  Finova
Capital  Corporation,  Sirrom Capital  Corporation and Banker's Credit Insurance
Services ("Lenders");  and (v) other registration  obligations of the Company to
certain security holders.  Pursuant to the  Acquisitions,  the Company agreed to
register the Common Stock received and the Common Stock issuable upon conversion
of  promissory  notes  received by sellers of those  businesses.  The Company is
obligated to register the Common Stock  issuable upon  conversion or exercise of
the securities  issued in the Note Private  Placement and the Series A Preferred
Private  Placement,   and  to  register  the  Common  Stock  underlying  certain
convertible notes and warrants  delivered to the Lenders in connection with loan
transactions. Further, the Company is including herein Common Stock beneficially
held by certain shareholders  pursuant to registration rights agreements between
them and the Company.

     The  Shares  may be sold  or  distributed  from  time to time by or for the
account of the Selling  Shareholders or their pledgees through dealers,  brokers
or other agents, or directly to one or more purchasers,  including pledgees,  at
market prices prevailing at the time of sale or at prices otherwise  negotiated.
This Prospectus  also may be used,  with the Company's  prior consent,  by other
persons  acquiring  Shares  and who wish to offer  and sell  such  Shares  under
circumstances requiring or making desirable its use. In addition, any securities
covered by this  Prospectus  which  qualify for sale pursuant to Rule 144 of the
Securities  Act,  may be sold  under  Rule  144  rather  than  pursuant  to this
Prospectus. See "Selling Shareholders" and "Plan of Distribution."

     The Company will  receive no portion of the  proceeds  from the sale of the
Shares  offered  hereby,  and  will  pay all of the  expenses,  estimated  to be
approximately   $46,832.23  in  connection   with  this  Offering,   other  than
underwriting  and brokerage  commissions,  discounts,  fees and counsel fees and
expenses incurred by the Selling  Shareholders.  See "Use of Proceeds," "Selling
Shareholders," and "Plan of Distribution."

     The  Company's  Common  Stock is  currently  quoted on the Nasdaq  SmallCap
Market  ("Nasdaq")  under the symbol  "SMCH."  On  November  3,  1997,  the last
reported sale price of the Common Stock as quoted on Nasdaq was $5.75 per share.

               SEE "RISK FACTORS" BEGINNING ON PAGE 5 HEREOF FOR A
             DISCUSSION OF CERTAIN FACTORS THAT SHOULD BE CONSIDERED
              IN CONNECTION WITH AN INVESTMENT IN THE COMMON STOCK.

  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
   AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
                    ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
            ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

                THE DATE OF THIS PROSPECTUS IS NOVEMBER 6, 1997


<PAGE>


                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in  accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Securities and Exchange Commission (the "Commission"). Reports, proxy statements
and other  information  filed by the Company may be inspected  and copied at the
public reference facilities maintained by the Commission at Room 1024, 450 Fifth
Street, N.W.,  Washington,  D.C. 20549, and at the Commission's Regional Offices
located at Citicorp  Center,  500 West  Madison  Street,  Suite  1400,  Chicago,
Illinois 60661 and 7 World Trade Center,  13th Floor,  New York, New York 10048.
Copies of such  materials can be obtained  upon written  request from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549, at prescribed  rates.  Quotations  relating to the Company's Common Stock
appear on the NASDAQ SmallCap  Market and such reports and proxy  statements and
other information concerning the Company can also be inspected at the offices of
the National  Association  of Securities  Dealers,  Inc.,  1735 K Street,  N.W.,
Washington, D.C. 20006.

     The Company has filed with the Commission a registration  statement on Form
S-3 (herein,  together  with all  amendments  and  exhibits,  referred to as the
"Registration  Statement")  under the Securities  Act. This  Prospectus does not
contain all of the information set forth in the Registration Statement,  certain
parts of which have been omitted in accordance with the rules and regulations of
the  Commission.  For  further  information,  reference  is  hereby  made to the
Registration  Statement.  Each  statement made in this  Prospectus  concerning a
document  filed  as part  of the  Registration  Statement  is  qualified  in its
entirety  by  reference  to  such  document  for a  complete  statement  of  its
provisions.  Copies of the  Registration  Statement  may be  inspected,  without
charge,  at the offices of the Commission,  or obtained at prescribed rates from
the Public Reference Section of the Commission,  at the address set forth above,
or  on  the  World  Wide  Web  through  the  Commission's  Internet  address  at
"http://www.sec.gov."

                       INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  following  documents  filed  with the  Commission  (File No.  1-14082)
pursuant to the Exchange Act are incorporated herein by reference:

     1.   The  Company's  Annual Report on Form 10-KSB for the fiscal year ended
          September 30, 1996;

     2.   All other  reports  filed by the Company  pursuant to Section 13(a) or
          15(d) of the Exchange Act since September 30, 1996,  consisting of (i)
          the Company's  Quarterly  Reports on Form 10-QSB and Form 10-Q for the
          fiscal quarters ended December 31, 1996,  March 31, 1997, and June 30,
          1997,  respectively,  (ii) the Company's  Current  Reports on Form 8-K
          dated October 28, 1996,  December 30, 1996, January 28, 1997, February
          12, 1997,  March 20, 1997,  June 27, 1997,  two current  reports dated
          June 30, 1997,  August 21, 1997,  August 29, 1997,  and  September 24,
          1997,  (iii) the  Company's  Amendment  on Form  8-K/A to the  Current
          Report on Form 8-K dated February 12, 1997; the Company's amendment on
          Form 8-K/A to the Current  Report on Form 8-K dated June 27, 1997; and
          the  Company's  amendment on Form 8-K/A to the current  report on Form
          8-K dated August 21, 1997.

     3.   The Company's  definitive  Proxy Statement filed on February 27, 1997;
          and

     4.   The  description  of the  Common  Stock  contained  in  the  Company's
          Registration Statement on Form 8-A, filed on April 16, 1997.

     All other documents filed by the Company pursuant to Sections 13(a), 13(c),
14 or 15(d) of the Exchange Act  subsequent to the date of this  Prospectus  and
prior to the  termination  of the  Offering  shall  be  deemed  incorporated  by
reference in this  Prospectus and to be a part hereof from the date of filing of
such documents.

     Any  statement  contained  in a  document  incorporated  or  deemed  to  be
incorporated  herein by  reference,  or contained in this  Prospectus,  shall be
deemed to be modified or  superseded  for  purposes  of this  Prospectus  to the
extent  that a statement  contained  herein or in any other  subsequently  filed
document  which  also is or is deemed to be  incorporated  by  reference  herein
modifies or supersedes such statement.  Any such statement so modified shall not
be deemed to constitute a part of this Prospectus except as so modified, and any
statement  so  superseded  shall  not be  deemed  to  constitute  a part of this
Prospectus.
<PAGE>


     The Company will provide,  without  charge,  to each person,  including any
beneficial owner of convertible securities, to whom a copy of this Prospectus is
delivered, upon the written or oral request of any such person, a copy of any or
all of the  documents  which are  incorporated  herein by reference  (other than
exhibits  to the  information  that is  incorporated  by  reference  unless such
exhibits are  specifically  incorporated by reference into the information  that
this  Prospectus  incorporates).  Requests for such copies should be directed to
the Company's principal  executive offices:  Shareholder  Relations  Department,
Smart Choice Automotive Group, Inc., 5200 South Washington  Avenue,  Titusville,
Florida 32780, telephone: (407) 269-9680.


<PAGE>
                                       
                                     SUMMARY

The following  summary is qualified in its entirety by the detailed  information
and consolidated  financial statements,  including the notes thereto,  appearing
elsewhere in this prospectus or incorporated herein by reference.

     The Company. Smart Choice Automotive Group, Inc. (the "Company"),  acquires
new and used car dealerships and their related used car finance companies in the
southeastern  United  States.  The Company  currently  operates in several major
markets in Florida and intends to expand into the  southeastern  United  States.
The Company targets its used car products and services to the sub-prime  segment
of the automobile financing industry, which focuses on selling and financing the
sale of used cars to persons who have limited credit histories,  low incomes, or
past credit  problems  ("Sub-Prime  Borrowers").  In connection with its sale of
used cars, the Company  underwrites,  finances,  and services retail installment
contracts  that it generates  ("Finance  Contracts").  The Company also operates
insurance and dealer consulting  divisions,  as well as Eckler Industries,  Inc.
("Eckler's"),  one of the  nation's  leaders in Corvette  parts and  accessories
sales with more than 95,000 customers.

     The Company  expanded  significantly in the first three quarters of 1997 by
acquiring two new car dealerships,  five used car  dealerships and their related
used car  finance  companies,  having an  aggregate  of $33.3  million  in gross
Finance  Contracts.  The Company  presently  operates  two new car  dealerships,
operates 23 used car dealerships,  holds and services  approximately $50 million
in gross  Finance  Contracts,  and intends to  continue  its  expansion  through
acquisitions and internal growth.

     Dealership  Operations.  The Company  operates two new car  dealerships  in
Florida  that have  franchises  to sell Nissan and Volvo  vehicles.  The Company
sells used cars through 23 wholly  owned used car  dealerships  in Florida,  and
finances such sales through  Finance  Contracts that the Company  originates and
services.  The  Company's  competition  for its used car  dealerships  primarily
consists of the numerous  independent used car dealerships that sell and finance
sales of used cars to  Sub-Prime  Borrowers  ("Dealer/Financers").  The  Company
distinguishes  its  dealerships  from  those  of  typical   Dealer/Financers  by
providing multiple  locations,  upgraded  facilities,  large inventories of used
automobiles,  a captive finance  company,  centralized  purchasing,  value-added
marketing  programs,  and dedication to customer service.  Most of the Company's
dealerships maintain inventories of approximately 50-125 used cars and feature a
wide  selection of makes and models (with ages  generally  ranging from three to
six years).  The Company has developed  underwriting  guidelines  and techniques
that combine established  underwriting criteria with managerial  discretion,  to
facilitate  prompt credit decisions and utilizes  networked  computer systems to
monitor and service large volumes of Finance Contracts.

        The Company is seeking to develop  widespread  name  recognition for its
"First Choice"  used cars  through  extensive  television,  radio, and billboard
advertising.  The  Company  emphasizes  its  network  of  dealerships,  its wide
selection  of quality  used cars,  and its  ability to  finance  most  Sub-Prime
Borrowers.

     The  Company's  strategy  has been to  increase  sales  revenue and finance
income by opening additional used car dealerships and acquiring existing new and
used car dealerships and  Dealer/Financers,  in selected markets.  To facilitate
inventory  quality,  the Company  opened used car  reconditioning  facilities in
Lakeland  and West Palm  Beach,  Florida.  The  Company  expects to finance  its
expansion  through  operating cash flow,  supplemental  borrowings,  and capital
markets transactions. Although the Company believes its current management team,
monitoring and collection operations,  and corporate  infrastructure are capable
of supporting the planned expansion of its operations and services, the start-up
costs and incremental  overhead created by such expansion could adversely affect
the Company's results of operations in the short-term.

<PAGE>
                                  RISK FACTORS

     IN  CONSIDERING  THE  MATTERS  SET  FORTH IN THIS  PROSPECTUS,  PROSPECTIVE
PURCHASERS  SHOULD  CAREFULLY  CONSIDER  THE  MATTERS SET FORTH BELOW AS WELL AS
OTHER INFORMATION SET FORTH AND INCORPORATED BY REFERENCE IN THIS PROSPECTUS.

Forward Looking Statements

        This  Prospectus  and/or  certain  documents   incorporated   herein  by
reference  contain certain  "forward-looking  statements"  within the meaning of
Section 27A of the  Securities Act of 1933, as amended (the  "Securities  Act"),
which  represent  the Company's  expectations  or beliefs and Section 21E of the
Securities  Exchange  Act of  1934,  as  amended  (the  "Exchange  Act").  These
statements by their nature involve substantial risks and uncertainties,  certain
of which are  beyond  the  Company's  control,  and  actual  results  may differ
materially  depending on a variety of important factors,  including the level of
acquisition  opportunities available to the Company and the Company's ability to
efficiently price and negotiate such acquisitions on a favorable basis,  sources
for sufficient  additional  capital to meet the Company's growth and operations,
the  financial  condition of the  Company's  customers,  the failure to properly
manage growth and  successfully  integrate  acquired  companies and  operations,
changes in economic conditions, demand for the Company's products and changes in
competitive environment.

        The Company cautions that the factors described above could cause actual
results  or  outcomes  to  differ   materially   from  those  expressed  in  any
forward-looking  statements  of the Company made by or on behalf of the Company.
Any forward-looking statement speaks only as of the date on which such statement
is made, and the Company undertakes no obligation to update any  forward-looking
statement or statements  to reflect  events or  circumstances  after the date on
which such  statement  is made or to reflect  the  occurrence  of  unanticipated
events.  New  factors  emerge  from  time to time,  and it is not  possible  for
management to predict all of such factors. Further, management cannot assess the
effect of each such factor on the business or the extent to which any factor, or
combination of factors, may cause actual results to differ materially from those
contained in any forward-looking statements.

Limited Combined Operating History and Losses

     The Company began  operations as a combined  business unit with Eckler's in
January of 1997 and  incurred a loss of  approximately  $6.1 million for the six
months  ended  June 30,  1997,  reflecting  startup  costs,  development  of its
infrastructure, and expansion of its operations. In addition, for the year ended
September  30, 1996 and for the three months ended  December 31, 1996,  Eckler's
sustained  losses  of  $866,568  and  $196,209,  respectively.  There  can be no
assurance  that the Company  will not continue to incur losses in the results of
its operations.

No Proceeds to the Company from the Offering

     The Company  will not receive any  proceeds  from Common  Stock sold by the
Selling  Shareholders;  however,  the  Company  will  bear  the  expense  of the
registration of the Common Stock pursuant to certain registration obligations of
the Company.

Risks Associated With Acquisitions

     A  significant  component of the  Company's  recent growth has come through
acquisitions  of existing  car  dealerships  and related  businesses,  including
used car   Dealer/Financers   lending  primarily  to  Sub-Prime  Borrowers.  The
Company's  future  growth  will  depend in large part on its  ability to acquire
additional  dealerships,  manage expansion,  control costs in its operations and
consolidate  acquisitions  into  existing  operations.  The Company will have to
review acquired dealership operations, management infrastructure and systems and
financial  controls,  and make those adjustments or complete  reorganizations as
appropriate.  Unforeseen capital and operating expenses,  or other difficulties,
complications and delays frequently encountered in connection with the expansion
and integration of acquired  operations could inhibit the Company's growth.  The
full  benefits of a  significant  acquisition  will require the  integration  of
administrative,  finance,  sales  and  marketing  organizations,  as well as the
coordination  of common sales and marketing  efforts and the  implementation  of
appropriate   operational,   financial  and  management  systems  and  controls.
Acquisitions and related integration issues will require  substantial  attention
from the Company's senior management team, whose acquisition  experience to date
has consisted  primarily of  dealerships at single  locations.  The diversion of
management  attention  required by the  acquisition  and integration of multiple
dealerships,  as well as any other  difficulties which may be encountered in the
transition and integration process,  could have an adverse effect on the revenue
and operating results of the Company. There can be no assurance that the Company
will identify suitable acquisition candidates, that manufacturers' consents will
be obtained (if required),  that  acquisitions will be consummated on acceptable
terms or that the Company will be able to integrate  successfully the operations
of any  acquisition.  The  Company's  ability to  continue  to grow  through the
acquisition  of  additional   dealerships   will  also  be  dependent  upon  the
availability of suitable candidates, the Company's ability to attract and retain
competent   management,   and  the  availability  of  capital  to  complete  the
acquisitions.  The Company intends to finance acquisitions through a combination
of its available cash resources,  borrowings from financial institutions and, in
<PAGE>
appropriate  circumstances,  the  issuance  of equity  and/or  debt  securities.
Acquiring additional  dealerships and  Dealer/Financers  will have a significant
effect  on  the  Company's  financial  position,  and  could  cause  substantial
fluctuations  in  the  Company's   quarterly  and  yearly   operating   results.
Acquisitions are also likely to result in the recording of significant  goodwill
and intangible assets on the Company's financial statements, the amortization of
which would reduce  reported  earnings in  subsequent  years.  In addition,  the
issuance of additional  shares of Common Stock in connection  with  acquisitions
may substantially dilute the interests of existing shareholders.

Risks Associated With Entering New Industries

     Although the Company has an operating  history since 1973, it has a limited
history of operating car  dealerships  and financing the sales of  used-vehicles
and related services,  particularly to Sub-Prime  Borrowers.  Consequently,  the
Company  is  subject  to a  variety  of risks  associated  with  entering  a new
business,  such as the lack of prior operating  history in the Sub-Prime lending
and new and used car sales  markets,  integrating  the new  businesses  into the
Company, and hiring the necessary personnel.  There can be no assurance that the
Company will  achieve  profitability  in the future.  The  Company's  ability to
become and remain  profitable  as it pursues its business  strategy  will depend
upon its ability to: (i) assimilate and manage its acquisitions; (ii) expand its
revenue  generating   operations  while  not   proportionately   increasing  its
administrative  overhead;  (iii) originate  Finance Contracts with an acceptable
level of credit risk; (iv) locate sufficient  financing with acceptable terms to
fund the  expansion  of car  sales and the  origination  of  additional  Finance
Contracts;  (v)  adapt  to the  increasingly  competitive  market  in  which  it
operates;  and (vi)  obtain and  purchase  adequate  supplies  of cars.  Outside
factors, such as the economic, regulatory, and judicial environments in which it
operates,  also will have an effect on the  Company's  business.  The  Company's
inability  to achieve or maintain  any or all of its goals could have a material
adverse effect on the Company's operations, profitability, and growth.

Need for Additional Capital

     In order to grow its business, the Company will require significant capital
resources,  both to fund acquisitions and for working capital.  In the past, the
Company has utilized borrowings from financial institutions and its Common Stock
as a currency for  acquiring  businesses.  Depending on the value of an acquired
business,  the Company may be  required  to issue a large  number of  additional
shares of Common Stock, thereby diluting existing shareholders.

        Potential  sources of  capital  for the  Company  include  existing  and
proposed  credit  facilities  as well as public  and  private  offerings  of the
Company's capital stock.  There can be no assurance that the proceeds from these
sources of capital  will be  sufficient  to satisfy  all of the  Company's  cash
requirements or fund combined  operating losses,  should they occur,  beyond the
next  12  months.  Moreover,  there  can be no  assurance  that  any  additional
financing  will be available to the Company on acceptable  terms,  or at all. To
the extent the  Company is not able to generate  sufficient  cash flow or obtain
additional  financing  and its cash  requirements  were to exceed its  available
capital and financing, the Company would be forced to reduce or delay additional
expenditures  or  otherwise  delay,  curtail or  discontinue  some or all of its
operations.  Further,  if the  Company is able to access  such  capital  through
borrowing,  such debt will increase the already  substantial  obligations of the
Company,  which could have a material adverse effect on the Company's  financial
condition and results of operations.

        The operation of automobile  dealerships and Dealer/Financers is capital
intensive.  The Company requires capital to acquire and maintain  inventories of
vehicles and parts,  to originate  Finance  Contracts,  to purchase and maintain
service  equipment,  to  maintain  its  facilities  and,  in the case of new car
dealerships, to satisfy manufacturers' minimum capital requirements. The Company
finances the purchase of all of its new and used car inventory and leases all of
the properties  underlying  its  dealerships.  Consequently,  the Company incurs
significant operating, borrowing and fixed occupancy costs. Should the Company's
expansion plans require  additional  funding or should its capital  requirements
exceed  current  estimates,  the Company  could be  required to seek  additional
financing in the future. There can be no assurance that the Company will be able
to raise such financing  when needed or on acceptable  terms.  As a result,  the
Company may be unable to achieve its goals, including anticipated growth.

Creditworthiness of Sub-Prime Borrowers

        The  Sub-Prime  Borrower  automobile  finance  market  is  comprised  of
customers  who are  deemed to be  relatively  high  credit  risk due to  various
factors,  including,  among other things,  the manner in which they have handled
previous  credit,  the absence or limited  extent of their prior credit  history
and/or their limited financial  resources.  Consequently,  the Company's Finance
Contracts  have a higher  probability  of  delinquency  and  default and greater
servicing  costs than loans made to consumers who pose lesser credit risks.  The
Company's  profitability  depends in part upon its ability to evaluate  properly
the  creditworthiness  of Sub-Prime Borrowers and efficiently service its loans.

<PAGE>

There can be no assurance  that  satisfactory  credit  performance  of Sub-Prime
Borrowers will be maintained or that the rate of future  defaults  and/or losses
will be  consistent  with  prior  experience  or at levels  that will  allow the
Company to achieve  profitability.  Most borrowers' ability to remit payments in
accordance  with  the  terms  of the  loans  is  dependent  on  their  continued
employment. An economic downturn resulting in increased unemployment could cause
a  significant  rise in  delinquencies  and  defaults,  which  could  materially
adversely  affect the Company's  financial  condition and results of operations.
Moreover,  increases in the delinquency  and/or loss rates in the Company's loan
portfolio could adversely affect the Company's ability to obtain or maintain its
financing sources.

Competition and Market Conditions

        The  Company's   competitors   include  local,   regional  and  national
automobile dealers, Dealer/Financers and service and repair shops, many of which
are larger and have greater financial and marketing  resources than the Company.
The Company also competes  with private  market buyers and sellers of used cars,
used car  dealers,  franchised  dealers,  service center chains and  independent
shops for service, repair and parts business. Industry wide gross profit margins
on sales of new vehicles,  used-vehicles  and sales and service  generally  have
been  declining  since 1980,  and the new and used car  market faces  increasing
competition from non-traditional  sources such as independent leasing companies,
brokers, buying services, internet companies and used car "superstores." Some of
the recent market  entrants may be capable of operating on smaller gross margins
than the Company. The Company expects that there will be increasing  competition
in the acquisition of other dealerships as industry  participants become larger.
There can be no assurance  that the Company will be able to maintain or increase
its size relative to its  competitors or to increase  profit margins in the face
of increased competition.

        The Sub-Prime Borrower  automobile finance market is highly competitive.
The level of competition  has increased  significantly  in recent years and this
trend is expected to continue. Historically,  commercial banks, savings and loan
associations,   credit  unions,   captive  finance  subsidiaries  of  automobile
manufacturers  and other  consumer  lenders,  many of which  have  significantly
greater  resources  than the Company,  have not competed for Sub-Prime  Borrower
business.  To the  extent  that such  lenders  expand  their  activities  in the
Sub-Prime  Borrower  market,  the Company's  financial  condition and results of
operations could be materially  adversely  affected.  During the past two years,
several companies have devoted considerable  resources to the Sub-Prime Borrower
market, including  well-capitalized public companies.  Specifically,  Ford Motor
Credit Company announced that it intends to finance Sub-Prime Borrowers; General
Electric  Capital  Corporation   established  alliances  with  several  regional
Sub-Prime Borrower automobile Dealer/Financers; and KeyCorp acquired AutoFinance
Group, Inc., which is a Sub-Prime Borrower Dealer/Financer.

     The Company,  through Eckler's,  sells parts and accessories for Corvettes.
Under a  Reproduction  and  Service  Part  Tooling  License  Agreement  (the "GM
Agreement")  between  the Company and General  Motors  Corporation  ("GM"),  the
Company is  permitted to  manufacture  Corvette  parts under the GM  Restoration
Parts  label  and to  acquire  additional  inventory  from GM.  However,  the GM
Agreement does not prohibit the Company's  competitors  from  manufacturing  and
selling parts that are compatible to those manufactured and sold by the Company.

General Economic Conditions

        The Company's business is directly related to sales of used cars,  which
is affected by employment  rates,  prevailing  interest rates, and other general
economic  conditions.  A future  economic  slowdown or  recession  could lead to
increased delinquencies,  repossessions, and credit losses that could hinder the
Company's  business and planned  expansion.  Because of the  Company's  focus on
Sub-Prime Borrowers, its actual rate of delinquencies, repossessions, and credit
losses on Finance Contracts could be higher under adverse  conditions than those
experienced  in the  used car  sales and finance  industry in general.  Economic
changes are  uncertain,  and  sluggish  sales of  used cars  and weakness in the
economy could have an adverse effect on the Company's business.

Changing Nature of Automotive Retailing

        The automobile retailing industry has experienced  significant change in
the past several years. A number of dealership groups have conducted,  or are in
the process of  conducting,  public  offerings of capital stock to enhance their
capital  structures  and their ability to issue  capital stock in  acquisitions.
These  companies  and other  well-capitalized  dealership  groups  have begun to
acquire  a  significant  number  of  other  dealers,  including  dealers  in the
Company's markets,  in a trend toward the consolidation of the retail automobile
industry.  In  addition,  several  companies  have  opened  chains  of  used car
"superstores"  that offer a large  variety  and number of  used cars  at each of
their  locations.  A  common  goal  for  each of  these  groups  is to  create a
recognized national dealership brand.  Further,  several large, well capitalized
dealer  groups are  utilizing  "one  price" and other  marketing  strategies  to
attract  consumers away from smaller,  more traditional  dealers.  Other dealers
have formed auto malls and  multi-brand  dealerships in which multiple makes and

<PAGE>
models are sold side by side.  Dealers also face  increased  competition  in the
sale of new vehicles from  independent  brokers and leasing  companies,  on-line
purchasing  services and warehouse clubs. In recent years the number of vehicles
coming off leases has increased significantly,  resulting in an increased supply
of high-quality  used-vehicles available for resale. These vehicles and vehicles
from other  sources  have become  available  to  franchised  new car dealers and
non-franchised  dealers of used cars,  resulting in increased competition in the
used car market.  Automobile dealers are also facing new forms of competition in
the sale of service  and parts.  In the 1980s,  several new  national  chains of
service and repair shops and aftermarket parts stores appeared,  offering faster
service and lower  prices.  The Company  expects that the  automobile  retailing
industry  will  continue to  experience  significant  change in the next several
years as new and stronger sources of competition affect the industry.  There can
be no assurance that the Company will be able to respond  effectively to changes
in the industry.

Geographic Concentration

     As of June 30, 1997, the Company's car sales and financing  operations
are  concentrated in the southwest,  central and southeast areas of Florida.  An
economic  slowdown  or  recession,  or a  change  in  the  regulatory  or  legal
environment  in Florida  could have a material  adverse  effect on the Company's
financial condition and results of operations.

High Leverage

     The Company is highly  leveraged.  At June 30, 1997,  the  Company's  total
indebtedness  was  approximately  $51.4  million.  The  majority of such debt is
collateralized  by the Company's Finance  Contracts,  new and used car inventory
and certain property,  plant and equipment.  The Company's  substantial leverage
could have  important  consequences,  including  limiting  its ability to obtain
additional  financing,  requiring  the  Company to use  substantial  portions of
operating  cash  flow to meet  interest  and  principal  repayment  obligations,
exposing  the Company to interest  rate  fluctuations  due to floating  interest
rates,  increasing the Company's  vulnerability  to changes in general  economic
conditions  and  competitive  pressures,  and limiting the Company's  ability to
realize some or all of the benefits of significant  business  opportunities.  In
addition,   various  loan  agreements  for  the  Company's  obligations  contain
financial  covenants and various other covenants that limit, among other things,
the  Company's  ability to engage in certain  mergers  and  acquisitions,  incur
additional indebtedness or further encumber its assets, or pay dividends or make
other  distributions  without the prior consent of the lender(s).  The covenants
also require the Company to meet certain  financial tests.  Although the Company
believes that it is currently in compliance with the terms and conditions of its
borrowing  arrangements,  a default  thereunder  could have a  material  adverse
effect on the Company's financial condition and results of operations.

Sensitivity to Interest Rates; Effect of Usury Laws

        A substantial  portion of the Company's  Finance Contract income results
from the difference between the rate of interest it pays on the funds it borrows
and the rate of interest it earns under the Finance  Contracts in its portfolio.
While the Finance  Contracts the Company services bear interest at a fixed rate,
the  Company's  indebtedness  and other  credit  arrangements  bear  interest at
floating rates. In the event the Company's interest expense increases,  it would
seek to  compensate  for such  increases  by raising the  interest  rates on its
Finance Contracts,  or raising the retail sales price of its cars. To the extent
the Company  were unable to do so, the  Company's  net margins  would  decrease,
thereby adversely affecting the Company's results of operations.

        Currently,  the Company's used car sales activities are conducted, and a
majority of the  Finance  Contracts  the Company  services  are  originated,  in
Florida, which imposes limits on the rate which a lender may charge.

Seasonality

        Historically,  the Company's  dealerships  that sell and finance cars to
Sub-Prime Borrowers,  have experienced higher revenues in the first two quarters
of the calendar  year than in the latter half of the year.  Management  believes
that these results are due to seasonal  buying  patterns  resulting in part from
the fact that many of the Company's  customers receive income tax refunds during
the first  half of the year,  which are a  primary  source of down  payments  on
used car purchases.

        Eckler's, the Company's Corvette parts and accessories division, also is
subject to seasonal fluctuations. Historically, Eckler's business has realized a
higher portion of its revenues (on average, in excess of 55% of its revenues) in
the second and third quarters of the calendar year and the lowest portion of its
revenues  in the fourth  quarter.  The  business  of  Eckler's  is  particularly
dependent on sales to Corvette  enthusiasts during the spring and summer months.
This is the time of year that  Corvette  enthusiasts  are preparing for upcoming
car shows that are held in the late summer and early fall.
<PAGE>
Cyclicality

        Sales of motor vehicles,  particularly new vehicles,  historically  have
been  cyclical,  fluctuating  with  general  economic  cycles.  During  economic
downturns, the automotive retailing industry tends to experience similar periods
of decline and recession as the general  economy.  The Company believes that the
industry is  influenced  by general  economic  conditions  and  particularly  by
consumer  confidence,  the level of personal  discretionary  spending,  interest
rates and credit availability.  There can be no assurance that the industry will
not experience  sustained periods of decline in vehicle sales in the future. Any
such decline would have a material adverse effect on the Company. 

Regulation and Litigation

        The Company's business is subject to extensive federal,  state and local
regulation and supervision.  Such regulation,  among other things,  requires the
Company to obtain and maintain  licenses and  qualifications,  to limit interest
rates,  fees and other charges related to Finance  Contracts,  require specified
disclosures  by dealers to consumers  and to limit rights to repossess  and sell
collateral.  Such  regulations  exist  primarily  for the benefit of  consumers,
rather than for the protection of dealers or  Dealer/Financers,  and could limit
the Company's discretion in operating its business.  Various federal,  state and
local  regulatory   agencies,   such  as  the   Occupational   Safety  &  Health
Administration  ("OSHA"),  the Federal Trade Commission  ("FTC") and their state
counterparts,  have jurisdiction  over the Company's  operations with respect to
such matters as worker's safety and consumer protection.  Future acquisitions by
the  Company  may also be subject to  regulation,  including  antitrust  review.
Noncompliance  with any  applicable  statutes  or  regulations  could  result in
suspension or revocation of any license or registration at issue, as well as the
imposition of civil fines and criminal  penalties.  To the extent that the rates
charged by the  Company  are  limited by the  application  of maximum  allowable
interest  rates that may be lower than those  currently  charged by the Company,
the  Company  will  suffer  adverse  effects on its  results of  operations.  In
addition,  due  to  the  consumer-oriented  nature  of  the  automobile  finance
industry,  Dealer/Financers  are  frequently  named as  defendants in litigation
involving alleged violations of federal and state consumer lending or other laws
and  regulations.  There can be no  assurance  that the Company  will not become
subject to such  litigation in the future.  A significant  judgment  against the
Company  could  have  a  material  adverse  effect  on the  Company's  financial
condition and results of operations.

Dependence Upon Key Personnel

     The Company's future success will depend upon the continued services of the
Company's key management  personnel as well as the Company's  ability to attract
additional  members  to its  management  team  with  experience  in the  new and
used car  sales and used car financing  industries.  The Company has  employment
agreements with certain key management  personnel,  including Gary R. Smith, the
Company's President and Chief Executive Officer,  however the unexpected loss of
the services of any of the Company's key  management  personnel or its inability
to attract new management when necessary,  could have a material  adverse effect
upon the  Company. 

Control By Majority Shareholders

     As of September  30, 1997,  the  Company's  management  beneficially  owned
and/or had voting control of  approximately  49.9% of the issued and outstanding
Common Stock of the Company.  Further, assuming exercise of all of the Company's
1,200,000  outstanding public warrants  management would beneficially own and/or
have voting control of  approximately  44.6% of the voting stock.  Consequently,
management may be able to direct the election of the Company's directors, effect
significant  corporate  events and generally  direct the affairs of the Company.
Investors will have only limited participation in the management of the Company.
The concentration of ownership by such holders may have the effect of preventing
a sale or takeover of the Company.

No Assurance of Continued Market for Securities; "Penny Stock" Regulations

     Although the Company's  Common Stock and Public  Warrants are listed on the
Nasdaq SmallCap  Market,  there can be no assurance that a public trading market
for the  securities  will be  sustained.  If for any reason the Company fails to
maintain sufficient  qualifications for continued listing on the Nasdaq SmallCap
Market,  purchasers  of the  securities  may have  difficulty  in selling  their
securities should they desire to do so because certain  restrictions (the "penny
stock"  rules) may be placed upon the sale of securities  unless the  securities
qualify for an  exemption  from the "penny  stock"  rules.  The  Commission  has
adopted  regulations  which  generally  define  "penny  stock" to be any  equity
security that has a market price of less than $5 per share or an exercise  price
of less than $5 per share, subject to certain exceptions. Since the Common Stock
and Public Warrants are quoted on Nasdaq, they are exempt from the definition of
"penny  stock." If they are later  removed from listing by Nasdaq and are traded
at a price below $5 per share,  the  securities may become subject to the "penny
stock"   rules  that  impose   burdensome   sales   practice   requirements   on
broker-dealers  who sell such  securities  to  persons  other  than  established
<PAGE>
customers and institutional  accredited  investors.  The "penny stock" rules may
restrict the ability or  desirability  of  broker-dealers  to sell the Company's
Common  Stock.  Some  brokerage  firms  will  not  effect  transactions  in  the
securities  if they trade below $5 per share and it is unlikely that any bank or
financial institution will accept the securities as collateral, which could have
an adverse  effect in developing or sustaining any market for the securities and
may affect the ability of  purchasers  in this Offering to sell the Common Stock
in the secondary market.


Listing Maintenance Criteria For Nasdaq System

     The  Company's  Common  Stock and Public  Warrants are listed on the Nasdaq
SmallCap Market.  Continued inclusion on the Nasdaq SmallCap Market requires the
Company to maintain certain  criteria such as among others market value,  public
float,  capital and surplus. If the Company fails to maintain the Nasdaq minimum
threshold  requirements,  it  would  lose  Nasdaq  listing  and  trading  in the
securities would be conducted in the  over-the-counter  market known as the NASD
OTC Electronic  Bulletin Board, or the "pink sheets",  whereupon  trading in the
Company's  securities  will be subject to the "penny  stock"  regulations.  As a
result,  an  investor  may find it more  difficult  to dispose  of, or to obtain
accurate  quotations as to the market value of, the Company's Common Stock if it
were to lose its Nasdaq SmallCap Market listing.

Potential Volatility of Stock Price

        The market  price of the Common  Stock has been and may  continue  to be
highly  volatile,  and could in the future be subject  to wide  fluctuations  in
response to the timing and size of acquisitions,  quarter to quarter  variations
in  operating  results,  changes  in  earnings  estimates  by  analysts,  market
conditions in the industry,  and general economic  conditions.  Investors in the
Common Stock must be willing to bear the risk of such  fluctuations  in earnings
and stock price.

Environmental Matters

        The Company is subject to federal,  state and local laws, ordinances and
regulations which establish various health and environmental  quality standards,
and liability  related  thereto,  and provide  penalties for violations of those
standards.  Under certain laws and  regulations,  a current or previous owner or
operator of real property may be liable for the cost of removal and  remediation
of hazardous or toxic  substances or wastes on, under, in or emanating from such
property.  Such laws  typically  impose  liability  whether  or not the owner or
operator  knew of, or was  responsible  for, the  presence of such  hazardous or
toxic substances or wastes.  Certain laws, ordinances and regulations may impose
liability on an owner or operator of real  property  where onsite  contamination
discharges into waters of the state, including groundwater.  Under certain other
laws,  generators  of  hazardous  or toxic  substances  or wastes that send such
substances  or wastes to  disposal,  recycling or  treatment  facilities  may be
liable  for  remediation  of  contamination  at  such  facilities.  Other  laws,
ordinances  and   regulations   govern  the   generation,   handling,   storage,
transportation  and disposal of hazardous and toxic  substances  or wastes,  the
operation and removal of underground  storage tanks, the discharge of pollutants
into  surface  waters  and  sewers,  emissions  of certain  potentially  harmful
substances into the air and employee health and safety. The business  operations
of the Company are subject to such laws,  ordinances and  regulations  including
the use,  handling  and  contracting  for  recycling or disposal of hazardous or
toxic substances or wastes, including  environmentally  sensitive materials such
as motor oil,  transmission  fluid,  antifreeze,  freon, waste paint and lacquer
thinner, batteries, solvent, lubricants,  degreasing agents, gasoline and diesel
fuels.  The Company is subject to other laws,  ordinances and regulations as the
result of the past or present existence of underground  storage tanks at many of
the Company's properties.

        Certain laws and  regulations,  including  those governing air emissions
and underground  storage tanks, have been amended to require compliance with new
or more stringent  standards as of future dates. The Company cannot predict what
other  environmental  legislation or regulations  will be enacted in the future,
how existing or future laws or regulations  will be  administered or interpreted
or what environmental conditions may be found to exist in the future. Compliance
with new or more  stringent  laws or  regulations,  stricter  interpretation  of
existing laws or the future  discovery of  environmental  conditions may require
expenditures by the Company, some of which may be material.

Anti-Takeover Considerations

        Certain  provisions  of  Florida  law  and  the  Company's  Articles  of
Incorporation  ("Articles") could, together or separately,  discourage potential
acquisition proposals,  delay or prevent a change in control of the Company, and
limit the price that certain investors might be willing to pay in the future for
the  Company's   Common  Stock.  The  Company  is  subject  to  the  "affiliated
transactions" and "control share acquisition" provisions of the Florida Business
Corporation Act and pursuant to its Articles.  Those provisions require, subject
to certain  exceptions,  that an  "affiliated  transaction"  be  approved by the
holders of two-thirds of the voting shares other than those  beneficially  owned
by an  "interested  shareholder"  or by a majority of  disinterested  directors.

<PAGE>

Voting rights must also be conferred on "control  shares"  acquired in specified
control share acquisitions, generally only to the extent conferred by resolution
approval by the shareholders, excluding holders of shares defined as "interested
shares." In addition,  the Company's Articles,  among other things, provide that
(i) any action  required or  permitted  to be taken by the  shareholders  of the
Company may be effected  only at an annual or special  meeting of  shareholders,
and not by written consent of the shareholders,  (ii) any special meeting of the
shareholders  may be called only by the Chairman of the Board,  the President or
Chief Executive  Officer,  or upon the written demand of the holders of not less
than 25% of the votes entitled to be cast at a special meeting, (iii) an advance
notice  procedure  must be followed for  nomination  of directors  and for other
shareholder  proposals to be considered at annual  shareholders'  meetings,  and
(iv) a director  may be removed  only for cause upon  approval of holders of not
less than 66-2/3% of the  Company's  voting stock.  In addition,  the Company is
authorized to issue up to five million shares of preferred  stock in one or more
series,  having  terms  fixed by the  Board  of  Directors  without  shareholder
approval, including voting, dividend or liquidation rights that could be greater
than or senior to the rights of holders of Common Stock.  Issuance of additional
shares of Common Stock or new shares of preferred stock could also be used as an
anti-takeover device. Although the Company has no present intentions or plans to
issue preferred stock other than in connection with  acquisitions,  there can be
no assurance that the Company will not do so in the future.

No Anticipated Dividends

        The Company does not intend to pay any dividends on its Common Stock for
the  foreseeable  future.  Any  earnings  which the  Company  may realize in the
foreseeable  future will be retained to finance the development and expansion of
its  business.  In  addition,  under  certain  loan  covenants,  the  Company is
prohibited from paying dividends without the prior consent of the lender.

                                 USE OF PROCEEDS

     This  Prospectus  relates to Shares being offered and sold for the accounts
of the Selling Shareholders.  The Company will not receive any proceeds from the
sale of the Shares but will pay all expenses  related to the registration of the
Shares. See "Plan of Distribution."


<PAGE>
<TABLE>
<CAPTION>
                              SELLING SHAREHOLDERS

        The  following  table sets forth  certain  information  with  respect to
persons for whom the Company is  registering  the Common Stock for resale to the
public. The Company will not receive any of the proceeds from the sale of Common
Stock by the Selling Shareholders.
                                                             Number of
                                                             Shares     
                                             Ownership       Offered            Ownership
                Name                    Prior to Offering    Hereby(2)       After Offering(1)
- --------------------------------------  -----------------    ---------     ---------------------
                                             Shares                       Shares     Percentage
                                             ------                       ------     ----------
<S>                                     <C>                  <C>           <C>            <C>

Robert E. Creger(3)                          253,575           25,000        228,575         2.5

R.C. Hill, II(4)                             352,156          352,156              *          *

David Bumgardner(5)                          443,084          430,084(6)      12,500          *

Louis V. Cianfrogna                           11,436            5,102(6)       6,334          *

Gary R. Ostoski                               11,231            4,898(6)       6,333          *

Jack Winters Enterprises, Inc.                18,322           18,322(6)           *          *

Roman Fedo, Inc. & Fedo Finance, Inc.        225,000          225,000(6)           *          *

Ralph H. Eckler(7)                         1,661,000          366,666      1,294,334        13.4%

Thomas E. Conlan(8)                        1,457,389        1,319,055        138,334         1.5%

Gerald C. Parker(9)                        2,483,233          912,399      1,570,834        16.6%

Conlan Smart Choice Management
Trust(10)                                    445,000          445,000              *          *

Conlan Smart Choice Finance
Trust(10)                                    265,000          265,000              *          *

Parker Smart Choice Management
Trust(11)                                    445,000          445,000              *          *

Parker Smart Choice Finance
Trust(11)                                    265,000          265,000              *          *

Finova Capital Corporation                    70,000           70,000(12)          *          *

Sirrom Capital Corporation                 1,416,666        1,116,666(12)    300,000         2.8%

Banker's Credit Ins. Services                 33,333           33,333(12)          *          *

Randolph H. Fields                            50,000           50,000(13)          *          *

High Capital Funding, LLC                    327,500          327,500(14)(15)      *          *

David H. & Joan S. Herskovits                 27,500           27,500(14)          *          *

James E. Noonan                               27,500           27,500(14)          *          *

The Bridge Fund, N.V                          27,500           27,500(14)          *          *

Steven Garber and Alfred E. Garber            55,000           55,000(14)          *          *

Howard Commander                              55,000           55,000(14)          *          *

Mary L. Hart                                 110,000          110,000(14)          *          *

Themis Partners, L.P.(16)                    243,750          243,750              *          *

Heracles Fund(16)                            162,500          162,500              *          *

Leonardo, L.P.(16)                           308,750          308,750              *          *

GAM Arbitrage Investments, Inc.(16)           24,375           24,375              *          *

AG Super Fund International
Partners, L.P.(16)                            24,375           24,375              *          *

Raphael, L.P.(16)                             97,500           97,500              *          *

<PAGE>

Ramius Fund, Ltd.(16)                        130,000          130,000              *          *

Hick Investments, Ltd.(16)                    65,000           65,000              *          *

Halifax Fund, L.P.(16)                       243,750          243,750              *          *

Gary R. Smith(17)                          3,113,886          100,000      3,013,886        32.1%

Fred E. Whaley(18)                           415,000          200,000        215,000         2.3%

Ronald W. Anderson(19)                        75,000           55,000         20,000          *

Neal Hutchinson(20)                           70,000           35,000         35,000          *

Joseph Alvarez(21)                           105,000           25,000         80,000          *
                                          ----------        ---------      ---------        -----
        TOTAL                             15,615,311        8,693,681      6,921,130            
                                          ==========        =========      =========
</TABLE>
- ----------------------------
*   Less than 1%.

(1)  In accordance with Rule 13-d promulgated  under the Exchange Act, the share
     and  percentage  calculations  were  made on the  basis  of the  amount  of
     outstanding  securities plus, for each person or group, any securities that
     person or group has the right to control the  disposition  or voting of, or
     to  acquire  within  60 days  pursuant  to  options,  warrants,  conversion
     privileges or other rights. If the directors or officers do not own shares,
     or  options or  warrants  exercisable  within the next 60 days,  percentage
     ownership is deemed to be zero.

(2)  Pursuant to Rule 416 under the  Securities Act of 1933,  this  Registration
     Statement also covers such indeterminable additional shares of Common Stock
     as may become issuable as a result of any future  anti-dilution  adjustment
     or interest rate  adjustment  in accordance  with the terms of common stock
     purchase warrants, stock options,  convertible notes and Series A Preferred
     Shares held by certain Selling Shareholders.

(3)  Mr.  Creger is a former  officer of First  Choice  Auto  Finance,  Inc.,  a
     subsidiary of the Company.

(4)  Mr. Hill has been an employee of the Company since February 12, 1997.

(5)  Mr.  Bumgardner  has been a director of the Company since January 28, 1997.
     The shares being offered for sale by Mr.  Bumgardner  represent  issued and
     outstanding  shares or shares underlying  convertible notes received by Mr.
     Bumgardner in connection with the sale of his business to the Company.

(6)  Shares offered in this prospectus  represent issued and outstanding  shares
     or shares underlying notes or other convertible  securities received by the
     Selling  Shareholders  in connection  with  acquisitions  by the Company of
     their respective vehicle dealerships and related entities.

(7)  Mr. Eckler is a consultant to the Company and, until September 30, 1997, he
     was a director of the Company and the Chairman of  Eckler's.  The shares of
     Common Stock beneficially owned include (i) 1,141,000 shares,  (ii) 315,000
     shares underlying  options,  (iii) 5,000 shares  underlying a warrant,  and
     (iv)  200,000  shares  underlying  an option Mr.  Eckler owns  jointly with
     Gerald C. Parker and Thomas E. Conlan.  The shares  offered  include 66,666
     shares  underlying the option owned jointly by Mr.  Eckler,  Mr. Parker and
     Mr. Conlan.

(8)  Mr. Conlan,  a former employee of the Company and currently a consultant to
     the  Company,  beneficially  owns  1,457,389  shares of Common  Stock which
     include (i) a  currently  exercisable  option for 200,000  shares of Common
     Stock underlying an option which he holds jointly with Gerald C. Parker and
     Ralph H. Eckler,  (ii) a currently  exercisable option for 75,000 shares of
     Common Stock, (iii) 5,000 shares of Common Stock held in trust for which he
     is co-trustee  with Mr. Parker,  and (iv) 1,177,389  shares owned directly.
     However,  the  amount  Mr.  Conlan is deemed to  beneficially  own does not
     include 710,000 shares held in trusts of which he is a beneficiary but over
     which he does not have voting or  dispositive  control.  The shares offered
     include  66,666  shares and the 75,000  shares  underlying  the options set
     forth  in the  foregoing  clauses  (i)  and  (ii) of  this  footnote  8 and
     1,177,389 shares of Company Common Stock.

(9)  Mr.  Parker  is a member  of the  Board of  Directors  of the  Company  and
     beneficially  owns  2,483,233  shares of Common Stock,  which include (i) a
     currently  exercisable option for 200,000 shares of Common Stock underlying
     an option  which he holds  jointly  with Mr.  Conlan and Mr.  Eckler,  (ii)
     currently  exercisable  options for 87,500  shares of Common  Stock,  (iii)
     5,000  shares of Common Stock held in trust for an  unaffiliated  party for
     which he is co-trustee with Mr. Conlan, (iv) 710,000 shares of Common Stock
<PAGE>

     held in trusts of which Mr. Parker is a  beneficiary  and for which he is a
     co-trustee with Gary R. Smith, an officer and director of the Company,  (v)
     710,000  shares of Common  Stock held in trusts of which Mr.  Conlan is the
     beneficiary  and for which Mr.  Parker is a co-trustee  with Gary R. Smith,
     and (vi) 770,733 shares owned  directly.  The shares offered include 66,666
     shares and the 75,000  shares  underlying  the  options  referenced  in the
     foregoing  clauses (i) and (ii) of this  footnote 9 and  770,733  shares of
     Company Common Stock.

(10) Thomas  E.  Conlan,  a former  employee  of the  Company  and  currently  a
     consultant to the Company,  is the  beneficiary  of these trusts,  however,
     voting  and  dispositive  control  are held by the  co-trustees,  Gerald C.
     Parker,  a director  of the  Company,  and Gary R.  Smith,  an officer  and
     director of the Company.

(11) Gerald C. Parker,  a director of the Company,  is the  beneficiary of these
     trusts and is a co-trustee  with Gary R. Smith,  an officer and director of
     the Company.

(12) Represents additional  consideration for or convertible features of certain
     loans to the Company  not  associated  with  acquisition  indebtedness,  as
     follows:  (i)  70,000  shares of Common  Stock  underlying  a common  stock
     purchase  warrant  issued to Finova  Capital  Corporation,  (ii) a total of
     1,116,666  shares of Common Stock underlying  convertible  promissory notes
     issued to Sirrom Capital Corporation, (iii) and a total of 33,333 shares of
     Common  Stock  underlying  convertible  promissory  notes issued to Bankers
     Credit Insurance Services.

(13) Includes 20,000 shares underlying a common stock purchase warrant. Mr.
      Fields is a shareholder with the Company's counsel.

(14) Represents  shares  issuable  upon  conversion of  outstanding  convertible
     notes,  as may be adjusted in  accordance  with certain  anti-dilution  and
     conversion price adjustment provisions contained therein.

(15) Includes  52,500 shares  issuable upon exercise of a common stock  purchase
     warrant.

(16) Represents the number of shares of Common Stock issuable upon conversion of
     the Series A Preferred Shares calculated using an assumed  conversion price
     of $5.25  (representing  the lowest  closing bid price for the Common Stock
     during the seven  consecutive  trading days ending November 3, 1997),  with
     respect  to the  stated  value of the  Series A  Preferred  Shares  plus an
     accretion of 7% per year, based upon certain  conversion  provisions of the
     Series A Preferred Shares (which conversion price could fluctuate from time
     to time based on changes in the  market  price of the Common  Stock).  Also
     includes  shares of Common Stock  issuable upon the exercise of warrants to
     purchase  Common  Stock  issued in  connection  with the Series A Preferred
     Shares (the "Series A Warrants"). This Prospectus also covers the resale of
     such presently indeterminate number of additional Shares as may be issuable
     upon conversion of the Series A Preferred  Shares,  based upon fluctuations
     in the conversion price of the Series A Preferred  Shares.  Pursuant to the
     terms the Series A Preferred  Shares and the Series A  Warrants,  no holder
     thereof  can  convert or  exercise  any  portion of such Series A Preferred
     Shares  or  Series  A  Warrants,   respectively,  if,  subject  to  certain
     conditions,  such  conversion  or exercise  would  increase  such  holder's
     beneficial  ownership of the Common Stock (other than shares owned  through
     ownership of the Series A Preferred Shares and the Series A Warrants) to in
     excess of 4.9%.

(17) Mr. Smith  is  President,  Chief  Executive  Officer and a director of the
     Company and  beneficially  owns  3,113,886  shares of Common  Stock,  which
     includes (i) a currently  exercisable  option for 100,000  shares of Common
     Stock,  (ii)  710,000  shares of Common  Stock  held in trusts of which Mr.
     Parker (a director of the Company),  is a beneficiary and for which he is a
     Co-trustee  with Mr.  Parker,  (iii) 710,000 shares of Common Stock held in
     trusts of which Mr. Conlan (a consultant  to the Company) is a  beneficiary
     and for which he is a Co-trustee  with Mr.  Parker,  (iv) 285,714 shares of
     Common Stock acquired by Mr. Smith in connection  with  acquisitions by the
     Company of Mr.  Smith's  vehicle  dealerships  and  related  entities;  (v)
     125,783  shares of Common  Stock,  assuming the  conversion of a promissory
     note in the amount of  $1,031,088.38  received by Mr.  Smith in  connection
     with the acquisition by the Company of his businesses;  and, (vi) 1,182,389
     shares of Common Stock  controlled by Mr. Smith  pursuant to a stockholders
     voting agreement and irrevocable proxy between Mr. Smith and Mr. Conlan. Of
     the 1,420,000  trust shares of Common Stock  controlled  by Mr.  Smith,  as
     identified  in (ii) and (iii) above,  Mr. Smith has the right to acquire up
     to 202,500 of such shares pursuant to certain stock option agreements.

(18) Mr.  Whaley is an employee of the Company,  and until  September  30, 1997,
     also  served as a  director  and  officer.  Does not  include  an option to
     purchase  up to 100,000  shares of Common  stock  which is not  exercisable
     within the next 60 days  following the date of this  Prospectus.  Ownership
     prior to the offering  includes options to purchase up to 200,000 shares of
     Common Stock from the aforementioned Conlan and Parker Trusts.
<PAGE>

(19) Mr.  Anderson  is an officer of the  Company.  Ownership  prior to offering
     includes  options to purchase up to 20,000  shares of Common Stock from the
     aforementioned Conlan and Parker Trusts.

(20) Mr.  Hutchinson is an employee of the Company.  Ownership prior to Offering
     includes  options to purchase up to 35,000  shares of Common Stock from the
     aforementioned Conlan and Parker Trusts.

(21) Mr.  Alvarez is an  officer of the  Company.  Ownership  prior to  offering
     includes  options to purchase up to 80,000  shares of Common Stock from the
     aforementioned Conlan and Parker Trusts.
<PAGE>

                              PLAN OF DISTRIBUTION

        This  Prospectus  relates  to the  offering  of shares  of Common  Stock
beneficially held by certain shareholders of the Company.

        Since the  Selling  Shareholders  may offer all or part of the shares of
Common  Stock  which  they hold  pursuant  to this  Prospectus  or may hold upon
exercise  of  options  or  warrants,  and  since  this  Offering  is  not  being
underwritten  on a firm  commitment  basis,  no estimate  can be given as to the
amount  of  shares  of  Common  Stock  to be  offered  for  sale by the  Selling
Shareholders.

        The  Selling  Shareholders  may  sell or  distribute  some or all of the
Shares  from time to time  through  underwriters  or dealers or brokers or other
agents  or  directly  to  one  or  more  purchasers,   including  pledgees,   in
transactions  (which may  involve  block  transactions)  on the Nasdaq  SmallCap
Market,  privately negotiated transactions (including sales pursuant to pledges)
or in the  over-the-counter  market,  or in a combination of such  transactions.
Such  transactions may be effected by the Selling  Shareholders at market prices
prevailing  at the time of sale,  at prices  related to such  prevailing  market
prices, at negotiated prices, or at fixed prices, which may be changed. Brokers,
dealers, agents or underwriters  participating in such transactions as agent may
receive  compensation in the form of discounts,  concessions or commissions from
the Selling  Shareholders  (and,  if they act as agent for the purchaser of such
shares, from such purchaser). Such discounts, concessions or commissions as to a
particular  broker,  dealer,  agent or  underwriter  might be in excess of those
customary in the type of transaction involved. This Prospectus also may be used,
with the Company's consent, by donees of the Selling  Shareholders,  or by other
persons  acquiring  shares  and who wish to offer  and sell  such  shares  under
circumstances requiring or making desirable its use. In addition, any securities
covered by this  Prospectus  which  qualify for sale pursuant to Rule 144 of the
Securities  Act,  may be sold  under  Rule  144  rather  than  pursuant  to this
Prospectus.

        The Selling Shareholders and any such underwriters,  brokers, dealers or
agents that participate in such  distribution may be deemed to be "underwriters"
within the meaning of the  Securities  Act, and any  discounts,  commissions  or
concessions received by any such underwriters,  brokers, dealers or agents might
be deemed to be underwriting discounts and commissions under the Securities Act.
Neither the Company nor the Selling  Shareholders  can  presently  estimate  the
amount of such  compensation.  The  Company  knows of no  existing  arrangements
between any Selling Shareholders and any other Selling Shareholder, underwriter,
broker,  dealer  or other  agent  relating  to the sale or  distribution  of the
shares.

        Under  applicable  rules and  regulations  under the  Exchange  Act, any
person  engaged in a  distribution  of any of the shares may not  simultaneously
engage in market  activities  with  respect to the Common  Stock for a period of
five business days prior to the commencement of such  distribution.  In addition
and without limiting the foregoing,  the Selling Shareholders will be subject to
applicable  provisions  of the  Exchange  Act  and  the  rules  and  regulations
thereunder,  including  Regulation M, which  provisions  may limit the timing of
purchases and sales of any of the shares by the Selling Shareholders. All of the
foregoing may affect the marketing of the Common Stock.

        The Company will pay  substantially all of the expenses incident to this
Offering  of the shares by the  Selling  Shareholders  to the public  other than
commissions  and discounts of  underwriters,  brokers,  dealers or agents.  Each
Selling Shareholder may indemnify any broker,  dealer, agent or underwriter that
participates  in  transactions  involving  sales of the shares  against  certain
liabilities, including liabilities arising under the Securities Act.

        In order to comply with certain states'  securities laws, if applicable,
the  shares  will be  sold in such  jurisdictions  only  through  registered  or
licensed brokers or dealers. In addition, in certain states the Common Stock may
not be sold unless the Common Stock has been registered or qualified for sale in
such state or an exemption from  registration or  qualification is available and
is complied with.

        The Company will receive no portion of the proceeds from the sale of the
shares of Common Stock and will bear all expenses related to the registration of
this offering of the shares of Common Stock. The Selling  Shareholders will also
be  indemnified  by the Company  against  certain civil  liabilities,  including
certain liabilities which may arise under the Securities Act.
<PAGE>

                                  LEGAL MATTERS

        The validity of the Common Stock offered  hereby will be passed upon for
the Company by Greenberg  Traurig  Hoffman Lipoff Rosen & Quentel,  P.A. The law
firm holds for its own account  11,429 shares of the Company's  Common Stock and
attorneys within the law firm are the beneficial  owners of 55,000 shares of the
Company's Common Stock.

                                     EXPERTS

        The financial  statements  incorporated  by reference in this Prospectus
have been audited by BDO Seidman,  LLP, Osburn,  Henning and Company,  Certified
Public Accountants,  P.A. and Spence,  Marston, Bunch, Morris & Co., independent
certified public accountants, to the extent and for the periods set forth in the
respective  reports  of such firms  incorporated  herein by  reference,  and are
incorporated  herein in reliance  upon such reports  given upon the authority of
such firms as experts in auditing and accounting.


<PAGE>

================================================================================

        No  dealer,  salesperson  or  other  person  is  authorized  to give any
information or to make any  representation  not contained in this  Prospectus in
connection  with  this  offering,  and any  information  or  representation  not
contained  herein  must not be relied  upon as  having  been  authorized  by the
Company or any other person.  This  Prospectus  does not  constitute an offer to
sell  or a  solicitation  of an  offer  to buy any  securities  other  than  the
registered  securities to which it relates or an offer to or solicitation of any
person  in any  jurisdiction  where  such an  offer  or  solicitation  would  be
unlawful.  Neither the delivery of this Prospectus at any time nor any sale made
hereunder  shall,  under any  circumstances,  create  any  implication  that the
information herein contained is correct as of any time subsequent to the date of
this Prospectus.

                                  -------------




                                TABLE OF CONTENTS

AVAILABLE INFORMATION..............................2
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE....2
SUMMARY............................................4
RISK FACTORS.......................................5
USE OF PROCEEDS...................................12
SELLING SHAREHOLDERS..............................13
PLAN OF DISTRIBUTION..............................17
LEGAL MATTERS.....................................18
EXPERTS...........................................18


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                                8,694,181 SHARES



                                  SMART CHOICE
                             AUTOMOTIVE GROUP, INC.


                                  COMMON STOCK







                           --------------------------

                                   PROSPECTUS

                           --------------------------








                                November 6, 1997



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