NEW WORLD COFFEE INC
S-3, 1998-08-18
EATING PLACES
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     AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 18, 1998
                                                   REGISTRATION NO. ____________
================================================================================


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                         New World Coffee & Bagels, Inc.


             (Exact name of registrant as specified in its charter)


           Delaware                                              13-3690261     
(State or other jurisdiction of                                (I.R.S.Employer  
incorporation or organization)                               Identification No.)
                                        

                                379 West Broadway
                            New York, New York 10012
                                 (212) 343-0552
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)





<PAGE>


                                 R. Ramin Kamfar
                      Chief Executive Officer and President
                                379 West Broadway
                            New York, New York 10012
                                 (212) 343-0552
            (Name, address, including zip code, and telephone number,
                    including area code,of agent for service)

                                   Copies to:

                             Stuart M. Sieger, Esq.
                            Herbert W. Solomon, Esq.
               Hollenberg Levin Solomon Ross Belsky & Daniels, LLP
                          585 Stewart Avenue, Suite 700
                           Garden City, New York 11530
                                 (516) 745-6000


APPROXIMATE  DATE OF COMMENCEMENT OF PROPOSED SALE TO PUBLIC:  FROM TIME TO TIME
AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.

IF THE ONLY SECURITIES  BEING REGISTERED ON THIS FORM ARE BEING OFFERED PURSUANT
TO DIVIDEND OR INTEREST REINVESTMENT PLANS, PLEASE CHECK THE FOLLOWING BOX.[ ]

IF ANY OF THE  SECURITIES  BEING  REGISTERED ON THIS FORM ARE TO BE OFFERED ON A
DELAYED OR CONTINUOUS  BASIS  PURSUANT TO RULE 415 UNDER THE  SECURITIES  ACT OF
1933, OTHER THAN SECURITIES OFFERED ONLY IN CONNECTION WITH DIVIDEND OR INTEREST
REINVESTMENT PLANS, CHECK THE FOLLOWING BOX. [X]

IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN OFFERING PURSUANT
TO RULE 462(b) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX AND LIST
THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER OF THE  EARLIER  EFFECTIVE
REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

IF THIS FORM IS A  POST-EFFECTIVE  AMENDMENT FILED PURSUANT TO RULE 462(c) UNDER
THE  SECURITIES  ACT,  CHECK  THE  FOLLOWING  BOX AND  LIST THE  SECURITIES  ACT
REGISTRATION  STATEMENT NUMBER OF THE EARLIER EFFECTIVE  REGISTRATION  STATEMENT
FOR THE SAME OFFERING.[]

IF DELIVERY OF THE  PROSPECTUS IS EXPECTED TO BE MADE PURSUANT TO RULE 434 UNDER
THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX. [ ]


                        CALCULATION OF REGISTRATION FEES

<TABLE>
<CAPTION>
Title of each                                    Proposed                   Proposed                 Amount
class of                   Amount            maximum offering           maximum aggregate              of
securities to               to be               price per                   offering                registra-
be registered             registered            share (1)                   price (1)               tion fees
- ---------------------------------------------------------------------------------------------------------------
<S>                       <C>                   <C>                         <C>                       <C>
Common Stock,             3,271,092 shs.        $1.35                       $4,415,974                $1,302.72 
$0.001 par value
- ---------------------------------------------------------------------------------------------------------------
</TABLE>


                                       ii
<PAGE>


(1)  Estimated  solely for purpose of calculating the  registration fee pursuant
     to Rule  457(c) on the basis of the  closing  price per share of the Common
     Stock reported on the NASDAQ-NMS on August 17, 1998, which was $1.3438.



THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(a) OF THE
SECURITIES  ACT OF  1933  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE  ON SUCH  DATE  AS THE  SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SUCH SECTION 8(a), MAY DETERMINE.



                                       iii
<PAGE>


                         NEW WORLD COFFEE & BAGELS, INC.
                     Cross Reference Sheet Showing Location
                          in Prospectus of Information
                          Required by Items of Form S-3


Item and Heading                                  Location in Prospectus
- ----------------                                  ----------------------

 1.  Forepart of the Registration Statement       Outside Front Cover Page
     and Outside Front Cover Page of
     Prospectus

 2.  Inside Front and Outside Back Cover          Inside Front and Outside
     Pages of Prospectus                          Back Cover Pages of
                                                  Prospectus

 3.  Summary Information, Risk Factors            Summary of Prospectus;
     and Ratio of Earnings to Fixed Charges       Risk Factors

 4.  Use of Proceeds                              Use of Proceeds

 5.  Determination of Offering Price              Outside Front Cover Page

 6.  Dilution                                     Not Applicable

 7.  Selling Security Holders                     Selling Shareholders

 8.  Plan of Distribution                         Plan of Distribution

 9.  Description of Securities to be              Description of Capital
     Registered                                   Stock

10.  Interest of Named Experts and                Legal Matters; Experts
     Counsel

11.  Material Changes                             Proposed Acquisition of
                                                  Manhattan Bagel Company, Inc.

12.  Incorporation of certain information         Incorporation of certain
                                                  information by Reference

13.  Disclosure of Commission Position            Disclosure of Commission
     on Indemnification for Securities            Position on Indemnification
     Act Liabilities                              for Securities Act
                                                  Liabilities

14.  Other Expenses of Issuance and               Other Expenses of Issuance and
     Distribution                                 Distribution

15.  Indemnification of Officers and              Indemnification of Directors
     Directors                                    and Officers

16.  Exhibits                                     Exhibits


                                       iv
<PAGE>


17.  Undertakings                                 Undertakings















                                        v
<PAGE>


                  SUBJECT TO COMPLETION, DATED AUGUST 18, 1998

                                   PROSPECTUS

                         NEW WORLD COFFEE & BAGELS, INC.

             1,000,000 SHARES OF COMMON STOCK OFFERED BY THE COMPANY

        2,271,092 SHARES OF COMMON STOCK OFFERED BY SELLING SHAREHOLDERS

     This is an offering of up to 1,000,000  shares of Common Stock of New World
Coffee & Bagels, Inc.(the "Company") by the Company. This is also an offering by
the Selling  Shareholders named herein of up to 2,271,092 shares of common stock
heretofore  issued  to  them.  The  selling  shareholders  may be  deemed  to be
underwriters when they sell their shares. See "Plan of Distribution."

     The Company will pay certain costs and expenses incurred in connection with
the  registration of the shares of Common Stock ("Shares")  offered hereby,  but
the Selling  Shareholders  shall be  responsible  for all  selling  commissions,
transfer taxes and related charges in connection with the offer and sale of such
Shares. See "Plan of Distribution." The Company  anticipates  incurring expenses
totaling  approximately  $25,000.00  payable in connection  with the sale of the
shares being registered hereby.

     The Common  Stock of the Company,  par value $.001 per share,  is traded on
the NASDAQ  National  Market  System  ("NASDAQ-NMS")  under the symbol NWCI.  On
August __,  1998 the closing  sale price of the  Company's  Common  Stock on the
NASDAQ-NMS  was $_____ per share.  The  Selling  Shareholders  may sell all or a
portion  of  the  Shares  offered  hereby  in  private  transactions  or in  the
over-the-counter market at prices related to the prevailing prices of the Shares
on the NASDAQ-NMS at the time of sale. Any securities covered by this Prospectus
which qualify for sale pursuant to Rule 144 under the Securities Act may be sold
by a Selling Shareholder under Rule 144 rather than pursuant to this Prospectus.
See "Plan of Distribution."

INVESTING IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. SEE "RISK FACTORS"
BEGINNING ON PAGE 5.

NEITHER  THE  SECURITIES  AND  EXCHANGE  COMMISSION  NOR  ANY  STATE  SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

THE  INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  WE MAY
NOT SELL  THESE  SECURITIES  UNTIL THE  REGISTRATION  STATEMENT  FILED  WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO  SELL  THESE  SECURITIES  AND IT IS NOT  SOLICITING  AN  OFFER  TO BUY  THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.

                    THE DATE OF THIS PROSPECTUS IS _________.


                                       1
<PAGE>



                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in  accordance
therewith  files  reports,  proxy  statements,  and other  information  with the
Securities and Exchange  Commission (the  "Commission" or "SEC").  Such reports,
proxy  statements,  and other  information filed by the Company can be inspected
and copied, at the prescribed  rates, at the public reference  facilities of the
Commission at Room 1024,  Judiciary Plaza, 450 Fifth Street,  N.W.,  Washington,
D.C.  20549,  and at the Northeast  Regional  Office of the  Commission at Seven
World  Trade  Center,  Suite 1300,  New York,  New York 10048 and at the Midwest
Regional Office of the Commission at Citicorp  Center,  500 West Madison Street,
Suite 1400, Chicago,  Illinois 60661-2511.  Copies may be obtained at prescribed
rates from the Public  Reference  Section of the Commission at 450 Fifth Street,
N.W., Washington,  D.C. 20549. The Commission maintains a Web site that contains
reports,  proxy and information  statements and other information  regarding the
Company that is filed electronically with the Commission and the address of such
Web site is www.sec.gov.

     The  Company  has  filed  with  the  Commission  in   Washington,   D.C.  a
Registration  Statement on Form S-3 (together with all amendments  thereto,  the
"Registration Statement"),  under the Securities Act, with respect to the shares
of Common  Stock  offered  hereby.  This  Prospectus  does not  contain  all the
information  set  forth  in the  Registration  Statement  and the  exhibits  and
schedules  filed  therewith,  certain  portions  of which  have been  omitted as
permitted  by  the  rules  and  regulations  of  the  Commission.   For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is hereby made to the  Registration  Statement and to the exhibits and
schedules filed therewith. Statements contained in this Prospectus regarding the
contents of any  contract  or other  document  referred  to are not  necessarily
complete and, in each  instance,  reference is made to the copy of such contract
or other document filed as an exhibit to the Registration  Statement,  each such
statement being deemed to be qualified in its entirety by such reference.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  following  documents  of the  Company  that have been  filed  with the
Commission are hereby  incorporated by reference in this Prospectus:  (a) Annual
Report on Form 10-KSB for the fiscal year ended December 28, 1997; (b) Quarterly
Report on Form 10Q-SB for the  quarters  ended March 29, 1998 and June 28, 1998;
(c) Report on Form 8-K dated July 29,  1997 and (d) all  documents  subsequently
filed by the Registrant (see below).

     All documents filed by the Company pursuant to Section 13(a),  13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
the  termination  of the  offering of the Common Stock  offered  hereby shall be
deemed to be  incorporated  by  reference  in this  Prospectus  and to be a part
thereof  from the  respective  dates of filing  such  documents.  Any  statement
contained in a document incorporated by reference shall be deemed to be modified
or superseded for purposes of this  Prospectus to the extent that a statement in
this Prospectus or in any subsequently filed document which also is or is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     The Company will provide  without  charge to each person who receives  this


                                       2
<PAGE>



Prospectus,  upon written or oral  request of such person,  a copy of any of the
information that was incorporated by reference in this Prospectus (not including
exhibits  to the  information  that is  incorporated  by  reference  unless  the
exhibits are themselves specifically  incorporated by reference).  Such requests
should be made to Mr. Jerold Novack, Vice President-Finance, at New World Coffee
& Bagels,  Inc., 379 West Broadway,  New York, New York 10012,  (212)  343-0552,
extension 19.


                           FORWARD-LOOKING STATEMENTS

     This Prospectus contains certain  forward-looking  statements or statements
which may be deemed or construed  to be  forward-looking  statements  within the
meaning of the Private Securities  Litigation Reform Act of 1995 with respect to
the  financial  condition  and  business of the Company.  The words  "estimate,"
"plan,"  "intend,"   "anticipate,"   "expect,"   "project,"  "should,"  "would,"
"forecast" and similar  expressions,  and all  references to the  acquisition of
Manhattan Bagel Company, Inc. and the effects of such acquisition,  are intended
to identify forward-looking statements. These forward-looking statements involve
and are  subject to known and unknown  risks,  uncertainties  and other  factors
which  could cause the  Company's  actual  results,  performance  (financial  or
operating)  or  achievements  to differ  from the  future  results,  performance
(financial  or  operating)  or   achievements   expressed  or  implied  by  such
forward-looking statements.  Investors are cautioned not to place undue reliance
on these forward-looking statements, which speak only as of the date hereof. The
Company  undertakes  no  obligation  to publicly  release any revisions to these
forward-looking  statements to reflect  events or  circumstances  after the date
hereof or to reflect the occurrence of unanticipated events.




                                       3
<PAGE>



                               PROSPECTUS SUMMARY

     The  following  summary is qualified  in its entirety by the more  detailed
information and financial statements appearing elsewhere in this Prospectus.

The Company
- -----------

     The Company owns, operates and franchises coffee bars and integrated coffee
bar/bagel bakeries in New York, New Jersey, Connecticut,  Pennsylvania, Maryland
and Florida and in Germany.  The  Company's  coffee  operations  are  vertically
integrated,  with the Company  purchasing  beans from around the world which are
roasted in its  Connecticut  plant and then supplied to both  Company-owned  and
franchised stores.


The Offering
- ------------

Securities Offered ........   1,000,000  shares of Common  Stock by the  Company
                              2,271,092  share of  Common  Stock by the  Selling
                              Shareholders

Use of Proceeds ...........   The proceeds of the shares of Common Stock offered
                              by the Company will be used for general  corporate
                              purposes. See "Plan of Distribution".

Shares to be outstanding
after the offering ........   15,410,974 shares


NASDAQ/NMS Symbol .........   NWCI


Risk Factors ..............   See "Risk Factors" below




                                       4
<PAGE>



                                  RISK FACTORS

     Each  prospective  investor should carefully  consider,  in addition to the
other  information  contained in this Prospectus,  the following  information in
evaluating the Company and its business before making an investment decision.

     HISTORY OF  OPERATING  LOSSES.  The  Company  has been in  existence  since
October 1992 and opened its first  specialty  coffee cafe in February  1993.  To
date,  the  Company has not had net income for any fiscal  year.  For the fiscal
year ended December 29, 1996, the Company had a net loss of $5,670,951.  For the
fiscal year ended  December 28, 1997,  the Company had a net loss of $6,736,157.
At December 28, 1997, the Company had an accumulated deficit of $17,278,886. For
the six months  ended June 28,  1998,  the Company  had net income of  $133,948.
There can be no assurance that the Company will continue to be profitable in the
future.  The  securities  offered  hereby are highly  speculative  and should be
purchased only by persons who can afford to lose their investment.

     NEED FOR  ADDITIONAL  FINANCING.  In  order to  achieve  and  maintain  the
Company's anticipated growth rate, including acquisitions, geographic expansions
and in order to make future debt  payments,  the Company  believes that it will,
from time to time,  have to obtain bank  financing  or sell  additional  debt or
equity  (or  hybrid)  securities  in public  and  private  financings.  Any such
financing could dilute the interests of investors in this offering. There can be
no assurance that any such  additional  financing will be available or, if it is
available,  that  it  will  be in such  amounts  and on  such  terms  as will be
satisfactory to the Company.  The Company has no present lines of credit or bank
financing. See "Proposed Acquisition of Manhattan Bagel Company, Inc." below.

     GROWTH  THROUGH  FRANCHISING.  New  World  is  committed  to  grow  through
franchising.  As of  June  28,  1998  there  were  34  Company-owned  and  seven
franchised stores in operation. In addition, there were 36 franchises signed but
not yet operating. Achievement of the Company's expansion plans will depend upon
its ability  to: (i) select,  and compete  successfully  in, new  markets;  (ii)
obtain  suitable  sites at acceptable  costs in highly  competitive  real estate
markets;  (iii) hire,  train, and retain qualified  personnel;  (iv) attract and
retain   qualified   franchisees;   (iv)  integrate  new  stores  into  existing
distribution,  inventory  control,  and  information  systems;  and (v) maintain
quality  control.  The Company  will incur  start-up  costs in  connection  with
entering new markets,  primarily  associated  with  recruiting  and training new
regional  management  and their  support  staff.  In  addition,  the  opening of
additional  stores  in  current  markets  could  have the  effect  of  adversely
impacting  sales at certain of the Company's  existing  stores.  There can be no
assurance that the Company will achieve its planned expansion goals,  manage its
growth  effectively,  or operate its  existing  and new stores  profitably.  The
failure of the Company to achieve its expansion  goals on a timely basis,  if at
all,  manage  its  growth  effectively  or  operate  existing  or any new stores
profitably  would have a material  adverse  effect on the  Company's  results of
operations and financial position.  See "Proposed Acquisition of Manhattan Bagel
Company, Inc." below.

     The Company will rely in part upon its  franchisees and the manner in which
they  operate  their  stores to develop  and  promote  the  Company's  business.
Although the Company has developed  criteria to evaluate and screen  prospective
franchisees  and has  attracted  franchisees,  there  can be no  assurance  that
franchisees  will have the business acumen or financial  resources  necessary to


                                       5
<PAGE>


operate  successful  franchises  of the Company in their  franchise  areas.  The
failure of franchisees to operate franchises  successfully could have a material
adverse effect on the Company, its reputation,  the Company's name and its other
prospective franchisees.

     PROPOSED  ACQUISITION  OF  MANHATTAN  BAGEL  COMPANY,  INC. The Company has
entered into an acquisition  agreement  (the  "Acquisition  Agreement")  for the
purchase of Manhattan  Bagel Company,  Inc.  Debtor in  Possession,("MBC").  See
PROPOSED  ACQUISITION OF MANHATTAN BAGEL COMPANY,  INC.  below.  The Company has
expended,  and will expend, a significant amount of time and funds in connection
with the proposed  acquisition of MBC. Should such acquisition,  for any reason,
not be consummated, the Company will have been diverted for a significant period
of time from pursuing other acquisition opportunities and will have to write off
such costs as a charge against its income.

     There is no assurance as to when such acquisition will be consummated or as
to the  final  terms of the  acquisition,  in that the  same may be  subject  to
changes by interaction  between the Company,  MBC, the Bankruptcy  Court and the
various creditors of MBC. Accordingly, it is possible that the Company may agree
to a final plan of reorganization  which involves acquisition costs in excess of
those  set  for  in the  Acquisition  Agreement,  although  the  Company  has no
obligations to do so.

     The  acquisition  of MBC as  proposed,  will require the Company to incur a
significant   amount  of  debt,   approximately  $14  million  and  incur  other
obligations.

     The debt and obligations  described above will  substantially  increase the
aggregate indebtedness of the Company.  Should the Company be unable to generate
sufficient  cash flow to repay  such  indebtedness  from  operations  or debt or
equity  financings,  such inability could have a material  adverse effect on its
operations. Furthermore, since the funded debt and certain of the obligations to
MBC  creditors  are  to be  secured  by  the  assets  of  the  Company  and  its
subsidiaries,  a default in payment of the funded debt could  result in a change
in control of the Company.

     The acquisition  would  represent a substantial  expansion of the Company's
operations and would  increase the Company's  store base by  approximately  700%
with the addition of  approximately  290 franchised and 15 company owned stores.
The Company plans to integrate its growing franchise operation with the existing
franchise  operation of MBC. The Company may experience  difficulties in dealing
with the MBC  franchisee  base as to its  current  issues  with MBC,  and/or the
upgrading  of its  reporting  and control  equipment  and the  introduction  and
promotion of the Company's premium coffees. The Company believes that it has the
resources,  including  personnel,  to manage these relationships in a successful
manner. The acquisition would also expand the Company's manufacturing facilities
by the addition of two operating bagel dough/cream cheese production facilities.
The  Company  has  not  had  experience   concerning   bagel/creamcheese   plant
operations,  but believes that  management of MBC who will be directly in charge
of these operations will provide significant expertise. However, there can be no
assurance that the Company will not experience  difficulties which are presently
unforeseen concerning the integration of the operations of MBC with those of the
Company.  Given  the  magnitude  of  the  MBC  acquisition,  such  could  have a
materially  adverse  effect on the  operations  and  financial  condition of the
Company.

     RELIANCE ON KEY  PERSONNEL.  The  Company's  success will depend to a large
degree  upon the  efforts  and  abilities  of its  officers  and key  management


                                       6
<PAGE>


employees,  particularly  R. Ramin  Kamfar,  the  Company's  President and Chief
Executive Officer,  and Jerold E. Novack, the Company's Chief Financial Officer.
The  loss of the  services  of one or both of its  key  employees  could  have a
material  adverse effect on the Company's  business  prospects  and/or potential
earning  capacity.  The Company has entered into employment and  non-competition
agreements with each of its executive officers.

     COMPETITION.  The market for  specialty  coffees is  fragmented  and highly
competitive,  and competition is increasing substantially.  The Company's coffee
beverages  compete  directly  against all restaurant  and beverage  outlets that
serve coffee and a growing number of espresso  stands,  carts,  and stores.  The
Company's whole bean coffees compete directly against  specialty coffees sold at
retail through  supermarkets  and a growing  number of specialty  coffee stores.
Both  the  Company's  whole  bean  coffees  and  its  coffee  beverages  compete
indirectly  against  all other  brands on the  market.  The coffee  industry  is
dominated by several large companies such as Kraft General Foods,  Inc., Proctor
& Gamble  Co.,  and Nestle,  S.A.,  many of which have begun  marketing  gourmet
coffee  products.  While the market for specialty  gourmet coffee stores remains
fragmented,  the Company  competes  directly with the market leader,  Starbucks,
among   others.   Starbucks  is  rapidly   expanding   geographically   and  has
substantially greater financial, marketing and other resources than the Company.
Other competitors,  some of which may have greater financial and other resources
than the  Company,  may also enter the  markets in which the  Company  currently
operates or intends to expand.

     The  Company's  bagel  products  compete  directly  against  all bakery and
restaurant   outlets  that  serve  bagels,   including  the  bakery  section  of
supermarkets,  and a growing number of bagel bakeries.  Although  competition in
the bagel market is  fragmented,  the Company  competes  and, in the future will
increasingly  compete with Einstein/Noah  Bagel Corp., a Colorado based retailer
with over 550 stores,  Bruegger's Bagels, a Vermont based retailer with over 300
stores, and MBC, which,  however, the Company has agreed to acquire. In addition
to current  competitors,  one or more new major  competitors with  substantially
greater  financial,  marketing,  and operating  resources than the Company could
enter the  market at any time and  compete  directly  against  the  Company.  In
addition,  in  virtually  every  major  metropolitan  area in which the  Company
operates or expects to enter, local or regional competitors already exist.

     The Company competes against other specialty  retailers and restaurants for
store  sites,  and there can be no  assurance  that  management  will be able to
continue to secure  adequate sites at acceptable  rent levels.  The Company will
also face  competition from franchisors in its industry and other industries for
the sale of franchises,  many of which have substantially  greater financial and
technical  resources,  marketing  capabilities  and experience than the Company.
There can be no assurance that the Company will be able to compete  successfully
against these competitors in securing desirable franchisees.

     GEOGRAPHIC  CONCENTRATION;  FLUCTUATIONS IN REGIONAL  ECONOMIC  CONDITIONS.
Most of the Company's stores are currently  located in the  northeastern  United
States, with a significant  concentration located in New York City. As a result,
the Company's success will depend,  among other matters,  upon factors affecting
general economic conditions and discretionary  consumer spending in this region.
Any economic  downturn or  reduction  in consumer  spending in this region could
have a material  adverse  effect on the Company.  See "Proposed  Acquisition  of
Manhattan  Bagel,  Inc." below.  This  acquisition  would broaden the geographic
scope of operations of franchisees of the Company.


                                       7
<PAGE>


     SEASONAL  FLUCTUATIONS AND QUARTERLY OPERATING RESULTS.  Historically,  the
Company's operations have been seasonal, with the lowest sales and profitability
occurring  in the first  quarter,  reflecting  decreased  traffic as a result of
inhospitable  winter weather and fewer daylight hours. The Company's  results of
operations  may also fluctuate from quarter to quarter in the future as a result
of the amount and timing of sales contributed by new and acquired stores and the
integration of new stores into the  operations of the Company,  as well as other
factors including marketing  programs.  The addition of a large number of stores
as is  anticipated  with the  Company's  store  expansion  program can therefore
significantly affect results of operations on a quarter by quarter basis.

     FLUCTUATIONS IN AVAILABILITY AND COST OF GREEN COFFEE.  The Company depends
upon  both its  outside  brokers  and its  direct  contacts  with  exporters  in
countries of origin for the supply of its primary raw  material,  green  coffee.
Coffee is the world's second  largest traded  commodity and its supply and price
are  subject to  volatility  beyond the  control or  influence  of the  Company.
Although  most  coffee  trades in the  commodity  market,  coffee of the quality
sought by the  Company  tends to trade on a  negotiated  basis at a  substantial
premium above commodity coffee pricing,  depending upon the supply and demand at
the time of  purchase.  Supply and price can be affected by multiple  factors in
the producing countries,  including weather, political, and economic conditions.
In addition,  green  coffee  prices have been  affected in the past,  and may be
affected  in  the  future,   by  the  actions  of  certain   organizations   and
associations,  such as the International  Coffee Organization or the Association
of Coffee Producing  Countries,  that have  historically  attempted to establish
commodity  prices of green coffee through  agreements  creating export quotas or
restricting  coffee  supplies  worldwide.  No  assurance  can be given that such
organizations  (or others) will not succeed in raising green coffee  prices,  or
that,  if so, the Company will be able to maintain its gross  margins by raising
its prices to its  customers.  Increases in the price of green  coffees,  or the
unavailability  of adequate  supplies of green coffees of the quality  sought by
the Company, whether due to the failure of its suppliers to perform,  conditions
in the coffee-producing  countries, or otherwise,  could have a material adverse
effect on the Company's results of operations.

     To mitigate the risks  associated  with  increases in coffee  prices and to
allow greater predictability in the prices the Company pays for its coffees over
extended periods of time, the Company typically enters into fixed-price purchase
commitments  for a portion  of its green  coffee  requirements.  There can be no
assurance that these  activities will  successfully  protect the Company against
the  risks of  increases  in coffee  prices or that they will not  result in the
Company's  payment of substantially  more for its supply of coffee than it would
have been required to pay absent such activities.

     LACK OF PRODUCT  DIVERSIFICATION.  The Company's business  historically has
been centered around essentially one product,  coffee. Until 1997, the Company's
operations had been limited to the purchase and roasting of green  coffees,  and
the  sale of whole  bean  coffees  and  coffee  beverages,  along  with  related
products,  through its specialty coffee cafes.  Despite the Company's entry into
the bagel industry,  any material  decrease in demand for specialty coffee could
have a material adverse effect on the Company's business,  operating results and
financial condition.

     AUTHORIZATION   OF  PREFERRED   STOCK.   The   Company's   Certificate   of
Incorporation authorizes the issuance of preferred stock with such designations,
rights and  preferences as may be determined  from time to time by the Company's
Board of Directors.  Accordingly,  the Board of Directors is empowered,  without
stockholder  approval,  to issue  preferred  stock with  dividend,  liquidation,


                                       8
<PAGE>


conversion, voting or other rights which could adversely affect the voting power
or other  rights of the  holders  of the Common  Stock.  Pursuant  thereto,  the
Company,  at June 28,  1998,  had  73.5  shares  of  Series  B  Preferred  Stock
outstanding.  Issuance of the preferred  stock could be utilized,  under certain
circumstances,  as a method of discouraging,  delaying or preventing a change in
control of the Company.  Although the Company has no present  intention to issue
additional new shares of its preferred stock, there can be no assurance that the
Company will not do so in the future.

     ABSENCE OF CASH DIVIDENDS. The Company has paid no cash dividends on any of
its shares of capital stock since its inception and at the present time does not
anticipate paying dividends on the Common Stock in the foreseeable  future.  Any
future  dividends  will  depend on the  earnings,  if any, of the  Company,  its
financial requirements, contractual commitments and other factors.

     IMPACT  OF  GOVERNMENTAL  REGULATION  ON  THE  COMPANY'S  OPERATIONS.   The
Company's  operations  and  properties  are  subject  to  regulation  by various
federal,  state, and local government  entities and agencies.  The operations of
the  Company's  facilities  are  subject to various  federal,  state,  and local
environmental laws and workplace  regulations,  including but not limited to the
Occupational  Safety and Health Act, the Fair Labor Standards Act, the Clean Air
Act, and the Clean Water Act. The Company  believes  that its current  legal and
environmental  compliance  controls adequately address such concerns and that it
is in substantial  compliance  with applicable  laws and  regulations.  However,
compliance  with, or violation of, current and future laws or regulations  could
require material  expenditures by the Company or otherwise  adversely affect the
Company's business or financial results.

     PRODUCT  LIABILITY;  PRODUCT  RECALLS.  The  Company  may be  liable if the
consumption  of any  of its  products  causes  injury,  illness  or  death.  The
Company's  current  management  is not aware of any material  product  liability
judgment against the Company.  However, a product liability judgment against the
Company  could have a  material  adverse  effect on the  Company's  business  or
financial results.

     TRADEMARKS  AND OTHER  PROPRIETARY  RIGHTS.  The Company  believes that its
trademarks  and other  proprietary  rights are  important to its success and its
competitive position.  Accordingly, the Company devotes substantial resources to
the  establishment  and  protection of its trademarks  and  proprietary  rights.
However, the actions taken by the Company may be inadequate to prevent imitation
of its products by others or to prevent others from claiming violations of their
trademarks and proprietary rights by the Company. In addition, others may assert
rights in the Company's trademarks and other proprietary rights.

     SHARES ELIGIBLE FOR FUTURE SALE. Sales of a substantial number of shares of
Common Stock into the public market  following the date of this Prospectus could
materially adversely affect the prevailing market price for the Common Stock. As
of the date of this prospectus,  there will be 15,638,570 shares of Common Stock
outstanding.  Excluding the 2,271,092 shares being registered hereby for sale by
the Selling Shareholders,  __________ of such shares are "restricted securities"
("Restricted  Shares") pursuant to Rule 144 promulgated under the Securities Act
of 1933,  as amended  (the  "Securities  Act").  Absent  registration  under the
Securities  Act, the sale of such shares is subject to Rule 144, as  promulgated
under the Securities Act. In general, under Rule 144, subject to satisfaction of
certain other conditions,  a person,  including an affiliate of the Company, who
has beneficially  owned Restricted  Shares of Common Stock for at least one year
is entitled to sell, within any three-month period, a number of shares that does
not exceed the greater of 1% of the total number of outstanding


                                       9
<PAGE>


shares of the same  class,  or if the  Common  Stock is quoted  on  NASDAQ,  the
average weekly trading volume during the four calendar weeks preceding the sale.
A person who has not been an  affiliate of the Company for at least three months
immediately  preceding  the sale and who has  beneficially  owned the  shares of
Common  Stock for at least two years is entitled to sell such shares  under Rule
144 without regard to any of the volume limitations described above.

     LISTING AND  QUALIFICATION  ON NASDAQ.  The Common  Stock of the Company is
currently  traded in the  NASDAQ  National  Market  and is quoted on the  NASDAQ
System under symbol "NWCI."  Continuation  of quotations on NASDAQ is subject to
continued  compliance with requirements imposed by NASDAQ. The Company presently
meets all minimum maintenance standards, and believes it will continue to do so.
However,  if the  Company's  Common  Stock is no longer  quoted on  NASDAQ,  the
liquidity of the Common Stock offered hereby would be adversely affected.


                                   THE COMPANY

     New World  Coffee & Bagels,  Inc.  ("New  World"  or the  "Company")  owns,
operates and franchises coffee bars and integrated coffee bar/bagel  bakeries in
New  York,  New  Jersey,  Connecticut,  Pennsylvania,  Maryland,  Massachusetts,
Florida and Germany. The Company's coffee operations are vertically  integrated,
with the Company purchasing beans from around the world which are roasted in its
Connecticut plant and then supplied to both Company-owned and franchised stores.

     The  Company  opened  its first  coffee  bar in 1993.  In 1997 the  Company
launched its  franchising  program and its integrated  coffee  bar/bagel  bakery
concept.  Since launching its franchising  program and coffee  bar/bagel  bakery
concept,  the Company has signed  franchise  agreements in New York, New Jersey,
Maryland,   Pennsylvania,   Massachusett  and  Florida,  its  first  supermarket
franchise,   its  first  international  franchise,  and  its  first  co-branding
franchise.

     The Company  differentiates  itself  from coffee bars or bagel  bakeries by
offering an integrated  coffee  bar/bagel  bakery serving fresh roasted coffees,
fresh brewed coffee and specialty beverages,  fresh baked bagels, fresh prepared
bagel  sandwiches,  pastries and desserts.  This  integrated  concept allows the
Company's  stores to capture  all three day  parts,  i.e.  breakfast,  lunch and
afternoon/evening  neighborhood  gathering  place  compared  to  coffee-only  or
bagel-only retailers which generally capture two day parts.

     The Company is in the process of  converting  its  existing  coffee bars to
integrated coffee bar/bagel  bakeries,  which the Company anticipates would lead
to substantial  increases in same store sales. In addition,  New World is in the
process of  converting a number of its  Company-owned  operations  to franchises
which the  Company  anticipates  would  improve  operations  at such  stores and
generate  significant cash from such sales. The Company  anticipates  that, over
time, the  substantial  majority of its existing stores will be converted to the
coffee  bar/bagel  bakery  format  and to  franchised  operations  and  that the
acquisition and  development of additional  stores shall be carried out only for
the purpose of selling and franchising of the same.

     As of June 28, 1998 there were 34 Company-owned  and 7 franchised stores in
operation. In addition, there were 36 franchises signed but not yet 


                                       10
<PAGE>


operating.

     The U.S. coffee market has broad and deep  demographics.  Fifty-six percent
of American  adults  drink coffee and they drink an average of 3.5 cups per day,
according  to the  National  Coffee  Association  of U.S.A.,  Inc.'s 1996 Winter
Coffee Study. The gourmet coffee segment of the industry has experienced  strong
growth over the past decade and is expected to continue to grow  through the end
of the  century.  According  to the  Specialty  Coffee  Association  of  America
("SCAA"),  the market for gourmet  coffee nearly  doubled  during the 1980s,  as
retail sales grew from  approximately $763 million in 1979 to approximately $2.0
billion in 1994.  According to the SCAA the gourmet coffee  industry is expected
to approach  $5.0  billion in retail  sales by the year 2000 and coffee  stores,
including  espresso carts and kiosks,  will be the fastest growing  distribution
channel.  The  consumption of specialty  coffee drinks is also growing  rapidly,
with the percent of U.S. population drinking cappuccino increasing 42% from 1995
to 1996. The Company believes these are the most up to date reports available on
the specialty coffee industry.

     The  Company  believes  that the U.S.  bagel  market is large,  growing and
fragmented. According to the American Bagel Association sale of bagels has grown
rapidly,  from $429  million in 1993 to $2.3 billion in 1996.  Industry  sources
estimate  that the  bagel  market  is  growing  by  approximately  20% per year.
According to the NPD Group, an independent research organization, the per capita
consumption  of bagels rose 83%,  from 14 per person in 1993 to an  estimated 26
per person in 1996.

     Management  believes  this growth has been  driven by (i) greater  consumer
awareness and  appreciation of gourmet coffee and fresh baked bagels as a result
Of their increasing  availability,  (ii) increasing demand for all fresh premium
food products  where the  differential  in price from the  commercial  brands is
small compared to the improvement in product  quality and taste,  (iii) a switch
by  consumers  to low fat  baked  items  such as  bagels  from  high  fat  fried
alternatives, and (iv) the popularity of coffee bars as gathering places.

     The goal of New World Coffee is to become a leading coffee bar/bagel bakery
chain in each  market  in which  it  operates.  Each  element  of the  Company's
strategy is designed to differentiate  and reinforce New World's brand identity,
to engender  customer  loyalty and to position  the Company as a leading  coffee
bar/bagel bakery franchisor.

     The Company was  incorporated  in Delaware in October  1992.  The Company's
executive  offices are located at 379 West Broadway,  New York, New York, 10012,
and its telephone number is (212) 343-0552.


              PROPOSED ACQUISITION OF MANHATTAN BAGEL COMPANY, INC.

     On July 28, 1998, the Company  entered into an  acquisition  agreement (the
"Agreement")  for the  purchase of  Manhattan  Bagel  Company,  Inc.,  Debtor in
Possession,  a  New  Jersey  Corporation  ("MBC").  MBC  filed  a  petition  for
reorganization  under Chapter 11 of the  Bankruptcy  Code in 1997. MBC presently
franchises,  licenses or operates over 305 bagel stores and  manufactures  bagel
dough and cream  cheese  products  at plants in  Eatontown,  New  Jersey and Los
Angeles, California.

     The acquisition  would  represent a substantial  expansion of the Company's
operations and would  increase the Company's  store base by  approximately  700%


                                       11
<PAGE>


with the addition of  approximately  290 franchised and 15 company owned stores,
which generate  approximately  $120 million in annual sales.  As a result of the
addition of this  franchise  base the Company  should  experience a  significant
increase in ongoing royalty income. In addition, the Company should experience a
significant increase in revenues from the addition of the company owned stores.

     The Company plans to integrate  its growing  franchise  operation  with the
existing franchise operation of MBC. The Company may experience  difficulties in
dealing with the MBC franchisee  base as to its current issues with MBC,  and/or
the upgrading of its reporting and control  equipment and the  introduction  and
promotion of the Company's premium coffees. The Company believes that it has the
resources,  including  personnel,  to manage these relationships in a successful
manner.

     The acquisition would also expand the Company's manufacturing facilities by
the addition of two operating bagel  dough/cream  cheese  production  facilities
located in New Jersey and California, which primarily supply the Manhattan Bagel
franchise  base.  As a result,  the  Company  should  experience  a  significant
increase in factory revenues of  approximately  $25 million  annually,  based on
historical operations. The Company has not had experience concerning bagel/cream
cheese  plant  operations,  but  believes  that  management  of MBC who  will be
directly in charge of these operations will provide significant expertise.

     Furthermore,  New World's coffee factory sales are projected to increase by
supplying coffee to the Manhattan Bagel franchise base, which currently purchase
significant  amounts of coffee from third party  vendors.  The Company  believes
that the sale of its premium coffees by the MBC franchisees and the expansion of
their coffee  product line will enhance their sales and  operations.  Similarly,
the Company also anticipates  supplyingits coffee & bagel stores with bagels and
cream  cheese  from the MBC plants,  resulting  in a  corresponding  increase in
Manhattan Bagel's factory sales.

     The agreement  includes the  acquisition  of Manhattan  Bagel's  management
infrastructure.  The Company  expects to realize  significant  savings  from the
consolidation of general and administrative expenses of New World and MBC.

     The Company  projects the  acquisition  to be  accretive  to its  earnings.
Assuming the acquisition, the approval of a reorganization plan, the benefits of
cross selling and the consolidation of general and  administrative  overhead had
occurred  at the  beginning  of each  period,  the  transaction  would have been
significantly  accretive on a pro forma basis for the first and second  quarters
of 1998. The pro forma analysis does not purport to be indicative of the results
that  actually  would have been  obtained if the  combined  operations  had been
conducted during the periods presented,  nor does it purport to be indicative of
future periods of the combined operations.

     Separately,  New World has  received  proxies,  exercisable  under  certain
circumstances,  for  approximately 2 million shares or approximately  27% of the
outstanding  voting stock of MBC (prior to exercise of warrant discussed below).
New World has also received a warrant,  exercisable under certain circumstances,
to purchase 4 million shares of newly issued shares,  representing approximately
35% of the outstanding  voting stock following such exercise,  of MBC.  Assuming
exercise  of the  warrant,  the above  would  give New World a right to vote the
majority of the outstanding common stock of MBC under certain circumstances.

     The total cost of the acquisition is presently  estimated at  approximately
$20  million  including  a  combination  of cash  and  common  stock  to be made
available to the creditors of MBC, and the assumption of certain  liabilities to


                                       12
<PAGE>


MBC creditors.  The Agreement,  which is subject to bankruptcy  court approvals,
requires New World to provide and assume  certain  debt.  In addition  under the
Agreement,  New  World  represents  that it has  received  an  equity  financing
commitment of two million dollars.  This equity  commitment is from an affiliate
of an existing institutional investor in the Company.

     There is no assurance as to when such acquisition will be consummated or as
to the  final  terms of the  acquisition,  in that the  same may be  subject  to
changes by interaction  between the Company,  MBC, the Bankruptcy  Court and the
various creditors of MBC. Accordingly, it is possible that the Company may agree
to a final plan of reorganization  which involves acquisition costs in excess of
those set forth in the  Agreement,  although the Company has no obligation to do
so. See "Risk Factors".


                                 USE OF PROCEEDS

     The proceeds of the shares of Common  Stock  offered by the Company will be
used for  general  corporate  purposes.The  Company  will not receive any of the
proceeds  of the shares of Common  Stock sold by the Selling  Shareholders.  See
"Plan of Distribution"


                              SELLING SHAREHOLDERS

     The  following  table  sets  forth the  number  of  shares of Common  Stock
beneficially  owned by each of the Selling  Shareholders  as of the date of this
Prospectus,  the number of shares (the "Shares")  covered by this Prospectus and
the  amount and  percentage  ownership  of the  Selling  Shareholders  after the
offering  assuming  all the shares  covered by this  Prospectus  are sold by the
Selling  Shareholders.  Except as otherwise indicated by footnote below, none of
the  Selling  Shareholders  has had  any  position,  office  or  other  material
relationship with the Company within the past three years other than as a result
of the ownership of the Shares or other securities of the Company.



                                       13
<PAGE>



                           COMMON STOCK                     COMMON STOCK
                           BENEFICIALLY                     BENEFICIALLY
                           OWNED PRIOR TO      NUMBER OF    OWNED AFTER
                           THE OFFERING/3/     SHARES       THE OFFERING
NAME OF SELLING            ----------------    REGISTERED   ------------
SHAREHOLDER                NUMBER   PERCENT    HEREUNDER    NUMBER   PERCENT/1/
- ---------------            ------   -------    ---------    ------   ----------

Craig Ackerman/5/           8,000       /4/        5,000     3,000          /4/
                                                                           
Lawrence D. Altschul          /2/       /2/       19,039       /2/          /2/
                                                                           
Francis Anderson            3,150       /4/        2,150     1,000          /4/
                                                                           
John Apgar/5/                 /2/       /2/        2,500       /2/          /2/
                                                                           
Darin Barker                5,688       /4/        2,188     3,500          /4/
                                                                           
Ann W. Bell                27,500       /4/       27,500         0            0
                                                                           
Alan Bienhacker             5,695       /4/        2,195     3,500          /4/
                                                                           
Max Blisko                  5,500       /4/        5,500         0            0
                                                                           
Solomon Blisko &                                                           
Carol Blisko                5,500       /4/        5,500         0            0
Benjamin Bollag            71,932       /4/       68,750     3,182          /4/
                                                                           
Michael Bollag             83,123       /4/       68,750    14,373          /4/
                                                                           
Christopher                 5,688       /4/        2,188     3,500          /4/
Brothers                                                                   



                                       14
<PAGE>


                                                                           
A. Eugene Case                /2/       /2/       45,430       /2/          /2/
                                                                           
Timothy Cherney             6,600       /4/        6,600         0            0
IRA                                                                        
                                                                           
James Cobb &               11,000       /4/       11,000         0            0
Caren Cobb                                                                 
                                                                           
William S. Cohen            5,500       /4/        5,500         0            0
                                                                           
Congregation               44,000       /4/       44,000         0            0
Ohel Yonah                                                                 
                                                                           
Continental Capital        32,050       /4/       32,050         0            0
                                                                           
John Corcoran/5/            3,500       /4/        2,500     1,000          /4/
                                                                           
Karen Ann Covais              950       /4/          950         0            0
                                                                           
Timothy DeTraglia/5/       34,299       /4/        7,500    26,799          /4/
Dominion Income           265,526       1.8      265,526         0            0
Management Corp.                                                           
                                                                           
Paul Dorfman                  148       /4/          148         0            0
                                                                           
Farangis Eghbali            5,500       /4/        5,500         0            0
                                                                           
Glenn Egli &               11,000       /4/       11,000         0            0
Dorothy Egli, TTEE                                                    
Egli Trust                                                  
                                                            
Entrepreneurial         1,142,857       7.9      571,429   571,428          3.7
Investors Ltd.                                              
                                                            
Equity Services            57,143       /4/       57,143         0            0
Ltd.                                                                        



                                       15
<PAGE>


                                                                            
Michael Fenton              7,438         0        4,438     3,000          /4/
                                                                            
Florence Fernandez/5/       3,000       /4/        3,000         0            0
                                                                            
James Flaum                   /2/       /2/        8,800       /2/          /2/
                                                                            
Dr.Prabhakar                  /2/       /2/       39,996       /2/          /2/
Guniganti                                                              
                                                            
John Hatsopoulos          12,385        /4/       12,385         0            0
                                                                            
Beverly Ord                                                                 
Houston                    5,500        /4/        5,500         0            0
                                                                            
Scott Jennings/5/          3,300        /4/        2,500       800          /4/
                                                                            
Harry & Rosalind          11,000        /4/       11,000         0            0
Kabo                                                                        
                                                                            
Allan B. Kachel           11,000        /4/       11,000         0            0
                                                                            
Robin B. Kachel           11,000        /4/       11,000         0            0
                                                                            
Frances Kehoe                475        /4/          475         0            0
                                                                            
KLM Private                                                                 
Funding, Inc.             90,909        /4/       90,909         0            0
                                                                            
Harvey Kohn               87,903        /4/       44,384    43,519          /4/
Michael Konig,            33,750        /4/       33,750         0            0
PC                                                                          
                                                                      
Raymond Kralovic,          27,500       /4/       27,500         0            0
FB0 Kralovic Trust                                         
Ronald M. Krinick         100,580       /4/       38,500    62,080          /4/
                                                                          
Barry Levine/5/           125,048       /4/       45,048    80,000          /4/



                                       16
<PAGE>


                                                                          
Steven Lorber                 /2/       /2/        5,500       /2/          /2/
Christine Lordi/5/            /2/       /2/        2,500       /2/          /2/
                                                                          
Lewis Mason                 8,438       /4/        4,438     4,000          /4/
                                                                          
Robert & Nancy              7,700       /4/        7,700         0            0
McGuire                                                                   
                                                                          
Douglas B. McLagan         61,000       /4/       11,000    50,000          /4/
                                                                          
Skip & Carla               11,000       /4/       11,000         0            0
Mendelson                                                                 
                                                                          
Steven Meyer                  /2/       /2/        2,500       /2/          /2/
                                                                          
David & Debbie                /2/       /2/        5,500       /2/          /2/
Morris                                                                    
                                                                          
Kay Murcer                    /2/       /2/       22,000       /2/          /2/
                                                                          
Nancy Murdocco              1,200       /4/          950       250          /4/
                                                                          
Jerold Novack/5/          297,981       2.0       18,333   279,648          1.8
                                                                          
Sheldon Rabin                 /2/       /2/       48,400       /2/          /2/
IRA Rollover                                                              
                                                                          
Rahn and Bodmer            50,850       /4/       49,500     1,350          /4/
                                                                          
David Rosensaft            27,500       /4/       27,500         0            0
& Debra Braverman                                                         
                                                                          
Steven Rubel                  /2/       /2/        4,015       /2/          /2/
Morris & Elaine            27,500       /4/       27,500         0            0
Rubin                                                                     
                                                                          
Brunelle Salamon              725       /4/          475       250          /4/



                                       17
<PAGE>


Michael Schmerin           22,000       /4/       22,000         0            0
                                                                          
Michael L. Shinn           11,000       /4/       11,000         0            0
                                                                          
Alan and Judy                 /2/       /2/      210,526       /2/          /2/
Shapiro                                                                   
                                                                          
Darla Southworth/5/           /2/       /2/        1,500       /2/          /2/
                                                                          
Robert Spira,               1,650       /4/        1,650         0            0
Trustee,Benjamin                                                          
Spira Irrev. Trust                                                        
                                                                          
Lawrence Stanton/5/         9,800       /4/        6,500     3,300          /4/
                                                                          
Paul Stark                  3,252       /4/        3,252         0            0
                                                                          
Cary Sucoff                89,359       /4/       44,384    44,975          /4/
CW Sunday                   4,400       /4/        4,400         0            0
                                                                          
Robert Williams/5/        125,048       /4/       45,048    80,000          /4/
                                                                           
                                                                           
                                                                   

/1/  Assumes the sale of all shares being registered.

/2/  To be provided by amendment hereto.

/3/  Includes  shares  purchasable  under option or warrant  contracts  with the
Company.

/4/  Less than 1%.

/5/  Employee of the Company.



                                       18
<PAGE>




                              PLAN OF DISTRIBUTION

     The sale of Shares by the Selling Shareholders may be effected from time to
time in private transactions or in the over-the-counter market at prices related
to the prevailing prices of the Shares on the NASDAQ-NMS at the time of the sale
or at negotiated prices.  The Selling  Shareholders may effect such transactions
by selling to or through one or more broker-dealers, and such broker-dealers may
receive  compensation  in the form of  underwriting  discounts,  concessions  or
commissions  from the Selling  Shareholders.  The Selling  Shareholders  and any
broker-dealers   that   participate  in  the   distribution  may  under  certain
circumstances  be  deemed  to  be  "underwriters"  within  the  meaning  of  the
Securities  Act, and any  commissions  received by such  broker-dealers  and any
profits  realized  on  the  resale  of  Shares  by  them  may  be  deemed  to be
underwriting discounts and commissions under the Securities Act. The Company and
the Selling  Shareholders  may agree to indemnify  such  broker-dealers  against
certain  liabilities,   including  liabilities  under  the  Securities  Act.  In
addition,   the  Company  has  agreed  to  indemnify   certain  of  the  Selling
Shareholders  with respect to the Shares of Common Stock offered  hereby against
certain liabilities, including certain liabilities under the Securities Act.

     To the extent required under the Securities Act, a supplemental  Prospectus
will be  filed,  disclosing  (a) the  name of any such  broker-dealers,  (b) the
number of shares  involved,  (c) the price at which such  shares are to be sold,
(d)  the  commissions   paid  or  discounts  or  concessions   allowed  to  such
broker-dealers,  where applicable,  (e) that such broker-dealers did not conduct
any investigation to verify the information set out or incorporated by reference
in this  Prospectus,  as  supplemented,  and (f)  other  facts  material  to the
transaction.

     Each Selling  Shareholder  may be subject to  applicable  provisions of the
Exchange  Act and the  rules  and  regulations  thereunder,  including,  without
limitation,  Regulation M, which provisions may limit the timing of purchases of
any of the securities by the Selling Shareholders.

     There is no assurance that any of the Selling Shareholders will sell any of
the Shares.

     The  Company  has agreed to pay  certain  costs and  expenses  incurred  in
connection with the  registration of the Shares offered hereby,  except that the
Selling Shareholders shall be responsible for all selling commissions,  transfer
taxes and related charges in connection with the offer and sale of such Shares.

     The Company  proposes to keep the  registration  statement  relating to the
offering  and  sale  by the  Selling  Shareholders  of the  Shares  continuously
effective  until  such date as such  Shares may be resold  without  registration
under the provisions of the Securities Act, under Rule 144 thereof or otherwise,
but the Company may, at such time as it determines,  file an amendment to remove
any unsold Shares.

     The Company may offer its shares of Common  Stock in the same manner as the
offering by the Selling Shareholders, and in addtion, may offer the shares to


                                       19
<PAGE>


certain employees, to certain vendors and to satisfy other indebtedness.

DESCRIPTION OF CAPITAL STOCK

     The authorized  capital stock of the Company consists of 20,000,000  shares
of Common  Stock,  $0.001 par value,  and 2,000,000  shares of Preferred  Stock,
$0.001 par value. As of August 13, 1998 15,410,974  shares of Common Stock,  and
73.5 shares of Series B Preferred Stock were outstanding.

COMMON STOCK

     The  holders  of  Common  Stock are  entitled  to one vote per share on all
matters  to be  voted  on by  stockholders  and are  entitled  to  receive  such
dividends,  if  any,  as may be  declared  from  time-to-time  by the  Board  of
Directors  from  funds  legally  available  therefor,  subject  to the  dividend
preferences of the Preferred  Stock,  if any. Each member of the Company's Board
of  Directors  stands for  election  at each  annual  meeting  of the  Company's
stockholders.  Upon  liquidation or  dissolution of the Company,  the holders of
Common  Stock  are  entitled  to  share  ratably  in all  assets  available  for
distribution  after payment of liabilities  and  liquidation  preferences of the
Preferred Stock, if any. Holders of Common Stock have no preemptive  rights,  no
cumulative  voting  rights and no rights to convert  their Common Stock into any
other  securities.  Any action taken by holders of Common Stock must be taken at
an  annual or  special  meeting  and may not be taken by  written  consent.  The
outstanding  shares of Common  Stock are,  and the shares of Common  Stock to be
outstanding  upon  the  completion  of the  offering  will  be,  fully  paid and
nonassessable.

PREFERRED STOCK

     The  Company's  authorized  capital  stock  includes  2,000,000  shares  of
Preferred Stock, $.001 par value per share. As of June 28, 1998, the Company had
no shares of  Preferred  Stock  outstanding  except for 73.5  shares of Series B
Preferred Stock described  below.  The Board of Directors of the Company has the
authority,  without shareholder approval, to issue the Preferred Stock in one or
more series and to fix the relative rights and preferences thereof. The terms of
such  Preferred  Stock could  include the right to vote,  separately or with any
other series of Preferred  Stock,  on any  proposed  amendment to the  Company's
Certificate of Incorporation or any other proposed  corporate action,  including
business combinations and other transactions. Such rights could adversely affect
the voting power of the holders of Common Stock. In addition, the ability of the
Company to issue the authorized but unissued  shares of Preferred Stock could be
utilized to impede a change in control of the Company.

SERIES B PREFERRED STOCK

     The Series B Preferred Stock ranks: (i) junior to any other class or series
of capital stock of the Company  hereafter created  specifically  ranking by its
terms  senior to the  Series B  Preferred  Stock  (collectively,  the  "Senior B
Securities");  (ii) prior to all the Common  Stock;  (iii) prior to any class or
series of  capital  stock of the  Company  hereafter  created  not  specifically
ranking by its terms  senior to or on parity with any Series B  Preferred  Stock
(collectively with the Common Stock, "Junior B Securities"); (iv) on parity with
any  class  or  series  of  capital  stock  of  the  Company  hereafter  created
specifically  ranking by its terms on parity with the Series B  Preferred  Stock
("Parity  B  Securities")  in  each  case as to  distributions  of  assets  upon
liquidation,  dissolution  or winding up of the  Company,  whether  voluntary or


                                       20
<PAGE>


involuntary.

     The Series B Preferred  Stock bears no dividends  and the holders of shares
of Series B Preferred  Stock shall not be entitled to receive  dividends  on the
Series B Preferred Stock.

     In the event of any liquidation,  dissolution or winding up of the Company,
either  voluntary or involuntary,  the Holders of Series B Preferred Stock shall
be entitled  to receive,  immediately  after any  distributions  to the Senior B
Securities  required  by  the  Company's  Certificate  of  Incorporation  or any
certificate  of  designation,  and prior in  preference to any  distribution  to
Junior B Securities but in parity with any  distribution to Parity B Securities,
an amount per share  equal to the sum of (i)  $11,800  (the  "Original  Series B
Issue Price") for each outstanding share of Series B Preferred Stock and (ii) an
amount  equal to eight  percent  (8%) of the  Original  Series B Issue Price per
annum (the "Series B Premium")  for the period that has passed since the date of
issuance (the "Issue Date") of Series B Preferred Stock by the Company.

     Each record  Holder of Series B Preferred  Stock shall be entitled  (at the
times and in the amounts set forth below) and subject to the Company's  right of
redemption  under  certain  circumstances  to convert  whole or (if necessary to
convert the maximum amount  allowable)  fractional  shares of Series B Preferred
Stock as follows.  Beginning on the first day  following  the  termination  of a
six-month lock-up period (the "Initial  Conversion  Gate"),  each Holder accrued
the right to convert  into  Common  Stock up to 20% of the  aggregate  number of
shares of Series B Preferred  Stock  issued to such  Holder,  and for each month
that expires  thereafter,  Holder shall accrue (the "Accrual Rate") the right to
convert an additional  20% of the shares of the Series B Preferred  Stock issued
to such Holder (the number of shares that may be converted  at any time,  in the
aggregate, is herein referred to as the "Conversion Quota"), all at the Series B
Conversion  Rate (as  defined  below).  In the event that  Holder  elects not to
convert its full Conversion Quota during any month, the unconverted amount shall
be carried forward and added to the Conversion Quota. Each Holder may, from time
to time, convert any portion of the Conversion Quota; provided, however, that in
no event shall  Holder  convert  during any month more than 25% of the shares of
Series B Preferred Stock issued to Holder.  The Initial Conversion Gate and each
subsequent  one month  period  referenced  above  are  hereinafter  referred  to
singularly as a Conversion  Gate. At the applicable  Conversion  Gate and at any
time  thereafter,  the  percentage  of Series B Preferred  Stock  issued to such
Holder which is available for conversion as set forth above is convertible  into
that  number of  fully-paid  and  non-assessable  shares of Common  Stock of the
Company  calculated in accordance with a formula set forth in the Certificate of
Designation of Series B Preferred Stock (the "Series B Conversion Rate").

     The  Holders  of  the  Series  B  Preferred  Stock  have  no  voting  power
whatsoever, except as provided by Delaware Law.

WARRANTS

     As of June 28,  1998,  the  Company  had _______  warrants  outstanding  to
purchase  Common Stock.  These warrants have exercise  prices ranging from $__ -
$__ per share and have terms ranging from __ to __ years.


                                 TRANSFER AGENT

     The transfer  agent for the Common Stock is American Stock Transfer & Trust


                                       21
<PAGE>


Company. The address and telephone number of the transfer agent are:

                              American Stock Transfer & Trust Company
                              40 Wall Street
                              New York, NY 10005
                              (718) 921-8261


                                  LEGAL MATTERS

     Certain  legal  matters in  connection  with the sale of the  Common  Stock
offered  hereby will be passed upon for the Company by Hollenberg  Levin Solomon
Ross Belsky & Daniels, LLP, Garden City, New York.


                                     EXPERTS

     The financial  statements  of the Company for the years ended  December 29,
1996 and December 28, 1997 incorporated in this Prospectus by reference from the
Company's  Form  10-KSB,  as filed  with the SEC on April  13,  1998,  have been
audited by Arthur Andersen LLP, independent public accountants,  as indicated in
their report with respect thereto,  and are incorporated herein in reliance upon
the authority of said firm as experts in accounting  and auditing in giving said
report.


                      DISCLOSURE OF COMMISSION POSITION ON
                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Registrant's Certificate of Incorporation limits, to the maximum extent
permitted  by Delaware  Law, the  personal  liability of directors  for monetary
damages  for  breach  of  their  fiduciary   duties  as  directors  (other  than
liabilities arising from acts or omissions which involve intentional misconduct,
fraud or knowing  violations of law or the payment of distributions in violation
of Delaware Law). The  Certificate of  Incorporation  provides  further that the
Company  shall  indemnify  to the fullest  extent  permitted by Delaware Law any
person made a party to an action or  proceeding  by reason of the fact that such
person was a director, officer, employee or agent of the Company. Subject to the
Company's  Certificate  of  Incorporation,  the Bylaws  provide that the Company
shall  indemnify  directors  and officers for all costs  reasonably  incurred in
connection with any action, suit or proceeding in which such director or officer
is made a party by virtue  of his or her being an  officer  or  director  of the
Company  except where such director or officer is finally  adjudged to have been
derelict in the performance of his or her duties as such director or officer.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors,  officers and controlling  persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion of the  Commission  such  indemnification  is against public
policy as expressed in the Securities Act and is, therefore, unenforceable.



                                       22
<PAGE>

     No dealer,  salesman or any other  person has been  authorized  to give any
information or to make any  representations  other than those  contained in this
Prospectus,  and, if given or made, such information or representations must not
be relied on as having been authorized by the Company.  This Prospectus does not
constitute an offer to sell or a solicitation  of an offer to buy, by any person
in any  jurisdiction  in which it is unlawful for such person to make such offer
or  solicitation.  Neither  the  delivery  of this  Prospectus  nor  any  offer,
solicitation or sale made  hereunder,  shall under any  circumstances  create an
implication that the information  herein is correct as of nay time subsequent to
the date of the Prospectus.


- --------------------------------------------------------------------------------

                                TABLE OF CONTENTS


                                                                            PAGE
                                                                            ----

AVAILABLE INFORMATION .................................................       2
INCORPORATION OF CERTAIN
  DOCUMENTS BY REFERENCE ..............................................       2
FORWARD-LOOKING STATEMENTS ............................................       3
PROSPECTUS SUMMARY ....................................................       4
RISK FACTORS ..........................................................       5
THE COMPANY ...........................................................      10
PROPOSED ACQUISITION OF              
  MANHATTAN BAGEL COMPANY INC. ........................................      11
USE OF PROCEEDS .......................................................      13
SELLING SHAREHOLDERS ..................................................      13
PLAN OF DISTRIBUTION ..................................................      19
DESCRIPTION OF CAPITAL STOCK ..........................................      21
TRANSFER AGENT ........................................................      21
LEGAL MATTERS .........................................................      22
EXPERTS ...............................................................      22
DISCLOSURE OF COMMISSION POSITION
  ON INDEMNIFICATION FOR             
  SECURITIES ACT LIABILITIES ..........................................      22



                               NEW WORLD COFFEE &
                                  BAGELS, INC.
                                                              
                                                              
                    1,000,000 Shares of Common Stock offered
                                 by the Company
                        2,271,092 Shares of Common Stock
                         offered by Selling Shareholder
                                                              
                                                              
                                   ----------
                                                              
                                   PROSPECTUS
                                                              
                                   ----------
                                                              


                                                      ______________, 1998

Until  _____ __,  1998 (40 days from the date of this  Prospectus),  all dealers
that effect  transactions in these  securities,  whether or not participating in
this offering,  may be required to deliver a prospectus.  This is in addition to
the dealers'  obligation to deliver a prospectus when acting as underwriters and
with respect to their unsold allotments or subscriptions.



                                       23
<PAGE>


                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  following  table  sets  forth  the  costs  and  expenses,  payable  in
connection  with the sale of the Common  Stock being  registered  hereby,  which
shall be borne by the  Registrant.  Except  for the SEC  registration  fee,  all
expenses are estimated.


       ITEM                                               AMOUNT
       ----------------------------------------         ----------

       SEC registration fee....................         $ 1,147.46
       Printing and engraving expenses.........           5,000.00
       Legal fees and expenses.................          15,000.00
       Auditors' accounting fees and expenses..           3,000.00
       Miscellaneous expenses..................             852.54
                                                        ----------
       Total...................................         $25,000.00


     The Selling  Shareholders will be responsible for all selling  commissions,
transfer taxes and related  charges in connection with the offer and sale of the
Shares offered hereby.


ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     The Registrant's Certificate of Incorporation limits, to the maximum extent
permitted  by the General  Corporation  Law of the State of Delaware  ("Delaware
Law"),  the personal  liability of directors for monetary  damages for breach of
their fiduciary duties as directors (other than liabilities arising from acts or
omissions which involve intentional  misconduct,  fraud or knowing violations of
law or  the  payment  of  distributions  in  violation  of  Delaware  Law).  The
Certificate of  Incorporation  provides further that the Company shall indemnify
to the fullest  extent  permitted  by Delaware Law any person made a party to an
action or  proceeding  by reason of the fact that such  person  was a  director,
officer,  employee or agent of the Company. Subject to the Company's Certificate
of Incorporation,  the Bylaws provide that the Company shall indemnify directors
and officers for all costs  reasonably  incurred in connection  with any action,
suit or  proceeding  in which such director or officer is made a party by virtue
of his or her being an officer or  director  of the  Company  except  where such
director or officer is finally adjudged to have been derelict in the performance
of his or her duties as such director or officer.



                                       24
<PAGE>



ITEM 16.  EXHIBITS.


Exhibit
Number    Description of Document
- ------    ----------------------
 3.1      Articles of Incorporation/(1)/

 3.2      By-Laws/(1)/

 4.1      Specimen Common Stock Certificate of Registrant/(1)/

 4.2      Form  of  Representatives'   Warrant  Agreement,   including  form  of
          Representatives' Warrant/(1)/

 4.3      Certificate of Designation of Series B Preferred Stock/(3)/

 4.4      Registration  Rights  Agreement by and among the Registrant,  Barry H.
          Levine and Robert B. Williams/(4)/

 4.5      Promissory   Note  by  and  between  the   Registrant  and  Robert  B.
          Williams/(4)/

 4.6      Promissory Note by and between the Registrant and Barry H. Levine/(4)/

 5.1      Opinion of Hollenberg,  Levin,  Solomon,  Ross, Belsky & Daniels,  LLP
          /(7)/

10.1      1994 Stock Plan /(2)/

10.2      Employment Agreement by and between the Registrant and Barry H. Levine
          /(4)/

10.3      Employment  Agreement by and between Registrant and Robert B. Williams
          /(4)/

10.4      Employment Agreement with Ramin Kamfar /(5)/

10.5      Employment Agreement with Jerold Novack /(5)/

10.6      Stock  Purchase  Agreement  by and among  Barry H.  Levine,  Robert B.
          Williams and Willoughby's Incorporated and the Registratn /(4)/

10.7      Agreement with Willoughby's Incorporated /(2)/

10.7a     Amendment to Willoughby's Agreement /(6)/

10.8      Investor Rights Agreement /(2)/

10.9      Directors' Option Plan /(2)/

10.10     Form of Franchise Agreement /(6)/

10.11     Form of Store Franchise Sale Agreement /(6)/

10.12     Acquisition  Agreement by and between  Registrant and Manhattan  Bagel
          Company, Inc. /(7)/

24.1      Consent of Arthur Andersen LLP



                                       25
<PAGE>


24.2      Consent  of  Hollenberg  Levin  Solomon  Ross  Belsky &  Daniels,  LLP
          (included as part of Exhibit 5.1)

- ----------
(1)  Incorporated  by reference to Registrant's  Registration  Statement on Form
     SB-2 (33-95764).

(2)  Incorporated by reference to Registrant's  Current Report on Form 8-K dated
     July 12, 1996.

(3)  Incorporated  by reference to  Registrant's  Annual Report on Form 10-KSB/A
     for fiscal year ended December 29, 1996.

(4)  Incorporated by reference to Registrant's Report on Form 8-K dated November
     12, 1996.

(5)  Incorporated by reference from Registrant's  Report on Form 10K-SB, for the
     Fiscal Year Ended December 29, 1996.

(6)  Incorporated by reference from Registrant's  Report on Form 10K-SB, for the
     Fiscal Year Ended December 28, 1997.

(7)  To be filed by amendment


ITEM 17.  UNDERTAKINGS.

(a)  The undersigned Registrant hereby undertakes:

1. To file,  during  any  period in which  offers or sales  are  being  made,  a
post-effective amendment to this registration statement to:

     (i) Include any Prospectus  required by Section  10(a)(3) of the Securities
Act of 1933, as amended (the "Securities Act");

     (ii) To reflect in the Prospectus  any facts or events which,  individually
or  together,   represent  a  fundamental  change  in  the  information  in  the
registration statement;

     (iii) To include any additional or changed material information on the plan
of distribution;  provided,  however, that paragraph 1(i) and 1(ii) do not apply
if the  information  required in a  post-effective  amendment  is contained in a
periodic report filed by the Company  pursuant to Section 13 or Section 15(d) of
the  Securities  Exchange Act of 1934,  as amended  (the  "Exchange  Act"),  and
incorporated  by  reference in this  registration  statement.  

2. That, for the purpose of determining  liability  under the Securities Act, it
shall treat each post-effective amendment as a new registration statement of the


                                       26
<PAGE>


securities offered,  and treat the offering of the securities at that time as an
initial bona fide offering.

3. To remove from registration by means of a post-effective amendment any of the
securities  being  registered  which  remain  unsold at the  termination  of the
offering.

     (b) The undersigned  registrant  hereby  undertakes,  that, for purposes of
determining any liability under the Securities Act, each filing of the Company's
annual  report  pursuant to Section  13(a) or Section  15(d) of the Exchange Act
that is incorporated by reference in the Registration  Statement shall be deemed
to be a new registration  statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company  pursuant to the  provisions  described  in Item 15, or  otherwise,  the
Company has been  advised  that in the opinion of the  Securities  and  Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable.  In the event that a claim for
indemnification  against such liabilities (other than the payment by the Company
of expenses incurred or paid by a director, officer or controlling person of the
Company in the successful defense of any action, suit or proceeding) is asserted
by  such  director,  officer  or  controlling  person  in  connection  with  the
securities  being  registered,  the Company  will,  unless in the opinion of its
counsel the matter has been settled by controlling precedent,  submit to a court
of appropriate  jurisdiction the question whether such  indemnification by it is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.



                                       27
<PAGE>


                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the  City of New  York,  State  of New  York,  on the 17th day of
August, 1998.

                              NEW WORLD COFFEE & BAGELS, INC.

                              By:/s/ R. RAMIN KAMFAR
                                  ------------------------
                                  R. Ramin Kamfar
                                  Chief Executive Officer,
                                  President and Director

                              By:/s/ JEROLD E. NOVACK
                                  ------------------------
                                  Jerold E. Novack
                                  Chief Financial Officer

     In accordance with the Securities Act of 1933,this  registration  statement
has been signed by the following  persons on behalf of the Registrant and in the
capacities and on the dates indicated.


                              By: /s/ R. RAMIN KAMFAR      Date: August 17, 1998
                                  ---------------------
                                  R. Ramin Kamfar
                                  Director

                              By: /s/ KEITH BARKET         Date: August 17, 1998
                                  ---------------------
                                  Keith Barket
                                  Director

                              By:
                                  ---------------------
                                  Karen Hogan
                                  Director

                              By: /s/ RONALD S. HARI       Date: August 17, 1998
                                  ---------------------
                                  Ronald S.Hari
                                  Director

                              By: /s/ EDWARD MCCABE         Date: August 17.1998
                                  ---------------------
                                  Edward McCabe
                                  Director



                                       28



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


     As  independent  public  accountants,  we hereby  consent to the use of our
reports (and to all  references to our firm)  included in or made a part of this
registration statement.


                                        ARTHUR ANDERSEN LLP



                                        /s/
                                        ----------------------------

New York, New York
August 12, 1998






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