NEW WORLD COFFEE & BAGELS INC /
8-K, 1998-12-07
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 8-K

                                 CURRENT REPORT



         Pursuant to Section 13 or 15(d) of the Securities Exchange
         Act of 1934


         Date of Report (Date earliest event reported)November 24, 1998


                         New World Coffee & Bagels, Inc.
               (Exact name of registrant as specified in charter)


         Delaware                       0-27148                   13-3690261
(State or other jurisdiction          (Commission                (IRS Employer
     of incorporation)                File Number)               Identification
                                                                     Number)


                   379 West Broadway,New York, New York 11746
               (Address of principal executive offices) (Zip Code)

Registrant's telephone number, including area code (212) 343-0552


- --------------------------------------------------------------------------------
         (Former name or former address, if changed since last report.)





<PAGE>

Item 2. Acquisition or Disposition of Assets

     On November 24, 1998, the Registrant acquired 100 shares of common stock of
Manhattan Bagel Company,  Inc., Debtor in Possession,  a New Jersey  corporation
("MBC"), representing 100% of its then issued and outstanding capital stock. The
acquisition  of  MBC  was  made  pursuant  to a  First  Amended  Joint  Plan  of
Reorganization  (the "Plan"),  under Chapter 11 of the federal  bankruptcy code,
for MBC and its principal subsidiary, I & J Bagel, Inc., which Plan was approved
by  United  States  Bankruptcy  Court for the  District  of New  Jersey,  Newark
Division,   on  November  20,  1998.  To  acquire  MBC,  the   Registrant   paid
$7,300,000.00  in cash,  $2,250,000.00  in the  Registrant's  common stock,  and
delivered a promissory  note in the amount of  $5,500,000.00,  which  promissory
note is  secured  by a  junior  lien on the  assets  of the  Registrant  and its
subsidiaries.  The Promissory Note bears interest at 9% per annum and is payable
as to  principal  in eight  (8)  quarterly  installments  of  $687,500.00,  each
commencing  February 24, 2000, and ending February 24, 2002. The acquisition was
funded  in  part  by a  $5,000,000.00  term  loan  to the  Registrant  from  BET
Associates,  L.P., a Delaware Limited Partnership.  This lender has a first lien
on all  assets of the  Registrant  and its  subsidiaries,  and,  accordingly,  a
default  under this loan could result in a change of control in the  Registrant.
In addition, the Registrant undertook limited guaranties to two (2) lenders each
of whom  has  advanced  funds to  certain  franchisees  of MBC in the  aggregate
maximum amount of $1,500,000.00.

     Furthermore,  the Registrant agreed to indemnify certain former officers of
MBC from certain  liabilities  under an existing class action  lawsuit  alleging
securities laws violations up to an aggregate  maximum amount of  $1,250,000.00,
and against any other  securities  litigation (of which none is presently known)
up to an aggregate maximum amount of $250,000.00.

     Consideration  paid to acquire MBC was  determined at arm's length  through
negotiation conducted with MBC and its creditors committee.  One director of the
Registrant,  Mr.  Ronald S. Hari had  previously  been an officer  of MBC,  and,
therefor, was excluded from any negotiation between MBC and the Registrant.

     Although,  the  principal  place of operations  for MBC is New Jersey,  the
acquisition  included certain plants,  equipment and physical property of MBC in
South Carolina and California,  as well as New Jersey. These facilities are used
by MBC to produce bagels and bagel spreads, and the Registrant intends that such
use shall continue as appropriate.  Until November 24, 1998, MBC was required



<PAGE>

to file  reports on Form 10-K,  10-Q and 8-K with the  Securities  and  Exchange
Commission.  Further information concerning MBC and its subsidiaries is included
in such reports.

     In  connection  with  the  consummation  of the  acquisition  of  MBC,  the
Registrant  entered into  Employment  Agreements  with Jason  Gennusa and Andrew
Gennusa and a Consulting  Agreement with Jack Grumet,  each of whom was a member
of the management of MBC.






<PAGE>

Item 7. Financial Statements and Exhibits.

a) Financial  Statements.  The consolidated  financial statements of MBC and its
subsidiaries  for its fiscal years ended  December 31, 1997 and 1998,  including
the report of Ernst & Young, LLP, are incorporated by reference to the report on
Form 10-K of MBC for the year ended December 31, 1997 filed on May 19, 1998.

b) Pro Forma  Financial  Information.  Consistent  with the  provisions  of Item
7(a)(4),  the  pro  forma  financial  information  required  by  Article  11  of
Regulation  S-X will be  provided  within 60 days  after the date on which  this
report on Form 8-K is initially required to be filed.

c) Exhibits. The following exhibits are hereby filed with this form 8-K:

Exhibit
Number            Description
- -------           ------------
10.1              Amended Acquisition Agreement and Exhibits

10.2              First Amended Joint Plan of Reorganization

10.3              Confirmation Order 





<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.

Dated: December 7, 1998

                                             NEW WORLD COFFEE & BAGELS,
                                             INC.

                                             By: /s/  R. RAMIN KAMFAR
                                                      -------------------------
                                                      R. RAMIN KAMFAR
                                                      President and
                                                      Chief Executive
                                                      Officer





                          AMENDED ACQUISITION AGREEMENT

     AGREEMENT (the "Agreement") made as of the 28th day of July, 1998, by and
between MANHATTAN BAGEL COMPANY, INC., Debtor in Possession, a New Jersey
corporation ("MBC") and NEW WORLD COFFEE & BAGELS, INC., a Delaware corporation
("NWCB").

                                    RECITALS

     MBC filed a petition for reorganization under Chapter 11 of the Bankruptcy
Code on or about November 19, 1997, as a debtor in possession, and its
wholly-owned subsidiary, I & J Bagels, Inc. a California corporation ("I&J"),
filed a petition for reorganization under Chapter 11 of the Bankruptcy Code on
or about December 31, 1997, as a debtor in possession. Except as the context
otherwise requires, the term "MBC" shall include MBC and I&J.

     As presently constituted, the business of MBC includes the operation of a
franchise company for Manhattan Bagel stores, the ownership and operation of 11
Manhattan Bagel stores, and the manufacture of bagels and related products at
two locations for sale to franchisees and others.

     MBC and NWCB have agreed to co-propose a plan of reorganization (the
"Plan") for confirmation by the United States Bankruptcy Court for the District
of New Jersey (the "Bankruptcy Court") pursuant to which NWCB would acquire MBC
and through MBC's ownership of its subsidiaries' stock, its subsidiaries.

     The purpose of this Agreement is to set forth the terms of the acquisition,
the manner in which the Plan will be put forward, approved and implemented, and
certain other matters as set forth herein.

     NOW, THEREFORE, it is agreed by and between the parties hereto as follows:


                                    SECTION 1
                             PLAN OF REORGANIZATION

     1.1 The Plan. MBC and NWCB will prepare and will file with the Bankruptcy
Court the Plan, as promptly as practicable, but in no event later than September
4, 1998. The Plan shall adopt this Agreement, shall include the provisions set
forth herein, and shall provide for modification as necessary to conform the
Plan to applicable law. Any modification that affects in any way the
consideration being paid or provided by NWCB hereunder or under the Plan or the
economic treatment of any class of claim or interest must first be approved by
NWCB in writing prior to filing with the Bankruptcy Court.

     1.2 Approval of the Plan. MBC and NWCB will prepare and will file with the
Bankruptcy Court contemporaneously with the Plan the "disclosure statement"
required by 11 U.S.C. ss.1125. Thereafter,


<PAGE>


MBC and NWCB shall take all steps which are necessary or advisable in the
opinion of the parties and their counsel to obtain approval of the disclosure
statement, to obtain consent to the Plan by voting holders of claims or
interests, and to obtain confirmation of Plan by the Bankruptcy Court.

     1.3 Effectiveness of the Plan. The date upon which the Plan shall become
effective, following requisite approval by the Bankruptcy Court, is referred to
as the "Effective Date."

                                    SECTION 2
                                CONTRACT DEPOSIT

     2.1 Deposit. Upon the execution and delivery of this Agreement, NWCB shall
deliver a check payable to MBC's counsel in the sum of $100,000. Such funds
shall be deposited in an interest bearing escrow account of such counsel. The
balance in such account from time to time, is referred to as the Escrow Amount.

     2.2 Effective Date. On the Effective Date, the Escrow Amount shall be
applied to meet NWCB's payment obligations under the Plan.

     2.3 Termination. If this Agreement terminates for any reason other than the
default of NWCB, the Escrow Amount shall be delivered to NWCB on the first
business day after the date of termination.

                                    SECTION 3
                             NWCB'S PLAN OBLIGATIONS

     3.1 Payment of Secured Creditors. On the Effective Date, pursuant to the
Plan, NWCB shall pay to MBC exclusively for satisfaction of the allowed claims
of MBC's secured creditors $3.5 million or such lesser amount equal to all of
the allowed claims of MBC's secured creditors. MBC, together with its Unsecured
Creditors' Committee, may settle and compromise the claims of First Union
National Bank ("FUNB") in its reasonable discretion, without causing an increase
of the amount alleged by FUNB as the balance due to it, substantially in
accordance with the term sheet annexed hereto; provided, that, fifty (50%)
percent of any reduction, net of the associated costs, from $3,500,000 in FUNB's
allowed claim and fifty (50%) percent of any recovery from FUNB, net of the
associated costs, shall be added to the payments to be made to unsecured
creditors under section 3.2 hereof.

     3.2 Payment of Unsecured Creditors. On the Effective Date, pursuant to the
Plan, NWCB shall deliver to MBC (or to a creditor trust) exclusively for
satisfaction of the allowed claims of MBC's unsecured creditors (i) $4,000,000,
(ii) the greater of (a) shares


                                      -2-

<PAGE>


of NWCB's common stock having a then market value of $2,250,000 to be determined
in accordance with section 3.3 hereof, (b) 750,000 shares (the "Shares"), (iii)
a promissory note in the principal amount of $5,500,000, with interest at nine
(9%) per annum payable quarterly in arrears, and with the principal amount to be
paid quarterly in installments of $687,500 commencing 15 months after the
Effective Date, such promissory note to be secured by a lien on the assets of
NWCB and its subsidiaries junior only to the lien granted to NWCB's senior
lenders to secure loans not in excess of $10,000,000; provided, that, should the
note be secured by a first (rather than a junior) lien on the notes payable
issued to MBC by Bagel Bros. or the stores which secure such notes and a junior
lien on all other assets, then the interest rate shall be six (6%) percent per
annum payable quarterly in arrears; and (iv) all causes of action accruing to
MBC pursuant to 11 U.S.C. ss.ss. 544(b), 547, 548, 549, 550 and 553.

     3.3 The Shares. NWCB shall include the Shares in a registration statement
under the Securities Act of 1933, as amended, to be filed within 60 days after
the Effective Date. The number of Shares will be determined by using the average
daily trading price for twenty (20) trading days prior to the Confirmation Date.
Sales of the Shares, other than as approved by NWCB or a single "block" sale,
shall be restricted to $250,000 per month.

                                    SECTION 4
                            OWNERSHIP OF MBC BY NWCB

     On the Effective Date, MBC shall deliver to NWCB a certificate representing
100 shares of the common stock of MBC, as reorganized pursuant to the Plan
("Reorganized MBC"), registered in the name of NWCB, which shall represent all
of the authorized, issued, and outstanding common stock of Reorganized MBC.

                                    SECTION 5
                             REPRESENTATIONS OF MBC

     For the purposes of this section MBC means only Manhattan Bagel Company,
Inc. and I&J Bagels, Inc. MBC represents and warrants to NWCB as follows (it
being expressly understood by the parties that, as used in this Section 5, the
phrases "to the best of MBC's knowledge," "to the knowledge of MBC," "to MBC's
knowledge," and other similar phrases shall mean that MBC is making the
particular referenced representation and warranty after a determination of its
accuracy by reasonable investigation and due inquiry). Any exceptions shall be
set forth on a Disclosure Schedule delivered within seven (7) days of the date
hereof, with specific references to the applicable subsection of this Section 5.


                                      -3-

<PAGE>


The information set forth on the Disclosure Schedule shall be deemed
confidential information.

     5.1 Organization and Status of MBC. MBC is a corporation duly incorporated
and in good standing under the laws of the State of New Jersey. MBC is duly
qualified to do business and is in good standing in every other jurisdiction in
which the property owned, leased or operated by it, or the nature of the
business conducted by it, makes such qualification or licensing necessary.

     5.2 No Interests. MBC does not own an interest, or have an investment, in
any other person, other than its subsidiaries or other entities set forth in the
Disclosure Schedule.

     5.3 Due Execution. The execution and delivery of this Agreement by MBC and
the consummation by MBC of the transactions contemplated hereby and any
associated agreements signed in connection herewith, have been duly authorized
by all requisite action of the Board of Directors of MBC. Subject to Bankruptcy
Court approval the Agreement constitutes the valid and legally binding
obligations of MBC enforceable against MBC in accordance with its terms.

     5.4 No Violation. Other than to the extent MBC requires Bankruptcy Court
approval of provisions hereof and implementation of the Plan, neither the
execution, delivery nor consummation of this Agreement by MBC will, with the
passage of time, the giving of notice, or otherwise, result in a violation or
breach of, or constitute a default under, any term or provision of any law,
rule, regulation, order, decree, judgment, indenture, mortgage, deed of trust,
lease, instrument, contract, agreement or other restriction to which MBC is a
party or to which MBC or its property is subject or bound; nor will it result in
the creation of any lien or other charge or encumbrance on any of the assets of
MBC, nor will it result in an acceleration or termination of any loan or
security agreement or similar agreement or instrument to which MBC is a party or
to which MBC's property is subject.

     5.5 Ownership of the Assets. MBC is the true and lawful owner of its assets
and business, free and clear of all claims, liabilities, liens, pledges,
charges, encumbrances and equities of any kind or nature whatsoever other than
as provided in MBC's schedules and statement of financial affairs filed with the
Bankruptcy Court or in the Disclosure Schedule.

     5.6 Business Information. The Disclosure Schedule contains a list of each
of the following items, true and correct copies of which have heretofore been
delivered, or will be delivered as soon as practicable after execution hereof,
to NWCB:


                                       -4-

<PAGE>


     (a) All insurance policies of or for MBC in force on the date hereof.

     (b) All oral or written employment, union contracts, pension,
profit-sharing, bonus or retirement plans or other similar arrangements of MBC
which are in force or have otherwise been agreed to, and the names and current
annual salary rates of all persons whose total current salary and compensation
from MBC exceeds Fifty Thousand Dollars ($50,000.00) per annum, together with
the date and amount of the last salary increase awarded to each such person. All
information contained in this section shall be considered confidential and shall
not be revealed without MBC's prior written consent, which shall not be
unreasonably withheld.

     (c) All instruments or other documents relating to any indebtedness owed by
or to MBC, and all leases, and conditional sales contracts, chattel mortgages
and other security agreements with respect to personal property used by MBC.

     (d) A list of each MBC franchise agreement, including the name and address
of the franchisee, the date of the store opening, and any defaults under the
agreement known to MBC, or alleged by franchisees. Except as set forth in the
Disclosure Schedule, MBC is not in default under any franchise agreement.

     (e) A description of each parcel of real property leased or owned by MBC
("Real Property") or as to which MBC has guaranteed the payments.

     (f) A description of each Real Property lease and lease guaranty and any
defaults thereunder known to MBC, or alleged by lessors.

     (g) A list of the machinery and equipment owned or leased by MBC.

     (h) A list of all motor vehicles owned or leased by MBC.

     (i) A list of customers of bagel and related products other than the
franchisees of MBC.

     (j) A list of the 20 largest suppliers to MBC.

     (k) Each state, and the status therein as franchisor, in which MBC
maintains a franchise agreement.

     (l) A list of inventory on hand.

     (m) A list of each agreement or contract to which MBC is


                                      -5-

<PAGE>


a party, unless delivered pursuant to the paragraphs above, having a term of one
year or more or involving the receipt or expenditure of $25,000.00 or more.

     5.7 Condition, etc., of Assets. Except as set forth in the Disclosure
Schedule:

     (a) The cash on hand on the date prior to July 28, 1998 is not less than
$2,730,000, before the settlement with FUNB.

     (b) Except for the Advertising Fund Receivables, the accounts receivable of
MBC set forth in the Disclosure Schedule; net of applicable reserves, are all
due and payable, to the knowledge of MBC, without defense, setoff, or
counterclaim.

     (c) The inventory of MBC set forth in the Disclosure Schedule; net of
applicable reserves, is composed of usable and saleable goods and is valued, for
financial statement purposes, at the lower of cost or market.

     (d) All of the machinery and equipment of MBC set forth in the Disclosure
Schedule is in good repair and generally usable for the purposes intended, and
to the best of MBC's knowledge, is in compliance with all laws, rules and
regulations.

     (e) MBC is the sole and exclusive owner of all intangible property and all
designs, permits, labels and packages used on or in connection therewith used in
the course of its business, and the same are set forth in the Disclosure
Schedule (the "Intangible Property").

     (f) The Intangible Property is sufficient to manufacture, market and sell
all of the products heretofore manufactured, marketed or sold by MBC and for the
conduct of its franchise business.

     (g) MBC has received no notice of, and MBC has no knowledge of any basis
for, a claim against it that it, or any of MBC's operations, activities,
products or publications infringes on any patent, trademark, trade name,
copyright or other property right of a third party, or that MBC is illegally or
otherwise using the trade secrets, formulae or any property rights of others.
MBC has no disputes with or claims against any third party for infringement by
such third party of any trade name or other Intangible Property. MBC has taken
all steps reasonably necessary to protect MBC's right, title and interest in and
to the Intangible Property.

     5.8 No Required Consents or Approvals. No consent or


                                       -6-

<PAGE>


approval is required for the execution of this Agreement or, other than to the
extent MBC requires Bankruptcy Court approval of provisions hereof and of the
Plan, the consummation of any of the transactions contemplated hereby under any
law, rule or regulation, or to avoid the violation of, breach of, default under,
or creation of a lien on the assets of MBC pursuant to the terms of, any law,
rule, regulation, order, decree or award of any court or governmental agency or
any lease, contract, mortgage, note or any other instrument to which MBC is
bound or to which it or any of its property is subject.

     5.9 Tax Returns and Audits. MBC has accurately prepared, and timely filed,
all income, franchise, sales, and other tax returns and reports of every nature
required to be filed by it and has paid in full all taxes reflected thereon as
due and payable by it. MBC has no knowledge of any unassessed tax deficiency
proposed or threatened against MBC as a result of the operation of its business,
and there is no tax investigation pending. The tax returns of MBC have never
been audited except as set forth in the Disclosure Schedule. MBC is not a party
to any audit, action or proceeding by any governmental authority for assessment
or collection of taxes, nor has any such event, to MBC's knowledge, been
asserted or threatened.

     5.10 Compliance with Laws. MBC is not in violation in any material respect
of any law, regulation or ordinance including, without limitation, laws,
regulations or ordinances relating to the conduct of its business. Any
retirement plan maintained by MBC is in full compliance with all applicable
laws.

     5.11 Litigation. Except as disclosed in the Disclosure Schedule, (a) MBC is
not a party to any litigation nor is its property affected by any litigation,
(b) MBC is not a party to any governmental proceeding or investigation, (c) none
of the foregoing has been threatened, and (d) to the best of MBC's knowledge, no
facts exist which are likely to result in any of the matters described in (a),
(b) or (c) hereof.

     5.12 Conflicts of Interest. Except as disclosed in the Disclosure Schedule,
no officer, director, or other insider (as defined in 11 U.S.C. ss.101) of MBC,
directly or through an entity in which it, he or any relative has an interest of
any description, conducts any business with MBC of any description, including
the sale or lease of property, the provision of services, the lending of funds
or otherwise.

     5.13 Financial Statements. The Disclosure Schedule includes a list of all
of the financial information and statements (the "Financial Statements") filed
by MBC with the Bankruptcy Court


                                      -7-

<PAGE>


and the Securities and Exchange Commission, including all information concerning
assets, liabilities, revenues and expenses, copies of which have been provided
or, with the Disclosure Schedule, will be provided to NWCB. The Financial
Statements (including the notes thereto, if any): (a) are true and complete in
all material respects, (b) are in accordance with the books and records of MBC,
and (c) present fairly the financial position and results of operations of MBC
as of the dates and for the periods indicated.

     5.14 Encumbrances. Except as disclosed in the Disclosure Schedule, MBC owns
outright all the property and assets, real, personal or mixed, tangible or
intangible, reflected in the Financial Statements, subject to no mortgages,
liens, security interests, pledges, charges or other encumbrances of any kind.

     5.15 Permits, Licenses and Franchises. MBC has all licenses, corporate
franchises and other authorizations necessary for the conduct of its business in
the manner and in the areas in which such business is presently being conducted,
as listed in the Disclosure Schedule, and all such permits, licenses, corporate
franchises and authorizations are valid and effective. MBC has not taken any
action or failed to take any action which would cause the revocation or
suspension of any such permits, licenses, franchises or authorizations, and no
action or proceeding looking to or contemplating the revocation or suspension of
any thereof is pending or, to MBC's knowledge, threatened.

     5.16 Environmental Matters. To the best of MBC's knowledge as to each
parcel of Real Property:

     (a) There is no hazardous waste, hazardous or toxic substance, or the
discharge, spillage or other release or filtration of any hazardous waste or
hazardous or toxic substance on, in, about or under the Real Property, or
emanating from or otherwise originating at the Real Property;

     (b) There has been no activity carried on or undertaken at the Real
Property in connection with the handling, treatment, removal, storage,
decontamination, clean up, transport or disposal of any hazardous waste or
hazardous or toxic substance at any time located or present on, in, about or
under the Real Property;

     (c) There has been no failure by MBC to comply with the terms of any order
or other ruling or decision issued by any Federal, state or municipal government
department or agency having regulatory authority over environmental matters
regarding or concerning the Real Property or regarding or concerning any
activity carried on or undertaken at the Real Property; and


                                      -8-

<PAGE>


     (d) There has been no lien, claim, assessment or other charge imposed upon
or against the Real Property by any Federal, state or municipal government
department or agency having regulatory authority over environmental matters
pursuant to any statute, regulation or order now in effect.

As used herein, the terms "hazardous waste" and "hazardous or toxic substance"
shall have the same meanings as defined and used in any applicable Federal or
New York State statutes, including, but not limited to, the Comprehensive
Environmental Response, Compensation and Liability Act, 42 U.S.C. ss.ss. 9601 et
seq.; the Resource Conservation and Recovery Act, 42 U.S.C. ss.ss. 6901 et seq.;
the Hazardous Materials Transport action Act, 49 U.S.C. ss.ss. 1801 et seq.; the
Toxic Substances Control Act, 15 U.S.C. ss.ss. 2601 et seq.; and/or the
regulations adopted and publications promulgated pursuant thereto.

     5.17 Funding. MBC has sufficient assets to meet the requirements of 11
U.S.C. ss.1129(a)(13).

     5.18 Administrative Claims. The (i) administrative claims allowable under
11 U.S.C. ss.507 and (ii) amounts necessary to cure defaults under unexpired
leases or executory contracts to be assumed hereunder or under the plan pursuant
to 11 U.S.C. ss.365 now known by MBC are set forth on the Disclosure Schedule,
and MBC has or will on the Effective Date (without giving effect to the
transactions herein) have sufficient cash to pay in full such cure amounts and
such administrative claims associated with leases or executory contracts to be
assumed as provided herein or designated to be assumed by NWCB no later than 15
days prior to the hearing on confirmation of the Plan (other than those
representing postpetition ordinary trade payables which are to be paid as and
when due by Reorganized MBC).

     5.19 No False Statement. No representations or warranties made by MBC in
this Agreement or in any Schedule or Exhibit attached hereto, nor in any
documents delivered to NWCB pursuant hereto, contains any untrue statement of a
material fact, or omits to state a fact necessary to make the statements or
facts contained herein not misleading in any material respect. MBC has herein,
or in other documents delivered in connection herewith, advised NWCB, to the
best of MBC's knowledge, of all material adverse information concerning MBC and
its business.

                                    SECTION 6
                             REPRESENTATIONS OF NWCB

     NWCB represents and warrants to MBC as follows:


                                      -9-

<PAGE>


     6.1 Organization and Standing. NWCB is a corporation duly organized,
validly existing and in good standing under the laws of the State of Delaware
and has full corporate power and authority to carry on its business as and where
conducted, and to own or lease, and operate, its properties at and where owned
or leased and operated by it.

     6.2 Due Execution. The Agreement has been duly authorized and approved by
the Board of Directors of NWCB, have been executed and delivered by duly
empowered officers of NWCB, and is binding and enforceable against NWCB in
accordance with its terms.

     6.3 No Violation. The execution of this Agreement by NWCB and the
consummation of the transactions contemplated thereby do not violate any
indenture, mortgage, deed of trust or other agreement to which NWCB is a party,
or any order or judgment of any court to which NWCB is subject.

     6.4 Common Stock. Upon issuance, the Shares will be duly authorized and
validly issued, fully paid and non-assessable.

     6.5 Debt Commitment. NWCB has received a financing commitment ("Financing
Commitment") from Dominion Income Management Corp. ("Dominion") a true and
complete copy of which has been previously provided to MBC, in an amount not
less than $8,000,000 which is in full force and effect including payment of all
commitment fees then due and payable. NWCB has investigated Dominion and
believes that Dominion has the ability to perform under the Financing
Commitment.

     6.6 Equity Commitment. NWCB has received an equity financing commitment
("Equity Financing Commitment") a copy of which has been previously provided to
MBC, in an amount not less than $2,000,000 which is in full force and effect
including payment of all commitment fees then due and payable.

                                    SECTION 7
                                   NO BROKERS

     NWCB, on the one hand, and MBC, on the other hand, represents to the other
that it has not engaged or dealt with any person as a broker in connection with
the transaction contemplated hereby and will indemnify and hold the other party
harmless from and against all costs and expenses related to a breach of this
representation.

                                    SECTION 8


                                      -10-

<PAGE>


                                COVENANTS OF MBC

     The covenants and agreements set forth in this section are material
inducements upon which NWCB has relied in executing and delivering this
Agreement. On or before seven (7) days after execution of this Agreement, MBC
shall file with the Bankruptcy Court a motion seeking entry of an order (the
"Approval Order") authorizing and approving sections 8.1, 8.2, 8.3, 8.4, and 8.5
hereof.

     8.1 Ordinary Course. From the date hereof through the Effective Date, MBC
(i) shall conduct its operations according to its ordinary and usual course of
business, (ii) shall use its best efforts to maintain and to preserve its
business organization, employees and relationships with suppliers, customers and
others and to promote sales of its products, and (iii) shall fully comply with
all applicable laws, including the Bankruptcy Code.

     8.2 Preservation of Business and Financial Condition. From the date hereof
through the Effective Date, except (i) pursuant to existing contracts and
arrangements which have been expressly disclosed to, NWCB, or (ii) with the
prior written consent of NWCB, or (iii) in the ordinary course of business, MBC
shall not:

     (a) Incur any obligation or liability, direct or indirect, absolute or
contingent, other than postpetition liabilities incurred in the ordinary course
of business or take any action that has the effect of increasing any secured
claim other than accrual, if any, of amounts allowable under 11 U.S.C. ss.506(b)
and in accordance with Annex A hereto.

     (b) Incur any indebtedness for borrowed money; assume, guarantee, endorse
(other than for collection or deposit in the ordinary course of business) or
otherwise as an accommodation become responsible for the obligations of any
other individual, firm, partnership, corporation or other entity, or make any
loans or advances to any individual, firm, partnership, corporation or other
entity.

     (c) Mortgage, pledge or otherwise encumber any of its properties or assets.

     (d) Sell or transfer any of its properties or assets except in the ordinary
and usual course of its business.

     (e) Enter into or terminate any contract or agreement, or make any change
in any of its existing agreements.

     (f) Increase the compensation of any of its employees except


                                      -11-

<PAGE>


for regularly scheduled pay increases to non-insiders limited to no more than
five (5%) percent (except for increases already required under union or
employment contracts and except for a one-year employment contract with James
O'Connor substantially in accordance with the terms of the proposed O'Connor
Agreement delivered to NWCB this date, pay or agree to pay any pension or
retirement allowance not required by any existing plan or agreement to any such
employees, or commit itself to any employment or union contracts, pension,
profit-sharing, bonus or retirement plans or other similar arrangements with or
for the benefit of any employees or other persons.

     (g) Take any action or fail to take any action which shall cause any of its
representations set forth herein to not be true and correct on, and as of, the
Effective Date.

     (h) Take any action requiring approval of the Bankruptcy Court involving
the sum of $50,000 or more.

     (i) Notwithstanding the foregoing, MBC may (i) settle with FUNB in
accordance with the term sheet annexed hereto, (ii) settle with mechanics lien
claimants in accordance with Exhibit 6.7, and (iii) after written notice to NWCB
make adjustments to its books in accordance with generally accepted accounting
principles and auditing standards, including reserves against or write offs of
assets.

     8.3 Other Offers. From the date hereof through the Effective Date, MBC
shall not directly or indirectly, solicit, initiate or encourage submission of
proposals or offers from any person relating to any acquisition or purchase of
all or a material portion of its assets, business or equity. MBC shall promptly
notify NWCB if any such proposal or offer, or any inquiry or contact with any
person with respect thereto, is made.

     8.4 Break-up Fee; Expenses. If prior to termination by either MBC or NWCB,
one of the following conditions occurs (i) another offer for all or
substantially all of the assets or stock of MBC is accepted by MBC or Bankruptcy
Court approval thereof is sought by MBC, (ii) a plan of reorganization (or
liquidation) other than the Plan or amendments thereto is proposed by MBC, (iii)
another offer for all or substantially all of the assets or stock of MBC is
closed, or (iv) a plan of reorganization (or liquidation) other than the Plan is
proposed by a person other than MBC, and confirmed, then NWCB, at its election,
may terminate this Agreement and receive, as an allowed administrative claim, a
"break-up" fee in the amount of $500,000 together with its actual
"out-of-pocket" expenses expended in connection with the transactions
contemplated hereby (up to a cap of $250,000), in accordance with section 14.3


                                      -12-

<PAGE>


hereof, which shall be paid to NWCB from property other than cash collateral of
secured parties without the need for further Bankruptcy Court order on the first
business day after receipt of written notice of termination issued by NWCB;
provided, that, any funds actually paid to NWCB under this section 8.4 shall be
refunded on the date that NWCB closes a transaction pursuant to which it
acquires or purchases all or substantially all assets or stock of MBC.

     8.5 Best Efforts to Close. MBC shall use its best efforts to obtain the
satisfaction of the conditions to closing that it must satisfy under this
Agreement.

     8.6 Tax Returns. Subsequent to the date hereof, MBC shall cause true and
correct Federal, state and local income, sales and other required tax returns
relating to the business of MBC, which are required to be filed for all periods,
to be timely filed with the appropriate governmental agencies, accompanied by
payment of all of the taxes due and payable.

     8.7 Contracts. Pursuant to the Plan (i) MBC shall assume all franchise
agreements currently in force and in operation, all of which franchise
agreements shall be guaranteed by NWCB and all associated leases of
nonresidential real property, (ii) MBC shall use its best efforts to assign all
such leases to the associated franchisees, and (iii) MBC shall reject, assume or
assume and assign such other executory contracts, leases and master franchise
agreements as designated by NWCB at by the date of approval of the Disclosure
Statement associated with the Plan.

     8.8 Inspection. From the date hereof through the Effective Date,
representatives of NWCB, including without limitation its auditors and legal
counsel, shall have the right to visit and inspect all the premises and
properties of MBC during normal business hours, and upon prior notice, to
examine the facilities, books of account, records, reports, leases, contracts
and other documents of MBC and to confer with employees, counsel, accountants
and other professionals. All information obtained by or for NWCB shall be kept
strictly confidential until after the Effective Date. If this Agreement is
terminated as set forth herein, such information shall be returned or kept
confidential for a period of three (3) years from the date of such termination.
Nothing contained in this paragraph shall be construed to require MBC or its
agents to perform any services for NWCB.

     8.9 Warrant. On the date hereof, MBC shall execute and deliver a true and
correct copy of a warrant in form and substance acceptable to NWCB and MBC
permitting NWCB to purchase up to 4,000,000 shares of MBC common stock at an
exercise price of $0.01


                                      -13-

<PAGE>


per warrant share. NWCB shall not exercise the warrant except upon seven (7)
business days prior notice to the Unsecured Creditors Committee at the address
set forth in section 15.3.

                                    SECTION 9
                                COVENANT OF NWCB

     9.1 Maintain Financing Commitment. NWCB covenants to use its reasonable
best efforts to maintain the Financing Commitment and Equity Financing
Commitment in full force and effect, and to satisfy the lender's requirements
for the funding thereunder.

     9.2 Best Efforts to Close. NWCB shall use its best efforts to obtain the
satisfaction of the conditions to closing that it must satisfy under this
Agreement.

                                   SECTION 10
                        CONDITIONS TO OBLIGATIONS OF NWCB

     The obligations of NWCB hereunder are subject to the following conditions,
which may be waived in writing signed by NWCB, in its sole discretion, except
for paragraph 10.2 which may not be waived:

     10.1 Approval Order. The Approval Order shall have been entered and shall
have become final and no longer subject to appeal or reconsideration.

     10.2 Confirmation Order. The confirmation order shall have been entered.

     10.3 Compliance. MBC shall have complied with each of its agreements
contained herein in all material respects, and each of MBC's representations and
warranties contained herein shall be true in all respects on and as of the date
hereof and the Effective Date, and NWCB shall have received a certificate of
MBC, dated the Effective Date, to such effect.

     10.4 Grumet Consulting Agreement. Jack Grumet shall have executed and
delivered an consulting agreement (the "Grumet Consulting Agreement") with NWCB
and the other agreements in the form of Exhibit A attached hereto.

     10.5 J. Gennusa Employment Agreement. Jason Gennusa shall have executed and
delivered an employment agreement (the "J. Gennusa Employment Agreement") with
NWCB and the other agreements in the form of Exhibit B attached hereto.

     10.6 A. Gennusa Employment. Andrew Gennusa shall have


                                      -14-

<PAGE>


executed and delivered an employment agreement (the "A. Gennusa Employment
Agreement") with NWCB and the other agreements in the form of Exhibit C attached
hereto.

     10.7 Approvals. All consents, approvals, authorizations and other
requirements prescribed by any law, rule or regulation or any agreement or
otherwise which must be obtained or satisfied by MBC and which are necessary for
the consummation of the transactions contemplated by this Agreement have been
obtained and satisfied.

     10.8 No Adverse Change. There shall have been no material adverse change,
from the date hereof to the Effective Date, in the business, assets, customers,
suppliers, distributors, prospects, or financial condition of MBC.

     10.9 Force and Effect. MBC's existing leases, franchise agreements and
other material contracts shall be in force and effect when assumed.

                                   SECTION 11
                        CONDITIONS TO OBLIGATIONS OF MBC

     The obligations of MBC hereunder, other than those set forth in sections
8.1, 8.2, 8.3, 8.4, and 8.5 are subject to the following conditions:

     11.1 Confirmation Order. The confirmation order shall have been entered.

     11.2 Compliance. NWCB shall have complied with each of its agreements
contained herein in all material respects and each of its representations and
warranties contained herein shall be true in all material respects on and as of
the Effective Date; and MBC shall have received a certificate of NWCB, dated the
Effective Date, to each such effect.

     11.3 Other Agreements. NWCB shall have executed and delivered the Grumet
Consulting Agreement, the J. Gennusa Employment Agreement, and the A. Gennusa
Employment Agreement.

                                   SECTION 12
                                 INDEMNIFICATION

     12.1 Indemnification. For the purposed hereof, the term "Indemnified
Persons" shall include Jack Grumet, Jason Gennusa, Andrew Gennusa, and Leo
Johnson.

     12.2 Subject Claims. For the purposes hereof, the term "Subject Claims"
shall include claims made against the Indemnified


                                      -15-

<PAGE>


Persons pursuant to the following:

     (a) The consolidated class action entitled "Roger Copland, et al v. Jack
Grumet, et al." filed in the United States District Court, District of New
Jersey, File No. 96-CV-3351.

     (b) Claims made for alleged violation of the securities laws, rules and
regulations promulgated under the law of the United States or the laws of any
state, (collectively "Securities Laws") based on acts or omissions of the
Indemnified Persons alleged to have occurred on or prior to the date of the
filing of the bankruptcy petition by MBC.

     12.3 Liability Insurance. If a Subject Claim is covered by
officers/directors liability insurance of MBC, a requisite claim shall timely be
made by MBC and the Indemnified Person who is entitled to make such a claim in
respect of the Subject Claim (the result being referred to as "Liability
Insurance Indemnification").

     12.4 Indemnification. Subject to the provisions hereof (specifically
including the limitation set forth in section 12.7 hereof) NWCB (the
"Indemnifying Person") shall indemnify and hold harmless the Indemnified Persons
from (i) all liabilities, costs, and expenses in regard to the Subject Claims
described in section 12.2(a) hereof, (ii) all defense costs associated with the
Subject Claims described in section 12.2(b) hereof.

     12.5 Claims for Indemnification. Whenever a Subject Claim shall be made,
the Indemnified Person shall promptly notify the Indemnifying Person of the
Subject Claim and, when known, the facts constituting the basis for the Subject
Claim, and the amount or an estimate of the amount of the liability arising
therefrom. The Indemnified Person shall not settle or compromise any Subject
Claim for which he is entitled to indemnification hereunder without the prior
written consent of the Indemnifying Person.

     12.6 Defense of Claims. In connection with any claim giving rise to
indemnity hereunder resulting from or arising out of any Subject Claim or legal
proceeding, the Indemnifying Person at its sole cost and expense may, upon
written notice to the Indemnified Person, assume the defense of such Subject
Claim or legal proceeding. The Indemnified Person shall participate in (but not
control) the defense of any such action, with his counsel and at his own
expense. The Indemnified Person shall promptly and timely cooperate in all
respects with the Indemnifying Person and provide all documents, information and
assistance as may be reasonably requested by the Indemnifying Person.
Notwithstanding anything to the contrary herein, to be entitled to
indemnification hereunder, the Indemnified Person shall use its best efforts to
defend against


                                      -16-

<PAGE>


any Subject Claim.

     12.7 Limitation. Anything herein to the contrary notwithstanding, NWCB
shall not be required to expend in excess of $1.25 million in the aggregate in
indemnifying Subject Claims identified in Section 12.2(a) hereof or $250,000 in
indemnifying Subject Claims identified in Section 12.2(b) hereof.

     12.8 Claim. Each Indemnified Person represents to NWCB that he has made a
claim against MBC for all indemnification rights of such Indemnified Person.
Such claims shall be assigned to, and shall be enforceable by, the Indemnifying
Person which claims shall be expunged on the Effective Date.

     12.9 Representation. Each of the Indemnified Persons represents and
warrants that he knows of no claims of the type described in Section 12.2(b) and
knows of no basis on which such claims could reasonably be made.

                                   SECTION 13
                              PUBLIC ANNOUNCEMENTS

     The parties agree that, except as otherwise required by law, any and all
public announcements or other public communications concerning this Agreement
made prior to the Effective Date shall be made by NWCB subject to the reasonable
approval of MBC.

                                   SECTION 14
                                   TERMINATION

     14.1 Termination for Cause. This Agreement may be terminated by NWCB if at
any time prior to the Effective Date there shall occur a material breach of any
of the representations, warranties or covenants of MBC or MBC shall fail to
perform any condition or obligation hereunder, and may be terminated by MBC, if
at any time prior to the Effective Date there shall occur a material breach of
any of the representations, warranties or covenants of NWCB or NWCB shall fail
to perform any condition or obligation hereunder, provided that in either case,
the non-defaulting party has given the defaulting party ten (10) days' notice of
such default, and such default has not been cured or the cure thereof has not
commenced within such ten-day period.

     14.2 Certain Events. NWCB may terminate this Agreement (i) if the
Disclosure Schedule is not delivered to NWCB and the motion for entry of the
Approval Order is not filed with the Bankruptcy Court on or before seven (7)
days after execution of this Agreement, (ii) the Approval Order has been denied
or has not been entered and become final and not subject to appeal or
reconsideration by


                                      -17-

<PAGE>


September 15, 1998, (iii) if the Plan and the associated disclosure statement
has not been filed with the Bankruptcy Court by September 4, 1998, (iv) if the
Plan has been denied or has not been confirmed by order of the Bankruptcy Court
by November 30, 1998, or (v) if any of MBC's chapter 11 cases have been
dismissed or converted to chapter 7 cases. In each of the foregoing events time
is of the essence. MBC may terminate this Agreement (x) if confirmation of the
Plan is denied because of NWCB's noncompliance with 11 U.S.C. ss.1129(a)(11),
(y) if the Plan has not been confirmed by November 30, 1998 because NWCB is
unable to demonstrate compliance with 11 U.S.C. ss.1129(a)(11), or (z) if the
Effective Date has not occurred by the sixtieth (60th) day after entry of the
order confirming the Plan because NWCB is unable to meet its payment obligations
under Section 3 hereof.

     14.3 Effect of Termination. If this Agreement terminates because of the
failure to achieve any of the events set forth by the dates specified in
subsections (i), (ii), (iii), (x), (y) or (z) of section 14.2, such termination
notice must be delivered within ten days after the failure of such event to
timely occur, and NWCB will not be entitled to reimbursement of expenses under
this section 14.3. If the Agreement is terminated other than upon a default by
NWCB, NWCB shall receive the Escrow Amount and shall receive, as an allowed
administrative claim, repayment of its out of pocket expenses and employee time
expended in connection with the transactions contemplated hereby (up to a cap of
$250,000). If the Agreement is terminated upon a default by NWCB, MBC shall be
entitled to recover its actual damages, if any, and upon judgment therefor, to
apply the Escrow Amount in payment thereof. Upon such application, all remaining
Escrow Amount, if any, shall be paid to NWCB.

                                   SECTION 15
                                  MISCELLANEOUS

     15.1 Expenses. All legal and other costs and expenses incurred in
connection with the negotiation and execution of this Agreement, and the
consummation of the transactions contemplated hereby, shall be paid by the party
incurring such expenses, except as otherwise expressly set forth herein.

     15.2 No Assignment. This Agreement shall be binding upon the parties, their
successors and legal representatives. This Agreement shall not be assigned by
any party without the prior written consent of the other party.

     15.3 Notices. All notices and other communications hereunder shall be given
in writing and shall be deemed given when delivered personally, when received by
facsimile transmission or on the first 


                                      -18-

<PAGE>


attempted date of delivery after being mailed by certified or registered mail,
return receipt requested, to the parties at the addresses set forth below or at
such other address for a party as shall be specified by like notice:

         If to NWCB, to:

         New World Coffee & Bagels, Inc.
         379 West Broadway, 4th Floor
         New York, New York 10012
         Attn: President

         With a copy to:

         Hollenberg Levin Solomon Ross Belsky & Daniels, LLP
         585 Stewart Avenue
         Garden City, New York 11530-4732
         Attn: Stuart M. Sieger, Esq.

         Kasowitz, Benson, Torres & Friedman LLP
         1301 Avenue of the Americas
         New York, NY 10019
         Attn: David S. Rosner, Esq.

         If to MBC, to:

         Manhattan Bagel Company, Inc., Debtor in Possession
         246 Industrial Way West
         Eatontown, New Jersey 07724
         Attn: Chairman

         With a copy to:

         Gibbons, Del Deo, Dolan, Griffinger & Vecchione LLP
         1 Riverfront Plaza
         Newark, New Jersey 07102
         Attn: Paul DeFillippo, Esq.

         All notices to:

         Shanley & Fisher, P.C.
         131 Madison Avenue
         Morristown, NJ 07962-1974
         Attn: Robert Malone, Esq.

     15.4 Counterparts. This Agreement may be executed in two or more
counterparts for the convenience of the parties hereto, each of which executed
counterparts shall be deemed an original but all of such executed counterparts
shall be considered one and the same


                                      -19-

<PAGE>


Agreement.

     15.5 Merger. This Agreement and the Schedules and Exhibits hereto supersede
all prior agreements between the parties, whether written or oral, are intended
as a complete and exclusive statement of the terms of the agreements between the
parties and may not be changed or terminated orally but only in a writing signed
by the parties. The headings and captions contained in this Agreement are for
reference purposes only and shall not affect in any way the meaning or
interpretation of this Agreement. Nothing in this Agreement, whether express or
implied, is intended to confer upon any other person any rights or remedies
under or by reason of this Agreement. This Agreement has been entered into and
is to be governed by the laws of the State of New York.

         IN WITNESS WHEREOF,  the parties have executed this Agreement as of the
date first above written.

                                           MANHATTAN BAGEL COMPANY
                                           Debtor in Possession


                                           By /s/ JACK GRUMET
                                              -----------------------------
                                              Jack Grumet, Chairman

                                           NEW WORLD COFFEE & BAGELS, INC.


                                           By /s/ R. RAMIN KAMFAR
                                              -----------------------------
                                              R. Ramin Kamfar, President

SECTION 12 AGREED TO:


/s/ JACK GRUMET
- ---------------------
Jack Grumet


/s/ JASON GENNUSA
- ---------------------
Jason Gennusa


/s/ ANDREW GENNUSA
- ---------------------
Andrew Gennusa


SECTION 2 AGREED TO:

Gibbons Del Deo, Dolan Griffinger & Vecchione LLP


By: /s/ Paul DeFillippo
    --------------------
    A Member of the Firm


                                      -20-

<PAGE>


CONSENTED TO OTHER THAN AS TO SECTION 8.9:

The Official Committee of Unsecured Creditors
  of Manhattan Bagel Company, Inc.


By: /s/
    ---------------------

  Its:
       ------------------



By: /s/
    ---------------------

  Its:
       ------------------



                                      -21-

<PAGE>


                                    EXHIBITS


        EXHIBITS

          A    Grumet Employment Agreement, Stock Purchase and Restrictive
               Covenant Agreement, and Stock Option Agreement.

          B    J. Gennusa Employment Agreement, Stock Purchase and Restrictive
               Covenant Agreement, and Stock Option Agreement.
  
          C    A. Gennusa Employment Agreement, Stock Purchase and Restrictive
               Covenant Agreement, and Stock Option Agreement.

          6.7  To be supplied.


                                      -22-

<PAGE>

                                                                       EXHIBIT A

                              CONSULTING AGREEMENT

     AGREEMENT  effective  as of the  ____  day of  ____________,  1998,  by and
between NEW WORLD  COFFEE & BAGELS,  INC., a Delaware  corporation  (hereinafter
referred to as the "Company"),  having a place of business at 379 West Broadway,
New York, New York 10012 and JACK GRUMET,  residing at 7645 Fenwick Place,  Boca
Raton, FL 33496 (hereinafter referred to as the "Consultant").

                                    RECITALS

     The  Company  desires to retain the  services  of the  Consultant,  and the
Consultant desires to provide his services, on the terms set forth herein.

     NOW, THEREFORE,  in consideration of the mutual covenants and agreements of
the parties herein, the parties hereto agree as follows:

     1. Services of  Consultant.  The  Consultant  is hereby  engaged as general
advisor and consultant to the Company on all matters  pertaining to the business
of  the  Company  and  its  subsidiaries,  and  will  provide  such  advice  and
consultation as the Company may reasonably request, in each case consistent with
the Consultant's experience and expertise.  The Consultant shall not be required
to travel more than 100 miles from the Company's Eatontown,  New Jersey facility
without  his  consent  and may  consult  in person or via  telephone  or written
report.  Consulting  under this Agreement  shall not  materially  interfere with
Consultant's  other  business  activities and shall not exceed an amount of time
which is reasonably required for the performance of the Consultant's duties. The
Consultant  shall  perform  his  services  under  this  Agreement  solely  as an
independent  contractor  and not as an agent or  employee  of the Company or any
subsidiary of the Company.  The Company shall not be responsible for the payment
of any withholding taxes, FICA,  workers'  compensation,  insurance,  disability
benefits or any fringe benefits and the Consultant is not entitled to any of the
same.  The only  compensation  and  benefits  to which the  Consultant  shall be
entitled hereunder are as set forth in Section 3 and 4 hereof. The Company shall
not be responsible for any injury, loss or damage suffered by Consultant arising
out of the  performance of his duties  hereunder.  In connection with his duties
hereunder,  the Consultant shall have no right to bind the Company or any of its
subsidiaries.

     2. Term.  The term (the  "Term") for the  services  described  in Section 1
hereof,  except if earlier terminated pursuant to Section 5 hereof, shall be for
a period of two (2) years from the Effective Date as defined in the  Acquisition
Agreement between the Company and Manhattan Bagel Co., Inc. dated as of July 28,
1998.



<PAGE>

     3. Compensation.

     (a) The compensation for the services to be rendered by the Consultant, and
the other agreements of the Consultant  hereunder,  including without limitation
those  set  forth in  Sections  6,  shall be the sum of  $100,000.00  per  annum
("Annual Fee"), payable in equal monthly installments in advance.

     (b) In addition, the Consultant shall be entitled to a performance bonus of
up to fifty (50%) of the Annual Fee as determined by the Board of Directors. The
performance  bonus shall be payable at its customary  time  following the end of
each fiscal year of the Company  during the term hereof  (pro-rated  if services
are rendered  during only a part of such fiscal  year).  The  performance  bonus
shall be paid if the annual  operating  budget of the  Company,  for such fiscal
year has been  achieved.  The annual  operating  budget shall be  formulated  by
management of the Company, subject to approval of the Board of Directors.

     (c) It is anticipated that the Consultant shall,  during the 18 months from
the date hereof, continue his existing medical insurance under a COBRA election.
The Company shall pay the medical  insurance  premiums for the Consultant during
such period,  and shall reimburse the Consultant  thereafter and during the Term
on a monthly basis for medical  insurance paid for by the Consultant,  up to the
cost of insurance per month under the the COBRA election,  unless the Consultant
is  then  obtaining  medical  insurance  from  another  person  as  part  of his
employment or consulting activities.

     (d) During the Term,  the Company  shall pay the  Consultant  an automobile
allowance equal to the Consultant's present automobile rental and insurance cost

     4. Expenses. The Consultant shall be entitled to reimbursement for expenses
reasonably  incurred  by him in the  course  of his  duties  hereunder  upon his
accounting  therefor,  provided  that  no  expenses  shall  be  incurred  by the
Consultant without the prior approval of the Company.

     5. Termination.

     (a) The term of this  Agreement may be ended prior to the date specified in
Section 2, under the following conditions:

          (i) Upon the death of the Consultant;

                                      -2-

<PAGE>

          (ii) Upon notice to the  Consultant,  if the  Consultant has committed
     any act of fraud,  embezzlement or misappropriation,  which notice shall be
     accompanied by the written evidence, or a summary of the other evidence, on
     which the Company relied in giving such notice;

          (iii) Thirty (30) days after notice to the Consultant of his breach of
     his duties hereunder  (other than as set forth in (ii) above),  unless such
     breach is fully remedied  before the end of such thirty (30) day period or,
     if such breach  cannot be  remedied  within  thirty  (30) days,  unless the
     Consultant continues to use his best efforts until such breach is remedied.

          (iv) If the Consultant  shall be both  unavailable  for a period of at
     least 90 days continuously or a total of 90 days within any 180 day period,
     and shall be so mentally or physically  incapacitated  or disabled as to be
     unable to perform his duties  hereunder  during such period and at the time
     of termination.

     (b) Upon any  termination of this Agreement under Section 6(a), the Company
shall not be  obligated  to pay any  compensation  or expenses or provide  other
benefits  other than those accrued to the date of  termination.  The  Consultant
shall also deliver to the Company all property of the Company  which may then be
in the Consultant's possession.

     6. Non-Disclosure of Confidential Information.  The Consultant acknowledges
that it is the policy of the Company to maintain as secret and  confidential all
information  relating to its products,  services and operations and the identity
of suppliers,  franchisees and customers (the "Confidential  Information"),  and
the Consultant  further  acknowledges  that the  Confidential  Information is of
substantial  value to the Company.  Accordingly,  the Consultant  agrees that he
will not, during or after the termination of this Agreement, disclose or use any
Confidential  Information  other than in  connection  with the  business  of the
Company.

     7. Indemnification.

     (a) The  Consultant  covenants  and  agrees  to  perform  his  services  in
compliance  in all  material  respects  with  all  applicable  laws,  rules  and
regulations of governmental  agencies and in a manner which does not violate the
rights of any third person, and to timely pay all taxes relating to all payments
hereunder. The Consultant shall indemnify and hold harmless the Company from and
against all costs and expenses which the Company may incur,  including by way of
example and not  limitation,  reasonable  counsel fees and  disbursements,  as a
result of the violation by the Consultant

                                      -3-

<PAGE>

of his covenants and agreements set forth in this Agreement.

     (b) Provided the  Consultant  has complied with his duties  hereunder,  the
Company shall  indemnify and hold harmless the  Consultant  from and against all
costs and expenses which the  Consultant may incur,  including by way of example
and not limitation,  reasonable counsel fees and  disbursements,  as a result of
the  rendering  of  services to the Company in  accordance with this  Agreement,
excluding the matters covered under Section 3 hereof.

     8. General.

     (a)  Notice.  Any  notice  required  or  permitted  to be given  under this
Agreement  shall be  sufficient  if in writing,  and shall be deemed  given when
delivered to a party or on the first  attempted  date of delivery after the same
is mailed to a party,  certified mail, return receipt requested,  to the address
set forth herein or such other  address of which  notice is given in  accordance
herewith.

     (b) Representation.

          (i) The Consultant  represents  that he is not bound by any agreement,
     court order or other obligation  which may relate,  directly or indirectly,
     to his obligations hereunder.

          (ii)  The  Company   represents  that  the  execution,   delivery  and
     performance  by the Company of this  Agreement has been duly  authorized by
     all requisite  corporate  action by the Company and that this Agreement has
     been duly executed and delivered by the Company and  constitutes  the valid
     and binding  obligation of the Company,  enforceable in accordance with its
     terms.

     (c)  Modification  and  Waiver.  This  Agreement  may  not  be  changed  or
terminated  orally but only in a writing  signed by the parties  hereto,  and no
waiver of a breach of any provision  hereof shall be effective unless in writing
signed by the party  against whom  enforcement  is sought.  No such waiver shall
operate or be construed as a waiver of any subsequent breach of such provisions.

     (d) Applicable  Law. This Agreement shall be subject to and governed by the
laws of the State of New York.

     (e) Controversies.  The parties agree that any legal proceedings  hereunder
shall be  brought  only in the  courts  of the  State of New York or the  United

                                      -4-

<PAGE>

States of America, sitting in the City, County and State of New York.

     (f)  Captions.  The  underlined  captions set forth herein are  descriptive
only, and shall not be deemed to be a part of this Agreement.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the day and year first above written.


                                             NEW WORLD COFFEE & BAGELS, INC.



                                             By /s/ [illegible]
                                                --------------------------------



                                             /s/ Jack Grumet
                                             -----------------------------------
                                             JACK GRUMET, Individually





                                       -5-

<PAGE>

                                 STOCK PURCHASE
                                       AND
                              RESTRICTIVE COVENANT
                                    AGREEMENT


                                                                   July 28, 1998


To the Investor named on the
Investor Signature Page attached hereto

Dear Sir:

     The undersigned,  NEW WORLD COFFEE & BAGELS,  INC., a Delaware  corporation
(the  "Company"),  hereby agrees with the person named on an Investor  Signature
Page attached hereto (the "Investor") as follows:

     SECTION  1.  Issuance  of the  Subject  Shares.  Subject  to the  terms and
conditions  hereof,  the Company has  authorized  the  issuance  and sale at the
Closing (as  hereinafter  defined) of the number of shares of Common Stock,  par
value $.001 per share (the "Subject Shares") set forth on the Investor Signature
Page,  for sale at a price of $0.01 per share.  Such sale is also  expressly  in
consideration  of the  covenants  of the  Investor  set forth in  Section 10 and
Section  11  of  this  Agreement.   The  Investor  acknowledges  that  there  is
substantial  consideration  for such covenants,  and that the performance of the
same is material to this Agreement.

     SECTION 2.  Agreement  to Sell and  Purchase  the  Subject  Shares.  At the
Closing, the Company shall sell to the Investor, and the Investor shall purchase
from the  Company,  upon the terms and  conditions  hereinafter  set forth,  the
Subject Shares subscribed for by the Investor.  Payment shall be made in cash at
such time.

     SECTION 3.  Delivery of the  Subject  Shares The  closing  (the  "Closing")
hereunder  with respect to the Subject Shares shall take place at the offices of
the  Company,   simultaneously  with  the  commencement  of  the  employment  or
consultancy  of the  Investor by the Company.  At the Closing the Company  shall
issue to the Investor a certificate for the Subject Shares subscribed for by the
Investor.  The  certificate  shall bear a restrictive  legend in accordance with
applicable law and a stop transfer order in accordance with such legend shall be
placed against transfer of the Subject Shares

                                        1

<PAGE>

represented thereby.

     SECTION 4.  Representations  and  Warranties  of the  Company.  The Company
hereby represents and warrants to the Investor as follows:

     4.1  Organization.  The Company is a corporation  duly  organized,  validly
existing  and in good  standing  under the laws of the State of Delaware and has
all requisite corporate power and authority to own and lease its properties,  to
carry on its business as presently conducted and as proposed to be conducted and
to carry out the transactions contemplated hereby.

     4.2  Compliance.  The Company  (a) has  complied,  and in carrying  out its
contemplated business will be in compliance,  in all material respects, with all
Federal,  state,  local and foreign  laws,  ordinances,  regulations  and orders
applicable  to it, its  business or the  ownership  of its assets,  and (b) will
obtain all Federal,  state, local and foreign governmental  licenses and permits
material to and necessary in the conduct of its business.

     4.3   Authorization  of  this  Agreement.   The  execution,   delivery  and
performance by the Company of this  Agreement,  and the issuance and delivery of
the  Subject  Shares  being  subscribed  for have  been duly  authorized  by all
requisite corporate action by the Company; and this Agreement been duly executed
and delivered by the Company and constitutes the valid and binding obligation of
the Company,  enforceable in accordance with its terms. The execution,  delivery
and  performance  of this  Agreement and the issuance,  sale and delivery of the
Subject Shares being purchased, and compliance with the provisions hereof by the
Company will not (a) violate any provision of law, statute,  rule or regulation,
or any  ruling,  writ,  injunction,  order,  judgment  or decree  of any  court,
administrative  agency or other  governmental  body applicable to the Company or
any of its  properties or assets or (b) conflict with or result in any breach of
any of the terms, conditions or provisions of, or constitute (with due notice or
lapse of time or both) a  default  (or give  rise to any  right of  termination,
cancellation  or  acceleration  under),  or result in the  creation of any lien,
security interest, charge or encumbrance upon any of the properties or assets of
the Company under,  the Certificate of  Incorporation  or By-laws of the Company
(in each case as amended to the date hereof), or any note, indenture,  mortgage,
lease agreement or other contract,  agreement or instrument to which the Company
is a party or by which it or any of its property is bound or affected.

     4.4 Use of Proceeds. The net proceeds received by the Company from the sale
of the Subject Shares shall be used by the Company for general  working  capital
purposes.

     4.5 No Governmental Consent or Approval Required. Except for any filings

                                        2

<PAGE>

under Regulation D of the General Rules and Regulations under the Securities Act
of 1933 (the  "Securities  Act") and the filing of any notice  subsequent to the
Closing that may be required under  applicable  Federal and/or state  securities
laws, no consent,  approval or  authorization  of, or  declaration  to, or of or
filing with, any governmental or regulatory  authority is required for the valid
authorization,  execution  and delivery by the Company of this  Agreement or for
the valid authorization,  issuance, sale and delivery of the Subject Shares, or,
if so required, has been duly and effectively obtained or made.

     4.6 Brokers.  The Company has not, nor have any of its officers,  directors
or employees,  employed any broker or finder in connection with the transactions
contemplated by this Agreement.

     SECTION 5. Representations and Warranties of the Investors.

     5.1 Investment.  The Investor,  represents and warrants to the Company that
the  Investor  is  acquiring  the  Subject  Shares,  for  his own  account,  for
investment and not with a view to the distribution thereof within the meaning of
the Securities Act.

     5.2 No Registration.  The Investor understands that the Subject Shares have
not been registered  under the Securities Act by reason of their issuance by the
Company  in a  transaction  exempt  from the  registration  requirements  of the
Securities  Act;  and  that  the  Subject  Shares  must be held by the  Investor
indefinitely  unless a subsequent  disposition  thereof is registered  under the
Securities Act or is exempt from registration.

     5.3 Rule 144. The Investor  further  understands  that the  exemption  from
registration  afforded  by Rule 144 (the  provisions  of which  are known to the
Investors)  issued  under the  Securities  Act  depends on the  satisfaction  of
various conditions and that, if applicable, Rule 144 affords the basis for sales
only in limited amounts.

     5.4 [Omitted]

     5.5 Due Authorization.  The Investor represents and warrants to the Company
that this  Agreement  has been duly  executed and  delivered by the Investor and
constitutes  the valid and binding  obligations of the Investor,  enforceable in
accordance  with its terms  (subject,  as to the  enforcement  of  remedies,  to
applicable bankruptcy,  insolvency,  reorganization,  moratorium or similar laws
relating  to  or  affecting  creditors'  rights  generally  and  subject,  as to
enforceability, to general principles of equity).

     5.6 No Transfer.  The Investor  represents and warrants to the Company that
it or he will not transfer any of the Subject  Shares except in compliance  with
the provisions of this Agreement.

                                        3

<PAGE>

     5.7  Accredited  Investor.  The Investor is an Accredited  Investor as such
term is defined in the Rules and Regulations under the Securities Act.

     5.8 Information.  The Investor  acknowledges  that the Company has provided
such information has the Investor has requested.

     SECTION 6.  Conditions  Precedent  to Closing by the  Investors on the Date
Hereof.  The  obligations  of the  Investor to purchase  and pay for the Subject
Shares are subject to the following  conditions  precedent,  any of which may be
waived by the Investor:

     6.1  Corporate  Proceedings;   Consents,   Etc.  All  corporate  and  other
proceedings  to be  taken  and  all  waivers  and  consents  to be  obtained  in
connection with the transactions  contemplated by this Agreement shall have been
taken or obtained and all documents  incident  thereto shall be  satisfactory in
form and substance to the Investor,  who shall have received all such  originals
or certified or other copies of such documents as he may reasonably request.

     6.2 Accuracy of Representations  and Warranties.  All  representations  and
warranties  of the  Company  contained  herein  shall be true and correct in all
material respects on and as of the date hereof.

     SECTION 7. Registration  Rights. The Company, at the request of the holders
of at least two thirds of the Subject Shares (the "Group  Subject  Shares") sold
under this Agreement and two similar  agreements of even date herewith,  made on
or after  one year from the date of sale of the  Subject  Shares,  shall  file a
registration  statement  including the Group Subject  Shares on one(l)  occasion
only.  The Company  shall pay all expenses in connection  with the  registration
statements,  except that the Investor shall pay his own selling  commissions and
discounts. The Company shall, at the time of such registration(s),  enter into a
customary  registration  rights  agreement with the Investor  relating to, among
other matters, indemnity and payment of expenses, etc.

     SECTION  8.  Exchanges;  Lost,  Stolen  or  Mutilated  Certificates.   Upon
surrender to the Company of certificates  representing  the Subject Shares,  the
Company at its  expense  will issue in  exchange  therefor,  and  deliver to the
holder  thereof,  a new  certificate or  certificates,  in such  denomination or
denominations  as may be  requested  by such  holder.  Upon  receipt of evidence
satisfactory to the Company of the loss, theft, destruction or mutilation of any
or any certificate representing any Subject Shares and in case of any such loss,
theft or destruction,  upon delivery of an indemnity  agreement  satisfactory to
the Company, or in case of any such mutilation,  upon surrender and cancellation
of such certificate, the Company at its expense will issue and deliver to the

                                        4

<PAGE>

holder thereof a new  certificate of like tenor,  in lieu of such lost,  stolen,
destroyed or mutilated instrument.

     SECTION 9. Survival of Representations, Warranties and Agreements; etc. All
representations  and  warranties  hereunder  shall survive the Closing until the
third anniversary of the date hereof All statements contained in any certificate
or other  instrument  delivered by the Company  pursuant to this Agreement or in
connection with the  transactions  contemplated  by this Agreement  either at or
prior to the Closing,  shall  constitute  representations  and warranties by the
Company under this  Agreement.  All  agreements  contained  herein shall survive
indefinitely until, by their respective terms they are no longer operative.

     SECTION 10. Non-Solicitation.  The Investor agrees that for a period of two
(2) years after  termination of his employment or consultancy  with the Company,
for any reason, he will not (a) solicit a business relationship with persons who
are franchisees or customers of the Company on the date of termination  which is
directly or indirectly competitive with the business relationship of the Company
with such persons (i.e.; a business which features  coffee and/or  bagels),  and
(b) solicit the services of persons who are employees of the Company on the date
of  termination,  or who were  employed  by the  Company at any time  within the
period  of 180 days  prior to such  termination,  except  for  employees  of the
Company who were terminated by the Company.

     SECTION 11.  Non-Competition.  The Investor agrees that for a period of two
(2) years after the termination of the Investor's employment or consultancy with
the Company,  for any reason,  he will not,  directly or  indirectly,  within 50
miles of any location  operated by the Company or a franchisee,  conduct or have
an interest in, or consult for or have any other  relationship with any business
competitive  with the  business  engaged in by the  Company  or such  franchisee
(i.e.; a business which features coffee and/or bagels). The parties hereto agree
that the duration and  geographic  scope of the  non-competition  provision  set
forth in this Section 11 are reasonable.  In the event that any court determines
that the duration or the geographic  scope, or both, are  unreasonable  and that
such  provision is to that extent  unenforceable,  the parties hereto agree that
the provision shall remain in full force and effect for the greatest time period
and in the  greatest  area that would not render it  unenforceable.  The parties
intend  that this  non-competition  provision  shall be deemed to be a series of
separate covenants, one for each and every county of each and every state of the
United States of America and each and every  political  subdivision  of each and
every  country  outside the United  States of America  where this  provision  is
intended to be  effective.  The  parties  agree that  damages are an  inadequate
remedy for any breach of Sections 10 and 11 and that the Company shall,  whether
or not it is pursuing  any  potential  remedies at law, be entitled to equitable
relief in the form of  preliminary  and  permanent  injunctions  without bond or
other security upon

                                        5

<PAGE>

any actual or threatened breach of such provisions.

     SECTION 12.  Resale of Stock.  In the event that the  Investor  voluntarily
resigns his  employment or  consultancy  with the Company,  as distinct from his
death or disability (a  "resignation"),  during the periods  described below, he
shall be required to resell  certain  Subject  Shares to the Company at his cost
therefor, as set forth herein, and the Company shall repurchase the same on such
terms, and a legend shall be placed on the certificates representing the Subject
Shares to the following effect: The shares  represented  hereby are subject,  in
whole or in part,  to sale to and  repurchase  by the  Company,  pursuant to the
terms of a Stock Purchase and  Restrictive  Covenant  Agreement  dated [the date
thereof.  If the  Resignation  occurs within twelve (12) months from the date of
the sale of the  Subject  Shares,  all of the Subject  Shares  shall be sold and
repurchased as set forth above, and if the Resignation  occurs after twelve (12)
months and before the end of  eighteen  (18) months from the date of the sale of
the  Subject  Shares,  one half (1/2) of the  Subject  Shares  shall be sold and
repurchased as set forth above.

     SECTION 13 Successors and Assigns. This Agreement shall be binding upon the
parties, their successors, legal representatives and assigns.

     SECTION  14.  Entire  Agreement.  This  Agreement  and the  other  writings
referred  to herein or  delivered  pursuant  hereto  or in  connection  with the
transactions  contemplated  hereby  which form a part hereof  contain the entire
agreement  among the  parties  with  respect to the  subject  matter  hereof and
supersede all prior and  contemporaneous  arrangements  or  understandings  with
respect thereto.

     SECTION  15.   Notices.   All   notices,   requests,   consents  and  other
communications  hereunder  to any  party  shall be deemed  to be  sufficient  if
contained  in a  written  instrument  delivered  in person or duly sent by first
class registered or certified mail, postage prepaid,  addressed to such party at
the address set forth below or such other address as may hereafter be designated
in writing by the addressee to the addressor listing all parties:

          (i)  If to the Company, to:

               New World Coffee & Bagels, Inc.
               379 West Broadway, 4th Floor
               New York, New York 10012

                                       6

<PAGE>
          (ii) If to the  Investor,  to his  address  set forth as the  Investor
     Signature Page attached hereto.

All such  notices,  advices  and  communications  shall be  deemed  to have been
received (a) in the case of personal delivery,  on the date of such delivery and
(b) in the case of mailing, on the third business day following the date of such
mailing.

     SECTION 16. This Agreement may be executed in  counterparts,  and each such
counterpart  hereof shall be deemed to be an original  instrument,  but all such
counterparts together shall constitute but one Agreement.

     SECTION  17.  Headings.  The  headings  of the  various  sections  of  this
Agreement have been inserted for  convenience of reference only and shall not be
deemed to be a part of this Agreement.

     SECTION 18.  Nouns and  Pronouns.  Whenever  the context may  require,  any
pronouns  used herein shall  include the  corresponding  masculine,  feminine or
neuter  forms,  and the singular  form of names and pronouns  shall  include the
plural and vice-versa.

     SECTION  19.  Governing  Law.  This  Agreement  shall  be  governed  by and
construed in accordance  with, (a) the laws of the State of New York  applicable
to contracts made and to be performed  wholly  therein,  and (b) the laws of the
State of Delaware  applicable to  corporations  organized under the laws of such
State.

     IN WITNESS WHEREOF, the undersigned have duly executed this Agreement as of
the date first written above.


                                             NEW WORLD COFFEE & BAGELS, INC.


                                             By /s/ [ILLEGIBLE]
                                               ---------------------------------
                                             Authorized Signature







                                        7

<PAGE>

                             INVESTOR SIGNATURE PAGE






NAME/ADDRESS/EIN


Jack Grumet
Name


Address
7645 FENWICK PLACE


City
BOCA RATON FL 33496


EIN/SS

###-##-####

                                             /s/ Jack Grumet
                                             -----------------------------------
                                             JACK GRUMET
                                             NUMBER OF SUBJECT SHARES
                                             PURCHASED 240,000


                                             PURCHASE PRICE $2,400.00



                                        8

<PAGE>


                         NEW WORLD COFFEE & BAGELS, INC.

                             STOCK OPTION AGREEMENT

Jack Grumet
7645 Fenwick Place
Boca Raton, FL 33496

I.   NOTICE OF OPTION GRANT

Jack  Grumet  ("Optionee")  has been  granted an option  ("Option")  to purchase
common stock of the Company,  subject to the terms and conditions of this Option
Agreement, as follows:

Vesting Commencement Date                    Effective Date

Exercise Price per Share                     1.656

Number of Shares Granted                     250,000

Term Expiration Date:                        Five Years after the Effective Date

Vesting Schedule:

     This Option may be  exercised,  in whole or in part,  following the Vesting
Commencement Date.

II.  DEFINITIONS

     As used in this Option Agreement, the following definitions shall apply:

     (a)  "Administrator"  means the Board of Directors or any if its Committees
          appointed to administer this Option Agreement,  which shall be done in
          accordance with Rule 16b-3 of the Securities Exchange Act of 1934.

     (b)  "Board" means the Board of Directors of the Company.

     (c)  "Code" means the Internal Revenue Code of 1986, as amended.

     (d)  "Committee"  means a committee  designated  by the Board to administer
          the  Option  Agreement,   which  Committee  shall  be  constituted  in
          accordance  with Rule  16b-3,  and  continue  to serve its  designated
          capacity until otherwise directed by the Board.

     (e)  "Common Stock" means the Common Stock of the Company.

     (f)  "Company"   means  New  World  Coffee  &  Bagels,   Inc.,  a  Delaware
          corporation.



<PAGE>

     (g)  "Consultant" means any person, including an advisor, who is engaged by
          the  Company or any Parent or  Subsidiary  to render  services  and is
          compensated for such services.

     (h)  "Continuous  Status  as an  Employee  or  Consultant"  means  that the
          employment or consulting relationship is not interrupted or terminated
          by the  Company,  any Parent or  Subsidiary.  Continuous  Status as an
          Employee or Consultant shall not be considered interrupted in the case
          of: (i) any leave of absence  approved by the Company,  including sick
          leave,  military  leave,  or (ii) transfers  between  locations of the
          Company or between the Company,  its Parent,  it  Subsidiaries  or its
          successor.

     (i)  "Disability"  means  total and  permanent  disability  as  defined  in
          Section 22(e)(3) of the Code.

     (j)  "Effective  Date"  means  the  date  as  defined  in  the  Acquisition
          Agreement between the Company and Manhattan Bagel Company, Inc.

     (k)  "Employee"  means  any  person,   including  officers  and  directors,
          employed by the Company or any Parent or  Subsidiary  of the  Company.
          The payment of a director's fee by the Company shall not be sufficient
          to constitute "employment" by the Company.

     (l)  "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     (m)  "Optionee" means an Employee or Consultant who received an Option.

     (n)  "Subsidiary"  means  a  "subsidiary   corporation",   whether  now  or
          hereafter existing, as defined in Section 424(0 of the Code.

III. AGREEMENT

     1. Grant of Option. New World Coffee & Bagels, Inc., a Delaware corporation
(the  "Company"),  hereby  grants to the Optionee the Option to purchase a total
number of  shares of Common  Stock  (the  "Shares")  set forth in the  Notice of
Grant,  at the  exercise  price per share set forth in the  Notice of Grant (the
"Exercise  Price")  subject to the terms,  definitions  and provisions set forth
herein. This Option Agreement shall become effective upon the Effective Date.

     2. Exercise of Option.  This Option shall be exercisable during its term in
accordance with the Exercise Schedule set out in the Notice of Grant as follows:

          (i) Right to Exercise.

               (a) This Option may not be exercised for a fraction of a share.

                                       -2-

<PAGE>

               (b) In no event may this  Option be  exercised  after the date of
          expiration  of the term of this  option as set forth in the  Notice of
          Grant.

          (ii) Method of Exercise.  This Option shall be  exercisable by written
     notice (in the form  attached as Exhibit A) which shall state the  election
     to exercise the Option, the number of Shares in respect of which the option
     is being exercised, and such other representations and agreements as to the
     holder's  investment  intent with respect to such shares of Common Stock as
     may  be  required  by  the  Company  pursuant  to the  provisions  of  this
     Agreement.

     Such written  notice shall be signed by the Optionee and shall be delivered
in person or by certified  mail to the  Secretary  of the  Company.  The written
notice shall be accompanied by payment of the Exercise Price.  This Option shall
be deemed to be exercised  upon  receipt by the Company of such  written  notice
accompanied by the Exercise Price.

     No Shares will be issued  pursuant to the exercise of an Option unless such
issuance and such exercise shall comply with all relevant  provisions of law and
the requirements of any stock exchange upon which the Shares may then be listed.
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred  to the Optionee on the date on which the Option is  exercised  with
respect to such Shares.

     3. Optionee's Representations. In the event the Shares purchasable pursuant
to the exercise of this Option have not been registered under the Securities Act
of 1933, as amended,  at the time this Option is exercised,  Optionee  shall, if
required by the Company, concurrently with the exercise of all or any portion of
this Option, deliver to the Company his Investment  Representation  Statement in
the form attached hereto as Exhibit B.

     4 Method of Payment.  Payment of the Exercise  Price shall be by any of the
following or a combination thereof, at the election of the Optionee:

          (i) cash; or

          (ii) check; or

          (iii)  surrender of Common Stock  options of the Company  which have a
     fair market value on the date of surrender  equal to the Exercise  Price of
     the Shares as to which the Option is being exercised; or

          (iv)  surrender of other  shares of Common stock of the Company  which
     (A) in the case of Shares  acquired  pursuant to the  exercise of a Company
     option, have been owned by the Optionee for more than six (6) months on the
     date  of  surrender,  and  (B)  have a fair  market  value  on the  date of
     surrender  equal to the Exercise Price of the Shares as to which the Option
     is being exercised; or

          (v) delivery of a properly executed exercise notice together with such
     other  documentation as the  Administrator  and the broker,  if applicable,
     shall require to effect and

                                      -3-

<PAGE>

          (v) delivery of a properly executed exercise notice together with such
     other  documentation as the  Administrator  and the broker,  if applicable,
     shall require to effect and exercise the Option and delivery to the Company
     of the sale proceeds required to pay the exercise price.

     5.  Restrictions  on  Exercise.  This  Option may not be  exercised  if the
issuance  of such  Shares  upon  which  exercise  or the  method of  payment  of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option the Company may require Optionee to make any  representation and warranty
to the Company as may be required by any applicable law or regulation.

     6.  Termination  of  Relationship.  In the event an  Optionee's  Continuous
Status as an Employee or  Consultant  terminates  "For  Cause",  Optionee  shall
forfeit, as of the date of such termination (the "Termination Date"), all rights
under  this  Option  Agreement,  including  any rights to  exercise  any and all
Options whether vested or not. "For Cause" shall mean termination by the Company
of  Optionee's  employment  by  the  Company  by  reason  of  Optionee's  fraud,
embezzlement,  or misappropriation,  notice of which shall be accompanied by the
written  evidence,  or a summary  of the other  evidence,  on which the  Company
relied in giving such notice.

     7. Non-transferability of Option. This Option may not be transferred in any
manner otherwise than by will or trust or by the laws of descent or distribution
and may be exercised  during the lifetime of Optionee  only by him. The terms of
this  Option  shall  be  binding  upon  the  executors,  administrators,  heirs,
successors and assigns of the Optionee.

     8. Term of Option.  This Option may be  exercised  only within the term set
out in the  Notice  of  Grant,  and may be  exercised  during  such term only in
accordance  with the terms of this Option.  Death of Optionee  shall not vitiate
terms of this Agreement

     9.  Increase in Total  Number of Shares  Granted.  The period from the date
hereof  to the third  anniversary  of such date is  referred  to as the  Subject
Period.  Unless,  during the Subject Period, the Market Price, as defined below,
of the Common Stock,  as presently  constituted,  closes in excess of $9.656 per
share of Common Stock for a minimum of five days, an additional Number Of Shares
Granted,  not to exceed 125,000 additional shares,  shall, on one occasion only,
be added to the terms of this Agreement as follows:

     Additional Option Shares = (A-(B- 1.656))/A multiplied by C, where

     A  =  $8.00   (per   share,   adjusted   for   combinations,   splits   and
reorganizations)

     B = The  average of the five  highest  closing  prices  during the  Subject
Period

                                       -4-

<PAGE>

     C = The number of Option Shares stated in this Agreement

The closing price for a day shall be the last reported sale price or, in case no
such  reported sale took place on such day, the average of the last reported bid
and asked prices, in either case on the principal national  securities  exchange
on which the Common  Stock is listed or  admitted  to trading  (or if the Common
Stock is not at the time  listed or admitted  for trading on any such  exchange,
then such price as shall be equal to the  average of the last  reported  bid and
asked prices,  as reported by the National  Association  of  Securities  Dealers
Automated  Quotations  System  ("NASDAQ")  on  such  day,  or if,  on any day in
question,  the Common  Stock shall not be quoted on the NASDAQ,  then such price
shall be equal to the last reported bid and asked prices on such day as reported
by any similar reputable quotation and reporting service.

                                                 NEW WORLD COFFEE & BAGELS, INC.
                                                 a Delaware corporation

                                                 By: /s/ [illegible]
                                                    ----------------------------

                                                 Title:
                                                       -------------------------

OPTIONEE FURTHER ACKNOWLEDGES AND AGREES THAT NOTHING IN THIS AGREEMENT,  NOR IN
THE  COMPANY'S  STOCK  OPTION PLAN,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT INTERFERE IN ANY WAY WITH HIS RIGHT OR THE  COMPANY'S  RIGHT TO TERMINATE HIS
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee  acknowledges receipt of a copy of this Option and represents that
he is familiar with the terms and  provisions  thereof,  and hereby accepts this
Option subject to all of the terms and provisions  thereof Optionee has reviewed
this  Option in its  entirety,  has had an  opportunity  to obtain the advise of
counsel prior to executing this Option and fully  understands  all provisions of
the Option.


Dated: 7/28/98                              Optionee: /s/ Jack Grumet
                                                    ----------------------------


                                      -5-

<PAGE>

                                    EXHIBIT A

                                 EXERCISE NOTICE

New World Coffee & Bagels, Inc.
Attention: Chief Financial Officer

     1.  Exercise  of Option.  Effective  as of today,  _____________  ,l9__ the
undersigned ("Optionee") hereby elects to exercise Optionee's option to purchase
_______________  shares of the Common Stock (the "Shares") of New World Coffee &
Bagels,  Inc., (the "Company") under and pursuant to the Optionee's Stock Option
Agreement ("Option Agreement").

     2.  Representations  of Optionee.  Optionee  acknowledges that Optionee has
received, read and understood the Option Agreement and agrees to abide by and be
bound by its terms and conditions.

     3.  Rights as  Stockholder.  Until the stock  certificate  evidencing  such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  stockholder  shall  exist with
respect to the optioned Shares,  notwithstanding the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is exercised.

     4. Restrictive Legends and Stop-Transfer Orders.

     (a) Legends.  Optionee  understands and agrees that the Company shall cause
the legends set forth below or legends  substantially  equivalent thereto, to be
placed upon any certificate(s)  evidencing ownership of the Shares together with
any other legends that may be required by state or federal securities laws:

     THE  SECURITIES  REPRESENTED  HEREBY  HAVE NOT BEEN  REGISTERED  UNDER  THE
     SECURITIES  ACT OF  1933  (THE  "ACT")  AND  MAY  NOT BE  OFFERED,  SOLD OR
     OTHERWISE TRANSFERRED,  PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED
     UNDER  THE  ACT  OR IN  THE  OPINION  OF  COUNSEL  IN  FORM  AND  SUBSTANCE
     SATISFACTORY  TO THE  ISSUER OF THESE  SECURITIES,  SUCH  OFFER,  SALE,  OR
     TRANSFER, PLEDGE OR HYPOTHECATION IS IN COMPLIANCE THEREWITH.

     THE  SHARES   REPRESENTED  BY  THIS  CERTIFICATE  ARE  SUBJECT  TO  CERTAIN
     RESTRICTIONS  ON TRANSFER AS SET FORTH IN THE EXERCISE  NOTICE  BETWEEN THE
     ISSUER  AND THE  ORIGINAL  HOLDER OF THESE  SHARES,  A COPY OF WHICH MAY BE
     OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH TRANSFER  RESTRICTIONS
     ARE BINDING ON TRANSFEREES OF THESE SHARES.



<PAGE>

     (b)  Stop-Transfer  Notices.  Optionee  agrees  that,  in order  to  ensure
compliance  with the  restrictions  referred  to herein,  the  Company may issue
appropriate  "stop  transfer"  instructions  to its transfer  agent, if any, and
that,  if the Company  transfers  its own  securities,  it may make  appropriate
notations to the same effect in its own records.

     (c) Refusal to Transfer.  The Company shall not be required (i) to transfer
on its  books  any  Shares  that have  been  sold or  otherwise  transferred  in
violation of any of the  provisions of this  Agreement or (ii) to treat as owner
of such Shares or to accord the right to vote or pay  dividends to any purchaser
or other transferee to whom such Shares shall have been so transferred.

     5.  Successors and Assigns.  The Company will assign its rights,  but shall
remain liable hereunder,  under this Agreement to single or multiple  assignees,
and this  Agreement  shall inure to the benefit of the successors and assigns of
the Company,  in  connection  with the sale of all or  substantially  all of its
assets.  Subject to the  restrictions  on  transfer  hereunder  set forth,  this
Agreement  shall be  binding  upon  optionee  and his or her  heirs,  executors,
administrators, successors and assigns.

     6. Governing  Law;  Severability.  This Agreement  shall be governed by and
construed in accordance  with the laws of the State of Delaware  excluding  that
body of law  pertaining  to  conflicts  of law.  Should  any  provision  of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

     7. Notices.  Any notice  required or permitted  hereunder shall be given in
writing and shall be deemed  effectively  given upon  personal  delivery or upon
deposit in the United  States  mail by  certified  mail,  with  postage and fees
prepaid,  addressed to the other party at its address as shown below beneath its
signature,  or to such other address as such party may designate in writing from
time to time to the other party.

     8.  Further  Instruments.   The  parties  agree  to  execute  such  further
instruments  and to take such further  action as may be reasonably  necessary to
carry out the purposes and intent of this Agreement

     9. Delivery of Payment.  Optionee herewith delivers to the Company the full
Exercise Price for the Shares.


                                       -2-

<PAGE>

     10. Entire Agreement.  The Notice of Grant/Option Agreement is incorporated
herein by reference.  This  Agreement,  the Option  Agreement and the Investment
Representation  Statement  constitute  the entire  agreement  of the parties and
supersede in their entirety all prior undertakings and agreements of the Company
and Optionee with respect to the subject  matter hereof and is governed by state
law except for that body of law pertaining to conflict of laws.

Submitted by:                               Accepted by:
                                            New World Coffee & Bagels Inc.
                                            By:
                                               ---------------------------------
                                            Title:
- ----------------------------------                ------------------------------

Address:                                    Address:


- ----------------------------------          ------------------------------------


- ----------------------------------          ------------------------------------




                                      -3-

<PAGE>

                                    EXHIBIT B

                       INVESTMENT REPRESENTATION STATEMENT

OPTIONEE:
COMPANY:                   NEW WORLD COFFEE & BAGELS, INC.
SECURITY:                  COMMON STOCK
AMOUNT:

DATE:

In connection with the purchase of the above-listed Securities,  the undersigned
Optionee represents to the Company the following:

     (a)  Optionee is aware of the  company's  business  affairs  and  financial
condition and has acquired sufficient  information about the Company to reach an
informed  and  knowledgeable  decision  to acquire the  securities.  Optionee is
acquiring  these  securities  for Investment for Optionee's own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the  Securities  Act of 1933, as amended (the  "Securities
Act").

     (b) Optionee  acknowledges and understands  that the securities  constitute
"restricted  securities"  under the Securities Act and have not been  registered
under the Securities Act in reliance upon a specific exemption therefrom,  which
exemption  depends upon, among other things,  the bona fide nature of Optionee's
investment intent as expressed herein. In this connection  Optionee  understands
that in the view of the Securities and Exchange Commission,  the statutory basis
for  such  exemption  may  be  unavailable  if  Optionee's   representation  was
predicated  solely upon a present  intention  to hold these  Securities  for the
minimum capital gains period  specified under tax statues,  for a deferred sale,
for or until an increase or decrease in the market price of the  Securities,  or
for a period  of one year or any other  fixed  period  in the  future.  Optionee
further  understands that the Securities must be held  indefinitely  unless they
are  subsequently  registered under the Securities Act or an exemption from such
registration is available.  Optionee understands that the certificate evidencing
the securities  will be imprinted with a legend which  prohibits the transfer of
the Securities  unless they are registered or such  registration is not required
in the  opinion of counsel  satisfactory  to the  Company  and any other  legend
required under applicable state securities laws.






<PAGE>

     (c) Optionee is familiar with the provisions of Rule 701 and Rule 144, each
promulgated  under the Securities Act; which, in substance permit limited public
resale of  "restricted  securities"  acquired,  directly or indirectly  from the
issuer thereof,  in a non-public offering subject to the satisfaction of certain
conditions. Rule 701 provides that if the issuer qualifies under Rule 701 at the
time of the grant of the Option to the  Optionee,  the  exercise  will be exempt
from  registration  under the Securities  Act. In the event the Company  becomes
subject to the reporting  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934,  ninety (90) days thereafter (or such longer period as any
market stand-off agreement may require) the securities exempt under Rule 701 may
be resold, subject to the satisfaction of certain of the conditions specified by
Rule  144,  including:  (1)  the  resale  being  made  through  a  broker  in an
unsolicited  broker's  transactions  or in  transactions  directly with a market
maker (as said term is defined under the Securities  Exchange Act of 1934); and,
in the case of an affiliate,  (2) the availability of certain public information
about the  Company,  (3) the amount of  securities  being sold  during any three
month period not exceeding the limitations specified in Rule 144(c), and (4) the
timely filing of a Form 144, if applicable.

     In the event that the Company  does not qualify  under Rule 701 at the time
of grant of the Option,  then the  securities  may be resold in certain  limited
circumstances  subject to the  provisions of Rule 144, which requires the resale
to occur not less than one year  after  the party has  purchased,  and made full
payment for,  within the meaning of Rule 144, the securities to be sold; and, in
the case of an affiliate, or of a non-affiliate who has held the securities less
than one year,  the  satisfaction  of the  conditions set forth in sections (1),
(2), (3) and (4) of the paragraph immediately above.

     (d)  Optionee  hereby  agrees  that if so  requested  by the Company or any
representative  of the  underwriters in connection with any  registration of the
offering of any securities of the Company under the 1933 Act, Optionee shall not
sell or otherwise  transfer any Shares or other securities of the Company during
the 180-day period  following the effective date of a registration  statement of
the Company filed under the 1933 Act; provided,  however,  that such restriction
shall only apply to the first  registration  statement  of the Company to become
effective  under the 1933 Act which  include  securities to be sold on behalf of
the Company to the public in an underwritten public offering under the 1933 Act.
The Company may impose  stop-transfer  instructions  with respect to  securities
subject to the foregoing restrictions until the end of such 180-day period.

     (e) Optionee  further  understands  that in the event all of the applicable
requirements  of Rule  701 or 144  are not  satisfied,  registration  under  the
Securities  Act,  compliance  with  Regulation  A,  or some  other  registration
exemption will be required;  and that,  notwithstanding  the fact that Rules 144
and 701 are not exclusive,  the Staff of the Securities and Exchange  Commission
has  expressed  its opinion  that persons  proposing  to sell private  placement
securities  other than in a registered  offering and otherwise  than pursuant to
rules 144 or 701 will

                                      -2-

<PAGE>

have a  substantial  burden  of proof in  establishing  that an  exemption  from
registration  is available  for such offers or sales,  and that such persons and
their respective brokers who participate in such transactions do so at their own
risk,  Optionee  understands that no assurances can be given that any such other
registration exemption will be available in such event.


                                             -----------------------------------

                                             Date:
                                                  ------------------------------

                                      -3-

<PAGE>

                                                                       EXHIBIT B

                              EMPLOYMENT AGREEMENT


     AGREEMENT made as of the ____ day of ____________, 1998, by and between NEW
WORLD COFFEE & BAGELS, INC., a Delaware corporation  (hereinafter referred to as
the "Company"),  having a place of business at 379 West Broadway,  New York, New
York 10012 and JASON GENNUSA,  residing at 15 McCampbell Road, Holmdel, NJ 07733
(hereinafter referred to as the "Employee").

                                   WITNESSETH:

     In  consideration of the mutual  covenants  herein  contained,  the parties
hereto agree as follows.

     1.  Employment.  The Company hereby agrees to employ the Employee,  and the
Employee  hereby  agrees to accept  such  employment,  subject  to the terms and
conditions hereinafter set forth. The Employee shall be elected a Vice-President
of the Company.

     2. Term. The term of the Employee's employment hereunder, except if earlier
terminated  pursuant  to  Paragraph  6 hereof,  shall be for a period of two (2)
years from the Effective Date as defined in the  Acquisition  Agreement  between
the Company and Manhattan  Bagel Co., Inc.  dated as of July 28, 1998.  The term
shall then  continue  from year to year  thereafter  unless  either  party gives
notice to the  contrary  to the other  party not less than 90 days  prior to the
commencement of any such one year extension period.

     3. Duties.

          (a) During the continuance of this  Agreement,  the Employee agrees to
     devote his  attention,  full time and best efforts to the  rendition of his
     services hereunder,  which shall include such executive responsibilities as
     may be assigned to him from time to time by the  President  of the Company.
     Subject  to the  control  of the Board of  Directors,  the  Employee  shall
     perform  such  executive  duties as are  assigned by the  President  of the
     Company. The Employee will be based at the Company's Eatontown,  New Jersey
     facility.

          (b) The  Employee  shall be  entitled  to make  personal  investments,
     provided that none of the same are directly or indirectly  competitive with
     the business of the Company and further  provided that any such  activities
     do not detract from the services due from the Employee hereunder. Purchases
     of up to 2% of  the  stock  of  publicly  traded  companies  shall  not  be
     restricted.

     4. Compensation.  In consideration of all of the services to be rendered by
the  Employee  hereunder,  the Employee  shall be paid,  and he agrees to accept
compensation as follows:



                                       
<PAGE>

          (a)  Compensation at an annual rate of One Hundred Thirty Two Thousand
     Five Hundred  Dollars  ($132,500.00),  payable  bi-weekly  less  applicable
     withholding taxes, subject to such increases, if any, as may be approved by
     the Board of  Directors  of the  Company  (the  rate per annum  which is in
     effect from time to time being  referred to herein as the "Base  Salary" of
     the Employee).  The Base Salary shall be increased,  on each anniversary of
     the term, by  multiplying  the Base Salary by a fraction,  the numerator of
     which is the consumer price index, all items, New York  metropolitan  area,
     or a  successor  index  (the  "Index"),  published  by  the  United  States
     Department  of Commerce  for the month prior to such  anniversary,  and the
     denominator  of which is the Index  published  for the month  preceding the
     commencement of the term.

          (b) With respect to each fiscal year of the Company, (i) a performance
     bonus of up to twenty five (25%) percent of the Employee's Base Salary,  as
     determined by the Board of Directors, if the annual operating budget of the
     Company  for such fiscal year have been  achieved;  and (ii) a  performance
     bonus of up to twenty five (25%) percent of the Employee's Base Salary,  as
     determined by the Board of Directors, if the budget for operation for which
     the Employee is responsible  for such fiscal year have been achieved.  Each
     performance  bonus shall be payable at its customary time following the end
     of each  fiscal year of the Company  during the term hereof  (pro-rated  if
     services are rendered  during only a part of such fiscal year).  The annual
     operating budget and operations budget shall be formulated by management of
     the Company, subject to approval of the Board of Directors.

          (c) Such stock option  grants as are  determined  by the  Compensation
     Committee of the Board of Directors.

          (d) During the Term, an automobile  allowance  equal to the Employee's
     present automobile rental and insurance cost..

          (e) Three (3) weeks of paid vacation during each year of the Term.

     5. Benefits.

          (a) The  Employee  shall be entitled  to such  benefits as may be made
     available by the Company to its executives,  including sick leave,  medical
     and life insurance.

          (b) Except as hereinafter  provided in Paragraph 6 hereof, the Company
     shall pay the  Employee,  for any period during which he is unable fully to
     perform his duties because of physical or mental  disability or incapacity,
     an  amount  equal  to the 


                                      -2-
<PAGE>

     compensation  due him for such  period  less the  aggregate  amount  of all
     income  disability  benefits  which  he may  receive  or to which he may be
     entitled  under or by reason of (i) any group health or accident  insurance
     plan of the Company;  (ii) any applicable  compulsory State disability law;
     (iii) the Federal Social  Security Act; and (iv) any  applicable  workmen's
     compensation law or similar law.

          (c) The  Employee  shall be entitled  to  reimbursement  for  expenses
     reasonably  and  necessarily  incurred  by him in the course of his duties,
     upon accounting therefor.

          (d) The Employee shall be entitled to  indemnification  as provided by
     the By-Laws of the Company and applicable law, and shall also be covered by
     existing officer/director liability insurance.

     6. Termination.

          (a)  The  term  of this  Agreement  may be  ended  prior  to the  date
     specified in Paragraph 2, under the following conditions:

               (i) Upon the death of the Employee.

               (ii) Upon notice to the  Employee,  if the Employee has committed
          any act of fraud, embezzlement or misappropriation.

               (iii) Thirty (30) days after notice to the Employee of his breach
          of his  duties  hereunder  (other  than as set  forth in (ii)  above),
          unless  such  breach is fully  remedied  before the end of such thirty
          (30) day period or, if such breach  cannot be remedied  within  thirty
          (30) days,  unless the  Employee  continues to use his best efforts to
          cure the same until such breach is remedied.

               (iv) If the  Employee  shall be both  absent  for a period  of at
          least 90 days  continuously  or a total of 90 days  within any 180 day
          period,  and  shall be so  mentally  or  physically  incapacitated  or
          disabled as to be unable to perform his duties  hereunder  during such
          period and at the time of termination.

          (b) Upon any  termination of this Agreement  under Paragraph 6(a), the
     Company  shall not be  obligated  to pay any  compensation  or  expenses or
     provide other benefits other than those accrued to the date of termination,
     and the Employee shall cease 



                                      -3-
<PAGE>

     to hold all positions in the Company, and such termination shall constitute
     a voluntary  resignation  by the  Employee of each office and  directorship
     then held by him, and the Employee shall, if requested and if able, deliver
     to the Company confirmatory written  resignations.  The Employee shall also
     deliver to the Company all property of the Company which may then be in the
     Employee's possession.

     7. Non-Disclosure of Confidential  Information.  The Employee  acknowledges
that it is the policy of the Company to maintain as secret and  confidential all
information  relating to its products,  services and operations and the identity
of suppliers,  franchisees and customers (the "Confidential  Information"),  and
the  Employee  further  acknowledges  that the  Confidential  Information  is of
substantial value to the Company.  Accordingly, the Employee agrees that he will
not,  during or after the  termination  of this  Agreement,  disclose or use any
Confidential  Information  other than in  connection  with the  business  of the
Company.  There shall be excepted herefrom any information that the Employee had
relating to the business of the Company  before he became  employed by Manhattan
Bagel Company, Inc., as specifically set forth on Attachment A hereto and signed
by the parties.

     8.  Notice.  Any  notice  required  or  permitted  to be given  under  this
Agreement  shall be  sufficient  if in writing,  and shall be deemed  given when
delivered to a party or five  business days after the same is mailed to a party,
certified mail, return receipt  requested,  to the addresses set forth herein or
such other address of which notice is given in accordance herewith.

     9. Modification and Waiver. This Agreement may not be changed or terminated
orally but only in a writing  signed by the parties  hereto,  and no waiver of a
breach of any provision  hereof shall be effective  unless in writing  signed by
the party against whom enforcement is sought. No such waiver shall operate or be
construed as a waiver of any subsequent breach of such provisions.

     10.  Applicable Law. This Agreement shall be subject to and governed by the
laws of the State of New York.

     11. Remedies.  The Company,  in addition to any other remedy or remedies to
which it may be entitled,  shall be entitled to obtain injunctive relief against
any breach or threatened  breach by the Employee of the  provisions of Section 7
and 8 hereof. In the event of a dispute hereunder, the party prevailing shall be
entitled to recover its reasonable  expenses,  including  counsel fees, from the
party not prevailing.

     12. Representation of Employee. The Employee hereby represents and warrants
that the  Employee  is not  bound by any  contract,  agreement,  court  order or
decision  which 


                                      -4-
<PAGE>

conflicts  in any  manner  with  the  duties  to be  performed  by the  Employee
hereunder or which would limit, in any respect, the right of the Employee to use
any of  the  Employee's  knowledge  or  experience  in  the  performance  of the
Employee's duties hereunder.

     13. Representation of the Company. The execution,  delivery and performance
by the  Company of this  Agreement  has been duly  authorized  by all  requisite
corporate  action by the Company and this  Agreement  has been duly executed and
delivered by the Company and constitutes the valid and binding obligation of the
Company, enforceable in accordance with its terms.

     14.  Captions.  The  underlined  captions set forth herein are  descriptive
only, and shall not be deemed to be a part of this Agreement.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the day and year first above written.

                                            NEW WORLD COFFEE & BAGELS, INC.


                                            By  /s/ ILLEGIBLE
                                                -------------------------------
                                                Authorized Signature

                                            /s/ JASON GENNUSA
                                            -----------------------------------
                                            JASON GENNUSA, Individually


                                      -5-
<PAGE>


                                  ATTACHMENT A

                                PRIOR INFORMATION



















                                            NEW WORLD COFFEE & BAGELS, INC.


                                            By  /s/ ILLEGIBLE
                                                -------------------------------
                                                Authorized Signature

                                            /s/ JASON GENNUSA
                                            -----------------------------------
                                            JASON GENNUSA, Individually


                                      -6-
<PAGE>


                                 STOCK PURCHASE
                                       AND
                              RESTRICTIVE COVENANT
                                    AGREEMENT


                                                                   July 28, 1998


To the Investor named on the
Investor Signature Page attached hereto

Dear Sir:

     The undersigned,  NEW WORLD COFFEE & BAGELS,  INC., a Delaware  corporation
(the  "Company"),  hereby agrees with the person named on an Investor  Signature
Page attached hereto (the "Investor") as follows:

     SECTION  1.  Issuance  of the  Subject  Shares.  Subject  to the  terms and
conditions  hereof,  the Company has  authorized  the  issuance  and sale at the
Closing (as  hereinafter  defined) of the number of shares of Common Stock,  par
value $.001 per share (the "Subject Shares") set forth on the Investor Signature
Page,  for sale at a price of $0.01 per share.  Such sale is also  expressly  in
consideration  of the  covenants  of the  Investor  set forth in  Section 10 and
Section  11  of  this  Agreement.   The  Investor  acknowledges  that  there  is
substantial  consideration  for such covenants,  and that the performance of the
same is material to this Agreement.

     SECTION 2.  Agreement  to Sell and  Purchase  the  Subject  Shares.  At the
Closing, the Company shall sell to the Investor, and the Investor shall purchase
from the  Company,  upon the terms and  conditions  hereinafter  set forth,  the
Subject Shares subscribed for by the Investor.  Payment shall be made in cash at
such time.

     SECTION 3.  Delivery of the  Subject  Shares The  closing  (the  "Closing")
hereunder  with respect to the Subject Shares shall take place at the offices of
the  Company,   simultaneously  with  the  commencement  of  the  employment  or
consultancy  of the  Investor by the Company.  At the Closing the Company  shall
issue to the Investor a certificate for the Subject Shares subscribed for by the
Investor.  The  certificate  shall bear a restrictive  legend in accordance with
applicable law and a stop transfer order in accordance with such legend shall be
placed against transfer of the Subject Shares

                                       1

<PAGE>




represented thereby.


     SECTION 4.  Representations  and  Warranties  of the  Company.  The Company
hereby represents and warrants to the Investor as follows:

     4.1  Organization.  The Company is a corporation  duly  organized,  validly
existing  and in good  standing  under the laws of the State of Delaware and has
all requisite corporate power and authority to own and lease its properties,  to
carry on its business as presently conducted and as proposed to be conducted and
to carry out the transactions contemplated hereby.

     4.2  Compliance.  The Company  (a) has  complied,  and in carrying  out its
contemplated business will be in compliance,  in all material respects, with all
Federal,  state,  local and foreign  laws,  ordinances,  regulations  and orders
applicable  to it, its  business or the  ownership  of its assets,  and (b) will
obtain all Federal,  state, local and foreign governmental  licenses and permits
material to and necessary in the conduct of its business.

     4.3   Authorization  of  this  Agreement.   The  execution,   delivery  and
performance by the Company of this  Agreement,  and the issuance and delivery of
the  Subject  Shares  being  subscribed  for have  been duly  authorized  by all
requisite corporate action by the Company; and this Agreement been duly executed
and delivered by the Company and constitutes the valid and binding obligation of
the Company,  enforceable in accordance with its terms. The execution,  delivery
and  performance  of this  Agreement and the issuance,  sale and delivery of the
Subject Shares being purchased, and compliance with the provisions hereof by the
Company will not (a) violate any provision of law, statute,  rule or regulation,
or any  ruling,  writ,  injunction,  order,  judgment  or decree  of any  court,
administrative  agency or other  governmental  body applicable to the Company or
any of its  properties or assets or (b) conflict with or result in any breach of
any of the terms, conditions or provisions of, or constitute (with due notice or
lapse of time or both) a  default  (or give  rise to any  right of  termination,
cancellation  or  acceleration  under),  or result in the  creation of any lien,
security interest, charge or encumbrance upon any of the properties or assets of
the Company under,  the Certificate of  Incorporation  or By-laws of the Company
(in which case as amended to the date hereof), or any note, indenture, mortgage,
lease agreement or other contract,  agreement or instrument to which the Company
is a party or by which it or any of its property is bound or affected.

     4.4 Use of Proceeds. The net proceeds received by the Company from the sale
of the Subject Shares shall be used by the Company for general  working  capital
purposes.

     4.5 No Governmental Consent or Approval Required. Except for any filings


                                       2
<PAGE>

under Regulation D of the General Rules and Regulations under the Securities Act
of 1933 (the  "Securities  Act") and the filing of any notice  subsequent to the
Closing that may be required under  applicable  Federal and/or state  securities
laws, no consent,  approval or  authorization  of, or  declaration  to, or of or
filing with, any governmental or regulatory  authority is required for the valid
authorization,  execution  and delivery by the Company of this  Agreement or for
the valid authorization,  issuance, sale and delivery of the Subject Shares, or,
if so required, has been duly and effectively obtained or made.

     4.6 Brokers.  The Company has not, nor have any of its officers,  directors
or employees,  employed any broker or finder in connection with the transactions
contemplated by this Agreement.

     SECTION 5. Representations and Warranties of the Investors.

     5.1 Investment.  The Investor,  represents and warrants to the Company that
the  Investor  is  acquiring  the  Subject  Shares,  for  his own  account,  for
investment and not with a view to the distribution thereof within the meaning of
the Securities Act.

     5.2 No Registration.  The Investor understands that the Subject Shares have
not been registered  under the Securities Act by reason of their issuance by the
Company  in a  transaction  exempt  from the  registration  requirements  of the
Securities  Act;  and  that  the  Subject  Shares  must be held by the  Investor
indefinitely  unless a subsequent  disposition  thereof is registered  under the
Securities Act or is exempt from registration.

     5.3 Rule 144. The Investor  further  understands  that the  exemption  from
registration  afforded  by Rule 144 (the  provisions  of which  are known to the
Investors)  issued  under the  Securities  Act  depends on the  satisfaction  of
various conditions and that, if applicable, Rule 144 affords the basis for sales
only in limited amounts.

     5.4 [Omitted]

     5.5 Due Authorization.  The Investor represents and warrants to the Company
that this  Agreement  has been duly  executed and  delivered by the Investor and
constitutes  the valid and binding  obligations of the Investor,  enforceable in
accordance  with its terms  (subject,  as to the  enforcement  of  remedies,  to
applicable bankruptcy,  insolvency,  reorganization,  moratorium or similar laws
relating  to  or  affecting  creditors'  rights  generally  and  subject,  as to
enforceability, to general principles of equity).

     5.6 No Transfer.  The Investor  represents and warrants to the Company that
it or he will not transfer any of the Subject  Shares except in compliance  with
the provisions of this Agreement.



                                       3
<PAGE>

     5.7  Accredited  Investor.  The Investor is an Accredited  Investor as such
term is defined in the Rules and Regulations under the Securities Act.

     5.8 Information.  The Investor  acknowledges  that the Company has provided
such information has the Investor has requested.

     SECTION 6.  Conditions  Precedent  to Closing by the  Investors on the Date
Hereof.  The  obligations  of the  Investor to purchase  and pay for the Subject
Shares are subject to the following  conditions  precedent,  any of which may be
waived by the Investor:

     6.1  Corporate  Proceedings;   Consents.   Etc.  All  corporate  and  other
proceedings  to be  taken  and  all  waivers  and  consents  to be  obtained  in
connection with the transactions  contemplated by this Agreement shall have been
taken or obtained and all documents  incident  thereto shall be  satisfactory in
form and substance to the Investor,  who shall have received all such  originals
or certified or other copies of such documents as he may reasonably request.

     6.2 Accuracy of Representations  and Warranties.  All  representations  and
warranties  of the  Company  contained  herein  shall be true and correct in all
material respects on and as of the date hereof.

     SECTION 7. Registration  Rights. The Company, at the request of the holders
of at least two thirds of the Subject Shares (the "Group  Subject  Shares") sold
under this Agreement and two similar  agreements of even date herewith,  made on
or after  one year from the date of sale of the  Subject  Shares,  shall  file a
registration  statement  including the Group Subject  Shares on one(l)  occasion
only.  The Company  shall pay all expenses in connection  with the  registration
statements,  except that the Investor shall pay his own selling  commissions and
discounts. The Company shall, at the time of such registration(s),  enter into a
customary  registration  rights  agreement with the Investor  relating to, among
other matters, indemnity and payment of expenses, etc.

     SECTION  8.  Exchanges;  Lost,  Stolen  or  Mutilated  Certificates.   Upon
surrender to the Company of certificates  representing  the Subject Shares,  the
Company at its  expense  will issue in  exchange  therefor,  and  deliver to the
holder  thereof,  a new  certificate or  certificates,  in such  denomination or
denominations  as may be  requested  by such  holder.  Upon  receipt of evidence
satisfactory to the Company of the loss, theft, destruction or mutilation of any
or any certificate representing any Subject Shares and in case of any such loss,
theft or destruction,  upon delivery of an indemnity  agreement  satisfactory to
the Company, or in case of any such mutilation,  upon surrender and cancellation
of such certificate, the Company at its expense will issue and deliver to the



                                       4
<PAGE>

holder thereof a new  certificate of like tenor,  in lieu of such lost,  stolen,
destroyed or mutilated instrument.

     SECTION 9. Survival of Representations, Warranties and Agreements; etc. All
representations  and  warranties  hereunder  shall survive the Closing until the
third  anniversary  of  the  date  hereof.  All  statements   contained  in  any
certificate  or other  instrument  delivered  by the  Company  pursuant  to this
Agreement or in connection with the transactions  contemplated by this Agreement
either  at or  prior  to  the  Closing,  shall  constitute  representations  and
warranties by the Company under this Agreement.  All agreements contained herein
shall survive  indefinitely  until, by their respective terms they are no longer
operative.

     SECTION 10. Non-Solicitation.  The Investor agrees that for a period of two
(2) years after  termination of his employment or consultancy  with the Company,
for any reason, he will not (a) solicit a business relationship with persons who
are franchisees or customers of the Company on the date of termination  which is
directly or indirectly competitive with the business relationship of the Company
with such persons (i.e.; a business which features  coffee and/or  bagels),  and
(b) solicit the services of persons who are employees of the Company on the date
of  termination,  or who were  employed  by the  Company at any time  within the
period  of 180 days  prior to such  termination,  except  for  employees  of the
Company who were terminated by the Company.

     SECTION 11.  Non-Competition.  The Investor agrees that for a period of two
(2) years after the termination of the Investor's employment or consultancy with
the Company,  for any reason,  he will not,  directly or  indirectly,  within 50
miles of any location  operated by the Company or a franchisee,  conduct or have
an interest in, or consult for or have any other  relationship with any business
competitive  with the  business  engaged in by the  Company  or such  franchisee
(i.e.; a business which features coffee and/or bagels). The parties hereto agree
that the duration and  geographic  scope of the  non-competition  provision  set
forth in this Section 11 are reasonable.  In the event that any court determines
that the duration or the geographic  scope, or both, are  unreasonable  and that
such  provision is to that extent  unenforceable,  the parties hereto agree that
the provision shall remain in full force and effect for the greatest time period
and in the  greatest  area that would not render it  unenforceable.  The parties
intend  that this  non-competition  provision  shall be deemed to be a series of
separate covenants, one for each and every county of each and every state of the
United States of America and each and every  political  subdivision  of each and
every  country  outside the United  States of America  where this  provision  is
intended to be  effective.  The  parties  agree that  damages are an  inadequate
remedy for any breach of Sections 10 and 11 and that the Company shall,  whether
or not it is pursuing  any  potential  remedies at law, be entitled to equitable
relief in the form of  preliminary  and  permanent  injunctions  without bond or
other security upon



                                       5
<PAGE>


any actual or threatened breach of such provisions.

     SECTION 12.  Resale of Stock.  In the event that the  Investor  voluntarily
resigns his  employment or  consultancy  with the Company,  as distinct from his
death or disability (a  "Resignation"),  during the periods  described below, he
shall be required to resell  certain  Subject  Shares to the Company at his cost
therefor, as set forth herein, and the Company shall repurchase the same on such
terms, and a legend shall be placed on the certificates representing the Subject
Shares to the following effect: The shares  represented  hereby are subject,  in
whole or in part,  to sale to and  repurchase  by the  Company,  pursuant to the
terms of a Stock Purchase and  Restrictive  Covenant  Agreement  dated [the date
thereof].  If the Resignation  occurs within twelve (12) months from the date of
the sale of the  Subject  Shares,  all of the Subject  Shares  shall be sold and
repurchased as set forth above, and if the Resignation  occurs after twelve (12)
months and before the end of  eighteen  (18) months from the date of the sale of
the  Subject  Shares,  one half (1/2) of the  Subject  Shares  shall be sold and
repurchased as set forth above.

     SECTION 13.  Successors and Assigns.  This Agreement  shall be binding upon
the parties, their successors, legal representatives and assigns.

     SECTION  14.  Entire  Agreement.  This  Agreement  and the  other  writings
referred to herein or delivered  pursuant  hereto or in  connection  on with the
transactions  contemplated  hereby  which form a part hereof  contain the entire
agreement  among the  parties  with  respect to the  subject  matter  hereof and
supersede all prior and  contemporaneous  arrangements  or  understandings  with
respect thereto.

     SECTION  15.   Notices.   All   notices,   requests,   consents  and  other
communications  hereunder  to any  party  shall be deemed  to be  sufficient  if
contained  in a  written  instrument  delivered  in person or duly sent by first
class registered or certified mail, postage prepaid,  addressed to such party at
the address set forth below or such other address as may hereafter be designated
in writing by the addressee to the addressor listing all parties:

     (i)  If to the Company, to:

          New World Coffee & Bagels, Inc.
          379 West Broadway, 4th Floor
          New York, New York 10012



                                       6
<PAGE>


     (ii) If to the Investor, to his address set forth as the Investor Signature
Page attached hereto.

All such  notices,  advices  and  communications  shall be  deemed  to have been
received (a) in the case of personal delivery,  on the date of such delivery and
(b) in the case of mailing, on the third business day following the date of such
mailing.

     SECTION 16.  Counterparts.  This Agreement may be executed in counterparts,
and each such counterpart  hereof shall be deemed to be an original  instrument,
but all such counterparts together shall constitute but one Agreement.

     SECTION  17.  Headings.  The  headings  of the  various  sections  of  this
Agreement have been inserted for  convenience of reference only and shall not be
deemed to be a part of this Agreement.

     SECTION 18.  Nouns and  Pronouns.  Whenever  the context may  require,  any
pronouns  used herein shall  include the  corresponding  masculine,  feminine or
neuter  forms,  and the singular  form of names and pronouns  shall  include the
plural and vice-versa.

     SECTION  19.  Governing  Law.  This  Agreement  shall  be  governed  by and
construed in accordance  with, (a) the laws of the State of New York  applicable
to contracts made and to be performed  wholly  therein,  and (b) the laws of the
State of Delaware  applicable to  corporations  organized under the laws of such
State.

     IN WITNESS WHEREOF, the undersigned have duly executed this Agreement as of
the date first written above.


                                        NEW WORLD COFFEE & BAGELS, INC.


                                        By /s/ ILLEGIBLE
                                           --------------------------
                                        Authorized Signature


                                       7
<PAGE>


                             INVESTOR SIGNATURE PAGE




NAME/ADDRESS/EIN


Jason Gennusa
Name


15 McCampbell Rd
Address

Holmdel, NJ
City

###-##-####
EIN/SS


                                                     /s/ JASON GENNUSA
                                                     ---------------------------
                                                     JASON GENNUSA
                                                     NUMBER OF SUBJECT SHARES
                                                     PURCHASED 280,000


                                                     PURCHASE PRICE $2,800.00






                                       8
<PAGE>


                         NEW WORLD COFFEE & BAGELS, INC.

                             STOCK OPTION AGREEMENT

Jason Gennusa
15 McCampbell Road
Holmdel, NJ 07733

I.   NOTICE OF OPTION GRANT

Jason  Gennusa  ("Optionee")  has been granted an option  ("Option") to purchase
common stock of the Company,  subject to the terms and conditions of this Option
Agreement, as follows:

Vesting Commencement Date                Effective Date

Exercise Price per Share                 1.656

Number of Shares Granted                 250,000

Term Expiration Date:                    Five Years after the Effective Date

Vesting Schedule:

     This Option may be  exercised,  in whole or in part,  following the Vesting
Commencement Date.

II.  DEFINITIONS

     As used in this Option Agreement, the following definitions shall apply:

     (a)  "Administrator"  means the Board of Directors or any if its Committees
          appointed to administer this Option Agreement,  which shall be done in
          accordance with Rule 16b-3 of the Securities Exchange Act of 1934.

     (b)  "Board" means the Board of Directors of the Company.

     (c)  "Code" means the Internal Revenue Code of 1986, as amended.

     (d)  "Committee"  means a committee  designated  by the Board to administer
          the  Option  Agreement,   which  Committee  shall  be  constituted  in
          accordance  with Rule  16b-3,  and  continue  to serve its  designated
          capacity until otherwise directed by the Board.

     (e)  "Common Stock" means the Common Stock of the Company.

     (f)  "Company"   means  New  World  Coffee  &  Bagels.   Inc.,  a  Delaware
          corporation.



<PAGE>

     (g)  "Consultant" means any person, including an advisor, who is engaged by
          the  Company or any Parent or  Subsidiary  to render  services  and is
          compensated for such services.

     (h)  "Continuous  Status  as an  Employee  or  Consultant"  means  that the
          employment or consulting relationship is not interrupted or terminated
          by the  Company,  any Parent or  Subsidiary.  Continuous  Status as an
          Employee or Consultant shall not be considered interrupted in the case
          of: (i) any leave of absence  approved by the Company,  including sick
          leave,  military  leave,  or (ii) transfers  between  locations of the
          Company or between the Company,  its Parent,  it  Subsidiaries  or its
          successor.

     (i)  "Disability"  means  total and  permanent  disability  as  defined  in
          Section 22(e)(3) of the Code.

     (j)  "Effective  Date"  means  the  date  as  defined  in  the  Acquisition
          Agreement between the Company and Manhattan Bagel Company, Inc.

     (k)  "Employee"  means  any  person,   including  officers  and  directors,
          employed by the Company or any Parent or  Subsidiary  of the  Company.
          The payment of a director's fee by the Company shall not be sufficient
          to constitute "employment" by the Company.

     (l)  "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     (m)  "Optionee" means an Employee or Consultant who received an Option.

     (n)  "Subsidiary"  means  a  "subsidiary   corporation",   whether  now  or
          hereafter  existing,  as defined in  Section  424(f) of the Code.

III. AGREEMENT

     1. Grant of Option. New World Coffee & Bagels, Inc., a Delaware corporation
(the  "Company"),  hereby  grants to the Optionee the Option to purchase a total
number of  shares of Common  Stock  (the  "Shares")  set forth in the  Notice of
Grant,  at the  exercise  price per share set forth in the  Notice of Grant (the
"Exercise  Price")  subject to the terms,  definitions  and provisions set forth
herein. This Option Agreement shall become effective upon the Effective Date.

     2. Exercise of Option.  This Option shall be exercisable during its term in
accordance with the Exercise Schedule set out in the Notice of Grant as follows:

          (i) Right to Exercise.

               (a)  This Option may not be exercised for a fraction of a share.


                                      -2-
<PAGE>

               (b) In no event may this  Option be  exercised  after the date of
          expiration  of the term of this  option as set forth in the  Notice of
          Grant.

          (ii) Method of Exercise.  This Option shall be  exercisable by written
     notice (in the form  attached as Exhibit A) which shall state the  election
     to exercise the Option, the number of Shares in respect of which the option
     is being exercised, and such other representations and agreements as to the
     holder's  investment  intent with respect to such shares of Common Stock as
     may  be  required  by  the  Company  pursuant  to the  provisions  of  this
     Agreement.

     Such written  notice shall be signed by the Optionee and shall be delivered
in person or by certified  mail to the  Secretary  of the  Company.  The written
notice shall be accompanied by payment of the Exercise Price.  This Option shall
be deemed to be exercised  upon  receipt by the Company of such  written  notice
accompanied by the Exercise Price.

     No Shares will be issued  pursuant to the exercise of an Option unless such
issuance and such exercise shall comply with all relevant  provisions of law and
the requirements of any stock exchange upon which the Shares may then be listed.
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred  to the Optionee on the date on which the Option is  exercised  with
respect to such Shares.

     3. Optionee's Representations. In the event the Shares purchasable pursuant
to the exercise of this Option have not been registered under the Securities Act
of 1933, as amended,  at the time this Option is exercised,  Optionee  shall, if
required by the Company, concurrently with the exercise of all or any portion of
this Option, deliver to the Company his Investment  Representation  Statement in
the form attached hereto as Exhibit B.

     4. Method of Payment.  Payment of the Exercise Price shall be by any of the
following or a combination thereof, at the election of the Optionee:

          (i) cash; or

          (ii) check; or

          (iii)  surrender of Common Stock  options of the Company  which have a
     fair market value on the daze of surrender  equal to the Exercise  Price of
     the Shares as to which the Option is being exercised; or

          (iv)  surrender of other  shares of Common stock of the Company  which
     (A) in the case of Shares  acquired  pursuant to the  exercise of a Company
     option, have been owned by the Optionee for more than six (6) months on the
     date  of  surrender,  and  (B)  have a fair  market  value  on the  date of
     surrender  equal to the Exercise Price of the Shares as to which the Option
     is being exercised; or

          (v) delivery of a properly executed exercise notice together with such
     other  documentation  as the  Administrator  and the broker,  if applicable
     shall require to effect and


                                      -3-
<PAGE>

          (v) delivery of a properly executed exercise notice together with such
     other  documentation as the  Administrator  and the broker,  if applicable,
     shall require to effect and exercise the Option and delivery to the Company
     of the sale proceeds required to pay the exercise price.

     5.  Restrictions  on  Exercise.  This  Option may not be  exercised  if the
issuance  of such  Shares  upon  which  exercise  or the  method of  payment  of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option the Company may require Optionee to make any  representation and warranty
to the Company as may be required by any applicable law or regulation.

     6.  Termination  of  Relationship.  In the event an  Optionee's  Continuous
Status as an Employee or  Consultant  terminates  "For  Cause",  Optionee  shall
forfeit, as of the date of such termination (the "Termination Date"), all rights
under  this  Option  Agreement,  including  any rights to  exercise  any and all
Options whether vested or not "For Cause" shall mean  termination by the Company
of  Optionee's  employment  by  the  Company  by  reason  of  Optionee's  fraud,
embezzlement,  or misappropriation,  notice of which shall be accompanied by the
written  evidence,  or a summary  of the other  evidence,  on which the  Company
relied in giving such notice.

     7. Non-transferability of Option. This Option may not be transferred in any
manner otherwise than by will or trust or by the laws of descent or distribution
and may be exercised  during the lifetime of Optionee  only by him. The terms of
this  Option  shall  be  binding  upon  the  executors,  administrators,  heirs,
successors and assigns of the Optionee.

     8. Term of Option.  This Option may be  exercised  only within the term set
out in the  Notice  of  Grant,  and may be  exercised  during  such term only in
accordance  with the terms of this Option.  Death of Optionee  shall not vitiate
terms of this Agreement.

     9.  Increase in Total  Number of Shares  Granted.  The period from the date
hereof  to the third  anniversary  of such date is  referred  to as the  Subject
Period.  Unless,  during the Subject Period, the Market Price, as defined below,
of the Common Stock,  as presently  constituted,  closes in excess of $9.656 per
share of Common Stock for a minimum of five days, an additional Number Of Shares
Granted,  not to exceed 125,000 additional shares,  shall, on one occasion only,
be added to the terms of this Agreement as follows:

     Additional Option Shares = (A-(B-1.656))/A multiplied by C, where

     A  =  $8.00   (per   share,   adjusted   for   combinations,   splits   and
reorganizations)

     B = The  average of the five  highest  closing  prices  during the  Subject
Period


                                      -4-
<PAGE>

     C = The number of Option Shares stated in this Agreement

The closing price for a day shall be the last reported sale price or, in case no
such  reported sale took place on such day, the average of the last reported bid
and asked prices, in either case on the principal national  securities  exchange
on which the Common  Stock is listed or  admitted  to trading  (or if the Common
Stock is not at the time  listed or admitted  for trading on any such  exchange,
then such price as shall be equal to the  average of the last  reported  bid and
asked prices,  as reported by the National  Association  of  Securities  Dealers
Automated  Quotations  System  ("NASDAQ")  on  such  day,  or if,  on any day in
question,  the Common  Stock shall not be quoted on the NASDAQ,  then such price
shall be equal to the last reported bid and asked prices on such day as reported
by any similar reputable quotation and reporting service.

                                                 NEW WORLD COFFEE & BAGELS, INC.
                                                 a Delaware corporation

                                                 By: /s/ [illegible]
                                                    ----------------------------

                                                 Title: CFO
                                                        ------------------------



OPTIONEE FURTHER ACKNOWLEDGES AND AGREES THAT NOTHING IN THIS AGREEMENT,  NOR [N
THE  COMPANY'S  STOCK  OPTION PLAN,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT INTERFERE IN ANY WAY WITH HIS RIGHT OR THE  COMPANY'S  RIGHT TO TERMINATE HIS
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee  acknowledges receipt of a copy of this Option and represents that
he is familiar with the terms and  provisions  thereof,  and hereby accepts this
Option subject to all of the terms and provisions thereof. Optionee has reviewed
this  Option in its  entirety,  has had an  opportunity  to obtain the advise of
counsel prior to executing this Option and fully  understands  all provisions of
the Option.

Dated: 7/28/98                              Optionee: /s/ [illegible]


                                      -5-
<PAGE>

                                    EXHIBIT A

                                 EXERCISE NOTICE

New World Coffee & Bagels, Inc.
Attention: Chief Financial Officer

     1.  Exercise of Option.  Effective  as of today,  ______________,  19__ the
undersigned ("Optionee") hereby elects to exercise Optionee's option to purchase
________________ shares of the Common Stock (the "Shares") of New World Coffee &
Bagels,  Inc., (the "Company") under and pursuant to the Optionee's Stock Option
Agreement ("Option Agreement").

     2.  Representations  of Optionee.  Optionee  acknowledges that Optionee has
received, read and understood the Option Agreement and agrees to abide by and be
bound by its terms and conditions.

     3.  Rights as  Stockholder.  Until the stock  certificate  evidencing  such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  stockholder  shall  exist with
respect to the optioned Shares,  notwithstanding the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is exercised.

     4. Restrictive Le2ends and Stop-Transfer Orders.

     (a) Legends.  Optionee  understands and agrees that the Company shall cause
the legends set forth below or legends  substantially  equivalent thereto, to be
placed upon any certificate(s)  evidencing ownership of the Shares together with
any other legends that may be required by state or federal securities laws:

     THE  SECURITIES  REPRESENTED  HEREBY  HAVE NOT BEEN  REGISTERED  UNDER  THE
     SECURITIES  ACT OF  1933  (THE  "ACT")  AND  MAY  NOT BE  OFFERED,  SOLD OR
     OTHERWISE TRANSFERRED,  PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED
     UNDER  THE  ACT  OR IN  THE  OPINION  OF  COUNSEL  IN  FORM  AND  SUBSTANCE
     SATISFACTORY  TO THE  ISSUER OF THESE  SECURITIES,  SUCH  OFFER,  SALE,  OR
     TRANSFER, PLEDGE OR HYPOTHECATION IS IN COMPLIANCE THEREWITH.

     THE  SHARES   REPRESENTED  BY  THIS  CERTIFICATE  ARE  SUBJECT  TO  CERTAIN
     RESTRICTIONS  ON TRANSFER AS SET FORTH IN THE EXERCISE  NOTICE  BETWEEN THE
     ISSUER  AND THE  ORIGINAL  HOLDER OF THESE  SHARES,  A COPY OF WHICH MAY BE
     OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH TRANSFER  RESTRICTIONS
     ARE BINDING ON TRANSFEREES OF THESE SHARES.



<PAGE>

     (b)  Stop-Transfer  Notices.  Optionee  agrees  that,  in order  to  ensure
compliance  with the  restrictions  referred  to herein,  the  Company may issue
appropriate  "stop  transfer"  instructions  to its transfer  agent, if any, and
that,  if the Company  transfers  its own  securities,  it may make  appropriate
notations to the same effect in its own records.

     (c) Refusal to Transfer.  The Company shall not be required (i) to transfer
on its  books  any  Shares  that have  been  sold or  otherwise  transferred  in
violation of any of the  provisions of this  Agreement or (ii) to treat as owner
of such Shares or to accord the right to vote or pay  dividends to any purchaser
or other transferee to whom such Shares shall have been so transferred.

     5.  Successors and Assigns.  The Company will assign its rights,  but shall
remain liable hereunder,  under this Agreement to single or multiple  assignees,
and this  Agreement  shall inure to the benefit of the successors and assigns of
the Company,  in  connection  with the sale of all or  substantially  all of its
assets.  Subject to the  restrictions  on  transfer  hereunder  set forth,  this
Agreement  shall be  binding  upon  optionee  and his or her  heirs,  executors,
administrators, successors and assigns.

     6. Governing  Law;  Severability.  This Agreement  shall be governed by and
construed in  accordance  with the laws of the Sate of Delaware  excluding  that
body of law  pertaining  to  conflicts  of law.  Should  any  provision  of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

     7. Notices.  Any notice  required or permitted  hereunder shall be given in
writing and shall be deemed  effectively  given upon  personal  delivery or upon
deposit in the United  States  mail by  certified  mail,  with  postage and fees
prepaid,  addressed to the other party at its address as shown below beneath its
signature,  or to such other address as such party may designate in writing from
time to time to the other party.

     8.  Further  Instruments.   The  parties  agree  to  execute  such  further
instruments  and to take such further  action as may be reasonably  necessary to
carry out the purposes and intent of this Agreement

     9. Delivery of Payment.  Optionee herewith delivers to the Company the full
Exercise Price for the Shares.

                                       -2-

<PAGE>

     10. Entire Agreement.  The Notice of Grant/Option Agreement is incorporated
herein by reference.  This  Agreement,  the Option  Agreement and the Investment
Representation  Statement  constitute  the entire  agreement  of the parties and
supersede in their entirety all prior undertakings and agreements of the Company
and Optionee with respect to the subject  matter hereof and is governed by state
law except for that body of law pertaining to conflict of laws.



Submitted by:                                Accepted by:
                                             New World Coffee & Bagels, Inc.
                                             By:
                                               ---------------------------------

                                             Title:
- -----------------------------------                -----------------------------

Address:                                     Address:

- -----------------------------------          -----------------------------------


- -----------------------------------          -----------------------------------

                                      -3-

<PAGE>

                                    EXHIBIT B

                       INVESTMENT REPRESENTATION STATEMENT

OPTIONEE:


COMPANY:            NEW WORLD COFFEE & BAGELS, INC. 


SECURITY:           COMMON STOCK


AMOUNT:


DATE:


In connection with the purchase of the above-listed Securities,  the undersigned
Optionee represents to the Company the following:

     (a)  Optionee is aware of the  company's  business  affairs  and  financial
condition and has acquired sufficient  information about the Company to reach an
informed  and  knowledgeable  decision  to acquire the  securities.  Optionee is
acquiring  these  securities  for Investment for Optionee's own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the  Securities  Act of 1933, as amended (the  "Securities
Act").

     (b) Optionee  acknowledges and understands  that the securities  constitute
"restricted  securities"  under the Securities Act and have not been  registered
under the Securities Act in reliance upon a specific exemption therefrom,  which
exemption  depends upon, among other things,  the bona fide nature of Optionee's
investment intent as expressed herein. In this connection  Optionee  understands
that in the view of the Securities and Exchange Commission,  the statutory basis
for  such  exemption  may  be  unavailable  if  Optionee's   representation  was
predicated  solely upon a present  intention  to hold these  Securities  for the
minimum capital gains period  specified under tax statues,  for a deferred sale,
for or until an increase or decrease in the market price of the  Securities,  or
for a period  of one year or any other  fixed  period  in the  future.  Optionee
further  understands that the Securities must be held  indefinitely  unless they
are  subsequently  registered under the Securities Act or an exemption from such
registration is available.  Optionee understands that the certificate evidencing
the securities  will be imprinted with a legend which  prohibits the transfer of
the Securities  unless they are registered or such  registration is not required
in the  opinion of counsel  satisfactory  to the  Company  and any other  legend
required under applicable state securities laws.



<PAGE>

     (c) Optionee is familiar with the provisions of Rule 701 and Rule 144, each
promulgated  under the Securities Act; which, in substance permit limited public
resale of "restricted  securities"  acquired,  directly or  indirectly  from the
issuer thereof,  in a non-public offering subject to the satisfaction of certain
conditions. Rule 701 provides that if the issuer qualifies under Rule 701 at the
time of the grant of the Option to the  Optionee,  the  exercise  will be exempt
from  registration  under the Securities  Act. In the event the Company  becomes
subject to the reporting  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934,  ninety (90) days thereafter (or such longer period as any
market stand-off agreement may require) the securities exempt under Rule 701 may
be resold, subject to the satisfaction of certain of the conditions specified by
Rule  144,  including:  (1)  the  resale  being  made  through  a  broker  in an
unsolicited  broker's  transactions  or in  transactions  directly with a market
maker (as said term is defined under the Securities  Exchange Act of 1934); and,
in the case of an affiliate,  (2) the availability of certain public information
about the  Company,  (3) the amount of  securities  being sold  during any three
month period not exceeding the limitations specified in Rule 144(c), and (4) the
timely filing of a Form 144, if applicable.

     In the event that the Company  does not qualify  under Rule 701 at the time
of grant of the Option,  then the  securities  may be resold in certain  limited
circumstances  subject to the  provisions of Rule 144, which requires the resale
to occur not less than one year  after  the party has  purchased,  and made full
payment for,  within the meaning of Rule 144, the securities to be sold; and, in
the case of an affiliate, or of a non-affiliate who has held the securities less
than one year,  the  satisfaction  of the  conditions set forth in sections (1),
(2), (3) and (4) of the paragraph immediately above.

     (d)  Optionee  hereby  agrees  that if so  requested  by the Company or any
representative  of the  underwriters in connection with any  registration of the
offering of any securities of the Company under the 1933 Act, Optionee shall not
sell or otherwise  transfer any Shares or other securities of the Company during
the 180-day period  following the effective date of a registration  statement of
the Company filed under the 1933 Act; provided,  however,  that such restriction
shall only apply to the first  registration  statement  of the Company to become
effective  under the 1933 Act which  include  securities to be sold on behalf of
the Company to the public in an underwritten public offering under the 1933 Act.
The Company may impose  stop-transfer  instructions  with respect to  securities
subject to the foregoing restrictions until the end of such 180-day period.

     (e) Optionee  further  understands  that in the event all of the applicable
requirements  of Rule  701 or 144  are not  satisfied,  registration  under  the
Securities  Act,  compliance  with  Regulation  A,  or some  other  registration
exemption will be required;  and that,  notwithstanding  the fact that Rules 144
and 701 are not exclusive,  the Staff of the Securities and Exchange  Commission
has  expressed  its opinion  that persons  proposing  to sell private  placement
securities  other than in a registered  offering and otherwise  than pursuant to
rules 144 or 701 will


                                       -2-

<PAGE>

have a  substantial  burden  of proof in  establishing  that an  exemption  from
registration  is available  for such offers or sales,  and that such persons and
their respective brokers who participate in such transactions do so at their own
risk,  Optionee  understands that no assurances can be given that any such other
registration exemption will be available in such event.



                                             -----------------------------------
                                             Date:


                                       -3-

<PAGE>

                                                                       EXHIBIT C

                              EMPLOYMENT AGREEMENT

     AGREEMENT made as of the ____ day of ____________, 1998, by and between NEW
WORLD COFFEE & BAGELS, INC., a Delaware corporation  (hereinafter referred to as
the "Company"),  having a place of business at 379 West Broadway,  New York, New
York 10012 and ANDREW GENNUSA, residing at 70 Middletown Road, Holmdel, NJ 07733
(hereinafter referred to as the "Employee").

                                   WITNESSETH:

     In  consideration of the mutual  covenants  herein  contained,  the parties
hereto agree as follows.

     1.  Employment.  The Company hereby agrees to employ the Employee,  and the
Employee  hereby  agrees to accept  such  employment,  subject  to the terms and
conditions hereinafter set forth. The Employee shall be elected a Vice-President
of the Company.

     2. Term. The term of the Employee's employment hereunder, except if earlier
terminated  pursuant  to  Paragraph  6 hereof,  shall be for a period of two (2)
years from the Effective Date as defined in the  Acquisition  Agreement  between
the Company and Manhattan  Bagel Co., Inc.  dated as of July 28, 1998.  The term
shall then  continue  from year to year  thereafter  unless  either  party gives
notice to the  contrary  to the other  party not less than 90 days  prior to the
commencement of any such one year extension period.

     3. Duties.

     (a) During the continuance of this Agreement, the Employee agrees to devote
his  attention,  full time and best  efforts to the  rendition  of his  services
hereunder,  which  shall  include  such  executive  responsibilities  as  may be
assigned to him from time to time by the  President of the  Company.  Subject to
the control of the Board of Directors, the Employee shall perform such executive
duties as are assigned by the  President of the  Company.  The Employee  will be
based at the Company's Eatontown, New Jersey facility.

     (b) The Employee shall be entitled to make personal  investments,  provided
that none of the same are directly or indirectly  competitive  with the business
of the Company and further provided that any such activities do not detract from
the services due from the Employee hereunder. Purchases of up to 2% of the stock
of publicly traded companies shall not be restricted.

     4. Compensation.  In consideration of all of the services to be rendered by
the  Employee  hereunder,  the Employee  shall be paid,  and he agrees to accept
compensation as follows:



<PAGE>

     (a)  Compensation at an annual rate of One Hundred Thirty Two Thousand Five
Hundred Dollars  ($132,500.00),  payable  bi-weekly less applicable  withholding
taxes,  subject to such  increases,  if any,  as may be approved by the Board of
Directors  of the  Company  (the rate per annum  which is in effect from time to
time being  referred to herein as the "Base Salary" of the  Employee).  The Base
Salary shall be increased,  on each  anniversary of the term, by multiplying the
Base Salary by a fraction,  the numerator of which is the consumer  price index,
all items,  New York  metropolitan  area,  or a successor  index (the  "Index"),
published  by the United  States  Department  of Commerce for the month prior to
such  anniversary,  and the  denominator of which is the Index published for the
month preceding the commencement of the term.

     (b) With  respect to each fiscal  year of the  Company,  (i) a  performance
bonus of up to twenty  five (25%)  percent of the  Employee's  Base  Salary,  as
determined  by the Board of  Directors,  if the annual  operating  budget of the
Company for such fiscal year have been achieved; and (ii) a performance bonus of
up to twenty five (25%) percent of the Employee's Base Salary,  as determined by
the Board of  Directors,  if the budget for  operation for which the Employee is
responsible  for such fiscal year have been  achieved.  Each  performance  bonus
shall be payable at its customary  time following the end of each fiscal year of
the Company  during the term hereof  (pro-rated if services are rendered  during
only a part of such fiscal year).  The annual  operating  budget and  operations
budget shall be formulated by management of the Company,  subject to approval of
the Board of Directors.

     (c)  Such  stock  option  grants  as are  determined  by  the  Compensation
Committee of the Board of Directors.

     (d)  During  the Term,  an  automobile  allowance  equal to the  Employee's
present automobile rental and insurance cost.

     (e) Three (3) weeks of paid vacation during each year of the Term.

     5. Benefits.

     (a)  The  Employee  shall  be  entitled  to  such  benefits  as may be made
available by the Company to its  executives,  including sick leave,  medical and
life insurance.

     (b) Except as hereinafter provided in Paragraph 6 hereof, the Company shall
pay the Employee,  for any period during which he is unable fully to perform his
duties because of physical or mental  disability or incapacity,  an amount equal
to the

                                      -2-

<PAGE>

compensation  due him for such  period less the  aggregate  amount of all income
disability benefits which he may receive or to which he may be entitled under or
by reason of (i) any group  health or accident  insurance  plan of the  Company;
(ii) any applicable  compulsory  State  disability law; (iii) the Federal Social
Security Act; and (iv) any applicable workmen's compensation law or similar law.

     (c) The Employee shall be entitled to reimbursement for expenses reasonably
and  necessarily  incurred by him in the course of his duties,  upon  accounting
therefor.

     (d) The Employee  shall be entitled to  indemnification  as provided by the
By-Laws of the Company and applicable law, and shall also be covered by existing
officer/director liability insurance.

     6. Termination.

     (a) The term of this  Agreement may be ended prior to the date specified in
Paragraph 2, under the following conditions:

          (i) Upon the death of the Employee.

          (ii) Upon notice to the  Employee,  if the Employee has  committed any
     act of fraud, embezzlement or misappropriation.

          (iii)  Thirty (30) days after  notice to the Employee of his breach of
     his duties hereunder  (other than as set forth in (ii) above),  unless such
     breach is fully remedied  before the end of such thirty (30) day period or,
     if such breach  cannot be  remedied  within  thirty  (30) days,  unless the
     Employee  continues  to use his best  efforts  to cure the same  until such
     breach is remedied.

          (iv) If the Employee  shall be both absent for a period of at least 90
     days  continuously  or a total of 90 days  within any 180 day  period,  and
     shall be so  mentally  or  physically  incapacitated  or  disabled as to be
     unable to perform his duties  hereunder  during such period and at the time
     of termination.

     (b) Upon any  termination  of this  Agreement  under  Paragraph  6(a),  the
Company  shall not be obligated to pay any  compensation  or expenses or provide
other  benefits  other than those  accrued to the date of  termination,  and the
Employee shall cease

                                      -3-

<PAGE>

to hold all positions in the Company,  and such  termination  shall constitute a
voluntary  resignation by the Employee of each office and directorship then held
by him, and the Employee shall, if requested and if able, deliver to the Company
confirmatory  written  resignations.  The  Employee  shall  also  deliver to the
Company  all  property  of the  Company  which  may  then  be in the  Employee's
possession.

     7. Non-Disclosure of Confidential  Information.  The Employee  acknowledges
that it is the policy of the Company to maintain as secret and  confidential all
information  relating to its products,  services and operations and the identity
of suppliers,  franchisees and customers (the "Confidential  Information"),  and
the  Employee  further  acknowledges  that the  Confidential  Information  is of
substantial value to the Company.  Accordingly, the Employee agrees that he will
not,  during or after the  termination  of this  Agreement,  disclose or use any
Confidential  Information  other than in  connection  with the  business  of the
Company.  There shall be excepted herefrom any information that the Employee had
relating to the business of the Company  before he became  employed by Manhattan
Bagel Company, Inc., as specifically set forth on Attachment A hereto and signed
by the parties.

     8.  Notice.  Any  notice  required  or  permitted  to be given  under  this
Agreement  shall be  sufficient  if in writing,  and shall be deemed  given when
delivered to a party or five  business days after the same is mailed to a party,
certified mail, return receipt  requested,  to the addresses set forth herein or
such other address of which notice is given in accordance herewith.

     9. Modification and Waiver. This Agreement may not be changed or terminated
orally but only in a writing  signed by the parties  hereto,  and no waiver of a
breach of any provision  hereof shall be effective  unless in writing  signed by
the party against whom enforcement is sought. No such waiver shall operate or be
construed as a waiver of any subsequent breach of such provisions.

     10.  Applicable Law. This Agreement shall be subject to and governed by the
laws of the State of New York.

     11. Remedies.  The Company,  in addition to any other remedy or remedies to
which it may be entitled,  shall be entitled to obtain injunctive relief against
any breach or threatened  breach by the Employee of the  provisions of Section 7
and 8 hereof. In the event of a dispute hereunder, the party prevailing shall be
entitled to recover its reasonable  expenses,  including  counsel fees, from the
party not prevailing.

     12. Representation of Employee. The Employee hereby represents and warrants
that the  Employee  is not  bound by any  contract,  agreement,  court  order or
decision which

                                      -4-

<PAGE>

conflicts  in any  manner  with  the  duties  to be  performed  by the  Employee
hereunder or which would limit, in any respect, the right of the Employee to use
any of  the  Employee's  knowledge  or  experience  in  the  performance  of the
Employee's duties hereunder.

     13. Representation of the Company. The execution,  delivery and performance
by the  Company of this  Agreement  has been duly  authorized  by all  requisite
corporate  action by the Company and this  Agreement  has been duly executed and
delivered by the Company and constitutes the valid and binding obligation of the
Company, enforceable in accordance with its terms.

     14.  Captions.  The  underlined  captions set forth herein are  descriptive
only, and shall not be deemed to be a part of this Agreement.

     IN WITNESS  WHEREOF,  the parties hereto have executed this Agreement as of
the day and year first above written.

                                           NEW WORLD COFFEE & BAGELS, INC.


                                           By /s/ [illegible]
                                             -----------------------------------
                                               Authorized Signature


                                           /s/ Andrew Gennusa
                                           -------------------------------------
                                           ANDREW GENNUSA, Individually

                                       -5-

<PAGE>

                                  ATTACHMENT A

                                PRIOR INFORMATION




















                                            NEW WORLD COFFEE & BAGELS, INC.


                                            By
                                              ----------------------------------
                                              Authorized Signature


                                            ------------------------------------
                                            ANDREW GENNUSA, Individually


                                       -6-

<PAGE>

                                 STOCK PURCHASE
                                      AND
                              RESTRICTIVE COVENANT
                                   AGREEMENT


                                                                   July 28, 1998


To the Investor named on the
Investor Signature Page attached hereto

Dear Sir:

     The undersigned,  NEW WORLD COFFEE & BAGELS,  INC., a Delaware  corporation
(the  "Company"),  hereby agrees with the person named on an Investor  Signature
Page attached hereto (the "Investor") as follows:

     SECTION  1.  Issuance  of the  Subject  Shares.  Subject  to the  terms and
conditions  hereof,  the Company has  authorized  the  issuance  and sale at the
Closing (as  hereinafter  defined) of the number of shares of Common Stock,  par
value $.001 per share (the "Subject-Shares") set forth on the Investor Signature
Page,  for sale at a price of $0.01 per share.  Such sale is also  expressly  in
consideration  of the  covenants  of the  Investor  set forth in  Section 10 and
Section  11  of  this  Agreement.   The  Investor  acknowledges  that  there  is
substantial  consideration  for such covenants,  and that the performance of the
same is material to this Agreement.

     SECTION 2.  Agreement  to Sell and  Purchase  the  Subject  Shares.  At the
Closing, the Company shall sell to the Investor, and the Investor shall purchase
from the  Company,  upon the terms and  conditions  hereinafter  set forth,  the
Subject Shares subscribed for by the Investor.  Payment shall be made in cash at
such time.

     SECTION 3.  Delivery of the  Subject  Shares The  closing  (the  "Closing")
hereunder  with respect to the Subject Shares shall take place at the offices of
the  Company,   simultaneously  with  the  commencement  of  the  employment  or
consultancy  of the  Investor by the Company.  At the Closing the Company  shall
issue to the Investor a certificate for the Subject Shares subscribed for by the
Investor.  The  certificate  shall bear a restrictive  legend in accordance with
applicable law and a stop transfer order in accordance with such legend shall be
placed against transfer of the Subject Shares

                                       1

<PAGE>

represented thereby.

     SECTION 4.  Representations  and  Warranties  of the  Company.  The Company
hereby represents and warrants to the Investor as follows:

     4.1  Organization.  The Company is a corporation  duly  organized,  validly
existing  and in good  standing  under the laws of the State of Delaware and has
all requisite corporate power and authority to own and lease its properties,  to
carry on its business as presently conducted and as proposed to be conducted and
to carry out the transactions contemplated hereby.

     4.2  Compliance.  The Company  (a) has  complied,  and in carrying  out its
contemplated business will be in compliance,  in all material respects, with all
Federal,  state,  local and foreign  laws,  ordinances,  regulations  and orders
applicable  to it, its  business or the  ownership  of its assets,  and (b) will
obtain all Federal,  state, local and foreign governmental  licenses and permits
material to and necessary in the conduct of its business.

     4.3   Authorization  of  this  Agreement.   The  execution,   delivery  and
performance by the Company of this  Agreement,  and the issuance and delivery of
the  Subject  Shares  being  subscribed  for have  been duly  authorized  by all
requisite corporate action by the Company; and this Agreement been duly executed
and delivered by the Company and constitutes the valid and binding obligation of
the Company,  enforceable in accordance with its terms. The execution,  delivery
and  performance  of this  Agreement and the issuance,  sale and delivery of the
Subject Shares being purchased, and compliance with the provisions hereof by the
Company will not (a) violate any provision of law, statute,  rule or regulation,
or any  ruling,  writ,  injunction,  order,  judgment  or decree  of any  court,
administrative  agency or other  governmental  body applicable to the Company or
any of its  properties or assets or (b) conflict with or result in any breach of
any of the terms, conditions or provisions of, or constitute (with due notice or
lapse of time or both) a  default  (or give  rise to any  right of  termination,
cancellation  or  acceleration  under),  or result in the  creation of any lien,
security interest, charge or encumbrance upon any of the properties or assets of
the Company under,  the Certificate of  Incorporation  or By-laws of the Company
(in each case as amended to the date hereof), or any note, indenture,  mortgage,
lease agreement or other contract,  agreement or instrument to which the Company
is a party or by which it or any of its property is bound or affected.

     4.4 Use of Proceeds. The net proceeds received by the Company from the sale
of the Subject Shares shall be used by the Company for general  working  capital
purposes.

     4.5 No Governmental Consent or Approval Required. Except for any filings

                                        2

<PAGE>

under Regulation D of the General Rules and Regulations under the Securities Act
of 1933 (the  "Securities  Act") and the filing of any notice  subsequent to the
Closing that may be required under  applicable  Federal and/or state  securities
laws, no consent,  approval or  authorization  of, or  declaration  to, or of or
filing with, any governmental or regulatory  authority is required for the valid
authorization,  execution  and delivery by the Company of this  Agreement or for
the valid authorization,  issuance, sale and delivery of the Subject Shares, or,
if so required, has been duly and effectively obtained or made.

     4.6 Brokers.  The Company has not, nor have any of its officers,  directors
or employees,  employed any broker or finder in connection with the transactions
contemplated by this Agreement.

     SECTION 5. Representations and Warranties of the Investors.

     5.1 Investment.  The Investor,  represents and warrants to the Company that
the  Investor  is  acquiring  the  Subject  Shares,  for  his own  account,  for
investment and not with a view to the distribution thereof within the meaning of
the Securities Act.

     5.2 No Registration.  The Investor understands that the Subject Shares have
not been registered  under the Securities Act by reason of their issuance by the
Company  in a  transaction  exempt  from the  registration  requirements  of the
Securities  Act;  and  that  the  Subject  Shares  must be held by the  Investor
indefinitely  unless a subsequent  disposition  thereof is registered  under the
Securities Act or is exempt from registration.

     5.3 Rule 144. The Investor  further  understands  that the  exemption  from
registration  afforded  by Rule 144 (the  provisions  of which  are known to the
Investors)  issued  under the  Securities  Act  depends on the  satisfaction  of
various conditions and that, if applicable, Rule 144 affords the basis for sales
only in limited amounts.

     5.4 [Omitted]

     5.5 Due Authorization.  The Investor represents and warrants to the Company
that this  Agreement  has been duly  executed and  delivered by the Investor and
constitutes  the valid and binding  obligations of the Investor,  enforceable in
accordance  with its terms  (subject,  as to the  enforcement  of  remedies,  to
applicable bankruptcy,  insolvency,  reorganization,  moratorium or similar laws
relating  to  or  affecting  creditors'  rights  generally  and  subject,  as to
enforceability, to general principles of equity).

     5.6 No Transfer.  The Investor  represents and warrants to the Company that
it or he will not transfer any of the Subject  Shares except in compliance  with
the provisions of this Agreement.

                                        3


<PAGE>

     5.7  Accredited  Investor.  The Investor is an Accredited  Investor as such
term is defined in the Rules and Regulations under the Securities Act.

     5.8 Information.  The Investor  acknowledges  that the Company has provided
such information has the Investor has requested.

     SECTION 6.  Conditions  Precedent  to Closing by the  Investors on the Date
Hereof.  The  obligations  of the  Investor to purchase  and pay for the Subject
Shares are subject to the following  conditions  precedent,  any of which may be
waived by the Investor:

     6.1  Corporate  Proceedings;   Consents,   Etc.  All  corporate  and  other
proceedings  to be  taken  and  all  waivers  and  consents  to be  obtained  in
connection with the transactions  contemplated by this Agreement shall have been
taken or obtained and all documents  incident  thereto shall be  satisfactory in
form and substance to the Investor,  who shall have received all such  originals
or certified or other copies of such documents as he may reasonably request.

     6.2 Accuracy of Representations  and Warranties.  All  representations  and
warranties  of the  Company  contained  herein  shall be true and correct in all
material respects on and as of the date hereof.

     SECTION 7. Registration  Rights. The Company, at the request of the holders
of at least two thirds of the Subject Shares (the "Group  Subject  Shares") sold
under this Agreement and two similar  agreements of even date herewith,  made on
or after  one year from the date of sale of the  Subject  Shares,  shall  file a
registration  statement  including the Group Subject  Shares on one( 1) occasion
only.  The Company  shall pay all expenses in connection  with the  registration
statements,  except that the Investor shall pay his own selling  commissions and
discounts. The Company shall, at the rime of such registration(s),  enter into a
customary  registration  rights  agreement with the Investor  relating to, among
other matters, indemnity and payment of expenses, etc.

     SECTION  8.  Exchanges;  Lost,  Stolen  or  Mutilated  Certificates.   Upon
surrender to the Company of certificates  representing  the Subject Shares,  the
Company at its  expense  will issue in  exchange  therefor,  and  deliver to the
holder  thereof,  a new  certificate or  certificates,  in such  denomination or
denominations  as may be  requested  by such  holder.  Upon  receipt of evidence
satisfactory to the Company of the loss, theft, destruction or mutilation of any
or any certificate representing any Subject Shares and in case of any such loss,
theft or destruction,  upon delivery of an indemnity  agreement  satisfactory to
the Company, or in case of any such mutilation,  upon surrender and cancellation
of such certificate, the Company at its expense will issue and deliver to the

                                        4

<PAGE>

holder thereof a new  certificate of like tenor,  in lieu of such lost,  stolen,
destroyed or mutilated instrument.

     SECTION 9. Survival of Representations, Warranties and Agreements; etc. All
representations  and  warranties  hereunder  shall survive the Closing until the
third anniversary of the date hereof All statements contained in any certificate
or other  instrument  delivered by the Company  pursuant to this Agreement or in
connection with the  transactions  contemplated  by this Agreement  either at or
prior to the Closing,  shall  constitute  representations  and warranties by the
Company under this  Agreement.  All  agreements  contained  herein shall survive
indefinitely until, by their respective terms they are no longer operative.

     SECTION 10. Non-Solicitation.  The Investor agrees that for a period of two
(2) years after  termination of his employment or consultancy  with the Company,
for any reason, he will not (a) solicit a business relationship with persons who
are franchisees or customers of the Company on the date of termination  which is
directly or indirectly competitive with the business relationship of the Company
with such persons (i.e.; a business which features  coffee and/or  bagels),  and
(b) solicit the services of persons who are employees of the Company on the date
of  termination,  or who were  employed  by the  Company at any time  within the
period  of 180 days  prior to such  termination,  except  for  employees  of the
Company who were terminated by the Company.

     SECTION 11.  Non-Competition.  The Investor agrees that for a period of two
(2) years after the termination of the Investor's employment or consultancy with
the Company,  for any reason,  he will not,  directly or  indirectly,  within 50
miles of any location  operated by the Company or a franchisee,  conduct or have
an interest in, or consult for or have any other  relationship with any business
competitive  with the  business  engaged in by the  Company  or such  franchisee
(i.e.; a business which features coffee and/or bagels). The parties hereto agree
that the duration and  geographic  scope of the  non-competition  provision  set
forth in this Section 11 are reasonable.  In the event that any court determines
that the duration or the geographic  scope, or both, are  unreasonable  and that
such  provision is to that extent  unenforceable,  the parties hereto agree that
the provision shall remain in full force and effect for the greatest time period
and in the  greatest  area that would not render it  unenforceable.  The parties
intend  that this  non-competition  provision  shall be deemed to be a series of
separate covenants, one for each and every county of each and every state of the
United States of America and each and every  political  subdivision  of each and
every  country  outside the United  States of America  where this  provision  is
intended to be  effective.  The  parties  agree that  damages are an  inadequate
remedy for any breach of Sections 10 and 11 and that the Company shall,  whether
or not it is pursuing  any  potential  remedies at law, be entitled to equitable
relief in the form of  preliminary  and  permanent  injunctions  without bond or
other security upon

                                        5

<PAGE>

any actual or threatened breach of such provisions.

     SECTION 12.  Resale of Stock.  In the event that the  Investor  voluntarily
resigns his  employment or  consultancy  with the Company,  as distinct from his
death or disability (a  "Resignation"),  during the periods  described below, he
shall be required to resell  certain  Subject  Shares to the Company at his cost
therefor, as set forth herein, and the Company shall repurchase the same on such
terms, and a legend shall be placed on the certificates representing the Subject
Shares to the following effect: The shares  represented  hereby are subject,  in
whole or in part,  to sale to and  repurchase  by the  Company,  pursuant to the
terms of a Stock Purchase and  Restrictive  Covenant  Agreement  dated [the date
thereof].  If the Resignation  occurs within twelve (12) months from the date of
the sale of the  Subject  Shares,  all of the Subject  Shares  shall be sold and
repurchased as set forth above.

     SECTION 13 Successors and Assigns. This Agreement shall be binding upon the
panics, their successors, legal representatives and assigns.

     SECTION  14.  Entire  Agreement.  This  Agreement  and the  other  writings
referred  to herein or  delivered  pursuant  hereto  or in  connection  with the
transactions  contemplated  hereby  which form a part hereof  contain the entire
agreement  among the  parties with  respect  to the  subject  matter  hereof and
supersede all prior and  contemporaneous  arrangements  or  understandings  with
respect thereto.

     SECTION  15.   Notices.   All   notices,   requests,   consents  and  other
communications  hereunder  to any  party  shall be deemed  to be  sufficient  if
contained  in a  written  instrument  delivered  in person or duly sent by first
class registered or certified mail, postage prepaid,  addressed to such party at
the address set forth below or such other address as may hereafter be designated
in writing by the addressee to the addressor listing all parties:

     (i) If to the Company, to:

         New World Coffee & Bagels, Inc.
         379 West Broadway, 4th Floor
         New York, New York 100 12

         Attn: President

     (ii) If to the Investor, to his address set forth as the Investor Signature
Page

                                        6

<PAGE>

attached hereto.

All such  notices,  advices  and  communications  shall be  deemed  to have been
received (a) in the case of personal delivery,  on the date of such delivery and
(b) in the case of mailing, on the third business day following the date of such
mailing.

     SECTION 16.  Counterparts.  This Agreement may be executed in counterparts,
and each such counterpart  hereof shall be deemed to be an original  instrument,
but all such counterparts together shall constitute but one Agreement.

     SECTION  17.  Headings.  The  headings  of the  various  sections  of  this
Agreement have been inserted for  convenience of reference only and shall not be
deemed to be a part of this Agreement.

     SECTION 18.  Nouns and  Pronouns.  Whenever  the context may  require,  any
pronouns  used herein shall  include the  corresponding  masculine,  feminine or
neuter  forms,  and the singular  form of names and pronouns  shall  include the
plural and vice-versa.

     SECTION  19.  Governing  Law.  This  Agreement  shall  be  governed  by and
construed in accordance  with, (a) the laws of the State of New York  applicable
to contracts made and to be performed  wholly  therein,  and (b) the laws of the
State of Delaware  applicable to  corporations  organized under the laws of such
State.

     IN WITNESS WHEREOF, the undersigned have duly executed this Agreement as of
the date first written above.


                                                 NEW WORLD COFFEE & BAGELS, INC.



                                                 By /s/ [illegible]
                                                   -----------------------------
                                                 Authorized Signature

                                        7

<PAGE>

                             INVESTOR SIGNATURE PAGE






NAME/ADDRESS/EIN


Andrew Gennusa
Name


Address
70 Middletown Rd.


City
Holmdel NJ 07733


EIN/SS
135-68-411


                                             /s/ Andrew Gennusa
                                             -----------------------------------
                                             ANDREW GENNUSA
                                             NUMBER OF SUBJECT SHARES
                                             PURCHASED 280,000


                                             PURCHASE PRICE $2,800.00



                                       8

<PAGE>

                         NEW WORLD COFFEE & BAGELS, [NC.

                             STOCK OPTION AGREEMENT

Andrew Gennusa
70 Middletwon Road
Holmdel, NJ 07733

I.   NOTICE OF OPTION GRANT

Andrew Gennusa  ("Optionee")  has been granted an option  ("Option") to purchase
common stock of the Company,  subject to the terms and conditions of this Option
Agreement, as follows:

Vesting Commencement Date                    Effective Date

Exercise Price per Share                     1.656

Number of Shares Granted                     250,000

Term Expiration Date:                        Five Years after the Effective Date

Vesting Schedule:

          This  Option  may be  exercised,  in whole or in part,  following  the
Vesting Commencement Date.

II.  DEFINITIONS

     As used in this Option Agreement, the following definitions shall apply:

     (a)  "Administrator"  means the Board of Directors or any if its Committees
          appointed to administer this Option Agreement,  which shall be done in
          accordance with Rule 16b-3 of the Securities Exchange Act of 1934.

     (b)  "Board" means the Board of Directors of the Company.

     (c)  "Code" means the Internal Revenue Code of 1986, as amended.

     (d)  "Committee"  means a committee  designated  by the Board to administer
          the  Option  Agreement,   which  Committee  shall  be  constituted  in
          accordance  with Rule 1 6b-3,  and  continue  to serve its  designated
          capacity until otherwise directed by the Board.

     (e)  "Common Stock" means the Common Stock of the Company.

     (f)  "Company"   means  New  World  Coffee  &  Bagels,   Inc.,  a  Delaware
          corporation.



<PAGE>

     (g)  "Consultant" means any person, including an advisor, who is engaged by
          the  Company or any Parent or  Subsidiary  to render  services  and is
          compensated for such services.

     (h)  "Continuous  Status  as an  Employee  or  Consultant"  means  that the
          employment or consulting relationship is not interrupted or terminated
          by the  Company,  any Parent or  Subsidiary.  Continuous  Status as an
          Employee or Consultant shall not be considered interrupted in the case
          of: (i) any leave of absence  approved by the Company,  including sick
          leave,  military  leave,  or (ii) transfers  between  locations of the
          Company or between the Company,  its Parent,  it  Subsidiaries  or its
          successor.

     (i)  "Disability"  means  total and  permanent  disability  as  defined  in
          Section 22(e)(3) of the Code.

     (j)  "Effective  Date"  means  the  date  as  defined  in  the  Acquisition
          Agreement between the Company and Manhattan Bagel Company, Inc.

     (k)  "Employee"  means  any  person,   including  officers  and  directors,
          employed by the Company or any Parent or  Subsidiary  of the  Company.
          The payment of a director's fee by the Company shall not be sufficient
          to constitute "employment" by the Company.

     (1)  "Exchange Act" means the Securities Exchange Act of 1934, as amended.

     (m)  "Optionee" means an Employee or Consultant who received an Option.

     (n)  "Subsidiary"  means  a  "subsidiary   corporation",   whether  now  or
          hereafter existing, as defined in Section 424(0 of the Code.

III. AGREEMENT

     1. Grant of Option. New World Coffee & Bagels, Inc., a Delaware corporation
(the  "Company"),  hereby  grants to the Optionee the Option to purchase a total
number of  shares of Common  Stock  (the  "Shares")  set forth in the  Notice of
Grant,  at the  exercise  price per share set forth in the  Notice of Grant (the
"Exercise  Price")  subject to the terms,  definitions  and provisions set forth
herein. This Option Agreement~ shall become effective upon the Effective Date.

     2. Exercise of Option.  This Option shall be exercisable during its term in
accordance with the Exercise Schedule set out in the Notice of Grant as follows:

          (i) Right to Exercise.

               (a) This Option may not be  exercised  for a fraction of a share.

                                      -2-

<PAGE>

               (b) In no event may this  Option be  exercised  after the date of
          expiration  of the term of this  option as set forth in the  Notice of
          Grant.

          (ii) Method of Exercise.  This Option shall be  exercisable by written
     notice (in the form  attached as Exhibit A) which shall state the  election
     to exercise the Option, the number of Shares in respect of which the option
     is being exercised, and such other representations and agreements as to the
     holder's  investment  intent with respect to such shares of Common Stock as
     may  be  required  by  the  Company  pursuant  to the  provisions  of  this
     Agreement.

     Such written  notice shall be signed by the Optionee and shall be delivered
in person or by certified  mail to the  Secretary  of the  Company.  The written
notice shall be accompanied by payment of the Exercise Price.  This Option shall
be deemed to be exercised  upon  receipt by the Company of such  written  notice
accompanied by the Exercise Price.

     No Shares will be issued  pursuant to the exercise of an Option unless such
issuance and such exercise shall comply with all relevant  provisions of law and
the requirements of any stock exchange upon which the Shares may then be listed.
Assuming such compliance, for income tax purposes the Shares shall be considered
transferred  to the Optionee on the date on which the Option is  exercised  with
respect to such Shares.

     3. Optionee's Representations. In the event the Shares purchasable pursuant
to the exercise of this Option have not been registered under the Securities Act
of 1933, as amended,  at the time this Option is exercised,  Optionee  shall, if
required by the Company, concurrently with the exercise of all or any portion of
this Option, deliver to the Company his Investment  Representation  Statement in
the form attached hereto as Exhibit B.

     4. Method of Payment.  Payment of the Exercise Price shall be by any of the
following or a combination thereof, at the election of the Optionee:

          (i) cash; or

          (ii) check; or

          (iii)  surrender of Common Stock  options of the Company  which have a
     fair market value on the date of surrender  equal to the Exercise  Price of
     the Shares as- to which the Option is being exercised; or

          (iv)  surrender of other  shares of Common stock of the Company  which
     (A) in the case of Shares  acquired  pursuant to the  exercise of a Company
     option, have been owned by the Optionee for more than six (6) months on the
     date  of  surrender,  and  (B)  have a fair  market  value  on the  date of
     surrender  equal to the Exercise Price of the Shares as to which the Option
     is being exercised; or

          (v) delivery of a properly  executed  exercise  notice  together' with
     such  other   documentation  as  the   Administrator  and  the  broker,  if
     applicable, shall require to effect and

                                       -3-

<PAGE>

          (v) delivery of a properly executed exercise notice together with such
     other  documentation as the  Administrator  and the broker,  if applicable,
     shall require to effect and exercise the Option and delivery to the Company
     of the sale proceeds required to pay the exercise price.

     5.  Restrictions  on  Exercise.  This  Option may not be  exercised  if the
issuance  of such  Shares  upon  which  exercise  or the  method of  payment  of
consideration  for such shares would  constitute  a violation of any  applicable
federal or state securities or other law or regulation, including any rule under
Part  207 of Title 12 of the code of  Federal  Regulations  ("Regulation  G") as
promulgated by the Federal Reserve Board. As a condition to the exercise of this
Option the Company may require Optionee to make any  representation and warranty
to the Company as may be required by any applicable law or regulation.

     6.  Termination  of  Relationship.  In the event an  Optionee's  Continuous
Status as an Employee or  Consultant  terminates  "For  Cause",  Optionee  shall
forfeit, as of the date of such termination (the "Termination Date"), all rights
under  this  Option  Agreement,  including  any rights to  exercise  any and all
Options whether vested or not. "For Cause" shall mean termination by the Company
of  Optionee's  employment  by  the  Company  by  reason  of  Optionee's  fraud,
embezzlement,  or misappropriation,  notice of which shall be accompanied by the
written  evidence,  or a summary  of the other  evidence,  on which the  Company
relied in giving such notice.

     7. Non-transferability of Option. This Option may not be transferred in any
manner otherwise than by will or trust or by the laws of descent or distribution
and may be exercised  during the lifetime of Optionee  only by him. The terms of
this  Option  shall  be  binding  upon  the  executors,  administrators,  heirs,
successors and assigns of the Optionee.

     8. Term of Option.  This Option may be  exercised  only within the term set
out in the  Notice  of  Grant,  and may be  exercised  during  such term only in
accordance  with the terms of this Option.  Death of Optionee  shall not vitiate
terms of this Agreement.

     9.  Increase in Total  Number of Shares  Granted.  The period from the date
hereof  to the third  anniversary  of such date is  referred  to as the  Subject
Period.  Unless,  during the Subject Period, the Market Price, as defined below,
of the Common Stock,  as presently  constituted,  closes in excess of $9.656 per
share of Common Stock for a minimum of five days, an additional Number Of Shares
Granted,  not to exceed 125,000 additional shares,  shall, on one occasion only,
be added to the terms of this Agreement as follows:

     Additional Option Shares = (A-(B-1.656))/A multiplied by C, where

     A=$8.00 (per share, adjusted for combinations, splits and reorganizations)

     B=The average of the five highest closing prices during the Subject Period

                                       -4-

<PAGE>

     C=The number of Option Shares stated in this Agreement

The closing price for a day shall be the last reported sale price or, in case no
such  reported sale took place on such day, the average of the last reported bid
and asked prices, in either case on the principal national  securities  exchange
on which the Common  Stock is listed or  admitted  to trading  (or if the Common
Stock is not at the time  listed or admitted  for trading on any such  exchange,
then such price as shall be equal to the  average of the last  reported  bid and
asked prices,  as reported by the National  Association  of  Securities  Dealers
Automated  Quotations  System  ("NASDAQ")  on  such  day,  or if,  on any day in
question,  the Common  Stock shall not be quoted on the NASDAQ,  then such price
shall be equal to the last reported bid and asked prices on such day as reported
by any similar reputable quotation and reporting service.

                                                 NEW WORLD COFFEE & BAGELS, INC.
                                                 a Delaware Corporation

                                                 By: /s/ [illegible]
                                                    ----------------------------

                                                 Title:
                                                       -------------------------

OPTIONEE FURTHER ACKNOWLEDGES AND AGREES THAT NOTHING IN THIS AGREEMENT,  NOR IN
THE  COMPANY'S  STOCK  OPTION PLAN,  SHALL  CONFER UPON  OPTIONEE ANY RIGHT WITH
RESPECT TO CONTINUATION  OF EMPLOYMENT OR CONSULTANCY BY THE COMPANY,  NOR SHALL
IT INTERFERE IN ANY WAY WITH HIS RIGHT OR THE  COMPANY'S  RIGHT TO TERMINATE HIS
EMPLOYMENT OR CONSULTANCY AT ANY TIME, WITH OR WITHOUT CAUSE.

     Optionee  acknowledges receipt of a copy of this Option and represents that
he is familiar with the terms and  provisions  thereof,  and hereby accepts this
Option subject to all of the terms and provisions  thereof Optionee has reviewed
this  Option in its  entirety,  has had an  opportunity  to obtain the advise of
counsel prior to executing this Option and fully  understands  all provisions of
the Option.

Dated: 7/28/98                                    Optionee: /s/ [illegible]
                                                           ---------------------

                                       -5-

<PAGE>

                                    EXHIBIT A

                                 EXERCISE NOTICE

New World Coffee & Bagels, Inc.
Attention: Chief Financial Officer

     1.  Exercise of Option.  Effective as of today,  ______________  , 19__ the
undersigned ("Optionee") hereby elects to exercise Optionee's option to purchase
________________ shares of the Common Stock (the "Shares") of New World Coffee &
Bagels,  Inc., (the "Company") under and pursuant to the Optionee's Stock Option
Agreement ("Option Agreement").

     2.  Representations  of Optionee.  Optionee  acknowledges that Optionee has
received, read and understood the Option Agreement and agrees to abide by and be
bound by its terms and conditions.

     3.  Rights as  Stockholder.  Until the stock  certificate  evidencing  such
Shares is issued  (as  evidenced  by the  appropriate  entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote
or receive  dividends  or any other  rights as a  stockholder  shall  exist with
respect to the optioned Shares,  notwithstanding the exercise of the Option. The
Company  shall  issue (or cause to be issued)  such stock  certificate  promptly
after the Option is exercised.

     4. Restrictive Legends and Stop-Transfer Orders.

     (a) Legends.  Optionee  understands and agrees that the Company shall cause
the legends set forth below or legends  substantially  equivalent thereto, to be
placed upon any certificate(s)  evidencing ownership of the Shares together with
any other legends that may be required by state or federal securities laws:

     THE  SECURITIES  REPRESENTED  HEREBY  HAVE NOT BEEN  REGISTERED  UNDER  THE
     SECURITIES  ACT OF  1933  (THE  "ACT")  AND  MAY  NOT BE  OFFERED,  SOLD OR
     OTHERWISE TRANSFERRED,  PLEDGED OR HYPOTHECATED UNLESS AND UNTIL REGISTERED
     UNDER  THE  ACT  OR IN  THE  OPINION  OF  COUNSEL  IN  FORM  AND  SUBSTANCE
     SATISFACTORY  TO THE  ISSUER OF THESE  SECURITIES,  SUCH  OFFER,  SALE,  OR
     TRANSFER, PLEDGE OR HYPOTHECATION IS IN COMPLIANCE THEREWITH.

     THE  SHARES   REPRESENTED  BY  THIS  CERTIFICATE  ARE  SUBJECT  TO  CERTAIN
     RESTRICTIONS  ON TRANSFER AS SET FORTH IN THE EXERCISE  NOTICE  BETWEEN THE
     ISSUER  AND THE  ORIGINAL  HOLDER OF THESE  SHARES,  A COPY OF WHICH MAY BE
     OBTAINED AT THE PRINCIPAL OFFICE OF THE ISSUER. SUCH TRANSFER  RESTRICTIONS
     ARE BINDING ON TRANSFEREES OF THESE SHARES.



<PAGE>

     (b)  Stop-Transfer  Notices.  Optionee  agrees  that,  in order  to  ensure
compliance  with the  restrictions  referred  to herein,  the  Company may issue
appropriate  "stop  transfer"  instructions  to its transfer  agent, if any, and
that,  if the Company  transfers  its own  securities,  it may make  appropriate
notations to the same effect in its own records.

     (c) Refusal to Transfer.  The Company shall not be required (i) to transfer
on its  books  any  Shares  that have  been  sold or  otherwise  transferred  in
violation of any of the  provisions of this  Agreement or (ii) to treat as owner
of such Shares or to accord the right to vote or pay  dividends to any purchaser
or other transferee to whom such Shares shall have been so transferred.

     5.  Successors and Assigns.  The Company will assign its rights,  but shall
remain liable hereunder,  under this Agreement to single or multiple  assignees,
and this  Agreement  shall inure to the benefit of the successors and assigns of
the Company,  in  connection  with the sale of all or  substantially  all of its
assets.  Subject to the  restrictions  on  transfer  hereunder  set forth,  this
Agreement  shall be  binding  upon  optionee  and his or her  heirs,  executors,
administrators, successors and assigns.

     6. Governing  Law;  Severability.  This Agreement  shall be governed by and
construed in accordance  with the laws of the State of Delaware  excluding  that
body of law  pertaining  to  conflicts  of law.  Should  any  provision  of this
Agreement be  determined by a court of law to be illegal or  unenforceable,  the
other   provisions  shall   nevertheless   remain  effective  and  shall  remain
enforceable.

     7. Notices.  Any notice  required or permitted  hereunder shall be given in
writing and shall be deemed  effectively  given upon  personal  delivery or upon
deposit in the United  States  mail by  certified  mail,  with  postage and fees
prepaid,  addressed to the other party at its address as shown below beneath its
signature,  or to such other address as such party may designate in writing from
time to time to the other party.

     8.  Further  Instruments.   The  parties  agree  to  execute  such  further
instruments  and to take such further  action as may be reasonably  necessary to
carry out the purposes and intent of this Agreement

     9. Delivery of Payment.  Optionee herewith delivers to the Company the full
Exercise Price for the Shares.

                                       -2-

<PAGE>

     10. Entire Agreement.  The Notice of Grant/Option Agreement is incorporated
herein by reference.  This  Agreement,  the Option  Agreement and the Investment
Representation  Statement  constitute  the entire  agreement  of the parties and
supersede in their entirety all prior undertakings and agreements of the Company
and Optionee with respect to the subject  matter hereof and is governed by state
law except for that body of law pertaining to conflict of laws.


Submitted by:                                Accepted by:
                                             New World Coffee & Bagels, Inc.
                                             By:
                                                --------------------------------
                                             Title:
- ----------------------------------                 -----------------------------

Address:                                     Address:


- ----------------------------------           -----------------------------------


- ----------------------------------           -----------------------------------










                                      -3-

<PAGE>

                                    EXHIBIT B

                       INVESTMENT REPRESENTATION STATEMENT

OPTIONEE:


COMPANY:       NEW WORLD COFFEE & BAGELS, INC.


SECURITY:      COMMON STOCK


AMOUNT:


DATE:

In connection with the purchase of the above-listed Securities,  the undersigned
Optionee represents to the Company the following:

     (a)  Optionee is aware of the  company's  business  affairs  and  financial
condition and has acquired sufficient  information about the Company to reach an
informed  and  knowledgeable  decision  to acquire the  securities.  Optionee is
acquiring  these  securities  for Investment for Optionee's own account only and
not with a view to, or for resale in connection with, any "distribution" thereof
within the meaning of the  Securities  Act of 1933, as amended (the  "Securities
Act").

     (b) Optionee  acknowledges and understands  that the securities  constitute
"restricted  securities"  under the Securities Act and have not been  registered
under the Securities Act in reliance upon a specific exemption therefrom,  which
exemption  depends upon, among other things,  the bona fide nature of Optionee's
investment intent as expressed herein. In this connection  Optionee  understands
that in the view of the Securities and Exchange Commission,  the statutory basis
for  such  exemption  may  be  unavailable  if  Optionee's   representation  was
predicated  solely upon a present  intention  to hold these  Securities  for the
minimum capital gains period  specified under tax statues,  for a deferred sale,
for or until an increase or decrease in the market price of the  Securities,  or
for a period  of one year or any other  fixed  period  in the  future.  Optionee
further  understands that the Securities must be held  indefinitely  unless they
are  subsequently  registered under the Securities Act or an exemption from such
registration is available.  Optionee understands that the certificate evidencing
the securities  will be imprinted with a legend which  prohibits the transfer of
the Securities  unless they are registered or such  registration is not required
in the  opinion of counsel  satisfactory  to the  Company  and any other  legend
required under applicable state securities laws.



<PAGE>

     (c) Optionee is familiar with the provisions of Rule 701 and Rule 144, each
promulgated  under the Securities Act, which, in substance permit limited public
resale of  restricted  securities"  acquired,  directly or  indirectly  from the
issuer thereof,  in a non-public offering subject to the satisfaction of certain
conditions. Rule 701 provides that if the issuer qualifies under Rule 701 at the
time of the grant of the Option to the  Optionee,  the  exercise  will be exempt
from  registration  under the Securities  Act. In the event the Company  becomes
subject to the reporting  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934,  ninety (90) days thereafter (or such longer period as any
market stand-off agreement may require) the securities exempt under Rule 701 may
be resold, subject to the satisfaction of certain of the conditions specified by
Rule  144,  including:  (1)  the  resale  being  made  through  a  broker  in an
unsolicited  broker's  transactions  or in  transactions  directly with a market
maker (as said term is defined under the Securities  Exchange Act of 1934); and,
in the case of an affiliate,  (2) the availability of certain public information
about the  Company,  (3) the amount of  securities  being sold  during any three
month period not exceeding the limitations specified in Rule 144(c), and (4) the
timely filing of a Form 144, if applicable.

     In the event that the Company  does not qualify  under Rule 701 at the time
of grant of the Option,  then the  securities  may be resold in certain  limited
circumstances  subject to the  provisions of Rule 144, which requires the resale
to occur not less than one year  after  the party has  purchased,  and made full
payment for,  within the meaning of Rule 144, the securities to be sold; and, in
the case of an affiliate, or of a non-affiliate who has held the securities less
than one year,  the  satisfaction  of the  conditions set forth in sections (1),
(2), (3) and (4) of the paragraph immediately above.

     (d)  Optionee  hereby  agrees  that if so  requested  by the Company or any
representative  of the  underwriters in connection with any  registration of the
offering of any securities of the Company under the 1933 Act, Optionee shall not
sell or otherwise  transfer any Shares or other securities of the Company during
the 180-day period  following the effective date of a registration  statement of
the Company filed under the 1933 Act; provided,  however,  that such restriction
shall only apply to the first  registration  statement  of the Company to become
effective  under the 1933 Act which  include  securities to be sold on behalf of
the Company to the public in an underwritten public offering under the 1933 Act.
The Company may impose  stop-transfer  instructions  with respect to  securities
subject to the foregoing restrictions until the end of such 180-day period.

     (e) Optionee  further  understands  that in the event all of the applicable
requirements  of Rule  701 or 144  are not  satisfied,  registration  under  the
Securities  Act,  compliance  with  Regulation  A,  or some  other  registration
exemption will be required;  and that,  notwithstanding  the fact that Rules 144
and 701 are not exclusive,  the Staff of the Securities and Exchange  Commission
has  expressed  its opinion  that persons  proposing  to sell private  placement
securities  other than in a registered  offering and otherwise  than pursuant to
rules 144 or 701 will

                                       -2-

<PAGE>

have a  substantial  burden  of proof in  establishing  that an  exemption  from
registration  is available  for such offers or sales,  and that such persons and
their respective brokers who participate in such transactions do so at their own
risk,  Optionee  understands that no assurances can be given that any such other
registration exemption will be available in such event.


                                                  ------------------------------
                                                  Date:
                                                       -------------------------

                                      -3-



OKIN, HOLLANDER & DeLUCA, LLP
One Parker Plaza
Fort Lee, New Jersey 07024
Counsel to Debtors

GIBBONS, DEL DEO, DOLAN,
GRIFFINGER & VECCHIONE
A Professional Corporation
One Riverfront Plaza
Newark, New Jersey 07102-5497
(973) 596-4500
PD 9779
Special Counsel to Debtors

KASOWITZ, BENSON, TORRES
& FRIEDMAN, LLP
1301 Avenue of Americas
New York, New York  10019
Counsel to New World Coffee & Bagels Inc.


                         UNITED STATES BANKRUPTCY COURT
                         FOR THE DISTRICT OF NEW JERSEY


- --------------------------------------
IN RE:                                |   CHAPTER 11
                                      |
MANHATTAN BAGEL COMPANY, INC.,        |   Case No.  97-53360
and I. & J. BAGEL, INC.,              |             97-55054
                                      |
                           Debtors.   |
- --------------------------------------


              MODIFICATION TO DEBTORS' FIRST AMENDED JOINT PLAN OF
             REORGANIZATION UNDER CHAPTER 11 OF THE BANKRUPTCY CODE


<PAGE>


     Manhattan Bagel Company ("MBC") and I & J Bagels, Inc. ("I & J") (sometimes
collectively  "Debtors" and individually each a "Debtor") and New World Coffee &
Bagels,  Inc.  ("NWC")  (together  with  MBC  and I & J  sometimes  collectively
"Proponents")  hereby  propose the following  Modification  to the First Amended
Joint Plan of Reorganization pursuant to section 1121(a) of the Bankruptcy Code.

                                    ARTICLE 1

                                   DEFINITIONS

     As used in the Plan, the following terms shall have the respective meanings
specified  below (such  meanings to be equally  applicable  to the  singular and
plural, and the masculine, feminine and neuter forms of the terms defined).

     Acquisition  Agreement  means the agreement  between  Debtors and New World
Coffee and Bagels, Inc. ("NWC") pursuant to which NWC shall purchase 100 shares,
representing  one hundred  percent  (100%) of the New Common Stock of MBC, which
shall occur only after MBC has acquired the New Common Stock of I & J.

     Administrative  Expense  Claim  means a Claim for  payment  of any costs or
expenses of  administration  of the Case incurred after the  commencement of the
Case  allowable  under  section  503(b) or  507(a)(1)  of the  Bankruptcy  Code,
including,  without  limitation:  (a)  the  actual  and  necessary  expenses  of
preserving the estates of the Debtors;  (b) the actual and necessary expenses of
operating the business of the Debtor (such as wages, salaries or commissions for
services rendered);  (c) indebtedness or obligations  incurred or assumed by the
Debtors in connection with the conduct of its business, the acquisition or lease
of property,  or the  rendition of services to the Debtors;  (d)  allowances  of
compensation for legal and other services and  reimbursement of expenses awarded
pursuant to sections  330(a),  331 and 503(b) of the  Bankruptcy  Code,  (e) any
amounts  necessary  to  cure  defaults  under  assumed  leases  pursuant  to ss.
363(b)(1)(A),  of the  Bankruptcy  Code  and (f) all  fees or  charges  assessed
against the estates of the Debtors under  section 1930,  title 28, United States
Code;  provided,  however,  that an Exempt  Tax  shall not be an  Administrative
Claim. Costs and expenses incurred by the Debtors after the Effective Date shall
be paid in the ordinary course.

     Administrative  Operating  Expense Claim means all  Administrative  Expense
Claims other than  Administrative  Claims of Professionals  and fees and charges
assessed under 28 U.S.C. ss. 1930.

     Allowed,  when  used  as  an  adjective  preceding  the  words  "Claim"  or
"Interest,"  means any Claim  against or Interest in the  Debtors:  (a) proof or
application  for  allowance  of  which  was (i)  Filed  on or  before  the  date
designated by the Bankruptcy  Court as the last date for Filing a Proof of Claim
against or Proof of Interest in the  Debtors,  (ii) later Filed with  Bankruptcy
Court leave after  notice and a hearing,  or (iii) if no Proof of Claim or Proof
of Interest or application for allowance was Filed,  which Claim or Interest has
been or hereafter is listed by the Debtors in the  Schedules  as  liquidated  in
amount and not disputed or contingent;  and (b) which (i) is due and payable and
as to which no objection to the allowance thereof has


<PAGE>

been interposed  within the applicable  period of limitation  fixed by the Plan,
the Bankruptcy  Code, the  Bankruptcy  Rules,  the Local Rules or the Bankruptcy
Court or (ii) as to which any  objection  has been  determined by Final Order of
the Bankruptcy  Court to the extent such objection has been resolved in favor of
the Holder of such Claim or Interest.

     Area Developer  Agreements means an agreement between MBC and a third party
providing  for, among other things,  the grant of an exclusive  territory to the
non-debtor party to develop MBC franchises.

     Assets means all property of the Estate of the Debtors.

     Avoiding  Power Causes of Action means rights and remedies  accruing to the
Debtors pursuant to 11 U.S.C. ss.ss. 544(b), 547, 548, 549, 550, 553(b).

     Ballots means the ballots  accompanying  the  Disclosure  Statement and the
Plan upon which  impaired  Creditors  shall have indicated  their  acceptance or
rejection of the Plan.

     Bankruptcy Code means the Bankruptcy Reform Act of 1978, as amended, and as
codified in title 11 of the United States Code.

     Bankruptcy Court means the United States  Bankruptcy Court for the District
of New Jersey or any court  having  competent  jurisdiction  to hear  appeals or
certiorari  proceedings  therefrom,   or  any  successor  thereto  that  may  be
established by act of Congress or otherwise, and that has competent jurisdiction
over the Case.

     Bankruptcy  Rules  means the  Federal  Rules of  Bankruptcy  Procedure,  as
amended from time to time, as applicable to the Case.

     Bar Date is the last date for filing Claims as fixed by the Court.

     Business Day means any day except Saturday, Sunday or a "legal holiday," as
such term is defined in Bankruptcy Rule 9006(a).

     Case means the  above-captioned  cases under  Chapter 11 of the  Bankruptcy
Code in which MBC and I & J are the Debtors.

     Causes of Action means all legal and equitable claims,  demands,  or causes
of action held by the Debtors  against any  entity,  other than  Avoiding  Power
Causes of Action.

     Cash means cash and cash equivalents held by the Debtors.

     Claim  shall  mean a "claim"  within the  meaning of section  101(5) of the
Bankruptcy Code.

     Class means a class of Claims or Interests as classified in the Plan.

                                       2
<PAGE>

     Closing  means the meeting of the parties at which the papers,  instruments
and documents  required to be executed and delivered pursuant to the Acquisition
Agreement shall be exchanged.

     Collateral means any property of the Estate that secures an Allowed Secured
Claim.

     Committee means the official committee of general unsecured Creditors which
was appointed in the MBC Case pursuant to section 1102 of the Bankruptcy Code.

     Confirmation  Date means the date the Clerk of the Bankruptcy  Court enters
the Confirmation Order on the docket of the Bankruptcy Court.

     Confirmation  Hearing  means the  hearing  before the  Bankruptcy  Court to
consider confirmation of the Plan.

     Confirmation  Order means an order of the Bankruptcy  Court  confirming the
Plan in accordance with the provisions of Chapter 11 of the Bankruptcy Code.

     Consideration means the funds, Note, NWC Stock and other things of value to
be paid or provided by NWC under the Acquisition Agreement.

     Creditor means any Entity that has a Claim against the Debtor that arose on
or before the Petition Date or a Claim against the Estate of any kind  specified
in section 502(g), 502(h) or 502(i) of the Bankruptcy Code.

     Debtors means MBC in Case No. 97-53360, and I & J in Case No. 97-55054.

     Disbursing Agent means the Debtors.

     Disclosure  Statement  means  the  written  disclosure  statement  and  its
appendices,  as they may be amended,  supplemented or further modified from time
to time, filed by Proponents, with respect to the Plan.

     Disputed Claim means a Claim which is not an Allowed Claim.

     Effective  Date means a Business Day  determined by the Proponents and upon
which (a) no stay of the Confirmation  Order is in effect and (b) the conditions
to the Effective  Date set forth in section 7.02 of the Plan have been satisfied
or waived.

     Entity  means an  "entity"  within the  meaning  of section  101(15) of the
Bankruptcy Code.

                                       3
<PAGE>

     Estate means the estate  created upon the  commencement  of each Case as to
each Debtor by section 541 of the Bankruptcy Code.

     Exempt Tax means any stamp,  recording or similar tax or charge  (including
any  penalties,  interest or  additions  thereto)  within the meaning of section
1146(c)  of the  Bankruptcy  Code  which may be imposed by the laws of any state
upon the transactions  contemplated  under, or necessary for the success of, the
Plan, including without limitation, any mortgage recording, securities transfer,
deed transfer, documentary transfer or gains taxes.

     File,  Filed,  Filing or Files  shall  mean file,  filed,  filing or files,
respectively, with the Bankruptcy Court in the Case.

     Final Order means an order or  judgment  of the  Bankruptcy  Court or other
court of competent  jurisdiction,  as entered on the docket of such court,  that
has not been  reversed  or  stayed,  and as to which:  (a) the time to appeal or
petition for certiorari has expired and no  timely-filed  appeal or petition for
certiorari is pending,  or (b) any appeal taken or petition for certiorari filed
has been  resolved  by the  highest  court to which  the order or  judgment  was
appealed or from which certiorari was sought.

     First Union means First Union National Bank.

     First  Union  Cause of Action  means all rights  and claims of the  Debtors
against First Union.

     Franchisee Lenders means Atlantic Financial  Services,  Inc. and STI Credit
Corporation.

     Franchise  Agreement means any agreement  between MBC and a third party for
among other things, the development and operation of an MBC franchise; provided,
however,  that such term shall not include Area  Developer  Agreements or Master
Franchise Agreements.

     General  Unsecured Claim means any Claim against the Debtors which arose or
which is deemed by the  Bankruptcy  Code to have  arisen  prior to the  Petition
Date, and which is not a Claim or an interest in any other Class.

     Holder  means any entity  holding a Claim or  Interest,  and  includes  the
beneficial Holder of such Claim or Interest.

     Interest  means any and all  rights  arising  out of the  ownership  of Old
Common  Stock,  including  all  Claims  against  the Debtor  resulting  from the
rescission of a purchase or sale of Old Common Stock,  for damages  arising from
the  purchase  or sale of  Common  Stock or for  reimbursement  or  contribution
allowed under section 502 on account of such a claim, and all rights arising out
of contracts, options or warrants to purchase or sell Old Common Stock.

                                       4
<PAGE>

     Local Rules means the Local Bankruptcy Rules of the District of New Jersey,
as applicable to the Case.

     Master Franchise Agreement means an agreement between MBC and a third party
providing,  among other things, for  sub-franchising of the Debtors  trademarks,
tradenames,  and other  intellectual  property by the  non-debtor  party to such
contract.

     NWC Stock means not less than 750,000 shares of the NWC Common Stock having
a  value  of not  less  than  $2,250,000,  determined  in  accordance  with  the
Acquisition Agreement, constituting part of the Consideration.

     New Common  Stock  shall mean the new common  stock of the  Debtors  issued
pursuant to the Plan.

     Note means NWC's  interest  bearing  promissory  note in the amount of $5.5
million to be issued to the Unsecured Creditor Trust pursuant to the Acquisition
Agreement.

     Old Common  Stock  shall mean the common  stock of MBC and I & J issued and
outstanding  prior to the  Petition  Date,  and includes any options or warrants
with the right to acquire Old Common Stock.

     Petition Date means  November 19, 1997, the date of Filing of the voluntary
petition for relief  commencing the MBC Case, and December 31, 1997, the date of
filing of the voluntary petition for relief commencing the I & J Case.

     Plan  means  this  Plan of  Reorganization  proposed  by the  Debtors.  Any
appendices to the Plan are incorporated  into and made a part hereof as if fully
set forth herein.

     Priority  Claim  means any Claim to the  extent  entitled  to  priority  in
payment under sections 507(a)(2)-(7) or (9) of the Bankruptcy Code.

     Priority  Tax Claim  means any Claim to the extent  entitled to priority in
payment under section 507(a)(8) of the Bankruptcy Code.

     Professionals means Entities whose Administrative Claims must be Allowed by
Final Order of the  Bankruptcy  Court under section 330 of the  Bankruptcy  Code
prior to payment.

     Proof of Claim or Proof of  Interest  means a Filed Proof of Claim or Proof
of Interest.

     Reclamation  Claim means a valid claim based upon a statutory or common law
right of a seller of goods  that has sold  goods to the  Debtor in the  ordinary
course of such seller's business to reclaim such goods.

                                       5
<PAGE>

     Record Date means the date on which Creditors  entitled to vote on the Plan
are determined by their record ownership of Claims, which date shall be the date
of Filing of the Plan.

     Reorganized  Debtor means the Debtors after the Confirmation Order has been
entered.

     Schedules  means the Schedules of Assets and  Liabilities and Statements of
Executory  Contracts and Financial  Affairs,  Filed by the Debtors in accordance
with the Bankruptcy  Rules,  which have been amended and may be further  amended
upon prior notice to NWC.

     Secured  Claim means a Claim  against  the  Debtors  which is deemed by the
Bankruptcy  Code to have  arisen  prior to the  Petition  Date and  which is (i)
secured by a valid lien, security interest,  or other encumbrance on Collateral,
or (ii) subject to setoff under section 553 of the Bankruptcy  Code, but only to
the  extent  of the value of the  Collateral,  or to the  extent  of the  amount
subject  to  setoff,  determined  in  accordance  with  section  506(a)  of  the
Bankruptcy Code, as modified by section 1111(b) of the Bankruptcy Code.

     Subordinated  Claims  means  Claims  against any of the  Debtors  which are
junior in priority to General Unsecured Claims by virtue of contract, applicable
law, or Final Order of the Bankruptcy Court.

     Trustee  means the entity  which  will  serve as  trustee of the  Unsecured
Creditor Trust.

     Unclaimed  Distribution  means, in respect of any Class of Claims, all Cash
or other property deemed to be "Unclaimed Distributions" pursuant to the Plan.

     Unliquidated,  Disputed or Contingent  Claim means any Claim, the amount of
which is undetermined or the liability for which is not proven or is contingent,
or disputed, as reflected in either the Schedules or the Proof of Claim Filed by
any Creditor.

     Unsecured Creditor Trust means the trust to be established on the Effective
Date to receive the portion of the Consideration  allocable to General Unsecured
Claims.

     Document References. All references to documents shall include all addenda,
exhibits and schedules attached thereto or referred to therein.

     Other Definitions.  A term used and not defined herein, but that is defined
in the  Bankruptcy  Code,  shall have the meaning set forth  therein.  The words
"herein," "hereof," "hereto," "hereunder," and others of similar import refer to
the Plan as a whole and not to any  particular  section,  subsection,  or clause
contained  in the Plan.  The word  "including"  shall mean  "including,  without
limitation."  The  singular  shall  include the plural and vice versa unless the
context otherwise requires.

                                       6
<PAGE>

                                    ARTICLE 2

                     ADMINISTRATIVE AND PRIORITY TAX CLAIMS


     2.01  Administrative  Expense  Claims  Except as set forth in section  2.03
below,  Administrative  Expense Claims (other than Claims for  compensation  and
reimbursement  of expenses of  Professionals)  will be paid in full, in Cash, on
the Effective  Date, or, if such Claim becomes Allowed after the Effective Date,
within five (5) days after such Claim becomes Allowed. Any fees due and owing to
the United States  Trustee  shall be paid in full on the  Effective  Date, or as
soon  thereafter  as  practicable.  All  requests  by  Professionals  for  final
allowance  of  compensation  and  reimbursement  of  expenses  accrued as of the
Confirmation  Date must be Filed  with the Court  within  sixty (60) days of the
Confirmation Date and will be paid within five (5) days after such Claims become
Allowed. All other requests for payment of an Administrative  Expense Claim must
be Filed on or before  the date of the  Confirmation  Hearing or will be forever
barred.  The estimated amount of unpaid fees and expenses of Professionals as of
the  Confirmation  Hearing  will  be  deposited  in a  segregated  account  upon
Confirmation   of  the  Plan,  and  will  be  used  to  pay  Allowed  Claims  of
Professionals.  Such  escrowed  funds  shall  be  used  solely  to  pay  Allowed
Administrative  Claims of  Professionals  and any excess  after  making all such
payments shall revest in the reorganized Debtor.

     2.02 Bar Date for Administrative Expense Claims

     (a) In General. Unless otherwise ordered by the Bankruptcy Court, and other
than  Administrative  Expense Claims of  Professionals,  requests for payment of
Administrative  Expense  Claims must be Filed and served on the Debtors no later
than thirty (30) days after the Effective  Date.  Any Entity that is required to
File and serve a request for payment of an Administrative Expense Claim and that
fails to timely File and serve such request,  shall be forever barred,  estopped
and enjoined from  asserting  such Claim against the Debtors,  the Estate of the
Debtors or their respective property.

     (b) Professionals.  Professionals or other Entities requesting compensation
or reimbursement of expenses pursuant to sections 327, 328, 330, 331, 503(b) and
1103 of the Bankruptcy Code for services  rendered before the Confirmation  Date
shall File an application for final allowance of compensation and  reimbursement
of expenses no later than sixty (60) days after the Effective  Date.  Objections
to  applications  of   professionals  or  other  Entities  for  compensation  or
reimbursement of expenses must be Filed no later than ninety (90) days after the
Effective Date. Counsel for the Debtors as of the Effective Date shall be deemed
relieved  from any  obligation  or duty to represent or advise the Debtors as of
the first business day after the Effective Date.

     2.03  Ordinary  Course  Liabilities.  Holders of  Administrative  Operating
Expense  Claims  shall not be  required  to File any request for payment of such
Claims.  All  Administrative  Operating  Expense  Claims  which  are not due and
payable  by  their  terms  as of  

                                       7
<PAGE>

Confirmation  Date  shall be  assumed  by the  Reorganized  Debtor,  and paid in
accordance  with their  terms,  subject to all  applicable  offsets and defenses
which the Debtors may hold to payment of such Claims.

     2.04  Priority Tax Claims At the option of the  Debtors,  each holder of an
Allowed  Priority  Tax  Claim  shall  be paid the full  amount  of such  Allowed
Priority Tax Claim,  (i) in Cash, on the later of (a) the Effective  Date (or as
soon  thereafter as is  practicable),  or (b) the first  Business Day after such
Claim becomes an Allowed Claim (or as soon  thereafter  as is  practicable);  or
(ii) in equal quarterly installments of principal and interest at the applicable
legal rate over a period not to exceed six (6) years from the date of assessment
of such Tax Claim.  In the event the Debtors  elect to pay any Allowed  Priority
Tax Claim in accordance with ss.2.04 (ii) of this Plan, the Holder of such Claim
shall be enjoined  and  restrained  from  seeking to collect such claim from any
responsible  person  other than the  Debtors,  so long as the Debtors are not in
default on such payments.

                                    ARTICLE 3

                     CLASSIFICATION OF CLAIMS AND INTERESTS

     3.01 Class 1 - Priority  Claims  Class 1 consists of all  Allowed  Priority
Claims against any Debtor. Class 1 is not impaired.

     3.02  Class 2 -  Secured  Claims of First  Union  Class 2  consists  of all
Allowed Secured Claims of First Union. Class 2 is impaired.

     3.03 Class 3 - Other Secured Claims Class 3 consists of all Allowed Secured
Claims  other than First Union.  Class 3 may be  unimpaired  depending  upon the
treatment option selected by the Proponents.

     3.04  Class  4 -  Reclamation  Claims  Class  4  consists  of  all  Allowed
Reclamation Claims. Class 4 is impaired.

     3.05  Class 5 - General  Unsecured  Claims  Against  MBC and I & J Class 5,
which is impaired,  consists of all Allowed General Unsecured Claims against MBC
and I & J.

     3.06 Class 6 - Disputed  General  Unsecured  Claims of  Franchisee  Lenders
Class 6 consists of all Disputed General Unsecured Claims of Franchisee Lenders.
Class 6 is impaired.

     3.07 Class 7 -  Subordinated  Claims Against MBC and I & J Class 7 consists
of all Allowed Subordinated Claims against MBC and I & J. Class 7 is impaired.

     3.08 Class 8 - Old Common Stock and Interests and Claims  Relating  Thereto
Class 8 consists of all Old Common Stock  Interests  in the Debtors.  Class 8 is
impaired.

                                       8
<PAGE>

     3.09  Classification  Rules A Claim is in a  particular  Class  only to the
extent that the Claim qualifies  within the description of Claims of that Class,
and such Claim is in a different  Class to the extent that the  remainder of the
Claim  qualifies  within the  description  of the different  Class.  Pursuant to
section  1123(a)(4) of the  Bankruptcy  Code, all Allowed Claims of a particular
Class shall receive the same treatment unless the Holder of a particular Allowed
Claim agrees to a less favorable  treatment for such Allowed Claim. For purposes
of the Plan,  and pursuant to section  510(a) of the  Bankruptcy  Code, the Plan
shall  give  effect to  subordination  agreements  which are  enforceable  under
applicable   nonbankruptcy   law,  except  to  the  extent  the  beneficiary  or
beneficiaries  thereof agree to less  favorable  treatment.  The Plan shall also
give  effect  to the  subordination  rules  of  sections  510(b)  and (c) of the
Bankruptcy  Code.  The  inclusion  of a  Creditor  by name in any  Class  is for
purposes of general  description  only,  and includes  all Entities  claiming as
beneficial  interest  holders,  assignees,   heirs,  devisees,   transferees  or
successors in interest of any kind of the Creditor named.

     3.10  Inter-Company  Claims.  Claims by any Debtor against any other Debtor
shall be cancelled and extinguished.

                                    ARTICLE 4

                       TREATMENT OF CLASSES UNDER THE PLAN

     4.01 Class 1 - Priority  Claims  Each holder of an Allowed  Priority  Claim
shall be paid  the  Allowed  amount  of such  Claim,  including  all  applicable
interest and other  charges to which the Holder of such Allowed  Priority  Claim
may be entitled under applicable law or contract,  to the extent permitted under
the applicable  provision of section  507(a),  in Cash, on the later of: (a) the
Effective  Date (or as soon  thereafter  as is  practicable)  and (b) the  first
Business Day after such Claim becomes an Allowed Claim (or as soon thereafter as
is practicable).

     4.02 Class 2 - Secured Claims of First Union The Allowed  Secured Claims of
First Union shall be treated as follows:

     (a) The Allowed  Amount of such claims shall be paid in full, in Cash on or
before the Effective  Date,  and all  documents,  instruments,  liens,  security
interests  and  mortgages  evidencing  and securing  such claims shall be deemed
cancelled, discharged, defeased and terminated.

     (b) As of the  Effective  Date First  Union  shall  hold no further  Claims
against or Interests in the Debtors,  and all of the documents  and  instruments
evidencing,  giving rise to, or securing  any of First  Union's  Claims shall be
either cancelled and terminated.

     4.03 Class 3 - Other  Secured  Claims  Holders of Allowed  Secured  Claims,
other than First  Union,  at the option of the  Proponents,  shall either (i) be
paid  in  full in  Cash  the  Allowed  Amount  of  such  Secured  Claim  in full
satisfaction  and discharge of such Creditor's  lien, (ii) receive deferred Cash
payments  totalling  the  Allowed  amount  of such  Claim  of a value  as of the
Effective  Date at least equal to the value of such  Creditor's  interest in the
Debtor's property


                                       9
<PAGE>


securing  such  Claim,  and shall  retain the lien  securing  such Claim and all
rights under any instrument evidencing such Claim until paid as provided herein,
(iii) will receive, pursuant to abandonment by the Debtor, possession of and the
right to foreclose its lien on the collateral  securing such Claim, or (iv) will
be treated in accordance with an agreement between the Proponents and the Holder
of such Claim. In the event the treatment provided in subparagraphs (i) or (iii)
above results in payment to such Creditor of less than the Allowed amount of its
Claim,  it shall be entitled  to assert a General  Unsecured  Claim  against its
obligor for any deficiency.

     4.04 Reclamation Claims Holders of Allowed Reclamation Claims shall be paid
in full, in Cash, on the Effective Date.

     4.05 Class 5 - General  Unsecured  Claims  Against  MBC and I &J Holders of
Allowed  General  Unsecured  Claims  shall  share pari passu and pro rata in the
corpus of the Unsecured Creditor Trust.

     4.06 Class 6 - Disputed  General  Unsecured  Claims of  Franchisee  Lenders
Holders  of  Disputed  General  Unsecured  Claims in Class 6 shall  receive  the
treatment set forth on Schedule 4.06 of this Plan,  with respect to the Disputed
portion of their Claims.

     4.07 Class 7 - Subordinated Claims Against MBC and I & J Holders of Allowed
Claims in this Class shall receive no  distribution  in respect of their Claims,
unless all Classes of Creditors  of the Debtor  having  priority  over Claims in
this Class have been paid in full.  Once prior  Classes  have been paid in full,
members of this  Class  shall  share  pari  passu and pro rata in all  remaining
property in the Unsecured  Creditors  Trust until their Claims have been paid in
full.

     4.08 Class 8 - Old Common Stock and  Interests  Holders of Old Common Stock
and Interests in the Debtors shall receive no distribution under the Plan unless
all prior  Classes of Creditors  have been paid the full  Allowed  Amount of the
Claims in such Classes.  Once prior  Classes have been paid in full,  members of
this Class shall share pari passu and pro rata in all remaining  property in The
Unsecured Creditor Trust. The Old Common Stock shall be cancelled,  extinguished
and of no  further  force and  effect as of the  Effective  Date,  except to the
extent it evidences the rights of a Holder to participate in  distributions,  if
any, from the Unsecured Creditor Trust.

     4.09 Controversy  Concerning Impairment In the event of a controversy as to
whether any  Creditor or Holder of an Interest or Class of Creditors or Class of
Holders of Interests is impaired  under the Plan,  the  Bankruptcy  Court shall,
after notice and a hearing, determine such controversy.

                                       10
<PAGE>

                                    ARTICLE 5

                       ACCEPTANCE OR REJECTION OF THE PLAN

     5.01  Impaired  Classes  Entitled To Vote  Classes 2 through 8 are impaired
under the Plan.  Each Holder of an Allowed Claim in Classes 2 through 7 shall be
entitled to vote to accept or reject the Plan.

     5.02  Acceptance by an Impaired Class of Claims A Class of Creditors  shall
have accepted the Plan if Creditors holding at least two-thirds in the aggregate
dollar  amount and more than  one-half in number of the  Allowed  Claims of such
Class that have accepted or rejected the Plan vote to accept the Plan.

     5.03  Presumed  Acceptance  of  Plan  by  Unimpaired  Classes  Class  1  is
unimpaired under the Plan, and,  therefore,  is conclusively  presumed to accept
the Plan pursuant to section 1126(f) of the Bankruptcy Code and they do not have
a right to vote on the Plan.

     5.04  Presumed  Rejection  Class 8 is  presumed to have  rejected  the Plan
pursuant to section  1126(g) of the Bankruptcy Code.

                                    ARTICLE 6

                      MEANS FOR implementation OF THE PLAN

     6.01 First Union's  Allowed Secured Claim has been or will be paid from the
proceeds of its  collateral  or, to the extent unpaid as of the Effective  Date,
from the Consideration.

     6.02 On the Effective  Date,  the Closing under the  Acquisition  Agreement
will occur.  The Acquisition  Agreement will provide that on the Effective Date,
NWC will  acquire  100% of the New  Common  Stock of MBC,  in  exchange  for the
Consideration.  On the  Effective  Date,  MBC will pay $1,000 for all of the New
Common Stock in I & J.

     6.03 On or before the Effective Date, the Unsecured  Creditor Trust will be
formed.  The Trustee will be selected by the Committee.  Reasonable  expenses of
the Trustee will be paid by the Reorganized Debtors.

     6.04 On the Effective Date, the portion of the  consideration  allocable to
General Unsecured Creditors will be deposited in the Unsecured Creditor Trust.

     6.05.  Fifty percent (50%) of any reduction,  net of the associated  costs,
from $3,500,000 in First Union's  Allowed Secured Claim,  and fifty percent (50)
of any recovery net of the associated  costs of any recovery from prosecution of
the First Union Cause of Action shall be paid by the  reorganized  Debtor to the
Unsecured  Creditor Trust, as and when received.  Nothing contained herein shall
obligate the Reorganized Debtor to prosecute The First Union Cause of Action.

                                       11
<PAGE>

                                    ARTICLE 7

                              CONDITIONS PRECEDENT

     7.01  Conditions  Precedent to  Confirmation  Date.  The  occurrence of the
Confirmation  Date of the Plan is subject to  satisfaction  or waiver of each of
the following conditions:

     (a) the  Bankruptcy  Court has entered the  Confirmation  Order in form and
substance satisfactory to the Proponents;

     (b) the Debtors  have been  authorized  to assume all leases and  executory
contracts which they may seek to assume;

     (c)  the  Debtors  have  received  the  consent  of any  third  parties  or
governmental units whose consent is required for confirmation;

     (d) the  estimated  unpaid  fees and  expenses of  Professionals  have been
deposited in a segregated account;

     (e) The Acquisition Agreement has not been terminated.

     7.02  Conditions to Effective Date The occurrence of the following shall be
separate conditions to the Effective Date of the Plan:

     (a) the Confirmation Order has become a Final Order;

     (b) the NWC Guaranty has been delivered to the Franchisee Lenders.

     7.03 Waiver of Conditions The Proponents  shall have the right to waive any
of the foregoing  conditions  to  Confirmation  Date, or to the Effective  Date,
except for 7.01(a) and 7.02(b).  Without  limiting the foregoing,  the Effective
Date may occur  notwithstanding  the  pendency of an appeal of the  Confirmation
Order or any order  related  thereto so long as there is no stay in effect.  The
Effective  Date may occur before the  expiration of time to take an appeal or to
seek  reconsideration of the Confirmation Order without the giving of any notice
to any objecting party. In the event of any such appeal, the Proponents may seek
the dismissal of such appeal as moot following the Effective Date of the Plan.

                                    ARTICLE 8

                          DISTRIBUTIONS UNDER THE PLAN

     8.01  Distributions  All  distributions  under  the Plan to  Administrative
Expense Claims, Priority Tax Claims, Priority Claims, and Classes 1, 2, 3, 4 and
6 shall be made by the 

                                       12
<PAGE>

Disbursing Agent. All  distributions  under the Plan to Classes 5, 7, or 8 shall
be made by the Trustee.

     8.02  Method of  Payment  Any Cash  payment  made by the  Disbursing  Agent
pursuant  to the  Plan  shall be in U.S.  dollars,  either  by check  drawn on a
domestic bank or wire transfer therefrom.

     8.03  Timing of Payment  Any  payment or  distribution  required to be made
under  the Plan on a day  other  than a  Business  Day  shall be due on the next
succeeding Business Day.

     8.04 Setoff Nothing  contained herein shall be deemed to waive the Debtor's
statutory or common law right of setoff.

     8.05 De Minimis  Distributions The Disbursing Agent or Trustee shall not be
required  to  distribute  Cash  to any  Creditor  if the  amount  of  Cash to be
distributed to such Creditor is less than $5.00.

     8.06 Unclaimed Distributions to Creditors

     (a)  Non-Negotiated  Checks If the  Holder  of an  Allowed  Claim  fails to
present  for payment a check  issued to such Holder  pursuant to the Plan within
ninety  (90) days of the date such  check was  issued,  or if any  distributions
returned to the  Disbursing  Agent or Trustee due to an incorrect or  incomplete
address for which the Debtors or Trustee  have not  received a correct  address,
then the  amount of Cash  attributable  to such check or  distribution  shall be
deemed to be Unclaimed Distributions in respect of such Holder's Class of Claims
and the payee of such check or  distribution  shall be deemed to have no further
Claim in respect of such check or  distribution,  and shall not be  entitled  to
participate in any further distributions under the Plan.

     (b) Revesting of Unclaimed  Distributions All Unclaimed Distributions shall
revest in the Debtors,  except that Unclaimed Distributions made to Classes 5, 7
or 8 shall revest in the Holders of Allowed  Claims in those Classes as to which
such Unclaimed Distributions relate.

     8.07  Treatment  of Disputed  Claims  Disputed  Claims  shall be treated as
follows under the Plan:

     (a)  Objections  to Claims Except as otherwise  provided by the  Bankruptcy
Court or in the Plan,  all objections to Claims shall be Filed and served on the
Holders  of such  Claims on or before the later of (i) sixty (60) days after the
Confirmation  Date,  (ii) sixty (60) days after a  particular  Proof of Claim is
Filed,  except that such Claim shall not be deemed an Allowed  Claim until after
the  sixty  (60) day  period  lapses,  and  (iii)  such  additional  date as the
Bankruptcy Court may fix upon application of the Debtor; provided, however, that
no party in interest  shall be required to File an objection to any Claim listed
in the Schedules as disputed,  contingent,  unliquidated or undetermined and for
which no Proof of Claim was Filed, which Claim shall be

                                       13
<PAGE>

barred  and  disallowed  in  its  entirety.   The  Trustee  shall  be  deemed  a
party-in-interest  for the  purposes  of Filing and  prosecuting  objections  to
Claims.

     (b) No Distributions Pending Allowance  Notwithstanding any other provision
of the Plan to the contrary,  no  distribution  shall be made to the Holder of a
Disputed  Claim or the  Holder of a Claim  who is the  subject  of a  proceeding
against  it by the  Debtor,  unless  and until such  Disputed  Claim  becomes an
Allowed Claim or such proceeding is resolved.

     (c) Distributions  After Allowance Once a Disputed Claim becomes an Allowed
Claim,  distribution  on account of such Claim shall be made in accordance  with
the provisions of the Plan governing the Class of Claims to which the respective
Claim belongs.

     8.08  Estimation  of Claims At any time  prior to the  Effective  Date,  or
within  sixty  (60)  days  thereafter,  the  Debtor  or  Committee  may seek the
estimation of a Disputed Claim in accordance  with the applicable  provisions of
the Bankruptcy  Code and Bankruptcy  Rules.  The estimated  amount of a Disputed
Claim  shall be fixed by Final  Order,  which shall be deemed the amount of such
Claim for all purposes under the Plan.

                                    ARTICLE 9

                               EXECUTORY CONTRACTS

     9.01 Assumption or Rejection of Executory Contracts and Unexpired Leases

     (a) Executory Contracts Subject to Section 9.01(d), all executory contracts
that exist  between  the Debtor  and any Entity  which have not been  assumed or
rejected  prior  to the  Effective  Date  shall  be  deemed  rejected  as of the
Effective Date, except for any executory contract that has been assumed pursuant
to an order of the Bankruptcy  Court entered at or prior to the Effective  Date,
or which is subject to a pending application to assume or extend time to assume.
Nothing contained herein shall constitute a waiver of any claim,  right or cause
of action that the Debtor may hold against any party to any  executory  contract
with the Debtor, including the insurer under any policy of insurance.

     (b) Options. Any options,  warrants or other equity interests  representing
the right to acquire Old Common  Stock  shall be  canceled  as of the  Effective
Date.  All Claims  arising under such warrants or options shall be classified in
Class 8.

     (c) Unexpired  Leases.  All unexpired  leases that exist between the Debtor
and any Entity,  except for leases on non-residential real property entered into
by MBC in connection with any Franchise  Agreement,  which have not been assumed
or  rejected  prior to the  Effective  Date shall be deemed  rejected  as of the
Effective Date, except for any unexpired lease that has been assumed pursuant to
an order of the Bankruptcy  Court entered at or prior to the Effective  Date, or
which is subject to a pending  application  to assume or extend  time to assume.
Existing and unexpired leases on  non-residential  real property entered into by
the Debtor which relate to any property  occupied by the non-debtor party to any
Franchise 

                                       14
<PAGE>

Agreement,  shall on the Effective Date be assumed by the Debtor and assigned to
the non-debtor  party to the Franchise  Agreement which is in possession of such
property,   provided,  however,  that  if  the  Debtors  are  unable  to  obtain
authorization  to assign such a lease,  they will assume it.  Nothing  contained
herein shall constitute a waiver of any claim, right or cause of action that the
Debtor may hold against any lessor.

     (d) Franchise  Agreements.  All Franchise Agreements in force and effect as
of the  Effective  Date shall be assumed by MBC as of the  Effective  Date.  NWC
shall guarantee the Reorganized  Debtor's  performance of all assumed  Franchise
Agreements after the Effective Date.

     (e) Approval of Assumption Rejection or Assumption and Assignment of Leases
and Contracts  Entry of the  Confirmation  Order shall  constitute the approval,
pursuant to section 365(a) of the Bankruptcy Code, of the assumption  rejection,
or assumption and assignment of the executory  contracts and unexpired leases to
be assumed, rejected or assumed and assigned pursuant to the Plan. Notice of the
hearing on Confirmation of this Plan shall  constitute  notice to any non-debtor
party to an  executory  contract or unexpired  lease,  which is to be assumed or
rejected under this Plan, of the Debtors' intent to assume, reject or assume and
assign such contract or lease.

     (f) Bar Date for Filing Proofs of Claim Relating to Executory Contracts and
Unexpired  Leases  Rejected  Pursuant  to the Plan Any and all  Proofs  of Claim
arising  out of the  rejection  of an  executory  contract  or  unexpired  lease
pursuant  to this  Article 9 must be Filed  within  thirty  (30) days  after the
Effective  Date.  Any  Holder  of a Claim  arising  out of the  rejection  of an
executory  contract or unexpired lease who fails to File a Proof of Claim within
such time shall be forever  barred,  estopped and enjoined from  asserting  such
Claim  against  the  Debtor  or the  Estate.  Unless  otherwise  ordered  by the
Bankruptcy  Court, all Claims arising from the rejection of executory  contracts
and  unexpired  leases  shall be treated as General  Unsecured  Claims under the
Plan. Nothing contained herein shall extend the time for Filing a Proof of Claim
for rejection of any contract or lease rejected prior to the Confirmation Date.

                                   ARTICLE 10

                        EFFECTS OF PLAN UPON CONFIRMATION

     10.01 Revesting of Assets Except as otherwise set forth herein,  subject to
the provisions of and for the purposes of  distributions  in accordance with the
Plan, all property of the Estates,  including all Causes of Action, shall revest
in the Reorganized  Debtors on the  Confirmation  Date.  Such revested  property
shall be free and clear of all liens, claims, encumbrances and interests, except
as otherwise provided in the Plan.

     10.02 Avoiding Power Causes of Action.  On the Effective Date, all Avoiding
Power Causes of Action  shall be vested in the Trustee,  and the net proceeds of
such actions,  if any, shall be deposited in the Unsecured  Creditor Trust.  The
Trustee  shall be deemed the  representative  of the  estates  for  purposes  of
prosecuting all Avoiding Power Causes of Action.

                                       15
<PAGE>

     10.03 Discharge and Injunction.  Pursuant to section 1141 of the Bankruptcy
Code,  all Claims  against or Interests in the Debtors  will be  discharged  and
deemed satisfied upon entry of the Confirmation Order. As of the Effective Date,
all Entities that have held, currently hold or may hold a Claim or other debt or
liability  against the Debtors affected by the Plan are enjoined from taking any
actions to collect or recover in any manner on account of any such Claims, debts
or liabilities  from any or all of the Assets,  except as otherwise  provided in
the Plan.  In  addition,  all  Creditors  who accept the Plan are deemed to have
released any Persons who are officers or directors of the Debtors and NWC, as of
Confirmation Date, from any and all Claims, demands and causes of action arising
at any time prior to the Effective Date. 

     10.04 Retention of Jurisdiction  The Bankruptcy Court shall retain and have
jurisdiction over the Case for the following purposes:

     (a) to  adjudicate  all  controversies  concerning  the  classification  or
allowance of any Claims or Interests;

     (b) to liquidate any Claims which are disputed, contingent or unliquidated;

     (c) to  determine  any and all  objections  to the  allowance  of Claims or
Interests, or counterclaims to any Claim;

     (d) to determine any and all applications for allowance of compensation and
reimbursement of expenses and any other fees and expenses  authorized to be paid
or reimbursed under the Bankruptcy Code or the Plan;

     (e) to determine any  applications  pending on the  Effective  Date for the
rejection or  assumption of executory  contracts or unexpired  leases or for the
assumption  and  assignment,  as the  case may be,  of  executory  contracts  or
unexpired  leases to which the Debtor is a party or with respect to which it may
be liable, and to hear and determine,  and if need be to liquidate,  any and all
Claims arising therefrom;

     (f) to adjudicate any actions  brought by the Debtor or the Trustee for any
Causes of Action or  Avoiding  Power  Causes  of  Action,  at any time  prior to
expiration of the relevant statute of limitations;

     (g) to  determine  any  and all  applications,  adversary  proceedings  and
contested  or  litigated  matters  that  may be  pending  on the  last  date for
objections to Claims including,  but not limited to, those adversary proceedings
and  contested or litigated  matters in which one or more of the Bagel  Brothers
entities are parties;

     (h) to  consider  any  modifications  of the  Plan,  remedy  any  defect or
omission or reconcile any  inconsistency  in any order of the Bankruptcy  Court,
including the  Confirmation  Order,  to the extent  authorized by the Bankruptcy
Court;

                                       16
<PAGE>

     (i) to determine  all  controversies,  suits and disputes that may arise in
connection with the interpretation, enforcement or consummation of the Plan;

     (j) to consider and act on the  compromise  and  settlement of any Claim or
cause of action by or against the Estate;

     (k) to  issue  orders  in aid  of  execution  of  the  Plan  to the  extent
authorized by section 1142 of the Bankruptcy Code; and

     (l) to determine such other matters as may be set forth in the Confirmation
Order or which may arise in connection with the Plan or the Confirmation Order.

     (m) to determine any pending  applications by the Bagel Brothers debtors to
reject their Franchise Agreements.

     10.05 Preservation of Subordination Rights The classification and treatment
of all  Claims  and  Interests  under the Plan  does not  adversely  affect  any
contractual,  legal and equitable  subordination  rights,  whether arising under
general principles of equitable subordination,  section 510(c) of the Bankruptcy
Code or  otherwise,  that a Holder of a Claim or Interest or the Debtor may have
against  other Claim Holders with respect to any  distribution  made pursuant to
the Plan.

     10.06 Effectuating Documents; Further Transactions;  Timing The Debtors are
authorized  to execute,  deliver,  file or record such  contracts,  instruments,
releases and other  agreements  or documents  and to take such actions as may be
necessary  or  appropriate  to  effectuate  and further  evidence  the terms and
conditions  of the Plan.  All  transactions  that are  required  to occur on the
Effective  Date  under  the terms of the Plan  shall be deemed to have  occurred
simultaneously.

     10.07  Ratification of Actions Taken Entry of the Confirmation  Order shall
ratify all transactions effected by the Debtors from and including the Filing of
the Case through the Confirmation  Date.  Entry of the Confirmation  Order shall
constitute  a  finding  that  the  transactions  set  forth  in the  Acquisition
Agreement are fair and reasonable,  that NWC is a good faith purchaser under ss.
363(m) of the Bankruptcy Code and is entitled to the protections thereunder, and
that  the  Consideration  is  adequate  in  all  respects.  After  entry  of the
Confirmation  Order,  all Creditors  and Interest  Holders shall be enjoined and
restrained from commencing or continuing any action or proceeding arising out of
or related to the consummation of the transactions  contemplated by the Plan and
the Acquisition Agreement.

     10.08  Modification  of the Plan  The  Proponents  reserve  the  right,  in
accordance with the Bankruptcy Code, and the Acquisition Agreement,  to amend or
modify the Plan and related  documents  in any manner  prior to the entry of the
Confirmation Order. After entry of the

                                       17
<PAGE>

Confirmation  Order,  the Proponents  may, upon order of the  Bankruptcy  Court,
amend or modify the Plan and related  documents in accordance  with,  and to the
extent  permitted by,  Section  1127(b) of the  Bankruptcy  Code, and remedy any
defect or omission, or reconcile any inconsistency in the Plan in such manner as
may be  necessary  to carry  out the  purpose  and  intent  of the  Plan.  Every
amendment or  modification  of the Plan shall supersede and render null and void
all prior versions of the Plan.

                                   ARTICLE 11

                          MANAGEMENT AFTER CONFIRMATION

     11.01  General  Upon  the  Effective  Date,  the  management,  control  and
operation  of the Debtor shall become the  responsibility  of NWC in  accordance
with the Acquisition Agreement.

     11.02 Board of  Directors  The board of  directors  of the Debtor after the
Effective Date shall be identified at the Confirmation Hearing.

     11.03 Officers The officers of the Debtor after the Effective Date shall be
identified at the Confirmation Hearing.

     11.04  No  Corporate   Action  Required  As  of  the  Effective  Date,  the
distribution of Cash, the adoption,  execution,  delivery and  implementation of
all contracts,  leases, documents,  instruments, and other agreements related to
or  contemplated  by the Plan,  and the other matters  provided for, under or in
furtherance  of the Plan  involving  action  to be taken by or  required  of the
Debtors  shall be deemed to have  occurred and be effective as provided  herein,
and shall be authorized  and approved in all respects  without  further order of
the Bankruptcy  Court or any  requirement of further action by  stockholders  or
directors of the Debtor. All documents or instruments which must be executed and
delivered by the Debtors under this Plan shall be deemed appropriately  executed
if signed by either of the President,  Chief Executive  Officer,  Executive Vice
President, any Vice President, or Chairman of the Debtors.

     11.05 Powers and Duties of the Debtor  Except for Avoiding  Power Causes of
Action,  from and after the Confirmation  Date, the Debtor shall have the powers
and exercise the duties,  as set forth in section  1123(b)(3) of the  Bankruptcy
Code, to retain, enforce, settle and prosecute all Causes of Action. The Trustee
shall have the powers and  exercise  the duties to retain,  enforce,  settle and
prosecute Avoiding Power Causes of Action.


                                       18
<PAGE>

                                   ARTICLE 12

                            MISCELLANEOUS PROVISIONS

     12.01  Exemption  from Transfer  Taxes  Pursuant to section  1146(c) of the
Bankruptcy  Code,  the  issuance,  transfer or exchange of  securities  or other
property  under the Plan;  the  creation,  transfer,  filing or recording of any
mortgage,  deed of trust, financing statement or other security interest; or the
making,  delivery,  filing  or  recording  of any  deed or other  instrument  of
transfer under,  in furtherance of or in connection with the Plan,  shall not be
subject to any stamp tax, real estate tax, conveyance,  filing or transfer fees,
mortgage,  recording or other similar tax or other  government  assessment.  All
recording  officers and other  entities  whose  duties  include  recordation  of
documents  lodged for  recording  shall record,  file and accept such  documents
delivered under the Plan without the imposition of any charge, fee, governmental
assessment or tax.

     12.02 Exculpation  Neither the Debtor,  the Committee,  nor NWC, nor any of
their officers, directors, members, employees, advisors, consultants, attorneys,
affiliates, or agents shall have or incur any liability to any Holder of a Claim
or Interest or to NWC for any act or omission in connection with, or arising out
of, the Chapter 11 case, the proposed  confirmation  or consummation of the Plan
or  the   transactions   contemplated  by  the  Acquisition   Agreement  or  the
administration  of the Case or Plan or the property to be distributed  under the
Plan,  except for willful  misconduct or gross  negligence,  and in all respects
shall be  entitled  to rely upon the  advice of  counsel  with  respect to their
duties and  responsibilities  under the Plan. Neither the Debtor, the Committee,
nor NWC  shall  have any  liability  or  responsibility  for the  assets  in the
Unsecured Creditor Trust.

     12.03  Permanent  Injunction  Except as otherwise set forth in the Plan, on
and after the Effective  Date all persons and entities  that have held,  hold or
may hold (a) any  Claim  against  or  Interest  in the  Debtors  or  Debtors  in
Possession  shall be  permanently  enjoined  from and against (i)  commencing or
continuing  in any  manner  any  suit,  action or other  proceeding  of any kind
against the Debtors,  the Debtors in  Possession  or the Estates with respect to
any such Claim or  Interest  (ii) the  enforcement,  attachment,  collection  or
recovery by any manner or means of any judgment,  award, decree or order against
the Debtors, the Debtors in Possession or the Estate, (iii) creating, perfecting
or  enforcing  any lien or  encumbrance  of any kind  against the  Debtors,  the
Debtors  in  Possession  or the  Estate or against  any of their  properties  or
interests in property with respect to such Claim or Interest and (iv)  asserting
any  right  of  setoff,  subrogation  or  recoupment  of any  kind  against  any
obligation  due from the  Debtors or the  Debtors in  Possession  or against any
property or interest  in property of the Debtors or Debtors in  Possession  with
respect to any such Claim or Interest and (b) any Claim, right, action, Cause of
Action  against or  Interest  in the  Debtors or  Debtors in  Possession  or the
Estates shall be permanently  enjoined from and against commencing or continuing
any suit, action or proceeding  against,  asserting or attempting to recover any
Claim against or Interest in, or otherwise affecting the Debtors, the

                                       19
<PAGE>

Debtors in  Possession  or the  Estate  with  respect to any matter  that is the
subject of the Plan or the Acquisition Agreement.

     12.04 Modifications The Plan may not be altered, amended or modified by the
Proponents  before or after the  Confirmation  Date,  other than as  provided in
section 1127 of the Bankruptcy  Code. The Plan as modified shall become the Plan
for all purposes hereunder.

     12.05 Revocation or Withdrawal of the Plan The Proponents reserve the right
to revoke or withdraw the Plan at any time prior to the  Effective  Date. If the
Proponents  revoke or withdraw the Plan,  then the Plan shall be deemed null and
void.

     12.06 Binding Effect The Plan shall be binding upon, and shall inure to the
benefit  of, the  Debtor,  the  Holders of all  Claims and  Interests  and their
respective  successors and assigns.  Confirmation  of the Plan binds each of the
Holders of Claims and Interests to the terms and conditions of the Plan, whether
or not such Creditor or Interest Holder has accepted the Plan.

     12.07  Construction  The rules of construction  set forth in section 102 of
the Bankruptcy Code shall apply to construction of the Plan.

     12.08 Time In  computing  any period of time  prescribed  or allowed by the
Plan, unless otherwise set forth herein,  the provisions of Bankruptcy Rule 9006
shall apply.

     12.09  Headings The headings used in the Plan are inserted for  convenience
only and neither constitute a portion of the Plan nor are intended in any manner
to affect any interpretation of the provisions of the Plan.

     12.10  Governing Law Except to the extent that the Bankruptcy Code or other
federal law is  applicable,  the rights,  duties and  obligations  of any Entity
arising  under the Plan shall be  governed  by, and  construed  and  enforced in
accordance with, the internal laws of the State of New Jersey, without regard to
New Jersey choice of law provisions.

     12.11  Existence of Committee  The  Committee  shall  continue in existence
until the Unsecured Creditor Trust has been liquidated, upon which the Committee
shall disband.  Prior to the Confirmation Date, the Committee shall identify the
Trustee who shall enter into the Unsecured Creditor Trust Agreement.

     12.12 Benefit Programs As of the  Confirmation  Date, all programs or plans
maintained  by the Debtor for the  benefit  of present or former  employees  and
dated on or before the Petition Date which have not been  previously  terminated
shall be deemed to be  terminated.  Any Entity  with a Claim  arising  from such
termination shall be treated as a Holder of a General Unsecured Claim.



                                       20
<PAGE>

     12.13  Retiree  Benefits  Except as  otherwise  provided  in the Plan,  any
obligations  of the  Debtor  to any  Entity  for the  purpose  of  providing  or
reimbursing  payments for retired employees and their spouses and dependents for
medical,  surgical,  or  hospital  care  benefits,  or  benefits in the event of
sickness,  accident,  disability,  or death  under  any  plan,  fund or  program
(through the purchase of insurance or otherwise)  maintained or  established  in
whole or in part by the Debtor  prior to the  Petition  Date,  if any,  shall be
continued.

     12.14  Payment of  Statutory  Fees No later than the  Effective  Date,  the
Debtors  shall have paid all fees due to the United States  Trustee  through the
Effective  Date.  Such fees which accrue after the Effective  Date and until the
Cases are closed shall be payable by the Reorganized Debtor.

     12.15  Cramdown  At the  Confirmation  Hearing,  the  Proponents  may  seek
Confirmation  of this  Plan  notwithstanding  the  rejection  of the Plan by any
impaired Class of Creditors or Interest Holders.

     12.16  Execution  of Plan  Documents  Upon  application  by the  Debtor  or
Committee,  the  Court  may  issue an order  directing  any  necessary  party to
execute,  deliver,  or to join in the  execution or delivery of an instrument or
document, and to perform any act necessary for the consummation of this Plan.

     12.17 Post  Confirmation  Fees and Expenses The Debtors shall be authorized
to pay the  fees  and  expenses  of any  professional  retained  by the  Debtors
accruing after the Confirmation  Date in accordance with the terms of engagement
of such  professional,  and without the need for a hearing or  Bankruptcy  Court
order. The Reorganized Debtors shall pay the reasonable expenses of the Trustee.

                                       21
<PAGE>

     12.18 Closing of Cases Unless  otherwise  ordered by the Bankruptcy  Court,
the Cases shall be deemed closed six months after the Effective Date. Closing of
the Cases shall not affect the pendency of any adversary proceeding or contested
matter filed before the Cases are closed.

                                              MANHATTAN BAGEL COMPANY


                                              By:/s/ JAMES J. O'CONNOR
                                                 -------------------------------
                                                 Name:  James J. O'Connor
                                                 Title: Chief Financial Officer



                                              I & J BAGELS, INC.

                                              By:/s/ JAMES J. O'CONNOR
                                                 -------------------------------
                                                 Name:  James J. O'Connor
                                                 Title: Chief Financial Officer



                                              NEW WORLD COFFEE AND BAGELS INC.


                                              BY:/s/ R. RAMIN KAMFAR
                                                 -------------------------------
                                                 Name:  R. Ramin Kamfar
                                                 Title: CEO


                                       22
<PAGE>

                                  SCHEDULE 4.06

     Treatment  of Class 6 - Disputed  General  Unsecured  Claims of  Franchisee
Lenders


     NWC  agrees to  provide  a  limited  guaranty  to the  Franchisee  Lenders,
Atlantic Financial Services,  Inc. ("Atlantic") and STI Credit Corporation ("Sun
Trust") for the payment of unpaid  monies owing to Atlantic and Sun Trust by any
franchisee who defaults in its  obligations to Atlantic or Sun Trust  subsequent
to the Confirmation Date of this Plan of Reorganization,  up to the total amount
of $1,500,000.  NWC's guaranty obligations shall be evidenced by the delivery of
a written guaranty to Atlantic and Sun Trust in form reasonably  satisfactory to
them prior to the  Effective  Date of this Plan,  and  delivery of the  guaranty
shall be a condition to this Plan becoming effective.

     Until Sun Trust has been paid all of its franchisee loans in full, Atlantic
will not be entitled to receive more than  $800,000  under the NWC guaranty (the
"Atlantic  Maximum  Amount").  In the  event  Sun Trust has been paid all of its
franchisee  loans and Sun Trust has obtained  payment of less than $700,000 (the
"Sun Trust Maximum Amount") under the NWC guaranty,  the Atlantic Maximum Amount
shall be  increased  to include the  difference  between  the Sun Trust  Maximum
Amount and the amount  paid to Sun Trust under the NWC  guaranty.  The Sun Trust
Maximum  Amount  shall also have been  increased  after  Atlantic  has  received
payment of all franchisee loans.


                                       23




OKIN HOLLANDER & DELUCA, LLP
One Parker Plaza
Fort Lee, New Jersey 07024
(201) 947-7500
Counsel to Debtors

GIBBONS, DEL DEO, DOLAN,  
GRIFFINGER & VECCHIONE 
A Professional Corporation 
One Riverfront Plaza
Newark, New Jersey 07102-5497
(973) 596-4500
Special Counsel to Debtors

KASOWITZ, BENSON, TORRES
& FRIEDMAN, LLP
1301 Avenue of the Americas
New York, New York 10019
Counsel to New World Coffee & Bagels, Inc.
(212) 506-1700

                         UNITED STATES BANKRUPTCY COURT
                         FOR THE DISTRICT OF NEW JERSEY

- --------------------------------------------------------------------------------

IN RE:                                          Chapter 11

MANHATTAN BAGEL COMPANY, INC.,                  Case No.  97-53360 (WHG)
and I. & J. BAGEL, INC.,                                  97-55054 (WHG)

                           Debtors.             Hearing Date:  November 20, 1998
                                                               at 10:00 a.m.

- --------------------------------------------------------------------------------

                     ORDER CONFIRMING DEBTORS' FIRST AMENDED
                   JOINT PLAN OF REORGANIZATION UNDER CHAPTER
                     11 OF THE BANKRUPTCY CODE, AS MODIFIED


     Manhattan Bagel Company ("MBC") and I & J Bagels, Inc. ("I&J"), debtors and
debtors-in-possession herein (collectively, the "Debtors"), and New World Coffee
& Bagels,


<PAGE>


Inc. ("NWC" and, together with the Debtors, the "Proponents"), having filed with
the Court the Debtors' First Amended Joint Plan of Reorganization Under Chapter
11 of the Bankruptcy Code on October 13, 1998; and on November 20, 1998, the
Debtors' First Amended Joint Plan of Reorganization Under Chapter 11 of the
Bankruptcy Code, as Modified (the "Plan"), having been filed to incorporate,
among other things, the Settlement Agreement with First Union National Bank
("FUNB") approved by the Court on November 19, 1998 (the "FUNB Settlement
Agreement"), and the Disclosure Statement Pursuant to Section 1125 of the
Bankruptcy Code with respect to the Plan having been approved on October 14,
1998 by the Order Approving First Amended Disclosure Statement and Fixing Time
for Filing Acceptances or Rejections of Plan, Combined With Notice Thereof (the
"Disclosure Order"); and November 20, 1998 at 10:00 a.m. having been fixed by
the Disclosure Order as the date and time of the hearing (the "Confirmation
Hearing") to consider final approval of the Disclosure Statement and
confirmation of the Plan pursuant to Bankruptcy Code sections 1125, 1128 and
1129, and Rule 3017 of the Federal Rules of Bankruptcy Procedure ("Bankruptcy
Rules"); and it appearing from the 2 separately filed Certifications of Service
of Logan & Company, Inc., that due notice of the Confirmation Hearing having
been given by mail to all known holders of Claims against or Interests in the
Debtors, and all franchisees and nondebtor parties to executory contracts and
nonresidential real property leases (except as otherwise noted on the record at
the Confirmation Hearing), in accordance with the Disclosure Order, and
applicable law, and that the solicitation of acceptances or rejections from
holders of Claims against or Interests in the Debtor having been made in the
manner required under the Disclosure Order and by applicable law; and upon the
filed Certification of Logan and Company with respect to


<PAGE>


the tabulation of ballots cast in favor of and in opposition to the Plan,
pursuant to D.N.J. LBR 3018; and any objections to confirmation of the Plan
having been settled, adjourned or otherwise overruled; and after hearing the
arguments of counsel and upon the record of all proceedings held herein; and
after due deliberation and good and sufficient cause appearing therefor;

     IT IS, on this _____ day of November, 1998;

     FOUND that:

     (A) The Plan complies with the applicable provisions of the Bankruptcy
Code.

     (B) The Plan, as modified, does not adversely change the treatment of the
claim of any impaired class of creditors who has not accepted the terms of the
modification.

     (C) The Plan, as modified, shall become the plan of reorganization for the
Debtors.

     (D) The Debtors and NWC, as the co-proponents of the Plan, have complied
with the applicable provisions of the Bankruptcy Code.

     (E) The Plan has been proposed in good faith and not by any means forbidden
by law, and NWC has acted in good faith and is entitled to the protections of
section 363(m) of the Bankruptcy Code.

     (F) The Debtors and NWC have disclosed to the Court any payments made or
promised for services or for costs and expenses in connection with this case or
the Plan and such payments have been approved by, or are subject to the approval
of, the Court as reasonable.


<PAGE>


     (G) The Debtors have disclosed in the Disclosure Statement and at the
Confirmation Hearing the identity of the officers and directors of the Debtors
post-Effective Date, and the services of such persons is in accordance with the
interests of creditors.

     (H) The provisions of Bankruptcy Code section 1129(a)(6) are inapplicable
to this case.

     (I) With respect to each impaired class of Claims or Interests under the
Plan, each Holder of a Claim or Interest of such class (i) has either accepted
the Plan, or (ii) will receive or retain under the Plan on account of such Claim
or Interest property of a value, as of the Effective Date, that is not less than
the amount that such Holder would receive or retain if the Debtor were
liquidated under chapter 7 of the Bankruptcy Code on such date.

     (J) The treatment of Administrative Expense Claims and Priority Claims
under the Plan complies with the provisions of Bankruptcy Code section
1129(a)(9).

     (K) At least one impaired Class of Claims has accepted the Plan, as
determined without including any acceptance of the Plan by any insider holding a
Claim in such Class. Class 2 under the Plan is impaired and, by virtue of the
FUNB Settlement Agreement, said Class has duly accepted the Plan by a vote of
100% in amount of Claims and 100% in number of claimants in said Class. For
cause shown, FUNB is authorized to withdraw its rejection of the Plan and is
deemed to have accepted the Plan. Class 3 under the Plan is impaired and said
Class has duly accepted the Plan by a vote of 100% in amount of Claims and 100%
in number of claimants in said Class. Class 4 under the Plan is impaired and
said Class has duly accepted the Plan by a vote of 100% in amount of Claims and
100% in number of claimants in said Class. Class 5 under the Plan is impaired
and said Class has duly accepted the Plan by a vote of


<PAGE>


98.05% in amount of Claims and 92.86% in number of claimants in said Class.
Class 6 under the Plan is impaired and said Class has duly accepted the Plan by
a vote of 100% in amount of Claims and 100% in number of claimants in said
Class.

     (L) The Plan is a plan of reorganization and the provisions of Bankruptcy
Code section 1129(a)(11) are satisfied.

     (M) All fees payable under section 1930 of title 28 of the United States
Code have been paid or the Plan provides for the payment of all such fees on the
Effective Date or as soon as practicable thereafter.

     (N) The Plan provides that all obligations for the payment of retiree
benefits shall continue, in compliance with Bankruptcy Code section 1129(a)(13).

     (O) Classes 7 and 8 under the Plan are impaired; because the Plan provides
that the Claims and Interests of Classes 7 and 8 do not entitle the Holders of
such Claims and Interests to receive or retain any property under the Plan on
account thereof, Classes 7 and 8 are deemed not to have accepted the Plan. With
respect to Classes 7 and 8 under the Plan, the Plan meets the requirements of
section 1129(b) of the Bankruptcy Code, insofar as the Plan does not
discriminate unfairly, and is fair and equitable, with respect to each of such
Classes.

     (P) The procedures by which the Ballots were tabulated were fair, properly
conducted, and complied with the applicable law.

     (Q) The Debtor shall act as Disbursing Agent solely for the payment of
Allowed Administrative Claims, Priority Tax Claims, Allowed Priority Claims and
Classes 1, 2, 3, 4 and 6 Claims. The Trustee of the Unsecured Creditor Trust
will serve as Disbursing Agent for payment of all Claims in Classes 5, 7 and 8.


<PAGE>


     (R) Pursuant to 28 U.S.C. ss. 157(b)(3), the Confirmation Hearing and all
matters adjudged and decreed in this Order shall be deemed to be core
proceedings under 28 U.S.C. ss. 157(b)(2)(L).

     (S) The transactions set forth in the Amended Acquisition Agreement are
fair and reasonable, NWC is a good faith purchaser under section 363(m) of the
Bankruptcy Code and is entitled to the protections thereunder, and the
Consideration is adequate in all respects.

     ORDERED, ADJUDGED AND DECREED that:

     1. The Plan, as modified, is deemed accepted by all claimants who have
previously accepted the Plan.

     2. The Plan, a copy of which is annexed hereto as Exhibit A, constitutes
the plan of reorganization for the Debtors.

     3. The Plan be, and hereby is, confirmed, in each and every respect
pursuant to the provisions of section 1129 of the Bankruptcy Code, provided,
however, that if there is any conflict between the terms of the Plan and the
terms of this Confirmation Order, the terms of this Confirmation Order shall
control. Except as otherwise provided on the record at the Confirmation Hearing,
all objections and responses to, and statements and comments in response to, the
Plan, other than those withdrawn with prejudice in their entirety prior to or on
the record at the Confirmation Hearing shall be, and hereby are, expressly
overruled.

     4. No additional disclosure of the Plan, as modified, is required under
section 1125 of the Bankruptcy Code.

     5. The Debtors and Reorganized Debtors and their officers and directors be,
and they hereby are, authorized and directed to execute, deliver, file or record
all documents and


<PAGE>


instruments, including but not limited to the Amended Acquisition Agreement
annexed hereto as Exhibit B, and to take all action necessary or appropriate to
implement, effectuate and consummate the Plan, without further application to or
order of this Court and without further action or approval of the Board of
Directors or shareholders of the Debtors. Any officer of the Debtors is hereby
authorized to execute and deliver any and all documents and instruments
necessary or appropriate to consummate the Amended Acquisition Agreement and the
Plan.

     6. The Debtors and the Reorganized Debtors and their officers and directors
be, and they hereby are, authorized and directed to enter into, and to do and
perform all acts, to make, execute and deliver all instruments and documents and
to pay all fees, costs, expenses and other amounts, which may be required to
implement and effectuate the Plan and the Amended Acquisition Agreement.

     7. The Plan and its provisions shall be binding upon the Debtors, any
entity acquiring property under the Plan, and any holder of a Claim against or
Interest in the Debtors, whether or not the Claim or the Interest of such
creditor or equity security holder is impaired under the Plan and whether or not
such creditor or equity security holder has voted, or is deemed to have voted
for or against the Plan.

     8. The motion seeking approval of the FUNB Settlement Agreement, a copy of
which is annexed as Exhibit A to the Plan (which Plan is annexed hereto as
Exhibit A), is hereby granted in all respects.

     9. Pursuant to Fed.R.Bankr.P. 9019, the FUNB Settlement Agreement is hereby
approved in all respects. The Debtors and the Official Committee of Unsecured
Creditors of


<PAGE>


MBC (the "Committee"), are hereby authorized and empowered to take any and all
action necessary and appropriate to consummate the FUNB Settlement Agreement.

     10. Pursuant to Fed.R.Bankr.P. 3018(a), FUNB's prior rejection of the Plan
is hereby withdrawn and FUNB is hereby deemed to have accepted the Plan, as
modified, to incorporate the Settlement Agreement, and FUNB shall be deemed to
have filed an amended ballot reflecting its acceptance of the Plan as modified.

     11. Pursuant to section 1141 of the Bankruptcy Code, all Claims against or
Interest in the Debtors shall be forever barred and discharged and deemed
satisfied upon entry of the within Confirmation Order. As of the Effective Date,
all Entities that have held, currently hold or may hold a Claim or other debt or
liability, or any interest against, the Debtors affected by the Plan and the
Amended Acquisition Agreement are enjoined from taking any actions to collect or
recover in any manner on account of any such Claims, debts, liabilities or
interests, from any or all of the Assets, or against the Debtors, the
Reorganized Debtors and NWC, except as otherwise provided in the Plan and the
Amended Acquisition Agreement.

     12. The issuance of all securities under the Amended Acquisition Agreement
and the Plan, including the Promissory Note, Warrants and Note issued to the
senior lender, and NWC Common Stock, be, and hereby are, exempt from
registration requirements pursuant to section 1145 of the Bankruptcy Code.

     13. Pursuant to the Plan and section 1146(c) of the Bankruptcy Code, (i)
the issuance, transfer, or exchange of securities or other property under the
Plan, (ii) the making, delivery, filing or recording of any deed or other
instrument of transfer under the Plan, and (iii) the creation, transfer, filing
or recording of any mortgage, deed of trust, financing statement,


<PAGE>


other security interest or document of instrument of transfer under, in
furtherance of, or in connection with the Plan, shall not be taxed under any
state or local law imposing a stamp tax or similar tax, real estate tax,
conveyance, filing or transfer fees, mortgage, recording or other similar tax or
other governmental assessment. All recording offices and other entities whose
duties include recordation of documents lodged for recording shall record, file
and accept such documents delivered under the Plan and Amended Acquisition
Agreement without the imposition of any charge, fee, governmental assessment or
tax.

     14. Pursuant to the Amended Acquisition Agreement and the Plan, all Old
Common Stock Interests in the Debtors, as well as any Claims arising from
rescission of a purchase or sale of a security of the Debtors or an affiliate of
the Debtors, for damages arising from the purchase or sale of such a security,
or the reimbursement or contribution allowed on account of such claim and all
options and warrants to purchase Old Common Stock shall be extinguished,
terminated and otherwise cancelled on the Effective Date.

     15. All applications pursuant to sections 330 and 503(b) of the Bankruptcy
Code for final allowance of compensation for services rendered and reimbursement
of expenses incurred through the Confirmation Date shall be filed with the Court
and served upon the Debtors, counsel for the Debtors, Okin, Hollander & DeLuca,
LLP, One Parker Plaza, Fort Lee, New Jersey 07024, Attn: Paul S. Hollander,
Esq.; and counsel for New World Coffee & Bagels, Inc., Kasowitz, Benson, Torres
& Friedman, LLP, 1301 Avenue of the Americas, New York, New York 10019, Attn:
David S. Rosner, Esq., no later than 60 days after the Confirmation Date of the
Plan. The Debtors shall mail to all professionals retained by the Debtors and
the Committee pursuant to section 327 of the Bankruptcy Code, and to all parties
who have filed


<PAGE>


with the Court and served upon counsel for the Debtors a notice of appearance in
this case, a conformed copy of this Order within 14 days from the date of this
Order as notice of the deadline for filing fee applications set forth in this
decretal paragraph, which shall be and is hereby deemed to be good and
sufficient notice thereof. The Debtors shall deposit in a segregated account
within 5 days of this Order the estimated amount of unpaid fees and expenses of
Professionals as of the date of the Confirmation Hearing, which funds shall be
used solely to pay Allowed Administrative Claims of Professionals with any
excess after making such payments to revest in the Reorganized Debtor. Promptly
upon the allowance of compensation and reimbursement of expenses to such
professionals, payment shall be made by the Debtors. Notwithstanding anything
contained in this Confirmation Order, fees incurred up through the Confirmation
Order shall be paid in accordance with the Administrative Order filed on March
9, 1998.

     16. Except as to certain Franchise Agreements which are subject to a motion
pending as of the Confirmation Hearing to reject said Franchise Agreements, all
Franchise Agreements in force and effect as of the Confirmation Date, shall be
assumed by MBC as of the Effective Date, which assumption is hereby approved.

     17. Confirmation of the Plan shall not act as the assumption of any
franchisee agreement which is subject to a motion pending as of the Confirmation
Date to reject that franchise agreement.

     18. Pursuant to the Plan and section 365 of the Bankruptcy Code, all
existing and unexpired leases of nonresidential real property entered into by
the Debtors which relate to any property occupied by the nondebtor party to any
Franchise Agreement, are authorized to be


<PAGE>


assumed by the Debtors or assumed and assigned by the Debtors to the to the
nondebtor party to the Franchise Agreement which is in possession of the leased
premises as of the Effective Date, as set forth on Exhibit C annexed hereto.

     19. That the assumption and, in some cases, assignment of the unassumed
executory contracts and leases, as more particularly described on Exhibit D
annexed hereto, be, and the same hereby is, approved as of the Effective Date,
including, without limitation, those executory contracts set forth on Exhibit D
annexed hereto.

     20. The rejection of all other unexpired leases or executory contracts to
be rejected in accordance with the Plan is hereby approved as of the Effective
Date, including, without limitation,, those executory contracts set forth on
Exhibit E annexed hereto.

     21. All proofs of claim with respect to Claims arising from the rejection
of executory contracts or unexpired leases pursuant to the Plan shall be filed
with the Court and served upon counsel for the Debtors at the address listed
above and counsel for the Committee, Shanley & Fisher, PC 131 Madison Avenue,
Morristown, NJ 07962 attn. Robert Malone, Esq., so as to be received no later
than 30 days after the Effective Date, or such Claims shall be forever barred.

     22. All of the Debtors' rights to any security deposits under any assigned
lease of nonresidential real property shall be, and hereby are, assigned to the
respective franchisees only to the extent that a franchisee has placed a deposit
in an equal amount with the Debtors and the Debtors' liability to said
franchisees is hereby extinguished in the same amount. The assignment of any
lease on nonresidential real property hereunder shall (i) merge the


<PAGE>


subtenant's rights under any sublease with the Debtors, and (ii) release the
Debtors from any further obligations with respect to any such sublease.

     23. The Court shall retain jurisdiction (i) over the Debtors' chapter 11
cases in accordance with the provisions of the Plan and section 1142 of the
Bankruptcy Code, (ii) over the Unsecured Creditor Trust and the Trustee, and
(iii) to determine any and all proceedings and contested matters in this case
whether or not pending as of the Effective Date.

     24. In accordance with the provisions of D.N.J. LBR 3022, these cases shall
be closed within six (6) months of the date hereof.

     25. The Bankruptcy Court shall retain jurisdiction over all adversary
proceedings, motions or contested matters arising from these Cases or which are
filed pursuant to the Plan.

     26. FUNB shall cooperate with the Debtors and NWC to effectuate the terms
of this Order and the FUNB Settlement Agreement. Upon FUNB's receipt of payment,
in full, of the amounts set forth in paragraph 1A of the FUNB Settlement
Agreement, FUNB shall terminate and otherwise release (through the filing of
UCC-3 statements and otherwise) any and all liens and security interests in and
to the assets of the Debtors.

     27. Notice of the entry of the within Order and the Effective Date shall be
published by the Debtors one (1) time in the National Edition of The New York
Times within 14 days of the Effective Date, substantially in the form annexed
hereto as Exhibit E, which notice is hereby approved and shall be deemed
sufficient for all purposes.

     28. The Debtors shall serve copies of the within Confirmation Order on each
party that has filed a notice of appearance in these Cases and on each party who
filed an objection or response to the Plan, no later than 14 days after entry of
the within Confirmation Order.


<PAGE>


     29. Within 10 days of the Effective Date, the Debtors shall serve a copy of
the notice substantially in the form attached hereto as Exhibit F ("Creditor
Notice"), upon all of the Debtors' creditors, which notice is hereby approved
and shall be deemed sufficient for all purposes. In addition to the Creditor
Notice, the Debtors shall also serve upon the nondebtor parties to
nonresidential real property leases and executory contracts, within 10 days
after the Effective Date, the schedules of assumed, assumed and assigned or
rejected contracts and leases, which notice shall be deemed good and sufficient
notice of the Debtors' assumption, assumption and assignment or rejection of
said contract or lease and the deadline for filing proofs of claim with respect
to said rejected contracts and leases.

     30. All transactions, including the Amended Acquisition Agreement, effected
by the Debtors from and including the Filing of the Cases through the
Confirmation Date are hereby ratified.

     31. The transactions set forth in the Amended Acquisition Agreement are
fair and reasonable, NWC is a good faith purchaser under section 363(m) of the
Bankruptcy Code and is entitled to the protections thereunder, and the
Consideration is adequate in all respects. After entry of the Confirmation
Order, all creditors and interest holders shall be enjoined and restrained from
commencing or continuing any action or proceeding arising out of or related to
the consummation of the transactions contemplated by the Plan, the FUNB
Settlement Agreement and the Amended Acquisition Agreement.

     32. Upon the liquidation of the Unsecured Creditors Trust, the Committee
shall disband.


<PAGE>


     33. Notwithstanding the provisions of the Plan, the Unsecured Creditors
Trust Agreement shall be created of said Unsecured Creditors Trust Agreement
shall be created and the Trustee of the Unsecured Creditor Trust shall be
designated and approved by the Bankruptcy Court no later than 30 days after the
Effective Date and Shanley & Fisher, as attorneys for the Committee, shall act
as Escrow Agent for purposes of holding the stock and other Consideration
allocable to General Unsecured Claims under the Plan.

     34. Neither the Debtors, the Committee, nor any of their officers,
directors, members, employees, advisors, consultants, attorneys, affiliates or
agents shall have or incur any liability to any Holder of a Claim or Interest or
to NWC for any act or omission in connection with, or arising out of, the cases,
the confirmation or consummation of the Plan or the transactions contemplated by
the Amended Acquisition Agreement or the administration of the Case or Plan or
the property to be distributed under the Plan, except for willful misconduct or
gross negligence, and in all respects shall be entitled to rely upon the advice
of counsel with respect to their duties and responsibilities under the Plan.
Neither the Debtors, the Committee, nor NWC shall have any liability or
responsibility for the assets in the Unsecured Creditor Trust.

     35. If the Effective Date does not occur by January 31, 1999, the Debtors
or Committee may apply to vacate this Confirmation Order. If this Order is
vacated, the Debtors shall be restored to debtors-in-possession under Chapter
11. If this Order is vacated, the Debtors shall have (i) the exclusive right to
file a plan of reorganization for a period of 30 days after entry of an order
vacating this Confirmation Order, without prejudice to apply for further
extensions, (ii) the exclusive right to solicit acceptances of any such plan,
and (iii) the time


<PAGE>


within which the Debtors may assume or reject unexpired leases and executory
contracts shall be extended for 30 days after of any such order.

     36. This is a final, appealable order and Bankruptcy Rule 7062 shall not be
deemed effective to in any way delay or stay the effectiveness and
enforceability of this Order as of the date of its entry.


                                             ------------------------------
                                             HONORABLE WILLIAM H. GINDIN
                                             UNITED STATES BANKRUPTCY JUDGE



<PAGE>

                                                                         ANNEX A

                                   TERM SHEET

     1. First Union and MBC will  stipulate to the allowed  amounts of principal
and  interest  due  on  the  EDA  Loan  and  the  Revolver   (collectively   the
"Indebtedness") as of June 30, 1998 as follows:

          EDA Loan
                   Principal:              $2,888,101.00
                   Interest:                   -0-


          Revolver
                   Principal                 $576,211.00
                   Interest                    [TBS]

The following  amounts have been calculated at the respective  contract rates of
interest and are subject to audit to verify that MBC has received  proper credit
for all payments  received by First Union from third parties which represent the
proceeds of collateral. First Union will agree waive any right to assert default
rates of interest,  late charges,  attorneys fees and expenses or other costs of
collection  through the date of the  stipulation and thereafter may only seek to
assert default rates of interest,  late charges,  attorneys fees and expenses or
after costs of collection  in the event of a subsequent  default in the terms of
loan documents as modified by the stipulation.

     2. MBC and I&J will agree that as of the date of the stipulation  they have
no defenses,  offsets, set-offs, claims or counterclaims to the Indebtedness and
to the extent such defenses,  offsets,  claims or  counterclaims  may exist they
shall be waived,



<PAGE>

released  and   discharged,   such  release  to  extend  to  First  Union,   its
shareholders, directors, officers, employees, attorneys, accountants or agents.

     3. First Union will, agree that as of the date of the  stipulation,  except
for its right to be repaid the  Indebtedness in accordance with the terms of the
pre-petition  loan  documents  as modified by the  stipulation,  it has no other
claims or causes of action  against MBC or I&J, their  respective  shareholders,
directors, officers, employees,  attorneys,  accountants,  consultants or agents
and to the  extent  such  claims or causes of  action  may exist  they  shall be
waived, released and discharged.

     4. MBC and I&J will  stipulate to the validity and extent of First  Union's
liens  with  respect  to the  collateral  (the  "Collateral")  described  in the
applicable pre-petition loan documents as follows:

          (i)  all collateral where perfection is dependent upon the filing of a
               UCC-1 financing statement and as of the respective petition dates
               First Union filed appropriate UCC-1. financing statements;

          (ii) all  collateral  where  perfection is dependent  upon a recording
               with a local  recorder  of deeds or other  instruments  affecting
               real estate and as of the  respective  petition dates First Union
               filed the appropriate instruments; and

         (iii) all  collateral  where  perfection is dependent  upon First Union
               taking possession thereof and as of the respective petition dates
               First Union had physical possession of such collateral.


                                       2
<PAGE>

     5.  MBC  will  agree  that as of the  petition  date in the  MBC  case  and
continuing  through the date of the stipulation,  the value of the Collateral in
which First Union holds a valid lien was greater than the  Indebtedness and that
First Union's claim with respect to the  Indebtedness is a fully secured allowed
claim in MBC Chapter 11 case. I&J will stipulate that First Union's claim in its
Chapter  11 case is  valid  secured  claim  to the  extent  of the  value of the
collateral  therefor and is a valid unsecured claim for any amounts in excess of
the value of the collateral.

     6. The EDA  loan  shall  be  reinstated  in all  respects  except  that its
maturity date may be accelerated as hereinafter provided.  The interest rate and
payment terms shall continue as set forth in the EDA loan documents  except that
so long as First Union is the holder of the EDA Bonds it shall have the right to
accelerate  the maturity  date of the Bonds to the earlier of (i) June 30, 2000;
or  (ii)  twelve  (12)  months  after  the  effective  date  of an MBC  plan  of
reorganization.  To the extent the original EDA loan documents or any amendments
thereto  contain  financial,   affirmative  or  negative  covenants  or  default
provisions which are presently  violated or otherwise  inconsistent with MBC and
I&J's  status as Chapter 11.  debtors they will be revised so that upon entry of
the  stipulation  there  will not exist any event  which,  with or  without  the
passage of time or the giving of notice,  will cause MBC to be in default  under
the EDA Bonds. Any arrearages in payments due under the sinking fund for the EDA
Bonds shall be brought current  immediately  upon approval of the stipulation by
the Court. The EDA
                                                                  

                                       3
<PAGE>

Bonds shall be repayable at any time without any penalty or premium. First Union
will consent to and cooperate with MBC in the remarketing of the EDA Bonds to an
entity  designated  by MBC so long as the  purchase  price to be paid to FUNB is
equal to the principal balance due on the EDA Bonds plus accrued interest to the
date of transfer.

     7. Upon  approval  of the  stipulation  by the  Court,  $476,665.00  of the
proceeds  received  by First  Union  from the  settlement  of the Ranch One note
pursuant to the Order Approving  Stipulation  and Agreement of Settlement  dated
March  19,  1998  shall  be  readvanced  to MBC as  additional  cash  collateral
available for use by MBC and I&J and the principal  balance of the Revolver,  as
set forth in paragraph 1 above shall,  as of the date such amount is advanced to
MBC, be increased to reflect much advance.

     8. MBC will pay, on a monthly  basis,  interest in arrears at the  contract
rate on the unpaid  principal  balance of the  Revolver.  Any  arrearages in the
payment of interest due on the  Revolver  shall be brought  current  immediately
upon  approval of the  stipulation  by the Court.  So long as First Union is the
holder of the Revolver  indebtedness  it shall have the right to (i)  accelerate
the maturity of the Revolver to the earlier of (y) June 30, 2000;  or (z) twelve
(12) months after the effective date of an MBC plan of reorganization;  and (ii)
to require that the  principal  amount of the  Revolver,  if not sooner paid, be
reduced as follows:

                   by June 30, 1999 to no more than  $750,000.00  
                   by Dec. 31, 2000 to no more than  $500,000.00 
                   by March 31, 2000 to no  more than $250,000.00


                                       4
<PAGE>

To the extent that the Revolver loan documents or any amendments thereto contain
financial,  affirmative or negative  covenants or default  provisions  which are
presently  violated  or  otherwise  inconsistent  with MBC and  I&J's  status as
Chapter  11 debtors  they will be revised so that upon entry of the  stipulation
there will not exist any event which, with or without the passage of time or the
giving of notice, will cause MBC to be in default under the Revolver.

     9.  First  Union  will  consent  to MBC  and  I&J's  continued  use of cash
collateral in their Chapter 11 cases  consistent  with MBC business plans as the
same may be amended from time to time. First Union will be granted a replacement
lien to the same extent and in the same priority as First  Union's  pre-petition
liens on the  Collateral.  So long as MBC is not in  default  of its  obligation
under the  stipulation  First Union agrees not to oppose the Debtors  pending or
future requests for extensions of its exclusive periods.

     10.  Commencing as of July 1, 1998 the proceeds from sales of First Union's
Collateral or other assets of MBC or I&J (other than a sale of substantially all
of the assets of MBC which  shall be governed by  paragraph  11 below)  shall be
applied  first to reimburse all third party  expenses (a "Third Party  Expense")
incurred in connection  with the sale and  thereafter as follows:  (i) the first
One Million 00/100 ($l,000,000.00)  Dollars in proceeds will be divided one-half
(1/2) to First Union and one-half  (1/2) to MBC;  (ii) proceeds in excess of One
Million  00/100  ($1,000,000.00)  Dollars  shall go to  First  Union  until  the
principal amount of the Revolver


                                       5
<PAGE>

and any accrued but unpaid  interest on the  Revolver  has been paid in full and
thereafter  such proceeds  shall be paid to MBC except for any net proceeds from
the sale of MBC's  Eatontown  manufacturing  facility  which shall be applied to
reduce  the EDA loan.  Except for a sale of  substantially  all of the assets of
MBC, First Union agrees to consent to the sale of portions of its Collateral and
to not oppose the sale of other  assets of the MBC and I&J pursuant to 11 U.S.C.
363(f),  free and clear of First Union's  liens with the proceeds  thereof to be
allocated as set forth above.

     11.  Notwithstanding  the provisions of paragraph 10 above, MBC agrees that
in the  event  of a sale  of  substantially  all of its  assets  all of the  net
proceeds thereof shall be applied to reduce the Indebtedness.

     12.  Notwithstanding  the  provisions  of  paragraphs  10 and 11 above  the
following  provisions will apply with respect to the $6,000,000.00 in promissory
notes (  collectively  the  "Gershberg  Notes")  executed  and  delivered to MBC
pursuant to the loan agreement between Bagel Bros. Bakery & Deli, Inc.,  ("Bagel
Bros.") et al., as borrower and MBC, as lender,  dated as of June 28,  1996.  In
the event, MBC recovers money on account of its claims under the Gershberg Notes
or on account of that  portion  of  MBC's claims in the Chapter 11 case of Bagel
Bros.,  et al.  which are  allocable  to the  Gershberg  Notes the net  proceeds
recovered  on  account  thereof  shall  be  allocated  in  accordance  with  the
provisions  of paragraph 10 above.  In the event,  the final  resolution  of the
claims which MBC is pursuing on account of the Gershberg Notes results in MBC

                                       6
<PAGE>

taking back any of the collateral for the Gershberg  Notes or becoming the owner
of the corporate stock which secures the Gershberg  Notes, the cash and non cash
proceeds (i.e.  notes taken back from subsequent  third party  purchasers of the
collateral) of the  liquidation of the collateral for the Gershberg  Notes shall
be  allocated  as between MBC and First Union as set forth in paragraph 10 above
as if the cash and non cash proceeds of the collateral  for the Gershberg  Notes
were part of First  Union's  Collateral.  In the event the  resolution  of MBC's
claims under the Gershberg  Notes results in a settlement  pursuant to which MBC
or a third party  designated by MBC pays the obligors of the Gershberg  Notes or
their affiliates  value to acquire the collateral  securing the Gershberg Notes,
or the corporate stock of the makers  thereof,  such payment shall be reimbursed
to the party  advancing same from the proceeds of the sale of the collateral for
the  Gershberg  Notes as a Third Party  Expense as provided  for in paragraph 10
above.

     13. MBC and I&J agree that any plan of  reorganization  that they file will
incorporate  the terms and  conditions of the  stipulation  to be entered by the
Court.  MBC  agrees  that  it  will  not  attempt  to  further  restructure  the
Indebtedness  beyond the  restructuring  contemplated  hereby.  In the event MBC
exclusive period to file a plan is hereafter terminated and an entity other than
MBC files a plan,  First Union will have the right to  accelerate  the  maturity
dates of the EDA loan and the  Revolver  to the date on which such  third  party
plan is  confirmed.  First  Union  shall also have the right to  accelerate  the
maturity dates of the


                                       7
<PAGE>

EDA loan and the Revolver if MBC case is converted to Chapter 7.

     14.  Provided any plan of  reorganization  filed by MBC or I&J,  jointly or
with a plan proponent,  proposes to pay the  Indebtedness in accordance with the
terms and  conditions of the  stipulation  First Union agrees to accept and vote
for such plan.

     15. The  stipulation  will be binding  upon MBC,  I&J,  First Union and any
trustee appointed in Chapter 11 or in a conversion to Chapter 7.

     16.  Each  party to bear its own  legal  expenses  except in the event of a
future  default in which  event the  non-defaulting  party will be  entitled  to
receive their legal fees.

     17. Pending the entry of an order approving the stipulation, and such order
becoming  final,  First  Union  agrees  that MBC and I&J's time to object to its
claims as provided for in the Order  Approving  Stipulation  and Agreement dated
March 13, 1998 shall be extended until (i) the order  approving the  stipulation
becomes  final;  or (ii) if the  stipulation  is not approved by the  Bankruptcy
Court or any court authorized to hear appeals therefrom then for a period of ten
(10) days after the order disapproving the stipulation becomes final.

     18. This Term Sheet  constitutes a settlement  proposal and any discussions
in  furtherance  thereof  are made  pursuant  to Fed. R. Civ. P. 408 and as such
shall not be admissible into evidence or otherwise offered or referred to in any
pending or future proceeding between MBC and I&J and First Union.



                                       8



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