NEW WORLD COFFEE & BAGELS INC /
424B3, 1998-12-15
EATING PLACES
Previous: AMERICAN EXPRESS CENTURION BANK, 8-K, 1998-12-15
Next: RESIDENTIAL ACCREDIT LOANS INC, 8-K, 1998-12-15




PROSPECTUS

                                6,512,750 SHARES

                         NEW WORLD COFFEE & BAGELS, INC.

                                  COMMON STOCK



     This Prospectus covers 6,512,750 shares (the "Shares") of common stock, par
value  $.001  (the  "Common  Stock")  of New World  Coffee & Bagels,  Inc.  (the
"Company")  which may be offered  and sold from time to time for the  account of
the  persons  who  are   identified   herein  under  the  heading   "Registering
Stockholders"  and any other  persons  who  obtain  the right to sell the Shares
hereunder (the "Registering Stockholders").  The Registering Stockholders may be
deemed  to  be   underwriters   of  the  Shares  sold  by  them.  See  "Plan  of
Distribution."  THE COMPANY  WILL RECEIVE NO PART OF THE PROCEEDS OF ANY SALE OF
THE SHARES.

     The Company will pay certain costs and expenses incurred in connection with
the registration of the Shares offered hereby, but the Registering  Stockholders
shall be  responsible  for all selling  commissions,  transfer taxes and related
charges  in  connection  with the  offer and sale of such  Shares.  See "Plan of
Distribution." The Company anticipates incurring expenses totaling approximately
$35,000.00  payable in  connection  with the  registration  of the shares  being
registered hereby.

     The  Common  Stock  is  traded  on  the  NASDAQ   National   Market  System
("NASDAQ-NMS") under the symbol NWCI. On December 8, 1998 the closing sale price
of the  Company's  Common  Stock on the  NASDAQ-NMS  was $1.4688 per share.  The
Registering  Stockholders may sell all or a portion of the Shares offered hereby
in private transactions or in the  over-the-counter  market at prices related to
the  prevailing  prices of the Shares on the NASDAQ-NMS at the time of sale. Any
securities  covered by this  Prospectus  which qualify for sale pursuant to Rule
144 under the Securities Act may be sold by a registering stockholder under Rule
144 rather than pursuant to this Prospectus. See "Plan of Distribution."



INVESTING IN THE COMMON STOCK INVOLVES A HIGH DEGREE OF RISK. SEE "RISK FACTORS"
BEGINNING ON PAGE 5.

NEITHER  THE  SECURITIES  AND  EXCHANGE  COMMISSION  NOR  ANY  STATE  SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

THE  INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  WE MAY
NOT SELL  THESE  SECURITIES  UNTIL THE  REGISTRATION  STATEMENT  FILED  WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO  SELL  THESE  SECURITIES  AND IT IS NOT  SOLICITING  AN  OFFER  TO BUY  THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.


                THE DATE OF THIS PROSPECTUS IS DECEMBER 14, 1998



                                       1
<PAGE>



                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in  accordance
therewith  files  reports,  proxy  statements,  and other  information  with the
Securities and Exchange  Commission (the  "Commission" or "SEC").  Such reports,
proxy  statements,  and other  information filed by the Company can be inspected
and copied, at the prescribed  rates, at the public reference  facilities of the
Commission at Room 1024,  Judiciary Plaza, 450 Fifth Street,  N.W.,  Washington,
D.C.  20549,  and at the Northeast  Regional  Office of the  Commission at Seven
World  Trade  Center,  Suite 1300,  New York,  New York 10048 and at the Midwest
Regional Office of the Commission at Citicorp  Center,  500 West Madison Street,
Suite 1400, Chicago,  Illinois 60661-2511.  Copies may be obtained at prescribed
rates from the Public  Reference  Section of the Commission at 450 Fifth Street,
N.W., Washington,  D.C. 20549. The Commission maintains a Web site that contains
reports,  proxy and information  statements and other information  regarding the
Company that is filed electronically with the Commission and the address of such
Web site is www.sec.gov.

     The  Company  has  filed  with  the  Commission  in   Washington,   D.C.  a
Registration  Statement on Form S-3 (together with all amendments  thereto,  the
"Registration Statement"),  under the Securities Act, with respect to the shares
of Common  Stock  offered  hereby.  This  Prospectus  does not  contain  all the
information  set  forth  in the  Registration  Statement  and the  exhibits  and
schedules  filed  therewith,  certain  portions  of which  have been  omitted as
permitted  by  the  rules  and  regulations  of  the  Commission.   For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is hereby made to the  Registration  Statement and to the exhibits and
schedules filed therewith. Statements contained in this Prospectus regarding the
contents of any  contract  or other  document  referred  to are not  necessarily
complete and, in each  instance,  reference is made to the copy of such contract
or other document filed as an exhibit to the Registration  Statement,  each such
statement being deemed to be qualified in its entirety by such reference.


                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE


     The  following  documents  of the  Company  that have been  filed  with the
Commission are hereby  incorporated by reference in this Prospectus:  (a) Annual
Report on Form 10-KSB for the fiscal year ended December 28, 1997; (b) Quarterly
Report on Form 10Q-SB for the quarters ended March 29, 1998,  June 28, 1998, and
September 27, 1998;  (c) Report on Form 8-K dated July 29, 1997 and November 24,
1998 and (d) all documents subsequently filed by the Registrant (see below).


     All documents filed by the Company pursuant to Section 13(a),  13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
the  termination  of the  offering of the Common Stock  offered  hereby shall be
deemed to be  incorporated  by  reference  in this  Prospectus  and to be a part
thereof  from the  respective  dates of filing  such  documents.  Any  statement
contained in a document incorporated by reference shall be deemed to be modified
or superseded for purposes of this  Prospectus to the extent that a statement in
this Prospectus or in any subsequently filed document which also is or is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     The Company will provide  without  charge to each person who receives  this


                                       2
<PAGE>



Prospectus,  upon written or oral  request of such person,  a copy of any of the
information that was incorporated by reference in this Prospectus (not including
exhibits  to the  information  that is  incorporated  by  reference  unless  the
exhibits are themselves specifically  incorporated by reference).  Such requests
should be made to Mr. Jerold Novack, Vice President-Finance, at New World Coffee
& Bagels,  Inc., 379 West Broadway,  New York, New York 10012,  (212)  343-0552,
extension 19.


                           FORWARD-LOOKING STATEMENTS


     This Prospectus contains certain  forward-looking  statements or statements
which may be deemed or construed  to be  forward-looking  statements  within the
meaning of the Private Securities  Litigation Reform Act of 1995 with respect to
the  financial  condition  and  business of the Company.  The words  "estimate,"
"plan,"  "intend,"   "anticipate,"   "expect,"   "project,"  "should,"  "would,"
"forecast"  and similar  expressions,  and all  references to the effects of the
acquisition  of  Manhattan  Bagel  Company,   Inc.,  are  intended  to  identify
forward-looking  statements.  These  forward-looking  statements involve and are
subject to known and unknown risks,  uncertainties and other factors which could
cause the  Company's  actual  results,  performance  (financial or operating) or
achievements  to differ  from the  future  results,  performance  (financial  or
operating)  or  achievements   expressed  or  implied  by  such  forward-looking
statements.  Investors  are  cautioned  not to  place  undue  reliance  on these
forward-looking statements,  which speak only as of the date hereof. The Company
undertakes   no   obligation   to  publicly   release  any  revisions  to  these
forward-looking  statements to reflect  events or  circumstances  after the date
hereof or to reflect the occurrence of unanticipated events.





                                       3
<PAGE>



                               PROSPECTUS SUMMARY

     The  following  summary is qualified  in its entirety by the more  detailed
information and financial statements appearing elsewhere in this Prospectus.

The Company
- -----------


     The Company  together with its Manhattan  Bagel Company,  Inc.  subsidiary,
owns,  operates,  franchises and/or licenses a total of approximately 340 coffee
bars, coffee bar/bagel bakeries and bagel shops in eighteen states, the District
of Columbia,  Israel and  Germany.  The Company  manufactures  its coffee in its
Branford,  Connecticut  plant and  manufactures  its bagels  and  spreads in its
Eatontown, New Jersey and Los Angeles, California plants.



The Registration
- ----------------



Securities Registered ........6,512,750 shares of Common Stock by the
                              Registering Stockholders





Shares to be outstanding .....19,620,277 shares, including certain  shares to be
                              issued to certain Registering Stockholders

                          

NASDAQ/NMS Symbol .........   NWCI


Risk Factors ..............   See "Risk Factors" below




                                       4
<PAGE>



                                  RISK FACTORS

     Each  prospective  investor should carefully  consider,  in addition to the
other  information  contained in this Prospectus,  the following  information in
evaluating the Company and its business before making an investment decision.


     HISTORY OF  OPERATING  LOSSES.  The  Company  has been in  existence  since
October 1992 and opened its first  specialty  coffee cafe in February  1993.  To
date,  the  Company has not had net income for any fiscal  year.  For the fiscal
year ended December 29, 1996, the Company had a net loss of $5,670,951.  For the
fiscal year ended  December 28, 1997,  the Company had a net loss of $6,736,157.
At December 28, 1997, the Company had an accumulated deficit of $17,278,886. For
the nine  months  ended  September  27,  1998,  the  Company  had net  income of
$215,972.  There  can be no  assurance  that the  Company  will  continue  to be
profitable in the future.  The securities  offered hereby are highly speculative
and should be purchased only by persons who can afford to lose their investment.

     NEED FOR  ADDITIONAL  FINANCING.  In  order to  achieve  and  maintain  the
Company's anticipated growth rate, including acquisitions, geographic expansions
and in order to make future debt  payments,  the Company  believes that it may,
from time to time,  have to obtain bank  financing  or sell  additional  debt or
equity  (or  hybrid)  securities  in public  and  private  financings.  Any such
financing could dilute the interests of investors in this offering. There can be
no assurance that any such  additional  financing will be available or, if it is
available,  that  it  will  be in such  amounts  and on  such  terms  as will be
satisfactory to the Company.

     GROWTH THROUGH  FRANCHISING.  Achievement of the Company's  expansion plans
will depend upon its ability to: (i) select,  and compete  successfully  in, new
markets;  (ii) obtain suitable sites at acceptable  costs in highly  competitive
real estate markets;  (iii) hire,  train, and retain qualified  personnel;  (iv)
attract  and retain  qualified  franchisees;  (iv)  integrate  new  stores  into
existing  distribution,  inventory  control,  and information  systems;  and (v)
maintain  quality  control.  The Company will incur start-up costs in connection
with entering new markets, primarily associated with recruiting and training new
regional  management  and their  support  staff.  In  addition,  the  opening of
additional  stores  in  current  markets  could  have the  effect  of  adversely
impacting  sales at certain of the Company's  existing  stores.  There can be no
assurance that the Company will achieve its planned expansion goals,  manage its
growth  effectively,  or operate its  existing  and new stores  profitably.  The
failure of the Company to achieve its expansion  goals on a timely basis,  if at
all,  manage  its  growth  effectively  or  operate  existing  or any new stores
profitably  would have a material  adverse  effect on the  Company's  results of
operations and financial position.  See "Acquisition of Manhattan Bagel Company,
Inc." below for  information  concerning  a  significant  increase in  franchise
operations.


     The Company will rely in part upon its  franchisees and the manner in which
they  operate  their  stores to develop  and  promote  the  Company's  business.
Although the Company has developed  criteria to evaluate and screen  prospective
franchisees  and has  attracted  franchisees,  there  can be no  assurance  that
franchisees  will have the business acumen or financial  resources  necessary to


                                       5
<PAGE>


operate  successful  franchises  of the Company in their  franchise  areas.  The
failure of franchisees to operate franchises  successfully could have a material
adverse effect on the Company, its reputation,  the Company's name and its other
prospective franchisees.


     ACQUISITION  OF MANHATTAN  BAGEL  COMPANY,  INC. On November 24, 1998,  the
Company  acquired 100 shares of common stock of Manhattan  Bagel Company,  Inc.,
Debtor in Possession, a New Jersey corporation ("MBC"), representing 100% of its
then issued and  outstanding  capital  stock.  The  acquisition  of MBC was made
pursuant to a First  Amended  Joint Plan of  Reorganization  (the "Plan")  under
Chapter 11 of the federal bankruptcy code, for MBC and its pricipal  subsidiary,
I & J Bagel, Inc., which Plan was approved by the United States Bankruptcy Court
for the  District of New Jersey,  Newark  Division,  on November  20,  1998.  To
acquire  MBC,  the Company  paid  $7,300,000.00  in cash,  $2,250,000.00  in the
Company's  Common  Stock,  and  delivered  a  promissory  note in the  amount of
$5,500,000.00,  which  promissory note is secured by a junior lien on the assets
of the company and its  subsidiaries.  The promissory  note bears interest at 9%
per annum and is payable as to principal in eight (8) quarterly  installments of
$687,500.00,  each  commencing  February 24, 2000, and ending February 24, 2002.
The acquisition  was funded in part by a $5,000,000.00  term loan to the Company
from BET Associates,  L.P., a Delaware  Limited  Partnership.  This lender has a
first  lien  on  all  assets  of  the   Company  and  its   subsidiaries,   and,
accorindingly,  a default under this loan could result in a change of control in
the Company.  In addition,  the Company undertook limited  guaranties to two (2)
lenders each of whom has  advanced  funds to certain  franchisees  of MBC in the
aggregate maximum amount of $1,500,000.00.

     Furthermore, the Company agreed to indemnify certain former officers of MBC
from  certain  liabilities  under an  existing  class  action  lawsuit  alleging
securities laws violations up to an aggregate  maximum amount of  $1,250,000.00,
and against any other  securities  litigation (of which none is presently known)
up to an aggregate maximum amount of $250,000.00.

     The  acquisition  of MBC,  will require the Company to incur a  significant
amount of debt, approximately $14 million, and incur other obligations.


     The debt and obligations  described above will  substantially  increase the
aggregate indebtedness of the Company.  Should the Company be unable to generate
sufficient  cash flow to repay  such  indebtedness  from  operations  or debt or
equity  financings,  such inability could have a material  adverse effect on its
operations.

     The  acquisition  represents  a  substantial  expansion  of  the  Company's
operations and increases the Company's store base by approximately 700% with the
addition of  approximately  280  franchised  and 11 Company  owned  stores.  The
Company plans to integrate  its growing  franchise  operation  with the existing
franchise  operation of MBC. The Company may experience  difficulties in dealing
with the MBC  franchisee  base as to its  current  issues  with MBC,  and/or the
upgrading  of its  reporting  and control  equipment  and the  introduction  and
promotion of the Company's premium coffees. The Company believes that it has the
resources,  including  personnel,  to manage these relationships in a successful
manner. The acquisition also expands the Company's  manufacturing  facilities by
the addition of two operating  bagel/cream  cheese  production  facilities.  The
Company has not had experience  concerning  bagel/cream cheese plant operations,
but  believes  that  management  of MBC who will be  directly in charge of these
operations  will  provide  significant  expertise.  However,  there  can  be  no
assurance that the Company will not experience  difficulties which are presently
unforeseen concerning the integration of the operations of MBC with those of the
Company.  Given the magnitude of the MBC acquisition,  such  difficulties  could
have a materially  adverse effect on the  operations and financial  condition of
the Company.


     RELIANCE ON KEY  PERSONNEL.  The  Company's  success will depend to a large
degree  upon the  efforts  and  abilities  of its  officers  and key  management


                                       6
<PAGE>



employees,  particularly R. Ramin Kamfar, the Company's Chief Executive Officer,
Sanford Nacht, the Company's President and Jerold E. Novack, the Company's Chief
Financial  Officer.  The Company is obtaining a $3 million life insurance policy
on the life of Mr. Kumtar for the benefit of its senior lender.  The loss of the
services  of one or more of its key  employees  could  have a  material  adverse
effect on the Company's  business  prospects and/or potential  earning capacity.
The Company has entered into employment and non-competition agreements with each
of its executive officers.


     COMPETITION.  The market for  specialty  coffees is  fragmented  and highly
competitive,  and competition is increasing substantially.  The Company's coffee
beverages  compete  directly  against all restaurant  and beverage  outlets that
serve coffee and a growing number of espresso  stands,  carts,  and stores.  The
Company's whole bean coffees compete directly against  specialty coffees sold at
retail through  supermarkets  and a growing  number of specialty  coffee stores.
Both  the  Company's  whole  bean  coffees  and  its  coffee  beverages  compete
indirectly  against  all other  brands on the  market.  The coffee  industry  is
dominated by several large companies such as Kraft General Foods,  Inc., Proctor
& Gamble  Co.,  and Nestle,  S.A.,  many of which have begun  marketing  gourmet
coffee  products.  While the market for specialty  gourmet coffee stores remains
fragmented,  the Company  competes  directly with the market leader,  Starbucks,
among   others.   Starbucks  is  rapidly   expanding   geographically   and  has
substantially greater financial, marketing and other resources than the Company.
Other competitors,  some of which may have greater financial and other resources
than the  Company,  may also enter the  markets in which the  Company  currently
operates or intends to expand.


     The  Company's  bagel  products  compete  directly  against  all bakery and
restaurant   outlets  that  serve  bagels,   including  the  bakery  section  of
supermarkets,  and a growing number of bagel bakeries.  Although  competition in
the bagel market is  fragmented,  the Company  competes  and, in the future will
increasingly  compete with Einstein/Noah  Bagel Corp., a Colorado based retailer
with over 550 stores,  and Bruegger's Bagels, a Vermont based retailer with over
300  stores.  In  addition  to  current  competitors,  one  or  more  new  major
competitors  with  substantially  greater  financial,  marketing,  and operating
resources  than the  Company  could  enter the  market  at any time and  compete
directly against the Company. In addition, in virtually every major metropolitan
area in which the  Company  operates  or  expects  to enter,  local or  regional
competitors already exist.


     The Company competes against other specialty  retailers and restaurants for
store  sites,  and there can be no  assurance  that  management  will be able to
continue to secure  adequate sites at acceptable  rent levels.  The Company will
also face  competition from franchisors in its industry and other industries for
the sale of franchises,  many of which have substantially  greater financial and
technical  resources,  marketing  capabilities  and experience than the Company.
There can be no assurance that the Company will be able to compete  successfully
against these competitors in securing desirable franchisees.


     GEOGRAPHIC  CONCENTRATION;  FLUCTUATIONS IN REGIONAL  ECONOMIC  CONDITIONS.
Most of the Company's stores are currently  located in the  northeastern  United
States. As a result, the Company's success with these stores will depend,  among
other  matters,   upon  factors  affecting   general  economic   conditions  and
discretionary  consumer  spending  in this  region.  Any  economic  downturn  or
reduction  in consumer  spending in this  region  could have a material  adverse
effect on the Company.



                                       7
<PAGE>

     SEASONAL  FLUCTUATIONS AND QUARTERLY OPERATING RESULTS.  Historically,  the
Company's operations have been seasonal, with the lowest sales and profitability
occurring  in the first  quarter,  reflecting  decreased  traffic as a result of
inhospitable  winter weather and fewer daylight hours. The Company's  results of
operations  may also fluctuate from quarter to quarter in the future as a result
of the amount and timing of sales contributed by new and acquired stores and the
integration of new stores into the  operations of the Company,  as well as other
factors including marketing  programs.  The addition of a large number of stores
as is  anticipated  with the  Company's  store  expansion  program can therefore
significantly affect results of operations on a quarter by quarter basis.

     FLUCTUATIONS IN AVAILABILITY AND COST OF GREEN COFFEE.  The Company depends
upon  both its  outside  brokers  and its  direct  contacts  with  exporters  in
countries  of origin for the supply of one of its  primary raw  material,  green
coffee. Coffee is the world's second largest traded commodity and its supply and
price are subject to volatility  beyond the control or influence of the Company.
Although  most  coffee  trades in the  commodity  market,  coffee of the quality
sought by the  Company  tends to trade on a  negotiated  basis at a  substantial
premium above commodity coffee pricing,  depending upon the supply and demand at
the time of  purchase.  Supply and price can be affected by multiple  factors in
the producing countries,  including weather, political, and economic conditions.
In addition,  green  coffee  prices have been  affected in the past,  and may be
affected  in  the  future,   by  the  actions  of  certain   organizations   and
associations,  such as the International  Coffee Organization or the Association
of Coffee Producing  Countries,  that have  historically  attempted to establish
commodity  prices of green coffee through  agreements  creating export quotas or
restricting  coffee  supplies  worldwide.  No  assurance  can be given that such
organizations  (or others) will not succeed in raising green coffee  prices,  or
that,  if so, the Company will be able to maintain its gross  margins by raising
its prices to its  customers.  Increases in the price of green  coffees,  or the
unavailability  of adequate  supplies of green coffees of the quality  sought by
the Company, whether due to the failure of its suppliers to perform,  conditions
in the coffee-producing  countries, or otherwise,  could have a material adverse
effect on the Company's results of operations.

     To mitigate the risks  associated  with  increases in coffee  prices and to
allow greater predictability in the prices the Company pays for its coffees over
extended periods of time, the Company typically enters into fixed-price purchase
commitments  for a portion  of its green  coffee  requirements.  There can be no
assurance that these  activities will  successfully  protect the Company against
the  risks of  increases  in coffee  prices or that they will not  result in the
Company's  payment of substantially  more for its supply of coffee than it would
have been required to pay absent such activities.


     LACK OF PRODUCT  DIVERSIFICATION.  The Company's business  historically has
been centered around essentially one product,  coffee. Until 1997, the Company's
operations had been limited to the purchase and roasting of green  coffees,  and
the  sale of whole  bean  coffees  and  coffee  beverages,  along  with  related
products,  through its specialty coffee cafes. The Manhattan Bagel Company, Inc.
acquisition  has added  bagels as a second  principal  product.  A reduction  in
demand  for  coffee  or  bagels  could  have a  material  adverse  effect on the
Company's operations and financial condition.


     AUTHORIZATION   OF  PREFERRED   STOCK.   The   Company's   Certificate   of
Incorporation authorizes the issuance of preferred stock with such designations,
rights and  preferences as may be determined  from time to time by the Company's
Board of Directors.  Accordingly,  the Board of Directors is empowered,  without
stockholder  approval,  to issue  preferred  stock with  dividend,  liquidation,


                                       8
<PAGE>



conversion, voting or other rights which could adversely affect the voting power
or other  rights of the  holders  of the Common  Stock.  Pursuant  thereto,  the
Company,  at  September  27, 1998,  had 55.5 shares of Series B Preferred  Stock
outstanding.  Issuance of the preferred  stock could be utilized,  under certain
circumstances,  as a method of discouraging,  delaying or preventing a change in
control of the Company.  Although the Company has no present  intention to issue
additional new shares of its preferred stock, there can be no assurance that the
Company will not do so in the future.


     ABSENCE OF CASH DIVIDENDS. The Company has paid no cash dividends on any of
its shares of capital stock since its inception and at the present time does not
anticipate paying dividends on the Common Stock in the foreseeable  future.  Any
future  dividends  will  depend on the  earnings,  if any, of the  Company,  its
financial requirements, contractual commitments and other factors.

     IMPACT  OF  GOVERNMENTAL  REGULATION  ON  THE  COMPANY'S  OPERATIONS.   The
Company's  operations  and  properties  are  subject  to  regulation  by various
federal,  state, and local government  entities and agencies.  The operations of
the  Company's  facilities  are  subject to various  federal,  state,  and local
environmental laws and workplace  regulations,  including but not limited to the
Occupational  Safety and Health Act, the Fair Labor Standards Act, the Clean Air
Act, and the Clean Water Act. The Company  believes  that its current  legal and
environmental  compliance  controls adequately address such concerns and that it
is in substantial  compliance  with applicable  laws and  regulations.  However,
compliance  with, or violation of, current and future laws or regulations  could
require material  expenditures by the Company or otherwise  adversely affect the
Company's business or financial results.

     PRODUCT  LIABILITY;  PRODUCT  RECALLS.  The  Company  may be  liable if the
consumption  of any  of its  products  causes  injury,  illness  or  death.  The
Company's  current  management  is not aware of any material  product  liability
judgment against the Company.  However, a product liability judgment against the
Company  could have a  material  adverse  effect on the  Company's  business  or
financial results.

     TRADEMARKS  AND OTHER  PROPRIETARY  RIGHTS.  The Company  believes that its
trademarks  and other  proprietary  rights are  important to its success and its
competitive position.  Accordingly, the Company devotes substantial resources to
the  establishment  and  protection of its trademarks  and  proprietary  rights.
However, the actions taken by the Company may be inadequate to prevent imitation
of its products by others or to prevent others from claiming violations of their
trademarks and proprietary rights by the Company. In addition, others may assert
rights in the Company's trademarks and other proprietary rights.



     SHARES ELIGIBLE FOR FUTURE SALE. Sales of a substantial number of shares of
Common Stock into the public market  following the date of this Prospectus could
materially  adversely  affect the prevailing  market price for the Common Stock.
Following  this  offering,  there  will be  19,620,277  shares of  Common  Stock
outstanding,  including  certain  shares  to be issued  to  certain  Registering
Stockholders. Excluding the 6,512,750 shares being registered hereby for sale by
the Registering Stockholders,  2,781,665 of such of shares of outstanding Common
Stock are "restricted  securities"  ("Restricted  Shares")  pursuant to Rule 144
promulgated under the Securities Act of 1933, as amended (the "Securities Act").
Absent registration under the Securities Act, the sale of such shares is subject
to Rule 144, as  promulgated  under the Securities  Act. In general,  under Rule
144, subject to satisfaction of certain other conditions, a person, including an
affiliate of the Company, who has beneficially owned Restricted Shares of Common
Stock for at least one year is entitled to sell, within any three-month  period,
a number of shares that does not exceed the greater of 1% of the total number of
outstanding




                                       9
<PAGE>


shares of the same  class,  or if the  Common  Stock is quoted  on  NASDAQ,  the
average weekly trading volume during the four calendar weeks preceding the sale.
A person who has not been an  affiliate of the Company for at least three months
immediately  preceding  the sale and who has  beneficially  owned the  shares of
Common  Stock for at least two years is entitled to sell such shares  under Rule
144 without regard to any of the volume limitations described above.

     LISTING AND  QUALIFICATION  ON NASDAQ.  The Common  Stock of the Company is
currently  traded in the  NASDAQ  National  Market  and is quoted on the  NASDAQ
System under symbol "NWCI."  Continuation  of quotations on NASDAQ is subject to
continued  compliance with requirements imposed by NASDAQ. The Company presently
meets all minimum maintenance standards, and believes it will continue to do so.
However,  if the  Company's  Common  Stock is no longer  quoted on  NASDAQ,  the
liquidity of the Common Stock offered hereby would be adversely affected.


                                   THE COMPANY


     New  World  Coffee &  Bagels,  Inc.  ("New  World"  or the  "Company",  and
including  Manhattan Bagel Company,  Inc. ("MBC") which was acquired on November
24, 1998) owns,  operates,  franchises  and/or licenses a total of approximately
340 coffee bars,  coffee bar/bagel  bakeries and bagel shops in eighteen states,
the  District of  Columbia,  Israel and Germany.  The Company  manufactures  its
coffee in its  Branford,  Connecticut  plant and  manufactures  its  bagels  and
spreads in its Eatontown, New Jersey and Los Angeles, California plants.


     The  Company  opened  its first  coffee  bar in 1993.  In 1997 the  Company
launched its  franchising  program and its integrated  coffee  bar/bagel  bakery
concept.  Since launching its franchising  program and coffee  bar/bagel  bakery
concept,  the Company has signed  franchise  agreements in New York, New Jersey,
Maryland,   Pennsylvania,   Massachusett  and  Florida,  its  first  supermarket
franchise,   its  first  international  franchise,  and  its  first  co-branding
franchise.

     The Company  differentiates  itself  from coffee bars or bagel  bakeries by
offering an integrated  coffee  bar/bagel  bakery serving fresh roasted coffees,
fresh brewed coffee and specialty beverages,  fresh baked bagels, fresh prepared
bagel  sandwiches,  pastries and desserts.  This  integrated  concept allows the
Company's  stores to capture  all three day  parts,  i.e.  breakfast,  lunch and
afternoon/evening  neighborhood  gathering  place  compared  to  coffee-only  or
bagel-only retailers which generally capture two day parts.

     The Company is in the process of  converting  its  existing  coffee bars to
integrated coffee bar/bagel  bakeries,  which the Company anticipates would lead
to substantial  increases in same store sales. In addition,  New World is in the
process of  converting a number of its  Company-owned  operations  to franchises
which the  Company  anticipates  would  improve  operations  at such  stores and
generate  significant cash from such sales. The Company  anticipates  that, over
time, the  substantial  majority of its existing stores will be converted to the
coffee  bar/bagel  bakery  format  and to  franchised  operations  and  that the
acquisition and  development of additional  stores shall be carried out only for
the purpose of selling and franchising of the same.





                                       10
<PAGE>


     The U.S. coffee market has broad and deep  demographics.  Fifty-six percent
of American  adults  drink coffee and they drink an average of 3.5 cups per day,
according  to the  National  Coffee  Association  of U.S.A.,  Inc.'s 1996 Winter
Coffee Study. The gourmet coffee segment of the industry has experienced  strong
growth over the past decade and is expected to continue to grow  through the end
of the  century.  According  to the  Specialty  Coffee  Association  of  America
("SCAA"),  the market for gourmet  coffee nearly  doubled  during the 1980s,  as
retail sales grew from  approximately $763 million in 1979 to approximately $2.0
billion in 1994.  According to the SCAA the gourmet coffee  industry is expected
to approach  $5.0  billion in retail  sales by the year 2000 and coffee  stores,
including  espresso carts and kiosks,  will be the fastest growing  distribution
channel.  The  consumption of specialty  coffee drinks is also growing  rapidly,
with the percent of U.S. population drinking cappuccino increasing 42% from 1995
to 1996. The Company believes these are the most up to date reports available on
the specialty coffee industry.

     The  Company  believes  that the U.S.  bagel  market is large,  growing and
fragmented. According to the American Bagel Association sale of bagels has grown
rapidly,  from $429  million in 1993 to $2.3 billion in 1996.  Industry  sources
estimate  that the  bagel  market  is  growing  by  approximately  20% per year.
According to the NPD Group, an independent research organization, the per capita
consumption  of bagels rose 83%,  from 14 per person in 1993 to an  estimated 26
per person in 1996.

     Management  believes  this growth has been  driven by (i) greater  consumer
awareness and  appreciation of gourmet coffee and fresh baked bagels as a result
Of their increasing  availability,  (ii) increasing demand for all fresh premium
food products  where the  differential  in price from the  commercial  brands is
small compared to the improvement in product  quality and taste,  (iii) a switch
by  consumers  to low fat  baked  items  such as  bagels  from  high  fat  fried
alternatives, and (iv) the popularity of coffee bars as gathering places.

     The goal of New World is to become a leading coffee  bar/bagel bakery chain
in each market in which it operates.  Each element of the Company's  strategy is
designed to differentiate and reinforce New World's brand identity,  to engender
customer  loyalty and to  position  the  Company as a leading  coffee  bar/bagel
bakery franchisor.

     The Company was  incorporated  in Delaware in October  1992.  The Company's
executive  offices are located at 379 West Broadway,  New York, New York, 10012,
and its telephone number is (212) 343-0552.


                  ACQUISITION OF MANHATTAN BAGEL COMPANY, INC.

     On November  24, 1998,  the Company  acquired 100 shares of common stock of
MBC  representing  100% of its then issued and  outstanding  capital stock.  The
acquisition  of  MBC  was  made  pursuant  to a  First  Amended  Joint  Plan  of
Reorganization  (the "Plan")  under Chapter 11 of the federal  bankruptcy code,
for MBC and its principal subsidiary, I & J Bagel, Inc., which Plan was approved
by  United  States  Bankruptcy  Court for the  District  of New  Jersey,  Newark
Division,  on November 20, 1998. To acquire MBC, the Company paid  $7,300,000.00
in cash, $2,250,000.00 in the Company's Common Stock, and delivered a promissory
note in the  amount of  $5,500,000.00,  which  promissory  note is  secured by a
junior lien on the assets of the Company and its  subsidiaries.  The  promissory
note bears  interest at 9% per  installments  of  $687,500.00,  each  commencing
February 24, 2000, and ending  February 24, 2002. The  acquisition was funded in
part by a $5,000,000.00  term loan to the company from BET  Associates,  L.P., a
Delaware Limited Partnership.  This lender has a first lien on all assets of the
Company and its subsidiaries,  and accordingly,  a default under this loan could
result in a change of control in the company. In addition, the Company undertook
limited guaranties to two (2) lenders each of whom has advanced funds to certain
franchisees of MBC in the aggregate maximum amount of $1,500,000.00.

     Futhermore,  the Company agreed to indemnify certain former officers of MBC
from  certain  liabilities  under an  existing  class  action  lawsuit  alleging
securities laws violations up to an aggregate  maximum amount of  $1,250,000.00,
and against any other  securities  litigation (of which none is presently known)
upt to an aggregate maximum amount of $250,000.00.

     Although  the  principal  place of  operations  for MBC is New Jersey,  the
acquisition  included certain plants,  equipment and physical property of MBC in
South Carolina and California,  as well as New Jersey. These facilities are used
by MBC to produce  bagels and bagel spreads,  and the Company  intends that such
use shall continue as appropriate.  Until November 24, 1998, MBC was required to
file  reports  on Form  10-K,  10-Q  and 8-K with the  Securities  and  Exchange
Commission. Information concerning MBC and its subsidiaries for periods prior to
such date is included in such reports.

     In connection with the  consummation of the acquisition of MBC, the Company
entered into  Employment  Agreements with Jason Gennusa and Angrew Gennusa and a
Consulting  Agreement  with  Jack  Grumet,  each of  whom  was a  member  of the
management of MBC.

     The  acquisition  represents  a  substantial  expansion  of  the  Company's
operations and would increase the Company's store base by approximately 700%


                                       11
<PAGE>



with the addition of  approximately  280 franchised and 11 Company owned stores,
which generate  approximately  $120 million in annual sales.  As a result of the
addition of this franchise  base,  the Company  should  experience a significant
increase in ongoing royalty income.


     The Company plans to integrate  its growing  franchise  operation  with the
existing franchise operation of MBC. The Company may experience  difficulties in
dealing with the MBC franchisee  base as to its current issues with MBC,  and/or
the upgrading of its reporting and control  equipment and the  introduction  and
promotion of the Company's premium coffees. The Company believes that it has the
resources,  including  personnel,  to manage these relationships in a successful
manner.


     The acquisition will also expand the Company's manufacturing facilities by
the addition of two operating bagel/cream  cheese  production  facilities
located in New Jersey and California, which primarily supply the Manhattan Bagel
franchise  base.  As a result,  the  Company  should  experience  a  significant
increase in factory revenues of  approximately  $25 million  annually,  based on
historical operations. The Company has not had experience concerning bagel/cream
cheese  plant  operations,  but  believes  that  management  of MBC who  will be
directly in charge of these operations will provide significant expertise.

     Furthermore,  New  World's  coffee  manufacturing  sales are  projected  to
increase by  supplying  coffee to the  Manhattan  Bagel  franchise  base,  which
currently purchase  significant amounts of coffee from third party vendors.  The
Company  believes that the sale of its premium  coffees by the  Manhattan  Bagel
franchisees  and the expansion of their coffee product line should enhance their
sales and  operations.  Similarly,  the Company also  anticipates  supplying its
coffee & bagel  stores  with  bagels  and  cream  cheese  from  the MBC  plants,
resulting in a corresponding increase in MBC's factory sales.

     The Company expects to realize  significant  savings from the consolidation
of general and administrative expenses of New World and MBC.

     The Company  projects the  acquisition  to be  accretive  to its  earnings.
Assuming  the  benefits of cross  selling and the  consolidation  of general and
administrative  overhead  had  occurred at the  beginning  of each  period,  the
transaction would have been significantly accretive on a pro forma basis for the
first three  quarters  of 1998.  The pro forma  analysis  does not purport to be
indicative of the results that actually would have been obtained if the combined
operations had been conducted during the periods presented,  nor does it purport
to be indicative of future periods of the combined operations.



                                       12
<PAGE>






                                 USE OF PROCEEDS


     The Company  will not  receive any of the  proceeds of the shares of Common
Stock sold by the Registering Stockholders. See "Plan of Distribution"



                              REGISTERING STOCKHOLDERS


     The  following  table  sets  forth the  number  of  shares of Common  Stock
beneficially  owned by each of the  Registering  Stockholders  as of the date of
this Prospectus,  the number of shares (the "Shares") covered by this Prospectus
and the amount and  percentage  ownership  by the  Registering  Stockholders  of
Common Stock not registered  hereby.  Except as otherwise  indicated by footnote
below,  none of the  Registering  Stockholders  has had any position,  office or
other material  relationship  with the Company within the past three years other
than as a result  of the  ownership  of the  Shares or other  securities  of the
Company.




                                       13
<PAGE>




                           COMMON STOCK
                           BENEFICIALLY                     
                           OWNED PRIOR TO                   COMMON STOCK   
                           THE REGISTRATION    NUMBER OF    NOT REGISTERED 
                           /1/2/               SHARES       HEREUNDER/1//2/
NAME OF REGISTERED         -----------------   REGISTERED   ------------
STOCKHOLDER                NUMBER   PERCENT    HEREUNDER    NUMBER   PERCENT
- ------------------         ------   -------    ---------    ------   ----------

Craig Ackerman/4/           8,000       /3/        5,000     3,000          /3/

Lawrence D. Altschul       51,730       /3/       19,039    32,691          /3/

Francis Anderson            3,150       /3/        2,150     1,000          /3/

John Apgar/4/               2,500       /3/        2,500         0            0

Darin Barker                5,688       /3/        2,188     3,500          /3/

Ann W. Bell                27,500       /3/       27,500         0            0

Nelson Bell               100,000       /3/      100,000         0            0

Larry Berman TTE
ACF Julie Novack           23,750       /3/       13,750    10,000          /3/

Larry Berman TTE
ACF Matthew Novak          33,750       /3/       13,750    20,000          /3/

Alan Bienhacker             5,695       /3/        2,195     3,500          /3/

Max Blisko                  5,500       /3/        5,500         0            0

Solomon Blisko &
Carol Blisko                5,500       /3/        5,500         0            0

Benjamin Bollag            71,932       /3/       68,750     3,182          /3/
                                                                           
Michael Bollag             83,123       /3/       68,750    14,373          /3/

Christopher                 5,688       /3/        2,188     3,500          /3/
Brothers

James & Rebecca
Burton                     33,333       /3/       33,333         0            0



                                       14
<PAGE>




Camhy, Carlinsky
& Stein, LLP              120,000       /3/      120,000         0            0

A. Eugene Case             45,430       /3/       45,430         0            0


Timothy Cherney             6,600       /3/        6,600         0            0
IRA

James Cobb &               11,000       /3/       11,000         0            0
Caren Cobb

William S. Cohen            5,500       /3/        5,500         0            0

Heln Cohn                  45,000       /3/       45,000         0            0

Congregation               44,000       /3/       44,000         0            0
Ohel Yonah

Continental Capital        32,050       /3/       32,050         0            0


Coopers Coffee, Inc.      125,000       /3/      125,000         0            0

John Corcoran/4/            5,150       /3/        4,150     1,000          /3/


Karen Ann Covais              950       /3/          950         0            0


Timothy DeTraglia/4/       40,239       /3/       13,440    26,799          /3/

Dominion Income           315,526       1.6      315,526         0            0
Management Corp.

R.R. Donnelley            100,000       /3/      100,000         0            0


Paul Dorfman                  148       /3/          148         0            0


Robert Doscher
Assoc.                     80,000       /3/       80,000         0            0


Farangis Eghbali            5,500       /3/        5,500         0            0

Glenn Egli &               11,000       /3/       11,000         0            0
Dorothy Egli, TTEE
Egli Trust


Elliot Associates           4,000       /3/        4,000         0            0


Entrepreneurial         1,142,857       5.8      571,429   571,428          2.9
Investors Ltd.

Equity Services            57,143       /3/       57,143         0            0
Ltd.                                                                        



                                       15
<PAGE>




Michael Fenton             17,438       /4/       14,438     3,000          /3/

Florence Fernandez/4/       3,000       /3/        3,000         0            0

James Flaum                12,646       /3/        8,800     3,846          /3/

B.R. Forge, Inc.           30,000       /3/       30,000         0            0

William Golberg Sign Co.   10,000       /3/       10,000         0            0

Dr.Prabhakar               39,996       /3/       39,996         0            0
Guniganti

John Hatsopoulos           22,385       /3/       22,385         0            0

Beverly Ord
Houston                     5,500       /3/        5,500         0            0

David Ivers                55,555       /3/       55,555         0            0

Jab Madison               200,000       /3/      200,000         0            0

Scott Jennings/5/           3,300       /3/        2,500       800          /3/

Harry & Rosalind           11,000       /3/       11,000         0            0
Kabo

Allan B. Kachel            11,000       /3/       11,000         0            0

Robin B. Kachel            11,000       /3/       11,000         0            0

Natalie Karp                4,000       /3/        4,000         0            0

Frances Kehoe                 475       /3/          475         0            0

KLM Private
Funding, Inc.              90,909       /3/       90,909         0            0

Harvey Kohn                87,903       /3/       44,384    43,519          /3/

Michael Konig,             33,750       /3/       33,750         0            0
PC

Raymond Kralovic,          27,500       /3/       27,500         0            0
FB0 Kralovic Trust
Ronald M. Krinick         100,580       /3/       38,500    62,080          /3/

KSH Investment
Group, Inc.                61,000       /3/       61,000         0            0

Lake Management            90,000       /3/       90,000         0            0

Barry Levine/4/           125,048       /3/       45,048    80,000          /3/




                                       16
<PAGE>





Steven Lorber               5,500       /3/        5,500         0            0

Christine Lordi/4/          2,500       /3/        2,500         0            0

Lawrence Mandelker,
as Receiver               100,000       /3/       60,000    40,000          /3/

Manhattan Bagel Company,
Inc. Creditor Trust     2,173,913      11.1    2,173,913         0            0

Lewis Mason                18,438       /3/       14,438     4,000          /3/

The Matthew Fund, N.V.     40,000       /3/       40,000         0            0

Robert & Nancy              7,700       /3/        7,700         0            0
McGuire

Douglas B. McLagan         61,000       /3/       11,000    50,000          /3/

Skip & Carla               11,000       /3/       11,000         0            0
Mendelson

Steven Meyer                2,500       /3/        2,500         0            0

David & Debbie              5,500       /3/        5,500         0            0
Morris

Kay Murcer                 22,000       /3/       22,000         0            0

Nancy Murdocco              1,200       /3/          950       250          /3/

North River Trading Co.    40,000       /3/       25,000    15,000          /3/

Julie and Jerry Novack     11,000       /3/       11,000         0            0

Matthew and Jerry Novack   11,000       /3/       11,000         0            0

Jerold Novack/4/          297,981       1.5       18,333   279,648          1.4

Phillips, Brook            50,000       /3/       50,000         0            0

Sheldon Rabin              48,400       /3/       48,400         0            0
IRA Rollover

Rahn and Bodmer            50,850       /3/       49,500     1,350          /3/

Ridgefield Coffee Company 100,000       /3/      100,000        0             0

David Rosensaft            83,055       /3/       83,055         0            0
& Debra Braverman

Steven Rubel                4,015       /3/        4,015         0            0

Morris & Elaine            27,500       /3/       27,500         0            0
Rubin

Brunelle Salamon              725       /3/          475       250          /3/

Sansone Millwork            6,000       /3/        6,000         0            0

Santonacita, Pat           50,000       /3/       20,000    30,000          /3/




                                       17

<PAGE>



Steven Schlesinger         24,200       /3/       24,200         0            0

Michael Schmerin           22,000       /3/       22,000         0            0

Shadow Capital            144,444       /3/      144,444         0            0

Schweizerische
Treuhandgasellschaft       55,556       /3/       55,556         0            0

Michael L. Shinn           11,000       /3/       11,000         0            0

Alan and Judy             228,218       1.2      210,526    17,692          /3/
Shapiro

Sinvin Realty Corp.        25,000       /3/       25,000         0            0

Darla Southworth/4/         1,500       /3/        1,500         0            0

Spectrum Signs              5,000       /3/        5,000         0            0

Robert Spira,               1,650       /3/        1,650         0            0
Trustee,Benjamin
Spira Irrev. Trust

Lawrence Stanton/4/        12,000       /3/        8,700     3,300          /4/

Paul Stark                  3,252       /3/        3,252         0            0

Cary Sucoff                89,359       /3/       44,384    44,975          /4/

Ronit Sucoff               45,000       /3/       45,000         0            0

CW Sunday                   4,400       /3/        4,400         0            0

Value Investing
Partners, Inc.             55,556       /3/       55,556         0            0

Robert Williams/4/        125,048       /3/       45,048    80,000          /4/

William, Stephan            8,000       /3/        8,000         0            0

Harold Winston             55,556       /3/       55,556         0            0

723 Food Corp.            100,000       /3/      100,000         0            0 



/1/  Includes shares purchasable under options with the Company.

/2/  Includes shares purchasable under warrants with the Company.

/3/  Less than 1%.

/4/  Employee of the Company.




                                       18
<PAGE>




                              PLAN OF DISTRIBUTION


     The sale of Shares by the  Registering  Stockholders  may be effected  from
time to time in private transactions or in the over-the-counter market at prices
related to the prevailing  prices of the Shares on the NASDAQ-NMS at the time of
the sale or at negotiated prices.  The Registering  Stockholders may effect such
transactions  by  selling  to or through  one or more  broker-dealers,  and such
broker-dealers may receive  compensation in the form of underwriting  discounts,
concessions or commissions  from the Registering  Stockholders.  The Registering
Stockholders  and any  broker-dealers  that  participate in the distribution may
under certain circumstances be deemed to be "underwriters" within the meaning of
the Securities Act, and any commissions  received by such broker-dealers and any
profits  realized  on  the  resale  of  Shares  by  them  may  be  deemed  to be
underwriting discounts and commissions under the Securities Act. The Company and
the Registering  Stockholders may agree to indemnify such broker-dealers against
certain  liabilities,   including  liabilities  under  the  Securities  Act.  In
addition,  the  Company  has  agreed to  indemnify  certain  of the  Registering
Stockholders  with respect to the Shares of Common Stock offered  hereby against
certain liabilities, including certain liabilities under the Securities Act.


     To the extent required under the Securities Act, a supplemental  Prospectus
will be  filed,  disclosing  (a) the  name of any such  broker-dealers,  (b) the
number of shares  involved,  (c) the price at which such  shares are to be sold,
(d)  the  commissions   paid  or  discounts  or  concessions   allowed  to  such
broker-dealers,  where applicable,  (e) that such broker-dealers did not conduct
any investigation to verify the information set out or incorporated by reference
in this  Prospectus,  as  supplemented,  and (f)  other  facts  material  to the
transaction.

     Each Registering Stockholder may be subject to applicable provisions of the
Exchange  Act and the  rules  and  regulations  thereunder,  including,  without
limitation,  Regulation M, which provisions may limit the timing of purchases of
any of the securities by the Registering Stockholders.

     There is no assurance that any of the  Registering  Stockholders  will sell
any of the Shares.

     The  Company  has agreed to pay  certain  costs and  expenses  incurred  in
connection with the  registration of the Shares offered hereby,  except that the
Registering  Stockholders  shall be  responsible  for all  selling  commissions,
transfer taxes and related charges in connection with the offer and sale of such
Shares.

     The Company  proposes to keep the  registration  statement  relating to the
offering and sale by the  Registering  Stockholders  of the Shares  continuously
effective  until  such date as such  Shares may be resold  without  registration
under the provisions of the Securities Act, under Rule 144 thereof or otherwise,
but the Company may, at such time as it determines,  file an amendment to remove
any unsold Shares.




                                       19
<PAGE>




DESCRIPTION OF CAPITAL STOCK


     The authorized  capital stock of the Company consists of 20,000,000  shares
of Common  Stock,  $0.001 par value,  and 2,000,000  shares of Preferred  Stock,
$0.001 par value.  As of December  8, 1998  19,620,277  shares of Common  Stock,
including certain shares to be issued to certain Registering  Stockholders,  and
55.5 shares of Series B Preferred Stock were outstanding.



COMMON STOCK

     The  holders  of  Common  Stock are  entitled  to one vote per share on all
matters  to be  voted  on by  stockholders  and are  entitled  to  receive  such
dividends,  if  any,  as may be  declared  from  time-to-time  by the  Board  of
Directors  from  funds  legally  available  therefor,  subject  to the  dividend
preferences of the Preferred  Stock,  if any. Each member of the Company's Board
of  Directors  stands for  election  at each  annual  meeting  of the  Company's
stockholders.  Upon  liquidation or  dissolution of the Company,  the holders of
Common  Stock  are  entitled  to  share  ratably  in all  assets  available  for
distribution  after payment of liabilities  and  liquidation  preferences of the
Preferred Stock, if any. Holders of Common Stock have no preemptive  rights,  no
cumulative  voting  rights and no rights to convert  their Common Stock into any
other  securities.  Any action taken by holders of Common Stock must be taken at
an  annual or  special  meeting  and may not be taken by  written  consent.  The
outstanding  shares of Common  Stock are,  and the shares of Common  Stock to be
outstanding  upon  the  completion  of the  offering  will  be,  fully  paid and
nonassessable.

PREFERRED STOCK



     The  Company's  authorized  capital  stock  includes  2,000,000  shares  of
Preferred Stock,  $.001 par value per share. As of December 8, 1998, the Company
had no shares of Preferred Stock outstanding  except for 55.5 shares of Series B
Preferred Stock described  below.  The Board of Directors of the Company has the
authority,  without shareholder approval, to issue the Preferred Stock in one or
more series and to fix the relative rights and preferences thereof. The terms of
such  Preferred  Stock could  include the right to vote,  separately or with any
other series of Preferred  Stock,  on any  proposed  amendment to the  Company's
Certificate of Incorporation or any other proposed  corporate action,  including
business combinations and other transactions. Such rights could adversely affect
the voting power of the holders of Common Stock. In addition, the ability of the
Company to issue the authorized but unissued  shares of Preferred Stock could be
utilized to impede a change in control of the Company.



SERIES B PREFERRED STOCK

     The Series B Preferred Stock ranks: (i) junior to any other class or series
of capital stock of the Company  hereafter created  specifically  ranking by its
terms  senior to the  Series B  Preferred  Stock  (collectively,  the  "Senior B
Securities");  (ii) prior to all the Common  Stock;  (iii) prior to any class or
series of  capital  stock of the  Company  hereafter  created  not  specifically
ranking by its terms  senior to or on parity with any Series B  Preferred  Stock
(collectively with the Common Stock, "Junior B Securities"); (iv) on parity with
any  class  or  series  of  capital  stock  of  the  Company  hereafter  created
specifically  ranking by its terms on parity with the Series B  Preferred  Stock
("Parity  B  Securities")  in  each  case as to  distributions  of  assets  upon
liquidation,  dissolution  or winding up of the  Company,  whether  voluntary or


                                       20
<PAGE>


involuntary.

     The Series B Preferred  Stock bears no dividends  and the holders of shares
of Series B Preferred  Stock shall not be entitled to receive  dividends  on the
Series B Preferred Stock.

     In the event of any liquidation,  dissolution or winding up of the Company,
either  voluntary or involuntary,  the Holders of Series B Preferred Stock shall
be entitled  to receive,  immediately  after any  distributions  to the Senior B
Securities  required  by  the  Company's  Certificate  of  Incorporation  or any
certificate  of  designation,  and prior in  preference to any  distribution  to
Junior B Securities but in parity with any  distribution to Parity B Securities,
an amount per share  equal to the sum of (i)  $11,800  (the  "Original  Series B
Issue Price") for each outstanding share of Series B Preferred Stock and (ii) an
amount  equal to eight  percent  (8%) of the  Original  Series B Issue Price per
annum (the "Series B Premium")  for the period that has passed since the date of
issuance (the "Issue Date") of Series B Preferred Stock by the Company.

     Each record  Holder of Series B Preferred  Stock shall be entitled  (at the
times and in the amounts set forth below) and subject to the Company's  right of
redemption  under  certain  circumstances  to convert  whole or (if necessary to
convert the maximum amount  allowable)  fractional  shares of Series B Preferred
Stock as follows.  Beginning on the first day  following  the  termination  of a
six-month lock-up period (the "Initial  Conversion  Gate"),  each Holder accrued
the right to convert  into  Common  Stock up to 20% of the  aggregate  number of
shares of Series B Preferred  Stock  issued to such  Holder,  and for each month
that expires  thereafter,  Holder shall accrue (the "Accrual Rate") the right to
convert an additional  20% of the shares of the Series B Preferred  Stock issued
to such Holder (the number of shares that may be converted  at any time,  in the
aggregate, is herein referred to as the "Conversion Quota"), all at the Series B
Conversion  Rate (as  defined  below).  In the event that  Holder  elects not to
convert its full Conversion Quota during any month, the unconverted amount shall
be carried forward and added to the Conversion Quota. Each Holder may, from time
to time, convert any portion of the Conversion Quota; provided, however, that in
no event shall  Holder  convert  during any month more than 25% of the shares of
Series B Preferred Stock issued to Holder.  The Initial Conversion Gate and each
subsequent  one month  period  referenced  above  are  hereinafter  referred  to
singularly as a Conversion  Gate. At the applicable  Conversion  Gate and at any
time  thereafter,  the  percentage  of Series B Preferred  Stock  issued to such
Holder which is available for conversion as set forth above is convertible  into
that  number of  fully-paid  and  non-assessable  shares of Common  Stock of the
Company  calculated in accordance with a formula set forth in the Certificate of
Designation of Series B Preferred Stock (the "Series B Conversion Rate").

     The  Holders  of  the  Series  B  Preferred  Stock  have  no  voting  power
whatsoever, except as provided by Delaware Law.

WARRANTS


     As of December 8, 1998,  the Company had 907,927  warrants  outstanding  to
purchase Common Stock.  These warrants have exercise prices ranging from $0.01 -
$9.00 per share and have terms ranging from 5 to 10 years.




                                 TRANSFER AGENT

     The transfer  agent for the Common Stock is American Stock Transfer & Trust


                                       21
<PAGE>


Company. The address and telephone number of the transfer agent are:

                              American Stock Transfer & Trust Company
                              40 Wall Street
                              New York, NY 10005
                              (718) 921-8261


                                  LEGAL MATTERS


     Certain legal matters in  connection  with the Common Stock offered  hereby
will be passed upon for the Company by  Hollenberg  Levin  Solomon Ross Belsky &
Daniels, LLP, Garden City, New York.



                                     EXPERTS

     The financial  statements  of the Company for the years ended  December 29,
1996 and December 28, 1997 incorporated in this Prospectus by reference from the
Company's  Form  10-KSB,  as filed  with the SEC on April  13,  1998,  have been
audited by Arthur Andersen LLP, independent public accountants,  as indicated in
their report with respect thereto,  and are incorporated herein in reliance upon
the authority of said firm as experts in accounting  and auditing in giving said
report.


                      DISCLOSURE OF COMMISSION POSITION ON
                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Registrant's Certificate of Incorporation limits, to the maximum extent
permitted  by Delaware  Law, the  personal  liability of directors  for monetary
damages  for  breach  of  their  fiduciary   duties  as  directors  (other  than
liabilities arising from acts or omissions which involve intentional misconduct,
fraud or knowing  violations of law or the payment of distributions in violation
of Delaware Law). The  Certificate of  Incorporation  provides  further that the
Company  shall  indemnify  to the fullest  extent  permitted by Delaware Law any
person made a party to an action or  proceeding  by reason of the fact that such
person was a director, officer, employee or agent of the Company. Subject to the
Company's  Certificate  of  Incorporation,  the Bylaws  provide that the Company
shall  indemnify  directors  and officers for all costs  reasonably  incurred in
connection with any action, suit or proceeding in which such director or officer
is made a party by virtue  of his or her being an  officer  or  director  of the
Company  except where such director or officer is finally  adjudged to have been
derelict in the performance of his or her duties as such director or officer.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors,  officers and controlling  persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion of the  Commission  such  indemnification  is against public
policy as expressed in the Securities Act and is, therefore, unenforceable.



                                       22
<PAGE>

     No dealer,  salesman or any other  person has been  authorized  to give any
information or to make any  representations  other than those  contained in this
Prospectus,  and, if given or made, such information or representations must not
be relied on as having been authorized by the Company.  This Prospectus does not
constitute an offer to sell or a solicitation  of an offer to buy, by any person
in any  jurisdiction  in which it is unlawful for such person to make such offer
or  solicitation.  Neither  the  delivery  of this  Prospectus  nor  any  offer,
solicitation or sale made  hereunder,  shall under any  circumstances  create an
implication that the information  herein is correct as of nay time subsequent to
the date of the Prospectus.


- --------------------------------------------------------------------------------

                                TABLE OF CONTENTS


                                                                            PAGE
                                                                            ----


AVAILABLE INFORMATION .................................................       2
INCORPORATION OF CERTAIN
  DOCUMENTS BY REFERENCE ..............................................       2
FORWARD-LOOKING STATEMENTS ............................................       3
PROSPECTUS SUMMARY ....................................................       4
RISK FACTORS ..........................................................       5
THE COMPANY ...........................................................      10
ACQUISITION OF              
  MANHATTAN BAGEL COMPANY INC. ........................................      11
USE OF PROCEEDS .......................................................      13
REGISTERING STOCKHOLDERS ..............................................      13
PLAN OF DISTRIBUTION ..................................................      19
DESCRIPTION OF CAPITAL STOCK ..........................................      20
TRANSFER AGENT ........................................................      21
LEGAL MATTERS .........................................................      22
EXPERTS ...............................................................      22
DISCLOSURE OF COMMISSION POSITION
  ON INDEMNIFICATION FOR             
  SECURITIES ACT LIABILITIES ..........................................      22

                                6,512,750 SHARES


                               NEW WORLD COFFEE &
                                  BAGELS, INC.


                                  COMMON STOCK



                                   ----------

                                   PROSPECTUS

                                   ----------




                                                      December 14, 1998

Until January 23, 1999 (40 days from the date of this  Prospectus),  all dealers
that effect  transactions in these  securities,  whether or not participating in
this offering,  may be required to deliver a prospectus.  This is in addition to
the dealers'  obligation to deliver a prospectus when acting as underwriters and
with respect to their unsold allotments or subscriptions.




                                       23



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission