NEW WORLD COFFEE MANHATTAN BAGEL INC
S-3, 1999-08-27
EATING PLACES
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AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 27, 1999
                                         REGISTRATION NO. ____________



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                    New World Coffee - Manhattan Bagel, Inc.
             (Exact name of registrant as specified in its charter)

           Delaware                                    13-3690261
(State or other jurisdiction of                     (I.R.S. Employer
incorporation or organization)                      Identification No.)

                             246 Industrial Way West
                           Eatontown, New Jersey 07724
                                 (732) 544 0155
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)


                                 R. Ramin Kamfar
                             Chief Executive Officer
                             246 Industrial Way West
                           Eatontown, New Jersey 07724
                                 (732) 544 0155
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                             Stuart M. Sieger, Esq.
                               Seth I. Rubin, Esq.
                    Ruskin, Moscou, Evans & Faltischek, P.C.
                              170 Old Country Road
                                Mineola, NY 11501
                                 (516) 663-6600



<PAGE>


     APPROXIMATE  DATE OF COMMENCEMENT OF PROPOSED SALE TO PUBLIC:  FROM TIME TO
TIME AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.

     IF THE ONLY  SECURITIES  BEING  REGISTERED  ON THIS FORM ARE BEING  OFFERED
PURSUANT TO DIVIDEND OR INTEREST  REINVESTMENT PLANS, PLEASE CHECK THE FOLLOWING
BOX.[ ]

     IF ANY OF THE SECURITIES BEING REGISTERED ON THIS FORM ARE TO BE OFFERED ON
A DELAYED OR CONTINUOUS  BASIS  PURSUANT TO RULE 415 UNDER THE SECURITIES ACT OF
1933, OTHER THAN SECURITIES OFFERED ONLY IN CONNECTION WITH DIVIDEND OR INTEREST
REINVESTMENT PLANS, CHECK THE FOLLOWING BOX. [X]

     IF THIS FORM IS FILED TO  REGISTER  ADDITIONAL  SECURITIES  FOR AN OFFERING
PURSUANT TO RULE 462(b) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX
AND LIST  THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER  OF THE  EARLIER
EFFECTIVE REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

     IF THIS FORM IS A  POST-EFFECTIVE  AMENDMENT  FILED PURSUANT TO RULE 462(c)
UNDER THE  SECURITIES  ACT,  CHECK THE FOLLOWING BOX AND LIST THE SECURITIES ACT
REGISTRATION  STATEMENT NUMBER OF THE EARLIER EFFECTIVE  REGISTRATION  STATEMENT
FOR THE SAME OFFERING.[]

     IF DELIVERY OF THE  PROSPECTUS  IS EXPECTED TO BE MADE PURSUANT TO RULE 434
UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX. [ ]

                        CALCULATION OF REGISTRATION FEES
<TABLE>
<CAPTION>

- ------------------------------ ----------------------------- ----------------------------- -----------------------------
<S>                            <C>                           <C>                           <C>
Title of each class of         Amount to be registered       Proposed maximum offering     Proposed maximum aggregate
securities to be registered                                  price per share (1)           offering price (1)
- ------------------------------ ----------------------------- ----------------------------- -----------------------------
Common Stock, $0.001 par       500,000 shares                $1.9375                       $270
value
- ------------------------------ ----------------------------- ----------------------------- -----------------------------
</TABLE>


     (1)  Estimated  solely for  purpose of  calculating  the  registration  fee
pursuant  to Rule  457(c)  on the  basis of the  closing  price per share of the
Common Stock reported on the NASDAQ-NMS on August 24, 1999, which was $1.9375.


     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE  ON SUCH  DATE  AS THE  SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SUCH SECTION 8(a), MAY DETERMINE.



<PAGE>


                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.
                     Cross Reference Sheet Showing Location
                          in Prospectus of Information
                          Required by Items of Form S-3
<TABLE>
<CAPTION>

          Item and Heading                                          Location in Prospectus
          ----------------                                          ----------------------

<S>       <C>                                                       <C>
1.        Forepart of the Registration Statement and                Outside Front Cover Page
          Outside Cover Page of Prospectus
2.        Inside Front and Outside Back Cover Pages of              Inside Front and Outside Back Cover Pages of
          Prospectus                                                Prospectus
3.        Summary Information, Risk Factors and Ratio of            Summary of Prospectus; Risk Factors
          Earnings to Fixed Charges
4.        Use of Proceeds                                           Not Applicable
5.        Determination of Offering Price                           Outside Front Cover Page
6.        Dilution                                                  Not Applicable
7.        Registering Stockholders                                  Registering Stockholders
8.        Plan of Distribution                                      Plan of Distribution
9.        Description of Securities to be Registered                Description of Capital Stock
10.       Interest of Named Experts and Counsel                     Legal Matters; Experts
11.       Material Changes
12.       Incorporation of Certain Information                      Incorporation of Certain Information by Reference
13.       Disclosure of Commission Position on                      Disclosure of Commission Position on
          Indemnification for Securities Act Liabilities            Indemnification for Securities Act Liabilities
14.       Other Expenses of Issuance and Distribution               Other Expenses of Issuance and Distribution
15.       Indemnification of Officers and Directors                 Indemnification of Directors and Officers
16.       Exhibits                                                  Exhibits
17.       Undertakings                                              Undertakings
</TABLE>



<PAGE>



                  SUBJECT TO COMPLETION, DATED AUGUST ___, 1999

                                   PROSPECTUS

                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

       500,000 SHARES OF COMMON STOCK OFFERED BY REGISTERING STOCKHOLDERS

     This is an  offering of up to 500,000  shares of Common  Stock of New World
Coffee  -  Manhattan  Bagel,  Inc.(the  "Company")  solely  by  the  Registering
Stockholders  named heretofore issued to them. The Registering  Stockholders may
be  deemed  to be  underwriters  when  they  sell  their  shares.  See  "Plan of
Distribution."

     The Company will pay certain costs and expenses incurred in connection with
the  registration of the shares of Common Stock ("Shares")  offered hereby,  but
the Registering  Stockholders shall be responsible for all selling  commissions,
transfer taxes and related charges in connection with the offer and sale of such
Shares. See "Plan of Distribution." The Company  anticipates  incurring expenses
totaling  approximately  $10,000 payable in connection with the  registration of
the shares.

     The Common  Stock of the Company,  par value $.001 per share,  is traded on
the NASDAQ  National  Market  System  ("NASDAQ-NMS")  under the symbol NWCI.  On
August 24,  1999 the closing  sale price of the  Company's  Common  Stock on the
NASDAQ-NMS was $1.9375 per share. The Registering Stockholders may sell all or a
portion  of  the  Shares  offered  hereby  in  private  transactions  or in  the
over-the-counter market at prices related to the prevailing prices of the Shares
on the NASDAQ-NMS at the time of sale. Any securities covered by this Prospectus
which qualify for sale pursuant to Rule 144 under the Securities Act may be sold
by a  Registering  Stockholders  under Rule 144  rather  than  pursuant  to this
Prospectus. See "Plan of Distribution."

     INVESTING  IN THE COMMON  STOCK  INVOLVES A HIGH DEGREE OF RISK.  SEE "RISK
FACTORS" BEGINNING ON PAGE 5.

     NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION  NOR ANY STATE  SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

     THE INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  WE
MAY NOT SELL THESE SECURITIES  UNTIL THE  REGISTRATION  STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO  SELL  THESE  SECURITIES  AND IT IS NOT  SOLICITING  AN  OFFER  TO BUY  THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.

                    THE DATE OF THIS PROSPECTUS IS _________.


<PAGE>


                              AVAILABLE INFORMATION

     The Company is subject to the informational  requirements of the Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in  accordance
therewith  files  reports,  proxy  statements,  and other  information  with the
Securities and Exchange  Commission (the  "Commission" or "SEC").  Such reports,
proxy  statements,  and other  information filed by the Company can be inspected
and copied, at the prescribed  rates, at the public reference  facilities of the
Commission at Room 1024,  Judiciary Plaza, 450 Fifth Street,  N.W.,  Washington,
D.C.  20549,  and at the Northeast  Regional  Office of the  Commission at Seven
World  Trade  Center,  Suite 1300,  New York,  New York 10048 and at the Midwest
Regional Office of the Commission at Citicorp  Center,  500 West Madison Street,
Suite 1400, Chicago,  Illinois 60661-2511.  Copies may be obtained at prescribed
rates from the Public  Reference  Section of the Commission at 450 Fifth Street,
N.W., Washington,  D.C. 20549. The Commission maintains a Web site that contains
reports,  proxy and information  statements and other information  regarding the
Company that is filed electronically with the Commission and the address of such
Web site is www.sec.gov.

     The  Company  has  filed  with  the  Commission  in   Washington,   D.C.  a
Registration  Statement on Form S-3 (together with all amendments  thereto,  the
"Registration Statement"),  under the Securities Act, with respect to the shares
of Common  Stock  offered  hereby.  This  Prospectus  does not  contain  all the
information  set  forth  in the  Registration  Statement  and the  exhibits  and
schedules  filed  therewith,  certain  portions  of which  have been  omitted as
permitted  by  the  rules  and  regulations  of  the  Commission.   For  further
information  with  respect to the Company and the Common Stock  offered  hereby,
reference is hereby made to the  Registration  Statement and to the exhibits and
schedules filed therewith. Statements contained in this Prospectus regarding the
contents of any  contract  or other  document  referred  to are not  necessarily
complete and, in each  instance,  reference is made to the copy of such contract
or other document filed as an exhibit to the Registration  Statement,  each such
statement being deemed to be qualified in its entirety by such reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  following  documents  of the  Company  that have been  filed  with the
Commission are hereby  incorporated by reference in this Prospectus:  (a) Annual
Report on Form 10-KSB for the fiscal year ended December 25, 1998; (b) Quarterly
Report on Form 10-QSB for the  quarters  ended March 28, 1999 and June 27, 1999;
(c)  Report on Form 8-K  dated  February  8, 1999 and June 14,  1999 and (d) all
documents subsequently filed by the Registrant (see below).

     All documents filed by the Company pursuant to Section 13(a),  13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
the  termination  of the  offering of the Common Stock  offered  hereby shall be
deemed to be  incorporated  by  reference  in this  Prospectus  and to be a part
thereof  from the  respective  dates of filing  such  documents.  Any  statement
contained in a document incorporated by reference shall be deemed to be modified
or superseded for purposes of this  Prospectus to the extent that a statement in
this Prospectus or in any subsequently filed document which also is or is deemed
to be  incorporated  by reference  herein modifies or supersedes such statement.
Any  statement  so  modified  or  superseded  shall not be deemed,  except as so
modified or superseded, to constitute a part of this Prospectus.

     The Company will provide  without  charge to each person who receives  this
Prospectus,  upon written or oral  request of such person,  a copy of any of the
information that was incorporated by reference in this Prospectus (not including
exhibits  to the  information  that is  incorporated  by  reference  unless  the
exhibits are themselves specifically  incorporated by reference).  Such requests
should be made to Mr.  Jerold  Novack,  Chief  Financial  Officer,  at New World
Coffee - Manhattan Bagel, Inc., 246 Industrial Way West,  Eatontown,  New Jersey
07724, (732) 544-0155.

                           FORWARD-LOOKING STATEMENTS

     Certain   statements  in  this   Prospectus   constitute   "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995  (the  "Reform  Act").  The  words  "forecast",  "estimate",  "project",
"intent",  "expect",  "should", and similar expressions are intended to identify
forward-looking  statements.  Such forward-looking  statements involve known and
unknown  risks,  uncertainties  and other  factors  which  may cause the  actual
results,  performance,  or achievements  of New World Coffee - Manhattan  Bagel,
Inc. ("New World" or the  "Company") to be materially  different from any future
results,   performance   or   achievements,   expressed   or   implied  by  such
forward-looking statements.

     The Company is dependent  upon the success of existing  and new  franchised
and Company-owned  stores and alternative  distribution  outlets; the success of
the Company  and its master  franchisees  in getting new stores or other  retail
locations  opened;  the  ability of the Company  and its master  franchisees  to
attract new qualified franchisees;  of which there can be no assurance, and such
other factors as competition, commodity pricing and economic conditions.

     The opening and success of stores will depend on various factors, including
the availability of suitable store sites and the negotiation of acceptable lease
terms for new locations, the ability of the Company or its franchisees to obtain
construction and other necessary permits in a timely manner, the ability to meet
construction  schedules,  the financial and other  capabilities of the Company's
franchisees  and  master  franchisees,  competition  and  general  economic  and
business  conditions.  The Company's  business is subject to changes in consumer
taste, national, regional and local economic conditions,  demographic trends and
the type, number and location of competing businesses. Competition is increasing
significantly  with an increasing number of national,  regional and local stores
competing for franchisees and store locations as well as customers.

     The  Company's  future  results may also be  negatively  impacted by future
pricing of the key  ingredients  for its frozen bagel dough,  cream  cheeses and
coffee  beverages.  The  success  of  sales  units in  alternative  distribution
locations, including convenience stores, supermarkets,  military bases and other
non-traditional  locations,  will depend,  in addition to the factors  affecting
traditional  franchisee and Company-owned stores, on the consumer traffic at the
locations in which they are located.

     The opening  and  remodeling  of stores,  as well as opening of sales units
within  alternative  locations,  may be subject to potential  delays  caused by,
among other things,  permits,  weather, the delivery of equipment and materials,
and the availability of labor.


                               PROSPECTUS SUMMARY

     The  following  summary is qualified  in its entirety by the more  detailed
information and financial statements appearing elsewhere in this Prospectus.

     The Company

     The Company is the one of the largest  franchisers of coffee bars and bagel
bakeries in the United  States.  It operates and franchises  coffee bars,  bagel
bakeries  and  integrated  coffee  bar/bagel   bakeries  in  18  states  in  the
Northeastern,  Southeastern and Southwestern United States and  internationally.
The first  Company-owned  New World  Coffee  store  opened in 1993 and the first
franchised  New  World  Coffee  store  opened  in 1997.  At June 27,  1999,  the
Company's retail system consisted of  approximately  ____ stores,  including ___
Company-owned  and ___ franchised and licensed stores.  The Company acquired the
stock of Manhattan  Bagel  Company,  Inc. - Debtor in Possession on November 24,
1998,  resulting  in the  addition of 6  Company-owned  and 285  franchised  and
licensed Manhattan Bagel stores.

     The Company is  vertically  integrated  with bagel  dough and cream  cheese
manufacturing plants in Eatontown, NJ and Los Angeles, CA, and a coffee roasting
plant in Branford,  CT. The Company's products are sold to franchised,  licensed
and   Company-owned   stores   as  well  as  to   wholesale,   supermarket   and
non-traditional outlets.

     The Company is a Delaware corporation and was organized in November 1992.


     The Offering
<TABLE>
<CAPTION>

<S>                                                <C>
Securities Offered..........................       ------------------ shares of Common Stock solely
                                                   by the Registering Stockholders

Shares to be outstanding after the offering.       ------------------ shares


NASDAQ/NMS Symbol...........................       NWCI

Risk Factors................................       See "Risk Factors" below

</TABLE>


<PAGE>



                                  RISK FACTORS

     Each  prospective  investor should carefully  consider,  in addition to the
other  information  contained in this Prospectus,  the following  information in
evaluating the Company and its business before making an investment decision.

     1. HISTORY OF  OPERATING  LOSSES.  The Company has been in existence  since
October 1992 and opened its first  specialty  coffee cafe in February  1993.  To
date,  the  Company has not had net income for any fiscal  year.  For the fiscal
year ended  December  25,  1998,  the Company had a net loss of  $7,491,610.  At
December 28, 1998, the Company had an accumulated  deficit of  $24,770,496.  The
Company has reported  earnings for the six months ended June 27, 1999. There can
be no assurance  that the Company will  continue to be profitable in the future.
The  securities  offered hereby are highly  speculative  and should be purchased
only by persons who can afford to lose their investment.

     2. NEED FOR  ADDITIONAL  FINANCING.  In order to achieve and  maintain  the
Company's anticipated growth rate, including acquisitions, geographic expansions
and in order to make future debt  payments,  the Company  believes that it will,
from time to time,  have to obtain bank  financing  or sell  additional  debt or
equity  (or  hybrid)  securities  in public  and  private  financings.  Any such
financing could dilute the interests of investors in this offering. There can be
no assurance that any such  additional  financing will be available or, if it is
available,  that  it  will  be in such  amounts  and on  such  terms  as will be
satisfactory to the Company.  The Company has no present lines of credit or bank
financing.

     3. GROWTH  THROUGH  FRANCHISING.  The Company is  committed to grow through
franchising.  As of  June  28,  1999  there  were  ___  Company-owned  and  ____
franchised  stores in operation.  Achievement of the Company's  expansion  plans
will depend upon its ability to: (i) select,  and compete  successfully  in, new
markets;  (ii) obtain suitable sites at acceptable  costs in highly  competitive
real estate markets;  (iii) hire,  train, and retain qualified  personnel;  (iv)
attract  and retain  qualified  franchisees;  (iv)  integrate  new  stores  into
existing  distribution,  inventory  control,  and information  systems;  and (v)
maintain  quality  control.  The Company will incur start-up costs in connection
with entering new markets, primarily associated with recruiting and training new
regional  management  and their  support  staff.  In  addition,  the  opening of
additional  stores  in  current  markets  could  have the  effect  of  adversely
impacting  sales at certain of the Company's  existing  stores.  There can be no
assurance that the Company will achieve its planned expansion goals,  manage its
growth  effectively,  or operate its  existing  and new stores  profitably.  The
failure of the Company to achieve its expansion  goals on a timely basis,  if at
all,  manage  its  growth  effectively  or  operate  existing  or any new stores
profitably  would have a material  adverse  effect on the  Company's  results of
operations and financial position.

     The Company will rely in part upon its  franchisees and the manner in which
they  operate  their  stores to develop  and  promote  the  Company's  business.
Although the Company has developed  criteria to evaluate and screen  prospective
franchisees,  there can be no assurance that  franchisees will have the business
acumen or financial resources necessary to operate successful  franchises of the
Company  in their  franchise  areas.  The  failure  of  franchisees  to  operate
franchises successfully could have a material adverse effect on the Company, its
reputation, the Company's name and its other prospective franchisees.

     4. RELIANCE ON KEY PERSONNEL.  The Company's success will depend to a large
degree  upon the  efforts  and  abilities  of its  officers  and key  management
employees,  particularly R. Ramin Kamfar, the Company's Chief Executive Officer,
Sanford Nacht, the Company's President and Jerold E. Novack, the Company's Chief
Financial Officer.  The loss of the services of one or more of its key employees
could have a material adverse effect on the Company's  business prospects and/or
potential  earning  capacity.  The  Company  has  entered  into  employment  and
non-competition agreements with each of its executive officers.

     5.  COMPETITION.  The market for specialty coffees is fragmented and highly
competitive,  and competition is increasing substantially.  The Company's coffee
beverages  compete  directly  against all restaurant  and beverage  outlets that
serve coffee and a growing number of espresso  stands,  carts,  and stores.  The
Company's whole bean coffees compete directly against  specialty coffees sold at
retail through  supermarkets  and a growing  number of specialty  coffee stores.
Both  the  Company's  whole  bean  coffees  and  its  coffee  beverages  compete
indirectly  against  all other  brands on the  market.  The coffee  industry  is
dominated by several large companies such as Kraft General Foods,  Inc., Proctor
& Gamble  Co.,  and Nestle,  S.A.,  many of which have begun  marketing  gourmet
coffee  products.  While the market for specialty  gourmet coffee stores remains
fragmented,  the Company  competes  directly with the market leader,  Starbucks,
among   others.   Starbucks  is  rapidly   expanding   geographically   and  has
substantially greater financial, marketing and other resources than the Company.
Other competitors,  some of which may have greater financial and other resources
than the  Company,  may also enter the  markets in which the  Company  currently
operates or intends to expand.

     The  Company's  bagel  products  compete  directly  against  all bakery and
restaurant   outlets  that  serve  bagels,   including  the  bakery  section  of
supermarkets,  and a growing number of bagel bakeries.  Although  competition in
the bagel market is  fragmented,  the Company  competes  and, in the future will
increasingly  compete with Einstein/Noah  Bagel Corp., a Colorado based retailer
with over 530 stores,  and Bruegger's Bagels, a Vermont based retailer with over
300  stores.  In  addition  to  current  competitors,  one  or  more  new  major
competitors  with  substantially  greater  financial,  marketing,  and operating
resources  than the  Company  could  enter the  market  at any time and  compete
directly against the Company. In addition, in virtually every major metropolitan
area in which the  Company  operates  or  expects  to enter,  local or  regional
competitors already exist.

     The Company competes against other specialty  retailers and restaurants for
store  sites,  and there can be no  assurance  that  management  will be able to
continue to secure  adequate sites at acceptable  rent levels.  The Company will
also face  competition from franchisors in its industry and other industries for
the sale of franchises,  many of which have substantially  greater financial and
technical  resources,  marketing  capabilities  and experience than the Company.
There can be no assurance that the Company will be able to compete  successfully
against these competitors in securing desirable franchisees.

     6. GEOGRAPHIC CONCENTRATION;  FLUCTUATIONS IN REGIONAL ECONOMIC CONDITIONS.
Even following the acquisition by the Company of Manhattan Bagel Company,  Inc.,
many of the Company's stores are currently  located in the  northeastern  United
States.  As a result,  the Company's  success will depend,  among other matters,
upon factors  affecting general economic  conditions and discretionary  consumer
spending in this region. Any economic downturn or reduction in consumer spending
in this region could have a material adverse effect on the Company.

     7. SEASONAL FLUCTUATIONS AND QUARTERLY OPERATING RESULTS. Historically, the
Company's operations have been seasonal, with the lowest sales and profitability
occurring  in the first  quarter,  reflecting  decreased  traffic as a result of
inhospitable  winter weather and fewer daylight hours. The Company's  results of
operations  may also fluctuate from quarter to quarter in the future as a result
of the amount and timing of sales contributed by new and acquired stores and the
integration of new stores into the  operations of the Company,  as well as other
factors  including  marketing  programs.  The  addition of a large number of MBC
stores may  significantly  affect  results of operations on a quarter by quarter
basis.

     8.  FLUCTUATIONS  IN  AVAILABILITY  AND COST OF GREEN  COFFEE.  The Company
depends upon both its outside  brokers and its direct contacts with exporters in
countries  of origin for the supply of a primary  raw  material,  green  coffee.
Coffee is the world's second  largest traded  commodity and its supply and price
are  subject to  volatility  beyond the  control or  influence  of the  Company.
Although  most  coffee  trades in the  commodity  market,  coffee of the quality
sought by the  Company  tends to trade on a  negotiated  basis at a  substantial
premium above commodity coffee pricing,  depending upon the supply and demand at
the time of  purchase.  Supply and price can be affected by multiple  factors in
the producing countries,  including weather, political, and economic conditions.
In addition,  green  coffee  prices have been  affected in the past,  and may be
affected  in  the  future,   by  the  actions  of  certain   organizations   and
associations,  such as the International  Coffee Organization or the Association
of Coffee Producing  Countries,  that have  historically  attempted to establish
commodity  prices of green coffee through  agreements  creating export quotas or
restricting  coffee  supplies  worldwide.  No  assurance  can be given that such
organizations  (or others) will not succeed in raising green coffee  prices,  or
that,  if so, the Company will be able to maintain its gross  margins by raising
its prices to its  customers.  Increases in the price of green  coffees,  or the
unavailability  of adequate  supplies of green coffees of the quality  sought by
the Company, whether due to the failure of its suppliers to perform,  conditions
in the coffee-producing  countries, or otherwise,  could have a material adverse
effect on the Company's results of operations.

     To mitigate the risks  associated  with  increases in coffee  prices and to
allow greater predictability in the prices the Company pays for its coffees over
extended periods of time, the Company typically enters into fixed-price purchase
commitments  for a portion  of its green  coffee  requirements.  There can be no
assurance that these  activities will  successfully  protect the Company against
the  risks of  increases  in coffee  prices or that they will not  result in the
Company's  payment of substantially  more for its supply of coffee than it would
have been required to pay absent such activities.

     9.   AUTHORIZATION  OF  PREFERRED  STOCK.  The  Company's   Certificate  of
Incorporation authorizes the issuance of preferred stock with such designations,
rights and  preferences as may be determined  from time to time by the Company's
Board of Directors.  Accordingly,  the Board of Directors is empowered,  without
stockholder  approval,  to issue  preferred  stock with  dividend,  liquidation,
conversion, voting or other rights which could adversely affect the voting power
or other  rights of the  holders  of the Common  Stock.  Pursuant  thereto,  the
Company,  at June 27,  1999,  had  ____  shares  of  Series  B  Preferred  Stock
outstanding.  Issuance of the preferred  stock could be utilized,  under certain
circumstances,  as a method of discouraging,  delaying or preventing a change in
control of the Company.  Although the Company has no present  intention to issue
additional new shares of its preferred stock, there can be no assurance that the
Company will not do so in the future.

     10.  ABSENCE OF CASH  DIVIDENDS.  The Company has paid no cash dividends on
any of its shares of capital  stock since its  inception and at the present time
does not  anticipate  paying  dividends on the Common  Stock in the  foreseeable
future.  Any  future  dividends  will  depend on the  earnings,  if any,  of the
Company, its financial requirements, contractual commitments and other factors.

     11. IMPACT OF  GOVERNMENTAL  REGULATION ON THE  COMPANY'S  OPERATIONS.  The
Company's  operations  and  properties  are  subject  to  regulation  by various
federal,  state, and local government  entities and agencies.  The operations of
the  Company's  facilities  are  subject to various  federal,  state,  and local
environmental laws and workplace  regulations,  including but not limited to the
Occupational  Safety and Health Act, the Fair Labor Standards Act, the Clean Air
Act, and the Clean Water Act. The Company  believes  that its current  legal and
environmental  compliance  controls adequately address such concerns and that it
is in substantial  compliance  with applicable  laws and  regulations.  However,
compliance  with, or violation of, current and future laws or regulations  could
require material  expenditures by the Company or otherwise  adversely affect the
Company's business or financial results.

     12. PRODUCT  LIABILITY;  PRODUCT RECALLS.  The Company may be liable if the
consumption  of any  of its  products  causes  injury,  illness  or  death.  The
Company's  current  management  is not aware of any material  product  liability
judgment against the Company.  However, a product liability judgment against the
Company  could have a  material  adverse  effect on the  Company's  business  or
financial results.

     13. TRADEMARKS AND OTHER PROPRIETARY  RIGHTS. The Company believes that its
trademarks  and other  proprietary  rights are  important to its success and its
competitive position.  Accordingly, the Company devotes substantial resources to
the  establishment  and  protection of its trademarks  and  proprietary  rights.
However, the actions taken by the Company may be inadequate to prevent imitation
of its products by others or to prevent others from claiming violations of their
trademarks and proprietary rights by the Company. In addition, others may assert
rights in the Company's trademarks and other proprietary rights.

     14.  SHARES  ELIGIBLE FOR FUTURE  SALE.  Sales of a  substantial  number of
shares  of  Common  Stock  into the  public  market  following  the date of this
Prospectus could materially adversely affect the prevailing market price for the
Common Stock. As of the date of this  prospectus,  there will be ________ shares
of Common Stock  outstanding.  Excluding  the 500,000  shares  being  registered
hereby for sale by the  Registering  Stockholders,  ________  of such shares are
"restricted  securities"  ("Restricted Shares") pursuant to Rule 144 promulgated
under the  Securities  Act of 1933, as amended (the  "Securities  Act").  Absent
registration  under the  Securities  Act,  the sale of such shares is subject to
Rule 144, as promulgated  under the Securities Act. In general,  under Rule 144,
subject to  satisfaction  of certain other  conditions,  a person,  including an
affiliate of the Company, who has beneficially owned Restricted Shares of Common
Stock for at least one year is entitled to sell, within any three-month  period,
a number of shares that does not exceed the greater of 1% of the total number of
outstanding  shares  of the same  class,  or if the  Common  Stock is  quoted on
NASDAQ,  the  average  weekly  trading  volume  during the four  calendar  weeks
preceding the sale. A person who has not been an affiliate of the Company for at
least three months immediately preceding the sale and who has beneficially owned
the  shares of Common  Stock  for at least  two years is  entitled  to sell such
shares under Rule 144 without regard to any of the volume limitations  described
above.

     15. LISTING AND QUALIFICATION ON NASDAQ. The Common Stock of the Company is
currently  traded in the  NASDAQ  National  Market  and is quoted on the  NASDAQ
System under symbol "NWCI."  Continuation  of quotations on NASDAQ is subject to
continued  compliance  with  requirements  imposed by NASDAQ.  If the  Company's
Common Stock is no longer quoted on National Market, the liquidity of the Common
Stock offered hereby would be adversely affected.

<PAGE>

                                  THE COMPANY

     The Company is the one of the largest  franchisers of coffee bars and bagel
bakeries in the United  States.  It operates and franchises  coffee bars,  bagel
bakeries  and  integrated  coffee  bar/bagel   bakeries  in  18  states  in  the
Northeastern,  Southeastern and Southwestern United States and  internationally.
The first  Company-owned  New World  Coffee  store  opened in 1993 and the first
franchised  New  World  Coffee  store  opened  in 1997.  At June 27,  1999,  the
Company's retail system consisted of  approximately  ____ stores,  including ___
Company-owned and ____ franchised and licensed stores.  The Company acquired the
stock of Manhattan  Bagel  Company,  Inc. - Debtor in Possession on November 24,
1998,  resulting  in the  addition of 6  Company-owned  and 285  franchised  and
licensed Manhattan Bagel stores.

     The Company is  vertically  integrated  with bagel  dough and cream  cheese
manufacturing plants in Eatontown, NJ and Los Angeles, CA, and a coffee roasting
plant in Branford,  CT. The Company's products are sold to franchised,  licensed
and   Company-owned   stores   as  well  as  to   wholesale,   supermarket   and
non-traditional outlets.

     The Company is a Delaware corporation and was organized in November 1992.

     Industry Overview

     The US  market  for  specialty  coffee is large,  fragmented  and  growing.
According to the National  Coffee  Association's  1998 National  Coffee Drinking
Trends  report,  approximately  65% of all consumers (age 10+) drink coffee on a
weekly basis,  they drink an average of 3.0 cups per day, and the overall number
of  coffee  drinkers  has  grown  from  approximately  140  million  in  1990 to
approximately  168 million in 1999.  The gourmet  coffee segment of the industry
has  experienced  strong growth over the past decade and is expected to continue
to grow through the end of the century.  Research from CREST, a market  research
firm,  indicates specialty coffee shop category traffic growth increased by 49%,
11%, 19% and 16%, annually, from 1995 through 1998.

     The US market for bagels is also large,  fragmented and growing.  According
to the American Bagel  Association  sale of bagels has grown rapidly,  from $429
million in 1993 to $2.3 billion in 1996. According to CREST, bagel shop category
traffic  increased by 10%, 29%, 29% and 18%,  annually,  from 1995 through 1998.
Management  believes  this  growth  has  been  driven  by (i)  greater  consumer
awareness and  appreciation of gourmet coffee,  specialty drinks and fresh baked
bagels as a result of their increasing availability,  (ii) increasing demand for
all fresh  premium  food  products  where  the  differential  in price  from the
commercial  brands is small compared to the  improvement in product  quality and
taste,  (iii) a switch by  consumers  to low fat baked items such as bagels from
high fat fried  alternatives,  and (iv) the  popularity of coffee bars and bagel
stores as gathering places.

     Chesapeake Bagel Acquisition

     On  July  27,  1999,  the  Company  entered  into  an  agreement  with  AFC
Enterprises  to purchase  its  Chesapeake  Bagel Bakery  franchisee  operations,
consisting  of  approximately  90 franchise  locations,  including the following
states  where  the  Company  does not now have a  presence:  Arizona,  Colorado,
Illinois,  Kansas,  Louisiana,  Minnesota,  Missouri,  Utah,  West  Virginia and
Wyoming.  The transaction is expected to close in the third fiscal quarter.  The
closing is subject to a number of  conditions  and there can be no  assurance of
the same.

     Business Strategy

     The  Company's  objective  is to be a leading  coffee  cafe chain and bagel
bakery chain in each market in which it operates,  and to support and extend its
consumer brands and leverage its manufacturing  infrastructure through alternate
distribution channels. The key elements of this strategy include:

     Differentiated  Retail Brands.  The Company's  strategy is to differentiate
and reinforce its retail brands in a way that will engender customer loyalty and
position the Company as a leading specialty retailer in each of its markets. The
New World Coffee  brand is  differentiated  from  competitors  by the  Company's
roasting style,  which management  believes delivers a more full flavored,  less
bitter  coffee.  In addition,  as a coffee cafe (versus a coffee bar) the stores
offer a broader and deeper  selection of high quality food items  throughout the
day.  The  Company's  Manhattan  Bagel  brand is  positioned  as a  purveyor  of
authentic  "New York style" boiled and baked bagels,  and of breakfast and lunch
sandwiches.  The Company is expanding this positioning to include a selection of
specialty coffees, and a menu of cool blended drinks.

     Quality  Products.  The Company's  strategy is to provide the consumer with
superior quality products,  primarily coffee,  bagels and cream cheeses which it
believes is a primary  factor in a consumer's  decision to patronize its stores,
and enables it to build a high quality brand identity.  The Company's vertically
integrated  strategy enables it to supply its stores with high quality specialty
coffees,  frozen  bagel dough and cream  cheeses,  and to control the quality of
product sold in the stores.  The Company's  coffee and bagel products have won a
number of quality and "Best of" awards,  which assists the Company in developing
its high quality brand identity.

     Growth  Through  Franchising.  The  Company's  strategy is to grow  through
franchising to secure a leading  position in its markets.  The Company  believes
that it can grow more rapidly  through  franchising  than through  Company-owned
operations due to lower financial and human resource constraints. The Company is
committed to  maintaining  a strong  franchise  system by  attracting  qualified
operators, expanding in a controlled manner and ensuring that franchisees adhere
to the Company's high standards.  The Company's  franchising efforts are focused
on  attracting  new  franchisees,  adding  additional  locations  with  existing
franchisees,  and developing co-branding  opportunities with other complementary
retailers. The Company devotes significant resources to provide franchisees with
assistance in site selection, store design, training and store marketing.

     Efficient  Production  System.  The  Company's  strategy is to leverage its
manufacturing  and  distribution  systems to deliver lower  operating  costs and
improved product quality.  The Company believes that its centralized  production
of bagel, cream cheese, and coffee products allows for more consistent, superior
products,  better  quality  control and more rapid  development,  production and
deployment  of new products  into stores  systemwide.  In  addition,  the system
significantly  simplifies  store level  operations,  and eliminates the need for
franchisees to commit substantial capital and labor to raw material  procurement
or production.

     Inviting Stores.  The Company's  strategy is to deliver a store environment
for each  concept  which is  conducive to  capturing  important  day parts.  The
Company's objective is a comfortable and inviting store with layouts designed to
process a large volume of transactions  during the time critical day parts.  The
Company is making an  investment  in upgrading  the design of both its Manhattan
Bagel and New World Coffee stores in 1999.

     Training  and  Development.  The  Company's  strategy  is to  place  strong
emphasis on identifying and retaining qualified  franchisees and employees,  and
invest substantial resources in training them in customer service,  beverage and
food preparation,  and sales skills. The Company believes that the friendliness,
speed and  consistency  of service and the product  knowledge  of the  Company's
franchisees  and  employees  are critical  factors in  developing  the Company's
quality brand identity and to building a loyal customer base.

     Wholesale  Sales.  The  Company's  strategy  is to leverage  its  efficient
manufacturing  systems,  quality  products  and  brand  names  in  developing  a
significant  wholesale  business.  The Company believes that food  distributors,
chain  grocery  stores,  food service  outlets and similar  customers  offer the
Company  opportunity to maximize its production  capacity and distribute product
through many more outlets than its franchised and Company-owned stores.



<PAGE>


     Expansion

     A total of 18 franchised  stores were opened during 1998. The Company plans
to open  approximately  ___  franchised  stores in 1999,  primarily  in existing
markets.  The Company has adopted a policy of not developing  stores for its own
operation and is in the process of franchising all stores currently  operated by
the Company.

     The ability of the Company's  franchisees to open new stores is affected by
a number of factors.  These factors include,  among other things,  selection and
availability  of suitable  store  locations,  negotiation  of suitable  lease or
financing  terms,  constraints on permitting and  construction of stores and the
hiring,  training and retention of management and other personnel.  Accordingly,
there can be no assurance  that the Company's  franchisees  will be able to meet
planned growth targets.

     The Company's  expansion strategy is to cluster stores in targeted markets,
thereby increasing consumer awareness and enabling the Company to take advantage
of operational,  distribution and advertising efficiencies. The Company believes
that  market  penetration  through  the  opening  of  multiple  stores  within a
particular market should result in increased average store sales in that market.
In determining which new markets to develop, the Company considers many factors,
including  its  existing  store base,  the size of the market,  demographic  and
population  trends,  competition,  availability and cost of real estate, and the
ability to supply product efficiently.


                            REGISTERING STOCKHOLDERS

     The  following  table  sets  forth the  number  of  shares of Common  Stock
beneficially  owned by each of the  Registering  Stockholders  as of the date of
this Prospectus,  the number of shares (the "Shares") covered by this Prospectus
and the amount and percentage  ownership of the Registering  Stockholders  after
the offering  assuming all the shares covered by this Prospectus are sold by the
Registering Stockholders.
<TABLE>
<CAPTION>

- ----------------------- ------------------------------------- ------------------- --------------------------------------

<S>                            <C>                               <C>                   <C>
NAME OF REGISTERING            SHARES PRESENTLY OWNED            SHARES BEING          SHARES NOT BEING REGISTERED
STOCKHOLDER                                                       REGISTERED
- ----------------------- ------------------------------------- ------------------- --------------------------------------
                        NUMBER             PERCENT                                NUMBER             PERCENT
- ----------------------- ------------------ ------------------ ------------------- ------------------ -------------------
*
- ----------------------- ------------------ ------------------ ------------------- ------------------ -------------------

- ----------------------- ------------------ ------------------ ------------------- ------------------ -------------------

- ----------------------- ------------------ ------------------ ------------------- ------------------ -------------------
- ----------------------------------

<FN>
* Any position held by a Registering Stockholder with the Company are as follows: _______________.
</FN>
</TABLE>

                              PLAN OF DISTRIBUTION

     The sale of Shares by the  Registering  Stockholders  may be effected  from
time to time in private transactions or in the over-the-counter market at prices
related to the prevailing  prices of the Shares on the NASDAQ-NMS at the time of
the sale or at negotiated prices.  The Registering  Stockholders may effect such
transactions  by  selling  to or through  one or more  broker-dealers,  and such
broker-dealers may receive  compensation in the form of underwriting  discounts,
concessions or commissions  from the Registering  Stockholders.  The Registering
Stockholders  and any  broker-dealers  that  participate in the distribution may
under certain circumstances be deemed to be "underwriters" within the meaning of
the Securities Act, and any commissions  received by such broker-dealers and any
profits  realized  on  the  resale  of  Shares  by  them  may  be  deemed  to be
underwriting discounts and commissions under the Securities Act. The Company and
the Registering  Stockholders may agree to indemnify such broker-dealers against
certain  liabilities,   including  liabilities  under  the  Securities  Act.  In
addition,  the  Company  has  agreed to  indemnify  certain  of the  Registering
Stockholders  with respect to the Shares of Common Stock offered  hereby against
certain liabilities, including certain liabilities under the Securities Act.

     To the extent required under the Securities Act, a supplemental  Prospectus
will be  filed,  disclosing  (a) the  name of any such  broker-dealers,  (b) the
number of shares  involved,  (c) the price at which such  shares are to be sold,
(d)  the  commissions   paid  or  discounts  or  concessions   allowed  to  such
broker-dealers,  where applicable,  (e) that such broker-dealers did not conduct
any investigation to verify the information set out or incorporated by reference
in this  Prospectus,  as  supplemented,  and (f)  other  facts  material  to the
transaction.

     Each Registering Stockholder may be subject to applicable provisions of the
Exchange  Act and the  rules  and  regulations  thereunder,  including,  without
limitation,  Regulation M, which provisions may limit the timing of purchases of
any of the securities by the Registering Stockholders.

     There is no assurance that any of the  Registering  Stockholders  will sell
any of the Shares.

     The  Company  has agreed to pay  certain  costs and  expenses  incurred  in
connection with the  registration of the Shares offered hereby,  except that the
Registering  Stockholders  shall be  responsible  for all  selling  commissions,
transfer taxes and related charges in connection with the offer and sale of such
Shares.

     The Company  proposes to keep the  registration  statement  relating to the
offering and sale by the  Registering  Stockholders  of the Shares  continuously
effective  until  such date as such  Shares may be resold  without  registration
under the provisions of the Securities Act, under Rule 144 thereof or otherwise,
but the Company may, at such time as it determines,  file an amendment to remove
any unsold Shares.


                          DESCRIPTION OF CAPITAL STOCK

     The authorized  capital stock of the Company consists of 50,000,000  shares
of Common  Stock,  $0.001 par value,  and 2,000,000  shares of Preferred  Stock,
$0.001 par value. As of August 24, 1999,  10,242,523 shares of Common Stock, and
43.5 shares of Series B Preferred Stock were outstanding. The outstanding Common
Stock was reduced by a 1 for 2 Common  Stock  combination  effective  August 24,
1999.


     COMMON STOCK

     The  holders  of  Common  Stock are  entitled  to one vote per share on all
matters  to be  voted  on by  stockholders  and are  entitled  to  receive  such
dividends,  if  any,  as may be  declared  from  time-to-time  by the  Board  of
Directors  from  funds  legally  available  therefor,  subject  to the  dividend
preferences  of  the  Preferred  Stock,  if  any.  The  Board  of  Directors  is
classified,  with only one third of the Board of Directors elected annually.  In
general,  this will result in each Director being elected for a three year term,
and two annual  elections  are necessary to affect a change in a majority of the
Board of Directors.  Since the classified Board of Directors was approved by the
stockholders  in August 1999,  and since there were five members of the Board of
Directors  elected in August 1999, two Directors were elected to a term of three
years,  two  Directors  were elected to a term of two years and one Director was
elected to a term of one year. Each person  nominated for election as a Director
in 2000 or thereafter will, if elected, be elected to a three year term.

     Upon liquidation or dissolution of the Company, the holders of Common Stock
are entitled to share  ratably in all assets  available for  distribution  after
payment of liabilities  and liquidation  preferences of the Preferred  Stock, if
any.  Holders of Common Stock have no preemptive  rights,  no cumulative  voting
rights and no rights to convert  their Common  Stock into any other  securities.
Any  action  taken by  holders  of  Common  Stock  must be taken at an annual or
special meeting and may not be taken by written consent.  The outstanding shares
of Common Stock are, and the shares of Common Stock to be  outstanding  upon the
completion of the offering will be, fully paid and nonassessable.


     PREFERRED STOCK

     The  Company's  authorized  capital  stock  includes  2,000,000  shares  of
Preferred Stock, $.001 par value per share. As of June 28, 1999, the Company had
no shares of  Preferred  Stock  outstanding  except for 43.5  shares of Series B
Preferred Stock described  below.  The Board of Directors of the Company has the
authority,  without shareholder approval, to issue the Preferred Stock in one or
more series and to fix the relative rights and preferences thereof. The terms of
such  Preferred  Stock could  include the right to vote,  separately or with any
other series of Preferred  Stock,  on any  proposed  amendment to the  Company's
Certificate of Incorporation or any other proposed  corporate action,  including
business combinations and other transactions. Such rights could adversely affect
the voting power of the holders of Common Stock. In addition, the ability of the
Company to issue the authorized but unissued  shares of Preferred Stock could be
utilized to impede a change in control of the Company.


     Series B Preferred Stock

     The Series B Preferred Stock ranks: (i) junior to any other class or series
of capital stock of the Company  hereafter created  specifically  ranking by its
terms  senior to the  Series B  Preferred  Stock  (collectively,  the  "Senior B
Securities");  (ii) prior to all the Common  Stock;  (iii) prior to any class or
series of  capital  stock of the  Company  hereafter  created  not  specifically
ranking by its terms  senior to or on parity with any Series B  Preferred  Stock
(collectively with the Common Stock, "Junior B Securities"); (iv) on parity with
any  class  or  series  of  capital  stock  of  the  Company  hereafter  created
specifically  ranking by its terms on parity with the Series B  Preferred  Stock
("Parity  B  Securities")  in  each  case as to  distributions  of  assets  upon
liquidation,  dissolution  or winding up of the  Company,  whether  voluntary or
involuntary.

     The Series B Preferred  Stock bears no dividends  and the holders of shares
of Series B Preferred  Stock shall not be entitled to receive  dividends  on the
Series B Preferred Stock.

     In the event of any liquidation,  dissolution or winding up of the Company,
either  voluntary or involuntary,  the Holders of Series B Preferred Stock shall
be entitled  to receive,  immediately  after any  distributions  to the Senior B
Securities  required  by  the  Company's  Certificate  of  Incorporation  or any
certificate  of  designation,  and prior in  preference to any  distribution  to
Junior B Securities but in parity with any  distribution to Parity B Securities,
an amount per share  equal to the sum of (i)  $11,800  (the  "Original  Series B
Issue Price") for each outstanding share of Series B Preferred Stock and (ii) an
amount  equal to eight  percent  (8%) of the  Original  Series B Issue Price per
annum (the "Series B Premium")  for the period that has passed since the date of
issuance (the "Issue Date") of Series B Preferred Stock by the Company.

     Each record  Holder of Series B Preferred  Stock shall be entitled  (at the
times and in the amounts set forth below) and subject to the Company's  right of
redemption  under  certain  circumstances  to convert  whole or (if necessary to
convert the maximum amount  allowable)  fractional  shares of Series B Preferred
Stock as follows.  Beginning on the first day  following  the  termination  of a
six-month lock-up period (the "Initial  Conversion  Gate"),  each Holder accrued
the right to convert  into  Common  Stock up to 20% of the  aggregate  number of
shares of Series B Preferred  Stock  issued to such  Holder,  and for each month
that expires  thereafter,  Holder shall accrue (the "Accrual Rate") the right to
convert an additional  20% of the shares of the Series B Preferred  Stock issued
to such Holder (the number of shares that may be converted  at any time,  in the
aggregate, is herein referred to as the "Conversion Quota"), all at the Series B
Conversion  Rate (as  defined  below).  In the event that  Holder  elects not to
convert its full Conversion Quota during any month, the unconverted amount shall
be carried forward and added to the Conversion Quota. Each Holder may, from time
to time, convert any portion of the Conversion Quota; provided, however, that in
no event shall  Holder  convert  during any month more than 25% of the shares of
Series B Preferred Stock issued to Holder.  The Initial Conversion Gate and each
subsequent  one month  period  referenced  above  are  hereinafter  referred  to
singularly as a Conversion  Gate. At the applicable  Conversion  Gate and at any
time  thereafter,  the  percentage  of Series B Preferred  Stock  issued to such
Holder which is available for conversion as set forth above is convertible  into
that  number of  fully-paid  and  non-assessable  shares of Common  Stock of the
Company  calculated in accordance with a formula set forth in the Certificate of
Designation of Series B Preferred Stock (the "Series B Conversion Rate").

     The  Holders  of  the  Series  B  Preferred  Stock  have  no  voting  power
whatsoever, except as provided by Delaware Law.


     Series A Junior Participating Preferred Stock

     The Board of Directors has designed  700,000  shares of Preferred  Stock as
Series A Junior  Participating  Preferred Stock ("Series A Stock"). The Series A
Stock would be issued upon the exercise of rights which have been distributed to
common stock holders in  connection  with the adoption of the Board of Directors
of the stockholders rights plan. The Series A Stock may be converted into common
stock at 50% of the  market  value of the  common  stock on the date the  rights
become effective. No shares of Series A Stock are now outstanding.


                                    WARRANTS

     As of June 28,  1999,  the  Company  had _______  warrants  outstanding  to
purchase  Common Stock.  These warrants have exercise  prices ranging from $__ -
$__ per share and have terms ranging from __ to __ years.


                                 TRANSFER AGENT

     The transfer  agent for the Common Stock is American Stock Transfer & Trust
Company.  The address and telephone  number of the transfer agent are:  American
Stock  Transfer & Trust  Company,  40 Wall  Street,  New York,  NY 10005,  (718)
921-8261.




<PAGE>


                                  LEGAL MATTERS

     Certain  legal  matters in  connection  with the sale of the  Common  Stock
offered  hereby will be passed upon for the Company by Ruskin,  Moscou,  Evans &
Faltischek, P.C.


                                     EXPERTS

     The financial  statements  of the Company for the years ended  December 28,
1997 and December 25, 1998 incorporated in this Prospectus by reference from the
Company's  Form  10-KSB,  as filed  with the SEC on April  12,  1999,  have been
audited by Arthur Andersen LLP, independent public accountants,  as indicated in
their report with respect thereto,  and are incorporated herein in reliance upon
the authority of said firm as experts in accounting  and auditing in giving said
report.


                      DISCLOSURE OF COMMISSION POSITION ON
                 INDEMNIFICATION FOR SECURITIES ACT LIABILITIES

     The Company's  Certificate of Incorporation  limits,  to the maximum extent
permitted  by Delaware  Law, the  personal  liability of directors  for monetary
damages  for  breach  of  their  fiduciary   duties  as  directors  (other  than
liabilities arising from acts or omissions which involve intentional misconduct,
fraud or knowing  violations of law or the payment of distributions in violation
of Delaware Law). The  Certificate of  Incorporation  provides  further that the
Company  shall  indemnify  to the fullest  extent  permitted by Delaware Law any
person made a party to an action or  proceeding  by reason of the fact that such
person was a director, officer, employee or agent of the Company. Subject to the
Company's  Certificate  of  Incorporation,  the Bylaws  provide that the Company
shall  indemnify  directors  and officers for all costs  reasonably  incurred in
connection with any action, suit or proceeding in which such director or officer
is made a party by virtue  of his or her being an  officer  or  director  of the
Company  except where such director or officer is finally  adjudged to have been
derelict in the performance of his or her duties as such director or officer.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to directors,  officers and controlling  persons of the Company
pursuant to the foregoing provisions, or otherwise, the Company has been advised
that in the opinion of the  Commission  such  indemnification  is against public
policy as expressed in the Securities Act and is, therefore, unenforceable.



<PAGE>


     No dealer,  salesman or any other  person has been  authorized  to give any
information or to make any  representations  other than those  contained in this
Prospectus,  and, if given or made, such information or representations must not
be relied on as having been authorized by the Company.  This Prospectus does not
constitute an offer to sell or a solicitation  of an offer to buy, by any person
in any  jurisdiction  in which it is unlawful for such person to make such offer
or  solicitation.  Neither  the  delivery  of this  Prospectus  nor  any  offer,
solicitation or sale made  hereunder,  shall under any  circumstances  create an
implication that the information  herein is correct as of any time subsequent to
the date of the Prospectus.


                                TABLE OF CONTENTS


                                                                   PAGE

AVAILABLE INFORMATION                                              2
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE                    2
FORWARD-LOOKING STATEMENTS                                         3
PROSPECTUS SUMMARY                                                 3
RISK FACTORS                                                       5
THE COMPANY                                                        8
REGISTERING STOCKHOLDERS                                           11
PLAN OF DISTRIBUTION                                               11
DESCRIPTION OF CAPITAL STOCK                                       12
WARRANTS                                                           14
TRANSFER AGENT                                                     14
LEGAL MATTERS                                                      15
EXPERTS                                                            15
DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR
SECURITIES ACT LIABILITIES                                         15



                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

                      ______________ Shares of Common Stock
                       offered by Registering Stockholder

                               -----------------

                                   PROSPECTUS

                               -----------------


                                                          -------------- , 1999

     Until  __________,  1999 (40 days  from the date of this  Prospectus),  all
dealers  that  effect   transactions  in  these   securities,   whether  or  not
participating in this offering, may be required to deliver a prospectus. This is
in addition to the dealers'  obligation  to deliver a prospectus  when acting as
underwriters and with respect to their unsold allotments or subscriptions.


<PAGE>



                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

     ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  following  table  sets  forth  the  costs  and  expenses,  payable  in
connection  with the sale of the Common  Stock being  registered  hereby,  which
shall be borne by the  Registrant.  Except  for the SEC  registration  fee,  all
expenses are estimated.
<TABLE>
<CAPTION>

           ITEM                                                                       AMOUNT*
           -------------------------------------------------------------------        -----------------------------

<S>                                                                                     <C>
           SEC registration fee                                                         270
           Printing and engraving expenses                                            1,730
           Legal fees and expenses                                                    4,000
           Auditors' accounting fees and expenses                                     2,000
           Miscellaneous expenses

           Total                                                                     10,000
- ------------------
<FN>
*   Estimated for filing purposes.
</FN>
</TABLE>

     The   Registering   Stockholders   will  be  responsible  for  all  selling
commissions, transfer taxes and related charges in connection with the offer and
sale of the Shares offered hereby.

     ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     The Registrant's Certificate of Incorporation limits, to the maximum extent
permitted  by the General  Corporation  Law of the State of Delaware  ("Delaware
Law"),  the personal  liability of directors for monetary  damages for breach of
their fiduciary duties as directors (other than liabilities arising from acts or
omissions which involve intentional  misconduct,  fraud or knowing violations of
law or  the  payment  of  distributions  in  violation  of  Delaware  Law).  The
Certificate of  Incorporation  provides further that the Company shall indemnify
to the fullest  extent  permitted  by Delaware Law any person made a party to an
action or  proceeding  by reason of the fact that such  person  was a  director,
officer,  employee or agent of the Company. Subject to the Company's Certificate
of Incorporation,  the Bylaws provide that the Company shall indemnify directors
and officers for all costs  reasonably  incurred in connection  with any action,
suit or  proceeding  in which such director or officer is made a party by virtue
of his or her being an officer or  director  of the  Company  except  where such
director or officer is finally adjudged to have been derelict in the performance
of his or her duties as such director or officer.

     ITEM 16. EXHIBITS.
<TABLE>
<CAPTION>

Exhibit Number             Description of Document
- --------------             -----------------------
<S>                        <C>
 3.1                       Restated Certificate of Incorporation/+/

 3.2                       By-Laws/(1)/

 4.1                       Specimen Common Stock Certificate of Registrant/(1)/

 4.2                       Form of Representatives' Warrant Agreement, including form of Representatives'
                           Warrant/(1)/

 4.3                       Certificate of Designation of Series B Preferred Stock/(3)/

 4.4                       Registration Rights Agreement by and among the Registrant, Barry H. Levine and Robert
                           B. Williams/(4)/

 4.5                       Promissory Note by and between the Registrant and Robert B. Williams/(4)/

 4.6                       Promissory Note by and between the Registrant and Barry H. Levine/(4)/

 5.1                       Opinion of Ruskin, Moscou, Evans & Faltischek, P.C. /+/

10.1                       1994 Stock Plan /(2)/

10.2                       Employment Agreement by and between the Registrant and Barry H. Levine /(4)/

10.3                       Employment Agreement by and between Registrant and Robert B. Williams /(4)/

10.4                       Employment Agreement with Ramin Kamfar /(5)/

10.5                       Employment Agreement with Jerold Novack /(5)/

10.6                       Stock Purchase Agreement by and among Barry H. Levine, Robert B. Williams and
                           Willoughby's Incorporated and the Registrant /(4)/

10.7                       Agreement with Willoughby's Incorporated /(2)/

10.7a                      Amendment to Willoughby's Agreement /(6)/

10.8                       Investor Rights Agreement /(2)/

10.9                       Directors' Option Plan /(2)/

10.10                      Form of Franchise Agreement /(6)/

10.11                      Form of Store Franchise Sale Agreement /(6)/

10.12                      Acquisition Agreement by and between Registrant and Manhattan Bagel Company, Inc. /(7)/

23.1                       Consent of Arthur Andersen LLP /+/

23.2                       Consent of Ruskin, Moscou, Evans & Faltischek, P.C. (included as part of Exhibit 5.1)
- ---------------------
<FN>
+  To be filed by amendment.

     (1)  Incorporated  by reference to Registrant's  Registration  Statement on
Form SB-2 (33-95764).

     (2)  Incorporated by reference to  Registrant's  Current Report on Form 8-K
dated July 12, 1996.

     (3)  Incorporated  by  reference  to  Registrant's  Annual  Report  on Form
10-KSB/A for fiscal year ended December 29, 1996.

     (4)  Incorporated  by  reference to  Registrant's  Report on Form 8-K dated
November 12, 1996.

     (5) Incorporated by reference from Registrant's  Report on Form 10-KSB, for
the Fiscal Year Ended December 29, 1996.

     (6) Incorporated by reference from Registrant's  Report on Form 10-KSB, for
the Fiscal Year Ended December 28, 1997.

     (7)  Incorporated by reference from  Registrant's  Report on Form 8-K dated
December 7, 1998.
</FN>
</TABLE>


     ITEM 17. UNDERTAKINGS.

     (a) The undersigned Registrant hereby undertakes:

     1. To file,  during any period in which  offers or sales are being made,  a
post-effective amendment to this registration statement to:

     (i) Include any Prospectus  required by Section  10(a)(3) of the Securities
Act of 1933, as amended (the "Securities Act");

     (ii) To reflect in the Prospectus  any facts or events which,  individually
or  together,   represent  a  fundamental  change  in  the  information  in  the
registration statement;

     (iii) To include any additional or changed material information on the plan
of distribution;  provided,  however, that paragraph 1(i) and 1(ii) do not apply
if the  information  required in a  post-effective  amendment  is contained in a
periodic report filed by the Company  pursuant to Section 13 or Section 15(d) of
the  Securities  Exchange Act of 1934,  as amended  (the  "Exchange  Act"),  and
incorporated by reference in this registration statement.

     2. That, for the purpose of determining liability under the Securities Act,
it shall treat each post-effective  amendment as a new registration statement of
the securities offered, and treat the offering of the securities at that time as
an initial bona fide offering.

     3. To remove from  registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (b) The undersigned  registrant  hereby  undertakes,  that, for purposes of
determining any liability under the Securities Act, each filing of the Company's
annual  report  pursuant to Section  13(a) or Section  15(d) of the Exchange Act
that is incorporated by reference in the Registration  Statement shall be deemed
to be a new registration  statement  relating to the securities offered therein,
and the  offering  of such  securities  at that  time  shall be deemed to be the
initial bona fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act may be  permitted to  directors,  officers  and  controlling  persons of the
Company  pursuant to the  provisions  described  in Item 15, or  otherwise,  the
Company has been  advised  that in the opinion of the  Securities  and  Exchange
Commission  such  indemnification  is against  public policy as expressed in the
Securities Act and is, therefore,  unenforceable.  In the event that a claim for
indemnification  against such liabilities (other than the payment by the Company
of expenses incurred or paid by a director, officer or controlling person of the
Company in the successful defense of any action, suit or proceeding) is asserted
by  such  director,  officer  or  controlling  person  in  connection  with  the
securities  being  registered,  the Company  will,  unless in the opinion of its
counsel the matter has been settled by controlling precedent,  submit to a court
of appropriate  jurisdiction the question whether such  indemnification by it is
against public policy as expressed in the Securities Act and will be governed by
the final adjudication of such issue.


<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the  City of New  York,  State  of New  York,  on the 27th day of
August, 1999.

                                 NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

                            By:  /s/ R. Ramin Kamfar
                                 -------------------
                                 R. Ramin Kamfar
                                 Chief Executive Officer,
                                 President and Director

                            By:  /s/ Jerold E. Novack
                                 --------------------
                                 Jerold E. Novack
                                 Chief Financial Officer

         In  accordance  with  the  Securities  Act  of  1933,this  registration
statement has been signed by the following  persons on behalf of the  Registrant
and in the capacities and on the dates indicated.


       By:      /s/ R. Ramin Kamfar                 Date:  August 27, 1999
                ---------------------------
                R. Ramin Kamfar
                Director

       By:      /s/ Keith Barket                    Date:  August 27, 1999
                ---------------------------
                Keith Barket
                Director

       By:      /s/ Karen Hogan                     Date:  August 27, 1999
                ---------------------------
                Karen Hogan
                Director

       By:      /s/ Leonard Tannenbaum              Date:  August 27, 1999
                ---------------------------
                Leonard Tannenbaum
                Director

       By:      /s/ Edward McCabe                   Date:  August 27, 1999
                ---------------------------
                Edward McCabe
                Director




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