NEW WORLD COFFEE & BAGELS INC /
DEF 14A, 1999-02-19
EATING PLACES
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                            SCHEDULE 14A INFORMATION

     Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
1934

     Filed by the Registrant [X]

     Filed by a Party other than the Registrant [ ]

Check the appropriate box:

     [ ] Preliminary Proxy Statement

     [ ]  Confidential,  For Use of the  Commission  only (as  permitted by Rule
14a-6(e) (2))

     [X] Definitive Proxy Statement

     [ ] Definitive Additional Materials

     [ ] Soliciting Material Pursuant to Rule 140-11(c) or Rule 240-2


                         NEW WORLD COFFEE & BAGELS, INC.
                                                                             

                (Name of Registrant as Specified In Its Charter)

                                                                             

    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

     Payment of Filing Fee (Check the appropriate box):

     [X] No fee required.

     [ ] Fee  computed on table below per  Exchange  Act Rules  14a-6(i)(1)  and
0-11.

     1) Title of each class of securities to which transaction applies:

                                                                              

     2) Aggregate Number of securities to which transaction applies:

                                                                              

     3) Per unit  price  or  other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee
is calculated and state how it was determined):

                                                                             _

     4) Proposed maximum aggregate value of transaction:

                  ____________________________________________________________

     5) Total fee paid:

                  ____________________________________________________________

     [ ] Fee paid previously with premliminary materials.

     [ ] Check box if any part of the fee is offset as provided by Exchange  Act
Rule 0-11(a) (2) and identify the filing for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, on
the Form or Schedule and the date of its filing.
    

     1) Amount Previously Paid:

     ____________________________________________________________

     2) Form Schedule or Registration Statement No.:

     ____________________________________________________________

     3) Filing Party:

     ____________________________________________________________

     4) Date Filed:

     ____________________________________________________________

<PAGE>

                         NEW WORLD COFFEE & BAGELS, INC.
                             246 Industrial Way West
                           Eatontown, New Jersey 07724
                                 (732) 544-0155




                                                 February 17, 1999





Dear Stockholders:

     Enclosed  is a notice of a Special  Meeting of  Stockholders  to be held on
Wednesday,  March 24, 1999 at 9:30 a.m., at the New World Coffee & Bagels,  Inc.
offices located at 246 Industrial Way West, Eatontown, New Jersey.

     The matters to be acted upon at the  meeting  include an  amendment  to the
Certificate  of  Incorporation  to increase the  authorized  common stock and to
change the name of the Company,  and are fully  described in the attached Notice
of Special Meeting of Stockholders and Proxy  Statement.  This is not the Annual
Meeting of Stockholders, which will be scheduled and held shortly.

     Whether or not you plan to attend the  Special  Meeting,  please  complete,
sign and date the enclosed proxy card and return it in the accompanying envelope
as promptly as possible.  If you attend the Special  Meeting,  you may vote your
shares in person even if you have previously mailed in a proxy card.

                                                 Sincerely,


                                                 /s/R. Ramin Kamfar
                                                 ---------------------------
                                                 R. Ramin Kamfar
                                                 Chief Executive Officer

<PAGE>

                         NEW WORLD COFFEE & BAGELS, INC.
                             246 Industrial Way West
                           Eatontown, New Jersey 07724



                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS


     A special meeting of the stockholders of New World Coffee & Bagels,  Inc, a
Delaware corporation,  will be held on March 24, 1999 commencing at 9:30 a.m. at
the Company's office located at 246 Industrial Way West,  Eatontown,  New Jersey
07724. The meeting is called for the following purposes:

     INCREASE IN AUTHORIZED COMMON STOCK

     The increase in the authorized  common stock of the Company from 20,000,000
shares $.001 par value, to 50,000,000 shares $.001 par value.

     AMEND THE CERTIFICATE OF INCORPORATION TO CHANGE THE NAME OF THE COMPANY

     To change the name of the Company from "New World Coffee & Bagels, Inc." to
"New World Coffee - Manhattan Bagel, Inc."

     TRANSACTION OF OTHER BUSINESS

     To transact  such other  business as may  properly  come before the special
meeting or any adjournments thereof.

     Stockholders  of record at the close of business  on February  17, 1999 are
entitled to notice of, and to vote at the special meeting. Sending in your proxy
will not prevent your  attending  and voting at the meeting in person should you
later decide to do so.

     The  accompanying  form of proxy is  solicited by the Board of Directors of
the  Company.  Reference  is made to the enclosed  proxy  statement  for further
information  with  respect  to the  business  to be  transacted  at the  special
meeting.

     If you do not expect to attend the special  meeting in person,  please sign
and date the enclosed proxy and mail it promptly in the enclosed envelope.

     By order of the Board of Directors.

                                              Jerold E. Novack, Secretary

DATED:   February 18, 1999


<PAGE>


                         NEW WORLD COFFEE & BAGELS, INC.
                             246 Industrial Way West
                           Eatontown, New Jersey 07724



                                 PROXY STATEMENT


                                February 18, 1999

     This proxy  statement  mailed to  stockholders of record as of February 17,
1999 is furnished in connection with the solicitation of proxies by the Board of
Directors of New World Coffee & Bagels,  Inc. (the "Company") in connection with
a special meeting of stockholders  (the "Special  Meeting") of the Company to be
held March 24,  1999,  commencing  at 9:30 a.m.  at the  offices of the  Company
located at 246 Industrial Way West, Eatontown, New Jersey 07724. Proxies will be
voted  in  accordance  with  directions   specified  thereon  and  otherwise  in
accordance with the judgment of the persons designated as proxies.  Any proxy on
which no direction is specified  will be voted in favor of the action  described
in the proxy statement.

     A proxy in the enclosed form may be revoked at any time,  prior to it being
voted at the Special Meeting by sending a subsequently  dated proxy or by giving
written  notice  to the  Company,  in each  case to the  attention  of Jerold E.
Novack,  Secretary, at the address set forth above.  Stockholders who attend the
Special  Meeting may withdraw  their proxies at any time before their shares are
voted by voting their shares in person.

     The  expense  of the  solicitation  of  proxies  for the  Special  Meeting,
including the cost of preparing,  assembling  and mailing the notice,  proxy and
proxy statement, the handling and tabulation of proxies received and the charges
of  brokerage  houses  and  other  institutions,   nominees  or  fiduciaries  in
forwarding  such documents of the proxy material to beneficial  owners,  will be
paid by the  Company.  In addition to the  mailing of the proxy  material,  such
solicitation  may be made in person or by telephone  and telegraph by directors,
officers or regular  employees  of the Company.  It is estimated  that the total
cost of proxy solicitations by the Company will not exceed $5,000.

     The  matters  to be  considered  at the  Special  Meeting  will be: (i) the
increase in the authorized  common stock of the Company from  20,000,000  shares
$.001 par value to 50,000,000 shares $.001 par value, and (ii) the authorization
of a certificate  of amendment to the  Company's  Certificate  of  Incorporation
which will  change the name of the  Company  to "New  World  Coffee -  Manhattan
Bagel, Inc." The Company is aware of no other matters to be presented for action
at the Special Meeting.

<PAGE>

                 OUTSTANDING VOTING SECURITIES AND VOTING RIGHTS

     Holders of Common  Stock at the close of business on February 17, 1999 will
be entitled to vote.  Each share of Common Stock  entitles the holder to one (1)
vote on each matter to be voted upon.  On the record date there were  19,750,486
outstanding shares of Common Stock (excluding any treasury shares), which is the
only class of voting stock outstanding.

                                 STOCK OWNERSHIP

     The following table sets forth as of February 17, 1999 the number of shares
of Common Stock owned by each director and officer of the Company:

<TABLE>
<CAPTION>

                                                                      Shares
Name and Address of                                                   Beneficially
Beneficial Owner **                                                   Owned                       Percentage
<S>                                                                  <C>                           <C>   
R. Ramin Kamfar                                                      349,763 (1)                     1.8%
         Chief Executive Officer and Director

Sanford Nacht                                                           0 (2)                         *
         President, Chief Operating Officer

Jerold E. Novack                                                     216,407 (3)                     1.1%
         Chief Financial Officer

Keith F. Barket                                                       61,837 (4)                      *
         Director

Ronald S. Hari                                                        34,300 (5)                      *
         Director

Edward McCabe              .                                          34,000 (5)                      *
         Director

Karen Hogan                .                                          47,897 (6)                      *
         Director
All directors and executive officers
         as a group (7 persons)                                      744,204                         3.8%
</TABLE>

- ---------------

     * Less than one percent (1%).

     ** Address for each director and executive  officer is 246  Industrial  Way
West, Eatontown, New Jersey 07724.

     (1)  Includes  193,735  shares  which may be acquired  upon the exercise of
options  which will be  exercisable  within 60 days.  Does not  include  174,999
shares underlying stock options which are not exercisable within 60 days.

     (2) Does not include 250,000 shares  underlying stock options which are not
exercisable within 60 days.

     (3)  Includes  123,324  shares  which may be acquired  upon the exercise of
presently  exercisable options.  Does not include 70,000 shares underlying stock
options which are not exercisable within 60 days.

     (4)  Includes  34,000  shares  which may be acquired  upon the  exercise of
presently exercisable options.

     (5)  Includes  30,000  shares  which may be acquired  upon the  exercise of
presently exercisable options.

     (6)  Includes  20,000  shares  which may be acquired  upon the  exercise of
presently exercisable options.

<PAGE>
                       INCREASE IN AUTHORIZED COMMON STOCK

     At the present time the Company has outstanding 19,750,486 shares of common
stock $.001 par value, all of which are of one class. The Board of Directors, by
its  unanimous   approval,   proposes  an  amendment  to  the   Certificate   of
Incorporation to increase the authorized  capitalization  from 20,000,000 shares
$.001 par value to 50,000,000 shares $.001 par value.

     The  purpose of this  proposal  is as follows.  At the  present  time,  the
Company has only 249,514 authorized shares which are unissued.  1,407,927 shares
are  reserved  for the  possible  exercise  of  outstanding  stock  options  and
warrants,  leaving a deficit of 1,158,413 shares.  The additional shares will be
used to remove such deficit.  However,  a substantial amount of such shares will
be  available  for sale for  financings,  acquisitions  and/or  other  corporate
purposes,  some or all of which may be issued on such  terms as are fixed by the
Board of Directors.  The Company has no plans at this time concerning any of the
above matters.

     It is not the intention of the Board of Directors, in proposing to increase
the Company's capitalization, to dilute any shareholder's stock ownership in the
Company  or to  frustrate  any  shareholder's  ability  to gain  control  of the
Company.

     The Company's  certificate  and by-laws and applicable  Delaware law do not
provide for cumulative  voting.  Shareholders do not have preemptive  rights. If
approved,  Article III of the Certificate of Incorporation of the Company, which
presently  authorizes  shares of $.001 par value, will be amended to read in its
entirety as follows:

                                   ARTICLE III

     This  corporation  is  authorized  to  issue  two  classes  of  stock to be
designated, respectively, "Common Stock" and "Preferred Stock". The total number
of shares which the  corporation  is  authorized  to issue is Fifty-Two  Million
(52,000,000) shares. Fifty Million (50,000,000) shares shall be Common Stock and
Two Million  (2,000,000)  shares shall be Preferred Stock, each with a par value
of $.001 per share.

     The Board of Directors is authorized,  subject to limitations prescribed by
law and the  provisions  of this Article III, to provide for the issuance of the
shares of Preferred Stock in series, and by filing a certificate pursuant to the
applicable  law of the State of  Delaware,  to  establish  from time to time the
number  of  shares  to  be  included  in  each  such  series,  and  to  fix  the
designations,  powers,  preferences and rights of the shares of each such series
and the qualifications, limitations or restrictions thereof.

     The authority of the Board with respect to each series shall  include,  but
not be limited, to determination of the following:

     (a) The  number of shares  constituting  that  series  and the  distinctive
designation of that series;

     (b) The dividend rate on the shares of that series, whether dividends shall
be cumulative,  and, if so, from which date or dates, and the relative rights of
priority, if any, of payment of dividends on shares of that series;

     (c) Whether that series shall have voting  rights in addition to the voting
rights provided by law, and, if so, the terms of such voting rights;

     (d) Whether that series shall have conversion  privileges,  and, if so, the
terms and conditions of such privileges,  including  provision for adjustment of
the conversion rate in such events as the Board of Directors shall determine;

     (e) Whether or not the shares of that series shall be  redeemable,  and, if
so, the terms and  conditions  of such  redemption,  including the date or dates
upon or after which they shall be  redeemable,  and the amount per share payable
on case of redemption,  which amount may vary under different  conditions and at
different redemption dates;

     (f) Whether  that series shall have a sinking  fund for the  redemption  or
purchase  of shares of that  series,  and,  if so,  the terms and amount of such
sinking fund;

     (g) The rights of that shares of that series in the event of  voluntary  or
involuntary liquidation,  dissolution or winding up of the corporation,  and the
relative rights of priority, of any, of payment of shares of that series; and

     (h) Any other relative rights, preferences and limitations of that series.

<PAGE>

     Management  has no  knowledge of any  existing or proposed  merger,  tender
offer,   solicitation  in  opposition  to  management  or  similar  transaction.
Management does not believe that the Company's  certificate of incorporation and
by-laws  contain  any  provisions  having an  anti-takeover  effect.  It should,
however,  be noted that the  proposal to increase the  Company's  capitalization
could be used to dilute a  shareholder's  stock  ownership  in the Company or to
frustrate  his ability to gain  control of the Company in the future  should the
additional  stock be issued to parties  friendly to incumbent  management.  This
might be deemed an advantage  to  incumbent  management  and a  disadvantage  to
shareholders  in the future  because of its effect in possibly  discouraging  an
unfriendly tender offer or other solicitation in opposition to management.

     The  affirmative  vote of a majority of shares  outstanding  is required to
approve this proposal.

                    MANAGEMENT RECOMMENDS THAT YOU VOTE "FOR"
                     THIS PROPOSAL TO INCREASE THE NUMBER OF
                        AUTHORIZED SHARES OF COMMON STOCK



                  AMENDMENT TO THE CERTIFICATE OF INCORPORATION
                        TO CHANGE THE NAME OF THE COMPANY
                   TO NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

     The Board of Directors  hereby proposes and recommends to the  shareholders
for their approval an amendment to the Company's Certificate of Incorporation to
change the name of the Company  from "New World  Coffee & Bagels,  Inc." to "New
World Coffee -Manhattan Bagel, Inc."

     The  purpose of this  proposal  is to reflect  the  broadened  scope of the
Company's  activities  after the acquisition by the Company of all of the issued
and outstanding  stock of Manhattan Bagel Company,  Inc. ("MBC") on November 24,
1998.   Management   believes  that  changing  the  name  of  the  Company  will
appropriately reflect the Company's expansion through its acquisition of MBC.

     The  stockholders'  approval  of the  proposal  to  change  the name of the
Company  includes  granting  the officers of the Company and each of them acting
alone the  authority  to take all such  further  actions as may be  required  to
effectuate  such  change,  including  but not limited to, the filing of a formal
Certificate of Amendment to the  Certificate of  Incorporation  on behalf of the
Company with the Secretary of State of the State of Delaware.

     The  affirmative  vote of a majority of shares  outstanding  is required to
approve this proposal.

                    MANAGEMENT RECOMMENDS THAT YOU VOTE "FOR"
                    THIS PROPOSAL TO AMEND THE CERTIFICATE OF
                     INCORPORATION TO CHANGE THE NAME OF THE
               COMPANY TO NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

             PROCEDURE FOR SUBMISSION OF 1999 STOCKHOLDER PROPOSALS

     Proposals by  stockholders  for inclusion in the 1999 annual  meeting proxy
statement  must be received by New World Coffee & Bagels,  Inc.,  246 Industrial
Way  West,  Eatontown,  New  Jersey  07724,  prior to March 23,  1999.  All such
proposals are subject to the applicable rules and requirements of the Securities
and Exchange Commission.

                                  OTHER MATTERS

     So far as the Board of Directors is aware, only the aforementioned  matters
will be acted upon at the Special  Meeting.  If any other matters  properly come



<PAGE>


before the Special Meeting,  it is intended that the accompanying proxy may
be voted on such  other  matters in  accordance  with the best  judgment  of the
person or persons voting said proxy.

         By order of the Board of Directors.

Dated:   February 18, 1999


                                               Jerold E. Novack, Secretary




<PAGE>


                               COMMON STOCK PROXY


                         NEW WORLD COFFEE & BAGELS, INC.
                             246 Industrial Way West
                           Eatontown, New Jersey 07724

     This Proxy is Solicited on Behalf of the Board of Directors.

     The undersigned,  revoking all previous  proxies,  hereby appoints R. Ramin
Kamfar  and  Jerold  E.  Novack,  and  each  of  them,  proxies  with  power  of
substitution  to each, for and in the name of the undersigned to vote all shares
of Common  Stock of New World Coffee & Bagels,  Inc.  (the  "Company"),  held of
record by the  undersigned on February 17, 1999 which the  undersigned  would be
entitled  to vote if  present at the  Special  Meeting  of  Shareholders  of the
Company to be held on March 24, 1999, at 9:30 a.m. at 246  Industrial  Way West,
Eatontown,  New Jersey 07724, and any adjournments thereof, upon the matters set
forth in the Notice of Special Meeting.

     The undersigned  acknowledges  receipt of the Notice of Special Meeting and
Proxy Statement.

     1.  AUTHORIZATION  TO  INCREASE  THE  COMMON  STOCK  OF  THE  COMPANY  FROM
20,000,000 SHARES, $.001 PAR VALUE, TO 50,000,000 SHARES, $.001 PAR VALUE.


          FOR                      AGAINST                    ABSTAIN          


     2.  AUTHORIZATION  TO AMEND THE CERTIFICATE OF  INCORPORATION TO CHANGE THE
NAME OF THE COMPANY TO NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

          FOR                      AGAINST                    ABSTAIN          


     3.  TRANSACTION  OF SUCH OTHER  BUSINESS  AS MAY  PROPERLY  COME BEFORE THE
MEETING AND ANY ADJOURNMENT OR POSTPONEMENT THEREOF.

          FOR                      AGAINST                    ABSTAIN          

     PLEASE  SIGN ON THE  REVERSE  SIDE AND RETURN  THIS PROXY  PROMPTLY  IN THE
ENCLOSED ENVELOPE.


<PAGE>



     THIS  PROXY IS  SOLICITED  ON  BEHALF OF THE  BOARD OF  DIRECTORS  and when
properly  executed will be voted as directed  herein.  If no direction is given,
this Proxy will be voted FOR Proposal.


     (Date)



     (Signature)

     (Signature, if held jointly)

     Please  sign  exactly as name  appears  below.  If Shares are held by joint
tenants,  both should sign. When signing as attorney,  executor,  administrator,
trustee or guardian,  please list full title as such. If a  corporation,  please
sign in full  corporate  name by president  or other  authorized  officer.  If a
partnership, please sign in partnership name by authorized person.

     Please sign, date and return promptly in the enclosed envelope. No envelope
need be affixed if mailed in the United States.





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