NEW WORLD COFFEE MANHATTAN BAGEL INC
S-3, 2000-10-06
EATING PLACES
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   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON OCTOBER 6, 2000
                                REGISTRATION NO.


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933


                    New World Coffee - Manhattan Bagel, Inc.
             (Exact name of registrant as specified in its charter)

                   Delaware                        13-3690261
       (State or other jurisdiction of          (I.R.S. Employer
        incorporation or organization)         Identification No.)

                             246 Industrial Way West
                           Eatontown, New Jersey 07724
                                 (732) 544-0155
               (Address, including zip code, and telephone number,
        including area code, of registrant's principal executive offices)


                                 R. Ramin Kamfar
                             Chief Executive Officer
                             246 Industrial Way West
                           Eatontown, New Jersey 07724
                                 (732) 544-0155
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                   Copies to:

                             Stuart M. Sieger, Esq.
                               Seth I. Rubin, Esq.
                    Ruskin, Moscou, Evans & Faltischek, P.C.
                              170 Old Country Road
                                Mineola, NY 11501
                                 (516) 663-6600


<PAGE>

THIS  PROSPECTUS IS BEING FILED PURSUANT TO RULE 429 UNDER THE SECURITIES ACT OF
1933 AND RELATES TO THE S-3  REGISTRATION  STATEMENT  FILED BY THE REGISTRANT ON
SEPTEMBER 8, 2000,  REGISTRATION  NO.  333-43906  WHICH WAS  DECLARED  EFFECTIVE
SEPTEMBER 11, 2000.

APPROXIMATE  DATE OF COMMENCEMENT OF PROPOSED SALE TO PUBLIC:  FROM TIME TO TIME
AFTER THIS REGISTRATION STATEMENT BECOMES EFFECTIVE.

IF THE ONLY SECURITIES  BEING REGISTERED ON THIS FORM ARE BEING OFFERED PURSUANT
TO DIVIDEND OR INTEREST REINVESTMENT PLANS, PLEASE CHECK THE FOLLOWING BOX.[ ]

IF ANY OF THE  SECURITIES  BEING  REGISTERED ON THIS FORM ARE TO BE OFFERED ON A
DELAYED OR CONTINUOUS  BASIS  PURSUANT TO RULE 415 UNDER THE  SECURITIES  ACT OF
1933, OTHER THAN SECURITIES OFFERED ONLY IN CONNECTION WITH DIVIDEND OR INTEREST
REINVESTMENT PLANS, CHECK THE FOLLOWING BOX. [ ]

IF THIS FORM IS FILED TO REGISTER ADDITIONAL SECURITIES FOR AN OFFERING PURSUANT
TO RULE 462(b) UNDER THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX AND LIST
THE  SECURITIES  ACT  REGISTRATION  STATEMENT  NUMBER OF THE  EARLIER  EFFECTIVE
REGISTRATION STATEMENT FOR THE SAME OFFERING. [ ]

IF THIS FORM IS A  POST-EFFECTIVE  AMENDMENT FILED PURSUANT TO RULE 462(c) UNDER
THE  SECURITIES  ACT,  CHECK  THE  FOLLOWING  BOX AND  LIST THE  SECURITIES  ACT
REGISTRATION  STATEMENT NUMBER OF THE EARLIER EFFECTIVE  REGISTRATION  STATEMENT
FOR THE SAME OFFERING.[]

IF DELIVERY OF THE  PROSPECTUS IS EXPECTED TO BE MADE PURSUANT TO RULE 434 UNDER
THE SECURITIES ACT, PLEASE CHECK THE FOLLOWING BOX. [ ]

                        CALCULATION OF REGISTRATION FEES
<TABLE>
<CAPTION>

--------------------------------------------------------------------------------------------------------------------------------
<S>                              <C>                 <C>                         <C>                            <C>
Title of each class of           Amount to be        Proposed maximum offering   Proposed maximum aggregate     Registration Fee
securities to be registered      registered (2)      price per share (1)(2)      offering price (1)(2)          (2)
--------------------------------------------------------------------------------------------------------------------------------
Common Stock, $0.001 par value   2,143,472 shares     $1.688                     $3,618,181                     $956
--------------------------------------------------------------------------------------------------------------------------------
<FN>
     (1)  Estimated  solely for  purpose of  calculating  the  registration  fee
pursuant  to Rule  457(c)  on the  basis of the  closing  price per share of the
Common  Stock  reported on the  NASDAQ-NMS  on  September  29,  2000,  which was
$1.688.

     (2) Please note that 2,106,511 shares were previously registered in the S-3
Registration  Statement filed by the registrant on September 8, 2000,  which was
declared effective September 11, 2000, Registration No. 333-43906 for which a fee
of $1,113 was paid by the  registrant.  The  2,106,511  shares are being carried
forward in this  Registration  Statement  pursuant to Rule 429 of the Securities
Act of 1933.  As a result,  a total of  4,249,983  shares  are  covered  by this
registration.
</FN>
</TABLE>

     THE REGISTRANT  HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER  AMENDMENT  WHICH  SPECIFICALLY  STATES  THAT  THIS  REGISTRATION
STATEMENT SHALL  THEREAFTER  BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF
THE  SECURITIES  ACT OF 1933 OR UNTIL THE  REGISTRATION  STATEMENT  SHALL BECOME
EFFECTIVE  ON SUCH  DATE  AS THE  SECURITIES  AND  EXCHANGE  COMMISSION,  ACTING
PURSUANT TO SUCH SECTION 8(a), MAY DETERMINE.


<PAGE>



                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.
                     Cross Reference Sheet Showing Location
                          in Prospectus of Information
                          Required by Items of Form S-3
<TABLE>
<CAPTION>

          Item and Heading                                Location in Prospectus
          ----------------                                ----------------------

<S>       <C>                                             <C>
1.        Forepart of the Registration Statement and      Outside Front Cover Page
          Outside Cover Page of Prospectus
2.        Inside  Front and Outside  Back Cover Pages of  Inside Front and Outside Back Cover Pages of Prospectus
          Prospectus
3.        Summary  Information,  Risk  Factors and Ratio  Summary of Prospectus; Risk Factors
          of Earnings to Fixed Charges
4.        Use of Proceeds                                 Not Applicable
5.        Determination of Offering Price                 Outside Front Cover Page
6.        Dilution                                        Not Applicable
7.        Registering Stockholders                        Registering Stockholders
8.        Plan of Distribution                            Plan of Distribution
9.        Description of Securities to be Registered      Description of Capital Stock
10.       Interest of Named Experts and Counsel           Legal Matters; Experts
11.       Material Changes
12.       Incorporation of Certain Information            Incorporation of Certain Information by Reference
13.       Disclosure of Commission Position on            Indemnification for Securities Act Liabilities
          Indemnification  for Securities Act Securities
          Act Liabilities
14.       Other Expenses of Issuance and Distribution     Other Expenses of Issuance and Distribution
15.       Indemnification of Officers and Directors       Indemnification of Directors and Officers
16.       Exhibits                                        Exhibits
17.       Undertakings                                    Undertakings
</TABLE>

<PAGE>



                                   PROSPECTUS

                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

      2,143,472 SHARES OF COMMON STOCK OFFERED BY REGISTERING STOCKHOLDERS

     This is an offering of up to 2,143,472  shares of Common Stock of New World
Coffee - Manhattan  Bagel,  Inc.  solely by the Registering  Stockholders  named
heretofore  issued to them.  The  Registering  Stockholders  may be deemed to be
underwriters when they sell their shares. See "Plan of Distribution."

     We will pay certain  costs and  expenses  incurred in  connection  with the
registration of the shares of Common Stock  ("Shares")  offered hereby,  but the
Registering  Stockholders  shall be  responsible  for all  selling  commissions,
transfer taxes and related charges in connection with the offer and sale of such
Shares.  See "Plan of Distribution." We anticipate  incurring  expenses totaling
approximately $15,000 payable in connection with the registration of the shares.

     Our  Common  Stock,  par value  $.001 per  share,  is traded on the  NASDAQ
National  Market System  ("NASDAQ-NMS")  under the symbol NWCI. On September 29,
2000 the closing sale price of our Common Stock on the NASDAQ-NMS was $1.688 per
share.  The  Registering  Stockholders  may sell all or a portion  of the Shares
offered  hereby in private  transactions  or in the  over-the-counter  market at
prices related to the  prevailing  prices of the Shares on the NASDAQ-NMS at the
time of sale. Any securities  covered by this Prospectus  which qualify for sale
pursuant  to Rule 144  under  the  Securities  Act may be sold by a  Registering
Stockholders  under Rule 144 rather than pursuant to this Prospectus.  See "Plan
of Distribution."

     INVESTING  IN THE COMMON  STOCK  INVOLVES A HIGH DEGREE OF RISK.  SEE "RISK
FACTORS" BEGINNING ON PAGE 5.

     NEITHER THE  SECURITIES AND EXCHANGE  COMMISSION  NOR ANY STATE  SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR DETERMINED IF THIS
PROSPECTUS  IS TRUTHFUL OR  COMPLETE.  ANY  REPRESENTATION  TO THE CONTRARY IS A
CRIMINAL OFFENSE.

     THE INFORMATION IN THIS  PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED.  WE
MAY NOT SELL THESE SECURITIES  UNTIL THE  REGISTRATION  STATEMENT FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS PROSPECTUS IS NOT AN OFFER
TO  SELL  THESE  SECURITIES  AND IT IS NOT  SOLICITING  AN  OFFER  TO BUY  THESE
SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT PERMITTED.

               THE DATE OF THIS PROSPECTUS IS OCTOBER 6, 2000.


<PAGE>



                              AVAILABLE INFORMATION

     We are subject to the informational requirements of the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), and in accordance  therewith files
reports,  proxy  statements,  and  other  information  with the  Securities  and
Exchange Commission (the "Commission" or "SEC"). Our reports,  proxy statements,
and other information filed by us can be inspected and copied, at the prescribed
rates,  at the  public  reference  facilities  of the  Commission  at Room 1024,
Judiciary  Plaza,  450 Fifth Street,  N.W.,  Washington,  D.C. 20549, and at the
Northeast  Regional Office of the Commission at Seven World Trade Center,  Suite
1300,  New  York,  New York  10048  and at the  Midwest  Regional  Office of the
Commission at Citicorp  Center,  500 West Madison Street,  Suite 1400,  Chicago,
Illinois 60661-2511.  Copies may be obtained at prescribed rates from the Public
Reference Section of the Commission at 450 Fifth Street, N.W., Washington,  D.C.
20549. The Commission maintains a Web site that contains our reports,  proxy and
information  statements and other information that is filed  electronically with
the Commission and the address of such Web site is www.sec.gov.

     We have filed  with the  Commission  in  Washington,  D.C.  a  Registration
Statement on Form S-3 (together with all amendments  thereto,  the "Registration
Statement"),  under the  Securities  Act,  with  respect to the shares of Common
Stock offered  hereby.  This Prospectus does not contain all the information set
forth  in the  Registration  Statement  and the  exhibits  and  schedules  filed
therewith, certain portions of which have been omitted as permitted by the rules
and  regulations of the  Commission.  For further  information  about us and the
Common  Stock  offered  hereby,  reference  is hereby  made to the  Registration
Statement  and  to  the  exhibits  and  schedules  filed  therewith.  Statements
contained  in this  Prospectus  regarding  the contents of any contract or other
document  referred  to are not  necessarily  complete  and,  in  each  instance,
reference  is made to the copy of such  contract or other  document  filed as an
exhibit to the  Registration  Statement,  each such statement being deemed to be
qualified in its entirety by such reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The  following  documents  filed  by us  with  the  Commission  are  hereby
incorporated by reference in this  Prospectus:  (a) Annual Report on Form 10-KSB
for the fiscal year ended  December  26,  1999;  (b)  Quarterly  Reports on Form
10-QSB for the  quarters  ended  March 26, 2000 and June 25,  2000;  and (c) all
documents subsequently filed by the Registrant (see below).

     All documents filed by us pursuant to Section 13(a),  13(c), 14 or 15(d) of
the  Exchange Act  subsequent  to the date of this  Prospectus  and prior to the
termination  of the offering of the Common Stock offered  hereby shall be deemed
to be incorporated by reference in this Prospectus and to be a part thereof from
the  respective  dates of filing such  documents.  Any statement  contained in a
document  incorporated by reference shall be deemed to be modified or superseded
for  purposes  of  this  Prospectus  to the  extent  that a  statement  in  this
Prospectus or in any  subsequently  filed document which also is or is deemed to
be incorporated by reference  herein modifies or supersedes such statement.  Any
statement so modified or superseded  shall not be deemed,  except as so modified
or superseded, to constitute a part of this Prospectus.

     We will provide without charge to each person who receives this Prospectus,
upon written or oral request of such  person,  a copy of any of the  information
that was incorporated by reference in this Prospectus (not including exhibits to
the  information  that is  incorporated  by  reference  unless the  exhibits are
themselves specifically incorporated by reference). Such requests should be made
to Mr. Jerold Novack,  Chief Financial Officer,  at New World Coffee - Manhattan
Bagel,  Inc.,  246  Industrial  Way West,  Eatontown,  New Jersey  07724,  (732)
544-0155.

                           FORWARD-LOOKING STATEMENTS

     Certain   statements  in  this   Prospectus   constitute   "forward-looking
statements" within the meaning of the Private  Securities  Litigation Reform Act
of 1995  (the  "Reform  Act").  The  words  "forecast",  "estimate",  "project",
"intent",  "expect",  "should", and similar expressions are intended to identify
forward-looking  statements.  Such forward-looking  statements involve known and
unknown  risks,  uncertainties  and other  factors  which  may cause the  actual
results,  performance, or achievements of New World Coffee Manhattan Bagel, Inc.
("New  World" or the  "Company")  to be  materially  different  from any  future
results,   performance   or   achievements,   expressed   or   implied  by  such
forward-looking statements.

     We are  dependent  upon the  success of  existing  and new  franchised  and
Company-owned stores and alternative  distribution outlets; our success and that
of our master  franchisees  in  getting  new  stores or other  retail  locations
opened;  our  ability  of and that of our  master  franchisees  to  attract  new
qualified  franchisees;  of which  there  can be no  assurance,  and such  other
factors as competition, commodity pricing and economic conditions.

     The opening and success of stores will depend on various factors, including
the availability of suitable store sites and the negotiation of acceptable lease
terms for new locations,  the ability to obtain construction and other necessary
permits in a timely  manner,  the ability to meet  construction  schedules,  the
financial and other  capabilities  of our  franchisees  and master  franchisees,
competition  and general  economic  and  business  conditions.  Our  business is
subject to changes in consumer  taste,  national,  regional  and local  economic
conditions,  demographic  trends and the type,  number and location of competing
businesses. Competition is increasing significantly with an increasing number of
national,  regional  and  local  stores  competing  for  franchisees  and  store
locations as well as customers.

     Our future results may also be negatively impacted by future pricing of the
key ingredients for our frozen bagel dough,  cream cheeses and coffee beverages.
The  success of sales units in  alternative  distribution  locations,  including
convenience  stores,  supermarkets,  military  bases and  other  non-traditional
locations,  will  depend,  in  addition  to the  factors  affecting  traditional
franchisee and Company-owned stores, on the consumer traffic at the locations in
which they are located.

     The opening  and  remodeling  of stores,  as well as opening of sales units
within  alternative  locations,  may be subject to potential  delays  caused by,
among other things,  permits,  weather, the delivery of equipment and materials,
and the availability of labor.


<PAGE>



                               PROSPECTUS SUMMARY

     The  following  summary is qualified  in its entirety by the more  detailed
information and financial statements appearing elsewhere in this Prospectus.

The Company

     We are the  largest  franchisor  of coffee  bars and bagel  bakeries in the
United  States.  We operate  and  franchise  coffee  bars,  bagel  bakeries  and
integrated  coffee bar/bagel  bakeries in 26 states throughout the United States
and the District of  Columbia.  The first  Company-owned  New World Coffee store
opened in 1993 and the first  franchised  New World Coffee store opened in 1997.
We acquired the stock of Manhattan Bagel Company, Inc. - Debtor in Possession on
November  24,  1998,  resulting  in the  addition  of 6  Company-owned  and  285
franchised and licensed  Manhattan Bagel stores. On August 31, 1999, we acquired
the assets of Chesapeake  Bagel Bakery  ("CBB")  resulting in the addition of 80
franchised  and  licensed  Chesapeake  Bagel  Bakery  stores.  In June 2000,  we
acquired 13 stores in the Buffalo,  New York area from a former  franchisee.  At
June 25,  2000,  our retail  system  consisted  of 368 stores,  including  29
Company-owned and 339 franchised and licensed stores.

     We  are   vertically   integrated   with  bagel  dough  and  cream   cheese
manufacturing plants in Eatontown, NJ and Los Angeles, CA, and a coffee roasting
plant in  Branford,  CT.  Our  products  are sold to  franchised,  licensed  and
Company-owned  stores as well as to wholesale,  supermarket and  non-traditional
outlets.

     We are a Delaware corporation, organized in November 1992.

     The Offering
<TABLE>
<CAPTION>

<S>                                                        <C>
Securities Offered                                          2,143,472   shares  of  Common  Stock  solely  by  the  Registering
                                                            Stockholders

Shares to be outstanding after the offering.                15,637,921  shares (not including shares issuable under options and
                                                            warrant but including  1,332,570  shares of common  stock into which the
                                                            outstanding  shares of Series C Preferred  Stock of the Company  will
                                                            be convertible upon  effectiveness  of the registration  statement of
                                                            which this Prospectus is a part).

NASDAQ/NMS Symbol                                           NWCI

Risk Factors                                                See "Risk Factors" below
</TABLE>





<PAGE>



                                  RISK FACTORS

     Each  prospective  investor should carefully  consider,  in addition to the
other  information  contained in this Prospectus,  the following  information in
evaluating our business before making an investment decision.

     1. HISTORY OF OPERATING  LOSSES.  We have been in existence  since  October
1992 and opened our first  specialty  coffee cafe in February  1993. To date, we
have not had net income for any fiscal  year other than 1999,  for which  fiscal
year  we had a net  income  of  $2,424,098.  At  December  26,  1999,  we had an
accumulated deficit of $24,770,496.  We have reported earnings of $1,818,823 for
the six  months  ended June 25,  2000.  There can be no  assurance  that we will
continue to be  profitable  in the future.  The  securities  offered  hereby are
highly  speculative  and should be  purchased  only by persons who can afford to
lose their investment.

     2. NEED FOR  ADDITIONAL  FINANCING.  In order to achieve and  maintain  our
anticipated growth rate, including  acquisitions,  geographic  expansions and in
order to make future debt payments,  we believe that it will, from time to time,
have to obtain  bank  financing  or sell  additional  debt or equity (or hybrid)
securities in public and private financings. Any such financing could dilute the
interests of investors in this offering. There can be no assurance that any such
additional  financing will be available or, if it is available,  that it will be
in such amounts and on such terms as will be satisfactory to us.

     3.  GROWTH   THROUGH   FRANCHISING.   We  are  committed  to  grow  through
franchising.  As of June 25, 2000 there were 29 Company-owned and 339 franchised
stores in operation.  Achievement  of our  expansion  plans will depend upon our
ability to: (i) select,  and compete  successfully in, new markets;  (ii) obtain
suitable sites at acceptable  costs in highly  competitive  real estate markets;
(iii) hire,  train,  and retain  qualified  personnel;  (iv)  attract and retain
qualified  franchisees;  (iv)  integrate new stores into existing  distribution,
inventory control, and information systems; and (v) maintain quality control. We
will incur  start-up  costs in connection  with entering new markets,  primarily
associated  with  recruiting  and  training new  regional  management  and their
support staff. In addition,  the opening of additional stores in current markets
could have the effect of  adversely  impacting  sales at certain of our existing
stores.  There can be no assurance  that we will  achieve our planned  expansion
goals,  manage  growth  effectively,  or  operate  all  existing  and new stores
profitably.  Our failure to achieve its expansion goals on a timely basis, if at
all,  manage  all  growth  effectively  or  operate  existing  or any new stores
profitably would have a material adverse effect on our results of operations and
financial position.

     4. RELIANCE ON OUR  FRANCHISEES.  We will rely in part upon our franchisees
and the manner in which they  operate  their  stores to develop  and promote our
business. Although we have developed criteria to evaluate and screen prospective
franchisees,  there can be no assurance that  franchisees will have the business
acumen or financial resources necessary to operate our successful  franchises in
their  franchise  areas.  The  failure  of  franchisees  to  operate  franchises
successfully  could have a material  adverse effect on us, our  reputation,  our
name and our other prospective franchisees.

     5.  RELIANCE ON KEY  PERSONNEL.  Our success  will depend to a large degree
upon the efforts and  abilities of our officers  and key  management  employees,
particularly R. Ramin Kamfar,  the Company's Chief  Executive  Officer,  William
Rianhard,  the  Company's  President and Chief  Operating  Officer and Jerold E.
Novack, the Company's Chief Financial  Officer.  The loss of the services of one
or more  of our key  employees  could  have a  material  adverse  effect  on our
business  prospects  and/or  potential  earning  capacity.  We have entered into
employment and non-competition agreements with each of our executive officers.

     6.  COMPETITION.  The market for specialty coffees is fragmented and highly
competitive,  and competition is increasing substantially.  Our coffee beverages
compete  directly  against all restaurant and beverage outlets that serve coffee
and a growing  number of espresso  stands,  carts,  and  stores.  Our whole bean
coffees  compete  directly  against  specialty  coffees  sold at retail  through
supermarkets  and a growing number of specialty  coffee  stores.  Both our whole
bean  coffees  and our coffee  beverages  compete  indirectly  against all other
brands on the  market.  The  coffee  industry  is  dominated  by  several  large
companies such as Kraft General Foods,  Inc.,  Proctor & Gamble Co., and Nestle,
S.A.,  many of which have begun  marketing  gourmet coffee  products.  While the
market for  specialty  gourmet  coffee  stores  remains  fragmented,  we compete
directly with the market leader,  Starbucks,  among others. Starbucks is rapidly
expanding geographically and has substantially greater financial,  marketing and
other resources than we have. Other competitors,  some of which may have greater
financial and other  resources than we have, may also enter the markets in which
we currently operates or intends to expand.

     Our bagel  products  compete  directly  against  all bakery and  restaurant
outlets that serve bagels,  including the bakery section of supermarkets,  and a
growing number of bagel  bakeries.  Although  competition in the bagel market is
fragmented,  we compete  and,  in the future,  will  increasingly  compete  with
Einstein/Noah  Bagel Corp., a Colorado based retailer with over 450 stores,  and
Bruegger's Bagels, a Vermont based retailer with over 300 stores. In addition to
current  competitors,  one or more  new  major  competitors  with  substantially
greater financial,  marketing,  and operating resources than we have could enter
the  market  at any time and  compete  directly  against  us.  In  addition,  in
virtually every major  metropolitan area in which we operate or expect to enter,
local or regional competitors already exist.

     We compete  against other  specialty  retailers and  restaurants  for store
sites, and there can be no assurance that management will be able to continue to
secure adequate sites at acceptable rent levels.  We will also face  competition
from  franchisors  in  our  industry  and  other  industries  for  the  sale  of
franchises,  many of which have  substantially  greater  financial and technical
resources,  marketing  capabilities and experience than we have. There can be no
assurance that we will be able to compete successfully against these competitors
in securing desirable franchisees.

     7. GEOGRAPHIC CONCENTRATION;  FLUCTUATIONS IN REGIONAL ECONOMIC CONDITIONS.
Even following our acquisition of Manhattan Bagel Company,  Inc., and Chesapeake
Bagel  Bakery  stores,   many  of  our  stores  are  currently  located  in  the
northeastern  United States. As a result,  our success will depend,  among other
matters,  upon factors affecting  general economic  conditions and discretionary
consumer spending in this region. Any economic downturn or reduction in consumer
spending in this region could have a material adverse effect on us.

     8. SEASONAL FLUCTUATIONS AND QUARTERLY OPERATING RESULTS. Historically, our
operations have been seasonal, with the lowest sales and profitability occurring
in the first quarter,  reflecting  decreased traffic as a result of inhospitable
winter  weather and fewer  daylight  hours.  Our results of operations  may also
fluctuate  from  quarter  to quarter in the future as a result of the amount and
timing of sales  contributed by new and acquired  stores and the  integration of
new stores into our  operations,  as well as other factors  including  marketing
programs.

     9.  FLUCTUATIONS IN AVAILABILITY  AND COST OF GREEN COFFEE.  We depend upon
both our outside  brokers and our direct contacts with exporters in countries of
origin for the supply of a primary raw  material,  green  coffee.  Coffee is the
world's second largest traded  commodity and its supply and price are subject to
volatility  beyond our control or influence.  Although most coffee trades in the
commodity  market,  coffee of the quality we seek tends to trade on a negotiated
basis at a substantial  premium above commodity  coffee pricing,  depending upon
the supply and demand at the time of purchase.  Supply and price can be affected
by multiple factors in the producing  countries,  including weather,  political,
and economic conditions.  In addition, green coffee prices have been affected in
the  past,  and  may be  affected  in the  future,  by the  actions  of  certain
organizations and associations, such as the International Coffee Organization or
the Association of Coffee Producing Countries,  that have historically attempted
to establish commodity prices of green coffee through agreements creating export
quotas or restricting coffee supplies worldwide.  No assurance can be given that
such  organizations (or others) will not succeed in raising green coffee prices,
or that,  if so, we will be able to  maintain  our gross  margins by raising our
prices  to our  customers.  Increases  in the  price  of green  coffees,  or the
unavailability  of adequate  supplies  of green  coffees of the quality we seek,
whether  due to the  failure of our  suppliers  to  perform,  conditions  in the
coffee-producing  countries, or otherwise,  could have a material adverse effect
on our results of operations.

     To mitigate the risks  associated  with  increases in coffee  prices and to
allow greater  predictability in the prices we pay for our coffees over extended
periods of time, we typically enter into fixed-price  purchase commitments for a
portion of our green coffee  requirements.  There can be no assurance that these
activities will successfully protect us against the risks of increases in coffee
prices or that they will not result in our payment of substantially more for its
supply of coffee than we would have been required to pay absent such activities.

     10.  AUTHORIZATION  OF PREFERRED  STOCK.  Our Certificate of  Incorporation
authorizes the issuance of preferred  stock with such  designations,  rights and
preferences  as may be  determined  from time to time by our Board of Directors.
Accordingly,  the Board of Directors is empowered, without stockholder approval,
to issue preferred stock with dividend, liquidation, conversion, voting or other
rights  which could  adversely  affect the voting  power or other  rights of the
holders of the Common Stock.  Pursuant thereto,  at July 1, 2000, we had 444,190
shares of Series C Preferred Stock outstanding.  Issuance of the preferred stock
could be utilized,  under certain  circumstances,  as a method of  discouraging,
delaying or  preventing a change in control of the Company.  Although we have no
present  intention to issue additional new shares of its preferred stock,  there
can be no assurance that we will not do so in the future.

     11.  STOCKHOLDER  RIGHTS PLAN. We have in effect a Stockholder Rights Plan.
In the event that a person or persons not  authorized  by the Board of Directors
acquires or tenders for 15% or more to the  outstanding  common  stock,  certain
mechanisms  are  activated  which  will make  larger  amounts  of  common  stock
available  to all of the  stockholders  (other  than the  acquirors)  at reduced
prices. One effect of the rights plan is to discourage unsolicited takeovers.

     12.  CLASSIFIED  BOARD OF  DIRECTORS.  We have amended our  certificate  of
incorporation to provide for a classified Board of Directors. This means that no
more than one-third of the Board of Directors is elected each year. Accordingly,
a person  desiring to replace a majority of the Board of Directors would have to
obtain  successful votes for its nominees in two successive years. One effect of
the classified Board of Directors may be to discourage unsolicited takeovers.

     13. ABSENCE OF CASH DIVIDENDS. We have paid no cash dividends on any of our
shares of capital  stock since our  inception  and at the present time we do not
anticipate paying dividends on the Common Stock in the foreseeable  future.  Any
future   dividends   will  depend  on  our  earnings,   if  any,  our  financial
requirements, contractual commitments and other factors. Our present bank credit
agreement does not allow the payment of cash dividends.

     14. IMPACT OF  GOVERNMENTAL  REGULATION ON THE  COMPANY'S  OPERATIONS.  Our
operations and properties are subject to regulation by various  federal,  state,
and local  government  entities and  agencies.  Our  operations  facilities  are
subject to various federal,  state, and local  environmental  laws and workplace
regulations,  including  but not limited to the  Occupational  Safety and Health
Act, the Fair Labor  Standards  Act, the Clean Air Act, and the Clean Water Act.
We  believe  that  our  current  legal  and  environmental  compliance  controls
adequately address such concerns and that we are in substantial  compliance with
applicable  laws and  regulations.  However,  compliance  with, or violation of,
current and future laws or regulations could require material expenditures by us
or otherwise adversely affect our business or financial results.

     15. PRODUCT LIABILITY; PRODUCT RECALLS. We may be liable if the consumption
of any of our products causes injury,  illness or death. Our current  management
is not aware of any material product liability  judgment against us. However,  a
product  liability  judgment  against us could have a material adverse effect on
our business or financial results.

     16. TRADEMARKS AND OTHER PROPRIETARY RIGHTS. We believe that our trademarks
and other  proprietary  rights are important to our success and our  competitive
position.  Accordingly, we devote substantial resources to the establishment and
protection of our trademarks and proprietary rights.  However, the actions taken
by us may be  inadequate  to prevent  imitation  of our products by others or to
prevent  others from claiming  violations of their  trademarks  and  proprietary
rights by us. In addition,  others may assert rights in our trademarks and other
proprietary rights.

     17.  SHARES  ELIGIBLE FOR FUTURE  SALE.  Sales of a  substantial  number of
shares  of  Common  Stock  into the  public  market  following  the date of this
Prospectus could materially adversely affect the prevailing market price for the
Common Stock.  As of September 20, 2000,  there are 15,637,921  shares of Common
Stock  outstanding.  Excluding the 2,143,472 shares being registered  hereby for
sale by the Registering  Stockholders,  4,646,749 of such shares are "restricted
securities"  ("Restricted  Shares")  pursuant to Rule 144 promulgated  under the
Securities Act of 1933, as amended (the "Securities Act").  Absent  registration
under the  Securities  Act,  the sale of such  shares is subject to Rule 144, as
promulgated  under the Securities  Act. In general,  under Rule 144,  subject to
satisfaction of certain other  conditions,  a person,  including an affiliate of
ours, who has beneficially  owned Restricted Shares of Common Stock for at least
one year is entitled to sell, within any three-month  period, a number of shares
that does not exceed the greater of 1% of the total number of outstanding shares
of the same  class,  or if the  Common  Stock is quoted on NASDAQ,  the  average
weekly  trading  volume  during the four  calendar  weeks  preceding the sale. A
person  who has  not  been  an  affiliate  of ours  for at  least  three  months
immediately  preceding  the sale and who has  beneficially  owned the  shares of
Common  Stock for at least two years is entitled to sell such shares  under Rule
144 without regard to any of the volume limitations described above.

     18.  LISTING AND  QUALIFICATION  ON NASDAQ.  Our Common  Stock is currently
traded in the NASDAQ  National  Market and is quoted on the NASDAQ  System under
symbol  "NWCI."  Continuation  of  quotations  on NASDAQ is subject to continued
compliance with requirements imposed by NASDAQ. If our Common Stock is no longer
quoted on National  Market,  the  liquidity of the Common Stock  offered  hereby
would be adversely affected.



                                   THE COMPANY

     We are one of the largest  franchisors of coffee bars and bagel bakeries in
the United  States.  We operate and franchise  coffee bars,  bagel  bakeries and
integrated  coffee bar/bagel  bakeries in 28 states throughout the United States
and the District of  Columbia.  The first  Company-owned  New World Coffee store
opened in 1993 and the first  franchised  New World Coffee store opened in 1997.
We acquired the stock of Manhattan Bagel Company, Inc. - Debtor in Possession on
November  24,  1998,  resulting  in the  addition  of 6  Company-owned  and  285
franchised and licensed  Manhattan Bagel stores. On August 31, 1999, we acquired
the assets of Chesapeake  Bagel Bakery  ("CBB")  resulting in the addition of 80
franchised and licensed  Chesapeake  Bagel Bakery stores.  At June 25, 2000, our
retail system consisted of approximately 368 stores,  including 29 Company-owned
and 339 franchised and licensed stores.

     We  are   vertically   integrated   with  bagel  dough  and  cream   cheese
manufacturing plants in Eatontown, NJ and Los Angeles, CA, and a coffee roasting
plant in  Branford,  CT.  Our  products  are sold to  franchised,  licensed  and
Company-owned  stores as well as to wholesale,  supermarket and  non-traditional
outlets.

     We are a Delaware corporation and was organized in November 1992.

     Industry Overview

     The US  market  for  specialty  coffee is large,  fragmented  and  growing.
According to the National  Coffee  Association's  1999 National  Coffee Drinking
Trends  report,  approximately  62% of all consumers (age 10+) drink coffee on a
weekly basis,  they drink an average of 3.5 cups per day, and the overall number
of  coffee  drinkers  has  grown  from  approximately  140  million  in  1990 to
approximately  168 million in 1999.  The gourmet  coffee segment of the industry
has  experienced  strong growth over the past decade and is expected to continue
to grow.  From 1997 to 1999 the percentage of the U.S.  population  that drank a
gourmet coffee beverage increased 40%.

     The US market for bagels is also large,  fragmented and growing.  According
to CREST, a market  research firm,  household  expenditures  in the bagel bakery
category increased by 40% 1996 through 1999. Management believes this growth has
been  driven by (i)  greater  consumer  awareness  and  appreciation  of gourmet
coffee,  specialty drinks and fresh baked bagels as a result of their increasing
availability,  (ii) increasing  demand for all fresh premium food products where
the  differential  in price from the commercial  brands is small compared to the
improvement in product quality and taste, (iii) a switch by consumers to low fat
baked  items  such as  bagels  from high fat  fried  alternatives,  and (iv) the
popularity of coffee bars and bagel stores as gathering places.

     Business Strategy

     Our objective is to be a leading bagel bakery and coffee cafe franchisor in
each market in which we operate,  and to support and extend its consumer  brands
and leverage its manufacturing  infrastructure through alternative  distribution
channels. The key elements of this strategy include:

     Industry Consolidation. Our strategy is to be the consolidator of the bagel
bakery  industry.  The  industry  is  currently  fragmented  with many  small to
medium-sized chains operating  unprofitably or at marginally  profitable levels.
We  believe  that the  current  industry  environment  will  allow us to acquire
additional  stores  through  acquisition  of smaller  competitors  or of a major
competitor which is experiencing  financial  problems.  The  acquisitions,  with
subsequent  conversion to one of our core brands will create financial synergies
our current  plant  capacity is utilized to supply new product sales to acquired
units which is a principal source of our profits.  In addition,  we will be able
to leverage our investment in administrative infrastructure realizing additional
profits from these acquisitions.

     Differentiated   Retail  Brands.  Our  strategy  is  to  differentiate  and
reinforce  our retail brands in a way that will  engender  customer  loyalty and
position  us as a  leading  specialty  retailer  in  each  of our  markets.  Our
Manhattan  Bagel and Chesapeake  Bagel Bakery brands are positioned as purveyors
of authentic  "New York style"  boiled and baked  bagels,  and of breakfast  and
lunch  sandwiches.  We are expanding this  positioning to include a selection of
specialty coffees, and a menu of cool blended drinks. The New World Coffee brand
is  differentiated  from  competitors by our roasting  style,  which  management
believes delivers a more full flavored,  less bitter coffee.  In addition,  as a
coffee  cafe  (versus  a coffee  bar) the  stores  offer a  broader  and  deeper
selection of high quality food items throughout the day.

     Quality  Products.  Our strategy is to provide the consumer  with  superior
quality products, primary coffee, bagels and cream cheeses which we believe is a
primary factor in a consumer's  decision to patronize its stores, and enables us
to build a high quality  brand  identity.  Our  vertically  integrated  strategy
enables us to supply our stores  with high  quality  specialty  coffees,  frozen
bagel dough and cream cheeses, and to control the quality of product sold in the
stores.  Our coffee and bagel product have won a number of quality and "Best of"
awards, which assists us in developing our high quality brand identity.

     Growth Through Franchising.  Our strategy is to grow through franchising to
secure a leading  position  in our  markets.  We  believe  that we can grow more
rapidly through franchising than through  Company-owned  operations due to lower
financial and human  resource  constraints.  We are  committed to  maintaining a
strong  franchise  system by  attracting  qualified  operators,  expanding  in a
controlled  manner and ensuring that  franchisees  adhere to our high standards.
Our  franchising  efforts  are focused on  attracting  new  franchisees,  adding
additional  locations  with existing  franchisees,  and  developing  co-branding
opportunities  with  other  complementary   retailers.   We  devote  significant
resources  to provide  franchisees  with  assistance  in site  selection,  store
design, training and store marketing.

     Efficient  Production System. Our strategy is to leverage our manufacturing
and  distribution  systems to deliver lower operating costs and improved product
quality. We believe that our centralized  production of bagel, cream cheese, and
coffee products allows for more consistent,  superior  products,  better quality
control and more rapid  development,  production  and deployment of new products
into stores systemwide.  In addition, the system significantly  simplifies store
level operations,  and eliminates the need for franchisees to commit substantial
capital  and  labor to raw  material  procurement  or  production.  We have made
improvements  in our coffee  packaging  system and  continues  to  evaluate  our
production process to take advantage of additional production efficiencies.

     Inviting  Stores.  Our strategy is to deliver a store  environment for each
concept which is conducive to capturing  important day parts. Our objective is a
comfortable  and inviting store with layouts  designed to process a large volume
of transactions  during the time critical day parts. During 1999, we completed a
redesign of our Manhattan Bagel Store design.  The new design, to be utilized in
stores  opening in the year 2000,  will more  effectively  promote  our  product
offerings and will allow more prominent display of seasonal product  selections.

     Training  and  Development.  Our  strategy is to place  strong  emphasis on
identifying  and  retaining  qualified  franchisees  and  employees,  and invest
substantial  resources in training them in customer  service,  beverage and food
preparation,  and sales  skills.  We believe  that the  friendliness,  speed and
consistency  of  service  and  the  product  knowledge  of our  franchisees  and
employees are critical  factors in developing  our quality brand identity and to
building a loyal customer base.

     Wholesale  Product  Sales.  Our  strategy  is  to  leverage  our  efficient
manufacturing  systems,  quality  products  and  brand  names  in  developing  a
significant wholesale business. We believe that food distributors, chain grocery
stores,  food service  outlets and similar  customers  offer us  opportunity  to
maximize  our  production  capacity  and  distribute  product  through many more
outlets than we have  franchised  and  Company-owned  stores.  During  1999,  we
established a wholesale sales  department and added  significant new business in
the convenience store and supermarket areas.

Expansion

     A total of 14  franchised  stores were opened  during 1999. We plan to open
approximately 40 franchised stores in 2000,  primarily in existing  markets.  We
have adopted a policy of not developing  stores for our own operation and we are
in the  process  of  selling  and  franchising  substantially  all of the stores
currently owned and operated by us.

     The ability of our  franchisees  to open new stores is affected by a number
of  factors.   These  factors  include,   among  other  things,   selection  and
availability  of suitable  store  locations,  negotiation  of suitable  lease or
financing  terms,  constraints  on  permitting  construction  of stores  and the
hiring,  training and retention of management and other personnel.  Accordingly,
there can be no  assurance  that our  franchisees  will be able to meet  planned
growth targets.

     Our expansion  strategy is to cluster stores in targeted  markets,  thereby
increasing  consumer awareness and enabling us to take advantage of operational,
distribution and advertising  efficiencies.  We believe that market  penetration
through the opening of multiple stores within a particular  market should result
in  increased  average  store sales in that  market.  In  determining  which new
markets to develop, we consider many factors, including our existing store base,
the  size  of  the  market,  demographic  and  population  trends,  competition,
availability  and  cost of  real  estate,  and the  ability  to  supply  product
efficiently.

     We have received  interest from the  international  business  community for
foreign  franchising  opportunities  with both the Manhattan Bagel and New World
Coffee Brands. During 1999, we licensed our first franchisee in Iceland.


                            REGISTERING STOCKHOLDERS

     The  following  table  sets  forth the  number  of  shares of Common  Stock
beneficially  owned by each of the  Registering  Stockholders  as of the date of
this Prospectus,  the number of shares (the "Shares") covered by this Prospectus
and the amount and percentage  ownership of the Registering  Stockholders  after
the offering  assuming all the shares covered by this Prospectus are sold by the
Registering Stockholders.
<TABLE>
<CAPTION>

Name of Registering Stockholder           Shares Presently Owned                                Shares Not Being Registered
-------------------------------           ----------------------                                ---------------------------
                                                                         Shares Being
                                         Number            Percent        Registered             Number             Percent
                                         ------            -------        ----------             ------             -------

<S>                                      <C>                  <C>            <C>                    <C>               <C>
Adelman, Marc                            18,750                *              9,000              9,750                 *
Allen, Timothy J.                        15,625                *              7,500              8,125                 *
Anthony Gardocki Trust                   10,000                *             10,000                  0                 *
Art Jenkins Trust                        40,000                *             15,000             25,000                 *
Barnett Family Partnership II            31,250                *             15,000             16,250                 *
Beel, Joseph C. and Madelyn               8,850                *              4,500              4,350                 *
Berger, Valery                           17,700                *              9,000              8,700                 *
Bergh, Gerald K.                         22,130                *              9,000             13,130                 *
Berkley, Bill D. and Claudio J.          15,625                *              7,500              8,125                 *
Bindseil, Edwin R.                       15,000                *              7,500              7,500                 *
Bisnoff, Alvan and Claude                25,000                *             12,000             13,000                 *
BNB Investments Assoc., L.P.             88,500                *             45,000             43,500                 *
Bollag, Ben                              25,000                *             25,000                  0                 *
Bollag, Michael                         163,184                1.2%          45,000            118,184                 *
Braccini, Stephen                        31,250                *             15,000             16,250                 *
Cameron, Jr., Walter F.                  15,625                *              7,500              8,125                 *
Car Cap Co., LLC                         29,500                *             15,000             14,500                 *
Carroll, Barbara A.                      18,750                *              9,000              9,750                 *
Casari, Richard C.                       18,750                *              9,000              9,750                 *
CCJ Trust                                90,000                *             45,000             45,000                 *
Charles A. Leonelli, III IRA             46,800                *             23,400             23,400                 *
Cheong, Francis                           9,375                *              4,500              4,875                 *
Cipriani Family Trust                    15,000                *              7,500              7,500                 *
Clifford A. Falkenau Trust                7,813                *              3,750              4,063                 *
Cohen, Robert                            25,000                *             25,000                  0                 *
Coleman, Thomas C.                       30,000                *             15,000             15,000                 *
Corman, James F.                         28,550                *             15,000             13,550                 *
Crenshaw, Randall W.                      6,250                *              3,000              3,250                 *
Cress, Jonathan                           7,500                *              3,750              3,750                 *
Crocitto, Jr., Vinnie F.                 21,090                *             10,545             10,545                 *
Cuda, William K., Jr.                    15,000                *              7,500              7,500                 *
Cyndel & Co., Inc.                       59,000                *             30,000             29,000                 *
David L. Ivers IRA Rollover              12,000                *              6,000              6,000                 *
David L. Schotterback Trust,             35,625                *              7,500             28,125                 *
4-9-93
Desmond, Dennis                          15,625                *              7,500              8,125                 *
Dick, George R.                          31,250                *             15,000             16,250                 *
Dr. Richard Bowe IRA                     15,625                *              7,500              8,125                 *
Dungan, Ronald S., Deed of               15,625                *              7,500              8,125                 *
Trust
Dweck, Naomi                             11,250                *              5,400              5,850                 *
End Loan Venture                         18,000                *              9,000              9,000                 *
Erb, James A.                            15,625                *              7,500              8,125                 *
Esses, Isaac                             15,625                *              7,500              8,125                 *
Estreichert, Michael &                   12,000                *              6,000              6,000                 *
Shoshanna
Ethington, Robert S.                      9,375                *              4,500              4,875                 *
Feinblatt, Jack and Dale S.              25,625                *              7,500             18,125                 *
Feldman, Mitchell & Janet                24,000                *             12,000             12,000                 *
Fight, Kevan A.                          16,650                *              8,325              8,325                 *
Frank, Donald                            15,625                *              7,500              8,125                 *
Friedman, Dr. Ronald                     15,625                *              7,500              8,125                 *
Gerzof, Richard E.                       25,000                *             12,000             13,000                 *
Gindin, Joshua and Meryl D.              11,250                *              5,400              5,850                 *
Greene, Sean J.                          15,625                *              7,500              8,125                 *
J. Mark McDonald IRA                     15,000                *              7,500              7,500                 *
Jonathan E. Plate Trust                  15,000                *              7,500              7,500                 *
KSH Strategic Investment Fund, L.P.     100,000                *            100,000                  0                 *
Kabat, Ruth                               9,375                *              4,500              4,875                 *
Kachel Spiller & Co.                     15,000                *              7,500              7,500                 *
Kandel, Richard                          29,500                *             15,000             14,500                 *
Kantor, Robert                           25,000                *             12,000             13,000                 *
Kohn Family Trust                        25,000                *             12,000             13,000                 *
Kohn, Helen                             287,151             2.2%            287,151                  0                 *
Kohn, Martha                             12,000                *              6,000              6,000                 *
Kohn, Michael                             2,900                *              2,900                  0                 *
Kohn, Stuart                              2,900                *              2,900                  0                 *
Konviser, Estelle                         9,375                *              4,500              4,875                 *
Korets, Lyudmila                         14,750                *              7,500              7,250                 *
Krathen, David & Fran                    42,825                *             22,500             20,325                 *
Krenek, Alan and Seippel,                15,625                *              7,500              8,125                 *
William H.
L.W. Majac, LLC                          62,500                *             30,000             32,500                 *
Landsman, Emanuel E.                     25,625                *              7,500             18,125                 *
Lauren A. Daman, M.D., P.C.              15,625                *              7,500              8,125                 *
Money Purchase Pension Plan
Levine, Joseph H.                        15,625                *              7,500              8,125                 *
Libs Revocable Trust                     24,000                *             12,000             12,000                 *
Linn, Robert                             18,750                *              9,000              9,750                 *
Mack, Stephen P.                         18,000                *              9,000              9,000                 *
Madorsky, Martin & Richard,              62,500                *             30,000             32,500                 *
Judith
Martens, James A.                        21,000                *             10,500             10,500                 *
McLaughlin, Shane D.                     15,625                *              7,500              8,125                 *
Milgard, James A.                       123,846                *             60,000             63,846                 *
Morris, J. Larry, D.M.D.                 12,000                *              6,000              6,000                 *
MRDJ Partners                            14,275                *              7,500              6,775                 *
Myerson, James P.                        15,625                *              7,500              8,125                 *
Ness, Jules M.                           11,420                *              6,000              5,420                 *
Nichter, Harold                          31,250                *             15,000             16,250                 *
Nochenson, Alvin and Irene               19,985                *             10,500              9,485                 *
O'Brien, Gregg and Tamma                 14,275                *              7,500              6,775                 *
O'Neill, Peter                           65,000                *             65,000                  0                 *
Ostrander, Robert G.                     18,750                *              9,000              9,750                 *
Pallugna, Gene P.                         8,850                *              4,500              4,350                 *
Petterson, David S.                      11,420                *              6,000              5,420                 *
Restful Furniture Corp.                  15,625                *              7,500              8,125                 *
Robert and Barbara Myerson               15,038                *              7,500              7,538                 *
Trust
Ronald Sumner IRA                        28,550                *             15,000             13,550                 *
Scalzo, Harry W. and Sandra J.           15,625                *              7,500              8,125                 *
Schiro, Charles                          14,750                *              7,500              7,250                 *
Schoenfeld, Joel                         31,250                *             15,000             16,250                 *
Schultz, Theodore J. and Karen           14,275                *              7,500              6,775                 *
A.
Shapiro, Alan and Bassin, Jerry          59,000                *             30,000             29,000                 *
Shapiro, Judy M.                        156,250             1.1%             75,000             81,250                 *
Shapiro, Ronald and Susan                15,000                *              7,500              7,500                 *
Sherri Ocner IRA                         25,000                *             12,000             13,000                 *
Silverstein, Jerome & Marian             18,750                *              9,000              9,750                 *
Smith Teitelbaum Chiropractic            18,000                *              9,000              9,000                 *
Profit Sharing Plan
Smith, Phillip L.                        15,625                *              7,500              8,125                 *
Sokol, Elena                              8,565                *              4,500              4,065                 *
Spears, Glenn H.                         30,000                *             15,000             15,000                 *
Stanley Goldberg Revocable               85,650                *             45,000             40,650                 *
Trust
Sucoff, Ronit                           292,951             2.2%            292,951                  0                 *
Taylor, Trude C.                        175,017             1.4%             60,000            115,017                 *
Williams, Stanton N. and                 96,250                *             30,000             66,250                 *
Jennifer A.
Zapis, Leon                              15,000                *              7,500              7,500                 *

<FN>
* Indicates less than a one (1%) percent ownership interest in the Company.
</FN>
</TABLE>




                              PLAN OF DISTRIBUTION

     The sale of Shares by the  Registering  Stockholders  may be effected  from
time to time in private transactions or in the over-the-counter market at prices
related to the prevailing  prices of the Shares on the NASDAQ-NMS at the time of
the sale or at negotiated prices.  The Registering  Stockholders may effect such
transactions  by  selling  to or  through  one or more  broker-dealers  at their
customary  commission  rates,  and such  broker-dealers  may, in certain  cases,
receive  compensation  in the form of  underwriting  discounts,  concessions  or
commissions from the Registering Stockholders.  The Registering Stockholders and
any  broker-dealers  that  participate  in the  distribution  may under  certain
circumstances  be  deemed  to  be  "underwriters"  within  the  meaning  of  the
Securities  Act, and any  commissions  received by such  broker-dealers  and any
profits  realized  on  the  resale  of  Shares  by  them  may  be  deemed  to be
underwriting  discounts and  commissions  under the  Securities  Act. We and the
Registering  Stockholders  may agree to indemnify  such  broker-dealers  against
certain  liabilities,   including  liabilities  under  the  Securities  Act.  In
addition,  we have agreed to indemnify  certain of the Registering  Stockholders
with  respect to the  Shares of Common  Stock  offered  hereby  against  certain
liabilities, including certain liabilities under the Securities Act.

     To the extent required under the Securities Act, a supplemental  Prospectus
will be  filed,  disclosing  (a) the  name of any such  broker-dealers,  (b) the
number of shares  involved,  (c) the price at which such  shares are to be sold,
(d)  the  commissions   paid  or  discounts  or  concessions   allowed  to  such
broker-dealers,  where applicable,  (e) that such broker-dealers did not conduct
any investigation to verify the information set out or incorporated by reference
in this  Prospectus,  as  supplemented,  and (f)  other  facts  material  to the
transaction.

     Each Registering Stockholder may be subject to applicable provisions of the
Exchange  Act and the  rules  and  regulations  thereunder,  including,  without
limitation,  Regulation M, which provisions may limit the timing of purchases of
any of the securities by the Registering Stockholders.

     There is no assurance that any of the  Registering  Stockholders  will sell
any of the Shares.

     We have agreed to pay certain  costs and  expenses  incurred in  connection
with the registration of the Shares offered hereby,  except that the Registering
Stockholders shall be responsible for all of their selling commissions, transfer
taxes and related  charges in connection with the offer and sale of such Shares.
The  Registering  Stockholders  shall  receive any proceeds due from sale of the
Shares.

     We propose to keep the registration  statement relating to the offering and
sale by the Registering  Stockholders of the Shares continuously effective until
such date as such Shares may be resold without registration under the provisions
of the Securities Act, under Rule 144 thereof or otherwise,  but we may, at such
time as it determines, file an amendment to remove any unsold Shares.


                          DESCRIPTION OF CAPITAL STOCK

     Our authorized capital stock consists of 50,000,000 shares of Common Stock,
$0.001 par value, and 2,000,000 shares of Preferred Stock,  $0.001 par value. As
of September 20, 2000,  15,637,921 shares of Common Stock, and 444,190 shares of
Series C Preferred Stock were outstanding.  The Series C Preferred Stock will be
automatically   converted  into  1,332,570  shares  of  Common  Stock  upon  the
effectiveness of the Registration Statement of which this Prospectus is a part.


                                  COMMON STOCK

     The  holders  of  Common  Stock are  entitled  to one vote per share on all
matters  to be  voted  on by  stockholders  and are  entitled  to  receive  such
dividends,  if  any,  as may be  declared  from  time-to-time  by the  Board  of
Directors  from  funds  legally  available  therefor,  subject  to the  dividend
preferences  of  the  Preferred  Stock,  if  any.  The  Board  of  Directors  is
classified,  with not more  than one  third of the  Board of  Directors  elected
annually.  In general,  this will result in each  Director  being  elected for a
three year term, and two annual  elections are necessary to affect a change in a
majority of the Board of Directors.  Since the classified Board of Directors was
approved by the  stockholders  in August 1999, and since there were five members
of the Board of Directors  elected in August 1999, two Directors were elected to
a term of three years, two Directors were elected to a term of two years and one
Director was elected to a term of one year.  Each person  nominated for election
as a Director in 2000 or thereafter will, if elected, be elected to a three year
term.

     Upon our  liquidation  or  dissolution,  the  holders  of Common  Stock are
entitled to share ratably in all assets available for distribution after payment
of  liabilities  and  liquidation  preferences of the Preferred  Stock,  if any.
Holders of Common Stock have no preemptive  rights,  no cumulative voting rights
and no rights to  convert  their  Common  Stock into any other  securities.  Any
action  taken by holders  of Common  Stock must be taken at an annual or special
meeting  and may not be taken by  written  consent.  The  outstanding  shares of
Common  Stock are,  and the shares of Common  Stock to be  outstanding  upon the
completion of the offering will be, fully paid and non-assessable.


                                 PREFERRED STOCK

     Our authorized  capital stock includes 2,000,000 shares of Preferred Stock,
$.001 par value per share.  As of  September 8, 2000,  we had 444,190  shares of
Series C Preferred  Stock  outstanding.  Upon the effective of the  registration
statement  of which this  Prospectus  is a part,  such Series C Preferred  stock
shall be automatically converted into 1,332,570 shares of Common Stock.

     Our Board of Directors has the authority,  without shareholder approval, to
issue the Preferred  Stock in one or more series and to fix the relative  rights
and  preferences  thereof.  The terms of such Preferred  Stock could include the
right to vote,  separately or with any other series of Preferred  Stock,  on any
proposed  amendment to our  Certificate of  Incorporation  or any other proposed
corporate action,  including business combinations and other transactions.  Such
rights could  adversely  affect the voting power of the holders of Common Stock.
In  addition,  our  ability  to issue  the  authorized  but  unissued  shares of
Preferred Stock could be utilized to impede a change in control of the Company.


                                    WARRANTS

     As of  September  20,  2000,  we had  outstanding  options and  warrants to
purchase  3,688,974  shares of Common  Stock.  These  options and warrants  have
exercise prices ranging from $.02 - $18.16 per share and have terms ranging from
5 to 10 years.


                                 TRANSFER AGENT

     The transfer  agent for the Common Stock is American Stock Transfer & Trust
Company.  The address and telephone  number of the transfer agent are:  American
Stock  Transfer & Trust  Company,  40 Wall  Street,  New York,  NY 10005,  (718)
921-8261.


                                  LEGAL MATTERS

     Certain  legal  matters in  connection  with the sale of the  Common  Stock
offered hereby will be passed upon for us by Ruskin, Moscou, Evans & Faltischek,
P.C.


                                     EXPERTS

     Our financial statements for the years ended December 25, 1998 and December
26, 1999  incorporated in this Prospectus by reference from our Form 10-KSB,  as
filed with the SEC on March 27, 2000,  have been audited by Arthur Andersen LLP,
independent  public  accountants,  as  indicated  in their  report with  respect
thereto, and are incorporated herein in reliance upon the authority of said firm
as experts in accounting and auditing in giving said report.


            DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION FOR
                           SECURITIES ACT LIABILITIES

     Our Certificate of Incorporation limits, to the maximum extent permitted by
Delaware  Law, the personal  liability  of  directors  for monetary  damages for
breach of their fiduciary duties as directors  (other than  liabilities  arising
from acts or omissions which involve  intentional  misconduct,  fraud or knowing
violations of law or the payment of distributions in violation of Delaware Law).
The Certificate of Incorporation provides further that we shall indemnify to the
fullest extent permitted by Delaware Law any person made a party to an action or
proceeding  by  reason of the fact that such  person  was a  director,  officer,
employee or agent of the Company.  Subject to our Certificate of  Incorporation,
the Bylaws provide that we shall indemnify  directors and officers for all costs
reasonably  incurred in connection with any action,  suit or proceeding in which
such  director  or  officer  is made a party by  virtue  of his or her  being an
officer or director except where such director or officer is finally adjudged to
have been derelict in the  performance  of his or her duties as such director or
officer.

     Insofar as indemnification for liabilities arising under the Securities Act
may be permitted to our directors,  officers and controlling persons pursuant to
the foregoing provisions, or otherwise, we have been advised that in the opinion
of the Commission such  indemnification is against public policy as expressed in
the Securities Act and is, therefore, unenforceable.


     No dealer, salesman or any other person has been authorized to give any
information or to make any  representations  other than those  contained in this
Prospectus,  and, if given or made, such information or representations must not
be  relied  on as  having  been  authorized  by us.  This  Prospectus  does  not
constitute an offer to sell or a solicitation  of an offer to buy, by any person
in any  jurisdiction  in which it is unlawful for such person to make such offer
or  solicitation.  Neither  the  delivery  of this  Prospectus  nor  any  offer,
solicitation or sale made  hereunder,  shall under any  circumstances  create an
implication that the information  herein is correct as of any time subsequent to
the date of the Prospectus.

                                TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                                  PAGE

<S>                                                                                                                  <C>
AVAILABLE INFORMATION..............................................................................................  1
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE....................................................................  1
FORWARD-LOOKING STATEMENTS.........................................................................................  2
PROSPECTUS SUMMARY.................................................................................................  3
RISK FACTORS.......................................................................................................  4
THE COMPANY........................................................................................................  9
REGISTERING STOCKHOLDERS........................................................................................... 12
PLAN OF DISTRIBUTION............................................................................................... 12
DESCRIPTION OF CAPITAL STOCK....................................................................................... 13
WARRANTS........................................................................................................... 14
TRANSFER AGENT..................................................................................................... 15
LEGAL MATTERS...................................................................................................... 15
EXPERTS............................................................................................................ 15
DISCLOSURE OF COMMISSION POSITION ON INDEMNIFICATION
FOR SECURITIES ACT LIABILITIES..................................................................................... 15
</TABLE>

                    NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

                        2,143,472 Shares of Common Stock
                       offered by Registering Stockholder

                                -----------------

                                   PROSPECTUS

                                -----------------

                               October 6, 2000

     Until  November  15, 2000 (40 days from the date of this  Prospectus),  all
dealers  that  effect   transactions  in  these   securities,   whether  or  not
participating in this offering, may be required to deliver a prospectus. This is
in addition to the dealers'  obligation  to deliver a prospectus  when acting as
underwriters and with respect to their unsold allotments or subscriptions.

<PAGE>
PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

              ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

     The  following  table  sets  forth  the  costs  and  expenses,  payable  in
connection  with the sale of the Common  Stock being  registered  hereby,  which
shall be borne by the  Registrant.  Except  for the SEC  registration  fee,  all
expenses are estimated.

ITEM                                                                 AMOUNT*
----                                                                 -------

SEC registration fee                                                 $   956
Printing and engraving expenses                                      $ 2,000
Legal fees and expenses                                              $ 7,500
Auditors' accounting fees and expenses                               $ 2,000
Miscellaneous expenses                                               $ 2,544
                                                                     -------
   TOTAL                                                             $15,000

*  Estimated for filing purposes.

     The   Registering   Stockholders   will  be  responsible  for  all  selling
commissions,  transfer taxes and related charges  incurred by them in connection
with the offer and sale of the Shares offered hereby.

               ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS.

     Our Certificate of Incorporation limits, to the maximum extent permitted by
the General  Corporation  Law of the State of  Delaware  ("Delaware  Law"),  the
personal  liability  of  directors  for  monetary  damages  for  breach of their
fiduciary  duties as  directors  (other than  liabilities  arising  from acts or
omissions which involve intentional  misconduct,  fraud or knowing violations of
law or  the  payment  of  distributions  in  violation  of  Delaware  Law).  The
Certificate of  Incorporation  provides  further that we shall  indemnify to the
fullest extent permitted by Delaware Law any person made a party to an action or
proceeding  by  reason of the fact that such  person  was a  director,  officer,
employee or agent of the Company.  Subject to our Certificate of  Incorporation,
the Bylaws provide that we shall indemnify  directors and officers for all costs
reasonably  incurred in connection with any action,  suit or proceeding in which
such  director  or  officer  is made a party by  virtue  of his or her  being an
officer or director except where such director or officer is finally adjudged to
have been derelict in the  performance  of his or her duties as such director or
officer.

     ITEM 16. EXHIBITS.
<TABLE>
<CAPTION>

Exhibit
Number              Description of Document
------              -----------------------
<S>                 <C>
3.1                 Restated Certificate of Incorporation/8/
3.2                 By-Laws/(1)/
4.1                 Specimen Common Stock Certificate of Registrant/(1)/
4.2                 Form of Representatives' Warrant Agreement, including form of Representatives' Warrant/(1)/
4.3                 Certificate of Designation of Series B Preferred Stock/(3)/
4.4.1               Certificate of Designation, Preferences and Rights of Series D Preferred Stock /(9)/
4.4.2               Certificate of Correction of Certificate of Designations, Preferences and Rights of Series D Preferred
                    Stock
5.1                 Opinion of Ruskin, Moscou, Evans & Faltischek, P.C.
10.1                1994 Stock Plan /(2)/
10.2                Employment Agreement with Ramin Kamfar /(5)/
10.3                Employment Agreement with Jerold Novack /(5)/
10.4                Investor Rights Agreement /(2)/
10.5                Directors' Option Plan /(2)/
10.6                Form of Franchise Agreement /(6)/
10.7                Form of Store Franchise Sale Agreement /(6)/
10.8                Acquisition Agreement by and between Registrant and Manhattan Bagel Company, Inc. /(7)/
23.1                Consent of Arthur Andersen LLP
23.2                Consent of Ruskin, Moscou, Evans & Faltischek, P.C. (included as part of Exhibit 5.1)
---------------------

<FN>
     (1)  Incorporated  by reference to Registrant's  Registration  Statement on
Form SB-2 (33-95764).

     (2)  Incorporated by reference to  Registrant's  Report on Form 8-K
dated July 12, 1996.

     (3)  Incorporated  by  reference  to  Registrant's  Annual  Report  on Form
10-KSB/A for fiscal year ended December 29, 1996.

     (4)  Incorporated  by  reference to  Registrant's  Report on Form 8-K dated
November 12, 1996.

     (5) Incorporated by reference from Registrant's  Report on Form 10-KSB, for
the Fiscal Year Ended December 29, 1996.

     (6) Incorporated by reference from Registrant's  Report on Form 10-KSB, for
the Fiscal Year Ended December 28, 1997.

     (7)  Incorporated by reference from  Registrant's  Report on Form 8-K dated
December 7, 1998.

     (8)  Incorporated    by   reference   from    Registrant's    Report   on
Form 8-K dated September 7, 1999.

     (9)  Incorporated  by reference from  Registant's  Report on Form 8-K dated
September 1, 2000.
</FN>
</TABLE>

     ITEM 17. UNDERTAKINGS.

     (a) We hereby undertake:

     1. To file,  during any period in which  offers or sales are being made,  a
post-effective amendment to this registration statement to:

          (i)  Include  any  Prospectus  required  by  Section  10(a)(3)  of the
     Securities Act of 1933, as amended (the "Securities Act");

          (ii)  To  reflect  in  the  Prospectus  any  facts  or  events  which,
     individually or together, represent a fundamental change in the information
     in the registration statement;

          (iii) To include any additional or changed material information on the
     plan of distribution;  provided,  however, that paragraph 1(i) and 1(ii) do
     not apply if the  information  required in a  post-effective  amendment  is
     contained  in a  periodic  report  filed by us  pursuant  to  Section 13 or
     Section  15(d) of the  Securities  Exchange  Act of 1934,  as amended  (the
     "Exchange  Act"),  and  incorporated  by  reference  in  this  registration
     statement.

     2. That, for the purpose of determining liability under the Securities Act,
it shall treat each post-effective  amendment as a new registration statement of
the securities offered, and treat the offering of the securities at that time as
an initial bona fide offering.

     3. To remove from  registration by means of a post-effective  amendment any
of the securities being registered which remain unsold at the termination of the
offering.

     (b) The undersigned  registrant  hereby  undertakes,  that, for purposes of
determining  any liability  under the Securities  Act, each filing of our annual
report  pursuant to Section  13(a) or Section  15(d) of the Exchange Act that is
incorporated by reference in the Registration  Statement shall be deemed to be a
new registration  statement relating to the securities offered therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

     (c) Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors,  officers and controlling persons pursuant to
the provisions described in Item 15, or otherwise,  we have been advised that in
the opinion of the Securities and Exchange  Commission such  indemnification  is
against  public  policy as expressed in the  Securities  Act and is,  therefore,
unenforceable.  In the  event  that a claim  for  indemnification  against  such
liabilities  (other  than the  payment by us of  expenses  incurred or paid by a
director, officer or controlling person in the successful defense of any action,
suit or proceeding) is asserted by such director,  officer or controlling person
in connection  with the  securities  being  registered,  we will,  unless in the
opinion of its counsel  the matter has been  settled by  controlling  precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against  public policy as expressed in the  Securities
Act and will be governed by the final adjudication of such issue.

<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that it has  reasonable  grounds to believe  that it meets all of the
requirements  for  filing  on Form S-3 and has  duly  caused  this  registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the  City of New  York,  State  of New  York,  on the 6th day of
October, 2000.

                                   NEW WORLD COFFEE - MANHATTAN BAGEL, INC.

                                   By: /s/ R. Ramin Kamfar
                                       -------------------
                                       R. Ramin Kamfar
                                       Chief Executive Officer,
                                       President and Director


                                   By: /s/ Jerold E. Novack
                                       --------------------
                                       Jerold E. Novack
                                       Chief Financial Officer


     In accordance with the Securities Act of 1933,this  registration  statement
has been signed by the following  persons on behalf of the Registrant and in the
capacities and on the dates indicated. By their signatures set forth below, each
person  hereby  designates  R.  Ramin  Kamfar  and  Jerold  E.  Novack,   acting
separately,   as  their   attorney  in  fact  to  execute  any   amendment   and
post-effective amendment to this Registration Statement.

By:        /s/ R. Ramin Kamfar                   Date: October 6, 2000
           -------------------
           R. Ramin Kamfar

By:        /s/ Keith Barket                      Date: October 6, 2000
           ----------------
           Keith Barket
           Director

By:        /s/ Karen Hogan                       Date: October 6, 2000
           ---------------
           Karen Hogan
           Director

By:        /s/ Leonard Tannenbaum                Date: October 6, 2000
           ----------------------
           Leonard Tannenbaum
           Director

By:                                              Date:
           -----------------
           Edward McCabe
           Director

By:        /s/ Eve Trkla                         Date: October 6, 2000
           -----------------
           Eve Trkla
           Director



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