ARGYLE TELEVISION INC
SC 13D, 1997-04-04
TELEVISION BROADCASTING STATIONS
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<PAGE>   1
                      
                                                                   Page 1 of 14




                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                  SCHEDULE 13D
                   UNDER THE SECURITIES EXCHANGE ACT OF 1934

                               (AMENDMENT NO.  )*

                            ARGYLE TELEVISION, INC.
                                (Name of Issuer)

                             SERIES A COMMON STOCK
                         (Title of Class of Securities)

                                    03991410
                                 (CUSIP Number)

                             JODIE W. KING, ESQ.
                            THE HEARST CORPORATION
                               959 EIGHTH AVENUE
                            NEW YORK, NEW YORK 10019
                                 (212) 649-2103

                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                    COPY TO:
                             STEVEN A. HOBBS, ESQ.
                                 ROGERS & WELLS
                                200 PARK AVENUE
                            NEW YORK, NEW YORK 10166
                                 (212) 878-8000

                                 MARCH 26, 1997
            (Date of Event which Requires Filing of this Statement)
================================================================================

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b) (3) or (4), check the following box.  [ ]

Note:  Six copies of this statement, including all exhibits, should be filed
with the Commission.  See Rule 13d-1(a) for other parties to whom copies are to
be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).

================================================================================
<PAGE>   2
                                  SCHEDULE 13D


CUSIP No. 03991410                                                  Page 2 of 14

- --------------------------------------------------------------------------------
   1  NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
        THE HEARST CORPORATION
- --------------------------------------------------------------------------------
   2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                       (a) [ ]
                                                                       (b) [ ]
- --------------------------------------------------------------------------------
   3  SEC USE ONLY

- --------------------------------------------------------------------------------
   4  SOURCE OF FUNDS*
        OO (see Item 3 below)
- --------------------------------------------------------------------------------
   5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
      TO ITEMS 2(d) or 2(e)                                                 [ ]
- --------------------------------------------------------------------------------
   6  CITIZENSHIP OR PLACE OF ORGANIZATION
        DELAWARE
- --------------------------------------------------------------------------------
                      7   SOLE VOTING POWER
                          
     NUMBER OF        ----------------------------------------------------------
       SHARES         8   SHARED VOTING POWER
    BENEFICIALLY            7,565,000
      OWNED BY        ----------------------------------------------------------
        EACH          9   SOLE DISPOSITIVE POWER
     REPORTING            
       PERSON         ----------------------------------------------------------
        WITH          10  SHARED DISPOSITIVE POWER
                            7,565,000
- --------------------------------------------------------------------------------
  11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        7,565,000
- --------------------------------------------------------------------------------
  12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* [ ]

- --------------------------------------------------------------------------------
  13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
        67.8%   (Based on a total of 11,148,914 shares
                 outstanding on a fully diluted basis)
- --------------------------------------------------------------------------------
  14  TYPE OF REPORTING PERSON*
        CO
- --------------------------------------------------------------------------------


<PAGE>   3
                                  SCHEDULE 13D


CUSIP No. 03991410                                                  Page 3 of 14

- --------------------------------------------------------------------------------
   1  NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
        THE HEARST FAMILY TRUST
- --------------------------------------------------------------------------------
   2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                       (a) [ ]
                                                                       (b) [ ]
- --------------------------------------------------------------------------------
   3  SEC USE ONLY

- --------------------------------------------------------------------------------
   4  SOURCE OF FUNDS*
        OO (see Item 3 below)
- --------------------------------------------------------------------------------
   5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
      TO ITEMS 2(d) or 2(e)                                                 [ ]
- --------------------------------------------------------------------------------
   6  CITIZENSHIP OR PLACE OF ORGANIZATION
        CALIFORNIA
- --------------------------------------------------------------------------------
                      7   SOLE VOTING POWER
                          
     NUMBER OF        ----------------------------------------------------------
       SHARES         8   SHARED VOTING POWER
    BENEFICIALLY            7,565,000
      OWNED BY        ----------------------------------------------------------
        EACH          9   SOLE DISPOSITIVE POWER
     REPORTING            
       PERSON         ----------------------------------------------------------
        WITH          10  SHARED DISPOSITIVE POWER
                            7,565,000
- --------------------------------------------------------------------------------
  11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
        7,565,000
- --------------------------------------------------------------------------------
  12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES* [ ]

- --------------------------------------------------------------------------------
  13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
        67.8%   (Based on a total of 11,148,914 shares
                 outstanding on a fully diluted basis)
- --------------------------------------------------------------------------------
  14  TYPE OF REPORTING PERSON*
        OO
- --------------------------------------------------------------------------------







<PAGE>   4
                                                                    Page 4 of 14



                                  SCHEDULE 13D

ITEM 1.  SECURITY AND ISSUER.

         This Statement relates to the shares of Series A Common Stock, $0.01
par value per share ("Series A Common Stock") of Argyle Television, Inc., a
Delaware corporation (the "Issuer").  The Issuer's principal executive offices
are located at 200 Concord Plaza, Suite 700, San Antonio, Texas  78216.


ITEM 2.  IDENTITY AND BACKGROUND.

         (a)-(c) This Schedule 13D is being filed by The Hearst Corporation, a
Delaware corporation ("Hearst"), and The Hearst Family Trust, a testamentary
trust (the "Trust," and together with Hearst, the "Reporting Persons").  The
agreement between the Reporting Persons relating to the joint filing of this
schedule is attached as Exhibit 7.1 hereto.

         Hearst is one of the world's largest diversified communications
companies, with interests in newspaper, magazine, book, and business
publishing, television and radio broadcasting, cable network programming,
newspaper features distribution, television production and distribution, and
new media activities.  All of Hearst's issued and outstanding common stock is
owned by the Trust.  Hearst's principal executive offices are located at, and
the address of the Trust is, 959 Eighth Avenue, New York, New York 10019.

         Schedule I hereto sets forth the name, business address and present
principal occupation or employment and address of any corporation or other
organization in which such employment is conducted, for each of Hearst's
directors and executive officers and the trustees of the Trust.

         (d)-(e) During the last five years, none of the Reporting Persons,
nor, to the best knowledge of the Reporting Persons, any of the persons listed
on Schedule I hereto: (i) has been convicted in a criminal proceeding
(excluding traffic violations or similar misdemeanors); or (ii) was a party to
a civil proceeding of a judicial or administrative body of competent
jurisdiction and as a result of such proceeding was or is subject to a
judgment, decree or final order enjoining further violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding
any violation with respect to such laws.

          (f) Schedule I hereto sets forth the citizenship of each of Hearst's
directors and executive officers and the trustees of the Trust.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         Hearst and the persons set forth on Schedule III hereof (collectively
referred to herein as the "Stockholders"), have entered into the Voting
Agreements described in Item 4 below.  As a result, Hearst and the Trust may be
deemed to have beneficial ownership of approximately 67.8% of the Issuer's
Series A Common Stock, on a fully diluted basis.
<PAGE>   5
                                                                    Page 5 of 14

ITEM 4.  PURPOSE OF THE TRANSACTION.

         On March 26, 1997, Hearst, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Contribution Sub") and the Issuer entered into an
Agreement and Plan of Merger (the "Merger Agreement"), providing for the
contribution of certain assets by Hearst and Contribution Sub to the Issuer and
the merger of Merger Sub with and into the Issuer in accordance with the
General Corporation Law of the State of Delaware (the "DGCL") (the "Merger").
The Issuer will be the surviving corporation in the Merger (the "Surviving
Corporation"), and the outstanding shares of capital stock of Merger Sub and
the Issuer will be converted or cancelled in the manner described below.

         Prior to the effective time of the Merger, the Issuer will execute and
file an amended and restated Certificate of Incorporation (the "Restated
Charter"), with the Secretary of State of Delaware, as provided in Section 245
of the DGCL, in order to reclassify the Issuer's capital stock.  In such
reclassification, the Issuer's existing Series B Common Stock and Series C
Common Stock will become Series A Common Stock and a new Series B Common Stock
will be authorized which may only be held by Hearst or entities controlled by
Hearst.  The existing Series A Common Stock will be entitled to elect two
directors and the new Series B Common Stock will be entitled to elect the
remaining directors, but not less than a majority.  In addition, the Issuer's
existing Series A Preferred Stock and Series B Preferred Stock will be given
voting rights and will vote with the Series A Common Stock as a single class.

         Immediately thereafter and prior to the Merger, Hearst will contribute
certain assets used in its television broadcast business to the Issuer in
exchange for 38,611,000 shares of Issuer Series B Common Stock.

         At the effective time of the Merger, (i) each issued and outstanding
share of the Common Stock, par value $0.01 per share, of Merger Sub ("Merger Sub
Common Stock") will be converted into and become one share of Surviving
Corporation Series B Common Stock; (ii) each share of Issuer Series A Common
Stock, and Issuer Series B Common Stock, and each share of the Issuer Series A
Preferred Stock and Issuer Series B Preferred Stock that is owned by the Issuer
as treasury stock will be cancelled and retired and will cease to exist and no
stock of the Issuer or other consideration will be delivered in exchange
therefor; (iii) each issued and outstanding share of Issuer Series B Common
Stock will be converted into and become one fully paid and nonassessable share
of Surviving Corporation Series B Common Stock; and (iv) each issued and
outstanding share of Issuer Series A Preferred Stock will be converted into one
share of Surviving Corporation Series A Preferred Stock, and each issued
and outstanding share of Issuer Series B Preferred Stock will be converted into
one share of Surviving Corporation Series B Preferred Stock. .

         At the effective time of the Merger, each issued and outstanding share
of Issuer Series A Common Stock will be converted into, at the election of each
holder (i) the right to receive one share of Surviving Corporation Series A
Common Stock; (ii) the right to receive cash, without interest, in an amount
equal to $26.50; or (iii) the right to receive 0.50 shares of Surviving
Corporation Series A Common Stock and cash, without interest, in the amount of
$13.25.  In addition, options outstanding with respect to Issuer Series A
Common Stock, at the election of each optionholder, will (i) continue to
represent options for an equal number of Surviving Corporation Series A Common
Stock (a "Rollover Election") or (ii) will be converted into the same
consideration as a share of Issuer Series A Common Stock (subject to reduction
for the option exercise price).  Stockholders and optionholders who elect all
cash or all stock will be subject to proration to the extent that less than $100
million or more than approximately $160 million in cash consideration is elected
by all Stockholders.

<PAGE>   6
                                                                    Page 6 of 14


         If the Merger is completed as planned, Hearst will own between
approximately 82% and 86% of the Surviving Corporation's Series A Common Stock,
on a fully diluted basis.  The directors and officers of the Surviving
Corporation will include the individuals listed on Schedule II, plus the eight
additional directors that Hearst is entitled to designate, and intends to 
designate, prior to the effective time of the Merger.

         Because approval of the Issuer's stockholders is required by applicable
law in order to adopt the Restated Charter and consummate the transactions
contemplated by the Merger Agreement, the Issuer will submit the Restated
Charter, the Merger and the Merger Agreement to its stockholders for approval.

         Concurrently with and as a further condition of the execution and
delivery of the Merger Agreement, each person set forth on Schedule III hereto
(a "Stockholder"), entered into a Voting Agreement with Hearst (collectively,
the "Voting Agreements"), relating to shares of the Issuer's existing Series A
Common Stock, Series B Common Stock and Series C Common Stock currently owned by
the Stockholders, which represent an aggregate of 7,565,000 shares of Series A
Common Stock, on a fully diluted basis (the "Subject Shares").  The Voting
Agreements provide that (i) if applicable, shares of Series C Common Stock owned
by a Stockholder shall be converted to Series A Common Stock, (i) the
Stockholders shall vote the Subject Shares in favor of (x) the Restated Charter,
(y) the Merger, and (z) the Merger Agreement, and (iii) the Stockholders shall
vote against certain other enumerated actions and agreements which include
competing business combination transactions.

         The Voting Agreements also address the disposition of the Subject
Shares by restricting the transfer of the Subject Shares until after the
Issuer's stockholders have approved the Restated Charter, the Merger and the
Merger Agreement when submitted to a vote as described above. Furthermore,
transfers of Subject Shares represented by shares of Series B Common Stock will
be restricted so that at least one such share is held by a permitted transferee
specified in the Issuer's existing Certificate of Incorporation (thereby
entitling such permitted transferee to elect a majority of the Issuer's
directors until the Restated Charter becomes effective).

         Concurrently with and as a further condition of the execution and
delivery of the Merger Agreement, certain executive officers of the Issuer
agreed separately to waive their right to make a Rollover Election pursuant to
the Merger Agreement with respect to options for Issuer Series A Common Stock
currently held by each of them.

         The preceding summary of certain provisions of the Voting Agreements,
the Merger Agreement and other agreements is not intended to be complete and is
qualified in its entirety by reference to the full text of such agreements,
conformed copies of which are filed as Exhibits 7.2, 7.3, 7.4, 7.5. 7.6, 7.7,
7.8 and 7.9 hereto, and which are incorporated herein for reference.

         Other than as described above, the Reporting Persons have no plans or
proposals that relate to or would result in any of the actions described in
subparagraphs (a) through (j) of Item 4 of Schedule 13D (although subject to
the provisions of the Merger Agreement and the Voting Agreements, they reserve
the right to develop such plans).

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER.

                 (a) and  (b)     As of March 26, 1997, the Reporting Persons
owned no shares of Series A Common Stock.  However, as of March 26, 1997, under
the definition of "beneficial ownership" as set forth in Rule 13d-3 of the
Securities Exchange Act of 1934, as amended, (the "Exchange Act"), Hearst and
the Trust may be deemed to have beneficial ownership of the Subject Shares
pursuant to the Voting Agreements, which require the Stockholders to vote in
favor of the Restated Charter, the Merger and the Merger Agreement.  The Trust,
as the owner of all of Hearst's issued and outstanding common stock, may be
deemed to have the power to direct the voting of and disposition of the Subject
Shares.  As a result, Hearst and the Trust may be deemed to share the power to
direct the voting of and the disposition of the Subject Shares.  The Subject
Shares constitute approximately 68.7% of the shares of Series A Common Stock
outstanding, on a fully diluted basis.
<PAGE>   7
                                                                    Page 7 of 14


                 Neither the filing of this Schedule 13D nor any of its
contents shall be deemed to constitute an admission that Hearst or the Trust is
the beneficial owner of the Series A Common Stock referred to in this paragraph
for purposes of Section 13(d) of the Exchange Act or for any other purpose, and
such beneficial ownership is expressly disclaimed.

                 (c)      Except as set forth in this Item 5, to the best
knowledge of the Reporting Persons, none of the Reporting Persons or any other
person described in Item 2 hereof has beneficial ownership of, or has engaged
in any transaction during the past 60 days in, any shares of Series A Common
Stock.

                 (d)      The Reporting Persons have no right to receive or
power to direct the receipt of dividends from, or the proceeds from the sale
of, the Subject Shares.

                 (e)      Not applicable.

ITEM 6.  CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT
         TO SECURITIES OF THE ISSUER.

                 Except as described herein, to the best knowledge of the
Reporting Persons, there are no contracts, arrangements, understandings or
relationships (legal or otherwise) between the Reporting Persons and any other
person with respect to any securities of the Issuer, including but not limited
to transfer or voting of any securities of the Issuer, finder's fees, joint
ventures, loan or option arrangements, puts or calls, guarantees of profits,
division of profits or loss, or the giving or withholding of proxies, or a
pledge or contingency the occurrence of which would give another person voting
power over the securities of the Issuer.

ITEM 7.  MATERIAL TO BE FILED AS EXHIBITS.

<TABLE>
         <S>              <C>
         Exhibit 7.1      Joint Filing Agreement, dated April 3, 1997, between
                          The Hearst Corporation and The Hearst Family Trust
                          relating to the filing of a joint statement on
                          Schedule 13D.

         Exhibit 7.2      Voting Agreement, dated as of March 26, 1997, by and
                          among The Hearst Corporation, Argyle Television
                          Investors, L.P. and ATI General Partner, L.P.

         Exhibit 7.3      Voting Agreement, dated as of March 26, 1997, by and
                          among The Hearst Corporation, Television Investment
                          Partners, L.P. and Argyle Television Partners, L.P.

         Exhibit 7.4      Voting Agreement, dated as of March 26, 1997, by and
                          among The Hearst Corporation, Argyle Television
                          Partners, L.P. and Argyle Communications, Inc.

         Exhibit 7.5      Voting Agreement, dated as of March 26, 1997, by and
                          between The Hearst Corporation and Argyle Foundation
</TABLE>
<PAGE>   8
                                                                    Page 8 of 14


<TABLE>
         <S>              <C>
         Exhibit 7.6      Voting Agreement, dated as of March 26, 1997, by and
                          between The Hearst Corporation and The Skylark
                          Foundation

         Exhibit 7.7      Voting Agreement, dated as of March 26, 1997, by and
                          between The Hearst Corporation and Robin (a/k/a)
                          Robert Hernreich.

         Exhibit 7.8      Agreement and Plan of Merger, dated as of March 26,
                          1997, by and among The Hearst Corporation, HAT Merger
                          Sub., Inc., HAT Contribution Sub, Inc. and Argyle
                          Television, Inc.

         Exhibit 7.9      Waiver of Rollover Election, dated March 26, 1997,
                          delivered to the Issuer by Bob Marbut, Blake Byrne,
                          Ibra Morales and Harry Hawks. 
</TABLE>
<PAGE>   9
                                                                    Page 9 of 14

                                   SCHEDULE I

                           INFORMATION REGARDING THE
                   DIRECTORS AND EXECUTIVE OFFICERS OF HEARST

Set forth in the table below is the name and the present principal occupation or
employment of each director and executive officer of Hearst.  Unless otherwise
indicated, each person identified below is employed by Hearst or one of its
wholly-owned subsidiaries.  The principal business address of Hearst, the Trust
and, unless otherwise indicated, each person identified below, is 959 Eighth
Avenue, New York, New York  10019.  Trustees of the Trust are identified by an
asterisk.  Unless otherwise indicated, all persons identified below are United
States citizens.

<TABLE>
<CAPTION>
                                     Present Office/Principal
 Name                                Occupation or Employment
 ----                                ------------------------
 <S>                              <C>
 George R. Hearst, Jr.*           Chairman of the Board,
                                  Chairman of Executive
                                  Committee, Director

 Frank A. Bennack, Jr.*           President and Chief Executive
                                  Officer, Director

 Gilbert C. Maurer*               Executive Vice President and
                                  Chief Operating Officer,
                                  Director

 Victor F. Ganzi*                 Executive Vice President,
                                  Chief Financial and Legal 
                                  Officer, Director

 David J. Barrett                 Vice President, Director

 John G. Conomikes*               Vice President, Director

 Robert J. Danzig                 Vice President, Director

 George B. Irish                  Vice President, Director

 Raymond E. Joslin                Vice President, Director

 Cathleen P. Black                Director; President: Hearst Magazines
                                            Division

 Millicent H. Boudjakdji*         Director

 K. Robert Brink                  Director; Executive Vice President:
                                            Hearst Magazines Division

 Amory J. Cooke                   Director; Vice President: Sunical
                                            Land & Livestock Division,
                                            The Hearst Corporation(1)

 Phoebe Hearst Cooke(2)           Director

 Richard E. Deems*(2)             Director
</TABLE>
<PAGE>   10
                                                                   Page 10 of 14
<TABLE>
<CAPTION>
                                     Present Office/Principal
 Name                                Occupation or Employment
 ----                                ------------------------
 <S>                              <C>                    <C>
 Austin Hearst                    Director; Vice President: Hearst Entertainment
                                            Distribution Division, Hearst Entertainment,
                                            Inc.(3)
 John R. Hearst, Jr.*             Director

 Randolph A. Hearst*              Director

 William R. Hearst, III*          Director; Partner: Kleiner, Perkins,
                                            Caufield & Byers(4)                                  

 Harvey L. Lipton*(2)                Director

 Terence G. Mansfield(5)         Director; Managing Director: The National
                                            Magazine Co., Ltd(6)

 Mark F. Miller*                  Director; Executive Vice President:
                                            Hearst Magazines Division

 Raymond J. Petersen*             Director; Executive Vice President: 
                                            Hearst Magazines Division

 Virginia H. Randt                Director


 Lee J. Guittar                   Vice President: San Francisco Examiner
                                  Division, The Hearst Corporation(7)


 Thomas J. Hughes                 Vice President and Controller

 Jodie W. King                    Vice President and Secretary

 Edwin A. Lewis                   Vice President and Treasurer

 Bruce L. Paisner                 Vice President: Hearst Entertainment
                                  Distribution Division,
                                  Hearst Entertainment Inc.(3)

 Alfred C. Sikes                  Vice President

 Jonathan E. Thackeray            Vice President and General Counsel


</TABLE>





____________________

(1)  #5 Third Street
     200 Hearst Building
     San Francisco, CA 94103


(2)  Self-employed or retired


(3)  235 E. 45th Street
     New York, NY 10017


(4)  2750 Sand Hill Road
     Menlo Park, CA  94025


(5)  U.K. Citizen


(6)  National Magazine House
     72 Broadwick Street
     London, WIV 2BP  
     England  

(7)  110 Fifth Street
     San Francisco, CA 94103
<PAGE>   11
                                                                   Page 11 of 14

                                  SCHEDULE II

        DIRECTORS AND EXECUTIVE OFFICERS OF THE SURVIVING CORPORATION

Set forth in the table below is the name and class/office of each director and
executive officer of the Surviving Corporation, including the eight additional
directors that Hearst is entitled to designate, and intends to designate,
prior to the effective time of the Merger.

<TABLE>
<CAPTION>
 Name                                      Class/Office
 ----                                      ------------
 <S>                              <C>
 Bob Marbut                       Series B Director;
                                  Chairman and Co-Chief
                                  Executive Officer

 Blake Byrne                      Series B Director;
                                  Executive Vice President


 John G. Conomikes                Series B Director; President and Co-Chief
                                  Executive Officer

 David Barrett                    Series B Director; Executive Vice 
                                  President and Chief Operating Officer




 George R. Hearst, Jr.            Series B Director

 Frank A. Bennack, Jr.             Series B Director

 Gilbert C. Maurer                Series B Director

 Victor F. Ganzi                  Series B Director

 William R. Hearst, III           Series B Director

 Virginia H. Randt                Series B Director

 Caroline Williams                Series A Director             
                                                                        
 David Pulver                     Series A Director  
</TABLE>

<PAGE>   12
                                                                   Page 12 of 14

                                  SCHEDULE III




<TABLE>
<CAPTION>                                                           Subject Shares
Stockholders                                                  (on a fully-diluted basis) 
- ------------                                                  --------------------------
<S>                                                                       <C>       
Argyle Television Investors, L.P.                                      6,600,000
Television Investment Partners, L.P.                                     700,000
Argyle Television Partners, L.P.                                          36,000
Argyle Foundation                                                         99,000
The Skylark Foundation                                                    65,000
Robin (a/k/a) Robert Hernreich                                            65,000
</TABLE>
<PAGE>   13
                                                                   Page 13 of 14


                                   SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated:  April 3, 1997




                                       THE HEARST CORPORATION


                                       By: /s/    Jodie W. King
                                           ----------------------------------
                                           Name:  Jodie W. King
                                           Title: Vice President
<PAGE>   14
                                                                  Page 14 of 14


                                   SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated:  April 3, 1997




                                       THE HEARST FAMILY TRUST


                                       By:  /s/    Victor F. Ganzi
                                            --------------------------------
                                            Name:  Victor F. Ganzi
                                            Title: Trustee
<PAGE>   15
                                 EXHIBIT INDEX


<TABLE>
<CAPTION>
EXHIBIT NO.                              DESCRIPTION
- -----------                              -----------
<S>                 <C>
Exhibit 7.1         Joint Filing Agreement, dated April 3, 1997, between The
                    Hearst Corporation and The Hearst Family Trust.

Exhibit 7.2         Voting Agreement, dated as of March 26, 1997, by and among
                    The Hearst Corporation, Argyle Television Investors, L.P.
                    and ATI General Partner, L.P.

Exhibit 7.3         Voting Agreement, dated as of March 26, 1997, by and among
                    The Hearst Corporation, Television Investment Partners, L.P.
                    and Argyle Television Partners, L.P.

Exhibit 7.4         Voting Agreement, dated as of March 26, 1997, by and among
                    The Hearst Corporation, Argyle Television Partners, L.P. and
                    Argyle Communications, Inc.

Exhibit 7.5         Voting Agreement, dated as of March 26, 1997, by and between
                    The Hearst Corporation and Argyle Foundation

Exhibit 7.6         Voting Agreement, dated as of March 26, 1997, by and between
                    The Hearst Corporation and The Skylark Foundation

Exhibit 7.7         Voting Agreement, dated as of March 26, 1997, by and between
                    The Hearst Corporation and Robin (a/k/a) Robert Hernreich.

Exhibit 7.8         Agreement and Plan of Merger, dated as of March 26, 1997, by
                    and among The Hearst Corporation, HAT Merger Sub., Inc., HAT
                    Contribution Sub, Inc. and Argyle Television, Inc.

Exhibit 7.9         Waiver of Rollover Election, dated March 26, 1997, delivered
                    to the Issuer by Bob Marbut, Blake Byrne, Ibra Morales and
                    Harry Hawks. 
</TABLE>

<PAGE>   1
                                  EXHIBIT 7.1


                             JOINT FILING AGREEMENT


         We, the signatories of the statement on Schedule 13D to which this
Agreement is attached, hereby agree that such statement is, and any amendments
thereto filed by any of us will be, filed on behalf of each of us.

Dated:  April 3, 1997



                                       THE HEARST CORPORATION


                                       By:   /s/   Jodie W. King
                                             ----------------------------------
                                             Name:  Jodie W. King
                                             Title: Vice President 


                                       THE HEARST FAMILY TRUST


                                       By:   /s/     Victor F. Ganzi
                                             ----------------------------------
                                             Name:   Victor F. Ganzi
                                             Title:  Trustee

<PAGE>   1





                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and among The Hearst Corporation, a Delaware corporation
("Parent"), Argyle Television Investors, L.P., a Delaware limited partnership
(the "Stockholder"), and ATI General Partner, L.P., a Delaware limited
partnership (the "General Partner").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contribution of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate 6.6 million
shares of Series C Common Stock, par value $0.01 per share, of the Company (the
"Series C Common Stock"); such shares of Series C Common Stock, as such shares
may be adjusted by any stock dividend, stock split, recapitalization,
combination or exchange of shares, merger, consolidation, reorganization or
other change or transaction of or by the Company, being referred to herein as
the "Subject Shares";

                 WHEREAS, the Series C Common Stock is convertible into Series
A Common Stock, par value $0.01 per share, of the Company  (the "Series A
Common Stock");

                 WHEREAS, the Stockholder intends to form a new limited
partnership (the "Foreign Partnership"), pursuant to Section 14.1 of the
Amended and Restated Agreement of Limited Partnership of the Stockholder, dated
May 10, 1995 (the "Limited Partnership Agreement"), for the purpose of holding
those shares of Series C Common Stock attributable to its current foreign
limited partners (the "Foreign Shares");

  WHEREAS, the General Partner is the sole general partner of the Stockholder;

                 WHEREAS, The Bear Stearns Companies Inc. ("Bear Stearns"), is
a party to a certain Letter Agreement dated June 7, 1995, (the "Letter
Agreement") with the General Partner, Argyle Television Partners, L.P., Bob
Marbut, Blake Byrne, Ibra Morales and Harry Hawks which entitles Bear Stearns
to withdraw their interest in the Subject Shares (upon their conversion to
Series A Common Stock) from the Stockholder;

                 WHEREAS, the General Partner has obtained from Bear Stearns a
written waiver of paragraph 2 of the Letter Agreement;

                 WHEREAS, the General Partner and the Stockholder have adopted
a plan of liquidation of the Stockholder (the "Liquidation Plan") providing for
the distribution of the Series
<PAGE>   2
A Common Stock to the partners of the Stockholder in accordance with the terms
of the Stockholder's Limited Partnership Agreement;

                 WHEREAS, although the Stockholder desires to effectuate the
Liquidation Plan as soon as practicable, as a condition to its willingness to
enter into the Merger Agreement, Parent has requested that the Stockholder
enter into this Agreement; and

                 WHEREAS, on behalf of all the partners of the Stockholder, the
General Partner and the Stockholder have agreed that they will not effectuate
the Liquidation Plan until immediately after the Company Stockholder Approval
(as defined in the Merger Agreement);

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

                 1.       Representations and Warranties of the Stockholder and
General Partner.  The Stockholder and General Partner hereby represent and
warrant to Parent as follows:

                          (a)     Authority.  Each of the Stockholder and
                 General Partner is a limited partnership duly formed and is in
                 good standing and existing under the laws of the State of
                 Delaware.  Each of the Stockholder and General Partner has
                 full power and authority to enter into this Agreement and to
                 perform its obligations hereunder and consummate the
                 transactions contemplated hereby.  This Agreement has been
                 duly and validly authorized, executed and delivered by each of
                 the Stockholder and General Partner and constitutes a legal,
                 valid and binding obligation of each of the Stockholder and
                 General Partner enforceable against the Stockholder and
                 General Partner in accordance with its terms, except as
                 enforceability may be limited by bankruptcy, insolvency,
                 reorganization, moratorium or other similar laws affecting the
                 enforcement of creditors' rights generally and by general
                 equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by each of the Stockholder and
                 General Partner do not, and the performance by each of the
                 Stockholder and General Partner of its obligations hereunder
                 and the consummation of the transactions contemplated hereby
                 will not, conflict with, result in any violation of,
                 constitute (with or without notice or lapse of time or both) a
                 default under, result in or give to any person any right of
                 payment or reimbursement, termination, cancellation,
                 modification or acceleration of, or result in the creation or
                 imposition of any lien upon any assets or properties of the
                 Stockholder under, any of the terms, conditions or provisions
                 of (i) the certificate of limited partnership and agreement of
                 limited partnership of each of the Stockholder and General
                 Partner, or (ii) subject to taking the action described in
                 paragraph (c) of this Section, (x) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court,




                                       2
<PAGE>   3
                 tribunal, arbitrator, authority, agency, commission, official
                 or other instrumentality of the United States or any domestic,
                 state, county, city or other political subdivision (a
                 "Governmental or Regulatory Authority"), applicable to each of
                 the Stockholder and General Partner or any of its respective
                 assets or properties, or (y) any note, bond, mortgage,
                 security agreement, indenture, license, franchise, permit,
                 concession, contract, lease or other instrument, obligation or
                 agreement of any kind (together, "Contracts") to which each of
                 the Stockholder and General Partner is a party or by which
                 either the Stockholder or General Partner or any of its
                 respective assets or properties is bound.

                          (c)     Approvals and Consents.  Except for the
                 filing and approval of a premerger notification report by the
                 Stockholder under the Hart-Scott-Rodino Antitrust Improvements
                 Act of 1976, as amended, and the rules and regulations
                 thereunder (the "HSR Act") with respect to the conversion of
                 the Subject Shares required by Section 3(c), filings pursuant
                 to Section 13(d) and 13(g) of the Securities Exchange Act of
                 1934, as amended, and the filing of this Agreement with the
                 Federal Communications Commission (the "FCC") pursuant to
                 Section 73.3613 of the FCC rules and regulations, no consent,
                 approval or action of, filing with or notice to any
                 Governmental or Regulatory Authority is necessary or required
                 for the execution and delivery of this Agreement by the
                 Stockholder or General Partner, the performance by the
                 Stockholder or General Partner of its respective obligations
                 hereunder or the consummation of the transactions contemplated
                 hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of1933, as amended, and applicable state securities laws.  The
                 Stockholder has the sole voting power and sole power to issue
                 instructions with respect to the matters set forth in Section
                 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder and General Partner as
follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).





                                       3
<PAGE>   4
                 3.       Covenants of the Stockholder and General Partner.
Subject to Section 4, the Stockholder and General Partner hereby covenant and
agree with Parent as follows:

                          (a)     Transfer of Foreign Shares.  As soon as
                 practicable after the date of this Agreement, the Stockholder
                 shall transfer the Foreign Shares to the Foreign Partnership.

                          (b)     Joinder in the Agreement: Foreign
                 Partnership.  Simultaneously with the transfer of the Foreign
                 Shares to the Foreign Partnership, the Stockholder shall cause
                 the Foreign Partnership to execute and deliver to Parent a
                 Voting Agreement, in the form attached hereto as Exhibit A.

                          (c)     Regulatory Filings; Conversion.  As soon as
                 practicable after the date of this Agreement, the Stockholder
                 shall (i) take all actions necessary to make the filings
                 required of the Stockholder or its affiliates under the HSR
                 Act in order for the Stockholder to convert all of the Subject
                 Shares (other than the Foreign Shares) into shares of Series A
                 Common Stock pursuant to the Company's certificate of
                 incorporation, (ii) comply at the earliest practicable date
                 with any request for additional information received by the
                 Stockholder from the Federal Trade Commission (the "FTC") or
                 the Antitrust Division of the Department of Justice (the
                 "Antitrust Division") pursuant to the HSR Act and (iii)
                 cooperate with the Company in connection with its filings
                 under the HSR Act and in connection with resolving any
                 investigation or other inquiry concerning such conversion
                 commenced by either the FTC, or the Antitrust Division or
                 state attorneys general.  Upon the expiration or termination
                 of the applicable waiting period under the HSR Act, or as soon
                 as practicable thereafter, the Stockholder shall so convert
                 the Subject Shares (other than the Foreign Shares) from Series
                 C Common Stock into Series A Common Stock.

                          (d)     Withdrawals.  Following the conversion of the
                 Subject Shares (other than the Foreign Shares) from Series C
                 Common Stock into Series A Common Stock, the General Partner
                 shall withhold its consent to the withdrawal by any limited
                 partner in the Stockholder of such limited partner's interest
                 in the Stockholder, pursuant to Section 5.3(b) of the Limited
                 Partnership Agreement.

                          (e)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval





                                       4
<PAGE>   5
                 of the terms thereof and each of the other transactions
                 contemplated by the Merger Agreement, provided that the terms
                 of the Merger Agreement shall not have been amended to
                 adversely affect the Stockholder.

                          (f)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"), (ii) any change in the majority of the persons who
                 constitute the Board of Directors of the Company or (iii) any
                 change in the present capitalization of the Company or any
                 amendment of the Company's certificate of incorporation or
                 by-laws or other proposal or transaction involving the Company
                 or any of its subsidiaries, which change, amendment or other
                 proposal or transaction would in any manner impede, frustrate,
                 prevent or nullify the amendment of the Company's Certificate
                 of Incorporation set forth in the Merger Agreement, the
                 Merger, the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the Parent's obligations under the
                 Merger Agreement not being fulfilled.  For purposes of this
                 Agreement, "Material Subsidiary" means any direct or indirect
                 "Significant Subsidiary" of the Company as that term is
                 defined in Rule 405 of the rules and regulations promulgated
                 under the Securities Act of 1933, as amended, or any
                 Subsidiary (as defined below) of the Company that either owns
                 or operates a television broadcast station or a license,
                 permit or other authorization required by the Federal
                 Communications Commission in connection with the operation of
                 its business.  In addition, "Subsidiary" means any corporation
                 or other organization whether incorporated or unincorporated,
                 of which more than fifty percent (50%) of either the equity
                 interest in, or voting control of, such corporation or other
                 organization is, directly or indirectly through Subsidiaries
                 or otherwise, beneficially owned by the Company.

                          (g)     Transfers.  Except as set forth in Section
                 3(a) with respect to the Foreign Shares and Section 3(j), the
                 Stockholder agrees not to (i) sell, transfer, pledge, assign
                 or otherwise dispose of, or enter into any contract, option or
                 other arrangement with respect to the sale, transfer, pledge,
                 assignment or other disposition of, the Subject Shares to any
                 person other than pursuant to the





                                       5
<PAGE>   6
                 amendment of the Company's Certificate of Incorporation set
                 forth in the Merger Agreement, the Merger and the Merger
                 Agreement or (ii) enter into any voting arrangement, whether
                 by proxy, voting arrangement, voting agreement or otherwise
                 with respect to the Subject Shares.

                          (h)     Each certificate evidencing the Subject 
                 Shares shall bear a legend as follows:

                          THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO
                          RESTRICTIONS ON TRANSFER AND VOTING CONTAINED IN A
                          VOTING AGREEMENT DATED AS OF MARCH 26, 1997, A COPY
                          OF WHICH IS ON FILE AT THE PRINCIPAL OFFICE OF THE
                          COMPANY.

                          (i)     No Solicitations.  Neither the Stockholder,
                 the General Partner nor any of their respective officers,
                 directors, employees, agents, counsel, accountants, financial
                 advisors, investment bankers, consultants and other
                 representatives (collectively, "Representatives"), directly or
                 indirectly, shall initiate, solicit, encourage, accept or take
                 any other action knowingly to facilitate, any inquiries or the
                 making of, or participate in any discussions or negotiations
                 regarding, any Acquisition Proposal.  In the event that the
                 Stockholder, the General Partner or any of their respective
                 Representatives receives from any person an Acquisition
                 Proposal, the Stockholder shall promptly advise, orally and in
                 writing, such Person of the terms of this Section 3(i), and
                 shall promptly advise Parent of such Acquisition Proposal and
                 shall thereafter keep Parent reasonably and promptly informed
                 of all material facts and circumstances relating to said
                 Acquisition Proposal and the Stockholder's actions relating
                 thereto.

                          (j)     Permitted Transfers.  Notwithstanding
                 anything contained in this Agreement to the contrary, the
                 Stockholder may distribute the Subject Shares (but only if
                 they shall have been converted into shares of Series A Common
                 Stock) to the partners of the Stockholder following the
                 Company Stockholder Approval.

                 4.       Termination.  The covenants and agreements of the
Stockholder and the General Partner contained in Section 3 shall terminate upon
the earliest of (i) the Effective Time (as defined in the Merger Agreement), or
(ii) the termination of the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.





                                       6
<PAGE>   7
                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.

                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.

                                           with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.

                                (ii)       if to the Stockholder or the 
                                           General Partner, to

                                                   Argyle Television Investors, 
                                                   L.P.
                                                   200 Concord Plaza, Suite 700
                                                   San Antonio, Texas  78216
                                                   Telephone:  (210) 828-1700
                                                   Facsimile:  (210) 828-7300
                                                   Attention:  Bob Marbut

                                           with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon





                                       7
<PAGE>   8
                 delivery, (ii) if delivered by facsimile transmission to the
                 facsimile number as provided in this Section, be deemed given
                 upon receipt, and (iii) if delivered by mail in the manner
                 described above to the address as provided in this Section, be
                 deemed given upon receipt (in each case regardless of whether
                 such notice, request or other communication is received by any
                 other person to whom a copy of such notice is to be delivered
                 pursuant to this Section).  Any party from time to time may
                 change its address, facsimile number or other information for
                 the purpose of notices to that party by giving notice
                 specifying such change to the other parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect





                                       8
<PAGE>   9
                 hereof at law or in equity, or to insist upon compliance by
                 any other party hereto with its obligations hereunder, and any
                 custom or practice of the parties at variance with the terms
                 hereof shall not constitute a waiver by such party of its
                 right to exercise any such or other right, power or remedy or
                 to demand such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                       9
<PAGE>   10
                 IN WITNESS WHEREOF, each party hereto has caused this
Agreement to be signed by its officer or representative thereunto duly
authorized as of the date first above written.



                              THE HEARST CORPORATION


                              By:  /s/ Victor F. Ganzi
                                   --------------------------------------
                                   Name:  Victor F. Ganzi
                                   Title: Executive Vice President


                              ARGYLE TELEVISION INVESTORS, L.P.

                              By:   ATI General Partner, L.P.
                                    a Delaware limited partnership

                                    By:    Argyle Television Partners, L.P. 
                                           the sole general partner

                                           By:  Argyle Communications, Inc.
                                                the sole general partner


                                                By: /s/ Dean H. Blythe
                                                    --------------------------
                                                    Name:  Dean H. Blythe
                                                    Title: Vice President


                              ATI GENERAL PARTNER, L.P.

                              By:   Argyle Television Partners, L.P.
                                    a Delaware limited partnership

                                    By:    Argyle Communications, Inc.
                                           the sole general partner


                                           By: /s/ Dean H. Blythe
                                               -------------------------------
                                               Name:  Dean H. Blythe
                                               Title: Vice President





                                       10
<PAGE>   11
                                                                       EXHIBIT A

                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of o , 1997 is made and entered
into by and among The Hearst Corporation, a Delaware corporation ("Parent"),
[FOREIGN PARTNERSHIP, L.P.], a Delaware limited partnership (the
"Stockholder"), and ATI General Partner, L.P., a Delaware limited partnership
(the "General Partner").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contribution of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate o shares of
Series C Common Stock, par value $0.01 per share, of the Company (the "Series C
Common Stock"); such shares of Series C Common Stock, as such shares may be
adjusted by any stock dividend, stock split, recapitalization, combination or
exchange of shares, merger, consolidation, reorganization or other change or
transaction of or by the Company, being referred to herein as the "Subject
Shares";

                 WHEREAS, the Series C Common Stock is convertible into Series
A Common Stock, par value $0.01 per share, of the Company (the "Series A Common
Stock");

  WHEREAS, the General Partner is the sole general partner of the Stockholder;

                 WHEREAS, immediately prior to the execution of this Agreement,
the Series C Common Stock was owned by Argyle Television Investors, L.P., a
Delaware limited partnership (the "Former Stockholder");

                 WHEREAS, the General Partner and the Former Stockholder have
adopted a plan of liquidation of the Former Stockholder (the "Liquidation
Plan") providing for the distribution of the Series A Common Stock to the
partners of the Former Stockholder in accordance with the terms of the Former
Stockholder's Limited Partnership Agreement;

                 WHEREAS, the Liquidation Plan is equally applicable to the
Stockholder;

                 WHEREAS, although the Stockholder desires to effectuate the
Liquidation Plan as soon as practicable, as a condition to its willingness to
enter into the Merger Agreement, Parent has requested that the Stockholder
enter into this Agreement; and

                 WHEREAS, on behalf of all the partners of the Stockholder, the
General Partner and the Stockholder have agreed that they will not effectuate
the Liquidation Plan until immediately after the Company Stockholder Approval
(as defined in the Merger Agreement);





<PAGE>   12
                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

                 1.       Representations and Warranties of the Stockholder and
General Partner.  The Stockholder and General Partner hereby represent and
warrant to Parent as follows:

                          (a)     Authority.  Each of the Stockholder and
                 General Partner is a limited partnership duly formed and is in
                 good standing and existing under the laws of the State of
                 Delaware.  Each of the Stockholder and General Partner has
                 full power and authority to enter into this Agreement and to
                 perform its obligations hereunder and consummate the
                 transactions contemplated hereby.  This Agreement has been
                 duly and validly authorized, executed and delivered by each of
                 the Stockholder and General Partner and constitutes a legal,
                 valid and binding obligation of each of the Stockholder and
                 General Partner enforceable against the Stockholder and
                 General Partner in accordance with its terms, except as
                 enforceability may be limited by bankruptcy, insolvency,
                 reorganization, moratorium or other similar laws affecting the
                 enforcement of creditors' rights generally and by general
                 equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by each of the Stockholder and
                 General Partner do not, and the performance by each of the
                 Stockholder and General Partner of its obligations hereunder
                 and the consummation of the transactions contemplated hereby
                 will not, conflict with, result in any violation of,
                 constitute (with or without notice or lapse of time or both) a
                 default under, result in or give to any person any right of
                 payment or reimbursement, termination, cancellation,
                 modification or acceleration of, or result in the creation or
                 imposition of any lien upon any assets or properties of the
                 Stockholder under, any of the terms, conditions or provisions
                 of (i) the certificate of limited partnership and agreement of
                 limited partnership of each of the Stockholder and General
                 Partner, or (ii) subject to taking the action described in
                 paragraph (c) of this Section, (x) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to each of the
                 Stockholder and General Partner or any of its respective
                 assets or properties, or (y) any note, bond, mortgage,
                 security agreement, indenture, license, franchise, permit,
                 concession, contract, lease or other instrument, obligation or
                 agreement of any kind (together, "Contracts") to which each of
                 the Stockholder and General Partner is a party or by which
                 either the Stockholder or General Partner or any of its
                 respective assets or properties is bound.





                                      A-2
<PAGE>   13
                          (c)     Approvals and Consents.  Except for the
                 filing and approval of a premerger notification report by the
                 Stockholder under the Hart-Scott-Rodino Antitrust Improvements
                 Act of 1976, as amended, and the rules and regulations
                 thereunder (the "HSR Act") with respect to the conversion of
                 the Subject Shares required by Section 3(a), filings pursuant
                 to Section 13(d) and 13(g) of the Securities Exchange Act of
                 1934, as amended, and the filing of this Agreement with the
                 Federal Communications Commission (the "FCC") pursuant to
                 Section 73.3613 of the FCC rules and regulations, no consent,
                 approval or action of, filing with or notice to any
                 Governmental or Regulatory Authority is necessary or required
                 for the execution and delivery of this Agreement by the
                 Stockholder or General Partner, the performance by the
                 Stockholder or General Partner of its respective obligations
                 hereunder or the consummation of the transactions contemplated
                 hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of 1933, as amended, and applicable state securities laws.
                 The Stockholder has the sole voting power and sole power to
                 issue instructions with respect to the matters set forth in
                 Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder and General Partner as
follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                 3.       Covenants of the Stockholder and General Partner.
Subject to Section 4, the Stockholder and General Partner hereby covenant and
agree with Parent as follows:

                          (a)     Regulatory Filings; Conversion.  As soon as
                 practicable after the date of this Agreement, the Stockholder
                 shall (i) take all actions necessary to make the filings
                 required of the Stockholder or its affiliates under the HSR
                 Act in order for the Stockholder to convert all of the Subject
                 Shares into shares of Series A Common Stock pursuant to the
                 Company's certificate of incorporation, (ii) comply at the
                 earliest practicable date with any request for additional





                                      A-3
<PAGE>   14
                 information received by the Stockholder from the Federal Trade
                 Commission (the "FTC") or the Antitrust Division of the
                 Department of Justice (the "Antitrust Division") pursuant to
                 the HSR Act and (iii) cooperate with the Company in connection
                 with its filings under the HSR Act and in connection with
                 resolving any investigation or other inquiry concerning such
                 conversion commenced by either the FTC, or the Antitrust
                 Division or state attorneys general.  Upon the expiration or
                 termination of the applicable waiting period under the HSR
                 Act, or as soon as practicable thereafter, the Stockholder
                 shall so convert the Subject Shares from Series C Common Stock
                 into Series A Common Stock.

                          (b)     Withdrawals.  Following the conversion of the
                 Subject Shares from Series C Common Stock to Series A Common
                 Stock, the General Partner shall withhold its consent to the
                 withdrawal by any limited partner in the Stockholder of such
                 limited partner's interest in the Stockholder, pursuant to
                 Section 5.3 of the Limited Partnership Agreement.

                          (c)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval of the terms thereof and each of the other
                 transactions contemplated by the Merger Agreement, provided
                 that the terms of the Merger Agreement shall not have been
                 amended to adversely affect the Stockholder.

                          (d)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"),





                                      A-4
<PAGE>   15
                 (ii) any change in the majority of the persons who constitute
                 the Board of Directors of the Company or (iii) any change in
                 the present capitalization of the Company or any amendment of
                 the Company's certificate of incorporation or by-laws or other
                 proposal or transaction involving the Company or any of its
                 subsidiaries, which change, amendment or other proposal or
                 transaction would in any manner impede, frustrate, prevent or
                 nullify the amendment of the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger,
                 the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the Parent's obligations under the
                 Merger Agreement not being fulfilled.  For purposes of this
                 Agreement, "Material Subsidiary" means any direct or indirect
                 "Significant Subsidiary" of the Company as that term is
                 defined in Rule 405 of the rules and regulations promulgated
                 under the Securities Act of 1933, as amended, or any
                 Subsidiary (as defined below) of the Company that either owns
                 or operates a television broadcast station or a license,
                 permit or other authorization required by the Federal
                 Communications Commission in connection with the operation of
                 its business.  In addition, "Subsidiary" means any corporation
                 or other organization whether incorporated or unincorporated,
                 of which more than fifty percent (50%) of either the equity
                 interest in, or voting control of, such corporation or other
                 organization is, directly or indirectly through Subsidiaries
                 or otherwise, beneficially owned by the Company.

                          (e)     Transfers.  Except as set forth in Section
                 3(h), the Stockholder agrees not to (i) sell, transfer,
                 pledge, assign or otherwise dispose of, or enter into any
                 contract, option or other arrangement with respect to the
                 sale, transfer, pledge, assignment or other disposition of,
                 the Subject Shares to any person other than pursuant to the
                 Merger and the Merger Agreement or (ii) enter into any voting
                 arrangement, whether by proxy, voting arrangement, voting
                 agreement or otherwise with respect to the Subject Shares.

                          (f)     Each certificate evidencing the Subject 
                 Shares shall bear a legend as follows:

                          THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO
                          RESTRICTIONS ON TRANSFER AND VOTING CONTAINED IN A
                          VOTING AGREEMENT DATED AS OF MARCH 26, 1997, A COPY
                          OF WHICH IS ON FILE AT THE PRINCIPAL OFFICE OF THE
                          COMPANY.

                          (g)     No Solicitations.  Neither the Stockholder,
                 the General Partner nor any of their respective officers,
                 directors, employees, agents, counsel, accountants, financial
                 advisors, investment bankers, consultants and other
                 representatives (collectively, "Representatives"), directly or
                 indirectly, shall initiate, solicit, encourage, accept or take
                 any other action knowingly to facilitate, any inquiries or the
                 making of, or participate in any discussions or negotiations





                                      A-5
<PAGE>   16
                 regarding, any Acquisition Proposal.  In the event that the
                 Stockholder, the General Partner or any of their respective
                 Representatives receive from any person an Acquisition
                 Proposal, the Stockholder shall promptly advise, orally and in
                 writing, such Person of the terms of this Section 3(g), and
                 shall promptly advise Parent of such Acquisition Proposal and
                 shall thereafter keep Parent reasonably and promptly informed
                 of all material facts and circumstances relating to said
                 Acquisition Proposal and the Stockholder's actions relating
                 thereto.

                          (h)     Permitted Transfers.  Notwithstanding
                 anything contained in this Agreement to the contrary, the
                 Stockholder may distribute the Subject Shares (but only if
                 they shall have been converted into shares of Series A Common
                 Stock) to the partners of the Stockholder following the
                 Company Stockholder Approval.

                 4.       Termination. The covenants and agreements of the
Stockholder and the General Partner contained in Section 3 shall terminate upon
the earliest of (i) the Effective Time (as defined in the Merger Agreement), or
(ii) the termination of the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.

                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.

                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.





                                      A-6
<PAGE>   17
                                        with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.

                               (ii)         if to the Stockholder or the 
                 General Partner, to

                                                   [FOREIGN PARTNERSHIP, L.P.]
                                                   ____________________________
                                                   ____________________________
                                                   ____________________________
                                                   Telephone:
                                                   Facsimile:
                                                   Attention:

                                        with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be deemed given upon receipt (in
                 each case regardless of whether such notice, request or other
                 communication is received by any other person to whom a copy
                 of such notice is to be delivered pursuant to this Section).
                 Any party from time to time may change its address, facsimile
                 number or other information for the purpose of notices to that
                 party by giving notice specifying such change to the other
                 parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.





                                      A-7
<PAGE>   18
                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its right to
                 exercise any such or other right, power or remedy or to demand
                 such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.





                                      A-8
<PAGE>   19
                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                      A-9
<PAGE>   20
                 IN WITNESS WHEREOF, each party hereto has caused this
Agreement to be signed by its officer or representative thereunto duly
authorized as of the date first above written.



                              THE HEARST CORPORATION


                              By:  ____________________________________________
                                   Name: 
                                   Title:


                              [FOREIGN PARTNERSHIP, L.P.]

                              By:   ATI General Partner, L.P.
                                    a Delaware limited partnership

                                    By:    Argyle Television Partners, L.P.
                                           the sole general partner

                                           By:  Argyle Communications, Inc.
                                                the sole general partner


                                                By: ___________________________
                                                    Name:
                                                    Title:


                              ATI GENERAL PARTNER, L.P.

                              By:   Argyle Television Partners, L.P.
                                    a Delaware limited partnership

                                    By:    Argyle Communications, Inc.
                                           the sole general partner


                                           By: ________________________________
                                               Name:
                                               Title:





                                      A-10


<PAGE>   1
                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and among The Hearst Corporation, a Delaware corporation
("Parent"), Television Investment Partners, L.P., a Delaware limited
partnership (the "Stockholder"), and Argyle Television Partners, L.P., a
Delaware limited partnership (the "General Partner").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub", HAT
Contribution Sub, Inc. ("Parent's Sub) and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contribution of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate 700,000 shares
of Series C Common Stock, par value $0.01 per share, of the Company (the
"Series C Common Stock"); such shares of Series C Common Stock, as such shares
may be adjusted by any stock dividend, stock split, recapitalization,
combination or exchange of shares, merger, consolidation, reorganization or
other change or transaction of or by the Company, being referred to herein as
the "Subject Shares";

                 WHEREAS, the Series C Common Stock is convertible into Series
A Common Stock, par value $0.01 per shares of the Company (the "Series A Common
Stock");

                 WHEREAS, the General Partner is the sole general partner of the
Stockholder;

                 WHEREAS, the General Partner and the Stockholder have adopted
a plan of liquidation of the Stockholder (the "Liquidation Plan") providing for
the distribution of the Series A Common Stock to the partners of the
Stockholder in accordance with the terms of the Stockholder's Limited
Partnership Agreement;

                 WHEREAS, although the Stockholder desires to effectuate the
Liquidation Plan as soon as practicable, as a condition to its willingness to
enter into the Merger Agreement, Parent has requested that the Stockholder
enter into this Agreement; and

                 WHEREAS, on behalf of all the partners of the Stockholder, the
General Partner and the Stockholder have agreed that they will not effectuate
the Liquidation Plan until immediately after the Company Stockholder Approval
(as defined in the Merger Agreement);

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:





<PAGE>   2
                 1.       Representations and Warranties of the Stockholder and
General Partner.  The Stockholder and General Partner hereby represent and
warrant to Parent as follows:

                          (a)     Authority.  Each of the Stockholder and
                 General Partner is a limited partnership duly formed and is in
                 good standing and existing under the laws of the State of
                 Delaware.  Each of the Stockholder and General Partner has
                 full power and authority to enter into this Agreement and to
                 perform its obligations hereunder and consummate the
                 transactions contemplated hereby.  This Agreement has been
                 duly and validly authorized, executed and delivered by each of
                 the Stockholder and General Partner and constitutes a legal,
                 valid and binding obligation of each of the Stockholder and
                 General Partner enforceable against the Stockholder and
                 General Partner in accordance with its terms, except as
                 enforceability may be limited by bankruptcy, insolvency,
                 reorganization, moratorium or other similar laws affecting the
                 enforcement of creditors' rights generally and by general
                 equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by each of the Stockholder and
                 General Partner do not, and the performance by each of the
                 Stockholder and General Partner of its obligations hereunder
                 and the consummation of the transactions contemplated hereby
                 will not, conflict with, result in any violation of,
                 constitute (with or without notice or lapse of time or both) a
                 default under, result in or give to any person any right of
                 payment or reimbursement, termination, cancellation,
                 modification or acceleration of, or result in the creation or
                 imposition of any lien upon any assets or properties of the
                 Stockholder under, any of the terms, conditions or provisions
                 of (i) the certificate of limited partnership and agreement of
                 limited partnership of each of the Stockholder and General
                 Partner, or (ii) subject to taking the action described in
                 paragraph (c) of this Section, (x) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to each of the
                 Stockholder and General Partner or any of its respective
                 assets or properties, or (y) any note, bond, mortgage,
                 security agreement, indenture, license, franchise, permit,
                 concession, contract, lease or other instrument, obligation or
                 agreement of any kind (together, "Contracts") to which each of
                 the Stockholder and General Partner is a party or by which
                 either the Stockholder or General Partner or any of its
                 respective assets or properties is bound.

                          (c)     Approvals and Consents.  Except for the
                 filing and approval of a premerger notification report by the
                 Stockholder under the Hart-Scott-Rodino Antitrust Improvements
                 Act of 1976, as amended, and the rules and regulations
                 thereunder (the "HSR Act") with respect to the conversion of
                 the Subject Shares required by Section 3(a), filings pursuant
                 to Section 13(d) and 13(g) of the Securities Exchange Act of
                 1934, as amended, and the filing of this Agreement





                                       2
<PAGE>   3
                 with the Federal Communications Commission (the "FCC")
                 pursuant to Section 73.3613 of the FCC rules and regulations,
                 no consent, approval or action of, filing with or notice to
                 any Governmental or Regulatory Authority is necessary or
                 required for the execution and delivery of this Agreement by
                 the Stockholder or General Partner, the performance by the
                 Stockholder or General Partner of its respective obligations
                 hereunder or the consummation of the transactions contemplated
                 hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of 1933, as amended, and applicable state securities laws.
                 The Stockholder has the sole voting power and sole power to
                 issue instructions with respect to the matters set forth in
                 Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder and General Partner as
follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                 3.       Covenants of the Stockholder and General Partner.
Subject to Section 4, the Stockholder and General Partner hereby covenant and
agree with Parent as follows:

                          (a)     Regulatory Filings; Conversion.  As soon as
                 practicable after the date of this Agreement, the Stockholder
                 shall (i) take all actions necessary to make the filings
                 required of the Stockholder or its affiliates under the HSR
                 Act in order for the Stockholder to convert all of the Subject
                 Shares into shares of Series A Common Stock pursuant to the
                 Company's certificate of incorporation, (ii) comply at the
                 earliest practicable date with any request for additional
                 information received by the Stockholder from the Federal Trade
                 Commission (the "FTC") or the Antitrust Division of the
                 Department of Justice (the "Antitrust Division") pursuant to
                 the HSR Act and (iii) cooperate with the Company in connection
                 with its filings under the HSR Act and in connection with
                 resolving any investigation or other inquiry concerning such
                 conversion commenced by





                                       3
<PAGE>   4
                 either the FTC, or the Antitrust Division or state attorneys
                 general.  Upon the expiration or termination of the applicable
                 waiting period under the HSR Act, or as soon as practicable
                 thereafter, the Stockholder shall so convert the Subject
                 Shares from Series C Common Stock into Series A Common Stock.

                          (b)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval of the terms thereof and each of the other
                 transactions contemplated by the Merger Agreement, provided
                 that the terms of the Merger Agreement shall not have been
                 amended to adversely affect the Stockholder.

                          (c)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"), (ii) any change in the majority of the persons who
                 constitute the Board of Directors of the Company or (iii) any
                 change in the present capitalization of the Company or any
                 amendment of the Company's certificate of incorporation or
                 by-laws or other proposal or transaction involving the Company
                 or any of its subsidiaries, which amendment or other proposal
                 or transaction would in any manner impede, frustrate, prevent
                 or nullify the amendment of the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger,
                 the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the Parent's obligations under the
                 Merger Agreement not being fulfilled.  For purposes of this
                 Agreement, "Material Subsidiary" means any direct or indirect
                 "Significant





                                       4
<PAGE>   5
                 Subsidiary" of the Company as that term is defined in Rule 405
                 of the rules and regulations promulgated under the Securities
                 Act of 1933, as amended, or any Subsidiary (as defined below)
                 of the Company that either owns or operates a television
                 broadcast station or a license, permit or other authorization
                 required by the Federal Communications Commission in
                 connection with the operation of its business.  In addition,
                 "Subsidiary" means any corporation or other organization
                 whether incorporated or unincorporated, of which more than
                 fifty percent (50%) of either the equity interest in, or
                 voting control of, such corporation or other organization is,
                 directly or indirectly through Subsidiaries or otherwise,
                 beneficially owned by the Company.

                          (d)     Transfers.  Except as set forth in Section
                 3(g), the Stockholder agrees not to (i) sell, transfer,
                 pledge, assign or otherwise dispose of, or enter into any
                 contract, option or other arrangement with respect to the
                 sale, transfer, pledge, assignment or other disposition of,
                 the Subject Shares to any person other than pursuant to the
                 Merger and the Merger Agreement or (ii) enter into any voting
                 arrangement, whether by proxy, voting arrangement, voting
                 agreement or otherwise with respect to the Subject Shares.

                          (e)     Each certificate evidencing the Subject 
                 Shares shall bear a legend as follows:

                          THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO
                          RESTRICTIONS ON TRANSFER AND VOTING CONTAINED IN A
                          VOTING AGREEMENT DATED AS OF MARCH 26, 1997, A COPY
                          OF WHICH IS ON FILE AT THE PRINCIPAL OFFICE OF THE
                          COMPANY.

                          (f)     No Solicitations.  Neither the Stockholder,
                 the General Partner nor any of their respective officers,
                 directors, employees, agents, counsel, accountants, financial
                 advisors, investment bankers, consultants and other
                 representatives (collectively, "Representatives"), directly or
                 indirectly, shall initiate, solicit, encourage, accept or take
                 any other action to facilitate, any inquiries or the making
                 of, or participate in any discussions or negotiations
                 regarding, any Acquisition Proposal.  In the event that the
                 Stockholder, General Partner or any of their respective
                 Representatives receive from any person an Acquisition
                 Proposal, the Stockholder shall promptly advise, orally and in
                 writing, such Person of the terms of this Section 3(f), and
                 shall promptly advise Parent of such Acquisition Proposal and
                 shall thereafter keep Parent reasonably and promptly informed
                 of all material facts and circumstances relating to said
                 Acquisition Proposal and the Stockholder's actions relating
                 thereto.

                          (g)     Permitted Transfers.  Notwithstanding
                 anything contained in this Agreement to the contrary, the
                 Stockholder may distribute the Subject Shares (but





                                       5
<PAGE>   6
                 only if they shall have been converted into shares of Series A
                 Common Stock) to the partners of the Stockholder following the
                 Company Stockholder Approval.

                 4.       Termination. The covenants and agreements of the
Shareholder and the General Partner contained in Section 3 shall terminate upon
the earliest of (i) the Effective Time (as defined in the Merger Agreement), or
(ii) the termination of the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.

                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.

                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.

                                        with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.
   




                                       6
<PAGE>   7
                   (ii)         if to the Stockholder or the General Partner, to

                                                   Television Investment 
                                                   Partners, L.P.
                                                   200 Concord Plaza, Suite 700
                                                   San Antonio, Texas  78216
                                                   Telephone:  (210) 828-1700
                                                   Facsimile:  (210) 828-7300
                                                   Attention:  Bob Marbut

                                        with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be deemed given upon receipt (in
                 each case regardless of whether such notice, request or other
                 communication is received by any other person to whom a copy
                 of such notice is to be delivered pursuant to this Section).
                 Any party from time to time may change its address, facsimile
                 number or other information for the purpose of notices to that
                 party by giving notice specifying such change to the other
                 parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.





                                       7
<PAGE>   8
                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its right to
                 exercise any such or other right, power or remedy or to demand
                 such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the





                                       8
<PAGE>   9
transactions contemplated hereby, (ii) agrees that such party will not attempt
to deny or defeat such personal jurisdiction by motion or other request for
leave from any such court, (iii) agrees that such party will not bring any
action relating to this Agreement or any of the transactions contemplated
hereby in any court other than a Federal court sitting in the State of Delaware
or a Delaware state court and (iv) waives any right to trial by jury with
respect to any claim or proceeding related to or arising out of this Agreement
or any of the transactions contemplated hereby.

                 IN WITNESS WHEREOF, each party hereto has caused this
Agreement to be signed by its officer thereunto duly authorized as of the date
first above written.


                                        THE HEARST CORPORATION


                                        By:  /s/  Victor F. Ganzi
                                        ---------------------------------
                                           Name: Victor F. Ganzi
                                           Title: Executive Vice President

                                        TELEVISION INVESTMENT PARTNERS, L.P.
                                        
                                        
                                        By:  Argyle Television Partners, L.P.
                                             a Delaware limited partnership


                                             By:  Argyle Communications, Inc.
                                                  the sole general partner


                                                  By: /s/ Dean H. Blythe
                                                     -------------------------
                                                     Name: Dean H. Blythe
                                                     Title: Vice President

                                        ARGYLE TELEVISION PARTNERS, L.P.

                                        By:  Argyle Communications, Inc.
                                             the sole general partner

                                             By: /s/ Dean H. Blythe
                                                 ------------------------------
                                                Name: Dean H. Blythe
                                                Title: Vice President





                                       9


<PAGE>   1

                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and among The Hearst Corporation, a Delaware corporation
("Parent"), Argyle Television Partners, L.P., a Delaware limited partnership
(the "Stockholder"), and Argyle Communications, Inc., a Texas corporation (the
"General Partner").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contributions of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate 36,000 shares
of Series B Common Stock, par value $0.01 per share, of the Company (the
"Series B Common Stock"); such shares of Series B Common Stock, as such shares
may be adjusted by any stock dividend, stock split, recapitalization,
combination or exchange of shares, merger, consolidation, reorganization or
other change or transaction of or by the Company, being referred to herein as
the "Subject Shares";

                 WHEREAS, the General Partner is the sole general partner of the
Stockholder;

                 WHEREAS, the General Partner and the Stockholder have adopted
a plan of liquidation of the Stockholder (the "Liquidation Plan") providing for
the distribution of the Series B Common Stock to the partners of the
Stockholder in accordance with the terms of the Stockholder's Limited
Partnership Agreement;

                 WHEREAS, although the Stockholder desires to effectuate the
Liquidation Plan as soon as practicable, as a condition to its willingness to
enter into the Merger Agreement, Parent has requested that the Stockholder
enter into this Agreement; and

                 WHEREAS, on behalf of the partners of the Stockholder, the
General Partner and the Stockholder have agreed that they will not effectuate
the Liquidation Plan until immediately after the Company Stockholder Approval
(as defined in the Merger Agreement);

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:





<PAGE>   2
                 1.       Representations and Warranties of the Stockholder and
General Partner.  The Stockholder and General Partner hereby represent and
warrant to Parent as follows:

                          (a)     Authority.  The Stockholder is a limited
                 partnership duly formed and is in good standing and existing
                 under the laws of the State of Delaware.  The General Partner
                 is a corporation duly formed and is in good standing and
                 existing under the laws of the state of Texas.  Each of the
                 Stockholder and General Partner has full power and authority
                 to enter into this Agreement and to perform its obligations
                 hereunder and consummate the transactions contemplated hereby.
                 This Agreement has been duly and validly authorized, executed
                 and delivered by each of the Stockholder and General Partner
                 and constitutes a legal, valid and binding obligation of each
                 of the Stockholder and General Partner enforceable against the
                 Stockholder and General Partner in accordance with its terms,
                 except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by each of the Stockholder and
                 General Partner do not, and the performance by each of the
                 Stockholder and General Partner of its obligations hereunder
                 and the consummation of the transactions contemplated hereby
                 will not, conflict with, result in any violation of,
                 constitute (with or without notice or lapse of time or both) a
                 default under, result in or give to any person any right of
                 payment or reimbursement, termination, cancellation,
                 modification or acceleration of, or result in the creation or
                 imposition of any lien upon any assets or properties of the
                 Stockholder under, any of the terms, conditions or provisions
                 of (i) the certificate of limited partnership and agreement of
                 limited partnership of each of the Stockholder and General
                 Partner, or (ii) subject to taking the action described in
                 paragraph (c) of this Section, (x) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to each of the
                 Stockholder and General Partner or any of its respective
                 assets or properties, or (y) any note, bond, mortgage,
                 security agreement, indenture, license, franchise, permit,
                 concession, contract, lease or other instrument, obligation or
                 agreement of any kind (together, "Contracts") to which each of
                 the Stockholder and General Partner is a party or by which
                 either the Stockholder or General Partner or any of its
                 respective assets or properties is bound.

                          (c)     Approvals and Consents.  Except for filings
                 pursuant to Section 13(d) and 13(g) of the Securities Exchange
                 Act of 1934, as amended, and the filing of this Agreement with
                 the Federal Communications Commission (the "FCC") pursuant to
                 Section 73.3613 of the FCC rules and regulations, no consent,
                 approval or action of, filing with or notice to any
                 Governmental or





                                       2
<PAGE>   3
                 Regulatory Authority is necessary or required for the
                 execution and delivery of this Agreement by the Stockholder or
                 General Partner, the performance by the Stockholder or General
                 Partner of its respective obligations hereunder or the
                 consummation of the transactions contemplated hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of 1933, as amended, and applicable state securities laws.
                 The Stockholder has the sole voting power and sole power to
                 issue instructions with respect to the matters set forth in
                 Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder and General Partner as
follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                 3.       Covenants of the Stockholder and General Partner.
Subject to Section 4, the Stockholder and General Partner hereby covenant and
agree with Parent as follows:

                          (a)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval of the terms thereof and each of the other
                 transactions contemplated by the Merger Agreement, provided
                 that the terms of the Merger Agreement shall not have been
                 amended to adversely affect the Stockholder.





                                       3
<PAGE>   4
                          (b)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"), (ii) any change in the majority of the persons who
                 constitute the Board of Directors of the Company or (iii) any
                 change in the present capitalization of the Company or any
                 amendment of the Company's certificate of incorporation or
                 by-laws or other proposal or transaction involving the Company
                 or any of its subsidiaries, which change, amendment or other
                 proposal or transaction would in any manner impede, frustrate,
                 prevent or nullify the amendment of the Company's Certificate
                 of Incorporation set forth in the Merger Agreement, the
                 Merger, the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the Parent's obligations under the
                 Merger Agreement not being fulfilled.  For purposes of this
                 Agreement, "Material Subsidiary" means any direct or indirect
                 "Significant Subsidiary" of the Company as that term is
                 defined in Rule 405 of the rules and regulations promulgated
                 under the Securities Act of 1933, as amended, or any
                 Subsidiary (as defined below) of the Company that either owns
                 or operates a television broadcast station or a license,
                 permit or other authorization required by the Federal
                 Communications Commission in connection with the operation of
                 its business.  In addition, "Subsidiary" means any corporation
                 or other organization whether incorporated or unincorporated,
                 of which more than fifty percent (50%) of either the equity
                 interest in, or voting control of, such corporation or other
                 organization is, directly or indirectly through Subsidiaries
                 or otherwise, beneficially owned by the Company.

                          (c)     Transfers.  Except as provided in Section
                 3(f), the Stockholder agrees not to (i) sell, transfer,
                 pledge, assign or otherwise dispose of, or enter into any
                 contract, option or other arrangement with respect to the
                 sale, transfer, pledge, assignment or other disposition of,
                 the Subject Shares to any person other than pursuant to the
                 amendment of the Company's Certificate of Incorporation set
                 forth in the Merger Agreement, the Merger and the Merger
                 Agreement or (ii) enter into any voting arrangement, whether
                 by proxy, voting arrangement, voting agreement or otherwise
                 with respect to the Subject Shares.





                                       4
<PAGE>   5
                          (d)     Each certificate evidencing the Subject 
                 Shares shall bear a legend as follows:

                          THE SECURITIES REPRESENTED HEREBY ARE SUBJECT TO
                          RESTRICTIONS ON TRANSFER AND VOTING CONTAINED IN A
                          VOTING AGREEMENT DATED AS OF MARCH 26, 1997, A COPY
                          OF WHICH IS ON FILE AT THE PRINCIPAL OFFICE OF THE
                          COMPANY.

                          (e)     No Solicitations.  Neither the Stockholder,
                 the General Partner nor any of their respective officers,
                 directors, employees, agents, counsel, accountants, financial
                 advisors, investment bankers, consultants and other
                 representatives (collectively, "Representatives"), directly or
                 indirectly, shall initiate, solicit, encourage, accept or take
                 any other action knowingly to facilitate, any inquiries or the
                 making of, or participate in any discussions or negotiations
                 regarding, any Acquisition Proposal.  In the event that the
                 Stockholder, the General Partner or any of their respective
                 Representatives receives from any person an Acquisition
                 Proposal, the Stockholder shall promptly advise, orally and in
                 writing, such Person of the terms of this Section 3(e), and
                 shall promptly advise Parent of such Acquisition Proposal and
                 shall thereafter keep Parent reasonably and promptly informed
                 of all material facts and circumstances relating to said
                 Acquisition Proposal and the Stockholder's actions relating
                 thereto.

                 (f)      Permitted Transfers.     Notwithstanding anything
                 contained in this Agreement to the contrary, the Stockholder
                 may distribute the Subject Shares to Permitted Transferees (as
                 such term is defined in the Company's Amended and Restated
                 Certificate of Incorporation) following the Company
                 Stockholder Approval; provided, however, that (i) as a result
                 of such transfer there shall remain outstanding at least one
                 Subject Share, which shall continue to represent a share of
                 Series B Common Stock and be held by a Permitted Transferee
                 (ii) such shares may not be further transferred by such
                 Permitted Transferee(s) and any certificates issued to such
                 Permitted Transferee(s) shall contain a legend referencing
                 this Agreement as set forth in Section 3(d) and (iii) as a
                 condition to such transfer, the Stockholder shall cause each
                 such Permitted Transferee to execute and deliver to the Parent
                 a Joinder Agreement in the form attached hereto as Exhibit A,
                 pursuant to which each such Transferee shall agree to be bound
                 by all the provisions hereof other than Section 3(a), Section
                 3(b) and clause (ii) of Section 3(c).

                 4.       Termination.  The covenants and agreements of the
Stockholder and General Partner contained in Section 3 shall terminate upon the
earliest of (i) the Effective Time (as defined in the Merger Agreement), or
(ii) the termination of the Merger Agreement in accordance with its terms.





                                       5
<PAGE>   6
                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.

                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.

                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.

                                        with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.

                               (ii)         if to the Stockholder or the 
                                            General Partner, to

                                                   Argyle Television Investors, 
                                                   L.P.
                                                   200 Concord Plaza, Suite 700
                                                   San Antonio, Texas  78216
                                                   Telephone:  (210) 828-1700
                                                   Facsimile:  (210) 828-7300
                                                   Attention:  Bob Marbut





                                       6
<PAGE>   7
                                        with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be deemed given upon receipt (in
                 each case regardless of whether such notice, request or other
                 communication is received by any other person to whom a copy
                 of such notice is to be delivered pursuant to this Section).
                 Any party from time to time may change its address, facsimile
                 number or other information for the purpose of notices to that
                 party by giving notice specifying such change to the other
                 parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this





                                       7
<PAGE>   8
                 Agreement will be construed and enforced as if such illegal,
                 invalid or unenforceable provision had never comprised a part
                 hereof, (iii) the remaining provisions of this Agreement will
                 remain in full force and effect and will not be affected by
                 the legal, invalid or unenforceable provision or by its
                 severance herefrom and (iv) in lieu of such illegal, invalid
                 or unenforceable provision, there will be added automatically
                 as a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its right to
                 exercise any such or other right, power or remedy or to demand
                 such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                       8
<PAGE>   9
                 IN WITNESS WHEREOF, each party hereto has caused this
Agreement to be signed by its officer or representative thereunto duly
authorized as of the date first above written.



                                        THE HEARST CORPORATION

                                        By: /s/ Victor F. Ganzi
                                            -----------------------------------
                                            Name:  Victor F. Ganzi 
                                            Title: Executive Vice President


                                        ARGYLE TELEVISION PARTNERS, L.P.

                                            By:  Argyle Communications, Inc.
                                                 the sole general partner

                                                 By: /s/ Dean H. Blythe
                                                     --------------------------
                                                     Name:  Dean H. Blythe
                                                     Title: Vice President


                                        ARGYLE COMMUNICATIONS, INC.

                                        By: /s/ Dean H. Blythe
                                            -----------------------------------
                                            Name:  Dean H. Blythe
                                            Title: Vice President





                                       9

<PAGE>   10





                                                                       EXHIBIT A



                               JOINDER AGREEMENT

                 This JOINDER AGREEMENT dated as of o , 1997 is made and
entered into by [NAME], a [DELAWARE LIMITED PARTNERSHIP/DELAWARE
CORPORATION/OTHER] (the "Transferee") in favor of The Hearst Corporation, a
Delaware corporation ("Parent").

                 WHEREAS, Parent, Argyle Television Partners, L.P. ("ATP") and
Argyle Communications, Inc. have heretofore entered into a Voting Agreement
dated as of March 26, 1997 (the "Voting Agreement");

                 WHEREAS, pursuant to Section 3(f) of the Voting Agreement, ATP
has undertaken to cause the Transferee to become a party to certain provisions
of the Voting Agreement; and

                 WHEREAS, the execution and delivery of this Agreement is a
condition precedent to the distribution of the Series B Common Stock pursuant
to the Liquidation Plan (as defined in the Voting Agreement).

                 NOW, THEREFORE, in consideration of these premises, the
Partner hereby agrees as follows for the benefit of Parent:

                 1.       Definitions.  Capitalized terms used but not defined
herein shall have the meanings ascribed to them in the Voting Agreement.

                 2.       Joinder in the Voting Agreement.  The Transferee
hereby joins the Voting Agreement and accepts and agrees to be bound by all of
the terms and conditions thereof as though the Transferee was the Stockholder
named therein other than Sections 3(a), Section 3(b) and clause (ii) of Section
3(c) thereof.

                 3.       Counterparts.  This Agreement may be executed in any
number of counterparts, each of which will be deemed an original, but all of
which together will constitute one and the same instrument.

                 4.       Governing Law.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Delaware applicable
to a contract executed performed in such State without giving effect to the
conflicts of laws principles thereof.
<PAGE>   11
                 IN WITNESS WHEREOF, the Transferee has executed this Agreement
as of the date first above written.



                                        [NAME]


                                        By:_____________________________________
                                           Name:
                                           Title:






<PAGE>   1

                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and between The Hearst Corporation, a Delaware corporation
("Parent"), and Argyle Foundation (the "Stockholder").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contributions of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate 99,000 shares
of Series A Common Stock, par value $0.01 per share, of the Company (the
"Series A Common Stock"); such shares of Series A Common Stock, as such shares
may be adjusted by any stock dividend, stock split, recapitalization,
combination or exchange of shares, merger, consolidation, reorganization or
other change or transaction of or by the Company, being referred to herein as
the "Subject Shares"; and

                 WHEREAS, as a condition to its willingness to enter into the
Merger Agreement, Parent has requested that the Stockholder enter into this
Agreement;

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

                 1.       Representations and Warranties of the Stockholder.
The Stockholder hereby represents and warrants to Parent as follows:

                          (a)     Authority.  The Stockholder has full power
                 and authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Stockholder and
                 constitutes a legal, valid and binding obligation of the
                 Stockholder enforceable against the Stockholder in accordance
                 with its terms, except as enforceability may be limited by
                 bankruptcy, insolvency, reorganization, moratorium or other
                 similar laws affecting the enforcement of creditors' rights
                 generally and by general equitable principles (regardless of
                 whether such enforceability is considered in a proceeding in
                 equity or law).





<PAGE>   2
                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by the Stockholder does not, and
                 the performance by the Stockholder of its obligations
                 hereunder and the consummation of the transactions
                 contemplated hereby will not, conflict with, result in any
                 violation of, constitute (with or without notice or lapse of
                 time or both) a default under, result in or give to any person
                 any right of payment or reimbursement, termination,
                 cancellation, modification or acceleration of, or result in
                 the creation or imposition of any lien upon any assets or
                 properties of the Stockholder under, any of the terms,
                 conditions or provisions of (i) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to the Stockholder or
                 any of its assets or properties, or (ii) any note, bond,
                 mortgage, security agreement, indenture, license, franchise,
                 permit, concession, contract, lease or other instrument,
                 obligation or agreement of any kind (together, "Contracts") to
                 which the Stockholder is a party or by which the Stockholder
                 or any of its respective assets or properties is bound.

                          (c)     Approvals and Consents.  Except for the
                 filing of this Agreement with the Federal Communications
                 Commission (the "FCC") pursuant to Section 73.3613 of the FCC
                 rules and regulations, no consent, approval or action of,
                 filing with or notice to any Governmental or Regulatory
                 Authority is necessary or required for the execution and
                 delivery of this Agreement by the Stockholder, the performance
                 by the Stockholder of its obligations hereunder or the
                 consummation of the transactions contemplated hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of 1933, as amended, and applicable state securities laws.
                 The Stockholder has the sole voting power and sole power to
                 issue instructions with respect to the matters set forth in
                 Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder as follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization,





                                       2
<PAGE>   3
                 moratorium or other similar laws affecting the enforcement of
                 creditors' rights generally and by general equitable
                 principles (regardless of whether such enforceability is
                 considered in a proceeding in equity or law).

                 3.       Covenants of the Stockholder.  Subject to Section 4,
the Stockholder hereby covenants and agrees with Parent as follows:

                          (a)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval of the terms thereof and each of the other
                 transactions contemplated by the Merger Agreement, provided
                 that the terms of the Merger Agreement shall not have been
                 amended to adversely affect the Stockholder.

                          (b)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"), (ii) any change in the majority of the persons who
                 constitute the Board of Directors of the Company or (iii) any
                 change in the present capitalization of the Company or any
                 amendment of the Company's certificate of incorporation or
                 by-laws or other proposal or transaction involving the Company
                 or any of its subsidiaries, which change, amendment or other
                 proposal or transaction would in any manner impede, frustrate,
                 prevent or nullify the amendment of the Company's Certificate
                 of Incorporation set forth in the Merger Agreement, the
                 Merger, the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the





                                       3
<PAGE>   4
                 Parent's obligations under the Merger Agreement not being
                 fulfilled.  For purposes of this Agreement, "Material
                 Subsidiary" means any direct or indirect "Significant
                 Subsidiary" of the Company as that term is defined in Rule 405
                 of the rules and regulations promulgated under the Securities
                 Act of 1933, as amended, or any Subsidiary (as defined below)
                 of the Company that either owns or operates a television
                 broadcast station or a license, permit or other authorization
                 required by the Federal Communications Commission in
                 connection with the operation of its business.  In addition,
                 "Subsidiary" means any corporation or other organization
                 whether incorporated or unincorporated, of which more than
                 fifty percent (50%) of either the equity interest in, or
                 voting control of, such corporation or other organization is,
                 directly or indirectly through Subsidiaries or otherwise,
                 beneficially owned by the Company.

                          (c)     Transfers.  The Stockholder agrees not to (i)
                 sell, transfer, pledge, assign or otherwise dispose of, or
                 enter into any contract, option or other arrangement with
                 respect to the sale, transfer, pledge, assignment or other
                 disposition of, the Subject Shares to any person other than
                 pursuant to the amendment of the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger
                 and the Merger Agreement or (ii) enter into any voting
                 arrangement, whether by proxy, voting arrangement, voting
                 agreement or otherwise with respect to the Subject Shares.

                          (d)     No Solicitations.  The Stockholder shall not,
                 directly or indirectly, initiate, solicit, encourage, accept
                 or take any other action knowingly to facilitate, any
                 inquiries or the making of, or participate in any discussions
                 or negotiations regarding, any Acquisition Proposal.  In the
                 event that the Stockholder receives from any person an
                 Acquisition Proposal, the Stockholder shall promptly advise,
                 orally and in writing, such person of the terms of this
                 Section 3(d), and shall promptly advise Parent of such
                 Acquisition Proposal and shall thereafter keep Parent
                 reasonably and promptly informed of all material facts and
                 circumstances relating to said Acquisition Proposal and the
                 Stockholder's actions relating thereto.

                 4.       Termination.  The covenants and agreements of the
Stockholder contained in Section 3 shall terminate upon the earliest of (i) the
Effective Time (as defined in the Merger Agreement), or (ii) the termination of
the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.

                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.





                                       4
<PAGE>   5
                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.

                                        with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.

                              (ii)         if to the Stockholder, to

                                                   Argyle Foundation
                                                   200 Concord Plaza, Suite 700
                                                   San Antonio, Texas  78216
                                                   Telephone:  (210) 828-1700
                                                   Facsimile:  (210) 828-7300
                                                   Attention:  Bob Marbut

                                        with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be





                                       5
<PAGE>   6
                 deemed given upon receipt (in each case regardless of whether
                 such notice, request or other communication is received by any
                 other person to whom a copy of such notice is to be delivered
                 pursuant to this Section).  Any party from time to time may
                 change its address, facsimile number or other information for
                 the purpose of notices to that party by giving notice
                 specifying such change to the other parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its





                                       6
<PAGE>   7
                 right to exercise any such or other right, power or remedy or
                 to demand such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                       7
<PAGE>   8
                 IN WITNESS WHEREOF, each party hereto has signed this
Agreement or caused this Agreement to be signed by its officer or
representative thereunto duly authorized as of the date first above written.



                                        THE HEARST CORPORATION


                                        By: /s/ Victor F. Ganzi
                                            -----------------------------------
                                            Name:  Victor F. Ganzi
                                            Title: Executive Vice President



                                         ARGYLE FOUNDATION


                                        By: /s/ Bob Marbut
                                            -----------------------------------
                                            Name:  Bob Marbut
                                            Title:





                                       8


<PAGE>   1
                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and between The Hearst Corporation, a Delaware corporation
("Parent"), and Skylark Foundation (the "Stockholder").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contributions of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns in the aggregate 65,000 shares
of Series A Common Stock, par value $0.01 per share, of the Company (the
"Series A Common Stock"); such shares of Series A Common Stock, as such shares
may be adjusted by any stock dividend, stock split, recapitalization,
combination or exchange of shares, merger, consolidation, reorganization or
other change or transaction of or by the Company, being referred to herein as
the "Subject Shares"; and

                 WHEREAS, as a condition to its willingness to enter into the
Merger Agreement, Parent has requested that the Stockholder enter into this
Agreement;

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

                 1.       Representations and Warranties of the Stockholder.
The Stockholder hereby represents and warrants to Parent as follows:

                          (a)     Authority.  The Stockholder has full power
                 and authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Stockholder and
                 constitutes a legal, valid and binding obligation of the
                 Stockholder enforceable against the Stockholder in accordance
                 with its terms, except as enforceability may be limited by
                 bankruptcy, insolvency, reorganization, moratorium or other
                 similar laws affecting the enforcement of creditors' rights
                 generally and by general equitable principles (regardless of
                 whether such enforceability is considered in a proceeding in
                 equity or law).





<PAGE>   2
                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by the Stockholder does not, and
                 the performance by the Stockholder of its obligations
                 hereunder and the consummation of the transactions
                 contemplated hereby will not, conflict with, result in any
                 violation of, constitute (with or without notice or lapse of
                 time or both) a default under, result in or give to any person
                 any right of payment or reimbursement, termination,
                 cancellation, modification or acceleration of, or result in
                 the creation or imposition of any lien upon any assets or
                 properties of the Stockholder under, any of the terms,
                 conditions or provisions of (i) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to the Stockholder or
                 any of its assets or properties, or (ii) any note, bond,
                 mortgage, security agreement, indenture, license, franchise,
                 permit, concession, contract, lease or other instrument,
                 obligation or agreement of any kind (together, "Contracts") to
                 which the Stockholder is a party or by which the Stockholder
                 or any of its respective assets or properties is bound.

                          (c)     Approvals and Consents.  Except for the
                 filing of this Agreement with the Federal Communications
                 Commission (the "FCC") pursuant to Section 73.3613 of the FCC
                 rules and regulations, no consent, approval or action of,
                 filing with or notice to any Governmental or Regulatory
                 Authority is necessary or required for the execution and
                 delivery of this Agreement by the Stockholder, the performance
                 by the Stockholder of its obligations hereunder or the
                 consummation of the transactions contemplated hereby.

                          (d)     Subject Shares.  The Stockholder has good and
                 marketable title to the Subject Shares, free and clear of all
                 liens, claims, security interests, proxies, voting trusts or
                 agreements, understanding or arrangements or any other
                 encumbrances whatsoever; other than restrictions on transfer
                 imposed by the registration requirements of the Securities Act
                 of 1933, as amended, and applicable state securities laws.
                 The Stockholder has the sole voting power and sole power to
                 issue instructions with respect to the matters set forth in
                 Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder as follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent enforceable against the Parent in accordance with its
                 terms, except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization,





                                       2
<PAGE>   3
                 moratorium or other similar laws affecting the enforcement of
                 creditors' rights generally and by general equitable
                 principles (regardless of whether such enforceability is
                 considered in a proceeding in equity or law).

                 3.       Covenants of the Stockholder.  Subject to Section 4,
the Stockholder hereby covenants and agrees with Parent as follows:

                          (a)     Vote for Merger.  At any meeting of
                 stockholders of the Company called to vote upon the amendment
                 to the Company's Certificate of Incorporation set forth in the
                 Merger Agreement, the Merger and the Merger Agreement or at
                 any adjournment thereof or in any other circumstances upon
                 which a vote, consent or other approval with respect to such
                 amendment to the Company's Certificate of Incorporation, the
                 Merger and the Merger Agreement is sought, the Stockholder
                 shall vote (or cause to be voted) the Subject Shares, and any
                 other voting securities of the Company, owned by Stockholder
                 whether issued heretofore or hereafter, that the Stockholder
                 owns or has the right to vote, in favor of such amendment to
                 the Company's Certificate of Incorporation, the Merger, the
                 adoption by the Company of the Merger Agreement and the
                 approval of the terms thereof and each of the other
                 transactions contemplated by the Merger Agreement, provided
                 that the terms of the Merger Agreement shall not have been
                 amended to adversely affect the Stockholder.

                          (b)     Vote Against Acquisition Proposals.  At any
                 meeting of stockholders of the Company or at any adjournment
                 thereof or in any other circumstances upon which the
                 Stockholder's vote, consent or other approval is sought, the
                 Stockholder shall vote (or cause to be voted) the Subject
                 Shares, and any other voting securities of the Company, owned
                 by Stockholder whether issued heretofore or hereafter, that
                 the Stockholder owns or has the right to vote, except as
                 otherwise agreed in writing in advance by the Parent, against
                 (i) any proposal or offer with respect to any direct or
                 indirect (A) acquisition or purchase of fifteen percent (15%)
                 or more of any Company common stock outstanding, (B)
                 acquisition or purchase of any equity securities of any
                 Material Subsidiary (as defined below), (C) acquisition or
                 purchase of all or any significant portion of the assets of
                 the Company or any Material Subsidiary, or (D) any merger,
                 consolidation, business combination, recapitalization,
                 liquidation, dissolution or similar transaction involving the
                 Company or any of its Material Subsidiaries (any such proposal
                 or offer being hereinafter referred to as an "Acquisition
                 Proposal"), (ii) any change in the majority of the persons who
                 constitute the Board of Directors of the Company or (iii) any
                 change in the present capitalization of the Company or any
                 amendment of the Company's certificate of incorporation or
                 by-laws or other proposal or transaction involving the Company
                 or any of its subsidiaries, which change, amendment or other
                 proposal or transaction would in any manner impede, frustrate,
                 prevent or nullify the amendment of the Company's Certificate
                 of Incorporation set forth in the Merger Agreement, the
                 Merger, the Merger Agreement or any of the other transactions
                 contemplated by the Merger Agreement or which could result in
                 any of the conditions to the





                                       3
<PAGE>   4
                 Parent's obligations under the Merger Agreement not being
                 fulfilled.  For purposes of this Agreement, "Material
                 Subsidiary" means any direct or indirect "Significant
                 Subsidiary" of the Company as that term is defined in Rule 405
                 of the rules and regulations promulgated under the Securities
                 Act of 1933, as amended, or any Subsidiary (as defined below)
                 of the Company that either owns or operates a television
                 broadcast station or a license, permit or other authorization
                 required by the Federal Communications Commission in
                 connection with the operation of its business.  In addition,
                 "Subsidiary" means any corporation or other organization
                 whether incorporated or unincorporated, of which more than
                 fifty percent (50%) of either the equity interest in, or
                 voting control of, such corporation or other organization is,
                 directly or indirectly through Subsidiaries or otherwise,
                 beneficially owned by the Company.

                          (c)     Transfers.  The Stockholder agrees not to (i)
                 sell, transfer, pledge, assign or otherwise dispose of, or
                 enter into any contract, option or other arrangement with
                 respect to the sale, transfer, pledge, assignment or other
                 disposition of, the Subject Shares to any person other than
                 pursuant to the amendment of the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger
                 and the Merger Agreement or (ii) enter into any voting
                 arrangement, whether by proxy, voting arrangement, voting
                 agreement or otherwise with respect to the Subject Shares.

                          (d)     No Solicitations.  The Stockholder shall not,
                 directly or indirectly, initiate, solicit, encourage, accept
                 or take any other action knowingly to facilitate, any
                 inquiries or the making of, or participate in any discussions
                 or negotiations regarding, any Acquisition Proposal.  In the
                 event that the Stockholder receives from any person an
                 Acquisition Proposal, the Stockholder shall promptly advise,
                 orally and in writing, such person of the terms of this
                 Section 3(d), and shall promptly advise Parent of such
                 Acquisition Proposal and shall thereafter keep Parent
                 reasonably and promptly informed of all material facts and
                 circumstances relating to said Acquisition Proposal and the
                 Stockholder's actions relating thereto.

                 4.       Termination.  The covenants and agreements of the
Stockholder contained in Section 3 shall terminate upon the earliest of (i) the
Effective Time (as defined in the Merger Agreement), or (ii) the termination of
the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.

                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.





                                       4
<PAGE>   5
                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                               (i)         if to Parent, to:

                                                   The Hearst Corporation
                                                   959 Eighth Avenue
                                                   New York, New York  10019
                                                   Telephone:  (212) 649-2103
                                                   Facsimile:  (212) 246-3630
                                                   Attention:  Victor F. 
                                                               Ganzi, Esq.

                                        with a copy to:

                                                   Rogers & Wells
                                                   200 Park Avenue
                                                   New York, New York  10166
                                                   Telephone:  (212) 878-8000
                                                   Facsimile:  (212) 878-8375
                                                   Attention:  Steven A. 
                                                               Hobbs, Esq.

                              (ii)         if to the Stockholder, to

                                                   Skylark Foundation
                                                   200 Concord Plaza, Suite 700
                                                   San Antonio, Texas  78216
                                                   Telephone:  (210) 828-1700
                                                   Facsimile:  (210) 878-7300
                                                   Attention:  Blake Byrne

                                        with a copy to:

                                                   Locke Purnell Rain Harrell
                                                   2200 Ross Avenue, Suite 2200
                                                   Dallas, Texas  75201
                                                   Telephone:  (214) 740-8000
                                                   Facsimile:  (214) 740-8800
                                                   Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be





                                       5
<PAGE>   6
                 deemed given upon receipt (in each case regardless of whether
                 such notice, request or other communication is received by any
                 other person to whom a copy of such notice is to be delivered
                 pursuant to this Section).  Any party from time to time may
                 change its address, facsimile number or other information for
                 the purpose of notices to that party by giving notice
                 specifying such change to the other parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its





                                       6
<PAGE>   7
                 right to exercise any such or other right, power or remedy or
                 to demand such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                       7
<PAGE>   8
                 IN WITNESS WHEREOF, each party hereto has signed this
Agreement or caused this Agreement to be signed by its officer or
representative thereunto duly authorized as of the date first above written.



                                          THE HEARST CORPORATION


                                        By: /s/ Victor F. Ganzi
                                            -----------------------------------
                                            Name:  Victor F. Ganzi
                                            Title: Executive Vice President



                                        SKYLARK FOUNDATION


                                        By: /s/    Blake Byrne
                                            -----------------------------------
                                            Name:  Blake Byrne
                                            Title:





                                       8


<PAGE>   1
                                VOTING AGREEMENT

                 This VOTING AGREEMENT dated as of March 26, 1997 is made and
entered into by and among The Hearst Corporation, a Delaware corporation
("Parent") and Robin (a/k/a Robert) Hernreich (the "Stockholder").

                 WHEREAS, Parent, HAT Merger Sub, Inc. ("Merger Sub"), HAT
Contribution Sub, Inc. ("Parent's Sub") and Argyle Television, Inc., a Delaware
corporation (the "Company"), propose to enter into an Agreement and Plan of
Merger of even date herewith (as the same may be amended or supplemented, the
"Merger Agreement") providing for the contributions of certain assets by Parent
and Parent's Sub to the Company and the merger of Merger Sub with and into the
Company (the "Merger");

                 WHEREAS, the Stockholder owns 65,000 shares of Series A
Common Stock, par value $0.01 per share, of the Company (the "Series A Common
Stock"); such shares of Series A Common Stock, as such shares may be adjusted
by any stock dividend, stock split, recapitalization, combination or exchange
of shares, merger, consolidation, reorganization or other change or transaction
of or by the Company, being referred to herein as the "Subject Shares";

                 WHEREAS, the Subject Shares have been pledged to The Chase
Manhattan Bank ("Chase"), pursuant to a Security Agreement dated as of November
14, 1996, between Chase and Stockholder (the "Security Agreement"); and

                 WHEREAS, as a condition to its willingness to enter into the
Merger Agreement, Parent has requested that the Stockholder enter into this
Agreement;

                 NOW, THEREFORE, to induce Parent to enter into, and in
consideration of its entering into, the Merger Agreement, and in consideration
of the mutual covenants and agreements set forth in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are
hereby acknowledged, the parties hereto agree as follows:

                 1.       Representations and Warranties of the Stockholder.
The Stockholder hereby represents and warrants to Parent as follows:

                          (a)     Authority.  The Stockholder has full power
                 and authority to enter into this Agreement and to perform his
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Stockholder and
                 constitutes a legal, valid and binding obligation of the
                 Stockholder enforceable against the Stockholder in accordance
                 with its terms, except as enforceability may be limited by
                 bankruptcy, insolvency, reorganization, moratorium or other
                 similar laws affecting the enforcement of creditors' rights
                 generally and by general equitable






<PAGE>   2
                 principles (regardless of whether such enforceability is
                 considered in a proceeding in equity or law).

                          (b)     Non-Contravention.  The execution and
                 delivery of this Agreement by the Stockholder does not, and
                 the performance by the Stockholder of his obligations
                 hereunder and the consummation of the transactions
                 contemplated hereby will not, conflict with, result in any
                 violation of, constitute (with or without notice or lapse of
                 time or both) a default under, result in or give to any person
                 any right of payment or reimbursement, termination,
                 cancellation, modification or acceleration of, or result in
                 the creation or imposition of any lien upon any assets or
                 properties of the Stockholder under, any of the terms,
                 conditions or provisions of (i) any statute, law, rule,
                 regulation or ordinance, or any judgment, decree, order, writ,
                 permit or license, of any court, tribunal, arbitrator,
                 authority, agency, commission, official or other
                 instrumentality of the United States or any domestic, state,
                 county, city or other political subdivision (a "Governmental
                 or Regulatory Authority"), applicable to the Stockholder or
                 any of his assets or properties, or (ii) any note, bond,
                 mortgage, security agreement, indenture, license, franchise,
                 permit, concession, contract, lease or other instrument,
                 obligation or agreement of any kind (together, "Contracts") to
                 which the Stockholder is a party or by which the Stockholder
                 or any of his respective assets or properties is bound.

                          (c)     Approvals and Consents.  No consent, approval
                 or action of, filing with or notice to any Governmental or
                 Regulatory Authority is necessary or required for the
                 execution and delivery of this Agreement by the Stockholder,
                 the performance by the Stockholder of his obligations
                 hereunder or the consummation of the transactions contemplated
                 hereby.

                          (d)     Subject Shares.  Except for the preexisting
                 pledge of the Subject Shares to Chase, the Stockholder has
                 good and marketable title to the Subject Shares, free and
                 clear of all liens, claims, security interests, proxies,
                 voting trusts or agreements, understanding or arrangements or
                 any other encumbrances whatsoever; other than restrictions on
                 transfer imposed by the registration requirements of the
                 Securities Act of 1933, as amended, and applicable state
                 securities laws.  The Stockholder has the sole voting power
                 and sole power to issue instructions with respect to the
                 matters set forth in Section 3.

                 2.       Representations and Warranties of the Parent.  The
Parent hereby represents and warrants to the Stockholder as follows:

                          (a)     Authority.  The Parent is a corporation duly
                 formed and is in good standing and existing under the laws of
                 the State of Delaware.  The Parent has full power and
                 authority to enter into this Agreement and to perform its
                 obligations hereunder and consummate the transactions
                 contemplated hereby.  This Agreement has been duly and validly
                 authorized, executed and delivered by the Parent and
                 constitutes a legal, valid and binding obligation of the
                 Parent





                                       2
<PAGE>   3
                 enforceable against the Parent in accordance with its terms,
                 except as enforceability may be limited by bankruptcy,
                 insolvency, reorganization, moratorium or other similar laws
                 affecting the enforcement of creditors' rights generally and
                 by general equitable principles (regardless of whether such
                 enforceability is considered in a proceeding in equity or
                 law).

                 3.       Covenants of the Stockholder.  Subject to Section 4,
the Stockholder hereby covenants and agrees with Parent as follows:

                          (a)     Vote for Merger.  For so long as no "Event of
                 Default" shall exist (as defined in the Security Agreement),
                 at any meeting of stockholders of the Company called to vote
                 upon the amendment to the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger
                 and the Merger Agreement or at any adjournment thereof or in
                 any other circumstances upon which a vote, consent or other
                 approval with respect to such amendment to the Company's
                 Certificate of Incorporation, the Merger and the Merger
                 Agreement is sought, the Stockholder shall vote (or cause to
                 be voted) the Subject Shares, that the Stockholder owns or has
                 the right to vote, in favor of such amendment to the Company's
                 Certificate of Incorporation, the Merger, the adoption by the
                 Company of the Merger Agreement and the approval of the terms
                 thereof and each of the other transactions contemplated by the
                 Merger Agreement, provided that the terms of the Merger
                 Agreement shall not have been amended to adversely affect the
                 Stockholder.

                          (b)     Vote Against Acquisition Proposals.  For so
                 long as no "Event of Default" shall exist (as defined in the
                 Security Agreement), at any meeting of stockholders of the
                 Company or at any adjournment thereof or in any other
                 circumstances upon which the Stockholder's vote, consent or
                 other approval is sought, the Stockholder shall vote (or cause
                 to be voted) the Subject Shares, that the Stockholder owns or
                 has the right to vote, except as otherwise agreed in writing
                 in advance by the Parent, against (i) any proposal or offer
                 with respect to any direct or indirect (A) acquisition or
                 purchase of fifteen percent (15%) or more of any Company
                 common stock outstanding, (B) acquisition or purchase of any
                 equity securities of any Material Subsidiary (as defined
                 below), (C) acquisition or purchase of all or any significant
                 portion of the assets of the Company or any Material
                 Subsidiary, or (D) any merger, consolidation, business
                 combination, recapitalization, liquidation, dissolution or
                 similar transaction involving the Company or any of its
                 Material Subsidiaries (any such proposal or offer being
                 hereinafter referred to as an "Acquisition Proposal"), (ii)
                 any change in the majority of the persons who constitute the
                 Board of Directors of the Company or (iii) any change in the
                 present capitalization of the Company or any amendment of the
                 Company's certificate of incorporation or by-laws or other
                 proposal or transaction involving the Company or any of its
                 subsidiaries, which change, amendment or other proposal or
                 transaction would in any manner impede, frustrate, prevent or
                 nullify the amendment of the Company's Certificate of
                 Incorporation set forth in the Merger Agreement, the Merger,
                 the Merger





                                       3
<PAGE>   4
                 Agreement or any of the other transactions contemplated by the
                 Merger Agreement or which could result in any of the
                 conditions to the Parent's obligations under the Merger
                 Agreement not being fulfilled.  For purposes of this
                 Agreement, "Material Subsidiary" means any direct or indirect
                 "Significant Subsidiary" of the Company as that term is
                 defined in Rule 405 of the rules and regulations promulgated
                 under the Securities Act of 1933, as amended, or any
                 Subsidiary (as defined below) of the Company that either owns
                 or operates a television broadcast station or a license,
                 permit or other authorization required by the Federal
                 Communications Commission in connection with the operation of
                 its business.  In addition, "Subsidiary" means any corporation
                 or other organization whether incorporated or unincorporated,
                 of which more than fifty percent (50%) of either the equity
                 interest in, or voting control of, such corporation or other
                 organization is, directly or indirectly through Subsidiaries
                 or otherwise, beneficially owned by the Company.

                          (c)     Transfers.  Except for the preexisting pledge
                 of the Subject Shares to Chase and any foreclosure thereon by
                 Chase, the Stockholder agrees not to (i) sell, transfer,
                 pledge, assign or otherwise dispose of, or enter into any
                 contract, option or other arrangement with respect to the
                 sale, transfer, pledge, assignment or other disposition of,
                 the Subject Shares to any person other than pursuant to the
                 amendment of the Company's Certificate of Incorporation set
                 forth in the Merger Agreement, the Merger and the Merger
                 Agreement or (ii) enter into any voting arrangement, whether
                 by proxy, voting arrangement, voting agreement or otherwise
                 with respect to the Subject Shares.

                          (d)     No Solicitations.  The Stockholder shall not,
                 directly or indirectly, initiate, solicit, encourage, accept
                 or take any other action knowingly to facilitate, any
                 inquiries or the making of, or participate in any discussions
                 or negotiations regarding, any Acquisition Proposal.  In the
                 event that the Stockholder receives from any person an
                 Acquisition Proposal, the Stockholder shall promptly advise,
                 orally and in writing, such person of the terms of this
                 Section 3(d), and shall promptly advise Parent of such
                 Acquisition Proposal and shall thereafter keep Parent
                 reasonably and promptly informed of all material facts and
                 circumstances relating to said Acquisition Proposal and the
                 Stockholder's actions relating thereto.

                 4.       Termination.  The covenants and agreements of the
Stockholder contained in Section 3 shall terminate upon the earliest of (i) the
Effective Time (as defined in the Merger Agreement), (ii) September 30, 1997,
or (ii) the termination of the Merger Agreement in accordance with its terms.

                 5.       General Provisions.

                          (a)     Expenses.  All costs and expenses incurred in
                 connection with this Agreement and the transactions
                 contemplated hereby shall be paid by the party incurring such
                 expense.





                                       4
<PAGE>   5
                          (b)     Amendments.  This Agreement may not be
                 amended except by an instrument in writing signed by each of
                 the parties hereto.

                          (c)     Notice.  All notices and requests and other
                 communications hereunder must be in writing and will be deemed
                 to have been given only if delivered personally or by
                 facsimile transmission or mailed (first class postage prepaid)
                 to the parties at the following addresses or facsimile
                 numbers:

                           (i)         if to Parent, to:

                                               The Hearst Corporation
                                               959 Eighth Avenue
                                               New York, New York  10019
                                               Telephone:  (212) 649-2103
                                               Facsimile:  (212) 246-3630
                                               Attention:  Victor F. Ganzi, Esq.

                                    with a copy to:

                                               Rogers & Wells
                                               200 Park Avenue
                                               New York, New York  10166
                                               Telephone:  (212) 878-8000
                                               Facsimile:  (212) 878-8375
                                               Attention:  Steven A. Hobbs, Esq.

                          (ii)         if to the Stockholder, to

                                               Mr. Robert Hernreich   
                                               c/o Sigma Partners
                                               711-B Garrison Avenue
                                               Fort Smith, Arkansas 72901
                                               Telephone: (501) 783-3105
                                               Facsimile: (501) 783-1440
                                               Attention: John Thomas

                                       with a copy to:

                                               Locke Purnell Rain Harrell
                                               2200 Ross Avenue, Suite 2200
                                               Dallas, Texas  75201
                                               Telephone:  (214) 740-8000
                                               Facsimile:  (214) 740-8800
                                               Attention:  Guy Kerr, Esq.

                 All such notices, requests and other communications will (i)
                 if delivered personally to the address as provided in this
                 Section, be deemed given upon delivery, (ii) if delivered by
                 facsimile transmission to the facsimile number as provided in
                 this Section, be deemed given upon receipt, and (iii) if
                 delivered by mail in the manner described above to the address
                 as provided in this Section, be





                                       5
<PAGE>   6
                 deemed given upon receipt (in each case regardless of whether
                 such notice, request or other communication is received by any
                 other person to whom a copy of such notice is to be delivered
                 pursuant to this Section).  Any party from time to time may
                 change its address, facsimile number or other information for
                 the purpose of notices to that party by giving notice
                 specifying such change to the other parties hereto.

                          (d)     Entire Agreement.  This Agreement supersedes
                 all prior discussions and agreements among the parties hereto
                 with respect to the subject matter hereof, and contains the
                 sole and entire agreement among the parties hereto with
                 respect to the subject matter hereof.

                          (e)     No Third Party Beneficiary.  The terms and
                 provisions of this Agreement are intended solely for the
                 benefit of each party hereto and their respective successors
                 or permitted assigns, and it is not the intention of the
                 parties to confer third-party beneficiary rights upon any
                 other person.

                          (f)     No Assignment; Binding Effect.  Neither this
                 Agreement nor any right, interest or obligation hereunder may
                 be assigned by any party hereto without the prior written
                 consent of the other parties hereto and any attempt to do so
                 will be void.  Subject to the preceding sentence, this
                 Agreement is binding upon, inures to the benefit of and is
                 enforceable by the parties hereto and their respective
                 successors and assigns.

                          (g)     Headings. The headings used in this Agreement
                 have been inserted for convenience of reference only and do
                 not define or limit the provisions hereof.

                          (h)     Severability.  If any provision of this
                 Agreement is held to be illegal, invalid or unenforceable
                 under any present or future law, and if the rights or
                 obligations of any party hereto under this Agreement will not
                 be materially and adversely affected thereby, (i) such
                 provision will be fully severable, (ii) this Agreement will be
                 construed and enforced as if such illegal, invalid or
                 unenforceable provision had never comprised a part hereof,
                 (iii) the remaining provisions of this Agreement will remain
                 in full force and effect and will not be affected by the
                 legal, invalid or unenforceable provision or by its severance
                 herefrom and (iv) in lieu of such illegal, invalid or
                 unenforceable provision, there will be added automatically as
                 a part of this Agreement a legal, valid and enforceable
                 provision as similar in terms to such illegal, invalid or
                 unenforceable provision as may be possible.

                          (i)     No Waiver.  The failure of any party hereto
                 to exercise any right, power or remedy provided under this
                 Agreement or otherwise available in respect hereof at law or
                 in equity, or to insist upon compliance by any other party
                 hereto with its obligations hereunder, and any custom or
                 practice of the parties at variance with the terms hereof
                 shall not constitute a waiver by such party of its





                                       6
<PAGE>   7
                 right to exercise any such or other right, power or remedy or
                 to demand such compliance.

                          (j)     Counterparts.  This Agreement may be executed
                 in any number of counterparts, each of which will be deemed an
                 original, but all of which together will constitute one and
                 the same instrument.

                          (k)     Governing Law.  This Agreement shall be
                 governed by and construed in accordance with the laws of the
                 State of Delaware applicable to a contract executed performed
                 in such State without giving effect to the conflicts of laws
                 principles thereof.

                 6.       Enforcement.  The parties agree that irreparable
damage would occur in the event that any of the provisions of this Agreement
were not performed in accordance with their specific terms or were otherwise
breached.  It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to enforce
specifically the terms and provisions of this Agreement in any Federal court
located in the State of Delaware or in a Delaware state court, this being in
addition to any other remedy to which they are entitled at law or in equity.
In addition, each of the parties hereto (i) consents to submit such party to
the personal jurisdiction of any Federal court located in the State of Delaware
or any Delaware state court in the event any dispute arises out of this
Agreement or any of the transactions contemplated hereby, (ii) agrees that such
party will not attempt to deny or defeat such personal jurisdiction by motion
or other request for leave from any such court, (iii) agrees that such party
will not bring any action relating to this Agreement or any of the transactions
contemplated hereby in any court other than a Federal court sitting in the
State of Delaware or a Delaware state court and (iv) waives any right to trial
by jury with respect to any claim or proceeding related to or arising out of
this Agreement or any of the transactions contemplated hereby.





                                       7
<PAGE>   8
                 IN WITNESS WHEREOF, each party hereto has signed this
Agreement or caused this Agreement to be signed by its officer or
representative thereunto duly authorized as of the date first above written.



                                        THE HEARST CORPORATION


                                        By: /s/ Victor F. Ganzi
                                            ------------------------------
                                            Name: Victor F. Ganzi
                                            Title: Executive Vice President




                                        By: /s/ Robert Hernreich
                                            ------------------------------
                                            Robert Hernreich





                                       8

<PAGE>   1

                                                                  Execution Copy





                          AGREEMENT AND PLAN OF MERGER

                           dated as of March 26, 1997

                                  by and among

                            THE HEARST CORPORATION,

                             HAT MERGER SUB, INC.,

                           HAT CONTRIBUTION SUB, INC.

                                      and

                            ARGYLE TELEVISION, INC.





<PAGE>   2





                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                                                                                   Page
                                                                                                                    No.
<S>     <C>                                                                                                          <C>
                                                          ARTICLE I.                                              
                                                                                                                  
                                                          THE MERGER                                              
                                                                                                                  
1.01    The Merger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
1.02    Effective Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    3
1.03    Closing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
1.04    Certificate of Incorporation and Bylaws of the Surviving Corporation . . . . . . . . . . . . . . . . . . .    4
1.05    Directors and Officers of the Surviving Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
1.06    Effects of the Merger  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
1.07    Further Assurances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
                                                                                                                  
                                                          ARTICLE II.                                             
                                                                                                                  
                                                CERTAIN PRE-MERGER TRANSACTIONS                                   
2.01    Restated Charter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    5
2.02    Contribution of Contributed Cash and Parent Station Assets;                                               
        Assumption of Bridge Debt, Private Placement Debt and Parent . . . . . . . . . . . . . . . . . . . . . . .    5
2.03    Issuance of Company Series B Common Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
                                                                                                                  
                                                         ARTICLE III.                                             
                                                                                                                  
                                                     CONVERSION OF SHARES                                         
                                                                                                                  
3.01    Conversion of Capital Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   10
3.02    Election Procedures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   13
3.03    Selection of Company Common Stock and Company Options  . . . . . . . . . . . . . . . . . . . . . . . . . .   15
3.04    The Company To Make Cash and Certificates Available  . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
3.05    Dividends  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   19
3.06    Dissenting Shares  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   20
3.07    Electing Optionholders Supplemental Election . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   20
                                                                                                                  
                                                          ARTICLE IV.                                             
                                                                                                                  
                                                      CERTAIN ADJUSTMENTS                                         
                                                                                                                  
4.01    Parent Station Business Adjustment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   21
</TABLE>



                                       i
        
<PAGE>   3
                                   ARTICLE V.                              
                                                                           
                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY             
                                                                           
<TABLE>
<S>     <C>                                                                                                              <C>
5.01    Organization and Qualification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
5.02    Capital Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
5.03    Authority Relative to this Agreement; Restated Charter . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
5.04    Non-Contravention; Approvals and Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
5.05    SEC Reports and Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26
5.06    Absence of Certain Changes or Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
5.07    Absence of Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
5.08    Legal Proceedings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
5.09    Compliance with Laws and Orders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
5.10    Taxes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28
5.11    Employee Benefit Plans; ERISA  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   29
5.12    Labor Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   30
5.13    Environmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   30
5.14    Intangible Property  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
5.15    Title; Condition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
5.16    Opinion of Financial Advisor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
                                                                                                                      
                                                          ARTICLE VI.                                                 
                                                                                                                      
                                           REPRESENTATIONS AND WARRANTIES OF PARENT                                   
                                                                                                                      
6.01    Organization and Qualification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
6.02    Capital Stock  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   32
6.04    Non-Contravention; Approvals and Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
6.05    Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
6.06    Absence of Certain Changes or Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
6.07    Absence of Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
6.08    Legal Proceedings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
6.09    Compliance with Laws and Orders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35
6.10    Material Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35
6.11    Employee Benefit Plans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   36
6.12    Labor Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37
6.13    Title to Parent Station Assets; Entire Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37
6.14    Condition of Parent Station Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
6.15    Environmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
6.16    Intangible Property  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
</TABLE>




                                       ii
<PAGE>   4
<TABLE>                                                                   
<S>     <C>                                                                                                            <C>
                                                         ARTICLE VII.                                                 
                                                                                                                      
                                           COVENANTS RELATING TO CONDUCT OF BUSINESS                                  
                                                                                                                      
7.01    Conduct of Business by Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
7.02    Conduct of Parent Station Business by Parent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41
                                                                                                                      
                                                         ARTICLE VIII.                                                
                                                                                                                      
                                                     ADDITIONAL AGREEMENTS                                            
8.01    No Solicitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   43
8.03    Access to Information; Audited Financial Statements; Confidentiality . . . . . . . . . . . . . . . . . . . . .   44
8.04    Registration Statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   46
8.05    Approval of Stockholders and Board Recommendation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   47
8.06    Regulatory and Other Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   47
8.07    Tax Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   49
8.08    Affiliate Letters; Resales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   49
8.09     Governance  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   49
8.10    Directors' and Officers' Indemnification and Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . .   50
8.11    Expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   50
8.12    Brokers or Finders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   51
8.13    Fulfillment of Conditions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   51
8.14    Indemnification  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   51
8.15    Cross-Ownership  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   52
                                                                                                                      
                                                          ARTICLE IX.                                                 
                                                                                                                      
                                                          CONDITIONS                                                  
                                                                                                                      
9.01    Conditions to Each Party's Obligation to Effect the Contribution and the Merger  . . . . . . . . . . . . . . .   53
9.02    Conditions to Obligation of Parent, Merger Sub and Cash Sub to Effect the Contribution and the Merger  . . . .   54
9.03    Conditions to Obligation of the Company to Effect the Merger . . . . . . . . . . . . . . . . . . . . . . . . .   56
</TABLE>





                                       iii
<PAGE>   5
<TABLE>                                                                        
                                       
<S>     <C>                                                                                                              <C>
                                                          ARTICLE X.                                                  
                                                                                                                      
                                               TERMINATION, AMENDMENT AND WAIVER                                      
                                                                                                                      
10.01   Termination  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   57
10.02   Effect of Termination and Abandonment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   58
10.03   Amendment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   59
10.04   Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   59
                                                                                                                      
                                                          ARTICLE XI.                                                 
                                                                                                                      
                                                      GENERAL PROVISIONS                                              
                                                                                                                      
11.01   Non-Survival of Representations, Warranties, Covenants and Agreements  . . . . . . . . . . . . . . . . . . . .   59
11.02   Certain Definitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   60
11.03   Notices  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   71
11.04   Entire Agreement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   72
11.05   Public Announcements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   72
11.06   No Third Party Beneficiary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   72
11.07   No Assignment; Binding Effect  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   73
11.08   Headings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   73
11.09   Invalid Provisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   73
11.10   Governing Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   73
11.11   Counterparts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   73
</TABLE>                                                                      
                                        





                                       iv

<PAGE>   6
                                    EXHIBITS


<TABLE>
<S>                                                         <C>
Exhibit A                                                   Form of Restated Charter

Exhibit B                                                   Form of Registration Rights Agreement

Exhibit 1.05                                                Directors and Officers of the Surviving
                                                            Corporation

Exhibit 8.08                                                Form of Affiliate Letter

Exhibit 9.01(i)                                             Terms of Management Contract, TV Option Contract,
                                                            and Radio Facilities Lease

Exhibit 9.02(f)                                             Form of Tax Sharing Agreement

Exhibit 9.02(g)                                             Form of License Agreement

Exhibit 9.02(h)(A)                                          List of Persons Delivering Management Transfer
                                                            Restriction Agreements

Exhibit 9.02(h)(B)                                          Form of Management Transfer Restriction Agreement
</TABLE>





                                       v
<PAGE>   7
                    This AGREEMENT AND PLAN OF MERGER dated as of March 26,
1997, is made and entered into by and among The Hearst Corporation, a Delaware
corporation ("Parent"), HAT Merger Sub, Inc., a Delaware corporation and a
wholly-owned subsidiary of Parent ("Merger Sub"), HAT Contribution Sub, Inc., a
Delaware corporation and a wholly-owned subsidiary of Parent ("Cash Sub"), and
Argyle Television, Inc., a Delaware corporation (the "Company").

                    WHEREAS, Parent is engaged in the business of owning and
operating the following television broadcast stations: KMBC-TV in Kansas City,
Kansas, WBAL-TV in Baltimore, Maryland, WCVB-TV in Boston, Massachusetts,
WDTN-TV in Dayton, Ohio, WISN-TV in Milwaukee, Wisconsin, and WTAE-TV in
Pittsburgh, Pennsylvania (collectively, the "Parent Stations");

                    WHEREAS, the Company is engaged in the business of owning
and operating the following television broadcast stations: WLWT- TV in
Cincinnati, Ohio, KOCO-TV in Oklahoma City, Oklahoma, WNAC-TV in Providence,
Rhode Island, KITV-TV in Honolulu, Hawaii, WAPT-TV in Jackson, Mississippi,
KHBS-TV in Ft. Smith, Arkansas, and KHOG-TV in Fayetteville, Arkansas
(collectively, the "Company Stations");

                    WHEREAS, the Board of Directors of the Company has approved
and determined it advisable that the Company adopt certain amendments to the
Company's Certificate of Incorporation and a restatement of such Certificate of
Incorporation reflecting such amendments, in the form attached hereto as
Exhibit A (the "Restated Charter"), which Restated Charter shall be in effect
immediately prior to the consummation of the Merger described below;

                    WHEREAS, the Boards of Directors of Parent, Cash Sub,
Merger Sub and the Company each have approved the execution and delivery of
this Agreement and have determined, as applicable, that it is advisable and in
the best interests of their respective stockholders for (i) Parent to
contribute, or cause to be contributed, to the Company certain of the assets
and liabilities of the Parent Stations in exchange for shares of Company Series
B Common Stock (as hereinafter defined), (ii) Cash Sub to contribute to the
Company the Contributed Cash and the Bridge Debt (each as hereinafter defined)
in exchange for one (1) share of Company Series B Common Stock, (iii) the
Company to contribute the assets and liabilities of the Parent Stations to one
or more direct or indirect wholly-owned subsidiaries of the Company
(collectively, the "Broadcast Subsidiaries"), and (iv) Merger Sub to merge with
and into the Company, as a result of which the Company shall be the surviving
corporation (the "Merger");

                    WHEREAS, for federal income tax purposes, it is intended
that the  Contribution (as hereinafter defined) will qualify as a tax-free
exchange under the provisions of Section 351 of the Internal Revenue Code of
1986, as amended (the "Code");

                    WHEREAS, for federal income tax purposes, it is intended
that the Merger will qualify as a redemption under the provisions of Section
302 of the Code with respect to those stockholders of the Company who receive
cash pursuant to the Merger;





<PAGE>   8
                    WHEREAS, Argyle Television Investors, L.P. (together with
any successor partnership, "ATILP") is the holder of 6,600,000 shares of the
Series C Common Stock of the Company, par value $.01 per share ("Existing
Series C Common Stock"); Television Investment Partners L.P. ("TIP") is the
holder of 700,000 shares of Existing Series C Common Stock; Argyle Television
Partners, L.P. ("ATP") is the holder of 36,000 shares of the Series B Common
Stock of the Company, par value $.01 per share ("Existing Series B Common
Stock"); and Robin (a/k/a Robert) Hernreich ("Hernreich") is the holder of
159,358 shares of the Series A Common Stock of the Company, par value $.01 per
share (the "Existing Series A Common Stock"); Argyle Foundation is the holder
of 99,000 shares of Existing Series A Common Stock; and Skylark Foundation is
the holder of 65,000 shares of Existing Series A Common Stock;

                    WHEREAS, ATILP (and its general partner) has adopted a plan
of liquidation of ATILP (the "ATILP Liquidation Plan") providing for the
distribution of shares of Existing Series A Common Stock (into which shares of
Existing Series C Common Stock held by ATILP will be converted pursuant to the
Voting Agreements described below) to the partners of ATILP in accordance with
the terms of the Amended and Restated Agreement of Limited Partnership of
ATILP;

                    WHEREAS, TIP (and its general partner) has adopted a plan
of liquidation of TIP (the "TIP Liquidation Plan") providing for the
distribution of shares of Existing Series A Common Stock (into which shares of
Existing Series C Common Stock will be converted pursuant to the Voting
Agreements described below) to the partners of TIP in accordance with the terms
of the Amended and Restated Agreement of Limited Partnership of TIP;

                    WHEREAS, ATP (and its general partner) has adopted a plan
of liquidation of ATP (the "ATP Liquidation Plan") providing for the
distribution to the partners of ATP in accordance with the terms of the
Agreement of Limited Partnership of ATP, as amended, of (i) 36,000 shares of
Existing Series B Common Stock and (ii) Existing Series A Common Stock which
will be received by ATP upon its receipt of liquidating distributions from
ATILP, TIP and ATI General Partner, L.P. ("ATIGP");

                    WHEREAS, ATIGP (and its general partner) has adopted a plan
of liquidation of ATIGP (the "ATIGP Liquidation Plan") providing for the
distribution to the partners of ATIGP in accordance with the terms of the ATIGP
partnership agreement of Existing Series A Common Stock which will be received
by ATIGP upon its receipt of a liquidating distribution from ATILP;

                    WHEREAS, although ATILP, TIP, ATP and ATIGP respectively,
desire to effectuate the ATILP Liquidation Plan, the TIP Liquidation Plan, the
ATP Liquidation Plan and the ATIGP Liquidation Plan as soon as practicable,
Parent, Merger Sub and Cash Sub are unwilling to enter into this Agreement
unless each of ATILP, TIP, ATP, Hernreich, Argyle Foundation and Skylark
Foundation concurrently with the execution and delivery of this Agreement,
enter into agreements (the "Voting Agreements") pursuant to which, subject to
the terms thereof, (i) each of ATILP and TIP agrees to convert all of the
shares of Existing Series C Common Stock held by it into shares of the Existing
Series A Common Stock into which such shares of Existing Series C Common Stock
are convertible, and (ii) each of ATILP and TIP





                                       2
<PAGE>   9
agrees to vote such shares of Existing Series A Common Stock held by it, ATP
agrees to vote all shares of Existing Series B Common Stock held by it, and
each of Hernreich, Argyle Foundation and Skylark Foundation agrees to vote all
shares of Existing Series A Common Stock held by each of them, in favor of the
Restated Charter and the Merger; and the Board of Directors of the Company has
approved the execution and delivery of the Voting Agreements;

                    WHEREAS, on behalf of the partners of ATILP, TIP, and ATP,
each of ATILP, TIP and ATP have agreed pursuant to the Voting Agreements that
they will not effectuate the ATILP Liquidation Plan, the TIP Liquidation Plan
or the ATP Liquidation Plan until the day immediately following stockholder
approval;

                    WHEREAS, upon consummation of the Merger, the Company
intends to enter into a Registration Rights Agreement with certain holders
described therein in substantially the form attached hereto as Exhibit B (the
"Registration Rights Agreement"); and

                    WHEREAS, certain capitalized terms used herein have the
meanings ascribed to such terms in Section 11.02.

                    NOW, THEREFORE, in consideration of the mutual covenants
and agreements set forth in this Agreement, and for other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged,
the parties hereto agree as follows:


                                   ARTICLE I.

                                   THE MERGER

                    1.01  The Merger.  At the Effective Time (as defined in
Section 1.02), upon the terms and subject to the conditions of this Agreement,
Merger Sub shall be merged with and into the Company in accordance with the
General Corporation Law of the State of Delaware (the "DGCL").  The Company
shall be the surviving corporation in the Merger (the "Surviving Corporation").
Merger Sub and the Company are sometimes referred to herein as the "Constituent
Corporations".  As a result of the Merger, the outstanding shares of capital
stock of the Constituent Corporations shall be converted or cancelled in the
manner provided in Article III.

                    1.02  Effective Time.  At the Closing (as defined in
Section 1.03), a certificate of merger (the "Certificate of Merger") shall be
duly prepared and executed by the Surviving Corporation and thereafter
delivered to the Secretary of State of the State of Delaware (the "Secretary of
State") for filing, as provided in Section 251 of the DGCL, on, or as soon as
practicable after, the Closing Date (as defined in Section 1.03).  The Merger
shall become effective at the time of the filing of the Certificate of Merger
with the Secretary of State or, if the Certificate of Merger specifies a
subsequent time for effectiveness, then at such specified time (the date and
time of such filing or as specified in the Certificate of Merger being referred
to herein as the "Effective Time").





                                       3
<PAGE>   10
                    1.03  Closing.  The closing of the Merger (the "Closing")
will take place at the offices of Rogers & Wells, 200 Park Avenue, New York,
New York 10166, or at such other place as the parties hereto mutually agree, on
a date and at a time to be specified by the parties, which shall in no event be
later than 10:00 a.m., local time, on the third Business Day after the
conditions set forth in Article IX have been satisfied or, if permissible,
waived in accordance with this Agreement, or on such other date as the parties
hereto mutually agree (the "Closing Date").  At the Closing there shall be
delivered to Parent and the Company the certificates and other documents and
instruments required to be delivered under Article IX or under other provisions
of this Agreement.

                    1.04  Certificate of Incorporation and Bylaws of the
Surviving Corporation.  At the Effective Time, (i) the Certificate of
Incorporation of the Company as in effect immediately prior to the Effective
Time (as amended and restated, as provided in Section 2.01) shall be the
Certificate of Incorporation of the Surviving Corporation, except that Article
"One" of the Certificate of Incorporation of the Surviving Corporation shall be
amended to read as follows:  "The name of the Corporation is Hearst/Argyle
Television, Inc.," and (ii) the Bylaws of the Company as in effect immediately
prior to the Effective Time shall be the Bylaws of the Surviving Corporation,
except that the Bylaws shall be amended such that Section 2 of Article III
thereof shall be amended and restated in its entirety to read as follows until
thereafter amended as provided by law:

                    Section 2.  Number of Directors.  Effective upon the merger
                    of HAT Merger Sub, Inc. with and into the corporation, the
                    number of directors shall be twelve (12); thereafter, the
                    number of directors shall consist of no fewer than seven
                    (7) members and no more than fifteen (15) members as
                    determined from time to time in accordance with these
                    Bylaws by resolution of the Board of Directors, but no
                    decrease in the number of directors shall have the effect
                    of shortening the term of any incumbent director.

                    1.05  Directors and Officers of the Surviving Corporation.
From and after the Effective Time, the directors and officers of the Surviving
Corporation shall be the persons set forth on Exhibit 1.05 hereto and eight
other individuals to be designated as directors by Parent pursuant to a written
notice delivered to the Company prior to the Effective Time, until their
successors shall have been duly elected or appointed and qualified or until
their earlier death, resignation or removal in accordance with the Surviving
Corporation's Certificate of Incorporation and Bylaws.

                    1.06  Effects of the Merger.  Subject to the provisions of
this Agreement, the effects of the Merger shall be as provided in the
applicable provisions of the DGCL.

                    1.07  Further Assurances.  Each party hereto will execute
such further documents and instruments and take such further actions as may
reasonably be requested by one or more of the others to consummate the Merger,
to vest the Surviving Corporation with full





                                       4
<PAGE>   11
title to all assets, properties, rights, approvals, immunities and franchises
of either of the Constituent Corporations or to effect the other transactions
and purposes of this Agreement.

                                  ARTICLE II.

                        CERTAIN PRE-MERGER TRANSACTIONS

                    2.01  Restated Charter.  At the Closing but prior to the
Effective Time, the Company shall duly execute and file the Restated Charter
with the Secretary of State, as provided in Section 245 of the DGCL, so that
the Restated Charter shall be in effect and operative as the Certificate of
Incorporation of the Company at the Effective Time (the date and time of such
Restated Charter filing being referred to herein as the "Amendment Time").

                    2.02  Contribution of Contributed Cash and Parent Station
Assets; Assumption of Bridge Debt, Private Placement Debt and Parent Station
Liabilities.

                    (a)   Contribution of Contributed Cash and Parent Station
Assets.  Upon the terms and subject to the conditions of this Agreement (and
except as contemplated by Section 8.15), at the Closing and immediately prior
to the Merger but after the Amendment Time, (x) Cash Sub shall contribute,
transfer, assign, convey and deliver to the Company, and the Company shall
receive, acquire and accept from Cash Sub, cash in the amount of Two Hundred
Million and Twenty-Six Dollars and Fifty Cents ($200,000,026.50) (the
"Contributed Cash") and (y) Parent shall contribute, transfer, assign, convey
and deliver to the Company and immediately following such transactions the
Company shall contribute, transfer, assign, convey and deliver to the Broadcast
Subsidiaries, and the Company shall receive, acquire and accept from Parent,
and thereupon the Company shall cause the Broadcast Subsidiaries to receive,
acquire and accept from the Company, all of Parent's right, title and interest
in and to all of the assets, properties and rights of Parent owned or used by
Parent solely in the conduct of the business and operations of the Parent
Stations and of Hearst Broadcasting Productions (collectively, the "Parent
Station Business"), of every type and description, real, personal and mixed,
tangible and intangible, wherever located, as and to the extent existing at the
time of the Contribution, other than those assets, properties and rights which
are specifically excluded pursuant to Section 2.02(b) (the assets, properties
and rights described in this clause (y) are hereinafter collectively referred
to as the "Parent Station Assets").  The contribution by Cash Sub to the
Company of the Contributed Cash and the contribution by Parent to the Company
of the Parent Station Assets is hereinafter referred to collectively as the
"Contribution.")  Without limitation of the foregoing, but except as
specifically excluded pursuant to Section 2.02(b), the Parent Station Assets
shall include the following as and to the extent existing at the time of the
Contribution:

                      (i)         Tangible Personal Property.  All equipment,
                                  machinery, vehicles, furniture, fixtures,
                                  transmitters, transmitting towers, antennae,
                                  computer hardware and software, office
                                  materials and supplies, spare parts and other
                                  tangible personal property of every kind and
                                  description, owned, leased, used or held for
                                  use by Parent and which relate solely to the
                                  conduct of the Parent Station Business, and
                                  any additions, improvements, replacements and
                                  alterations thereto ("Parent Station Tangible
                                  Property");





                                       5
<PAGE>   12
                      (ii)        Owned Real Property.  All real property
                                  described in Section 2.02(a)(ii) of the
                                  Parent Disclosure Letter (as hereinafter
                                  defined), together with all easements,
                                  licenses and other interests and rights
                                  arising out of the ownership thereof or
                                  appurtenant thereto, and all buildings,
                                  transmitters, towers and antennae, fixtures
                                  and improvements thereon;

                    (iii)         Real Property Leases.  The leases or
                                  subleases of real property, buildings,
                                  transmitters, tower and antennae as to which
                                  Parent is the lessor/sublessor or
                                  lessee/sublessee set forth in Section
                                  2.02(a)(iii) of the Parent Disclosure Letter,
                                  together with any options to purchase the
                                  underlying property and leasehold
                                  improvements thereon, to which Parent is a
                                  party or by which the Parent Station Business
                                  is bound, and which relate solely to the
                                  conduct of the Parent Station Business (the
                                  "Parent Station Leases");

                      (iv)        Contracts.  All contracts and other
                                  agreements (other than the Parent Station
                                  Leases), to which Parent is a party or by
                                  which the Parent Station Business is bound,
                                  and which relate solely to the conduct of the
                                  Parent Station Business, including, but not
                                  limited to, all orders and agreements for the
                                  sale of advertising, program agreements,
                                  network affiliation agreements and employment
                                  contracts with television talent, all leases
                                  of Parent Station Tangible Property as to
                                  which Parent is the lessor/sublessor or
                                  lessee/sublessee together with any options to
                                  purchase the underlying property (the "Parent
                                  Station Contracts");

                      (v)         Permits.  To the extent transferable under
                                  applicable law, all franchises, approvals,
                                  permits, licenses, orders, registrations,
                                  certificates, variances and similar rights
                                  and applications for any of the foregoing and
                                  which relate solely to the conduct of the
                                  Parent Station Business, including but not
                                  limited to FCC Licenses ("Parent Station
                                  Permits");

                      (vi)        Accounts Receivable.  All trade accounts
                                  receivable and all notes, bonds and other
                                  evidences of indebtedness of and rights to
                                  receive payments arising out of sales
                                  occurring in the conduct of the Parent
                                  Station Business and the security agreements
                                  related thereto, including any rights of
                                  Parent with respect to any third party
                                  collection procedures which have been
                                  commenced in connection therewith, to the
                                  extent related solely to the conduct of the
                                  Parent Station Business;

                    (vii)         Prepaid Expenses.  All prepaid expenses
                                  relating solely to the conduct of the Parent 
                                  Station Business;





                                       6
<PAGE>   13
                   (viii)         Security Deposits.  All security deposits
                                  deposited or made by Parent and which relate
                                  solely to the Parent Station Assets
                                  (including but not limited to those made as
                                  lessee or sublessee under any of the Parent
                                  Station Leases and Parent Station Contracts);

                      (ix)        Intangible Property.  All patents and
                                  applications therefor, copyrights and
                                  applications therefor (including rights to
                                  renew), trademarks and applications therefor,
                                  trade names and applications therefor,
                                  service marks and applications therefor,
                                  computer software and television station call
                                  letters ("Intangible Property") which relate
                                  solely to the Parent Station Business;

                      (x)         Books and Records.  All general, financial
                                  and personnel records, correspondence and
                                  other files and records, including all FCC
                                  logs and other records, of Parent pertaining
                                  solely to the conduct of the Parent Station
                                  Business; and

                      (xi)        Goodwill.  All of Parent's goodwill in the
                                  Parent Station Business;

                    (b)   Excluded Assets.  Any provision of this Agreement to
the contrary notwithstanding, the Company shall not acquire from Parent and
there shall be excluded from the Parent Station Assets the following (the
"Parent Station Excluded Assets"):

                      (i)         Cash.  All cash, marketable securities,
                                  commercial paper, certificates of deposit and
                                  other bank deposits, treasury bills and other
                                  cash equivalents (the "Excluded Cash");

                      (ii)        Bank Accounts.  All rights with respect to
                                  bank accounts;

                    (iii)         Radio Assets.  All assets, properties and
                                  rights of Parent owned, used or held for the
                                  use by Parent in the ownership or operation
                                  of radio broadcast stations (the "Radio
                                  Assets");

                      (iv)        Tax Refunds.  All rights of Parent with
                                  respect to any federal, state, local or
                                  foreign income, franchise, excise, stamp,
                                  real property, personal property, sales, use,
                                  customs, transfer, gains or value added tax,
                                  tariff, import, fee, duty, levy or other
                                  governmental charge (collectively, "Taxes")
                                  incurred by Parent in the conduct of the
                                  Parent Station Business or with respect to
                                  the Parent Station Assets before the
                                  Contribution (collectively, "Tax Refunds"),
                                  other than any Tax Refunds attributable to
                                  Taxes accrued for on the Parent Station
                                  Balance Sheet;

                      (v)         Florida Station.  All assets, properties and
                                  rights of Parent owned, used or held for use
                                  by Parent and/or WWWB-TV Company solely in
                                  the ownership or operation of the WWWB-TV
                                  (Tampa, Florida) television broadcast station
                                  (the "Florida Station Assets");





                                       7
<PAGE>   14
                      (vi)        Missouri LMA.  The local marketing agreement
                                  of Parent with respect to the operations of
                                  KCWB-TV (Kansas City, Missouri), including
                                  all assets, properties and rights of Parent
                                  with respect thereto (the "Missouri LMA");

                    (vii)         Intercompany Accounts.  All rights with
                                  respect to any obligations of Parent, any
                                  Affiliate of Parent or any director or
                                  officer of Parent or of any Affiliate of
                                  Parent;

                   (viii)         Certain Names.  All rights to use the
                                  corporate names, logos, trademarks or
                                  tradenames set forth in Section 2.02(b) of
                                  the Parent Disclosure Letter or any
                                  derivatives or variances thereof, including
                                  but not limited to the name "Hearst,", "The
                                  Hearst Corporation," or any derivatives or
                                  variances thereof;

                      (ix)        Insurance.  All insurance policies and all
                                  rights of every nature and description under
                                  or arising out of such policies, except as
                                  provided in Section 2.02(g) of this
                                  Agreement;

                      (x)         Certain Programs.  All rights to the
                                  television program "Rebecca's Garden"; and

                      (xi)        Other Matters.  All rights of Parent under
                                  this Agreement and the agreements and
                                  instruments delivered to Parent by the
                                  Company or the Broadcast Subsidiaries
                                  pursuant to this Agreement and all other
                                  assets, properties and rights of Parent which
                                  are not owned or used by Parent solely in the
                                  conduct of the Parent Station Business.

                    (c)           Assumption of Bridge Debt, Private Placement
Debt and Parent Station Liabilities.  Subject to the terms set forth in this
Agreement and except as provided in Section 2.02(d), in consideration for the
Contribution and simultaneously therewith, (x) the Company shall assume and
thereafter pay, perform and discharge when due:  (i) the Bridge Debt, (ii) the
Private Placement Debt and (iii) any and all obligations and liabilities of
Parent to the extent related to the Parent Station Business, whether fixed,
contingent, choate, inchoate or otherwise, as and to the extent existing at the
time of the Contribution other than the Parent Station Excluded Liabilities (as
defined below) (the "Parent Station Assumed Liabilities"), and (y) immediately
following such transactions the Company shall cause the Broadcast Subsidiaries
to assume and thereafter pay, perform and discharge when due the Private
Placement Debt and the Parent Station Assumed Liabilities.  Without limitation
of the foregoing, but except as provided in Section 2.02(d) and Section
2.02(f), the Parent Station Assumed Liabilities shall include the following as
and to the extent existing at the time of the Contribution:

                      (i)         Balance Sheet Liabilities.  All liabilities
                                  set forth on the balance sheet of the Parent
                                  Station Business as of December 31, 1996
                                  referred to in Section 6.05;





                                       8
<PAGE>   15
                      (ii)        Obligations Under Leases, Contracts and
                                  Permits.  All liabilities and obligations of
                                  Parent under any Parent Station Leases,
                                  Parent Station Contracts and Parent Station
                                  Permits;

                    (iii)         Employees.  All liabilities and obligations
                                  of Parent relating to the Parent Station
                                  Employees (as defined below);

                    (d)   Liabilities Not Assumed.  Anything contained in this
Agreement to the contrary notwithstanding, the Company  shall not assume and
there shall be excluded from the Parent Station Assumed Liabilities the
following obligations and liabilities of Parent (collectively, the "Parent
Station Excluded Liabilities"):

                      (i)         Non-Trade Indebtedness.  All liabilities
                                  under any bonds, notes, debentures or similar
                                  instruments, any indebtedness for borrowed
                                  money or any guarantees thereof other than
                                  the Private Placement Debt;

                      (ii)        Tax Liabilities.  Any liabilities for Taxes
                                  incurred by Parent in the conduct of the
                                  Parent Station Business or with respect to
                                  the Parent Station Assets before the
                                  Contribution, except to the extent accrued
                                  for on the Parent Station Balance Sheet or as
                                  provided in Section 8.11;

                    (iii)         Parent Station Employee Benefit Plans.  All
                                  liabilities and obligations (x) of Parent
                                  under the Parent Station Employee Benefit
                                  Plans, other than collective bargaining
                                  agreements and employment agreements with
                                  respect to Parent Station Employees, (y) to
                                  employees of Parent who are not Parent
                                  Station Employees (as hereinafter defined),
                                  and (z) under the employment agreements set
                                  forth in Section 2.02(d)(iii) of the Parent
                                  Disclosure Letter;

                      (iv)        Intercompany Accounts.  All liabilities to
                                  Parent or any affiliate of Parent (other than
                                  amounts owed to Parent Station Employees);

                      (v)         Excluded Assets.  All liabilities or
                                  obligations to the extent relating to the
                                  acquisition, ownership, operations or use of
                                  any of the Parent Station Excluded Assets.

Parent shall pay, perform and discharge in a timely manner or shall make
adequate provision for all of the Parent Station Excluded Liabilities;
provided, however, that Parent may contest, in good faith, any claim of
liability asserted by a third party in respect thereof.

                    (e)   Nonassignable Parent Station Contracts and Parent
Station Permits.  To the extent that transfer and assignment hereunder by
Parent to the Company or by the Company to the Broadcast Subsidiaries of any
Parent Station Lease, Parent Station Contract or Parent Station Permit is not
permitted or is not permitted without the consent of any third party, this
Agreement shall not be deemed to constitute an undertaking to assign the same
if such consent is not given or if such an undertaking otherwise would
constitute a breach thereof or cause a loss





                                       9
<PAGE>   16
of benefits thereunder.  Parent will use commercially reasonable efforts to
obtain any and all such third party consents; provided, however, that except as
otherwise provided in Section 8.06, Parent shall not be required to pay or
incur any cost or expense to obtain any third party consent which Parent is not
otherwise required to pay or incur in accordance with the terms of the
applicable Parent Station Lease, Parent Station Contract or Parent Station
Permit.  If any such third party consent is not obtained before the transfer of
the Parent Station Business contemplated by this Section 2.02, Parent will
cooperate with the Company, at its expense, in any reasonable arrangement
designed to thereafter provide to the Broadcast Subsidiaries the benefits under
the applicable Parent Station Lease, Parent Station Contract or Parent Station
Permit.

                    (f)   Parent Station Employees.  Effective upon the
Contribution, all employees of Parent employed in the Parent Station Business,
except those employees identified in Section 2.02(f) of the Parent Disclosure
Letter, shall become employees (the "Parent Station Employees") of the Company
or one or more of the Broadcast Subsidiaries at the Closing and simultaneous
with the Contribution.

                    (g)   Risk of Loss.  The risk of loss or damage to any of
the Parent Station Assets to be contributed by Parent to the Company and by the
Company to the Broadcast Subsidiaries shall be on Parent prior to the Closing
and thereafter shall be on the Company.  If any of the Parent Station Assets
shall suffer any material damage, destruction or loss after the date of this
Agreement but before the Closing Date, and such Parent Station Asset and the
related casualty are covered by any insurance policy maintained by Parent or
the Parent Station Business with a third party insurer: Parent shall pay the
Company at the Closing or as soon as practicable after receipt by Parent, if
later than the Closing, in cash, the amount by which the proceeds from such
policy in respect of such damage, destruction or loss exceed the sum of (i) any
amount accrued for on the Parent Station Balance Sheet as a current liability
with respect to repair, restoration or replacement related to such damage,
destruction or loss and (ii) the amount by which the current assets included in
the Parent Station Balance Sheet shall have been reduced by reason of any
current asset so damaged, destroyed or lost.

                    2.03  Issuance of Company Series B Common Stock.  In
exchange for the transfer of the Contributed Cash and the Parent Station Assets
to the Company pursuant to Section 2.02 above, and simultaneously therewith but
after the Restated Charter has been duly filed and is in effect as provided in
Section 2.01, (i) the Company shall issue to Parent 38,611,000 shares of the
Company Series B Common Stock and (ii) the Company shall issue to Cash Sub one
share of the Company Series B Common Stock.

                                  ARTICLE III.

                              CONVERSION OF SHARES

                    3.01  Conversion of Capital Stock.  At the Effective Time,
by virtue of the Merger and without any action on the part of any holder of any
share of capital stock of Merger Sub or the Company:





                                       10
<PAGE>   17
                    (a)   Capital Stock of Merger Sub.  Each issued and
outstanding share of the common stock, par value $.01 per share, of Merger Sub
("Merger Sub Common Stock") shall be converted into and become one fully paid
and nonassessable share of Series B Voting Common Stock, par value $.01 per
share, of the Surviving Corporation ("Surviving Corporation Series B Common
Stock").  Each certificate representing outstanding shares of Merger Sub Common
Stock shall at the Effective Time represent an equal number of shares of
Surviving Corporation Series B Common Stock.

                    (b)   Cancellation of Treasury Stock.  Each share of
Company Series A Common Stock and Company Series B Common Stock, and each share
of the Company Series A Preferred Stock and Company Series B Preferred Stock
that is owned by the Company as treasury stock shall be cancelled and retired
and shall cease to exist and no stock of the Company or other consideration
shall be delivered in exchange therefor.

                    (c)   Conversion of Company Common Stock.  Each issued and
outstanding share of Company Series B Common Stock shall be converted into and
become one fully paid and nonassessable share of Surviving Corporation Series B
Common Stock.  Each certificate representing outstanding shares of Company
Series B Common Stock shall at the Effective Time represent an equal number of
shares of Surviving Corporation Series B Common Stock.  Except as otherwise
provided in Section 3.06 and subject to Section 3.01(b), at the Effective Time
each issued and outstanding share of Company Series A Common Stock shall be
converted into one of the following:

                      (i)         Each share of Company Series A Common Stock
                                  which under the terms of Section 3.03 is to
                                  be converted into the right to receive solely
                                  shares of Series A Voting Common Stock, par
                                  value $.01 per share, of the Surviving
                                  Corporation ("Surviving Corporation Series A
                                  Common Stock") shall be converted into the
                                  right to receive one share of Surviving
                                  Corporation Series A Common Stock (the "Stock
                                  Consideration");

                      (ii)        Each share of Company Series A Common Stock
                                  which under the terms of Section 3.03 is to
                                  be converted into the right to receive solely
                                  cash shall be converted into the right to
                                  receive cash, without interest, in an amount
                                  equal to $26.50 (the "Cash Consideration");
                                  and

                    (iii)         Each share of Company Series A Common Stock
                                  which under the terms of Section 3.03 is to
                                  be converted into the right to receive a
                                  combination of shares of Surviving
                                  Corporation Series A Common Stock and cash,
                                  shall be converted into the right to receive
                                  0.50 shares of Surviving Corporation Series A
                                  Common Stock and $13.25 in cash, without
                                  interest (the "Mixed Consideration").

                    (d)   Conversion of Company Preferred Stock.  Except as
otherwise provided in Section 3.06 and subject to Section 3.01(b), at the
Effective Time each issued and outstanding share of Company Series A Preferred
Stock shall be converted into one share of the Surviving





                                       11
<PAGE>   18
Corporation's Series A Voting Preferred Stock, par value $.01 per share (the
"Surviving Corporation Series A Preferred Stock"), and each issued and
outstanding share of Company Series B Preferred Stock shall be converted into
one share of the Surviving Corporation's Series B Voting Preferred Stock, par
value $.01 per share (the "Surviving Corporation Series B Preferred Stock").
Each certificate representing outstanding shares of Company Series A Preferred
Stock or shares of Company Series B Preferred Stock shall at the Effective Time
represent an equal number of shares of Surviving Corporation Series A Preferred
Stock or Surviving Corporation Series B Preferred Stock, as the case may be.

                    (e)   Company Options.  Each option or similar right to
purchase shares of Company Series A Common Stock which is outstanding at the
Effective Time (each such option, as it relates to each such share, being
referred to herein as a "Company Option") shall be cancelled, by virtue of the
Merger and without further action by the Company or the holder of a Company
Option, without consideration except as provided in this Section 3.01(e).  Each
person shown on the books of the Company to be a holder of a Company Option,
whether or not immediately exercisable, shall be entitled to receive subject to
and in accordance with the terms of Section 3.03, as soon as practicable after
the Effective Time, at such holder's election, one of the following:

                      (i)         an option to purchase shares of Surviving
                                  Corporation Series A Common Stock ("Surviving
                                  Corporation Options"), into which the Company
                                  Options shall be converted and assumed by the
                                  Surviving Corporation.  Each Surviving
                                  Corporation Option shall be fully vested and
                                  shall otherwise be exercisable upon the same
                                  terms and conditions as set forth in the
                                  option agreement respecting the Company
                                  Option converted into such Surviving
                                  Corporation Option (an "Option Rollover"); or

                      (ii)        a number of shares of Surviving Corporation
                                  Series A Common Stock ("Option Stock") equal
                                  to (x) the number of shares of Company Series
                                  A Common Stock underlying such Company Option
                                  multiplied by (y) a fraction, of which the
                                  numerator is the amount by which the Cash
                                  Consideration exceeds the per share exercise
                                  or purchase price provided under such Company
                                  Option and the denominator is an amount equal
                                  to the Cash Consideration; or

                     (iii)        cash ("Option Cash") in an amount equal to
                                  (x) the Cash Consideration multiplied by (y)
                                  the number of shares of Option Stock which
                                  such holder would be entitled to receive
                                  pursuant to paragraph (ii) above; or

                      (iv)        the sum of (A) a number of shares of Surviving
                                  Corporation Series A Common Stock equal to (x)
                                  the number of shares of Option Stock which
                                  such holder would be entitled to receive
                                  pursuant to paragraph (ii) above multiplied by
                                  (y) 50%, plus (B) cash in an amount equal to
                                  (x) the Cash Consideration multiplied by (y)
                                  the number of shares by which the Option Stock
                                  which such holder 




                                       12
<PAGE>   19
                                  would be entitled to receive pursuant to
                                  paragraph (ii) above exceeds the number of
                                  shares of Surviving Corporation Series A
                                  Common Stock which such holder is entitled to
                                  receive pursuant to this paragraph (iv) (the
                                  "Option Mixed Consideration").

                    Except as permitted by the terms of this Agreement or as
otherwise agreed to by the parties, the Company shall use reasonable efforts to
ensure that no person shall have any right under any stock option plan (or any
option granted thereunder) or other plan, program or arrangement with respect
to, including any right to acquire, equity securities of the Surviving
Corporation following the Effective Time.

                    (f)   Per Share Amount.  The applicable consideration into
which each share of any class or series of the capital stock of the Company
shall be converted pursuant to Section 3.01(c) or 3.01(d) above shall be
hereinafter referred to, collectively and individually, as the "Per Share
Amount".

                    3.02  Election Procedures.

                    (a)   Company Common Stock.  Each holder of Company Series
A Common Stock (other than holders of Company Series A Common Stock to be
cancelled as set forth in Section 3.01(b)) shall have the right to  choose to
receive (subject to the allocation and proration procedures set forth below)
one of the following in exchange for each share of such holder's Company Series
A Common Stock in the Merger:

                      (i)         only cash (a "Cash Election");

                     (ii)        only shares of Surviving Corporation Series A 
                                 Common Stock (a "Stock Election"); or

                    (iii)         the Mixed Consideration (a "Mixed Election").

As used herein, the term "Election" shall refer to either a Cash Election, a
Stock Election or a Mixed Election.

                    (b)   Company Options.  Each holder of a Company Option
shall have the right to choose to receive (subject to the allocation and
proration procedures set forth below) one of the following in exchange for
cancellation of such holder's Company Option in the Merger:

                      (i)         an Option Rollover (a "Rollover Election");

                      (ii)        only Option Cash (an "Option Cash Election");

                     (iii)         only Option Stock (an "Option Stock 
                                   Election"); or

                      (iv)         the Option Mixed Consideration (an "Option 
                                   Mixed Election").

As used herein, the term "Option Election" shall refer to either a Rollover
Election, an Option Cash Election, an Option Stock Election or an Option Mixed
Election.





                                       13
<PAGE>   20
                    (c)   Parent and the Company shall authorize one or more
persons to receive Elections and to act as Exchange Agent hereunder (the
"Exchange Agent") pursuant to an agreement or agreements satisfactory to Parent
and the Company.

                    (d)   Parent and the Company shall prepare a form (the
"Form of Election") pursuant to which each holder of Company Series A Common
Stock may make an Election with respect to each share of Company Series A
Common Stock and which shall be mailed to stockholders of record of the Company
as of the record date for the Company Stockholders' Meeting contemplated by
Section 8.05 (and shall accompany the Proxy Statement/Prospectus referred to in
Section 8.04).  Parent and the Company also shall prepare a form pursuant to
which each holder of a Company Option may make an Option Election and which
shall be provided to each person shown on the books of the Company to be a
holder of a Company Option (the "Option Election Form").

                    (e)   The Company will use its best efforts to make the
Form of Election (accompanied by the Proxy Statement/Prospectus) available to
all persons who become Company stockholders of record during the period between
such record date and the Business Day immediately prior to the Election Date
(including those partners of ATILP, TIP, and ATP and ATIGP to whom shares of
Existing Series A Common Stock or Existing Series B Common Stock have been
distributed pursuant to the Liquidation Plans).  As used herein, "Election
Date" means a date mutually agreed upon by Parent and the Company and announced
by the Company, in a news release delivered to the Dow Jones News Service, as
the last day on which Forms of Election will be accepted, provided, however,
that such day shall be a Business Day no earlier than 20 Business Days prior to
the Effective Time and at least two Business Days after the Company
Stockholders' Meeting (as defined in Section 8.05).

                    (f)   Any Election shall have been properly made only if
the Exchange Agent at its office designated in the Form of Election shall have
received in the city in which, for purposes of this Agreement, such Exchange
Agent is located, by 5:00 p.m. local time on the Election Date (the "Election
Deadline"), a Form of Election properly completed and signed.  Any Election
relating to shares of Company Series A Common Stock with respect to which the
holder thereof has filed and not withdrawn as of the Effective Time a written
demand for payment of the fair value of Company Series A Common Stock in
accordance with the provisions of Section 3.06 hereof shall be deemed to have
been automatically revoked as of the Election Date.

                    (g)   Holders of record of shares of Company Series A
Common Stock who hold such shares as nominees, trustees or in other
representative capacities (a "Holder Representative") may submit multiple Forms
of Election, provided that such Holder Representative certifies that each such
Form of Election covers all the shares of Company Series A Common Stock held by
each Holder Representative for a particular beneficial owner.

                    (h)   Any holder of Company Series A Common Stock at any
time prior to the Election Deadline may change his Election by written notice
received by the Exchange Agent at or prior to the Election Deadline accompanied
by a properly completed, revised Form of Election.





                                       14
<PAGE>   21
                    (i)   Any holder of Company Series A Common Stock at any
time prior to the Election Deadline may revoke his Election by written notice
received by the Exchange Agent at or prior to the Election Deadline.

                    (j)   The Company and Parent shall have the right to make
rules not inconsistent with the terms of this Agreement governing the validity
of the Forms of Election and the Option Election Forms, the manner and extent
to which Elections and Option Elections are to be taken into account in making
the determinations prescribed by this Article III, the issuance and delivery of
certificates for Surviving Corporation Series A Common Stock into which Company
Series A Common Stock and Company Options are converted in the Merger and the
payment for shares of Company Series A Common Stock and Company Options
converted into the right to receive cash in the Merger.  All such rules and
determinations thereunder shall be final and binding on all holders of shares
of Company Series A Common Stock and all holders of Company Options.

                    3.03  Selection of Company Common Stock and Company
Options.  The manner in which each share of Company Series A Common Stock
(other than shares of Company Series A Common Stock to be cancelled as set
forth in Section 3.01(b)) and each Company Option shall be converted at the
Effective Time into cash or Surviving Corporation Series A Common Stock shall
be as set forth below in this Section 3.03:

                    (a)   As is more fully set forth below, the number of
shares of Company Series A Common Stock and Company Options to be converted
into the right to receive cash in the Merger pursuant to this Agreement (the
"Cash Conversion Number") shall not exceed the amount which is equal as nearly
as practicable to 6,025,319 shares.  The number of shares of Company Series A
Common Stock and Company Options to be converted into Surviving Corporation
Series A Common Stock in the Merger pursuant to this Agreement (the "Stock
Conversion Number") shall not exceed the amount which is equal as nearly as
practicable to 8,277,054 shares.

                    (b)   If the sum of (i) the aggregate number of shares of
Company Series A Common Stock covered by effective Cash Elections (the "Cash
Election Shares"), (ii) the aggregate number of such shares covered by Mixed
Elections (the "Mixed Election Shares") to be acquired for cash (determined by
multiplying the number of Mixed Election Shares by 50%) (such number of shares
referred to as the "Mixed Election Cash Shares"), (iii) the aggregate number of
Company Options covered by Option Cash Elections (the "Option Cash Shares") and
(iv) the aggregate number of Company Options covered by Option Mixed Elections
to be cancelled for cash (the "Mixed Option Cash Shares") exceeds the Cash
Conversion Number, then (i) each share of Company Series A Common Stock for
which a Stock Election has been made, each Company Option for which an Option
Stock Election has been made, and each Non-Electing Company Common Share (as
defined in Section 3.03(h)), shall be converted into a right to receive
Surviving Corporation Series A Common Stock in the Merger, (ii) each share of
Company Series A Common Stock for which a Mixed Election has been made and each
Common Option for which an Option Mixed Election has been made shall be
converted into the right to receive the Mixed Consideration or the Option Mixed
Consideration, respectively, in the Merger, and (iii) each share of Company
Series A Common Stock for which a Cash Election has been made and each Company
Option for which an Option Cash Election has been made





                                       15
<PAGE>   22
shall be converted into a right to receive cash or Surviving Corporation Series
A Common Stock in the following manner:

                      (i)         A cash proration factor (the "Cash Proration
                                  Factor") shall be determined by dividing (i)
                                  the Cash Conversion Number minus the sum of
                                  (A) the number of Mixed Election Cash Shares
                                  and (B) the number of Mixed Option Cash
                                  Shares, by (ii) the sum of (A) the total
                                  number of Cash Election Shares and (B) the
                                  total number of Option Cash Shares;

                      (ii)        The number of shares of Company Series A
                                  Common Stock covered by each Cash Election to
                                  be converted into the right to receive cash
                                  shall be determined by multiplying the Cash
                                  Proration Factor by the total number of
                                  shares of Company Series A Common Stock
                                  covered by such Cash Election, rounded to the
                                  next higher integer;

                    (iii)         The number of Company Options covered by each
                                  Option Cash Election to be converted into the
                                  right to receive cash shall be determined by
                                  multiplying the Cash Proration Factor by the
                                  total number of Company Options covered by
                                  such Option Cash Election, rounded to the
                                  next higher integer; and

                      (iv)        Each share of Company Series A Common Stock
                                  covered by a Cash Election and each Company
                                  Option covered by an Option Cash Election
                                  which in each case are not converted into a
                                  right to receive cash as set forth above
                                  shall be converted into the right to receive
                                  shares of Surviving Corporation Series A
                                  Common Stock in the Merger.

                    (c)   If the sum of (i) the aggregate number of shares of
Company Series A Common Stock covered by effective Stock Elections (the "Stock
Election Shares"), (ii) the aggregate number of Mixed Election Shares to be
acquired for stock (determined by multiplying the number of Mixed Election
Shares by 50%) (such number of shares referred to as the "Mixed Election Stock
Shares"), (iii) the aggregate number of Company Options covered by Option Stock
Elections (the "Option Stock Shares") and (iv) the aggregate number of Company
Options covered by Option Mixed Elections to be cancelled for stock (the "Mixed
Option Stock Shares") exceeds the Stock Conversion Number, then (i) each share
of Company Series A Common Stock for which a Cash Election has been made, each
Company Option for which an Option Cash Election has been made, and each
Non-Electing Company Common Share shall be converted into the right to receive
cash in the Merger, (ii) each share of Company Series A Common Stock for which
a Mixed Election has been made and each Company Option for which an Option
Mixed Election has been made shall be converted into the right to receive the
Mixed Consideration or the Option Mixed Consideration, respectively, in the
Merger, and (iii) the shares of Company Series A Common Stock for which a Stock
Election has been made and each Company Option for which an Option Stock
Election has been made shall be converted into Surviving Corporation Series A
Common Stock or the right to receive cash in the following manner:





                                       16
<PAGE>   23
                      (i)         A stock proration factor (the "Stock
                                  Proration Factor") shall be determined by
                                  dividing (i) the Stock Conversion Number
                                  minus the sum of (A) the number of Mixed
                                  Election Stock Shares and (B) the number of
                                  Mixed Option Stock Shares, by (ii) the sum of
                                  (A) the total number of Stock Election Shares
                                  and (B) the total number of Option Stock
                                  Shares;

                      (ii)        The number of shares of Company Series A
                                  Common Stock covered by each Stock Election
                                  to be converted into Surviving Corporation
                                  Series A Common Stock shall be determined by
                                  multiplying the Stock Proration Factor by the
                                  total number of shares of Company Series A
                                  Common Stock covered by such Stock Election,
                                  rounded to the next lower integer;

                    (iii)         The number of Company Options covered by each
                                  Option Stock Election to be converted into
                                  Surviving Corporation Series A Common Stock
                                  shall be determined by multiplying the Stock
                                  Proration Factor by the total number of
                                  shares of Company Series A Common Stock
                                  covered by such Option Stock Election,
                                  rounded to the next higher integer; and

                      (iv)        Each share of Company Series A Common Stock
                                  covered by a Stock Election and each Company
                                  Option covered by an Option Stock Election
                                  which in each case are not converted into a
                                  right to receive Surviving Corporation Series
                                  A Common Stock as set forth above shall be
                                  converted into the right to receive the cash
                                  in the Merger.

                    (d)   If Cash Elections and Option Cash Elections are
received for a number of shares of Company Series A Common Stock which is in
the aggregate equal to or less than the Cash Conversion Number, each share of
Company Series A Common Stock covered by a Cash Election and each Company
Option covered by an Option Cash Election shall be converted into a right to
receive the Cash Consideration and the Option Cash, respectively.

                    (e)   If Stock Elections and Option Stock Elections are
received for a number of shares of Company Series A Common Stock which is in
the aggregate equal to or less than the Stock Conversion Number, each share of
Company Series A Common Stock covered by a Stock Election and each Company
Option covered by an Option Stock Election shall be converted into the right to
receive the Stock Consideration and the Option Stock, respectively.

                    (f)   Each share of Company Series A Common Stock covered
by a Mixed Election and each Company Option covered by an Option Mixed Election
shall be converted into the right to receive the Mixed Consideration and the
Option Mixed Consideration, respectively.

                    (g)   If Non-Electing Company Common Shares are not
converted under either Section 3.03(b) or Section 3.03(c), the Exchange Agent
shall determine by lot (or by such other method as is deemed reasonable by
Parent and the Company) which of the holders of Non-Electing Company Common
Shares shall receive in the Merger the right to receive cash for each





                                       17
<PAGE>   24
Non-Electing Company Common Share held of record by such holder, provided that
such selection by lot (or by such other method) will cease when the sum of
shares converted in such manner, plus the total number of Cash Election Shares
and Mixed Election Cash Shares for which Cash Elections and Mixed Elections
have been received, is as close as is practicable to the Cash Conversion
Number.  Each Non-Electing Company Common Share not so converted into the right
to receive cash shall be converted into Surviving Corporation Series A Common
Stock in the Merger.

                    (h)   For the purposes of this Section 3.03, outstanding
shares of Company Series A Common Stock as to which an Election is not in
effect as of the Election Deadline shall be called "Non-Electing Company Common
Shares."  If Parent and the Company shall determine for any reason that any
Election was not properly made with respect to shares of Company Series A
Common Stock, such Election shall be deemed to be not in effect and shares of
Company Series A Common Stock covered by such Election shall for purposes
hereof be deemed to be Non-Electing Company Common Shares.

                    (i)   If Parent and the Company shall determine for any
reason that any Option Election was not properly made with respect to Company
Options, such Option Election shall be deemed not to be in effect and instead a
Rollover Election shall be deemed to have been made with respect to such
Company Option.

                    3.04  The Company To Make Cash and Certificates Available.

                    (a)  The Company shall make available to the Exchange Agent
at the Effective Time, an amount in cash equal to at least One Hundred Million
Dollars ($100,000,000) and such additional amount of cash to the extent
necessary under this Article III to pay cash consideration to holders of the
Company Series A Common Stock and Company Options.  As soon as practicable
after the Effective Time, the Exchange Agent shall distribute to holders of
shares of Company Series A Common Stock converted into the right to receive
cash pursuant to Article III, upon surrender to the Exchange Agent of one or
more Certificates for cancellation, a check for an amount equal to the Cash
Consideration for each share of Company Series A Common Stock so converted.  In
no event shall the holder of any such surrendered Certificates be entitled to
receive interest on any of the funds to be received in the Merger.  If such
check is to be sent to a person other than the person in whose name the
Certificates surrendered for exchange are registered, it shall be a condition
of the exchange that the person requesting such exchange shall pay to the
Exchange Agent any transfer or other taxes required by reason of the delivery
of such check to a person other than the registered holder of the certificate
surrendered, or shall establish to the satisfaction of the Exchange Agent that
such tax has been paid or is not applicable.  Notwithstanding the foregoing,
neither the Exchange Agent nor any party hereto shall be liable to a holder of
shares of Company Series A Common Stock for any amount paid to a public
official pursuant to any applicable abandoned property, escheat or similar law.

                    (b)   As soon as practicable after the Effective Time, each
holder of shares of Company Series A Common Stock converted into shares of
Surviving Corporation Series A Common Stock pursuant to Article III upon
surrender to the Exchange Agent (to the extent not previously surrendered with
a Form of Election) of one or more Certificates of such shares of Company
Series A Common Stock for cancellation, will be entitled to receive
certificates representing the number of shares of Surviving Corporation Series
A Common Stock to be





                                       18
<PAGE>   25
issued in respect of the aggregate number of such shares of Company Series A
Common Stock previously represented by the Certificates surrendered.
Notwithstanding any other provision hereof, no fractional shares of Surviving
Corporation Series A Common Stock and no certificates or scrip therefor, or
other evidence of ownership thereof, will be issued, and no right to receive
cash in lieu thereof shall entitle the holder thereof to any voting or other
rights of a holder of shares or fractional share interests.  All fractional
shares of Surviving Corporation Series A Common Stock to which a holder of
Company Series A Common Stock immediately prior to the Effective Time would
otherwise be entitled, at the Effective Time, shall be aggregated.  If a
fractional share results from such aggregation, such stockholder shall be
entitled after the later of the Effective Time and the surrender of such
stockholder's Certificate or Certificates which represent such shares of
Company Series A Common Stock, to receive from the Surviving Corporation an
amount in cash in lieu of such fractional share, based on the Cash
Consideration.  The Surviving Corporation will make available to the Exchange
Agent, as required, without regard to any other cash being provided to the
Exchange Agent, cash necessary for this purpose.  Notwithstanding the
foregoing, neither Parent, the Surviving Corporation, the Exchange Agent nor
any party hereto shall be liable to a holder of shares of Company Series A
Common Stock for any Surviving Corporation Series A Common Stock or dividends
thereon delivered to a public official pursuant to any applicable abandoned
property, escheat or similar law.

                    (c)   As soon as practicable after the Effective Time, the
Exchange Agent shall mail to each holder of record (other than Parent and Cash
Sub) of a certificate or certificates that immediately prior to the Effective
Time represented outstanding shares of Company Series A Common Stock (the
"Certificates") (i) a form letter of transmittal (which shall specify that
delivery shall be effective, and risk of loss and title to the Certificates
shall pass, only upon delivery of the Certificates to the Exchange Agent) and
(ii) instructions for use in effecting the surrender of the Certificates.

                    (d)   The cash paid and shares of Surviving Corporation
Series A Common Stock issued, upon the surrender of Certificates in accordance
with the terms hereof, shall be deemed to have been paid and issued in full
satisfaction of all rights pertaining to such shares of Company Series A Common
Stock, as the case may be.

                    3.05  Dividends.        No dividends or other
distributions, if any, that are declared after the Effective Time with respect
to Surviving Corporation Series A Common Stock payable to holders of record
thereof after the Effective Time shall be paid to the Company's stockholders
entitled to receive certificates representing Surviving Corporation Series A
Common Stock until such stockholders surrender their Certificates.  Upon such
surrender, there shall be paid to the stockholder in whose name the
certificates representing such Surviving Corporation Series A Common Stock
shall be issued any dividends which shall have become payable with respect to
such Surviving Corporation Series A Common Stock between the Effective Time and
the time of such surrender, without interest.  After such surrender, there
shall also be paid to the stockholder in whose name the certificates
representing such Surviving Corporation Series A Common Stock shall be issued
any dividend on such Surviving Corporation Series A Common Stock that shall
have a record date subsequent to the Effective Time and prior to such surrender
and a payment date after such surrender and such payment shall be made on such
payment date.  In no event shall the stockholders entitled to receive such
dividends be entitled to receive interest on such dividends.  All dividends or
other distributions declared after the Effective Time with respect to Surviving
Corporation Series A Common Stock and payable to the holders of record





                                       19
<PAGE>   26
thereof after the Effective Time that are payable to the holders of
Certificates not theretofore surrendered and exchanged for certificates
representing shares of Surviving Corporation Series A Common Stock pursuant to
this Section 3.05 shall be paid or delivered by the Surviving Corporation to
the Exchange Agent, in trust, for the benefit of such holders.  All such
dividends or other distributions held by the Exchange Agent for payment or
delivery to the holders of unsurrendered Certificates and unclaimed at the end
of one year from the Effective Time shall be repaid or redelivered by the
Exchange Agent to the Surviving Corporation, after which time any holder of
Certificates who has not theretofore surrendered such Certificates to the
Exchange Agent, subject to applicable law, shall look as a general creditor
only to the Surviving Corporation for payment or delivery of such dividends or
distributions, as the case may be.  Any Surviving Corporation Series A Common
Stock delivered or made available to the Exchange Agent pursuant to Section
3.04 hereof and not exchanged for Certificates within one year after the
Effective Time pursuant to this Section 3.05 shall be returned by the Exchange
Agent to the Surviving Corporation which shall thereafter act as Exchange Agent
subject to the rights of holders of unsurrendered Certificates under this
Article III.  Notwithstanding the foregoing, neither Parent, the Surviving
Corporation, the Exchange Agent nor any other party hereto shall be liable to a
holder of Company Common Stock for any Surviving Corporation Series A Common
Stock, or dividends or distributions thereon, delivered to a public official
pursuant to applicable abandoned property, escheat or similar laws.

                    3.06  Dissenting Shares.

                          (a)      Notwithstanding any provision of this
Agreement to the contrary, each outstanding share of Company Common Stock or
Company Preferred Stock, the holder of which has not voted in favor of the
Merger, has perfected such holder's right to an appraisal of such holder's
shares in accordance with the applicable provisions of the DGCL and has not
effectively withdrawn or lost such right to appraisal (a "Dissenting Share"),
shall not be converted into or represent a right to receive the applicable Per
Share Amount, but the holder thereof shall be entitled only to such rights as
are granted by the applicable provisions of the DGCL; provided, however, that
any Dissenting Share held by a person at the Effective Time who shall, after
the Effective Time, withdraw the demand for appraisal or lose the right of
appraisal, in either case pursuant to the DGCL, shall be deemed to be converted
into, as of the Effective Time, the right to receive the applicable Per Share
Amount.

                          (b)     The Company (or the Surviving Corporation, as
the case may be) shall give Parent (x) prompt notice of any written demands for
appraisal, withdrawals of demands for appraisal and any other instruments
served pursuant to the applicable provisions of the DGCL relating to the
appraisal process received by the Company (or the Surviving Corporation, as the
case may be) and (y) the opportunity to participate in all negotiations and
proceedings with respect to demands for appraisal under the DGCL.  Prior to the
Effective Time, the Company will not voluntarily make any payment with respect
to any demands for appraisal and will not, except with the prior written
consent of Parent, settle or offer to settle any such demands.

                    3.07  Electing Optionholders Supplemental Election.
Notwithstanding any other provision of this Article III, an Electing
Optionholder may make a supplemental election for the Option Cash Election of
Section 3.01(e)(iii) not to be subject to any pro ration under Section 3.03
provided that (i) the aggregate amount of cash to be received pursuant to





                                       20
<PAGE>   27
Section 3.03 under any Section 3.01(c) election made by such Electing
Optionholder shall be reduced by the difference between (x) the Option Cash to
be received by such Electing Optionholder making this supplemental election
less (y) the Option Cash that would have been received by such Electing
Optionholder were such Option Cash election subject to any pro ration under
Section 3.03 (with the difference of (x) minus (y) being the "Option Cash
Difference"); and (ii) the number of shares of stock to be received pursuant to
Section 3.03 under any Section 3.01(c) election made by such Electing
Optionholder shall be increased by a number equal to the Option Cash Difference
divided by $26.50.  An Electing Optionholder may only make the supplemental
election provided by this Section 3.07 in the event that the aggregate amount
of cash that would be received pursuant to any Section 3.01(c) election by such
Electing Optionholder absent a supplemental election under this Section 3.07
equals or exceeds the Option Cash Difference.


                                  ARTICLE IV.

                              CERTAIN ADJUSTMENTS

                    4.01  Parent Station Business Adjustment.

                    (a)           As promptly as practicable, but in any event
not later than sixty (60) days after the Closing Date, Parent shall cause to be
prepared and delivered to the Surviving Corporation a balance sheet for the
Parent Station Business as of the Closing Date (the "Parent Station Balance
Sheet"), which shall be audited by Deloitte & Touche LLP, certified public
accountants, and certified by such firm to have been prepared in accordance
with generally accepted accounting principles consistently applied ("GAAP") and
in substantially the manner used to prepare the Parent Station Financial
Statements (as hereinafter defined).  The Parent Station Balance Sheet shall be
accompanied by a statement (the "Parent Station Statement of Net Assets")
prepared by such accountants and setting forth the Parent Station Net Assets,
which shall be calculated by reference to the Parent Station Balance Sheet.

                    (b)           Within thirty (30) days after delivery of the
Parent Station Balance Sheet and the Parent Station Statement of Net Assets
pursuant to Section 4.01(a) above, (i) Parent shall pay to the Surviving
Corporation the amount, if any, by which the amount of the Parent Station Net
Assets is less than Thirty Million Dollars ($30,000,000) or (ii) the Surviving
Corporation shall pay to Parent the amount (the "Parent Adjustment Amount"), if
any, by which the amount of the Parent Station Net Assets exceeds Thirty
Million Dollars ($30,000,000); provided, however, that Parent at its option may
elect to receive in lieu of such payment from the Surviving Corporation
additional shares of Surviving Corporation Series B Common Stock or any
combination thereof.  The number of shares of Surviving Corporation Series B
Common Stock which Parent shall be entitled to receive shall be determined by
dividing the Parent Adjustment Amount by the Market Price as determined as of
the date of payment.  Payments, if any, by the Surviving Corporation or Parent
pursuant to this subsection (b) shall be made by wire transfer of immediately
available funds.  It is understood and agreed that to the extent any payments
are made by the Company to Parent pursuant to this subsection (b), such
payments shall be deemed for tax purposes to effectively reduce the amount
contributed by Parent to the Company of the Parent Station Assets.





                                       21
<PAGE>   28
                                   ARTICLE V.

                 REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                    Except as set forth in the Company SEC Reports filed by the
Company prior to the execution and delivery of this Agreement or in the
disclosure letter delivered to Parent by the Company at or prior to the
execution and delivery of this Agreement (the "Company Disclosure Letter"), the
Company represents and warrants to Parent as follows:

                    5.01  Organization and Qualification.  Each of the Company
and its Subsidiaries is a corporation duly organized, validly existing and in
good standing under the laws of its jurisdiction of incorporation and has full
corporate power and authority to conduct its business as and to the extent now
conducted and to own, use and lease its assets and properties, except (in the
case of any Subsidiary) for such failures to be so organized, existing and in
good standing or to have such power and authority which, individually or in the
aggregate, are not having and could not be reasonably expected to have a
Company Material Adverse Effect (as defined below).  Each of the Company and
its Subsidiaries is duly qualified, licensed or admitted to do business and is
in good standing in each jurisdiction in which the ownership, use or leasing of
its assets and properties, or the conduct or nature of its business, makes such
qualification, licensing or admission necessary, except for such failures to be
so qualified, licensed or admitted and in good standing which, individually or
in the aggregate, (i) are not having and could not be reasonably expected to
have a Company Material Adverse Effect, or (ii) could not be reasonably
expected to adversely affect in any material respect the ability of the Company
to perform its obligations hereunder.  For purposes of this Agreement, "Company
Material Adverse Effect" means a material adverse effect on the business,
results of operations or financial condition of the Company and its
Subsidiaries, taken as a whole.  Section 5.01 of the Company Disclosure Letter
sets forth the name and jurisdiction of incorporation of each Subsidiary of the
Company.  The Company does not directly or indirectly own any equity or similar
interest in, or any interest convertible into or exchangeable or exercisable
for, any equity or similar interest in, any corporation, partnership, joint
venture or other business association or entity.  For purposes of this
Agreement, "Subsidiary" means, with respect to any party, any corporation or
other organization whether incorporated or unincorporated, of which more than
fifty percent (50%) of either the equity interests in, or voting control of,
such corporation or other organization is, directly or indirectly through
Subsidiaries or otherwise, beneficially owned by such party.

                    5.02  Capital Stock.

                    (a) The authorized capital stock of the Company consists
solely of (i) 50,000,000 shares of common stock, of which 35,000,000 shares are
designated as Existing Series A Common Stock, 200,000 shares are designated as
Existing Series B Common Stock, and 14,800,000 shares are designated as
Existing Series C Common Stock and (ii) 2,000,000 shares of preferred stock, of
which 12,500 shares are designated as Existing Series A Preferred Stock, and
12,500 shares are designated as Existing Series B Preferred Stock.  Each share
of Existing Series B Common Stock and Existing Series C Common Stock is
convertible into one share of Existing Series A Common Stock.  As of the date
of this Agreement, (i) 4,010,914 shares of Existing Series A Common Stock are
issued and outstanding, (ii) 36,000 shares of Existing Series B Common Stock
are issued and outstanding, all or which are held by ATP,





                                       22
<PAGE>   29
(iii) 7,300,000 shares of Existing Series C Common Stock are issued and
outstanding, of which 6,600,000 shares are held the ATILP and 700,000 shares
are held by TIP, (iv) 10,938 shares of Existing Series A Preferred Stock are
issued and outstanding; (v) 10,938 shares of Existing Series B Preferred Stock
are issued and outstanding; (vi) no shares of Existing Common Stock and no
shares of Existing Preferred Stock are held in the treasury of the Company;
(vii) 15,312,515 shares of Existing Series A Common Stock are reserved for
issuance upon conversion of the Existing Series B Common Stock, the Existing
Series C Common Stock, the Existing Series A Preferred Stock and the Existing
Series B Preferred Stock, and (viii) 6,000,000 shares of Existing Series A
Common Stock are reserved for issuance under the Company's stock option plans
(such plans having been amended prior to the Company's execution and delivery
of this Agreement so that such options are not with respect to Existing Series
C Common Stock).  Other than as described above, there are no other shares or
series of Existing Common Stock or Existing Preferred Stock issued and
outstanding, held in treasury or reserved for issuance.  All of the issued and
outstanding shares of each series of Existing Common Stock and Existing
Preferred Stock are, and all shares reserved for issuance will be, upon
issuance in accordance with the terms specified in the instruments or
agreements pursuant to which they are issuable, duly authorized, validly
issued, fully paid and nonassessable.  All of the shares of Company Series B
Common Stock to be issued to Parent and Cash Sub pursuant to Section 2.03, when
so issued, will be duly authorized, validly issued, fully paid and
non-assessable.  Except pursuant to this Agreement and the Voting Agreements,
there are no outstanding subscriptions, options, warrants, rights (including
"phantom" stock rights), preemptive rights or other contracts, commitments,
understandings or arrangements, including any right of conversion or exchange
under any outstanding security, instrument or agreement (together, "Options"),
obligating the Company or any of its Subsidiaries to issue or sell any shares
of capital stock of the Company or to grant, extend or enter into any Option
with respect thereto.

                    (b)   All of the outstanding shares of capital stock of
each Subsidiary of the Company are duly authorized, validly issued, fully paid
and nonassessable and are owned, beneficially and of record, by the Company or
a Subsidiary wholly owned, directly or indirectly, by the Company, free and
clear of any liens, claims, mortgages, encumbrances, pledges, security
interests, equities and charges of any kind (each a "Lien").  There are no (i)
outstanding Options obligating the Company or any of its Subsidiaries to issue
or sell any shares of capital stock of any Subsidiary of the Company or to
grant, extend or enter into any such Option or (ii) voting trusts, proxies or
other commitments, understandings, restrictions or arrangements in favor of any
person other than the Company or a Subsidiary wholly owned, directly or
indirectly, by the Company with respect to the voting of or the right to
participate in dividends or other earnings on any capital stock of any
Subsidiary of the Company.

                    (c)   There are no outstanding contractual obligations of
the Company or any Subsidiary of the Company to repurchase, redeem or otherwise
acquire any shares of any series of Company Common Stock or any capital stock
of any Subsidiary of the Company or to provide funds to, or make any investment
(in the form of a loan, capital contribution or otherwise) in, any Subsidiary
of the Company or any other person.





                                       23
<PAGE>   30
                    5.03  Authority Relative to this Agreement; Restated
Charter.  The Company has full corporate power and authority to enter into this
Agreement and, subject only to obtaining (i) with respect to the adoption of
this Agreement, and the issuance of shares of Company Series B Common Stock to
Parent and Cash Sub pursuant to Section 2.03, the affirmative vote of a
majority of the holders of record of the Existing Series A Common Stock and
Existing Series B Common Stock, voting together as one class, and (ii) with
respect to the approval of the Restated Charter (and assuming the conversion by
ATI and TIP of all shares of Existing Series C Common Stock held by them into
shares of Existing Series A Common Stock pursuant to the Voting Agreements),
(A) the affirmative vote of two-thirds of the holders of record of the Existing
Series A Common Stock and Existing Series B Common Stock, voting together as
one class, (B) the affirmative vote of a majority of the holders of record of
the Existing Series A Common Stock, voting as one class, and (C) the
affirmative vote of a majority of the holders of record of the Existing Series
B Common Stock, voting as one class (collectively, the "Company Stockholder
Approval"), to perform its obligations hereunder and to consummate the
transactions contemplated hereby.  The transactions contemplated by the Voting
Agreements have been duly and validly approved by the Board of Directors of the
Company prior to the execution and delivery of such Voting Agreements in
accordance with Section 203 of the DGCL.  The execution, delivery and
performance of this Agreement by the Company and the consummation by the
Company of the transactions contemplated hereby including but not limited to
the adoption of the Restated Charter (including the amendments to the Company's
Certificate of Incorporation reflected therein) have been duly and validly
approved by the Board of Directors of the Company, the Board of Directors of
the Company has declared the advisability of the Restated Charter and
recommended adoption of the Restated Charter and this Agreement by the
stockholders of the Company and directed that the Restated Charter and this
Agreement be submitted to the stockholders of the Company for their
consideration, and no other corporate proceedings on the part of the Company or
its stockholders are necessary to authorize the execution, delivery and
performance of this Agreement by the Company and the consummation by the
Company of the transactions contemplated hereby, other than obtaining the
Company Stockholder Approval.  This Agreement has been duly and validly
executed and delivered by the Company and constitutes a legal, valid and
binding obligation of the Company enforceable against the Company in accordance
with its terms, except as enforceability may be limited by bankruptcy,
insolvency, reorganization, moratorium or other similar laws affecting the
enforcement of creditors' rights generally and by general equitable principles
(regardless of whether such enforceability is considered in a proceeding in
equity or at law).

                    5.04  Non-Contravention; Approvals and Consents.

                    (a)   The execution and delivery of this Agreement by the
Company do not, and the performance by the Company of its obligations hereunder
and the consummation of the transactions contemplated hereby will not, conflict
with, result in a violation or breach of, constitute (with or without notice or
lapse of time or both) a default under, result in or give to any person any
right of payment or reimbursement, termination, cancellation, modification or
acceleration of, or result in the creation or imposition of any Lien upon any
of the assets or





                                       24
<PAGE>   31
properties of the Company or any of its Subsidiaries under, any of the terms,
conditions or provisions of (i) the certificates or articles of incorporation
or bylaws (or other comparable charter documents) of the Company or any of its
Subsidiaries, or (ii) subject to the taking of the actions and obtaining the
approvals described in paragraph (b) of this Section, (x) any statute, law,
rule, regulation or ordinance (together, "Laws"), or any judgment, decree,
order, writ, permit or license (together, "Orders"), of any court, tribunal,
arbitrator, authority, agency, commission, official or other instrumentality of
the United States or any domestic, state, county, city or other political
subdivision (a "Governmental or Regulatory Authority"), applicable to the
Company or any of its Subsidiaries or any of their respective assets or
properties, or (y) any note, bond, mortgage, security agreement, indenture,
license, franchise, permit, concession, contract, lease or other instrument,
obligation or agreement of any kind (together, "Contracts") to which the
Company or any of its Subsidiaries is a party or by which the Company or any of
its Subsidiaries or any of their respective assets or properties is bound,
excluding from the foregoing clauses (x) and (y) conflicts, violations,
breaches, defaults, reimbursements, terminations, cancellations, modifications,
accelerations and creations and impositions of Liens which, individually or in
the aggregate, could not be reasonably expected to have a Company Material
Adverse Effect or adversely affect in any material respect the ability of the
Company to consummate the transactions contemplated by this Agreement.

                    (b)   Except (i) for the filing of a premerger notification
report by the Company under the Hart-Scott-Rodino Antitrust Improvements Act of
1976, as amended, and the rules and regulations thereunder (the "HSR Act"),
(ii) for the filing of the Proxy Statement/Prospectus (as defined in Section
8.04) with the Securities and Exchange Commission (the "SEC") pursuant to the
Securities Act of 1933, as amended, and the rules and regulations thereunder
(the "Securities Act") and the Securities Exchange Act of 1934, as amended, and
the rules and regulations thereunder (the "Exchange Act"), and filings on
Schedules 13G or 13D by certain affiliates of the Company pursuant to the
Exchange Act, and filings required to be made with the National Association of
Securities Dealers, Inc., (iii) for the filing of the Restated Charter, the
Certificate of Merger and other appropriate merger documents required by the
DGCL with the Secretary of State and appropriate documents with the relevant
authorities of other states in which the Constituent Corporations are qualified
to do business, and (iv) filings with, and approvals or orders of the FCC as
may be required under the Communications Act of 1934, as amended (the
"Communications Act") and the FCC's rules and regulations ("FCC Regulations")
in connection with the execution and delivery of this Agreement and the
consummation of the transactions contemplated hereby (collectively, "FCC
Approval"), no consent, approval or action of, filing with or notice to any
Governmental or Regulatory Authority is necessary or required for the execution
and delivery of this Agreement by the Company, the performance by the Company
of its obligations hereunder or the consummation of the transactions
contemplated hereby, other than such consents, approvals, actions, filings and
notices which the failure to make or obtain, as the case may be, individually
or in the aggregate, could not be reasonably expected to have a Company
Material Adverse Effect or adversely affect in any material respect the ability
of the Company to consummate the transactions contemplated by this Agreement.





                                       25
<PAGE>   32
                    5.05  SEC Reports and Financial Statements.

                    (a)   The Company has filed all forms, reports, schedules,
registration statements, and other documents required to be filed by it with
the SEC since the date of the Company's formation (as such documents have since
the time of their filing been amended or supplemented, the "Company SEC
Reports").  As of their respective dates, the Company SEC Reports (i) complied
as to form in all material respects with the requirements of the Securities
Act, or the Exchange Act, as the case may be, and (ii) did not contain any
untrue statement of a material fact or omit to state a material fact required
to be stated therein or necessary in order to make the statements therein, in
light of the circumstances under which they were made, not misleading.  The
Company has delivered to Parent (and Section 5.05 of the Company Disclosure
Letter includes) true, correct and complete copies of the unaudited
consolidated balance sheet of the Company as of December 31, 1996 and the
related unaudited statements of operations, stockholder's equity and cash flows
for the year then ended (the "Unaudited 1996 Financial Statements").  The
Unaudited 1996 Financial Statements and the audited consolidated financial
statements and audited interim consolidated financial statements (including, in
each case, the notes, if any, thereto) included in the Company SEC Reports
(together with the Unaudited 1996 Financial Statements, the "Company Financial
Statements") (A) complied as to form in all material respects with the
published rules and regulations of the SEC with respect thereto, (B) were
prepared in accordance with GAAP applied on a consistent basis during the
periods involved (except as may be indicated therein or in the notes thereto
and except with respect to unaudited statements as permitted by Forms 10-Q and
8-K of the SEC) and (C) fairly present in all material respects (subject, in
the case of the unaudited interim financial statements, to normal, recurring
year-end audit adjustments which are not expected to be, individually or in the
aggregate, materially adverse to the Company and its Subsidiaries taken as a
whole) the consolidated financial position of the Company and its consolidated
subsidiaries as at the respective dates thereof and the consolidated results of
their operations and cash flows for the respective periods then ended.  Each
Subsidiary of the Company is treated as a consolidated subsidiary of the
Company in the Company Financial Statements for all periods covered thereby.

                    (b)    The Company has delivered to Parent (and Section
5.05 of the Company Disclosure Letter includes) true, correct and complete
copies of the unaudited pro forma consolidated balance sheets of the Company as
of December 31, 1995 and December 31, 1996 and the related unaudited pro forma
statements of operations, stockholder's equity and cash flows for each of the
years then ended, giving effect to the Gannett Exchange Transactions (the "Pro
Forma Financial Statements").  The Pro Forma Financial Statements comply as to
form in all material respects with the published rules and regulations of the
SEC with respect thereto, were prepared in accordance with GAAP applied on a
consistent basis during the periods involved (except as may be indicated
therein or in the notes thereto and except as permitted by Form 8-K of the SEC)
and fairly present in all material respects the pro forma consolidated
financial position of the Company and its consolidated subsidiaries as at the
dates thereof and the pro forma consolidated results of their operations and
cash flows for the periods then ended.





                                       26
<PAGE>   33
                    5.06  Absence of Certain Changes or Events.  Since December
31, 1996 there has not been any change, event or development having, or that
could be reasonably expected to have, individually or in the aggregate, a
Company Material Adverse Effect.  Between December 31, 1996 and the date hereof
(i) the Company and its Subsidiaries have conducted their respective businesses
only in the ordinary course consistent with past practice and (ii) neither the
Company nor any of its Subsidiaries has taken any action which, if taken after
the date hereof, would constitute a breach of any provision of clause (ii) of
Section 7.01(b).

                    5.07  Absence of Undisclosed Liabilities.  Except for
matters reflected or reserved against in the consolidated balance sheet of the
Company as of December 31, 1996 (or the footnotes thereto) included in the
Company Financial Statements or in the Pro Forma Financial Statements, neither
the Company nor any of its Subsidiaries had at such date, or has incurred since
that date, any liabilities or obligations (whether absolute, accrued,
contingent, fixed or otherwise, or whether due or to become due) of any nature
that would be required by GAAP to be reflected on a consolidated balance sheet
of the Company and its Subsidiaries (including the notes thereto), except
liabilities or obligations (i) which were incurred in the ordinary course of
business consistent with past practice since such date, and (ii) which have not
had, and could not be reasonably expected to have, individually or in the
aggregate, a Company Material Adverse Effect.

                    5.08  Legal Proceedings.  There are no actions, suits,
arbitrations or proceedings pending or, to the knowledge of the Company and its
Subsidiaries, threatened against, relating to or affecting, nor to the
knowledge of the Company and its Subsidiaries are there any Governmental or
Regulatory Authority investigations or audits pending or threatened against,
relating to or affecting, the Company or any of its Subsidiaries or any of
their respective assets and properties which, if determined adversely to the
Company or any of its Subsidiaries, individually or in the aggregate, could be
reasonably expected to have a Company Material Adverse Effect or adversely
affect in any material respect the ability of the Company to consummate the
transactions contemplated by this Agreement.  Neither the Company nor any of
its Subsidiaries is subject to any Order of any Governmental or Regulatory
Authority which, individually or in the aggregate, is having or could be
reasonably expected to have a Company Material Adverse Effect or adversely
affect in any material respect the ability of the Company to consummate the
transactions contemplated by this Agreement.

                    5.09  Compliance with Laws and Orders.

                    (a)   The Company and its Subsidiaries hold all permits,
licenses, variances, exemptions, orders and approvals (other than FCC Licenses)
of all Governmental and Regulatory Authorities necessary for the lawful conduct
of their respective businesses (the "Company Permits"), except for failures to
hold such permits, licenses, variances, exemptions, orders and approvals which,
individually or in the aggregate, are not having and could not be reasonably
expected to have





                                       27
<PAGE>   34
a Company Material Adverse Effect.  The Company and its Subsidiaries are in
compliance with the terms of the Company Permits, except failures so to comply
which, individually or in the aggregate, are not having and could not be
reasonably expected to have a Company Material Adverse Effect.  The Company and
its Subsidiaries are not in violation of any Law or Order of any Governmental
or Regulatory Authority, except for violations which, individually or in the
aggregate, are not having and could not be reasonably expected to have a
Company Material Adverse Effect.

                    (b)   Except as does not materially jeopardize the
operation by the Company or applicable Subsidiary of the Company of any of the
Company Stations to which FCC Licenses apply: (i) the Company and those of its
Subsidiaries that are required to hold FCC Licenses, or that control FCC
Licenses, to the knowledge of the Company, are qualified to hold such FCC
Licenses or to control such FCC Licenses, as the case may be; (ii) the Company
and those of its Subsidiaries that are required to hold FCC Licenses hold such
FCC Licenses; (iii) except as provided in Section 8.06 with respect to the
divestiture of certain assets described therein, the Company is not aware of
any facts or circumstances relating to the Company or any of its Subsidiaries
that would prevent the granting of FCC Approval; (iv) each Company Station is
in material compliance with all FCC Licenses held by it; and (v) there is not
pending or, to the knowledge of the Company, threatened any application,
petition, objection or other pleading with the FCC or other Governmental or
Regulatory Authority which challenges the validity of, or any rights of the
holder under, any FCC License held by the Company or one of its Subsidiaries,
except for rule making or similar proceedings of general applicability to
persons engaged in substantially the same business conducted by the Company
Stations.

                    5.10  Taxes.

                    (a)   Each of the Company and its Subsidiaries has filed
all material tax returns and reports required to be filed by it, or requests
for extensions to file such returns or reports have been timely filed and
granted and have not expired, and all such tax returns and reports are complete
and accurate in all respects, except to the extent that such failures to file,
or to have extensions granted that remain in effect, as applicable,
individually or in the aggregate, would not have a Company Material Adverse
Effect.  The Company and each of its Subsidiaries has paid (or the Company has
paid on its behalf) all Taxes shown as due on such tax returns and reports.
The most recent financial statements contained in the Company SEC Reports
reflect an adequate reserve for all taxes payable by the Company and its
Subsidiaries for all taxable periods and portions thereof accrued through the
date of such financial statements, and no deficiencies for any taxes have been
proposed, asserted or assessed against the Company or any of its Subsidiaries
that are not adequately reserved for, except for inadequately reserved taxes
and inadequately reserved deficiencies that would not, individually or in the
aggregate, have a Company Material Adverse Effect.  No requests for waivers of
the time to assess any taxes against the Company or any of its Subsidiaries
have been granted or are pending, except for requests with respect to such
taxes that have been adequately reserved for in the most recent financial
statements contained in the Company SEC Reports, or, to the extent not
adequately reserved, the assessment of which would not, individually or in the
aggregate, have a Company Material Adverse Effect.  Section 5.10(a) of the
Company Disclosure Letter provides a list of all elections with respect to
Taxes which have been made by the Company and any of its Subsidiaries.  Section
5.10(a) of the Company Disclosure Letter also provides a description of





                                       28
<PAGE>   35
any tax audit, inquiry or controversy potentially involving Taxes in excess of
$50,000 of the Company or any Subsidiary.

                    (b)    As a result of compliance with this Agreement and
the matters referred to herein, neither the Company nor any of its Subsidiaries
will be obligated to make a payment to an individual that would be a "parachute
payment" to a "disqualified individual" as those terms are defined in Section
280G of the Code, without regard to whether such payment is to be performed in
the future.

                    5.11  Employee Benefit Plans; ERISA.

                    (a)   None of the Company or any Company ERISA Affiliate
sponsors, maintains, has any obligation to contribute to, has liability under
or is otherwise a party to, any Company Employee Benefit Plan.

                    (b)   To the knowledge of the Company, no prohibited
transaction within the meaning of Section 406 or 407 of ERISA, or Section 4975
of the Code with respect to any Company Employee Benefit Plan has occurred
which, individually or in the aggregate, is having or could be reasonably
expected to have a Company Material Adverse Effect;

                    (c)   There is no outstanding liability (except for
premiums due) under Title IV of ERISA with respect to any Company Employee
Benefit Plan which, individually or in the aggregate, is having or could be
reasonably expected to have a Company Material Adverse Effect; and, without
limiting the foregoing, full payment has been made of all amounts which the
Company was required to have paid as a contribution to each Company Employee
Benefit Plan as of the last day of the most recent fiscal year of each of the
Company Employee Benefit Plans ended prior to the date of this Agreement,
respectively, and no Company Employee Benefit Plan has incurred any
"accumulated funding deficiency" (as defined in Section 302 of ERISA and
Section 412 of the Code), whether or not waived, as of the last day of the most
recent fiscal year of such Company Employee Benefit Plan ended prior to the
date of this Agreement which, individually or in the aggregate, is having or
could be reasonably expected to have a Company Material Adverse Effect;

                    (d)   None of the Company or any Company ERISA Affiliate
has at any time (i) had any obligation to contribute to any "multiemployer
plan" (as defined in Section 3(37) of ERISA), or (ii) withdrawn in any complete
or partial withdrawal from any "multiemployer plan" (as defined in Section
3(37) of ERISA), with respect to which there exists any unsatisfied
obligations;

                    (e)   The value of accrued benefits under each of the
Company Employee Benefit Plans which is subject to Title IV of ERISA, based
upon the actuarial assumptions used for funding purposes in the most recent
actuarial report prepared by such Company Employee Benefit Plan's actuary with
respect to each such Company Employee Benefit Plan, did not, as





                                       29
<PAGE>   36
of its latest valuation date, exceed the then current value of the assets of
such Company Employee Benefit Plan;

                    (f)   Each of the Company Employee Benefit Plans which is
intended to be "qualified" within the meaning of Section 401(a) of the Code has
been determined by the IRS to be so qualified and such determination has not
been modified, revoked or limited;

                    (g)   Each of the Company Employee Benefit Plans is, and
its administration is and has been in all material respects in compliance with
all applicable laws and orders and prohibited transaction exemptions,
including, without limitation, the requirements of ERISA; and

                    (h)   None of the Company or any Company ERISA Affiliate
maintains or is obligated to provide benefits under any life, medical or health
plan which provides benefits to retirees or other terminated employees other
than benefit continuation rights under the Consolidated Omnibus Reconciliation
Act of 1985, as amended; and there has been no violation of Section 4980B of
the Code or Sections 601 through 608 of ERISA with respect to any Company
Employee Benefit Plan that individually or in the aggregate, is having or could
be reasonably expected to have a Company Material Adverse Effect.

                    (i)  Neither the execution and delivery of this Agreement
nor the consummation of the transactions contemplated hereby constitutes or
will constitute an event in respect of which a change in, or acceleration of,
benefits under any Company Employee Benefit Plan will or may occur.

                    5.12  Labor Matters.  There is no material labor strike,
slowdown, work stoppage, lockout or other labor dispute in effect, or to the
knowledge of the Company, threatened, against or otherwise affecting the
Company or any of its Subsidiaries.  To the knowledge of the Company, there are
no union organizational efforts presently being made involving any of the
unorganized employees of the Company or any of its Subsidiaries which in any
such case or all such cases together would have a Company Material Adverse
Effect.

                    5.13  Environmental Matters.  Except as for such matters
that individually or in the aggregate would not have a Company Material Adverse
Effect, to the knowledge of the Company:  (i) the Company and its Subsidiaries
have complied with all applicable Environmental Laws; (ii) the properties
currently owned or operated by the Company and its Subsidiaries (including
soils, groundwater, surface water, buildings or other structures) are not
contaminated with any Hazardous Substances; (iii) the properties formerly owned
or operated by the Company or its Subsidiaries were not contaminated with
Hazardous Substances during the period of ownership or operation by the Company
or any of its Subsidiaries; (iv) neither the Company nor any of its
Subsidiaries is subject to liability for any Hazardous Substance disposal or
contamination on any third party property; (v) neither the Company nor any of
its Subsidiaries has received any written notice, demand, letter, claim or
request for information alleging that the Company or any of its Subsidiaries
may be in violation of or liable under any Environmental Law; (vi) neither the
Company nor any of its Subsidiaries is subject to any





                                       30
<PAGE>   37
orders, decrees, injunctions or other arrangements with any Governmental or
Regulatory Authority or is subject to any indemnity or other agreement with any
third party relating to liability under any Environmental Law or relating to
Hazardous Substances; (vii) none of the properties of the Company or its
Subsidiaries contains any underground storage tanks, asbestos-containing
material, lead-based products, or polychlorinated biphenyls; and (viii) neither
the Company nor any of its Subsidiaries has engaged in any activities involving
the generation, use, handling or disposal of any Hazardous Substances.

                    5.14  Intangible Property.  The Company and its
Subsidiaries own or have rights to use all material items of Intangible
Property used by the Company or any such Subsidiary.  To the knowledge of the
Company, such use does not conflict with any rights of others with respect
thereto, except for such conflicts that have not had and would not have a
Company Material Adverse Effect.

                    5.15  Title; Condition.  The Company and its Subsidiaries
have good title to all assets, properties and rights owned, used or held for
use by them in the conduct of their respective businesses (except for leasehold
and licensed interests) free and clear of any Liens, except for Permitted
Liens.  All material items of equipment, machinery, vehicles, furniture,
fixtures, transmitters, transmitting towers, antennae and other tangible
personal property of every kind and description included in such assets and
properties are in good operating condition, normal wear and tear excepted.

                    5.16  Opinion of Financial Advisor.  The Company has
received the opinion of Merrill Lynch & Co., dated the date hereof, to the
effect that, as of the date hereof, the consideration to be received in the
Merger by the stockholders of the Company is fair from a financial point of
view to the stockholders of the Company, and a true and complete copy of such
opinion has been delivered to Parent prior to the execution of this Agreement.

                                  ARTICLE VI.

                    REPRESENTATIONS AND WARRANTIES OF PARENT

                    Except as set forth in the disclosure letter delivered to
the Company by Parent at or prior to execution and delivery of this Agreement
(the "Parent Disclosure Letter"), Parent represents and warrants to the Company
as follows:

                    6.01  Organization and Qualification.  Each of Parent,
Merger Sub and Cash Sub is a corporation duly organized, validly existing and
in good standing under the laws of its jurisdiction of incorporation and Parent
has full corporate power and authority to conduct the Parent Station Business
as and to the extent now conducted and to own, use and lease the Parent Station
Assets, except for such failures to be so organized, existing and in good
standing or to have such power and authority which, individually or in the
aggregate, are not having and could not be reasonably expected to have a Parent
Material Adverse Effect (as defined below).





                                       31
<PAGE>   38
Merger Sub was formed solely for the purpose of engaging in the transactions
contemplated by this Agreement and has engaged in no other business activities
and has conducted its operations only as contemplated hereby.  Each of Parent
and Merger Sub is duly qualified, licensed or admitted to do business and in
good standing in each jurisdiction in which the ownership, use or leasing of
the Parent Station Assets, or the conduct or nature of the Parent Station
Business, makes such qualification, licensing or admission necessary, except
for such failures to be so qualified, licensed or admitted and in good standing
which, individually or in the aggregate, (i) are not having and could not be
reasonably expected to have a Parent Material Adverse Effect, or (ii) could not
be reasonably expected to adversely affect in any material respect the ability
of Parent or Merger Sub to perform its obligations hereunder.  For purposes of
this Agreement, "Parent Material Adverse Effect" means a material adverse
effect on the business, results of operations or financial condition of the
Parent Station Business, taken as a whole.

                    6.02  Capital Stock.  At the Closing, all of the
outstanding shares of capital stock of Merger Sub will be duly authorized,
validly issued, fully paid and nonassessable and owned, beneficially and of
record by Parent, free and clear of any Liens other than Liens securing the
Bridge Debt or the Private Placement Debt.  At the Closing, the authorized
capital stock of Merger Sub will consist solely of 1,000 shares of Merger Sub
Common Stock, of which one share will have been issued to Parent for cash
consideration equal to $26.50 per share.  At the Closing, except as
contemplated by this Agreement, there will be no (i) outstanding Options
obligating Parent or Merger Sub to issue or sell any shares of capital stock of
Merger Sub and to grant, extend or enter into any such Option or (ii) voting
trusts, proxies or other commitments, understandings, restrictions or
arrangements in favor of any person with respect to the voting of or the right
to participate in dividends or other earnings on any capital stock of Merger
Sub.

                    6.03  Authority Relative to this Agreement.  Each of
Parent, Merger Sub and Cash Sub has full corporate power and authority to enter
into this Agreement and to perform its obligations hereunder and to consummate
the transactions contemplated hereby.  The execution, delivery and performance
of this Agreement by each of Parent, Merger Sub and Cash Sub and the
consummation by each of Parent, Merger Sub and Cash Sub of the transactions
contemplated hereby have been duly and validly approved by its Board of
Directors and stockholder(s) and no other corporate proceedings on the part of
Parent, Merger Sub, Cash Sub or their stockholders are necessary to authorize
the execution, delivery and performance of this Agreement by Parent, Merger Sub
and Cash Sub and the consummation by Parent, Merger Sub and Cash Sub of the
transactions contemplated hereby.  This Agreement has been duly and validly
executed and delivered by Parent, Merger Sub and Cash Sub and constitutes a
legal, valid and binding obligation of each of Parent, Merger Sub and Cash Sub
enforceable against Parent, Merger Sub and Cash Sub in accordance with its
terms, except as enforceability may be limited by bankruptcy, insolvency,
reorganization, moratorium or other similar laws affecting the enforcement of
creditors' rights generally and by general equitable principles (regardless of
whether such enforceability is considered in a proceeding in equity or at law).





                                       32
<PAGE>   39
                    6.04  Non-Contravention; Approvals and Consents.

                    (a)   The execution and delivery of this Agreement by
Parent, Merger Sub and Cash Sub do not, and the performance by Parent, Merger
Sub and Cash Sub of their obligations hereunder and the consummation of the
transactions contemplated hereby will not, conflict with, result in a violation
or breach of, constitute (with or without notice or lapse of time or both) a
default under, result in or give to any person any right of payment or
reimbursement, termination, cancellation, modification or acceleration of, or
result in the creation or imposition of any Lien upon any of the Parent Station
Assets under, any of the terms, conditions or provisions of (i) the
certificates or articles of incorporation or bylaws (or other comparable
charter documents) of Parent, Merger Sub or Cash Sub, or (ii) subject to the
taking of the actions and obtaining the approvals described in paragraph (b) of
this Section, (x) any Law or Order of any Governmental or Regulatory Authority
applicable to Parent, Merger Sub, Cash Sub or any Parent Station Assets, or (y)
any Contract to which Parent, Merger Sub or Cash Sub is a party or by which
Parent, Merger Sub, Cash Sub or any Parent Station Assets are bound, excluding
from the foregoing clauses (x) and (y) conflicts, violations, breaches,
defaults, reimbursements, terminations, cancellations, modifications,
accelerations and creations and impositions of Liens which, individually or in
the aggregate, could not be reasonably expected to have a Parent Material
Adverse Effect or adversely affect in any material respect the ability of
Parent, Merger Sub and Cash Sub to consummate the transactions contemplated by
this Agreement.

                    (b)   Except (i) for the filing of a premerger notification
report by Parent under the HSR Act, (ii) for the filing of the Certificate of
Merger and other appropriate merger documents pursuant to the DGCL with the
Secretary of State and appropriate documents with the relevant authorities of
other states in which the Constituent Corporations are qualified to do
business, (iii) for the FCC Approval, and (iv) such reports under Section 13(d)
of the Exchange Act as may be required in connection with this Agreement and
the Voting Agreements and the transactions contemplated hereby and thereby, no
consent, approval or action of, filing with or notice to any Governmental or
Regulatory Authority for the execution and delivery of this Agreement by
Parent, Merger Sub and Cash Sub, the performance by Parent, Merger Sub and Cash
Sub of their respective obligations hereunder or the consummation of the
transactions contemplated hereby, other than such consents, approvals, actions,
filings and notices which the failure to make or obtain, as the case may be,
individually or in the aggregate, could not be reasonably expected to have a
Parent Material Adverse Effect or adversely affect in any material respect the
ability of Parent, Merger Sub and Cash Sub to consummate the transactions
contemplated by this Agreement.

                    6.05  Financial Statements.  Parent has delivered to the
Company (and Section 6.05 of the Parent Disclosure Letter includes) true,
correct and complete copies of the unaudited balance sheet of the Parent
Station Business as of December 31, 1996 and the related unaudited statements
of income for each of the fiscal years ended December 31, 1994, December 31,
1995 and December 31, 1996 (such financial statements are hereinafter





                                       33
<PAGE>   40
collectively referred to as the "Parent Station Financial Statements").  The
Parent Station Financial Statements for the fiscal years ended December 31,
1994 and December 31, 1995 set forth information which was contained in
Parent's audited consolidated financial statements for such fiscal years.
Except for the absence of (x) information that would ordinarily be contained in
the footnotes to audited financial statements of the Parent Station Business
and (y) information and/or adjustments that would ordinarily be contained in
audited financial statements of the Parent Station Business but would not be
reflected or adjusted in the consolidating statements in which the Parent
Station Business is not a significant business in the consolidated group, the
Parent Station Financial Statements (A) were prepared from the books and
records of Parent in accordance with GAAP applied on a consistent basis during
the periods involved and (B) fairly present in all material respects the
financial condition and results of operations of the Parent Station Business,
as of the respective dates thereof and for the respective periods covered
thereby.

                    6.06  Absence of Certain Changes or Events.  Since December
31, 1996, there has not been any adverse change, or any event or development
having, or that could be reasonably expected to have, individually or in the
aggregate, a Parent Material Adverse Effect.  Between December 31, 1996 and the
date hereof Parent has conducted the Parent Station Business only in the
ordinary course consistent with past practice and (ii) neither Parent nor any
of its Subsidiaries has taken any action which, if taken after the date hereof,
would constitute a breach of any provision of clause (ii) of Section 7.02(b).

                    6.07  Absence of Undisclosed Liabilities.  Except for
matters reflected or reserved against in the balance sheet for the period ended
December 31, 1996 included in the Parent Station Financial Statements (or the
footnotes thereto), the Parent Station Business did not have at such date and
has not incurred since that date, any liabilities or obligations (whether
absolute, accrued, contingent, fixed or otherwise, or whether due or to become
due) of any nature that are of a type that would be required by GAAP to be
reflected on a balance sheet of the Parent Station Business, except liabilities
or obligations (i) which were incurred in the ordinary course of business
consistent with past practice, and (ii) which have not had, and could not be
reasonably expected to have, individually or in the aggregate, a Parent
Material Adverse Effect.

                    6.08  Legal Proceedings.  There are no actions, suits,
arbitrations or proceedings pending or, to the knowledge of Parent, threatened
against, relating to or affecting, nor to the knowledge of Parent are there any
Governmental or Regulatory Authority investigations or audits pending or
threatened against, relating to or affecting, Parent, any of Parent's
Subsidiaries or any Parent Station Assets which, if determined adversely to
Parent or such Subsidiaries, individually or in the aggregate, could be
reasonably expected to have a Parent Material Adverse Effect or adversely
affect in any material respect the ability of Parent and Merger Sub to
consummate the transactions contemplated by this Agreement.  Neither Parent nor
any of its Subsidiaries is subject to any Order of any Governmental or
Regulatory Authority which relates to the Parent Station Business and which,
individually or in the





                                       34
<PAGE>   41
aggregate, could be reasonably expected to have a Parent Material Adverse
Effect or adversely affect in any material respect the ability of Parent,
Merger Sub and Cash Sub to consummate the transactions contemplated by this
Agreement.

                    6.09  Compliance with Laws and Orders.

                    (a) Parent and its Subsidiaries hold all permits, licenses,
variances, exemptions, orders and approvals (other than FCC Licenses) of all
Governmental and Regulatory Authorities necessary for the lawful conduct of the
Parent Station Business (the "Parent Permits"), except for failures to hold
such permits, licenses, variances, exemptions, orders and approvals which,
individually or in the aggregate, are not having and could not be reasonably
expected to have a Parent Material Adverse Effect.  Parent and its Subsidiaries
are in compliance with the terms of the Parent Permits, except failures so to
comply which, individually or in the aggregate, are not having and could not be
reasonably expected to have a Parent Material Adverse Effect.  Parent and its
Subsidiaries are not in violation of any Law or Order of any Governmental or
Regulatory Authority which relates to the Parent Station Business, except for
violations which, individually or in the aggregate, are not having and could
not be reasonably expected to have a Parent Material Adverse Effect.

                    (b)   Except as does not materially jeopardize the
operation by Parent of any of the Parent Stations to which FCC Licenses apply:
(i) to the knowledge of Parent, Parent is qualified to hold such FCC Licenses
or to control such FCC Licenses, as the case may be; (ii) Parent holds such FCC
Licenses; (iii) except as provided in Section 8.06 with respect to the
divestiture of certain assets described therein, Parent is not aware of any
facts or circumstances relating to Parent that would prevent the granting of
FCC Approval; (iv) each Parent Station is in material compliance with all FCC
Licenses held by it; and (v) there is not pending or, to the knowledge of
Parent, threatened any application, petition, objection or other pleading with
the FCC or other Governmental or Regulatory Authority which challenges the
validity of, or any rights of the holder under, any FCC License held by the
Parent Stations, except for rule making or similar proceedings of general
applicability to persons engaged in substantially the same business conducted
by the Parent Stations.

                    6.10  Material Contracts.  Section 6.10 of the Parent
Disclosure Letter sets forth a true, correct and complete list, as of the date
of this Agreement, of each Contract to which Parent or one of its Subsidiaries
is a party and which relate solely to the conduct of the Parent Station
Business (other than Contracts which (i) are not included in the Parent Station
Assumed Liabilities or (ii) are not included in the Parent Station Assets), but
only to the extent such contracts and agreements would be required to be
disclosed in an Annual Report on Form 10-K of the Parent Station Business if
the Parent Station Business was subject to the rules and regulations of the
Exchange Act (collectively, the "Material Parent Station Contracts").  Each of
the Material Parent Station Contracts is a binding agreement, enforceable in
accordance with its terms, of Parent or one of its Subsidiaries and, to the
knowledge of Parent, of each other party thereto; subject to the qualifications
that enforcement of the rights and remedies created





                                       35
<PAGE>   42
thereby is subject to: (A) bankruptcy, insolvency, reorganization, moratorium
and other laws of general application affecting the rights and remedies of
creditors and (B) general principles of equity (regardless of whether such
enforcement is considered in a proceeding in equity or at law), and none of
Parent or any of its Subsidiaries is in default in any material respect under
any of such Material Parent Station Contracts, nor does any condition exist
that with notice or lapse of time or both would constitute such a default.  To
the knowledge of Parent, no other party to any such Material Parent Station
Contract is in default in any material respect thereunder, nor does any
condition exist that with notice or lapse of time or both would constitute such
a default.

                    6.11  Employee Benefit Plans.

                    (a)  None of Parent or any Parent ERISA Affiliate sponsors,
maintains, has any obligation to contribute to, has liability under or is
otherwise a party to, any Parent Station Employee Benefit Plan, provided,
however, that any employment contract that is not a Parent Station Assumed
Liability shall not be required to be set forth on the Parent Disclosure
Letter.

                    (b)   To the knowledge of Parent, no prohibited transaction
within the meaning of Section 406 or 407 of ERISA, or Section 4975 of the Code
with respect to any Parent Station Employee Benefit Plan has occurred which,
individually or in the aggregate, is having or could be reasonably expected to
have a Parent Material Adverse Effect;

                    (c)   There is no outstanding liability (except for
premiums due) under Title IV of ERISA with respect to any Parent Station
Employee Benefit Plan which, individually or in the aggregate, is having or
could be reasonably expected to have a Parent Material Adverse Effect; and,
without limiting the foregoing, full payment has been made of all amounts which
Parent was required to have paid as a contribution to each Parent Station
Employee Benefit Plan as of the last day of the most recent fiscal year of each
of the Parent Station Employee Benefit Plans ended prior to the date of this
Agreement, respectively, and no Parent Station Employee Benefit Plan has
incurred any "accumulated funding deficiency" (as defined in Section 302 of
ERISA and Section 412 of the Code), whether or not waived, as of the last day
of the most recent fiscal year of such Parent Station Employee Benefit Plan
ended prior to the date of this Agreement which, individually or in the
aggregate, is having or could be reasonably expected to have a Parent Material
Adverse Effect;

                    (d)   With respect to employees of the Parent Station
Business, none of Parent or any Parent ERISA Affiliate has at any time (i) had
any obligation to contribute to any "multiemployer plan" (as defined in Section
3(37) of ERISA), or (ii) withdrawn in any complete or partial withdrawal from
any "multiemployer plan" (as defined in Section 3(37) of ERISA), with respect
to which there exists any unsatisfied obligations;

                    (e)   The value of accrued benefits under each of the
Parent Station Employee Benefit Plans which is subject to Title IV of ERISA,
based upon the actuarial assumptions used for funding purposes in the most
recent actuarial report prepared by such Parent Station





                                       36
<PAGE>   43
Employee Benefit Plan's actuary with respect to each such Parent Station
Employee Benefit Plan, did not, as of its latest valuation date, exceed the
then current value of the assets of such Parent Station Employee Benefit Plan;

                    (f)   Each of the Parent Station Employee Benefit Plans
which is intended to be "qualified" within the meaning of Section 401(a) of the
Code has been determined by the IRS to be so qualified and such determination
has not been modified, revoked or limited;

                    (g)   Each of the Parent Station Employee Benefit Plans is,
and its administration is and has been in all material respects in compliance
with all applicable laws and orders and prohibited transaction exemptions,
including, without limitation, the requirements of ERISA;

                    (h)   With respect to employees and former employees of the
Parent Station Business, none of Parent or any Parent ERISA Affiliate maintains
or is obligated to provide benefits under any life, medical or health plan
which provides benefits to retirees or other terminated employees other than
benefit continuation rights under the Consolidated Omnibus Reconciliation Act
of 1985, as amended; and there has been no violation of Section 4980B of the
Code or Sections 601 through 608 of ERISA with respect to any Parent Station
Employee Benefit Plan that individually or in the aggregate, is having or could
be reasonably expected to have a Parent Material Adverse Effect; and

                    (i)  Neither the execution and delivery of this Agreement
nor the consummation of the transactions contemplated hereby constitutes or
will constitute an event in respect of which a change in, or acceleration of,
benefits under any Parent Station Employee Benefit Plan will or may occur.

                    6.12  Labor Matters.  There is no material labor strike,
slowdown, work stoppage, lockout or other labor dispute in effect, or to the
knowledge of Parent threatened against or otherwise affecting the Parent
Station Business.  To the knowledge of Parent, there are no union
organizational efforts presently being made involving any of the unorganized
Parent Station Employees which in any such case or all such cases together
would have a Parent Material Adverse Effect.

                    6.13  Title to Parent Station Assets; Entire Business.
Pursuant to the Contribution, Parent will convey to the Company (or a Broadcast
Subsidiary) good title to all of the Parent Station Assets (except for
leasehold and licensed interests and except as contemplated by Section 8.15),
free and clear of any Liens, except for assets and properties disposed of in
the ordinary course of business without violation of this Agreement and
Permitted Liens.  Except as contemplated by Section 8.15, the Parent Station
Assets constitute all assets, properties and rights necessary to operate the
Parent Station Business in substantially the manner in which it is currently
being operated, except for the Excluded Cash, the Florida Station Assets, the
Missouri LMA, assets and properties disposed of in the ordinary course of
business without





                                       37
<PAGE>   44
violation of this Agreement and except for the services to be provided by
Parent pursuant to the services agreement referred to in Section 9.03(d).

                    6.14  Condition of Parent Station Assets.  All material
items of Parent Station Tangible Property included in the Parent Station Assets
are in good operating condition, normal wear and tear excepted.

                    6.15  Environmental Matters.  Except for such matters that
individually or in the aggregate would not have a Parent Material Adverse
Effect, and excluding all matters which are not related to the Parent Station
Business or the Parent Station Assets, to the knowledge of Parent:  (i) Parent
and its Subsidiaries have complied with all applicable Environmental Laws; (ii)
the properties currently owned or operated by Parent and its Subsidiaries
(including soils, groundwater, surface water, buildings or other structures)
are not contaminated with any Hazardous Substances; (iii) the properties
formerly owned or operated by Parent or its Subsidiaries were not contaminated
with Hazardous Substances during the period of ownership or operation by Parent
or any of its Subsidiaries; (iv) neither Parent nor any of its Subsidiaries is
subject to liability for any Hazardous Substance disposal or contamination on
any third party property; (v) neither Parent nor any of its Subsidiaries has
received any written notice, demand, letter, claim or request for information
alleging that Parent or any of its Subsidiaries may be in violation of or
liable under any Environmental Law; (vi) neither Parent nor any of its
Subsidiaries is subject to any orders, decrees, injunctions or other
arrangements with any Governmental or Regulatory Authority or is subject to any
indemnity or other agreement with any third party relating to liability under
any Environmental Law or relating to Hazardous Substances; (vii) none of the
properties of Parent or its Subsidiaries contains any underground storage
tanks, asbestos-containing material, lead-based products, or polychlorinated
biphenyls; and (viii) neither Parent nor any of its Subsidiaries has engaged in
any activities involving the generation, use, handling or disposal of any
Hazardous Substances.

                    6.16  Intangible Property.  Parent and its Subsidiaries own
or have rights to use all material items of Intangible Property used by Parent
or any such Subsidiary solely in the conduct of the Parent Station Business.
To the knowledge of Parent, such use does not conflict with any rights of
others with respect thereto, except for such conflicts that have not had and
would not have a Parent Material Adverse Effect.


                                  ARTICLE VII.

                   COVENANTS RELATING TO CONDUCT OF BUSINESS

                    7.01  Conduct of Business by Company.  At all times from
and after the date hereof until the Effective Time, the Company covenants and
agrees as to itself and its Subsidiaries that (except as expressly contemplated
or permitted by this Agreement or to the





                                       38
<PAGE>   45
extent that Parent shall otherwise consent in writing, which consent shall not
be unreasonably withheld):

                    (a)   The Company and its Subsidiaries shall conduct their
respective businesses only in, and the Company and such Subsidiaries shall not
take any action except in, the ordinary course consistent with past practice.

                    (b)   Without limiting the generality of paragraph (a) of
this Section, (i) the Company and its Subsidiaries shall use all commercially
reasonable efforts to preserve intact in all material respects their present
business organizations and reputation, to keep available the services of their
key officers and employees, to maintain their assets and properties in good
working order and condition, ordinary wear and tear excepted, to maintain
insurance on their tangible assets and businesses in such amounts and against
such risks and losses as are currently in effect, to preserve their
relationships with customers and suppliers and others having significant
business dealings with them and to comply in all material respects with all
Laws and Orders of all Governmental or Regulatory Authorities applicable to
them, and (ii) neither the Company nor any of its Subsidiaries shall:

                    (1)     amend or propose to amend its certificate or
         articles of incorporation or bylaws (or other comparable corporate
         charter documents), expect as contemplated by the Restated Charter;

                    (2)     (w) declare, set aside or pay any dividends on or
         make other distributions in respect of any of its capital stock,
         except for the declaration and payment of dividends by a wholly-owned
         Subsidiary solely to its parent corporation and except for the
         declaration and payment of regular cash dividends on the Existing
         Preferred Stock which are required to be declared and paid pursuant to
         the Company's Certificate of Incorporation as in effect on the date of
         this Agreement, (x) split, combine, reclassify or take similar action
         with respect to any of its capital stock or issue or authorize or
         propose the issuance of any other securities in respect of, in lieu of
         or in substitution for shares of its capital stock, except for the
         issuance by the Company of shares of Existing Series A Common Stock
         upon the conversion of the Existing Series B Common Stock or Existing
         Series C Common Stock pursuant to the Company's Certificate of
         Incorporation as in effect on the date of this Agreement, (y) adopt a
         plan of complete or partial liquidation or resolutions providing for
         or authorizing such liquidation or a dissolution, merger,
         consolidation, restructuring, recapitalization or other reorganization
         or (z) directly or indirectly redeem, repurchase or otherwise acquire
         any shares of its capital stock or any Option with respect thereto;

                    (3)     issue, deliver or sell, or authorize or propose the
         issuance, delivery or sale of, any shares of its capital stock or any
         Option with respect thereto other than the issuance by a wholly-owned
         Subsidiary of its capital stock to its parent corporation, or modify
         or amend any right of any holder of outstanding shares of capital
         stock or Options with respect thereto;





                                       39
<PAGE>   46
                    (4)     acquire (by merging or consolidating with, or by
         purchasing a substantial equity interest in or a substantial portion
         of the assets of, or by any other manner) any business or any
         corporation, partnership, association or other business organization
         or division thereof or otherwise acquire or agree to acquire any
         assets other than in the ordinary course of its business consistent
         with past practice which in each case involve an amount not exceeding
         $1,000,000;

                    (5)     other than dispositions in the ordinary course of
         its business consistent with past practice of assets which are not,
         individually or in the aggregate, material to the Company and its
         Subsidiaries taken as a whole, sell, lease, grant any security
         interest in or otherwise dispose of or encumber any of its assets or
         properties;

                    (6)     except to the extent required by applicable law and
         except to the extent necessary to cause the properties covered by the
         Gannett Exchange Transactions to comply with the policies and
         practices of the Company, (x) permit any material change in (A) any
         accounting or financial reporting practice or policy or any material
         pricing, marketing, purchasing, investment, inventory, credit,
         allowance or tax practice or policy or (B) any method of calculating
         any bad debt, contingency or other reserve for accounting, financial
         reporting or tax purposes or (y) make any material tax election or
         settle or compromise any material income tax liability with any
         Governmental or Regulatory Authority;

                    (7)     (x) incur any indebtedness for borrowed money or
         guarantee any such indebtedness other than borrowings in an aggregate
         principal amount (net of repayments) not exceeding $10,000,000 (and an
         additional $8,000,000 to the extent necessary in respect of the
         Company's obligation to develop a new facility for its KITV television
         station in Honolulu, Hawaii) pursuant to the Company's existing
         revolving credit facility, issue or sell any debt securities or
         warrants other rights to acquire any debt securities of the Company or
         any of its Subsidiaries, or guarantee any debt securities of another
         person or enter into any arrangement having the economic effect of any
         of the foregoing, or (y) voluntarily purchase, cancel, prepay or
         otherwise provide for a complete or partial discharge in advance of a
         scheduled repayment date with respect to, or waive any right under,
         any indebtedness for borrowed money other than repayments pursuant to
         the Company's existing revolving credit facility;

                    (8)     (x) enter into, adopt, amend in any material
         respect (except as may be required by applicable law) or terminate any
         Company Employee Benefit Plan or other agreement, arrangement, plan or
         policy between the Company or one of its Subsidiaries and one or more
         of its directors, officers or employees, (y) except for normal
         increases in the ordinary course of business consistent with past
         practice that, in the aggregate, do not result in a material increase
         in benefits or compensation expense to the Company and its
         Subsidiaries taken as a whole, increase in any manner the compensation
         or fringe benefits of any director, officer or employee or pay any
         benefit not required by any plan or arrangement in effect as of the
         date hereof, or (z) establish, adopt, enter into or amend in any
         material respect or take action to accelerate any rights or benefits
         under any





                                       40
<PAGE>   47
         collective bargaining agreement or any stock option, employee benefit
         plan, agreement or policy except as contemplated by this Agreement;

                    (9)     enter into any contract or amend or modify any
         existing contract, or engage in any new transaction with any affiliate
         of the Company or any of its Subsidiaries;

                    (10)  make any capital expenditures or commitments for
         additions to plant, property or equipment constituting capital assets
         (other than any capital expenditures pursuant to commitments made
         prior to the date of this Agreement) in an aggregate amount exceeding
         $4,000,000;

 (11)  make any change in the lines of business in which it participates or is
                                  engaged; or

                    (12)  enter into any contract, agreement, commitment or
                          arrangement to do or engage in any of the foregoing.

                    7.02  Conduct of Parent Station Business by Parent.  At all
times from and after the date hereof until the Effective Time, Parent covenants
and agrees as to itself and its Subsidiaries that (except as expressly
contemplated or permitted by this Agreement or to the extent that the Company
shall otherwise consent in writing, which consent shall not be unreasonably
withheld):

                    (a)   Parent shall conduct the Parent Station Business only
in, and shall not take any action with respect to the Parent Station Business
except in, the ordinary course consistent with past practice.

                    (b)   Without limiting the generality of paragraph (a) of
this Section, and except as contemplated by Section 8.15, (i) Parent and its
Subsidiaries shall use all commercially reasonable efforts to preserve intact
in all material respects the Parent Station Business' present business
organizations and reputation, to keep available the services of the Parent
Station Business' key officers and employees, to maintain the Parent Station
Assets in good working order and condition, ordinary wear and tear excepted, to
maintain insurance on the Parent Station Business in such amounts and against
such risks and losses as are currently in effect, to preserve the Parent
Station Business' relationships with customers and suppliers and others having
significant business dealings with the Parent Station Business and to comply in
all material respects with all Laws and Orders of all Governmental or
Regulatory Authorities applicable to the Parent Station Business and (ii)
Parent (but only insofar as it relates to Parent's conduct of the Parent
Station Business) and Merger Sub shall not:

                    (1)     issue, deliver or sell, or authorize or propose the
         issuance, delivery or sale of, any shares of capital stock of Merger
         Sub (except as contemplated herein) or any Option with respect thereto
         or modify or amend any right of any holder of outstanding shares of
         capital stock or Options with respect thereto;





                                       41
<PAGE>   48
                    (2)     cause the Parent Station Business to acquire (by
         merging or consolidating with, or by purchasing a substantial equity
         interest in or a substantial portion of the assets of, or by any other
         manner) any business or any corporation, partnership, association or
         other business organization or division thereof or otherwise acquire
         or agree to acquire any assets other than in the ordinary course of
         the Parent Station Business consistent with past practice which in
         each case involve an amount not exceeding $1,000,000;

                    (3)     other than dispositions in the ordinary course of
         its business consistent with past practice of assets which are not,
         individually or in the aggregate, material to the Parent Station
         Business, sell, lease, grant any security interest in or otherwise
         dispose of or encumber any of the Parent Station Assets, except in
         connection with the Bridge Debt, the Private Placement Debt or the
         Refinancing (as hereinafter defined);

                    (4)     except to the extent required by applicable law,
         (x) permit any material change in (A) any accounting or financial
         reporting practice or policy or any material pricing, marketing,
         purchasing, investment, inventory, credit, allowance or tax practice
         or policy (excluding from the foregoing the tax policies of Parent) or
         (B) any method of calculating any bad debt, contingency or other
         reserve for accounting, financial reporting or tax purposes (excluding
         from the foregoing the taxes of Parent) or (y) make any material tax
         election or settle or compromise any material income tax liability
         with any Governmental or Regulatory Authority (excluding from the
         foregoing the taxes of Parent);

                    (5)     cause Merger Sub to (x) incur any indebtedness for
         borrowed money or guarantee any such indebtedness, issue or sell any
         debt securities or warrants or other rights to acquire any debt
         securities, guarantee any debt securities of another person or enter
         into any arrangement having the economic effect of any of the
         foregoing; or (y) voluntarily purchase, cancel, prepay or otherwise
         provide for a complete or partial discharge in advance of a scheduled
         repayment date with respect to, or waive any right under, any
         indebtedness for borrowed money; except, in the case of clauses (x)
         and (y), in connection with the Bridge Debt, the Private Placement
         Debt or the Refinancing;

                    (6)   (x) with respect to Merger Sub, enter into, adopt,
         amend in any material respect (except as may be required by applicable
         law) or terminate any Parent Station Employee Benefit Plan or other
         agreement, arrangement, plan or policy between such entities and one
         or more of its directors, officers or employees, or (y) except for
         normal increases in the ordinary course of business consistent with
         past practice that, in the aggregate, do not result in a material
         increase in benefits or compensation expense to the Parent Station
         Business, increase in any manner the compensation or fringe benefits
         of any director, officer or employee of the Parent Station Business or
         pay any benefit to such persons not required by any plan or
         arrangement in effect as of the date hereof;





                                       42
<PAGE>   49
                    (7)     with respect to the Parent Station Business, enter
         into any contract or amend or modify any existing contract, or engage
         in a new transaction with any other business unit or division of
         Parent, any affiliate of Parent or any of its Subsidiaries;

                    (8)     make any capital expenditures or commitments for
         additions to plant, property or equipment constituting capital assets
         with respect to the Parent Station Business in an aggregate amount
         exceeding $10,000,000;

                    (9)     make any change in the lines of business in which
                            the Parent Station Business participates or is
                            engaged; or

                    (10)  enter into any contract, agreement, commitment or
         arrangement to do or engage in any of the foregoing (except as
         contemplated herein).


                                 ARTICLE VIII.

                             ADDITIONAL AGREEMENTS

                    8.01  No Solicitations.  Prior to the Effective Time, the
Company agrees that neither it nor any of its Subsidiaries or their respective
officers, directors, employees, agents, counsel, accountants, financial
advisors, investment bankers, consultants and other representatives
(collectively, "Representatives"), directly or indirectly, shall initiate,
solicit, encourage, accept or take any other action knowingly to facilitate,
any inquiries or the making of, or participate in any discussions or
negotiations regarding, any proposal or offer with respect to any direct or
indirect (i) acquisition or purchase of fifteen per cent (15%) or more of any
Existing Common Stock outstanding, (ii) acquisition or purchase of any equity
securities of any Material Subsidiary of the Company, (iii) acquisition or
purchase of all or any significant portion of the assets of the Company or any
Material Subsidiary or (iv) any merger, consolidation, business combination,
recapitalization, liquidation, dissolution or similar transaction involving the
Company or any of its Material Subsidiaries (any such proposal or offer being
hereinafter referred to as an "Acquisition Proposal"); provided, however, that
in response to an unsolicited Acquisition Proposal (x) the Company or its
Representatives may furnish or cause to be furnished information concerning the
Company and its Subsidiaries and their business, properties or assets to a
third party, (y) the Company or its Representatives may engage in discussions
or negotiations with a third party regarding such Acquisition Proposal, and (z)
the Company may take and disclose to its stockholders a position contemplated
by Rule 14e-2 under the Exchange Act or otherwise make public disclosures to
its stockholders that are required by law, but in each case referred to in the
foregoing clauses (x) and (y), only to the extent that the Board of Directors
of the Company shall determine in good faith on the basis of written advice
from outside counsel (who may be the Company's regularly retained outside
counsel) that such action is necessary in order for the Board of Directors to
act in a manner consistent with its fiduciary obligations to stockholders under
applicable law.  In the event that the Company or any of its Subsidiaries or
its or their Representatives receive from any Person an Acquisition Proposal,
the Company shall promptly advise, orally and in writing, such Person of the
terms of this Section





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<PAGE>   50
8.01, and (except to the extent that the Board of Directors shall determine in
good faith on basis of written advice from such outside counsel that to do
otherwise is necessary in order for the Board of Directors to act in a manner
consistent with its fiduciary obligations to stockholders under applicable law)
shall promptly advise Parent of such Acquisition Proposal and thereafter keep
Parent reasonably and promptly informed of all material facts and circumstances
relating to said Acquisition Proposal and the Company's actions relating
thereto.

                    8.02  Advice of Changes.

                    (a)  The Company shall confer on a regular and frequent
basis with Parent with respect to its business and operations and other matters
relevant to the Merger and the other transactions contemplated hereby, and
shall promptly advise Parent, orally and in writing, of any change or event,
including, without limitation, any complaint, investigation or hearing by any
Governmental or Regulatory Authority (or communication indicating the same may
be contemplated) or the institution or threat of litigation, having, or which,
insofar as can be reasonably foreseen, could have, a Company Material Adverse
Effect or a material adverse effect on the ability of the Company to consummate
the transactions contemplated hereby.

                    (b)     Parent shall confer on a regular and frequent basis
with the Company with respect to the Parent Station Business and other matters
relevant to the Merger and the other transactions contemplated hereby, and
shall promptly advise the Company, orally and in writing, of any change or
event, including, without limitation, any complaint, investigation or hearing
by any Governmental or Regulatory Authority (or communication indicating the
same may be contemplated) or the institution or threat of litigation, having,
or which, insofar as can be reasonably foreseen, could have, a Parent Material
Adverse Effect or a material adverse effect on the ability of Parent, Merger
Sub and Cash Sub to consummate the transactions contemplated hereby.

  8.03  Access to Information; Audited Financial Statements; Confidentiality.

                    (a)  Each of the Company and Parent shall, and shall cause
each of its respective Subsidiaries to, throughout the period from the date
hereof to the Effective Time, (i) provide the other party and its
Representatives with full access, upon reasonable prior notice and during
normal business hours, to all officers, employees, agents and accountants of
the Company or Parent, as the case may be, and its respective Subsidiaries and
their respective assets, properties, books and records (but in the case of
Parent and its Subsidiaries, limited to the Parent Station Business only), but
only to the extent that such access does not unreasonably interfere with the
business and operations of the Company or Parent, as the case may be, and its
respective Subsidiaries, and (ii) furnish promptly to such persons (x) a copy
of each report, statement, schedule and other document filed or received by the
Company or Parent, as the case may be, or any of its respective Subsidiaries
pursuant to the requirements of federal or state securities laws or filed with
any other Governmental or Regulatory Authority (but in the case of Parent, only
to the extent related to the Parent Station Business), (y) a copy of any
monthly financial reports and any "pacing" reports prepared by the Company or
Parent, as the case may





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<PAGE>   51
be (but in the case of Parent, only to the extent related to the Parent Station
Business), and (z) all other information and data (including, without
limitation, copies of Contracts, Company Employee Benefit Plans, as the case
may be, and other books and records) concerning the business and operations of
the Company or Parent, as the case may be, and its respective Subsidiaries (but
in the case of Parent and its Subsidiaries, limited to the Parent Station
Business only), as the other party or any of such other persons reasonably may
request.  No investigation pursuant to this paragraph or otherwise shall affect
any representation or warranty contained in this Agreement or any condition to
the obligations of the parties hereto.

                    (b)   On or prior to May 1, 1997 or as soon thereafter as
is reasonably practicable, (i) the Company shall deliver to Parent true,
correct and complete copies of the audited consolidated balance sheet of the
Company as of December 31, 1996 and the related audited consolidated statements
of operations, stockholder's equity and cash flows for the year then ended,
which shall be prepared in accordance with GAAP applied on a basis consistent
with the Company Financial Statements and pursuant to Regulation S-X under the
Securities Act and (ii) Parent shall deliver to the Company true, correct and
complete copies of the audited balance sheets of the Parent Station Business as
of December 31, 1995 and December 31, 1996 and the related audited statements
of operations, stockholder's equity and cash flows of the Parent Station
Business for the three years ended December 31, 1996, which shall be prepared
in accordance with GAAP applied on a basis consistent with the Parent Station
Financial Statements and pursuant to Regulation S-X under the Securities Act.

                    (c)  Each party and its respective Subsidiaries will hold,
and will use its best efforts to cause its and its Subsidiaries'
Representatives to hold, in strict confidence, unless compelled to disclose by
judicial or administrative process or by other requirements of applicable Laws
of Governmental or Regulatory Authorities (including, without limitation, in
connection with obtaining the necessary approvals of this Agreement or the
transactions contemplated hereby of Governmental or Regulatory Authorities),
all documents and information concerning the other party and its Subsidiaries
furnished to it by such other party or its Representatives in connection with
this Agreement or the transactions contemplated hereby, except to the extent
that such documents or information can be shown to have been (x) previously
known by the Company or Parent, as the case may be, or its respective
Subsidiaries or its or their Representatives, on a non-confidential basis, or
(y) in the public domain (either prior to or after the furnishing of such
documents or information hereunder) through no fault of the Company or Parent,
as the case may be, its respective Subsidiaries or its or their
Representatives.  In the event that this Agreement is terminated without the
transactions contemplated hereby having been consummated, upon the request of
the Company or Parent, as the case may be, the other party will, and will cause
its respective Subsidiaries or its or their Representatives to, promptly (and
in no event later than five (5) business days after such request) redeliver or
cause to be redelivered all copies of documents and information furnished by
the Company or Parent, as the case may be, its respective Subsidiaries or its
or their Representatives to such party and its Representatives in connection
with this Agreement or the transactions contemplated hereby and destroy or
cause to be destroyed all notes, memoranda, summaries, analyses, compilations
and other writings related thereto or based thereon prepared by the Company or
Parent, as the case may be, its respective Subsidiaries or its or their
Representatives.





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<PAGE>   52
                    8.04  Registration Statement.  The Company shall promptly
prepare (and Parent shall cooperate in the preparation of) and file with the
SEC on or prior to the forty-fifth day after the date of this Agreement or as
soon thereafter as is reasonably practicable a Registration Statement on Form
S-4 (the "Form S-4") under the Securities Act, with respect to the Surviving
Corporation Series A Common Stock issuable in the Merger, a portion of which
Registration Statement shall also serve as the proxy statement with respect to
the meeting of the stockholders of the Company in connection with the Merger
(as amended or supplemented from time to time, the "Proxy
Statement/Prospectus").  The Company will cause the Proxy Statement/Prospectus
and the Form S-4 to comply as to form in all material respects with the
applicable provisions of the Securities Act, the Exchange Act and the rules and
regulations thereunder.  The Company shall use commercially reasonable efforts,
and Parent will cooperate with the Company, to have the Form S-4 declared
effective by the SEC as promptly as practicable and to keep the Form S-4
effective as long as necessary to consummate the Merger.  The Company shall, as
promptly as practicable, provide copies of any written comments received from
the SEC with respect to the Form S-4 to Parent and advise Parent of any verbal
comments with respect to the Form S-4 received from the SEC.  The Company shall
use its best efforts to obtain, prior to the effective date of the Form S-4,
all necessary state securities law or "Blue Sky" permits or approvals required
to carry out the transactions contemplated by this Agreement.  Each of Parent
and the Company shall use all reasonable efforts to obtain "cold comfort"
letters from their respective independent certified public accountants, dated a
date within two Business Days before the date on which the Form S-4 shall
become effective, in form reasonably acceptable to the other party and
customary in form and substance for letters delivered by independent certified
public accountants in connection with registration statements similar to the
Form S-4.  The Company agrees that the Proxy Statement/Prospectus and each
amendment or supplement thereto at the time of mailing thereof and at the time
of the meeting of stockholders of the Company, or, in the case of the Form S-4
and each amendment or supplement thereto, at the time it is filed or becomes
effective, will not include an untrue statement of a material fact or omit to
state a material fact required to be stated therein or necessary to make the
statements therein, in light of the circumstances under which they were made,
not misleading; provided, however, that the foregoing shall not apply to the
extent that any such untrue statement of a material fact or omission to state a
material fact was made by the Company in reliance upon and in conformity with
written information concerning Parent or any of its Subsidiaries furnished to
the Company by Parent specifically for use in the Proxy Statement/Prospectus.
Parent agrees that the written information concerning Parent and its
Subsidiaries provided by it for inclusion in the Proxy Statement/Prospectus and
each amendment or supplement thereto, at the time of mailing thereof and at the
time of the meetings of stockholders of the Company, or, in the case of written
information concerning Parent and its Subsidiaries provided by Parent for
inclusion in the Form S-4 or any amendment or supplement thereto, at the time
it is filed or becomes effective, will not include an untrue statement of a
material fact or omit to state a material fact required to be stated therein or
necessary to make the statements therein, in light of the circumstances under
which they were made, not misleading.  No amendment or supplement to the Proxy
Statement/Prospectus will be made by the Company without the approval of
Parent.  The Company will advise Parent, promptly after receipt of notice
thereof, of the time when the Form S-4 has become effective or any supplement
or amendment has been filed, the issuance of any stop order, the suspension of
the qualification





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<PAGE>   53
of the Surviving Corporation Series A Common Stock issuable in connection with
the Merger for offering or sale in any jurisdiction, or any request by the SEC
for amendment of the Proxy Statement/Prospectus or the Form S-4 or comments
thereon and responses thereto or requests by the SEC for additional
information.

                    8.05  Approval of Stockholders and Board Recommendation.
The Company shall, through its Board of Directors, duly call, give notice of,
convene and hold a meeting of its stockholders (the "Company Stockholders'
Meeting") for the purpose of voting on the adoption of the Restated Charter and
the adoption of this Agreement and the transactions contemplated hereby as soon
as reasonably practicable after the date hereof, subject to the requirements of
Section 8.04 and applicable laws.  The Company shall use its reasonable efforts
to solicit from its stockholders proxies, and, except as provided in the last
sentence of this Section 8.05, shall take all other action necessary and
advisable, to secure the vote of stockholders required by applicable law to
obtain the approval for this Agreement.  Notwithstanding anything to the
contrary contained in this Agreement, the Company shall not, without the prior
written consent of Parent, establish or cause to be established a record date
for the Company's Stockholders' Meeting with respect to the Company Stockholder
Approval that is prior to the date that ATILP and TIP have converted all shares
of Existing Series C Common Stock held by them into shares of Existing Series A
Common Stock in order that ATILP and TIP may be eligible to vote for the
purposes of determining the Company Stockholder Approval, as contemplated by
the Voting Agreements.  The Board of Directors of the Company shall recommend
to its stockholders the adoption of the Restated Charter and the adoption of
this Agreement; provided, however, that such recommendation may not be made or
may be withdrawn, modified, or amended after the receipt by the Company of an
Acquisition Proposal to the extent the Board of Directors of the Company shall
determine, in good faith, upon written advice of outside counsel (who may be
the Company's regularly retained outside counsel), that such action is
necessary in order for the Board of Directors of the Company to act in a manner
which is consistent with its fiduciary obligations to stockholders under
applicable law.

                    8.06  Regulatory and Other Approvals.  Subject to the terms
and conditions of this Agreement and without limiting the provisions of
Sections 8.04 and 8.05, each of the Company and Parent will proceed diligently
and in good faith and will use all commercially reasonable efforts to do, or
cause to be done, all things necessary, proper or advisable to, as promptly as
practicable, (a) obtain all consents, approvals or actions of, make all filings
with and give all notices to Governmental or Regulatory Authorities or any
other public or private third parties required of Parent, the Company or any of
their Subsidiaries to consummate the Contribution and the Merger and the other
transactions contemplated hereby, and (b) provide such other information and
communications to such Governmental or Regulatory Authorities or other public
or private third parties as the other party or such Governmental or Regulatory
Authorities or other public or private third parties may reasonably request.
In addition to and not in limitation of the foregoing, (i) each of the parties
will (w) take promptly all actions necessary to make the filings required of
Parent, the Company and their affiliates under the Communications Act and the
FCC Regulations and to receive FCC Approval, (x) take promptly all actions
necessary to make the filings required of Parent and the Company or their
affiliates under the HSR Act in respect of the Contribution, the Merger and the
transactions





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<PAGE>   54
contemplated by the Voting Agreements, (y) comply at the earliest practicable
date with any request for additional information received by such party or its
affiliates from the FCC pursuant to the Communications Act or the FCC
Regulations, or from the Federal Trade Commission (the "FTC") or the Antitrust
Division of the Department of Justice (the "Antitrust Division") pursuant to
the HSR Act, and (z) cooperate with the other party (or ATILP and TIP, as the
case may be) in connection with such party's filings under the Communications
Act and the HSR Act and in connection with resolving any investigation or other
inquiry in respect of the Merger and the transactions contemplated by the
Voting Agreements and this Agreement commenced by either the FTC or the
Antitrust Division or state attorneys general.  The parties hereto recognize
and acknowledge that under applicable rules and regulations of the FCC, certain
assets currently held by, or attributable to, Parent, the Company or their
respective Subsidiaries cannot be held by, or be attributable to, the Company
(or the Surviving Corporation, as the case may be) or its Subsidiaries after
the Effective Time, unless appropriate waivers of such rules and regulations
are obtained.  Subject to the next sentence, the parties agree to seek
temporary waivers consistent with existing precedent (including commitments of
the Company (or the Surviving Corporation, as the case may be) and its
Subsidiaries to divest such assets or take such other actions as may be
required) in order to obtain the FCC Approval and to allow the consummation of
the Merger.  If necessary in order to obtain the FCC's approval of the
transactions contemplated hereby, the parties agree that the Company (or the
Surviving Corporation, as the case may be) and its Subsidiaries will agree to
divest of the following assets or take other appropriate action with respect to
such assets after the Effective Time:  WNAC-TV (Providence, Rhode Island) and
WDTN-TV (Dayton, Ohio); provided, however, that the agreement to divest of any
other assets or at any other time will require the prior approval of Parent and
the Company (or the Surviving Corporation, as the case may be).  Anything
contained herein to the contrary notwithstanding, in no event shall Parent or
any of its Subsidiaries be required to divest or take any other action with
respect to any assets, properties or businesses which are not included in the
Parent Station Assets or the Parent Station Business in order to obtain the
approvals of any Governmental or Regulatory Authorities or any other public or
private third parties for the Contribution, the Merger or the other
transactions contemplated thereby.  The parties also recognize that
applications for renewal of one or more of the FCC Licenses have been filed and
may need to be filed prior to the Closing Date.  Accordingly, each party hereby
agrees that it shall abide by the procedures established in Stockholders of
CBS, Inc., FCC 95-469 (rel. Nov. 22, 1995)   31-35 (or such other procedures
established by the FCC), for processing applications for transfer of control of
a licensee during the pendency of an application for renewal of a station
license.  The parties further agree that the pendency of any such renewal
application or applications, or the fact that the FCC grant of any renewal
application shall not have become final (i.e., no longer subject to
administrative or judicial review or reconsideration (a "Final Order")), shall
not be a cause for delaying the Closing except as provided in Section 9.01(d).
Without limiting the generality of the foregoing, the parties agree to use
their respective commercially reasonable efforts to prosecute any such
application for renewal of a FCC License, and Parent and the Company agree that
any interest that may be acquired in such license at Closing is subject to
whatever action the FCC may ultimately take with respect to the renewal
application.  Notwithstanding anything in this Agreement to the contrary, this
Section 8.06 shall survive the Closing until any order issued by the FCC with
respect to a renewal application pending, or granted but not yet final, as of
the Closing becomes a Final Order.





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<PAGE>   55
                    8.07  Tax Matters.  Each of the parties hereto shall report
the Contribution as a transaction satisfying the requirements of Section 351 of
the Code and shall comply with the tax reporting and record keeping
requirements of Section 1.351-3 of the Treasury Regulations promulgated under
the Code with respect to such transaction.  None of the parties hereto shall
take any action that would result in the Contribution failing to satisfy the
requirements of Section 351 of the Code.  The Company (or the Surviving
Corporation, as the case may be) shall report the Merger as a redemption under
the provisions of Section 302 of the Code with respect to those stockholders of
the Company who receive cash pursuant to the Merger.  None of the parties
hereto shall take any action or position inconsistent with such treatment as a
redemption.

                    8.08  Affiliate Letters; Resales.  At least 30 days prior
to the Closing Date, the Company shall deliver to Parent a list of names and
addresses of those persons who were, in the Company's reasonable judgment, at
the record date for the Company Stockholders' Meeting, "affiliates" (each such
person, an "Affiliate") of the Company within the meaning of Rule 145 of the
rules and regulations promulgated under the Securities Act.  The Company shall
use all reasonable efforts to deliver or cause to be delivered to Parent prior
to the Closing Date, from each of the Affiliates of the Company identified in
the foregoing list, an Affiliate Letter in the form attached hereto as Exhibit
8.08.  The Surviving Corporation shall be entitled to place legends as
specified in such Affiliate Letters on the certificates evidencing any
Surviving Corporation Series A Common Stock to be received by such Affiliates
pursuant to the terms of this Agreement, and to issue appropriate stop transfer
instructions to the transfer agent for the Surviving Corporation Series A
Stock, consistent with the terms of such Affiliate Letters.

                    As soon as practicable after the date of this Agreement,
the Company and Parent jointly shall prepare and submit to the SEC a request
for a "no-action letter" to the effect that the provisions of Rule 145(d) under
the Securities Act will not be applicable immediately after the Effective Time
to those persons who will receive shares of Existing Series A Common Stock and
Existing Series B Common Stock pursuant to the Liquidation Plans and who are
not otherwise Affiliates of the Company at the time of the Company
Stockholders' Meeting (the "Distributees").  In the event that a favorable
no-action letter is not given by the SEC, then as soon as practicable after the
Effective Time, the Surviving Corporation shall prepare and file with the SEC
and use its best efforts to keep effective a registration statement on Form S-3
covering the resale of any shares of Surviving Corporation Series A Common
Stock received by the Distributees in the Merger until the earlier of the first
anniversary of the Effective Time or until all such shares have been resold
pursuant thereto.

                    8.09   Governance.  After the Effective Time, (i) Parent
shall vote its shares of Surviving Corporation Series B Common Stock and use
its best efforts to take such actions to cause each of Messrs. Bob Marbut and
Blake Byrne to continue to be elected as directors of the Board of Directors of
the Surviving Corporation for so long as Mr. Marbut or Mr. Byrne, as the case
may be, are employed by the Surviving Corporation or any of the Surviving
Corporation's Subsidiaries, and (ii) for as long as Parent holds any shares of
Surviving Corporation Series B Common Stock and to the extent that Parent
during such time also holds any shares of Surviving Corporation Series A Common
Stock, Parent shall vote its shares of





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<PAGE>   56
Surviving Corporation Series A Common Stock with respect to the election of
directors only in the same proportion as the shares of Surviving Corporation
Series A Common Stock not held by Parent are so voted.

                    8.10  Directors' and Officers' Indemnification and
Insurance.

                    (a)   Except to the extent required by law, until the sixth
anniversary of the Effective Time, the Surviving Corporation will keep in
effect provisions in its Certificate of Incorporation and By-Laws providing for
exculpation of director and officer liability and its indemnification of
directors, officers, employees or agents of the Company or any of its
Subsidiaries (the "Indemnitees") which are no less favorable than such
provisions as in effect in the Company's Certificate of Incorporation and
By-Laws on the date hereof.

                    (b)   The Surviving Corporation shall, until the sixth
anniversary of the Effective Time, cause to be maintained in effect, to the
extent available, the policies of directors' and officers' liability insurance
maintained by the Company and its Subsidiaries as of the date hereof (or
policies of at least the same coverage and amounts containing terms that are no
less advantageous to the insured parties) with respect to claims arising from
facts or events that occurred on or prior to the Effective Time; provided,
however, that in no event shall the Surviving Corporation be obligated to
expend in order to maintain or procure insurance coverage pursuant to this
paragraph any amount per annum in excess of 200% of the aggregate premiums
currently paid by the Company and its Subsidiaries in 1997 (on an annualized
basis) for such purpose (the "Cap") (which 1997 annual premium the Company
represents and warrants to be approximately $292,200); and provided further,
that if equivalent coverage cannot be obtained, or can be obtained only by
paying an annual premium in excess of the Cap, the Surviving Corporation shall
only be required to obtain as much coverage as can be obtained by paying an
annual premium equal to the Cap.

                    (c)   The provisions of this Section 8.10 are intended to
be for the benefit of, and shall be enforceable by, each Indemnitee.

                    8.11  Expenses.  Except as set forth in Section 10.02, in
the event that the Merger is not consummated, all costs and expenses incurred
in connection with this Agreement and the transactions contemplated hereby
shall be paid by the party incurring such cost or expense except as expressly
provided herein and except that (a) the filing fee in connection with the HSR
Act filing, (b) the filing fee in connection with the filing of the Form S-4 or
Proxy Statement/Prospectus with the SEC, (c) the filing fees in connection with
necessary applications to the FCC and (d) the expenses incurred in connection
with printing and mailing the Form S-4 and the Proxy Statement/Prospectus,
shall be shared equally by the Company and Parent.  In the event that the
Merger is consummated, the Surviving Corporation shall bear or reimburse Parent
for all of the costs and expenses of Parent incurred in connection with this
Agreement and the transactions contemplated hereby, including but not limited
to Transfer Taxes, the fees and disbursements of counsel for Parent, fees and
disbursements for special accounting services provided by Parent's independent
outside accountants, fees and expenses of





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<PAGE>   57
J.P. Morgan & Co., Parent's financial advisor, and the costs and expenses set
forth in clauses (a) through (d) of the preceding sentence.

                    8.12  Brokers or Finders.  Each of Parent and the Company
represents, as to itself and its affiliates, that no agent, broker, investment
banker, financial advisor or other firm or person is or will be entitled to any
broker's or finder's fee or any other commission or similar fee in connection
with any of the transactions contemplated by this Agreement except Merrill
Lynch & Co., and Credit Suisse First Boston whose fees and expenses will be
paid by the Company and J.P. Morgan & Co., whose fees and expenses, except to
the extent otherwise provided in Section 8.11 above, will be paid by Parent and
each of Parent and the Company shall indemnify and hold the other harmless from
and against any and all claims, liabilities or obligations with respect to any
other such fee or commission or expenses related thereto asserted by any person
on the basis of any act or statement alleged to have been made by such party or
its affiliate.

                    8.13  Fulfillment of Conditions.  Subject to the terms and
conditions of this Agreement, each of Parent and the Company will use all
commercially reasonable efforts to take or cause to be taken all steps
necessary or desirable and proceed diligently and in good faith to satisfy each
condition to the other's obligations contained in this Agreement and to
consummate and make effective the transactions contemplated by this Agreement,
and neither Parent nor the Company will, nor will it permit any of its
Subsidiaries to, take or fail to take any action that could be reasonably
expected to result in the nonfulfillment of any such condition.

                    8.14  Indemnification.  If the Merger shall be consummated:

                    (a)   Parent will indemnify, defend and hold harmless the
Surviving Corporation, its Subsidiaries and their affiliates and their
respective directors, officers and employees from and against all losses,
liabilities (including punitive or exemplary damages, fines or penalties and
any interest thereon), expenses (including fees and disbursements of counsel
and expenses of investigation and defense), claims or other obligations of any
nature whatsoever (collectively, "Losses") which directly or indirectly arise
(i) out of any Parent Station Excluded Liabilities, (ii) with respect to or
otherwise in connection with any pension, welfare or other benefit plan
maintained or contributed to by Parent or any of its Subsidiaries (other than
the Company or any of its Subsidiaries) which arise under ERISA or the Code, by
virtue of the Company and its Subsidiaries being aggregated with Parent or any
of its other Subsidiaries for purposes of ERISA or the Code (including, without
limitation, under Section 414(b), (c), (m) or (o) of the Code or Section 4001
of ERISA) at any relevant time, or (iii) which result from any breach of, or
inaccuracy in, the representations and warranties contained in Section 6.13
(but only to the extent such representations and warranties survive the Merger
pursuant to Section 11.01).  Notwithstanding the preceding sentence, Parent
shall not be liable pursuant to this Section 8.14 for any Losses which are
recovered pursuant to any insurance policy.

                    (b)   The Surviving Corporation will, and will cause each
of its Subsidiaries to, indemnify, defend and hold harmless Parent, its
Subsidiaries (other than the Surviving





                                       51
<PAGE>   58
Corporation and its Subsidiaries) and their affiliates and their respective
directors, officers and employees from and against all Losses which directly or
indirectly arise (i) out of any Parent Station Assumed Liabilities, the Bridge
Debt or the Private Placement Debt, or (ii) with respect to or otherwise in
connection with any pension, welfare or other benefit plan maintained or
contributed to by the Company or any of its Subsidiaries which arise under
ERISA or the Code, by virtue of Parent and its other Subsidiaries being
aggregated with the Company and its Subsidiaries for purposes of ERISA or the
Code (including, without limitation, under Section 414(b), (c), (m) or (o) of
the Code or Section 4001 of ERISA) at any relevant time.

                    8.15  Cross-Ownership.  From and after the date hereof, if
(i) Parent or any of its respective Subsidiaries (other than the Company or any
of its Subsidiaries), on the one hand, or the Company or any of its
Subsidiaries, on the other hand (in each case a "Purchasing Party"), desires to
acquire or purchase (including any acquisition or purchase by way of merger or
consolidation) any television or radio broadcast stations, newspapers or any
other asset of any kind or nature and (ii) pursuant to any Law or Order, (x)
the party or any of such party's Subsidiaries not making such acquisition or
purchase (a "Non-Purchasing Party") would be required to divest or otherwise
dispose of any television or radio broadcast stations, newspapers or any other
assets of any kind or nature, or (y) divestiture of any of the Parent Stations
or Company Stations would be required prior to the Effective Time, then the
Purchasing Party shall not make such acquisition or purchase without the prior
written consent of the Non-Purchasing Party.

                    Notwithstanding the foregoing provisions of this Section
8.15, in the event that Parent acquires or agrees to acquire any asset and
reasonably believes that, pursuant to any Law or Order, Parent or the Surviving
Corporation, as the case may be, would be required to divest of the KMBC
(Kansas City, Missouri) television station, Parent may elect to take such
action and the Company consents to such action and waives any rights or
remedies it may have under this Agreement; provided that (i) if such action is
taken prior to the Effective Time, Parent shall substitute consideration of
Equivalent Value (as defined below) for KMBC in the form of one (or a
combination) of the following at the election of Parent: (x) another television
broadcasting station or stations; (y) cash; or (z) a reduced number of Company
Series B Common Stock or (ii) if such action is taken after the Effective Time,
Parent shall exchange a Qualifying Property for KMBC with the Surviving
Corporation in a like kind tax-free exchange transaction and, to the extent
that the estimated or actual 1997 broadcast cash flow of such Qualifying
Property is greater or less than $21.7 million, then, in the case of an excess,
the Surviving Corporation shall pay to Parent and, in the case of a deficiency,
Parent shall pay to the Surviving Corporation, at Parent's election (x) cash;
or (y) shares of Surviving Corporation Series B Common Stock having a value
equal to the Market Price on the date such shares are paid (or a combination of
the foregoing), equal to the Appraised Value of such excess or deficiency, as
the case may be.  If such substitution occurs before the Effective Time, each
share of Company Series B Common Stock which shall be used to reduce the number
of shares to be received by Parent pursuant to Section 2.03 of this Agreement
in accordance with the preceding sentence shall be deemed to have a value equal
to $26.50 and any substitute television broadcasting station or stations shall
be deemed to have such value as mutually agreed upon by Parent and the Company
(it being





                                       52
<PAGE>   59
agreed that unless such mutual agreement is reached, Parent may not so
substitute a television broadcasting station).


                                  ARTICLE IX.

                                   CONDITIONS

                    9.01  Conditions to Each Party's Obligation to Effect the
Contribution and the Merger.  The respective obligation of each party to effect
the Contribution and the Merger is subject to the fulfillment, at or prior to
the Closing, of each of the following conditions:

                    (a)           Stockholder Approval.  The Restated Charter,
this Agreement and transactions contemplated hereby shall have been approved
and adopted by the requisite vote of the stockholders of the Company under the
DGCL, the Company's Certificate of Incorporation and any other governing
instruments.

                    (b)           Form S-4.  The Form S-4 shall have become
effective and shall be effective at the Effective Time, and no stop order
suspending effectiveness of the Form S-4 shall have been issued, no action,
suit, proceeding or investigation by the SEC to suspend the effectiveness
thereof shall have been initiated and be continuing, or, to the knowledge of
Parent or the Company, threatened, and all necessary approvals under state
securities laws relating to the issuance or trading of the Surviving
Corporation Series A Common Stock to be issued in connection with the Merger
shall have been received.

                    (c)           HSR Act.  Any waiting period (and any
extension thereof) applicable to the consummation of the Merger under the HSR
Act shall have expired or been terminated.

                    (d)           FCC Approval.  FCC Approval shall have been
obtained, notwithstanding that any such order or orders may not have yet become
a Final Order, except that if one or more pre-grant objections shall have been
filed with respect to the filings or applications required by Section 8.06
hereof, the FCC Approval shall have become a Final Order.  In either case the
FCC Approval shall have been obtained without the imposition of any condition
or restriction that (i) would require the divestiture of any Parent Stations or
Company Stations other than those expressly contemplated by Section 8.06 or
(ii) would reasonably be expected to have a Parent Material Adverse Effect, a
material adverse effect on Parent and its Subsidiaries, taken as a whole (it
being understood and agreed that the divestiture of any assets of Parent or any
of its Subsidiaries other than those expressly contemplated by Section 8.06
shall be deemed to be such a material adverse effect), a Company Material
Adverse Effect, or a material adverse effect on the Surviving Corporation and
its Subsidiaries, taken as a whole, following the Effective Time.





                                       53
<PAGE>   60
                    (e)           No Injunctions or Restraints.  No court of
competent jurisdiction or other competent Governmental or Regulatory Authority
shall have enacted, issued, promulgated, enforced or entered any Law or Order
(whether temporary, preliminary or permanent) which is then in effect and has
the effect of making illegal or otherwise restricting, preventing or
prohibiting consummation of the Merger or the other transactions contemplated
by this Agreement.

                    (f)           Additional Governmental and Regulatory
Consents and Approvals.  Other than FCC Approval and the filing of the Restated
Charter and the Certificate of Merger, all consents, approvals and actions of,
filings with and notices to any Governmental or Regulatory Authority of Parent,
the Company or any of their respective Subsidiaries to consummate the
Contribution, the Merger and the other transactions contemplated hereby, the
failure of which to be obtained or taken could be reasonably expected to have a
material adverse effect on Parent and its Subsidiaries, taken as a whole, or on
the Company and its Subsidiaries, taken as a whole, or on the Surviving
Corporation and its Subsidiaries, taken as a whole, following the Effective
Time or on the ability of Parent, Merger Sub, Cash Sub or the Company to
consummate the transactions contemplated hereby, shall have been obtained.

                    (g)           NASDAQ Listing.  The Surviving Corporation
Series A Common Stock to be issued in connection with the Merger shall have
been approved for quotation in the NASDAQ National Market System.

                    (h)           Financing.  The Company shall have obtained
financing (the "Refinancing") on terms reasonably satisfactory to each of
Parent and the Company in an amount sufficient for the following purposes: (i)
to enable the Company to refinance immediately after the Effective Time the
Private Placement Debt (to the extent such refinancing is required by the
holders thereof); (ii) to provide the Company with the funds required to
refinance immediately after the Effective Time the Bridge Debt (to the extent
such refinancing is required by the holders thereof); (iii) to enable the
Company to redeem its 9-3/4% Senior Subordinated Notes immediately after the
Effective Time if required by the holders thereof; and (iv) to enable the
Company to refinance its $65,000,000 revolving credit facility under that
certain Credit Agreement dated January 31, 1997 between the Company and the
lenders named therein.

                    (i)           Management and TV Option Contracts.  Parent
and the Company shall have executed and delivered a management contract and a
television station option contract substantially on the terms attached hereto
as Exhibit 9.01(i).

                    9.02  Conditions to Obligation of Parent, Merger Sub and
Cash Sub to Effect the Contribution and the Merger.  The obligation of Parent,
Merger Sub and Cash Sub to effect the Contribution and the Merger is further
subject to the fulfillment, at or prior to the Closing, of each of the
following additional conditions (all or any of which may be waived in whole or
in part by Parent, Merger Sub and Cash Sub in their sole discretion):

                    (a)   Representations and Warranties.  Each of the
representations and warranties made by the Company in this Agreement shall be
true and correct in all material





                                       54
<PAGE>   61
respects as of the Closing Date as though made on and as of the Closing Date
or, in the case of representations and warranties made as of a specified date
earlier than the Closing Date, on and as of such earlier date, and the Company
shall have delivered to Parent a certificate, dated the Closing Date and
executed on behalf of the Company by its Chairman of the Board, President or
any Vice President, to such effect.

                    (b)   Performance of Obligations.  The Company shall have
performed and complied with, in all material respects, each agreement, covenant
and obligation required by this Agreement to be so performed or complied with
by the Company at or prior to the Closing, and the Company shall have delivered
to Parent a certificate, dated the Closing Date and executed on behalf of the
Company by its Chairman of the Board, President or any Vice President, to such
effect.

                    (c)   Dissenters' Rights.  The period for execution and
perfection of statutory appraisal rights available in connection with the
Merger described in Section 3.06 shall have expired and such appraisal rights
shall have been exercised and perfected by the holders of shares of capital
stock of any class or series of the Company holding not more than 5% of the
outstanding common stock of any class or series of the Company (treating, for
this purpose, each share of the Company's Series A Preferred Stock, $.01 par
value, and Series B Preferred Stock, $.01 par value, as having been converted
into a number of shares of the Company's common stock equal to $1,000 divided
by (x) the Cash Consideration (in the case of the Series A Preferred Stock) or
(y) $35 (in the case of the Series B Preferred Stock).

                    (d)   Opinions of Counsel.  Parent shall have received the
opinion of Rogers & Wells, counsel to Parent, and the opinion of Locke Purnell
Rain Harrell, counsel to the Company, dated the date of the Proxy
Statement/Prospectus and the Closing Date, to the effect that the Contribution
will be treated as a transaction governed by Section 351 of the Code.

                    (e)   Material Third Party Consents.    All consents and
approvals from third parties to the contracts and agreements set forth in
Section 9.02(e) of the Company Disclosure Letter and Section 9.03(e) of the
Parent Disclosure Letter to consummate the Contribution, the Merger and the
other transactions contemplated hereby shall have been obtained.

                    (f)   Tax Sharing Agreement.  Parent and the Company shall
have executed and delivered a Tax Sharing Agreement substantially in the form
attached hereto as Exhibit 9.02(f).

                    (g)   License Agreement.  Parent and the Company shall have
executed and delivered a License Agreement substantially in the form attached
hereto as Exhibit 9.02(g).

                    (h)   Affiliate Letters and Management Transfer Restriction
Agreements.  Each of the Affiliates referred to in Section 8.08 shall have
executed and delivered to the Company an Affiliate Letter referred to therein,
and each of the persons listed on Exhibit 9.02(h)(A) shall have executed and
delivered a transfer restriction agreement substantially in the form attached
hereto as Exhibit 9.02(h)(B).





                                       55
<PAGE>   62
                    (i)   Radio Facilities Lease.  The Company or certain
Broadcast Subsidiaries, as the case may be, shall have executed and delivered
to Parent, on the terms attached hereto as Exhibit 9.01(i) leases in respect of
real property owned by the Surviving Corporation or certain Broadcast
Subsidiaries, as the case may be, pursuant to which Parent shall lease premises
for Parent's radio broadcast stations.

                    (j)   Conveyancing Documents.  The Company shall have
executed and delivered to Parent the Assignment and Assumption Agreement
referred to in Section 9.03(c) below.

                    (k)   Financing.  Cash Sub shall have obtained financing on
terms reasonably satisfactory to Parent for the Bridge Debt and shall have
received the proceeds thereof.

                    9.03  Conditions to Obligation of the Company to Effect the
Merger.  The obligation of the Company to effect the Merger is further subject
to the fulfillment, at or prior to the Closing, of each of the following
additional conditions (all or any of which may be waived in whole or in part by
the Company in its sole discretion):

                    (a)   Representations and Warranties.  Each of the
representations and warranties made by Parent in this Agreement shall be true
and correct in all material respects as of the Closing Date as though made on
and as of the Closing Date or, in the case of representations and warranties
made as of a specified date earlier than the Closing Date, on and as of such
earlier date, and Parent shall have delivered to the Company a certificate,
dated the Closing Date and executed on its behalf by its Chairman of the Board,
President or any Vice President to such effect.

                    (b)   Performance of Obligations.  Parent, Merger Sub and
Cash Sub shall have performed and complied with, in all material respects, each
agreement, covenant and obligation required by this Agreement to be so
performed or complied with by Parent, Merger Sub and Cash Sub at or prior to
the Closing, and Parent, Merger Sub and Cash Sub shall each have delivered to
the Company a certificate, dated the Closing Date and executed on its behalf by
its Chairman of the Board, President or any Vice President to such effect.

                    (c)   Conveyancing Documents.  Parent shall have executed
and delivered to the Company an Assignment and Assumption Agreement and a Bill
of Sale effecting the transfer to the Company of the Parent Station Assets and
the assumption by the Company of the Parent Station Assumed Liabilities in form
reasonably satisfactory to the Company, and such further instruments of
transfer in forms customary for such transactions in the jurisdictions in which
such properties are located as may be reasonably requested by the Company in
order to complete the transfer of the Parent Station Assets to the Company.

                    (d)   Services Agreement.  Parent shall have executed and
delivered to the Company a services agreement on terms to be mutually agreed
upon by the parties thereto, pursuant to which Parent shall provide to the
Surviving Corporation, at fair market value, certain services currently
provided by Parent to the Parent Station Business.





                                       56
<PAGE>   63
                    (e)   Material Third Party Consents.  All consents and
approvals from third parties to the Material Parent Station Contracts set forth
in Section 9.03(e) of the Parent Disclosure Letter to consummate the
Contribution, the Merger and the other transactions contemplated hereby shall
have been obtained.


                                   ARTICLE X.

                       TERMINATION, AMENDMENT AND WAIVER

                    10.01         Termination.

                    (a)   This Agreement may be terminated and the Merger may
be abandoned at any time prior to the Effective Time, before or after the
adoption and approval of this Agreement by the stockholders of the Company
referred to in Section 9.01(a), by the mutual consent of Parent and the
Company.

                    (b)   This Agreement may be terminated and the Merger may
be abandoned by action of the Board of Directors of either Parent or the
Company if (i) the Merger shall not have been consummated by December 31, 1997,
or (ii) the approval of the Company's stockholders required by Section 9.01(a)
shall not have been obtained at a meeting duly convened therefor or at any
adjournment thereof, or (iii) a Governmental or Regulatory Authority of
competent jurisdiction shall have issued an order, decree or ruling or taken
any other action permanently restraining, enjoining or otherwise prohibiting
the transactions contemplated by this Agreement and such order, decree, ruling
or other action shall have become final and non-appealable; provided, however,
that the party seeking to terminate this Agreement pursuant to this clause
(iii) shall have used all reasonable efforts to remove such order, decree or
ruling; and provided further, in the case of a termination pursuant to clause
(i) above, that the terminating party shall not have breached in any material
respect its obligations under this Agreement in any manner that shall have
proximately contributed to the failure to consummate the Merger by December 31,
1997.  Notwithstanding the foregoing, the Company's ability to terminate this
Agreement pursuant to this Section 10.01(b) is conditioned upon the prior
payment by the Company of any amounts owed by it pursuant to Section 10.02.

                    (c)   This Agreement may be terminated and the Merger may
be abandoned at any time prior to the Effective Time before or after the
adoption and approval by the stockholders of the Company referred to in Section
9.01(a), by action of the Board of Directors of the Company, if (i) in the
exercise of its good faith judgment as to fiduciary duties to its stockholders
imposed by law, on the basis of written advice given by outside counsel (who
may be the Company's regularly retained outside counsel), the Board of
Directors of the Company shall have approved an Acquisition Proposal or shall
have recommended an Acquisition Proposal to the Company's stockholders;
provided, however, that the Company shall notify Parent promptly of its
intention to terminate this Agreement or enter into a definitive agreement with
respect to any Acquisition Proposal, but in no event shall such notice be given
less than 48 hours prior to the public announcement of the Company's
termination of this Agreement; or (ii) there





                                       57
<PAGE>   64
has been a breach by Parent of any representation or warranty contained in this
Agreement which would have or would be reasonably likely to have a Parent
Material Adverse Effect; or (iii) there has been a material breach of any of
the covenants or agreements set forth in this Agreement on the part of Parent,
Merger Sub or Cash Sub which breach is not curable or, if curable, is not cured
within 30 days after written notice of such breach is given by the Company to
Parent.  Notwithstanding the foregoing, the Company's ability to terminate this
Agreement pursuant to this Section 10.01(c) is conditioned upon the prior
payment by the Company of any amounts owed by it pursuant to Section 10.02.

                    (d)   This Agreement may be terminated and the Merger may
be abandoned at any time prior to the Effective Time, by action of the Board of
Directors of Parent, if (i) the Board of Directors of the Company shall have
withdrawn or modified in a manner materially adverse to Parent its approval or
recommendation of this Agreement or the Merger or shall have approved an
Acquisition Proposal or shall have recommended an Acquisition Proposal to the
Company's stockholders, or (ii) there has been a breach by the Company of any
representation or warranty contained in this Agreement which would have or
would be reasonably likely to have a Company Material Adverse Effect, or (iii)
there has been a material breach of any of the covenants or agreements set
forth in this Agreement on the part of the Company, which breach is not
curable, or, if curable, is not cured within 30 days after written notice of
such breach is given by Parent to the Company.

                    10.02         Effect of Termination and Abandonment.

                    (a)   In the event that any person shall have made an
Acquisition Proposal and thereafter (i) this Agreement is terminated pursuant
to Section 10.01(c)(i) or Section 10.01(d)(i) or (ii) this Agreement is
terminated pursuant to Sections 10.01(b)(i) (but in case of a termination
pursuant to Section 10.01(b)(i), only if any of the conditions set forth in
Sections 9.01(h), 9.01(i), 9.02(f), 9.02(g), 9.02(i), 9.03(d), and 9.03(e)
shall have failed to be satisfied and such failure shall have proximately
contributed to the failure to consummate the Merger by December 31, 1997),
10.01(b)(ii), 10.01(b)(iii) (except if the Governmental or Regulatory Authority
referred to in Section 10.01(b)(iii) shall be the FCC, the FTC or the Antitrust
Division), 10.01(d)(ii) or 10.01(d)(iii) and, in the case of this clause (ii)
only, a definitive agreement with respect to such Acquisition Proposal is
executed, or the transaction contemplated by such Acquisition Proposal is
consummated, within eighteen (18) months after such termination, then the
Company shall pay Parent a fee of Fifteen Million Eight Hundred Fifty Thousand
Dollars ($15,850,000), which amount shall be payable by wire transfer of same
day funds either on the date contemplated in the last sentence of Section
10.01(b) or (c) if applicable or, otherwise, within two business days after
such amount becomes due.  The Company acknowledges that the agreements
contained in this Section 10.02 are an integral part of the transactions
contemplated in this Agreement, and that, without these agreements, Parent
would not enter into this Agreement; accordingly, if the Company fails to
promptly pay the amount due pursuant to this Section 10.02, and, in order to
obtain such payment, Parent commences a suit which results in a judgment
against the Company for the fee set forth in this Section 10.02, the Company
shall pay Parent its costs and expenses (including attorneys' fees) in
connection with such suit, together with interest on the amount of the fee at
the rate of 12% per annum.





                                       58
<PAGE>   65
                    (b)   In the event of termination of this Agreement and the
abandonment of the Merger pursuant to Section 10.01, all obligations of the
parties hereto shall terminate, except the obligations of the parties pursuant
to this Section 10.02 and Sections 8.03(c) and 8.11 which shall survive such
termination and remain in effect.  Moreover, in the event of termination of
this Agreement pursuant to Section 10.01, nothing herein shall prejudice the
ability of the non-breaching party from seeking damages from any other party
for any willful breach of this Agreement, including without limitation,
attorneys' fees and the right to pursue any remedy at law or in equity.

                    10.03         Amendment.  This Agreement may be amended,
supplemented or modified at any time prior to the Effective Time, whether prior
to or after adoption of this Agreement at the Company Stockholders' Meeting,
but after such adoption only to the extent permitted by applicable law.  No
such amendment, supplement or modification shall be effective unless set forth
in a written instrument duly executed by or on behalf of each party hereto.

                    10.04         Waiver.  At any time prior to the Effective
Time any party hereto may to the extent permitted by applicable law (i) extend
the time for the performance of any of the obligations or other acts of the
other parties hereto, (ii) waive any inaccuracies in the representations and
warranties of the other parties hereto contained herein or in any document
delivered pursuant hereto or (iii) waive compliance with any of the covenants,
agreements or conditions of the other parties hereto contained herein.  No such
extension or waiver shall be effective unless set forth in a written instrument
duly executed by or on behalf of the party extending the time of performance or
waiving any such inaccuracy or non-compliance.  No waiver by any party of any
term or condition of this Agreement, in any one or more instances, shall be
deemed to be or construed as a waiver of the same or any other term or
condition of this Agreement on any future occasion.

                                  ARTICLE XI.

                               GENERAL PROVISIONS

                    11.01         Non-Survival of Representations, Warranties,
Covenants and Agreements.  The representations, warranties, covenants and
agreements contained in this Agreement or in any instrument delivered pursuant
to this Agreement shall not survive the Merger but shall terminate at the
Effective Time, except for (i) the covenants and agreements contained in
Articles II, III and IV and in Sections 8.06 (to the extent expressly set forth
in Section 8.06), 8.07, 8.09, 8.10, 8.11, 8.12, 8.14 and 8.15 which shall
survive the Merger, and (ii) the representations and warranties contained in
Section 6.13 which shall survive for a period of eighteen (18) months after the
Merger.





                                       59
<PAGE>   66
                    11.02         Certain Definitions.  As used in this
Agreement, the following terms have the following meanings unless the context
otherwise requires:

                    "Acquisition Proposal" has the meaning ascribed to it in
Section 8.01.

                    "Affiliate" has the meaning ascribed to it in Section 8.08.

                    "Amendment Time" has the meaning ascribed to it in Section
2.01.

                    "Antitrust Division" has the meaning ascribed to it in
Section 8.06.

                    "Appraisal Procedure" means the following procedure for
determining the Appraised Value.  The parties shall appoint an Appraiser
(defined below) mutually satisfactory to them who shall determine the Appraised
Value, which determination shall be final and binding on the parties.  If the
parties are unable to agree on a mutually acceptable Appraiser within 10 days,
the Appraised Value shall be determined by a panel of three Appraisers, one of
whom shall be appointed by Parent, another by the Company (or the Surviving
Corporation) and the third of whom shall be appointed by the other two
Appraisers, or, if such two Appraisers are unable to agree on a third Appraiser
within 15 days, by the American Arbitration Association (or its successor);
provided, however, that, if either party shall not have appointed its Appraiser
within 15 days, the Appraised Value shall be determined solely by the Appraiser
selected by the other party.  The Appraiser or Appraisers appointed pursuant to
the foregoing procedure shall be instructed to determine the Appraised Value
within 30 days after such appointment, and such determination shall be final
and binding on the parties.  If three Appraisers are appointed, the valuation
of the Appraiser that shall differ most from the second highest determination
of all three Appraisers shall be excluded, the remaining two determinations
shall be averaged and such average shall constitute the determination of the
Appraisers.  In the event that a single Appraiser is appointed, the fees and
expenses of such Appraiser shall be shared equally by the parties.  In the
event that three Appraisers are appointed, each party shall pay the fees and
expenses of its own Appraiser and the fees and expenses of the third Appraiser
shall be shared equally by the parties.

                    "Appraised Value" shall mean fair market value, determined
by reference to the fair market value for television broadcast stations in
private market transactions as determined, (i) by mutual agreement between
Parent and the Surviving Corporation (by action of its independent directors)
or (ii) if Parent and the Surviving Corporation shall fail to so agree within
thirty (30) days after Parent's election to substitute Qualifying Property, by
the Appraisal Procedure.

                    "Appraiser" means an independent nationally recognized
investment banking firm or a firm having experience or specializing in
valuations of television broadcast businesses.

                    "ATILP" has the meaning ascribed to it in the recitals to
this Agreement.





                                       60
<PAGE>   67
                     "ATILP Liquidation Plan" has the meaning ascribed to it in
the recitals to this Agreement.

                    "ATP" has the meaning ascribed to it in the recitals to
this Agreement.

                    "Bridge Debt" means indebtedness of Cash Sub in the
aggregate principal amount of $200 million for the purposes of consummating the
transactions contemplated by this Agreement.

                     "Broadcast Subsidiaries" has the meaning ascribed to it in
the recitals to this Agreement.

                    "Business Day" means a day other than Saturday, Sunday or
any day on which banks located in the State of New York are authorized or
obligated to close.

                    "Cap" has the meaning ascribed to it in Section 8.10(b).

                     "Cash Consideration" has the meaning ascribed to it in
Section 3.01(c)(ii).

                     "Cash Conversion Number" has the meaning ascribed to it in
Section 3.03(a).

                    "Cash Election" has the meaning ascribed to it in Section
3.02(a)(i).

                    "Cash Election Shares" has the meaning ascribed to it in
Section 3.03(b).

                     "Cash Proration Factor" has the meaning ascribed to it in
Section 3.03(b)(i).

                    "Certificates" has the meaning ascribed to it in Section
3.04(c).

                    "Certificate of Merger" has the meaning ascribed to it in
Section 1.02.

                    "Closing" has the meaning ascribed to it in Section 1.03.

                    "Closing Date" has the meaning ascribed to it in Section
1.03.

                    "Code" has the meaning ascribed to it in the recitals to
this Agreement.

                    "Communications Act" has the meaning ascribed to it in
Section 5.04(b).

                    "Company Disclosure Letter" has the meaning ascribed to it
in Article V.

                    "Company Employee Benefit Plan" means any Plan entered
into, established, maintained, contributed to or required to be contributed to
by the Company or any Company ERISA Affiliate providing benefits to employees,
former employees, independent contractors,





                                       61
<PAGE>   68
former independent contractors of the Company or any Company ERISA Affiliate,
or their dependents or beneficiaries.

                    "Company ERISA Affiliate" means an entity required (at any
relevant time) to be aggregated with the Company under Sections 414(b), (c),
(m) or (o) of the Code or Section 4001 of ERISA.

                    "Company Financial Statements" has the meaning ascribed to 
it in Section 5.05(a).

                    "Company Material Adverse Effect" has the meaning ascribed 
to it in Section 5.01.

                    "Company Option" has the meaning ascribed to it in Section
3.01(e).

                    "Company Permits" has the meaning ascribed to it in Section
5.09(a).

                     "Company Preferred Stock" means the Series A Preferred
Stock and the Series B Preferred Stock.

                    "Company SEC Reports" has the meaning ascribed to it in
Section 5.05(a).

                    "Company Series A Common Stock" means the Series A Common
Stock, $.01 par value, of the Company authorized pursuant to the Restated
Charter.

                    "Company Series B Common Stock" means the Series B Common
Stock, $.01 par value, of the Company authorized pursuant to the Restated
Charter.

                    "Company Series A Preferred Stock" means the Series A
Preferred Stock, $.01 par value, of the Company authorized pursuant to the
Restated Charter.

                    "Company Series B Preferred Stock" means the Series B
Preferred Stock, $.01 par value, of the Company authorized pursuant to the
Restated Charter.

                    "Company Stockholder Approval" has the meaning ascribed to 
it in Section 5.03.

                    "Company Stockholders' Meeting" has the meaning ascribed to 
it in Section 8.05.

                    "Constituent Corporations" has the meaning ascribed to it
in Section 1.01.

                    "Contracts" has the meaning ascribed to it in Section
5.04(a).

                    "Contributed Cash" has the meaning ascribed to it in
Section 2.02(a).





                                       62
<PAGE>   69
                    "Contribution" has the meaning ascribed to it in Section
2.02(a).

                    "DGCL" has the meaning ascribed to it in Section 1.01.

                    "Dissenting Share" has the meaning ascribed to it in
Section 3.06(i).

                    "Effective Time" has the meaning ascribed to it in Section
1.02.

                    "Electing Optionholders" means Bob Marbut, Blake Byrne,
Ibra Morales and Harry Hawks.

                    "Election" has the meaning ascribed to it in Section
3.02(a).

                    "Election Date" has the meaning ascribed to it in Section
3.02(e).

                    "Election Deadline" has the meaning ascribed to it in
Section 3.02(f).

                    "Environmental Law" means any federal, state, local or
foreign law, regulation, treaty, order, decree, permit, authorization, policy,
opinion, common law or agency requirement relating to: (A) the protection,
investigation or restoration of the environment, health and safety, or natural
resources; (B) the handling, use, presence, disposal, release or threatened
release of any chemical substance or waste; or (C) noise, odor, wetlands,
pollution, contamination or any injury or threat of injury to persons or
property.

                    "Equivalent Value" shall mean consideration which equals
Two Hundred Twenty-Five Million Dollars ($225,000,000) in the aggregate.

                     "ERISA" means the Employee Retirement Income Security Act
of 1974, as amended.

                    "Exchange Act" has the meaning ascribed to it in Section
5.04(b).

                    "Exchange Agent" has the meaning ascribed to it in Section
3.02(c).

                    "Excluded Cash" has the meaning ascribed to it in Section
2.02(b)(i).

                    "Existing Common Stock" means the Existing Series A Common
Stock, the Existing Series B Common Stock and the Existing Series C Common
Stock.

                    "Existing Preferred Stock" means the Existing Series A
Preferred Stock and the Existing Series B Preferred Stock.

                    "Existing Series A Common Stock" has the meaning ascribed
to it in the recitals to this Agreement.





                                       63
<PAGE>   70
                    "Existing Series B Common Stock" has the meaning ascribed
to it in the recitals to this Agreement.

                    "Existing Series C Common Stock" has the meaning ascribed
to it in the recitals to this Agreement.

                    "Existing Series A Preferred Stock" means the Series A
Preferred Stock, par value $.01 per share, of the Company as of the date of
this Agreement.

                    "Existing Series B Preferred Stock" has the meaning
ascribed to it in the recitals to this Agreement.

                    "FCC" means the Federal Communications Commission.

                    "FCC Approval" has the meaning ascribed to it in Section
5.04(b).

                    "FCC Licenses" means, with respect to any person, all
licenses, permits and other authorizations of the FCC that such person is
required to hold in connection with the operation of its business.

                    "FCC Regulations" has the meaning ascribed to it in Section
5.04(b).

                    "Final Order" has the meaning ascribed to it in Section
8.06.

                     "Florida Station Assets" has the meaning ascribed to it in
Section 2.02(b)(v).

                    "Form of Election" has the meaning ascribed to it in
Section 3.02(d).

                    "Form S-4" has the meaning ascribed to it in Section 8.04.

                    "FTC" has the meaning ascribed to it in Section 8.06.

                    "GAAP" has the meaning ascribed to it in Section 4.01(a).

                    "Gannett Exchange Transactions" means the transactions set
forth in that certain Asset Exchange Agreement dated November 20, 1996 among
certain Subsidiaries of Gannett Co., Inc. and certain Subsidiaries of the
Company, as such agreement is in effect on the date hereof.

                     "Governmental or Regulatory Authority" has the meaning
ascribed to it in Section 5.04(a).

                    "Hazardous Substance" means any substance that is: (A)
listed, classified or regulated in any concentration pursuant to any
Environmental Law; (B) any petroleum product or by-product, asbestos-containing
material, lead-containing paint or plumbing, polychlorinated





                                       64
<PAGE>   71
biphenyls, radioactive materials or radon; or (C) any other substance which may
be the subject of regulatory action by any Governmental or Regulatory Authority
pursuant to any Environmental Law.

                    "Hearst Broadcasting Productions" means a unit of Parent's
WCVB division engaged in the production of programming for cable networks and
broadcast stations.

                    "Holder Representatives" has the meaning ascribed to it in 
Section 3.02(g).

                    "HSR Act" has the meaning ascribed to it in Section
5.04(b).

                    "Indemnities" has the meaning ascribed to it in Section
8.11(a).

                    "Intangible Property" has the meaning ascribed to it in 
Section 2.02(a)(ix).

                    "IRS" means the United States Internal Revenue Service.

                    "knowledge" means, with respect to the Company or Parent
(or any of their respective Subsidiaries), to the knowledge of the executive
officers and directors of the Company or Parent, as the case may be.

                    "Laws" has the meaning ascribed to it in Section 5.04(a).

                    "Lien" has the meaning ascribed to it in Section 5.02(b).

                    "Liquidation Plans" means, collectively, the ATILP
Liquidation Plan, the TIP Liquidation Plan, the ATP Liquidation Plan and the
ATIGP Liquidation Plan.

                    "Losses" has the meaning ascribed to it in Section 8.14.

                    "Market Price" means as of the date of determination the
average of the closing sales prices of the Surviving Corporation Series A
Common Stock as reported by NASDAQ for the 15 consecutive trading days
preceding the fifth trading day prior to such determination date.

                    "Material Parent Station Contracts" has the meaning
ascribed to it in Section 6.10.

                    "Material Subsidiary" means any direct or indirect
"Significant Subsidiary" of the Company as that term is defined in Rule 405 of
the rules and regulations promulgated under the Securities Act, or any
Subsidiary of the Company that either owns or operates a Company Station or
holds an FCC License.

                    "Merger" has the meaning ascribed to it in the recitals to
this Agreement.

                     "Merger Sub Common Stock" has the meaning ascribed to it in
Section 3.01(a).





                                       65
<PAGE>   72
                    "Missouri LMA" has the meaning ascribed to it in Section 
2.02(b)(vi).

                    "Mixed Consideration" has the meaning ascribed to it in 
Section 3.01(c)(iii).

                    "Mixed Election" has the meaning ascribed to it in Section 
3.02(a)(iii).

                    "Mixed Election Cash Shares" has the meaning ascribed to it 
in Section 3.03(b).

                    "Mixed Election Shares" has the meaning ascribed to it in
Section 3.03(b).

                    "Mixed Election Stock Shares" has the meaning ascribed to 
it in Section 3.03(c).

                    "Mixed Option Cash Shares" has the meaning ascribed to it in
Section 3.03(b).

                    "Mixed Option Stock Shares" has the meaning ascribed to it 
in Section 3.03(c).

                    "NASDAQ" means the National Association of Securities 
Dealers Automated Quotation System.

                    "Non-Electing Company Common Shares" has the meaning
ascribed to it in Section 3.03(h).

                    "Non-Purchasing Party" has the meaning ascribed to it in 
Section 8.15.

                    "Option Cash" has the meaning ascribed to it in Section 
3.01(e)(iii).

                    "Option Cash Difference" has the meaning ascribed to it in 
Section 3.07.

                    "Option Cash Election" has the meaning ascribed to it in 
Section 3.02(b)(ii).

                    "Option Cash Shares" has the meaning ascribed to it in 
Section 3.03(b).

                    "Option Election" has the meaning ascribed to it in Section 
3.02(b).

                    "Option Election Form" has the meaning ascribed to it in
Section 3.02(d).

                    "Option Mixed Consideration" has the meaning ascribed to it
in Section 3.01(e)(iv).

                    "Option Mixed Election" has the meaning ascribed to it in 
Section 3.02(b)(iv).

                    "Option Rollover" has the meaning ascribed to it in Section 
3.01(e)(i).





                                       66
<PAGE>   73
                    "Option Stock" has the meaning ascribed to it in Section
3.01(e)(ii).

                    "Option Stock Shares" has the meaning ascribed to it in
Section 3.03(c).

                    "Options" has the meaning ascribed to it in Section
5.02(a).

                    "Orders" has the meaning ascribed to it in Section 5.04(a).

                    "Parent Adjustment Amount" has the meaning ascribed to it in
Section 4.01(b).

                    "Parent Disclosure Letter" has the meaning ascribed to it
in Article VI.

                    "Parent ERISA Affiliate" means an entity required to be
aggregated (at any relevant time) with Parent under Sections 414(b), (c), (m)
or (o) of the Code or Section 4001 of ERISA.

                    "Parent Material Adverse Effect" has the meaning ascribed 
to it in Section 6.01.

                    "Parent Permits" has the meaning ascribed to it in Section
6.09(a).

                    "Parent Station Assets" has the meaning ascribed to it in
Section 2.02(a).

                    "Parent Station Assumed Liabilities" has the meaning
ascribed to it in Section 2.02(c).

                    "Parent Station Balance Sheet" has the meaning ascribed to 
it in Section 4.01(a).

                    "Parent Station Business" has the meaning ascribed to it in 
Section 2.02(a).

                    "Parent Station Contracts" has the meaning ascribed to it 
in Section 2.02(a)(iv).

                    "Parent Station Employees" has the meaning ascribed to it 
in Section 2.02(f).

                    "Parent Station Employee Benefit Plan" means any Plan
entered into, established, maintained, contributed to or required to be
contributed to by Parent or any Parent ERISA Affiliate providing benefits to
employees, former employees, independent contractors, former independent
contractors of the Parent Station Business or their dependents or
beneficiaries.

                    "Parent Station Excluded Assets" has the meaning ascribed
to it in Section 2.02(b).





                                       67
<PAGE>   74
                    "Parent Station Excluded Liabilities" has the meaning 
ascribed to it in Section 2.02(d).

                    "Parent Station Financial Statements" has the meaning
ascribed to it in Section 6.05.

                    "Parent Station Leases" has the meaning ascribed to it in 
Section 2.02(a)(iii).

                    "Parent Station Net Assets" means an amount equal to (i)
the total current assets of the Parent Station Business, but only to the extent
included in the Parent Station Assets, less (ii) the total current liabilities
of the Parent Station Business, but only to the extent included in the Parent
Station Assumed Liabilities.

                    "Parent Station Permits" has the meaning ascribed to it in 
Section 2.02(a)(v).

                    "Parent Station Statement of Net Assets" has the meaning 
ascribed to it in Section 4.01(a).

                    "Parent Station Tangible Property" has the meaning ascribed 
to it in Section 2.02(a)(i).

                    "Per Share Amount" has the meaning ascribed to it in
Section 3.01(f).

                    "Permitted Liens" means, with respect to any asset or
property, (i) statutory liens for current taxes or assessments (A) not yet due
and payable or delinquent or (B) being contested in good faith and, in respect
of which adequate reserves have been established in accordance with GAAP; (ii)
mechanics', carriers', workers', repairers' and other similar liens arising or
incurred in the ordinary course of business relating to obligations not yet due
and payable; (iii) exceptions that would be shown by surveys or personal
inspection of such property that do not individually or in the aggregate
materially adversely affect the ability to use the particular property involved
as currently used; (iv) terms and conditions of any leases with respect to such
asset or property; (v) such easements, restrictions, encumbrances or other
matters which are due to zoning and subdivision laws and regulations that do
not individually or in the aggregate materially adversely affect the ability to
use the particular property as currently used; (vi) such defects in title,
easements, restrictions, encumbrances or other matters which do not have a
Company Material Adverse Effect or a Parent Material Adverse Effect, as the
case may be.

                    "Plan" means any employment, bonus, incentive compensation,
collective bargaining, deferred compensation, pension, profit sharing,
retirement, stock purchase, stock option, stock ownership, stock appreciation
rights, phantom stock, leave of absence, layoff, vacation, day or dependent
care, legal services, cafeteria, life, health, medical, accident, disability,
workmen's compensation or other insurance, severance, separation, termination,
change of control or other benefit plan, agreement, practice, policy or
arrangement of any kind,





                                       68
<PAGE>   75
whether written or oral, including, but not limited to any "employee benefit
plan" within the meaning of Section 3(3) of ERISA.

                    "Private Placement Debt" means the indebtedness of Parent
under Parent's 7.87% Series A Senior Notes due 2001, 8.01% Series B Senior
Notes due 2002, and Series C Senior Notes due 2003, which indebtedness shall
not exceed in the aggregate Two Hundred Seventy-Five Million Dollars
($275,000,000).

                    "Pro Forma Financial Statements" has the meaning ascribed
to it in Section 5.05(b).

                    "Proxy Statement/Prospectus" has the meaning ascribed to it 
in Section 8.04.

                    "Purchasing Party" has the meaning ascribed to it in
Section 8.15.

                    "Qualifying Property" shall mean one or more television
broadcast stations having estimated or actual 1997 broadcast cash flow equal to
at least Nineteen Million Five Hundred Thousand Dollars ($19,500,000) and not
more than Thirty-Two Million Five Hundred Thousand Dollars ($32,500,000).

                    "Radio Assets" has the meaning ascribed to it in Section
2.02(b)(iii).

                    "Refinancing" has the meaning ascribed to it in Section
9.01(h).

                    "Registration Rights Agreement" has the meaning ascribed to
it in the recitals to this Agreement.

                    "Representatives" has the meaning ascribed to it in Section
8.01.

                    "Restated Charter" has the meaning ascribed to it in the
recitals to this Agreement.

                    "SEC" has the meaning ascribed to it in Section 5.04(b).

                    "Secretary of State" has the meaning ascribed to it in
Section 1.02.

                    "Securities Act" has the meaning ascribed to it in Section
5.04(b).

                    "Series A Common Stock" has the meaning ascribed to it in 
the recitals to this Agreement.

                    "Series A Preferred Stock means the Series A Preferred
Stock, par value $.01 per share, of the Company.





                                       69
<PAGE>   76
                    "Series B Common Stock" means the Series B Common Stock,
par value $.01 per share, of the Company.

                    "Series B Preferred Stock" means the Series B Preferred
Stock, par value $.01 per share, of the Company.

                    "Series C Common Stock" has the meaning ascribed to it in 
the recitals to this Agreement.

                    "Stock Conversion Number" has the meaning ascribed to it in 
Section 3.03(a).

                    "Stock Contribution" has the meaning ascribed to it in
Section 3.01(c)(i).

                    "Stock Election" has the meaning ascribed to it in Section
3.02(a)(ii).

                    "Stock Election Shares" has the meaning ascribed to it in
Section 3.03(c).

                    "Stock Proration Factor" has the meaning ascribed to it in 
Section 3.03(c)(i).

                    "Subsidiary" has the meaning ascribed to it in Section
5.01.

                    "Surviving Corporation" has the meaning ascribed to it in
Section 1.01.

                    "Surviving Corporation Options" has the meaning ascribed to 
it in Section 3.01(e)(i).

                    "Surviving Corporation Series A Common Stock" has the
meaning ascribed to it in Section 3.01(c)(i).

                    "Surviving Corporation Series A Preferred Stock" has the
meaning ascribed to it in Section 3.01(d).

                    "Surviving Corporation Series B Common Stock" has the
meaning ascribed to it in Section 3.01(a).

                    "Surviving Corporation Series B Preferred Stock" has the
meaning ascribed to it in Section 3.01(d).

                    "Taxes" has the meaning ascribed to it in Section
2.02(b)(iv).

                    "Tax Refund" has the meaning ascribed to it in Section
2.02(b)(iv).

                    "TIP" has the meaning ascribed to it in the recitals to
this Agreement.

                    "TIP Liquidation Plan" has the meaning ascribed to it in 
the recitals to this Agreement.





                                       70
<PAGE>   77
                    "Transfer Taxes" means all sales, use, transfer, real
property transfer, recording, gains and other similar taxes and fees arising
out of or in connection with the transactions effected pursuant to this
Agreement.

                    "Unaudited 1996 Financial Statements" has the meaning 
ascribed to it in Section 5.05(a).

                    "Voting Agreements" has the meaning ascribed to it in the
recitals to this Agreement.

                    11.03         Notices.  All notices, requests and other
communications hereunder must be in writing and will be deemed to have been
duly given only if delivered personally or by facsimile transmission or mailed
(first class postage prepaid) to the parties at the following addresses or
facsimile numbers:

                    If to Parent or Merger Sub, to:

                    The Hearst Corporation
                    959 Eighth Avenue
                    New York, New York  10010
                    Telephone No.:  (212) 649-2000
                    Facsimile No.:  (212) 649-2035
                    Attn:  Victor F. Ganzi

                    with a copy to:

                    Rogers & Wells
                    200 Park Avenue
                    New York, New York 10166
                    Telephone No.:  (212) 878-8000
                    Facsimile No.:  (212) 878-8375
                    Attn:  Steven A. Hobbs, Esq.

                    If to the Company, to:

                    Argyle Television, Inc.
                    200 Concord Plaza, Suite 700
                    San Antonio, Texas  78216
                    Telephone No.:  (210) 828-1700
                    Facsimile No.:  (210) 828-7300
                    Attn:  Dean H. Blythe





                                       71
<PAGE>   78
                    with a copy to:

                    Locke Purnell Rain Harrell
                    2200 Ross Avenue, Suite 2200
                    Dallas, Texas  75201
                    Telephone No.: (214) 740-8000
                    Facsimile No.: (214) 740-8800
                    Attn: Guy Kerr, Esq.

All such notices, requests and other communications will (i) if delivered
personally to the address as provided in this Section, be deemed given upon
delivery, (ii) if delivered by facsimile transmission to the facsimile number
as provided in this Section, be deemed given upon receipt, and (iii) if
delivered by mail in the manner described above to the address as provided in
this Section, be deemed given upon receipt (in each case regardless of whether
such notice, request or other communication is received by any other person to
whom a copy of such notice is to be delivered pursuant to this Section).  Any
party from time to time may change its address, facsimile number or other
information for the purpose of notices to that party by giving notice
specifying such change to the other parties hereto.

                    11.04         Entire Agreement.  This Agreement, including
the exhibits, schedules and any other documents referenced herein, supersedes
all prior discussions and agreements among the parties hereto with respect to
the subject matter hereof and, together with the Parent Disclosure Letter and
the Company Disclosure Letter, contains the sole and entire agreement among the
parties hereto with respect to the subject matter hereof.

                    11.05         Public Announcements.  Except as otherwise
required by law or the rules of any applicable securities exchange or national
market system, so long as this Agreement is in effect, Parent and the Company
will not, and will not permit any of their respective Subsidiaries and their
Representatives to, issue or cause the publication of any press release or make
any other public announcement with respect to the transactions contemplated by
this Agreement without the consent of the other party, which consent shall not
be unreasonably withheld.  Parent and the Company will cooperate with each
other in the development and distribution of all press releases and other
public announcements with respect to this Agreement and the transactions
contemplated hereby, and will furnish the other with drafts of any such
releases and announcements as far in advance as practicable.

                    11.06         No Third Party Beneficiary.  The terms and
provisions of this Agreement are intended solely for the benefit of each party
hereto and their respective successors or permitted assigns, and except as
provided in Section 8.09, 8.10 and 8.14 (which are intended to be for the
benefit of the persons entitled to therein, and may be enforced by any of such
persons), it is not the intention of the parties to confer third-party
beneficiary rights upon any other person.





                                       72
<PAGE>   79
                    11.07         No Assignment; Binding Effect.  Neither this
Agreement nor any right, interest or obligation hereunder may be assigned by
any party hereto without the prior written consent of the other parties hereto
and any attempt to do so will be void.

                    11.08         Headings.  The headings used in this
Agreement have been inserted for convenience of reference only and do not
define or limit the provisions hereof.

                    11.09         Invalid Provisions.  If any provision of this
Agreement is held to be illegal, invalid or unenforceable under any present or
future law, and if the rights or obligations of any party hereto under this
Agreement will not be materially and adversely affected thereby, (i) such
provision will be fully severable, (ii) this Agreement will be construed and
enforced as if such illegal, invalid or unenforceable provision had never
comprised a part hereof, (iii) the remaining provisions of this Agreement will
remain in full force and effect and will not be affected by the legal, invalid
or unenforceable provision or by its severance herefrom and (iv) in lieu of
such illegal, invalid or unenforceable provision, there will be added
automatically as a part of this Agreement a legal, valid and enforceable
provision as similar in terms to such illegal, invalid or unenforceable
provision as may be possible.

                    11.10         Governing Law.  This Agreement shall be
governed by and construed in accordance with the laws of the State of Delaware
applicable to a contract executed and performed in such State without giving
effect to the conflicts of laws principles thereof.

                    11.11         Counterparts.  This Agreement may be executed
in any number of counterparts, each of which will be deemed an original, but
all of which together will constitute one and the same instrument.





                                       73
<PAGE>   80
                    IN WITNESS WHEREOF, each party hereto has caused this
Agreement to be signed by its officer thereunto duly authorized as of the date
first above written.

                                           
                                           
                                       THE HEARST CORPORATION



                                       By:  /s/  VICTOR F. GANZI
                                          -------------------------------------
                                          Name:  Victor F. Ganzi
                                          Title: Executive Vice President


                                       HAT MERGER SUB, INC.



                                       By:  /s/ JONATHAN E. THACHERAY
                                          -------------------------------------
                                          Name:  Jonathan E. Thacheray
                                          Title: President


                                       HAT CONTRIBUTION SUB, INC.


                                       By:  /s/ JONATHAN E. THACHERAY
                                          -------------------------------------
                                          Name:  Jonathan E. Thacheray
                                          Title: President


                                       ARGYLE TELEVISION, INC.



                                       By:  /s/ BOB MARBUT
                                          -------------------------------------
                                          Name:  Bob Marbut
                                          Title: Chairman and C.E.O.





                                       74
<PAGE>   81





                                                                       Exhibit A


               AMENDED AND RESTATED CERTIFICATE OF INCORPORATION

                                       OF

                            ARGYLE TELEVISION, INC.


                           Under Sections 242 and 245
                                     of the
                        Delaware General Corporation Law


         Argyle Television, Inc., a corporation organized and existing under
the laws of the State of Delaware (the "Corporation"), hereby certifies as
follows:

                 First:  The name of the Corporation is Argyle Television, Inc.

                 Second:  The Corporation was originally incorporated under the
         name of Argyle Television Holding II, Inc., and its original
         Certificate of Incorporation was filed with the Secretary of State of
         Delaware on the fifth day of August, 1994.

                 Third:  Pursuant to Sections 242 and 245 of the Delaware
         General Corporation Law, this Amended and Restated Certificate of
         Incorporation restates, integrates, and further amends the provisions
         of the current Amended and Restated Certificate of Incorporation of
         the Corporation.

                 Fourth:  The further amendment and restatement of the Amended
         and Restated Certificate of Incorporation have been approved by the
         Corporation's Board of Directors and have been duly adopted by its
         stockholders in accordance with the provisions of Sections 242 and 245
         of the Delaware General Corporation Law.

                 Fifth:  The text of the Amended and Restated Certificate of
         Incorporation of the Corporation is further amended and restated to
         read in its entirety as follows:
<PAGE>   82
               AMENDED AND RESTATED CERTIFICATE OF INCORPORATION
                                       OF
                            ARGYLE TELEVISION, INC.

                                  ARTICLE ONE

                                      NAME

             The name of the Corporation is Argyle Television, Inc.

                                  ARTICLE TWO

                                REGISTERED AGENT

                          The address of the Corporation's registered office in
                 Delaware is 1209 Orange Street, City of Wilmington, County of
                 New Castle, Delaware 19801.  The name of the Corporation's
                 registered agent at such address is The Corporation Trust
                 Company.

                                 ARTICLE THREE

                                    PURPOSE

                          The purpose of the Corporation is to engage in any
                 lawful act or activity for which corporations may be organized
                 under the Delaware General Corporation Law.

                                  ARTICLE FOUR

                                 CAPITAL STOCK

                          The aggregate number of shares of stock that the
                 Corporation shall have authority to issue is 201 million.  Two
                 hundred million of such shares shall be of the par value of
                 $.01 per share, shall be of the same class and shall be
                 designated as "Common Stock," and one million of such shares
                 shall be of the par value of $.01 per share, shall be of the
                 same class and shall be designated as "Preferred Stock."

                          Section 1.  Common Stock

                                  A.       Authorized Shares

                                  1.       Of the 200 million authorized shares
                          of Common Stock, 100 million shares shall be
                          designated as Series A Common Stock (the



                                       -2-
<PAGE>   83
                          "Series A Common Stock") and 100 million shares shall
                          be designated as Series B Common Stock (the "Series B
                          Common Stock").

                                  2.       At the time at which this Amended
                          and Restated Certificate of Incorporation shall
                          become effective, all shares of Common Stock
                          previously designated as "Series B Common Stock" or
                          "Series C Common Stock" which are then issued or
                          outstanding automatically shall be reclassified as
                          and changed into an equal number of shares of Series
                          A Common Stock without any action by the holders
                          thereof.  Any such holder of a certificate
                          representing shares of Series B Common Stock or
                          Series C Common Stock which are so changed and
                          reclassified may surrender such certificate to the
                          Corporation and receive in exchange therefor a new
                          certificate representing an equal number of shares of
                          Series A Common Stock.  Any such certificates that
                          formerly represented shares of Series B Common Stock
                          or Series C Common Stock and that have not been so
                          exchanged shall be deemed to represent the same
                          number of shares of Series A Common Stock.

                                  B.       Voting Rights

                                  1.       Each share of the Series A Common
                          Stock and the Series B Common Stock issued and
                          outstanding shall entitle the holder thereof to one
                          vote on all matters submitted to a vote of
                          stockholders.

                                  2.       Except as otherwise provided below,
                          the issued and outstanding shares of Series A Common
                          Stock and Series B Common Stock shall vote together
                          as a single class on all matters submitted to a vote
                          of stockholders, with each such issued and
                          outstanding share of Series A Common Stock and Series
                          B Common Stock entitling the holder thereof to one
                          vote on all such matters.  With respect to any
                          election of directors by the stockholders, subject to
                          the provisions of ARTICLE FIVE below, (i) the holders
                          of the shares of Series A Common Stock shall be
                          entitled to vote separately as a class in order to
                          elect two directors (the "Series A Directors") and
                          (ii) the holders of the shares of Series B Common
                          Stock shall be entitled to vote separately as a class
                          in order to elect the number of directors that
                          represents the balance of the Board of Directors;
                          provided, however, that such number shall not be less
                          than the number of directors that will constitute a
                          majority of the Board of Directors (the "Series B
                          Directors").  For example, if the Board of Directors
                          consists of seven members, then the holders of the
                          shares of Series B Common Stock shall be entitled to
                          vote separately as a class in order to elect five 
                          directors, and the holders of the shares of Series A
                          Common Stock




                                      -3-
<PAGE>   84
                          shall be entitled to vote separately as a class in
                          order to elect the remaining two directors.  The
                          designation of directors as the initial Series A
                          Directors and Series B Directors, respectively, as of
                          the time this Amended and Restated Certificate of
                          Incorporation shall become effective shall be as set
                          forth in that certain Agreement and Plan of Merger
                          dated March 26, 1997 (the "Merger Agreement"), among
                          The Hearst Corporation, HAT Merger Sub, Inc., HAT
                          Contributor Sub, Inc. and the Corporation.  The
                          directors may only be removed for cause by the holders
                          of all Common Stock voting together as a class.  If no
                          shares of Series A Common Stock are issued and
                          outstanding at any given time, then, upon any election
                          of directors by the stockholders, the holders of
                          shares of Series B Common Stock shall elect all of the
                          Corporation's directors. Conversely, if no shares of
                          Series B Common Stock are issued and outstanding at
                          any given time, then, assuming the FCC Approvals
                          required under Subsection I below have been obtained,
                          upon any election of directors by the stockholders,
                          the holders of shares of Series A Common Stock will
                          elect all of the Corporation's directors.

                                  3.       Except as provided in Subsection B.2
                          above, each series of Common Stock issued and
                          outstanding shall entitle the holders thereof to vote
                          separately as a class only with respect to (i)
                          amendments to this Amended and Restated Certificate
                          of Incorporation that alter or change the powers,
                          preferences, or special rights of their respective
                          series so as to affect them adversely, and (ii) such
                          other matters as require class votes under the
                          Delaware General Corporation Law.

                                  C.       Dividends

                                  1.       If and when dividends on the Series
                          A or Series B Common Stock are declared and payable
                          from time to time by the Board of Directors, whether
                          payable in cash, in property, or in shares of stock
                          of the Corporation, the holders of Series A or Series
                          B Common Stock shall be entitled to share equally, on
                          a per share basis, in such dividends, subject to the
                          limitations described in this Subsection C.1 below.
                          If dividends are declared that are payable in shares
                          of Series A or Series B Common Stock, such dividends
                          shall be payable at the same rate on all series of
                          Common Stock and (i) the dividends payable on shares
                          of Series A Common Stock shall be payable only in
                          Series A Common Stock; and (ii) the dividends payable
                          on shares of Series B Common Stock shall be payable
                          only in Series B Common Stock.  If the Corporation
                          shall in any manner split, divide, or combine the
                          outstanding shares of Series A or Series B Common
                          Stock, the





                                      -4-
<PAGE>   85
                          outstanding shares of the other such series of Common
                          Stock shall be proportionally split, divided, or
                          combined in the same manner and on the same basis as
                          the outstanding shares of Series A or Series B Common
                          Stock, as the case may be, that have been split,
                          divided, or combined.

                                  2.       Subject to provisions of law and the
                          preferences of any Preferred Stock and of any other
                          stock ranking prior to the Series A or Series B
                          Common Stock as to dividends, the holders of shares
                          of the Series A or Series B Common Stock shall be
                          entitled to receive dividends at such times and in
                          such amounts as may be determined by the Board of
                          Directors and declared out of any funds lawfully
                          available therefor, and shares of Preferred Stock of
                          any class or series shall not be entitled to share
                          therein except as otherwise expressly provided in the
                          resolution or resolutions of the Board of Directors
                          providing for the issuance of such class or series.

                                D.       Conversion of the Series B Common Stock

                                  1.       Each holder of shares of the Series
                          B Common Stock shall have the right, at any time, to
                          convert all or a portion of such shares into fully
                          paid and nonassessable shares of the Series A Common
                          Stock, on a share-for- share basis, subject to the
                          terms and conditions hereinafter set forth.

                                  2.       In order to obtain a certificate
                          representing shares of Series A Common Stock, the
                          holder of any shares of Series B Common Stock shall
                          present and surrender the certificate or certificates
                          representing such shares during usual business hours
                          at any office or agency of the Corporation maintained
                          for the transfer of Series B Common Stock and shall
                          deliver a written notice of the election of the
                          holder to convert the shares represented by such
                          certificate or any portion thereof specified in such
                          notice.  Such notice shall state the names and
                          addresses in which the certificate or certificates
                          for shares of Series A Common Stock issuable on such
                          conversion shall be registered.  If required by the
                          Corporation, any certificate for shares surrendered
                          for conversion shall be accompanied by instruments of
                          transfer, in form satisfactory to the Corporation,
                          duly executed by the holder of such shares or its
                          duly authorized representative.  Each conversion of
                          shares of Series B Common Stock shall be deemed to
                          have been effected on the date (the "Conversion
                          Date") on which the certificate or certificates
                          representing such shares shall have been surrendered
                          and such notice and any required instruments of
                          transfer shall have been received as aforesaid, and
                          the persons in whose names





                                      -5-
<PAGE>   86
                          any certificates for shares of Series A Common Stock
                          shall be issuable on such conversion shall be, for
                          the purpose of receiving dividends and for all other
                          corporate purposes whatsoever, deemed to have become
                          the holder or holders of record of the shares of
                          Series A Common Stock represented thereby on such
                          Conversion Date.

                                  3.       As promptly as practicable after the
                          presentation and surrender for conversion, as herein
                          provided, of any certificate for shares of Series B
                          Common Stock, the Corporation shall issue and deliver
                          at such office or agency, to or upon the written
                          order of the holder thereof, certificates for the
                          number of shares of Series A Common Stock issuable
                          upon such conversion.  The issuance of certificates
                          for shares of Series A Common Stock issuable upon the
                          conversion of shares of Series B Common Stock by the
                          registered holder thereof shall be made without
                          charge to the converting holder except for any tax
                          that may be payable with respect to any transfer
                          involved in the issue and delivery of any certificate
                          in a name other than that of the registered holder of
                          the shares being converted, and the Corporation shall
                          not be required to issue or deliver any such
                          certificate unless and until the person requesting
                          the issue thereof shall have paid to the Corporation
                          the amount of such tax or has established to the
                          satisfaction of the Corporation that such tax has
                          been paid.

                                  4.       Upon any conversion of shares of
                          Series B Common Stock into shares of Series A Common
                          Stock pursuant to this Subsection D, no adjustment
                          with respect to dividends shall be made; only those
                          dividends as have been declared and are payable to
                          holders of record of shares of Series B Common Stock
                          on a date prior to the Conversion Date shall be
                          payable on the shares so converted; and only those
                          dividends as have been declared and are payable to
                          holders of record of shares of Series A Common Stock
                          on or after such Conversion Date shall be payable on
                          shares of Series A Common Stock issued upon such
                          conversion.

                                  5.       Shares of the Series B Common Stock
                          converted into Series A Common Stock shall be retired
                          and shall resume the status of authorized but
                          unissued shares of Series B Common Stock.

                                  6.       Such number of shares of Series A
                          Common Stock as may from time to time be required for
                          such purpose shall be reserved for issuance upon
                          conversion of (i) outstanding shares of Series B
                          Common Stock and (ii) shares of Series B Common Stock
                          issuable upon exercise of outstanding options.





                                      -6-
<PAGE>   87
                                  7.       Notwithstanding any of the
                          foregoing, subject to obtaining any FCC Approvals
                          required under Subsection I below, at the time at
                          which all  Permitted Transferees (as defined in
                          Subsection E.1 below) first hold less than 20% of all
                          shares of Common Stock which are then issued and
                          outstanding, all shares of Series B Common Stock
                          which are issued and outstanding shall automatically
                          be converted into fully paid and nonassessable shares
                          of the Series A Common Stock, on a share-for-share
                          basis, and the Corporation shall not be authorized to
                          issue any additional shares of Series B Common Stock.
                          Any holder of a certificate representing shares of
                          Series B Common Stock which are so converted may
                          surrender such certificate to the Corporation and
                          receive in exchange therefor a new certificate
                          representing an equal number of shares of Series A
                          Common Stock.  Any such certificates that formerly
                          represented shares of Series B Common Stock and that
                          have not been so exchanged shall be deemed to
                          represent the same number of shares of Series A
                          Common Stock.

                                  E.       Limitations on Transfer of Series B
                          Common Stock

                                  1.       No holder of shares of Series B
                          Common Stock may transfer, and the Corporation shall
                          not register the transfer of, such shares of Series B
                          Common Stock, whether by sale, assignment, gift,
                          bequest, appointment, or otherwise, unless (a) all
                          FCC Approvals required under Subsection I below have
                          been obtained and (b) the transfer is to a "Permitted
                          Transferee" as provided herein.  Permitted
                          Transferees shall include the following:

                                        (i)     The Hearst Corporation, which
                                  is a Delaware corporation, or any other
                                  corporation into which The Hearst Corporation
                                  shall be merged or consolidated or to which
                                  all or substantially all of the assets of The
                                  Hearst Corporation shall be transferred
                                  (collectively, "Hearst"); and

                                        (ii)    any corporation, partnership,
                                  trust, limited liability company or other
                                  entity a majority of the equity securities of
                                  which are owned or controlled, directly or
                                  indirectly, by Hearst.

                                  2.       Any purported transfer of shares of
                          Series B Common Stock not permitted hereunder shall
                          result in the conversion of the transferee's shares
                          of Series B Common Stock into shares of Series A
                          Common Stock, effective on the date on which
                          certificates representing such shares are presented
                          for transfer on the stock transfer record books of
                          the Corporation; provided, however, that if the
                          Corporation determines that such shares were not so
                          presented for transfer within





                                      -7-
<PAGE>   88
                          20 days after the date of such sale, transfer,
                          assignment, or other disposition, the transfer date
                          shall be the actual date of such sale, transfer,
                          assignment, or other disposition as determined in
                          good faith by the Board of Directors or its appointed
                          agent.  The Corporation may, as a condition to the
                          transfer or the registration of transfer of shares of
                          Series B Common Stock to a purported Permitted
                          Transferee, require the furnishing of such affidavits
                          or other proof as it deems necessary to establish
                          that such transferee is a Permitted Transferee.  If
                          no indication to the contrary is supplied at or
                          within 10 days of the date shares of Series B Common
                          Stock are presented for transfer, the transfer shall
                          be presumed by the Corporation to be a transfer to a
                          person other than a Permitted Transferee.

                                  3.       If shares of Series B Common Stock
                          are transferred to a party who was a Permitted
                          Transferee at the time of such transfer but
                          subsequent thereto no longer qualifies as a Permitted
                          Transferee, then such transferee's shares of Series B
                          Common Stock shall be automatically converted into
                          Series A Common Stock, effective on the date that
                          such transferee first failed to qualify as a
                          Permitted Transferee.

                                  F.       Priority of Preferred Stock

                                  All of the Common Stock is subject to all the
                          powers, rights, privileges, preferences, and
                          priorities of the Preferred Stock as stated herein
                          and as may be stated and expressed in any resolution
                          or resolutions adopted by the Board of Directors
                          providing for the issuance of any additional class or
                          series of Preferred Stock, pursuant to authority
                          expressly granted to and vested in it by the
                          provisions of this ARTICLE FOUR.

                                 G.       Liquidation, Dissolution or Winding Up

                                  In the event of any liquidation, dissolution,
                          or winding up of the Corporation, whether voluntary
                          or involuntary (sometimes referred to as
                          "Liquidation"), after payment or provision for
                          payment of the debts and other liabilities of the
                          Corporation and the preferential amounts to which the
                          holders of any stock ranking prior to the Common
                          Stock in the distribution of assets shall be entitled
                          upon Liquidation, the holders of the issued and
                          outstanding Common Stock and the holders of any other
                          stock issued and outstanding that ranks on a parity
                          with the Common Stock shall be entitled to share pro
                          rata in the remaining assets of the Corporation
                          according to their respective interests.





                                      -8-
<PAGE>   89
                                  H.       Merger or Consolidation

                                  In case of any consolidation or merger of the
                          Corporation as a result of which the holders of
                          Common Stock shall be entitled to receive cash,
                          stock, other securities, or other property with
                          respect to or in exchange for shares of Common Stock
                          or in case of any sale or conveyance of all or
                          substantially all of the property or business of the
                          Corporation as an entirety, each holder of a share of
                          any series of Common Stock shall have the right to
                          convert such share into the same kind and amount of
                          cash, shares or stock, and other securities and
                          properties receivable upon such consolidation,
                          merger, sale, or conveyance as any other holder of
                          one share of Common Stock (regardless of series) and
                          shall have no other conversion rights with regard to
                          such share.  Notwithstanding the foregoing, any
                          holder of one share of Common Stock that does not
                          elect to exercise its right to receive such
                          consideration (the "elective consideration") for such
                          share shall only be entitled to such other
                          consideration therefor (if any) that any other holder
                          of one share of Common Stock would be entitled to
                          receive if such holder did not elect to receive the
                          elective consideration.  The provisions of this
                          Subsection H shall similarly apply to successive
                          consolidations, mergers, sales, or conveyances.

                                  I.       FCC Approvals for Certain Actions by 
                          Holders of Series B Common Stock

                                  Notwithstanding any provision of this Amended
                          and Restated Certificate of Incorporation to the
                          contrary, no holder of Series B Common Stock shall
                          (i) transfer any shares of Series B Common Stock;
                          (ii) convert any shares of Series B Common Stock; or,
                          (iii) be entitled to receive any cash, stock, other
                          securities, or other property with respect to or in
                          exchange for any shares of Series B Common Stock in
                          connection with any merger or consolidation of the
                          Corporation or sale or conveyance of all or
                          substantially all of the property or business of the
                          Corporation as an entirety, unless all necessary
                          approvals ("FCC Approvals") of the Federal
                          Communications Commission (the "FCC") as required by
                          the Communications Act of 1934, as amended from time
                          to time and the rules, regulations and policies
                          promulgated thereunder, as amended from time to time
                          (collectively, the "Communications Act") shall have
                          been obtained or waived.

                          Section 2.  Power to Designate Preferred Stock

                          The Board of Directors is hereby empowered to
                 authorize, from time to time by resolution or resolutions, the
                 issuance of one or more classes or





                                      -9-
<PAGE>   90
                 series of Preferred Stock and to fix the designations, powers,
                 preferences and relative, participating, optional, voting or
                 other rights, if any, and the qualifications, limitations, or
                 restrictions thereof, if any, with respect to each such class
                 or series of Preferred Stock and the number of shares
                 constituting each such class or series, and to increase or
                 decrease the number of shares of any such class or series to
                 the extent permitted by the Delaware General Corporation Law,
                 as amended from time to time.  Any classes or series so
                 designated shall be in addition to the Series A Preferred
                 Stock and Series B Preferred Stock designated in Sections 3
                 and 4 below.

                          Section 3.  Series A Preferred Stock

                                  A.       Designation.  12,500 shares of the
                          preferred stock, par value $.01 per share, of the
                          Corporation are hereby constituted as a series of the
                          preferred stock designated as "Series A Preferred
                          Stock" (the "Series A Preferred Stock").

                                  B.       Dividends.

                                  1.       Dividends on Series A Preferred
                          Stock.  An annual, cumulative cash dividend of $65
                          accruing from and after June 1, 1996 shall be
                          declared and paid on each share of the Series A
                          Preferred Stock, payable at the end of each calendar
                          quarter in equal quarterly amounts, provided that at
                          such times (i) there are assets of the Corporation
                          legally available for the payment of such dividends
                          and (ii) the payment of such dividends is permitted
                          under the terms of the governing documents for the
                          Corporation's then existing borrowing arrangements
                          with third-party lenders.  Any such dividend that
                          cannot be paid when due shall be paid to the extent
                          permissible at the time that the payment of such
                          dividend becomes permissible.

                                  2.       Limitation on Dividends, Repurchases
                          and Redemptions.  So long as any shares of Series A
                          Preferred Stock shall be outstanding, the Corporation
                          shall not declare or pay or set apart for payment any
                          dividends or make any other distributions on any
                          Junior Securities (as defined below), whether in
                          cash, property or otherwise (other than dividends or
                          distributions payable in shares of the class or
                          series upon which such dividends or distributions are
                          declared or paid), nor shall the Corporation or any
                          of its subsidiaries purchase, redeem or otherwise
                          acquire for any consideration or make payment on
                          account of the purchase, redemption, or other
                          retirement of any Parity Securities (as defined
                          below) or Junior Securities, nor shall any monies be
                          paid or made available for a sinking fund for the
                          purchase or redemption of any Parity Securities or
                          Junior Securities, unless with





                                      -10-
<PAGE>   91
                          respect to all of the foregoing all dividends or
                          other distributions to which the holders of Series A
                          Preferred Stock shall have been entitled, pursuant to
                          Subsection B.1 above, shall have been paid or
                          declared and a sum of money has been set apart for
                          the full payment thereof.

                                  3.       Pro Rata Payments.  In the event
                          that full dividends are not paid or made available to
                          the holders of all outstanding shares of Series A
                          Preferred Stock and of any Parity Securities and
                          funds available for a payment of dividends shall be
                          insufficient to permit payment in full to holders of
                          all such stock of the full preferential amounts to
                          which they are then entitled, then the entire amount
                          available for payment of dividends shall be
                          distributed ratably among all such holders of Series
                          A Preferred Stock and of any Parity Securities in
                          proportion to the full amount to which they would
                          otherwise be respectively entitled.

                                  C.       Preference on Liquidation.

                                  1.       Liquidation Preference for Series A
                          Preferred Stock.  In the event that the Corporation
                          shall commence a voluntary case under the federal
                          bankruptcy laws or any other applicable federal or
                          state bankruptcy, insolvency or similar law, or
                          consent to the entry of an order for relief in an
                          involuntary case under such law or to the appointment
                          of a receiver, liquidator, assignee, custodian,
                          trustee, sequestrator or other similar official of
                          the Corporation or of any substantial part of its
                          property, or make an assignment for the benefit of
                          its creditors, or admit in writing its inability to
                          pay its debts generally as they become due, or if a
                          decree or order for relief in respect of the
                          Corporation shall be entered by a court having
                          jurisdiction in the premises in an involuntary case
                          under the federal bankruptcy laws or any other
                          applicable federal or state bankruptcy, insolvency or
                          similar law, or appointing a receiver, liquidator,
                          assignee, custodian, trustee, sequestrator or other
                          similar official of the Corporation or of any
                          substantial part of its property, or ordering the
                          winding up or liquidation of its affairs, and on
                          account of any such event the Corporation shall
                          liquidate, dissolve or wind up, or if the Corporation
                          shall otherwise liquidate, dissolve or wind up, no
                          distribution of the assets of the Corporation shall
                          be made to the holders of shares of Common Stock or
                          other Junior Securities (and no monies shall be set
                          apart for such purpose) unless prior thereto, the
                          holders of shares of Series A Preferred Stock shall
                          have received from the assets of the Corporation an
                          amount per share equal to the sum of (x) $1,000, plus
                          (y) all accrued but unpaid dividends thereon through
                          the date of





                                      -11-
<PAGE>   92
                          distribution, whether or not earned or declared 
                          (collectively, the "Series A Liquidation Preference").

                                  2.       Pro Rata Payments.  If, upon any
                          such liquidation, dissolution or other winding up of
                          the affairs of the Corporation, the assets of the
                          Corporation shall be insufficient to permit the
                          payment in full of the Series A Liquidation
                          Preference for each share of Series A Preferred Stock
                          then outstanding and the full liquidating payments on
                          all Parity Securities, then the assets of the
                          Corporation remaining after the distribution to
                          holders of any Senior Securities (as defined below)
                          of the full amounts to which they may be entitled
                          shall be ratably distributed among the holders of
                          Series A Preferred Stock and of any Parity Securities
                          in proportion to the full amounts to which they would
                          otherwise be respectively entitled if all amounts
                          thereon were paid in full.  The Corporation shall not
                          issue any Senior Securities without the written
                          consent of the holders of a majority of the Series A
                          Preferred Stock issued and outstanding.

                                  3.       Sale Not a Liquidation.  Neither the
                          voluntary sale, conveyance, exchange or transfer (for
                          cash, shares of stock, securities or other
                          consideration) of all or substantially all the
                          property or assets of the Corporation nor the
                          consolidation, merger or other business combination
                          of the Corporation with or into one or more
                          corporations shall be deemed to be a liquidation,
                          dissolution or winding-up, voluntary or involuntary,
                          of the Corporation.

                                  4.       Notice of Liquidation.  Written
                          notice of any liquidation, dissolution or winding up
                          of the Corporation, stating the payment date or dates
                          when and the place or places where amounts
                          distributable in such circumstances shall be payable,
                          shall be given by first class mail, postage prepaid,
                          not less than 30 days prior to any payment date
                          specified therein, to the holders of record of the
                          Series A Preferred Stock at their respective
                          addresses as shall appear on the records of the
                          Corporation.

                                  D.       Voting.

                                  1.       General.  Notwithstanding any
                          provision of this Amended Restated Certificate of
                          Incorporation to the contrary, each issued and
                          outstanding share of Series A Preferred Stock shall
                          entitle the holder thereof to the number of votes
                          determined under the following sentence on all
                          matters submitted to a vote of holders of the Series
                          A Common Stock, with such shares of Series A
                          Preferred Stock voting together as a single class
                          with such shares of Series A Common Stock.





                                      -12-
<PAGE>   93
                          Each share of Series A Preferred Stock shall entitle
                          the holder thereof to the number of votes (rounded up
                          to the next whole number) equal to the number of
                          shares of Series A Common Stock into which one share
                          of Series A Preferred Stock would be convertible
                          under Subsection F below as of the record date for
                          the stockholder meeting at which such votes are to be
                          cast.  Except as set forth in Subsection D.2 below or
                          as otherwise provided by applicable law, the shares
                          of Series A Preferred Stock shall not entitle the
                          holders thereof to vote separately as a class.

                                  2.       Class Vote.  At any time when shares
                          of Series A Preferred Stock are outstanding, without
                          the approval of the holders representing at least a
                          majority of the shares of Series A Preferred Stock
                          then outstanding, given in writing or by vote at a
                          meeting, consenting or voting (as the case may be)
                          separately as a class, the Corporation shall not
                          amend or repeal any provision of, or add any
                          provision to, this Amended and Restated Certificate
                          of Incorporation if such action would alter, change
                          or affect adversely the rights, preferences,
                          privileges or powers of, or the restrictions provided
                          for the benefit of, the Series A Preferred Stock.

                                  E.       Redemption

                                  1.       Redemption Price.  Any redemption of
                          the Series A Preferred Stock pursuant to this
                          Subsection E shall be at a price equal to $1,000 per
                          share, plus in each case an amount equal to accrued
                          and unpaid dividends, if any, to (and including) the
                          redemption date, whether or not earned or declared
                          (the "Series A Redemption Price").

                                  2.       Redemption at Corporation's Option.
                          At any time after June 11, 2001 (the "First
                          Redemption Date"), the Corporation may, at its option
                          (subject to the other provisions of this Subsection
                          E), redeem all, or any portion of the outstanding
                          shares of Series A Preferred Stock.

                                  3.       Procedures for Redemption.  In the
                          event the Corporation shall elect to redeem shares of
                          Series A Preferred Stock pursuant to Subsection E.2
                          above, the Corporation shall give written notice of
                          such redemption by facsimile, hand delivery,
                          overnight courier, or first class mail, postage
                          prepaid, mailed or transmitted not less than 30 nor
                          more than 90 days prior to the redemption date, to
                          each holder of record of the shares to be redeemed,
                          at such holder's address as the same appears on the
                          stock records of the Corporation.  Each such notice
                          shall state: (i) the redemption date; (ii) the number





                                      -13-
<PAGE>   94
                          of shares of Series A Preferred Stock to be redeemed
                          and, if less than all the shares held by such holder
                          are to be redeemed, the number of such shares to be
                          redeemed from such holder; (iii) the Series A
                          Redemption Price; (iv) the place or places where
                          certificates for such shares are to be surrendered
                          for payment of the Series A Redemption Price; (v)
                          that payment will be made upon presentation and
                          surrender of such Series A Preferred Stock; (vi) that
                          dividends on the shares to be redeemed shall cease to
                          accrue following such redemption date; (vii) that
                          such redemption is mandatory; and, (viii) that
                          dividends accrued to and including the date fixed for
                          redemption will be paid as specified in such notice.
                          Notice having been mailed as aforesaid, from and
                          after the redemption date, unless the Corporation
                          shall be in default in the payment of the Series A
                          Redemption Price (including any accrued and unpaid
                          dividends to (and including) the date fixed for
                          redemption, (A) dividends on the shares of the Series
                          A Preferred Stock so called for redemption shall
                          cease to accrue; (B) such shares shall be deemed no
                          longer outstanding; and, (C) all rights of the
                          holders thereof as stockholders of the Corporation
                          (except the right to receive from the Corporation any
                          moneys payable upon redemption without interest
                          thereon) shall cease.  Notwithstanding the foregoing,
                          if the average of the closing price for the
                          Corporation's Series A Common Stock as reported by
                          NASDAQ (or such other principal exchange on which the
                          Series A Common Stock is then listed) for the 10
                          trading days prior to the date of the redemption
                          notice equals or exceeds the Series A Conversion
                          Price (defined in Subsection F.1 below) on such date,
                          any holder that has received such a redemption notice
                          shall have the right to convert the shares of Series
                          A Preferred Stock subject to redemption by complying
                          with the conversion procedures set forth in
                          Subsection F below at any time prior to 20 days after
                          the date of receipt of such redemption notice.

                                  Notwithstanding the foregoing, any holder
                          that has received such a redemption notice shall have
                          the right by providing written notification to the
                          Corporation not less than 20 days after receipt of
                          the redemption notice from the Corporation, to
                          specify up to three redemption dates, the latest of
                          which shall be January 1 of the second year following
                          the date the Corporation specified for redemption, on
                          which the redemption shall occur.  Such notice shall
                          specify the date or dates on which the redemption
                          shall occur, and, if more than one redemption date is
                          specified, the number of shares to be redeemed on
                          each such date; provided, however, that the total of
                          the number of shares specified by such holder to be
                          redeemed must equal the number of shares originally
                          specified by the Corporation for redemption.  In the
                          event the holder exercises the right outlined above
                          to specify a





                                      -14-
<PAGE>   95
                          different date or dates for redemption than stated in
                          the redemption notice from the Corporation, dividends
                          shall continue to accrue and be paid as provided
                          herein until such time as the shares are redeemed.

                                  Upon surrender in accordance with such notice
                          of the certificates for any such shares so redeemed
                          (properly endorsed or assigned for transfer, if the
                          Board of Directors shall so require and the notice
                          shall so state), such shares shall be redeemed by the
                          Corporation at the applicable Series A Redemption
                          Price.  If fewer than all the outstanding shares of
                          Series A Preferred Stock are to be redeemed, shares
                          to be redeemed shall be selected by the Corporation
                          from holders of outstanding shares of Series A
                          Preferred Stock not previously called for redemption
                          in proportion to the respective number of shares held
                          by each holder.  If fewer than all the shares
                          represented by a certificate are redeemed, a new
                          certificate shall be issued representing the
                          unredeemed shares without cost to the holder thereof.

                                  4.       Repurchases of Series A Preferred
                          Stock by the Corporation.  Neither the Corporation
                          nor any of its subsidiaries shall repurchase any
                          outstanding shares of Series A Preferred Stock unless
                          the Corporation on the same terms either (i) offers
                          to purchase all of the then outstanding shares of
                          Series A Preferred Stock or (ii) offers to purchase
                          shares of Series A Preferred Stock from the holders
                          in proportion to the respective number of shares of
                          Series A Preferred Stock held by each holder.  In any
                          such repurchase by the Corporation, if all shares of
                          Series A Preferred Stock are not being repurchased,
                          then the number of shares of Series A Preferred Stock
                          to be repurchased shall be allocated among all shares
                          of Series A Preferred Stock held by holders that
                          accept the Corporation's repurchase offer so that the
                          shares of Series A Preferred Stock are repurchased
                          from such holders in proportion to the respective
                          number of shares of Series A Preferred Stock held by
                          each such holder that accepts the Corporation's offer
                          (or in such other proportion as agreed by all such
                          holders who accept the Corporation's offer).  Nothing
                          in this Subsection E.4 shall (i) obligate a holder of
                          shares of Series A Preferred Stock to accept the
                          Corporation's repurchase offer or (ii) prevent the
                          Corporation from redeeming shares of Series A
                          Preferred Stock in accordance with the terms of
                          Subsections E.1 through E.3 above.





                                      -15-
<PAGE>   96
                                  F.       Conversion.

                                  1.       Right to Convert.  The holder of
                          each share of Series A Preferred Stock shall have the
                          right at any time, or from time to time, at such
                          holder's option, to convert such share into a number
                          of shares of fully paid and nonassessable shares of
                          Series A Common Stock equal to a quotient determined
                          by dividing $1,000 by the "Series A Conversion Price"
                          (defined below), on and subject to the terms and
                          conditions hereinafter set forth.

                                  The "Series A Conversion Price" shall be (i)
                          on or before December 31, 2000, $35; and (ii) during
                          each calendar year after December 31, 2000, the
                          product of 1.1 times the Series A Conversion Price
                          for the immediately preceding calendar year.  (For
                          example, during 2001, the Series A Conversion Price
                          shall be $38.50; during 2002 the Series A Conversion
                          Price shall be $42.35; etc.)  Notwithstanding the
                          foregoing, if after the First Redemption Date a
                          holder elects to exercise its conversion right under
                          this Subsection F.1, and, (i) the Corporation has not
                          given written notice of redemption and (ii) the
                          average of the closing price for the Corporation's
                          Series A Common Stock as reported by NASDAQ (or such
                          other principal exchange on which the Series A Common
                          Stock is then listed) for the 10 trading days prior
                          to the Series A Conversion Date (defined in
                          Subsection F.2 below) (the "10 Day Average Price") is
                          less than the Series A Conversion Price on the Series
                          A Conversion Date, then the Series A Conversion Price
                          shall be equal to the 10 Day Average Price.

                                        a.      If the Series A Common Stock
                                  issuable upon the conversion of the Series A
                                  Preferred Stock shall be changed into the
                                  same or a different number of shares of any
                                  class or classes of stock, whether by capital
                                  reorganization, reclassification or
                                  otherwise, then and in each such event the
                                  holder of each share of Series A Preferred
                                  Stock shall have the right thereafter to
                                  convert such share into the kind and amount
                                  of shares of stock and other securities and
                                  property receivable upon such reorganization,
                                  reclassification or other change by holders
                                  of the number of shares of Series A Common
                                  Stock into which such shares of Series A
                                  Preferred Stock might have been converted
                                  immediately prior to such reorganization,
                                  reclassification or change.

                                        b.      If at any time or from time to
                                  time there shall be a merger or consolidation
                                  of the Corporation with or into another
                                  corporation, or the sale of substantially all
                                  of the





                                      -16-
<PAGE>   97
                                  Corporation's properties and assets to any
                                  other person, then, as a part of such merger,
                                  consolidation or sale, provision shall be
                                  made so that the holders of the Series A
                                  Preferred Stock shall thereafter be entitled
                                  to receive upon conversion of the Series A
                                  Preferred Stock, the number of shares of
                                  stock or other securities or properties of
                                  the Corporation, or of the successor
                                  corporation resulting from such merger,
                                  consolidation or sale, to which such holder
                                  would have been entitled if such holder had
                                  converted its shares of Series A Preferred
                                  Stock immediately prior to such capital
                                  reorganization, merger, consolidation or
                                  sale.  In any such case, appropriate
                                  adjustment shall be made in the application
                                  of the provisions of this Subsection F with
                                  respect to the rights of the holders of the
                                  Series A Preferred Stock after the merger,
                                  consolidation or sale to the end that the
                                  provisions of this Subsection F shall be
                                  applicable after that event in as nearly
                                  equivalent a manner as may be practicable.

                                  2.       Method of Conversion.  In order to
                          exercise the conversion privilege, the holder of any
                          shares of Series A Preferred Stock to be converted
                          shall present and surrender the certificate or
                          certificates representing such shares during usual
                          business hours at any office or agency of the
                          Corporation maintained for the transfer of Series A
                          Preferred Stock and shall deliver a written notice of
                          the election of the holder to convert the shares
                          represented by such certificate or any portion
                          thereof specified in such notice.  Such notice shall
                          also state the name or names (with address) in which
                          the certificate or certificates for shares of Series
                          A Common Stock issuable on such conversion shall be
                          registered.  If required by the Corporation, any
                          certificate for shares surrendered for conversion
                          shall be accompanied by instruments of transfer, in
                          form satisfactory to the Corporation, duly executed
                          by the holder of such shares or its duly authorized
                          representative.  Each conversion of shares of Series
                          A Preferred Stock shall be deemed to have been
                          effected on the date (the "Series A Conversion Date")
                          on which the certificate or certificates representing
                          such shares shall have been surrendered and such
                          notice and any required instruments of transfer shall
                          have been received as aforesaid, and the person or
                          persons in whose name or names any certificate or
                          certificates for shares of Series A Common Stock
                          shall be issuable on such conversion shall be, for
                          the purpose of receiving dividends and for all other
                          corporate purposes whatsoever, deemed to have become
                          the holder or holders of record of the shares of
                          Series A Common Stock represented thereby on the
                          Series A Conversion Date.





                                      -17-
<PAGE>   98
                                  3.       Issuance of Certificates Upon
                          Conversion.  As promptly as practicable after the
                          presentation and surrender for conversion, as herein
                          provided, of any certificate for shares of Series A
                          Preferred Stock, the Corporation shall issue and
                          deliver at such office or agency, to or upon the
                          written order of the holder thereof, certificates for
                          the number of whole shares of Series A Common Stock
                          issuable upon such conversion and cash for any
                          fractional shares.  In case any certificate for
                          shares of Series A Preferred Stock shall be
                          surrendered for conversion of only a part of the
                          shares represented thereby, the Corporation shall
                          deliver at such office or agency, to or upon the
                          written order of the holder thereof, a certificate or
                          certificates for the number of shares of Series A
                          Preferred Stock represented by such surrendered
                          certificate that are not being converted.  The
                          issuance of certificates for shares of Series A
                          Common Stock issuable upon the conversion of shares
                          of Series A Preferred Stock by the registered holder
                          thereof shall be made without charge to the
                          converting holder for any tax imposed on the
                          Corporation in respect of the issue thereof.  The
                          Corporation shall not, however, be required to pay
                          any tax that may be payable with respect to any
                          transfer involved in the issue and delivery of any
                          certificate in a name other than that of the
                          registered holder of the shares being converted, and
                          the Corporation shall not be required to issue or
                          deliver any such certificate unless and until the
                          person requesting the issue thereof shall have paid
                          to the Corporation the amount of such tax or has
                          established to the satisfaction of the Corporation
                          that such tax has been paid.

                                  4.       Payment of Dividends on Converted
                          Shares.  Upon any conversion of shares of Series A
                          Preferred Stock into shares of Series A Common Stock
                          pursuant hereto, no adjustment with respect to
                          dividends shall be made; only those dividends shall
                          be payable on the shares so converted as have been
                          declared and are payable to holders of record of
                          shares of Series A Preferred Stock on a date prior to
                          the Series A Conversion Date with respect to the
                          shares so converted; and only those dividends shall
                          be payable on shares of Series A Common Stock issued
                          upon such conversion as have been declared and are
                          payable to holders of record of shares of Series A
                          Common Stock on or after such Series A Conversion
                          Date.

                                  5.       Reservation of Shares.  Such number
                          of shares of Series A Common Stock as may from time
                          to time be required for such purpose shall be
                          reserved for issuance upon conversion of outstanding
                          shares of Series A Preferred Stock.





                                      -18-
<PAGE>   99
                                  G.       Shares to be Retired.  Any share of
                          Series A Preferred Stock redeemed, repurchased,
                          converted or otherwise acquired by the Corporation
                          shall be retired and canceled and shall upon
                          cancellation be restored to the status of authorized
                          but unissued shares of Preferred Stock, subject to
                          reissuance by the Board of Directors as shares of
                          Preferred Stock of one or more other series but not
                          as shares of Series A Preferred Stock.

                                  H.       Definitions.  As used in this
                          Section 3 (and with respect to the definitions of
                          "Business Day," "Common Stock" and "Person," as also
                          used in Section 4 below), the following terms shall
                          have the respective meanings set forth below:

                                  "Business Day" means any day that is not a
                          Saturday, a Sunday or a day on which banks are
                          required or permitted to be closed in the State of
                          Delaware, the State of Texas or the State of New
                          York.

                                  "Common Stock" means the Series A Common 
                          Stock, $.01 par value per share, of the Corporation.

                                  "Junior Securities" means the Common Stock
                          and any other class of capital stock or series of
                          preferred stock created by the Corporation that does
                          not expressly provide that it ranks senior to or pari
                          passu with the Series A Preferred Stock as to
                          dividends, other distributions, liquidation
                          preference or otherwise.

                                  "Parity Securities" means the Corporation's
                          Series B Preferred Stock, $.01 par value per share,
                          and any other class of capital stock or series or
                          preferred stock  created by the Corporation which
                          expressly provides that it ranks paripassu with the
                          Series A Preferred Stock as to dividends, other
                          distributions, liquidation preference or otherwise.

                                  "Person" or "person" shall mean an
                          individual, partnership, corporation, trust,
                          unincorporated organization, joint venture or any
                          other entity of any kind.

                                  "Senior Securities" means any class or series
                          of capital stock of the Corporation other than Parity
                          Securities or Junior Securities.

                                  I.       Notices.  Except as may otherwise be
                          provided for in this Amended and Restated Certificate
                          of Incorporation, all notices referred to in this
                          Section 3 shall be in writing, and all notices
                          hereunder shall be deemed to have been given upon the
                          earlier of (i) receipt of such notice; (ii) three
                          Business Days after the mailing of





                                      -19-
<PAGE>   100
                          such notice; or, (iii) the Business Day following
                          sending of such notice by overnight courier, in any
                          case with postage or delivery charges prepaid,
                          addressed:  if to the Corporation, to its offices at
                          200 Concord Plaza, Suite 700, San Antonio, Texas
                          78216, Attention: Secretary, or to an agent of the
                          Corporation designated as permitted by this Amended
                          and Restated Certificate of Incorporation, or, if to
                          any holder of the Series A Preferred Stock, to such
                          holder at the address of such holder of the Series A
                          Preferred Stock as listed in the stock record books
                          of the Corporation; or to such other address as the
                          Corporation or holder, as the case may be, shall have
                          designated by notice similarly given.

                 Section 4.  Series B Preferred Stock

                                  A.       Designation.  12,500 shares of the
                          preferred stock, par value $.01 per share, of the
                          Corporation are hereby constituted as a series of the
                          preferred stock designated as "Series B Preferred
                          Stock" (the "Series B Preferred Stock").

                                  B.       Dividends.

                                  1.       Dividends on Series B Preferred
                          Stock.  An annual, cumulative cash dividend of $65
                          accruing and after from June 1, 1996 shall be
                          declared and paid on each share of the Series B
                          Preferred Stock, payable at the end of each calendar
                          quarter in equal quarterly amounts, provided that at
                          such times (i) there are assets of the Corporation
                          legally available for the payment of such dividends
                          and (ii) the payment of such dividends is permitted
                          under the terms of the governing documents for the
                          Corporation's then existing borrowing arrangements
                          with third-party lenders.  Any such dividend that
                          cannot be paid when due shall be paid to the extent
                          permissible at the time that the payment of such
                          dividend becomes permissible.

                                  2.       Limitation on Dividends, Repurchases
                          and Redemptions.  So long as any shares of Series B
                          Preferred Stock shall be outstanding, the Corporation
                          shall not declare or pay or set apart for payment any
                          dividends or make any other distributions on any
                          Junior Securities (as defined below), whether in
                          cash, property or otherwise (other than dividends or
                          distributions payable in shares of the class or
                          series upon which such dividends or distributions are
                          declared or paid), nor shall the Corporation or any
                          of its subsidiaries purchase, redeem or otherwise
                          acquire for any consideration or make payment on
                          account of the purchase, redemption, or other
                          retirement of any Parity Securities or Junior
                          Securities, nor shall any monies be paid or made





                                      -20-
<PAGE>   101
                          available for a sinking fund for the purchase or
                          redemption of any Parity Securities (as defined
                          above) or Junior Securities, unless with respect to
                          all of the foregoing all dividends or other
                          distributions to which the holders of Series B
                          Preferred Stock shall have been entitled, pursuant to
                          Subsection B.1 above, shall have been paid or
                          declared and a sum of money has been set apart for
                          the full payment thereof.

                                  3.       Pro Rata Payments.  In the event
                          that full dividends are not paid or made available to
                          the holders of all outstanding shares of Series B
                          Preferred Stock and of any Parity Securities and
                          funds available for a payment of dividends shall be
                          insufficient to permit payment in full to holders of
                          all such stock of the full preferential amounts to
                          which they are then entitled, then the entire amount
                          available for payment of dividends shall be
                          distributed ratably among all such holders of Series
                          B Preferred Stock and of any Parity Securities in
                          proportion to the full amount to which they would
                          otherwise be respectively entitled.

                                  C.       Preference on Liquidation.

                                  1.       Liquidation Preference for Series B
                          Preferred Stock.  In the event that the Corporation
                          shall commence a voluntary case under the federal
                          bankruptcy laws or any other applicable federal or
                          state bankruptcy, insolvency or similar law, or
                          consent to the entry of an order for relief in an
                          involuntary case under such law or to the appointment
                          of a receiver, liquidator, assignee, custodian,
                          trustee, sequestrator or other similar official  of
                          the Corporation or of any substantial part of its
                          property, or make an assignment for the benefit of
                          its creditors, or admit in writing its inability to
                          pay its debts generally as they become due, or if a
                          decree or order for relief in respect of the
                          Corporation shall be entered by a court having
                          jurisdiction in the premises in an involuntary case
                          under the federal bankruptcy laws or any other
                          applicable federal or state bankruptcy, insolvency or
                          similar law, or appointing a receiver, liquidator,
                          assignee, custodian, trustee, sequestrator or other
                          similar official of the Corporation or of any
                          substantial part of its property, or ordering the
                          winding up or liquidation of its affairs, and on
                          account of any such event the Corporation shall
                          liquidate, dissolve or wind up, or if the Corporation
                          shall otherwise liquidate, dissolve or wind up, no
                          distribution of the assets of the Corporation shall
                          be made to the holders of shares of Common Stock or
                          other Junior Securities (and no monies shall be set
                          apart for such purpose) unless prior thereto, the
                          holders of shares of Series B Preferred Stock shall
                          have received from the assets of the Corporation an
                          amount per share equal to the sum of (x) $1,000, plus





                                      -21-
<PAGE>   102
                          (y) all accrued but unpaid dividends thereon through
                          the date of distribution, whether or not earned or
                          declared (collectively, the "Series B Liquidation
                          Preference").

                                  2.       Pro Rata Payments.  If, upon any
                          such liquidation, dissolution or other winding up of
                          the affairs of the Corporation, the assets of the
                          Corporation shall be insufficient to permit the
                          payment in full of the Series B Liquidation
                          Preference for each share of Series B Preferred Stock
                          then outstanding and the full liquidating payments on
                          all Parity Securities, then the assets of the
                          Corporation remaining after the distribution to
                          holders of any Senior Securities (as defined below)
                          of the full amounts to which they may be entitled
                          shall be ratably distributed among the holders of
                          Series B Preferred Stock and of any Parity Securities
                          in proportion to the full amounts to which they would
                          otherwise be respectively entitled if all amounts
                          thereon were paid in full.  The Corporation shall not
                          issue any Senior Securities without the written
                          consent of the holders of a majority of the Series A
                          Preferred Stock issued and outstanding.

                                  3.       Sale Not a Liquidation.  Neither the
                          voluntary sale, conveyance, exchange or transfer (for
                          cash, shares of stock, securities or other
                          consideration) of all or substantially all the
                          property or assets of the Corporation nor the
                          consolidation, merger or other business combination
                          of the Corporation with or into one or more
                          corporations shall be deemed to be a liquidation,
                          dissolution or winding-up, voluntary or involuntary,
                          of the Corporation.

                                  4.       Notice of Liquidation.  Written
                          notice of any liquidation, dissolution or winding up
                          of the Corporation, stating the payment date or dates
                          when and the place or places where amounts
                          distributable in such circumstances shall be payable,
                          shall be given by first class mail, postage prepaid,
                          not less than 30 days prior to any payment date
                          specified therein, to the holders of record of the
                          Series B Preferred Stock at their respective
                          addresses as shall appear on the records of the
                          Corporation.

                                  D.       Voting.

                                  1.       General.  Notwithstanding any
                          provision of this Amended and Restated Certificate of
                          Incorporation to the contrary, each issued and
                          outstanding share of Series B Preferred Stock shall
                          entitle the holder thereof to the number of votes
                          determined under the following sentence on all
                          matters submitted to a vote of holders of the Series
                          A Common Stock, with such shares of Series B
                          Preferred Stock voting





                                      -22-
<PAGE>   103
                          together as a single class with such shares of Series
                          A Common Stock.  Each share of Series B Preferred
                          Stock shall entitle the holder thereof to (i) 29
                          votes, if the record date for the stockholder meeting
                          at which such votes are to be cast is before July 11,
                          2001 and (ii) to the number of votes (rounded up to
                          the next whole number) equal to the number of shares
                          of Series A Common Stock into which one share of
                          Series B Preferred Stock would be convertible under
                          Subsection F below as of the last day of the month
                          immediately preceding the record date for the
                          stockholder meeting at which such votes are to be
                          cast (i.e., using such last day of the month as the
                          "Conversion Date" when applying the method of
                          conversion described in Subsection F.1 below), if
                          such record date is on or after July 11, 2001.
                          Except as set forth in Subsection D.2 below or as
                          otherwise provided by law, the shares of Series B
                          Preferred Stock shall not entitle the holders thereof
                          to vote separately as a class.

                                  2.       Class Vote.  At any time when shares
                          of Series B Preferred Stock are outstanding, without
                          the approval of the holders representing at least a
                          majority of the shares of Series B Preferred Stock
                          then outstanding, given in writing or by vote at a
                          meeting, consenting or voting (as the case may be)
                          separately as a class, the Corporation shall not
                          amend or repeal any provision of, or add any
                          provision to, this Amended and Restated Certificate
                          of Incorporation if such action would alter, change
                          or affect adversely the rights, preferences,
                          privileges or powers of, or the restrictions provided
                          for the benefit of, the Series B Preferred Stock.

                                  E.       Redemption

                                  1.       Redemption Price.  Any redemption of
                          the Series B Preferred Stock pursuant to this
                          Subsection E shall be at a price equal to $1,000 per
                          share, plus in each case an amount equal to accrued
                          and unpaid dividends, if any, to (and including) the
                          redemption date, whether or not earned or declared
                          (the "Series B Redemption Price").

                                  2.       Redemption at Corporation's Option.
                          At any time after June 11, 2001, the Corporation may,
                          at its option (subject to the other provisions of
                          this Subsection E), redeem all, or any portion of the
                          outstanding shares of Series B Preferred Stock.

                                  3.       Procedures for Redemption.  In the
                          event the Corporation shall elect to redeem shares of
                          Series B Preferred Stock pursuant to Subsection E.2
                          above, the Corporation shall give written notice of
                          such redemption by facsimile, hand delivery,
                          overnight





                                      -23-
<PAGE>   104
                          courier, or first class mail, postage prepaid, mailed
                          or transmitted not less than 30 nor more than 90 days
                          prior to the redemption date, to each holder of
                          record of the shares to be redeemed, at such holder's
                          address as the same appears on the stock records of
                          the Corporation.  Each such notice shall state: (i)
                          the redemption date; (ii) the number of shares of
                          Series B Preferred Stock to be redeemed and, if less
                          than all the shares held by such holder are to be
                          redeemed, the number of such shares to be redeemed
                          from such holder; (iii) the Series B Redemption
                          Price; (iv) the place or places where certificates
                          for such shares are to be surrendered for payment of
                          the Series B Redemption Price; (v) that payment will
                          be made upon presentation and surrender of such
                          Series B Preferred Stock; (vi) that dividends on the
                          shares to be redeemed shall cease to accrue following
                          such redemption date; (vii) that such redemption is
                          mandatory; and, (viii) that dividends accrued to and
                          including the date fixed for redemption will be paid
                          as specified in such notice.  Notice having been
                          mailed as aforesaid, from and after the redemption
                          date, unless the Corporation shall be in default in
                          the payment of the Series B Redemption Price
                          (including any accrued and unpaid dividends to (and
                          including) the date fixed for redemption, (A)
                          dividends on the shares of the Series B Preferred
                          Stock so called for redemption shall cease to accrue;
                          (B) such shares shall be deemed no longer
                          outstanding; and, (C) all rights of the holders
                          thereof as stockholders of the Corporation (except
                          the right to receive from the Corporation any moneys
                          payable upon redemption without interest thereon)
                          shall cease.  Notwithstanding the foregoing, any
                          holder that has received such a redemption notice
                          shall have the right by providing written
                          notification to the Corporation not less than 20 days
                          after receipt of the redemption notice from the
                          Corporation, to specify up to three redemption dates,
                          the latest of which shall be January 1 of the second
                          year following the date the Corporation specified for
                          redemption, on which the redemption shall occur.
                          Such notice shall specify the date or dates on which
                          the redemption shall occur, and, if more than one
                          redemption date is specified, the number of shares to
                          be redeemed on each such date; provided, however,
                          that the total of the number of shares specified by
                          such holder to be redeemed must equal the number of
                          shares originally specified by the Corporation for
                          redemption.  In the event the holder exercises the
                          right outlined above to specify a different date or
                          dates for redemption than stated in the redemption
                          notice from the Corporation, dividends shall continue
                          to accrue and be paid as provided herein until such
                          time as the shares are redeemed.

                                  Upon surrender in accordance with such notice
                          of the certificates for any such shares so redeemed
                          (properly endorsed or





                                      -24-
<PAGE>   105
                          assigned for transfer, if the Board of Directors
                          shall so require and the notice shall so state), such
                          shares shall be redeemed by the Corporation at the
                          applicable Series B Redemption Price.  If fewer than
                          all the outstanding shares of Series B Preferred
                          Stock are to be redeemed, shares to be redeemed shall
                          be selected by the Corporation from holders of
                          outstanding shares of Series B Preferred Stock not
                          previously called for redemption in proportion to the
                          respective number of shares held by each holder.  If
                          fewer than all the shares represented by a
                          certificate are redeemed, a new certificate shall be
                          issued representing the unredeemed shares without
                          cost to the holder thereof.

                                  4.       Repurchases of Series B Preferred
                          Stock by the Corporation.  Neither the Corporation
                          nor any of its subsidiaries shall repurchase any
                          outstanding shares of Series B Preferred Stock unless
                          the Corporation on the same terms either (i) offers
                          to purchase all of the then outstanding shares of
                          Series B Preferred Stock or (ii) offers to purchase
                          shares of Series B Preferred Stock from the holders
                          in proportion to the respective number of shares of
                          Series B Preferred Stock held by each holder.  In any
                          such repurchase by the Corporation, if all shares of
                          Series B Preferred Stock are not being repurchased,
                          then the number of shares of Series B Preferred Stock
                          to be repurchased shall be allocated among all shares
                          of Series B Preferred Stock held by holders that
                          accept the Corporation's repurchase offer so that the
                          shares of Series B Preferred Stock are repurchased
                          from such holders in proportion to the respective
                          number of shares of Series B Preferred Stock held by
                          each such holder that accepts the Corporation's offer
                          (or in such other proportion as agreed by all such
                          holders who accept the Corporation's offer).  Nothing
                          in this Subsection E.4 shall (i) obligate a holder of
                          shares of Series B Preferred Stock to accept the
                          Corporation's repurchase offer or (ii) prevent the
                          Corporation from redeeming shares of Series B
                          Preferred Stock in accordance with the terms of
                          Subsections E.1 through E.3 above.

                                  F.       Conversion.

                                  1.       Right to Convert.  At any time on or
                          after July 11, 2001, the holder of each share of
                          Series B Preferred Stock shall have the right at any
                          time, or from time to time, at such holder's option,
                          to convert such share into the number of fully paid
                          and nonassessable shares of Series A Common Stock
                          equal to a quotient determined by dividing (i) $1,000
                          by (ii) the average of the closing prices for the
                          Series A Common Stock as reported by the NASDAQ
                          National





                                      -25-
<PAGE>   106
                          Market System (or such other principal exchange on
                          which the Series A Common Stock is then listed or
                          traded) for each of the 10 trading days prior to the
                          Conversion Date, on and subject to the terms and
                          conditions hereinafter set forth.

                                        a.      If the Series A Common Stock
                                  issuable upon the conversion of the Series B
                                  Preferred Stock shall be changed into the
                                  same or a different number of shares of any
                                  class or classes of stock, whether by capital
                                  reorganization, reclassification or
                                  otherwise, then and in each such event the
                                  holder of each share of Series B Preferred
                                  Stock shall have the right thereafter to
                                  convert such share into the kind and amount
                                  of shares of stock and other securities and
                                  property receivable upon such reorganization,
                                  reclassification or other change by holders
                                  of the number of shares of Series A Common
                                  Stock into which such shares of Series B
                                  Preferred Stock might have been converted
                                  immediately prior to such reorganization,
                                  reclassification or change.

                                        b.      If at any time or from time to
                                  time there shall be a merger or consolidation
                                  of the Corporation with or into another
                                  corporation, or the sale of substantially all
                                  of the Corporation's properties and assets to
                                  any other person, then, as a part of such
                                  merger, consolidation or sale, provision
                                  shall be made so that the holders of the
                                  Series B Preferred Stock shall thereafter be
                                  entitled to receive upon conversion of the
                                  Series B Preferred Stock, the number of
                                  shares of stock or other securities or
                                  properties of the Corporation, or of the
                                  successor corporation resulting from such
                                  merger, consolidation or sale, to which such
                                  holder would have been entitled if such
                                  holder had converted its shares of Series B
                                  Preferred Stock immediately prior to such
                                  capital reorganization, merger, consolidation
                                  or sale.  In any such case, appropriate
                                  adjustment shall be made in the application
                                  of the provisions of this Subsection F with
                                  respect to the rights of the holders of the
                                  Series B Preferred Stock after the merger,
                                  consolidation or sale to the end that the
                                  provisions of this Subsection F shall be
                                  applicable after that event in as nearly
                                  equivalent a manner as may be practicable.

                                  2.       Method of Conversion.  In order to
                          exercise the conversion privilege, the holder of any
                          shares of Series B Preferred Stock to be converted
                          shall present and surrender the certificate or
                          certificates representing such shares during usual
                          business hours at any





                                      -26-
<PAGE>   107
                          office or agency of the Corporation maintained for
                          the transfer of Series B Preferred Stock and shall
                          deliver a written notice of the election of the
                          holder to convert the shares represented by such
                          certificate or any portion thereof specified in such
                          notice.  Such notice shall also state the name or
                          names (with address) in which the certificate or
                          certificates for shares of Series A Common Stock
                          issuable on such conversion shall be registered.  If
                          required by the Corporation, any certificate for
                          shares surrendered for conversion shall be
                          accompanied by instruments of transfer, in form
                          satisfactory to the Corporation, duly executed by the
                          holder of such shares or its duly authorized
                          representative.  Each conversion of shares of Series
                          B Preferred Stock shall be deemed to have been
                          effected on the date (the "Series B Conversion Date")
                          on which the certificate or certificates representing
                          such shares shall have been surrendered and such
                          notice and any required instruments of transfer shall
                          have been received as aforesaid, and the person or
                          persons in whose name or names any certificate or
                          certificates for shares of Series A Common Stock
                          shall be issuable on such conversion shall be, for
                          the purpose of receiving dividends and for all other
                          corporate purposes whatsoever, deemed to have become
                          the holder or holders of record of the shares of
                          Series A Common Stock represented thereby on the
                          Series B Conversion Date.

                                  3.       Issuance of Certificates Upon
                          Conversion.  As promptly as practicable after the
                          presentation and surrender for conversion, as herein
                          provided, of any certificate for shares of Series B
                          Preferred Stock, the Corporation shall issue and
                          deliver at such office or agency, to or upon the
                          written order of the holder thereof, certificates for
                          the number of whole shares of Series A Common Stock
                          issuable upon such conversion and cash for any
                          fractional shares.  In case any certificate for
                          shares of Series B Preferred Stock shall be
                          surrendered for conversion of only a part of the
                          shares represented thereby, the Corporation shall
                          deliver at such office or agency, to or upon the
                          written order of the holder thereof, a certificate or
                          certificates for the number of shares of Series B
                          Preferred Stock represented by such surrendered
                          certificate that are not being converted.  The
                          issuance of certificates for shares of Series A
                          Common Stock issuable upon the conversion of shares
                          of Series B Preferred Stock by the registered holder
                          thereof shall be made without charge to the
                          converting holder for any tax imposed on the
                          Corporation in respect of the issue thereof.  The
                          Corporation shall not, however, be required to pay
                          any tax that may be payable with respect to any
                          transfer involved in the issue and delivery of any
                          certificate in a name other than that of the
                          registered holder of the shares being converted, and
                          the Corporation shall not be required to issue or
                          deliver any such certificate unless and until the





                                      -27-
<PAGE>   108
                          person requesting the issue thereof shall have paid
                          to the Corporation the amount of such tax or has
                          established to the satisfaction of      the
                          Corporation that such tax has been paid.

                                  4.       Payment of Dividends on Converted
                          Shares.  Upon any conversion of shares of Series B
                          Preferred Stock into shares of Series A Common Stock
                          pursuant hereto, no adjustment with respect to
                          dividends shall be made; only those dividends shall
                          be payable on the shares so converted as have been
                          declared and are payable to holders of record of
                          shares of Series B Preferred Stock on a date prior to
                          the Series B Conversion Date with respect to the
                          shares so converted; and only those dividends shall
                          be payable on shares of Series A Common Stock issued
                          upon such conversion as have been declared and are
                          payable to holders of record of shares of Series A
                          Common Stock on or after such Series B Conversion
                          Date.

                                  5.       Reservation of Shares.  Such number
                          of shares of Series A Common Stock as may from time
                          to time be required for such purpose shall be
                          reserved for issuance upon conversion of outstanding
                          shares of Series B Preferred Stock.

                                  G.       Shares to be Retired.  Any share of
                          Series B Preferred Stock redeemed, repurchased,
                          converted or otherwise acquired by the Corporation
                          shall be retired and canceled and shall upon
                          cancellation be restored to the status of authorized
                          but unissued shares of Preferred Stock, subject to
                          reissuance by the Board of Directors as shares of
                          Preferred Stock of one or more other series but not
                          as shares of Series B Preferred Stock.

                                  H.       Definitions.  As used in this
                          Section 4, the following terms shall have the
                          respective meanings set forth below:

                                  "Junior Securities" means the Common Stock
                          and any other class of capital stock or series of
                          preferred stock created by the Corporation that does
                          not expressly provide that it ranks senior to or pari
                          passu with the Series B Preferred Stock as to
                          dividends, other distributions, liquidation
                          preference or otherwise.

                                  "Parity Securities" means the Corporation's
                          Series A Preferred Stock, $.01 par value per share,
                          and any other class of capital stock or series or
                          preferred stock  created by the Corporation which
                          expressly provides that it ranks pari passu with the
                          Series B Preferred Stock as to dividends, other
                          distributions, liquidation preference or otherwise.





                                      -28-
<PAGE>   109
                                  "Senior Securities" means any class or series
                          of capital stock of the Corporation other than Parity
                          Securities or Junior Securities.

                                  I.       Notices.  Except as may otherwise be
                          provided for in this Amended and Restated Certificate
                          of Incorporation, all notices referred to herein
                          shall be in writing, and all notices hereunder shall
                          be deemed to have been given upon the earlier of (i)
                          receipt of such notice; (ii) three Business Days
                          after the mailing of such notice; or, (iii) the
                          Business Day following sending of such notice by
                          overnight courier, in any case with postage or
                          delivery charges prepaid, addressed:  if to the
                          Corporation, to its offices at 200 Concord Plaza,
                          Suite 700, San Antonio, Texas 78216, Attention:
                          Secretary, or to an agent of the Corporation
                          designated as permitted by this Amended and Restated
                          Certificate of Incorporation, or, if to any holder of
                          the Series B Preferred Stock, to such holder at the
                          address of such holder of the Series B Preferred
                          Stock as listed in the stock record books of the
                          Corporation; or to such other address as the
                          Corporation or holder, as the case may be, shall have
                          designated by notice similarly given.

                                  ARTICLE FIVE

                                   DIRECTORS

                          The number of directors of the Corporation shall be
                 no fewer than seven and shall be fixed and may be altered from
                 time to time as may be provided in the bylaws now or hereafter
                 in effect.  The Board of Directors shall be classified as
                 follows:

                                  (a)      For as long as there are no more
                          than two Series A Directors, the Board of Directors
                          shall be divided into two classes, Class I and Class
                          II.  The Series A Directors and shall be divided
                          between Class I and Class II as equally as possible
                          and the Series B Directors shall be divided between
                          Class I and Class II as equally as possible.  Each
                          director shall serve for a term ending on the second
                          annual meeting date following the annual meeting at
                          which such director was elected; provided however
                          that each director initially in Class I shall hold
                          office until the annual meeting of stockholders in
                          1998 and each director initially in Class II shall
                          hold office until the annual meeting of stockholders
                          in 1999.

                                  (b)      For as long as there are three or
                          more Series A Directors, the Board of Directors shall
                          be divided into three classes, Class I, Class II and
                          Class III.  The Series A Directors shall be divided
                          among the three classes as equally as possible and
                          the Series B





                                      -29-
<PAGE>   110
                          Directors likewise shall be divided among the three
                          classes as equally as possible.  Each director shall
                          serve for a three-year term, provided that for the
                          two years following the first designation of Class
                          III directors, the Class I and Class II directors
                          shall continue to be elected at the same annual
                          meetings at which such directors would have been
                          elected if the size of the Board of Directors had not
                          been increased so as to require the designation of
                          the Class III directors.  Notwithstanding the
                          preceding sentence, if necessary in order to ensure
                          that the Series B Directors are divided among the
                          classes as equally as possible, a Class II Series B
                          Director shall be redesignated as a Class III
                          director upon the first designation of Class III
                          directors.  The first election of the Class III
                          directors following the initial designation of the
                          Class III directors shall take place at the third
                          annual meeting of stockholders following such
                          designation.

                                  (c)      Upon each increase or decrease in
                          the authorized number of directors, (i) each director
                          then serving as such shall continue as a director in
                          the class of which he or she is a member until the
                          expiration of his or her current term or until such
                          director's earlier death, resignation or removal and
                          (ii) the newly created or eliminated directorships
                          resulting from such increase or decrease shall be
                          apportioned by the Board of Directors among the
                          classes as equally as possible.

                                  (d)      The designation of directors as
                          Class I directors and Class II directors,
                          respectively, as of the time this Amended and
                          Restated Certificate of Incorporation shall become
                          effective and shall be as set forth in the Merger
                          Agreement.  Thereafter, the Board of Directors shall
                          be authorized to determine how the directors shall be
                          divided among Class I, Class II and, if applicable,
                          Class III, consistent with the terms of this ARTICLE
                          FIVE.

                                  (e)      Notwithstanding any of the foregoing
                          provisions of this ARTICLE FIVE, each director shall
                          serve until his or her successor is elected and
                          qualified or until his or her earlier death,
                          resignation or removal.  Should a vacancy occur or be
                          created with respect to a Series A Director's
                          directorship, whether arising through death,
                          resignation or removal of a Series A Director or
                          through an increase in the number of Series A
                          Directors, such vacancy shall be filled by the
                          affirmative vote of a majority of the Series A
                          Directors then in office or by the sole remaining
                          Series A Director.  If there are no remaining Series
                          A Directors then in office, then the vacancy or
                          vacancies shall be filled by the holders of Series A
                          Common Stock as described in ARTICLE FOUR. Similarly,
                          should a vacancy occur or be created with respect to





                                      -30-
<PAGE>   111
                          a Series B Director's directorship, whether arising
                          through death, resignation or removal of a Series B
                          Director or through an increase in the number of
                          Series B Directors, such vacancy shall be filled by
                          the affirmative vote of a majority of the Series B
                          Directors then in office or by the sole remaining
                          Series B Director.  If there are no remaining Series
                          B Directors then in office, then the vacancy or
                          vacancies shall be filled by the holders of Series B
                          Common Stock as described in ARTICLE FOUR.  A
                          director so elected to fill a vacancy shall serve for
                          the remainder of the then present term of office for
                          the class to which such director was elected.

                                  ARTICLE SIX

                                     BYLAWS

                          The initial bylaws of the Corporation shall be
                 adopted by the Board of Directors.  The power to alter, amend
                 or repeal the bylaws or adopt new bylaws, subject to the right
                 of the stockholders to adopt, amend or repeal the bylaws, is
                 vested in the Board of Directors.

                                 ARTICLE SEVEN

                                INDEMNIFICATION

                          To the fullest extent permitted by the Delaware
                 General Corporation Law, as amended from time to time, the
                 Corporation shall indemnify any and all of its directors and
                 officers, or former directors and officers, or any person who
                 may have served at the Corporation's request as a director or
                 officer of another corporation, partnership, limited liability
                 company, joint venture, trust, or other entity or enterprise.

                                 ARTICLE EIGHT

                               DIRECTOR LIABILITY

                          To the fullest extent permitted by the Delaware
                 General Corporation Law, as amended from time to time, a
                 director or former director of the Corporation shall not be
                 personally liable to the Corporation or its stockholders for
                 monetary damages for breach of fiduciary duty as a director.
                 No repeal, amendment, or modification of this ARTICLE EIGHT,
                 whether direct or indirect, shall eliminate or reduce its
                 effect with respect to any act or omission of a director or
                 former director of the Corporation prior to such repeal,
                 amendment, or modification.





                                      -31-
<PAGE>   112
                                  ARTICLE NINE

                                   AMENDMENTS

                          The Corporation reserves the right to amend, alter,
                 change, or repeal any provision contained in this Amended and
                 Restated Certificate of Incorporation, in the manner now or
                 hereafter prescribed by statute, and all rights conferred upon
                 stockholders herein are granted subject to this reservation.

                          In addition to any other stockholder approvals that
                 may be required under this Amended and Restated Certificate of
                 Incorporation or the Delaware General Corporation Law, an
                 amendment, alteration or repeal of any provision of
                 Subsections B and E of Section 1. of ARTICLE FOUR or of
                 ARTICLE FIVE shall require the approval of the holders of the
                 shares representing at least two-thirds of the shares then
                 entitled to vote.

                                  ARTICLE TEN

                         PARTICIPATION OF NON-CITIZENS

                          The following provisions are included for the purpose
                 of ensuring that control and management of the Corporation
                 remains with citizens of the United States or entities formed
                 under the laws of the United States or any of the states of
                 the United States, as required by the Communications Act:

                                  (a)      The Corporation shall not issue to:
                          (i) a person who is a citizen of a country other than
                          the United States; (ii) any entity organized under
                          the laws of a government other than the government of
                          the United States or any state, territory, or
                          possession of the United States; (iii) a government
                          other than the government of the United States or of
                          any state, territory, or possession of the United
                          States; (iv) a representative of, or an individual or
                          entity controlled by, any of the foregoing; or (v)
                          any other person or entity whose alien status would
                          be cognizable under the Communications Act
                          (individually, an "Alien"; collectively, "Aliens")
                          any shares of capital stock of the Corporation if
                          such issuance would result in the total number of
                          shares of such capital stock held or voted by Aliens
                          exceeding 25% of (i) the capital stock outstanding at
                          any time and from time to time, or (ii) the total
                          voting power of all shares of such capital stock
                          outstanding and entitled to vote at any time and from
                          time to time, and shall not permit the transfer on
                          the books of the Corporation of any capital stock to
                          any Alien that would result in the total number of
                          shares of such capital stock held or voted by Aliens
                          exceeding such 25% limits as such limits





                                      -32-
<PAGE>   113
                          greater or lesser than 25% may subsequently be imposed
                          by statute or regulation.

                                  (b)      No Alien or Aliens, individually or
                          collectively, shall be entitled to vote or direct or
                          control the vote of more than 25% of (i) the total
                          number of all shares of capital stock of the
                          Corporation outstanding at any time and from time to
                          time, or (ii) the total voting power of all shares of
                          capital stock of the Corporation outstanding and
                          entitled to vote at any time and from time to time as
                          such limits greater or lesser than 25% may
                          subsequently be imposed by statute or regulation.

                                  (c)      No Alien shall be qualified to act
                          as an officer of the Corporation and no more than
                          one-fourth of the total number of directors of the
                          Corporation at any time may be Aliens except as may
                          be permitted by law or regulation.

                                  (d)      The Board of Directors shall have
                          all powers necessary to implement the provisions of
                          this ARTICLE TEN and to ensure compliance with the
                          alien ownership restrictions (the "Alien Ownership
                          Restrictions") of the Communications Act, including,
                          without limitation, the power to prohibit the
                          transfer of any shares of capital stock of the
                          Corporation to any Alien and to take or cause to be
                          taken such action as it deems appropriate to
                          implement such prohibition.

                                  (e)      Without limiting the generality of
                          the foregoing and notwithstanding any other provision
                          of this Amended and Restated Certificate of
                          Incorporation to the contrary, any shares of capital
                          stock of the Corporation determined by the Board of
                          Directors to be owned beneficially by an Alien or
                          Aliens shall always be subject to redemption by the
                          Corporation by action of the Board of Directors,
                          pursuant to the Delaware General Corporation Law, or
                          any other applicable provision of law, to the extent
                          necessary in the judgment of the Board of Directors
                          to comply with the Alien Ownership Restrictions.  The
                          terms and conditions of such redemption shall be as
                          follows:

                                        (i)     the redemption price of the
                                  shares to be redeemed pursuant to this
                                  ARTICLE TEN shall be equal to the fair market
                                  value of the shares to be redeemed, as
                                  determined by reference to the closing price
                                  of such shares on the last business day
                                  before the date of redemption if the shares
                                  are traded on a national securities market,
                                  or as determined by the Board of Directors in
                                  good faith if the shares are not then being
                                  traded on a national securities market;





                                      -33-
<PAGE>   114
                                        (ii)    the redemption price of such
                                  shares may be paid in cash, securities or any
                                  combination thereof;

                                        (iii) if fewer than all of the shares
                                  held by Aliens are to be redeemed, the shares
                                  to be redeemed shall be selected in any
                                  manner determined by the Board of Directors
                                  to be fair and equitable;

                                        (iv)    at least 10 days (or such
                                  shorter period as may be required by any
                                  applicable regulatory authority) written
                                  notice of the redemption date shall be given
                                  to the record holders of the shares selected
                                  to be redeemed (unless waived in writing by
                                  any such holder), provided that the
                                  redemption date may be the date on which
                                  written notice shall be given to record
                                  holders if the cash or securities necessary
                                  to effect the redemption shall have been
                                  deposited in trust for the benefit of such
                                  record holders and subject to immediate
                                  withdrawal by them upon surrender of the
                                  stock certificates for their shares to be
                                  redeemed;

                                        (v)     from and after the redemption
                                  date, the shares to be redeemed shall cease
                                  to be regarded as outstanding, and any and
                                  all rights of the holders with respect to the
                                  shares to be redeemed or attaching to such
                                  shares of whatever nature (including, without
                                  limitation, any rights to vote or participate
                                  in dividends declared on stock of the same
                                  class or series as such shares) shall cease
                                  and terminate, and the holders thereof
                                  thenceforth shall be entitled only to receive
                                  the cash or securities payable upon
                                  redemption; and

                                        (vi) such other terms and conditions as 
                                  the Board of Directors shall determine.

                                  For purposes of this ARTICLE TEN, the
                          determination of beneficial ownership of shares of
                          capital stock of the Corporation shall be made
                          pursuant to Rule 13d-3, 17 C.F.R. Section  240.13d-3,
                          as amended from time to time, promulgated under the
                          Securities Exchange Act of 1934, as amended, unless
                          the Communications Act shall provide for a different
                          method of determination, in which case such
                          determination shall be made in accordance with the
                          Communications Act.





                                      -34-
<PAGE>   115


         IN WITNESS WHEREOF, the Corporation has caused this Amended and
Restated Certificate of Incorporation to be signed and attested by its duly
authorized officers this _____ day of _____________________, 1997.



                                        ARGYLE TELEVISION, INC.


                                        By: ___________________________________
                                        Name:__________________________________
                                        Title:_________________________________




Attest:

By: ___________________________________
Name:__________________________________
Title:_________________________________





                                      -35-
<PAGE>   116

                                                                       EXHIBIT B
                                                             TO MERGER AGREEMENT


                    REGISTRATION RIGHTS AGREEMENT, dated as of __________ ___,
1997, among Hearst/Argyle Television, Inc., a Delaware corporation (the
"Company"), and the Holders (as defined below).


                    WHEREAS, in connection with the Agreement and Plan of
Merger, dated as of March 26, 1997 (the "Merger Agreement"), among The Hearst
Corporation, a Delaware corporation, the Company, HAT Merger Sub, Inc., a
Delaware corporation, HAT Contribution Sub, Inc., a Delaware corporation and
Argyle Television, Inc., a Delaware corporation, each initial Holder may
receive shares of Common Stock (as defined below); and

                    WHEREAS, the Company has agreed to provide each Holder with
the registration rights set forth in this Agreement.

                    NOW, THEREFORE, in consideration of the mutual covenants
and agreements set forth herein, and for other good and valuable consideration,
the receipt and sufficiency of which is hereby acknowledged, the parties
hereto, intending to be legally bound hereby, agree as follows:

                    SECTION 1.  DEFINITIONS.  As used in this Agreement, the
following terms shall have the following meanings:

                    "Advice" shall have the meaning set forth in Section 5
hereof.

                    "Affiliate" means, with respect to any specified person,
any other person directly or indirectly controlling or controlled by or under
direct or indirect common control with such specified person.  For the purposes
of this definition, "control" when used with respect to any specified person
means the power to direct the management and policies of such person, directly
or indirectly, whether through the ownership of voting securities, by contract
or otherwise; and the terms "controlling" and "controlled" have meanings
correlative to the foregoing.

                    "Business Day" means any day that is not a Saturday, a
Sunday or a legal holiday on which banking institutions in the State of New
York are not required to be open.

                    "Capital Stock" means, with respect to any person, any and
all shares, interests, participations or other equivalents (however designated)
of corporate stock issued by such person, including each class of common stock
and preferred stock of such person.

                    "Common Stock" means the Series A Common Stock, par value
$.01 per share, of the Company or any other shares of capital stock or other
securities of the Company





<PAGE>   117
into which such shares of Common Stock shall be reclassified or changed,
including, by reason of a merger, consolidation, reorganization or
recapitalization.  If the Common Stock has been so reclassified or changed, or
if the Company pays a dividend or makes a distribution on the Common Stock in
shares of capital stock, or subdivides (or combines) its outstanding shares of
Common Stock into a greater (or smaller) number of shares of Common Stock, a
share of Common Stock shall be deemed to be such number of shares of stock and
amount of other securities to which a holder of a share of Common Stock
outstanding immediately prior to such change, reclassification, exchange,
dividend, distribution, subdivision or combination would be entitled.

                    "Company" shall have the meaning set forth in the 
introductory clauses hereof.

                    "Company Common Stock" shall have the meaning specified 
in the Merger Agreement.

                    "Delay Period" shall have the meaning set forth in Section
2(e) hereof.

                    "Demand Notice" shall have the meaning set forth in Section
2(a) hereof.

                    "Demand Registration" shall have the meaning set forth in 
Section 2(b) hereof.

                    "Effectiveness Period" shall have the meaning set forth in 
Section 2(e) hereof.

                    "Effective Time" shall have the meaning specified in the
Merger Agreement.

                    "Exchange Act" means the Securities Exchange Act of 1934,
as amended, and the rules and regulations of the SEC promulgated thereunder.

                    "Hold Back Period" shall have the meaning set forth in
Section 4 hereof.

                    "Holder" means a person who owns Registrable Shares and is
named on the signature pages hereof as a Holder.

                    "Interruption Period" shall have the meaning set forth in 
Section 5 hereof.

                    "Merger Agreement" shall have the meaning set forth in the
introductory clauses hereof.

                    "NASD" means the National Association of Securities
Dealers, Inc.

                    "person" means any individual, corporation, partnership,
joint venture, association, joint-stock company, trust, unincorporated
organization or government or any agency or political subdivision thereof.

                    "Piggyback Registration" shall have the meaning set forth
in Section 3 hereof.





                                       2
<PAGE>   118
                    "Prospectus" means the prospectus included in any
Registration Statement (including a prospectus that discloses information
previously omitted from a prospectus filed as part of an effective registration
statement in reliance upon Rule 430A), as amended or supplemented by any
prospectus supplement, with respect to the terms of the offering of any portion
of the Registrable Shares covered by such Registration Statement and all other
amendments and supplements to such prospectus, including post-effective
amendments, and all material incorporated by reference or deemed to be
incorporated by reference in such prospectus.

                    "Registrable Shares" means the shares of Common Stock
issued to each Holder in the Merger, other than shares of Common Stock issued
in respect of shares of Company Common Stock that prior to the Merger (i) were
registered under Section 5 of the Securities Act and disposed of pursuant to an
effective Registration Statement or (ii) were transferred pursuant to Rule 144
under the Securities Act .

                    "Registration" means registration under the Securities Act
of an offering of Registrable Shares pursuant to a Demand Registration or a
Piggyback Registration.

 "Registration Period" shall have the meaning set forth in Section 2(a) hereof.

                    "Registration Statement" means any registration statement
under the Securities Act of the Company that covers any of the Registrable
Shares pursuant to the provisions of this Agreement, including the related
Prospectus, all amendments and supplements to such registration statement,
including pre- and post-effective amendments, all exhibits thereto and all
material incorporated by reference or deemed to be incorporated by reference in
such registration statement.

                    "SEC" means the Securities and Exchange Commission.

                    "Securities Act" means the Securities Act of 1933, as
amended, and the rules and regulations of the SEC promulgated thereunder.

                    "underwritten registration or underwritten offering" means
a registration under the Securities Act in which securities of the Company are
sold to an underwriter for reoffering to the public.

                    SECTION 2.  DEMAND REGISTRATION.  (a) The Holders of at
least 330,000 of the Registrable Shares held by all Holders shall have the
right, during the period (the "Registration Period") commencing on the date
which is one hundred and eighty (180) days after the Effective Time and ending
on the date which is five hundred and forty (540) days after the Effective Time
(except as provided in the last sentence of this Section 2), by written notice
(the "Demand Notice") given to the Company, to request the Company to register
under and in accordance with the provisions of the Securities Act for
distribution by means of a firm commitment underwritten public offering all or
any portion of the Registrable Shares designated by such Holders; provided,
however, that the right of the Holders hereunder to request a





                                       3
<PAGE>   119
registration pursuant to this Section 2 shall terminate and be of no further
force and effect in the event that at least 90% of the Registrable Shares
requested by Holders to be included in a Piggyback Registration pursuant to
Section 3 are sold.  Upon receipt of any such Demand Notice, the Company shall
promptly notify all other Holders of the receipt of such Demand Notice and
allow them the opportunity to include Registrable Shares held by them in the
proposed registration by submitting their own Demand Notice.  In connection
with any Demand Registration in which more than one Holder participates, in the
event that the managing underwriter or underwriters participating in such
offering advise in writing the Holders of Registrable Shares to be included in
such offering that the total number of Registrable Shares to be included in
such offering exceeds the amount that can be sold in (or during the time of)
such offering without delaying or jeopardizing the success of such offering
(including the price per share of the Registrable Shares to be sold), then the
amount of Registrable Shares to be offered for the account of such Holders
shall be reduced pro rata on the basis of the number of Registrable Shares to
be registered by each such Holder.  The Holders as a group shall be entitled to
one Demand Registration pursuant to this Section 2 unless any Demand
Registration does not become effective or is not maintained for a period
(whether or not continuous) of at least one hundred and twenty (120) days (or
such shorter period as shall terminate when all the Registrable Shares covered
by such Demand Registration have been sold pursuant thereto), in which case the
Holders will be entitled within thirty (30) days thereafter to request an
additional Demand Registration pursuant hereto.

                    (b)   The Company, within ninety (90) days of the date on
which the Company receives a Demand Notice given by Holders in accordance with
Section 2(a) hereof, shall file with the SEC, and the Company shall thereafter
use its best efforts to cause to be declared effective, a Registration
Statement on the appropriate form for the registration and sale, in accordance
with the intended method or methods of distribution, of the total number of
Registrable Shares specified by the Holders in such Demand Notice (a "Demand
Registration").

                    (c)   Notwithstanding the foregoing, the Company shall not
have any obligation to effect a Demand Registration pursuant to this Section 2
unless (i) the gross proceeds from the sale of the Registrable Shares included
in the Demand Registration are expected to be at least $45 million , and (ii)
at the date of the Demand Notice, the average daily trading volume of the
Common Stock for the prior sixty (60) trading days as reported by the national
securities exchange or automated interdealer quotation system on which the
Common Stock is so listed or quoted is less than 150,000 shares.

                    (d)   The Company shall use commercially reasonable efforts
to keep each Registration Statement filed pursuant to this Section 2
continuously effective and usable for the resale of the Registrable Shares
covered thereby until the earlier of (i) one hundred and twenty (120) days from
the date on which the SEC declares such Registration Statement effective and
(ii) until all the Registrable Shares covered by such Registration Statement
have been sold pursuant to such Registration Statement.

                    (e)   The Company shall be entitled to postpone the filing
of any Registration Statement otherwise required to be prepared and filed by
the Company pursuant to this Section





                                       4
<PAGE>   120
2, or suspend the use of any effective Registration Statement under this
Section 2, for a reasonable period of time, but not in excess of ninety (90)
days (a "Delay Period"), if the Board of the Company determines that in its
reasonable judgment and good faith the registration and distribution of the
Registrable Shares covered or to be covered by such Registration Statement
would materially impede, delay or interfere with any pending material
financing, acquisition or corporate reorganization or other material corporate
development involving the Company or any of its subsidiaries or would require
premature disclosure thereof and promptly gives the Holders written notice of
such determination, containing a general statement of the reasons for such
postponement and an approximation of the period of the anticipated delay;
provided, however, that (i) the aggregate number of days included in all Delay
Periods during any consecutive 12 months shall not exceed the aggregate of (x)
one hundred and eighty (180) days minus (y) the number of days occurring during
all Hold Back Periods and Interruption Periods during such consecutive 12
months and (ii) a period of at least sixty (60) days shall elapse between the
termination of any Delay Period, Hold Back Period or Interruption Period and
the commencement of the immediately succeeding Delay Period.  If the Company
shall so postpone the filing of a Registration Statement, the Holders of
Registrable Shares to be registered shall have the right to withdraw the
request for registration by giving written notice from the Holders of a
majority of the Registrable Shares that were to be registered to the Company
within forty-five (45) days after receipt of the notice of postponement or, if
earlier, the termination of such Delay Period (and, in the event of such
withdrawal, such request shall not be counted for purposes of determining the
number of requests for registration to which the Holders of Registrable Shares
are entitled pursuant to this Section 2).  The time period for which the
Company is required to maintain the effectiveness of any Registration Statement
shall be extended by the aggregate number of days of all Delay Periods, all
Hold Back Periods and all Interruption Periods occurring during such
Registration and such period and any extension thereof is hereinafter referred
to as the "Effectiveness Period." The Company shall not be entitled to initiate
a Delay Period unless it shall (A) to the extent permitted by agreements with
other security holders of the Company, concurrently prohibit sales by such
other security holders under registration statements covering securities held
by such other security holders and (B) in accordance with the Company's
policies from time to time in effect, forbid purchases and sales in the open
market by senior executives of the Company.

                    (f)   The Company shall have the right in its sole
discretion to include any securities that are not Registrable Shares
("Non-Registrable Securities") in any Registration Statement filed pursuant to
this Section 2; provided, however, that in the event the managing underwriter
or underwriters participating in such offering advises the Company in writing
that the total number of Non-Registrable Securities to be included in such
offering exceeds the amount that can be sold in (or during the time of) such
offering without delaying or jeopardizing the success of such offering
(including the price per share of the Registrable Shares to be sold), then the
amount of Non- Registrable Securities to be offered for the account of the
Company shall be reduced to an amount that the managing underwriter or
underwriters participating in the offering reasonably determine can be sold in
such offering without materially delaying or jeopardizing the success of such
offering.





                                       5
<PAGE>   121
                    (g)   Holders of a majority in number of the Registrable
Shares to be included in a Registration Statement pursuant to this Section 2
may, at any time prior to the effective date of the Registration Statement
relating to such Registration, revoke such request by providing a written
notice to the Company revoking such request.  The Holders of Registrable Shares
who revoke such request shall reimburse the Company for all of its
out-of-pocket expenses incurred in the preparation, filing and processing of
the Registration Statement; provided, however, that, if such revocation was
based on the Company's failure to comply in any material respect with its
obligations hereunder, such reimbursement shall not be required.

                    SECTION 3.  PIGGYBACK REGISTRATION.  (a) Right to
Piggyback.  If at any time during the period commencing on the date of this
Agreement and ending on the date which is five hundred and forty (540) days
after the Effective Time the Company proposes to file a registration statement
under the Securities Act with respect to a public offering of securities of the
same type as the Registrable Shares pursuant to a firm commitment underwritten
public offering solely for cash for its own account (other than a registration
statement (i) on Form S-8 or any successor forms thereto, or (ii) filed solely
in connection with a dividend reinvestment plan or employee benefit plan
covering officers or directors of the Company or its Affiliates) or for the
account of any holder of securities of the same type as the Registrable Shares
(to the extent that the Company has the right to include Registrable Shares in
any registration statement to be filed by the Company on behalf of such holder
but excluding a Demand Registration), then the Company shall give written
notice of such proposed filing to the Holders at least fifteen (15) days before
the anticipated filing date.  Such notice shall offer the Holders the
opportunity to register such amount of Registrable Shares as they may request
(a "Piggyback Registration").  Subject to Section 3(b) hereof, the Company
shall include in each such Piggyback Registration all Registrable Shares with
respect to which the Company has received written requests for inclusion
therein within ten (10) days after notice has been given to the Holders.  Each
Holder shall be permitted to withdraw all or any portion of the Registrable
Shares of such Holder from a Piggyback Registration at any time prior to the
effective date of such Piggyback Registration; provided, however, that if such
withdrawal occurs after the filing of the Registration Statement with respect
to such Piggyback Registration, the withdrawing Holders shall reimburse the
Company for the portion of the registration expenses payable with respect to
the Registrable Shares so withdrawn.

                    (b)   Priority on Piggyback Registrations.  The Company
shall use commercially reasonable efforts to cause the managing underwriter of
an underwritten public offering to permit the Holders to include all such
Registrable Shares on the same terms and conditions as any similar securities,
if any, of the Company included therein.  Notwithstanding the foregoing, if the
Company or the managing underwriter or underwriters participating in such
offering advise the Holders in writing that the total amount of securities
requested to be included in such Piggyback Registration exceeds the amount
which can be sold in (or during the time of) such offering without delaying,
jeopardizing or otherwise adversely affecting the success of the offering
(including the price per share of the securities to be sold), then the amount
of securities to be offered for the account of the Holders and other holders of
securities who have piggyback registration rights with respect thereto shall be
reduced (to zero if necessary) pro rata on the





                                       6
<PAGE>   122
basis of the number of common stock equivalents requested to be registered by
each such Holder or holder participating in such offering.

                    (c)   Right To Abandon.  Nothing in this Section 3 shall
create any liability on the part of the Company to the Holders if the Company
in its sole discretion should decide not to file a registration statement
proposed to be filed pursuant to Section 3(a) hereof or to withdraw such
registration statement subsequent to its filing, regardless of any action
whatsoever that a Holder may have taken, whether as a result of the issuance by
the Company of any notice hereunder or otherwise.

                    SECTION 4.  HOLDBACK AGREEMENT.  If (i) the Company shall
file a registration statement (other than in connection with the registration
of securities issuable pursuant to an employee stock option, stock purchase or
similar plan or pursuant to a merger, exchange offer or a transaction of the
type specified in Rule 145(a) under the Securities Act) with respect to the
Common Stock or similar securities or securities convertible into, or
exchangeable or exercisable for, such securities and (ii) with reasonable prior
notice, the Company (in the case of a nonunderwritten public offering by the
Company pursuant to such registration statement) advises the Holders in writing
that a public sale or distribution of such Registrable Shares would materially
adversely affect such offering or the managing underwriter or underwriters (in
the case of an underwritten public offering by the Company pursuant to such
registration statement) advises the Company in writing (in which case the
Company shall notify the Holders) that a public sale or distribution of
Registrable Shares would materially adversely impact such offering, then each
Holder shall, to the extent not inconsistent with applicable law, refrain from
effecting any public sale or distribution of Registrable Shares during the ten
days prior to the effective date of such registration statement and until the
earliest of (A) the abandonment of such offering, (B) one hundred and twenty
(120) days from the effective date of such registration statement and (C) if
such offering is an underwritten offering, the termination in whole or in part
of any "hold back" period obtained by the underwriter or underwriters in such
offering from the Company in connection therewith (each such period, a "Hold
Back Period").

                    SECTION 5.  REGISTRATION PROCEDURES.  In connection with
the registration obligations of the Company pursuant to and in accordance with
Sections 2 and 3 hereof (and subject to Sections 2 and 3 hereof), the Company
shall use commercially reasonable efforts to effect such registration to permit
the sale of such Registrable Shares in accordance with the intended method or
methods of disposition thereof, and pursuant thereto the Company shall as
expeditiously as practicable (but subject to Sections 2 and 3 hereof):

                          (a)     prepare and file with the SEC a Registration
         Statement for the sale of the Registrable Shares on any form for which
         the Company then qualifies or which counsel for the Company shall deem
         appropriate in accordance with such Holders' intended method or
         methods of distribution thereof, subject to Section 2(b) hereof, and,
         subject to the Company's right to terminate or abandon a registration
         pursuant to Section 3(c) hereof, use commercially reasonable efforts
         to cause such Registration Statement to become effective and remain
         effective as provided herein;





                                       7
<PAGE>   123
                          (b)     prepare and file with the SEC such amendments
         (including post-effective amendments) to such Registration Statement,
         and such supplements to the related Prospectus, as may be required by
         the rules, regulations or instructions applicable to the Securities
         Act during the applicable period in accordance with the intended
         methods of disposition specified by the Holders of the Registrable
         Shares covered by such Registration Statement, make generally
         available earnings statements satisfying the provisions of Section
         11(a) of the Securities Act (provided that the Company shall be deemed
         to have complied with this clause if it has complied with Rule 158
         under the Securities Act), and cause the related Prospectus as so
         supplemented to be filed pursuant to Rule 424 under the Securities
         Act; provided, however, that before filing a Registration Statement or
         Prospectus, or any amendments or supplements thereto (other than
         reports required to be filed by it under the Exchange Act), the
         Company shall furnish to the Holders of Registrable Shares covered by
         such Registration Statement and their counsel for review and comment,
         copies of all documents required to be filed;

                          (c)     notify the Holders of any Registrable Shares
         covered by such Registration Statement promptly and (if requested)
         confirm such notice in writing, (i) when a Prospectus or any
         Prospectus supplement or post-effective amendment has been filed, and,
         with respect to such Registration Statement or any post-effective
         amendment, when the same has become effective, (ii) of any request by
         the SEC for amendments or supplements to such Registration Statement
         or the related Prospectus or for additional information regarding such
         Holders, (iii) of the issuance by the SEC of any stop order suspending
         the effectiveness of such Registration Statement or the initiation of
         any proceedings for that purpose, (iv) of the receipt by the Company
         of any notifications with respect to the suspension of the
         qualification or exemption from qualification of any of the
         Registrable Shares for sale in any jurisdiction or the initiation or
         threatening of any proceeding for such purpose, and (v) of the
         happening of any event that requires the making of any changes in such
         Registration Statement, Prospectus or documents incorporated or deemed
         to be incorporated therein by reference so that they will not contain
         any untrue statement of a material fact or omit to state any material
         fact required to be stated therein or necessary to make the statements
         therein not misleading;

                          (d)     use commercially reasonable efforts to obtain
         the withdrawal of any order suspending the effectiveness of such
         Registration Statement, or the lifting of any suspension of the
         qualification or exemption from qualification of any Registrable
         Shares for sale in any jurisdiction in the United States;

                          (e)     furnish to the Holder of any Registrable
         Shares covered by such Registration Statement, each counsel for such
         Holders and each managing underwriter, if any, without charge, one
         conformed copy of such Registration Statement, as declared effective
         by the SEC, and of each post-effective amendment thereto, in each case
         including financial statements and schedules and all exhibits and
         reports incorporated or deemed to be incorporated therein by
         reference; and deliver, without charge, such number of copies of the
         preliminary prospectus, any amended preliminary prospectus, each final
         Prospectus and any post-effective amendment or supplement thereto, as
         such





                                       8
<PAGE>   124
         Holder may reasonably request in order to facilitate the disposition
         of the Registrable Shares of such Holder covered by such Registration
         Statement in conformity with the requirements of the Securities Act;

                          (f)     prior to any public offering of Registrable
         Shares covered by such Registration Statement, use commercially
         reasonable efforts to register or qualify such Registrable Shares for
         offer and sale under the securities or blue sky laws of such
         jurisdictions as the Holders of such Registrable Shares shall
         reasonably request in writing; provided, however, that the Company
         shall in no event be required to qualify generally to do business as a
         foreign corporation or as a dealer in any jurisdiction where it is not
         at the time so qualified or to execute or file a general consent to
         service of process in any such jurisdiction where it has not
         theretofore done so or to take any action that would subject it to
         general service of process or taxation in any such jurisdiction where
         it is not then subject;

                          (g)     upon the occurrence of any event contemplated
         by paragraph 5(c)(v) above, prepare a supplement or post- effective
         amendment to such Registration Statement or the related Prospectus or
         any document incorporated or deemed to be incorporated therein by
         reference and file any other required document so that, as thereafter
         delivered to the purchasers of the Registrable Shares being sold
         thereunder (including upon the termination of any Delay Period), such
         Prospectus will not contain an untrue statement of a material fact or
         omit to state any material fact required to be stated therein or
         necessary to make the statements therein, in light of the
         circumstances under which they were made, not misleading;

                          (h)     use commercially reasonable efforts to cause
         all Registrable Shares covered by such Registration Statement to be
         listed on each securities exchange or automated interdealer quotation
         system, if any, on which similar securities issued by the Company are
         then listed or quoted;

                          (i)     on or before the effective date of such
         Registration Statement, provide the transfer agent of the Company for
         the Registrable Shares with printed certificates for the Registrable
         Shares covered by such Registration Statement, which are in a form
         eligible for deposit with The Depository Trust Company;

                          (j)     make available for inspection by any Holder
         of Registrable Shares included in such Registration Statement, any
         underwriter participating in any offering pursuant to such
         Registration Statement, and any attorney, accountant or other agent
         retained by any such Holder or underwriter (collectively, the
         "Inspectors"), all financial and other records and other information,
         pertinent corporate documents and properties of any of the Company and
         its subsidiaries and affiliates (collectively, the "Records"), as
         shall be reasonably necessary to enable them to exercise their due
         diligence responsibilities; provided, however, that the Records that
         the Company determines, in good faith, to be confidential and which it
         notifies the Inspectors in writing are confidential shall not be
         disclosed to any Inspector unless such Inspector signs a





                                       9
<PAGE>   125
         confidentiality agreement reasonably satisfactory to the Company but
         in any event permitting disclosure by an Inspector if either (i) the
         disclosure of such Records is necessary to avoid or correct a
         misstatement or omission in such Registration Statement or (ii) the
         release of such Records is ordered pursuant to a subpoena or other
         order from a court of competent jurisdiction; provided further,
         however, that (A) any decision regarding the disclosure of information
         pursuant to subclause (i) shall be made only after consultation with
         counsel for the applicable Inspectors and the Company and (B) with
         respect to any release of Records pursuant to subclause (ii), each
         Holder of Registrable Shares agrees that it shall, promptly after
         learning that disclosure of such Records is sought in a court having
         jurisdiction, give notice to the Company so that the Company, at the
         Company's expense, may undertake appropriate action to prevent
         disclosure of such Records; and

                          (k)     enter into such agreements (including an
         underwriting agreement in form, scope and substance as is customary in
         underwritten offerings) and take all such other appropriate and
         reasonable actions requested by the Holders of a majority of the
         Registrable Shares being sold in connection therewith (including those
         reasonably requested by the managing underwriters) in order to
         expedite or facilitate the disposition of such Registrable Shares, and
         in such connection (i) use commercially reasonable efforts to obtain
         opinions of counsel to the Company and updates thereof (which counsel
         and opinions (in form, scope and substance) shall be reasonably
         satisfactory to the managing underwriters and counsel to the Holders
         of the Registrable Shares being sold), addressed to each selling
         Holder of Registrable Shares covered by such Registration Statement
         and each of the underwriters as to the matters customarily covered in
         opinions requested in underwritten offerings and such other matters as
         may be reasonably requested by such counsel and underwriters, (ii) use
         commercially reasonable efforts to obtain "cold comfort" letters and
         updates thereof from the independent certified public accountants of
         the Company (and, if necessary, any other independent certified public
         accountants of any subsidiary of the Company or of any business
         acquired by the Company for which financial statements and financial
         data are, or are required to be, included in the Registration
         Statement), addressed to each selling Holder of Registrable Shares
         covered by the Registration Statement (unless such accountants shall
         be prohibited from so addressing such letters by applicable standards
         of the accounting profession) and each of the underwriters, such
         letters to be in customary form and covering matters of the type
         customarily covered in "cold comfort" letters in connection with
         underwritten offerings, (iii) if requested and if an underwriting
         agreement is entered into, provide indemnification provisions and
         procedures substantially to the effect set forth in Section 8 hereof
         with respect to all parties to be indemnified pursuant to said
         Section.  The above shall be done at each closing under such
         underwriting or similar agreement, or as and to the extent required
         thereunder.

                    The Company may require each Holder of Registrable Shares
covered by a Registration Statement to furnish such information regarding such
Holder and such Holder's intended method of disposition of such Registrable
Shares as it may from time to time reasonably request in writing.  If any such
information is not furnished within a reasonable period of time





                                       10
<PAGE>   126
after receipt of such request, the Company may exclude such Holder's
Registrable Shares from such Registration Statement.

                    Each Holder of Registrable Shares covered by a Registration
Statement agrees that, upon receipt of any notice from the Company of the
happening of any event of the kind described in Section 5(c)(ii), 5(c)(iii),
5(c)(iv) or 5(c)(v) hereof, that such Holder shall forthwith discontinue
disposition of any Registrable Shares covered by such Registration Statement or
the related Prospectus until receipt of the copies of the supplemented or
amended Prospectus contemplated by Section 5(g) hereof, or until such Holder is
advised in writing (the "Advice") by the Company that the use of the applicable
Prospectus may be resumed, and has received copies of any amended or
supplemented Prospectus or any additional or supplemental filings which are
incorporated, or deemed to be incorporated, by reference in such Prospectus
(such period during which disposition is discontinued being an "Interruption
Period") and, if requested by the Company, the Holder shall deliver to the
Company (at the expense of the Company) all copies then in its possession,
other than permanent file copies then in such Holder's possession, of the
Prospectus covering such Registrable Shares at the time of receipt of such
request.

                    Each Holder of Registrable Shares covered by a Registration
Statement further agrees not to utilize any material other than the applicable
current preliminary prospectus or Prospectus in connection with the offering of
such Registrable Shares.

                    SECTION 6.  REGISTRATION EXPENSES.  Whether or not any
Registration Statement is filed or becomes effective, the Company shall pay all
costs, fees and expenses incident to the Company's performance of or compliance
with this Agreement, including (i) all registration and filing fees, including
NASD filing fees, (ii) all fees and expenses of compliance with securities or
blue sky laws, including reasonable fees and disbursements of counsel in
connection therewith, (iii) printing expenses (including expenses of printing
certificates for Registrable Shares and of printing prospectuses if the
printing of prospectuses is requested by the Holders or the managing
underwriter, if any), (iv) messenger, telephone and delivery expenses, (v) fees
and disbursements of counsel for the Company, (vi) fees and disbursements of
all independent certified public accountants of the Company (including expenses
of any "cold comfort" letters required in connection with this Agreement) and
all other persons retained by the Company in connection with such Registration
Statement, (vii) reasonable fees and disbursements of one counsel, other than
the Company's counsel, selected by Holders of a majority of the Registrable
Shares being registered, to represent all such Holders, (viii) fees and
disbursements of underwriters customarily paid by the issuers or sellers of
securities and (ix) all other costs, fees and expenses incident to the
Company's performance or compliance with this Agreement.  Notwithstanding the
foregoing, the fees and expenses of any persons retained by any Holder, other
than one counsel for all such Holders, and any discounts, commissions or
brokers' fees or fees of similar securities industry professionals and any
transfer taxes relating to the disposition of the Registrable Shares by a
Holder, will be payable by such Holder and the Company will have no obligation
to pay any such amounts.

                    SECTION 7.  UNDERWRITING REQUIREMENTS.  In the case of any
underwritten offering pursuant to either a Demand Registration or a Piggyback
Registration, the





                                       11
<PAGE>   127
Company shall select the institution or institutions that shall manage or lead
such offering.  No Holder shall be entitled to participate in an underwritten
offering unless and until such Holder has entered into an underwriting or other
agreement with such institution or institutions for such offering in such form
as the Company and such institution or institutions shall determine and has
completed and executed all questionnaires, powers of attorney, indemnities and
other documents reasonably required under the terms of such underwriting
arrangements.

                    SECTION 8.  INDEMNIFICATION.  (a) Indemnification by the
Company.  The Company shall, without limitation as to time, indemnify and hold
harmless, to the full extent permitted by law, each Holder of Registrable
Shares whose Registrable Shares are covered by a Registration Statement or
Prospectus, the officers, directors and agents and employees of each of them,
each Person who controls each such Holder (within the meaning of Section 15 of
the Securities Act or Section 20 of the Exchange Act) and the officers,
directors, agents and employees of each such controlling person, to the fullest
extent lawful, from and against any and all losses, claims, damages,
liabilities, judgment, costs (including, without limitation, costs of
preparation and reasonable attorneys' fees) and expenses (collectively,
"Losses"), as incurred, arising out of or based upon any untrue or alleged
untrue statement of a material fact contained in such Registration Statement or
Prospectus or in any amendment or supplement thereto or in any preliminary
prospectus, or arising out of or based upon any omission or alleged omission of
a material fact required to be stated therein or necessary to make the
statements therein not misleading, except insofar as the same are based upon
information furnished in writing to the Company by or on behalf of such Holder
expressly for use therein; provided, however, that the Company shall not be
liable to any such Holder to the extent that any such Losses arise out of or
are based upon an untrue statement or alleged untrue statement or omission or
alleged omission made in any preliminary prospectus if (i) having previously
been furnished by or on behalf of the Company with copies of the Prospectus,
such Holder failed to send or deliver a copy of the Prospectus with or prior to
the delivery of written confirmation of the sale of Registrable Shares by such
Holder to the person asserting the claim from which such Losses arise and (ii)
the Prospectus would have corrected in all material respects such untrue
statement or alleged untrue statement or such omission or alleged omission; and
provided further, however, that the Company shall not be liable in any such
case to the extent that any such Losses arise out of or are based upon an
untrue statement or alleged untrue statement or omission or alleged omission in
the Prospectus, if (x) such untrue statement or alleged untrue statement,
omission or alleged omission is corrected in all material respects in an
amendment or supplement to the Prospectus and (y) having previously been
furnished by or on behalf of the Company with copies of the Prospectus as so
amended or supplemented, such Holder thereafter fails to deliver such
Prospectus as so amended or supplemented, prior to or concurrently with the
sale of Registrable Shares.

                    (b)   Indemnification by Holder of Registrable Shares.  In
connection with any Registration Statement in which a Holder is participating,
such Holder shall furnish to the Company in writing such information as the
Company reasonably requests for use in connection with such Registration
Statement or the related Prospectus and agrees to indemnify, to the full extent
permitted by law, the Company, its directors, officers, agents or employees,
each Person who controls the Company (within the meaning of Section 15 of the
Securities Act and Section





                                       12
<PAGE>   128
20 of the Exchange Act) and the directors, officers, agents or employees of
such controlling Persons, from and against all Losses arising out of or based
upon any untrue or alleged untrue statement of a material fact contained in
such Registration Statement or the related Prospectus or any amendment or
supplement thereto, or any preliminary prospectus, or arising out of or based
upon any omission or alleged omission of a material fact required to be stated
therein or necessary to make the statements therein not misleading, to the
extent, but only to the extent, that such untrue or alleged untrue statement or
omission or alleged omission is based upon any information so furnished in
writing by or on behalf of such Holder to the Company expressly for use in such
Registration Statement or Prospectus.

                    (c)   Conduct of Indemnification Proceedings.  If any
Person shall be entitled to indemnity hereunder (an "indemnified party"), such
indemnified party shall give prompt notice to the party from which such
indemnify is sought (the "indemnifying party") of any claim or of the
commencement of any proceeding with respect to which such indemnified party
seeks indemnification or contribution pursuant hereto; provided, however, that
the delay or failure to so notify the indemnifying party shall not relieve the
indemnifying party from any obligation or liability except to the extent that
the indemnifying party has been prejudiced by such delay or failure.  The
indemnifying party shall have the right, exercisable by giving written notice
to an indemnified party promptly after the receipt of written notice from such
indemnified party of such claim or proceeding, to assume, at the indemnifying
party's expense, the defense of any such claim or proceeding, with counsel
reasonably satisfactory to such indemnified party; provided, however, that (i)
an indemnified party shall have the right to employ separate counsel in any
such claim or proceeding and to participate in the defense thereof, but the
fees and expenses of such counsel shall be at the expense of such indemnified
party unless:  (1) the indemnifying party agrees to pay such fees and expenses;
(2) the indemnifying party fails promptly to assume the defense of such claim
or proceeding or fails to employ counsel reasonably satisfactory to such
indemnified party; or (3) the named parties to any proceeding (including
impleaded parties) include both such indemnified party and the indemnifying
party, and such indemnified party shall have been advised by counsel that there
may be one or more legal defenses available to it that are inconsistent with
those available to the indemnifying party or that a conflict of interest is
likely to exist among such indemnified party and any other indemnified parties
(in which case the indemnifying party shall not have the right to assume the
defense of such action on behalf of such indemnified party); and (ii) subject
to clause (3) above, the indemnifying party shall not, in connection with any
one such claim or proceeding or separate but substantially similar or related
claims or proceedings in the same jurisdiction, arising out of the same general
allegations or circumstances, be liable for the fees and expenses of more than
one firm of attorneys (together with appropriate local counsel) at any time for
all of the indemnified parties, or for fees and expenses that are not
reasonable.  Whether or not such defense is assumed by the indemnifying party,
such indemnified party shall not be subject to any liability for any settlement
made without its consent.  The indemnifying party shall not consent to entry of
any judgment or enter into any settlement that does not include as an
unconditional term thereof the giving by the claimant or plaintiff to such
indemnified party of a release, in form and substance reasonably satisfactory
to the indemnified party, from all liability in respect of such claim or
litigation for which such indemnified party would be entitled to
indemnification hereunder.





                                       13
<PAGE>   129
                    (d)   Contribution. If the indemnification provided for in
this Section 8 is unavailable to an indemnified party in respect of any Losses
(other than in accordance with its terms), then each applicable indemnifying
party, in lieu of indemnifying such indemnified party, shall contribute to the
amount paid or payable by such indemnified party as a result of such Losses, in
such proportion as is appropriate to reflect the relative fault of the
indemnifying party, on the one hand, and such indemnified party, on the other
hand, in connection with the actions, statements or omissions that resulted in
such Losses as well as any other relevant equitable considerations.  The
relative fault of such indemnifying party, on the one hand, and indemnified
party, on the other hand, shall be determined by reference to, among other
things, whether any action in question, including any untrue statement of a
material fact or omission or alleged omission to state a material fact, has
been taken by, or relates to information supplied by, such indemnifying party
or indemnified party, and the parties' relative intent, knowledge, access to
information and opportunity to correct or prevent any such action, statement or
omission.  The amount paid or payable by a party as a result of any Losses
shall be deemed to include any legal or other fees or expenses incurred by such
party in connection with any investigation or proceeding.  The parties hereto
agree that it would not be just and equitable if contribution pursuant to this
Section 8(d) were determined by pro rata allocation or by any other method of
allocation that does not take account of the equitable considerations referred
to in the immediately preceding paragraph.  Notwithstanding the provision of
this Section 8(d), an indemnifying party that is a Holder shall not be required
to contribute any amount which is in excess of the amount by which the total
proceeds received by such Holder from the sale of the Registrable Shares sold
by such Holder (net of all underwriting discounts and commissions) exceeds the
amount of any damages that such indemnifying party has otherwise been required
by pay by reason of such untrue or alleged untrue statement or omission or
alleged omission.  No person guilty of fraudulent misrepresentation (within the
meaning of Section 11(f) of the Securities Act) shall be entitled to
contribution from any Person who was not guilty of such fraudulent
misrepresentation.

                    SECTION 9.  REPORTS UNDER THE EXCHANGE ACT.  The Company
agrees to:

                    (a)   file with the SEC in a timely manner all reports and
other documents required to be filed by the Company under the Exchange Act; and

                    (b)   furnish to any Holder, during the term of this
Agreement, as promptly as practicable upon request (i) a written statement by
the Company that it has complied with the current public information and
reporting requirements of Rule 144 under the Securities Act and the Exchange
Act and (ii) a copy of the most recent annual or quarterly report of the
Company and such other reports and documents so filed by the Company with the
SEC.

                    SECTION 10.  MISCELLANEOUS.  (a) Termination.  This
Agreement and the obligations of the Company and the Holders hereunder (other
than Sections 6 and 8 hereof) shall terminate on the first date on which no
Registrable Shares remain outstanding.





                                       14
<PAGE>   130
                    (b)   Notices.  All notices or communications hereunder
shall be in writing (including telecopy or similar writing), addressed as
follows:

                    To the Company:

                    Hearst/Argyle Television, Inc.
                    [Address]
                    Attention:  Dean H. Blythe
                    Telephone:
                    Telecopier:

                    With copies to:

                    The Hearst Corporation
                    959 Eighth Avenue
                    New York, New York  10009
                    Telephone:  (212) 649-2000
                    Telecopier: (212) 649-2035

                    Rogers & Wells
                    200 Park Avenue
                    New York, New York  10166
                    Attention:  Steven A. Hobbs, Esq.
                    Telephone:  (212) 878-8005
                    Telecopier: (212) 878-8375

                    To a Holder of Registrable Shares, at the address of such
Holder below such Holder's name on the signature pages hereof or, if not a
party hereto or on the date hereof, such other address as such Holder may
designate to the Company in writing.

                    Any such notice or communication shall be deemed given (i)
when made, if made by hand delivery, (ii) upon transmission, if sent by
confirmed telecopier, (iii) one business day after being deposited with a
next-day courier, postage prepaid, or (iv) three business days after being sent
certified or registered mail, return receipt requested, postage prepaid, in
each case addressed as above (or to such other address or to such other
telecopier number as such party may designate in writing from time to time).

                    (c)   Separability.  If any provision of this Agreement
shall be declared to be invalid or unenforceable, in whole or in part, such
invalidity or unenforceability shall not affect the remaining provisions hereof
which shall remain in full force and effect.

                    (d)   Assignment.  No Holder may assign its rights or
obligations hereunder without the prior written consent of the Company and any
purported assignment in violation hereof shall be null and void.  This
Agreement shall be binding upon and inure to the benefit





                                       15
<PAGE>   131
of the parties hereto and their respective heirs, devisees, legatees, legal
representatives, successors and permitted assigns.

                    (e)   Entire Agreement.  This Agreement represents the
entire agreement of the parties and shall supersede any and all previous
contracts, arrangements or understandings between the parties hereto with
respect to the subject matter hereof.

                    (f)   Amendments and Waivers.  Except as otherwise provided
herein, the provisions of this Agreement may not be amended, modified or
supplemented, and waivers or consents to departures from the provisions hereof
may not be given, unless the Company has obtained the written consent of
Holders of at least a majority in number of the Registrable Shares then
outstanding.

                    (g)   Publicity.  No public release or announcement
concerning the transactions contemplated hereby shall be issued by any party
without the prior consent of the other parties, except to the extent that such
party is advised by counsel that such release or announcement is necessary or
advisable under applicable law or the rules or regulations of any securities
exchange or similar authority, in which case the party required to make the
release or announcement shall to the extent practicable provide the other party
with an opportunity to review and comment on such release or announcement in
advance of its issuance.

                    (h)   Expenses.  Whether or not the transactions
contemplated hereby are consummated, except as otherwise provided herein, all
costs and expenses incurred in connection with the execution of this Agreement
shall be paid by the party incurring such costs or expenses, except as
otherwise set forth herein.

                    (i)   Interpretation.  The headings contained in this
Agreement are for reference purposes only and shall not affect in any way the
meaning or interpretation of this Agreement.

                    (j)   Counterparts.  This Agreement may be executed in two
or more counterparts, all of which shall be one and the same agreement, and
shall become effective when counterparts have been signed by each of the
parties and delivered to each other party.

                    (k)   Governing Law.  This Agreement shall be construed,
interpreted, and governed in accordance with the internal laws of Delaware.

                    (l)   Calculation of Time Periods.  Except as otherwise
indicated, all periods of time referred to herein shall include all Saturdays,
Sundays and holidays; provided, however, that if the date to perform the act or
give any notice with respect to this Agreement shall fall on a day other than a
Business Day, such act or notice may be timely performed or given if performed
or given on the next succeeding Business Day.





                                       16
<PAGE>   132
                    IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the date and year first written above.


                                        HEARST/ARGYLE TELEVISION, INC.


                                        By_____________________________________
                                          Name: 
                                          Title:


                                        HOLDERS:


                                        ALAWAD LIMITED


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        ATP


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        BMO FINANCIAL


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        BANK ONE CAPITAL


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        _______________________________________
                                        SAM BARSHOP





                                       17
<PAGE>   133
                                        BEAR STEARNS


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        CMIHI


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        CORNERSTONE CAPITAL


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        CRESCENT CAPITAL


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        FOUNDATION PARTNERS FUND, G.P.


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        GALP-FOREST ASSOCIATES


                                        By_____________________________________
                                          Name: 
                                          Title:





                                       18
<PAGE>   134
                                        TEXTRON COLLECTIVE INVESTMENT TRUST B


                                        By_____________________________________
                                          Name: 
                                          Title:


                                        _______________________________________
                                        PAUL SCHUPF

                                        TAMPSCO PARTNERSHIP VI


                                        By_____________________________________
                                          Name: 
                                          Title:


                                        _______________________________________
                                        DAVID YARLAN

                                        CS FIRST BOSTON FUND


                                        By_____________________________________
                                          Name: 
                                          Title:

                                        CS FIRST BOSTON MERCHANT BANK


                                        By_____________________________________
                                          Name: 
                                          Title:





                                       19
<PAGE>   135
                                                                    EXHIBIT 1.05
                                                             TO MERGER AGREEMENT



                             DIRECTORS AND OFFICERS
                          OF THE SURVIVING CORPORATION

DIRECTORS*


<TABLE>
<CAPTION>
                                                                           Elected By
  Name                                Class                                Holders Of:
  ----                                -----                                ---------- 
  <S>                                 <C>                                  <C>
  Bob Marbut                          I                                    Series B Common Stock

  Blake Byrne                         II                                   Series B Common Stock

  David Pulver                        II                                   Series A Common Stock

  Caroline Williams                   I                                    Series A Common Stock
</TABLE>

*        Eight additional Directors to be designated by Parent pursuant to
written notice delivered to the Company prior to the Effective Time.


OFFICERS


<TABLE>
<CAPTION>
  Name                                    Title
  ----                                    -----
  <S>                                     <C>
  Bob Marbut                              Chairman and Co-Chief Executive Officer

  John G. Conomikes                       President and Co-Chief Executive Officer

  David Barrett                           Executive Vice President and Chief Operating Officer

  Blake Byrne                             Executive Vice President
</TABLE>





<PAGE>   136
                                                                    EXHIBIT 8.08
                                                             TO MERGER AGREEMENT



                            FORM OF AFFILIATE LETTER

Argyle Television, Inc.
200 Concord Plaza, Suite 700
San Antonio, Texas  78216

Ladies and Gentlemen:

                    I have been advised that as of the date of this letter I
may be deemed to be an "affiliate" of Argyle Television, Inc., a Delaware
corporation (the Company"), as the term "affiliate" is (i) defined for purposes
of paragraphs (c) and (d) of Rule 145 of the rules and regulations (the "Rules
and Regulations") of the Securities and Exchange Commission (the "Commission")
under the Securities Act of 1933, as amended (the "Act"), or (ii) used in and
for purposes of Accounting Series, Releases 130 and 135, as amended, of the
Commission. Pursuant to the terms of the Agreement and Plan of Merger dated as
of March 26, 1997 (the "Agreement"), by and among the Company, The Hearst
Corporation ("Parent"), HAT Contribution Sub, Inc. and HAT Merger Sub, Inc.
("Merger Sub"), Merger Sub will be merged with and into the Company, as a
result of which the Company will be the surviving corporation (the "Merger").

                    As a result of the Merger, I may receive shares of
Surviving Corporation Series A Common Stock (as defined in the Agreement) in
exchange for shares owned by me of Company Series A Common Stock (as defined in
the Agreement).

                    I represent, warrant and covenant to Parent that in the
event I receive any Surviving Corporation Series A Common Stock as a result of
the Merger:

                    (m)   I shall not make any sale, transfer or other
disposition of the Surviving Corporation Series A Common Stock in violation of
the Act or the Rules and Regulations.

                    (n)   I have carefully read this letter and the Agreement
and discussed the requirements of such documents and other applicable
limitations upon my  ability to sell, transfer or otherwise dispose of the
Surviving Corporation Series A Common Stock to the extent I felt necessary,
with my counsel or counsel for the Company.

                    (o)   I have been advised that the issuance of Surviving
Corporation Series A Common Stock to me pursuant to the Merger has been
registered with the Commission under the Act on a Registration Statement on
Form S-4. However, I have also been advised that, since at the time the Merger
was submitted for a vote of the stockholders of the Company, I may be deemed to
have been an affiliate of the Company and the distribution by me of the
Surviving





<PAGE>   137
Corporation Series A Common Stock has not been registered under the Act, I may
not sell, transfer or otherwise dispose of the Surviving Corporation Series A
Common Stock issued to me in the Merger unless (i) such sale, transfer or other
disposition has been registered under the Act, (ii) such sale, transfer or
other disposition is made in conformity with Rule 145 promulgated by the
Commission under the Act, or (iii) in the opinion of counsel reasonably
acceptable to the Surviving Corporation (as defined in the Merger Agreement),
or pursuant to a "no action" letter obtained by the undersigned from the staff
of the Commission, such sale, transfer or other disposition is otherwise exempt
from registration under the Act.

                    (p)   I understand that, except as may be provided in any
registration  rights agreement entered into by the Surviving Corporation and
the undersigned, the Surviving Corporation is under no obligation to register
the sale, transfer or other disposition of the Surviving Corporation Series A
Common Stock by me or on my behalf under the Act or to take any other action
necessary in order to make compliance with an exemption from such registration
available.

                    (q)   I also understand that stop transfer instructions
will be given to the  Surviving Corporation's transfer agents with respect to
the Surviving Corporation Series A Common Stock and that there will be placed
on the certificates for the Surviving Corporation Series A Common Stock issued
to me, or any substitutions therefor, a legend stating in substance:

"THE SHARES REPRESENTED BY THIS CERTIFICATE WERE ISSUED IN A TRANSACTION TO
WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT OF 1933 APPLIES.  THE
SHARES REPRESENTED BY THIS CERTIFICATE MAY ONLY BE TRANSFERRED IN ACCORDANCE
WITH THE TERMS OF AN AGREEMENT DATED           , BETWEEN THE REGISTERED HOLDER
HEREOF AND                       , A COPY OF WHICH AGREEMENT IS ON FILE AT THE
PRINCIPAL OFFICES OF
      ."

                    (r)   I also understand that unless the transfer by me of
my Surviving Corporation Series A Common Stock has been registered under the
Act or is a sale made in conformity with the provisions of Rule 145, the
Surviving Corporation reserves the right to put the following legend on the
certificates issued to my transferee:

"THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
SECURITIES ACT OF 1933 AND WERE ACQUIRED FROM A PERSON WHO RECEIVED SUCH SHARES
IN A TRANSACTION TO WHICH RULE 145 PROMULGATED UNDER THE SECURITIES ACT OF 1933
APPLIES. THE SHARES HAVE BEEN ACQUIRED BY THE HOLDER NOT WITH A VIEW TO, OR FOR
RESALE IN CONNECTION WITH, ANY DISTRIBUTION THEREOF WITHIN THE MEANING OF THE
SECURITIES ACT OF 1933 AND MAY NOT BE SOLD, PLEDGED OR OTHERWISE TRANSFERRED
EXCEPT PURSUANT TO AN EFFECTIVE REGISTRATION STATEMENT OR IN ACCORDANCE WITH AN
EXEMPTION FROM THE REGISTRATION REQUIREMENTS OF THE SECURITIES ACT OF 1933."





                                       2
<PAGE>   138
                    It is understood and agreed that the legends set forth in
paragraphs E and F above shall be removed by delivery of substitute
certificates without such legend if such legend is not required for purposes of
the Act or this Agreement. It is understood and agreed that such legends and
the stop orders referred to above will be removed if (i) one year shall have
elapsed from the date the undersigned acquired the Surviving Corporation Series
A Common Stock received in the Merger and the provisions of Rule 145(d)(2) are
then available to the undersigned, (ii) two years shall have elapsed from the
date the undersigned acquired the Surviving Corporation Series A Common Stock
received in the Merger and the provisions of Rule 145(d)(3) are then available
to the undersigned, or (iii) the Surviving Corporation has received either an
opinion of counsel, which opinion and counsel shall be reasonably satisfactory
to the Surviving Corporation, or a "no action" letter obtained by the
undersigned from the staff of the Commission, to the effect that the
restrictions imposed by Rule 145 under the Act no longer apply to the
undersigned.

                    Execution of this letter should not be considered an
admission on my part that I am an "affiliate" of the Company as described in
the first paragraph of this letter or as a waiver of any rights I may have to
object to any claim that I am such an affiliate on or after the date of this
letter.


                                        Very truly yours,


                                        _______________________________________
                                        Name:

Accepted this      day of
        , 1997 by

ARGYLE TELEVISION, INC.


By: ____________________________
    Name:
    Title:





                                       3
<PAGE>   139
                                                                 EXHIBIT 9.01(I)
                                                             TO MERGER AGREEMENT



                         TERMS OF MANAGEMENT AGREEMENT

1.       Scope:  The Management Agreement would cover WWWB-TV 32, Tampa, FL and
Parent's Missouri LMA television stations, Parent's Baltimore AM/FM radio
stations and all other television stations which may be acquired by Parent or
any subsidiary or Affiliate thereof subsequent to the execution and prior to
the Effective Time of the Merger Agreement (including WPBF-TV, West Palm Beach,
if acquired).  However, the management agreement would be subject to any
contractual consents which may be required with respect to the Missouri LMA.

2.       Term:  The term of the Management Agreement would commence at the
Effective Time and would continue for each station respectively until the
earlier of: (i) Parent's divestiture of the station to a third party; (ii) if
applicable, the exercise of the option granted to the Surviving Corporation
following the Merger (referred to herein as the "Company") to acquire the
station, or (iii) five (5) years following the closing of the Merger Agreement,
provided that, Parent would have the right to terminate the Management
Agreement at any time upon 90 days prior written notice if the option period or
right of first refusal period, as applicable, has expired without having been
exercised.

3.       Services:  Subject to applicable laws, rules and regulations
(including those of the FCC), the management services provided would be
substantially similar to those management services Parent's Broadcasting
Division management has provided the Parent Stations, and would include,
without limitation, management services with respect to: sales; news;
programming (subject to the rights of each station's licensee to retain sole
responsibility for and control of the station's programming, including the
right to pre-empt programming provided for under the management agreement);
compliance with FCC and EEO laws, rules and regulations; preparation of
operating and capital budgets and financial statements in accordance with GAAP;
engineering; promotion; and accounting services.

4.       Management Fee:  The management fee with respect to the managed
stations would be the reimbursement of the Company's costs and expenses with
respect to the managed television stations on an allocated basis to be
determined in the formal Management Agreement, plus an amount equal to the
greater of (i) (x) $50,000 for Parent's radio stations (counted as a single
property) and $50,000 for the Missouri LMA, or (y) for all others, $100,000 per
station, and (ii) a percentage of the positive broadcast cash flow from each
such property listed below:

                    o     Year 1 - 20%
                    o     Year 2 - 30%
                    o     Year 3 - 40%
                    o     Year 4 and thereafter - 50%





<PAGE>   140
5.       Other Terms.  The Management Agreement also will contain such other
terms and provisions that are customary for such management agreements,
including provisions with respect to the Communications Act and the rules and
regulations of the FCC.

                          TERMS OF TV OPTION AGREEMENT

1.       Applicability - Acquisition options would be granted to the Company
following the Merger and would apply to WWWB-32, Tampa, FL and the Missouri
LMA.  Parent would also grant a right of first refusal to the Company for a
period of 36 months following the closing of the Merger Agreement with respect
to WPBF-TV, West Palm Beach, FL, if such station is acquired by Parent or a
subsidiary or Affiliate of Parent and such station is proposed to be sold to a
third party.  Exercise of the right of first refusal would be by the Company's
independent directors.

2.       Option Terms - For each applicable property, the option period would
be 18 to 36 months following the Effective Time.  The purchase price would be
the fair market value of the respective station based upon an appraised value
(provided that, in the case of the Missouri LMA, in no event would the purchase
price be less than the Accumulated Costs as defined in the Option Agreement,
plus interest thereon).  If Parent elects to sell a station before the
commencement of, or during, the option period, the Company would be granted a
right of first refusal to acquire the station.  Exercise of the right of first
refusal would be by the Company's independent directors.  Parent would be
entitled to elect to receive the purchase price in either cash or Company
stock.  With respect to the Missouri LMA, if the option were exercised Parent
would assign to the Company its rights and obligations under the applicable LMA
documents and agreements (including the Option Agreement and the Programming
Services and Time Brokerage Agreement) and the assignment would be subject to
contractual consents.

                    The exercise of the option for the applicable property
would be triggered by action of the independent directors of the Company, and
may be withdrawn by the Company after receipt of the appraisal, as described
below.  The appraiser shall be independent and selected by mutual agreement of
the Company and Parent. If the Company and Parent cannot agree as to the
selection of the appraiser, then each of them would select an appraiser and the
two appraisers would select a third appraiser.  The appraisal would take into
account both the structure of the proposed transaction and the tax basis of the
assets to be acquired by the Company.  If three appraisers are used, the
appraised value would be the average of the three appraisals. If the option is
exercised and not withdrawn, the fees for the appraisal shall be paid as
follows: (i) if a single appraiser is used, equally by the Company and Parent;
and (ii) if three appraisers are used, each party pays the fees of its
appraiser and the Company and Parent shall pay the fees of the third appraiser
equally. If the option is exercised and withdrawn, then the Company shall pay
the fees of all appraisers. If the option is not exercised the first refusal
right would terminate.





                                       2
<PAGE>   141
3.       Other Terms.  The Option Agreement also will contain such other terms
and provisions that are customary for such option agreements, including
provisions with respect to the Communications Act and the rules and regulations
of the FCC.


                        TERMS OF RADIO FACILITIES LEASE

1.       Term:  The term of the lease would commence at the Effective Time and
continue for each radio station respectively until the earlier of: (i) Parent's
divestiture of a radio station to a third party, in which case either party
(i.e., the Company or the buyer of the station), would be entitled to terminate
the lease with respect to that station upon 90 days prior written notice, or
(ii) 36 months following the Effective Time.

2.       Other Terms and Conditions:  The leased premises would be the premises
occupied by each radio station as of the Effective Time and all other terms and
conditions under which the stations occupy their respective premises would
remain in effect (including allocations and adjustments to allocations as
consistent with past practice on a historical basis).  The lease also will
contain such other terms and provisions that are customary for such leases,
including provisions with respect to the Communications Act and the rules and
regulations of the FCC.





                                       3
<PAGE>   142
                                                                 EXHIBIT 9.02(F)
                                                             TO MERGER AGREEMENT



                             TAX SHARING AGREEMENT


                    Agreement made this ___ day of ___, 1997, by The Hearst
Corporation ("Hearst"), and Argyle Television, Inc. ("Argyle TV"), both of
which are Delaware corporations, to establish the sharing of the federal, state
and local income and franchise taxes after Argyle TV Group (as hereinafter
defined) becomes a member of Group (as hereinafter defined).


1.       Definitions

(a)      Group - Parent, Argyle TV Group and all other corporations (whether
now existing or hereinafter formed or acquired) that at the relevant time would
be entitled or required to join with Parent (or any successor common parent
corporation) in filing a consolidated federal income tax return.

(b)      Parent - Hearst, or any successor common parent corporation of the
Group.

(c)      Argyle TV Group - Argyle TV and any other corporation which would be
included in the affiliated group of corporations as defined in Section 1504(a)
of the Internal Revenue Code of 1986, as amended (the "Code"), of which Argyle
TV would be the common parent, but for the inclusion of Argyle TV in another
affiliated group.

(d)      Argyle TV Group Tax Liability -

         (1)        The hypothetical consolidated federal income tax liability
for the Argyle TV Group for a taxable year determined as if the Argyle TV Group
had filed its own consolidated federal income tax return for such taxable year
and all prior taxable years ending after the date hereof.  Such hypothetical
consolidated federal income tax liability shall be determined at the end of the
taxable year and shall reflect any tax elections, conventions, treatments, or
methods which (i) are actually utilized by the Group in filing its federal
consolidated tax return, and (ii) are applied on a consistent basis from year
to year (as so far is consistent with clause (i)).  The hypothetical tax
liability of the Argyle TV Group shall be computed by taking into account net
operating loss, capital loss and investment tax credit carryforwards of the
Argyle TV Group generated in taxable years during which Argyle TV Group was a
member of the Group, and carryforwards from prior separate return years to the
extent they are actually utilized by the Argyle Group.





<PAGE>   143
         (2)        For the years in which Argyle TV Group joins or leaves the
Group, an election under Treasury Regulation Section 1.1502- 76(b)(2)(ii) to
ratably allocate Argyle TV Group's items of income, gain, deductions, losses
and credits will be made by the required parties.

         (3)        The Argyle TV Group Tax Liability shall be determined each
year by Parent and shall be reviewed by Deloitte and Touche or such other
nationally recognized firm of independent public accountants as may be
regularly employed by the Group at the time of the determination.

(e)      Argyle TV Group Estimated Tax Liability - The hypothetical estimated
consolidated federal income tax liability for the Argyle TV Group determined in
accordance with the definition in Section 1, paragraph (d) as of the end of
each quarter of the taxable year.

2.       Allocations of Consolidated Federal Income Tax Liability

(a)      Filing of Consolidated Returns

         So long as Parent and the Argyle TV Group are members of the Group,
Parent shall file consolidated federal income tax returns for each taxable year
ending after the date hereof, which shall include Argyle TV Group as a member
of the Group.

(b)      Payment of Tax Liability

         For each taxable year (or portion thereof) during which the Argyle TV
Group is included in a consolidated Federal income tax return with Parent,
Argyle TV shall pay to Parent an amount equal to the Argyle TV Group Tax
Liability.  To the extent that the obligation to pay such amount has not been
fully satisfied pursuant to paragraph 2(c), Argyle TV shall pay any such
remaining amount to Parent by the date on which Parent is required to make its
final payment of federal income taxes for the taxable year without the
occurrence of penalties or additions to tax.

(c)      Estimated Quarterly Payments

         At the end of each quarter of each taxable year (or portion thereof)
during which the Argyle TV Group is included in a consolidated Federal income
tax return with Parent, Argyle TV shall make estimated payments to Parent,
within five (5) days of receiving a request therefore, in an amount equal to
the Argyle TV Group Estimated Tax Liability for the quarter. If the total of
such estimated quarterly payments made by Argyle TV to Parent with respect to a
given taxable year are in excess of the liability of Argyle TV to Parent
pursuant to paragraph 2(b) for such taxable year, Parent shall pay the amount
of such excess to Argyle TV no later than the date on which Parent files the
consolidated federal income tax return for the Group.





                                       2
<PAGE>   144
(d)      Changes in Tax Liability

         (i)        If the Argyle TV Group Tax Liability is changed as the
result of any administrative settlement or final determination which is not
litigated by Group or in a final judicial determination, then the amount of
payment required from Argyle TV to Parent pursuant to paragraph 2(a) shall be
recomputed by substituting the amount of the Argyle TV Group Tax Liability
after the adjustments described above in place of the Argyle TV Group Tax
Liability as previously computed.  Not later than ten days after such final
determination, Argyle TV shall pay to Parent or Parent shall pay to Argyle TV,
as the case may be, the difference between the new Argyle TV Group Tax
Liability, including any interest or penalties imposed in respect of the new
Argyle TV Group tax liabilities and the amounts previously paid.  The parties
recognize that such new liability is not necessarily Argyle TV's final
liability for that year and may be recomputed more than once.

(f)      Indemnity

         Parent agrees to indemnify, defend, and hold harmless Argyle TV and
each member of the Argyle TV Group from and against any and all liabilities to
the Internal Revenue Service for Federal income tax (including interest and
penalties thereon) with respect to any taxable year to which this Agreement
applies, including, without limitation, any such liabilities of Argyle TV and
each member of the Argyle TV Group pursuant to Treasury Regulation Section
1.1502-6.

(g)      State and Local Taxes

         In the event Parent actually files consolidated, combined or unitary
income or franchise tax returns or reports in any state or local jurisdiction
on behalf of and pays such taxes owed by all or part of the Group, the
principles and procedures stated in this Agreement shall apply for purposes of
allocating such state or local tax liability, including interest or penalties
thereon, among the Parent and the Argyle TV Group.

(h)      Effects of Agreement

         As between Parent and the Argyle TV Group, the provisions of this
Agreement shall fix the liability of each to the other as to the matters
covered hereunder, even if such provisions are not controlling for tax or other
purposes (including, but not limited to, the computation of deductions or
earnings and profits for federal tax purposes), and even if Hearst and other
corporations which now are, or which from time to time may become, members of
the Group enter into other arrangements for the allocation of the portion of
the total tax liability of the Group which is allocable to them.





                                       3
<PAGE>   145
3.       Miscellaneous Provisions

(a)      Scope of the Agreement

         This Agreement contains the entire understanding of the parties hereto
with respect to the subject matter contained herein.  No alteration, amendment
or modification of any of the terms of this Agreement shall be valid unless
made by an instrument signed in writing by an authorized officer of each party.

(b)      Choice of Law

         This Agreement has been made in and shall be construed and enforced in
accordance with the laws of the State of New York.


(c)      Successors and Assigns

         This Agreement shall be binding upon and inure to the benefit of each
party hereto and its respective successors and assigns.

(d)      Termination

         This Agreement shall terminate if (i) the parties agree in writing to
such a termination, (ii) the Argyle TV Group ceases to be a member of the
Group, including, without limitation, upon the effective date, if ever, of
Parent's S election, or (iii) Parent fails to file a consolidated return in any
taxable year.  The terms of the Agreement will remain in effect for any taxable
year or part of a taxable year for which the income of Argyle TV or any member
of Argyle TV Group must be included in Parent's consolidated return.

(e)      Information

         Parent, Argyle TV and all members of the Argyle TV Group agree to
cooperate in supplying information reasonably requested by the other party in
order to make any computations required under this Agreement and for the
purpose of defending tax examinations, including appeals and litigation.

(f)      Effective Date

         This Agreement shall be effective the date upon which Argyle TV Group 
becomes a member of the Group.





                                       4
<PAGE>   146
         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be duly executed as of the date first above written.


                                        THE HEARST CORPORATION


                                        By:____________________________________


                                        ARGYLE TELEVISION, INC.


                                        By:____________________________________





                                       5
<PAGE>   147
                                                                 EXHIBIT 9.02(G)
                                                             TO MERGER AGREEMENT



                    LICENSE AGREEMENT (the "Agreement") dated as of ______ ___,
1997, is by and between The Hearst Corporation, a Delaware corporation ("THC"),
and Hearst/Argyle Television, Inc., a Delaware corporation (the "Company").

         WHEREAS, Hearst is the sole and exclusive owner of all right, title
and interest in and to and has the right to grant the license pursuant to the
terms set forth herein with respect to the company and trade name "Hearst";

         WHEREAS, this Agreement is being executed and delivered simultaneously
with the closing of the transactions contemplated by the Agreement and Plan of
Merger dated as of March 26, 1997 among THC, the Company, Hearst Merger Sub,
Inc. and Hearst Contribution Sub, Inc.  pursuant to which THC will become a
controlling shareholder of the Company;

         WHEREAS, the Company desires to enter into this Agreement for the
right and license to use the Hearst name in connection with the operation of
its business; and

         WHEREAS, THC is willing to formally grant a license to the Company to
use the Hearst Name in connection with the operation of the Company's business;

         NOW, THEREFORE, in consideration of the mutual agreements and
covenants herein, the parties hereto agree as follows:

         1.         DEFINITIONS.

                    The following terms, as used herein, shall have the
following meanings:

                    1.1   "Hearst Name" shall mean that portion of any company
and trade name consisting of "Hearst".  Expressly excluded from the Hearst Name
are the words "Hearst Corporation" or any company name substantially identical
thereto and any corporate logos used by THC.

                    1.2   "License Term" shall mean the term commencing as of
the date hereof and continuing until the License granted pursuant to Section
2.1 shall be terminated by THC as provided in Section 6.

                    1.3   "Permitted Manner of Use" shall mean use of the
Hearst Name in accordance with all legal requirements and also with THC's
policy and style standards as currently existing and as may be reasonably
amended from time to time by THC (including such other requirements or
conditions with regard to the use of the Hearst Name as may be established by
THC in accordance with good trademark practice.)





<PAGE>   148
         2.         GRANT OF LICENSE TO USE THE HEARST NAME.

                    2.1   License.  THC hereby grants to the Company, during
the License Term, a personal, royalty-free, non-exclusive, non- transferrable,
non-assignable, license to use in the United States only, without the right to
grant sublicenses, the Hearst Name solely in the Company's name as follows:
"Hearst/Argyle Television, Inc."; provided that such use shall be in accordance
with the Permitted Manner of Use.

                    2.2           Inspections.  The form of using the Hearst
Name in the name of the Company shall be subject to THC's approval, which
approval shall not be unreasonably withheld.  In the event that THC objects to
any such form of using the Hearst Name, it shall give written notice of its
objections to and consult with the Company in a good faith effort to resolve
any such objections.

                    2.3   Absence of Interest in Hearst Name.  Nothing herein
shall give the Company any right, title or interest in the Hearst Name apart
from the rights to use specified in Section 2.1, all such right, title and
interest, including but not limited to rights of registration, maintenance and
enforcement, being solely with THC.  The Hearst Name is the sole property of
THC and any and all uses by the Company shall inure to the sole benefit of THC,
including goodwill in respect thereof.  To the extent that any jurisdiction
shall find for any reason as a matter of law or otherwise that such use has
vested in the Company any right, title or interest in or to the Hearst Name,
the Company, upon the request of THC, shall execute and deliver to THC, without
charge, appropriate assignments to vest such rights, title and interest in THC.
At THC's request and expense, the Company agrees to assist THC in the
procurement or maintenance of any filings or registrations for the Hearst Name
in any jurisdiction by providing any information available from the Company and
executing any documents necessary therefor.

                    2.4   Filing, Registration or Use of Hearst Name.  The
                      Company and its subsidiaries will not:

                  (i)  raise or cause to be raised any questions concerning or
                  objections to the validity of the Hearst Name in any
                  jurisdiction, or to any registrations thereof or applications
                  therefor, or to the sole proprietary rights of THC thereto,
                  on any grounds whatsoever;

                  (ii)  alter or amend in any way the Hearst Name and will not,
                  during the term of this Agreement or thereafter adopt or use
                  any name that is confusingly similar thereto;

                  (iii)  file, apply to register or register the Hearst Name,
                  alone or in combination with any other word or device or
                  symbol or any name, mark, term, script or device colorably
                  similar thereto, except if, as, when, and to the extent as
                  may be expressly consented to in writing in advance by THC in
                  specific instances; or





                                       3
<PAGE>   149
                  (iv) use the Hearst Name in conjunction or in combination
                  with any other name, mark, term, script or devicewhatsoever,
                  except as provided in Section 2.1 or to the extent approved
                  otherwise in writing in advance by THC.

           3.     INDEMNIFICATION BY THE COMPANY.  The Company hereby agrees to
indemnify, defend and hold harmless, THC, its subsidiaries (other than the
Company and its subsidiaries) and their affiliates and their respective
employees, officers, directors, and agents and shall hold each of them harmless
from and against any and all claims, demands, suits, actions, damages, and
judgments brought or obtained by a third party ("Claims"), of whatever type or
kind arising out of (i) any use of the Hearst Name by the Company, including,
without limitation, product liability or personal injury Claims; or (ii) any
breach by the Company of any of the terms and conditions of this Agreement.

           4.     DEFENSE OF INFRINGEMENT CLAIMS.  THC agrees to indemnify and
defend the Company, its Affiliates and their employees, officers, directors and
agents and shall hold each of them harmless to the extent that any Claims arise
out of an assertion or claim that the use of the Hearst Name by the Company
pursuant to the terms of this Agreement infringes the trade names, trademarks
or service marks of a third party.

           5.     INFRINGEMENT BY THIRD PARTIES.  Upon discovery by the
Company, it shall notify THC of any adverse uses confusingly similar or
otherwise damaging to the Hearst Name, but shall take no other action of any
kind with respect thereto except by the express prior written authorization of
THC.  The determination of whether or not legal action shall be taken in any
case shall lie exclusively with and at the sole discretion of THC.  In the
event that THC institutes legal action pursuant to this section, the costs of
any such legal action shall be borne by THC.  THC may bring suit in its own
name with choice of counsel and control of the legal action by THC.  The
Company shall cooperate with and assist THC in any such suit by promptly
providing any reasonably requested documents in the Company's possession,
custody or control, and by making its personnel familiar with the facts
available to THC and otherwise, without charge.  In the event that threatened
or actual legal action by THC results in a settlement or resolution that
provides damages or other monies to THC, such monies shall be retained by THC.

           6.     TERMINATION.  THC may terminate the license granted pursuant
to Section 2.1, at any time, for any reason, on written notice given to the
Company at least six (6) months prior to the proposed termination date.  Upon
the termination of such license, the Company shall terminate forthwith all uses
of the Hearst Name and, to the extent necessary, shall take all steps necessary
to amend the Company's certificate of incorporation to eliminate the Hearst
Name from the Company's name as soon as practicable.

           7.     REPRESENTATIONS AND WARRANTIES.  THC makes no representations
or warranties with respect to the validity, status, enforceability or coverage
of the Hearst Name.





                                       4
<PAGE>   150
           8.     ASSIGNABILITY.  This Agreement shall not be assignable, in
whole or part, directly or indirectly, by the Company without notice to and the
prior written consent of THC, and any attempt to assign any rights or
obligations arising under this Agreement without such consent in violation
hereof shall be null and void.

           9.     GENERAL PROVISIONS.

                  9.1 Notices.  All notices and other communications required
or permitted hereunder shall be in writing (including telefax or similar
writing) and shall be given:

                  (i)       If to THC, to:

                            The Hearst Corporation
                            959 Eighth Avenue
                            New York, New York 10019
                            Attention: Victor F. Ganzi
                            Telefax No.: (212) 649-2035

                  (ii)      If to the Company to:

                            Hearst/Argyle Television, Inc.
                            [ADDRESS]
                            Attention:
                            Telefax:

or (iii) in either case, to such other person or to such other address or
telefax number as the party to whom notice is to be given may have furnished
the other parties in writing by like notice.  If mailed, any such communication
shall be deemed to have been given on the third business day following the day
on which the communication is posted by registered or certified mail (return
receipt requested).  If given by any other means it shall be deemed to have
been given when delivered to the address specified in this Section 9.1.

                  9.2 INTERPRETATION.  The headings contained in this Agreement
are for reference purposes only and shall not affect the meaning or
interpretation of this Agreement.

                  9.3 MISCELLANEOUS.  This Agreement constitutes the entire
agreement and supersedes all other prior agreements and understandings, both
written and oral, between the parties with respect to the subject matter hereof
and shall be governed in all respects by the laws of the State of New York
without regard to its laws or regulations relating to choice of law.

                  9.4 COUNTERPARTS.  This Agreement may be executed in two or
more counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.





                                       5
<PAGE>   151
                  9.5 SPECIFIC PERFORMANCE.  The Company agrees that money
damages would not be a sufficient remedy for any breach of any provision of
this Agreement by the Company, and that in addition to all other remedies which
THC may have, THC will be entitled to specific performance and injunctive or
other equitable relief as a remedy for any such breach.  No failure or delay by
THC in exercising any right, power or privilege hereunder will operate as a
waiver thereof, nor will any single or partial exercise thereof preclude any
other or further exercise thereof or the exercise of any right, power or
privilege hereunder.

                  9.6 SURVIVAL.  The following provision shall survive any
termination of the license granted pursuant to this Agreement: Sections 2.3,
2.4, 3, 4, 5 and 9.5.

           IN WITNESS WHEREOF the parties hereto have caused this Agreement to
be executed by their duly authorized officers.

                                        THE HEARST CORPORATION


                                        By:____________________________________
                                           Name: 
                                           Title:


                                        HEARST/ARGYLE TELEVISION, INC.


                                        By:____________________________________
                                           Name: 
                                           Title:





                                       6
<PAGE>   152
                                                              EXHIBIT 9.02(H)(A)
                                                             TO MERGER AGREEMENT





                           LIST OF PERSONS DELIVERING
                   MANAGEMENT TRANSFER RESTRICTION AGREEMENTS




<TABLE>
<CAPTION>
  Name                                       Title
  ----                                       -----
  <S>                                        <C>
  Bob Marbut                                 Chairman and Chief Executive Officer

  Blake Byrne                                President, Chief Operating Officer and Director
</TABLE>





<PAGE>   153
                                                              EXHIBIT 9.02(h)(B)
                                                             TO MERGER AGREEMENT

                               FORM OF MANAGEMENT
                         TRANSFER RESTRICTION AGREEMENT


Argyle Television, Inc.
200 Concord Plaza, Suite 700
San Antonio, Texas  78216

Ladies and Gentlemen:

                 Reference is made to the Agreement and Plan of Merger dated as
of March 26, 1997 (the "Agreement"), by and among Argyle Television, Inc., a
Delaware corporation (the "Company"), The Hearst Corporation ("Parent"), Hearst
Contribution Sub, Inc. and Hearst Merger Sub, Inc. ("Merger Sub"), pursuant to
which Merger Sub will be merged with and into the Company, as a result of which
the Company will be the surviving corporation (the "Merger").  As a result of
the Merger, the undersigned may receive shares of Surviving Corporation Series
A Common Stock (as defined in the Agreement) in exchange for shares owned by
the undersigned of Existing Series A Common Stock (as defined in the
Agreement).  The execution and delivery by the undersigned of this agreement is
a condition precedent to your obligations to effect the Merger.

                 For and in consideration of your entering into the Merger
Agreement and the performance of your obligations thereunder, the undersigned
agrees that, until the earlier of the third anniversary of the date the
undersigned acquired the Surviving Corporation Series A Common Stock received
in the Merger or, the date the undersigned is no longer employed by the
Company, the undersigned will not, without the prior written consent of the
Surviving Corporation (as defined in the Agreement), directly or indirectly,
sell, offer, contract to sell, grant any option for the sale of, or otherwise
dispose of any amount of the Surviving Corporation Series A Common Stock or any
securities convertible into, exchangeable for, or exercisable for Surviving
Corporation Series A Common Stock, or any rights to purchase or acquire
Surviving Corporation Series A Common Stock, owned either of record or
beneficially by the undersigned such that, after such transfer, the undersigned
and the undersigned's permitted transferees would own less than        * shares
of the Surviving Corporation Series A Common Stock; provided, however, that
gifts or transfers for estate planning purposes shall not be prohibited by this
agreement if the donee or transferee agrees to be bound by the foregoing in the
same manner as it applies to the undersigned.





_______________________

*  624,375 shares in the case of Bob Marbut
   384,647 shares in the case of Blake Byrne


<PAGE>   154
                 This agreement shall become effective as of the time the
Merger Agreement is executed, and shall be governed by and construed in
accordance with the laws of the State of Delaware.




                                        Very truly yours,


                                        _________________________________
                                        Name:





                                       2


<PAGE>   1
                                                                 March 26, 1997



Argyle Television, Inc.
200 Concord Plaza, Suite 700
San Antonio, Texas 78216

             Re:  Waiver of Rollover Election

Ladies and Gentlemen:

        Reference is made to that certain Agreement and Plan of Merger dated as
of March 26, 1997, by and among The Hearst Corporation, HAT Merger Sub, Inc.,
HAT Contribution Sub, Inc. and Argyle Television, Inc. (the "Merger
Agreement"). Capitalized terms used but not defined herein shall have the
meanings ascribed to them in the Merger Agreement.

        As a result of the Merger, each of the undersigned may have the right
to choose to receive, subject to the terms of the Merger Agreement, an Option
Rollover, Option Cash, Option Stock or the Option Mixed Consideration in
exchange for cancellation of Company Options held by each of them.

        In consideration of the covenants and agreements contained in this
letter agreement and the Merger Agreement and in order to induce Parent, Merger
Sub and Cash Sub to enter into the Merger Agreement, each of the undersigned
hereby (i) waives any such right to receive an Option Rollover in the Merger,
and (ii) represents, warrants and covenants to the Company that he or she shall
not make a Rollover Election with respect to any Company Options held by him or
her, and agrees to make only an Option Cash Election, Option Stock Election or
Option Mixed Election in respect thereof.



                                      Very truly yours,
ACCEPTED AND AGREED                   
                                      /s/ BOB MARBUT
ARGYLE TELEVISION, INC.               -----------------------------------
                                      Bob Marbut

/s/ DEAN H. BLYTHE                    /s/ BLAKE BYRNE
- -----------------------------         -----------------------------------
Name:  Dean H. Blythe                 Blake Byrne
Title: Vice President                 
                                      /s/ IBRA MORALES
                                      ------------------------------------
                                      Ibra Morales

                                      /s/ HARRY HAWKS
                                      -----------------------------------
                                      Harry Hawks


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