HEARST ARGYLE TELEVISION INC
8-K/A, 1998-12-16
TELEVISION BROADCASTING STATIONS
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                                  ------------

                                   FORM 8-K/A

                                Amendment  No. 1

                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934
                                        


                     December 16, 1998 (September 29, 1998)
                     --------------------------------------
                Date of Report (Date of earliest event reported)

                         HEARST-ARGYLE TELEVISION, INC.
                         ------------------------------
             (Exact Name of Registrant as Specified in its Charter)



<TABLE>
<S>                               <C>                                <C>
      Delaware                         000-27000                                   74-271753
      --------                         ---------                                   ---------
(State of Organization)           (Commission File Number)           (IRS Employer Identification No.)
</TABLE>



                               888 Seventh Avenue
                            New York, New York 10106
                            ------------------------
        (Address of Registrant's Principal Executive Office) (Zip Code)

                                 (212) 887-6800
                                 --------------
              (Registrant's telephone number, including area code)
<PAGE>
 
Item 5.  Other Events.
         ------------ 

     This Current Report on Form 8-K/A amends the Current Report on Form 8-K,
dated September 29, 1998 (the "September 29 8-K") of Hearst-Argyle Television,
Inc., to replace the Pulitzer Broadcasting Company and Subsidiaries consolidated
financial statements as of December 31, 1997 and 1996 and for each of the three
years in the period ended December 31, 1997 and as of June 30, 1998 and for the
six months ended June 30, 1998 and 1997, and the Unaudited Pro Forma Combined
Condensed Financial Statements of Hearst-Argyle Television, Inc. (giving effect
to the Pulitzer Merger both including and excluding the Kelly Transaction) filed
as Exhibits 99.1 and 99.2, respectively, to the September 29 8-K with the
revised Pulitzer Broadcasting Company and Subsidiaries consolidated financial
statements as of December 31, 1997 and 1996 and for each of the three years in
the period ended December 31, 1997 and as of June 30, 1998 and for the six
months ended June 30, 1998 and 1997, and the revised Unaudited Pro Forma
Combined Condensed Financial Statements of Hearst-Argyle Television Inc. (giving
effect to the Pulitzer Merger both including and excluding the Kelly
Transaction) filed as Exhibits 99.1 and 99.2, respectively, hereto.


Item 7.  Financial Statements, Pro Forma Financial Information and Exhibits.
         ------------------------------------------------------------------ 

         (c)  Exhibits.

                  23.1              Consent of Deloitte & Touche LLP.

                  23.2              Consent of Deloitte & Touche LLP.

                  99.1              Pulitzer Broadcasting Company and
                                    Subsidiaries consolidated financial
                                    statements as of December 31, 1997 and 1996
                                    and for each of the three years in the
                                    period ended December 31, 1997 and as of
                                    June 30, 1998 and for the six months ended
                                    June 30, 1998 and 1997.

                  99.2              Unaudited Pro Forma Combined Condensed
                                    Financial Statements of Hearst-Argyle
                                    Television, Inc. (giving effect to the
                                    Pulitzer Merger both including and excluding
                                    the Kelly Transaction).
<PAGE>
 
                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this Report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                   HEARST-ARGYLE TELEVISION, INC.
                                   
                                   
                                   By:     /s/ Dean H. Blythe
                                           ---------------------------------
                                           Dean H. Blythe
                                           Senior Vice President-
                                           Corporate Development, Secretary 
                                           and General Counsel

Date: December 16, 1998
<PAGE>
 
                                 EXHIBIT INDEX

Exhibit No.              Exhibit
- -----------              -------
 
23.1                     Consent of Deloitte & Touche LLP.

23.2                     Consent of Deloitte & Touche LLP.

99.1                     Pulitzer Broadcasting Company and Subsidiaries
                         consolidated financial statements as of December 31,
                         1997 and 1996 and for each of the three years in the
                         period ended December 31, 1997 and as of June 30, 1998
                         and for the six months ended June 30, 1998 and 1997.
 
99.2                     Unaudited Pro Forma Combined Condensed Financial
                         Statements of Hearst-Argyle Television, Inc. (giving
                         effect to the Pulitzer Merger both including and 
                         excluding the Kelly Transaction).

<PAGE>
 
                                                                    EXHIBIT 23.1
                                                                    ------------


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in the Registration Statement of
Argyle Television Inc. on Form S-3 (No. 333-35051) of our report dated July 17,
1998 (November 25, 1998 as to Paragraph 3 of Note 1) relating to the financial
statements of Pulitzer Broadcasting Company and Subsidiaries, appearing in the
Current Report on Form 8-K/A of Hearst-Argyle Television Inc. dated December 16,
1998.


DELOITTE & TOUCHE LLP

St. Louis, Missouri
December 16, 1998

<PAGE>
 
                                                                    EXHIBIT 23.2
                                                                    ------------


INDEPENDENT AUDITORS' CONSENT

We consent to the incorporation by reference in this Post-Effective Amendment 
No. 1 to the Registration Statement of Hearst-Argyle Television Inc. on Form S-3
(No. 333-61101) of our report dated July 17, 1998 (November 25, 1998 as to
Paragraph 3 of Note 1) relating to the financial statements of Pulitzer
Broadcasting Company and Subsidiaries, appearing in the Current Report on Form 
8-K/A of Hearst-Argyle Television Inc. dated December 16, 1998, and to the
reference to us under "Experts" in this Registration Statement.


DELOITTE & TOUCHE LLP


St. Louis, Missouri
December 16, 1998

<PAGE>
 
                                                                    EXHIBIT 99.1
                                                                                
                         PULITZER BROADCASTING COMPANY
                                AND SUBSIDIARIES

                               TABLE OF CONTENTS
                                        

CONSOLIDATED FINANCIAL STATEMENTS

     Independent Auditors' Report

     Statements of Consolidated Income for each of the Three Years in the Period
       Ended December 31, 1997

     Statements of Consolidated Income for each of the Six-Month Periods
       Ended June 30, 1998 and 1997 (Unaudited)

     Statements of Consolidated Financial Position at December 31, 1997 and 1996

     Statements of Consolidated Financial Position at June 30, 1998 (Unaudited)

     Statements of Consolidated Stockholder's Equity (Deficit) for each of the
       Three Years in the Period Ended December 31, 1997

     Statement of Consolidated Stockholder's Equity for the Six-Month Period
       Ended June 30, 1998 (Unaudited)

     Statements of Consolidated Cash Flows for each of the Three Years in the
       Period Ended December 31, 1997

     Statements of Consolidated Cash Flows for each of the Six-Month Periods
       Ended June 30, 1998 and 1997 (Unaudited)

     Notes to Consolidated Financial Statements


<PAGE>
 
                          INDEPENDENT AUDITORS' REPORT
                                        
To the Board of Directors and Stockholders of
Pulitzer Publishing Company:

We have audited the accompanying statements of consolidated financial position
of Pulitzer Broadcasting Company, a wholly-owned subsidiary of Pulitzer
Publishing Company, and subsidiaries as of December 31, 1997 and 1996, and the
related consolidated statements of income, stockholder's equity (deficit), and
cash flows for each of the three years in the period ended December 31, 1997.
These financial statements are the responsibility of the Company's management.
Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in all
material respects, the financial position of the companies at December 31, 1997
and 1996, and the results of their operations and their cash flows for each of
the three years in the period ended December 31, 1997 in conformity with
generally accepted accounting principles.


DELOITTE & TOUCHE LLP


Saint Louis, Missouri
July 17, 1998 (November 25, 1998 as to Paragraph 3 of Note 1)

                                       2
<PAGE>
 
PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED INCOME

<TABLE>
<CAPTION>
                                                       SIX MONTHS ENDED
                                                           JUNE 30,                            Years Ended December 31,
                                             ---------------------------------    ------------------------------------------------
                                                    1998              1997              1997              1996              1995
                                                          (Unaudited)
                                                                               (In thousands)

OPERATING REVENUES - NET                          $119,773          $111,264          $227,016          $224,992          $202,939
                                                  --------          --------          --------          --------          --------
<S>                                             <C>               <C>               <C>               <C>               <C>
OPERATING EXPENSES:
  Operations                                        36,045            33,989            69,205            66,626            64,202
  Selling, general and administrative               28,267            27,862            55,885            56,535            53,707
  Depreciation and amortization                     11,051            11,684            23,447            22,442            22,843
                                                  --------          --------          --------          --------          --------
              Total operating expenses              75,363            73,535           148,537           145,603           140,752
                                                   -------          --------          --------          --------           -------
                                                                                                                           
  Operating income                                  44,410            37,729            78,479            79,389            62,187
                                                                                                                           
  Interest expense                                  (6,925)           (8,699)          (16,081)          (13,592)          (10,171)
  Net other income (expense)                             5                 5                10               434                (4)
                                                   -------          --------          --------          --------           -------
                                                                                                                           
INCOME BEFORE PROVISION FOR                                                                                                
  INCOME TAXES                                      37,490            29,035            62,408            66,231            52,012
                                                                                                                           
PROVISION FOR INCOME TAXES (Note11)                 14,645            11,346            24,387            25,876            19,433
                                                   -------          --------          --------          --------           -------
                                                                                                                           
                                                                                                                           
NET INCOME                                        $ 22,845          $ 17,689          $ 38,021          $ 40,355          $ 32,579
                                                  ========          ========          ========          ========          ========
</TABLE>

See accompanying notes to consolidated financial statements.

                                       3
<PAGE>
 
PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED FINANCIAL POSITION

<TABLE>
<CAPTION>
                                                                                          December 31,           
                                                                     JUNE 30,     ---------------------------
                                                                       1998           1997           1996
                                                                   (Unaudited)
                                                                          (In thousands, except share data) 
<S>                                                                   <C>        <C>           <C>
ASSETS                                                                                                             
 
CURRENT ASSETS:
  Trade accounts receivable (less allowance for
    doubtful accounts of $871, $785 and $991)                       $ 50,863        $ 50,880        $ 47,700
  Program rights                                                       3,054           7,866           8,452
  Prepaid expenses and other                                           1,306           1,260           1,277
                                                                    --------        --------        --------
              Total current assets                                    55,223          60,006          57,429
                                                                    --------        --------        --------
                                                                                                    
PROPERTIES:                                                                                         
  Land                                                                10,069          10,163           9,342
  Buildings                                                           44,881          44,769          43,827
  Machinery and equipment                                            137,250         135,629         125,806
  Construction in progress                                             5,794           3,282           1,735
                                                                    --------        --------        --------
              Total                                                  197,994         193,843         180,710
  Less accumulated depreciation                                      113,922         106,826          91,816
                                                                    --------        --------        --------
              Properties - net                                        84,072          87,017          88,894
                                                                    --------        --------        --------
                                                                                                    
INTANGIBLE AND OTHER ASSETS:                                                                        
  Intangible assets - net of amortization (Note 6)                    98,670         102,493         107,934
  Other                                                                7,904           7,172           6,021
                                                                    --------        --------        --------
              Total intangible and other assets                      106,574         109,665         113,955
                                                                    --------        --------        --------
                                                                                                    
                   TOTAL                                            $245,869        $256,688        $260,278
                                                                    ========        ========        ========
                                                                                                    
LIABILITIES AND STOCKHOLDER'S EQUITY                                                                
                                                                                                    
CURRENT LIABILITIES:                                                                                
  Trade accounts payable                                            $  4,113        $  3,966        $  3,724
  Current portion of long-term debt (Note 7)                          12,705          12,705          14,705
  Salaries, wages and commissions                                      4,053           4,709           4,806
  Interest payable                                                     5,640           5,677           7,177
  Program contracts payable                                            2,728           7,907           8,916
  Other                                                                2,169           1,551           1,698
                                                                    --------        --------        --------
              Total current liabilities                               31,408          36,515          41,026
                                                                    --------        --------        --------
                                                                                                    
LONG-TERM DEBT (Note 7)                                              172,500         172,705         235,410
                                                                    --------        --------        --------
                                                                                                    
PENSION OBLIGATIONS (Note 8)                                           6,242           5,544           4,149
                                                                    --------        --------        --------
                                                                                                    
POSTRETIREMENT BENEFIT OBLIGATIONS (Note 9)                            2,659           2,556           2,618
                                                                    --------        --------        --------
                                                                                                    
OTHER LONG-TERM LIABILITIES                                            2,522           3,299           5,842
                                                                    --------        --------        --------
                                                                                                    
COMMITMENTS AND CONTINGENCIES (Note 12)                                                             
                                                                                                    
STOCKHOLDER'S EQUITY (DEFICIT):                                                                     
  Common stock, $100 par value; 1,000 shares authorized;                                            
    issued 100 shares                                                     10              10              10
  Additional paid-in capital                                          11,924          11,924          11,924
  Retained earnings                                                  104,454          81,609          43,588
  Intercompany balance (Note 4)                                      (85,850)        (57,474)        (84,289)
                                                                    --------        --------        --------
               Total stockholder's equity (deficit)                   30,538          36,069         (28,767)
                                                                    --------        --------        --------

                   TOTAL                                            $245,869        $256,688        $260,278
                                                                    ========        ========        ========
</TABLE>

See accompanying notes to consolidated financial statements.

                                       4
<PAGE>
 
PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED CASH FLOWS

<TABLE>
<CAPTION>
                                                              SIX MONTHS ENDED
                                                                  JUNE 30,                    Years Ended December 31,
                                                       ------------------------------    ------------------------------------
                                                            1998         1997               1997         1996       1995
                                                               (Unaudited)                                    
                                                                                   (In thousands)                
<S>                                                     <C>             <C>              <C>          <C>          <C> 
CASH FLOWS FROM OPERATING ACTIVITIES:                                                                                 
  Net income                                               $ 22,845      $ 17,689         $ 38,021    $  40,355   $ 32,579
  Adjustments to reconcile net income to net cash                                                                
    provided by operating activities:                                                                            
    Depreciation                                              7,157         7,817           15,709       14,811     15,191
    Amortization                                              3,894         3,867            7,738        7,631      7,652
    Deferred income taxes                                      (659)         (654)          (2,039)        (844)    (1,506)
    Gain on sale of assets                                                                                 (421) 
    Changes in assets and liabilities which                                                                      
        provided (used) cash:                                                                                    
        Trade accounts receivable                                17          (839)          (3,180)      (5,658)    (3,014)
        Other assets                                           (164)           24             (386)        (597)       414
        Trade accounts payable and other liabilities            867          (394)            (356)       4,751      1,608
                                                           --------      --------         --------    ---------  ---------
                                                                                                                 
NET CASH PROVIDED BY OPERATING ACTIVITIES                    33,957        27,510           55,507       60,028     52,924
                                                           --------      --------         --------    ---------  ---------
                                                                                                                 
CASH FLOWS FROM INVESTING ACTIVITIES:                                                                            
  Capital expenditures                                       (4,376)       (5,540)         (12,976)     (11,354)   (16,307)
  Purchase of broadcast assets                                             (1,849)          (3,141)      (5,187) 
  Investment in limited partnership                          (1,000)       (1,500)          (1,500)      (1,750)    (1,750)
  Sale of assets                                                                                          1,999  
                                                           --------      --------         --------    ---------  ---------
                                                                                                                 
NET CASH USED IN INVESTING ACTIVITIES                        (5,376)       (8,889)         (17,617)     (16,292)   (18,057)
                                                           --------      --------         --------    ---------  ---------
                                                                                                                 
CASH FLOWS FROM FINANCING ACTIVITIES:                                                                            
  Proceeds from issuance of long-term debt                                                              135,000  
  Repayments of long-term debt                                 (205)      (26,705)         (64,705)     (15,205)   (14,250)
  Net transactions with Pulitzer Publishing Company         (28,376)        8,084           26,815     (163,531)   (20,617)
                                                           --------      --------         --------    ---------  ---------
NET CASH USED IN FINANCING ACTIVITES                        (28,581)      (18,621)         (37,890)     (43,736)   (34,867)
                                                           --------      --------         --------    ---------  ---------
NET INCREASE IN CASH                                       $     --      $     --         $     --    $      --  $      --
                                                           ========      ========         ========    =========  =========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
 
Cash paid during the period for interest                   $  6,872      $  9,513         $ 17,469    $   9,716  $  10,147
</TABLE>

See accompanying notes to consolidated financial statements.

                                       5
<PAGE>
 
PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
STATEMENTS OF CONSOLIDATED STOCKHOLDER'S EQUITY (DEFICIT)

<TABLE>
<CAPTION>
                                        Shares                            (In thousands)
                                       ---------  ------------------------------------------------------------------
                                                                                                           Total
                                                              Additional                               Stockholder's
                                        Common      Common      Paid-in      Retained   Intercompany      Equity
                                        Stock        Stock      Capital      Earnings     Balance       (Deficit)
                                        -----        -----      -------      --------     -------       --------- 
<S>                                   <C>            <C>     <C>          <C>           <C>          <C>
Balances at January 1, 1995               100          $10      $11,924      $ 43,588     $ 26,925      $  82,447
                                               
Net Income                                                                     32,579                      32,579
                                               
Dividends declared                                                            (32,579)      32,579
                                               
Net transactions with                          
 Pulitzer Publishing Company                                                               (20,617)       (20,617)
                                        -----        -----      -------      --------     --------       ---------
Balances at December 31, 1995             100           10       11,924        43,588       38,887         94,409
                                        
                                        
Net Income                                                                     40,355                      40,355
                                        
Dividends declared                                                            (40,355)      40,355
                                        
Net transactions with                   
 Pulitzer Publishing Company                                                              (163,531)      (163,531)
                                        -----        -----      -------      --------     --------       --------- 
Balances at December 31, 1996             100           10       11,924        43,588      (84,289)       (28,767)
                                          
Net Income                                                                     38,021                      38,021
                                               
Net transactions with                          
 Pulitzer Publishing Company                                                                26,815         26,815
                                        -----        -----      -------      --------      -------       --------- 
Balances at December 31, 1997             100           10       11,924        81,609      (57,474)        36,069
                                               
Net Income (Unaudited)                                                         22,845                      22,845
                                               
Net transactions with                          
    Pulitzer Publishing                        
    Company (Unaudited)                                                                    (28,376)       (28,376)
                                        -----        -----      -------      --------      -------       --------- 
Balances at June 30, 1998                                   
     (Unaudited)                          100          $10      $11,924      $104,454    $ (85,850)      $ 30,538
                                        =====        =====      =======      ========    =========       =========
</TABLE>

See accompanying notes to consolidated financial statements.

                                       6
<PAGE>
 

PULITZER BROADCASTING COMPANY AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


1.  BASIS OF PRESENTATION

On May 25, 1998, Pulitzer Publishing Company (the "Company" or "Pulitzer"),
Pulitzer Inc., (a newly-organized wholly-owned subsidiary of the Company ("New
Pulitzer")), and Hearst-Argyle Television, Inc. ("Hearst-Argyle") entered into
an Agreement and Plan of Merger (the "Merger Agreement") pursuant to which
Hearst-Argyle will acquire the Company's Broadcasting Business (see Note 2) (the
"Merger").  Prior to the Spin-off (as defined below), the Company intends to
borrow $700 million, which may be secured by the assets and/or stock of Pulitzer
Broadcasting Company and its subsidiaries. Out of the proceeds of this new debt,
the Company will pay the existing Company debt (see Note 7) and any costs
arising as a result of the Merger and related transactions. Prior to the Merger,
the balance of the proceeds of this new debt, together with the Company's
publishing assets and liabilities, will be contributed by the Company to New
Pulitzer pursuant to a Contribution and Assumption Agreement (the
"Contribution"). Pursuant to the Merger Agreement, Hearst-Argyle will assume the
new debt following the consummation of the Spin-off and Merger.

Immediately following the Contribution, the Company will distribute to each
holder of Company Common Stock one fully-paid and nonassessable share of New
Pulitzer Common Stock for each share of Company Common Stock held and to each
holder of Company Class B Common Stock one fully-paid and nonassessable share of
New Pulitzer Class B Common Stock for each share of Company Class B Common Stock
held (the "Distribution").  The Contribution and Distribution are collectively
referred to as the "Spin-off." The Spin-off and the Merger are collectively
referred to as the "Transactions."

The Company's obligation to consummate the Transactions is subject, among other
things, to the receipt of various regulatory approvals, approval of an amendment
to the restated certificate of incorporation (the "Charter Amendment") of the
Company by its stockholders and approval of the Merger by the stockholders of
both the Company and Hearst-Argyle. The Company has received a favorable letter
ruling from the Internal Revenue Service confirming that the Spin-off will be
tax-free to Pulitzer stockholders. Early termination of the initial waiting
period under the Hart-Scott-Rodino Antitrust Improvement Act of 1976 has also
been granted. In addition, the Federal Communications Commission (the "FCC") has
published notice of its grant of the application for the transfer of FCC
licenses, including related waiver requests, from the Company to Hearst-Argyle.
The Company anticipates that its special shareholders meeting to consider the
Charter Amendment and the Merger will be held in January 1999 and that the
Transactions will be completed shortly after the meeting. 

Following the consummation of the Spin-off and Merger, New Pulitzer will be
engaged primarily in the business of newspaper publishing.  For financial
reporting purposes, New Pulitzer is the continuing stockholder interest and will
retain the Pulitzer name.

2.  BROADCASTING BUSINESS

Pulitzer Broadcasting Company, a wholly-owned subsidiary of the Company, and its
wholly-owned subsidiaries, WESH Television, Inc.; WDSU Television, Inc.; and
KCCI Television, Inc.; (collectively "Broadcasting" or "Broadcasting Business"),
own and operate nine network-affiliated television stations and five radio
stations.  Broadcasting's television properties represent market sizes from
Omaha, Nebraska to Orlando, Florida and include operations in the northeast,
southeast, midwest and southwest.  Three of Broadcasting's five radio stations,
representing the significant portion of its radio operations, are located in
Phoenix, Arizona.

3.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Consolidation - The consolidated financial statements include the
accounts of Broadcasting.  All significant intercompany transactions have been
eliminated from the consolidated financial statements.

                                       7
<PAGE>
 
Unaudited Interim Financial Information - In the opinion of management, the
accompanying unaudited interim financial information contains all adjustments,
consisting only of normal recurring adjustments, necessary to present fairly
Broadcasting's financial position as of June 30, 1998 and the results of
operations and cash flows for the six-month periods ended June 30, 1998 and
1997.  Results of operations for interim periods are not necessarily
indicative of the results to be expected for the full year.

Fiscal Year - Broadcasting's fiscal year ends on the last Sunday of the calendar
year, which in 1995 resulted in a 14-week fourth quarter and a 53-week year.  In
1997 and 1996, the fourth quarter was 13 weeks and the year was 52 weeks.
Broadcasting's six-month periods ended June 30, 1998 and 1997 end on the last
Sunday coincident with or prior to June 30.  For ease of presentation,
Broadcasting has used December 31 as the year-end and June 30, as the six-month
period end.

Program Rights - Program rights represent license agreements for the right to
broadcast feature programs, program series and other syndicated programs over
limited license periods and are presented in the consolidated balance sheet at
the lower of unamortized cost or estimated net realizable value.  The total
gross cost of each agreement is recorded as an asset and liability when the
license period begins and all of the following conditions have been met: (a) the
cost of the agreement is known or reasonably determinable, (b) the program
material has been accepted in accordance with the conditions of the license
agreement and (c) the program is available for broadcast.  Payments are made in
installments as provided for in the license agreements.  Program rights expected
to be amortized in the succeeding year and payments due within one year are
classified as current assets and current liabilities, respectively.

Program rights covering periods of less than one year are amortized on a
straight-line basis as the programs are broadcast.  Program rights covering
periods greater than one year are generally amortized as a package or series
over the license period using an accelerated method.  When a determination is
made that either the unamortized cost of a program exceeds its estimated net
realizable value or a program will not be used prior to the expiration of the
license agreement, appropriate adjustments are made to charge unamortized
amounts to operations.

Property and Depreciation - Property is recorded at cost.  Depreciation is
computed using the straight-line method over the estimated useful lives of the
individual assets.  Buildings are depreciated over 30 to 35 years and all other
property over lives ranging from 3 to 15 years.

Intangible Assets - Intangibles consisting of goodwill, FCC licenses and network
affiliations acquired subsequent to the effective date of Accounting Principles
Board Opinion No. 17 ("Opinion No. 17") are being amortized over lives of either
15 or 40 years while all other intangible assets are being amortized over lives
ranging from 8 to 21 years.  Intangibles in the amount of $1,520,000, related to
acquisitions prior to the effective date of Opinion No. 17, are not being
amortized because, in the opinion of management, their value is of
undeterminable duration.

Long-Lived Assets - The Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 121, Accounting for the Impairment of Long-
Lived Assets and for Long-Lived Assets to Be Disposed Of, in March 1995.  This
statement became effective for Broadcasting's 1996 fiscal year.  The general
requirements of this statement are applicable to the properties and intangible
assets of Broadcasting and require impairment to be considered whenever events
or changes in circumstances indicate that the carrying amount of an asset may
not be recoverable.  Management periodically evaluates the recoverability of
long-lived assets by reviewing the current and projected cash flows of each of
its properties.  If a permanent impairment is deemed to exist, any write-down
would be charged to operations.  For the periods presented, there has been no
impairment.

Postretirement Benefit Plans - Broadcasting provides retiree medical and life
insurance benefits under varying postretirement plans at several of its
operating locations.  Broadcasting's liability and related expense for benefits
under the postretirement plans are recorded over the service period of active
employees based upon annual actuarial calculations.  All of Broadcasting's
postretirement  benefits are funded on a pay-as-you-go basis.

                                       8
<PAGE>
 
Income Taxes - Broadcasting's financial results are included in Pulitzer's
consolidated federal income tax return.  The tax provisions included in the
consolidated financial statements were computed as if Broadcasting was a
separate company.  Deferred tax assets and liabilities are recorded for the
expected future tax consequences of events that have been included in either
financial statements or tax returns.  Under this asset and liability approach,
deferred tax assets and liabilities are determined based on temporary
differences between the financial statement and tax bases of assets and
liabilities by applying enacted statutory tax rates applicable to future years
in which the differences are expected to reverse.

Stock-Based Compensation Plans - Effective January 1, 1996, Broadcasting adopted
the disclosure requirements of Statement of Financial Accounting Standards No.
123 ("SFAS 123"), Accounting for Stock-Based Compensation.  The new standard
defines a fair value method of accounting for stock options and similar equity
instruments.  Under the fair value method, compensation cost is measured at the
grant date based on the fair value of the award and is recognized over the
service period, which is usually the vesting period.  Pursuant to the new
standard, companies are encouraged, but not required, to adopt the fair value
method of accounting for employee stock-based transactions.  Companies are also
permitted to continue to account for such transactions under Accounting
Principles Board Opinion No. 25 ("APB 25"), Accounting for Stock Issued to
Employees, but are required to disclose pro forma net income and, if presented,
earnings per share as if the company had applied the new method of accounting.
The accounting requirements of the new method are effective for all employee
awards granted after the beginning of the fiscal year of adoption, whereas the
disclosure requirements apply to all awards granted subsequent to December 31,
1994.  Broadcasting continues to recognize and measure compensation for its
participation in the Pulitzer restricted stock option plans in accordance with
the existing provisions of APB 25.

Barter Transactions - Broadcasting's barter transactions primarily represent the
exchange of commercial air time for non-network programming.  Typically, the
commercials exchanged are broadcast during the program that is received in the
barter transaction.  In general, an equal amount of barter revenue and expense
is recorded at the estimated fair value of commercial air time relinquished when
the commercials are broadcast.  Due to the nature of Broadcasting's barter
transactions, barter receivables and payables are not significant.

Comprehensive Income - Effective January 1, 1998, Broadcasting adopted Statement
of Financial Accounting Standards No. 130, Reporting Comprehensive Income, with
no effect on Broadcasting's financial statements for the six-month periods ended
June 30, 1998 and 1997.

Dividends - Dividends, when declared, are recorded in the "Intercompany Balance"
in the Statements of Consolidated Financial Position.  The payment and amount of
future dividends remains within the discretion of the Board of Directors.  No
dividends were declared for the six-month period ended June 30, 1998 or the year
ended December 31, 1997.

Use of Management Estimates - The preparation of financial statements in
conformity with generally accepted accounting principles requires that
management make certain estimates and assumptions that affect the reported
amounts of assets and liabilities and disclosure of contingent assets and
liabilities at the date of the financial statements.  The reported amounts of
revenues and expenses during the reporting period may also be affected by the
estimates and assumptions management is required to make.  Actual results may
differ from those estimates.


                                       9
<PAGE>
 
4.  TRANSACTIONS WITH PULITZER

Cash - The Statements of Consolidated Financial Position exclude all cash and
have reflected current payables for income taxes and other items, to the extent
paid by Pulitzer, in the intercompany balance.

Long-term Debt - Pulitzer's long-term debt balances and related interest expense
have been allocated to Broadcasting and are included in the consolidated
financial statements herein.  This allocation to Broadcasting is consistent with
the terms of the Merger Agreement discussed in Note 1.

Intercompany Balance - Balance reflects the net transactions with Pulitzer,
which are not expected to be repaid.



                                      10
<PAGE>
 
Pension Plans - Pulitzer sponsors various noncontributory defined benefit
pension plans which cover substantially all of the Broadcasting employees.
Benefits under the plans are generally based on salary and years of service. The
liability and related expense for benefits under the plans are recorded over the
service period of active employees based upon annual actuarial calculations.
Annual pension expense for the pension plans is allocated to Broadcasting based
upon payroll expense for Broadcasting employees. Plan funding strategies are
influenced by tax regulations. Plan assets consist primarily of government bonds
and corporate equity securities.

Corporate Expenses - Broadcasting benefits from certain services provided by
Pulitzer including financial, legal, tax, employee benefit department, corporate
communications, and internal audit.  These corporate costs have been allocated
to Broadcasting using a variety of factors, including revenues, property, and
payroll.  Management believes that the methods of allocating costs to
Broadcasting are reasonable.  Broadcasting's allocation of these costs were
$3,701,000, $3,857,000 and $3,752,000 in the years ended December 31, 1997,
1996, and 1995, respectively and $1,880,000 (unaudited) and $1,908,000
(unaudited) for the six months ended June 30, 1998 and 1997, respectively.
These costs are included within the Statements of Consolidated Income.

5.  ACQUISITION OF PROPERTIES

In June 1997, Broadcasting acquired in a purchase transaction the assets of an
AM radio station in Louisville, Kentucky for approximately $1,897,000. In August
1997, Broadcasting acquired in a purchase transaction the assets of an AM radio
station in Kernersville, North Carolina for approximately $1,244,000.

In December 1996, Broadcasting  acquired in a purchase transaction the assets of
an AM radio station in Phoenix, Arizona for approximately $5,187,000.

During 1995, 1996, 1997 and 1998, Broadcasting made cumulative capital
contributions of $6,000,000 for a limited partnership investment in the Major
League Baseball Franchise located in Phoenix, Arizona.  The investment is
included in other non-current assets in the Statements of Consolidated Financial
Position.

6.  INTANGIBLE ASSETS

Intangible assets consist of the following:

                                                               December 31,
                                            June 30,       -------------------
                                              1998          1997         1996
                                          (Unaudited)
                                                             (In thousands)

FCC licenses and network affiliations       $114,403      $114,376   $112,162
Goodwill                                       6,960         6,960      6,960
Other                                         33,696        33,696     33,696
                                            --------      --------   --------
Total                                        155,059       155,032    152,818
Less accumulated amortization                 56,389        52,539     44,884
                                            --------      --------   --------
                                                                     
Total intangible assets - net               $ 98,670      $102,493   $107,934
                                            ========      ========   ========

                                      11
 
<PAGE>
7.  LONG-TERM DEBT

Long-term debt of Pulitzer allocated to Broadcasting consists of the following:

                                                              December 31,
                                              June 30,    ---------------------
                                                1998         1997        1996
                                            (Unaudited)
                                                              (In thousands)
                                            
Credit Agreement                              $     -    $       -   $  50,000
Senior notes maturing in substantially                               
equal annual installments:                                           
 8.8% due through 1997                                                  14,500
 6.76% due 1998-2001                           50,000       50,000      50,000
 7.22% due 2002-2005                           50,000       50,000      50,000
 7.86% due 2001-2008                           85,000       85,000      85,000
Other                                             205          410         615
                                              -------    ---------   ---------
                                                                     
Total                                         185,205      185,410     250,115
Less current portion                           12,705       12,705      14,705
                                              -------    ---------   ---------
                                                                     
Total long-term debt                          172,500     $172,705    $235,410
                                              =======    =========   =========

Pulitzer's fixed-rate senior note borrowings are with The Prudential Insurance
Company of America ("Prudential").  The Senior Note Agreements with Prudential
provide for the payment of certain fees, depending on current interest rates and
remaining years to maturity, in the event of repayment prior to the notes'
scheduled maturity dates (as anticipated by the Spin-off and Merger discussed in
Note 1).

The credit agreement with The First National Bank of Chicago, as Agent, for a
group of lenders ("FNBC"), provides for a $50,000,000 variable rate revolving
credit facility ("Credit Agreement").  Loans may be borrowed, repaid and
reborrowed by Pulitzer until the Credit Agreement terminates on July 2, 2001.
Pulitzer has the option to repay any borrowings and terminate the Credit
Agreement, without penalty, prior to its scheduled maturity.  As of December 31,
1997 and June 30, 1998, Pulitzer had no borrowings under the Credit Agreement.

The Credit Agreement allows Pulitzer to elect an interest rate with respect to
each borrowing under the facility equal to a daily floating rate or the
Eurodollar rate plus 0.225 percent.  As of December 31, 1996, the interest rate
on the Credit Agreement borrowings with FNBC was 5.875 percent.

The terms of the various senior note agreements contain certain covenants and
conditions including the maintenance of cash flow and various other financial
ratios, limitations on the incurrence of other debt and limitations on the
amount of restricted payments (which generally includes dividends, stock
purchases and redemptions).

Under the terms of the most restrictive borrowing covenants, in general,
Pulitzer may pay annual dividends not to exceed the sum of $10,000,000, plus 75%
of consolidated net earnings commencing January 1, 1993, less the sum of all
dividends paid or declared and redemptions in excess of sales of Pulitzer stock
after December 31, 1992.

                                      12
<PAGE>
 
 
Approximate annual maturities of long-term debt for the five years subsequent to
December 31, 1997 are as follows:


    Fiscal Year (In thousands):

      1998                                           $ 12,705
      1999                                             12,705
      2000                                             12,500
      2001                                             23,125
      2002                                             23,125
      Thereafter                                      101,250
                                                     --------
    Total                                            $185,410
                                                     ========

8.  PENSION PLANS

Pulitzer sponsors two defined benefit pension plans in which Broadcasting
employees may be eligible to participate.  No detailed information regarding the
funded status of the plans and components of net periodic pension cost, as it
relates to Broadcasting is available.  The pension cost components for the
pension plans are as follows:

                                                     Years Ended December 31,
                                                   ----------------------------
                                                     1997      1996     1995

                                                           (In thousands)

Service cost for benefits earned during the year   $ 2,272    $ 2,215   $ 1,929
Interest cost on projected benefit obligation        3,531      3,046     2,849
Actual return on plan assets                        (7,210)    (4,225)   (5,364)
Net amortization and deferrals                       4,218      1,867     3,577
                                                   --------   --------  --------

Net periodic pension cost                          $ 2,811    $ 2,903   $ 2,991
                                                   ========   ========  ========

The portion of net periodic pension cost allocated, based on payroll costs, to
Broadcasting's active employees and included in the Statements of Consolidated
Income amounted to approximately $1,395,000, $1,474,000 and $1,540,000 for 1997,
1996 and 1995, respectively, and for the six months ended June 30, 1998 and 1997
was approximately $698,000 (unaudited) and $735,000 (unaudited), respectively.
Pursuant to the Merger Agreement, Broadcasting will retain the ongoing
liabilities related to its active employees.  Future pension costs for
Broadcasting after the Spin-off are likely to be different when compared to
allocated historical amounts.

The funded status of the Pension Plans is as follows:

<TABLE>
<CAPTION>
                                                      December 31, 1997                    December 31, 1996
                                                -----------------------------        -----------------------------
                                                  Accumulated         Assets            Accumulated       Assets
                                                   Benefits           Exceed             Benefits         Exceed
                                                    Exceed          Accumulated           Exceed        Accumulated
                                                    Assets           Benefits             Assets         Benefits
                                                                            (In thousands)
<S>                                              <C>               <C>              <C>               <C>
Actuarial present value of: 
    Vested benefit obligation                         $ 9,906           $39,699          $ 8,307           $33,472
                                                      =======           =======          =======           =======
                                                                                                           
    Accumulated benefit obligation                    $ 9,979           $40,341          $ 8,343           $33,983
                                                      =======           =======          =======           =======
                                                                                                           
Projected benefit obligation                          $11,472           $43,826          $10,251           $37,209
Plan assets at fair value                                                43,495                             37,349
                                                      -------           -------          -------           -------
                                                                                                           
Plan assets less than (greater than) projected                                                             
    benefit obligation                                 11,472               331           10,251              (140)
Unrecognized transition asset (obligation), net          (960)              104           (1,137)              125
Unrecognized net gain (loss)                           (1,237)            4,751             (812)            3,512
Unrecognized prior service cost (credits)                 (35)              224              (40)              252
Additional minimum liability                              739                                 81           
                                                      -------           -------          -------           -------
Pension obligations                                   $ 9,979           $ 5,410          $ 8,343           $ 3,749
                                                      =======           =======          =======           =======
</TABLE>

                                       13
<PAGE>

The portion of pension obligations allocated to Broadcasting employees and
included in the Statements of Consolidated Financial Position amounted to
$5,544,000 and $4,149,000 as of December 31, 1997 and 1996, respectively.  As of
the date of the Merger, actuarial calculations will be performed to separate
Broadcasting active employees from the pension plans.  Future pension
obligations for Broadcasting, computed in separate actuarial calculations, are
likely to be different when compared to the allocated historical amounts.

The projected benefit obligation was determined using assumed discount rates of
7%, 7.5% and 7.25% at December 31, 1997, 1996 and 1995, respectively.  The
expected long-term rate of return on plan assets was 8.5% for 1997, 1996 and
1996.  For those plans that pay benefits based on final compensation levels, the
actuarial assumptions for overall annual rate of increase in future salary
levels was 4.5% for 1997 and 5% for both 1996 and 1995.

Pulitzer sponsors an employee savings plan under Section 401(k) of the Internal
Revenue Code which covers substantially all Broadcasting employees.  Employer
contributions for Broadcasting employees amounted to approximately $698,000,
$626,000 and $509,000 for the years ended December 31, 1997, 1996 and 1995,
respectively, and $358,000 (unaudited) and $352,000 (unaudited) for the six-
month periods ended June 30, 1998 and 1997, respectively.

9.  POSTRETIREMENT BENEFITS

Broadcasting will retain the postretirement obligation and costs related to its
active employees immediately following the Merger.  The net periodic
postretirement benefit cost components for Broadcasting active employees are as
follows:
<TABLE> 
<CAPTION> 

                                                              Years Ended December 31,
                                                            ---------------------------
                                                             1997       1996     1995
                                                                 (In thousands)
        <S>                                                  <C>        <C>      <C> 
Service cost (for benefits earned during the year)          $   131    $  118   $  128
Interest cost on accumulated postretirement                              
    benefit obligation                                          139       151      185
Net amortization, deferrals and other components                (74)      (72)     (56)
                                                            -------    ------   ------

Net periodic postretirement benefit cost                    $   196    $  197   $  257
                                                            =======    ======   ======
</TABLE> 
The status of Broadcasting's postretirement benefit plans related to active
employees is as follows:

                                                     December 31,
                                                ---------------------
                                                   1997         1996
                                                    (In thousands)
                                                
    Actives eligible to retire                    $  774       $  784
    Other actives                                  1,142        1,073
                                                  ------       ------
    Accumulated postretirement benefit             1,916        1,857
    obligation                                                 
                                                               
    Unrecognized prior service gain                  192          233
    Unrecognized net gain                            448          528
                                                  ------       ------
                                                               
    Accrued postretirement benefit cost           $2,556       $2,618
                                                  ======       ======

For 1997 and 1996 measurement purposes, health care cost trend rates of 9%, 7%
and 5% were assumed for indemnity plans, PPO plans and HMO plans, respectively.
For 1997, these rates were assumed to decrease gradually to 5% through the year
2010 and remain at that level thereafter.  For 1996, the indemnity and PPO rates
were assumed to decrease gradually to 5.5% through the year 2010 and remain at
that level thereafter.

                                       14
<PAGE>
 
Administrative costs related to indemnity plans were assumed to increase at a
constant annual rate of 6% for 1997, 1996 and 1995.  The assumed discount rate
used in estimating the accumulated postretirement benefit obligation was 7%,
7.5% and 8% for 1997, 1996 and 1995, respectively.

10.  COMMON STOCK PLANS

Broadcasting participates in the Company's stock-based compensation plans which
are summarized as follows:  The Pulitzer Publishing Company 1994 Stock Option
Plan, adopted May 11, 1994, (the "1994 Plan"), replaced the Pulitzer Publishing
Company 1986 Employee Stock Option Plan (the "1986 Plan").  The 1994 Plan
provides for the issuance to key employees and outside directors of incentive
stock options to purchase up to a maximum of 2,500,000 shares of common stock.
The issuance of all other options will be administered by the Compensation
Committee of the Board of Directors, subject to the 1994 Plan's terms and
conditions.  Specifically, the exercise price per share may not be less than the
fair market value of a share of common stock at the date of grant.  In addition,
exercise periods may not exceed ten years and the minimum vesting period is
established at six months from the date of grant.  Option awards to an
individual employee may not exceed 250,000 shares in a calendar year.

Prior to 1994, the Company issued incentive stock options to key employees under
the 1986 Plan.  As provided by the 1986 Plan, certain option awards were granted
with tandem stock appreciation rights which allow the employee to elect an
alternative payment equal to the appreciation of the stock value instead of
exercising the option.  Outstanding options issued under the 1986 Plan have an
exercise term of ten years from the date of grant and vest in equal installments
over a three-year period.

As required by SFAS 123, Broadcasting has estimated the fair value of its option
grants since December 31, 1994 by using the binomial options pricing model with
the following assumptions:


                                  Years Ended December 31,
                               -----------------------------
                                1997       1996       1995
                                                      
Expected Life (years)              7          7          7
                                                      
Risk-free interest rate          5.8%       6.4%       5.7%
                                                      
Volatility                      23.6%      22.5%      19.6%
                                                      
Dividend yield                   1.1%       1.2%       1.3%


As discussed in Note 1, Broadcasting accounts for stock option grants in
accordance with APB 25, resulting in the recognition of no compensation expense
in the Statements of Consolidated Income.  Had compensation expense been
computed on the fair value of the option awards at their grant date, consistent
with the provisions of SFAS 123, Broadcasting's net income would have been
reduced to the pro forma amounts below:

                                   Years Ended December 31,
                             --------------------------------------
                                 1997        1996          1995
Net Income:                                           
    As reported                $38,021     $40,355       $32,579
                                                      
    Pro forma                   37,333      40,045        32,572


Because the provisions of SFAS 123 have not been applied to options granted
prior to January 1, 1995, the pro forma compensation cost may not be
representative of compensation cost to be incurred on a pro forma basis in
future years.

Broadcasting also participates in the Pulitzer Publishing Company 1997 Employee
Stock Purchase Plan, adopted April 24, 1997 (the "Plan").  The Plan allows
eligible employees to authorize payroll deductions for the quarterly purchase of
the Company's common stock at a price generally equal to 85 percent of the
common stock's fair market value at the end of each quarter.  The Plan began
operations as of July 1, 1997.  In general, other than Michael E. Pulitzer, all
employees of the Company and its subsidiaries are eligible to participate in the
Plan after completing at least one year of service.  Subject to appropriate
adjustment for stock splits and other capital changes, the Company may sell a
total of 500,000 shares of its common stock under the Plan.  Shares sold under
the Plan may be authorized and unissued or held by the Company in its treasury.
The Company may purchase shares for resale under the Plan.

                                       15
<PAGE>
 
11.  INCOME TAXES

During 1995, a state tax examination was settled favorably resulting in a
reduction of income tax expense of approximately $900,000.  Provisions for
income taxes (benefits) consist of the following:


                                     Years Ended December 31,
                            ---------------------------------------
                               1997             1996          1995
                                        (In thousands)  
Current:                                                
    Federal                    $22,329        $ 22,818       $19,066
    State and local              4,097           3,902         1,873

Deferred:                                               
    Federal                     (1,723)           (721)       (1,315)
    State and local               (316)           (123)         (191)
                            ----------        --------      --------
          Total             $   24,387        $ 25,876      $ 19,433
                            ==========        ========      ========


Factors causing the effective tax rate to differ from the statutory Federal
income tax rate are as follows:

                                                        Years Ended December 31,
                                                       -------------------------
                                                        1997      1996      1995

Statutory rate                                           35%       35%       35%
Favorable resolution of prior year state tax issue                           (2)
State and local income taxes, net of U.S. Federal                        
    income tax benefit                                    4         4         4
                                                      -----     -----    ------
          Effective rate                                 39%       39%       37%
                                                      =====     =====    ======

Broadcasting's deferred tax assets and liabilities, net, are included in "Other
Long-Term Liabilities" in the Statements of Consolidated Financial Position and
consist of the following:

                                                       December 31,
                                                -----------------------
                                                  1997            1996
                                                     (In thousands)
     Deferred tax assets:                        
       Pensions and employee benefits           $ 3,268         $ 2,557
       Postretirement benefit costs               1,000           1,024
       Other                                        554             681
          Total                                   4,822           4,262
                                                -------         -------
     Deferred tax liabilities:
       Depreciation                               6,318           6,471
       Amortization                                 477           1,803
          Total                                   6,795           8,274
                                                -------         -------
    Net deferred tax liability                  $ 1,973         $ 4,012
                                                =======         =======


12.  COMMITMENTS AND CONTINGENCIES

At June 30, 1998 and December 31, 1997, Broadcasting and its subsidiaries had
construction and equipment commitments of approximately $2,347,000 (unaudited)
and $4,559,000, respectively, and commitments for program contracts payable and
license fees of approximately $29,672,000 (unaudited) and $30,025,000,
respectively.

                                      16
<PAGE>
 
Broadcasting and its subsidiaries are involved, from time to time, in various 
claims and lawsuits incidental to the ordinary course of its business, including
such matters as libel, slander and defamation actions and complaints alleging 
discrimination. While the results of litigation cannot be predicted, management
believes the ultimate outcome of such litigation will not have a material
adverse effect on the consolidated financial statements of Broadcasting and its
subsidiaries.

13.  FAIR VALUE OF FINANCIAL INSTRUMENTS

Broadcasting has estimated the following fair value amounts for its financial
instruments using available market information and appropriate valuation
methodologies.  However, considerable judgment is required in interpreting
market data to develop the estimates of fair value.  Accordingly, the estimates
presented herein are not necessarily indicative of the amounts that Broadcasting
could realize in a current market exchange.  The use of different market
assumptions and/or estimation methodologies may have a material effect on the
estimated fair value amounts.

Accounts Receivable, Accounts Payable and Program Contracts Payable - The
carrying amounts of these items are a reasonable estimate of their fair value.

Long-Term Debt - Interest rates that are currently available to Pulitzer for
issuance of debt with similar terms and remaining maturities are used to
estimate fair value.  The fair value estimates of long-term debt as of June 30,
1998, December 31, 1997 and December 31, 1996 were $200,378,000 (unaudited),
$195,969,000 and $259,958,000, respectively.

The fair value estimates presented herein are based on pertinent information
available to management as of June 30, 1998, December 31, 1997 and December 31,
1996.  Although management is not aware of any facts that would significantly
affect the estimated fair value amounts, such amounts have not been
comprehensively revalued for purposes of these financial statements since that
date, and current estimates of fair value may differ from the amounts presented
herein.


14.  QUARTERLY FINANCIAL DATA (UNAUDITED)

Broadcasting's operating results for the six months ended June 30, 1998 and for
the years ended December 31, 1997 and 1996 by quarters are as follows:

<TABLE>
<CAPTION>
                                                 First             Second              Third             Fourth
                                                Quarter            Quarter            Quarter            Quarter         Total
                                             -------------------------------------------------------------------------------------
                                                                                (In thousands)
<S>                                       <C>                <C>                <C>                <C>                <C> 
OPERATING REVENUES - NET:             
    1998                                        $53,170            $66,603           $     --           $     --       $119,773
                                                                                                                       
    1997                                         50,171             61,093             53,738             62,014        227,016
                                                                                                                       
    1996                                         49,517             59,053             54,048             62,374        224,992
                                                                                                                       
NET INCOME:                                                                                                            
    1998                                          7,594             15,251                                               22,845
                                                                                                                       
    1997                                          5,688             12,001              7,778             12,554         38,021
                                                                                                                       
    1996                                          7,166             12,758              8,267             12,164         40,355

                                                            

</TABLE>
                                  * * * * * *

                                       17


<PAGE>
 
                                                                    EXHIBIT 99.2
                                                                    ------------

UNAUDITED PRO FORMA COMBINED CONDENSED FINANCIAL STATEMENTS OF HEARST-ARGYLE
TELEVISION, INC. (THE "COMPANY") (GIVING EFFECT TO THE PULITZER MERGER (AS
DEFINED IN ITEM 5 OF THE COMPANY'S FORM 8-K, DATED SEPTEMBER 29, 1998, AS
AMENDED BY THE COMPANY'S FORM 8-K/A FILED ON DECEMBER 16, 1998) BOTH INCLUDING
AND EXCLUDING THE KELLY TRANSACTION (AS DEFINED IN ITEM 5 OF THE COMPANY'S FORM
8-K, DATED SEPTEMBER 29, 1998, AS AMENDED BY THE COMPANY'S FORM 8-K/A FILED ON
DECEMBER 16, 1998))

     The following unaudited pro forma combined condensed financial statements
of the Company (the "Pro Forma Statements") give effect to the Pulitzer Merger
both including and excluding the Kelly Transaction, pursuant to which the
Company will issue to the stockholders of Pulitzer Publishing Company
("Pulitzer") shares of the Company's Series A Common Stock (the "Series A Common
Stock") with a value of $1.15 billion calculated on the basis of an equity
adjustment "collar" mechanism and will assume $700 million of new debt (the "New
Debt"). Upon consummation of the Kelly Transaction, the Company has agreed to
acquire, through a merger transaction, all of the partnership interests in Kelly
Broadcasting (as defined in Item 5 of the Company's Form 8-k dated September 29,
1998, as amended by the Company's Form 8-K/A filed on December 16, 1998), in
exchange for cash consideration in the amount of $520 million, subject to a
working capital adjustment.

     The Pulitzer Merger and the Kelly Transaction will be accounted for by the
Company using the purchase method with the Company as the acquiror of Pulitzer
Broadcasting (as defined in Item 5 of the Company's Form 8-K, dated September
29, 1998, as amended by the Company's Form 8-K/A filed on December 16, 1998) and
Kelly Broadcasting. Accordingly, the Pulitzer Broadcasting and the Kelly
Broadcasting assets and liabilities have been adjusted to their estimated fair
values based upon preliminary purchase price allocations. The results of
operations of Pulitzer Broadcasting and Kelly Broadcasting will be included in
the consolidated financial statements of the Company subsequent to their dates
of acquisition.

     The unaudited pro forma combined condensed statements of operations for the
six-months ended June 30, 1997 and 1998 and for the year ended December 31, 1997
give effect to the Pulitzer Merger both including and excluding the Kelly
Transaction as if both transactions had been completed at the beginning of each
period presented. The unaudited pro forma combined condensed statements of
operations of the Company, including the estimated impact of the Pulitzer Merger
both including and excluding the impact of the Kelly Transaction, have been
prepared based upon the unaudited pro forma combined condensed statements of
operations of the Company, excluding the estimated impact of the Pulitzer Merger
and the Kelly Transaction, the historical statements of operations of Pulitzer
Broadcasting and the historical statements of operations of Kelly Broadcasting.
The unaudited pro forma combined condensed statements of operations of the
Company for the year ended December 31, 1997 and for the six-months ended June
30, 1997, excluding the estimated impact of the Pulitzer Merger and the Kelly
Transaction, give effect to the transaction consummated on January 31, 1997 in
which Argyle Television, Inc. ("Argyle"), exchanged its WZZM and WGRZ stations
for Gannett Co., Inc.'s WLWT and KOCO stations located in Cincinnati, OH and
Oklahoma City, OK, respectively (the "Gannett Swap"), the transaction
consummated on August 29, 1997, in which The Hearst Corporation, pursuant to a
merger transaction, contributed its television broadcast group to Argyle (the
"Hearst Transaction"), and the transaction effective June 1, 1998, whereby the
Company exchanged its television stations WNAC-TV and WDTN-TV for STC
Broadcastings, Inc.'s television stations KSBW-TV and WPTZ-TV/WNNE-TV (the "STC
Swap") as if all such transactions had occurred at the beginning of 1997, and
for the six-months ended June 30, 1998 excluding the estimated impact of the
Pulitzer Merger and the Kelly Transaction give effect to the STC Swap as if such
transaction had occurred at the beginning of 1998.

     The unaudited pro forma combined condensed balance sheet at June 30, 1998
gives effect to the Pulitzer Merger both including and excluding the Kelly
Transaction as if the Pulitzer Merger had occurred on June 30, 1998 at the
minimum Collar Price of $29.75 and at the maximum Collar Price of $38.50 and is
based upon the historical consolidated balance sheets of the Company, Pulitzer
Broadcasting and Kelly Broadcasting.

      The Pro Forma Statements should be read in conjunction with the Company's
historical consolidated and unaudited pro forma combined condensed financial
statements, the Pulitzer Broadcasting and the Kelly Broadcasting historical
consolidated financial statements either included herein or filed previously by
the Company. The Pro Forma Statements are not necessarily indicative of the
actual results of operations or financial position of the Company that would
have occurred had the Pulitzer Merger, the Kelly Transaction, the Hearst
Transaction, the Gannett Swap and the STC Swap occurred on the dates indicated
nor are they necessarily indicative of future operating results or financial
position.
<PAGE>
 
     For purposes of the Pro Forma Statements, the estimated purchase price of
Pulitzer Broadcasting was determined as follows assuming the maximum stock price
of $38.50 and the minimum stock price of $29.75 (in thousands, except share
data):

<TABLE>
<CAPTION>
                                                                                      SHARES ISSUED
                                                                  PURCHASE PRICE   MAXIMUM     MINIMUM
                                                                  --------------  ----------  ----------
<S>                                                               <C>             <C>         <C>
Value of Series A Common Stock issued to Pulitzer stockholders..      $1,150,000  29,870,130  38,655,462
New Debt assumed................................................         700,000
Estimated transaction costs.....................................          20,000
                                                                      ----------
TOTAL ESTIMATED PURCHASE PRICE..................................      $1,870,000
                                                                      ==========
</TABLE>

     For purposes of the Pro Forma Statements, the total estimated purchase
price of Pulitzer Broadcasting is allocated as follows (in thousands):

<TABLE>
<S>                                                                   <C>
Fair value of the Pulitzer Broadcasting net assets.............       $  117,977
Intangible assets..............................................        1,752,023
                                                                      ----------
TOTAL ESTIMATED PURCHASE PRICE.................................       $1,870,000
                                                                      ==========
</TABLE>

     For purposes of the Pro Forma Statements, the estimated purchase price of
Kelly Broadcasting was determined as follows (in thousands):

<TABLE>
<S>                                                                     <C>
Cash...........................................................         $520,000
Estimated transaction costs....................................           12,000
                                                                        --------
TOTAL ESTIMATED PURCHASE PRICE.................................         $532,000
                                                                        ========
</TABLE>

     For purposes of the Pro Forma Statements, the total estimated purchase
price of Kelly Broadcasting is allocated as follows (in thousands):

<TABLE>
<S>                                                                     <C>
Fair value of the Kelly Broadcasting net assets...............          $ 28,567
Intangible assets.............................................           503,433
                                                                        --------
TOTAL ESTIMATED PURCHASE PRICE................................          $532,000
                                                                        ========
</TABLE>

     The estimated purchase price and the resulting allocations are based on
management's preliminary estimations and have been made solely for purposes of
developing the Pro Forma Statements.  Any subsequent adjustments and any
uncertainties affecting the pro forma presentation based upon such allocations
are not expected to be significant. As the Collar Price is dependent upon the 
trading price and volume of the Hearst-Argyle Series A Common Stock during the 
Measurement Period, the accounting values assigned to the consideration 
exchanged at the close of the Pulitzer Merger, may fluctuate from the values 
assigned in the unaudited pro forma combined condensed financial statements.  At
the close of the Pulitzer Merger, the fair value of the consideration exchanged 
will be valued based upon the closing price times the number of shares issued in
the Pulitzer Merger. If the closing price on the date of the closing of the 
Pulitzer Merger differed from the Collar Price plus or minus $0.25, the effect 
on net income would be approximately $341,000 (minimum stock price) and $263,000
(maximum stock price), and the effect on Earnings Per Share, both basic and 
diluted, assuming no additional shares are given, would be approximately $.0037 
(minimum stock price) and $.0031 (maximum stock price).

                                       2
<PAGE>
 
                        Hearst-Argyle Television, Inc.
             Unaudited Pro Forma Combined Condensed Balance Sheet
                              as of June 30, 1998
           (Including the Pulitzer Merger and the Kelly Transaction)
                                (In thousands)
<TABLE> 
<CAPTION> 
                                                                                                              Pulitzer       
                                                               Kelly          Kelly            Pro Forma    Broadcasting     
                                             Hearst-Argyle  Broadcasting   Transaction           Kelly        Business       
                                              Historical     Historical    Adjustments        Transaction    Historical      
                                             -------------  ------------   -----------        -----------   ------------     
<S>                                          <C>            <C>            <C>                <C>           <C>              
Assets                                                                                                                       
Current assets:                                                                                                              
  Cash and cash equivalents                  $     13,938   $   1,826                          $  15,764      $       -      
  Accounts receivable, net                         88,241      12,226                            100,467         50,863      
  Program rights                                   12,567       4,608                             17,175          3,054      
  Deferred tax asset                                5,975           -                              5,975                     
  Other                                            57,558         642                             58,200          1,306      
                                             -------------  ------------   -----------        -----------   ------------     
Total current assets                              178,279      19,302              -             197,581         55,223      
Property, plant and equipment, net                124,043      14,589                            138,632         84,072      
Intangible assets, net                            716,736      78,201        (78,201) (a)      1,221,962         98,670      
                                                                             503,433  (a)                                   
                                                                               1,793  (c)                                   
                                                                                                                             
Other:                                                                                                                       
  Deferred acquisition and financing                                                                                         
   costs, net                                      28,033           -                             28,033                     
  Program rights, non current                       3,904       3,984                              7,888                     
  Other assets                                     27,134       1,690           (764) (a)         28,060          7,904      
                                                                                                       -                     
                                             -------------  ------------   -----------        -----------   ------------     
Total assets                                 $  1,078,129   $ 117,766      $ 426,261         $ 1,622,156     $  245,869      
                                             =============  ============   ===========        ===========   ============     
                                                                                                                             
Liabilities and Stockholders' Equity                                                                                         
Current liabilities:                                                                                                         
  Accounts payable and accrued liabilities         41,460       3,574          1,793  (c)         47,934       $ 13,806      
                                                                               2,000  (a)                                    
                                                                                (893) (a)                                    
  Current portion of long-term debt                                                                   -          12,705      
  Program rights payable                           13,472       3,828                             17,300          2,728      
  Other current liabilities                           433                                            433          2,169      
                                             -------------  ------------   -----------        -----------   ------------     
Total current liabilities                          55,365       7,402          2,900              65,667         31,408      
Deferred tax liability                            152,428                                        152,428                     
                                                                                                                             
Program rights payable, noncurrent                  3,755       3,617                              7,372                     
Other liabilities                                     630         108                                738          2,522      
                                                                                                                             
Pension obligations                                                                                   -           6,242      
Postretirement benefit obligations                                                                    -           2,659      
Credit facility                                    29,000                    271,000  (b)        300,000                     
Senior notes                                      500,000                                        500,000        172,500      
Senior subordinated notes                           2,596                                          2,596                     
Other long-term debt                                    -      91,465        167,535  (a)(b)     259,000                     
                                             -------------  ------------   -----------        -----------   ------------     
Total liabilities                                 743,774     102,592        441,435           1,287,801        215,331      
                                                                                                                             
Partner's Capital                                       -      15,174        (15,174) (a)             -                      
                                                                                                                             
Stockholders' equity                                                                                                         
  Preferred stock series A                              1                                              1                     
  Preferred stock series B                              1                                              1                     
  Series A common stock                               125                                            125                     
  Series B common stock                               413                                            413                     
  Common stock                                                                                        -              10      
  Treasury stock                                   (8,306)                                        (8,306)                    
Additional paid-in capital                        202,195                                        202,195         11,924      
                                                                                                                             
Intercompany balance                                                                                  -         (85,850)     
Retained earnings                                 139,926                                        139,926        104,454      
                                             -------------  ------------   -----------        -----------   ------------     
Total stockholders' equity                        334,355         -            -                 334,355         30,538      
                                             -------------  ------------   -----------        -----------   ------------     
Total liabilities and stockholders' equity   $  1,078,129   $ 117,766      $ 426,261         $ 1,622,156      $ 245,869       
                                             =============  ============   ===========        ===========   ============      
<CAPTION> 
                                                                                                            
                                                  Pulitzer                Pro Forma  
                                                   Merger                  Pulitzer     Divestiture     Pro Forma 
                                                 Adjustment                 Merger        WGAL (i)     Divestiture 
                                                 -----------             -----------    ----------     ----------- 
<S>                                                 <C>                  <C>            <C>             <C>           
Assets                                         
   Current assets:                                 
   Cash and cash equivalents                                             $    15,764    $       -      $    15,764
   Accounts receivable, net                                                  151,330       (5,652)         145,678
   Program rights                                                             20,229         (391)          19,838
   Deferred tax asset                                                          5,975                         5,975
   Other                                                                      59,506          (48)          59,458
                                                 -----------             -----------    ----------     -----------
Total current assets                                       -                 252,804       (6,091)         246,713
Property, plant and equipment, net                                           222,704       (5,776)         216,928
Intangible assets, net                               (98,670) (d)          3,651,775      (10,517)       3,641,258
                                                   1,752,023  (d)   
                                                     677,790  (d)
                                               
Other:                                          
    Deferred acquisition and financing costs, net                             28,033                        28,033
    Program rights, non current                                                7,888                         7,888
    Other assets                                      (6,000) (d)             34,964                        34,964
                                                       5,000  (g)
                                                 -----------             -----------    ----------     -----------
Total assets                                     $ 2,330,143             $ 4,198,168    $ (22,384)     $ 4,175,784
                                                 ===========             ===========    ==========     ===========
                                                
Liabilities and Stockholders' Equity             
Current liabilities:                            
   Accounts payable and accrued liabilities      $    20,520  (d)(f)(g)  $    82,260    $    (749)     $    81,511

   Current portion of long-term debt                 (12,705) (d)                  -                             -
   Program rights payable                                                     20,028         (404)          19,624
   Other current liabilities                                                   2,602         (324)           2,278
                                                 -----------             -----------    ----------     -----------
Total current liabilities                              7,815                 104,890       (1,477)         103,413
Deferred tax liability                               677,790  (d)            830,509        2,449          832,958
                                                         291  (h)

Program rights payable, noncurrent                                             7,372                         7,372
Other liabilities                                     (1,023) (d)              1,946                         1,946
                                                        (291) (h)

Pension obligations                                   (1,401) (d)              4,841         (488)           4,353
Postretirement benefit obligations                                             2,659         (911)           1,748
Credit facility                                      700,000  (e)          1,000,000      (21,957)         978,043
Senior notes                                        (172,500) (d)            500,000                       500,000
Senior subordinated notes                                                      2,596                         2,596
Other long-term debt                                                         259,000                       259,000
                                                 -----------             -----------    ----------     -----------
Total liabilities                                  1,210,681               2,713,813      (22,384)       2,691,429

Partner's Capital                               

Stockholders' equity                            
    Preferred stock series A                                                       1                             1
    Preferred stock series B                                                       1                             1
    Series A common stock                                387  (e)                512                           512
    Series B common stock                                                        413                           413
    Common stock                                         (10) (d)                  -                             -
    Treasury stock                                                            (8,306)                       (8,306)
    Additional paid-in capital                       (11,924) (d)          1,351,808                     1,351,808
                                                   1,149,613  (e)                        

    Intercompany balance                              85,850  (d)                  -                             -
    Retained earnings                               (104,454) (d)            139,926                       139,926
                                                 -----------             -----------    ----------     -----------
Total stockholders' equity                         1,119,462               1,484,355            -        1,484,355
                                                 -----------             -----------    ----------     -----------
Total liabilities and stockholders' equity       $ 2,330,143             $ 4,198,168    $ (22,384)     $ 4,175,784
                                                 ===========             ===========    ==========     ===========
</TABLE> 

See notes on the following pages.

                                       3
<PAGE>
                         Hearst-Argyle Television, Inc.
             Unaudited Pro Forma Combined Condensed Balance Sheet
                              as of June 30, 1998
      (Including the Pulitzer Merger and excluding the Kelly Transaction)
                                (In thousands)
<TABLE> 
<CAPTION> 
                                                             Pulitzer 
                                                           Broadcasting   Pultizer             Pro Forma
                                            Hearst-Argyle    Business      Merger              Pullitzer   Divestiture   Pro Forma 
                                              Historical    Historical   Adjustments             Merger      WGAL (i)   Divestiture
                                            -------------   ----------   -----------         ------------  -----------  ----------- 
<S>                                         <C>            <C>           <C>                 <C>           <C>          <C> 
Assets                                                                                                  
Current assets:                                                                                         
    Cash and cash equivalents                  $   13,938   $       --                         $   13,938   $       --   $   13,938
    Accounts receivable, net                       88,241       50,863                            139,104       (5,652)     133,452
    Program rights                                 12,567        3,054                             15,621         (391)      15,230
    Deferred tax asset                              5,975                                           5,975                     5,975
    Other                                          57,558        1,306                             58,864          (48)      58,816
                                               ----------   ----------    ----------           ----------   ----------   ----------
Total current assets                              178,279       55,223            --              233,502       (6,091)     227,411
Property, plant and equipment, net                124,043       84,072                            208,115       (5,776)     202,339
Intangible assets, net                            716,736       98,670       (98,670) (d)       3,146,549      (10,517)   3,136,032
                                                                           1,752,023  (d)
                                                                             677,790  (d)
Other:                                                      
    Deferred acquisition and     
      financing costs, net                         28,033           --            --               28,033                    28,033
    Program rights, non current                     3,904                         --                3,904                     3,904
    Other assets                                   27,134        7,904        (6,000) (d)          34,038                    34,038
                                                                               5,000  (g)     
                                               ----------   ----------    ----------           ----------   ----------   ---------- 
Total assets                                   $1,078,129   $  245,869    $2,330,143           $3,654,141   $  (22,384)  $3,631,757
                                               ==========   ==========    ==========           ==========   ==========   ========== 
                                                           
Liabilities and Stockholders' Equity
Current liabilities:
    Accounts payable and accrued liabilities       41,460   $   13,806    $   20,520 (d)(f)(g) $   75,786   $     (749)  $   75,037
                                            
                                            
    Current portion of long-term debt                           12,705       (12,705) (d)              --                        --
    Program rights payable                         13,472        2,728                             16,200         (404)      15,796
    Other current liabilities                         433        2,169                              2,602         (324)       2,278
                                               ----------   ----------    ----------           ----------   ----------   ---------- 
Total current liabilities                          55,365       31,408         7,815               94,588       (1,477)      93,111
Deferred tax liability                            152,428                    677,790  (d)         830,509        2,449      832,958
                                                                                 291  (h)

Program rights payable, noncurrent                  3,755                                           3,755                     3,755
Other liabilities                                     630        2,522        (1,023) (d)           1,838                     1,838
                                                                                (291) (h)                     
Pension obligations                                              6,242        (1,401) (d)           4,841         (488)       4,353
Postretirement benefit obligations                               2,659                              2,659         (911)       1,748
Credit facility                                    29,000                    700,000  (e)         729,000      (21,957)     707,043
Senior notes                                      500,000      172,500      (172,500) (d)         500,000                   500,000
Senior subordinated notes                           2,596                                           2,596                     2,596
Other long-term debt                                   --                                              --                        --
                                               ----------   ----------    ----------           ----------   ----------   ---------- 
Total liabilities                                 743,774      215,331     1,210,681            2,169,786      (22,384)   2,147,402
                                                                                                              
Partner's Capital                                      --                                                     

Stockholders' equity                                                                                          
    Preferred stock series A                            1                                               1                         1
    Preferred stock series B                            1                                               1                         1
    Series A common stock                             125                        387  (e)             512                       512
    Series B common stock                             413                                             413                       413
                                                                                                            
    Common stock                                                    10           (10) (d)              --                        --
    Treasury stock                                 (8,306)                                         (8,306)                   (8,306)
    Additional paid in capital                    202,195       11,924       (11,924) (d)       1,351,808                 1,351,808
                                                                           1,149,613  (e)                   
                                                                                                            
    Intercompany balance                                       (85,850)       85,850  (d)              --                        --
    Retained earnings                             139,926      104,454      (104,454) (d)         139,926                   139,926
                                               ----------   ----------    ----------           ----------   ----------   ---------- 
Total stockholders' equity                        334,355       30,538     1,119,462            1,484,355           --    1,484,355
                                               ----------   ----------    ----------           ----------   ----------   ---------- 
Total liabilities and stockholders' equity     $1,078,129   $  245,869    $2,330,143           $3,654,141   $  (22,384)  $3,631,757
                                               ==========   ==========    ==========           ==========   ==========   ==========
</TABLE> 

See notes on the following pages.

                                       4

<PAGE>
 
NOTES TO UNAUDITED PRO FORMA COMBINED CONDENSED BALANCE SHEETS ADJUSTMENTS:

(a) To reflect the Kelly Transaction and the adjustment of the Kelly
    Broadcasting net assets to their estimated fair values of the net assets
    acquired, the elimination of existing long-term debt and partners' capital.
(b) To record the issuance of long-term debt to be incurred in connection with
    the purchase price paid for Kelly Broadcasting and related transaction
    costs.  The Company intends to use:  (i) amounts available under its Credit
    Agreement, dated August 29, 1997, with The Chase Manhattan Bank, as
    Administrative Agent and certain lenders party thereto (the "Chase Credit
    Facility"), and (ii) the proceeds from the issuance of $450 million of 7.18%
    Senior Notes having a maturity of 12 years and an average life of ten years,
    to finance the Kelly Transaction.
(c) To record the amount the Company will owe Kelly Broadcasting to the extent
    the estimated working capital is more than $11 million (approximately $1.8
    million) which is based upon the working capital of Kelly Broadcasting as of
    June 30, 1998.
(d) To reflect the Pulitzer Merger and the adjustment of Pulitzer Broadcasting
    Business net assets to their estimated fair values of the net assets
    acquired, elimination of existing long-term debt and stockholders' equity
    and to record the tax effect of the differences between book and tax basis
    of the net assets acquired.
(e) Issuance of 38,655,462 shares of the Company's Series A Common Stock to the
    stockholders of New Pulitzer (as defined in Item 5 of the Company's Form 8-
    K, dated September 29, 1998 and as amended by this Form 8-K/A filing) and
    the assumption of the New Debt ($700 million) for the net assets of Pulitzer
    Broadcasting Business. The adjustment reflects the minimum stock price or
    the maximum number of shares to be issued. If the maximum stock price is
    used, then the minimum number of shares to be issued is 29,870,130.
(f) To record the amount the Company will owe New Pulitzer to the extent the
    difference between the Company's total current assets and total amount
    liabilities (other than the New Debt, Pulitzer's existing debt and the fees
    and expenses incurred by Pulitzer in connection with the Pulitzer Merger) as
    of the end of the most recently available month end period immediately
    preceding the effective time of the Pulitzer Merger is more than $41 million
    (approximately $1.2 million) which is based upon the working capital of
    Pulitzer Broadcasting as of June 30, 1998.
(g) To record the Company's purchase of Pulitzer's investment in the Major
    League Baseball team, the Arizona Diamondbacks.
(h) Reclassification of Pulitzer Broadcasting account balances to conform with
    the Company presentation.
(i) Upon consummation of the Pulitzer Merger, the Company will, assuming the
    Federal Communications Commission (the "FCC") grants the temporary waiver
    requested by the Company, own two television stations in an area (WGAL in
    Lancaster, PA and WBAL in Baltimore, MD) with overlapping service contours
    in violation of the FCC's current local ownership rules.  The FCC's current
    rules prohibit the ownership of two stations in the same geographic area
    whose service contours overlap.  Accordingly, the Company will be required
    to divest one of the aforementioned stations.  If WGAL is sold for cash, the
    proceeds of such sale will be used to reduce indebtedness under the Chase
    Credit Facility, and therefore the pro forma balance sheet reflects the
    effect of a reduction in the Chase Credit Facility by an amount equal to
    $22.0 million, the net book value of WGAL.  The net book value has been used
    in the unaudited pro forma combined condensed financial statements for the
    divestiture of WGAL because no other valuation currently can be based on an
    independent third party offer.  The divestiture of WGAL at net book value
    would be equivalent to selling WGAL at a price equal to less than two times
    WGAL's 1997 broadcast cash flow.  Given the valuations of broadcasting
    properties in recent transactions, including the valuation of Pulitzer
    Broadcasting implied by the shares of Series A Common Stock to be issued in
    the Pulitzer Merger (the "Merger Stock"), the Company management believes
    that any divestiture of WGAL would occur at a valuation significantly higher
    than its net book value.

                                       5
<PAGE>
 
 
                         Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement Of Operations
                          Year Ended December 31, 1997
           (Including the Pulitzer Merger and the Kelly Transaction)
                     (In thousands, except per share data)
<TABLE>
<CAPTION>
                                                                        PULITZER 
                   PRO FORMA     KELLY        KELLY        PRO FORMA  BROADCASTING  PULITZER       PRO FORMA 
                    HEARST-   BROADCASTING TRANSACTION       KELLY      BUSINESS     MERGER        PULITZER   DIVESTITURE
                   ARGYLE(a)   HISTORICAL  ADJUSTMENTS    TRANSACTION  HISTORICAL  ADJUSTMENTS     MERGER        WGAL(k)
                   ---------  ------------ -----------    ----------- ------------ -----------    ---------    -----------
<S>                <C>        <C>          <C>            <C>         <C>          <C>            <C>          <C>
Total revenues...  $388,397     $65,311                    $453,708     $227,016    $  9,038 (m)  $689,762      $(29,772)
Station operating
 expenses........   169,438      39,499     $ (6,619)(b)    202,318      125,090         600 (f)   317,692        (9,876)
                                                                                     (10,316)(m)
Amortization of
 program rights..    41,517                    5,299 (b)     46,816                   12,490 (m)    59,306        (1,748)
Depreciation and
 amortization....    39,944       4,483       12,742 (c)     57,169       23,447      50,446 (g)   131,062        (1,367)
                   --------     -------     --------       --------     --------    --------      --------      --------
Station operating
 income..........   137,498      21,329      (11,422)       147,405       78,479     (44,182)      181,702       (16,781)
Corporate general
 and
 administrative
 expenses........    12,000                    1,320 (b)     12,000                   (5,354)(h)    13,500
                                              (1,320)(h)                               6,854 (m)
                   --------     -------     --------       --------     --------    --------      --------      --------
Operating
 income..........   125,498      21,329      (11,422)       135,405       78,479     (45,682)      168,202       (16,781)
Interest expense,
 net.............   (37,228)     (1,203)     (35,897)(d)    (74,328)     (16,081)    (32,919)(i)  (123,328)        1,028
Other income,
 net.............                                                             10         (10)(m)       --
                   --------     -------     --------       --------     --------    --------      --------      --------
Income before
 income taxes....    88,270      20,126      (47,319)        61,077       62,408     (78,611)       44,874       (15,753)
Income taxes.....    36,700                  (11,048)(e)     25,652       24,387     (31,031)(j)    19,008        (6,250)
                   --------     -------     --------       --------     --------    --------      --------      --------
Income from
 continuing
 operations......    51,570     $20,126     $(36,271)      $ 35,425     $ 38,021    $(47,580)       25,866      $ (9,503)
                                =======     ========       ========     ========    ========                    ========
Less: preferred
 stock
 dividends.......    (1,422)                                                                        (1,422)
                   --------                                                                       --------
Income applicable
 to common
 stock...........  $ 50,148                                                                       $ 24,444
                   ========                                                                       ========
Basic (Minimum):
 Income per
  common share...  $   0.93                                                                       $   0.26
                   ========                                                                       ========
 Number of shares
  used in per
  share
  calculation....    53,828                                                                         92,483(l)
Basic (Maximum):
 Income per
  common share...  $   0.93                                                                       $   0.29
                   ========                                                                       ========
 Number of shares
  used in per
  share
  calculation....    53,828                                                                         83,698(l)
Diluted
 (Minimum):
 Income per
  common share...  $   0.93                                                                       $   0.26
                   ========                                                                       ========
 Number of shares
  used in per
  share
  calculation....    53,873                                                                         92,528(l)
Diluted
 (Maximum):
 Income per
  common share...  $   0.93                                                                       $   0.29
                   ========                                                                       ========
 Number of shares
  used in per
  share
  calculation....    53,873                                                                         83,743(l)
<CAPTION>
                    PRO FORMA
                   DIVESTITURE
                   -------------
<S>                <C>
Total revenues...   $659,990
Station operating
 expenses........    307,816
Amortization of
 program rights..     57,558
Depreciation and
 amortization....    129,695
                   -------------
Station operating
 income..........    164,921
Corporate general
 and
 administrative
 expenses........     13,500
                   -------------
Operating
 income..........    151,421
Interest expense,
 net.............   (122,300)
Other income,
 net.............        --
                   -------------
Income before
 income taxes....     29,121
Income taxes.....     12,758
                   -------------
Income from
 continuing
 operations......     16,363
Less: preferred
 stock
 dividends.......     (1,422)
                   -------------
Income applicable
 to common
 stock...........   $ 14,941
                   =============
Basic (Minimum):
 Income per
  common share...   $   0.16
                   =============
 Number of shares
  used in per
  share
  calculation....     92,483(l)
Basic (Maximum):
 Income per
  common share...   $   0.18
                   =============
 Number of shares
  used in per
  share
  calculation....     83,698(l)
Diluted
 (Minimum):
 Income per
  common share...   $   0.16
                   =============
 Number of shares
  used in per
  share
  calculation....     92,528(l)
Diluted
 (Maximum):
 Income per
  common share...   $   0.18
                   =============
 Number of shares
  used in per
  share
  calculation....     83,743(l)
</TABLE>
 
See notes on the following pages.
 

                                       6
<PAGE>
 
                         Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
                          Year Ended December 31, 1997
      (Including the Pulitzer Merger and excluding the Kelly Transaction)
                     (In thousands, except per share data)
 
<TABLE>
<CAPTION>
                                     PULITZER  
                         PRO FORMA  BROADCASTING  PULITZER      PRO FORMA
                          HEARST-     BUSINESS     MERGER       PULITZER     DIVESTITURE  PRO FORMA
                         ARGYLE(A)   HISTORICAL  ADJUSTMENTS     MERGER        WGAL(K)   DIVESTITURE
                         ---------  ------------ -----------    ---------    ----------- -----------
<S>                      <C>        <C>          <C>            <C>          <C>         <C>
Total revenues.......... $388,397     $227,016    $   9,038 (m) $624,451      $(29,772)   $594,679
Station operating
 expenses...............  169,438      125,090          600 (f)  284,812        (9,876)    274,936
                                                    (10,316)(m)
Amortization of
 program rights.........   41,517                    12,490 (m)   54,007        (1,748)     52,259
Depreciation and
 amortization...........   39,944       23,447       50,446 (g)  113,837        (1,367)    112,470
                         --------     --------    ---------     --------      --------    --------
Station operating
 income.................  137,498       78,479      (44,182)     171,795       (16,781)    155,014
Corporate general and
 administrative
 expenses...............   12,000                    (5,354)(h)   13,500                    13,500
                                                      6,854 (m)
                         --------     --------    ---------     --------      --------    --------
Operating income........  125,498       78,479      (45,682)     158,295       (16,781)    141,514
Interest expense, net...  (37,228)     (16,081)     (32,919)(i)  (86,228)        1,028     (85,200)
Other income, net.......                    10          (10)(m)      --
                         --------     --------    ---------     --------      --------    --------
Income before income
 taxes..................   88,270       62,408      (78,611)      72,067       (15,753)     56,314
Income taxes............   36,700       24,387      (31,706)(j)   29,381        (6,250)     23,131
                         --------     --------    ---------     --------      --------    --------
Income from continuing
 operations.............   51,570     $ 38,021    $ (46,905)      42,686      $ (9,503)     33,183
                                      ========    =========                   ========
Less: preferred
 stock dividends........   (1,422)                                (1,422)                   (1,422)
                         --------                               --------                  --------
Income applicable to
 common stock........... $ 50,148                               $ 41,264                  $ 31,761
                         ========                               ========                  ========
Basic (Minimum):
  Income per
   common share......... $   0.93                               $   0.45                  $   0.34
                         ========                               ========                  ========
  Number of shares used
   in per share
   calculation..........   53,828                                 92,483(l)                 92,483(l)
Basic (Maximum):
  Income per common
   share................ $   0.93                               $   0.49                  $   0.38
                         ========                               ========                  ========
  Number of shares used
   in per share
   calculation..........   53,828                                 83,698(l)                 83,698(l)
Diluted (Minimum):
  Income per common
   share................ $   0.93                               $   0.45                  $   0.34
                         ========                               ========                  ========
  Number of shares used
   in per share
   calculation..........   53,873                                 92,528(l)                 92,528(l)
Diluted (Maximum):
  Income per common
   share................ $   0.93                               $   0.49                  $   0.38
                         ========                               ========                  ========
  Number of shares used
   in per share
   calculation..........   53,873                                 83,743(l)                 83,743(l)
</TABLE>
 
See notes on the following pages.
 
                                       7
<PAGE>
 
                        Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
                        Six Months Ended June 30, 1997
           (Including the Pulitzer Merger and the Kelly Transaction)
                     (In thousands, except per share data)
<TABLE> 
<CAPTION> 
                                                                                                    Historical                
                                                    Historical                        Pro Forma      Pulitzer      Pulitzer      
                                     Pro Forma         Kelly      Kelly Transaction     Kelly       Broadcasting     Merger      
                                 Hearst-Argyle (a)  Broadcasting    Adjustments       Transaction    Business      Adjustments   
                                ------------------  ------------  -----------------   -----------   ------------   -----------   
<S>                             <C>                  <C>           <C>                <C>           <C>            <C>           
Total revenues..................      $185,271       $32,255        $......           $217,526      $111,264        $ 4,618  (m)

 Station operating expenses.....        81,145        18,235         (3,072) (b)        96,308        61,851            300  (f)
                                                                                                                     (5,246) (m)

 Amortization of program rights.        20,384                        2,567  (b)        22,951                        6,431  (m)
 Depreciation and amortization..        16,961         1,223          6,371  (c)        24,555        11,684         25,183  (g)
                                     -------------  ------------  ----------          -----------  ------------    ---------
 Station operating income.......        66,781        12,797         (5,866)            73,712        37,729        (22,050)

 Corporate general and
     administrative expenses....         6,554                          505  (b)         6,554                       (2,678) (h)
                                                                       (505) (h)                                      3,428  (m)
                                     -------------  ------------  ----------          -----------  ------------    ---------
 Operating income...............        60,227        12,797         (5,866)            67,158        37,729        (22,800)

 Interest (expense) income).....       (18,614)          135        (18,685) (d)       (37,164)       (8,699)       (15,801) (i)
 other income, net..............                                                                           5             (5) (m)
                                     -------------  ------------  ----------          -----------  ------------    ---------
 Income before income taxes.....        41,613        12,932        (24,551)            29,994        29,035        (38,606)

 Income taxes...................        17,685            --         (5,387) (e)        12,298        11,346        (15,271) (j)
                                     -------------  ------------  ----------          -----------  ------------    ---------
Income from continuing
     operations.................        23,928       $12,932       $(19,164)          $ 17,696      $ 17,689       $(23,335)
                                     =============  ============  ==========          ===========  ============    =========

Less: preferred stock
     dividends..................          (711)
                                      --------
Income applicable to
     common stock...............      $ 23,217
                                      ========
Basic (Minimum):
   Income per common share......      $   0.43
                                      ========
   Number of shares used in per
      share calculation.........        53,815

Basic (Maximum):
   Income per common share......      $   0.43
                                      ========
   Number of shares used in per
      share calculation.........        53,815

Diluted (Minimum):
   Income per common share......      $   0.43
                                      ========
   Number of shares used in per
      share calculation                 54,080

Diluted (Maximum):
   Income per common share......      $   0.43
                                      ========
   Number of shares used in per
      share calculation.........        54,080
</TABLE> 

<TABLE> 
<CAPTION>                               Pro Forma                                            
                                        Pulitzer           Divestiture         Pro Forma     
                                         Merger             WGAL (k)           Divestiture   
                                       ------------     ----------------   ----------------  
<S>                                   <C>                 <C>                <C>             
Total revenues.................          $333,408          $ (14,301)          $ 319,107     
                                                                                             
 Station operating expenses....           153,213             (4,953)            148,260     
 Amortization of program rights.           29,382               (893)             28,489     
 Depreciation and amortization..           61,422               (680)             60,742     
                                        -----------     ----------------   -------------     
 Station operating income......            89,391             (7,775)             81,616     
                                                                                             
 Corporate general and                                                                       
     administrative expenses....            7,304                                  7,304     
                                        -----------     ----------------   -------------     
 Operating income...............           82,087             (7,775)             74,312     
                                                                                             
 Interest (expense) income......          (61,664)               768             (60,896)    
 Other income, net                                                                                              
                                        -----------     ----------------   -------------     
                                                                                             
 Income before income tax......            20,423             (7,007)             13,416     
                                                                                             
 Income taxes..................             8,373             (2,864)              5,509     
                                        -----------     ----------------   -------------     
                                                                                             
Income from continuing                                                                
   operations..................            12,050          $  (4,143)              7,907     
                                                           =========                         
Less: preferred stock dividends..            (711)                                  (711)    
                                        ---------                              ---------     
                                                                                             
Income applicable to common stock..     $  11,339                              $   7,196     
                                        =========                              =========     
Basic (Minimum):                                                                             
   Income per common share.....         $    0.12                              $    0.08     
                                        =========                              =========     
   Number of shares used in per                                                                 
      share calculation.........           92.471 (1)                             92,471 (l) 
                                                                                             
Basic (Maximum):                                                                             
   Income per common share......        $    0.14                              $    0.09     
                                        =========                              =========     
   Number of shares used in per                                                                 
      share calculation.........           83,685 (1)                             83,685 (l) 
                                                                                             
Diluted (Minimum):                                                                            
   Income per common share......        $    0.12                              $    0.08     
                                        =========                              =========     
   Number of shares used in per                                                                 
      share calculation.........           92,735 (1)                             92,735 (l) 
                                                                                             
Diluted (Maximum):                                                                           
   Income per common share......        $    0.14                              $    0.09     
                                        =========                              =========     
   Number of shares used in per                                                                 
      share calculation.........           83,950 (1)                             83,950 (l) 
</TABLE> 

See notes on the following page


                                       8
                               
<PAGE>
 
                         Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
                         Six Months Ended June 30, 1997
      (Including the Pulitzer Merger and excluding the Kelly Transaction)
                     (In thousands, except per share data)

<TABLE>
<CAPTION>
                                                 HISTORICAL                 
                               PRO FORMA         PULITZER                      PRO FORMA 
                                HEARST-          BROADCASTING      MERGER       PULITZER          DIVESTITURE    PRO FORMA    
                               ARGYLE(a)         BUSINESS       ADJUSTMENTS     MERGER             WGAL(k)     DIVESTITURE 
                             -------------      ------------   ------------   -----------      --------------  -----------   
<S>                          <C>                 <C>           <C>           <C>                <C>             <C>           
Total revenues.............    $185,271          $111,264      $  4,618 (m)    $301,153           $(14,301)   $  286,852     
                                                                                                 
Station operating expenses.      81,145          61,851           300 (f)       138,050             (4,953)      133,097     
                                                               (5,246)(m)
Amortization of program                                                                          
 rights....................      20,384                         6,431 (m)        26,815               (893)       25,922
Depreciation and                                                                 
 amortization..............      16,961          11,684        25,183 (g)        53,828               (680)       53,148 
                               --------          -------      --------         --------           --------    ----------       
Station operating income...      66,781          37,729       (22,050)           82,460             (7,775)       74,685   
                                                                                                                         
Corporate general and                                                             
   administrative expenses.       6,554                        (2,678)(h)         7,304                            7,304 
                                                                3,428 (m)                                                    
                               --------          -------     --------          --------           --------    ----------       
                                                                                 
Operating income...........      60,227          37,729       (22,800)           75,156             (7,775)       67,381  
                                                                                
Interest (expense) income..     (18,614)         (8,699)      (15,801)(i)       (43,114)               768       (42,346) 
                                                                                                                          
Other income, net..........                           5            (5)(m)                                                 
                               --------          -------     --------          --------           --------    ----------   

Income before income taxes.      41,613          29,035       (38,606)           32,042             (7,007)       25,035  
                                                                                                                          
Income taxes...............      17,685          11,346       (15,271)(j)        13,760             (2,864)       10,896  
                               --------          -------     --------          --------           --------    ----------  
                                                                                                                          
Income from continuing                                                                                                    
 operations................      23,928          $ 17,696    $(23,335)           18,282           $ (4,143)   $   14,139  
                               ========          =======     ========                             ========                
Less: preferred stock                                                              
 dividends.................        (711)                                           (711)                            (711) 
                               --------                                        --------                       ----------  
Income applicable to                                                                                                          
 common stock..............    $ 23,217                                        $ 17,571                       $   13,428      
                               ========                                        ========                       ==========      
Basic (Minimum):                                                                                                              
   Income per common share.    $   0.43                                        $   0.19                       $     0.14      
                               ========                                        ========                       ==========      
   Number of shares used in                                                                                                   
      per share calculation      53,815                                          92,471 (l)                       92,471 (l)  
                                                                                                                              
Basic (Maximum):                                                                                                              
   Income per common share.    $   0.43                                        $   0.21                       $     0.16      
                               ========                                        ========                       ==========      
   Number of shares used in                                                                                                   
      per share calculation      53,815                                          83,685 (l)                       83,685 (l)  
                                                                                                                              
Diluted (Minimum):                                                                                                            
   Income per common share.    $   0.43                                        $   0.19                       $     0.14      
                               ========                                        ========                       ==========      
   Number of shares used in                                                                                                   
      per share calculation      54,080                                          92,735 (l)                       92,735 (l)  
                                                                                                                              
Diluted (Maximum):                                                                                                            
   Income per common share.    $   0.43                                        $   0.21                       $     0.16      
                               ========                                        ========                       ==========      
   Number of shares used in                                                                                                   
      per share calculation      54,080                                          83,950 (l)                        83,950(l)  
</TABLE> 


See notes on the following pages.

                                       9
<PAGE>
 
                        Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
           (Including the Pulitzer Merger and the Kelly Transaction)

                        Six Months Ended June 30, 1998
                     (In thousands, except per share data)
<TABLE> 
<CAPTION> 
                                                                                               Historical
                                                    Historical                     Pro Forma    Pulitzer     Pulitzer
                                     Pro Forma         Kelly     Kelly Transaction   Kelly     Broadcasting   Merger     
                                 Hearst-Argyle (a)  Broadcasting   Adjustments     Transaction  Business    Adjustments  
                                ------------------------------------------------  ------------------------------------- 
<S>                             <C>                  <C>          <C>             <C>         <C>          <C>             
Total revenues                        $197,016       $35,810                       $232,826    $119,773   $  4,067  (m) 
                                                                                                                        
 Station operating expenses             84,851        20,374      $ (4,993) (b)     100,232      64,312        300  (f) 
                                                                                                            (5,521) (m)
 Amortization of program rights         21,026             -         4,184  (b)      25,210           -      6,165  (m) 
 Depreciation and amortization          18,820         4,475         3,205  (b)(c)   26,500      11,051     25,156  (g) 
                                     --------------------------------------        --------------------------------
                                                                                
 Station operating income               72,319        10,961        (2,396)          80,884      44,410    (22,033)     
                                                                                                                        
 Corporate general and                   6,554             -           557  (b)       6,554                 (2,668) (h) 
     administrative expenses                                          (557) (h)                              3,418  (m) 
                                     --------------------------------------        --------------------------------
                                                                                                                        
 Operating income (loss)                65,765        10,961        (2,396)          74,330      44,410    (22,783)     
                                                                                                                        
 Interest expense                       18,614         3,651        14,899  (b)(d)   37,164       6,925     17,575  (i) 
 Net other income                                                                         -           5         (5) (m) 
                                     --------------------------------------        --------------------------------
                                                                                                                        
 Income (loss) before income taxes      47,151         7,310       (17,295)          37,166      37,490    (40,363)     
                                                                                                                        
 Income taxes                           20,154             -        (4,908) (e)      15,246      14,645    (15,823) (j) 
                                     --------------------------------------        --------------------------------
                                                                                       41.0%                             
Income (loss) from continuing                                                                                           
   operations                           26,997       $ 7,310      $(12,387)        $ 21,920    $ 22,845   $(24,540)     
                                                     ======================        ================================
                                                                                                                        
Less: preferred stock dividends           (711)                                                                         
                                      --------
                                                                                                                        
Income applicable to common stock     $ 26,286                                                                          
                                      ========                                                                          
Basic (Minimum):                                                                                                        
Income per common share               $   0.49                                                                          
                                      ========                                                                          
Number of shares used in per                                                                                            
  share calculation                     53,815                                                                          
                                                                                                                        
Basic (Maximum):                                                                                                        
Income per common share               $   0.49                                                                          
                                      ========                                                                          
Number of shares used in per                                                                                            
  share calculation                     53,815                                                                          
                                                                                                                        
Diluted (Minimum)                                                                                                       
Income per common share               $   0.49                                                                          
                                      ========                                                                          
Number of shares used in per                                                                                            
  share calculation                     54,080                                                                          
                                                                                                                        
Diluted (Maximum):                                                                                                      
Income per common share               $   0.49                                                                          
                                      ========                                                                          
Number of shares used in per                                                                                            
  share calculation                     54,080                                                                          
</TABLE> 

<TABLE> 
<CAPTION> 
                                          Pro Forma
                                          Pulitzer     Divestiture      Pro Forma
                                           Merger        WGAL (k)      Divestiture
                                       --------------------------------------------
<S>                                   <C>            <C>             <C> 
Total revenues                           $356,666     $ (14,847)       $ 341,819

 Station operating expenses               159,323        (5,009)         154,314

 Amortization of program rights            31,375          (852)          30,523
 Depreciation and amortization             62,707          (675)          62,032
                                        ----------------------------------------
 Station operating income                 103,261        (8,311)          94,950

 Corporate general and                      7,304                          7,304
     administrative expenses        
                                        ----------------------------------------
                                                                       
 Operating income (loss)                   95,957        (8,311)          87,646

 Interest expense                          61,664          (768)          60,896
 Net other income                               -                                                               
                                        ----------------------------------------

 Income (loss) before income tax           34,293        (7,543)          26,750

 Income taxes                              14,068        (3,092)          10,976
                                        ----------------------------------------

Income (loss) from continuing                                          
   operations                              20,225     $  (4,451)          15,774
                                                      =========        
Less: preferred stock dividends              (711)                          (711)
                                        ---------                      ---------

Income applicable to common stock       $  19,514                      $  15,063
                                        =========                      ========= 
Basic (Minimum):                                                                 
Income per common share                 $    0.21                      $    0.16 
                                        =========                      ========= 
Number of shares used in per                                                     
  share calculation                        92,471 (1)                     92,471 (l)  
                                                                                       
Basic (Maximum):                                                                       
Income per common share                 $    0.23                      $    0.18       
                                        =========                      =========       
Number of shares used in per                                                           
  share calculation                        83,685 (1)                     83,685 (l)   
                                                                                        
Diluted (Minimum)                                                                       
Income per common share                 $    0.21                      $    0.16        
                                        =========                      =========        
Number of shares used in per                                                            
  share calculation                        92,735 (1)                     92,735 (l)    
                                                                                        
Diluted (Maximum):                                                                      
Income per common share                 $    0.23                      $    0.18        
                                        =========                      =========        
Number of shares used in per                                                            
  share calculation                        83,950 (1)                     83,950 (l)    
</TABLE> 

See notes on the following page


                                      10
<PAGE>
 


                         Hearst-Argyle Television, Inc.
        Unaudited Pro Forma Combined Condensed Statement of Operations
                        Six Months Ended June 30, 1998
      (Including the Pulitzer Merger and excluding the Kelly Transaction)
                     (In thousands, except per share data)

<TABLE> 
<CAPTION>                              
                                                       Historical
                                                        Pulitzer       Pulitzer          Pro Forma  
                                       Pro Forma      Broadcasting      Merger            Pulitzer    Divestiture    Pro Forma
                                  Hearst-Argyle (a)    Business      Adjustments           Merger       WGAL (k)    Divestiture
                                -------------------------------------------------      ------------------------------------------
<S>                                <C>              <C>                <C>               <C>           <C>                          
                 
 Total revenues                     $ 197,016         $ 119,773          $ 4,067  (m)    $ 320,856     $ (14,847)    $ 306,009 
                                                                                                                    
 Station operating expenses            84,851            64,312              300  (f)      143,942        (5,009)      138,933
                                                                          (5,521) (m)
 Amortization of program rights        21,026                             6,165   (m)       27,191          (852)       26,339
 Depreciation and amortization         18,820            11,051           25,156  (g)       55,027          (675)       54,352
                                -------------------------------------------------      ------------------------------------------

 Station operating income              72,319            44,410          (22,033)           94,696        (8,311)       86,385
                                                                                                                    
 Corporate general and                  6,554                             (2,668) (h)        7,304                       7,304
     administrative expenses                                               3,418  (m)                               
                                -------------------------------------------------      ------------------------------------------
                                                                                                                    
 Operating income (loss)               65,765            44,410          (22,783)           87,392        (8,311)       79,081
                                                                                                                    
 Interest expense                      18,614             6,925           17,575  (i)       43,114          (768)       42,346
 Net other income                                             5               (5) (m)                               
                                -------------------------------------------------      ------------------------------------------
                                                                                                                    
 Income (loss) before 
   income taxes                        47,151            37,490          (40,363)           44,278        (7,543)       36,735
                                                                                                                    
 Income taxes                          20,154            14,645          (15,823) (j)       18,976        (3,092)       15,884
                                -------------------------------------------------      ------------------------------------------
                                                                                                                    
 Income (loss) from continuing                                                                                      
   operations                          26,997          $ 22,845        $ (24,540)           25,302      $ (4,451)       20,851
                                                     ============================                  ==============
 Less: preferred stock 
   dividends                             (711)                                                (711)                       (711)
                                -------------                                        -------------               -------------  
 Income applicable to 
   common stock                     $  26,286                                            $  24,591                   $  20,140
                                =============                                        =============               =============  

 Basic (Minimum):                                                                                                              
 Income per common share            $    0.49                                            $    0.27                   $    0.22 
                                =============                                        =============               =============   
 Number of shares used in per                                                                                                    
   share calculation                   53,815                                               92,471 (l)                  92,471 (l)

 Basic (Maximum):                                                                                                   
 Income per common share            $    0.49                                            $    0.29                   $    0.24
                                =============                                        =============               =============  
 Number of shares used in per                                                                                       
   share calculation                   53,815                                               83,685 (l)                  83,685 (l)

 Diluted (Minimum)                                                                                                  
 Income per common share            $    0.49                                            $    0.27                   $    0.22
                                =============                                        =============               =============  
                                                                                                                    
 Number of shares used in per                                                                                       
   share calculation                   54,080                                               92,735 (l)                  92,735 (l)
                                                                                                                    
 Diluted (Maximum):                                                                                                 
 Income per common share            $    0.49                                            $    0.29                   $    0.24
                                =============                                        =============               =============  
 Number of shares used in per                                                                                       
   share calculation                   54,080                                               83,950 (l)                  83,950(l)

</TABLE> 

See notes on the following page.

<PAGE>
 
NOTES TO UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENTS OF OPERATIONS
ADJUSTMENTS:

(a) On a pro forma basis assuming the Gannett Swap, the Hearst Transaction and
    the STC Swap had occurred as of January 1, 1997.
(b) Reclassification of Kelly Broadcasting account balances to conform with the
    Company presentation.
(c) Amortization of intangible assets resulting from purchase accounting
    adjustments, net of amortization recorded in the historical financial
    statements of Kelly Broadcasting.  The estimated useful lives for these
    intangible assets were as follows:  Goodwill-40 years; FCC licenses-40
    years; network affiliation agreements-40 years and other intangible assets-2
    to 5 years.
(d) Interest expense relating to debt issued ($530 million) for the Kelly
    Transaction at an assumed interest rate of 7.15% which approximates the rate
    the Company pays for debt, net of interest expense recorded in the
    historical financial statements of Kelly Broadcasting.  If the interest rate
    were to increase or decrease 1/8%, the difference in interest expense would
    equal $663,000.
(e) Estimated income tax effect of the above adjustments, giving effect to the
    Kelly Transaction.
(f) Estimated pension costs associated with the newly-established defined
    benefit pension plan to be created for the transferred Pulitzer Broadcasting
    Business employees, including the assets to be transferred to the Company
    per the terms of the Pulitzer Merger Agreement (as defined in Item 5 of the
    Company's Form 8-K/A, dated December 15, 1998), net of pension costs
    recorded in the historical consolidated financial statements.
(g) Amortization of intangible assets resulting from purchase accounting
    adjustments, net of amortization recorded in the historical consolidated
    financial statements of Pulitzer Broadcasting.  The estimated useful lives
    for these intangible assets were as follows: Goodwill - 40 years; FCC
    licenses - 40 years; network affiliation agreements - 40 years and other
    intangible assets 2 to 5 years.
(h) Change in corporate general and administrative expenses due to the Pulitzer
    Merger and the Kelly Transaction, as a result of certain contractual
    agreements expected to be entered into upon consummation of the Pulitzer
    Merger and the Kelly Transaction including the Services Agreement with
    Hearst (which includes certain administrative services such as accounting,
    financial, legal, tax, insurance data processing and employee benefits)
    which will be amended upon consummation of the Pulitzer Merger and the Kelly
    Transaction, net of corporate general and administrative expenses recorded
    in the historical financial statements of Pulitzer Broadcasting and Kelly
    Broadcasting.
(i) Interest expense relating to the New Debt ($700 million) assumed in the
    Pulitzer Merger at an assumed interest rate of 7.1% which approximates the
    rate the Company pays for debt, net of interest expense recorded in the
    historical consolidated financial statements of Pulitzer Broadcasting.  If
    the interest rate were to increase or decrease 1/8%, the difference in
    interest expense would equal $875,000.
(j) Estimated income tax effect of the above adjustments, giving effect to the
    Pulitzer Merger.
(k) Upon consummation of the Pulitzer Merger, the Company will, assuming the FCC
    grants the temporary waiver requested by the Company, own two television
    stations in an area (WGAL in Lancaster, PA and WBAL in Baltimore, MD) with
    overlapping service contours in violation of the FCC's current local
    ownership rules.  The FCC's current rules prohibit the ownership of two
    stations in the same geographic area whose service contours overlap.
    Accordingly, the Company will be required to divest one of the
    aforementioned stations.  If WGAL is sold for cash, the proceeds of such
    sale will be used to reduce indebtedness under the Chase Credit Facility and
    therefore the Pro Forma Statements of operations reflects the effects of a
    reduction in the Chase Credit Facility by an amount equal to $22.0 million,
    the net book value of WGAL.  The net book value has been used in the
    unaudited pro forma combined condensed financial statements for the
    divestiture of WGAL because no other valuation currently can be based on an
    independent third party offer.  The divestiture of WGAL at net book value
    would be equivalent to selling WGAL at a price equal to less than two times
    WGAL's 1997 broadcast cash flow.  Given the valuations of broadcasting
    properties in recent transactions, including the valuation of the Pulitzer
    Broadcasting implied by the Merger Stock, the Company management believes
    that any divestiture of WGAL would occur at a valuation significantly higher
    than its net book value.
(l) Includes the issuance of the Company Series A Common Stock to the
    stockholders of New Pulitzer.
(m) Reclassification of Pulitzer Broadcasting account balances to conform with
    the Company presentation.

                                       12
<PAGE>
 
PRO FORMA COMBINED CONDENSED STATEMENTS OF OPERATIONS OF THE COMPANY

     The Unaudited Pro Forma Combined Condensed Statements of Operations of the
Company for the year ended December 31, 1997 and the six-months ended June 30,
1997 and 1998 have been prepared as if the Gannett Swap, the Hearst Transaction
and the STC Swap had been completed as of the beginning of the periods
presented.  The Gannett Swap, the Hearst Transaction and the STC Swap are
accounted for using the purchase method of accounting.  Any subsequent
adjustments and any uncertainties affecting the pro forma presentation are not
expected to be significant.  The pro forma statements of operations presented
herein are not necessarily indicative of the Company's results of operations
that might have occurred had such transactions been completed at the beginning
of the periods indicated and do not purport to represent the Company's
consolidated results of operations for any future period.

                         Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
                          Year Ended December 31, 1997
                                 (In thousands)


<TABLE> 
<CAPTION> 
                                  Historical    Historical  Gannett Swap Transaction     Pro Forma       STC Swap      Pro Forma
                             Hearst-Argyle (a)  Argyle (b)  Adjustments  Adjustments  Hearst Transaction Adjustments  Hearst-Argyle
                             -------------------------------------------------------  ---------------------------------------------
<S>                              <C>           <C>         <C>           <C>              <C>            <C>          <C> 
Total revenues                     $ 333,661    $ 51,826   $ 975 (h)     $ 1,320  (c)     $ 387,782      $ 615 (i)    $ 388,397


 Station operating expenses          142,096      27,610     681 (d)(h)   (1,944) (p)       168,443        995 (i)(j)   169,438
 Amortization of program rights       40,129       2,833      16 (h)                         42,978     (1,461)(i)       41,517
 Depreciation and amortization        22,924      16,955     138 (e)(f)   (3,777) (f)        36,240      3,704 (e)(f)    39,944
                                   --------------------------------------------------------------------------------------------
 Station operating income            128,512       4,428     140           7,041            140,121     (2,623)         137,498

 Corporate general and
     administrative expenses           9,527       2,700       -            (227) (l)        12,000          -           12,000
 Non-cash compensation expense             -       3,518       -          (3,518) (k)             -          -                -
                                   --------------------------------------------------------------------------------------------

 Operating income (loss)             118,985      (1,790)    140          10,786            128,121     (2,623)         125,498

 Interest expense, net                32,484      12,749       -          (8,005) (m)        37,228          -           37,228
                                   --------------------------------------------------------------------------------------------

 Income (loss) before income taxes    86,501     (14,539)    140          18,791             90,893     (2,623)          88,270

 Income taxes                         35,363           -       -           2,430  (g)        37,793     (1,093)(g)       36,700
                                   --------------------------------------------------------------------------------------------

Income (loss) from continuing
   operations                       $ 51,138   $ (14,539)  $ 140        $ 16,361           $ 53,100   $ (1,530)        $ 51,570
                                   ============================================================================================
</TABLE> 
See notes on the following page.


                                      13
<PAGE>
 
                        Hearst-Argyle Television, Inc.
        Unaudited Pro Forma Combined Condensed Statement of Operations
                        Six Months Ended June 30, 1997
                                (In thousands)
<TABLE> 
<CAPTION> 

                                                              Hearst
                             Historical Hearst  Historical  Gannett Swap   Transaction     Pro Forma         STC Swap    Pro Forma
                             Broadcast Group    Argyle (o)  Adjustments   Adjustments  Hearst Transaction Adjustments  Hearst-Argyle
                             -------------------------------------------------------------------------------------------------------
<S>                              <C>           <C>          <C>             <C>              <C>           <C>           <C> 
Total revenues                   $  143,566    $ 39,765      $ 975 (h)        $ 1,026  (c)   $ 185,332      $ (61) (i)    $ 185,271


 Station operating expenses          60,596      21,367        681 (d)(h)      (1,458) (p)      81,186        (41) (i)(j)    81,145
 Amortization of program rights      19,052       2,119         16 (h)              -           21,187       (803) (i)       20,384
 Depreciation and amortization        8,190      12,760        138 (e)(f)      (5,363) (f)      15,725      1,236  (e)(f)    16,961
                                   ------------------------------------------------------------------------------------------------
 Station operating income            55,728       3,519        140              7,847           67,234       (453)           66,781

 Corporate general and
     administrative expenses          4,467       1,904          -                183  (l)       6,554                        6,554
 Non-cash compensation expense            -         503          -               (503) (k)           -          -                 -
                                   ------------------------------------------------------------------------------------------------
                                                                                                     -
 Operating income (loss)             51,261       1,112        140              8,167           60,680       (453)           60,227
                                                                                                     -
 Interest expense, net               12,485       9,407          -             (3,278) (m)      18,614                       18,614
                                   ------------------------------------------------------------------------------------------------
                                                                                                     -
 Income (loss) before income taxes   38,776      (8,295)       140             11,445           42,066       (453)           41,613
                                                                                                     -
 Income taxes                        16,054           -          -              1,631  (g)      17,685          -  (g)       17,685
                                   ------------------------------------------------------------------------------------------------
                                                                                                     -
Income (loss) from continuing                                                                        -
   operations                      $ 22,722    $ (8,295)     $ 140            $ 9,814         $ 24,381     $ (453)         $ 23,928
                                   ================================================================================================
</TABLE> 
See notes on the following page.


                                      14
<PAGE>
 
                         Hearst-Argyle Television, Inc.
         Unaudited Pro Forma Combined Condensed Statement of Operations
                         Six Months Ended June 30, 1998
                                 (In thousands)

<TABLE>
<CAPTION>
 
 
                                        HISTORICAL       STC SWAP              PRO FORMA
                                     HEARST-ARGYLE(n)  ADJUSTMENTS           HEARST-ARGYLE
                                     ----------------  ------------          -------------
 
<S>                                  <C>               <C>                   <C>
Total revenues.....................       $196,965         $    51 (i)            $197,016
                                                                              
Station operating expenses.........         83,948             903 (i)(j)           84,851
Amortization of program rights.....         21,669            (643)(i)              21,026
Depreciation and amortization......         17,641           1,179 (e)(f)           18,820
                                          --------         -------                --------
                                                                              
Station operating income...........         73,707          (1,388)                 72,319
                                                                              
Corporate general and              
   administrative expenses.........          6,554              --                   6,554
                                          --------         -------                -------- 
                                                                              
Operating income...................         67,153          (1,388)                 65,765
                                                                              
Interest expense, net..............         19,827          (1,213)(m)              18,614
                                          --------         -------                --------
                                                                              
Income before income taxes.........         47,326            (175)                 47,151
                                                                              
Income taxes.......................         20,229             (75)(g)              20,154
                                          --------         -------                --------
 
Income from continuing operations..       $ 27,097         $  (100)               $ 26,997
                                          ========         =======                ========
 
See notes on the following pages.
</TABLE>

                                       15
<PAGE>
 
NOTES TO UNAUDITED PRO FORMA COMBINED CONDENSED STATEMENTS OF OPERATIONS OF THE
COMPANY:

(a) The Hearst Transaction was consummated on August 29, 1997. The historical
    financial data includes Argyle for the four months ended December 31, 1997.
    Includes results from (i) WCVB, WTAE, WBAL, WISN, KMBC, and WDTN for the
    entire period presented; (ii) WAPT, KITV, KHBS/KHOG, WLWT, KOCO and Hearst-
    Argyle's shares of the Clear Channel Venture from September 1 through
    December 31, 1997; and, (iii) the management fees derived by Hearst-Argyle
    from WWWB, WPBF, KCWE and WBAL-radio (the "Managed Stations") from
    September 1 through December 31, 1997.
(b) Includes the results of operations of Argyle, which includes: (i) WAPT,
    KITV, KHBS/KHOG Argyle's share of broadcast cash flows from the Clear
    Channel Venture for January 1 to August 31, 1997; (ii) WZZM and WGRZ for
    January 1997 only; and, (iii) WLWT and KOCO from February 1 through
    August 31, 1997.
(c) Management fees derived by the Company from the Managed Stations from the
    beginning of each period presented.
(d) Elimination of certain expenses which would not have been incurred under the
    Company's management.
(e) Change in depreciation expense due to purchase accounting adjustments to
    equipment and buildings, net of depreciation recorded in the historical
    financial statements.  The estimated useful lives used for equipment range
    from 5 to 25 years and the estimated useful life used for buildings range
    from 25 to 39 years.
(f) Amortization of intangible assets resulting from purchase accounting
    adjustments, net of amortization recorded in the historical financial
    statements.  The estimated useful lives used for these intangible assets
    were as follows: FCC licenses, network affiliation agreements and goodwill -
    40 years; other intangibles - 2 to 5 years.
(g) Estimated income tax effect of the pro forma adjustments.
(h) The inclusion of WLWT and KOCO and the exclusion of WZZM and WGRZ results of
    operations from the beginning of the period presented.
(i) The inclusion of WPTZ/WNNE and KSBW and the exclusion of WDTN and WNAC
    results of operations from the beginning of the periods presented.
(j) Additional expenses which would have been incurred under the Company's
    management.
(k) Conforming the accounting policies related to stock based compensation.
(l) Change in corporate expenses associated with the Company's new
    organizational structure as a result of contractual agreements for
    administrative services, such as accounting, financial, legal, tax,
    insurance, data processing and employee benefits and other applicable
    contractual agreements that were entered into upon the close of the Hearst
    Transaction.
(m) Interest expense on the pro forma debt as follows (in thousands):

<TABLE>
<CAPTION>
                                                                              PRO FORMA
                                                                   --------------------------------
<S>                                                                <C>         <C>        <C>
                                                                    12/31/97    6/30/97    6/30/98
                                                                   ---------   --------   --------
Senior Notes due 2007 at an interest rate of 7.0%................  $   8,752   $  4,376   $  4,376
Senior Notes due 2008 at an interest rate of 7.0%................     14,000      7,000      7,000
Senior Notes due 2027 at an interest rate of 7.5%................     13,124      6,562      6,562
Senior subordinated Notes due 2005 at an interest rate of 9.75%..        252        126        126
Commitment fees for the unused Chase Credit Facility.............      1,252        626        626
Non-cash interest charges........................................      2,248      1,124      1,124
Interest income..................................................     (2,400)    (1,200)    (1,200)
                                                                   ---------   --------   --------
Total Interest Expense, net......................................  $  37,228   $ 18,614   $ 18,614
                                                                   =========   ========   ========
</TABLE>

(n) Includes the results of operations of the Company, which includes: (i) WLWT,
    KOCO, WAPT, KITV and KHBS/KHOG,; (ii) WCVB, WTAE, WISN, WBAL and
    KMBC; (iii) the management fee derived by the Company from the Managed
    Stations for the full-period presented; (iv) the Company's share of the
    Clear Channel Venture and WDTN from January 1 through May 31, 1998; and,
    (iv) KSBW and WPTZ/WNNE for the month of June 1998 only.
(o) Includes the results of operations of Argyle, which includes: (i) WAPT,
    KITV, KHBS/KHOG, Argyle's share of broadcast cash flows from the Clear
    Channel Venture for the entire period; (ii) WZZM and WGRZ for January 1997
    only; and, (iii) WLWT and KOCO from February 1 through June 30, 1997.
(p) Reduction of pension expense resulting from the actuarial valuation of the
    newly-established qualified defined benefit pension plan.

                                       16


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