HEARST ARGYLE TELEVISION INC
SC 13D/A, 1998-10-23
TELEVISION BROADCASTING STATIONS
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549



                                  SCHEDULE 13D
                                 (RULE 13d-101)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
            TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                  RULE 13d-2(a)

                               (AMENDMENT NO. 11)*



                         HEARST-ARGYLE TELEVISION, INC.
                                (Name of Issuer)


                              SERIES A COMMON STOCK
                         (Title of Class of Securities)

                                   422317 10 7
                                 (CUSIP Number)


                               JODIE W. KING, ESQ.
                             THE HEARST CORPORATION
                                959 EIGHTH AVENUE
                            NEW YORK, NEW YORK 10019
                                 (212) 649-2025


                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)


                                    COPY TO:
                              STEVEN A. HOBBS, ESQ.
                                 ROGERS & WELLS
                                 200 PARK AVENUE
                            NEW YORK, NEW YORK 10166
                                 (212) 878-8000



                                OCTOBER 13, 1998
             (Date of Event which Requires Filing of this Statement)


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box. [ ]

                         (Continued on following pages)


                                        1
<PAGE>   2
CUSIP No. 422317 10 7                  13D

================================================================================
    1.       NAME OF REPORTING PERSON
             S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                            HEARST BROADCASTING, INC.
- --------------------------------------------------------------------------------
    2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                         (a) [ ]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
    3.       SEC USE ONLY


- --------------------------------------------------------------------------------
    4.       SOURCE OF FUNDS
                                       WC
- --------------------------------------------------------------------------------
    5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
             TO ITEMS 2(d) OR 2(e)                                           
                                                                             [ ]
- --------------------------------------------------------------------------------
    6.       CITIZENSHIP OR PLACE OF ORGANIZATION

                                    DELAWARE
- --------------------------------------------------------------------------------
                            7.      SOLE VOTING POWER
       NUMBER OF                  
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                          ------------------------------------------------------
                            8.    SHARED VOTING POWER
                                       43,686,341
                          ------------------------------------------------------
                            9.    SOLE DISPOSITIVE POWER

                          ------------------------------------------------------
                           10.    SHARED DISPOSITIVE POWER
                                       43,686,341
- --------------------------------------------------------------------------------
    11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                   43,686,341
- --------------------------------------------------------------------------------
    12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
             SHARES
                                                                             [ ]
- --------------------------------------------------------------------------------
    13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                     82.29%
- --------------------------------------------------------------------------------
    14.      TYPE OF REPORTING PERSON
                                       CO
================================================================================


                                        2
<PAGE>   3
CUSIP No. 422317 10 7                  13D

================================================================================
    1.       NAME OF REPORTING PERSON
             S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                             THE HEARST CORPORATION
- --------------------------------------------------------------------------------
    2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                         (a) [ ]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
    3.       SEC USE ONLY

- --------------------------------------------------------------------------------
    4.       SOURCE OF FUNDS
                                       WC
- --------------------------------------------------------------------------------
    5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
             TO ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
    6.       CITIZENSHIP OR PLACE OF ORGANIZATION

                                    DELAWARE
- --------------------------------------------------------------------------------
                            7.    SOLE VOTING POWER
       NUMBER OF              
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                          ------------------------------------------------------
                            8.    SHARED VOTING POWER
                                      43,686,341
                          ------------------------------------------------------
                            9.    SOLE DISPOSITIVE POWER

                          ------------------------------------------------------
                           10.    SHARED DISPOSITIVE POWER
                                      43,686,341
- --------------------------------------------------------------------------------
    11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                   43,686,341
- --------------------------------------------------------------------------------
    12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
             SHARES
                                                                             [ ]
- --------------------------------------------------------------------------------
    13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                     82.29%
- --------------------------------------------------------------------------------
    14.      TYPE OF REPORTING PERSON
                                       CO
================================================================================


                                        3
<PAGE>   4
CUSIP No. 422317 10 7                  13D

================================================================================
    1.       NAME OF REPORTING PERSON
             S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                             THE HEARST FAMILY TRUST
- --------------------------------------------------------------------------------
    2.       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP
                                                                         (a) [ ]
                                                                         (b) [ ]
- --------------------------------------------------------------------------------
    3.       SEC USE ONLY

- --------------------------------------------------------------------------------
    4.       SOURCE OF FUNDS
                                       WC
- --------------------------------------------------------------------------------
    5.       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT 
             TO ITEMS 2(d) OR 2(e)
                                                                             [ ]
- --------------------------------------------------------------------------------
    6.       CITIZENSHIP OR PLACE OF ORGANIZATION

                                   CALIFORNIA
- --------------------------------------------------------------------------------
                            7.    SOLE VOTING POWER
       NUMBER OF              
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                          ------------------------------------------------------
                            8.    SHARED VOTING POWER
                                      43,686,341
                          ------------------------------------------------------
                            9.    SOLE DISPOSITIVE POWER

                          ------------------------------------------------------
                           10.    SHARED DISPOSITIVE POWER
                                      43,686,341
- --------------------------------------------------------------------------------
    11.      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                   43,686,341
- --------------------------------------------------------------------------------
    12.      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN 
             SHARES
                                                                             [ ]
- --------------------------------------------------------------------------------
    13.      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                     82.29%
- --------------------------------------------------------------------------------
    14.      TYPE OF REPORTING PERSON
                             OO (Testamentary Trust)
================================================================================


                                        4
<PAGE>   5
                                  SCHEDULE 13D


         This Amendment No. 11, which relates to shares of Series A Common
Stock, $0.01 par value per share ("Series A Common Stock") of Hearst-Argyle
Television, Inc., a Delaware corporation (the "Issuer"), and is being filed
jointly by The Hearst Corporation, a Delaware corporation ("Hearst"), Hearst
Broadcasting, Inc., a Delaware corporation ("Hearst Broadcasting") and
wholly-owned subsidiary of Hearst, and The Hearst Family Trust, a testamentary
trust (the "Trust," and together with Hearst and Hearst Broadcasting, the
"Reporting Persons"), supplements and amends the statement on Schedule 13D
originally filed with the Commission on April 4, 1997 (as amended, the
"Statement").


ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         The aggregate amount of funds used by Hearst Broadcasting to acquire
the shares reported in Item 5(c) was $6,739,662.75. Hearst Broadcasting used
its working capital to make such purchases.


ITEM 4.  PURPOSE OF THE TRANSACTION.

         Hearst Broadcasting purchased the additional Securities reported in
Item 5(c) of this Statement in order to increase its equity interest in the
Issuer.


ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER.

         (a) and (b) As of October 20, 1998 the Reporting Persons own 2,387,693
shares of Series A Common Stock of the Issuer and 41,298,648 shares of Series B
Common Stock of the Issuer. Each share of Series B Common Stock of the Issuer
is immediately convertible into one share of Series A Common Stock of the
Issuer. Therefore, the 41,298,648 shares of Series B Common Stock owned by
Hearst Broadcasting represent, if converted, 41,298,648 shares of Series A
Common Stock of the Issuer. Under the definition of "beneficial ownership" as
set forth in Rule 13d-3 of the Exchange Act, Hearst Broadcasting, Hearst and
the Trust are deemed to have beneficial ownership of each of the combined
43,686,341 shares of Series A Common Stock and Series B Common Stock (the
"Securities"). The Trust, as the owner of all of Hearst's issued and
outstanding common stock, may be deemed to have the power to direct the voting
of and disposition of the Securities. Hearst, as the owner of all of Hearst
Broadcasting's issued and outstanding common stock, may be deemed to have the
power to direct the voting of and disposition of the Securities. As a result,
Hearst Broadcasting, Hearst and the Trust may be deemed to share the power to
direct the voting of and the disposition of the Securities. The Securities
constitute approximately 82.29% of the combined shares of Series A Common Stock
and Series B Common Stock outstanding of the Issuer, based on the number of
outstanding shares as of the date hereof, provided to the Reporting Person by
the Issuer.


                                        5
<PAGE>   6
         (c) Since filing Amendment No. 10 to the Statement on October 13, 1998,
Hearst Broadcasting has made the following purchases of Series A Common Stock of
the Issuer pursuant to open market transactions:



<TABLE>
<CAPTION>
  DATE          # OF SHARES          PRICE PER SHARE           COST
  ----          -----------          ---------------           ----
<S>             <C>                  <C>                 <C>
 10/8/98            2,500                $27.0000            $67,600.00
10/13/98          152,900                $26.0006         $3,981,609.75
10/14/98           11,100                $26.0000           $289,044.00
10/15/98           37,000                $26.6250           $986,605.00
10/16/98           25,000                $26.5000           $663,500.00
10/19/98           11,600                $27.0000           $313,664.00
10/20/98           16,000                $27.3125           $437,640.00
                  -------                                 -------------
   TOTAL          256,100                                 $6,739,662.75
                  =======                                 =============
</TABLE>


                                        6
<PAGE>   7
                                    SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated: October 22, 1998



                                       HEARST BROADCASTING, INC.


                                       By:/s/ Jodie W. King
                                          -----------------------
                                          Name:  Jodie W. King
                                          Title: Vice President


                                        7
<PAGE>   8
                                    SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated: October 22, 1998



                                       THE HEARST CORPORATION


                                       By:/s/ Jodie W. King
                                          -----------------------
                                          Name:  Jodie W. King
                                          Title: Vice President


                                        8
<PAGE>   9
                                    SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated: October 22, 1998



                                       THE HEARST FAMILY TRUST


                                       By:   /s/ Victor F. Ganzi
                                          ---------------------------
                                          Name:  Victor F. Ganzi
                                          Title: Trustee


                                        9


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