HEARST ARGYLE TELEVISION INC
SC 13D/A, 1998-07-09
TELEVISION BROADCASTING STATIONS
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<PAGE>   1
                                                                     Page 1 of 6

                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


                      ------------------------------------



                                  SCHEDULE 13D
                                 (RULE 13d-101)

             INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
            TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                  RULE 13d-2(a)

                               (AMENDMENT NO. 7)*

                      ------------------------------------


                         HEARST-ARGYLE TELEVISION, INC.
                                (Name of Issuer)


                              SERIES A COMMON STOCK
                         (Title of Class of Securities)

                                   422317 10 7
                                 (CUSIP Number)

                      ------------------------------------



                               JODIE W. KING, ESQ.
                             THE HEARST CORPORATION
                                959 EIGHTH AVENUE
                            NEW YORK, NEW YORK 10019
                                 (212) 649-2025



                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                      ------------------------------------



                                    COPY TO:
                              STEVEN A. HOBBS, ESQ.
                                 ROGERS & WELLS
                                 200 PARK AVENUE
                            NEW YORK, NEW YORK 10166
                                 (212) 878-8000

                      ------------------------------------



                                  JULY 1, 1998
             (Date of Event which Requires Filing of this Statement)


- --------------------------------------------------------------------------------


If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box. / /


- --------------------------------------------------------------------------------


                         (Continued on following pages)
<PAGE>   2
                                                                     Page 2 of 6

CUSIP No. 422317 10 7                                      13D

================================================================================
    1.        NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                                         HEARST BROADCASTING, INC.
- --------------------------------------------------------------------------------
    2.        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
- --------------------------------------------------------------------------------
    3.        SEC USE ONLY


- --------------------------------------------------------------------------------
    4.        SOURCE OF FUNDS
                                         WC
- --------------------------------------------------------------------------------
    5.        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
              TO ITEMS 2(d) OR 2(e)

                                                                             / /
- --------------------------------------------------------------------------------
    6.        CITIZENSHIP OR PLACE OF ORGANIZATION

                                         DELAWARE
- --------------------------------------------------------------------------------
                                 7.      SOLE VOTING POWER
         NUMBER OF
          SHARES
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
        PERSON WITH
                            ----------------------------------------------------
                                 8.      SHARED VOTING POWER
                                                  42,893,541
                            ----------------------------------------------------
                                 9.      SOLE DISPOSITIVE POWER

                            ----------------------------------------------------
                                10.      SHARED DISPOSITIVE POWER

                                                  42,893,541
- --------------------------------------------------------------------------------
    11.       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                         42,893,541
- --------------------------------------------------------------------------------
    12.       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES
                                                                             / /
- --------------------------------------------------------------------------------
    13.       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                79.66%
- --------------------------------------------------------------------------------
    14.       TYPE OF REPORTING PERSON
                                         CO
================================================================================
<PAGE>   3
                                                                     Page 3 of 6

CUSIP No. 422317 10 7                                      13D


================================================================================
    1.        NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                                         THE HEARST CORPORATION
- --------------------------------------------------------------------------------
    2.        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
- --------------------------------------------------------------------------------
    3.        SEC USE ONLY


- --------------------------------------------------------------------------------
    4.        SOURCE OF FUNDS
                                         WC
- --------------------------------------------------------------------------------
    5.        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
              TO ITEMS 2(d) OR 2(e)

                                                                             / /
- --------------------------------------------------------------------------------
    6.        CITIZENSHIP OR PLACE OF ORGANIZATION

                                         DELAWARE
- --------------------------------------------------------------------------------
                                 7.      SOLE VOTING POWER
         NUMBER OF
          SHARES
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
        PERSON WITH
                            ----------------------------------------------------
                                 8.      SHARED VOTING POWER
                                                  42,893,541
                            ----------------------------------------------------
                                 9.      SOLE DISPOSITIVE POWER


                            ----------------------------------------------------
                                10.      SHARED DISPOSITIVE POWER

                                                  42,893,541
- --------------------------------------------------------------------------------
    11.       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

                                         42,893,541
- --------------------------------------------------------------------------------
    12.       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES
                                                                             / /
- --------------------------------------------------------------------------------
    13.       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                79.66%
- --------------------------------------------------------------------------------
    14.       TYPE OF REPORTING PERSON
                                         CO
================================================================================
<PAGE>   4
                                                                     Page 4 of 6

CUSIP No. 422317 10 7                                      13D


================================================================================
    1.        NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON

                                         THE HEARST FAMILY TRUST
- --------------------------------------------------------------------------------
    2.        CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP

                                                                         (a) / /

                                                                         (b) / /
- --------------------------------------------------------------------------------
    3.        SEC USE ONLY


- --------------------------------------------------------------------------------
    4.        SOURCE OF FUNDS
                                         WC
- --------------------------------------------------------------------------------
    5.        CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT
              TO ITEMS 2(d) OR 2(e)

                                                                             / /
- --------------------------------------------------------------------------------
    6.        CITIZENSHIP OR PLACE OF ORGANIZATION

                                         CALIFORNIA
- --------------------------------------------------------------------------------
                                 7.      SOLE VOTING POWER
         NUMBER OF
          SHARES
       BENEFICIALLY
         OWNED BY
           EACH
         REPORTING
        PERSON WITH
                            ----------------------------------------------------
                                 8.      SHARED VOTING POWER

                                                  42,893,541
                            ----------------------------------------------------
                                 9.      SOLE DISPOSITIVE POWER


                            ----------------------------------------------------
                                10.      SHARED DISPOSITIVE POWER

                                                  42,893,541
- --------------------------------------------------------------------------------
    11.       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                         42,893,541
- --------------------------------------------------------------------------------
    12.       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
              SHARES
                                                                             / /
- --------------------------------------------------------------------------------
    13.       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                79.66%
- --------------------------------------------------------------------------------
    14.       TYPE OF REPORTING PERSON
                                         OO (Testamentary Trust)
================================================================================
<PAGE>   5
                                                                     Page 5 of 6

                                  SCHEDULE 13D


         This Amendment No. 7, which relates to shares of Series A Common Stock,
$0.01 par value per share ("Series A Common Stock") of Hearst-Argyle Television,
Inc., a Delaware corporation (the "Issuer"), and is being filed jointly by The
Hearst Corporation, a Delaware corporation ("Hearst"), Hearst Broadcasting,
Inc., a Delaware corporation ("Hearst Broadcasting") and wholly-owned subsidiary
of Hearst, and The Hearst Family Trust, a testamentary trust (the "Trust," and
together with Hearst and Hearst Broadcasting, the "Reporting Persons"),
supplements and amends the statement on Schedule 13D originally filed with the
Commission on April 4, 1997 (as amended, the "Statement").

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         The aggregate amount of funds used by Hearst Broadcasting to acquire
the shares reported in Item 5(c) was $31,488,035.16. Hearst Broadcasting used
its working capital to make such purchases.

ITEM 4.  PURPOSE OF THE TRANSACTION.

         Hearst Broadcasting purchased the additional Securities reported in
Item 5(c) of this Statement in order to increase its equity interest in the
Issuer.

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER.

         (a) and (b) As of June 29, 1998 the Reporting Persons own 1,594,893
shares of Series A Common Stock of the Issuer and 41,298,648 shares of Series B
Common Stock of the Issuer. Each share of Series B Common Stock of the Issuer is
immediately convertible into one share of Series A Common Stock of the Issuer.
Therefore, the 41,298,648 shares of Series B Common Stock owned by Hearst
Broadcasting represent, if converted, 41,298,648 shares of Series A Common Stock
of the Issuer. Under the definition of "beneficial ownership" as set forth in
Rule 13d-3 of the Exchange Act, Hearst Broadcasting, Hearst and the Trust are
deemed to have beneficial ownership of each of the 42,893,541 converted shares
(the "Securities"). The Trust, as the owner of all of Hearst's issued and
outstanding common stock, may be deemed to have the power to direct the voting
of and disposition of the Securities. Hearst, as the owner of all of Hearst
Broadcasting's issued and outstanding common stock, may be deemed to have the
power to direct the voting of and disposition of the Securities. As a result,
Hearst Broadcasting, Hearst and the Trust may be deemed to share the power to
direct the voting of and the disposition of the Securities. The Securities
constitute approximately 79.66% of the shares of Series A Common Stock
outstanding of the Issuer, based on the number of outstanding shares reported in
the Company's Form 10-Q for the quarterly period ended March 31, 1998, dated May
15, 1998.
<PAGE>   6
                                                                     Page 6 of 6


         (c) Since filing Amendment No. 6 to the Statement on May 26, 1998,
Hearst Broadcasting has made the following purchases of Series A Common Stock of
the Issuer pursuant to privately negotiated transactions:

<TABLE>
<CAPTION>
                                           PRICE PER
  DATE          # OF SHARES                   SHARE                    COST
  ----          -----------                   -----                    ----

<S>             <C>                        <C>                       <C>
5/26/98              45,400                 $34.9897                  1,588,532.38

5/27/98              13,800                 34.6082                     477,593.16

6/15/98               4,625                 35.0000                     161,875.00

6/16/98               7,700                 35.0000                     269,500.00

6/17/98              44,900                 34.9707                   1,570,184.43

6/19/98              75,000                 35.0625                   2,629,687.50

6/22/98              37,900                 34.8750                   1,321,762.50

6/24/98               8,239                 34.8125                     286,820.19

6/29/98              100,000                38.5000                   3,850,000.00

7/1/98               483,302                40.0000                  19,332,080.00
                     -------                                         -------------

  TOTAL              820,866                                         31,488,035.16
                     =======                                         =============
</TABLE>
<PAGE>   7
                                    SIGNATURE


                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


Dated:  July 9, 1998



                                             HEARST BROADCASTING, INC.


                                             By: /s/ Jodie W. King
                                                 -------------------------------
                                                 Name:     Jodie W. King
                                                 Title:    Vice President
<PAGE>   8
                                    SIGNATURE


                  After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.


Dated:  July 9, 1998



                                             THE HEARST CORPORATION


                                             By: /s/ Jodie W. King
                                                 -------------------------------
                                                 Name:     Jodie W. King
                                                 Title:    Vice President
<PAGE>   9
                                    SIGNATURE


         After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.


Dated:  July 9, 1998



                                             THE HEARST FAMILY TRUST


                                             By: /s/ Frank A. Bennack, Jr.
                                                 -------------------------------
                                                 Name:     Frank A. Bennack, Jr.
                                                 Title:    Trustee






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