HEARST ARGYLE TELEVISION INC
SC 13D/A, 1999-03-29
TELEVISION BROADCASTING STATIONS
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<PAGE>
 
                       SECURITIES AND EXCHANGE COMMISSION
                                        
                             Washington, D.C. 20549



                                  SCHEDULE 13D
                                 (Rule 13d-101)

            INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
           TO RULE 13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO
                                 RULE 13d-2(a)

                              (AMENDMENT NO. 20)*



                         HEARST-ARGYLE TELEVISION, INC.
                                (Name of Issuer)

                             SERIES A COMMON STOCK
                         (Title of Class of Securities)

                                  422317 10 7
                                 (CUSIP Number)

                              Jodie W. King, Esq.
                             The Hearst Corporation
                               959 Eighth Avenue
                            New York, New York 10019
                                 (212) 649-2025

                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                    Copy to:
                             Steven A. Hobbs, Esq.
                           Bonnie A. Barsamian, Esq.
                                 Rogers & Wells
                                200 Park Avenue
                            New York, New York 10166
                                 (212) 878-8000



                                 March 18, 1999
            (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box.  [_]


                         (Continued on following pages)
<PAGE>
 
- ---------------------------------
CUSIP No. 422317 10 7           |                13D
- ---------------------------------
      1.  NAME OF REPORTING PERSON 
          S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON
 
                                  HEARST BROADCASTING, INC.
- --------------------------------------------------------------------------------
      2.  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP          
                                                                          (a)[_]
                                                                          (b)[_]
- --------------------------------------------------------------------------------
      3.  SEC USE ONLY
 
- --------------------------------------------------------------------------------
      4.  SOURCE OF FUNDS
                                  WC
- --------------------------------------------------------------------------------
      5.  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) OR 2(e)
                                                                             [_]
- --------------------------------------------------------------------------------
      6.  CITIZENSHIP OR PLACE OF ORGANIZATION
 
                                  DELAWARE
- --------------------------------------------------------------------------------
                               7.  SOLE VOTING POWER
       NUMBER OF
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                               -------------------------------------------------
                               8.  SHARED VOTING POWER
                                   47,206,254
                               -------------------------------------------------
                               9.  SOLE DISPOSITIVE POWER

                               -------------------------------------------------
                               10. SHARED DISPOSITIVE POWER
                                   47,206,254
- --------------------------------------------------------------------------------
     11.  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                   47,206,254
- --------------------------------------------------------------------------------
     12.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                             [_]
- --------------------------------------------------------------------------------
     13.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                                   52.95%
- --------------------------------------------------------------------------------
     14.  TYPE OF REPORTING PERSON
                                   CO
================================================================================

                                       2
<PAGE>
 
- ---------------------------------
CUSIP No. 422317 10 7           |                13D
- --------------------------------- 
      1.  NAME OF REPORTING PERSON 
          S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON
 
                            THE HEARST CORPORATION
- --------------------------------------------------------------------------------
      2.  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP                
                                                                          (a)[_]
                                                                          (b)[_]
- --------------------------------------------------------------------------------
      3.  SEC USE ONLY
 
- --------------------------------------------------------------------------------
      4.  SOURCE OF FUNDS
                            WC
- --------------------------------------------------------------------------------
      5.  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) OR 2(e)
                                                                             [_]
- --------------------------------------------------------------------------------
      6.  CITIZENSHIP OR PLACE OF ORGANIZATION
 
                            DELAWARE
- --------------------------------------------------------------------------------
                               7.  SOLE VOTING POWER
       NUMBER OF
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                               -------------------------------------------------
                               8.  SHARED VOTING POWER
                                        47,206,254
                               -------------------------------------------------
                               9.  SOLE DISPOSITIVE POWER

                               -------------------------------------------------
                              10.  SHARED DISPOSITIVE POWER
                                        47,206,254
- --------------------------------------------------------------------------------
     11.  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                            47,206,254
- --------------------------------------------------------------------------------
     12.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                             [_]
- --------------------------------------------------------------------------------
     13.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                            52.95%
- --------------------------------------------------------------------------------
     14.  TYPE OF REPORTING PERSON
                            CO
================================================================================

                                       3
<PAGE>
 
- ---------------------------------
CUSIP No. 422317 10 7           |                13D
- ---------------------------------
 
      1.  NAME OF REPORTING PERSON 
          S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSON
 
                            THE HEARST FAMILY TRUST
- --------------------------------------------------------------------------------
      2.  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP                
                                                                          (a)[_]
                                                                          (b)[_]
- --------------------------------------------------------------------------------
      3.  SEC USE ONLY
 
- --------------------------------------------------------------------------------
      4.  SOURCE OF FUNDS
                            WC
- --------------------------------------------------------------------------------
      5.  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
          ITEMS 2(d) OR 2(e)
                                                                             [_]
- --------------------------------------------------------------------------------
      6.  CITIZENSHIP OR PLACE OF ORGANIZATION
 
                            CALIFORNIA
- --------------------------------------------------------------------------------
                               7.  SOLE VOTING POWER
       NUMBER OF
         SHARES
      BENEFICIALLY
        OWNED BY
          EACH
       REPORTING
      PERSON WITH
                               -------------------------------------------------
                               8.  SHARED VOTING POWER
                                        47,206,254
                               -------------------------------------------------
                               9.  SOLE DISPOSITIVE POWER
 
                               -------------------------------------------------
                              10.  SHARED DISPOSITIVE POWER
                                        47,206,254
- --------------------------------------------------------------------------------
     11.  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                            47,206,254
- --------------------------------------------------------------------------------
     12.  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN SHARES
                                                                             [_]
- --------------------------------------------------------------------------------
     13.  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
                            52.95%
- --------------------------------------------------------------------------------
     14.  TYPE OF REPORTING PERSON
                            OO (Testamentary Trust)
================================================================================

                                       4
<PAGE>
 
                                  SCHEDULE 13D

         This Amendment No. 20, which relates to shares of Series A Common
Stock, $0.01 par value per share ("Series A Common Stock"), of Hearst-Argyle
Television, Inc., a Delaware corporation (the "Issuer"), and is being filed
jointly by The Hearst Corporation, a Delaware corporation ("Hearst"), Hearst
Broadcasting, Inc., a Delaware corporation ("Hearst Broadcasting") and wholly-
owned subsidiary of Hearst, and The Hearst Family Trust, a testamentary trust
(the "Trust," and together with Hearst and Hearst Broadcasting, the "Reporting
Persons"), supplements and amends the statement on Schedule 13D originally filed
with the Commission on April 4, 1997 (as amended, the "Statement").

Item 3.  Source and Amount of Funds or Other Consideration.

         The aggregate amount of funds used by Hearst Broadcasting to acquire
the shares reported in Item 5(c) was $23,233,935.25. Hearst Broadcasting used 
its working capital to make such purchases.

Item 4.  Purpose of the Transaction.

         Since filing Amendment No. 19 to the Statement on February 11, 1999,
Hearst Broadcasting purchased 1,000,881 shares of Series A Common Stock of the
Issuer (the "Purchases"). In addition, on March 18, 1999, pursuant to an Amended
and Restated Agreement and Plan of Merger, dated as of May 25, 1998, by and
among Pulitzer Publishing Company, a Delaware corporation ("Pulitzer"), Pulitzer
Inc., a Delaware corporation and wholly-owned subsidiary of Pulitzer ("New
Pulitzer"), and the Issuer, Pulitzer merged with and into the Issuer, with the
Issuer being the surviving corporation (the "Merger"). In connection with the
Merger, the Issuer issued 37,096,774 shares of its Series A Common Stock to the
holders of Pulitzer's Common Stock and Class B Common Stock. Due to the
Purchases and the stock issued in connection with the Merger, the Reporting
Persons' percentage ownership in the Issuer has decreased to 52.95%.

Item 5.  Interest in Securities of the Issuer.

         (a) and (b) As of March 24, 1999, the Reporting Persons own 5,907,606
shares of Series A Common Stock of the Issuer and 41,298,648 shares of Series B
Common Stock of the Issuer (collectively, the "Securities"). Each share of
Series B Common Stock of the Issuer is immediately convertible into one share of
Series A Common Stock of the Issuer. Therefore, the 41,298,648 shares of Series
B Common Stock owned directly by Hearst Broadcasting represent, if converted,
41,298,648 shares of Series A Common Stock of the Issuer. Under the definition
of "beneficial ownership" as set forth in Rule 13d-3 of the Exchange Act, Hearst
Broadcasting, Hearst and the Trust are deemed to have beneficial ownership of
each of the combined 47,206,254 shares of the Securities. The Trust, as the
owner of all of Hearst's issued and outstanding common stock, may be deemed to
have the power to direct the voting of and disposition of the Securities.
Hearst, as the owner of all of Hearst Broadcasting's issued and outstanding
common stock, may be deemed to have the power to direct the voting of and
disposition of the Securities. As a result, Hearst Broadcasting, Hearst and the
Trust may be deemed to share the power to direct the voting of and the
disposition of the Securities. The Securities constitute approximately 52.95% of
the combined shares of Series A Common Stock and Series B Common Stock
outstanding of the Issuer, based on the number of outstanding shares as of the
date hereof, provided to the Reporting Persons by the Issuer.
<PAGE>
 
         (c)  Since filing Amendment No. 19 to the Statement on February 11,
1999, Hearst Broadcasting has made the following purchases of Series A Common
Stock of the Issuer pursuant to open market transactions:


<TABLE>
<CAPTION>
           Date               # of Shares      Price Per Share             Cost
- --------------------------  ---------------  --------------------  --------------------
<S>                         <C>              <C>                   <C>
3/19/99                              75,000              $24.7900        $ 1,859,250.00
3/22/99                              30,400               24.7900            753,616.00
3/23/99                              62,500               24.4001          1,462,506.25
3/24/99                             832,981               23.0000         19,158,563.00
                                  ---------                              --------------
Total                             1,000,881                              $23,233,935.25
                                  =========                              ==============
</TABLE>
<PAGE>
 
                                   SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: March 26, 1999



                                HEARST BROADCASTING, INC.

                               By: /s/ Jodie W. King
                                  -----------------------
                                    Name:  Jodie W. King
                                    Title:  Vice President
<PAGE>
 
                                   SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: March 26, 1999



                                THE HEARST CORPORATION

                               By: /s/ Jodie W. King
                                  ------------------------
                                    Name:  Jodie W. King
                                    Title:  Vice President
<PAGE>
 
                                   SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: March 26, 1999



                                THE HEARST FAMILY TRUST

                                By:  /s/ Mark F. Miller
                                   ----------------------  
                                Name: Mark F. Miller
                                Title:  Trustee


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