WILLIAM GREENBERG JR DESSERTS & CAFES INC
DEF 14A, 1997-06-20
BAKERY PRODUCTS
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                                   SCHEDULE 14A INFORMATION

                         Proxy Statement Pursuant to Section 14(a) of
                             the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
   
[ ]     Preliminary Proxy Statement
[ ]     Confidential, for Use of the Commission Only (as permitted by Rule 14a-6
        (e)(2))
[X]     Definitive Proxy Statement
[ ]     Definitive Additional Materials
[ ]     Soliciting Material Pursuant to SS. 240.14a-11(c) or SS. 240.14a-12
    

- --------------------------------------------------------------------------------
                         William Greenberg Jr. Desserts and Cafes, Inc.
                      -------------------------------------------------- 
                      (Name of Registrant as Specified In Its Charter)
- --------------------------------------------------------------------------------

Payment of Filing Fee (Check the appropriate box):

[X]     No fee required.

[ ]     Fee computed on table below per Exchange Act Rules 14a-6(i)(1)

        (1)    Title of each class of securities to which transaction applies:
        (2)    Aggregate number of securities to which transaction applies:
        (3)    Per unit price or other underlying value of transaction computed
               pursuant to Exchange Act Rule 0-11 (set forth the amount on
               which the filing fee is calculated and state how it was
               determined):
        (4)    Proposed maximum aggregate value of transaction:
        (5)    Total fee paid:

[ ]     Fee paid previously with preliminary materials.
[ ]     Check box if any part of the fee is offset as provided by Exchange Act
        Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
        paid previously.  Identify the previous filing by registration statement
        number,  or the Form or Schedule and the date of its filing.
        (1) Amount Previously Paid: 
        (2) Form,  Schedule or Registration  Statement No.:
        (3) Filing Party:
        (4) Date Filed:


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                        WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC.

                                         222 NEW ROAD
                                 PARSIPPANY, NEW JERSEY 07054


                           NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

   
                                        JULY 21, 1997
    

To the Shareholders of

  WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC.

   
        NOTICE IS HEREBY GIVEN that the annual meeting (the "Annual Meeting") of
shareholders of William  Greenberg Jr. Desserts and Cafes,  Inc. (the "Company")
will be held at Chatterly Elegant Desserts, Inc., 20 Passaic Avenue,  Fairfield,
New Jersey, on Monday, July 21, 1997 at 2:00 p.m., local time, for the following
purposes, all as more fully described in the attached Proxy Statement:
    

               I.     To  elect  five  directors  to  hold office until the next
        Annual Meeting and until their respective successors are duly elected
        and qualified.

               II.    To approve an amendment to the Restated Certificate of
        Incorporation of the Company to change the Company's name from "William
        Greenberg Jr.  Desserts and Cafes, Inc." to "Creative Bakeries, Inc."

               III. To ratify the selection by the Company's  Board of Directors
        of  Zeller  Weiss &  Kahn,  as the new  independent  accountants  of the
        Company for the fiscal year ending December 31, 1997.

               IV.    To approve the Company's 1997 Stock Option Plan.

               V.     To transact  such other  business as may properly come
        before the Annual Meeting and any and all adjournments thereof.

   
        The Board of Directors  has fixed the close of business on June 13, 1997
as the record date for the determination of shareholders  entitled to notice of,
and to vote at, the Annual Meeting or any adjournment thereof.

        A copy of the Company's Annual Report on form 10-KSB, as amended on Form
10-KSB/A for the fiscal year ended December 31, 1996 is enclosed.
    
        THE  BOARD  OF   DIRECTORS   APPRECIATES   AND   WELCOMES   SHAREHOLDERS
PARTICIPATION IN THE COMPANY'S AFFAIRS. YOU ARE EARNESTLY REQUESTED TO COMPLETE,
SIGN, DATE AND RETURN THE  ACCOMPANYING  FORM OF PROXY IN THE ENCLOSED  ENVELOPE
PROVIDED  FOR THAT PURPOSE (TO WHICH NO POSTAGE NEED BE AFFIXED IF MAILED IN THE
UNITED STATES) WHETHER OR NOT YOU EXPECT TO ATTEND THE



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ANNUAL MEETING IN PERSON. THE PROXY IS REVOCABLE BY YOU AT ANY TIME PRIOR TO ITS
EXERCISE  AND WILL NOT  AFFECT  YOUR  RIGHT TO VOTE IN  PERSON  IN THE EVENT YOU
ATTEND THE ANNUAL MEETING.  THE PROMPT RETURN OF THE PROXY WILL BE OF ASSISTANCE
IN PREPARING FOR THE ANNUAL MEETING AND YOUR COOPERATION IN THIS RESPECT WILL BE
GREATLY APPRECIATED.

                       By Order of the Board of Directors

                                                   Philip Grabow

                                                     President

   
        New York, New York
        June 18, 1997
    


- --------------------------------------------------------------------------------
                      YOUR VOTE IS IMPORTANT. TO VOTE YOUR SHARES,
                      PLEASE COMPLETE, SIGN AND DATE THE ENCLOSED
                          PROXY AND MAIL IT PROMPTLY IN THE
                                ENCLOSED RETURN ENVELOPE.
- --------------------------------------------------------------------------------


                                             -2-


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                        WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC.
                                         222 NEW ROAD
                                 PARSIPPANY, NEW JERSEY 07054
                                  --------------------------
   
                                       PROXY STATEMENT
                                           FOR THE
                                ANNUAL MEETING OF SHAREHOLDERS
                                 TO BE HELD ON JULY 21, 1997
                                          2:00 P.M.
    
                                  --------------------------


                                         INTRODUCTION

   
        This Proxy Statement and the  accompanying  proxy are being furnished to
shareholders of William  Greenberg Jr. Desserts and Cafes,  Inc. (the "Company")
in connection with the solicitation of proxies by the Board of Directors for use
in voting at the Annual Meeting of Shareholders to be held at Chatterly  Elegant
Desserts,  Inc., 20 Passaic Avenue,  Fairfield,  New Jersey, on Monday, July 21,
1997  at  2:00  p.m.,  and at any  and all  adjournments  thereof  (the  "Annual
Meeting").  This Proxy  Statement,  the attached Notice of Annual  Meeting,  the
accompanying  proxy,  and the Company's  Annual Report for the fiscal year ended
December 31, 1996, as amended,  including financial statements,  are first being
mailed or delivered to shareholders of the Company on or about June 20, 1997.

        At the Annual  Meeting,  shareholders  of the Company as of the close of
business on June 13, 1997 (the  "Record  Date") will  consider and vote upon the
following:  (i)  Proposal I for the  election of five  directors  to hold office
until the next Annual Meeting and until their respective  successors are elected
and  qualified;  (ii)  Proposal  II to  approve  an  amendment  to the  Restated
Certificate  of  Incorporation  of the Company to change the Company's name from
"William Greenberg Jr. Desserts and Cafes, Inc." to "Creative  Bakeries,  Inc.";
(iii) Proposal III for the  ratification of the selection by the Company's Board
of Directors of Zeller Weiss & Kahn, as  independent  accountants of the Company
for the fiscal year  ending  December  31,  1997;  and (iv)  Proposal IV for the
approval of the Company's 1997 Stock Option Plan.

        Approval of Proposal I to elect five directors  requires the affirmative
vote of the holders of a plurality of the outstanding  Common Shares represented
in person or by proxy at the Annual  Meeting.  Approval  of Proposal II to amend
the Restated Certificate of Incorporation of the Company to change the Company's
name  from  "William  Greenberg  Jr.  Desserts  and  Cafes,  Inc." to  "Creative
Bakeries,  Inc." requires the  affirmative  vote of the holders of a majority of
the outstanding  Common Shares entitled to vote at the Annual Meeting.  Approval
of Proposal III to ratify the selection of Zeller Weiss & Kahn,  as  independent
accountants of the Company for the fiscal year ending December 31, 1997 requires
the affirmative  vote of holders of a majority of the Common Shares  represented
in person or by proxy at the Annual Meeting.  Approval of Proposal IV to approve
the 1997  Stock  Option  Plan  requires  the  affirmative  vote of  holders of a
majority of the Common  Shares  represented  in person or by proxy at the Annual
Meeting.
    



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        The enclosed proxy provides that each  shareholder  may specify that his
or her  shares be voted  "for" all the  nominees  listed in  Proposal  I or that
authority to vote for one or more of such nominees be withheld, and with respect
to Proposals II, III and IV, that his or her shares be voted "for," "against" or
"abstain" from voting. If the enclosed proxy is properly executed, duly returned
to the Company in time for the Annual Meeting and not revoked,  your shares will
be voted in accordance with the instructions  contained thereon.  Where a signed
proxy is returned, but no specific instructions are indicated,  your shares will
be  voted  FOR the  election  of  each of the  nominees  in  Proposal  I and FOR
Proposals II, III and IV.

        Proxies marked as abstaining  will be treated as present for purposes of
determining a quorum for the Annual  Meeting,  but will not be counted as voting
in respect of any matter as to which abstinence is indicated. Broker "non-votes"
(i.e.,  votes  withheld by brokers on  non-routine  proposals  in the absence of
instructions from beneficial owners) will not be treated as present for purposes
of determining a quorum for the Annual Meeting and will not be counted as to the
matters for which a non-vote is  indicated.  Any  shareholder  who  executes and
returns a proxy may revoke it in  writing at any time  before it is voted at the
Annual Meeting by: (i) filing with Limor Beck, the Secretary of the Company,  at
the above address,  written notice of such revocation  bearing a later date than
the proxy;  (ii)  submitting a duly executed  proxy  relating to the same shares
bearing a later  date than the  initial  proxy;  or (iii)  attending  the Annual
Meeting and voting in person (although attendance at the Annual Meeting will not
in and of itself constitute revocation of a proxy).
   
        Representatives of Zeller Weiss & Kahn are expected to be present at the
Annual  Meeting  and  available  to  respond  to  appropriate  questions.   Such
representatives  also will have the opportunity,  should they so desire, to make
any statements to the shareholders which they deem appropriate.
    
        WHETHER OR NOT YOU ATTEND THE ANNUAL  MEETING,  YOUR VOTE IS  IMPORTANT.
ACCORDINGLY,  YOU ARE ASKED TO SIGN AND RETURN THE ACCOMPANYING PROXY REGARDLESS
OF THE NUMBER OF SHARES YOU OWN.  SHARES MAY BE VOTED AT THE ANNUAL MEETING ONLY
IF THE HOLDER IS REPRESENTED BY PROXY OR IS PRESENT.

                              VOTING RIGHTS AND VOTING SECURITIES

        VOTING AT THE ANNUAL MEETING

   
        The Board of Directors  has fixed the close of business on June 13, 1997
as the Record Date for the determination of shareholders  entitled to notice of,
and to vote at, the Annual Meeting.  Only shareholders of record at the close of
business on the Record  Date will be  entitled to vote at the Annual  Meeting or
any and all  adjournments  thereof.  As of the Record Date, there were 3,155,500
Common  Shares issued and  outstanding.  The Common Shares are the only class of
outstanding voting securities of the Company.  Each holder of Common Shares will
be entitled to one vote per share,  either in person or by proxy, on each matter
presented to the shareholders of the Company at the Annual Meeting.  The holders
of a majority of all of the  outstanding  Common Shares  entitled to vote at the
Annual Meeting  constitute a quorum at the Annual Meeting.  The affirmative vote
of the holders of a plurality of the Common Shares  represented  in person or by
proxy at the Annual Meeting is required to elect the five directors nominated in
Proposal I. The affirmative vote of the holders of a majority of the outstanding
Common Shares  entitled to vote at the Annual Meeting is required to approve the
amendment to the Company's  Restated  Certificate of Incorporation to change the
name of the  Company as  recommended  in  Proposal  II. The  approval of each of
Proposal III and Proposal IV requires the  affirmative  vote of the holders of a
majority of the Common  Shares  represented  in person or by proxy at the Annual
Meeting.
    

                                             -2-


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        SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

   
        The  following  table sets forth the  number  and  percentage  of Common
Shares beneficially owned, as of June 13, 1997, by: (i) all persons known by the
Company to be the  beneficial  owner of more than 5% of the  outstanding  Common
Shares; (ii) each director and nominee of the Company;  (iii) each of the "named
executive officers" as defined under the rules and regulations of the Securities
Act of 1933, as amended;  and (iv) all  directors and executive  officers of the
Company as a group (5 persons):
    
   
<TABLE>
<CAPTION>
                                                         Numbers
                                                        of Shares        Percentage
                                                        Beneficially     Beneficially
               NAME                                       Owned(1)         Owned(2)
               ----                                     -------------    -----------
<S>                                                         <C>            <C>
Philip Grabow(3).....................................       850,000        24.3%
Maria Marfuggi(4)....................................       472,500        14.5%
Willa Rose Abramson(5)...............................       472,500        15.0%
Stephen Fass(6)......................................       335,000        10.3%
Richard Fechtor(7)...................................       137,042         4.3%
Raymond J. McKinstry(8)..............................        50,000         1.6%
InterEquity Capital Partners, L.P.(9)................       281,185         8.2%
Kenneth Sitomer(10)..................................            --           --
Karen Brenner(11)....................................            --           --
All executive officers and directors as a group
  (3 persons)(12)....................................     1,037,042        30.2%

</TABLE>
    
- -----------------------------
(1) Unless  otherwise  noted, the Company believes that all persons named in the
    table have sole voting power with respect to all shares  beneficially  owned
    by them. A person is deemed to be the  beneficial  owner of securities  that
    can be acquired by such person  within 60 days from the date hereof upon the
    exercise of warrants or options.

(2) Assumes  3,155,500  Common Shares  outstanding  as of the date of this Proxy
    Statement.  Each beneficial  owner's  percentage  ownership is determined by
    assuming  that  options or  warrants  that are held by such  person (but not
    those held by any other  person)  and which are  exercisable  within 60 days
    from the date hereof have been exercised.

(3) Mr. Grabow's business address is 222 New Road, Parsippany, New Jersey 07054.
    Includes  500,000  Common  Shares  and  currently  exercisable  warrants  to
    purchase an additional 350,000 Common Shares. See "Certain Relationships and
    Related Transactions."
   
(4) Ms. Marfuggi's  business address is 116 Village Blvd., Suite 200, Princeton,
    New  Jersey  08540-5799.   Includes  372,500  Common  Shares  and  currently
    exercisable  warrants to  purchase  an  additional  100,000  Common  Shares.
    Excludes  75,000 Common Shares  pledged by Ms.  Marfuggi in November 1996 as
    collateral for a loan which the Yardville National Bank has foreclosed upon.
    As of the date of this Proxy Statement,  Ms. Marfuggi is not employed by the
    Company or any subsidiary of the Company.  The Company and Ms. Marfuggi have
    entered into a settlement  relating to Ms.  Marfuggi's  separation  from the
    Company. See "Employment Agreements / Termination Settlements."
    


                                             -3-


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(5)  Ms. Abramson's  address  is 1800 NE 114th  Street,  Miami,  Florida  33181.
     Includes 400,000  Common  Shares  pledged by Ms.  Abramson in March 1996 as
     collateral for a loan. Effective April 15, 1996, Ms. Abramson resigned as a
     member of the Board of Directors  and from the  offices  of Chairman of the
     Board, Chief Financial Officer and Secretary.

(6)  Mr. Fass's business address is 210 West 90th Street - Apt 7L, New York, New
     York  10024.  Includes  225,000  Common  Shares and  currently  exercisable
     warrants to purchase an additional 110,000 Common Shares. As of the date of
     this  Proxy  Statement,  Mr.  Fass is not  employed  by the  Company or any
     subsidiary  of the  Company.  The Company and Mr. Fass have  entered into a
     settlement  relating  to  Mr.  Fass'  separation  from  the  Company.   See
     "Employment Agreements / Termination Settlements."
    
(7)  Mr. Fechtor's business address is 155 Federal Street, Boston, Massachusetts
     02110. Upon the conversion of a certain note, InterEquity Capital Partners,
     L.P.,  received  a  six-year  warrant  exercisable  until  October  2001 to
     purchase,  on one occasion, 6% of the issued and outstanding capital shares
     of the Company on a fully diluted basis as of the date of exercise. Certain
     persons  associated with Fechtor,  Detwiler & Co., Inc., the representative
     of the several  underwriters in the Company's  initial public offering (the
     "Representative"),  received an aggregate  17.5%  interest in such warrant,
     including Mr.  Fechtor,  who received a 5% interest in such warrant.  As of
     the  date of this  Proxy  Statement,  there  are  5,680,500  Common  Shares
     outstanding  on a fully diluted  basis,  6% of which equals  340,830 Common
     Shares. Accordingly, Mr. Fechtor's ownership as shown in the table includes
     17,042  shares  issuable  upon  exercise  of  such  warrant.  See  "Certain
     Relationships  and Related  Transactions."  Also includes 120,000 shares of
     Common Stock.  Excludes 5,500 shares of Common Stock owned by Mr. Fechtor's
     wife, of which he disclaims beneficial ownership.

(8)  Mr.  McKinstry's  business  address is 40 Queen  Street,  London  EC4R 1DD,
     England.  Includes currently exercisable warrants to purchase 50,000 Common
     Shares.

(9)  InterEquity's  business  address is 220 Fifth  Avenue,  New York,  New York
     10001.  Includes an 82.5%  interest in a six-year  warrant  exercisable  to
     purchase,  on one occasion, 6% of the issued and outstanding capital shares
     of the Company on a fully diluted  basis as of the date of exercise.  As of
     the  date of this  Proxy  Statement,  there  are  5,680,500  Common  Shares
     outstanding  on a fully diluted  basis,  6% of which equals  340,830 Common
     Shares. Accordingly, InterEquity's ownership as shown in the table includes
     281,185  shares  issuable  upon  exercise of such  warrant.  The warrant is
     currently exercisable and expires in October 2001.

(10) Mr.  Sitomer's  address is 303 East 57th Street,  New York, New York 10022.
     Mr.  Sitomer has  consented to be nominated  for election to the  Company's
     board of directors.

(11) Ms. Brenner's  address is P.O. Box 9109,  Newport Beach,  California 92660.
     Ms.  Brenner has  consented to be nominated  for election to the  Company's
     board of directors.

   
(12) Includes the Common Shares  beneficially  owned by Mr. Grabow,  Mr. Fechtor
     and Mr. McKinstry.
    

        COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

        The  Securities  and  Exchange   Commission   (the   "Commission")   has
comprehensive  rules  relating to the  reporting of securities  transactions  by
directors,  officers and  shareholders who beneficially own more than 10% of the
Company's Common Shares (collectively, the "Reporting Persons"). These rules are
complex  and  difficult  to  interpret.  Based  solely on a review of Section 16
reports  received by the Company from Reporting  Persons,  the Company  believes
that no  Reporting  Person  has  failed to file a Section  16 report on a timely
basis during the most recent fiscal year.

                                       -4-


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                        PROPOSAL I: ELECTION OF DIRECTORS

        The Company's Board of Directors  currently consists of five members. At
the Annual  Meeting,  five  directors are to be elected to hold office until the
next  Annual  Meeting  and until  their  respective  successors  are elected and
qualified.  Three  of  the  nominees  are  currently  members  of the  Board  of
Directors.

        The persons named in the enclosed  proxy intend to vote for the election
of the persons  listed  below,  unless the proxy is marked to indicate that such
authorization is expressly withheld.  Should any of the listed persons be unable
to  accept  nomination  or  election  (which  the  Board of  Directors  does not
anticipate),  it is the intention of the persons named in the enclosed  proxy to
vote for the election of such persons as the Board of Directors  may  recommend.
Proxies  cannot be voted for a greater  number  of  persons  than the  number of
nominees named.

        APPROVAL OF PROPOSAL I TO ELECT FIVE DIRECTORS  REQUIRES THE AFFIRMATIVE
VOTE OF THE HOLDERS OF A PLURALITY OF THE COMMON SHARES REPRESENTED IN PERSON OR
BY PROXY AT THE ANNUAL MEETING.

        INFORMATION CONCERNING THE BOARD OF DIRECTORS

        The  following  table  sets forth  certain  information  concerning  the
directors and nominees to the Company's Board of Directors:
   
<TABLE>
<CAPTION>

       NAME OF NOMINEE,
       AGE AND POSITION                  PRINCIPAL OCCUPATION                  DATE OF INITIAL
      HELD WITH COMPANY                 FOR PREVIOUS FIVE YEARS              ELECTION AS DIRECTOR
      ------------------                -----------------------              ---------------------
<S>                                <C>                                         <C>
Philip Grabow, 57                 President of J.M. Specialties, Inc.          January 23, 1997
  Chief Executive Officer,        October 1985 to January 1997.
  President and Director


Richard Fechtor, 66               Founder of and since 1974                     July 11, 1996
  Director                        Executive Vice President of
                                  Fechtor, Detwiler & Co., Inc., the
                                  representative of the underwriters in the
                                  Company's initial public offering; Director of
                                  Vascular Laboratories since 1989.

Raymond J. McKinstry, 49          Investment manager with Astair                 August 1995
  Director                        & Partners, Limited, a London
                                  based brokerage company, 1987
                                  to present.

</TABLE>
    


                                       -5-


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<TABLE>
<CAPTION>

       NAME OF NOMINEE,
       AGE AND POSITION                  PRINCIPAL OCCUPATION                  DATE OF INITIAL
      HELD WITH COMPANY                 FOR PREVIOUS FIVE YEARS              ELECTION AS DIRECTOR
      ------------------                -----------------------              ---------------------
<S>                                <C>                                         <C>
Kenneth Sitomer, 50,              Chief Operating Officer of Sam                      --
  Director Nominee                and Libby, Inc., a publicly held
                                  company, 1993 to present; private consultant
                                  to footwear industry 1992 to March 1993;
                                  President and Chief Executive Officer of Russ
                                  Togs, Inc., a publicly held company listed on
                                  the New York Stock Exchange, 1989 to 1992.

Karen Brenner, 43,                President of Fortuna Advisors,                      --
  Director Nominee                Inc., an investment advisory firm
                                  in California 1993 to present; founder and
                                  President of Karen Brenner, Registered
                                  Investment Advisor, the predecessor to Fortuna
                                  Advisors, Inc., 1984 to 1993; Managing Partner
                                  of F.C. Partners, a California limited
                                  partnership, April 1996 to present; Director
                                  on DDL Electronics, Inc., a publicly held
                                  company, July 1996 to present; Director of
                                  Krug International Corp., a publicly held
                                  company, July 1996 to present.
</TABLE>

        All directors hold office until the next annual meeting of  shareholders
or until their successors are elected and qualified.  For a period of five years
from October 12, 1995, the  Representative  has the right to nominate one member
to the Company's Board of Directors. Mr. Fechtor is the Representative's current
nominee to the Board of Directors.  There are no family  relationships among any
of the directors and executive officers of the Company.

        BOARD COMMITTEES

        The Company's Board of Directors has an Audit Committee,  a Compensation
Committee and an Executive  Committee but does not have a nominating  committee.
The members of each committee are appointed by the Board of Directors.

        Audit  Committee.  The  Audit  Committee  recommends  to  the  Board  of
Directors  the firm to be  selected  each year as  independent  auditors  of the
Company's financial statements and to perform services related to the completion
of such audit. The Audit Committee also has responsibility for (i) reviewing the
scope and results of the audit with the independent auditors, (ii) reviewing the




                                       -6-


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Company's financial  condition and results of operations with management,  (iii)
considering  the adequacy of the internal  accounting,  bookkeeping  and control
procedures of the Company, and (iv) reviewing any non-audit services and special
engagements  to be performed by the  independent  auditors and  considering  the
effect of such  performance on the auditors'  independence.  The Audit Committee
currently consists of Messrs.  Fechtor and McKinstry and has one vacancy.  It is
anticipated that Kenneth Sitomer, a nominee for director,  will fill the vacancy
on the Audit  Committee  and Mr.  Grabow  will  replace Mr.  Fechtor.  The Audit
Committee held four meetings during 1996.

        Compensation Committee.  The Compensation Committee reviews and approves
overall policy and structure with respect to compensation matters, including the
determination of compensation arrangements for directors, executive officers and
key  employees  of  the  Company.  The  Compensation   Committee  will  also  be
responsible  for the  administration  and award of  options to  purchase  Common
Shares  pursuant  to the 1997 Stock  Option  Plan.  The  Compensation  Committee
currently consists of Messrs.  Fechtor and McKinstry and has one vacancy.  It is
anticipated that Karen Brenner, a nominee for director, will fill the vacancy on
the  Compensation  Committee  and Mr.  Grabow  will  replace  Mr.  Fechtor.  The
Compensation Committee held three meetings in 1996.

        Executive Committee. The Executive Committee is empowered to act for the
full Board of Directors in intervals between board meetings,  with the exception
of  certain  matters  that by law  may  not be  delegated.  The  members  of the
Executive Committee are Messrs. Fechtor and Grabow. The Executive Committee held
12 meetings in 1996.
    

        MEETINGS OF THE BOARD OF DIRECTORS

        The business  affairs of the Company are managed  under the direction of
the Board of  Directors.  Members of the Board of  Directors  are kept  informed
through  various  reports and  documents  sent to them,  through  operating  and
financial  reports  routinely  presented  at Board of  Directors  and  committee
meetings by the  Chairman  and other  officers,  and  through  other  means.  In
addition,  directors of the Company  discharge their duties  throughout the year
not only by attending  Board of Directors  meetings,  but also through  personal
meetings and other  communications,  including  considerable  telephone contact,
with  management  and others  regarding  matters of interest  and concern to the
Company.

        During  the  year  ended  December  31,  1996,  the  Company's  Board of
Directors held three formal  meetings and acted by unanimous  written consent in
lieu of a meeting, on two occasions.  Each director attended at least 75% of the
Board meetings and any applicable committee meetings during 1996.

                                       -7-


<PAGE>
<PAGE>





        EXECUTIVE OFFICERS

        The  following  table sets  forth  information,  as of the Record  Date,
relating to each executive officer of the Company.

<TABLE>
<CAPTION>

      NAME OF OFFICER,                                                        DATE OF
      AGE AND POSITION                  PRINCIPAL OCCUPATION                APPOINTMENT
      HELD WITH COMPANY                FOR PREVIOUS FIVE YEARS              AS OFFICER
      -----------------                -----------------------              ------------
<S>                              <C>                                   <C> 
Philip Grabow, 57                President of J.M. Specialties, Inc.   January 23, 1997
  Chief Executive Officer,       from October 1985 to January
  President and Director         1997
</TABLE>

   
        As of the  date of this  Proxy  Statement,  Ms.  Marfuggi  is no  longer
employed as (a) Executive Vice President, Secretary and Director of the Company,
(b)  President  and  Director  of the  WGJ  Subsidiary  and (c)  Executive  Vice
President,  Secretary  and  Director of the JMS  Subsidiary,  and Mr. Fass is no
longer employed as (a) Executive Vice President and Director of the Company, (b)
Executive Vice  President,  Secretary and Director of the WGJ Subsidiary and (c)
President  and  Director of the JMS  Subsidiary.  The  Company has entered  into
settlement  agreements  with each of Ms. Marfuggi and Mr. Fass relating to their
separation from the Company.  The Board of Directors intends to appoint officers
to replace Ms. Marfuggi and Mr. Fass. See  "Employment  Agreements / Termination
Settlements."
    
       


        COMPENSATION OF DIRECTORS

        Directors of the Company who are not salaried  officers receive a fee of
$500 for  attending  each  meeting  of the  Board of  Directors  or a  committee
thereof.  In  addition,  all  directors  are  reimbursed  for  their  reasonable
out-of-pocket expenses incurred in connection with attending such meetings.

        EXECUTIVE COMPENSATION IN 1996

        The following table sets forth  compensation paid to the Chief Executive
Officer and to executive  officers of the  Company,  excluding  those  executive
officers who did not receive an annual salary and bonus in excess of $100,000 in
the fiscal year ended December 31, 1996.

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------
Name and Principal Position                                       Annual Compensation
                                                -------------------------------------------------------
                                                                                     Other Annual
                                         Year      Salary ($)       Bonus ($)      Compensation ($)
- -------------------------------------------------------------------------------------------------------
<S>                                      <C>           <C>            <C>               <C>  
Maria Marfuggi, CEO                      1996          $67,308        $0.00             $0.00
- -------------------------------------------------------------------------------------------------------
</TABLE>


                                       -8-


<PAGE>
<PAGE>





        No other  executive  officer  received  a salary  and bonus in excess of
$100,000 for the year ended  December 31, 1996.  The Company has not granted any
stock options,  stock appreciation  rights or long-term  incentive awards to any
executive officer of the Company since its inception.

        EMPLOYMENT AGREEMENTS / TERMINATION SETTLEMENTS

   

        In July 1995, the Company entered into  employment  agreements with each
of Maria Maggio  Marfuggi  and Stephen  Fass.  Ms.  Marfuggi and Mr. Fass are no
longer  employed  by the  Company.  In  June  1997,  the  Company  entered  into
separation  agreements with each of Ms.  Marfuggi and Mr. Fass.  Pursuant to the
settlement  agreement  with  Ms.  Marfuggi,  the  Company  agreed  to pay to Ms.
Marfuggi  $40,000  of  compensation,  plus  medical  expenses  and  unreimbursed
business expenses,  of which $15,000 was paid upon the signing of the settlement
agreement  and $5,000 is  payable  each  month  over the next five  months.  The
Company  also  agreed to cause to be  purchased  from Ms.  Marfuggi  warrants to
purchase 50,000 shares, for an aggregate purchase price of $55,000 and issued to
Ms.  Marfuggi  additional  warrants to purchase 50,000 shares of Common Stock of
the Company at $2.50 per share.  Pursuant to the  settlement  agreement with Mr.
Fass,  the  Company  agreed to pay to Mr.  Fass  $63,800  in  compensation  plus
unreimbursed  business  expenses,  of which  $3,800 was paid upon signing of the
settlement  agreement  and $60,000 is payable  over the next 12 months in $5,000
monthly  installments.  The Company also paid certain legal expenses incurred by
Mr. Fass in the amount of $8,200. In addition, the Company agreed to cause to be
purchased from Mr. Fass 215,000 shares of Common Stock for an aggregate price of
$336,750 and warrants to purchase 60,000 shares for an aggregate  purchase price
of $55,000, and issued to Mr. Fass additional warrants to purchase 60,000 shares
of Common  Stock of the Company at $2.50 per share.  The  settlement  agreements
each contain mutual releases by the parties.

        In  addition,  the Company  entered  into a  settlement  agreement  with
William,  Carol  and  Seth  Greenberg  (collectively,   the  "Greenberg  Group")
regarding  their  separation from the Company.  Pursuant to this agreement,  the
Company paid the  Greenberg  Group  $65,000 and forgave a loan in the  principal
amount of $21,000  made by the Company to Seth  Greenberg in January  1997.  The
Company also issued warrants to the Greenberg Group to purchase 80,000 shares of
Common  Stock of the  Company at $2.50 per share and  agreed,  upon  demand,  to
purchase,  or cause to be  purchased,  such  warrants for an aggregate  purchase
price of $88,000  within a certain  period.  The settlement  agreement  contains
mutual releases by the parties.
    

        NEW EMPLOYMENT AGREEMENTS

        In January 1997, the Company  entered into an employment  agreement with
Philip Grabow,  the President and Chief Executive Officer of the Company,  for a
term lasting until December 31, 1998 with successive  automatic  renewal periods
of one year, with a base salary of $250,000 for the first year, and $150,000 for
the second year.  Either the Company or Mr.  Grabow may cancel the agreement for
any reason  after two years upon 60 days'  written  notice  prior to a scheduled
expiration  date. Upon any  termination of the agreement,  other than for cause,
Mr.  Grabow  shall be  entitled to a  severance  payment  equal to his then base
salary for a period one year.


                                       -9-


<PAGE>
<PAGE>





        SIGNIFICANT EMPLOYEES

        Marilyn  Miller is the manager of the  Company's  baking  division.  Her
responsibilities include kosher baking, European specialties and the development
of new products. Prior to 1992, Ms. Miller was a principal in a kosher bakery.

                        CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

        THE ACQUISITION

        In June 1995,  the Company  entered into a purchase  and sale  agreement
with Greenberg's--L.P., a New York limited partnership doing business as William
Greenberg  Jr.  Desserts,  Inc.,  its  general  partner  and all of its  limited
partners  pursuant to which the Company agreed to acquire,  subject to the terms
and conditions  contained therein,  the operating assets and certain liabilities
of Greenberg's--L.P.  for $2,000,000 (the "Acquisition").  On July 10, 1995, the
Company consummated the Acquisition. At the closing, the Company entered into an
employment and consulting agreement with Seth Greenberg,  a consulting agreement
with William  Greenberg,  Jr. and Carol S. Greenberg and a consulting  agreement
with  Marilyn  Miller.  See  "Significant  Employees."  In  connection  with the
Acquisition,  the general partner and  Greenberg's--L.P.  agreed that they would
not, for a period of five years from closing, compete with the Company.

        ACQUISITION INDEBTEDNESS

        In July 1995, in order to finance the Acquisition,  the Company obtained
a senior,  secured  term loan  represented  by two  promissory  notes  issued to
InterEquity Capital Partners, L.P.  ("InterEquity").  One promissory note was in
the original  principal  amount of $1,999,000  (the  "Amortizing  Note") and the
other was in the original  principal amount of $1,000 (the "Convertible  Note").
The term loan was secured by  substantially  all of the  Company's  assets.  The
Convertible  Note was  convertible  into Common  Shares or a warrant to purchase
capital stock of the Company.  Upon consummation of the Company's initial public
offering of 1,000,000 Common Shares (the "Offering"),  which occurred in October
1995,  the Company used a portion of the net proceeds of the Offering to pay the
term loan in full,  together  with accrued  interest,  and a prepayment  penalty
($530,000).  As a  result,  the  liens  against  the  Company's  assets  and the
collateral  assignments were terminated.  In addition,  upon consummation of the
Offering, InterEquity paid the Company $1,000 and converted the Convertible Note
into a six-year  warrant  exercisable  to purchase,  on one occasion,  6% of the
Company's  issued and outstanding  capital stock on a fully diluted basis at the
time of exercise. In addition,  the Company has granted InterEquity an option to
put those shares  acquired by InterEquity  upon the conversion of the warrant to
the  Company  commencing  on July 10, 2000  through  July 31, 2005 if the Common
Shares  have not been  listed or  admitted  to trading on a national  securities
exchange and/or are not quoted on an automated quotations system at the time the
put is  exercised,  at a price equal to a multiple of earnings as defined in the
loan  agreement  between  the  parties  or a price  established  by  independent
appraisal. In addition, pursuant to the terms of the loan agreement, the Company
has granted InterEquity certain "piggyback"  registration rights with respect to
the Common Shares issuable upon exercise of the warrant.


                                      -10-


<PAGE>
<PAGE>





        THE JMS ACQUISITION

        On January 17, 1997, the Company entered into a stock purchase agreement
(the "Stock  Purchase  Agreement")  with Philip Grabow  ("Grabow"),  pursuant to
which, on January 23, 1997, the Company  consummated the purchase from Grabow of
all the outstanding shares of J.M.  Specialties,  Inc., a New Jersey corporation
(the "JMS  Subsidiary"),  in exchange  for (i)  $900,000 in cash,  (ii)  500,000
shares (the "JMS  Shares") of the Common Stock of the Company and (iii)  350,000
warrants  (the "JMS  Warrants")  exercisable  for shares of Common  Stock of the
Company (the "JMS  Transaction").  Each JMS Warrant  entitles Grabow to purchase
one Common Share of the Company at the  exercise  price of $2.50 per share until
December 31, 2000.

        In connection with the Stock Purchase Agreement,  Grabow and the Company
also entered (i) a registration rights agreement,  dated as of January 23, 1997,
regarding  the terms of the  registration  of the Common Shares of issuable upon
exercise  of the JMS  Warrants,  and (ii) an  employment  agreement  dated as of
January 23, 1997.  Pursuant to the  employment  agreement,  Grabow will serve as
President and Chief  Executive  Officer of the Company at an annual salary level
of $250,000 for the first year,  and a minimum of $150,000  thereafter.  Also in
connection  with the JMS  Transaction,  effective  January 23, 1997,  Grabow was
elected to serve as a director of the Company.

        JMS ACQUISITION INDEBTEDNESS

        The  payment  of the cash  portion  of the  purchase  price  for the JMS
Subsidiary  and such  working  capital,  was  funded  through  the net  proceeds
received  from  the sale by the  Company  of  1,500,000  common  stock  purchase
warrants  (the  "Private  Placement  Warrants")  at a price of $1.10 per Private
Placement   Warrant  to  a  limited  number  of  purchasers  that  qualified  as
"accredited  investors"  under  the  Securities  Act of 1933.  The  terms of the
Private Placement Warrants are substantially similar to the JMS Warrants.

        TRANSACTIONS WITH EXECUTIVE OFFICERS AND DIRECTORS

        In April 1994,  Stephen Fass  purchased  225,000  Common Shares from the
Company for an aggregate purchase price of $22,500.

        At  December  31,  1994,  the  Company  was  indebted to Mr. Fass in the
aggregate  amount of $50,432.  Of this  amount,  $35,000  pertained  to a verbal
consulting  agreement  with the  Company  whereby  Mr.  Fass  agreed to  perform
consulting services for the Company at a rate of $5,000 per month effective June
1, 1994 and the balance of $15,432 represented  expenses incurred by the Company
which Mr. Fass  personally  paid on its behalf.  Through June 30, 1995, Mr. Fass
earned  additional  consulting  fees of $30,000  and paid  additional  costs and
expenses  incurred  on behalf of the  Company of $24,933,  which  increased  the
amount owed to Mr. Fass to $105,365.  In October  1996,  all amounts owed to Mr.
Fass by the Company were repaid in full.

        For a description  of the  employment  agreements  with Mr. Fass and Ms.
Marfuggi and their  separation from the Company,  see  "Employment  Agreements /
Termination Settlements."

        On February 8, 1996, the Company made an unsecured loan in the amount of
$212,000 to the spouse of the Company's  former Chairman of the Board.  The loan
bore  interest  at the rate of 6.75% per annum.  On April 5, 1996,  the loan was
repaid in full with all accrued interest.


                                      -11-


<PAGE>
<PAGE>





        In October 1995, persons associated with the Representative  purchased a
$350,000  participation  interest  in  a  $2,000,000  term  loan  obtained  from
InterEquity  in  connection  with the  Acquisition  and,  as a result,  received
through the conversion of the Convertible Note, a 17.5%  participation  interest
in a six-year  warrant  issued to  InterEquity  to purchase 6% of the issued and
outstanding  shares of capital  stock of the Company on a fully diluted basis at
the time of exercise. Richard Fechtor, a Director of the Company, is a principal
of the  Representative  and  received a 5%  interest  in such  warrant.  See "--
Acquisition  Indebtedness" and "Security  Ownership of Certain Beneficial Owners
and Management."

        J.P.  Veggi's,  Inc.  ("J.P.'s") is engaged in a co-packing  arrangement
with the JMS  Subsidiary  pursuant  to  which  J.P.'s  paid  the JMS  Subsidiary
approximately  $65,000 during the year ended  December 31, 1996.  Philip Grabow,
the  President  and Chief  Executive  Officer and a Director of the Company is a
co-founder  and  President of J.P.'s and owns 10% of the  outstanding  shares of
J.P.'s.

              PROPOSAL II: APPROVAL OF AN AMENDMENT TO THE RESTATED
                 CERTIFICATE OF INCORPORATION OF THE COMPANY TO
                            CHANGE THE COMPANY'S NAME

        The  Company's  Board of  Directors  has  approved  and  recommends  the
adoption by the  stockholders  of the  following  amendment  to Article 1 of the
Restated  Certificate of  Incorporation  of the Company,  which  amendment would
change the Company's name from "William  Greenberg Jr. Desserts and Cafes, Inc."
to "Creative Bakeries, Inc."

        TEXT OF AMENDMENT

        The Restated  Certificate of Incorporation of the corporation  hereby is
amended by deleting  Article 1 thereof in its  entirety  and  inserting  in lieu
thereof the following:

        "FIRST: The name of the corporation is Creative Bakeries, Inc."

        REASONS FOR THE PROPOSED AMENDMENT

        The Board believes that the adoption of the name Creative Bakeries, Inc.
will better  reflect the broader scope of the Company's  current  operations and
planned future operations. In the recent JMS Acquisition, the Company acquired a
line of batter and frozen-finished cakes, brownies and muffins distinct from its
existing bakery retail operations.  In connection with the JMS Acquisition,  the
Company  transferred  all of the business  assets then owned by the Company into
the WGJ Subsidiary in exchange for all of the issued and  outstanding  shares of
common stock of the WGJ Subsidiary. As a result, the Company currently acts as a
holding company with two wholly-owned  subsidiaries,  the JMS Subsidiary and the
WGJ  Subsidiary.  The name William  Greenberg  Jr.  Desserts and Cafes,  Inc. is
largely associated with the Company's bakeries and related operations. The Board
believes that the name Creative  Bakeries Inc. more  accurately  encompasses the
Company's diverse interests.

        In  order  to more  accurately  reflect  the  particular  focus  of each
subsidiary, the Company will thereafter change the name of the WGJ Subsidiary to
"William  Greenberg  Jr.  Desserts  and  Cafes,  Inc."  and the  name of the JMS
Subsidiary to "Batter Bake Bakeries, Inc."


                                      -12-


<PAGE>
<PAGE>





        The change of the Company's name will not affect in any way the validity
of currently  outstanding stock certificates.  Stockholders will not be required
to  surrender  or  exchange  any  stock  certificates  currently  held by  them.
Concurrently  with the name change,  the Company will change its Nasdaq  trading
symbol from "BAKE" to "CBAK".

        REQUIRED AFFIRMATIVE VOTE

        The affirmative  vote of a majority of the outstanding  shares of Common
Stock  entitled to vote  thereon is required  to approve  the  amendment  to the
Restated  Certificate  of  Incorporation  of the Company to change the Company's
name  from  "William  Greenberg  Jr.  Desserts  and  Cafes,  Inc." to  "Creative
Bakeries, Inc."

        THE  BOARD  OF  DIRECTORS  BELIEVES  THAT  THE  PROPOSAL  IS IN THE BEST
INTERESTS  OF  THE  COMPANY  AND  ITS   SHAREHOLDERS  AND  RECOMMENDS  THAT  THE
SHAREHOLDERS  VOTE FOR  APPROVAL  OF THE  CONSENT TO A CHANGE IN THE NAME OF THE
COMPANY AS SET FORTH IN THIS PROPOSAL II.

                      PROPOSAL III:  SELECTION OF INDEPENDENT ACCOUNTANTS

        Weinick,  Sanders  & Co.  LLP has  served as the  Company's  independent
accountants since 1995. During the fiscal year ended December 31, 1996, Weinick,
Sanders & Co. LLP audited the  accounts of the Company and also  provided  other
audit and  accounting  services to the  Company in  connection  with  Commission
filings. As of the date of this Proxy Statement,  Weinick, Sanders & Co. LLP has
been dismissed.  The Company has not had any disagreements with Weinick, Sanders
& Co.  LLP on any  matter  of  accounting  principles  or  practices,  financial
statement disclosure or auditing scope or procedure.

        Weinick,  Sanders & Co. LLP's report on the  Company's  Annual Report on
Form 10-KSB for the fiscal year ended  December  31, 1996  contained  an opinion
which stated that the Company's year end net loss and working capital deficiency
raised  "substantial  doubt about the  Company's  ability to continue as a going
concern."

        Upon  recommendation  of the Audit  Committee of the Board of Directors,
the Board has selected  Zeller Weiss & Kahn as the new  independent  accountants
for the fiscal year ending December 31, 1997. The  shareholders  are being asked
to approve this action of the Board.  The approval  requires a majority  vote of
those Common Shares represented in person or by proxy at the Annual Meeting.  In
the  event  the  appointment  is not  approved,  the  Board  of  Directors  will
reconsider its selection.

        Representatives of Zeller Weiss & Kahn are expected to be present at the
Annual  Meeting  and  available  to  respond  to  appropriate  questions.   Such
representative will also have the opportunity,  should he so desire, to make any
statements to the shareholders which he deems appropriate.

        THE  BOARD  OF  DIRECTORS  RECOMMENDS  THAT  THE  SHAREHOLDERS  VOTE FOR
PROPOSAL III.

                        PROPOSAL IV: APPROVAL OF 1997 STOCK OPTION PLAN
   

        The  1997  Stock  Option  Plan was  adopted  by the  Company's  Board of
Directors in June,  1997.  The 1997 Stock Option Plan  provides for the grant of
both incentive stock options ("ISOs"),
    


                                      -13-


<PAGE>
<PAGE>




   

intended  to  qualify  for  preferential  tax treatment under Section 422 of the
Internal  Revenue  Code  of  1986,  as  amended (the "Code"),  and  nonstatutory
stock options ("NSOs")  that do not  qualify for such  treatment. Only employees
(including officers and directors who are also employees)  of  the  Company  are
eligible to receive grants of ISOs. Employees, officers, directors, consultants,
and other service providers of the Company are eligible  to  receive  grants  of
NSOs. The 1997 Stock Option Plan will be administered by the Board of  Directors
or a committee appointed by the Board of Directors. No ISOs can be granted under
the 1997 Stock Option Plan with an exercise price of less than 100%  of the fair
market value of the Company's  Common Shares on the date of grant. The Board (or
the committee  appointed by the Board of Directors to administer  the 1997 Stock
Option Plan)  determines  the exercise  price of any NSOs granted under the 1997
Stock Option Plan. The 1997 Stock Option Plan provides that a maximum of 300,000
Common Shares may be issued upon the exercise of options granted under such plan
and that no employee of the Company may be granted  options with respect to more
than 100,000 Common Shares in any calendar year. If any option granted under the
1997 Stock  Option  Plan  expires,  terminates  or is  cancelled  for any reason
without having been exercised in full,  then the  unpurchased  shares subject to
that option will be available for additional option grants.
    

        The  purpose of the 1997 Stock  Option Plan is to secure for the Company
and its  stockholders  the  benefits  arising from  capital  stock  ownership by
employees,  officers, directors,  consultants and other service providers of the
Company who are  expected  to  contribute  to the  Company's  future  growth and
success and to assist the Company in attracting and retaining  other persons who
will provide services to the Company.

        The Board of Directors  has retained the right to amend or terminate the
1997 Stock Option Plan as it deems advisable.  However,  no amendment may become
effective  until  shareholder  approval  is  obtained  to the  extent  that such
approval  is  required  by  applicable  law.  Generally,  no  amendments  to, or
termination  of, the 1997 Stock Option Plan may  adversely  affect the rights of
any individual pursuant to options previously granted to such individual without
that  individual's  consent.  However,  the Board of Directors may,  without the
consent of such  individual,  amend or modify (i) the 1997 Stock Option Plan and
any outstanding  Incentive Stock Options to the extent necessary to qualify such
options for favorable  federal income tax treatment,  (ii) the 1997 Stock Option
Plan and of any  outstanding  options  to the  extent  necessary  to ensure  the
qualification  of such plan and options under Rule 16b-3 (if  applicable to such
plan and  options),  and (iii) the 1997 Stock  Option  Plan and any  outstanding
options  to the  extent  that the Board of  Directors  determines  necessary  to
preserve the Company's  deduction of  compensation  resulting  from the grant or
exercise  of  options by  certain  employees  of the  Company  who are  "covered
employees," within the meaning of Treasury  Regulation  Section  1.162-27(c)(2).
The 1997 Stock Option Plan shall terminate in 2002. Any option outstanding under
the  1997  Stock  Option  Plan  at the  time of the  1997  Stock  Option  Plan's
termination  shall remain  outstanding  until the option expires by its terms or
the terms of such plan.

        As  of  the  Record  Date, the Company has not granted options under the
1997 Stock Option Plan.


        CERTAIN FEDERAL INCOME TAX CONSEQUENCES

        The following  outlines  certain federal income tax  consequences of the
1997 Stock Option Plan under present law to the Company and participants in such
plan.


                                      -14-


<PAGE>
<PAGE>





        Incentive  Options.  A participant  will not realize income (except that
the alternative  minimum tax may apply), and the Company will not be entitled to
a deduction for federal  income tax purposes,  upon the grant of an ISO, and, if
certain  requirements  of the Code  and 1997  Stock  Option  Plan are met,  upon
exercise of an ISO. If Common  Shares  acquired  upon the exercise of an ISO are
disposed of by the participant within two years from the date of granting of the
option  or  within  one  year  after  the  date of  exercise  (a  "disqualifying
disposition"),  the excess,  if any, of (i) the amount  realized (up to the fair
market value of such Common Shares on the exercise  date) over (ii) the exercise
price,  will be ordinary  income to the  participant,  and the  Company  will be
entitled to a deduction for federal  income tax purposes  equal to the amount of
ordinary  income  realized by the  participant.  The Code limits to $100,000 the
value of employee stock subject to ISOs that first become exercisable in any one
year, based upon the fair market value of the stock on the date of grant.

        Non-Qualified  Options.  A  participant  who  receives  an NSO  does not
recognize taxable income on the grant of the option.  Upon the receipt of shares
when an NSO is  exercised,  a participant  generally  has ordinary  income in an
amount equal to the excess of the fair market value of the shares at the time of
exercise  over  the  exercise  price  paid  for  the  shares.  However,  if  the
participant (i) is an officer or director of the Company or the beneficial owner
of more than 10% of the Company's  equity  securities (in each case,  within the
meaning of Section 16 of the  Securities  Exchange Act of 1934,  as amended (the
"Exchange  Act"), an "Insider") and (ii) receives shares upon the exercise of an
NSO, the recognition of income (and the  determination  of the amount of income)
is deferred until the earlier of (a) six months after the shares are acquired or
(b) the  earliest  date on which the  Insider  could sell the shares at a profit
without being subject to liability  under Section 16(b) of the Exchange Act (six
months  after  the NSO is  granted,  in the case of an  "in-the-money"  option).
Income is not deferred,  however,  if such a  participant  makes a Section 83(b)
election at the time he receives the shares. Rather, income is recognized on the
date of  exercise in an amount  equal to the excess of the fair market  value of
the shares on such date over the exercise  price.  A Section 83 election must be
filed with the Internal  Revenue Service no later than thirty (30) days after an
option is exercised.

        A participant's  tax basis in shares received upon exercise of an NSO is
generally  equal to the amount of ordinary  income  recognized on the receipt of
the shares plus the amount paid upon exercise. The holding period for the shares
begins on the day after the  shares are  received  or, in the case of an Insider
that has not made a  Section  83  election,  on the day  after the date on which
income is recognized by the Insider on account of the receipt of the shares.

        The ordinary income  recognized by an employee of the Company on account
of the  exercise of an NSO is subject to both wage  withholding  and  employment
taxes.  A deduction for federal income tax purposes is allowed to the Company in
an amount equal to the amount of ordinary income  included in the  participant's
income, provided that such amount constitutes an ordinary and necessary business
expense of the Company and that such amount is reasonable.

        If a participant  exercises an NSO by delivering  previously held shares
in payment of the exercise  price,  the  participant  does not recognize gain or
loss on the delivered shares,  even if their fair market value is different from
the participant's tax basis in the shares.  However,  the exercise of the NSO is
taxed and the Company  generally is entitled to a deduction,  in the same amount
and at the same time as if the  participant had paid the exercise price in cash.
If the participant receives a separate  identifiable stock certificate therefor,
his tax basis in the  number of shares  received  equal to the  number of shares
surrendered  on  exercise  will  be the  same  as his tax  basis  in the  shares
surrendered.  His  holding  period for such  number of shares  will  include his
holding period for the shares surrendered. The participant's


                                      -15-


<PAGE>
<PAGE>





tax basis and holding  period for the additional  shares  received upon exercise
will be the same as it would if the  participant  had paid the exercise price in
cash.

        If a  participant  receives  shares  upon  the  exercise  of an NSO  and
thereafter  disposes  of the  shares in a taxable  transaction,  the  difference
between the amount realized on the disposition and the  participant's  tax basis
in the shares is taxed as capital gain or loss  (provided the shares are held as
a capital  asset on the date of  disposition),  which is long-term or short-term
depending on the participant's holding period for the shares.

        REQUIRED AFFIRMATIVE VOTE
   

        Approval of the  adoption of the 1997 Stock  Option  Plan  requires  the
affirmative  vote of the holders of a majority of the Common Shares  represented
in person or by proxy at the Annual Meeting.
    

THIS  SUMMARY OF THE 1997 STOCK  OPTION  PLAN IS  QUALIFIED  IN ITS  ENTIRETY BY
REFERENCE TO THE FULL TEXT OF THE 1997 STOCK OPTION PLAN AS SET FORTH IN EXHIBIT
A TO THIS PROXY STATEMENT.

        THE  BOARD  OF  DIRECTORS  BELIEVES  THAT  THE  PROPOSAL  IS IN THE BEST
INTERESTS  OF  THE  COMPANY  AND  ITS   SHAREHOLDERS  AND  RECOMMENDS  THAT  THE
SHAREHOLDERS  VOTE FOR  APPROVAL  OF THE 1997 STOCK  OPTION PLAN AS SET FORTH IN
THIS PROPOSAL IV.

                           1998 SHAREHOLDER PROPOSALS
   

        In order  for  shareholder  proposals  for the 1998  Annual  Meeting  of
Shareholders to be eligible for inclusion in the Company's 1998 Proxy Statement,
they must be received by the Company at its principal executive offices, 222 New
Road, Parsippany,  New Jersey 07054 (Attn: Secretary),  prior to March 21, 1998.
The Board of Directors will review any  shareholder  proposals that are filed as
required and will determine whether such proposals meet applicable  criteria for
inclusion in the Company's 1998 Proxy Statement for the Annual Meeting.
    

        Holders  of Common  Shares  desiring  to have  proposals  submitted  for
consideration  at any future  meeting of  shareholders  should  consult with the
applicable  rules  and  regulations  of the  Commission  with  respect  to  such
proposals.

                                         OTHER MATTERS

        The Board of Directors does not know of any other matters that are to be
presented  for  consideration  at the Annual  Meeting.  Should any other matters
properly  come before the Annual  Meeting,  it is the  intention  of the persons
named in the accompanying proxy to vote such proxy on behalf of the shareholders
they represent in accordance with their best judgment.


                                      -16-


<PAGE>
<PAGE>





                             SOLICITATION OF PROXIES

        Proxies are being  solicited by and on behalf of the Board of Directors.
The Company will bear the costs of preparing and mailing the proxy  materials to
its shareholders in connection with the Annual Meeting. The Company will solicit
proxies by mail and the  directors  and certain  officers  and  employees of the
Company may solicit  proxies  personally  or by  telephone or  telegraph.  These
persons will receive no  additional  compensation  for such services but will be
reimbursed for reasonable  out-of-pocket expenses. The Company also will request
brokers,  dealers,  banks and their  nominees  to  solicit  proxies  from  their
clients, where appropriate, and will reimburse them for reasonable out-of-pocket
expenses related thereto.

                                      -17-


<PAGE>
<PAGE>






                             ADDITIONAL INFORMATION
   

        THE COMPANY WILL MAKE AVAILABLE TO ANY SHAREHOLDER, WITHOUT CHARGE, UPON
A WRITTEN REQUEST THEREFOR,  ADDITIONAL COPIES OF THE COMPANY'S ANNUAL REPORT ON
FORM 10-KSB, AS AMENDED,  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996 AND COPIES
OF ANY QUARTERLY  REPORT ON FORM 10-QSB OF THE COMPANY FILED AFTER  DECEMBER 31,
1996. ANY SUCH REQUEST SHALL BE DIRECTED TO WILLIAM  GREENBERG JR.  DESSERTS AND
CAFES,  INC.,  ATTENTION:  SECRETARY,  AT THE FOLLOWING  ADDRESS:  222 NEW ROAD,
PARSIPPANY, NEW JERSEY 07054.
    

                                                PHILIP GRABOW
                                                  President

   
New York, New York
June 18, 1997
    


                                      -18-


<PAGE>
<PAGE>







                                    EXHIBIT A

                 WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC.

                             1997 STOCK OPTION PLAN

I.      PURPOSE

        The purpose of this plan (the "Plan") is to secure for WILLIAM GREENBERG
JR. DESSERTS AND CAFES,  INC. (the "Company") and its  stockholders the benefits
arising  from  capital  stock  ownership  by  employees,   officers,  directors,
consultants and other service  providers of the Company or an Affiliate (as that
term is defined in the Plan) who are  expected to  contribute  to the  Company's
future growth and success. The Plan is also designed to attract and retain other
persons who will provide  services to the Company.  Those provisions of the Plan
which make  express  reference  to Section 422 of the  Internal  Revenue Code of
1986, as amended or replaced from time to time (the "Code"), shall apply only to
Incentive Stock Options (as that term is defined in the Plan).

II.     TYPE OF OPTIONS AND ADMINISTRATION

        a.  Types of  Options.  Options  granted  pursuant  to the Plan shall be
authorized by action of the Board of Directors  (the "Board") of the Company (or
the committee  appointed by the Board in accordance with Section 2(b) below) and
may be either incentive stock options  ("Incentive  Stock Options")  intended to
meet the requirements of Section 422 of the Code or non-statutory  options which
are  not  intended  to  meet  the  requirements  of  Section  422  of  the  Code
("Non-Qualified Options").

        b.  Administration.  The Plan will be  administered by the Board or by a
committee  consisting  of  two  or  more  directors  each  of  whom  shall  be a
"non-employee  director," within the meaning of Rule 16b-3 promulgated under the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  or any
successor rule ("Rule 16b-3"),  and an "outside director," within the meaning of
Treasury Regulation Section  1.162-27(e)(3)  promulgated under Section 162(m) of
the  Code,  (the  "Committee")  appointed  by the  Board,  in  each  case  whose
construction and interpretation of the terms and provisions of the Plan shall be
final  and  conclusive.  If the  Board  determines  to  create  a  Committee  to
administer  the  Plan,  the  delegation  of  powers  to the  Committee  shall be
consistent with applicable laws or regulations  (including,  without limitation,
applicable state law and Rule 16b-3). The Board or the Committee may in its sole
discretion  grant  options to purchase  shares of the  Company's  Common  Stock,
$0.001 par value per share ("Common  Stock"),  and issue shares upon exercise of
such  options as provided  in the Plan.  The Board or the  Committee  shall have
authority,  subject to the  express  provisions  of the Plan,  to  construe  the
respective option agreements and the Plan; to prescribe, amend and rescind rules
and  regulations  relating to the Plan; to determine the terms and provisions of
the respective option agreements,  which need not be identical;  and to make all
other  determinations in the judgment of the Board or the Committee necessary or
desirable  for the  administration  of the Plan.  The Board or the Committee may
correct any defect or supply any omission or reconcile any  inconsistency in the
Plan or in any  option  agreement  in the manner and to the extent it shall deem
expedient to carry the Plan into effect and it shall be the sole and final judge
of such expediency. No director or person acting pursuant to authority delegated
by the Board shall be liable for any action or determination under the Plan made
in good faith.




<PAGE>
<PAGE>







III.    ELIGIBILITY

        Options  may be  granted  to  persons  who are,  at the  time of  grant,
employees,  officers,  directors,  consultants or other service providers of the
Company or any parent or subsidiary of the Company as defined in Sections 424(e)
and 424(f) of the Code ("Affiliate"),  provided that Incentive Stock Options may
only be granted to individuals who are employees  (within the meaning of Section
3401(c)  of the  Code) of the  Company  or any  Affiliate.  Options  may also be
granted to other  persons,  provided  that such options  shall be  Non-Qualified
Options.  A person who has been granted an option may, if he or she is otherwise
eligible,  be granted  additional options if the Board or the Committee shall so
determine.  Notwithstanding anything in the Plan to the contrary, no employee of
the Company or an Affiliate  shall be granted  options with respect to more than
100,000 shares of Common Stock during any calendar year.

IV.     STOCK SUBJECT TO PLAN

        The stock  subject to options  granted under the Plan shall be shares of
authorized  but unissued or reacquired  Common  Stock.  Subject to adjustment as
provided in Section 15 below,  the maximum  number of shares of Common  Stock of
the Company which may be issued and sold under the Plan is 300,000. If an option
granted  under the Plan shall  expire,  terminate or is cancelled for any reason
without having been exercised in full,  the  unpurchased  shares subject to such
option shall again be available for subsequent option grants under the Plan.

V.      FORMS OF OPTION AGREEMENTS

        As a condition to the grant of an option under the Plan,  each recipient
of an option shall  execute an option  agreement  in such form not  inconsistent
with the Plan and as may be approved by the Board or the Committee. The terms of
such option agreements may differ among recipients.

VI.     PURCHASE PRICE

        a. General.  The purchase  price per share of Common Stock issuable upon
the exercise of an option shall be  determined  by the Board or the Committee at
the time of  grant of such  option,  provided,  however,  that in the case of an
Incentive  Stock Option,  the exercise  price shall not be less than 100% of the
Fair Market Value (as  hereinafter  defined) of such Common Stock at the time of
grant of such option, or less than 110% of such Fair Market Value in the case of
Incentive  Stock Options  described in Section  11(b).  "Fair Market Value" of a
share of Common Stock of the Company as of a specified  date for purposes of the
Plan  shall  mean  the  closing  price  of a share  of the  Common  Stock on the
principal  securities  exchange  (including  but not limited to the Nasdaq Stock
Market or the Nasdaq National Market) on which such shares are traded on the day
immediately  preceding  the  date  as  of  which  Fair  Market  Value  is  being
determined,  or on the next preceding date on which such shares are traded if no
shares were traded on such  immediately  preceding day, or if the shares are not
traded on a  securities  exchange,  Fair Market  Value shall be deemed to be the
average   of  the  high  bid  and  low  asked   prices  of  the  shares  in  the
over-the-counter  market on the day  immediately  preceding the date as of which
Fair Market Value is being  determined  or on the next  preceding  date on which
such high

                                       -2-



<PAGE>
<PAGE>





bid and low asked prices were recorded.  If the shares are not publicly  traded,
Fair  Market  Value of a share of Common  Stock  (including,  in the case of any
repurchase  of shares,  any  distributions  with respect  thereto which would be
repurchased  with the shares) shall be determined in good faith by the Board. In
no case shall Fair Market Value be determined with regard to restrictions  other
than restrictions which, by their terms, will never lapse.

        b. Payment of Purchase Price. Options granted under the Plan may provide
for the  payment of the  exercise  price by  delivery  of cash or a check to the
order of the Company in an amount equal to the exercise  price of such  options,
or by any other means which the Board determines are consistent with the purpose
of the  Plan and  with  applicable  laws  and  regulations  (including,  without
limitation, the provisions of Rule 16b-3).

VII.    EXERCISE OPTION PERIOD

        Subject to earlier  termination as provided in the Plan, each option and
all rights  thereunder  shall expire on such date as  determined by the Board or
the Committee and set forth in the applicable  option  agreement,  provided that
such date  shall not be later  than ten (10)  years  after the date on which the
option is granted.

VIII.   EXERCISE OF OPTIONS

        Each option granted under the Plan shall be  exercisable  either in full
or in  installments at such time or times and during such period as shall be set
forth in the option agreement evidencing such option,  subject to the provisions
of the Plan. Subject to the requirements in the immediately  preceding sentence,
if an option is not at the time of grant immediately  exercisable,  the Board or
the Committee may (i) in the agreement  evidencing such option,  provide for the
acceleration  of the  exercise  date or dates  of the  subject  option  upon the
occurrence  of specified  events,  and/or (ii) at any time prior to the complete
termination of an option, accelerate the exercise date or dates of such option.

IX.     NONTRANSFERABILITY OF OPTIONS

        No option  granted  under this Plan  shall be  assignable  or  otherwise
transferable  by the  optionee,  except  by will or by the laws of  descent  and
distribution.  An option may be  exercised  during the  lifetime of the optionee
only by the optionee.

X.      EFFECT OF TERMINATION OF EMPLOYMENT OR OTHER RELATIONSHIP

        Except as  provided in Section  11(d) with  respect to  Incentive  Stock
Options and except as otherwise  determined by the Board or the Committee at the
date of grant of an  option,  and  subject  to the  provisions  of the Plan,  an
optionee may  exercise an option at any time within  three (3) months  following
the  termination of the  optionee's  employment or other  relationship  with the
Company and its Affiliates or within one (1) year if such termination was due to
the death or disability  (within the meaning of Section  22(e)(3) of the Code or
any successor  provisions thereto) of the optionee (to the extent such option is
otherwise  exercisable  at the time of such  termination)  but in no event later
than

                                       -3-




<PAGE>
<PAGE>





the  expiration  date  of the  option.  If  the  termination  of the  optionee's
employment is for cause or is otherwise attributable to a breach by the optionee
of an employment or  confidentiality  or non- disclosure  agreement,  the option
shall expire immediately upon such termination. The Board or the Committee shall
have the  power  to  determine,  in its  sole  discretion,  what  constitutes  a
termination  for  cause or a  breach  of an  employment  or  confidentiality  or
non-disclosure  agreement,  whether an optionee has been terminated for cause or
has breached such an  agreement,  and the date upon which such  termination  for
cause or breach occurs.  Any such  determinations  shall be final and conclusive
and binding  upon the  optionee  and all other  persons  interested  or claiming
interests under the Plan.

XI.     INCENTIVE STOCK OPTIONS

        Options  granted under the Plan which are intended to be Incentive Stock
Options shall be subject to the following additional terms and conditions:

        a. Express  Designation.  All Incentive  Stock Options granted under the
Plan shall,  at the time of grant,  be  specifically  designated  as such in the
option agreement covering such Incentive Stock Options.

        b. 10% Shareholder. If any employee to whom an Incentive Stock Option is
to be granted  under the Plan is, at the time of the grant of such  option,  the
owner of stock  possessing  more than 10% of the total combined  voting power of
all classes of stock of the Company  (after taking into account the  attribution
of stock  ownership  rules of Section  424(d) of the Code),  then the  following
special  provisions shall be applicable to the Incentive Stock Option granted to
such individual:

                i. the  purchase  price per share of the  Common  Stock  subject
        to such Incentive  Stock  Option shall not be less than 110% of the Fair
        Market Value of one share of Common Stock at the time of grant; and

               ii.    the option exercise period shall not exceed five (5) years
        from the date of grant.

        c. Dollar Limitation.  For so long as the Code shall so provide, options
granted to any  employee  under the Plan (and any other  incentive  stock option
plans of the Company) which are intended to constitute  Incentive  Stock Options
shall not constitute Incentive Stock Options to the extent that such options, in
the aggregate,  become  exercisable  for the first time in any one calendar year
for shares of Common  Stock  with an  aggregate  Fair  Market  Value,  as of the
respective date or dates of grant, of more than $100,000.

        d.     Termination of Employment,  Death  or  Disability.  No  Incentive
Stock Option may be exercised unless, at the time of such exercise, the optionee
is,  and has been  continuously  since  the date of grant of his or her  option,
employed by the Company or an Affiliate, except that:

               i. an Incentive  Stock Option may be exercised  within the period
        of three (3) months after the date the optionee ceases to be an employee
        of the Company or an Affiliate  (or within such lesser  period as may be
        specified  in the  applicable  option  agreement),  to the  extent it is
        otherwise exercisable at the time of such cessation,

                                       -4-




<PAGE>
<PAGE>





               ii. if the optionee dies while in the employ of the Company or an
        Affiliate,  or within three (3) months  after the optionee  ceases to be
        such an  employee,  the  Incentive  Stock Option may be exercised by the
        person  to whom it is  transferred  by will or the laws of  descent  and
        distribution  within  the period of one (1) year after the date of death
        (or within  such lesser  period as may be  specified  in the  applicable
        option agreement), to the extent it is otherwise exercisable at the time
        of the optionee's death, and

               iii.  if the  optionee  becomes  disabled  (within the meaning of
        Section 22(e)(3) of the Code or any successor  provisions thereto) while
        in the employ of the Company or an Affiliate, the Incentive Stock Option
        may be  exercised  within  the period of one (1) year after the date the
        optionee  ceases to be such an employee  because of such  disability (or
        within such lesser period as may be specified in the  applicable  option
        agreement),  to the extent it is  otherwise  exercisable  at the time of
        such cessation.

For all  purposes  of the Plan and any option  granted  hereunder,  "employment"
shall be defined in accordance with the provisions of Section  1.421-7(h) of the
Income Tax  Regulations  (or any  successor  regulations).  Notwithstanding  the
foregoing  provisions,  no Incentive  Stock  Option may be  exercised  after its
expiration date.

XII.    ADDITIONAL PROVISIONS

        a. Additional Option Provisions.  The Board or the Committee may, in its
sole discretion,  include  additional  provisions in option agreements  covering
options granted under the Plan,  including without  limitation,  restrictions on
transfer,  repurchase rights,  rights of first refusal,  commitments to pay cash
bonuses or to make,  arrange for or guaranty loans or to transfer other property
to optionees  upon  exercise of options,  or such other  provisions  as shall be
determined  by the  Board  or  the  Committee,  provided  that  such  additional
provisions shall not be inconsistent with the requirements of applicable law and
such  additional  provisions  shall not cause any Incentive Stock Option granted
under the Plan to fail to  qualify  as an  Incentive  Stock  Option  within  the
meaning of Section 422 of the Code.

        b. Acceleration,  Extension, Etc. The Board or the Committee may, in its
sole  discretion (i) accelerate the date or dates on which all or any particular
option or options  granted under the Plan may be  exercised,  or (ii) extend the
dates during which all, or any  particular,  option or options granted under the
Plan may be exercised, provided, however, that no such acceleration or extension
shall be permitted  if it would (i) cause any  Incentive  Stock  Option  granted
under the Plan to fail to  qualify  as an  Incentive  Stock  Option  within  the
meaning of Section 422 of the Code, or (ii) cause the Plan or any option granted
under the Plan to fail to comply with Rule 16b-3 (if  applicable  to the Plan or
such option).

XIII.   GENERAL RESTRICTIONS

        a.  Investment  Representations.  The Board or the Committee may require
any person to whom an option is  granted,  as a  condition  of  exercising  such
option or award, to give written  assurances in substance and form  satisfactory
to the Board or the  Committee to the effect that such person is  acquiring  the
Common Stock subject to the option or award for his or her own account for

                                       -5-




<PAGE>
<PAGE>





investment  and  not  with  any  present   intention  of  selling  or  otherwise
distributing  the same,  and to such other effects as the Board or the Committee
deems  necessary or appropriate in order to comply with  applicable  federal and
state securities laws, or with covenants or representations  made by the Company
in  connection  with any public  offering  of its Common  Stock,  including  any
"lock-up" or other restriction on transferability.

        b.  Compliance  With Securities Law. Each option shall be subject to the
requirement  that if, at any time,  counsel to the Company shall  determine that
the listing,  registration or qualification of the shares subject to such option
or award upon any securities exchange or automated quotation system or under any
state or  federal  law,  or the  consent  or  approval  of any  governmental  or
regulatory  body,  or that  the  disclosure  of  non-public  information  or the
satisfaction  of any other  condition,  is  necessary  as a condition  of, or in
connection  with the  issuance or purchase of shares  thereunder,  except to the
extent  expressly  permitted  by the  Board,  such  option  or award  may not be
exercised,   in  whole  or  in  part,   unless   such   listing,   registration,
qualification,  consent or approval or satisfaction of such condition shall have
been  effected  or  obtained  on  conditions  acceptable  to  the  Board  or the
Committee. Nothing herein shall be deemed to require the Company to apply for or
to obtain such listing, registration,  qualification, consent or approval, or to
satisfy such  condition.  In addition,  Common Stock issued upon the exercise of
options  may bear such  legends as the  Company  may deem  advisable  to reflect
restrictions which may be imposed by law,  including,  without  limitation,  the
Securities  Act of 1933,  as amended,  any state "blue sky" or other  applicable
federal or state securities law.

XIV.    RIGHTS AS A STOCKHOLDER

        The  holder of an option  shall  have no  rights as a  stockholder  with
respect to any shares covered by the option (including,  without limitation, any
right to vote or to receive dividends or non-cash  distributions with respect to
such shares) until the  effective  date of exercise of such option and then only
to the extent of the shares of Common Stock so purchased. No adjustment shall be
made for  dividends  or other  rights for which the record  date is prior to the
date of exercise.

XV.     ADJUSTMENT PROVISIONS FOR RECAPITALIZATIONS,

        REORGANIZATIONS AND RELATED TRANSACTIONS

        a.  Recapitalizations  and  Related  Transactions.  If,  through or as a
result of any recapitalization,  reclassification,  stock dividend, stock split,
reverse stock split or other similar  transaction (i) the outstanding  shares of
Common Stock are  increased,  decreased or exchanged  for a different  number or
kind of shares or other securities of the Company,  or (ii) additional shares or
new or different shares or other non-cash assets are distributed with respect to
such  shares  of  Common  Stock  or  other   securities,   an  appropriate   and
proportionate  adjustment  shall be made in (x) the  maximum  number and kind of
shares reserved for issuance under or otherwise referred to in the Plan, (y) the
number and kind of shares or other  securities  subject to any  then-outstanding
options  under  the  Plan,  and (z) the  price  for each  share  subject  to any
then-outstanding options under the Plan, without changing the aggregate purchase
price  as  to  which  such  options  remain  exercisable.   Notwithstanding  the
foregoing,  no  adjustment  shall be made  pursuant  to this  Section 15 if such
adjustment (A) would cause any Incentive  Stock Option granted under the Plan to
fail to qualify as an Incentive  Stock Option  within the meaning of Section 422
of the Code, (B) would cause the Plan or any option granted under

                                       -6-



<PAGE>
<PAGE>





the Plan to fail to comply  with Rule 16b-3 (if  applicable  to the Plan or such
option),  or (C) would be  considered  as the  adoption of a new plan  requiring
stockholder approval.

        b.  Reorganization,  Merger and Related  Transactions.  All  outstanding
options under the Plan shall become fully exercisable for a period of sixty (60)
days following the occurrence of any Trigger Event (as defined  below),  whether
or not such options are then exercisable  under the provisions of the applicable
agreements relating thereto.  For purposes of the Plan, a "Trigger Event" is any
one of the following events:

               i. the date the  Company  acquires  knowledge  that any person or
        group deemed a person under  Section  13(d)-3 of the Exchange Act (other
        than the  Company,  any  Affiliate,  any  employee  benefit  plan of the
        Company or of any Affiliate or any entity holding shares of Common Stock
        or other  securities  of the Company for or pursuant to the terms of any
        such plan or any  individual  or entity  or group or  affiliate  thereof
        which acquired its beneficial  ownership  interest prior to the date the
        Plan  was  adopted  by  the  Board),  in  a  transaction  or  series  of
        transactions,  has become the beneficial  owner,  directly or indirectly
        (with beneficial  ownership determined as provided in Rule 13d-3, or any
        successor  rule,  under the Exchange  Act), of securities of the Company
        entitling  the  person  or  group to 30% or more of all  votes  (without
        consideration  of the rights of any class or stock to elect directors by
        a separate class vote) to which all stockholders of the Company would be
        entitled  in the  election  of the Board were an  election  held on such
        date;

               ii. the date,  during any  period of two (2)  consecutive  years,
        when  individuals  who at the  beginning of such period  constitute  the
        Board cease for any reason to  constitute  at least a majority  thereof,
        unless the election,  or the nomination for election by the stockholders
        of the Company,  of each new director was approved by a vote of at least
        a majority of the directors  then still in office who were  directors at
        the beginning of such period; and

               iii.   the date of approval by the stockholders of the Company of
        an agreement (a "reorganization agreement") providing for:

                      (1)  The  merger  or  consolidation  of the  Company  with
               another  corporation  (x) where the  stockholders of the Company,
               immediately  prior  to  the  merger  or  consolidation,   do  not
               beneficially own,  immediately after the merger or consolidation,
               shares  of the  corporation  issuing  cash or  securities  in the
               merger or  consolidation  entitling such  stockholders  to 80% or
               more of all votes  (without  consideration  of the  rights of any
               class of stock to elect  directors  by a separate  class vote) to
               which all stockholders of such  corporation  would be entitled in
               the election of directors, or (y) where the members of the Board,
               immediately  prior  to  the  merger  or  consolidation,  do  not,
               immediately  after the  merger  or  consolidation,  constitute  a
               majority of the Board of  Directors  of the  corporation  issuing
               cash or securities in the merger or consolidation, or

                      (2)  The sale or other disposition of all or substantially
               all the assets of the Company.

        c. Board  Authority  to Make  Adjustments.  Any  adjustments  under this
Section 15 will be made by the Board or the Committee, whose determination as to
what adjustments, if any, will be

                                       -7-




<PAGE>
<PAGE>





made and the extent thereof will be final, binding and conclusive. No fractional
shares will be issued under the Plan on account of any such adjustments.
   
XVI.    NO EMPLOYMENT RIGHTS
    
        Nothing  contained  in the Plan or in any option  shall  confer upon any
optionee any right with respect to the  continuation of his or her employment or
other relationship with the Company or an Affiliate or interfere in any way with
the  right  of the  Company  or an  Affiliate  at any  time  to  terminate  such
employment or  relationship  or to increase or decrease the  compensation of the
optionee.
   
XVII.   AMENDMENT, MODIFICATION OR TERMINATION OF THE PLAN
    
        a. The  Board  may at any time  modify,  amend or  terminate  the  Plan,
provided that to the extent required by applicable  law, any such  modification,
amendment or termination shall be subject to the approval of the stockholders of
the Company.

        b. The  modification,  amendment or  termination  of the Plan shall not,
without the  consent of an  optionee,  affect his or her rights  under an option
previously granted to him or her. With the consent of the optionee affected, the
Board or the Committee may amend or modify  outstanding  option  agreements in a
manner not inconsistent with the Plan.  Notwithstanding the foregoing, the Board
shall have the right, without the consent of the optionee affected,  to amend or
modify (i) the terms and provisions of the Plan and of any outstanding Incentive
Stock Options  granted under the Plan to the extent  necessary to qualify any or
all such options for such  favorable  federal  income tax  treatment  (including
deferral of taxation upon exercise) as may be afforded  incentive  stock options
under Section 422 of the Code,  (ii) the terms and provisions of the Plan and of
any outstanding  options to the extent necessary to ensure the  qualification of
the Plan and such options  under Rule 16b-3 (if  applicable to the Plan and such
options),  and (iii) the terms and  provisions  of the Plan and any  outstanding
option to the  extent  that the  Board  determines  necessary  to  preserve  the
deduction of compensation paid to certain optionees who are "covered employees,"
within the meaning of Treasury Regulation Section 1.162-27(c)(2), as a result of
the grant or exercise of options under the Plan.
   
XVIII.  WITHHOLDING
    
        a. The Company shall have the right to deduct and withhold from payments
of any kind  otherwise due to the optionee any federal,  state or local taxes of
any kind  required by law to be so deducted  and  withheld  with  respect to any
shares  issued  upon  exercise of options  under the Plan.  Subject to the prior
approval  of the  Company,  which may be  withheld  by the  Company  in its sole
discretion,  the optionee may elect to satisfy such obligations,  in whole or in
part by (i) causing the Company to  withhold  shares of Common  Stock  otherwise
issuable  pursuant to the exercise of an option,  (ii) delivering to the Company
shares of Common Stock already owned by the optionee, or (iii) delivering to the
Company  cash or a check to the order of the  Company in an amount  equal to the
amount  required  to be so  deducted  and  withheld.  The  shares  delivered  in
accordance  with method (ii) above or  withheld  in  accordance  with method (i)
above shall have a Fair Market Value equal to such withholding  obligation as of
the date that the amount of tax to be withheld is to be determined.  An optionee
who has made an election  pursuant to method (i) or (ii) of this  Section  18(a)
may only satisfy

                                       -8-



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<PAGE>





his or her  withholding  obligation  with  shares of Common  Stock which are not
subject to any  repurchase,  forfeiture,  unfulfilled  vesting or other  similar
requirements.

        b. The  acceptance  of  shares  of  Common  Stock  upon  exercise  of an
Incentive  Stock  Option  shall  constitute  an agreement by the optionee (i) to
notify the Company if any or all of such shares are  disposed of by the optionee
within two (2) years from the date the option was granted or within one (1) year
from the date the shares were issued to the optionee pursuant to the exercise of
the option, and (ii) if required by law, to remit to the Company, at the time of
and in the case of any such  disposition,  an amount  sufficient  to satisfy the
Company's  federal,  state and local withholding tax obligations with respect to
such  disposition,  whether or not, as to both (i) and (ii),  the optionee is in
the employ of the Company or an Affiliate at the time of such disposition.

   
XIX.    CANCELLATION AND NEW GRANT OF OPTIONS, ETC.
    

        The Board or the Committee  shall have the  authority to effect,  at any
time and from time to time,  with the consent of the affected  optionees the (i)
cancellation of any or all  outstanding  options under the Plan and the grant in
substitution  therefor of new  options  under the Plan (or any  successor  stock
option plan of the Company)  covering the same or different numbers of shares of
Common Stock and having an option exercise price per share which may be lower or
higher  than the  exercise  price per share of the  cancelled  options,  or (ii)
amendment  of the  terms of any and all  outstanding  options  under the Plan to
provide  an option  exercise  price per share  which is higher or lower than the
then-current exercise price per share of such outstanding options.

   
XX.     EFFECTIVE DATE AND DURATION OF THE PLAN
    

        a. Effective  Date. The Plan shall become  effective when adopted by the
Board,  but no  Incentive  Stock  Option  granted  under the Plan  shall  become
exercisable  unless and until the Plan shall have been approved by the Company's
stockholders.  If such  stockholder  approval is not obtained within twelve (12)
months after the date of the Board's adoption of the Plan, no options previously
granted  under the Plan shall be deemed to be  Incentive  Stock  Options  and no
Incentive Stock Options shall be granted thereafter.  Amendments to the Plan not
requiring  stockholder approval shall become effective when adopted by the Board
and amendments requiring  stockholder approval (as provided in Section 17) shall
become  effective  when  adopted by the Board,  but no  Incentive  Stock  Option
granted on or after the date of such amendment shall become  exercisable  unless
and until such amendment shall have been approved by the Company's stockholders.
If such  stockholder  approval is not obtained  within twelve (12) months of the
Board's  adoption of such amendment,  no options granted on or after the date of
such amendment  shall be deemed  Incentive  Stock Options and no Incentive Stock
Options shall be granted thereafter.  Subject to above limitations,  options may
be granted  under the Plan at any time after the  effective  date and before the
date fixed for termination of the Plan.

        b.  Termination.  Unless sooner  terminated by the Board, the Plan shall
terminate  upon  the  close of  business  on the day next  preceding  the  fifth
anniversary of the date of its adoption by the Board.  After  termination of the
Plan, no further options may be granted under the Plan; provided,  however, that
such termination will not affect any options granted prior to termination of the
Plan.

                                       -9-



<PAGE>
<PAGE>




   
XXI.    GOVERNING LAW
    

        The  provisions  of  this  Plan  shall  be  governed  and  construed  in
accordance  with  the  laws of the  State  of New  York  without  regard  to the
principles of conflicts of laws.

                                      -10-




<PAGE>
<PAGE>



                                   APPENDIX I

                                      PROXY

                 WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC.
                  Solicited on Behalf of the Board of Directors

   
         The undersigned hereby appoints Philip Grabow and Richard Fechtor (with
full  power  to act  without  the  other  and  with  power  to  appoint  his/her
substitute) as the undersigned's proxies to vote all of the undersigned's common
shares of WILLIAM GREENBERG JR. DESSERTS AND CAFES, INC., a New York corporation
(the "Company"),  which the undersigned  would be entitled to vote at the Annual
Meeting of  Shareholders  of the Company  (the  "Annual  Meeting") to be held at
Chatterly Elegant Desserts,  Inc., 20 Passaic Avenue,  Fairfield, New Jersey, on
Monday,  July 21, 1997 at 2:00 p.m., local time, and at any and all adjournments
thereof, as follows:
    

I.   ELECTION OF DIRECTORS     [ ]  FOR all  nominees  listed  below  (except as
                                    marked to the contrary below)

                               [ ]  WITHOUT  AUTHORITY  to vote for all nominees
                                    listed below

PHILIP GRABOW, RICHARD FECHTOR, RAYMOND J. MCKINSTRY,  KENNETH SITOMER and KAREN
BRENNER.

(INSTRUCTION:    To withhold authority to vote for any individual nominee, write
                 that nominee's name on the line set forth below.)

- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------

II.  Proposal  to  approve  an  amendment  to  the   Restated   Certificate   of
     Incorporation  of the  Company  to a change  the name of the  Company  from
     "William  Greenberg Jr.  Desserts and Cafes,  Inc." to "Creative  Bakeries,
     Inc." as  described  more fully in the Proxy  Statement  accompanying  this
     Proxy.

     [ ] FOR        [ ] AGAINST     [ ] ABSTAIN

- --------------------------------------------------------------------------------

III. Proposal to ratify the  selection by the Board of Directors of Zeller Weiss
     & Kahn, certified public accountants, as the new independent accountants of
     the Company for the fiscal year ending December 31, 1997.

     [ ] FOR        [ ] AGAINST     [ ] ABSTAIN

- --------------------------------------------------------------------------------

IV.  Proposal to approve the Company's 1997 Stock Option Plan.

     [ ] FOR        [ ] AGAINST     [ ] ABSTAIN

- --------------------------------------------------------------------------------

V.   In their  discretion,  to transact such other business as may properly come
     before the Annual Meeting and any and all adjournments thereof.

- --------------------------------------------------------------------------------

     The  shares of common  stock  represented  by this  Proxy  will be voted in
     accordance  with  the  foregoing  instructions.   In  the  absence  of  any
     instructions,  such  shares  will  be  voted  FOR the  election  of all the
     nominees listed in Item I and FOR the proposals in Items II and III.



<PAGE>
<PAGE>





   
     The undersigned hereby acknowledges receipt of the Notice of Annual Meeting
     of Shareholders to be held on Monday, July 21, 1997, the Proxy Statement of
     the  Company,  dated June 18,  1997,  accompanying  form of proxy,  and the
     Company's  Annual Report on Form 10-KSB,  as amended on Form 10-KSB/A,  for
     the fiscal year ended  December 31, 1996,  each of which has been  enclosed
     herewith.
    

     The undersigned  hereby revokes any proxy to vote shares of common stock of
     the Company heretofore given by the undersigned.

                                    Dated

                                           ------------------------------------

                                           ------------------------------------
                                                       Signature


                                           ------------------------------------
                                                 Signature, if held jointly


                                           ------------------------------------
                                                   Title (if applicable)

                                       Please  date,  sign  exactly as your name
                                       appears on this Proxy and promptly return
                                       in the enclosed envelope.  In the case of
                                       joint  ownership,  each joint  owner must
                                       sign. When signing as guardian, executor,
                                       administrator,     attorney,     trustee,
                                       custodian,   or  in  any  other   similar
                                       capacity,  please give full  title.  If a
                                       corporation,  sign in full corporate name
                                       by president or other authorized officer,
                                       giving title,  and affix  corporate seal.
                                       If a  partnership,  sign  in  partnership
                                       name by an authorized person.



                                       -2-

                        STATEMENT OF DIFFERENCES

  The section symbol shall be expressed as...................  'SS'



<PAGE>





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