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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
(Rule 13d-102)
INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
TO RULE 13d-1(b) AND (c) AND AMENDMENTS THERETO FILED PURSUANT
TO 13d-2(b)
(Amendment No. 1)*
Boston Beer Company, Inc.
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(Name of Issuer)
Class A Common Stock
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(Title of Class of Securities)
10055710
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(CUSIP Number)
*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter the disclosures provided in a prior page.
The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 (the "Act") or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other provisions of the
Act (however, see the Notes).
Page 1 of 11 Pages
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CUSIP No. 10055710 13G Page 2 of 11 Pages
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(1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above
Person
Consumer Venture Partners I, L.P.
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(2) Check the Appropriate Box if a Member (a) / /
of a Group* (b) / /
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(3) SEC Use Only
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(4) Citizenship or Place of Organization
Delaware Limited Partnership
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Number of Shares (5) Sole Voting
Beneficially Power 0 Shares
Owned by --------------------------------------------------
Each Reporting (6) Shared Voting
Person With Power 1,058,820 Shares
--------------------------------------------------
(7) Sole Dispositive
Power 0 Shares
--------------------------------------------------
(8) Shared Dispositive
Power 1,058,820 Shares
- -------------------------------------------------------------------------------
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
1,058,820 Shares
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(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
/ /
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(11) Percent of Class Represented by Amount in Row (9)
6.48%
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(12) Type of Reporting Person*
PN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 2 of 11 Pages
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CUSIP No. 10055710 13G Page 3 of 11 Pages
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- -------------------------------------------------------------------------------
(1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above
Person
Consumer Venture Partners I, L.P.
- -------------------------------------------------------------------------------
(2) Check the Appropriate Box if a Member (a) / /
of a Group* (b) / /
- -------------------------------------------------------------------------------
(3) SEC Use Only
- -------------------------------------------------------------------------------
(4) Citizenship or Place of Organization
Delaware Limited Partnership
- -------------------------------------------------------------------------------
Number of Shares (5) Sole Voting
Beneficially Power 0 Shares
Owned by --------------------------------------------------
Each Reporting (6) Shared Voting
Person With Power 1,058,820 Shares
--------------------------------------------------
(7) Sole Dispositive
Power 0 Shares
--------------------------------------------------
(8) Shared Dispositive
Power 1,058,820 Shares
- -------------------------------------------------------------------------------
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
1,058,820 Shares
- -------------------------------------------------------------------------------
(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
/ /
- -------------------------------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
6.48%
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(12) Type of Reporting Person*
PN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 3 of 11 Pages
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CUSIP No. 10055710 13G Page 4 of 11 Pages
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(1) Name of Reporting Person S.S. or I.R.S. Identification Nos. of Above
Person
Pearson C. Cummin III
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(2) Check the Appropriate Box if a Member (a) / /
of a Group* (b) / /
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(3) SEC Use Only
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(4) Citizenship or Place of Organization
United States
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Number of Shares (5) Sole Voting
Beneficially Power 5,000 Shares
Owned by --------------------------------------------------
Each Reporting (6) Shared Voting
Person With Power 1,058,820 Shares
--------------------------------------------------
(7) Sole Dispositive
Power 5,000 Shares
--------------------------------------------------
(8) Shared Dispositive
Power 1,058,820 Shares
- -------------------------------------------------------------------------------
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
1,063,820 Shares
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(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
/ /
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(11) Percent of Class Represented by Amount in Row (9)
6.51%
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(12) Type of Reporting Person*
IN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 4 of 11 Pages
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CUSIP No. 10055710 13G Page 5 of 11 Pages
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(1) Name of Reporting Person S.S. or I.R.S. Identification No. of Above
Person
Christopher P. Kirchen
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(2) Check the Appropriate Box if a Member (a) / /
of a Group* (b) / /
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(3) SEC Use Only
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(4) Citizenship or Place of Organization
United States
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Number of Shares (5) Sole Voting
Beneficially Power 0 Shares
Owned by --------------------------------------------------
Each Reporting (6) Shared Voting
Person With Power 1,058,820 Shares
--------------------------------------------------
(7) Sole Dispositive
Power 0 Shares
--------------------------------------------------
(8) Shared Dispositive
Power 1,058,820 Shares
- -------------------------------------------------------------------------------
(9) Aggregate Amount Beneficially Owned by Each Reporting Person
1,058,820 Shares
- -------------------------------------------------------------------------------
(10) Check Box if the Aggregate Amount in Row (9) Excludes Certain Shares*
/ /
- -------------------------------------------------------------------------------
(11) Percent of Class Represented by Amount in Row (9)
6.48%
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(12) Type of Reporting Person*
IN
- -------------------------------------------------------------------------------
*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 5 of 11 Pages
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CUSIP NO. 10055710 Page 6 of 11 Pages
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ITEM 1(A). NAME OF ISSUER:
Boston Beer Company, Inc.
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ITEM 1(B). ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES:
75 Arlington Street
Boston, Massachusetts 02116
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ITEM 2(A). NAME OF PERSONS FILING:
Consumer Venture Partners, I, L.P. ("CVP I"), Consumer Venture
Associates, L.P. ("Consumer Associates"), Pearson C. Cummin III
and Christopher P. Kirchen. Messrs. Cummin and Kirchen
(collectively, the "General Partners") are the general partners
of Consumer Associates, the sole general partner of CVP I.
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ITEM 2(B). ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE:
The address of the principal business office of CVP I, Consumer
Associates and each of the General Partners is Consumer Venture
Group, Inc., Three Pickwick Plaza, Greenwich, CT 06830.
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ITEM 2(C). CITIZENSHIP:
CVP I and Consumer Associates are limited partnerships
organized under the laws of the State of Delaware. Each of the
General Partners is a United States citizen.
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ITEM 2(D). TITLE OF CLASS OF SECURITIES:
Class A Common Stock, $.01 par value.
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ITEM 2(E). CUSIP NUMBER:
10055710
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ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B), OR 13D-2(B),
CHECK WHETHER THE PERSON FILING IS A:
(a) / / Broker or Dealer registered under Section 15 of the Securities
Exchange Act of 1934 (the "Act").
(b) / / Bank as defined in Section 3(a)(6) of the Act.
(c) / / Insurance Company as defined in Section 3(a)(19) of the Act.
(d) / / Investment Company registered under Section 8 of the Investment
Company Act of 1940.
(e) / / Investment Adviser registered under Section 203 of the Investment
Advisers Act of 1940.
(f) / / Employee Benefit Plan, Pension Fund which is subject to the
provisions of the Employee Retirement Income Security Act of 1974
or Endowment Fund; see Rule 13d-1(b)(1)(ii)(F) of the Act.
(g) / / Parent Holding Company, in accordance with Rule 13d-1(b)(ii)(G)
of the Act.
(h) / / Group, in accordance with Rule 13d-1(b)(1)(ii)(H) of the Act.
Page 6 of 11 Pages
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CUSIP NO. 10055710 Page 7 of 11 Pages
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ITEM 4. OWNERSHIP
(a) Amount Beneficially Owned:
Each of CVP I and Consumer Associates (individually an "Entity" and
collectively the "Entities") may be deemed to own beneficially
1,058,820 shares of Class A Common Stock as of December 31, 1997. CVP
I is the record owner of 1,058,820 shares. (The shares held of record
by CVP I are referred to collectively herein as the "Record Shares").
By virtue of the affiliate relationships among the Entities, each
Entity may be deemed to own beneficially all of the Record Shares.
Hence, each Entity may be deemed to own beneficially 1,058,820 shares
of Class A Common Stock. Additionally, in their capacities as
individual general partners of Consumer Associates, each of the
General Partners may be deemed to own beneficially 1,058,820 shares
of Class A Common Stock. Additionally, Mr. Cummin has options to
purchase 5,000 shares of Class A Common Stock, which options are
presently exercisable. Thus, Mr. Cunnim may be deemed to own
beneficially an additional 5,000 shares of Class A Common Stock. Mr.
Cummin expressly disclaims beneficial ownership of these shares.
(b) Percent of Class:
CVP I: 6.48%; Consumer Associates: 6.48%; each of the General
Partners (with the exception of Mr. Cummin who may be deemed to
beneficially own 6.51%): 6.48%. The foregoing percentages are
calculated based on the 16,338,274 shares of Class A Common Stock
reported to be outstanding as of October 31, 1997 on the Issuer's
Form 10-Q for the quarter ending September 27, 1997
(c) Number of shares as to which such person has:
(i) sole power to vote or to direct the vote
Mr. Cummin: 5,000 shares. 0 shares for all other reporting
persons.
(ii) shared power to vote or to direct the vote
CVP I: 1,058,820 shares; Consumer Associates: 1,058,820 shares;
each of the General Partners: 1,058,820 shares.
(iii) sole power to dispose or to direct the disposition of
Mr. Cummin: 5,000 shares. 0 shares for all other reporting
persons.
(iv) shared power to dispose or to direct the disposition of
CVP I: 1,058,820 shares; Consumer Associates: 1,058,820 shares;
each of the General Partners: 1,058,820 shares.
Each of Consumer Associates and each of the General Partners
expressly disclaims beneficial ownership of any shares of Class
A Common Stock of Boston Beer Company, Inc. held of record by
CVP I.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
Not Applicable
Page 7 of 11 Pages
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CUSIP NO. 10055710 Page 8 of 11 Pages
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ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON
Not Applicable
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED
THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not applicable. CVP I, Consumer Associates and each of the General
Partners expressly disclaim membership in a "group" as defined in
Rule 13d-1(b)(ii)(H).
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not Applicable
ITEM 10. CERTIFICATION
Not applicable. This statement on Schedule 13G is not filed
pursuant to Rule 13d-1(b).
Page 8 of 11 Pages
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CUSIP NO. 10055710 Page 9 of 11 Pages
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SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
Date: February 11, 1998
CONSUMER VENTURE PARTNERS I, L.P.
By: Consumer Venture Associates, L.P.
By: /s/ Pearson C. Cummin III
-----------------------------
Pearson C. Cummin III
General Partner
CONSUMER VENTURE ASSOCIATES, L.P.
By: /s/ Pearson C. Cummin III
---------------------------------------
Pearson C. Cummin III
General Partner
/s/ Pearson C. Cummin III
- -------------------------------------------
Pearson C. Cummin III
*
- -------------------------------------------
Christopher P. Kirchen
*By: /s/ Pearson C. Cummin III
--------------------------------
Pearson C. Cummin III
Attorney-in-Fact
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This Schedule 13G was executed by Pearson C. Cummin III pursuant to Powers of
Attorney filed with the Securities and Exchange Commission on February 16, 1993,
in connection with a Schedule 13G for Natural Wonders, Inc., which Powers of
Attorney are incorporated herein by reference and copies of which are attached
hereto as Exhibit 2.
Page 9 of 11 Pages
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CUSIP NO. 10055710 Page 10 of 11 Pages
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EXHIBIT I
Pursuant to Rule 13d-1(f)(1) under the Securities Exchange Act of
1934, the undersigned hereby agree that only one statement containing the
information required on Schedule 13G need be filed with respect to ownership
by each of the undersigned of shares of Class A Common Stock of Boston Beer
Company, Inc.
This Agreement may be executed in any number of counterparts, each
of which shall be deemed an original.
Dated: February 11, 1998
CONSUMER VENTURE PARTNERS I, L.P.
By: Consumer Venture Associates, L.P.
By: /s/ Pearson C. Cummin III
------------------------
Pearson C. Cummin III
General Partner
CONSUMER VENTURE ASSOCIATES, L.P.
By: /s/ Pearson C. Cummin III
-----------------------------------
Pearson C. Cummin III
General Partner
/s/ Pearson C. Cummin III
- ---------------------------------------
Pearson C. Cummin III
- ---------------------------------------
Christopher P. Kirchen
*By: /s/ Pearson C. Cummin III
--------------------------
Pearson C. Cummin III
Attorney-in-Fact
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This Agreement was executed pursuant to Powers of Attorney filed with the
Securities and Exchange Commission on February 16, 1993, in connection with a
Schedule 13G for Natural Wonders, Inc., which Powers of Attorney are
incorporated herein by reference and copies of which are attached hereto as
Exhibit 2.
Page 10 of 11 Pages
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CUSIP NO. 10055710 Page 11 of 11 Pages
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EXHIBIT II
POWER OF ATTORNEY
KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below hereby constitutes and appoints Pearson C. Cummin III and
Christopher P. Kirchen, and each of them, with full power to act without the
other, his true and lawful attorney-in-fact, with full power of substitution,
to sign any and all instruments, certificates and documents that may be
necessary, desirable or appropriate to be executed on behalf of himself as an
individual or in his capacity as a general partner of any partnership,
pursuant to section 13 or 16 of the Securities Exchange Act of 1934, as
amended (the "Exchange Act"), and any and all regulations promulgated
thereunder, and to file the same, with all exhibits thereto, and any other
documents in connection therewith, with the Securities and Exchange
Commission, and with any other entity when and if such is mandated by the
Exchange Act or by the By-laws of the National Association of Securities
Dealers, Inc., granting unto said attorney-in-fact full power and authority
to do and perform each and every act and thing necessary, desirable or
appropriate, fully to all intents and purposes as he might or could do in
person, thereby ratifying and confirming all that said attorney-in-fact, or
his substitutes, may lawfully do or cause to be done by virtue hereof.
IN WITNESS WHEREOF, this Power of Attorney has been signed as of
the 10th day of February, 1993.
/s/Pearson C. Cummin III
-----------------------------------
Pearson C. Cummin III
/s/G. Clinton Merrick
-----------------------------------
G. Clinton Merrick
/s/Christopher P. Kirchen
-----------------------------------
Christopher P. Kirchen