BOSTON BEER CO INC
S-8, 1998-12-08
MALT BEVERAGES
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                                                   Registration Number 333-


                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933

                          THE BOSTON BEER COMPANY, INC.
               (Exact name of issuer as specified in its charter)

                            Massachusetts 04-3284048
          (State of Incorporation) (IRS Employer Identification Number)

         75 Arlington Street, Boston, Massachusetts 02116 (617) 482-1332
          (Address and telephone number of Principal Executive Offices)

                          THE BOSTON BEER COMPANY, INC.

                         EMPLOYEE EQUITY INCENTIVE PLAN
                            (Full title of the Plan)

                        Frederick H. Grein, Jr., Esquire
                           Hutchins, Wheeler & Dittmar
                           A Professional Corporation
                               101 Federal Street
                           Boston, Massachusetts 02110
                                 (617) 951-6600

              (Name, address and telephone number of agent service)
<PAGE>



                         CALCULATION OF REGISTRATION FEE

<TABLE>

                                                               Proposed
            Title of                                           Maximum               Proposed
           Securities                     Amount               Offering               Maximum             Amount of
              to be                       to be                 Price                Aggregate          Registration
           Registered                 Registered(1)           Per Share           Offering Price             Fee
           <S>                        <C>                     <C>                 <C>                   <C> 
Class A Common Stock,
$.01 par value                          1,000,000              $8.53125             $8,531,250            $2,371.69

- ------------------------------
</TABLE>

(1)           Also registered hereunder are such additional number of shares of
              Common Stock, presently indeterminable, as may be necessary to
              satisfy the antidilution provisions of the
              Plan to which this Registration Statement relates.

(2)           All such shares are issuable upon exercise of outstanding options
              with fixed exercise prices.  Pursuant to Rule 457(h), the
              aggregate offering price and the fee have been
              computed upon the basis of the price at which the options
              may be exercised.

(3)           None of such  shares  are  subject  to  outstanding  options.  The
              exercise  price of such options shall be determined at the time of
              the grant. Accordingly, pursuant to Rule 457(c) and (h), the price
              of  $8.53125  per share,  which is the average of the high and low
              sale prices  reported on the National  Association  of  Securities
              Dealers  Automated  Quotation  System on December 2, 1998,  is set
              forth solely for purposes of calculating the filing fee.

                                      - 2 -

<PAGE>
                                      NOTE


              This Registration  Statement is being filed solely for the purpose
of registering 1,000,000 additional shares of Class A Common Stock of The Boston
Beer Company,  Inc. issuable pursuant to The Boston Beer Company,  Inc. Employee
Equity Incentive Plan (the "Equity Incentive Plan") originally  adopted in 1995.
The  total  number  of  shares  issuable  under  the  Equity  Incentive  Plan is
2,687,500,  of which  1,687,500  shares were  previously  registered on Form S-8
(Reg. No. 333-01798). Pursuant to Instruction E to Form S-8, the contents of the
Registration  Statement  on Form S-8  (Registration  No.  333-01798)  is  herein
incorporated by reference.

Item 8.       Exhibits.

Number        Description

   4.1       The Boston Beer Company, Inc. Employee Equity Incentive Plan.
             (Filed as Exhibit 10.2 to the Registrant's Registration Statement
             on Form S-1, File No. 33-96162, and herein incorporated by
             reference.)

   4.2       First  Amendment of Equity  Incentive  Plan, as amended on February
             23, 1996, and further amended on December 19, 1997.

   5.1       Opinion of Hutchins, Wheeler & Dittmar, A Professional Corporation,
             as to legality of shares being registered.

   23.1      Consent of Hutchins,  Wheeler & Dittmar, A Professional Corporation
             (included in Exhibit 5.1).

   23.2      Consents of  Independent  Accountants  - included  in  Registration
             Statement under heading "Consent of Independent Accountants".


                                      - 3 -

<PAGE>

                                   SIGNATURES


              Pursuant to the  requirements  of the  Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in Boston, Massachusetts on December 8, 1998

                                               THE BOSTON BEER COMPANY, INC.


                              By:/s/ C. James Koch
                               Name: C. James Koch
                                               Title:    President


              Pursuant to the  requirements  of the Securities Act of 1933, this
Registration  Statement  has  been  signed  by  the  following  persons  in  the
capacities and on the dates indicated.


                                    Title                          Date


/s/ C. James Koch              President, Chief               December 8, 1998
C. James Koch                  Executive Officer,
                               Clerk and Director
                               (principal executive officer)

/s/ Alfred W. Rossow, Jr.      Executive Vice President,      December 8, 1998
Alfred W. Rossow, Jr.          Treasurer, Chief Financial
                               Officer and Director
                               (principal financial and
                               accounting officer)

/s/ Rhonda L. Kallman          Director                       December 8, 1998
Rhonda L. Kallman







                                      - 4 -

<PAGE>



/s/ Charles Joseph Koch            Director                   December 8, 1998
Charles Joseph Koch


/s/ Pearson C. Cummin, III         Director                   December 8, 1998
Pearson C. Cummin, III


/s/ James C. Kautz                 Director                   December 8, 1998
James C. Kautz


/s/ John B. Wing                   Director                   December 8, 1998
John B. Wing


/s/ Robert N. Hiatt                Director                   December 8, 1998
Robert N. Hiatt

                                      - 5 -

<PAGE>

                                  EXHIBIT INDEX


Number        Description

   4.1       The Boston Beer Company, Inc. Employee Equity Incentive Plan.
             (Filed as Exhibit 10.2 to the Registrant's Registration Statement
             on Form S-1, File No. 33-96162, and herein
             incorporated by reference.)

   4.2       First  Amendment of Equity  Incentive  Plan, as amended on February
             23, 1996, and further amended on December 19, 1997.

   5.1       Opinion of Hutchins, Wheeler & Dittmar, A Professional Corporation,
             as to legality of shares being registered.

   23.1      Consent of Hutchins,  Wheeler & Dittmar, A Professional Corporation
             (included in Exhibit 5.1).

   23.2      Consents of  Independent  Accountants  - included  in  Registration
             Statement under heading "Consent of Independent Accountants".

                                      - 6 -

<PAGE>



                    CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS


   We consent to the incorporation by reference in this  Registration  Statement
of The Boston Beer  Company,  Inc. on Form S-8 of our report dated  February 13,
1998, on our audits of the consolidated  financial statements of The Boston Beer
Company, Inc. as of December 27, 1997 and December 28, 1996, and for each of the
three years in the period ended  December 27, 1997,  which report is included in
the Form 10-K of The Boston Beer Company,  Inc. for the year ended  December 27,
1997.


                                        /s/Pricewaterhouse Coopers LLP
                                        Pricewaterhouse Coopers LLP
Boston, Massachusetts
December 7, 1998

326719-1

                                      - 7 -

<PAGE>





                                                            December 8, 1998



The Boston Beer Company, Inc.
75 Arlington Street
Boston, MA 02116

Ladies and Gentlemen:

        We are  counsel  to The  Boston  Beer  Company,  Inc.,  a  Massachusetts
Corporation  (the  "Company"),  and as such  counsel  we are  familiar  with the
corporate  proceedings  taken in  connection  with the adoption of the Company's
1995 Employee Equity Incentive Plan, (the "Plan"). We are also familiar with the
Registration  Statement  on Form  S-8 to  which a copy of this  opinion  will be
attached as an Exhibit.

        As such counsel,  we have examined the corporate records of the Company,
including  its  Articles of  Organization,  By-laws,  Minutes of Meetings of its
Board of Directors and  Stockholders  and such other documents as we have deemed
necessary as a basis for the opinions herein expressed.

        Based   upon  the   foregoing,   and   having   regard  for  such  legal
considerations as we deem relevant, we are of the opinion that:

        1.      The Company is duly  organized  and validly  existing  under the
                laws of the Commonwealth of Massachusetts.

        2.      The Company has duly reserved  2,687,500 shares of common stock,
                $.01 par value, per share, for issuance under the Plan.

        3.      The shares of common  stock  issuable  pursuant to the Plan have
                been duly  authorized  and, when issued in  accordance  with the
                terms of the Plan,  such  shares will be validly  issued,  fully
                paid and  non-assessable  shares of capital stock of the Company
                to which no personal liability will attach.


                                                     

<PAGE>


The Boston Beer Company, Inc.
December 7, 1998
Page 2



        We hereby  consent  to the  filing of this  opinion as an Exhibit to the
Registration  Statement on Form S-8 and to the reference to us under the caption
"Interests of Named Experts and Counsel" in the Registration Statement.

                                       Very truly yours,

                                       /s/Hutchins, Wheeler & Dittmar

                                       Hutchins, Wheeler & Dittmar
                                       A Professional Corporation


FHG:GAP:367120-1
Enclosures


                                      - 2 -


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