BOSTON BEER CO INC
10-Q, 1999-05-10
MALT BEVERAGES
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q
                                        

[ X  ]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d)
                   OF THE SECURITIES AND EXCHANGE ACT OF 1934
                                        
For the quarterly period ended      March 27, 1999

OR

[     ]              TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
                   OF THE SECURITIES AND EXCHANGE ACT OF 1934
                                        
              For the transition period from ..........to..........

                         Commission file number: 1-14092

                          THE BOSTON BEER COMPANY, INC.
             (Exact name of registrant as specified in its charter)

MASSACHUSETTS                                                04-3284048
(State or other jurisdiction of incorporation               (I.R.S. Employer
or organization)                                            Identification No.)

                   75 Arlington Street, Boston, Massachusetts
                    (Address of principal executive offices)
                                      02116
                                   (Zip Code)

                                 (617) 368-5000
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports),  and (2) has been subject to such filing
requirements for the past 90 days.

                              Yes    X     No
                                   ----       ---- 

Number of shares outstanding of each of the issuer's classes of common stock, as
of  May 3, 1999:

    Class A Common Stock, $.01 par value                             16,415,010
    Class B Common Stock, $.01 par value                              4,107,355
    (Title of each class)                                    (Number of shares)

                                       1
<PAGE>
 
                          THE BOSTON BEER COMPANY, INC.
                                    FORM 10-Q

                                QUARTERLY REPORT
                                 MARCH 27, 1999

                                TABLE OF CONTENTS


PART I.  FINANCIAL INFORMATION                                     PAGE
 
         Item 1.  Consolidated Financial Statements
 
                  Consolidated Balance Sheets
                  March 27, 1999 and December 26, 1998              3
 
                  Consolidated Statements of Operations for the
                  Three Months Ended March 27, 1999 and
                  March 28, 1998                                    4
 
                  Consolidated Statements of Cash Flows for the
                  Three Months Ended March 27, 1999 and
                  March 28, 1998                                    5
 
                  Notes to Consolidated Financial Statements        6-8
 
         Item 2.  Management's Discussion and Analysis of
                  Financial Condition and Results of Operations     9-13
 
PART II. OTHER INFORMATION
 
         Item 1.  Legal Proceedings                                 14
 
         Item 2.  Changes in Securities                             14
 
         Item 3.  Defaults Upon Senior Securities                   14
 
         Item 4.  Submission of Matters to a Vote of
                  Security Holders                                  14
 
         Item 5.  Other Information                                 14
 
         Item 6.  Exhibits and Reports on Form 8-K                  14-17
 
SIGNATURES                                                          18
 

                                       2
<PAGE>
 
                          THE BOSTON BEER COMPANY, INC.
                           CONSOLIDATED BALANCE SHEETS
                        (in thousands, except share data)
                                   (unaudited)


<TABLE> 
<CAPTION> 
 
                                                                        March 27,           December 26,
                                                                          1999                  1998
                                                                    ----------------      ---------------
<S>                                                               <C>                    <C> 
ASSETS
     Current Assets:
          Cash and cash equivalents                                   $        7,054       $        8,650
          Short-term investments                                              45,307               45,256
          Accounts receivable, net of the allowance for
            doubtful accounts of $1,313 and $1,309, respectively              15,138               12,062
          Inventories                                                         15,951               15,835
          Prepaid expenses                                                       657                1,125
          Deferred income taxes                                                4,511                4,511
          Other current assets                                                   839                2,037
                                                                    ----------------      ---------------
          Total current assets                                                89,457               89,476
 
          Equipment and leasehold improvements, net of                        27,493               28,165
            accumulated depreciation of $16,788 and $15,460,
            respectively
          Other assets                                                         4,974                5,048
                                                                    ----------------      ---------------
          Total assets                                                $      121,924       $      122,689
                                                                    ================      ===============
 
LIABILITIES AND STOCKHOLDERS' EQUITY
     Current Liabilities:
          Accounts payable                                            $        8,670       $       13,194
          Accrued expenses                                                    14,783               14,233
          Current  maturities of long-term debt                               10,000               10,000
                                                                    ----------------      ---------------
          Total current liabilities                                           33,453               37,427
 
 
    Long-term deferred taxes                                                   1,116                1,116
 
    Other long-term liabilities                                                1,985                2,118
 
     Stockholders' Equity:
          Class A Common Stock, $.01 par value;
            22,700,000 shares authorized; 16,415,010 and
            16,394,245 issued and outstanding as of March 27,
            1999 and December 26, 1998, respectively                             164                  164
          Class B Common Stock, $.01 par value;
            4,200,000 shares authorized; 4,107,355 issued and
            outstanding                                                           41                   41
          Additional paid-in-capital                                          56,687               56,548
          Unearned compensation                                                 (246)                (219)
          Unrealized loss on short-term investments                                -                   (1)
          Retained earnings                                                   28,724               25,495
                                                                    ----------------      --------------- 
            Total stockholders' equity                                        85,370               82,028
                                                                    ----------------      --------------- 
            Total liabilities and stockholders' equity                $      121,924       $      122,689
                                                                    ================      ===============
</TABLE>

   The accompanying notes are an integral part of the consolidated financial
                                   statements

                                       3
<PAGE>
 
                          THE BOSTON BEER COMPANY, INC.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                      (in thousands, except per share data)
                                   (unaudited)

<TABLE> 
<CAPTION> 
                                                                     Three months  ended
                                                              --------------------------------
                                                                  March 27,         March 28,
                                                                    1999              1998
                                                               -------------      ------------
<S>                                                          <C>                 <C> 
          Sales                                                $      45,532       $    51,660
          Less excise taxes                                            4,682             5,334
                                                               -------------      ------------
          Net sales                                                   40,850            46,326
          Cost of sales                                               18,077            22,506
                                                               -------------      ------------
          Gross profit                                                22,773            23,820
 
          Operating expenses:
          Advertising, promotional and selling expenses               14,768            13,540
          General and administrative expenses                          2,909             3,224
                                                               -------------      ------------
          Total operating expenses                                    17,677            16,764
                                                               -------------      ------------
          Operating income                                             5,096             7,056
                                                               -------------      ------------
 
          Other income (expense):
          Interest income                                                561               466
          Interest expense                                              (145)             (170)
          Other income (expense), net                                     24            (2,556)
                                                               -------------      ------------
          Total other income                                             440            (2,260)
                                                              --------------      ------------
 
          Income before provision for income taxes                     5,536             4,796
          Provision for income taxes                                   2,307             2,720
                                                              --------------      ------------
          Net income                                           $       3,229       $     2,076
                                                              ==============      ============
 
          Earnings per share - basic                           $        0.16       $      0.10
                                                              ==============      ============
          Earnings per share - diluted                         $        0.16       $      0.10
                                                              ==============      ============
 
          Weighted average shares - basic                             20,513            20,459
                                                              ==============      ============
          Weighted average shares - diluted                           20,574            20,551
                                                              ==============      ============
</TABLE>

   The accompanying notes are an integral part of the consolidated financial
                                   statements

                                       4
<PAGE>
 
                          THE BOSTON BEER COMPANY, INC.
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                 (in thousands)
                                   (unaudited)


<TABLE> 
<CAPTION> 
                                                                                  Three months ended
                                                                      --------------------------------------
                                                                          March 27,              March 28,
                                                                           1999                    1998
                                                                      ---------------       ----------------
<S>                                                             <C>                      <C> 
Cash flows from operating activities:
Net income                                                              $       3,229         $        2,076
Adjustments to reconcile net income to net cash
   provided by operating activities:
         Depreciation and amortization                                          1,403                  1,225
         Loss on disposal of fixed assets                                         (30)                     -
         Loss on write-down of marketable equity security                           -                  2,317
         Bad debt expense                                                           -                     58
         Stock option compensation expense                                         25                     59
   Changes in assets and liabilities:
         Accounts receivable                                                   (3,147)                (3,713)
         Inventory                                                               (116)                 1,020
         Prepaid expenses                                                         468                  2,699
         Other current assets                                                   1,284                    (38)
         Other assets                                                             (91)                    79
         Accounts payable                                                      (3,824)                (1,631)
         Accrued expenses                                                        (150)                (2,857)
                                                                      ---------------       ----------------
 
Net cash (used in) / provided by operating activities                            (949)                 1,294
                                                                      ---------------       ----------------
 
Cash flows for investing activities:
         Purchases of fixed assets                                               (712)                (2,198)
         Net (purchases)/maturities of short-term investments                     (50)                  (438)
         Proceeds received from sale of fixed assets                              100                      -
                                                                      ---------------       ---------------- 
Net cash used in investing activities                                            (662)                (2,636)
                                                                      ---------------       ---------------- 
 
Cash flows from financing activities:
         Proceeds from exercise of stock options                                    -                     37
         Proceeds from sale of shares under Investment Share plan                  15                     75
         Repurchase of shares under the Equity Plan                                 -                     (5)
         Net borrowings under line of credit                                        -                  1,517
                                                                      ---------------       ---------------- 
Net cash provided by financing activities                                          15                  1,624
                                                                      ---------------       ---------------- 
 
Net (decrease)/increase in cash and cash equivalents                           (1,596)                   282
 
Cash and cash equivalents at beginning of period                                8,650                     13
                                                                      ---------------       ----------------
 
Cash and cash equivalents at end of period                              $       7,054         $          295
                                                                      ===============       ================
 
Supplemental disclosure of cash flow information:
 
Interest paid                                                           $         150         $          193
                                                                      ===============       ================
Income taxes paid                                                       $       1,030         $           47
                                                                      ===============       ================
</TABLE>

    The accompanying notes are an integral part of the consolidated financial
                                   statements

                                       5
<PAGE>
 
                         THE BOSTON BEER COMPANY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                        
A.  BASIS OF PRESENTATION

The Boston Beer Company, Inc. (the "Company") is engaged in the business of
brewing and selling beer, ale and cider products throughout the United States
and select international markets.  The accompanying consolidated financial
position as of March 27, 1999 and the results of its consolidated operations and
consolidated cash flows for the quarter ended March 27, 1999 and March 28, 1998
have been prepared by the Company, without audit, in accordance with generally
accepted accounting principles for interim financial information and pursuant to
the rules and regulations of the Securities and Exchange Commission.
Accordingly, they do not include all of the information and footnotes required
for complete financial statements by generally accepted accounting principles
and should be read in conjunction with the audited financial statements included
in the Company's Annual Report on Form 10-K for the year ended December 26,
1998.

Management's Opinion

In the opinion of the Company's management, the Company's unaudited consolidated
financial position as of March 27, 1999 and the results of its consolidated
operations and consolidated cash flows for the interim periods ended March 27,
1999 and March 28, 1998, reflect all adjustments (consisting only of normal and
recurring adjustments) necessary to present fairly the results of the interim
periods presented. The operating results for the interim periods presented are
not necessarily indicative of the results expected for the full year.

B.  SHORT-TERM INVESTMENTS

At March 27, 1999, short-term investments consists of investments in high-
quality money market instruments, United States agency securities, United States
Treasury bills and high-grade commercial paper. The cost of short-term
investments of $45.3 million as of both March 27, 1999 and December 26, 1998,
approximates fair market value.

C.   INVENTORIES

Inventories, which consist principally of hops, brewery materials and packaging,
are stated at the lower of cost, determined on a first-in, first-out (FIFO)
basis, or market.

Inventories consist of the following (in thousands):

<TABLE>
<CAPTION>
                                                    March 27,           December 26,
                                                      1999                  1998
                                               -----------------    ------------------
 <S>                                              <C>               <C>
Raw materials, principally hops                          $14,709               $14,464
Work in process                                              675                   778
Finished goods                                               567                   593
                                               -----------------    ------------------
 
                                                         $15,951               $15,835
                                               =================    ==================
</TABLE>

D.        INCOME TAXES

The Company's effective tax rate decreased to 41.7% for the three months ended
March 27, 1999 from 56.7% for the three months ended March 28, 1998. The 1998
effective tax rate reflects a capital loss on a marketable security; the Company
does not expect to fully realize the tax benefit associated with this capital
loss.   There were no such losses recognized during 1999.

                                       6
<PAGE>
 
                         THE BOSTON BEER COMPANY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                        
E.   EARNINGS PER SHARE

The following table sets forth the computation of basic and diluted earnings per
share in accordance with Statement of Financial Accounting Standard No. 128.

<TABLE>
<CAPTION>
                                                                   For the three months ended
                                                              (in thousands, except per share data)
                                                       -------------------------------------------------
                                                            March 27, 1999             March 28, 1998
                                                       ----------------------     ----------------------
<S>                                                      <C>                        <C>
Net income                                                            $ 3,229                    $ 2,076
                                                       ----------------------     ----------------------
 
Shares used in earnings per common share - basic                       20,513                     20,459
Dilutive effect of common equivalent shares                                61                         92
                                                       ----------------------     ----------------------
Shares used in earnings per common share - diluted                     20,574                     20,551
 
Earnings per common share - basic                                     $   .16                    $   .10
                                                       ======================     ======================
Earnings per common share - diluted                                   $   .16                    $   .10
                                                       ======================     ======================
</TABLE>
                                                                                


F.    COMPREHENSIVE INCOME:

Comprehensive income calculated in accordance with Statement of Financial
Accounting Standard No. 130 is as follows:

<TABLE>
<CAPTION>
                                                                                 For the three months ended
                                                                                       (in thousands)
                                                  ----------------------------------------------------------------------------------
                                                             March 27, 1999                              March 28,  1998
                                                                                                  
                                                  ---------------------------------------    --------------------------------------
<S>                                                 <C>                 <C>                    <C>                <C>
Net income                                                                         $3,229                                    $2,076
                                                                      -------------------                       -------------------
Other comprehensive income, net of tax:
  Foreign currency translation adjustments                                              -                                        32
  Unrealized loss on security:
     Unrealized holding losses arising during                    -                                      (94)
      period
     Plus: reclassification adjustments for
      capital losses included in net income                      1                      1             2,317                   2,223
                                                  ----------------    -------------------    --------------     -------------------
  Other comprehensive income                                                            1                                     2,255
                                                                      -------------------                       -------------------
  Comprehensive income                                                             $3,230                                    $4,331
                                                                      ===================                       ===================
</TABLE>

Accumulated other comprehensive income calculated in accordance with Statement
of Financial Accounting Standard No. 130 is as follows:

<TABLE>
<CAPTION>
                                                                 For the three months ended
                                                                      (in thousands)
                                                 --------------------------------------------------------
                                                       March 27, 1999                 March 28, 1998
                                                 --------------------------      ------------------------
<S>                                           <C>                              <C> 
Beginning Balance                                $                       (1)     $                 (2,513)
Unrealized gain on forward exchange contract                              -                            32
Unrealized gain on short-term investments                                 -                           (94)
Realized loss on marketable equity security                               1                         2,317
                                                 --------------------------      ------------------------
Ending balance                                   $                        -      $                    258
                                                 ==========================      ========================
</TABLE>
                                                                                

                                       7
<PAGE>
 
                         THE BOSTON BEER COMPANY, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                        
G.   SUBSEQUENT EVENTS

As of March 31, 1999, the Company repaid the entire $10.0 million outstanding
under the existing $30.0 million line of credit ("the $30.0 million line"). The
existing credit agreement, which was originally entered into on March 21, 1997
and provides for a $15.0 million line of credit ("the $15.0 million line") and a
$30.0 million line, was amended on March 30, 1999. Per the amended agreement,
future borrowings, if any, on the $30.0 million line converts to a term loan on
March 31, 2002 and the $15.0 million line expires on March 31, 2004. The Company
must continue to pay a commitment fee of .15% per annum on the average daily
unused portion of the total $45.0 million commitment.  Additionally, the Company
is obligated to meet certain financial covenants, including the maintenance of
specified levels of tangible net worth and net income.  The Company was in
compliance with all such covenants as of March 27, 1999.

Effective April 30, 1999, the Stroh Brewery Company ("Stroh") sold a majority of
its beer brands and the Allentown Brewery to Pabst Brewing Company ("Pabst") and
certain of its brands to Miller Brewing Company ("Miller") (collectively, the
"Stroh Transactions"). The Company brews approximately 40% of its production at
Stroh's Allentown Brewery and Portland Brewery (the "Stroh Breweries"). Pabst
has agreed to assume Stroh's obligations under the existing brewing contract
between the Company and Stroh; Miller has agreed to guarantee Pabst's
performance. The Company's volume brewed at the Allentown Brewery is anticipated
to remain substantially unchanged as a result of the Stroh Transactions. The
Company anticipates that the volume currently brewed at the Portland Brewery
will be transferred to a Pabst or Miller-owned brewery during 1999. The Company
has completed, to its satisfaction, detailed inspections of the potential
breweries that are likely to assume the volume that is currently brewed at the
Portland Brewery. The Company does not anticipate any significant problems
during the transition period or thereafter, as a result of the Stroh
Transactions, and does not believe that it will have a material effect on its
results of operations, statement of financial position or statement of cash
flows during 1999.

                                       8
<PAGE>
 
Item 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
          RESULTS OF OPERATIONS
     
The following is a discussion of the financial condition and results of
operations of the Company for the three-month period ended March 27, 1999 as
compared to the three-month period ended March 28, 1998. This discussion should
be read in conjunction with the Management's Discussion and Analysis of
Financial Condition and Results of Operations, Consolidated Financial Statements
of the Company and Notes thereto included in the Form 10-K for the fiscal year
ended December 26, 1998.

RESULTS OF OPERATIONS

Three Months Ended March 27, 1999 compared to Three Months Ended March 28, 1998

For purposes of this discussion, Boston Beer's "core brands" include all
products sold under Samuel Adams(R), Oregon Original(TM) or HardCore(R)
trademarks.  "Core brands" do not include the products brewed at the Cincinnati
Brewery under contract arrangements for third parties. Volume produced under
contract arrangements is referred to below as "non-core products".  Boston
Beer's flagship brand is Samuel Adams Boston Lager(R) ("Boston Lager").

Net sales.  Net sales decreased by $5.5 million or 11.8% to $40.9 million for
the three months ended March 27, 1999 as compared to the three months ended
March 28, 1998.  The decline is primarily due to a decrease in volume.

Volume. Volume decreased by 13.8% to 268,000 barrels in the three months ended
March 27, 1999 from 311,000 barrels in the three months ended March 28, 1998.
This decrease was primarily due to a decline in sales of year-round beer styles
and a decline in the production of non-core products, partially offset by an
increase in the sales of seasonal beer styles.

Total volume for Boston Beer's core brands decreased by 10.1% to 257,000 barrels
for the quarter ended March 27, 1999 as compared to 286,000 barrels for the
quarter ended March 28, 1998. The decline in volume is a function of both
increased competition from imported beers and a more mature market that is less
inclined to sample new styles. The Company continuously evaluates the
performance of its various beer and cider brands and the rationalization of its
product line, as a whole.  The Company discontinued certain year-round beer
styles between April 1998 and  December 1998, thereby contributing to the
decline in volume.

Volume relating to non-core products declined approximately 56%, representing
approximately 31% of the total decline.  Volume relating to non-core products
was 11,000 barrels for the quarter ended March 27, 1999 as compared to 25,000
barrels for the quarter ended March 28, 1998.  Management anticipates a
continued decline in volume relating to non-core products.

Selling Price. The selling price per barrel increased by $3.06 or 2.0% to
$152.51 per barrel for the quarter ended March 27, 1999.  This is due to a
decline in sales of non-core products which have a lower selling price than core
brands. The decline of shipments of non-core products improved average net sales
per barrel by $4.84, or 3.3%. This decline was partially offset by changes in
the packaging mix of the core brands.

Significant changes in the packaging mix could have a material effect on sales
per barrel.  The Company packages its core brands in bottles and kegs.  Assuming
the same level of production, a shift in the mix from bottles to kegs would
effectively decrease revenue per barrel, as the selling price per equivalent
barrel is lower for kegs than for bottles.  The ratio of kegs to bottles
increased in core brands to 28.3% of total shipments relating to kegs in the
three months ended March 27, 1999 from 26.4% for the same period last year.

Gross Profit.  Gross profit increased to 55.7% as a percentage of net sales or
$84.97 per barrel for the quarter ended March 27, 1999, as compared to 51.4% as
a percentage of net sales or $76.59 per barrel for the quarter ended March 28,
1998.  The increase in gross profit is primarily due to a decline in cost of
sales.  Cost of sales decreased by $4.92 per barrel to 44.3% as a percentage of
net sales or $67.45 per barrel for the quarter ended March 27, 1999, as compared
to 48.6% as a percentage of net sales or $72.37 per barrel for the quarter ended
March 28, 1998.  This is primarily due to lower costs of certain raw materials,
improvements in the production process at the Cincinnati Brewery, a decline in
expenses related to excess hops inventory on-hand and purchase commitment
contracts and a decline in barrels shipped related to non-core products.

Raw material costs were lower due to new contracts with certain vendors.  The
Company enters into limited term supply agreements with certain vendors in order
to receive preferential pricing.

                                       9
<PAGE>
 
Expenses related to excess hops inventory and purchase commitment contracts
decreased to $250,000 for the quarter ended March 27, 1999 as compared to $1.0
million for the quarter ended March 28, 1998.  See "Hops Purchase Commitments"
below for further discussion.

The gross profit margin on non-core products is significantly lower than for
core brands.  Therefore, a decline in the non-core product volume increased
gross profit per equivalent barrel for the Company as a whole.  The decline in
volume relating to non-core products resulted in an increase in gross profit as
a percentage of net sales by less than 1%.

Additional factors that affect gross profit include changes in the packaging and
product mix.  The Company packages its core brands in bottles and kegs. While
gross profit as a percentage of net sales is higher for kegs than for bottles,
the per equivalent barrel gross profit is higher for bottles than for kegs.
Therefore, an increase in kegs as a percentage of volume while increasing the
overall gross profit margin as a percentage of net sales, will deliver fewer
gross profit dollars with which to run the business.  In the first quarter of
1999 keg sales as a percentage of total equivalent barrels of core brands
increased to 28.3% in the first quarter of 1999 from 26.4% in the first quarter
of 1998, thereby contributing to an increase in gross profit as a percentage of
net sales.  The gross profit per equivalent barrel increased for kegs and
bottles due primarily to decreases in cost of sales, as previously discussed.

Gross profit is not significantly affected by changes in brewing locations. The
Company attempts to minimize total costs, including freight, by shifting
production between plants.  Effective March 31, 1999, the brewing contract
between the Company and Pittsburgh Brewing Company expired.  As of May 7, 1999,
the Company had not entered into a new agreement with the Pittsburgh Brewing
Company. The Company shifted production to other contract breweries and has not
experienced a material impact on gross profit as a result of this shift in
production.  During 1999, production is expected to shift between plants as a
result of the Stroh Transactions (see discussion below under "Stroh-Pabst-Miller
Transactions"). The Company does not anticipate a material impact on gross
profit as a result of the Stroh Transactions.

Advertising, promotional and selling.  Advertising, promotional and selling
expenses increased by $1.2 million or 9.1% to $14.8 million for the three months
ended March 27, 1999 as compared to $13.5 million for the three months ended
March 28, 1998. As a percentage of net sales, advertising, promotional and
selling expenses increased to 36.2% for the three months ended March 27, 1999 as
compared to 29.2% for the same period last year, primarily due to higher point
of sale and advertising expenditures. Increased point of sale expenses is
largely due to the timing of the change in the Company's logo during 1998. The
anticipation of the logo change resulted in a significant decline in purchases
of promotional items during the three months ended March 28, 1998. Advertising
expenses increased by 33.3% as compared to the same period last year as the
Company continues to communicate its new advertising campaign which was launched
during the third quarter of 1998. During the first quarter of 1998, the Company
was in the process of developing a new campaign and as such, advertising
expenses were lower. The Company has focused primarily on radio, billboards and
trade print during the first quarter of 1999 and anticipates launching a new
television campaign during 1999.

General and administrative.  General and administrative expenses decreased by
$315,000 or 9.8% to $2.9 million for the three months ended March 27, 1999 as
compared to the same period last year.  The decrease is primarily due to
declines in salaries expense, bad debt expense and legal expense.

Interest income.  Despite declining short-term rates, interest income increased
by 20.4% to $561,000 due to an increase in average cash and short-term
investments to approximately $51.8 million during the first quarter 1999 as
compared to $35.5 million during the first quarter 1998.

Interest expense.  Interest expense decreased by 14.7% to $145,000 for the three
months ended March 27, 1999 from $170,000 for the three months ended March 28,
1998. The decline is due to lower interest rates and lower average outstanding
balances on the Company's $15.0 million line of credit. There were no amounts
outstanding on this revolving line of credit during the three months ended March
27, 1999.

Other income (expense), net.  Other income (expense), net increased by $2.6
million to income of $24,000 for the three months ended March 27, 1999 from an
expense of $2.6 million for same period last year. The significant expense
recognized in the prior year was primarily due to the write-down of a marketable
security of $2.3 million. This security was sold during the second quarter of
1998 at a loss of $1.4 million.

                                       10
<PAGE>
 
Provision for income taxes.  The effective income tax rate decreased to 41.7%
for the three months ended March 27, 1999 from 56.7% for the three months ended
March 28, 1998. The 1998 effective tax rate reflects a capital loss on a
marketable security; the Company does not expect to fully realize the tax
benefit associated with this capital loss. There were no such losses recognized
during 1999.

LIQUIDITY AND CAPITAL RESOURCES

The Company's financial condition continued to be strong during the first
quarter of 1999.   Cash and short-term investments decreased to $52.4 million as
of March 27, 1999 from $53.9 million as of December 26, 1998.

The Company used $949,000 in operating activities during the three months ended
March 27, 1999 as compared to net cash provided by operating activities of $1.3
million for the three months ended March 28, 1998. Cash used for operating
activities during the three months ended March 27, 1999 represents adjusted net
income of $4.6 million (adjusted primarily for depreciation and amortization of
$1.4 million), offset by an increase in current net assets of $5.6 million. The
change in current net assets is primarily due to an increase in accounts
receivable coupled with a decline in accounts payable. This compares with
adjusted net income of $5.7 million for the same period last year (adjusted
primarily for a loss on the write-down of a marketable equity security of $2.3
million and depreciation and amortization of $1.2 million), partially offset by
an increase in current net assets of $4.4 million. The effect of the change in
current net assets as compared to the current period is primarily a result of
the decline in inventory experienced during the prior period versus the slight
build in inventory experienced during the three months ended March 27, 1999.

Net cash used in investing activities decreased to $662,000 for the three months
ended March 27, 1999 as compared to $2.6 million for the three months ended
March 28, 1998. Cash used for capital expenditures declined to $712,000 during
the three months ended March 27, 1999 as compared to $2.2 million during the
three months ended March 28, 1998. The 1998 expenditures related primarily to
production line modifications. The Company invested $50,000 of net positive cash
flow in government securities during the three months ended March 27, 1999 as
compared to $438,000 during the same period last year.  The Company has
historically  invested its excess cash in money market funds, short-term
treasury and agency bills, and more recently, high-grade commercial paper.

Net cash provided by financing activities was $15,000 for the three months ended
March 27, 1999 as compared to $1.6 million during the three months ended March
28, 1998. The Company had no borrowings under the Company's then existing $15.0
million line of credit during the current period as compared to net borrowings
of $1.5 million during the prior period. Subsequent to the current quarter end,
the $10.0 million balance which was outstanding under the existing $30.0 million
line of credit expired and was fully repaid by the Company.  As of May 7, 1999,
the Company has no outstanding loans or borrowings under its existing lines of
credit.

Effective October 15, 1998, the Board authorized management to implement a stock
repurchase, subject to an aggregate expenditure limitation of $10.0 million.
There were no stock repurchases under this program as of March 27, 1999.

With working capital of $56.0 million as of March 27, 1999, resources should be
sufficient to meet the Company's short-term and long-term operating, capital and
debt service requirements.

THE POTENTIAL IMPACT OF KNOWN FACTS, COMMITMENTS, EVENTS AND UNCERTAINTIES

Year 2000

As has been widely publicized, many computer systems and microprocessors are not
programmed to accommodate dates beyond the year 1999. The Company's exposure to
this year 2000 ("Y2K") problem comes not only from its own internal computer
systems and microprocessors, but also from the systems and microprocessors of
its key vendors, including by way of illustration its contract breweries, raw
material suppliers, utility companies, payroll services and banks, and its
distributors and other customers. A failure of any of these internal or external
systems could adversely affect the Company's ability to brew, package, sell,
ship and bill for products and to collect on invoices and account for
collections. In effect, any significant computer failure could have a material
adverse effect on the Company's operations.

                                       11
<PAGE>
 
The Company currently believes that all of its internal systems are Y2K
compliant as of March 27, 1999, with the exception of the depletions tracking
system which is expected to be compliant by the end of the second quarter of
1999. This belief is based on its own internal evaluations and testing and on
assurances from its systems vendors. Current estimates are that the total cost
to achieve internal year 2000 compliance, other than at the Cincinnati Brewery,
is estimated not to exceed $90,000, exclusive of amounts to be expended on
contingency plans. Approximately $12,000 of this amount has been spent through
March 27, 1999. This $90,000 anticipated upgrade cost is in addition to other
planned information technology ("IT") projects. While the intensive effort
expected to achieve Y2K compliance has caused and may continue to cause delays
in other IT projects, the Company does not expect that any of these delays will
have a significant effect on the Company's business or that any of the Company's
other IT projects will be canceled or postponed to pay for the Y2K upgrades.
Preliminary estimates of the cost to bring all systems into Y2K compliance at
the Cincinnati Brewery do not exceed $25,000. None of this amount has been spent
through March 27, 1999. The Company continues to evaluate and test all
Cincinnati Brewery equipment. Process controls at the Cincinnati Brewery are
integral to the brewery's operations. A failure of any of these controls could
adversely affect the Company's ability to continue brewing operations; however,
because many of the brewing processes can be controlled manually, the actual
risk that the Company will be unable to brew is low.

The Company relies extensively on its suppliers and contract breweries. Because
their systems are not directly under the Company's control, the Company is at
risk that all required external Y2K compliance efforts will not be completed on
time and significant business disruptions will result. The Company has formed a
committee to assure that all vendor and other relationship Y2K issues are
analyzed and addressed. Under the direction of this committee, the Company
compiled a list of all of its vendors and, as to each vendor, assessed the
impact that a Y2K failure would likely have on the Company's business and
operations. The Company then sent a Y2K questionnaire to each vendor believed to
present a possible critical risk, in order to ascertain the Y2K compliance
status of each. The Company is currently in the process of compiling and
analyzing the information submitted by these vendors. To date, questionnaires
have been sent to 37 critical vendors. All critical vendors have responded and
all have asserted that they are addressing the Y2K problem or are already in
compliance. The Company intends to continue to identify potential critical
vendors and to monitor the progress toward compliance of those not yet
compliant.  The Company has also issued questionnaires to non-critical vendors
and is conducting the same analysis with them.

In addition to obtaining and assessing information concerning vendor Y2K status,
the Company is requiring all new vendors and all existing vendors entering into
new contracts with the Company to warrant Y2K compliance. Management understands
the potentially serious consequences of a system failure and also understands
that not all vendors may be Y2K compliant prior to January 1, 2000. For this
reason, the Company is developing contingency plans for all critical services
and supplies. As part of this contingency planning, the Company is assessing the
cost of vendor shutdown, understanding that, because of the complex nature of
the Company's supply chain and the lack of clarity as to the effect of multiple
vendor failure, any assessment process is imprecise.

In the unlikely event that the Company is unable to produce or ship any product
(the "Worst Case Scenario"), the Company estimates its financial exposure to be
in the range of $3.5 million per week of lost net revenue, over the short term.
Using forward planning ratios, this lost revenue translates into lost variable
gross profit, in the absence of mitigating cost cutting, of $1.9 million per
week. A production disruption for an extended period is likely to affect the
availability of the Company's products to consumers, leading to a decline in
brand equity, the financial consequences of which are not susceptible to
estimation. The Company does not expect to encounter the Worst Case Scenario.
The financial consequences of a less significant disruption are difficult to
predict, as they will depend on the exact circumstances and duration of the
disruption.

It is possible that the conclusions reached by the Company from its analysis to
date will change, and as such the cost estimates and target completion dates
outlined above may change. The Company will continue to explore contingency
plans, so as to be in a position to mitigate the consequences of any disruption
resulting from the Y2K issue.

Stroh-Pabst-Miller Transactions

Effective April 30, 1999, Stroh sold a majority of its beer brands and the
Allentown Brewery to Pabst and certain of its brands to Miller. The Company
brews approximately 40% of its production at the Stroh Breweries. Pabst has
agreed to assume Stroh's obligations under the existing brewing contract between
the Company and Stroh; Miller has agreed to guarantee Pabst's performance. The
Company's volume brewed at the Allentown Brewery is anticipated to remain
substantially unchanged as a result of the Stroh Transactions. The Company
anticipates that the volume currently brewed at the Portland Brewery will be
transferred to a Pabst or Miller-owned brewery during 1999. The Company has
completed, to its satisfaction, detailed inspections of the potential breweries
that are likely to assume the volume that is currently brewed at the Portland
Brewery. The

                                       12
<PAGE>
 
Company does not anticipate any significant problems during the transition
period or thereafter, as a result of the Stroh Transactions, and does not
believe that it will have a material effect on its results of operations,
statement of financial position or statement of cash flows during 1999.

Hops Purchase Commitments

The Company enters into purchase commitments for hops based on forecasted future
requirements, among other factors. As a result of declining sales growth in
recent years existing hops inventory and purchase commitments may exceed
projected future needs.  During the first quarter of 1998 the Company recorded a
provision of $1.0 million to reserve for excess purchase commitments. The
Company re-evaluated its hops inventory levels and existing purchase commitments
to assess the reserve required for excess amounts as of March 27, 1999. During
the three months ended March 27, 1999 the Company canceled certain hops purchase
commitments in efforts to manage inventory levels. The Company recorded a
$250,000 charge associated with the excess inventory on-hand and  purchase
commitment contracts during the three months ended March 27, 1999.

The computation of the excess purchase commitment reserve requires management to
make certain assumptions regarding future sales growth, product mix,
cancellation costs and supply, among others.  Actual results may materially
differ from management's estimates.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Since December 26, 1998, there have been no significant changes in the Company's
exposures to interest rate or foreign currency rate fluctuations. The Company
currently does not enter into derivatives or other market risk sensitive
instruments for the purpose of hedging or for trading purposes.

FORWARD-LOOKING STATEMENTS

In this Form 10-Q and in other documents incorporated herein, as well as in oral
statements made by the Company, statements that are prefaced with the words
"may," "will," "expect," "anticipate," "continue," "estimate," "project,"
"intend," "designed" and similar expressions, are intended to identify forward-
looking statements regarding events, conditions, and financial trends that may
affect the Company's future plans of operations, business strategy, results of
operations and financial position. These statements are based on the Company's
current expectations and estimates as to prospective events and circumstances
about which the Company can give no firm assurance. Further, any forward-looking
statement speaks only as of the date on which such statement is made, and the
Company undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date factor that may emerge, forward-
looking statements should not be relied upon as a prediction of actual future
financial condition or results. These forward-looking statements, like any
forward-looking statements, involve risks and uncertainties that could cause
actual results to differ materially from those projected or unanticipated. Such
risks and uncertainties include the factors set forth below in addition to the
other information set forth in this Form 10-Q.

                                       13
<PAGE>
 
PART II.       OTHER INFORMATION

   Item 1.     LEGAL PROCEEDINGS

               The Company is a party to certain claims and litigation in the
               ordinary course of business. The Company does not believe any of
               these proceedings will result, individually or in the aggregate,
               in a material adverse effect upon its financial condition or
               results of operations.

   Item 2.     CHANGES IN SECURITIES

               Not Applicable

   Item 3.     DEFAULTS UPON SENIOR SECURITIES

               Not Applicable

   Item 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
               Not Applicable

   Item 5.     OTHER INFORMATION

               Not Applicable

   Item 6.     EXHIBITS AND REPORTS ON FORM 8-K

   (a)    Exhibits

                                 Exhibit Index

      Exhibit No.              Title
      -----------              -----

           3.1     Amended and Restated By-Laws of the Company, dated June 2,
                   1998 (incorporated by reference to Exhibit 3.5 to the
                   Company's Form 10-Q filed on August 10, 1998).

           3.2     Restated Articles of Organization of the Company, dated July
                   21, 1998 (incorporated by reference to Exhibit 3.6 to the
                   Company's Form 10-Q filed on August 10, 1998).
 
           4.1     Form of Class A Common Stock Certificate (incorporated by
                   reference to Exhibit 4.1 to the Company's Registration
                   Statement No. 33-96164).
 
           10.1    Revolving Credit Agreement between Fleet Bank of
                   Massachusetts, N.A. and Boston Beer Company Limited
                   Partnership (the "Partnership"), dated as of May 2, 1995
                   (incorporated by reference to Exhibit 10.1 to the Company's
                   Registration Statement No. 33-96162).

           10.2    Loan Security and Trust Agreement, dated October 1, 1987,
                   among Massachusetts Industrial Finance Agency, the
                   Partnership and The First National Bank of Boston, as
                   Trustee, as amended (incorporated by reference to Exhibit
                   10.2 to the Company's Registration Statement No. 33-96164).

           10.3    Deferred Compensation Agreement between the Partnership and
                   Alfred W. Rossow, Jr., effective December 1, 1992
                   (incorporated by reference to Exhibit 10.3 to the Company's
                   Registration Statement No. 33-96162).

                                       14
<PAGE>
 
           Exhibit No.               Title
           -----------               -----

           10.4      The Boston Beer Company, Inc. Employee Equity Incentive
                     Plan, as adopted effective November 20, 1995 and amended
                     effective February 23, 1996 (incorporated by reference to
                     Exhibit 4.1 to the Company's Registration Statement No. 
                     333-1798).

           10.5      Form of Employment Agreement between the Partnership and
                     employees (incorporated by reference to Exhibit 10.5 to the
                     Company's Registration Statement No. 33-96162).

           10.6      Services Agreement between The Boston Beer Company, Inc.
                     and Chemical Mellon Shareholder Services, dated as of
                     October 27, 1995 (incorporated by reference to the
                     Company's Form 10-K, filed on April 1, 1996).

           10.7      Form of Indemnification Agreement between the Partnership
                     and certain employees and Advisory Committee members
                     (incorporated by reference to Exhibit 10.7 to the Company's
                     Registration Statement No. 33-96162).
 
           10.8      Stockholder Rights Agreement, dated as of December, 1995,
                     among The Boston Beer Company, Inc. and the initial
                     Stockholders (incorporated by reference to the Company's
                     Form 10-K, filed on April 1, 1996).
                                
           +10.10    Agreement between Boston Brewing Company, Inc. and The
                     Stroh Brewery Company, dated as of January 31, 1994
                     (incorporated by reference to Exhibit 10.9 to the Company's
                     Registration Statement No. 33-96164).

           +10.11    Agreement between Boston Brewing Company, Inc. and the
                     Genesee Brewing Company, dated as of July 25, 1995
                     (incorporated by reference to Exhibit 10.10 to the
                     Company's Registration Statement No. 33-96164).

           +10.12    Amended and Restated Agreement between Pittsburgh Brewing
                     Company and Boston Brewing Company, Inc. dated as of
                     February 28, 1989 (incorporated by reference to Exhibit
                     10.11 to the Company's Registration Statement No. 33-
                     96164).

           10.13     Amendment to Amended and Restated Agreement between
                     Pittsburgh Brewing Company, Boston Brewing Company, Inc.,
                     and G. Heileman Brewing Company, Inc., dated December 13,
                     1989 (incorporated by reference to Exhibit 10.12 to the
                     Company's Registration Statement No. 33-96162).

           +10.14    Second Amendment to Amended and Restated Agreement between
                     Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                     dated as of August 3, 1992 (incorporated by reference to
                     Exhibit 10.13 to the Company's Registration Statement No.
                     33-96164).

           +10.15    Third Amendment to Amended and Restated Agreement between
                     Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                     dated December 1,1994 (incorporated by reference to Exhibit
                     10.14 to the Company's Registration Statement No. 33-
                     96164).

           10.16     Fourth Amendment to Amended and Restated Agreement between
                     Pittsburgh Brewing Company and Boston Brewing Company, Inc.
                     dated as of April 7,1995 (incorporated by reference to
                     Exhibit 10.15 to the Company's Registration Statement No.
                     33-96162).

           +10.17    Letter Agreement between Boston Beer Company Limited
                     Partnership and Joseph E. Seagram & Sons, Inc.
                     (incorporated by reference to Exhibit 10.16 to the
                     Company's Registration Statement No. 33-96162).

                                       15
<PAGE>
 
           Exhibit No.          Title
           -----------          -----

           10.18     Services Agreement and Fee Schedule of Mellon Bank, N.A.
                     Escrow Agent Services for The Boston Beer Company, Inc.
                     dated as of October 27, 1995 (incorporated by reference to
                     Exhibit 10.17 to the Company's Registration Statement No.
                     33-96164).

           10.19     Amendment to Revolving Credit Agreement between Fleet Bank
                     of Massachusetts, N.A. and the Partnership (incorporated by
                     reference to Exhibit 10.18 to the Company's Registration
                     Statement No. 33-96164).
 
           10.20     1996 Stock Option Plan for Non-Employee Directors
                     (incorporated by reference to the Company's Form 10-K,
                     filed on March 27, 1998).

           +10.21    Production Agreement between The Stroh Brewery Company and
                     Boston Beer Company Limited Partnership, dated January 14,
                     1997 (incorporated by reference to the Company's Form 10-K,
                     filed on March 27, 1998).

           +10.22    Letter Agreement between The Stroh Brewery Company and
                     Boston Beer Company Limited Partnership, dated January 14,
                     1997 (incorporated by reference to the Company's Form 10-K,
                     filed on March 27, 1998).

           +10.23    Agreement between Boston Beer Company Limited Partnership
                     and The Schoenling Brewing Company, dated May 22, 1996
                     (incorporated by reference to the Company's Form 10-K,
                     filed on March 27, 1998).
 
           10.24     Revolving Credit Agreement between Fleet Bank of
                     Massachusetts, N.A. and The Boston Beer Company, Inc.,
                     dated as of March 21, 1997 (incorporated by reference to
                     the Company's Form 10-Q, filed on May 12, 1997).

           +10.25    Amended and Restated Agreement between Boston Brewing
                     Company, Inc. and the Genesee Brewing Company, Inc. dated
                     April 30, 1997 (incorporated by reference to the Company's
                     Form 10-Q, filed on August 11, 1997).

           +10.26    Fifth Amendment, dated December 31, 1997, to Amended and
                     Restated Agreement between Pittsburgh Brewing Company and
                     Boston Brewing Company, Inc. (incorporated by reference to
                     the Company's Form 10-K, filed on March 27, 1998).

           10.27     Extension letters, dated August 19, 1997, November 19,
                     1997, December 19, 1997, January 22, 1998, February 25,
                     1998 and March 11, 1998 between The Stroh Brewery Company
                     and Boston Brewing Company, Inc. (incorporated by reference
                     to the Company's Form 10-K, filed on March 27, 1998).
 
           +10.28    Employee Equity Incentive Plan, as amended and effective on
                     December 19, 1997 (incorporated by reference to the
                     Company's Form 10-K, filed on March 27, 1998) .

           +10.29    1996 Stock Option Plan for Non-Employee Directors, as
                     amended and effective on December 19, 1997 (incorporated by
                     reference to the Company's Form 10-K, filed March 27,
                     1998).

           +10.30    Glass Supply Agreement between The Boston Beer Company and
                     Owens' Brockway Glass Container Inc., dated April 30, 1998
                     (incorporated by reference to the Company's Form 10-Q,
                     filed on August 10, 1998).

           10.31     Extension letters, dated April 13, 1998, April 27, 1998,
                     June 11, 1998, June 25, 1998 and July 20, 1998 between The
                     Stroh Brewery Company and Boston Brewing Company, Inc.
                     (incorporated by reference to the Company's Form 10-Q,
                     filed on August 10, 1998).
 

                                       16
<PAGE>
 
           Exhibit No.            Title
           -----------            -----

           10.32     Extension letters, dated July 31, 1998, August 28, 1998,
                     September 28, 1998, October 13, 1998, October 20, 1998 and
                     October 23, 1998 between The Stroh Brewery Company and
                     Boston Brewing Company, Inc. (incorporated by reference to
                     the Company's Form 10-Q, filed on November 4, 1998).
 
           +10.33    Amended and Restated Production Agreement between The Stroh
                     Brewery Company and Boston Beer Company Limited
                     Partnership, dated November 1, 1998 (incorporated by
                     reference to the Company's Form 10-K, filed on March 25,
                     1999).

           10.34     Agreement between Boston Beer Company Limited Partnership,
                     Pabst Brewing Company and Miller Brewing Company, dated
                     February 5, 1999 (incorporated by reference to the
                     Company's Form 10-K, filed on March 25, 1999).

           *10.35    Amendment to Revolving Credit Agreement between Fleet Bank
                     of Massachusetts, N.A. and The Boston Beer Company, Inc.,
                     dated March 30, 1999.

           *+10.36   Agreement between Boston Beer Company Limited Partnership
                     and Landstar Logistics and Transportation, dated January 9,
                     1999.

           *11.1     The information required by exhibit 11 has been included in
                     Note E of the notes to the consolidated financial
                     statements.

           21.1      List of subsidiaries of The Boston Beer Company, Inc.
                     (incorporated by reference to the Company's Form 10-K,
                     filed on March 28, 1997).

           *27.1     Financial Data Schedule (electronic filing only).


          *  Filed with this report.

          +  Portions of this Exhibit have been omitted pursuant to an
             application for an order declaring confidential treatment filed
             with the Securities and Exchange Commission.
 
  (b)          Reports on Form 8-K.

          The Company filed no reports on Form 8-K with the Securities and
          Exchange Commission during the quarter ended March 27, 1999.

                                       17
<PAGE>
 
SIGNATURES


          Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this Form 10-Q to be signed on its behalf by the
undersigned thereunto duly authorized.



                         THE BOSTON BEER COMPANY, INC.
                                  (Registrant)



Date:  May 10, 1999                  By:  /s/ C. James Koch
                                        -------------------------------------
                                        C. James Koch
                                        President and Chief Executive Officer,
                                        (principal executive officer)



Date:  May 10, 1999                  By: /s/ Alfred W. Rossow, Jr.
                                         ------------------------------------
                                          Alfred W. Rossow, Jr.
                                          Chief Financial Officer (principal
                                          financial officer)
 



Date:  May 10, 1999                  By: /s/ Richard P. Lindsay
                                         ------------------------------------
                                         Richard P. Lindsay
                                         Vice President - Finance (principal
                                         accounting officer)
 

                                       18

<PAGE>
 
Exhibit 10.35
- -------------

                         AMENDMENT TO  CREDIT AGREEMENT
                         ------------------------------


     THIS AMENDMENT is made as of March 30, 1999 by and among BOSTON BEER
COMPANY LIMITED PARTNERSHIP (the "Partnership") and THE BOSTON BEER COMPANY,
                                  -----------                               
INC. (the "Corporation") (collectively, the "Borrowers", and individually, a
           -----------                       ---------                      
"Borrower")'; and FLEET NATIONAL BANK (the "Bank").
- ---------                                   ----   

                                    RECITALS
                                    --------

     A.   The Bank and the Borrowers are parties to a Credit Agreement dated as
of March 21, 1997, as modified by a letter agreement dated July 11, 1997 (as
modified, the "Loan Agreement").  Capitalized terms used herein without
               --------------                                          
definition have the meanings assigned to them in the Loan Agreement.

    B.    The Borrowers have requested that, among other things, the Bank (i)
extend the Expiration Date, the Conversion Date and the Maturity Date and (ii)
reduce the interest rates applicable to the Loans.

     C.   Subject to certain terms and conditions, the Bank is willing to agree
to the same, as hereinafter set forth.

     NOW THEREFORE, for good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, the parties hereto agree as
follows:

I.   Amendments to Loan Agreement.
     ---------------------------- 

     A.   Extension of Dates in Section 1.1.  The "Expiration Date" as defined
          ---------------------------------                                   
in Section 1.1(a) is hereby extended to mean March 31, 2004.  The "Conversion
Date" as defined in Section 1.1(b) is hereby extended to mean March 31, 2002.
The date on which quarterly installments of Term Loan Principal repayments shall
commence under Section 1.1(c) is hereby extended to mean June 30, 2002 and
"Maturity Date" as defined in Section 1.1(c) is hereby extended to mean March
31, 2007.

     B.   Interest Rates.  Section 1.3(a) is hereby deleted in its entirety and
          --------------                                                       
replace with the following:

     "(a) Subject to this Agreement, the Borrowers may elect an interest rate
          for each Revolving Loans A and Revolving Loans B based on either (i)
          the Alternative Prime Rate or (ii) the applicable Libor Rate (as
          defined on Schedule B hereto) plus .45%.  Subject to the terms and
                     ----------                                             
          conditions of this Agreement, the Borrowers may elect an interest rate
          for the Term Loan based on either (i) the Alternative Prime Rate or
          (ii) the applicable Libor Rate plus .70%.  Each Prime Rate Loan shall
          bear interest on the outstanding principal amount thereof at a rate
          per annum equal to the Prime Rate (which rate shall change
          contemporaneously with any change in the Prime Rate), payable on the
          last day of each fiscal quarter, commencing on March 31, 1999, and
          when such Prime Rate Loan is due (whether at maturity, by reason of
          acceleration or otherwise).  Libor Loans shall bear interest, and
          otherwise be governed, in accordance with Schedule B (the "Libor
                                                    ----------       -----
          Terms")."

     C.   Use of Proceeds.  Section 1.10 is hereby amended to permit proceeds of
          ---------------                                                       
up to $10,000,000 in the aggregate to be used for Permitted Acquisitions.

     D.   Net Worth Covenant.  Section 5.1(a) is hereby deleted in its entirety
          ------------------                                                   
and replaced with the following:

     "(a) Maintain at all times during the period from March 31, 1999 through
          June 29, 1999 a Tangible Net Worth of the Corporation of not less than
          $70,000,000, plus 50% of the positive Net Income (with no reduction
          for losses) for the fiscal quarter ended March 31, 1999; and,
          thereafter maintain Tangible Net Worth of the Corporation at all times
          during each fiscal quarter of at least (i) the minimum amount of
          Tangible Net Worth required hereunder as of the last day of the
          immediately 
<PAGE>
 
          preceding fiscal quarter, plus (ii) 50% of the positive Net Income
          (with no reduction for losses) for such immediately preceding fiscal
          quarter, plus (iii) 100% of Net Equity Proceeds received by the
          Corporation during such fiscal quarter."

     E.   Profitability.  Section 5.1(d) is hereby deleted in its entirety and
          -------------                                                       
replaced with the following:

     "(d) As to the Corporation, (i) for any trailing four consecutive fiscal
          quarter-period earn Net Income of at least $1.00 and (ii) not have two
          consecutive fiscal quarters in which Net Income for each such fiscal
          quarter is less than $0."

     F.   Indebtedness.  Section 6.1(b) is deleted in its entirety and replaced
          ------------                                                         
with the following:

     "(b) Indebtedness represented by amortization of the signing payment
          received by the Corporation under its 1998 glass bottle contract;"

     G.   New Provisions.  The following provision is added to the Loan
          --------------                                               
Agreement as Section 8.13.

     "8.13 Miscellaneous
           -------------

     (a)  The Bank may assign its rights and interests under this Agreement, the
          Notes and the other Loan Documents and delegate its obligations
          hereunder and thereunder, in whole or in part; provided that in
          connection with any such assignment, the assignee shall assume such
          rights, interests and obligations in writing. The Bank may at any time
          pledge all or any portion of its rights under any Loan Document
          (including any portion of the Notes) to any of the 12 Federal Reserve
          Banks organized under Section 4 of the Federal Reserve Act, 12 U.S.C.
          Section 341. No such pledge or the enforcement thereof shall release
          the Bank from its obligations under any of the Loan Documents. The
          Bank shall have the unrestricted right at any time and from time to
          time, and without the consent of or notice to the Borrowers to grant
          to one or more banks or other financial institutions (each, a
          "Participant") participating interests in the Bank's obligation to
          ------------                                                      
          lend hereunder and/or any or all of the Obligations.  In the event of
          any such grant by the Bank of a participating interest to a
          Participant, whether or not upon notice to the Borrowers, the Bank
          shall remain responsible for the performance of its obligations
          hereunder and the Borrowers shall continue to deal solely and directly
          with the Bank in connection with its rights and obligations hereunder.
          Each of the Borrowers authorizes the Bank to disclose to any
          participant or assignee any prospective participant or assignee any
          and all information in the Bank's possession concerning the Borrowers
          which has been delivered to the Bank by or on behalf of the Borrowers
          pursuant to this Agreement or which has been delivered to the Bank by
          or on behalf of the Borrowers in connection with the Bank's credit
          evaluation prior to becoming a party to this Agreement.

     (b)  Upon receipt of an appropriate and reasonably acceptable affidavit of
          an officer of the Bank as to the loss, theft, destruction or
          mutilation of the any Note or of any other Loan Document which is not
          of public record and, in the case of any such mutilation, upon
          surrender and cancellation of such Note or other Loan Document, the
          Borrowers will issue, in lieu thereof, a replacement Note or other
          Loan Document in the same principal amount and in any event of like
          tenor.

     (c)  All agreements between any one or more of the Borrowers (on the one
          hand) and the Bank (on the other hand) are hereby expressly limited so
          that in no contingency or event whatsoever, whether by reason of
          acceleration of maturity of the Notes or otherwise, shall the amount
          paid or agreed to be paid to the Bank for the use or the forbearance
          of the Obligations represented by the Notes exceed the maximum
          permissible under applicable law.  In this regard, it is expressly
          agreed that it is the intent of the Borrowers and the Bank, in the
          execution, delivery and acceptance of the Notes, to contract in strict
          compliance with the laws of the Commonwealth of Massachusetts.  If,
          under any circumstances whatsoever, performance or fulfillment of any
          provision of the Notes or any of the other Loan Documents at the time
          such provision is to be performed or fulfilled shall involve exceeding
          the limit of validity prescribed by applicable law, then the
          obligation so to be performed or fulfilled shall be reduced
          automatically to the limits of such validity, and if under any
<PAGE>
 
          circumstances whatsoever the Bank should ever receive as interest an
          amount which would exceed the highest lawful rate, such amount which
          would be excessive interest shall be applied to the reduction of the
          principal balance evidenced by the Notes and not to the payment of
          interest.  The provisions of this Section 8.13(c) shall control every
          other provision of this Agreement and of the Notes."

     H.   Amended Definitions.  The definitions of "Permitted Acquisition" and
          -------------------                                                 
"Prime Rate" in Schedule A are amended to read in their entirety as follows:

          Permitted Acquisitions:  any acquisition of stock or assets by the
          ----------------------                                            
          Corporation which has met the following conditions:  (a) the aggregate
          amount of proceeds of the Loans used in all such acquisitions since
          the date of this Agreement shall not exceed $10,000,000, (b) the
          aggregate amount paid in cash or cash equivalents by the Borrowers and
          their Subsidiaries in connection with all such acquisitions since the
          date of this Agreement (whether or not proceeds of the Loans) shall
          not exceed $20,000,000, (c) after giving effect to such acquisition,
          on a pro forma basis as of the most recently ended fiscal quarter, the
               --- -----                                                        
          Borrowers shall be in full compliance with all of its obligations set
          forth in Section 5 of this Agreement, (d) if such acquisition is a
          stock acquisition and the acquired company or companies is not being
          merged into the Corporation simultaneously and is or becomes a
          Material Subsidiary, such acquired company or companies shall prior to
          or upon becoming a Material Subsidiary execute an unlimited guaranty
          in form satisfactory to the Bank, guaranteeing all existing and future
          obligation of the Borrowers to the Bank, (e)  prior notice of such
          acquisition shall have been delivered to the Bank, describing the
          terms of such acquisition, including the purchase price thereof, and
          whether the acquired company or companies are or are intended to
          become Material Subsidiaries, and (f) no Default shall exist hereunder
          or result from such acquisition.  The Bank acknowledges that the
          Schoenling Brewery acquisition which closed in March, 1997 (and the
          subsequent real property acquisition relating thereto) are Permitted
          Acquisitions not included in the $10,000,000 and $20,000,000
          thresholds set forth above.

          "Prime Rate:  The variable per annum rate of interest so designated
           ----------                                                        
          from time to time by the Bank as its prime rate.  The Prime Rate is a
          reference rate and does not necessarily represent the lowest or best
          rate being charged to any customer."

     I.   New Definition:  "Net Equity Proceeds."  The definition of the term
          -------------------------------------                              
"Net Equity Proceeds" is hereby added to Schedule A in the proper alphabetical
order:

          "Net Equity Proceeds":  The cash proceeds (net of reasonable out-of-
           -------------------                                               
          pocket fees and expenses) received by the Corporation or any of its
          Subsidiaries in connection with any issuance by the Corporation or any
          its Subsidiaries after March 31, 1999 of any shares of its capital
          stock, other equity interests or options, warrants or other purchase
          rights to acquire such capital stock or other equity interests to, or
          receipt of a capital contribution from, any Person (other than an
          officer, employee or director of the Borrower or any its Subsidiaries
          or the Borrower with respect to capital contributions to such
          Subsidiaries)."

     J.   Libor Terms.  The following changes are made to Schedule B regarding
          -----------                                     ----------          
Libor Terms:

     (a)  The definition of "Libor Base Rate" and "Adjusted Libor Rate are
          hereby deleted in their entirety.

     (b)  All references in the Loan Agreement to "Libor Base Rate" or "Adjusted
          Libor Rate" shall hereafter mean and be a reference to the "Libor
          Rate".

     (c)  The following definition of "Libor Rate" is added to Schedule B:

          Libor  Rate:  With respect to each Interest Period for a Libor Loan,
          -----------                                                         
          that rate per annum (rounded upward, if necessary, to the nearest
          1/32nd of one percent) which represents the offered rate for deposits
          in U.S. Dollars, for a period of time comparable to such Interest
          Period, which appears on the Telerate page 3750 as of 11:00 a.m.
          (London time) on that day that is two London Banking 
<PAGE>
 
          Days preceding the first day of such Interest Period; provided,
          however, that if the rate described above does not appear on the
          Telerate System on any applicable interest determination date, the
          Libor Rate for such Interest Period shall be the rate (rounded upwards
          as described above, if necessary) for deposits in dollars for a period
          substantially equal to such Interest Period shown on the Reuters Page
          "LIBO" (or such other page as may replace the LIBO Page on that
          service for the purpose of displaying such rates), as of 11:00 a.m.
          (London Time), on that day that is two London Banking Days prior to
          the beginning of such Interest Period. "London Banking Day" shall mean
                                                  ------------------
          any date on which commercial banks are open for business in London. If
          both the Telerate and Reuters systems are unavailable, then the Libor
          Rate for any Interest Period will be determined on the basis of the
          offered rates for deposits in U.S. Dollars for a period of time
          comparable to such Interest Period which are offered by four major
          banks in the London interbank market at approximately 11:00 a.m.,
          London time, on that day that is two London Banking Days preceding the
          first day of such Interest Period, as selected by the Bank. The
          principal London office of each of four major London banks will be
          requested to provide a quotation of its U.S. Dollar deposit offered
          rate. If at least two such quotations are provided, the rate for that
          date will be the arithmetic mean of the quotations. If fewer than two
          quotations are provided as requested, the rate for that date will be
          determined on the basis of the rates quoted for loans in U.S. Dollars
          to leading European banks for a period of time comparable to such
          Interest Period offered by major banks in New York City at
          approximately 11:00 a.m., New York City time, on that day that is two
          London Banking Days preceding the first day of such Interest Period.
          In the event that the Bank is unable to obtain any such quotation as
          provided above, it will be deemed that the Libor Rate for the proposed
          Interest Period cannot be determined. The Bank shall give prompt
          notice to the Borrowers of the Libor Rate as determined for each Libor
          Loan and such notice shall be conclusive and binding, absent manifest
          error. In the event that the Board of Governors of the Federal Reserve
          System shall impose a Libor Reserve Requirement with respect to Libor
          deposits of the Bank, then for any period during which such Libor
          Reserve Requirement shall apply, the Libor Rate shall be equal to the
          amount determined above, divided by an amount equal to 1 minus the
          Libor Reserve Requirement. The Libor Rate shall be adjusted
          automatically on and as of the effective date of any change in the
          Libor Reserve Requirement with respect to the Bank.

II.  No Further Amendments.
     --------------------- 

     Except as specifically amended hereby, the Loan Agreement shall remain
unmodified and in full force and effect and is hereby ratified and affirmed in
all respects, and the indebtedness of the Borrowers to the Bank evidenced
thereby and by the Notes is hereby reaffirmed in all respects.  On and after the
date hereof, each reference in the Loan Agreement to "this Agreement",
"hereunder", "hereof", or words of like import referring to the Loan Agreement,
shall mean and be a reference to the Loan Agreement as amended by this
Amendment, and each reference in any of the Loan Documents, to the Loan
Agreement, "thereunder", "thereof", or words of like import referring to the
Loan Agreement shall mean a reference to the Loan Agreement as amended by this
Amendment.

III. Certain Representations of the Borrowers.
     ---------------------------------------- 

     As a material inducement to the Bank to enter into this Amendment, the
Borrowers hereby represent and warrant to the Bank (which representations and
warranties shall survive the delivery of this Amendment), after giving effect to
this Amendment, as follows:

     A.   The execution and delivery of this Amendment has been duly authorized
by all requisite corporate action on the part of the Borrower.

     B.   The representations and warranties contained in Section 4 of the Loan
Agreement are true and correct in all material respects on and as of the date of
this Amendment as though made at and as of such date (except to the extent that
such representations and warranties expressly relate to an earlier date or
except to the extent variations therefrom have been permitted under the terms of
the Loan Agreement or otherwise in writing by the Bank).  No material adverse
change has occurred in the assets, liabilities, financial condition, business or
prospects of Borrower from that disclosed in the financial statements most
recently furnished to the Bank pursuant to 
<PAGE>
 
Sections 4.1(a) or (b) to the Loan Agreement. To the knowledge of the Borrower,
no Default has occurred and is continuing.

     C.   This Amendment constitutes the legal, valid and binding obligation of
each Borrower, enforceable against each Borrower in accordance with its terms,
subject to bankruptcy, insolvency, reorganization, moratorium and similar laws
affecting the rights and remedies of creditors generally or the application of
principles of equity, whether in any action at law or proceeding in equity, and
subject to the availability of the remedy of specific performance or of any
other equitable remedy or relief to enforce any right thereunder.

IV.  Miscellaneous.
     ------------- 

     A.   The Borrowers represent, warrant, and agree that the Borrowers have no
claims, defenses, counterclaims, or offsets against the Bank in connection with
the Loan Agreement or the Obligations and, to the extent that any such claim,
defense, counterclaim, or offset may exist, the Borrower hereby affirmatively
WAIVES AND RELEASES the Bank from the same.

     B.   As provided in the Loan Agreement, the Borrowers agree to reimburse
the Bank upon demand for all reasonable out-of-pocket costs, charges,
liabilities, taxes and expenses of the Bank (including reasonable fees and
disbursements of counsel to the Bank) in connection with the (a) preparation,
negotiation, interpretation, execution and delivery of this Amendment and any
other agreements, instruments and documents executed pursuant or relating
hereto, and (b) any enforcement hereof.

     C.   This Amendment shall be governed by and construed in accordance with
the laws of the Commonwealth of Massachusetts.

     D.   This Amendment may be executed by the parties hereto in several
counterparts hereof and by the different parties hereto on separate counterparts
hereof, all of which counterparts shall together constitute one and the same
agreement.



                    **The Next Page is the Signature Page**
<PAGE>
 
     IN WITNESS WHEREOF, the Bank and the Borrowers have caused this Amendment
to be duly executed as a sealed instrument by their duly authorized
representatives, all as of the day and year first above written.

                             THE BOSTON BEER COMPANY, INC.


                             By:                  /s/ Alfred W. Rossow, Jr.
                                                  Treasurer and CFO


                             BOSTON BEER COMPANY LIMITED PARTNERSHIP

                             By:  Boston Brewing Company, Inc., its General
                                  Partner


                                     By:             /s/ Alfred W. Rossow, Jr.
                                     Title:          Vice President



                             FLEET NATIONAL BANK


                             By:                     /s/ Susan Mason
                                                     Vice President
<PAGE>
 
                             GUARANTOR CONFIRMATION
                             ----------------------

          The undersigned being guarantor of the Obligations (as defined in a
certain Unlimited Guaranty dated March 21, 1997) of the Borrowers to the Bank
and intending to be legally bound thereunder hereby agrees and consents to the
above Amendment.  The undersigned hereby further confirms and reaffirms, all and
singular, the terms of such Unlimited Guaranty.

Dated as of March 30, 1999.

                                              SAMUEL ADAMS BREWERY COMPANY, LTD.
                                                                                


                                               By:    /s/ Alfred W. Rossow, Jr.
                                                      Treasurer and CFO

<PAGE>
 
Exhibit 10.36
- -------------


                AGREEMENT FOR TRANSPORTATION LOGISTICS SERVICES

     AGREEMENT entered into effective as of the ____ day of __________, 1999,
between BOSTON BEER COMPANY LIMITED PARTNERSHIP, a Massachusetts limited
partnership, with a principal place of business at 75 Arlington Street, Boston,
Massachusetts 02116 ("Boston Beer"), and LANDSTAR LOGISTICS, INC., a subsidiary
of Landstar System, Inc., a Delaware corporation, with a principal place of
business at 4077 Woodcock Drive, Suite 105, Jacksonville, FL  32207
("Landstar").

     Boston Beer requires transportation logistics services, including the use
of motorized carriers, in its operations, in order to meet its distinct needs
and the distinct needs of its customers. Landstar is engaged as a third party
logistics provider in the business of arranging and providing for the
transportation of property for compensation and has agreed to provide such
services to Boston Beer on the terms and conditions hereinafter set forth.

     ACCORDINGLY, Boston Beer and Landstar agree, as follows:

     1.        DEFINITIONS. For all purposes of this Agreement, the following
               ------------                                                  
terms shall have the following meanings. Such meanings to be equally applicable
to both the singular and plural forms of the terms defined, even if not so noted
below.

     "Products" means any beer, malt or hard cider beverage that Boston Beer
produces, markets, supplies, and sells, under the brand names of Samuel
Adams(R), Oregon Original, HardCore(R), or such other brands as Boston Beer may
come to own, produce, market, supply or sell during the term of this Agreement.

     "Goods" means Products and any other items, such as empty bottles, empty
kegs, pallets, point of sale (POS) items, and packaging materials transported by
Landstar on behalf of Boston Beer.  The transportation and shipment of beer,
malt, hard cider, and other alcoholic beverage products other than Products,
specifically any products not Products produced by a Brewery, in the same
trailer as Products, to common Customers, shall not be strictly prohibited under
this Agreement.  However, any such co-mingled product shipments shall be subject
to separate agreement between Boston Beer, the applicable Brewery, and Landstar.

     "Brewery" and "Breweries" means any of the breweries listed on Exhibit A or
such other locations as may be designated from time to time during the term of
this Agreement, at which Boston Beer produces and packages Products.

     "Primary Brewery"  means a Brewery designated as such on Exhibit A.

     "Secondary Brewery" means a Brewery designated as such on Exhibit A.

     "Warehouse" and "Warehouses" means any of the warehouses listed in Exhibit
A or such other locations as may be designated from time to time during the term
of this Agreement, at which Boston Beer stores returnable Goods or excess
Product.

     "Primary Warehouse" means a Warehouse designated as such on Exhibit A.

     "Secondary Warehouse" shall be a Warehouse designated as such on Exhibit A.

     "Carrier" means an owner/operator of motor vehicle that is engaged by
Landstar to transport Products pursuant to this Agreement.

     "Customer" means an authorized wholesale distributor or licensed vendor of
Products.

     "Supplier" means any other business other than a Brewery, Customer, or
Warehouse where Goods may be 
<PAGE>
 
transported from or delivered to.

     "Transportation Logistics Services" means arranging for Transportation
Services and otherwise providing the services called for by Section 2.

     "Transportation Representative" shall be the person designated by Boston
Beer from time to time to receive notices pursuant to Section 25.

     "Transportation Services" means the physical carriage of Products and other
Goods.

     2.        SERVICES TO BE PROVIDED BY LANDSTAR.
               ------------------------------------

     2.1 Landstar hereby agrees to provide to Boston Beer during the term of
this Agreement the Transportation Logistics Services more fully specified in the
following paragraphs of this Section 2, as requested from time to time by Boston
Beer. Landstar shall provide such services in accordance with the specifications
set forth in Exhibit B, and any additional obligations as set forth in Exhibit C
(as each may be reasonably changed from time to time by Boston Beer), for the
compensation provided for in Section 3. In fulfillment of its obligations to
Boston Beer hereunder, Landstar shall:

     (a)  Arrange for and carry out not less than * of the Transportation
          Services associated with the shipment of Products and other Goods from
          and to each Primary Brewery.

     (b)  Arrange for and carry out the Transportation Services associated with
          the shipment of Products and other Goods from and to any Secondary
          Brewery,  but only to the extent specifically requested for specific
          shipments by Boston Beer.  It is understood and agreed any Secondary
          Brewery shall be primarily serviced by another third party logistics
          provider or carrier contracted with directly by Boston Beer.

     (c)  Arrange for and carry out not less than * of the Transportation
          Services associated with the shipment of Products and other Goods from
          and to each Primary Warehouse.

     (d)  Arrange for and carry out the Transportation Services associated with
          the shipment of Products and other Goods from and to any Secondary
          Warehouse, but only to the extent specifically requested for specific
          shipments by Boston Beer. It is understood and agreed that any
          Secondary Warehouse shall be primarily serviced by another third party
          logistics provider or Carrier contracted with directly by Boston Beer

     (e)  Arrange for the safe and timely shipment of Products and other Goods
          throughout the continental United States, to, from and between Primary
          Breweries, Primary Warehouses, Customers, Suppliers and other
          authorized recipients of the Products, and any Secondary Brewery or
          Warehouse if so requested by Boston Beer, for the business tendered to
          it under Section 4.1.

     (f)  As time is of the essence with respect to shipment of Products,
          provide all equipment necessary to effect the timely and safe shipment
          of Products from origin to destination.  Landstar agrees that it will
          not give any other party higher priority than given Boston Beer with
          regard to equipment availability.

     (g)  Provide direct service from origin to destination for the Goods
          tendered to it under Section 4.1.

     (h)  Optimize the Product loads for delivery from each Brewery on a real-
          time basis based on orders for Products as specified by Boston Beer
          for each Brewery, in order to minimize the cost of Product shipment,
          maximize truck utilization, and deliver products as expeditiously as
          practicable. Boston Beer shall be given access to the load
          optimization system so that it may perform load optimization as
          needed, for testing and modeling purposes or actual use, at no
          additional charge to Boston Beer.  Specifications for the load
          optimization system and processes are defined in Exhibit C.
<PAGE>
 
     (i)  Use its best efforts to effect cost savings for Boston Beer in either
          the rates charged by Landstar or by improving the processes and
          procedures for shipment of Goods by Boston Beer.

     (j)  Arrange for the transportation of returnable Goods, such as over-age
          or spoiled Products, pallets, empty kegs, and empty bottles (as
          applicable), from Customers and Suppliers in the states listed in
          Exhibit A, to Breweries, Warehouses or other locations as may be
          designated by Boston Beer, and attempt to minimize the stock of
          returnable Goods at Customer locations while minimizing the return
          freight cost, in accordance with the Performance Requirements
          specified in Exhibit B.  Returns for states not listed in Exhibit A
          shall be specifically authorized by the Transportation Representative.

     (k)  Provide information to and receive information from Boston Beer's
          computer, production, and order systems, as reasonably requested by
          Boston Beer.

     (l)  Perform specialized services for Boston Beer, that may include, but
          are not limited to, expedited transit, expedited claim processing
          and/or the use of specialized equipment such as refrigerated trucks.

     2.2  Landstar shall have the right to subcontract the Transportation
Services required hereunder to other Carriers, provided any such Carrier shall
be reasonably acceptable to Boston Beer and qualified to perform the required
Transportation Services.  All subcontractors appointed by Landstar shall be
subject to the terms and conditions set forth herein. In no event shall Landstar
subcontract any of its Transportation Logistics Services, including its services
as a Transportation Services broker.

     2.3  The services rendered shall be consistent with operating authority
held by Landstar per its relevant I.C.C. Certificates, and any extensions or
additions thereto.  In addition, Landstar shall have and maintain at all times
during the course of this Agreement, and subcontract Transportation Services
only to Carriers who demonstrate that they have, appropriate licenses to carry
and ship alcoholic beverages, including, without limitation thereof, beer, malt
and hard cider products, as may from time to time be required by any applicable
governmental or regulatory bodies.  During the period of time that this
Agreement is in effect, it is understood that Landstar is providing
Transportation Services and that all shipments tendered to Landstar or its
authorized agents and designated subcontractors under this Agreement are
transported pursuant to the terms and conditions of this Agreement.

     2.4  Landstar agrees to comply during the life of this contract with all
rules and regulations established by the Interstate Commerce Commission and
other Federal or state agencies having jurisdiction over the Transportation
Services to be performed pursuant to this Agreement. Landstar shall also
maintain a satisfactory safety rating with the Department of Transportation.

     3.   RATES, CHANGES AND PAYMENTS.
          ----------------------------

     3.1  Landstar will be compensated on the basis of the provisions, rates,
and charges as per the schedules attached hereto as Exhibit D and incorporated
herein by reference (including subsequent revisions thereof approved in the
manner provided for by amendments to this Agreement, all as set forth in Section
22).  Except as expressly provided for in this Agreement, the provisions, rates,
and charges in Exhibit D shall include all costs associated with the services
provided by Landstar, its agents and designated subcontractors, under this
Agreement.

     3.2  Landstar and Boston Beer shall mutually agree on an acceptable method
of calculating mileage.  In the absence of a mutually agreed upon mileage
program, all miles shall be calculated using the most current version of the
Rand McNally Milemaker System.  Such method shall be applied to all rate
calculations and other charges based upon mileage during the term of this
Agreement, unless the parties mutually agree to use another method.  Boston Beer
shall have the right to have a third party audit the freight invoices for
mileage and charging accuracy.

     3.3  In addition to the rates set forth in Exhibit D, Boston Beer shall pay
a fuel surcharge of * on the * portion of shipments hereunder, for every * that
the National Department of Energy (DOE) diesel fuel index (the "Fuel Index")
exceeds *. , Boston Beer will receive a rebate of * for every * that the Fuel
Index falls below *.  This 
<PAGE>
 
surcharge/rebate shall be applicable commencing on the first Monday following
the weekly DOE fuel index closing date. The fuel surcharge or rebate shall be
invoiced on each applicable freight bill..

     3.4  The rates set forth in Exhibit D shall be applicable to shipments from
January 1, 1999 through December 31, 1999.  Rates for each subsequent year shall
be mutually-agreed on in September of the prior year.  Other than adjustments
for fuel surcharges per Section 3.3, such rates shall not increase over the
prior year by more than * of the percentage increase in the Consumer Price
Index.  Increases in fuel costs shall be accommodated for via the fuel surcharge
described in Section 3.3.

     3.5  Notwithstanding the fuel surcharge/rebate provided for in Section 3.3
and the annual rate setting provided for in Section 3.4, Boston Beer or Landstar
may each seek an adjustment by lane, over and above that provided for by
Sections 3.3 and 3.4, in the rates or provisions set forth herein by written
request to the other party due to unusual, unavoidable and unanticipated
occurrences.  Such adjustments to the rates shall be allowed once per calendar
quarter, and shall be retroactive to the date of the occurrence necessitating
the adjustment.  The parties shall use their best efforts to agree upon such
mutually accepted rate adjustments..

     3.6  If during the term of this Agreement, Boston Beer changes its brewing
or warehouse locations by adding a Brewery or Warehouse (the "New Location") to
the list set forth in Exhibit A, Boston Beer may initially award the New
Location to Landstar for a period not to exceed six (6) months, at rates
proposed by Landstar calculated on the same economic basis as the then-current
agreed-upon rates.  During this six (6) month period, Boston Beer will request
rate proposals for transportation and shipment services to and from the New
Location from Landstar and other third party transportation providers.  Upon
completion of this proposal process, and in Boston Beer's sole discretion,
Boston Beer may award the New Location Transportation Services to a carrier
deemed by Boston Beer as the most appropriate.  Unless expressly agreed
otherwise in writing, any New Location services awarded to Landstar shall be
under the terms of this Agreement.

     3.7  If during the term of this Agreement, Boston Beer discontinues
production at a Primary Brewery or ceases operations at a Primary Warehouse
covered by this Agreement, Boston Beer shall provide Landstar one (1) month's
notice prior to ceasing operations at the relevant location.  Landstar shall
continue to provide Transportation Services to the relevant location until such
time as Boston Beer ceases all operation at that location.  Landstar shall
continue to provide Transportation Services as described herein for shipments
from the remaining Primary Breweries and Primary Warehouses.  Boston Beer shall
not be obligated to replace lost volume, nor shall Boston Beer be liable to
Landstar for any costs associated with any lost business arising from the
discontinuance of a location.

     3.8.  Landstar will invoice Boston Beer on the first business day of the
week for the freight charges incurred the previous week, and will provide to
Boston Beer weekly an electronic version of such invoices.  Boston Beer shall
pay such invoices within thirty (30) days of receipt of a correct and proper
invoice..  All other amounts otherwise chargeable to Boston Beer hereunder shall
be invoiced by Landstar reasonably promptly in accordance with normal business
practices following the month in which such are incurred by Landstar.  Such
timely invoices shall similarly be paid by Boston Beer promptly in the ordinary
course in accordance with Boston Beer's normal business practices.  Boston Beer
shall have the right to designate a third party to directly receive and pay
freight invoices as described hereunder.

     3.9  Landstar shall be responsible for all expenses and costs incurred by
Landstar that are associated with computer equipment, software,
telecommunication lines and other items required to communicate with Boston
Beer, for transmittal of electronic data, and as set forth in Section 3.8 above.
Boston Beer shall bear the cost and expense of items reasonably needed at its
Boston office for the electronic data transmittal implementation contemplated
hereunder.

     3.10  In the event that Landstar transports Goods tendered by Boston Beer
on a "freight collect" basis, Boston Beer will guarantee payment of such freight
charges in the event that consignee fails to remit payment to Landstar within
sixty (60) days, provided that Landstar shall have made every effort to collect
such charges from the consignee, and Landstar shall have provided Boston Beer
with complete documentation regarding loading and delivery of such Goods to
consignee.

     4.  OBLIGATIONS AND RIGHTS OF BOSTON BEER.
         --------------------------------------
<PAGE>
 
     4.1  Boston Beer, or its duly authorized designees, shall tender to
Landstar for the duration of this Agreement * of the shipments of Products from
the Primary Breweries, and if circumstances require based on Boston Beer's
unique needs and in its sole discretion, a portion of the shipments from the
Secondary Breweries.  Notwithstanding the foregoing, Landstar understands that
it may not be tendered any shipments from the Secondary Breweries. Boston Beer
shall provide other information as reasonably required by Landstar in order for
Landstar to render services and complete its obligations hereunder.

     4.2  Boston Beer shall have the right at any time to approve or request a
change of any Landstar personnel or representatives to be located at any Boston
Beer facility, Brewery, Warehouse or other location (hereinafter "Boston Beer
Locations" or "Location").

     4.3  In no event shall Landstar personnel located at Boston Beer Locations
be considered employees, representatives or agents of Boston Beer, the Breweries
or Warehouses. for any purpose whatsoever. Landstar personnel located at Boston
Beer Locations shall be subject to the same general rules and regulations
regarding work hours, and safety and security procedures and processes, as
generally apply to the non-Landstar employees at the Boston Beer Location, and
shall work closely with a Boston Beer-designated representative at the Location.

     5.  PERFORMANCE REQUIREMENTS.
         -------------------------

     Landstar shall provide the services described in Section 2 hereof as
specifically set forth in Exhibit B to this Agreement.  In the event that
Landstar fails to meet a scheduled out-bound shipment from any Brewery, Landstar
shall have twenty-four (24) hours from notification electronically or via
facsimile by Boston Beer to remedy such failure.  If Landstar does not to remedy
its failure to perform within the allowed time, Landstar shall not be entitled
to any compensation with respect to the failed shipment, and Landstar shall be
liable to Boston Beer for the incremental cost of alternative transportation as
well as any storage costs incurred relating to the failure.

     6.  TERM; TERMINATION.
         ----------------- 

     6.1  This Agreement shall commence on March 1, 1999, and shall continue in
effect until terminated pursuant to the following provisions of this Section 6.

     6.2  Either party may terminate this Agreement without cause upon * prior
written notice to the other party, such termination not to be effective prior to
*.

     6.3  Landstar shall have the right to terminate this Agreement on thirty
(30) days' prior written notice if Boston Beer has failed to comply with the
terms for payment of any undisputed amount for more than thirty (30) days, and
such amount remains outstanding for more than thirty (30) days after written
demand for payment by Landstar.

     6.4   Boston Beer shall have the right to terminate this Agreement
immediately on notice to Landstar, if, in the reasonable judgment of Boston
Beer, Landstar has failed to provide Transportation Logistics Services in
accordance with the required standards, or has consistently failed to provide
such services on a timely basis, as set forth in Exhibit B, provided Landstar
has been notified in writing and such failure(s) continues for thirty (30) days
after receipt by Landstar of such notice.

     6.5  If either party files a petition in bankruptcy or is adjudicated
bankrupt or insolvent, or makes an assignment for the benefit of creditors, or
an arrangement pursuant to any bankruptcy law, then the other party may
immediately terminate this Agreement on notice.

     6.6  Boston Beer shall have the right to terminate this Agreement
immediately if Landstar fails to maintain the licenses referred to in Section 2
of this Agreement or subcontracts Transportation Services to a Carrier not duly
licensed.

     6.7  In the event of a breach of this Agreement not set specifically forth
in Sections 6.3 through 6.6, the non-breaching party shall have the right to
terminate the Agreement upon thirty (30) days' prior written notice 
<PAGE>
 
delivered by registered mail, return receipt requested, to the breaching party,
unless such breach is cured within thirty (30) days from notice.



     7.   CLAIMS.
          ------ 

     7.1  Loss and Damage - Procedures for the handling of loss and damage
claims shall be as set forth by the Interstate Commerce Commission, pursuant to
Title 49, Part 370 of the Code of Federal Regulations applicable to common
carriage.

     7.2  Timing of Claims  - Claims for alleged overcharge or undercharge shall
be filed with the appropriate party within one (1) year of the date of
Landstar's invoice.  Claims against Landstar by Boston Beer for damages arising
under this Agreement shall be filed within nine months from the incident giving
rise to such claim.  Claims by either party beyond such date shall be deemed
invalid.

     7.3  Limitation Period on Invoices - Boston Beer shall not be liable for
invoices not submitted within ninety (90) days of service.

     8.   BILL OF LADING.
          ---------------

     Boston Beer, the Breweries, Warehouses or other authorized representatives,
shall issue a bill of lading for each shipment, and the terms therein are to be
incorporated herein, except to the extent that such terms are contrary to the
provisions of this Agreement.  In the event of any such conflict, the terms of
this Agreement shall prevail.  Landstar shall retain Bills of Lading and
delivery receipts for a period of at least four (4) years.

     9.   INSURANCE.
          ----------

     At all times during the term of this Agreement, Landstar shall procure and
maintain, and shall confirm that each Carrier has procured and is maintaining,
at the sole cost and expense of Landstar or the Carrier, as applicable, the
following:

     (a)  Workers' compensation coverage in an amount equal to that which is
          required by state statute, or, if not so required by state statute,
          then in an amount not less than *;

     (b)  Broad form cargo liability in an amount equal to that which is
          required by statute, or, if not so required, then in an amount not
          less *; and

     (c)  General comprehensive liability insurance insuring against any and all
          liability for injury to or death of a person or persons and for damage
          or destruction of property occasioned by or arising out of or in
          connection with the Transportation Services to be provided hereunder,
          including coverage for losses due to theft, hijacking, damage in
          transit.

The limits of liability of such insurance shall be not less than * combined
single limit and shall be written by an insurance company or companies licensed
to do business in the states in which Landstar does business. Boston Beer shall
be named as an additional named insured on all such insurance.  The insurance
afforded by these policies, except for workers compensation shall apply to
Boston Beer as an additional insured but only to the extent of the obligations
of Landstar as provided under this Agreement.  Boston Beer shall be named as a
certificate holder under Landstar's workers compensation insurance.  Landstar
may self-insure pursuant to the authorization of the F.H.W.A. Landstar shall
provide Boston Beer with a Certificate to such effect from all applicable
insurers.  Such policies shall provide for thirty (30) days' notice to Boston
Beer from the insurer by registered or certified mail, return receipt requested,
in the event of any modification, cancellation or termination of such policies.

     10.  RISK OF LOSS; LIABILITY.
          ------------------------

     10.1  Boston Beer and Landstar acknowledge and agree that the risk of loss
to Goods during transit shall be borne by Landstar once the Carrier's truck
leaves the Brewery or Warehouse loading dock.  The driver shall have the right
to inspect each shipment for damage prior to leaving the loading dock, and shall
have the right to refuse damaged Goods tendered for delivery.  In addition,
Carrier's driver shall note and bring to the attention of the 
<PAGE>
 
appropriate loading dock personnel at the Location any damage detected prior to
leaving the loading dock where it is receiving goods on behalf of Boston Beer.
In the event that damage occurs to Goods prior to delivery at the ultimate
destination, the driver shall note such damage on the bill of lading and further
shall so advise the party receiving the shipment, through delivery of a copy of
the bill of lading setting forth a description of damaged goods.

     10.2  With respect to returnable Goods, Landstar shall bear the risk of
loss once the Carrier's truck leaves the loading dock of a Location where Goods
are tendered to it on behalf of Boston Beer, until such time as the Goods reach
the ultimate destination as designated on the bill of lading.

     10.3  As Landstar bears the risk of loss for Goods while in transit,
Landstar shall arrange for appropriate insurance for such Goods in transit, the
cost of which shall be deemed to be included in the rates set forth in Section
3.

     10.4  Landstar shall be liable to Boston Beer for any loss or injury to
Goods caused by the negligence or omissions or failure to act of Landstar.

     10.5  Landstar's liability under this Agreement shall be limited to *.  In
no event will Landstar be liable for special, incidental or consequential
damages regardless of its knowledge of the potential for such. Landstar shall
not be liable for any loss or damage to the extent such is due to a force
majeure event, as defined in Section 19 of this Agreement, or an act or default
of Boston Beer.

     11.   INDEMNIFICATION BY LANDSTAR.
           ----------------------------

     Landstar agrees that it shall protect, defend, indemnify and hold harmless
Boston Beer, from and against all liabilities, losses, costs, damages, expenses,
claims, attorneys' fees, and disbursements of any kind or of any nature
whatsoever imposed upon Boston Beer, whether incurred directly or indirectly by
Boston Beer, by virtue of, or in connection with, or arising out of any:

     (a)  failure of Landstar or any Carrier to maintain appropriate licenses to
          carry out the purposes of this Agreement, resulting in the inability
          to, among other things, ship products for Boston Beer;

     (b)  claims made by any employees or agents of Landstar or by any
          operations of Landstar related to Landstar's provisions of
          Transportation Logistics Services to Boston Beer under the terms of
          this Agreement, including any claim by Landstar personnel that they
          are Boston Beer employees for any purpose;

     (c)  claims arising from the negligence of Landstar in performing
          Transportation Logistics Services or a Carrier in performing
          Transportation Services pursuant to the terms of this Agreement; or

     (d)  other claims arising directly or indirectly out of the transportation
          of Goods on behalf of Boston Beer by Carriers selected by Landstar,
          including but not limited to claims arising from accidents involving
          equipment used to transport Goods.

     The foregoing indemnities shall not apply to the extent that such liability
arises from or as a result of any negligent act or omission of Boston Beer.

     12.   CONFIDENTIAL INFORMATION.
           -------------------------

     12.1  Landstar hereby agrees to continue to honor its obligations under the
Confidentiality Agreement  previously entered into with Boston Beer, a copy of
which is attached hereto as Exhibit E.

     12.2  Boston Beer hereby agrees to maintain in strict confidence, and not
disclose to any unauthorized third party, or otherwise use or license any
proprietary or confidential information, including strategies, business plans
and rates, of Landstar that it may receive from Landstar during the term of this
Agreement, without Landstar's prior written consent.  Landstar hereby
acknowledges that disclosure of certain information to employees,
representatives and agents of the Breweries and Warehouses shall be deemed
authorized third parties, unless Landstar and Boston Beer specifically agree
otherwise in writing.
<PAGE>
 
     12.3  The parties obligations of confidentiality under this Section 12
shall continue during and after the termination of the Agreement.

     13.   SEVERABILITY.
           -------------

     If any clause or provision of this Agreement is illegal or unenforceable
under present or future laws, then such clause or provision shall be deemed
separable and shall not affect the validity of any other provision.

     14.   APPLICABLE LAW.
           ---------------

     This Agreement shall be subject to and governed by and interpreted and
construed in accordance with the laws of the Commonwealth of Massachusetts.

     15.   ARBITRATION.
           ------------

     Any disagreement, dispute, controversy or claim with respect to the
validity of this Agreement or arising out of or in relation to the Agreement, or
breach hereof, shall be finally settled by arbitration in Boston, Massachusetts,
in accordance with articles of the American Arbitration Association for
Commercial Arbitration.  Each of Boston Beer and Landstar shall select one
arbitrator, and the two arbitrators so selected shall mutually agree to the
selection of a third arbitrator, or, failing such mutual agreement, the third
arbitrator shall be selected by the American Arbitration Association.

     16.   YEAR 2000 COMPLIANCE.
           ---------------------

     16.1  Landstar hereby warrants that its software, firmware, equipment and
systems (collectively, hereinafter referred to as "Systems") will operate
consistently, predictably and accurately, without interruption or manual
intervention, and in accordance with all requirements to facilitate the
transportation of Goods and other services under the terms of this Agreement,
including, without limitation, all specifications and/or functionality and
performance requirements, immediately prior to, during and after the calendar
year 2000, and the transitions between them, in relation to dates it encounters
or processes.

     16.2  Boston Beer is in the process of reviewing all of its internal
Systems, with a view to assuring that such Systems are or will in a timely
fashion be Year 2000 Compliant, and Boston Beer currently has no reason to
believe that Year 2000 Compliance will not be achieved.

     16.3  Landstar and Boston Beer agree to communicate periodically regarding
their respective Year 2000 Compliance status.

     17.   RIGHT OF OFFSET.
           --------------- 

     Landstar and Boston Beer agree that, to the extent that either of them is
at any time owed money by the other Party, including on regular invoices sent as
provided herein, such Party may set off such amount against any undisputed
moneys owed by it to such Party from time to time, any such set-off to be
accomplished by written notice to the owing Party, effective upon being sent.

     18.   ASSIGNMENT.
           -----------

     This Agreement shall be binding on and inure to the benefit of the parties
thereto, their successors and their legal representatives.  Neither of the
parties shall assign this Agreement, or any interest or right therein, without
the prior written consent of the other party, except that (i) Boston Beer shall
have the right to assign the Agreement to an affiliated party and (ii) Landstar
shall have the right to subcontract Transportation Services, as contemplated by
this Agreement.

     19.   FORCE MAJEURE.
           --------------

     If, and to the extent that either party may be precluded by a circumstance
of force majeure, authority of 
<PAGE>
 
laws, strikes, lockouts or other causes beyond its control from performing
hereunder, such failure or non-performance shall be excused to the extent that
it is necessitated by such cause. The party affected by the force majeure event
shall use due diligence to remedy such default. If Landstar is unable, by reason
of a labor dispute, governmental action, act of God or the like, to provide
Transportation Logistics Services and Transportation Services to the extent
contemplated by this Agreement, it shall, in any event, to the extent it is
still able to provide for shipment and transportation, continue to provide such
services to Boston Beer in proportion to the amount that Landstar's business
consisted of such services to Boston Beer prior to the occurrence of the event
in question. For purposes hereof, disruptions caused by the failure of Landstar
to be Year 2000 Compliant (as further discussed in Section 16 hereof) shall not
be deemed to be an event of force majeure.

     20.   TRADEMARKS.
           ---------- 

     20.1  Landstar is hereby granted the right to use the trademarks, trade
names, service marks, or logos owned by Boston Beer (collectively, the
"Trademarks"), solely to the extent required specifically in the performance of
its duties under this Agreement, including the right to permit Carriers to affix
Trademarks to vehicles when carrying Products; provided, however, that such use
shall specifically exclude use which might in any way represent any derogatory
connotations that might become attributable to Boston Beer, its Products or
Trademarks, as a result of the derogatory manner in which the Trademarks are
used.  Except as expressly granted herein, Landstar acknowledges that no
trademark or trade name rights in any of the Trademarks are granted by this
Agreement.

     20.2  Boston Beer hereby represents, warrants and covenants that it has and
will maintain the right to use the Trademarks and will indemnify and hold
harmless Landstar from any claim of alleged infringement brought by any party
against Landstar, including, but not limited to, Landstar's reasonable costs of
legal expenses, provided that Landstar immediately notify Boston Beer of any
such action.

     21.   ENTIRE AGREEMENT.
           -----------------

     This Agreement constitutes the complete and entire agreement between the
parties.  If any provisions shall be declared invalid by a court of competent
jurisdiction, the remainder thereof shall remain in full force and effect.  This
Agreement supersedes all prior agreements and/or understandings, whether written
or oral, between the parties.

     22.   AMENDMENTS.
           -----------

     No amendment, change, or modification of any of the terms, provisions or
conditions of this Agreement shall be effective unless made in writing and
signed on behalf of the parties hereto by their duly authorized representatives.

     23.   AUTHORIZATION.
           --------------

     It is agreed and warranted by the parties that the individuals signing this
document on behalf of the respective parties are duly authorized to execute such
an Agreement.  No further proof of authorization is or shall be required.

     24.   NON-WAIVER.
           -----------

     The mention in this Agreement of any particular remedy shall not preclude
Boston Beer or Landstar from any other remedy Boston Beer or Landstar might
have, either in law or in equity.  The failure of Boston Beer or Landstar to
insist at any time upon the strict performance of any covenant or agreement or
to exercise any option, right, power or remedy contained in this Agreement shall
not be construed as a waiver or a relinquishment thereof for the future.  The
receipt and acceptance by Landstar of fees, or the payment of same by Boston
Beer, with knowledge of the breach of any covenant contained in this Agreement
shall not be deemed a waiver of such breach.

     25.   NOTICES.
           --------

     All notices given, or that may be required, shall be in writing, and shall
be sent to the parties hereto, by registered or certified mail, return receipt
requested, or by courier service and shall be deemed to have been given when
received by the party to whom addressed.  Notices shall be addressed to the
parties at the addresses set forth on 
<PAGE>
 
Exhibit F, as the same may be amended from time to time. Either party may change
its address for notice by delivering notice of such change to the other party in
accordance with the foregoing, which change of address shall be effective five
(5) days after notice is received.

     IN WITNESS WHEREOF, Boston Beer and Landstar have executed this Agreement
in duplicate as of the day and year first written above.


BOSTON BEER COMPANY LIMITED PARTNERSHIP
By:  Boston Brewing Company, Inc., General Partner


By:    X Martin F. Roper
       -----------------
Name:  Martin F. Roper
       ---------------------
Title: C.O.O.
       ---------------------

LANDSTAR LOGISTICS, INC.

By: X Jim Handoush
    ------------------------
Name: X Jim Handoush
      ----------------------
Title:      V.P. Finance, CFO
      --------------------------
<PAGE>
 
                                   Exhibit A
                                   ---------

                               Primary Breweries


The Primary Breweries for which services under this Agreement are to be provided
are as listed below:

     1.   Samuel Adams Brewing Company ("Cincinnati")
          1625 Central Parkway
          Cincinnati, Ohio

     2.   The Stroh Brewery Company ("Lehigh")
          7880 Stroh Drive
          Fogelsville, Pennsylvania

     3.   Pittsburgh Brewing Company ("Pittsburgh")
          3340 Liberty Ave.
          Pittsburgh, Pennsylvania

     4.   Genesee Corporation ("Rochester")
          445 St. Paul Street
          Rochester, New York

                              Secondary Breweries

The Secondary Breweries for which services under this Agreement are to be
provided are as listed below:

     1.   The Blitz-Weinhard Brewing Company ("Portland")
          1133 West Burnside Street
          Portland, Oregon

                      Primary Return Locations/Warehouses

The locations listed below are the designated Primary Warehouses for which
services under this Agreement are to be provided:

     1.   Warehouse Address:  1200 Lebanon Road, West Mifflin, PA
          Description of Operation:  Warehouse used for empty returns, sorting,
          variety repackaging and Point of Sale storing.
          Hours of Operation:  7:00 AM to 6:00 PM Monday through Friday

     2.   Warehouse Address:  100 State Street, Bldg. 261, Ludlow, MA ("Ludlow")
          Description of Operation:  Warehouse used for empty returns, sorting,
          variety repackaging and Point of Sale storing.
          Hours of Operation:  7:30 AM to 4:30 PM Monday through Friday

     3.   Warehouse Address:  1075 Aviation Blvd., Hebron, KY
          Description of Operation:  Warehouse used for empty returns, sorting,
          variety repackaging and Point of Sale storing.
          Hours of Operation:  7:00 AM to 4:00 PM Monday through Friday

                     Secondary Return Locations/Warehouses

The locations listed below are the designated Secondary Warehouses for which
services under this Agreement are to be provided:

     1.   Warehouse Address:  333 NW Layon, Portland, OR
<PAGE>
 
          Description of Operation:  Warehouse used for storage of Products.
          Hours of Operation:  7:00 AM to 1:00 PM Monday through Friday

         States for which Landstar is Responsible for Returnable Goods
                                        
Alabama
Arkansas
Colorado
Connecticut
DC
Delaware
Florida
Georgia
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Nebraska
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Ohio
Oklahoma
Pennsylvania
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Vermont
Virginia
West Virginia
Wisconsin
<PAGE>
 
                                   Exhibit B
                                   ---------

       Service, Performance and Reporting Specifications and Requirements


1.  Service Specifications
    ----------------------

     1.1  Landstar shall provide trailer trucks appropriate for the safe and
     timely shipment of Product.  All trailers provided must have a minimum of
     two load lock mechanisms or airbags, and it shall be the driver's
     responsibility to properly use the load locks or airbags to secure the
     Goods, provided that such Goods are loaded under the control or supervision
     of the driver or Landstar personnel.  In those situations where the driver
     or Landstar personnel are precluded from controlling or supervising the
     loading of Goods at origin, the driver shall reasonably ensure that the
     Goods have been securely loaded at the first available opportunity, or no
     later than the first delivery stop.

     1.2  Shipment of Product in kegs requires the use of refrigerated trailers
     able to maintain an interior temperature of 32 to 44 degrees Fahrenheit.
     Refrigerated trailer trucks must be capable of legally hauling 45,500
     pounds.  Non-refrigerated trailer trucks (i.e., dry vans) must be capable
     of legally hauling 46,000 pounds.

     1.3  Trailers used must be sanitary and suitable for transporting edible
     food products.  Equipment used in the transportation of hazardous
     materials, garbage, or waste products shall not be used to provide service
     to Boston Beer under this Agreement.

     1.4  Landstar shall contact Customers to determine reasonably acceptable
     delivery times.

     1.5  Landstar shall immediately inform the Transportation Representative of
     any delays, accidents, or other unanticipated events that may prevent
     scheduled pickup or that occur while Goods are in transit.

     1.6  Landstar and Boston Beer shall have quarterly meetings to discuss on-
     going operations and other issues that arise, at mutually acceptable
     locations, and each party shall cover its own expenses for attending these
     meetings.

2.   Performance Requirements.
     ------------------------ 

     2.1  Landstar will have knowledge of the weekly shipment schedules for
     Products at each Primary Brewery from Boston Beer's production system, so
     that scheduling of the appropriate equipment shall require no further
     information from Boston Beer.  Actual pick-up times shall be determined by
     each Brewery's designated representative, and shall be communicated to
     Landstar at least forty-eight hours prior to designated pick-up time.  Such
     requested pick-up time shall be deemed accepted by Landstar, unless
     Landstar immediately notifies the Brewery of its inability to meet the
     requested pick-up time, and the Brewery and Landstar shall mutually
     determine an acceptable pick-up time.  Delivery times will be determined by
     Landstar's load optimization system in accordance with Boston Beer's
     delivery parameters and Department of Transportation regulations.

     2.2  Landstar's performance shall be rated on a monthly basis by Brewery as
follows:

          *
          -

          Pick-up time shall be the time agreed upon by the Brewery
          representative and Landstar.  Delivery time shall be the time
          estimated by Landstar's load optimization system immediately prior to
          pick-up.

     2.3  If Landstar's performance during any month is rated as Unsatisfactory,
     Landstar and Boston Beer, and if necessary, its designated Brewery
     representatives, shall meet as soon as practicable to determine corrective
     actions to improve Landstar's performance.  In the event that Landstar's
     performance is 
<PAGE>
 
     Unsatisfactory for three months in any four month period, Boston Beer shall
     have the right to immediately terminate this Agreement per the provisions
     of Section 6.

     2.4  Landstar will fulfill the following in regards to the timely pick-up
          and delivery of returnable items:

          (a) Landstar will determine what returnable items are available at a
          receiving Customer facility upon scheduling delivery of products from
          brewery;

          (b) Landstar must contact every Customer at the time a delivery
          appointment is made  to determine availability/need to have returnable
          items picked up;

          (c)  Upon receipt of Beer Return Claim (BRC) or Empty Container Return
          (ECR) forms from a Customer that has a return load of at least three
          pallet positions, Landstar will make commercially reasonable efforts
          to pick up orders within one (1) week if order is larger than  1/2 of
          a truckload.  Landstar will pick up orders within two (2) weeks if
          order is smaller than  1/2 of a truckload.  The BRC and ECR forms
          shall act as the bill of lading for the shipment.

3.   Reporting.
     --------- 

     3.1  Electronic Data Interchange - Landstar shall provide the following
          ---------------------------                                       
     information electronically in a form usable by applicable Boston Beer
     systems:

          (a)  Shipment Status Messages:  on a daily basis, tracks carrier
               ------------------------                                   
          appointments, and confirms pick-up and delivery, to include the
          following:

               (i)   Loading and delivery appointments
               (ii)  ETA to consignee
               (iii) Date and time of arrival at consignee
               (iv)  Date and time of departure from consignee.

          (b)  Electronic Freight Billing:  Freight invoices to be transmitted
               --------------------------                                     
          as frequently as set forth in the Agreement; each invoice shall
          include the following:

               (i)    Date and place of pickup
               (ii)   Consignee name
               (iii)  Freight Authorization Number (FAN), freight bill number,
               bill of lading, Boston Beer Order Number and Boston Beer general
               ledger account number
               (iv)   Equipment type
               (v)    Charge Description, including weight of shipment, quantity
               shipped, rate method, mileage, and amount charged
               (vi)   Stop-off information and stop charges.

     3.2  Other Reports.  The following reports shall be submitted by Landstar
          -------------                                                       
     to Boston Beer as frequently as set forth below, by method mutually agreed-
     upon by Landstar and Boston Beer.  Weekly reports must be submitted by each
     Tuesday for the prior week. Monthly reports shall be submitted by the fifth
     business day of each calendar month for the previous calendar month:

          (a) On-time pick-up by Brewery - Weekly and Monthly
          (b) On-time delivery by Brewery - Weekly and Monthly
          (c) % Utilization by weight & cubic volume, lane, Outbound by Brewery
              - Weekly and Monthly
          (d) Freight Amount Charged by Wholesale Distributor - Monthly
          (e) Freight Amount Charged by Brewery/Return Location/Warehouse,
              Outbound & Inbound - Monthly
          (f) Number of stops per truck by Brewery - Monthly
          (g) Damage claims by Brewery and status - Weekly
          (h) Standard Financial Statements - Annually
<PAGE>
 
                                   Exhibit C
                                   ---------

                        Additional Landstar Obligations


     1.1  Boston Beer has estimated in good faith that its shall incur * in
     freight charges with Landstar based on the provisions of Section 3 of the
     Agreement for the shipment of Goods to and from the Primary Breweries and
     Warehouses.  Based on this estimate, Landstar agrees to assign up to *, or
     another location of Boston Beer's choosing, for as long as this Agreement
     remains in effect and Boston Beer's * estimate of freight charges are at
     least *, to coordinate the load optimization and logistics planning
     contemplated by this Agreement.  For each additional * estimated to be
     spent * by Boston Beer with Landstar, Landstar shall assign *.  However, in
     no way shall Boston Beer be liable to Landstar for any costs associated
     with Landstar's provision of such personnel if in any * the actual freight
     charges incurred by Boston Beer and payable to Landstar shall not meet the
     estimated levels for that year.

     1.2  In addition to any personnel provided per the provisions of Paragraph
     1.1 of this Exhibit D, Landstar shall provide the following personnel at
     the following locations during the Term of this Agreement

          (a) Cincinnati:  1 full-time Terminal Manager, 1 Full-time Second
              Shift Dispatcher, 1 full-time Shuttle Driver.
          (b) Lehigh:  1 full-time Lead Dispatcher/Driver
          (c) Rochester:  1 full-time Lead Dispatcher/Driver
          (d) Pittsburgh:  1 full-time Lead Dispatcher/Driver
          (e) Ludlow:  1 full-time Terminal Manager

     1.3  Landstar shall pay all salaries and benefits for any personnel
     assigned to any Boston Beer Location, including appropriate workman's
     compensation insurance to the extent required by law.  Landstar shall treat
     all such personnel as employees of or independent contractors to Landstar.
     None of such personnel shall be treated as employees of Boston Beer or any
     Brewery or Warehouse for any purpose whatsoever.  Boston Beer shall provide
     appropriate reasonable space required at its own cost and expense.  The
     necessary hardware, software, data lines or other items needed to properly
     operate Landstar's systems (i.e., Landstar's * or any other applicable
     programs) to be used by the assigned personnel in performance of the
     services required hereunder shall be provided by Landstar at its cost and
     expense.  Landstar shall work at its own cost and expense with Boston Beer
     on integration of these programs and associated systems with Boston Beer
     systems.  Landstar shall cover all other set-ups costs incurred not
     specifically set forth herein as being covered by Boston Beer.

     1.4  Landstar shall utilize an automated load optimization system, *;
     hereinafter called the "Program").  Boston Beer shall be granted full
     access to and use of the system, and Boston Beer may use the system in
     conjunction with other load optimization systems, for modeling, testing and
     actual shipment use, for shipments from Primary and Secondary Breweries.
     Boston Beer may use the system to perform load optimization for loads to be
     delivered by carriers not contracted or affiliated with Landstar.

     1.5  Landstar shall provide the following equipment at the following
     locations during the Term of this Agreement:

          (a)  Cincinnati:  30 domiciled tractors and drivers.
          (b)  Lehigh: 15 domiciled tractors and drivers
          (c)  Rochester: 10 domiciled tractors and drivers
          (d)  Pittsburgh: 8 domiciled tractors and drivers
          (e)  Ludlow: 15 domiciled tractors and drivers

     1.6  Landstar shall implement and operate a shuttle/drop service at
     Cincinnati, and shall arrange directly with individual carriers for the
     charges for shuttle/drop service.

     1.7  In the event that it is mutually determined by Landstar and Boston
     Beer, or its Cincinnati Brewery 
<PAGE>
 
     representative, that the use of the Shuttle Driver is both timely and cost
     effective for local shipments (i.e., under ten hours round-trip), in lieu
     of the charges set forth in Exhibit C, Boston Beer will be charged *.

     1.8  In the event that the Program, using the Czarlite tariff schedule,
     determines that Less-Than-Truck-Load (LTL) rates are more cost effective
     than the Schedule C rates for any particular shipments, Landstar shall be
     allowed to ship Goods via LTL shipment.  The charge to Boston Beer for any
     LTL shipment shall be the LTL rate calculated by the Program, provided that
     if the actual rate paid is less than the calculated rate, one-half of the
     difference between the calculated rate and the actual LTL rate paid shall
     be credited against the amount invoiced to Boston Beer.

     1.9  In the event that the equipment that is arranged by Landstar to
     transport an optimized load is not large enough to accommodate the full
     load, the amount charged to Boston Beer shall be proportionally reduced to
     correspond with the actual lading tendered.

     1.10  Utilization of consolidation services such as the National
     Transportation Exchange that result in load costs below the proportional
     charge that would be applicable per the Schedule C rates shall be
     acceptable, provided that Boston Beer shall be charged the Exhibit C rate
     less *.
<PAGE>
 
                                   Exhibit D
                                 Rate Schedule

*
<PAGE>
 
                                   Exhibit E
                                   ---------

                           Confidentiality Agreement
<PAGE>
 
                                   Exhibit F
                                   ---------

                             Addresses for Notices


     IF TO BOSTON BEER:

     The Boston Beer Company
     75 Arlington Street, 5th Floor
     Boston, MA   02116

     Attn:  Jeff White, Vice President of Operations, and to, Transportation
            Representative: Rex Vanier, or as otherwise designated by Boston
            Beer

            with a copy, to the same address, to the attention of:  Corporate
            Secretary

     IF TO LANDSTAR:


     Landstar Logistics, Inc.
     4077 Woodcock Drive
     Jacksonville, FL  32207

     Attn:____________________________________________________

<TABLE> <S> <C>

<PAGE>

<ARTICLE> 5
<LEGEND>
SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE BOSTON BEER COMPANY,
INC.'S CONSOLIDATED BALANCE SHEET AND CONSOLIDATED STATEMENTS OF
OPERATIONS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO THE FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          MAR-27-1999
<PERIOD-START>                             DEC-27-1998
<PERIOD-END>                               MAR-27-1999
<CASH>                                           7,054
<SECURITIES>                                    45,307
<RECEIVABLES>                                   16,451
<ALLOWANCES>                                   (1,313)
<INVENTORY>                                     15,951
<CURRENT-ASSETS>                                89,457
<PP&E>                                          44,281
<DEPRECIATION>                                (16,788)
<TOTAL-ASSETS>                                 121,924
<CURRENT-LIABILITIES>                           33,453
<BONDS>                                              0
                                0
                                          0
<COMMON>                                           205<F1>
<OTHER-SE>                                      85,165
<TOTAL-LIABILITY-AND-EQUITY>                   121,924
<SALES>                                         45,532
<TOTAL-REVENUES>                                40,850
<CGS>                                           18,077
<TOTAL-COSTS>                                   35,754
<OTHER-EXPENSES>                                   440
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 145
<INCOME-PRETAX>                                  5,536
<INCOME-TAX>                                     2,307
<INCOME-CONTINUING>                              3,229
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,229
<EPS-PRIMARY>                                     0.16
<EPS-DILUTED>                                     0.16
<FN>
<F1>THIS NUMBER INCLUDES 16,415,010 SHARES OF CLASS A COMMON STOCK WITH A
PAR VALUE OF $164,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR
VALUE OF $41,000.
</FN>
        

</TABLE>


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