<TABLE> <S> <C>
<PAGE>
<ARTICLE> 5
<LEGEND>
Summary financial information extracted from the Boston
Beer Company, Inc.'s consolidated balance sheet and consolidated statements of
operations and is qualified in its entirety by reference to the financial
statements.
</LEGEND>
<MULTIPLIER> 1,000
<S> <C>
<PERIOD-TYPE> 6-MOS
<FISCAL-YEAR-END> DEC-30-2000
<PERIOD-START> DEC-26-1999
<PERIOD-END> JUN-24-2000
<CASH> 5,303
<SECURITIES> 35,372
<RECEIVABLES> 18,629
<ALLOWANCES> (850)
<INVENTORY> 17,642
<CURRENT-ASSETS> 81,110
<PP&E> 49,913
<DEPRECIATION> (23,130)
<TOTAL-ASSETS> 111,902
<CURRENT-LIABILITIES> 24,723
<BONDS> 0
0
0
<COMMON> 206<F1>
<OTHER-SE> 82,477
<TOTAL-LIABILITY-AND-EQUITY> 111,902
<SALES> 106,522
<TOTAL-REVENUES> 95,696
<CGS> 41,831
<TOTAL-COSTS> 84,596
<OTHER-EXPENSES> 1,169
<LOSS-PROVISION> 0
<INTEREST-EXPENSE> 0
<INCOME-PRETAX> 12,269
<INCOME-TAX> 5,153
<INCOME-CONTINUING> 7,116
<DISCONTINUED> 0
<EXTRAORDINARY> 0
<CHANGES> 0
<NET-INCOME> 7,116
<EPS-BASIC> 0.38
<EPS-DILUTED> 0.38
<FN>
<F1>THIS NUMBER INCLUDES 16,458,738 SHARES OF CLASS A COMMON STOCK WITH A PAR VALUE
OF $165,000 AND 4,107,355 SHARES OF CLASS B STOCK WITH A PAR VALUE OF $41,000.
</FN>
</TABLE>