BOSTON BEER CO INC
SC 13G/A, 2000-02-14
MALT BEVERAGES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                                  SCHEDULE 13G

                                Amendment No. 3

                  Under the Securities and Exchange Act of 1934

                          The Boston Beer Company, Inc.
                                (Name of Issuer)

                              Class A Common Stock
                         (Title of Class of Securities)

                                   100557107
                                 (CUSIP Number)

                               December 31, 1999
            (Date of Event Which Requires Filing of this Statement)

    Check the  following  box to designate  the rule pursuant to which this
Schedule is filed:

          ___  Rule 13d-1(b)
          ___  Rule 13d-1(c)
          _X_  Rule 13d-1(d)



*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for any  subsequent  amendment  containing  information  which  would  alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the  Securities  Exchange  Act of
1934 ("Act") or otherwise  subject to the liabilities of that section of the Act
but  shall be  subject  to all other  provisions  of the Act  (however,  see the
Notes).




<PAGE>


1             NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

              Consumer Venture Partners I, L.P.

2             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a) |_|
                                                                     (b) |X|

3             SEC USE ONLY


4             CITIZENSHIP OR PLACE OF ORGANIZATION

              U.S.A.

Number        5          SOLE VOTING POWER
of shares
benefic-
ially                   0
owned
by each
reporting
person
with
              6          SHARED VOTING POWER

                         0

              7          SOLE DISPOSITIVE POWER

                         0

              8          SHARED DISPOSITIVE POWER

                         0

9             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              0

10            CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
              SHARES


11            PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                        0.0%

12            TYPE OF REPORTING PERSON

                PN
<PAGE>
1             NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

              Consumer Venture Associates I, L.P.

2             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a) |_|
                                                                     (b) |X|

3             SEC USE ONLY


4             CITIZENSHIP OR PLACE OF ORGANIZATION

              U.S.A.

Number        5          SOLE VOTING POWER
of shares
benefic-
ially                   0
owned
by each
reporting
person
with
              6          SHARED VOTING POWER

                         0

              7          SOLE DISPOSITIVE POWER

                         0

              8          SHARED DISPOSITIVE POWER

                         0

9             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              0

10            CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
              SHARES


11            PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                        0.0%

12            TYPE OF REPORTING PERSON

                PN
<PAGE>
1             NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

              Pearson C. Cummin, III

2             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a) |_|
                                                                     (b) |X|

3             SEC USE ONLY


4             CITIZENSHIP OR PLACE OF ORGANIZATION

              U.S.A.

Number        5          SOLE VOTING POWER
of shares
benefic-
ially                   73,923
owned
by each
reporting
person
with
              6          SHARED VOTING POWER

                         0

              7          SOLE DISPOSITIVE POWER

                         73,923

              8          SHARED DISPOSITIVE POWER

                         0

9             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              73,923

10            CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
              SHARES


11            PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                        0.5%

12            TYPE OF REPORTING PERSON

                IN
<PAGE>
1             NAME OF REPORTING PERSON
              S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

              Christopher P. Kirchen

2             CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP       (a) |_|
                                                                     (b) |X|

3             SEC USE ONLY


4             CITIZENSHIP OR PLACE OF ORGANIZATION

              U.S.A.

Number        5          SOLE VOTING POWER
of shares
benefic-
ially                   0
owned
by each
reporting
person
with
              6          SHARED VOTING POWER

                         0

              7          SOLE DISPOSITIVE POWER

                         0

              8          SHARED DISPOSITIVE POWER

                         0

9             AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

              0

10            CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
              SHARES


11            PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

                        0.0%

12            TYPE OF REPORTING PERSON

                IN


<PAGE>

Item 1(a)         Name of Issuer:

                  The Boston Beer Company, Inc.

Item 1(b) Address of Issuer's principal executive offices:

                  75 Arlington Street
                  Boston, MA   02116

Item 2(a)         Name of person filing:

                  Consumer Venture Partners I, L.P. ("CVP I")
                  Consumer Venture Associates I, L.P.  ("Consumer Associates")
                  Pearson C. Cummin, III
                  Christopher P. Kirchen.

                  Messrs. Cummin and Kirchen (collectively, the "General
                  Partners") are the general partners of Consumer Associates,
                  the sole general partner of CVP I.

Item 2(b) Address of principal business office or, if none, residence:

                  75 Arlington Street
                  Boston, MA   02116

Item 2(c)         Citizenship:

                  U.S.A.

Item 2(d)         Title of class of securities:

                  Class A Common Stock

Item 2(e)         CUSIP Number:

                  100557107

Item 3            If Statement filed pursuant to Rule 240.13d-1(b) or
                  240.13d-2(b) or (c), check whether the person filing is a:


                  (a)      |_| Broker or dealer registered under section 15
                               of the Act (15 U.S.C. 78o).

                  (b)      |_| Bank as defined in section 3(a)(6) of the Act
                               (15 U.S.C. 78c).

                  (c)      |_| Insurance company as defined in section 3(a)(19)
                               of the Act (5 U.S.C. 78c).

                  (d)      |_| Investment company registered under section 8
                               of the Investment Company Act (15 U.S.C. 80a-8).

                  (e)      |_| An investment adviser in accordance with
                               section 240.13d-1(b)(1)(ii)(E);

                  (f)      |_| An employee Benefit Plan, Pension Fund or
                               Endowment Fund in accordance with Section
                               240.13d-1(b)(1)(ii)(F);
<PAGE>


                  (g)      |_| A parent holding company or control person
                               in accordance with Section
                               240.13d-1(b)(1)(ii)(G);

                  (h)      |_| A savings associations as defined in Section 3(b)
                               of the Federal Deposit Insurance Act
                               (12 U.S.C. 1813);

                  (i)      |_| A church plan that is excluded from the
                               definition of an investment company under
                               section 3(c)(14) of the Investment Company
                               Act of 1940 (15 U.S.C. 80a-3);

                  (j)      |_| Group, in accordance with Section
                               240.13d-1(b)(1)(ii)(J);


Item 4            Ownership:

                  (a)      Amounts beneficially owned:

                           Neither of CVP I or Consumer Associates (individually
                           an "Entity" and collectively the "Entities") any
                           longer beneficially owns shares of the Class A
                           Common Stock as of December 31, 1999.  Mr. Cummin
                           directly owns 61,630 shares of Class A Common Stock.
                           Additionally, a profit sharing plan of which Mr.
                           Cummin is a trustee owns 2,293 shares.  As well,
                           Mr. Cummin has options to purchase 10,000 shares of
                           Class A Common Stock, which options are presently
                           exercisable.   Thus, Mr. Cummin may be deemed to
                           own beneficially 12,293 shares of Class A Common
                           Stock.  Mr. Cummin expressly disclaims beneficial
                           ownership of these shares.


                  (b)      Percent of class:

                           CVP I:  0.0%; Consumer Associates:  0.0%; each of the
                           General Partners (with the exception of Mr. Cummin
                           who may be deemed to beneficially own 0.5%):  0.0%.
                           The foregoing percentages are calculated based on the
                           16,425,295 shares of Class A Common Stock reported
                           to be outstanding as of November 8, 1999 on the
                           Issuer's Form 10-Q for the quarer ending
                           September 25, 1999.

                  (c)      Number of shares as to which such person has:

                     (i)   Mr. Cummin:  73,923 shares.  0 shares for all other
                           reporting persons.

                    (ii)   Shared power to vote or to direct the vote:

                           CVP I:  0 shares; Consumer Associates:  0 shares;
                           each of the General Partners:  0 shares.

                   (iii)   Sole power to dispose or to direct the disposition
                           of:

                           Mr. Cummin 73,923 shares.  0 shares for all other
                           reporting persons.

                    (iv)   Shared power to dispose or to direct the disposition
                           of:

                           CVP I:  0 shares; Consumer Associates  0 shares;
                           each of the General Partners:  0 shares.


<PAGE>

Item 5            Ownership of 5% or Less of a Class.

                  If this statement is being filed to report the fact that as of
                  the date  hereof  the  reporting  person  has ceased to be the
                  beneficial  owner of more  than five  percent  of the class of
                  securities, check the following  |X|.

Item 6            Ownership of More than 5% on Behalf of Another Person.

                  Not applicable.


Item 7            Identification and Classification of the Subsidiary Which
                  Acquired the Security Being Reported on By the Parent Holding
                  Company.

                  Not applicable.


Item 8            Identification and Classification
                  of Members of the Group:                 |_| EXHIBIT ATTACHED

                  Not applicable.

Item 9            Notice of Dissolution of Group:          |_| EXHIBIT ATTACHED

                  Not applicable.

Item 10           Certification:                           |_| EXHIBIT ATTACHED

                  Not applicable.


<PAGE>




                                    SIGNATURE


         After reasonable  inquiry and to the best of my knowledge and belief, I
certify that the information  set forth in this statement is true,  complete and
correct.







Dated:  February 14, 1999               Consumer Venture Partners I, L.P.

                                        By:  Consumer Venture Associates I, L.P.

                                        By:  /s/Pearson C. Cummin, III
                                             Pearson C. Cummin III
                                             General Partner

                                        Consumer Venture Associates I, L.P.

                                        By: /s/Pearson C. Cummin, III
                                             Pearson C. Cummin III
                                             General Partner


                                        By:  /s/Pearson C. Cummin, III
                                             Pearson C. Cummin III

                                                *
                                             ____________________________
                                             Christopher P. Kirchen

                                       *By:  /s/Pearson C. Cummin, III
                                             Pearson C. Cummin III
                                             Attorney-in-Fact

<PAGE>

This  Schedule  13G was  executed by Pearson C. Cummin III pursuant to Powers of
Attorney filed with the Securities and Exchange Commission on February 16, 1993,
in connection  with a Schedule 13G for Natural  Wonders,  Inc.,  which Powers of
Attorney are  incorporated  herein by reference and copies of which are attached
hereto as Exhibit 2.



                                    EXHIBIT I

     Pursuant to Rule 13d-1  (k)(1) under the  Securities  Exchange Act of 1934,
the undersigned hereby agree that only one statement  containing the information
required on Schedule 13G need be filed with respectc to ownership by each of the
udnersigned of shares of Class A Common Stock of Boston Beer Company, Inc.

     This Agreement may be executed in any number of counterparts, each of which
shall be deemed an original.

Dated:   February 12, 1999

CONSUMER VENTURE PARTNERS I. L.P.

By:      Consumer Venture Associates, L.P.

         By:      /s/Pearson C. Cummin, III
                  Pearson C. Cummin, III
                  General Partner

CONSUMER VENTURE ASSOCIATES, L.P.

         By:      /s/Pearson C. Cummin, III
                  Pearson C. Cummin, III
                  General Partner

                  /s/Pearson C. Cummin, III
                  Pearson C. Cummin, III

                        *
                  ______________________
                  Christopher P. Kirchen

                                    *By
                                        /s/Pearson C. Cummin, III
                                        Pearson C. Cummin, III
                                        Attorney-in-Fact


This  Agreement  was  executed  pursuant  to Powers of  Attorney  filed with the
Securities  and Exchange  Commission on February 16, 1993, in connection  with a
Schedule  13G  for  Natural   Wonders,   Inc.,  which  Powers  of  Attorney  are
incorporated  herein by  reference  and copies of which are  attached  hereto as
Exhibit 2.






                                   EXHIBIT II




                                POWER OF ATTORNEY

     KNOW ALL MEN BY THESE PRESENTS,  that each person whose  signature  appears
below hereby  constitutes and appoints Pearson C. Cummin, III and Christopher P.
Kirchen,  and each of them,  with full power to act without the other,  his true
and lawful  attorney-in-fact,  with full power of substitution,  to sign any and
all instruments,  certificates and documents that may be necessary, desirable or
appropriate  to be  executed  on behalf of  himself as an  individual  or in his
capacity as a general partner of any  partnership,  pursuant to Section 13 or 16
of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), and any
and all  regulations  promulgated  thereunder,  and to file the  same,  with all
exhibits  thereto,  and any other  documents in connection  therewith,  with the
Securities and Exchange  Commission,  and with any other entity when and if such
is mandated by the Exchange Act or by the By-Laws of the National Association of
Securities  Dealers,  Inc., granting unto said  attorney-in-fact  full powera nd
authority to do so and perform each and every act and thing necessary, desirable
or  appropriate,  fully to all intends  and  purposes as he might or could do in
person, thereby ratifying and confirming all that said attorney-in-fact,  or his
substitutes, may lawfully do or cause to be done by virtue hereof.

     IN WITNESS  WHEREOF,  this Power of Attorney  has been signed as of the
16th day of Feburary, 19993.

                                                     /s/ Pearson C. Cummin, III
                                                     Pearson C. Cummin, III

                                                     /s/ G. Clinton Merrick
                                                     G. Clinton Merrick

                                                     /s/ Christoper P. Kirchen
                                                     Christopher P. Kirchen




The  original  statement  shall be signed by each  person  on whose  behalf  the
statement is filed or his authorized representative.  If the statement is signed
on behalf of a person by his authorized  representative  other than an executive
officer  or   general   partner  of  the   filing   person,   evidence   of  the
representative's  authority to sign on behalf of such person shall be filed with
the  statement,  provided,  however,  that a power of attorney  for this purpose
which is already on file with the Commission may be  incorporated  by reference.
The name and any title of each person who signs the statement  shall be typed or
printed beneath his signature.








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