YOUNG INNOVATIONS INC
DEF 14A, 1999-04-02
ORTHOPEDIC, PROSTHETIC & SURGICAL APPLIANCES & SUPPLIES
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<PAGE>   1

                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No. ___ )


    Filed by the Registrant [X]

    Filed by a Party other than the Registrant [  ]

    Check the appropriate box:

    [   ] Preliminary Proxy Statement
    [   ] Confidential, for Use of the Commission Only 
          (as permitted by Rule 14a-6(e)(2))

    [ X ] Definitive Proxy Statement

    [   ] Definitive Additional Materials

    [   ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                             YOUNG INNOVATIONS, INC.

                (Name of Registrant as Specified in Its Charter)


        (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

    Payment of Filing Fee (Check the appropriate box):

    [X] No Fee required.

    [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

    (1) Title of each class of securities to which transaction applies:

    (2) Aggregate number of securities to which transaction applies:

    (3) Per unit  price  or  other  underlying  value  of  transaction  computed
    pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing
    fee is calculated and state how it was determined):

    (4) Proposed maximum aggregate value of transaction:

    (5) Total fee paid:

     [   ] Fee paid previously with preliminary materials.



<PAGE>   2


     [ ] Check box if any part of the fee is offset as provided by Exchange  Act
    Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
    paid  previously.  Identify the previous  filing by  registration  statement
    number, or the form or schedule and the date of its filing.

    (1) Amount Previously Paid:

    (2) Form, Schedule or Registration Statement No.:

    (3) Filing Party:

    (4) Date Filed:




<PAGE>   3


                             YOUNG INNOVATIONS, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                                  To be held on
                                  May 10, 1999

TO THE SHAREHOLDERS:

    The  Annual  Meeting  of  Shareholders  of  Young  Innovations,   Inc.  (the
"Company") will be held in the Penthouse Ballroom of the Renaissance Hotel, 9801
Natural Bridge Road,  Berkeley,  Missouri  63134, on May 10, 1999, at 6:30 P.M.,
St. Louis time, for the following purposes:

        1. To elect  eight  Directors  to serve  until  the  Annual  Meeting  of
    Shareholders  in 2000  or  until  their  successors  are  duly  elected  and
    qualified;

        2. To consider  and act upon  ratification  of the  selection  of Arthur
Andersen LLP as independent accountants for 1999;

        3. To approve an  amendment to the  Company's  1997 Stock Option Plan to
    increase the number of shares of Common Stock available under the Stock Plan
    from 350,000 to 650,000; and

        4. To  transact  such other  business  as may  properly  come before the
meeting.

    Only  shareholders  whose names appear of record at the  Company's  close of
business on March 19, 1999 are entitled to receive  notice of and to vote at the
Annual Meeting or any adjournments thereof.

                                             By Order of the Board of Directors,

                                             Richard G. Richmond
                                             Secretary

April 2, 1999

Earth City, Missouri

ALL SHAREHOLDERS ARE CORDIALLY INVITED TO ATTEND THE ANNUAL MEETING.  WHETHER OR
NOT YOU  INTEND TO BE  PRESENT,  PLEASE  COMPLETE,  DATE,  SIGN AND  RETURN  THE
ENCLOSED  PROXY CARD IN THE STAMPED AND  ADDRESSED  ENVELOPE  ENCLOSED  FOR YOUR
CONVENIENCE.  SHAREHOLDERS  CAN HELP THE COMPANY AVOID  UNNECESSARY  EXPENSE AND
DELAY BY PROMPTLY RETURNING THE ENCLOSED PROXY CARD. THE PRESENCE,  IN PERSON OR
BY PROPERLY EXECUTED PROXY, OF A MAJORITY OF THE COMMON STOCK OUTSTANDING ON THE
RECORD DATE IS NECESSARY TO CONSTITUTE A QUORUM AT THE ANNUAL MEETING.


<PAGE>   4


                             YOUNG INNOVATIONS, INC.
                           13705 Shoreline Court East
                           Earth City, Missouri 63045

                                 PROXY STATEMENT

                         Annual Meeting of Shareholders
                             to be held May 10, 1999

    This Proxy Statement is being furnished to the common  shareholders of Young
Innovations,  Inc. (the  "Company") on or about April 2, 1999 in connection with
the  solicitation  of proxies on behalf of the Board of Directors of the Company
for use at the annual meeting of shareholders  (the "Annual Meeting") to be held
on May 10,  1999 at the time and  place  and for the  purposes  set forth in the
accompanying Notice of Annual Meeting, and at any adjournment or postponement of
that meeting.

    Holders of shares of common  stock,  par value $0.01 per share  ("Shares" or
the "Common  Stock"),  of the Company at its close of business on March 19, 1999
(the "Record Date") will be entitled to receive notice of and vote at the Annual
Meeting. On the Record Date,  6,722,796 shares of Common Stock were outstanding.
Holders of Common Stock (the  "Shareholders") are entitled to one vote per share
of Common  Stock they held of record on the Record  Date on each matter that may
properly come before the Annual Meeting.

    A  plurality  of the votes of  Shareholders  cast at the  Annual  Meeting is
required for the election of each  director.  Ratification  of the  selection of
independent  accountants  and for the approval of the amendment to the Company's
1997 Stock Option Plan require the affirmative  vote of holders of a majority of
the Shares voted on the proposal.  Abstentions and broker  non-votes are counted
in the number of shares  present in person or  represented by proxy for purposes
of determining whether a quorum is present,  but not for purposes of election of
directors,  approving the  amendment to the Company's  1997 Stock Option Plan or
ratification of the selection of independent accountants.

    Management of the Company ("Management"), together with members of the Board
of Directors of the Company, in the aggregate, directly or indirectly controlled
approximately 59.7% of the Shares outstanding on the Record Date.

    Shareholders  of record on the Record Date are  entitled to cast their votes
in person or by properly executed proxy at the Annual Meeting. The presence,  in
person  or by  properly  executed  proxy,  of a  majority  of the  Common  Stock
outstanding on the Record Date is necessary to constitute a quorum at the Annual
Meeting.  If a quorum is not present at the time the Annual Meeting is convened,
the Company may adjourn or postpone the Annual Meeting.

    All Common  Stock  represented  at the Annual  Meeting by properly  executed
proxies received prior to or at the Annual Meeting and not properly revoked will
be voted at the Annual Meeting in accordance with the instructions  indicated in
such proxies.  If no instructions are indicated,  such proxies will be voted FOR
Proposal 1 for the election of the Board's director nominees, FOR Proposal 2 for
the ratification of the recommended  independent  accountants and FOR Proposal 3
for the  amendment  to the  Company's  1997  Stock  Option  Plan.  The  Board of
Directors of the Company  does not know of any  matters,  other than the matters
described in the Notice of Annual Meeting attached to this Proxy Statement, that
will come before the Annual Meeting.

    Any proxy given pursuant to this  solicitation  may be revoked by the person
giving it at any time  before it is voted.  Proxies may be revoked by (i) filing
with the Secretary of the Company,  at or before the Annual  Meeting,  a written
notice of revocation  bearing a date later than the date of the proxy, (ii) duly
executing  and  dating a  subsequent  proxy  relating  to the  Common  Stock and
delivering it to the  Secretary of the Company at or before the Annual  Meeting,
or (iii) attending the Annual Meeting and voting in person (although  attendance
at the Annual  Meeting will not in and of itself  constitute  a revocation  of a
proxy).  Any  written  notice  revoking  a proxy  should  be sent to:  Corporate
Secretary,  Young  Innovations,  Inc.,  13705 Shoreline Court East,  Earth City,
Missouri 63045 (telephone number (314) 344-0010).



<PAGE>   5




    The proxies are  solicited  by the Board of  Directors  of the  Company.  In
addition to the use of the mails,  proxies  may be  solicited  personally  or by
telephone or facsimile transmission, by directors, officers or regular employees
of the Company or persons  employed by the Company for the purpose of soliciting
proxies.  It is contemplated  that brokerage  houses,  custodians,  nominees and
fiduciaries  will  be  requested  to  forward  the  soliciting  material  to the
beneficial  owners of Common Stock held of record by such  persons,  and will be
reimbursed for expenses incurred therewith.  The cost of solicitation of proxies
will be borne by the Company.
                                 ---------------

               The date of this Proxy Statement is April 2, 1999.

                                       2

<PAGE>   6



                                                               

                        PROPOSAL 1: ELECTION OF DIRECTORS

    Pursuant to the By-laws of the Company,  the Company's Directors are elected
annually and hold office until their successors are duly elected and qualified.

    The following table sets forth the names,  ages,  principal  occupations and
other information  respecting the director  nominees,  each of whom is a current
director of the Company:


<TABLE>
<CAPTION>
                                                              PRINCIPAL OCCUPATION
                  DIRECTOR                AGE                  DURING PAST 5 YEARS

<S>                                       <C>  <C>                                                 
          George E. Richmond......        65   President of Young Dental Manufacturing Company
                                               ("Young Dental") (predecessor to the Company) from
                                               1961 until 1997. Chief Executive Officer
                                               and a Director of the Company since its organization
                                               in 1995 and Chairman of the Board since 1997. Director
                                               of UMB Bank of St. Louis, National Association.

          Alfred E. Brennan.......        46   President since July 1998, Chief Operating Officer of the
                                               Company since October 1997, and Director of the Company
                                               since August 1997. Senior Associate of Dewar
                                               Sloan from 1995 until October 1997. President of the
                                               Dental Instrument Division of DENTSPLY International,
                                               Inc. from 1991 to 1994. Director of Unico Systems Inc.

          Arthur L. Herbst, Jr (1).      35    Chief  Financial  Officer since  February  1999,  Executive Vice
                                               President  of  Strategic  Planning  since  October  1998  and  a
                                               Director of the Company since November
                                               1997. Vice President and Portfolio  Manager with Roberts,  Glore
                                               & Co. since  September  1995.  Director of Corporate  Finance of
                                               DENTSPLY International,  Inc. from May 1993 through August 1995.
                                               Treasurer  of GENDEX  Corp.  From
                                               November 1990 to June 1993.

          Richard G. Richmond.....        44   Vice President since February 1999, Secretary and a
                                               Director of the Company since 1995, President of Young Dental
                                               since July 1997 and a Director of Young Dental since June 1989.
                                               Mr. Richmond is George Richmond's son.
          Richard P. Conerly(2)(3)        74   Director of the Company since August 1997. Retired
                                               since 1994. Chairman and Chief Executive Officer of
                                               Orion Capital Inc., a private investment company, from
                                               1987 to 1994. Director of LaBarge, Inc. ("LaBarge").

          Craig E. LaBarge(2).....        48   Director of the Company since August 1997. Chief
                                               Executive Officer of LaBarge since 1991 and President
                                               of LaBarge since 1986. Director of LaBarge and TALX
                                               Corporation.

          Connie H. Drisko, DDS(3)        58   Director of the Company since January 1998. Professor
                                               and Chairperson of the Department of Periodontics,
                                               Endodontics and Dental Hygiene at the University of
                                               Louisville School of Dentistry since September 1993;
                                               held teaching position in Periodontic Department,
                                               University of Missouri Kansas City for ten years prior.

          James R. O'Brien(2).....        58   Director of the Company since October 1998. Managing
                                               Director of The Wellston Group since 1995. President and Chief
                                               Operating  Officer  of  Swingster Company from 1994 through 1995.
                                               President  of multiple  divisions of   FIGGIE   International, a
                                               Fortune  500  company,  from 1986
                                               through 1994.
</TABLE>


- ----------
(1) Mr. Herbst's title was Executive Vice President of Strategic Planning and 
    Corporate Development at December 31, 1998.
(2) Member of Audit Committee.
(3) Member of Compensation Committee.

THE BOARD OF DIRECTORS  RECOMMENDS THAT  SHAREHOLDERS VOTE FOR PROPOSAL 1 TO 
APPROVE THE BOARD OF DIRECTORS' SLATE OF NOMINEES STANDING FOR ELECTION.

                                       3

<PAGE>   7


        INFORMATION CONCERNING THE BOARD OF DIRECTORS AND ITS COMMITTEES

    The Board of  Directors  met six times  during 1998.  All  directors  
attended at least 75% of the meetings of the Board and of the committees upon 
which they served.

COMPENSATION OF DIRECTORS

    Full-time  employees  of the Company  who serve as  directors  receive  only
reimbursement of expenses  incurred in attending  meetings.  Effective  November
1997,  the  Company  adopted its 1997 Stock  Option Plan  pursuant to which each
non-employee  Director of the Company  received a grant of an option to purchase
up to 5,000 shares of the Company's common stock.

COMMITTEES

    The Board of Directors has had standing  Audit and  Compensation  Committees
since November 1997.

    The Audit  Committee  met twice  during 1998.  The  Committee is composed of
Richard P.  Conerly,  Chairman,  Craig E.  LaBarge,  and James R.  O'Brien.  The
Committee's  responsibilities include evaluation of significant matters relating
to the audit and  internal  controls  of the Company and review of the scope and
results of audits by the independent auditors.

    The  Compensation  Committee  met one time during  1998.  The  Committee  is
composed of Richard P.  Conerly,  Chairman and Connie H. Drisko.  The  Committee
reviews the Company's  remuneration policies and practices,  including executive
salaries,   compensation  and  other  employee  benefits,  and  administers  the
Company's 1997 Stock Option Plan.

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

    During fiscal 1998,  non-employee directors Richard P. Conerly and Connie H.
Drisko served as members of the Compensation Committee. None of the Compensation
Committee members or named Executive Officers have any relationship that must be
disclosed under this caption.

EXECUTIVE OFFICERS

    The executive  officers of the Company,  their ages as of March 31, 1999 and
their  positions with the Company are set forth below All officers serve at the 
pleasure of the Board of Directors.


<TABLE>
<CAPTION>
                           NAME                AGE                  POSITION

<S>                                             <C>  <C>                            
                   George E. Richmond...        65   Chairman of the Board, Chief
                                                     Executive Officer and Director

                   Alfred E. Brennan....        46   President, Chief Operating
                                                     Officer and Director

                   Arthur L. Herbst, Jr.        35   Executive Vice President of Strategic Planning,
                                                     Chief Financial Officer and Director

                   Richard G. Richmond..        44   Vice President,  Secretary and Director; President of Young
                                                     Dental

                   Eric R. Stetzel......        43   Vice  President  since  February  1999,  President of Young
                                                     Acquisitions
                                                     Company since February 1998,  President of Panoramic Rental
                                                     Corp since April 1998
</TABLE>

                                       4

<PAGE>   8




                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

    The following table summarizes the annual and long-term  compensation earned
or awarded to the Company's  Chief  Executive  Officer and each of the Company's
five other most highly compensated  executive officers for the last three fiscal
years.

 
                                                                  
                                                                                
<TABLE>
<CAPTION>
                                                                                     LONG-TERM
                                                                                COMPENSATION AWARDS
                                                                                     SECURITIES
                                                             ANNUAL                  UNDERLYING
                                                          COMPENSATION                OPTIONS
 
            NAME AND PRINCIPAL POSITION     YEAR     SALARY       BONUSES(1)
 
<S>                                         <C>      <C>             <C>                <C>         
            George E. Richmond              1998     $214,400        $ 70,720    
            Chief Executive Officer         1997      214,400          15,218    
                                            1996      213,812          23,191                 
            Alfred E. Brennan               1998     $217,115        $ 60,000   
            President and Chief             1997      101,065             915           60,000
            Operating Officer(2)            
            Arthur L. Herbst, Jr.(3)        1998     $ 42,404        $ 12,000           75,000        
            Executive Vice President of                          
            Strategic Planning and Chief
            Financial Officer
            Richard G. Richmond             1998     $150,000        $ 49,742
            Secretary                       1997      111,488          11,421           32,000
                                            1996       92,818          10,741
            Michael W. Eggleston(4)         1998     $115,679        $      0
                                            1997      111,488           7,913           32,000
                                            1996       92,818          10,641

            Eric R. Stetzel(5)              1998     $ 140,000       $  60,000          16,000
</TABLE>



(1) Annual  bonus  amounts  were  earned  and  accrued  during the fiscal  years
    indicated and paid in the following years. 
(2) Mr. Brennan became an employee of the Company in October 1997. Amounts 
    indicated for 1997 include payments made by the Company for consulting
    services prior to Mr. Brennan's employment.
(3) Mr. Herbst became an employee of the Company in October 1998. Mr.  Herbst's
    title was Executive Vice President of Strategic Planning and Development at
    December 31, 1998.
(4) Mr.  Eggleston was Vice President,  Treasurer,  and Chief Financial  Officer
    until leaving the Company in January 1999. 
(5) Mr. Stetzel joined the Company in February  1998 as  President  of Young  
    Acquisitions  Company  and became a Vice President of the Company in 
    February 1999.

                                       5

<PAGE>   9


OPTIONS/SAR GRANTS

    The following table sets forth certain  information  with respect to options
to purchase  Common Stock granted during the fiscal year ended December 31, 1998
to each of the named executive officers who received option grants.

                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

                                INDIVIDUAL GRANTS


<TABLE>
<CAPTION>
                           Number of      % of Total
                           Securities   Options/                                    Potential Realizable
                           Underlying   SAR'sGranted to   Exercise                  Value at Assumed
                            Options/       Employees        Price                   Price Appreciation
                             SAR's      in Fiscal            Per       Expiration   for Option Term(2)
          Name            Granted #(1)  Year                  Share           Date    5%($)(3)    10%($)(4)

<S>                          <C>            <C>          <C>           <C>          <C>           <C>        
  Arthur L. Herbst Jr.       27,000         20.3%        $ 13.00       12/02/08     $  220,860    $   559,440
                             48,000         36.1%        $ 13.875      10/02/08     $  418,800    $1,061,520

  Eric R. Stetzel            16,000         12.0%        $ 17.00       02/27/08     $  171,040    $   433,440
</TABLE>


(1) No stock appreciation rights ("SAR's") were granted in 1998.
(2) The  values  shown  are  based  on the  indicated  assumed  annual  rates of
    appreciation  compounded annually.  Actual gains realized,  if any, on stock
    option  exercises  and Common  Stock  holdings  are  dependent on the future
    performance of the Common Stock and overall stock market  conditions.  There
    can be no assurance that the values shown in this table will be achieved.
(3) Represents an assumed market price per share of Common Stock of $21.18 for 
    options  expiring  12/2/08,  $22.60 for options expiring 10/2/08, and $27.69
    for options expiring 2/27/08.
(4) Represents an assumed market price per share of Common Stock of $33.72 for 
    options  expiring  12/2/08,  $35.99 for options expiring 10/2/08, and $44.09
    for options expiring 2/27/08.

Option/SAR Exercises

    The  following  table sets forth  certain  information  with  respect to the
exercise of options to purchase  Common Stock during the year ended December 31,
1998,  and the  unexercised  options held and the value thereof at that date, by
each of the named executive officers.

              AGGREGATED OPTIONS/SAR EXERCISES IN LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTIONS/SAR VALUES


<TABLE>
<CAPTION>
                                                                                  Value of Unexercised 
                             Shares               Number of Securities Underlying In-the-Money  
                            Acquired     Value    Unexercised Options SAR's at    Options SAR's at Fiscal
                           on Exercise  Realized  Fiscal Year-end(#)               Year-end ($)(1) 
                                                  -----------------------------   ---------------

            Name                 #          $       Exercisable  Unexercisable     Exercisable  Unexercisable
            ----           -----------  --------  -------------  -------------   -------------  -------------

<S>                             <C>          <C>       <C>           <C>             <C>           <C>     
   Alfred E. Brennan...         0            0         15,000        45,000          $16,875       $ 50,625
   Richard G. Richmond.         0            0              0        32,000                0       $ 36,000
   Michael W. Eggleston         0            0              0        32,000                0       $ 36,000
   Arthur L.  Herbst  Jr.       0            0         18,750        56,250              844       $  2,531
   Eric R. Stetzel. . . .            0       0              0        16,000                0       $      0
</TABLE>


- ----------
(1) Based on the closing  price of the  Company's  stock as quoted on the NASDAQ
National Market as of December 31, 1998, of $13.125.

                                       6

<PAGE>   10


EMPLOYMENT AGREEMENTS

    In October  1997,  the Company  entered into an  employment  agreement  with
Alfred E. Brennan pursuant to which Mr. Brennan agreed to serve as the Company's
Senior Vice President and Chief  Operating  Officer.  The  employment  agreement
initially  expired December 31, 1998, was renewed for a one year term commencing
January 1, 1999,  and is  automatically  renewable  thereafter for an indefinite
number of  successive  one year  terms  until  cancelled  by either  party.  Mr.
Brennan's minimum annual base salary under the agreement is $180,000.

REPORT ON EXECUTIVE COMPENSATION

     Executive  compensation  for 1998 was fixed by the Compensation  Committee 
of the Company's Board of Directors.  In developing the Company's  executive  
compensation  policies,  the Committee  has two  principal  objectives:  1)  
attracting,  rewarding and retaining officers who possess outstanding  talent, 
and 2) motivating the officers to achieve short-term and long-term corporate  
objectives that enhance  shareholder value.  Following annual reviews the 
Committee  authorizes  appropriate changes as determined by the three primary
components  of  executive  compensation,  which are: a) base  salary,  b)  
performance-based  annual  incentive  bonus and c) long-term stock-based awards.

     In  evaluating  and  setting  the  three  components  of  compensation  for
executive  officers,  including the Chief Executive Officer of the Company,  the
Committee considers:  individual  responsibilities,  including changes which may
have  occurred  since the prior  review;  individual  performance  in fulfilling
responsibilities  and  achieving  the  Company's  financial  goals for the year;
relative  contributions  of the  individual  to the results of  operations;  the
impact of  operating  conditions;  the  effect  of  economic  changes  on salary
structure; comparisons with compensation paid to individuals with similar skills
and experience;  and,  comparisons with compensation paid by similarly  situated
companies.  Such  considerations  are subjective,  and specific measures are not
used in the review process.


                                Richard P. Conerly, Chairman
                                Connie H. Drisko



                                PERFORMANCE GRAPH

     The following  graph and table  compare the  cumulative  total  shareholder
return on the  Company's  Common  Stock from  November 4, 1997,  the date of the
initial public offering of the Common Stock, through December 31, 1998, with the
Russell 2000 Index,  the NASDAQ Stock Market  Composite  Index for United States
Companies,  an old  industry  peer group and a new industry  peer group.  In its
Proxy  Statement for its 1997 Annual Meeting of  Shareholders,  the Company used
comparisons  only to the  NASDAQ  Index and the old  industry  peer  group.  The
Company  believes the comparisons to the Russell 2000 Index and the new industry
peer group provide more meaningful comparisons than the NASDAQ Index and the old
industry  peer  group  because  they  are  more  reflective  of  companies  with
comparable  market  capitalizations  to that  of the  Company.  The  comparisons
reflected  in the table and graph,  however,  are not  intended to forecast  the
future  performance of the Common Stock and may not be indicative of such future
performance.  The table and graph  assume an  investment  of $100 in the  Common
Stock  and in each  index  on  November  4,  1997  and the  reinvestment  of all
dividends;  the beginning price for the Company's Common Stock is $12, the price
at which Shares were sold in its initial public offering.

                                       7

<PAGE>   11




















                                    [GRAPH]



                                 










<TABLE>
<CAPTION>
                                              Cumulative Total Return
             ------------------------------------------------------------------------------
                                              11/4/97    12/97   3/98   6/98   9/98  12/98
<S>                                              <C>      <C>     <C>    <C>    <C>    <C>     
             YOUNG INNOVATIONS, INC.             100      150     129    128    117    109     
             NEW PEER GROUP(1)                   100      108     118    105     84    111       
             OLD PEER GROUP(2)                   100      107     117    116     96    123
             NASDAQ STOCK MARKET (U.S.)          100       99     116    119    108    139  
             RUSSELL 2000                        100      101     111    108     86    100
</TABLE>


- ----------

(1) Comparable  New Peer Group  Composite is a weighted  average  index based on
    market capitalization.  The Composite includes Dentsply International, Inc.,
    Sybron International Corporation,  American Dental Technologies, Inc., Zila,
    Inc. and Schick Technologies, Inc.

(2) Comparable  Old Peer Group  Composite is a weighted  average  index based on
    market capitalization.  The Composite includes Dentsply International, Inc.,
    Sybron International Corporation, Patterson Dental Company and Henry Schein,
    Inc.


                                       8

<PAGE>   12


              CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

        Solutions  in  3D,  Inc.   ("3D"),   a  manufacturer  of  plastic  resin
    prototypes, leases space from the Company at its premises in Earth City at a
    rental of $750 per month.  George  Richmond and Michael  Eggleston own 52.5%
    and 15.0%, respectively,  of the outstanding common stock of 3D. The Company
    has, from time to time,  loaned money to 3D which,  as of December 31, 1998,
    aggregated  $48,000  with  interest  payable  monthly at the prime rate of a
    local  bank;  the  note  evidencing  the loan  has no  maturity  date and is
    unsecured. The highest principal balance of the loan at any time during 1998
    was $48,000.  3D's business is primarily  with unrelated  third parties.  In
    1998, the Company paid an aggregate of $13,982 for plastic resin prototyping
    services  provided to the Company.  3D leases space from the Company and the
    Company  may  continue  to loan 3D  money  from  time to time  and  purchase
    services from 3D.
        George  Richmond is a 40% minority  shareholder  and former  officer and
    director of Earth City Technologies  ("Technologies"),  a company located in
    Fenton,  Missouri.  Technologies  repairs  damaged  scalers  for the Company
    returned by its  customers  and sells scaler  parts.  Total  amounts paid to
    Technologies for repairs/parts in 1998 were $6,734.  Technologies  purchases
    certain  products and components  from the Company from time to time.  Total
    amounts  billed  to  Technologies  in 1998 were  $53,761.  Mr.  Richmond  is
    currently not an officer,  director or employee of Technologies and plays no
    role  in  its  management.  The  Company  believes  that  arrangements  with
    Technologies  are on terms to the Company as  favorable as could be obtained
    from unaffiliated third parties.

          The Company has  adopted a policy  that all  transactions  between the
    Company  and any  affiliated  party will be  approved  by a majority  of all
    members  of the  Company's  Board  of  Directors  and by a  majority  of the
    independent and disinterested  Directors and will continue to be on terms no
    less  favorable  to the  Company  than terms the Company  believes  would be
    available from unaffiliated third parties.


        SECURITIES OWNERSHIP OF MANAGEMENT AND CERTAIN BENEFICIAL OWNERS

        The following  tabulation  sets forth  information as of March 19, 1999,
    concerning  the  ownership  of Common  Stock by each  Director,  each of the
    executive officers named in the Summary  Compensation Table included in this
    Proxy  Statement,  all Directors and executive  officers as a group, and all
    persons known by the Company to be the beneficial  owners of five percent or
    more of the Common Stock. On March 19, 1999,  there were 6,722,796 shares of
    Common  Stock  issued and  outstanding.  The  address of each  Director  and
    executive officer listed below is Young  Innovations,  Inc., 13705 Shoreline
    Court East, Earth City, Missouri 63045.


<TABLE>
<CAPTION>
                                                              AMOUNT OF SHARES         PERCENT
                                 NAME AND ADDRESS           BENEFICIALLY OWNED(1)     OF CLASS

<S>                                                               <C>                   <C>  
                    George E. Richmond(2)                         3,295,065             48.3%

                    Richard G. Richmond(3)(4)                       625,994               9.2

                    Alfred E. Brennan(5)                             30,000                 *

                    Richard P. Conerly(6)                            10,000                 *

                    Craig E. LaBarge(7)                               5,000                 *

                    Arthur L. Herbst, Jr.(8)                         46,800                 *

                    Connie H. Drisko (7)                              5,000                 *

                    James R. O'Brien(7)                               5,000                 *

                    Eric R. Stetzel (9)                              50,000                 *

                    All directors  and executive  officers        4,072,859              59.7
                    as a group (9 persons)
 
                    Charles M. Royce (10)                           377,000               5.6
                        Royce & Associates, Inc.
                        Royce Management Company
                        1414 Avenue of the Americas
                        New York, NY 10019
 
                    Wasatch Advisors Inc. (10)                      384,500               5.7
                        150 Social Hall Avenue
                        Salt Lake City, UT 84111
</TABLE>

 

   ----------
     * Less than 1.0%.

                                       9

<PAGE>   13


(1) Beneficial  ownership of shares, as determined in accordance with applicable
    Securities  and Exchange  Commission  rules,  includes  shares as to which a
    person has or shares sole voting power and/or  investment  power.  Except as
    otherwise  indicated,  all  shares are held of record  with sole  voting and
    investment  power.  Pursuant  to the rules of the  Securities  and  Exchange
    Commission,  certain shares of the Company's Common Stock which a person has
    the  right to  acquire  within 60 days  pursuant  to the  exercise  of stock
    options  and  warrants  are  deemed to be  outstanding  for the  purpose  of
    computing  beneficial ownership and the percentage ownership of that person,
    but are not deemed  outstanding  for  purposes of computing  the  percentage
    ownership of any other person.  All  directors  and executive  officers as a
    group hold  options to purchase  an  aggregate  of 104,500  shares of Common
    Stock.
(2) Includes 2,388,285 shares held in a revocable trust as to which Mr. Richmond
    has sole voting and dispositive  power and 906,780 shares held in a trust as
    to which Mr.  Richmond is a co-trustee  and has sole voting power and shared
    dispositive power. Excludes 1,735 shares owned by Mr. Richmond's spouse.
(3) Includes  87,549  shares owned  directly by Mr.  Richard  Richmond,  176,815
    shares held in a trust for his benefit of which Mr. Richmond is a co-trustee
    and has shared voting and dispositive powers, and 353,630 shares held in two
    other trusts in which Mr. Richmond is not a beneficiary but is a co-trustee,
    and has  shared  voting  and  dispositive  powers.  Mr.  Richmond  disclaims
    beneficial ownership in the 353,630 shares held in the trusts in which he is
    not a beneficiary.
(4) Includes 8,000 shares of Common Stock issuable to Mr. Richmond upon exercise
    of stock options  currently  exercisable.  Excludes  24,000 shares of Common
    Stock subject to stock options  issued to Mr.  Richard  Richmond  which will
    become exercisable ratably over the next three years.
(5) Includes 30,000 shares of Common Stock issuable to Mr. Brennan upon exercise
    of stock options  currently  exercisable.  Excludes  30,000 shares of Common
    Stock subject to stock options  which will become  exercisable  ratably over
    the next two years.
(6) Includes  5,000 shares owned  directly by Mr.  Conerly and 5,000 shares of 
    Common Stock  issuable to Mr.  Conerly upon  exercise of stock options.
(7)  Includes  5,000  shares of Common  Stock  issuable  to Messrs.  LaBarge and
     O'Brien and Ms. Drisko upon exercise of stock options. 
(8) Includes 3,300 shares owned  directly  by Mr.  Herbst,  5,000  shares of 
    Common  Stock  issuable  upon exercise of stock options
    originally issued to Mr. Herbst as a non-employee Director, 37,500 shares of
    Common Stock  issuable to Mr.  Herbst as an employee  upon exercise of stock
    options  currently  exercisable  and  1,000  shares  owned  by Mr.  Herbst's
    daughters over which Mr. Herbst has voting and dispositive powers.  Excludes
    1,250 shares owned by Mr.  Herbst's spouse and 37,500 shares of Common Stock
    subject to stock options which will become exercisable ratably over the next
    two years.
(9) Includes  46,000  shares owned  directly by Mr.  Stetzel and 4,000 shares of
    Common  Stock  issuable  to Mr.  Stetzel  upon  exercise  of  stock  options
    currently  exercisable.  Excludes  12,000  shares of Common Stock subject to
    stock  options  issued to Mr. Stezel which will become  exercisable  ratably
    over the next three years.
(10) Based  solely upon  information  contained  in Schedule  13G filed with the
     Securities and Exchange Commission.



             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

    Section 16(a) of the Securities  Exchange Act of 1934 requires the Company's
executive officers and directors, and persons who beneficially own more than ten
percent  (10%)  of the  Company's  common  stock,  to file  initial  reports  of
ownership and changes in ownership with the Securities and Exchange  Commission.
Based on a review of the  copies of such  forms  furnished  to the  Company  and
written representations from the Company's executive officers and directors, the
Company  believes  that all forms were filed in a timely  manner  during  fiscal
1998.



                 PROPOSAL 2: APPOINTMENT OF INDEPENDENT AUDITORS

    Arthur Andersen LLP has been appointed to serve as the independent  auditors
for the  Company  and its  subsidiary  corporations  for the fiscal  year ending
December 31, 1999. The  appointment is being submitted to the  shareholders  for
ratification.

    Arthur Andersen LLP has served as the  independent  auditors for the Company
and its predecessor since 1994.

    Representatives  of Arthur  Andersen  LLP are  expected to be present at the
Annual Meeting to respond to shareholders' questions and to have the opportunity
to make any statements they consider appropriate.

    THE BOARD OF DIRECTORS  RECOMMENDS THAT THE SHAREHOLDERS VOTE FOR PROPOSAL 2
FOR THE  RATIFICATION  OF ITS  SELECTION OF ARTHUR  ANDERSEN LLP AS  INDEPENDENT
AUDITORS TO AUDIT THE ACCOUNTS OF THE COMPANY AND ITS SUBSIDIARIES FOR 1999.

                                       10

<PAGE>   14


          PROPOSAL 3: AMENDMENT TO THE COMPANY'S 1997 STOCK OPTION PLAN

     On May 25, 1998, the Board of Directors of the Company adopted an amendment
to the  Company's  1997 Stock  Option Plan and  directed  that the Stock Plan as
amended be submitted to the shareholders of the Company for their approval.  The
amendment  provides for an increase in the number of shares  available under the
Stock Plan by 300,000 shares.  The amendment will become effective upon approval
by holders of at least a majority  of the shares of Common  Stock  voting at the
Annual Meeting. The Stock Plan as amended is attached as Exhibit A to this Proxy
Statement and the following summary of provisions of the Stock Plan is qualified
by reference to such Stock Plan.

GENERAL

     The  purpose  of the Stock  Plan is to promote  the best  interests  of the
Company  and  its  shareholders  by (i)  attracting  and  retaining  exceptional
employees;  (ii) motivating  employees by aligning their interests with those of
the Company's  shareholders  and allowing the employees to acquire a proprietary
interest in the Company  through  the grant and  exercise of options;  and (iii)
providing  employees  with a greater  personal  interest  in the  success of the
Company.  The purpose of the proposed amendment to the Stock Plan is to increase
the number of available shares so as to enable the Company to continue the Stock
Plan in future years.  The Stock Plan became  effective on November 4, 1997. The
maximum number of shares that may be issued under the plan is now 350,000 shares
of Common Stock.  As of March 19, 1999,  348,400 shares of Common Stock had been
issued or had been  reserved  for  issuance  under the Stock  Plan.  The  shares
currently  authorized  have been and, if Proposal 3 is approved,  the additional
shares will be registered  under the  Securities  Act of 1933,  as amended.  The
closing  price of the  Company's  Common  Stock on March 19,  1999 on the Nasdaq
National Market was $12.00 per share.

     The  Compensation  Committee  of  the  Board  of  Directors  serves  as the
administrator of the Stock Plan and has the exclusive authority to determine the
type of options awarded (incentive stock options ("ISO") or non-qualified  stock
options  ("NQSO").  With the  exception  of  options  granted  to members of the
Compensation  Committee or non-employee  directors,  the Compensation  Committee
also has the exclusive  authority to (i) determine the selection of participants
in the Stock Plan; (ii) make decisions concerning the timing, pricing,  vesting,
other  restrictions,  and amount of any grant of options  under the Stock  Plan;
(iii)  interpret  the Stock  Plan and  prescribe,  amend and  rescind  rules and
regulations  relating to the Stock Plan; and (iv) make all other  determinations
which it deems necessary or advisable for Stock Plan administration.

OPTIONS

     Participants  in the Stock Plan are those  employees  of the Company or its
subsidiaries as may be selected from time to time by the Compensation  Committee
and those members of the Compensation Committee or non-employee directors of the
Company as the Company's Board of Directors may select from time to time.

     Options entitle a participant to purchase shares of Common Stock at a price
per share not less than the  market  value of the  Common  Stock on the date the
option is granted.  However, if an ISO is granted and the participant  receiving
the ISO owns more than 10% of the total combined  voting power of all classes of
stock of the Company,  the purchase price shall not be less than one hundred and
ten  percent  of the  market  value of the  Common  Stock on the date the ISO is
granted.

     Unless otherwise  determined by the  Compensation  Committee or provided in
the stock option  agreement  relating to a particular  option,  employee options
terminate  upon the  participant's  termination  of employment to the extent not
then  exercisable,  and options that have become  exercisable on or prior to the
date of  termination  of  employment  terminate  at the earlier of: (i) the 10th
annual anniversary date of the granting of the option, or, if and when an ISO is
granted participant owns more than 10% of the total combined voting power of all
classes of stock of the Company,  then on the 5th such anniversary;  or (ii) the
date of expiration of the option determined by the Compensation Committee at the
time the option is granted and  specified  in such  option;  or (iii) where such
termination of employement is by the Company for cause,  as defined in the Stock
Plan, the time of such termination;  or (iv) where such termination  occurs as a
result of death or disability,  one year after termination of employment; or (v)
where such termination occurs other than as a result of termination for cause or
death or  disability,  three  months after  termination  of  employment.  Unless
otherwise determined by the Committee, options granted under the Stock Plan will
become  exercisable  in full in the event of a change in control,  as defined in
the Stock Plan. All other

                                       11

<PAGE>   15


terms,  including the time or times at which an option becomes exercisable,  are
determined by the Committee in its discretion.

     Options  are  exercisable  on the  terms  determined  by  the  Compensation
Committee  at the time of the grant.  The  option  price is payable in full upon
exercise of an option and may be paid in cash,  certified  check,  bank draft or
money order, or, if permitted by the Compensation Committee, by tendering shares
of Common Stock of the Company already owned by the participant. Options granted
under the Stock Plan are  nontransferable  and  nonassignable  by a  participant
other  than by will or by the laws of  descent  and  distribution,  and,  unless
determined otherwise by the Compensation  Committee,  are exercisable during the
participant's lifetime only by the participant.

CHANGE OF CONTROL

     The Stock Plan  provides  for the  accelerated  exercisability  of options,
unless otherwise determined by the Compensation  Committee, in the event of: (i)
a merger or  consolidation  of the Company into another entity unless after such
event a majority of the voting power of the  surviving  or  resulting  entity is
beneficially  owned by persons  who  beneficially  own a majority  of the voting
power of the Company immediately prior to such event; or (ii) the sale of all or
substantially all of the assets of the Company;  or (iii) the dissolution of the
Company;  or (iv) a change in the  identity  of a majority of the members of the
Company's Board of Directors  within any  twelve-month  period,  which change or
changes are not recommended by the incumbent  directors  determined  immediately
prior to any such change or changes.

AMENDMENT; TERMINATION

     The Board of  Directors  may amend or  modify  the Stock  Plan at any time,
except  that no  amendment  or  modification  may in any manner  affect any then
outstanding  option  granted  under the Stock Plan  without  the  consent of the
participant holding such option.

     The Board of Directors may terminate or suspend the Stock Plan at any time,
except that no termination may in any manner affect any then outstanding  option
granted under the Stock Plan without the consent of the participant holding such
option.  The Stock Plan currently will  terminate  automatically  on November 3,
2007.  No  options  may be awarded  under the Stock Plan after its  termination.
Termination of the Stock Plan will not alter or impair any rights or obligations
under options previously granted under the Stock Plan.


FEDERAL TAX CONSEQUENCES

     Incentive Stock Options.  A participant who exercises an ISO while employed
by the  Company  or  within  the 3 month (1 year for  disability)  period  after
termination of employment,  will not recognize any ordinary income at that time.
If the shares  acquired  upon the exercise are not disposed of until more than 1
year after the date of the  exercise,  and more than 2 years  after the date the
ISOs were granted,  the excess of the sale  proceeds  over the aggregate  option
price  of  such  shares  will  be  treated  as  long-term  capital  gain  to the
participant.  If the shares  acquired on  exercise  of the ISOs are  disposed of
prior to such  dates (a  "disqualifying  disposition"),  the  excess of the fair
market  value of the shares at the time of exercise  over the  aggregate  option
price (but not more than the gain on the  disposition  if the  disposition  is a
transaction on which a loss, if realized,  would be recognized) will be ordinary
income to the  participant at the time of such  disqualifying  disposition.  The
Company will be entitled to a federal tax deduction in a like amount, subject to
the limitation on deductions discussed below. If an ISO is exercised more than 3
months (1 year for disability) after termination of employment,  the participant
will recognize  ordinary income equal to the difference between the option price
and the fair market  value of the stock  received on the date of  exercise.  The
Company would be allowed a deduction for a like amount in such case,  subject to
the limitation on deductions discussed below.

     For purpose of the alternative  minimum tax on individuals,  on exercise of
an ISO, the difference between the fair market value of the stock on the date of
exercise and the amount paid for the stock will be treated as taxable.

                                       12

<PAGE>   16


     A  participant  does not  recognize  any  taxable  income  on the grant for
exercise of an ISO.  However,  if there is a disqualifying  disposition of stock
received on the  exercise  of an ISO,  the Company may deduct from income in the
year of the  disqualifying  disposition  an amount  equal to the amount that the
participant recognizes as ordinary income due to the disqualifying  disposition,
subject to the limitation on deductions discussed below.

     Nonqualified  Stock Options.  A participant  will not realize any income at
the time an NQSO is granted,  nor will the Company be entitled to a deduction at
that time.  Upon exercise of an NQSO, the  participant  will recognize  ordinary
income (whether the NQSO price is paid in cash or by the surrender of previously
owned  common  stock) in an amount  equal to the  difference  between the option
price and the fair market  value of the shares to which the NQSO  pertains.  The
Company will be entitled to a tax  deduction in an amount equal to the amount of
ordinary  income  realized  by the  participant,  subject to the  limitation  on
deductions discussed below.

     Limitation on Deductions.  Section  162(m) of the Internal  Revenue Code of
1986, as amended, limits to $1 million per year the federal income tax deduction
available  to a public  company  for  compensation  paid to its chief  executive
officer  or  any  of  its  other  four  highest  paid  officers  unless  certain
requirements  are met. The Stock Plan does not meet the  requirements of Section
162(m) and it is possible  that certain  compensation  paid under the Stock Plan
would not be deductible in the future.  However,  the Company currently believes
that  all  amounts  under  the  Stock  Plan  will  be  deductible   because  the
compensation  of the  officers  will either not exceed the limit  under  Section
162(m) or part of the compensation will be paid under other plans which meet the
requirements of Section 162(m).

THE BOARD OF DIRECTORS  RECOMMENDS THAT THE SHAREHOLDERS  VOTE FOR PROPOSAL 3 TO
AMEND THE COMPANY'S 1997 STOCK OPTION PLAN.


                              SHAREHOLDER PROPOSALS

    Shareholder proposals intended to be presented at the 2000 Annual Meeting of
Shareholders  of the  Company  must be  received  by the  Company at its address
stated  above  by  December  11,  1999 to be  considered  for  inclusion  in the
Company's  Proxy  Statement and Proxy relating to such meeting.  Upon receipt of
any such  proposal,  the Company will  determine  whether or not to include such
proposal  in the  proxy  statement  and  proxy in  accordance  with  regulations
governing the solicitation of proxies.

    In order for a Shareholder  to bring other  business  before the 2000 Annual
Meeting of  Shareholders,  timely notice must be given to the Company within the
time  limits set forth  above.  Such notice must  include a  description  of the
proposed business and the reasons  therefor.  The Board or the presiding officer
at the  Annual  Meeting  may  reject  any  such  proposals  that are not made in
accordance  with  these  procedures  or  that  are  not  a  proper  subject  for
Shareholder  action in accordance with applicable  law. These  requirements  are
separate from the  procedural  requirements  a  Shareholder  must meet to have a
proposal included in the Company's proxy statement.

    In each case the notice must be  provided  to the  Company at its  principal
office in St. Louis,  Missouri. Any Shareholder desiring a copy of the Company's
Bylaws will be furnished a copy without  charge upon the submission of a written
request to the Company.

    If the date of the 2000  Annual  Meeting  of  Shareholders  is  advanced  or
delayed by more than 30 calendar  days from the date of the 1999 Annual  Meeting
of Shareholders,  the Company will make a timely  disclosure of such date change
and the impact of such date change on the  submission  deadlines set forth above
in its first  quarterly  report on Form 10-Q following such date change,  or, if
impracticable, by any means reasonably calculated to inform shareholders.

                                       13

<PAGE>   17


                                  OTHER MATTERS

    The Board of Directors  does not intend to present to the Annual Meeting any
business other than the items stated in the "Notice of Meeting of  Shareholders"
and does not know of any other matters to be brought before or voted upon at the
meeting other than those referred to above.  If any other matters  properly come
before the meeting,  it is the  intention  of the proxies  named in the enclosed
Proxy to vote the shares  represented  thereby  with  respect to such matters in
accordance with their best judgment.

                                              By Order of the Board of Directors

                                              Arthur L. Herbst, Jr.
                                              Chief Financial Officer

The Company will furnish without charge to each person whose proxy is solicited,
and to each person representing that as of the record date for the meeting he or
she was a beneficial  owner of shares  entitled to be voted at the  meeting,  on
written request,  a copy of the Company's 1999 Annual Report on Form 10-K to the
Securities  and Exchange  Commission,  including  the financial  statements  and
schedules thereto. Such written request should be directed to Young Innovations,
Inc.,  Attention:  Mr. Arthur L. Herbst,  Jr., Chief  Financial  Officer,  13705
Shoreline Court East, Earth City, Missouri 63045.

                                       14

<PAGE>   18




                                    EXHIBIT A


                             YOUNG INNOVATIONS, INC.

                       1997 STOCK OPTION PLAN, AS AMENDED

         1.       PURPOSE.

         The Plan has been  established  to promote  the best  interests  of the
Company  and its  shareholders  by:  1)  attracting  and  retaining  exceptional
Employees; 2) motivating Employees by aligning their interests with those of the
Company's  shareholders  and  allowing the  Employees  to acquire a  proprietary
interest in the  Company  through  the grant and  exercise  of  options;  and 3)
providing  Employees  with a greater  personal  interest  in the  success of the
Company.

         2.       ADMINISTRATION.

                  (a) Except as set forth in paragraph  2(c),  the Plan shall be
administered by the Compensation Committee. The selection of participants in the
Plan and decisions concerning the timing, pricing,  vesting, other restrictions,
and  amount  of any  grant  of  options  under  the  Plan  shall  be made by the
Compensation Committee.  Except as set forth in paragraph 2(c), the Compensation
Committee  shall  interpret the Plan,  prescribe,  amend,  and rescind rules and
regulations  relating to the Plan,  and make all other  determinations  which it
deems  necessary  or  advisable  for its  administration.  The  decision  of the
Compensation Committee on any question concerning the interpretation of the Plan
or any option granted under the Plan shall be final, conclusive and binding upon
all participants.

                  (b) The  Compensation  Committee  may  delegate to one or more
Representatives  the  authority,  subject to such terms and  limitations  as the
Compensation  Committee  shall  determine,  to grant  options  to, or to cancel,
modify,  waive rights with respect to, alter,  discontinue or terminate  options
held by  participants  who are not  officers  or  directors  of the  Company for
purposes of Section 16 of the Exchange Act.

                  (c) With  respect  to any  options  granted  to members of the
Compensation  Committee  or to  Non-Employee  Directors,  all  authority  of the
Compensation  Committee,  including without  limitation the grant of options and
the  administration  and  interpretation  of the Plan, shall be exercised by the
Board.

         3.       PARTICIPANTS.

         Participants  in the Plan shall be such  Employees as the  Compensation
Committee  may select from time to time and such  Non-Employee  Directors as the
Board may select from time to time. The Compensation Committee may grant options
to an individual  upon the  condition  that the  individual  become an Employee,
provided  that the  option  shall be deemed to be  granted  only on the date the
individual becomes an Employee.

         4.       STOCK.

         The stock  available  for grants of options under the Plan shall be the
Common  Stock,  and may be either  authorized  and  unissued  shares or treasury
shares held by the Company.  The total number of shares of Common Stock  subject
to options which may be granted under the Plan shall not exceed 650,000  shares,
subject to  adjustment in accordance  with Section 10. No  participant  shall be
granted,  in any  fiscal  year of the  Company,  options to  purchase  more than
500,000 shares of Common Stock, subject to adjustment in accordance with Section
10.  Shares  subject  to any  unexercised  portion of a  terminated,  cancelled,
expired or  forfeited  option  granted  under the Plan may again be subjected to
grants or awards under the Plan.

                                      A-1

<PAGE>   19


         5.       GRANT OF OPTIONS.

                  (a) General. Subject to the limitations set forth in the Plan,
the  Compensation  Committee  from  time  to  time  may  grant  options  to such
participants  and for such number of shares of Common  Stock and upon such other
terms (including, without limitation, the exercise price, the times at which the
option  may  be  exercised,   any  applicable  vesting  requirements,   and  any
restrictions  on or repurchase  rights with respect to the Common Stock issuable
upon exercise) as it shall designate.  Each option shall be evidenced by a stock
option  agreement or other contract in such form and containing  such provisions
as the Compensation  Committee shall deem appropriate,  provided that such terms
shall  not be  inconsistent  with  the  Plan.  The  Compensation  Committee  may
designate  any  option  granted  as  either  an  Incentive  Stock  Option  or  a
Nonqualified Stock Option, or the Compensation Committee may designate a portion
of an option as an Incentive  Stock Option or a Nonqualified  Stock Option.  Any
participant  may hold more than one  option  under the Plan and any other  stock
option plan of the Company.  The date on which an option is granted shall be the
date of the  authorization of the option grant by the Compensation  Committee or
any  Representative,  provided  that  such  option  is  evidenced  by a  written
agreement  duly  executed on behalf of the Company and on behalf of the optionee
within a  reasonable  time  after  the date of such  Compensation  committee  or
Representative authorization.

                  (b) Incentive Stock Options. Any option intended to constitute
an  Incentive  Stock  Option shall  comply with the  following  requirements  in
addition to the other requirements of the Plan.

                           (i) The exercise  price per share for each  Incentive
                  Stock Option granted under the Plan shall not be less than the
                  Fair  Market  Value per share of Common  Stock on the date the
                  option is granted;  provided  that no  Incentive  Stock Option
                  shall be  granted  to any  participant  who owns  (within  the
                  meaning of Section  424(d) of the Code) stock of the  Company,
                  or any Parent or Subsidiary,  possessing  more than 10% of the
                  total  combined  voting  power of all classes of stock of such
                  Company,  Parent or Subsidiary unless, at the date of grant of
                  an  option to such  participant,  the  exercise  price for the
                  option is at least 110% of the Fair Market Value of the shares
                  subject  to  option  and  the  option,  by its  terms,  is not
                  exercisable more than five years after the date of grant;

                           (ii)  The   aggregate   Fair  Market   Value  of  the
                  underlying  Common  Stock  at the  time of  grant  as to which
                  Incentive  Stock  Options  under  the  Plan  (or a  plan  of a
                  Subsidiary)  may first be  exercised by a  participant  in any
                  calendar year shall not exceed $100,000 (to the extent that an
                  option  intended to constitute an Incentive Stock Option shall
                  exceed the $100,000 limitation, the portion of the option that
                  exceeds  such  limitation  shall be  deemed  to  constitute  a
                  Nonqualified Stock Option); and

                           (iii)  An   Incentive   Stock  Option  shall  not  be
                  exercisable  after the tenth  anniversary of the date of grant
                  or  such  lesser  period  as the  Compensation  Committee  may
                  specify from time to time.

                  (c) Nonqualified  Stock Options.  A Nonqualified  Stock Option
shall be exercisable for a term not to exceed 10 years, or such lesser period as
the Compensation Committee shall determine, and shall be on such other terms and
conditions as the Compensation Committee shall determine.

         6.       PAYMENT FOR SHARES.

         The  purchase  price for  shares of Common  stock to be  acquired  upon
exercise of an option  granted  hereunder  shall be paid in full, at the time of
exercise, in any of the following ways:

                             (i) In cash; or

                            (ii) By certified check, bank draft or money 
                  order; or

                                      A-2

<PAGE>   20


                           (iii) If the  Compensation  Committee  so approves at
                  the time of exercise,  by  tendering to the Company  shares of
                  Common Stock then owned by the participant,  duly endorsed for
                  transfer or with duly  executed  stock power  attached,  which
                  shares  shall be valued at their Fair  Market  Value as of the
                  date of such exercise and payment; or

                           (iv) If the Compensation Committee so approves at the
                  time of  exercise,  by  delivery  to the Company of a properly
                  executed exercise notice,  acceptable to the Company, together
                  with irrevocable  instructions to the participant's  broker to
                  deliver to the Company a sufficient  amount of cash to pay the
                  exercise  price  and  any  applicable  income  and  employment
                  withholding  taxes,  in  accordance  with a written  agreement
                  between  the  Company  and  the  brokerage   firm   ("Cashless
                  Exercise")  if,  at the  time of  exercise,  the  Company  has
                  entered into such an agreement.

         7.       WITHHOLDING TAXES.

                  (a) The  Company  shall  have  the  right to  withhold  from a
participant's compensation or require a participant to remit sufficient funds to
satisfy applicable withholding for income and employment taxes upon the exercise
of an option.  If the  Compensation  Committee  so  approves at the time of such
exercise,  1) a  participant  may make an election,  notice of which shall be in
writing  and  promptly  delivered  to  the  Compensation  Committee,  to  tender
previously-acquired  shares of  Common  Stock or have  shares  of  Common  Stock
withheld  from the  exercise  of an option,  provided  that the  shares  have an
aggregate  Fair Market Value on the date of such exercise  sufficient to satisfy
in  whole  or in part  the  applicable  withholding  taxes,  or 2) the  Cashless
Exercise  procedure  described  in  Section 6 may be  utilized  to  satisfy  the
withholding requirement.

                  (b) Except as permitted under Rule 16b-3 promulgated under the
Exchange  Act, a  participant  subject to the insider  trading  restrictions  of
Section 16(b) of the Exchange Act may use Common Stock to satisfy the applicable
withholding requirements only if such election is made at least six months prior
to the date of the exercise.

         8.       NON-ASSIGNABILITY.

         Unless determined otherwise by the Committee, no Incentive Stock Option
or  Nonqualified  Stock Option (or any rights or  obligations  related  thereto)
shall  be  transferable  by a  participant  except  by a Will or by the  laws of
descent and distribution.  Unless determined otherwise by the Committee,  during
the  lifetime  of a  participant,  an  option  shall  be  exercised  only by the
participant.

         9.       TERMINATION OF EMPLOYMENT.

         Unless otherwise  determined by the Compensation  Committee or provided
in the stock option agreement relating to a particular grant of an option:

                           (i) If,  prior to the date  that  such  option or any
                  portion   thereof   shall  first   become   exercisable,   the
                  participant's  Employment  shall be terminated for any reason,
                  with or without Cause,  including by the voluntary act, death,
                  Disability,   or   retirement   of   the   participant,    the
                  participant's  right to  exercise  the  option or any  portion
                  thereof shall terminate and all rights thereunder shall cease;

                           (ii) If, on or after the date that such option or any
                  portion   thereof   shall   first   become   exercisable,    a
                  participant's  Employment  shall be 'terminated by the Company
                  for Cause, the  participant's  right to exercise the option or
                  any portion thereof shall terminate and all rights  thereunder
                  shall cease;

                           (iii) If, on or after the date that such option shall
                  first become exercisable,  a participant's Employment shall be
                  terminated due to death or Disability,  the participant or the
                  executor or  administrator of the estate of the participant or
                  the  person or  persons  to whom the  option  shall  have been
                  transferred by will or by the laws of descent and distribution
                  (as the  case may be) , shall  have  the  right,  prior to the
                  earlier of (i) the  expiration  of the option or (ii) one year
                  from the


                                      A-3

<PAGE>   21


                  date of the  participant's  death or  termination  due to such
                  Disability,  to exercise  the option to the extent that it was
                  exercisable   and   unexercised   on  the  date  of  death  or
                  Disability, subject to any other limitation on the exercise of
                  the option in effect on the date of exercise; and

                           (iv) If, on or after the date that such option  shall
                  first become exercisable,  a participant's Employment shall be
                  terminated  for any reason  other than for Cause or due to the
                  participant's death or Disability,  the participant shall have
                  the right,  prior to the earlier of (i) the  expiration of the
                  option  or  (ii)  three  months  after  such   termination  of
                  Employment,  to exercise  the option to the extent that it was
                  exercisable and is unexercised on the date of such termination
                  of Employment, subject to any other limitation on the exercise
                  of the option in effect on the date of exercise; and

The  provisions of the  preceding  clauses (iii) and (iv) shall not apply to the
extent  that the  shares  subject to the option  are  subject to  forfeiture  or
repurchase by the Company as a result of the  termination  of the  participant's
employment.

         10.      ADJUSTMENTS.

                  (a)  In  the  event  that  the  Compensation  Committee  shall
determine that any dividend or other distribution  (whether in the form of cash,
Common Stock,  other securities,  or other property) ,  recapitalization,  stock
split, reverse stock split,  reorganization,  merger,  consolidation,  split-up,
spin-off,  combination,  repurchase,  or  exchange  of  Common  Stock  or  other
securities  of the  Company,  issuance of  warrants or other  rights to purchase
Common Stock or other  securities  of the Company,  or other  similar  corporate
transaction  or event  affects  the  Common  Stock  such that an  adjustment  is
determined by the  Compensation  Committee to be appropriate in order to prevent
dilution or  enlargement  of the benefits or potential  benefits  intended to be
made available under the Plan, then the  Compensation  Committee  shall, in such
manner as it may deem  equitable,  adjust any or all of 3 the number and type of
shares of Common Stock which  thereafter  may be made the subject of options,  4
the number and type of shares of Common Stock  subject to  outstanding  options,
and 5 the exercise price with respect to any option, or, if deemed  appropriate,
make  provision  for a cash  payment  to the  holder of an  outstanding  option;
provided, however, in each case, that with respect to Incentive Stock Options no
such  adjustment  shall be  authorized to the extent that such  authority  would
cause the Plan to violate  Section  422 of the Code or any  successor  provision
thereto;  and  provided  further,  however,  that the number of shares of Common
Stock subject to any option shall always be a whole number.

                  (b) In the  event of a Change  in  Control,  unless  otherwise
determined by the Compensation Committee, all outstanding options under the Plan
immediately  shall become  exercisable in full,  regardless,  of any installment
provision applicable to such option.

         11.      RIGHTS PRIOR TO ISSUANCE OF SHARES.

         No participant  shall have any rights as a shareholder  with respect to
any shares covered by an option grant until the issuance of a stock  certificate
to the participant for such shares. No adjustment shall be made for dividends or
other  rights with  respect to such shares for which the record date is prior to
the date such certificate is issued.

         12.      TERMINATION AND AMENDMENT.

                  (a) The  Board may  terminate  the Plan,  or the  granting  of
options, at any time. No options shall be granted under the Plan after the tenth
(10th)  anniversary  of the  date of the  adoption  of this  Plan by the  Board.
Termination  of the Plan  shall not  affect  the  rights of the  holders  of any
options previously granted.

                  (b) The Board  may  amend or  modify  the Plan at any time and
from time to time. No amendment,  modification, or termination of the Plan shall
in any manner affect any then outstanding  option granted under the Plan without
the consent of the participant holding same.

                                      A-4

<PAGE>   22


         13.      EFFECT ON EMPLOYMENT.

         Neither  the  adoption  of the  Plan  nor the  granting  of any  option
pursuant  to it shall be  deemed to create  any  right in any  individual  to be
retained as an Employee.

         14.      COMPLIANCE WITH SECURITIES, TAX AND OTHER LAWS.

         Notwithstanding   anything  contained  herein  to  the  contrary,   the
Company's  obligation to sell and deliver  Common Stock pursuant to the exercise
of an option is subject to such  compliance  with federal and state laws,  rules
and regulations applying to the authorization, issuance or sale of securities or
such other laws or regulations as the Company deems necessary or advisable. As a
condition  to the  delivery of any Common  Stock  pursuant to the exercise of an
option,  the Company  may require a  participant,  or any person  acquiring  the
rights with respect to such option, to make any  representation or warranty that
the Company deems to be necessary under any applicable securities, tax, or other
law or regulation.

         15.      CERTAIN DEFINITIONS.

         "Board" means the Board of Directors of- the Company.

         "Cause" with -respect to any  participant  has the meaning set forth in
the participant's  written employment  agreement with the Company, or if no such
agreement  exists or if "Cause" is not defined in such  agreement,  then "Cause"
means 6 the participant's  conviction (including a plea of nolo contenders) of a
felony or any other crime involving moral turpitude, unethical business conduct,
or dishonesty involving the Company or persons having business dealings with the
Company, or 7 any dishonest or unethical conduct by the participant which in the
judgment  of a majority  of the Board  (with the  participant  not  voting)  may
reasonably be expected to materially adversely affect the Company's business, or
8  the   participant's   inability,   for  any  reason,  to  fully  perform  the
participant's  normal  employment duties for a period of ninety (90) consecutive
calendar  days or for a total of thirty (30)  business days in any six (6) month
period,  or 9 such other reason as  constitutes  "cause" under the common law of
Missouri as then in effect.

         "Change in Control"  means 1 a merger or  consolidation  of the Company
with or into any other  entity  unless  after such event at: least a majority of
the voting power of the surviving or resulting  entity is beneficially  owned by
persons  who  beneficially  own a majority  of the voting  power of the  Company
immediately  prior to such event, or 2 the sale of all or substantially  all the
assets of the Company, or 3 the dissolution of the Company, or 4 a change in the
identity of a majority of the members of the Company's Board of Directors within
any  twelve-month  period,  which change or changes are not  recommended  by the
incumbent directors determined immediately prior to any such change or changes.

         "Code" means the Internal Revenue Code of 1986, as amended.

         "Common Stock" means the common stock of the Company, par value $0.01 
per share.

         "Company" means Young Innovations, Inc., a Missouri corporation.

         "Compensation Committee" means the Compensation Committee of the Board,
or with respect to any time when there is no such committee, the Board.

         "Disabled" or "Disability" means permanently disabled as defined in 
Section 22(e)(3) of the Code.

         "Employee" means an individual with an "employment  relationship"  with
the Company,  or any Parent or Subsidiary,  as defined in Regulation  1.421-7(h)
promulgated under the Code, and shall include, without limitation, employees who
are directors of the Company, or any Parent or Subsidiary.

         "Employment" means the state of being an Employee.

                                      A-5

<PAGE>   23




         "Exchange Act" means the Securities Exchange Act of 1934, as amended.

         "Fair Market  Value" means the average of the high and low sale prices,
or the  average of the  closing  bid and asked  prices,  as the case may be, per
share of the Common  Stock  reported  in the Wall  Street  Journal  for the last
preceding  day on which  the  Common  Stock  was  traded  prior to the date with
respect to which Fair Market Value is to be  determined,  as  determined  by the
Compensation Committee in its sole discretion.

         "Incentive   Stock  Option"  means  an  option  intended  to  meet  the
requirements of Section 422 of the Code.

         "Non-Employee Director" has the meaning set forth in Rule 16b-3.

         "Nonqualified  Stock  Option"  means an option  granted  under the Plan
other than an incentive Stock Option.

         "Parent" means any "parent corporation" of the Company as defined in 
Section 424(e) of the Code.

         "Plan" means this 1997 Stock Option Plan, as amended.

         "Representatives" means one or more directors,  officers or managers of
the Company, or a committee of such directors, officers or managers, to whom the
Compensation Committee has delegated any of its authority to act under the Plan.

         "Rule  16b-3"  means  Securities  and  Exchange  Commission  Rule 16b-3
promulgated under the Exchange Act.

         "Subsidiary" means any "subsidiary corporation" of the Company as 
defined in Section 424(f) of the Code.

                                      A-6
<PAGE>   24
                            YOUNG INNOVATIONS, INC.
          PROXY FOR THE ANNUAL MEETING OF SHAREHOLDERS - MAY 10, 1999
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

    The undersigned shareholder of YOUNG INNOVATIONS, INC. a Missouri
corporation (the "Company"), hereby constitutes and appoints George E. Richmond
and Richard G. Richmond, and each of them, his Attorneys and Proxies (with full
power of substitution in each), and authorizes them to represent the undersigned
at the Annual Meeting of Shareholders of the Company to be held on May 10, 1999,
at 6:30 P.M. and at any adjournment thereof, and to vote the common stock of the
Company held by the undersigned as designated below on proposals 1 and 2, and in
their discretion on all other matters coming before the Meeting. 

    THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED BY
THE SHAREHOLDER, BUT IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED FOR
PROPOSALS 1 AND 2.

<TABLE>
<CAPTION>

<S><C>
1.  ELECTION OF DIRECTORS:

    | | FOR all nominees listed (except as marked below)              | | WITHHOLD AUTHORITY
                                                                          to vote for all nominees listed below
                         
          George E. Richmond, Alfred E. Brennan, Arthur L. Herbst, Jr., Richard G. Richmond,
             Richard P. Conerly, Craig E. LaBarge, Connie H. Drisko, and James R. O'Brien

(INSTRUCTION) To withhold authority to vote for any individual nominee(s), print such nominee's(s) name(s) in the space provided 
below:


- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE>
2.  TO RATIFY THE SELECTION OF ARTHUR ANDERSEN LLP AS INDEPENDENT AUDITORS FOR 
    THE COMPANY:
                  | | FOR               | | AGAINST                 | | ABSTAIN

3.  TO APPROVE AN AMENDMENT TO THE COMPANY'S 1997 STOCK OPTION PLAN TO INCREASE 
    THE NUMBER OF SHARES OF COMMON STOCK AVAILABLE UNDER THE STOCK PLAN FROM 
    350,000 TO 660,000:

                  | | FOR               | | AGAINST                 | | ABSTAIN 

                                 (To be signed on reverse side)
<PAGE>   25
 PLEASE MARK (ON REVERSE SIDE), SIGN, DATE AND RETURN THIS PROXY CARD PROMPTLY
                          USING THE ENCLOSED ENVELOPE.

Please sign exactly as name appears hereon.  When shares are held by joint
tenants, both should sign.  When signing as attorney, executor, trustee or other
representative capacity, please give full title as such.  If a corporation,
please sign in full corporate name by President or other authorized officer.

The signer hereby revokes all proxies heretofore given to vote at said meeting
or any adjournment thereof.



                                   -----------------------------------------
                                            Signature of Shareholder

                                   -----------------------------------------
                                            Signature of Shareholder

                                    DATED:
                                          ----------------------------, 1999


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