STURM RUGER & CO INC
10-K405, 1996-04-01
ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES)
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.   20549

                                  FORM 10-K
(MARK ONE)
 x   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- -----EXCHANGE ACT OF 1934 [FEE REQUIRED]

                 FOR THE FISCAL YEAR ENDED DECEMBER 31, 1995

                                       OR

     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- -----EXCHANGE ACT OF 1934 [NO FEE REQUIRED]

           FOR THE TRANSITION PERIOD FROM              TO             
                                          ------------    -----------
                         COMMISSION FILE NUMBER 0-4776

                          STURM, RUGER & COMPANY, INC.
             (Exact name of registrant as specified in its charter)

               DELAWARE                                          06-0633559
    (State or other jurisdiction of                           (I.R.S. Employer
    incorporation or organization)                           Identification No.)

       LACEY PLACE, SOUTHPORT, CONNECTICUT                            06490
     (Address of principal executive offices)                       (Zip Code)

                                 (203) 259-7843
              (Registrant's telephone number, including area code)

             Securities registered pursuant to Section 12(b) of the Act:

   Title of each class                Name of each exchange on which registered
COMMON STOCK, $1 PAR VALUE                    NEW YORK STOCK EXCHANGE

Securities registered pursuant to Section 12(g) of the Act:
                              None
                         (Title of Class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.   YES    X    NO        
                                                --------  -------

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K (Section 229.405 of this Chapter) is not contained herein,
and will not be contained, to the best of registrant's knowledge, in definitive
proxy or information statements incorporated by reference in Part III of this
Form 10-K or any amendment to this Form 10-K /X/.

The aggregate market value of the voting stock held by nonaffiliates of the
registrant as of January 31, 1996:

Common Stock, $1 par value - $ 296,119,451

The number of shares outstanding of the issuer's common stock as of January 31,
1996:

Common Stock, $1 par value -  13,455,400

DOCUMENTS INCORPORATED BY REFERENCE

Portions of the Annual Report to Stockholders for the fiscal year ended
December 31, 1995 are incorporated by reference into Parts I, II and IV of this
Report.

Portions of the Proxy Statement relating to the Annual Meeting of Stockholders
to be held April 25, 1996 are incorporated by reference into Part III of this
Report.

                     Index to exhibits at pages 16 and 17.

                                 Page 1 of 119

<PAGE>   2



PART I

ITEM 1--BUSINESS

The Company is principally engaged in the design, manufacture, and sale of
firearms. The Company is the only U.S. firearms manufacturer which offers
products in all four industry categories (pistols, revolvers, rifles, and
shotguns) and believes that it is the largest U.S. firearms manufacturer, based
on data reported in the Bureau of Alcohol, Tobacco and Firearms' 1994 Annual
Firearms Manufacturing and Exportation Report ("BATF Data"). The Company, which
has been profitable every year since 1950, believes it has a preeminent
reputation among sportsmen, hunters, and gun collectors for technical
innovation and quality construction, based on reports in industry and business
publications. The Company has been in business since 1949 and was incorporated
in its present form under the laws of Delaware in 1969.

The Company's firearms, which are sold under the "Ruger" name and trademark,
consist of .22 caliber rimfire autoloading pistols; centerfire autoloading
pistols in various calibers; single-action and double-action revolvers in
various calibers; single-shot, autoloading, bolt action and lever action rifles
in a broad range of hunting calibers; and shotguns in three gauges. The Company
manufactures a wide range of high quality products and does not manufacture
inexpensive cancelable firearms, sometimes known as "Saturday Night Specials,"
or any firearm included on the list of "assault weapons" which was part of
anti-crime legislation enacted by Congress in 1994.

Many of the firearms introduced by the Company over the years have become
"classics" which have retained their popularity for decades and are sought by
collectors. These firearms include the single-action Single-Six, Blackhawk, and
Bearcat revolvers, the double-action Redhawk revolvers, the 10/22, M77, and
Number One Single-Shot rifles, and the Red Label over-and-under shotguns. The
Company has supplemented these "classics" with the introduction of new models
and variations of existing models. In 1987, the Company introduced the P85, a
9mm centerfire autoloading pistol, and the GP100 and Super Redhawk revolvers.
In 1988 and 1989, it introduced a new line of small frame double-action
revolvers, the SP101. The Company augmented its line of centerfire autoloading
pistols in 1990, 1991, and 1992 by offering new versions of the 9mm model and
two new calibers, .40 S&W and .45 ACP. In 1992 and 1993, the Company introduced
the Ruger 22/45 pistol, the Vaquero single-action revolver, the 77/22 Varmint
bolt-action rifle, the P89, P90, and P93 centerfire autoloading pistols, and
the Spurless SP101 double-action revolver. New variations of several of the
Company's most popular models were introduced in 1994 and 1995 including the
P94 centerfire autoloading pistol in 9mm and .40 S&W calibers which further
strengthened the Company's P-Series pistol line, the 77/22 bolt-action rifle in
 .22 Hornet caliber, and a Woodside model of the Company's over-and-under
shotgun.  All of these products have exhibited strong sales and consumer
interest since their introduction. In 1996, the Company plans to introduce new
products or new variations of existing models in two of the four industry
categories including the P95 pistol with an Isoplast polymer grip frame, the
MK-4B .22 caliber target pistol, the Model 96 Lever Action rifle, and the 10/22
T Target rifle.

The Company is also engaged in the manufacture of titanium, ferrous, and
aluminum investment castings for a wide variety of markets including sporting
goods, commercial, and military. In 1995, the Company's foremost investment
casting product was the titanium "Great Big Bertha" golf club head for Callaway
Golf Company, Inc. ("Callaway").

For the years ended December 31, 1995, 1994, and 1993, net sales attributable
to the Company's firearm operations were approximately 80.9%, 91.7%, and 90.7%,
respectively, of total net sales. The balance of the Company's net sales for
such periods was attributable to its investment casting operations. Further
information regarding industry segment data is incorporated by reference to
pages 20 and 21 of the Company's 1995 Annual Report to Stockholders.





                                      -2-

<PAGE>   3



ITEM 1--BUSINESS (CONTINUED)

PRODUCTS--FIREARMS

The Company presently manufactures 25 different types of firearm products in
four industry categories:  pistols, revolvers, rifles, and shotguns. Most are
available in several models based upon caliber, finish, barrel length, and
other features.

PISTOLS--A pistol is a handgun in which the ammunition chamber is an integral
part of the barrel and which is fed ammunition from a magazine contained in the
grip. The Company presently manufactures three different types of pistols, the
Ruger Mark II .22 caliber in Standard, Competition, and Target models, the
Ruger 22/45, and the P-series centerfire autoloading pistols in various
calibers, configurations, and finishes. Sales of pistols by the Company
accounted for approximately $37.0 million, $70.6 million, and $67.4 million of
revenues for the years 1995, 1994, and 1993, respectively.

REVOLVERS--A revolver is a handgun which has a cylinder that holds the
ammunition in a series of chambers which are successively aligned with the
barrel of the gun during each firing cycle. There are two general types of
revolvers, single-action and double-action. To fire a single-action revolver,
the hammer must be pulled back to cock the gun and align the cylinder before
the trigger is pulled. To fire a double-action revolver, a single trigger pull
advances the cylinder and cocks and releases the hammer.  The Company presently
manufactures eight different types of single-action revolvers: the New Model
Super Single-Six, the New Model .32 magnum Super Single-Six, the New Model
Blackhawk, the New Model Super Blackhawk, the Vaquero, the Bisley, the Old Army
Cap & Ball, and the New Bearcat. The Company presently manufactures four
different types of double-action revolvers: the SP101, the GP100, the Redhawk,
and the Super Redhawk. Sales of revolvers by the Company accounted for
approximately $34.8 million, $32.9 million, and $36.9 million of revenues for
the years 1995, 1994, and 1993, respectively.

RIFLES--A rifle is a long gun with spiral grooves cut into the interior of the
barrel to give the bullet a stabilizing spin after it leaves the barrel. The
Company presently manufactures eight different types of rifles: the M77 Mark
II, the M77 Mark II Magnum, the 77/22, the 10/22, the Model 96, the Mini-14,
the Mini Thirty, and the No. 1 Single-Shot. Sales of rifles by the Company
accounted for approximately $76.5 million, $68.6 million, and $63.l million of
revenues for the years 1995, 1994, and 1993, respectively.

SHOTGUNS--A shotgun is a long gun with a smooth barrel interior which fires
lead or steel pellets. The Company presently manufactures two different types
of over-and-under shotguns: the Red Label available in 12, 20, and 28 gauge,
and the Woodside available in 12 gauge. Most of the Red Label models are
available in special Sporting Clays and English Field versions. Sales of
shotguns by the Company accounted for approximately $4.7 million, $5.1 million,
and $6.4 million of revenues for the years 1995, 1994, and 1993, respectively.

The Company also manufactures and sells accessories and replacement parts for
its firearms. These sales accounted for approximately $2.6 million, $2.9
million, and $2.4 million of revenues for the years 1995, 1994, and 1993,
respectively.

PRODUCTS--INVESTMENT CASTINGS

The investment casting products currently manufactured by the Company and sold
to unrelated third parties consist of titanium, ferrous (both chrome-moly and
stainless), and aluminum parts for a wide variety of industries including
sporting goods, commercial, and military.

The Company's newest casting facility, Ruger Investment Casting, located in
Prescott, Arizona, engineers and produces titanium, ferrous, and aluminum
castings. This facility's manufacturing activity during 1995 for outside
customers consisted primarily of producing titanium "Great Big Bertha" golf
club heads for Callaway. Sales of golf club heads to Callaway accounted for
approximately $23.1 million of revenues during 1995. No sales were made to
Callaway during 1994 and 1993.





                                      -3-

<PAGE>   4



ITEM 1--BUSINESS (CONTINUED)

The Pine Tree Castings division of the Company, located in Newport, New
Hampshire, engineers and produces ferrous castings for a wide range of
commercial customers.

The Company's Uni-Cast division, located in Manchester, New Hampshire,
engineers and produces primarily large complicated aluminum castings for a
number of prime defense contractors.

Sales from the Company's investment casting operations (excluding intercompany
transactions) accounted for approximately $36.8 million, $16.4 million, and
$18.0 million or 19.1%, 8.3%, and 9.3% of the Company's total net sales for
1995, 1994, and 1993, respectively.

MANUFACTURING

FIREARMS--The Company produces its revolvers, rifles, and shotguns at the
Newport, New Hampshire facility and its pistols at the Prescott, Arizona
facility.

Many of the basic metal component parts of the firearms manufactured by the
Company are produced by the Company's casting facilities through a process
known as precision investment casting. See "Manufacturing-Investment Castings"
for a description of the investment casting process. The Company initiated the
use of this process in the production of component parts for firearms in 1953
and believes that its widespread use of investment casting in the firearms
manufacturing process is unique among firearms manufacturers.  The investment
casting process provides greater design flexibility and results in component
parts which are generally close to their ultimate shape and, therefore, require
less machining. Through the use of investment casting, the Company is able to
produce durable and less costly component parts for its firearms.

Third parties supply the Company with various raw materials for its firearms,
such as fabricated steel components, walnut and birch lumber for rifle and
shotgun stocks and other component parts. These raw materials and component
parts are readily available from multiple sources at competitive prices.

All assembly, inspection, and testing of firearms manufactured by the Company
is performed at the Company's manufacturing facilities. Every firearm and every
chamber of every revolver manufactured by the Company is test-fired prior to
shipment.

INVESTMENT CASTINGS--The Company manufactures all of its precision investment
casting products at one of its three investment casting facilities. To produce
a product by the investment casting method, a wax model of the product is
created and coated with several layers of ceramic material. The shell is then
heated to melt the interior wax which is poured off, leaving a hollow mold. To
cast the desired product, molten metal is poured into the mold and allowed to
cool and solidify.

Titanium investment casting products are manufactured by the Company's Ruger
Investment Casting division located in Prescott, Arizona. This is the Company's
newest investment casting facility and also has the capabilities of producing
ferrous and aluminum investment casting products. In the latter part of 1994
and throughout 1995, the Company  significantly added to the production
capacity of Ruger Investment Casting and believes that this facility is one of
the largest investment casting facilities in the Southwest.

The Company and Callaway entered into a joint venture agreement in June 1995 to
plan, develop, build, and operate a foundry for the production of golf club
heads investment cast in titanium. The joint venture, named Antelope Hills,
LLC, is owned 50% by the Company and 50% by Callaway. This facility is expected
to be completed in the third quarter of 1996 and have production capacity for
titanium products similar to that of Ruger Investment Casting.





                                      -4-

<PAGE>   5



ITEM 1--BUSINESS (CONTINUED)

The Company's Pine Tree Castings division manufactures primarily all of the
ferrous investment castings produced by the Company.  Aluminum investment
casting products are primarily manufactured by the Company's Uni-Cast division
located in Manchester, New Hampshire. For 1996 the Company has budgeted $2.8
million in capital expenditures for the Uni-Cast division to both modernize and
outfit the facility to produce castings made of inorganic composites such as
ceramic reinforced aluminum alloys.

Raw materials including wax, ceramic material, and metal alloys necessary for
the production of investment cast products are supplied to the Company through
third parties. The Company believes that all these raw materials, with the
exception of certain titanium alloys, are readily available from multiple
sources at competitive prices. Presently the Company buys all of its titanium
metal alloys under a short- term (approximately one year) purchasing
arrangement from one supplier. Although there are a limited number of companies
that produce titanium metal alloys, management believes that other suppliers
could provide the Company with the required titanium metal alloys and that
adequate quantities of titanium metal alloys in inventory would provide enough
time to locate another supplier without interruption of manufacturing
operations.

MARKETING AND DISTRIBUTION

FIREARMS--The Company's firearms are primarily marketed through a network of
selected independent distributors who purchase the products directly from the
Company for resale to gun dealers and end-users. These end-users include
sportsmen, hunters, law enforcement and other governmental organizations, and
gun collectors. In late 1987, the Company reduced by more than one-half the
number of domestic commercial distributors of its firearms in order to
encourage its remaining distributors to focus their efforts on the Company's
products. Each of these distributors carries the entire line of firearms
manufactured by the Company for the commercial market. Management believes that
the increase in sales since 1988 is due in part to this strategy. Currently, 32
distributors service the domestic commercial market, with an additional 64
servicing the domestic law enforcement market and 2 servicing the Canadian
market. Five of these distributors service both the domestic commercial market
and the domestic law enforcement market. Currently, 5 distributors account for
approximately 45.0% of the Company's sales of firearms, with the largest
distributor, Jerry's Sport Center (Forest City, Pennsylvania), accounting for
approximately 12.4% of consolidated net sales. The Company employs 5 employees
and 2 independent contractors who service these distributors and call on
dealers and law enforcement agencies. Because the ultimate demand for the
Company's firearms comes from end-users, rather than from the Company's
distributors, the Company believes that the loss of any distributor would not
have a material adverse effect on the Company. The Company considers its
relationships with its distributors to be satisfactory.

In addition, the Company markets its firearms directly to foreign customers,
consisting primarily of law enforcement agencies and foreign governments.
Foreign sales were less than 10% of the Company's consolidated net sales for
each of the past three years. No material  portion of the Company's business is
subject to renegotiation of profits or termination of contracts at the election
of a government purchaser.

In the fourth quarter of each year, the Company receives annual orders from its
distributors, which are designated as firm by the distributors, although the
Company generally permits adjustments in outstanding unfilled orders. As of
January 31, 1996, unfilled firearms orders amounted to approximately $205.0
million as compared to approximately $349.5 million as of January 31, 1995,
which represents a 41.3% decrease. The Company feels that the major reasons for
this decrease are an overall slowdown in the United States firearms market,
especially in the industry product category of pistols, and believes that
firearm segment orders at January 31, 1995 may have been over inflated by
distributors to obtain certain models of the Company's products that were in
short supply due to production constraints during 1994 and most of 1995. The
impact of the Company's recently introduced firearm models on unfilled orders
as of January 31, 1996 is not readily determinable at this time. It is
anticipated that demand for these new models will be strong.





                                      -5-

<PAGE>   6



ITEM 1--BUSINESS (CONTINUED)

Most of the firearms manufactured by the Company are sold on terms requiring
payment in full within 30 days. However, certain products which are generally
used during the fall hunting season are sold pursuant to a "dating plan" which
allows the purchasing distributor to buy the products commencing in December,
the start of the Company's dating plan year, and pay for them on extended
terms. Discounts are offered for early payment. Management believes that this
dating plan serves to level out the demand for these seasonal products
throughout the entire year and facilitates an efficient manufacturing schedule.
The Company does not consider its overall firearms business to be seasonal.

INVESTMENT CASTINGS--The investment casting segment's principal markets are
sporting goods, commercial, and military customers.  Sales are made directly to
customers or through manufacturer's representatives. The Company's largest
casting segment customer in 1995, Callaway Golf Company, Inc. (Carlsbad,
California) which accounted for approximately 12% of consolidated net sales and
62% of casting segment sales. One customer in 1994 and 1993 represented 23% and
12% of casting segment sales, respectively.

COMPETITION

FIREARMS--Competition in the firearms industry is intense and comes from both
foreign and domestic manufacturers. While some of these competitors concentrate
on a single industry product category, such as pistols or rifles, several
foreign competitors manufacture products in all four industry categories
(pistols, revolvers, rifles, and shotguns). Some of these competitors are
subsidiaries of large corporations with substantially greater financial
resources than the Company. The Company is the only domestic manufacturer which
produces products in all four industry product categories and believes that it
is the largest U.S. firearms manufacturer, according to BATF Data. The
principal methods of competition in the industry are product quality and price.
The Company believes that it can compete effectively with all of its present
competitors based upon the high quality, reliability and performance of its
products, and the competitiveness of its pricing.

INVESTMENT CASTINGS--There are a large number of other investment casting
manufacturers, both domestic and foreign, that the Company competes with.
Competition varies based on the type of investment casting products (titanium,
ferrous or aluminum) and the end use of the product (sporting goods, commercial
or military). Many of these competition are larger than the Company and may
have greater resources. The principal method of competition in the industry are
quality, production lead time, and price. The Company believes that it can
compete effectively with all of its present competitors and has expended
significant amounts of resources on both expanding and modernizing its
investment casting facilities in 1994 and 1995.

EMPLOYEES

As of January 31, 1996, the Company employed 1,936 full-time employees of which
approximately 30% had at least ten years of service with the Company.

None of the Company's employees are subject to a collective bargaining
agreement. The Company has never experienced a strike during its entire 46-year
history and believes its employee relations are satisfactory.

RESEARCH AND DEVELOPMENT

In 1995, 1994 and 1993, the Company spent approximately $1.7 million, $1.9
million and $1.7 million, respectively, on research activities relating to the
development of new products and the improvement of existing products. As of
January 31, 1996, the Company had approximately 44 employees engaged in
research and development activities as part of their responsibilities.





                                      -6-

<PAGE>   7



ITEM 1--BUSINESS (CONTINUED)

PATENTS AND TRADEMARKS

The Company owns various United States and foreign patents and trademarks which
have been secured over a period of years and which expire at various times. It
is the policy of the Company to apply for patents and trademarks whenever new
products or processes deemed commercially valuable are developed or marketed by
the Company. However, none of these patents and trademarks are considered to be
basic to any important product or manufacturing process of the Company and,
although the Company deems its patents and trademarks to be of value, it does
not consider its business materially dependent on patent or trademark
protection.

ENVIRONMENTAL MATTERS

The Company has programs in place that monitor compliance with various
environmental regulations. However, in the normal course of its manufacturing
operations, the Company is subject to occasional governmental proceedings and
orders pertaining to waste disposal, air emissions, and water discharges into
the environment. The Company believes that it is generally in compliance with
applicable environmental regulations and the outcome of such proceedings and
orders will not have a material effect on its business.

EXECUTIVE OFFICERS OF THE COMPANY

Set forth below are the names, ages, and positions of the executive officers of
the Company. Officers serve at the pleasure of the Board of Directors of the
Company.

<TABLE>
<CAPTION>
       Name                         Age                              Position With Company
- -------------------------------------------------------------------------------------------------------------
 <S>                                 <C>      <C>
 William B. Ruger                    79       Chairman of the Board, Chief Executive Officer, Treasurer, and
                                              Director

 William B. Ruger, Jr.               56       Vice Chairman, Senior Executive Officer, and Director

 Gerald W. Bersett                   55       President and Chief Operating Officer

 John M. Kingsley, Jr.               64       Executive Vice President and Director

 Ste phen L. Sanetti                 46       Vice President, General Counsel

 Leslie M. Gasper                    42       Secretary
</TABLE>






William B. Ruger has been the Chairman of the Board, Chief Executive Officer,
and Treasurer of the Company since 1949. He is the father of William B. Ruger,
Jr.

William B. Ruger, Jr. became Vice Chairman and Senior Executive Officer of the
Company in 1995 and has been a Director of the Company since 1970. Previously,
he served as President of the Company from 1991 to 1995 and as Senior Vice
President of the Company from 1970 to 1990.

Gerald W. Bersett became President and Chief Operating Officer of the Company
in August 1995. Previously, he was the President of the Winchester Division of
the Olin Corporation since 1988 and Vice President of the Olin Corporation
since 1993.

John M. Kingsley, Jr. has been Executive Vice President of the Company since
1971 and a Director of the Company since 1972.

Stephen L. Sanetti became Vice President, General Counsel of the Company in
1993. Prior to this, he served as General Counsel since 1980.

Leslie M. Gasper became Secretary of the Company in 1994. Prior to this, she
served as the Administrator of the Company's pension plans which position she
held for more than five years prior thereto.





                                      -7-

<PAGE>   8



ITEM 2--PROPERTIES

The Company's manufacturing operations are carried out at three facilities. The
following table sets forth certain information regarding each of these
facilities:

<TABLE>
<CAPTION>
                                                                      Approximate
                                                                       Aggregate
                                                                        Usable                   
                                                                      Square Feet              Status
                                                                     ----------------------------------
                          <S>                                            <C>                   <C>
                          Newport, New Hampshire                         350,000               Owned
                          Prescott, Arizona                              219,000               Leased
                          Manchester, New Hampshire                       35,000               Owned
</TABLE>

In 1995, the Company completed building additions to the Newport, New Hampshire
facility of approximately 65,000 square feet and the Prescott, Arizona facility
of approximately 17,000 square feet.  These additions are being used for
manufacturing operations. The Company plans to construct a 15,000 square foot
addition to the Manchester, New Hampshire facility in 1996 to be used for
manufacturing operations.

Site preparation for the joint venture facility, Antelope Hills Foundry, began
in October 1995. Plans call for construction of a 118,000 square foot building
on a ten acre site contiguous to the Company's present Prescott Arizona
facility. It is planned that production from this new facility will begin
sometime in the third quarter of 1996.

The Newport and Prescott facilities each contain enclosed ranges for testing
firearms and also contain modern tool room facilities.  The lease of the
Prescott facility provides for rental payments which approximate real property
taxes.

The Company's headquarters and related operations are in Southport,
Connecticut. Manufacturing operations at this location were moved in 1991 to
the Company's Newport and Prescott facilities.

There are no mortgages or liens on any of the real estate owned by the Company.

ITEM 3--LEGAL PROCEEDINGS

The Company is a defendant in approximately 22 lawsuits involving product
liability claims and is aware of other product liability claims which allege
defective product design. These lawsuits and claims are based principally on
the theory of "strict liability" but also may be based on negligence, breach of
warranty, and other legal theories. In many of the lawsuits, punitive damages,
as well as compensatory damages, are demanded. Aggregate claimed amounts
presently exceed product liability accruals and, if applicable, insurance
coverage. Management believes that, in every case, the allegations of defective
product design are unfounded, and that the accident and any results therefrom
were due to negligence or misuse of the firearm by the claimant or a third
party and that there should be no recovery against the Company.

The Company's management monitors the status of known claims and the product
liability accrual, which includes amounts for asserted and unasserted claims.
The number of lawsuits and claims that were tried, dismissed, settled, or
otherwise resolved and average settlement  payments (excluding legal fees) were
as follows: 1995-18 and $46,000, 1994-24 and $55,000. While it is difficult to
forecast the outcome of these claims, in the opinion of management, after
consultation with special and corporate counsel, the outcome of these claims
will not have a material adverse effect on the results of operations or
financial condition of the Company.





                                      -8-

<PAGE>   9



ITEM 3--LEGAL PROCEEDINGS (CONTINUED)

For a description of all pending lawsuits against the Company through September
30, 1995, reference is made to the discussion under the caption "Item 3. LEGAL
PROCEEDINGS" of the Company's Annual Reports on Form 10-K for the years ended
December 31, 1988 and 1994 and to the discussion under caption "Item 1. LEGAL
PROCEEDINGS" of the Company's Quarterly Reports on Form 10-Q for the quarters
ended March 31, 1987, September 30, 1990, and September 30, 1993, March 31,
June 30, and September 30, 1994, and March 31, June 30, and September 30, 1995.

Four lawsuits were instituted against the Company during the three months ended
December 31, 1995, which involved significant demands for compensatory and/or
punitive damages:

Anne Cargill, Administratrix of the Goods Chattels and Credits of David
Cargill, Deceased, and Anne Cargill, Individually; Maria Santana,
Administratrix of the Goods Chattels and Credits of Roberto Robles, Deceased;
Maria Santana, Individually v. American Shooting Sports Council, Inc. et. al.,
in the United States District Court, Eastern District of New York. The
complaint alleges that on or about May 5, 1991, one plaintiff's decedent
(Cargill) was fatally injured when an unknown firearm was intentionally
discharged by Lenin Supulveda, and the other plaintiff's decedent (Robles) was
fatally injured when a Cobray Mac 11 (not manufactured by the Company) was
intentionally discharged by a minor. Plaintiffs are seeking compensatory,
consequential and punitive damages in excess of the minimum jurisdictional
amount of the Court from each of the 61 defendants, alleging illegal concert of
action, negligence, and misrepresentation in their sale of firearms.

Koici Sunada, Representative of the Estate of Kei Sunada, and Koici Sunada,
Individually v. American Shooting Sports Council, Inc., in the United States
District Court, Eastern District of New York. The complaint alleges that the
plaintiff's decedent was fatally injured by an unknown firearm. The plaintiff
is seeking compensatory, consequential and punitive damages in excess of the
minimum jurisdictional amount of the Court from each of the 61 defendants. This
is a companion case to Cargill, supra.

Don Haws v. Sturm, Ruger & Co., Inc. et. al., in the United States District
Court of Oklahoma. The complaint alleges that on or about February 19, 1994,
the plaintiff suffered injuries to his abdomen when his .357 caliber revolver
discharged when it was allegedly dropped. Actual and punitive damages in excess
of $100,000 are demanded.

Bruce and Teresa Smith & Austin Smith, a Minor v. Sturm, Ruger & Co., Inc.,
Darrel Abke and Myron Moody, in the District Court of Maverick County, Texas
365th Judicial District. The complaint alleges that on or about November 4,
1994, the plaintiff suffered injuries to his right thigh when a 7mm rifle
allegedly discharged unexpectedly and without cause. Actual and exemplary
damages in an amount in excess of the minimum jurisdictional limits of the
Court are demanded.

The 1993 jury verdict in favor of the Company in the case of Connolly v. Sturm,
Ruger & Co., Inc. (CA) was affirmed on October 19, 1995, by the California
Court of Appeals, and the California Supreme Court declined plaintiff's further
appeal.

The case of McCarthy v. Sturm, Ruger & Co., Inc. (NY), which involved the
intentional criminal shooting and homicide of Long Island Railroad passengers
on December 7, 1993 by Colin Ferguson using a Ruger pistol, was dismissed with
prejudice on October 17, 1995.





                                      -9-

<PAGE>   10



ITEM 3--LEGAL PROCEEDINGS (CONTINUED)

The previously reported case of Bochene v. Company (CA) was settled on December
26, 1995. This case was settled for an amount within the insurance limits
and/or self-insured retention of the Company.

The Company is contesting a subpoena from Occupational Safety and Health
Administration (OSHA) in which that agency seeks information from the Company
in order to develop undefined "ergonomic standards" for the workplace. The
Company believes that OSHA has no statutory authority to require such
information, and the matter is before the United States First Circuit Court of
Appeals.  While the Company is confident that its position is legally correct,
there can be no assurance that it will ultimately prevail.  However, management
believes that compliance with OSHA's subpoena (if compelled) should not have a
material adverse effect upon the Company's business (United States v. Sturm,
Ruger & Company, Inc., CA No. 95-1918).


ITEM 4--SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


PART II

ITEM 5--MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED
        STOCKHOLDER MATTERS

The information required for this Item is incorporated by reference to pages 5
and 23 of the Company's 1995 Annual Report to Stockholders.


ITEM 6--SELECTED FINANCIAL DATA

The information required for this Item is incorporated by reference to page 5
of the Company's 1995 Annual Report to Stockholders.


ITEM 7--MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
        AND RESULTS OF OPERATIONS

The information required for this Item is incorporated by reference to pages 6
through 8 of the Company's 1995 Annual Report to Stockholders.


ITEM 8--FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

(A)     FINANCIAL STATEMENTS

        The consolidated balance sheets of Sturm, Ruger & Company, Inc.
        and Subsidiaries as of December 31, 1995 and 1994, and the related
        consolidated statements of income, stockholders' equity and cash
        flows for each of the three years in the period ended December 31,
        1995 and the report dated February 23, 1996 of Ernst & Young LLP,
        independent auditors, are incorporated by reference to pages 12
        through 22 of the Company's 1995 Annual Report to Stockholders.

(B)     SUPPLEMENTARY DATA

        Quarterly results of operations for 1995 and 1994 are incorporated
        by reference to page 21 of the Company's 1995 Annual Report to
        Stockholders.





                                      -10-

<PAGE>   11



ITEM 9--CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
        ACCOUNTING AND FINANCIAL DISCLOSURE

None.


PART III

ITEM 10--DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The information as to the directors of the Company under the caption "ELECTION
OF DIRECTORS" on pages 2 and 3 of the Company's Proxy Statement relating to the
Annual Meeting of Stockholders to be held April 25, 1996 is incorporated by
reference into this Report.  The information set forth under the caption
"COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934" on page
12 of the Proxy Statement relating to the Annual Meeting of Stockholders to be
held April 25, 1996 is incorporated by reference into this Report.  The
information as to executive officers of the Company is included in Part I
hereof under the caption "Executive Officers of the Company" in reliance upon
General Instruction G to Form 10-K and Instruction 3 to Item 401(b) of
Regulation S-K.


ITEM 11--EXECUTIVE COMPENSATION

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the captions "DIRECTOR
COMPENSATION AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES,"
"EXECUTIVE COMPENSATION," "BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE
COMPENSATION," "COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION,"
"COMPANY STOCK PRICE PERFORMANCE", "PENSION PLAN TABLE" and "SUPPLEMENTAL
EXECUTIVE RETIREMENT PLAN TABLE" on pages 4 through 10.


ITEM 12--SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
         AND MANAGEMENT

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the captions "ELECTION OF
DIRECTORS," "PRINCIPAL STOCKHOLDERS" and "SECURITY OWNERSHIP OF MANAGEMENT" on
pages 2, 3, 10, and 11.

ITEM 13--CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The information required by this Item is incorporated by reference to those
sections of the Company's Proxy Statement relating to the Annual Meeting of
Stockholders to be held April 25, 1996 under the caption "DIRECTOR COMPENSATION
AND INFORMATION ABOUT THE BOARD OF DIRECTORS AND ITS COMMITTEES" and "EXECUTIVE
COMPENSATION" on pages 4 and 5.





                                      -11-

<PAGE>   12



PART IV

ITEM 14--EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
         ON FORM 8-K

(a)          Documents filed as part of this Form 10-K.

             (1) Financial Statements:

                 Consolidated Balance Sheets--December 31, 1995 and 1994

                 Consolidated Statements of Income--Years ended December 31,
                 1995, 1994, and 1993

                 Consolidated Statements of Stockholders' Equity--Years ended
                 December 31, 1995, 1994, and 1993

                 Consolidated Statements of Cash Flows--Years ended December
                 31, 1995, 1994, and 1993

                 Notes to Consolidated Financial Statements

                 Report of Independent Auditors

This information is incorporated by reference to the Company's 1995 Annual
Report to Stockholders as noted in Item 8.

             (2) Financial Statement Schedules:

                    Schedule II-Valuation and Qualifying Accounts-Page 15

             All other schedules for which provision is made in the applicable
             accounting regulation of the Securities and Exchange Commission
             are not required under the related instructions, or are
             inapplicable, or the required information is disclosed elsewhere,
             and therefore, have been omitted.

             (3) Listing of Exhibits

             The response to this portion of Item 14 is submitted as a separate
             section of this report. See "INDEX TO EXHIBITS" on pages 16
             and 17 of this report.

(b)          Report on Form 8-K filed in the fourth quarter of 1995:  None





                                      -12-

<PAGE>   13



SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, the registrant has duly caused this report to be signed on its
behalf by the undersigned, thereunto duly authorized.


                                               STURM, RUGER & COMPANY, INC.
                                               ----------------------------
                                                     (Registrant)
                                              
                                              
                                               S/LESLIE M. GASPER
                                               ----------------------------
                                               Leslie M. Gasper
                                               Secretary
                                              
                                               March 15, 1996
                                               ----------------------------
                                               Date
   

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.



<TABLE>
<S>                                                    <C>             <C>                                         <C>
S/WILLIAM B. RUGER                                     3/18/96         S/WILLIAM B. RUGER, JR.                     3/23/96
- --------------------------------------------------------------         ---------------------------------------------------
William B. Ruger                                                       William B. Ruger, Jr.
Principal Executive Officer, Chairman,                                 Vice Chairman, Senior Executive Officer,
Chief Executive Officer, Treasurer, Director                           Director
                                                      
                                                      
                                                      
S/JOHN M. KINGSLEY, JR.                                3/18/96         S/STANLEY B. TERHUNE                        3/18/96
- --------------------------------------------------------------         ---------------------------------------------------
John M. Kingsley, Jr.                                                  Stanley B. Terhune
Principal Financial and Accounting Officer,                            Director
Executive Vice President, Director                    
                                                      
                                                      
                                                      
S/RICHARD T. CUNNIFF                                   3/18/96         S/TOWNSEND HORNOR                           3/21/96
- --------------------------------------------------------------         ---------------------------------------------------
Richard T. Cunniff                                                     Townsend Hornor
Director                                                               Director
                                                      
                                                      
S/PAUL X. KELLEY                                       3/18/96         S/NILS ANDERSON, JR.                        3/18/96
- --------------------------------------------------------------         ---------------------------------------------------
Paul X. Kelley                                                         Nils Anderson, Jr.
Director                                                               Director
                                                      
                                                      
                                                      
S/JAMES E. SERVICE                                     3/18/96
- --------------------------------------------------------------
James E. Service                                      
Director                                              
</TABLE>





                                      -13-

<PAGE>   14



                 Sturm, Ruger & Company, Inc. and Subsidiaries

          Item 14(a)(2) and Item 14(d)--Financial Statement Schedules

                 Schedule II--Valuation and Qualifying Accounts

                                 (In Thousands)



<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
                 COL. A                                 COL. B              COL. C             COL. D         COL. E
- ------------------------------------------------------------------------------------------------------------------------------------
                                                                          ADDITIONS
                                                                  ---------------------------
                                                                       (1)            (2)
                                                                                  Charged to
                                                    Balance at    Charged to        Other                      Balance
                                                    Beginning     Costs and        Accounts                    at End
                 Description                        of Period     Expenses        -Describe    Deductions     of Period
- ------------------------------------------------------------------------------------------------------------------------------------
 <S>                                                <C>           <C>                          <C>            <C>
 Deductions from asset accounts:

           Allowance for doubtful accounts:
             Year ended December 31, 1995           $   900       $   200                      $   119 (a)    $   981
                                                    -------       -------                      -----------    -------
             Year ended December 31, 1994           $   922       $    50                      $    72 (a)    $   900
                                                    -------       -------                      -----------    -------
             Year ended December 31, 1993           $   724       $  434                       $   236 (a)    $   922
                                                    -------       -------                      -----------    -------



           Allowance for discounts:
             Year ended December 31, 1995           $   650       $7,451                       $7,230 (b)     $   871
                                                    -------       ------                       ----------     -------
             Year ended December 31, 1994           $   919       $4,202                       $4,471 (b)     $   650
                                                    -------       ------                       ----------     -------
             Year ended December 31, 1993           $   875       $4,468                       $4,424 (b)     $   919
                                                    -------       ------                       ----------     -------




 Product safety modifications accrual:
             Year ended December 31, 1995           $1,548                                     $  109 (c)     $1,439
                                                    ------                                     ----------     ------
             Year ended December 31, 1994           $1,705                                     $  157 (c)     $1,548
                                                    ------                                     ----------     ------
             Year ended December 31, 1993           $1,797                                     $   92 (c)     $1,705
                                                    ------                                     ----------     ------
</TABLE>




(a)  Accounts written off
(b)  Discounts taken
(c)  Costs incurred





                                      -15-

<PAGE>   15



                               INDEX TO EXHIBITS
<TABLE>
<CAPTION>
    Exhibit                                            Description                                         Page No.
- ------------------------------------------------------------------------------------------------------------------------------------
 <S>            <C>
 3.1            Certificate of Incorporation of the Company, as amended (Incorporated by reference to
                Exhibits 4.1 and 4.2 to the Form S-3 Registration Statement previously filed by the
                Company File No. 33-62702).

 3.2            Bylaws of the Company, as amended.

 10.1           Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by reference to Exhibit
                10.1 to the Company's Annual Report on Form 10-K for the year ended December 31, 1988, as
                amended by Form 8 filed March 27, 1990).

 10.2           Amendment to Sturm, Ruger & Company, Inc. 1986 Stock Bonus Plan (Incorporated by
                reference to Exhibit 10.3 to the Company's Annual Report on Form 10-K for the year ended
                December 31, 1991).

 10.3           Sturm, Ruger & Company, Inc. Supplemental Executive Profit Sharing Retirement Plan
                (Incorporated by reference to Exhibit 10.4 to the Company's Annual Report on Form 10-K
                for the year ended December 31, 1991).

 10.4           Agreement and Assignment of Lease dated September 30, 1987 by and between Emerson
                Electric Co. and Sturm, Ruger & Company, Inc. (Incorporated by reference to Exhibit 10.2
                to the Company's Annual Report on Form 10-K for the year ended December 31, 1991).

 10.5           Sturm, Ruger & Company, Inc. Supplemental Executive Retirement Plan.

 10.6           Operating Agreement of Antelope Hills, LLC, a Delaware Limited Liability Company, dated
                as of October 5, 1995.

 13.1           Annual Report to Stockholders of the Company for the year ended December 31, 1995. Except
                for those portions of such Annual Report to Stockholders expressly incorporated by
                reference into the Report, such Annual Report to Stockholders is furnished solely for the
                information of the Securities and Exchange Commission and shall not be deemed a "filed"
                document.

 23.1           Consent of Independent Auditors.

 99.1           Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
                quarter ended March 31, 1987, SEC File No. 1-10435, incorporated by reference in Item 3
                LEGAL PROCEEDINGS

 99.2           Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K of the Company for the year
                ended December 31, 1988, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL
                PROCEEDINGS

 99.3           Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
                quarter ended September 30, 1990, SEC File No. 1-10435, incorporated by reference in Item
                3 LEGAL PROCEEDINGS
</TABLE>





                                      -16-

<PAGE>   16



                         INDEX TO EXHIBITS (continued)



<TABLE>
<CAPTION>
    Exhibit                                            Description                                         Page No.
- --------------------------------------------------------------------------------------------------------------------
 <S>            <C>
 99.4           Item 1 LEGAL PROCEEDINGS from the Quarterly Report on Form 10-Q of the Company for the
                quarter ended September 30, 1993, SEC File No. 1-10435, incorporated by reference in Item
                3 LEGAL PROCEEDINGS

 99.5           Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form 10-Q of the Company for the
                quarters ended March 31, June 30, and September 30, 1994, SEC File No. 1-10435,
                incorporated by reference in Item 3 LEGAL PROCEEDINGS

 99.6           Item 3 LEGAL PROCEEDINGS from the Annual Report on Form 10-K of the Company for the year
                ended December 31, 1994, SEC File No. 1-10435, incorporated by reference in Item 3 LEGAL
                PROCEEDINGS

 99.7           Item 1 LEGAL PROCEEDINGS from the Quarterly Reports on Form 10-Q of the Company for the
                quarters ended March 31, June 30, and September 30, 1995, SEC File No. 1-10435,
                incorporated by reference in Item 3 LEGAL PROCEEDINGS
</TABLE>





                                      -17-


<PAGE>   1





                                    BY-LAWS

                                       OF

                          STURM, RUGER & COMPANY, INC.
                            (A Delaware Corporation)



             ARTICLE 1.       Offices.

                 Setion 1.      The registered office shall be in the City of
Wilmington, County of New Castle, State of Delaware.

                 Section 2.     The corporation may also have offices at such
other places, both within and without the State of Delaware, as the Board of
Directors may from time to time determine or the business of the corporation
may require.

             ARTICLE 2.       Shareholders.

                 Section 1.     Annual Meeting.  The annual meeting of the
shareholders shall be held on the fourth Tuesday of April of each year, for the
purpose of electing Directors and for the transaction of such other business as
may come before the meeting.  If the day fixed for the annual meeting shall be
a legal holiday in the State of Connecticut, such meeting shall be held on the
next succeeding business day.  If the election of Directors shall not be held
on the day designated herein for any annual meeting of the shareholders, or at
any adjournment thereof, the Board of Directors shall cause the election to be
held at a special meeting of the shareholders as soon thereafter as
conveniently may be.

                 Section 2.     Special Meetings.  Special meetings of the
shareholders, for any purpose or purposes, unless otherwise prescribed by
statute, may be called by the President or by the Board of Directors, and shall
be called by the President at the request of the holders of not less than a







<PAGE>   2



majority of all the shares of the corporation issued and outstanding and
entitled to vote at the meeting.

                 Section 3.     Place of Meetings.  Meetings of the
shareholders shall be held at the office of the corporation in Fairfield,
Connecticut, or at such other suitable place within or without the State of
Delaware as may be designated by the President or the Board of Directors of the
corporation.

                 Section 4.     Notice of Meetings.  Written or printed notice
stating the place, day and hour of the meeting and, in case of a special
meeting, the purpose or purposes for which the meeting is called, shall be
given by or at the direction of the President or Secretary to each shareholder
of record entitled to vote at such meeting, by leaving such notice with him or
at his residence or usual place of business, or by mailing a copy thereof
addressed to him at his last known post-office address as last shown on the
stock records of the corporation, postage prepaid, not less than ten nor more
than fifty days before the date of such meeting.

                 Section 5.     Closing of Transfer Books or Fixing of Record
Date. For the purpose of determining shareholders entitled to notice of or to
vote at any meeting of shareholders or any adjournment thereof, or shareholders
entitled to receive payment of any dividend, or in order to make a
determination of shareholders for any other proper purpose, the Board of
Directors of the corporation may provide that the stock transfer books shall be
closed for a stated period but not to exceed, in any case, fifty days.  If the
stock transfer books shall be closed for the purpose of determining
shareholders entitled to notice of or to vote at a meeting of shareholders,
such books shall be closed for at least ten days immediately preceding such
meeting.  In lieu of closing the stock transfer books, the Board of Directors
may fix in advance a date as the record date for any such determination of
shareholders, such date in any case to be not more than fifty days and, in case
of a







<PAGE>   3
                                                                               3



meeting of the shareholders, not less than ten days prior to the date on which
the particular action, requiring such determination of shareholders is to be
taken.  If the stock transfer books are not closed and no record date is fixed
for the termination of the shareholders entitled to notice of or to vote at a
meeting of shareholders, or shareholders entitled to receive payment of a
dividend, the date on which notice of the meeting is mailed or the date on
which the resolution of the Board of Directors declaring such dividend is
adopted, as the case may be, shall be the record date for such determination of
shareholders. When a determination of shareholders entitled to vote at any
meeting of shareholders has been made as provided in this section, such
determination shall apply to any adjournment thereof.

                 Section 6.     Voting Lists.  The officer or agent having
charge of the stock transfer books for shares of the corporation shall make, at
least five days before each meeting of shareholders of which at least seven
days' notice is given, a complete list or other equivalent record of the
shareholders entitled to vote at such meeting, arranged in alphabetical order,
with the address of, and the number and class of shares held by each.  Such
list or other equivalent record shall, for a period of five days prior to such
meeting, be kept on file at the principal office of the corporation and shall
be subject to inspection by any shareholder during usual business hours for any
proper purpose in the interest of the shareholder as such or of the corporation
and not for speculative or trading purposes, or for any purpose inimical to the
interest of the corporation or of its shareholders.  Such list or other
equivalent record shall also be produced and kept open at the time and place of
the meeting and shall be subject for any such proper purpose to such inspection
during the whole time of the meeting.  The original share transfer books shall
be prima facie evidence as to who are the shareholders entitled to inspect such
list or other equivalent record.







<PAGE>   4
                                                                               4



                 Section 7.     Quorum.  A majority of the outstanding shares
of the corporation, entitled to vote, represented in person or by proxy, shall
constitute a quorum at a meeting of shareholders.  If less than a majority of
the outstanding shares are represented at a meeting, a majority of the shares
so represented may adjourn the meeting from time to time without further
notice.  At such adjourned meeting at which a quorum shall be present or
represented, any business may be transacted which might have been transacted at
the meeting as originally notified.  The shareholders present at a duly
organized meeting may continue to transact business until adjournment,
notwithstanding the withdrawal of enough shareholders to leave less than a
quorum.

                 Section 8.     Proxies.  At all meetings of shareholders, a
shareholder may vote by proxy executed in writing by the shareholder or by his
duly authorized attorney-in-fact.  Such proxy shall be filed with the Secretary
of the corporation before or at the time of the meeting.  No proxy shall be
valid after eleven months from the date of its execution, unless it specifies
the length of time for which it is to continue in force or limits its use to a
particular meeting not yet held.

                 Section 9.     Voting of Shares.  Each outstanding share
entitled to vote shall be entitled to one vote upon each matter submitted to a
vote at a meeting of shareholders.

                 Section 10.    Voting of Shares By Certain Holders.  Shares
standing in the name of another corporation may be voted by such officer, agent
or proxy as the by-laws of such corporation may prescribe, or, in the absence
of such provision, as the Board of Directors of such corporation my determine.

                     Shares held by an administrator, executor, guardian or
conservator may be voted by him, either in person or by proxy, without a
transfer of such shares into his name.  Shares







<PAGE>   5
                                                                               5



standing in the name of a trustee may be voted by him, either in person or by
proxy, but no trustee  shall be entitled to vote shares held by him without a
transfer of such shares into his name.

                     Shares standing in the name of a receiver may be voted by
such receiver and shares held by or under the control of a receiver may be
voted by such receiver without the transfer thereof into his name if authority
so to do be contained in an appropriate order of the court by which such
receiver was appointed.

                     A shareholder whose shares are pledged shall be entitled
to vote such shares until the shares have been transferred into the name of the
pledgee, and thereafter the pledgee shall be entitled to vote the shares so
transferred.

                     Shares of its own stock belonging to the corporation or
held by it in a fiduciary capacity shall not be voted, directly or indirectly,
at any meeting, and shall not be counted in determining the total number of
outstanding shares at any given time.

                     At all shareholders' meetings, any vote, if so requested
by any shareholder, shall be by ballot, and the name of each shareholder so
voting shall be written upon each ballot with the number of shares held by him.

                 Section 11.    Order of Business.  So far as consistent with
the purposes of the meeting, the order of business at all shareholders'
meetings shall be as follows:

<TABLE>
                 <S> <C>
                 1.  Roll call of shareholders;
                 2.  Reading of notice of meeting;
                 3.  Minutes of preceding meeting and action thereof;
                 4.  Reports of Directors, officers and committees;
                 5.  Unfinished business;
                 6.  New business;
                 7.  Election of Directors, if an annual meeting.
</TABLE>







<PAGE>   6
                                                                               6



                 Section 12.    Informal Action By Shareholders.  Any action
required to be taken at a meeting of the shareholders, or any other action
which may be taken at a meeting of the shareholders, may be taken without a
meeting if a consent in writing, setting forth the action so taken, shall be
signed by all of the shareholders entitled to vote with respect to the subject
matter thereof.

             ARTICLE 3.       Board of Directors.

                 Section 1.     General Powers.  The business and affairs of
the corporation shall be managed by its Board of Directors.

                 Section 2.     Number, Tenure and Qualification.  The number
of directors constituting the Board of Directors of the Company shall be eight,
unless the Certificate of Incorporation of the Company provides otherwise, and
such number may be increased or decreased from time to time by resolution of
the Board of Directors.  No decrease in the number of Directors shall have the
effect of shortening or terminating the term of office of any incumbent
director.  The Directors shall be elected at the Annual Meeting of Shareholders
and each Director shall hold office until the next Annual Meeting of
shareholders and until his successor shall have been elected and qualified.
Directors need not be shareholders of the Company.

                     In the event that the Whole Board (as hereinafter defined)
is not elected at the Annual Meeting of the shareholders, an additional
Director or additional Directors may be elected at any special meeting of the
shareholders to hold office until the next annual meeting of the shareholders,
or until a successor or successors shall be elected, and shall at not time
exceed the Whole Board.  Election shall be by written ballot.

                     As used herein, the term "Whole Board" shall mean the
total number of directors authorized at the time.







<PAGE>   7
                                                                               7



                 Section 3.     Vacancies.  Vacancies in the Board of
Directors, because of death, resignation, or increase in the number of
Directors by Board resolution or for any other reason, shall be filled by the
remaining Directors.

                 Section 4.     Regular Meetings.  A regular meeting of the
Board of Directors shall be held without other notice than this by-law
immediately after, and at the same place as, the annual meeting of
shareholders.  The Board of Directors may provide, by resolution, the time and
place, either within or without the State of Delaware, for the holding of
additional regular meetings without other notice than such resolution.

                 Section 5.     Special Meetings.  Special meetings of the
Board of Directors may be called by the President and shall be called on the
written request of a majority of the Board.  The person or persons authorized
to call special meetings of the Board of Directors may fix any place, either
within or without the State of Delaware, as the place for holding any special
meeting of the Board of Directors called by them.

                 Section 6.     Notice.  Notice of any special meeting shall be
given at least two days prior thereto by written notice delivered personally or
mailed to each Director at his business address, or by telegram.  If mailed,
such notice shall be deemed to be delivered when deposited in the United States
mail so addressed, with postage thereon prepaid.  If notice be given by
telegram, such notice shall be deemed to be delivered when the telegram is
delivered to the telegraph company.  Any Director may waive notice of any
meeting.  The attendance of a Director at a meeting shall constitute a waiver
of notice of such meeting, except where a Director attends a meeting for the
express purpose of objecting to the transaction of any business because the
meeting is not lawfully called or convened.







<PAGE>   8
                                                                               8



The notice shall give the time and place of the meeting, and in the case of a
special meeting, the objects thereof.

                 Section 7.     Quorum.  A majority of the Board of Directors
shall constitute a quorum for the transaction of business at any meeting of the
Board of Directors, but if less than such majority is present at a meeting, a
majority of the Directors present may adjourn the meeting from time to time
without further notice.

                 Section 8.     Manner of Acting.  The act of the majority of
the Directors present at a meeting at which a quorum is present shall be the
act of the Board of Directors.

                 Section 9.     Compensation.  By resolution of the Board of
Directors, the Directors may be paid their expenses, if any, of attendance at
each meeting of the Board of Directors, and may be paid a fixed sum for
attendance at each meeting of the Board of Directors or a stated salary as
Director.  No such payment shall preclude any Director from serving the
corporation in any other capacity and receiving compensation therefor.

                 Section 10.    Presumption of Assent.  A Director of the
corporation who is present at a meeting of the Board of Directors at which
action on any corporate matter is taken shall be presumed to have assented to
the action taken unless his dissent shall be entered in the Minutes of the
meeting or unless he shall file his written dissent to such action with the
person acting as the secretary of the meeting before the adjournment thereof or
shall forward such dissent by registered mail to the Secretary of the
corporation immediately after the adjournment of the meeting. Such right to
dissent shall not apply to a Director who voted in favor of such action.

                 Section 11.    Annual Reports.  At the annual meeting of the
shareholders, the Board of Directors shall submit a report on the condition of
the corporation's business.







<PAGE>   9
                                                                               9



                 Section 12.    Executive Committee.  The Board of Directors
may elect from its membership an executive committee having such number of
members as may be prescribed from time to time by the Board of Directors, which
members of the executive committee may be elected for such terms as may be
prescribed by the Board of Directors provided, however, that the term of office
of any member of the executive committee shall not extend beyond the term for
which such member is elected a Director of the corporation.

                     The Board of Directors may fill any vacancy in the
executive committee.

                     During the intervals between the meetings of the Board of
Directors, the executive committee shall possess and may exercise all the
powers of the Board of Directors in the management and direction of the affairs
of the corporation in all matters in which specific directions shall not be
given by the Board of Directors.

                     All action by the executive committee shall be reported to
the Board of Directors at the next meeting succeeding such action, and shall be
subject to review and alteration by the Board of Directors, provided that no
rights of third parties shall be affected by such review or alteration.

                     Regular minutes of the proceedings of the executive
committee shall be kept in a book provided for that purpose.

                     The executive committee shall determine and fix its rules
with respect to meetings and of procedure, and the number required for a
quorum, and shall meet and conduct business as provided by such rules.







<PAGE>   10
                                                                              10



             ARTICLE 4.       Officers.

                 Section 1.     Number.  The officers of the corporation shall
be a President, ore or more  Vice Presidents (the number thereof to be
determined by the Board of Directors), a Secretary, and a Treasurer, each of
whom shall be elected by the Board of Directors.  Such other officers and
assistant officers as may be deemed necessary may be elected or appointed by
the Board of Directors.  Any two or more offices may be held by the same
person, except the offices of President and Secretary.

                 Section 2.     Election and Term of Office.  The officers of
the corporation to be elected by the Board of Directors shall be elected
annually by the Board of Directors at the first meeting of the Board of
Directors held after each annual meeting of the shareholders.  If the election
of officers shall not be held at such meeting, such election shall be held as
soon thereafter as conveniently may be.  Each officer shall hold office until
his successor shall have been duly elected and shall have qualified or until
his death or until he shall resign or shall have been removed as hereinafter
provided.

                 Section 3.     Removal.  Any officer or agent elected or
appointed by the Board of Directors may be removed by the Board of Directors
whenever in its judgment the best interests of the corporation would be served
thereby, but such removal shall be without prejudice to the contract rights, if
any, of the person so removed.

                 Section 4.     Vacancies.  A vacancy in any office because of
death, resignation, removal, disqualification or otherwise, may be filled by
the Board of Directors for the unexpired portion of the term.

                 Section 5.     Chairman of the Board and President.  The
Chairman of the Board, if one is elected, shall be the chief executive officer
of the corporation if so designated by the Board and







<PAGE>   11
                                                                              11



shall preside at all meetings of the stockholders and directors. If he has been
designated as chief executive officer, he shall have general supervision and
direction of the business of the corporation and shall have all the general
powers and duties usually vested in the chief executive officers of a
corporation.  He shall be a member and chairman of the Executive Committee and
of all other committees appointed by the Board, and he shall have such other
powers and perform such other duties as may be prescribed from time to time by
the Board. The President shall be the chief executive officers of the
corporation unless the Chairman of the Board has been so designated by the
Board, in which case the President shall be the chief operating officer of the
corporation.  He shall see that all orders and resolutions of the Board are
carried into effect and shall have such other powers and perform such other
duties as may be prescribed from time to time by the Board.  If he is the chief
executive officer, he shall have general supervision and direction of the
business of the corporation and shall have all the general powers and duties
usually vested in the chief executive officer of a corporation.  If he is the
chief operating officer, he shall have general supervision and direction of the
day-to-day operations of the corporation subject to the chief executive officer
and shall have all the general powers and duties usually vested in the chief
operating officer of a corporation.  He shall be vested with all the powers and
perform all the duties of the Chairman of the Board in the absence or
disability of the Chairman of the Board.

                 Section 6.     The Vice Presidents.  In the absence of the
President or in the event of his death, inability or refusal to act, the Vice
President (or in the event there be more than one Vice President, the Vice
Presidents in the order designated at the time of their election, or in the
absence of any designation, then in the order of their election) shall perform
the duties of the President, and when so acting, shall have all the powers of
and be subject to all the restrictions upon the President.







<PAGE>   12
                                                                              12



Any Vice President may sign, with the Secretary or an Assistant Secretary,
certificates for share of the corporation; and shall perform such other duties
as from time to time may be assigned to him by the President or by the Board of
Directors.

                 Section 7.     Secretary.  The Secretary shall: (a) keep the
minutes of the shareholders' and of the Board of Directors' meetings in one or
more books provided for that purpose; (b) see that all notices are duly given
in accordance with the provisions of these By-Laws or as required by law; (c)
be custodian of the corporate records and of the seal of the corporation and
see that the seal of the corporation is affixed to all documents the execution
of which on behalf of the corporation under  its seal is duly authorized; (d)
keep a register of the post-office address of each shareholder which shall be
furnished to the Secretary by such shareholder; (e) sign with the President, or
a Vice President, certificates for shares of the corporation, the issuance of
which shall have been authorized by resolution of the Board of Directors; (f)
have general charge of the stock transfer books of the corporation; and (g) in
general perform all duties incident of the office of Secretary and such other
duties as from time to time may be assigned to him by the President of by the
Board of Directors.

                 Section 8.     Treasurer.  If required by the Board of
Directors, the Treasurer shall give a bond for the faithful discharge of his
duties in such sum and with such surety or sureties as the Board of Directors
shall determine.  He shall: (a) have charge and custody of and be responsible
for all funds and securities of the corporation; receive and give receipts for
moneys due and payable to the corporation from any source whatsoever, and
deposit all such moneys in the name of the corporation in such banks, trust
companies or other depositaries as shall be selected in accordance with the
provisions of ARTICLE 5 of these By-Laws; and (b) in general perform all of the
duties





                                     


<PAGE>   13
                                                                              13



incident to the office of Treasurer and such other duties as from time to time
may be assigned to him by the President or by the Board of Directors.

                 Section 9.     Assistant Secretaries and Assistant Treasurers.
The Assistant Secretaries, when authorized by the Board of Directors, may sign
with the President or a Vice President certificates for shares of the
corporation the issuance of which shall have been authorized by a resolution of
the Board of Directors.  The Assistant Treasurers shall respectively, if
required by the Board of Directors, give bonds for the faithful discharge of
their duties in such sums and with such sureties as the Board of Directors
shall determine.  The Assistant Secretaries and Assistant Treasurers, in
general, shall perform such duties as shall be assigned to them by the
Secretary or the Treasurer, respectively, or by the President or the Board of
Directors.

                 Section 10.    Delegation of Duties and Powers.  In case of
the absence or disability of any officer, or for any other reason that the
Board may deem sufficient, the Board may delegate the powers and duties of such
officer to any other officer, or to any Director, for the time being, PROVIDED
a majority of the entire Board concurs therein.

                 Section 11.    Salaries.  The salaries of the officers shall
be fixed from time to time by the Board of Directors and no officer shall be
prevented from receiving such salary by reason of the fact that he is also a
Director of the corporation.

             Article 5.       Indemnification.

                 Section 1.     Indemnification of Officers and Directors.
Except to the extent prohibited by law, the corporation shall indemnify each
person who was or is a party or is threatened to be made a party to, or is
involved in, any threatened, pending or completed action, suit or proceeding,
whether civil, criminal, administrative or investigative, including without
limitation, any action, suit or







<PAGE>   14
                                                                              14



proceeding by or in the right of the corporation (a "Proceeding"), by reason of
the fact that he or she (a) is or was a director or officer of the corporation,
(b) is or was a director or officer of the corporation and is or was serving at
the request of the corporation any other corporation or any partnership, joint
venture, trust or other enterprise (including service with respect to employee
benefit plans) in any capacity, or (c) is or was an officer or director of any
subsidiary of the corporation (except as set forth in Section 8 hereof),
against all expenses, liability and loss (including, without limitation,
attorneys' fees, judgment, fines, ERISA excise taxes or penalties and amounts
paid or to be paid in settlement) actually and reasonably incurred by such
person in connection with such Proceeding.  Except to the extent prohibited by
law, the right of each officer and director to indemnification hereunder (x)
shall pertain both as to action or omission to act in his or her official
capacity and as to action or omission to act in another capacity while holding
such office; (y) shall be a contract right and (z) shall include the right to
be paid by the corporation and expenses incurred in any such Proceeding in
advance of the final disposition of such Proceeding upon delivery to the
corporation of an undertaking, by or on behalf of such director or officer, to
repay all amounts so advanced if it should be ultimately determined that such
director or officer is not entitled to indemnification hereunder or otherwise.

                 Section 2.     Right of Claimant to Bring Suit.  If the
corporation receives a written claim under Section 1 or Section 5 which it has
not paid in full within ninety days after it receives such claim, the claimant
may at any time thereafter bring an action against the corporation to recover
the unpaid amount of the claim and, if successful in whole or in part, the
claimant shall be entitled to be paid also the expense of prosecuting such
claim. It shall be a defense to any such action (other than an action brought
to enforce a claim for expenses incurred in connection with (a) any Proceeding
in







<PAGE>   15
                                                                              15



advance of its final disposition where the required undertaking has been
tendered to the corporation or (b) any Proceeding in which the claimant was
successful on the merits or otherwise) that the claimant has not met the
standards of conduct which make it permissible under the Delaware General
Corporation Law (the "Act") for the corporation to indemnify the claimant for
the amount claimed, but the burden of proving such defense shall be on the
corporation. Neither the failure of the corporation (including its Board of
Directors, independent legal counsel or its stockholders) to have made a
determination prior to the commencement of such action that indemnification of
the claimant is proper in the circumstances because he or she has met the
applicable standard of conduct set forth in the Act nor an actual determination
by the corporation (including its Board of Directors, independent legal counsel
or its stockholders) that the claimant had not met such applicable standards of
conduct shall be a defense to the action or create a presumption that the
claimant had not met the applicable standard of conduct.

                 Section 3.     Indemnification of Employees and Agents.
Except to the extent prohibited by law, the corporation may indemnify each
person who was or is a party or is threatened to be made a party to, or is
involved in, any Proceeding by reason of the fact that he or she (a) is or was
an employee or agent of the corporation or (b) is or was an employee or agent
of the corporation and is or was serving at the request of the corporation any
other corporation or any partnership, joint venture, trust or other enterprise
(including service with respect to employee benefit plans) in any capacity, or
(c) is or was an employee or agent of any subsidiary of the corporation,
against all expenses, liability and loss (including, without limitation,
attorneys' fees, judgment, fines, ERISA excise taxes or penalties and amounts
paid or to be paid in settlement) actually and reasonably incurred by such
person in connection with such Proceeding.  The power of the corporation to







<PAGE>   16
                                                                              16



indemnify each employee and agent hereunder (x) shall pertain both as to action
in such person's official capacity and as to action in another capacity while
holding such office and (y) shall include the power (but not the obligation) to
pay the expenses incurred in any such Proceeding in advance of the final
disposition of such Proceeding upon such terms and conditions, if any, as the
Board of Directors of the corporation deems appropriate.

                 Section 4.     Procedure of Obtaining Indemnification Award.
Except as set forth in Section 5, any indemnification under Sections 1 or 3
(unless ordered by a court) shall be made by the corporation only as authorized
in the specific case upon a determination that indemnification of the director,
officer, employee or agent is proper in the circumstances because he or she
acted in good faith in a manner he or she reasonably believed to be in or not
opposed to the best interests of the corporation, and, with respect to any
criminal action or proceeding, had no reasonable cause to believe his or her
conduct was unlawful, and, in case of any Proceeding by or in the right of the
corporation, that such person shall have not be adjudged to be liable to the
corporation, and, in the case of any indemnification under Section 3, because
the Board of Directors in its discretion deems such indemnification
appropriate.  The determination referred to in this Section shall be made (a)
by the Board of Directors by a majority vote of a quorum consisting of
directors who are not parties to such Proceeding or (b) if such a quorum is not
obtainable or, even if obtainable, if a quorum of disinterested directors so
directs, by independent legal counsel in a written opinion or (c) by the
stockholders or (d) any court having jurisdiction.

                 Section 5.     Indemnification of Expenses.  To the extent
that any person who is either (i) described in the first sentence of Section 1
hereof or (ii) an employee or agent of the corporation has been successful on
the merits or otherwise in defense of any







<PAGE>   17
                                                                              17



Proceeding, or in defense of any claim, issue or matter therein, he or she
shall be indemnified by the corporation against expenses (including attorneys'
fees) actually and reasonably incurred by him or her in connection therewith.

                 Section 6.     Non-Exclusivity of Rights.  The rights
conferred on any person by this Article shall not be exclusive of any other
rights which such person may have or hereafter acquire under any statute,
provision of the Certificate of Incorporation, by-law, agreement, vote of
stockholders or disinterested directors or otherwise.

                 Section 7.     Insurance.  The corporation may purchase and
maintain insurance at its expense, to protect itself and any person who is or
was a director, officers, employee or agent of the corporation or of any
subsidiary of the corporation, or is or was serving at the request of the
corporation, any other corporation, or any partnership, joint venture, trust or
other enterprise (including service with respect to employee benefit plans) in
any capacity against any asserted loss, liability or expense, whether or not
the corporation would be required, or permitted, to indemnify him or her
against such loss, liability or expense under the provisions of the Act or this
Article.

                 Section 8.     Limitation of Indemnity With Respect to
Subsidiaries. The indemnity provided for in Section 1(c) of this Article for
officers and directors of any subsidiary of the corporation is hereby expressly
limited to actions or omissions to act from and after the later of the date the
subsidiary becomes a wholly-owned subsidiary of the corporation or the date on
which any person becomes an officer or director of such subsidiary.

                 Section 9.     Severability.  Any invalidity, illegality or
unenforceability of any provision of this Article in any jurisdiction shall not
invalidate or render illegal or unenforceable the remaining provisions hereof
in such jurisdiction and shall not invalidate or render illegal or
unenforceable such provision in any or jurisdiction.







<PAGE>   18
                                                                              18



                 Section 10.    Benefits of Article.  The rights conferred on
any person by this Article shall inure to the benefit of the heirs, executors,
administrators and other legal representatives of such person.

             ARTICLE 6.       Contracts, Loans, Checks and Deposits.

                 Section 1.     Contracts.  The Board of Directors may
authorize any officer or officers, agent or agents, to enter into any contract
or execute and deliver any instrument in the name of and on behalf of the
corporation, and such authority may be general or confined to specific
instances.

                 Section 2.     Loans.  No loans shall be contracted on behalf
of the corporation and no evidences of indebtedness shall be issued in its name
unless authorized by a resolution of the Board of Directors.  Such authority
may be general or confined to specific instances.

                 Section 3.     Checks, Drafts, etc.  All checks, drafts or
other orders for the payment of  money, notes or other evidences of
indebtedness issued in the name of the corporation, shall be signed by such
officer or officers, agent or agents of the corporation and in such manner as
shall from time to time be determined by resolution of the Board of Directors.

                 Section 4.     Deposits.  All funds of the corporation not
otherwise employed shall be deposited from time to time to the credit of the
corporation in such bank, trust companies or other depositaries as the Board of
Directors may select.

                 Section 5.     Endorsements.  No officer or agent of this
corporation shall have power to endorse in the name of and on behalf of the
corporation any note, bill of exchange, draft, check or other written
instrument for the payment of money, other than notes issued for purposes of
sale, save only for the purpose of collection of said instrument, except upon
the express authority of the Board of Directors.







<PAGE>   19
                                                                              19



             ARTICLE 7.       Certificates for Shares and Their Transfer.

                 Section 1.     Certificates for Shares.  Certificates
representing shares of the corporation shall be in such form as shall be
determined by the Board of Directors.  Such certificates shall be signed by the
President or a Vice President and by the Secretary or an Assistant Secretary.
All certificates for shares shall be consecutively numbered or otherwise
identified.  The name and address of the person to whom the shares represented
thereby are issue, with the number of shares and date of issue, shall be
entered on the stock transfer books of the corporation.  All certificates
surrendered to the corporation for transfer shall be cancelled and no new
certificate shall be issued until the former certificate for a like number of
shares shall have been surrendered and cancelled, except and in the case of a
lost, destroyed or mutilated certificate a new one may be issued therefor upon
such terms and indemnity to the corporation as the Board of Directors may
prescribe.

                 Section 2.     Transfer of Shares.  Transfer of shares of the
corporation shall be made only on the stock transfer books of the corporation
by the holder of record thereof or by his legal representative, who shall
furnish proper evidence of authority to transfer, or by his attorney thereunto
authorized by a power of attorney duly executed and filed with the Secretary of
the corporation, and on surrender for cancellation of the certificate for such
shares.  The person in whose name shares stand on the books of the corporation
shall be deemed by the corporation to be the owner thereof for all purposes.

             ARTICLE 8.       Fiscal Year.  The fiscal year of the corporation
shall begin on the first day of January and end on the thirty-first day of
December in each year.





                                     


<PAGE>   20
                                                                              20



             ARTICLE 9.       Dividends.  The Board of Directors may from time
to time declare, and the corporation may pay, dividends on its outstanding
shares in the manner and upon the terms and conditions provided by law and its
Articles of Incorporation.

             ARTICLE 10.      Seal.  The corporation shall have a common seal
which shall include the words "STURM, RUGER & CO., INC." in a circle within
which are the words and figures "Corporate Seal 1969 Delaware."

             ARTICLE 11.      Waiver of Notice.  Whenever any notice is
required to be given to any shareholder or Director of the corporation under
the provisions of these By-Laws or under the provisions of the Delaware
Corporation Law, a waiver thereof in writing, signed by the person or persons
entitled to such notice, whether before or after the time stated therein, shall
be deemed equivalent to the giving of such notice.

             ARTICLE 12.      Amendments.  These By-Laws may be altered,
amended or repealed and new By-Laws may be adopted by the Board of Directors at
any regular or special meeting of the Board of Directors provided that notice
of the proposed action is contained in the written notice of such meeting, and
by the shareholders at a meeting duly called and properly noticed for that
purpose.







<PAGE>   21



                          STURM, RUGER & COMPANY, INC.
                    AMENDMENT TO ARTICLE 3.2 OF THE BY-LAWS
                                 JULY 10, 1992




NUMBER OF DIRECTORS INCREASED TO NINE


             RESOLVED:  that, effective as of July 10, 1992, pursuant to
Article 3, Section 2 of the By-Laws of the Corporation, the number of Directors
constituting the Board of Directors of the Corporation shall be increased to
nine (9) until such time the number is increased or decreased by resolution of
the Board of Directors.






<PAGE>   22



                          STURM, RUGER & COMPANY, INC.
                    AMENDMENT TO ARTICLE 3.5 OF THE BY-LAWS
                                 JULY 18, 1995


RESOLUTION:  Upon motion, it was resolved that pursuant to Article 3, Section 5
of the By-Laws, of the Company, be amended and restated in its entirety as
follows:

                 "SECTION 5.  Chairman of the Board, Vice President and
President.  The Chairman of the Board, if one is elected, shall be the Chief
Executive Officer of the corporation if so designated by the Board and shall
preside at all meetings of the stockholders and directors.  If he has been
designated as Chief Executive Officer, he shall have general supervision and
direction of the business of the corporation and shall have the general powers
and duties usually vested in the Chief Executive Officer of a corporation.  He
shall be a member and chairman of the Executive Committee and of all other
committees appointed by the Board, and he shall have such other powers and
perform such other duties as may be prescribed from time to time by the Board.
The Vice Chairman, if one is elected, shall be Senior Executive Officer of the
corporation, shall preside at meetings of the stockholders and directors in the
absence or disability of the Chairman of the Board, and shall have such other
duties as may be prescribed from time to time by the Board.  He shall be vested
with all the powers and perform all the duties of the Chairman of the Board in
the absence or disability of the Chairman of the Board.  The President shall be
the Chief Operating Officer of the corporation.  He shall see that all orders
and resolutions of the Board are carried into effect and shall have such other
powers and perform such other duties as may be prescribed from time to time by
the Board.  As the Chief Operating Officer, he shall have general supervision
and direction of the day-to-day operations of the corporation subject to the
Chief Executive Officer and Senior Executive Officer and shall have all the
general powers and duties usually vested in the Chief Operating Officer of a
corporation.  He shall be vested with all the powers and perform all the duties
of the Chairman of the Board in the absence or disability of both the Chairman
of the Board and the Vice Chairman."








<PAGE>   1





                          STURM, RUGER & COMPANY, INC.


                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN



                             AS OF JANUARY 1, 1996







<PAGE>   2



                          STURM, RUGER & COMPANY, INC.
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN


                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
                                                                                                               PAGE
                                                                                                               ----
<S>              <C>                                                                                             <C>
Article I.       DEFINITIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

Article II.      ELIGIBILITY  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Article III.     NORMAL RETIREMENT BENEFITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Article IV.      EARLY RETIREMENT BENEFIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Article V.       DEATH BENEFIT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

Article VI.      DISABILITY BENEFITS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12

Article VII.     PAYMENT OF BENEFITS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13

Article VIII.    VESTING  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15

Article IX.      PARTICIPANTS' RIGHTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19

Article X.       AMENDMENT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20

Article XI.      MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  21
</TABLE>







<PAGE>   3
                          STURM, RUGER & COMPANY, INC.
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN



                 This Plan is hereby adopted for the benefit of eligible
employees of Sturm, Ruger & Company, Inc. (the "Employer") effective January 1,
1996.

<PAGE>   4
                                                                               2



ARTICLE I.       DEFINITIONS

                 1.1          "Annual Pay" means the compensation of a 
Participant from the Employer including bonuses and any other incentive 
compensation and special payments provided, however, that in no event shall 
"Annual Pay" be deemed to exceed $400,000 for purposes of this Plan..

                 1.2          "Change of Control Date" means the effective date
of one of the following events: (i) sale or exchange of substantially all of
the capital stock of the Employer; (ii) sale of substantially all of the assets
of the Employer; (iii) sale of substantially all of the capital stock of the
Employer owned of record and beneficially by William B. Ruger and members of
his family; or (iv) the merger or consolidation of the Employer with or into
one or more other corporations; and, in each of such four cases, the sale of
stock or assets is to, or the exchange of stock is with, or the merger or
consolidation is with or into one or more persons, firms or corporations,
which, as of January 1, 1996, do not own at least ten (10%) percent of the
capital stock of the Employer.

                 1.3          "Committee" means the committee composed of
employees of the Employer and such other individuals who may be appointed and
removed by the Board of Directors of the Employer to administer the Plan.
Members of the Committee shall receive no fees or compensation for serving on
the Committee.

                 1.4          "Disability" means a physical or mental condition
that renders the Participant incapacitated as defined under the Sturm, Ruger &
Company, Inc. Profit-Sharing Plan.

                 1.5          "Early Retirement Date" means any date on which a
Participant terminates employment with the Employer on or after both attaining
age 60 and having completed at least


<PAGE>   5
                                                                               3

ten complete years of service with the Employer (measured from the first date of
employment) and prior to the date on which the Participant attains his Normal
Retirement Date.

                 1.6          "Effective Date" means January 1, 1996.

                 1.7          "Final Average Annual Pay" means the
Participant's average Annual Pay as annualized for the 36 consecutive months of
the Participant's participation in the Plan during which such Annual Pay is the
highest or, in the event the Participant has not participated in the Plan for
at least 36 months, such shorter period during which he has so participated.

                 1.8          "Normal Retirement Date" means any date on which
the Participant terminates employment after both having attained age 65 and
having completed at least ten complete years of service with the Employer
(measured from the first date of employment).

                 1.9          "Participant" means any Employee who is selected
by the Committee to participate in this Plan; provided, however, that to be
eligible under this Plan, the Participant must be an officer who has attained
the level of at least Vice President.

                 1.10           "Plan Benefit" means the benefit described in
Section 4.1 of the Sturm, Ruger & Company, Inc.  Supplemental Executive
Profit-Sharing Plan.

                 1.11           "Salaried Employees Retirement Income Plan
Offset" means the annual amount of benefit payable to the Participant under the
Sturm, Ruger & Company, Inc. Salaried Employees Retirement Income Plan (the
"Retirement Plan") in the form of a single life annuity if the Participant is
not married or in the form of a joint and 50% survivor annuity (with spouse
coannuitant) if the Participant is married.  For purposes of computing this
offset, the amount of such Retirement Plan benefit shall be based on the
assumption that the Participant had opted for







<PAGE>   6
                                                                               4



benefit commencement as of his normal retirement date (as defined in the
Retirement Plan).  The computed amount of such Retirement Plan offset shall
also reflect the Participant's average annual compensation, covered
compensation and benefit accrual period of service (all as defined in the
Retirement Plan) at the time he ceases his participation in such Retirement
Plan as an active salaried employee.

                 1.12           "Social Security PIA Offset" means the
estimated annual amount of U.S. Social Security benefit (primary insurance
amount only) payable to the Participant commencing at age 65.  For purposes of
estimating such Social Security benefit, the applicable conventional tables of
such estimated Social Security PIA amounts shall be used, which tables
incorporate the assumptions (a) that the Participant had a typical working
career in the U.S. work force prior to the time of such Social Security benefit
estimate at prior annual wages discounted from the estimation year by the
change in average wages determined by the U.S. Social Security Administration,
and (b) that the Participant will not receive any further wages covered under
U.S. Social Security in any year subsequent to the estimation year.  The
provisions of the U.S. Social Security Law in effect at the time the
Participant ceases his participation in this Supplemental Plan as an active
salaried employee shall apply for purposes of determining his "Social Security
PIA Offset."

                 1.13         "Supplemental Benefits" means benefits payable
under the terms of this Plan.





                                     


<PAGE>   7
                                                                               5



ARTICLE II.      ELIGIBILITY

                 2.1          The Committee shall select those key executives
of the Employer to be eligible to participate in the Plan based on such
individuals' responsibilities and contributions to the Employer's operations
and profits.  Eligible employees shall include only those employees of the
Employer who are officers and have attained the level of at least Vice
President.  The Committee shall review eligibility for participation from time
to time and may discontinue participation by any particular employee at any
time.  Those individuals who are selected to participate in the Plan shall be
so notified by the Committee.  The Committee may, in its sole discretion,
establish a retroactive date of participation for any individual who is
selected to participate in the Plan.







<PAGE>   8
                                                                               6



ARTICLE III.     NORMAL RETIREMENT BENEFITS

                 3.1          If a Participant (including for this purpose a
former Participant) continues rendering services to the Employer until his
Normal Retirement Date, he shall be entitled to receive the annual Supplemental
Benefits set forth in this Article III.

                 3.2          Computation of annual Supplemental Benefits:

                              3.2.1   A Participant attaining his Normal
                                      Retirement Date with 25 or more years of
                                      service with the Employer shall be
                                      entitled to annual Supplemental Benefits
                                      equal to 50% of his Final Average Annual
                                      Pay less (i) his Salaried Employees
                                      Retirement Income Plan Offset, less (ii)
                                      his Social Security PIA Offset.      

                              3.2.2   A Participant attaining his Normal
                                      Retirement Date with at least 10 but less
                                      than 25 years of service with the Employer
                                      shall be entitled to annual Supplemental
                                      Benefits equal to two percent (2%) of the
                                      Participant's Final Average Annual Pay for
                                      each complete credited year of service
                                      with the employer up to a maximum of 50%
                                      of such Final Average Annual Pay less (i)
                                      his Salaried Employees Retirement Income
                                      Plan Offset, less (ii) his Social Security
                                      PIA Offset.

                              3.2.3   A former Participant attaining his Normal
                                      Retirement Date with at least 10 years of
                                      service with the Employer shall be
                                      entitled to annual Supplemental Benefits
                                      equal to two percent (2%) of the







<PAGE>   9
                                                                               7



                                      Participant's Final Average Annual Pay for
                                      each complete credited year of service
                                      with the Employer, until such former
                                      Participant ceased his eligibility under
                                      the Plan, up to a maximum of 50% of such
                                      Final Average Annual Pay less (i) his
                                      Salaried Employees Retirement Income Plan
                                      Offset, less (ii) his Social Security PIA
                                      Offset.

                              3.2.4   Payment of annual Supplemental Benefits
                                      under Article III shall commence on the
                                      first day of the month coincident with or
                                      next following the date on which the
                                      individual attains age 65.

                 Section 3.3  In the event a Participant who has attained his
Normal Retirement Date dies after termination of employment and has a spouse on
the date of his death, such spouse shall be entitled to receive for the
remainder of the spouse's lifetime a benefit equal to 50% of the benefit that
had been payable to the Participant pursuant to Section 3.2.  In the event that
the Participant's spouse who is to receive the benefits pursuant to this
Section 3.3 was not the Participant's spouse when the Participant attained his
Normal Retirement Date, the above 50% spousal benefit percentage shall be
reduced by one percent for each year by which the spouse's year of birth
exceeds the Participant's year of birth.  In the event that such Participant
dies without leaving a surviving spouse or if a surviving spouse dies, in each
case, leaving natural or adopted children under the age of 21 years surviving
("Minor Children"), the annual Supplemental Benefit otherwise payable to the
Participant's spouse shall be divided by the number of Minor Children

<PAGE>   10
                                                                               8





and the amount so determined shall be payable to each Minor Child until such
child reaches age 21 years when such payment to such child shall cease.







<PAGE>   11
                                                                               9



ARTICLE IV.      EARLY RETIREMENT BENEFIT

                 4.1          If a Participant (including for this purpose a
former Participant) attains his Early Retirement Date while employed by the
Employer but fails to attain his Normal Retirement Date, he shall be entitled
to receive the annual Supplemental Benefits set forth in this Article IV. Such
annual Supplemental Benefits shall commence on the first day of the month
coincident with or next following the date on which the individual attains age
65.

                 4.2          The annual Supplemental Benefits shall be equal
to two percent (2%) of the Participant's Final Average Annual Pay for each
complete credited year of service with the Employer, until such Participant or
former Participant ceased his eligibility under the Plan, up to a maximum of
50% of such Final Average Annual Pay less (i) his Salaried Employees Retirement
Income Plan Offset, less (ii) his Social Security PIA Offset.

                 4.3          In the event a Participant who has attained his
Early Retirement Date dies after termination of employment or a former
Participant dies while still employed and has a spouse on the date of his
death, such spouse shall be entitled to receive, commencing on the first day of
the month coincident with or next following the date on which the Participant
or former Participant would have attained age 65 and continuing for the
remainder of the spouse's lifetime, a benefit equal to 50% of the benefit
payable under Section 4.2.  In the event that the Participant's spouse who is
to receive the benefits pursuant to this Section 4.3 was not the Participant's
spouse when the Participant attained his Normal Retirement Date, the above 50%
spousal benefit percentage shall be reduced by one percent for each year by
which the spouse's year of birth exceeds the Participant's year of birth.  In
the event that such individual dies without leaving a







<PAGE>   12
                                                                              10



surviving spouse or if a surviving spouse dies, in each case, leaving Minor
Children, the annual Supplemental Benefit otherwise payable to the individual's
spouse shall be divided by the number of Minor Children and the amount so
determined shall be payable to each Minor Child until such child reaches age 21
years when such payment to such child shall cease.







<PAGE>   13
                                                                              11



ARTICLE V.       DEATH BENEFIT

                 5.1          If a Participant dies while still employed and
has a surviving spouse on the date of his death, annual Supplemental Benefits
shall be payable to such spouse commencing on the first day of the month
coincident with or next following the date of the Participant's death. The
amount of the annual Supplemental Benefits shall be equal to 50% of the benefit
that the Participant would have received pursuant to Section 3.2 but based on
his Final Average Annual Pay at the date of his death.  For purposes of this
Section 5.1, in computing the annual Supplemental Benefits payable under this
Plan, the Participant will be deemed to have 25 years of service with the
Employer.  In the event that such individual dies without leaving a surviving
spouse or if a surviving spouse dies, in each case, leaving Minor Children, the
annual Supplemental Benefit otherwise payable to the Participant's spouse shall
be divided by the number of Minor Children and the amount so determined shall
be payable to each Minor Child until such child reaches age 21 years when such
payment to such child shall cease.







<PAGE>   14
                                                                              12



ARTICLE VI.      DISABILITY BENEFITS

                 6.1          In the event of a Participant's Disability, he
shall be entitled to annual Supplemental Benefits commencing on the first day of
the month following the date on which he attains age 65 equal to the benefit
that he would have received under Section 3.2 had he remained in the employment
of the Employer until age 65 provided, however, that the benefit shall be based
on his Final Average Annual Pay on the date his disability commenced.

                 6.2          In the event of a Participant's death after
termination of his employment due to Disability and at any time he still has
such Disability, a benefit shall be paid to his surviving spouse and/or
dependent children in the same amount and in the same manner as specified in
Section 3.3.







<PAGE>   15
                                                                              13



ARTICLE VII.     PAYMENT OF BENEFITS

                 7.1          The amount of Supplemental Benefits shall be
calculated as an annual amount. However, once so calculated, the annual
Supplemental Benefits shall be paid on the first day of each month following the
date on which eligibility for any such benefit is determined in an amount equal
to 1/12 of the annual benefit.  Such annual Supplemental Benefits shall be
payable until the first of the month preceding the date that the recipient dies
or becomes ineligible for such benefit.

                 7.2           Effective January 1, 1998 and biennually
thereafter, a cost-of-living increase shall be payable to Plan Participants
(including for this purpose former Participants), or if applicable, the spouse
of the Participant, or the Minor Children of the Participant.  The Employer will
undertake a review of the increase in the Consumer Price Index that has occurred
since the end of the last CPI measuring period (with the first measuring period
commencing January 1, 1997).  Once the increase has been determined, the
Employer will adjust each monthly Supplemental Benefit payment in the year of
determination as soon as practicable to reflect 50% of such increase.  In cases
where such sum is de minimis, the Employer may provide a flat minimum increase.
For purposes of this cost-of-living increase, Consumer Price Index shall mean
the Consumer Price Index for Urban Wage Earners and Clerical Workers - U.S. City
Average (or, if publication of the Index is terminated, any substantially
equivalent successor thereto) as published by the Bureau of Labor Statistics of
the United States Department of Labor.  The adjustment described in this section
7.2 shall be paid with the monthly payments under the Plan and become an
integral part of the Plan.  The adjustment to the monthly Supplemental Benefit








<PAGE>   16
                                                                              14



payment to the spouse of the Participant, or the Minor Children of the
Participant shall become effective with the monthly payments payable as of any
designated implementation date and shall be payable monthly thereafter for the
remaining lifetime of the Participant's spouse or to each Minor Child until
such child reaches age 21.








<PAGE>   17
                                                                              15



ARTICLE VIII.    VESTING

                 8.1          Unless a Participant or his spouse or dependents
are entitled to a benefit pursuant to Articles III through VI of this Plan, no
benefit shall be payable pursuant to this Plan.

                 8.2          Change in Control:

                              8.2.1    Upon the Change of Control Date, all
                                       Participants (or former Participants) in
                                       the Plan shall be fully vested which
                                       means that all Participants shall be
                                       entitled to Supplemental Benefits and no
                                       Participant on the Change of Control Date
                                       can be removed from the Plan, nor can his
                                       benefits be terminated, modified, reduced
                                       or eliminated, except as provided in this
                                       Section 8.2.

                              8.2.2    Notwithstanding the provisions of Section
                                       8.1, a lump sum, as defined in Section
                                       8.2.4, shall be payable forthwith to any
                                       Participant (or former Participant) who,
                                       on, as of or within three years after the
                                       Change of Control Date is, without his
                                       consent, either (i) terminated by the
                                       Employer from employment for any reason
                                       other than fraud, theft, deceit, bribery,
                                       breach of contract or conduct which would
                                       constitute a criminal offense under the
                                       laws of Connecticut or of the United
                                       States; (ii) demoted to a position of
                                       reduced duties and responsibilities with
                                       a commensurate reduction in total
                                       compensation; or (iii) required as a
                                       condition of employment to move his
                                       principal place of employment more than








<PAGE>   18
                                                                              16



                                       50 miles from his principal place of
                                       employment on the Change of Control Date;
                                       and provided that (a) such Participant
                                       promptly protests such move in writing;
                                       or (b) such required move is not
                                       temporary in nature, which is defined as
                                       for one year or less. Notwithstanding the
                                       above, any Participant or former
                                       Participant who is presently receiving
                                       Supplemental Benefits at the time of a
                                       Change of Control shall automatically
                                       receive a lump-sum as described in
                                       Section 8.2.4 below, as soon as
                                       practicable after the Change of Control.

                              8.2.3    The payment of the lump sum to a
                                       Participant (or former Participant) as
                                       provided by this Section 8.2 shall be in
                                       full payment and satisfaction of all
                                       rights and benefits otherwise payable
                                       under this Plan to such Participant.
                                       Consent by a Participant to a demotion or
                                       change of place of employment shall
                                       constitute a waiver of any rights or
                                       benefits under this Section 8.2 as a
                                       result of any subsequent demotion or
                                       change of place of employment.  The
                                       giving of such consent by a Participant
                                       may be made a condition of continued
                                       employment of such Participant by the
                                       Employer.

                              8.2.4    The amount of the lump sum payment shall
                                       be equal to the present value of the
                                       Participant's (or former Participant's)
                                       Supplemental Benefits payable at the
                                       Participant's Normal Retirement Date








<PAGE>   19
                                                                              17



                                       calculated under Section 3.2 as if the
                                       Participant were a former Participant on
                                       the date of the lump sum payment and
                                       based on the Participant's Final Average
                                       Annual Pay and years of service with the
                                       Employer on such date (provided, however,
                                       that in no event shall the Participant's
                                       years of service with the Employer for
                                       this purpose be deemed to be less than
                                       ten). Present value shall be determined
                                       by using the interest rate equal to the
                                       Moody's Seasoned AAA Corporate Bond Rate
                                       as published by the Federal Reserve on
                                       the first Monday of the year in which the
                                       present value is being determined and by
                                       using the 1983 Group Annuity Mortality
                                       Table. For those Participants and former
                                       Participants in pay status, their lump
                                       sum will be determined based upon (a)
                                       their age at the date of Change of
                                       Control and (b) the actuarial present
                                       value of their future Supplemental
                                       Benefits utilizing the interest and
                                       mortality bases specified above.

                              8.2.5    To the extent that the amount of the
                                       lump-sum payment to be made under section
                                       8.2 triggers the tax imposed pursuant to
                                       Section 4999 of the Internal Revenue Code
                                       ("Excise Tax"), the Employer agrees to
                                       reimburse Participant ("Gross-Up
                                       Payment") in an amount such that the
                                       lump-sum amount specified in Section
                                       8.2.4 above, after deduction of any
                                       Excise Tax on the lump-sum payment and
                                       any








<PAGE>   20
                                                                              18



                                       federal, state and local income tax upon
                                       the Gross-Up Payment, shall be equal to
                                       the lump-sum payment specified in Section
                                       8.2.4 above, provided it is understood
                                       that the Participant or former
                                       Participant shall be responsible for the
                                       payment of any federal, state and local
                                       income tax on the lump-sum payment
                                       determined without regard to the
                                       additional Gross-Up Payment.








<PAGE>   21
                                                                              19



ARTICLE XI.      PARTICIPANTS' RIGHTS

                 9.1          The Employer shall have no obligation to set
aside, earmark or entrust any fund or money with which to pay its obligations
under this Plan.  Any Participant and any successor in interest to him shall be
and remain only a general, unsecured creditor of the Employer with respect to
the Supplemental Benefits payable under this Plan in the same manner as any
other creditor who has a general claim for an unpaid liability.

                 9.2          Neither the Participant nor any successor in
interest to him shall have the power to transfer, assign, anticipate, modify, or
otherwise encumber in advance any of the payments that may become due hereunder;
nor shall any such payments be subject to attachment, garnishment or execution
or be transferrable by operation of law in the event of bankruptcy, insolvency
or otherwise of any Participant or successor in interest.








<PAGE>   22
                                                                              20



ARTICLE X.       AMENDMENT

                 10.1         This Plan may be amended, suspended or
terminated, in whole or in part, by the Employer at any time without the
consent of any employee, participant or beneficiary.  The Committee may adopt
any amendment which may be necessary or appropriate to facilitate the
administration, management and interpretation of the Plan or to conform the
Plan thereto, provided any such amendment does not have a material effect on
the currently estimated cost to the Employer of maintaining the Plan.  No
amendment to the Plan shall reduce any Supplemental Benefits that any
Participant has presently accrued under Articles III, IV, V and VI of this Plan
on the date of amendment where the participant would have a right to payment if
his employment then terminated.  Subject to the provisions of Article VIII, on
the termination of the Plan, any Supplemental Benefits that have accrued shall
be payable only upon the actual date of termination of employment of a
Participant and would have a right to payment if his employment then
terminated.








<PAGE>   23
                                                                              21



ARTICLE XI.      MISCELLANEOUS

                 11.1         The Committee shall have the power and authority
to interpret, construe and administer this Plan.  No member of the Committee
shall be liable to any person for any action taken or omitted in connection
with the interpretation and administration of the Plan unless attributable to
his own willful misconduct or lack of good faith.

                 11.2         Nothing contained herein shall be construed as
conferring upon any Participant the right to continue in the employ of the
Employer as an executive or in any other capacity.

                 11.3         If the Committee shall find that any person to
whom any payment is payable under the Plan is unable to care for his affairs
because of illness or accident or is a minor, any payment due (unless a prior
claim therefor shall have been made by a duly appointed guardian, committee or
other legal representative) may be paid to the spouse, a child, a parent or a
brother or sister or to any person deemed by the Committee to have incurred
expense for such person otherwise entitled to payment in such manner and
proportions as the Committee may determine.  Any such payment shall be a
complete discharge of the liabilities of the Employer under this Plan.

                 11.4         This Agreement shall be binding upon and inure to
the benefit of the Employer, its successors and assigns and the Participant and
his heirs, executors, administrators and legal representatives.

                 11.5         The masculine gender shall include the feminine,
and the singular shall include the plural unless the context clearly indicates
otherwise.








<PAGE>   24
                                                                              22



                 11.6         This Plan shall be construed in accordance with
and governed by the laws of the State of Connecticut.









<PAGE>   1





                              OPERATING AGREEMENT

                                       OF

                              ANTELOPE HILLS, LLC,
                      A DELAWARE LIMITED LIABILITY COMPANY


                          Dated as of October 5, 1995





THE MEMBER INTEREST(S) REPRESENTED BY THIS AGREEMENT HAVE NOT BEEN REGISTERED
UNDER THE SECURITIES ACT OF 1933, AS AMENDED (THE "ACT"), AND ANY SALE,
TRANSFER, ASSIGNMENT, PLEDGE OR OTHER DISPOSITION MUST BE MADE IN ACCORDANCE
WITH THE ACT AND APPLICABLE PROVISIONS OF THIS AGREEMENT.








<PAGE>   2



                            OPERATING AGREEMENT OF
                             ANTELOPE HILLS, LLC,
                      A DELAWARE LIMITED LIABILITY COMPANY


             THIS OPERATING AGREEMENT OF ANTELOPE HILLS, LLC (the "Company) is
made and entered into as of the 5th day of October, 1995, by and between Sturm,
Ruger & Company, Inc., a Delaware corporation ("Ruger"), and Callaway Golf
Company, Inc., a California corporation ("Callaway Golf"). Ruger and Callaway
Golf are sometimes hereinafter referred to collectively as the "Members".


                                   ARTICLE I
                                  DEFINITIONS

             The following definitions shall be applicable to the terms set
forth below as used in this Agreement:

             1.1     "Adjusted Capital Account Balance" - With respect to any
Member and as of any date of reference, the dollar balance in such Member's
Capital Account as adjusted in accordance with the provisions of Section 4.2.

             1.2     "Agreement" - This Operating Agreement, as the same may be
amended from time to time.

             1.3     "Business Plan" - The business plan that the Members have
agreed upon as the initial operating plan for the business of the Company
(subject to such changes as are appropriately made in accordance with this
Agreement) and future business plans as approved by the Member Committee.

             1.4     "Capital Account" - The Capital Account maintained by the
Company with respect to each Member in accordance with the capital accounting
rules described in Section 4.2.

             1.5     "Certificate of Formation" - The initial Certificate of
Formation of the Company as filed with the Delaware Secretary of State, as such
certificate may be amended or restated from time to time.

             1.6     "Code" - The Internal Revenue Code of 1986, as amended.
All references in this Agreement to provisions of the Code shall be deemed to
refer to successor statutory provisions to the extent appropriate in light of
the context herein in which such Code references are used.

             1.7     "Company Confidential Information" - as defined in Section
13.14.

             1.8     "Distributable Cash" - As of the end of any period of
reference (a "determination period"), the Company's cash on hand, less reserves
that are reasonably adequate








<PAGE>   3



(taking into account available credit lines) to cover the Company's obligations
as they become due and to operate the Company's business.

             1.9     "DLLCA" - The Delaware Limited Liability Company Act
(Delaware Code Annotated, Title 6, Chapter 118, Section 18-101 et seq.), and
any amendments and successors thereto.

             1.10    "Foundry" - as defined in Section 4.1(a).

             1.11    "Manager" - shall mean Ruger and any successor manager of
the Company appointed in accordance with the terms of this Agreement.

             1.12    "Member Committee" - The committee established pursuant to
Section 6.5 hereof.

             1.13    "Member Percentage" - The percentage interest of each
Member in the Company. Unless and until modified pursuant to the terms of this
Agreement, the percentage interest of the Member shall be as follows:

                                 Ruger:   50%
                         Callaway Golf:   50%

             1.14    "Net Profits" and "Net Losses" - The net income and net
losses, respectively, of the Company determined in accordance with the
principles of Section 1.704-1(b)(2)(iv) of the Regulations; provided, however,
that the following items shall be excluded from the computation of Net Profits
and Net Losses: (a) any items of income, gain, deduction or loss specially
allocated under Section 5.2(c) or Section 5.2(d) hereof; (b) any Nonrecourse
Deductions (as defined in Section 5.2(e) hereof); and (c) any Member
Nonrecourse Deductions (as defined in Section 5.2(e) hereof). For purposes of
computing Net Profits and Net Losses, the "book" value of an asset shall be
substituted for its adjusted tax basis if the two differ (in accordance with
the principles of Section 1.704 l(b)(2)(iv) of the Regulations), but otherwise
Net Profits and Net Losses shall be determined in accordance with Federal
income tax principles.

             1.15    "Purchase Notice" - A notice as defined in Section 7.4.

             1.16    "Purchasing Member" - as defined in Section 7.5.

             1.17    "Regulations" - The Federal income tax regulations as
promulgated under the Code by the U.S. Treasury Department, as such regulations
may be in effect from time to time. All references in this Agreement to
provisions of the Regulations shall be deemed to refer to successor regulatory
provisions to the extent appropriate in light of the context herein in which
such Regulations references are used.






                                       2

<PAGE>   4



             1.18    "Representatives" - as defined in Section 6.5.

             1.19    "Terminating Interest" - The interest as defined in 
Section 7.3.

             1.20    "TMM" - the Tax Matters Member, as defined in Section
10.5.

             1.21    "Transfer" - as defined in Section 9.1.

             1.22    "1933 Act" - The Securities Act of 1933, as amended.

             1.23    "1934 Act" - The Securities Exchange Act of 1934, as
amended.

In addition to the foregoing, other capitalized terms used in this Agreement
shall have the meaning ascribed thereto in the text of this Agreement.


                                   ARTICLE II
                              FORMATION OF COMPANY

             2.1     Formation of Company. On October 2, 1995, Ruger organized
a Delaware limited liability company on behalf of the Members by executing and
delivering the Certificate of Formation with the Delaware Secretary of State in
accordance with the DLLCA.

             2.2     Company Name.  The Company's name shall be Antelope Hills,
LLC. The name of the Company may be changed at any time and from time to time
as determined by the Member Committee subject to compliance with the DLLCA.

             2.3     Principal Place of Business.  The principal place of
business of the Company shall be located at Prescott, Arizona, or at such other
place or places as the Manager (with the approval of the Member Committee) may
hereafter determine. In addition to said principal place of business, the
Manager may also establish (with the approval of the Member Committee) such
other place(s) of business as it deems appropriate for the conduct of the
Company's business affairs.

             2.4     Business Purpose.  The Company's principal purpose shall
be to plan, develop, build, operate and maintain a foundry for the production
of golf club heads cast in steel or titanium. To the extent consistent with its
principal purpose, the Company may cast or manufacture items other than golf
clubs, provided that such activities do not adversely impact the ability of the
Company to supply golf club heads to Callaway Golf. In furtherance of the
foregoing, the Company's business purposes shall include engaging in and
entering into any and all activities, contracts and agreements related or
incident to the operation of such business.

             2.5     Powers.  In furtherance of the business purposes set forth
in Section 2.4, the Company shall have the power to have and to exercise all
the powers conferred by the laws of Delaware upon limited liability companies
formed under the DLLCA.






                                       3

<PAGE>   5



             2.6     Term.  The term of the Company shall commence on the date
of filing the Certificate of Formulation in the office of the Secretary of
State of the State of Delaware as required under DLLCA and, unless extended by
agreement of all of the Members or terminated earlier pursuant to this
Agreement, shall continue until December 31, 2025.


                                  ARTICLE III
                  MEMBERS, TRANSFEREES AND OWNERSHIP INTERESTS

             3.1     Members.  There shall be one class of Members of the
Company, and, subject to Article VI hereof, all Members shall have the same
relative rights, powers and duties.


                                   ARTICLE IV
                     COMPANY CAPITAL AND CAPITAL ACCOUNTS;
                                  MEMBER LOANS


             4.1     Initial Capital Contributions.

                     (a)      Ruger and Callaway Golf shall make equal capital
contributions to the Company, up to a maximum obligation of $7,000,000 per
Member, as necessary, in the reasonable determination of the Manager, to
develop, design, equip and bring into operation the foundry contemplated by the
Formation Agreement dated June 7, 1995 (the "Foundry"). Except as set forth in
Section 4. l(b) or (c) below, capital contributions will be made in cash within
seven (7) business days after a written notice requiring such contributions has
been issued by the Manager.

                     (b)      It is understood and agreed that, from time to
time during construction of the Foundry, a Member may use its own funds to
procure equipment for the Company or otherwise make out-of-pocket expenditures
on behalf of the Company. In such cases, the Member incurring such expenses
shall receive credit in its capital account (and against its capital
contribution obligation), subject to documentation and proof reasonably
satisfactory to the other Member (as approved by the Representatives of such
other Member).

                     (c)      It is also understood and agreed that Ruger shall
contribute to the Company as a capital contribution the approximately ten acre
site currently owned by Ruger and adjacent to the existing foundry owned and
operated by Ruger. Ruger shall receive a credit to its capital account (and
against its capital contribution obligation) equal to the fair market value of
the property, which the parties agree is equal to the actual cost of such
property to Ruger, which Ruger represents to be $500,291.  Such real property
shall be transferred to the Company pursuant to documentation to be approved by
Callaway Golf, which documentation shall include without limitation a full
indemnity from Ruger in favor of the Company and Callaway Golf with respect to
environmental and similar liabilities attributable to acts or omissions
occurring prior to the real property transfer date.






                                       4

<PAGE>   6



                              (d)      If upon the completion of the Foundry 
the capital contributions of the parties are unequal, the party who has
made the smaller capital contribution shall contribute cash to the Company, and
the Company shall make an equal return of capital distribution to the other
party, such that the capital accounts of the parties will be equal.

                              (e)      The respective obligations of the 
Members to make contributions under this Section 4.1 shall terminate on
June 30, 1996.

                 4.2          Capital Accounts.  A Capital Account shall be 
established for each Member and shall be determined and maintained in
accordance with the provisions of Section 1.704-l(b)(2)(iv) of the Regulations.
Except as otherwise provided in Section 1.704-l(b)(2)(v) of the Regulations,
each Member's Capital Account shall consist of the amount of such Member's
capital contributions pursuant to Section 4.1 hereof plus any additional
properly authorized capital contributions made by such Member to the Company,
(a) increased by the amount of any Company Net Profits (or other line item
amounts of income or gain) allocated to such Member (including income or gain
exempt from tax), and (b) decreased by the amount of any money distributed to
such Member by the Company, the fair market value of any property distributed
to such Member by the Company (net of any liabilities secured by such
distributed property that such Member is considered to assume or take subject
to under Code Section 752), the amount of any Company Net Losses (or other line
item amounts of loss or deduction) allocated to such Member, and such Member's
allocable share of expenditures of the Company that are not deductible in
computing its taxable income and not properly chargeable to the capital account
of the Company. In addition to the foregoing adjustments, the Capital Account
of each Member shall be subject to such further adjustments which are
consistent with the requirements of Regulations Section 1.704-l(b)(2)(iv) and
which the Member Committee deems necessary or appropriate in order to enable
the allocation provisions of this Agreement to be recognized for income tax
purposes. Each Member's Capital Account shall be adjusted to reflect any
adjustments in items of income, gain, loss or deduction that result from
amended returns filed by the Company or pursuant to an agreement with the
Internal Revenue Service or a final court decision. As of any date of
reference, each Member's "Adjusted Capital Account Balance" shall equal the
dollar balance of his Capital Account as adjusted as of such reference date to
reflect the foregoing provisions of this Section 4.2.

                              A person or entity who acquires the interest of 
a Member from such Member shall be deemed to have made the capital
contributions attributable to that interest and shall succeed to the Capital
Account of its transferor to the extent of the interest it is acquiring.
However, if the transfer of an interest causes a termination of the Company
under Section 708(b)(1)(B) of the Code, the Capital Account that carries over
to the transferee Member shall be adjusted in accordance with Sections
1.704-l(b)(2)(iv)(d) and (e) of the Regulations.

                 4.3          Capital Contributions in General.  Except as
otherwise expressly provided in this Agreement or as may otherwise be agreed to
in writing by all of the Members, (a) no part of the capital contributions of
any Member may be withdrawn by such Member, (b) no Member shall be entitled to
interest on its capital contributions to the Company; (c) no Member shall have
the right






                                       5

<PAGE>   7



to demand or receive property other than cash in return for its capital
contributions; and (d) no Member shall be required or entitled to make
additional capital contributions to the Company.

                 4.4          Member Loans Generally. With the prior approval of
the Member Committee, any Member may make a loan or advance money or property to
or on behalf of the Company, on such terms as are approved by the Member
Committee. Such loan or advance shall not increase the lending Member's Capital
Account, entitle the lending Member to any greater share of Company
distributions (except that such Member shall be entitled to the repayment of
such loan and interest prior to any further distributions to the Members), or
subject such lending Member to any greater proportion of Company losses. The
amount of such loans or advances shall be a debt owed by the Company to the
lending Member, and any interest paid to the lending Member shall be charged as
any other expense against income of the Company. The lending Member shall be
entitled to enforce its rights as a creditor of the Company pursuant to the
terms of such loan and the exercise of any remedies legally available to such
lending Member shall not constitute a breach of any duties the lending Member
may have by virtue of being a Member.


                                   ARTICLE V
                           ALLOCATIONS, DISTRIBUTIONS
                               AND REIMBURSEMENTS

                 5.1          Allocation of Net Profits and Net Losses.

                              (a)       After giving effect to the special
allocations, limitations and restrictions set forth in Section 5.2 hereof, the
Net Profits of the Company for any taxable year shall be allocated in the
following order and priority:

                                        (i)      First, among the Members in
                              proportion to, and to the extent of, the amount
                              by which, with respect to each Member, the
                              aggregate Net Losses previously allocated to such
                              Member under Section 5. l(b) exceed the aggregate
                              Net Profits previously allocated to such Member
                              under this Section 5. l(a)(i); and

                                        (ii)     Thereafter, to the Members in
                              accordance with their respective Member
                              Percentages.

                              (b)       After giving effect to the special
allocations, limitations and restrictions set forth in Section 5.2 hereof, the
Net Losses of the Company for any taxable year shall be allocated in the
following order and priority:

                                        (i)     First, among the Members in
                              proportion to, and to the extent of, the amount
                              by which, with respect to each Member, the
                              aggregate Net Profits previously allocated to
                              such Member under Section 5. l(a) exceed the






                                       6

<PAGE>   8



                              aggregate Net Losses previously allocated to such
                              Member under this Section 5. l(b)(i); and

                                        (ii)    Thereafter, to the Members in
                              accordance with their respective Member
                              Percentages.

                 5.2          Limitations on Losses and Exceptions Related to
                              Nonrecourse Debt.

                              (a)              Notwithstanding anything to the
contrary contained in this Agreement, for each fiscal year or other period of
the Company for which allocations are made, all Nonrecourse Deductions (as
defined in Section 5.2(e) hereof) shall be allocated to the Members in
proportion to their respective Member Percentages.

                              (b)              Notwithstanding anything to the
contrary contained in this Agreement, any and all Member Nonrecourse Deductions
(as defined in Section 5.2(e) hereof) shall be allocated to the Member who
bears the economic risk of loss with respect to the Member Nonrecourse Debt (as
defined in Section 5.2(e) hereof) to which such Member Nonrecourse Deductions
are attributable, as determined in accordance with Section 1.704-2(i) of the
Regulations.

                              (c)              If there is a net decrease in
Company Minimum Gain (as defined in Section 5.2(e) hereof) during a Company
taxable year, each Member shall be allocated items of Company income and gain
for such year in accordance with Section 1.704-2(f) of the Regulations and its
requirements for a "minimum gain chargeback."

                              (d)              If there is a net decrease in
Member Nonrecourse Debt Minimum Gain (as defined in Section 5.2(e) hereof)
during a Company taxable year, each Member who has a share of such Member
Nonrecourse Debt Minimum Gain, determined in accordance with Section
1.704-2(i)(5) of the Regulations, shall be specifically allocated items of
income and gain for such year (and, if necessary, subsequent years) in
accordance with Section 1.704-2(i)(4) of the Regulations.

                              (e)              For purposes of this Agreement
(i) "Member Nonrecourse Debt Minimum Gain,"(ii) "Nonrecourse Deductions," (iii)
"Member Nonrecourse Deductions," (iv) "Member Nonrecourse Debt," and (v)
"Company Minimum Gain" shall have the meanings set forth in Section 1.704-2 of
the Regulations as are applicable to Partner Nonrecourse Debt Minimum Gain,
Nonrecourse Deductions, Partner Nonrecourse Deductions, Partner Nonrecourse
Debt and Partnership Minimum Gain, respectively.

                 5.3          Members' Interests in Company Profits for
Purposes of Section 752.  The Members hereby specify that for purposes of
determining their respective shares of the Nonrecourse Liabilities of the
Company under Section 752 of the Code, their interests in the profits of the
Company shall be equal to their respective Member Percentages. As used herein,
"Nonrecourse Liability" shall have the meaning set forth in Section
1.752-l(a)(2) of the Regulations.






                                       7

<PAGE>   9



                 5.4          Relationship to Book Values.  To the extent
permitted by Section 1.704 l(b)(4)(i) of the Regulations, all items of income,
gain, loss, and deduction for Federal and state income tax purposes shall be
allocated in accordance with the corresponding "book" items; provided, however,
that solely for tax purposes, in determining each Member's allocable taxable
income or loss of the Company, depreciation, depletion, amortization and gain
or loss with respect to any contributed property, or with respect to revalued
property where the Company's property is revalued pursuant to Section
1.704-l(b)(2)(iv)(f) of the Regulations, shall be allocated to the Members in
the manner (as to revaluations, in the same manner as) provided in Section
704(c) of the Code and the applicable Regulations thereunder. The allocation
shall take into account, to the full extent required or permitted by the Code
and applicable Regulations, the difference between the adjusted basis of the
property to the Member contributing it (or, with respect to property which has
been revalued, the adjusted basis of the property to the Company) and the fair
market value of the property determined by the Members at the time of its
contribution or revaluation, as the case may be.

                 5.5          Company Interest Transfer and Adjustment. In the
event of a change in any Member's interest in the Company at any time other than
at the end of the Company's fiscal year (whether by reason of a transfer of all
or any portion of an interest in the Company, the admission of a new Member or
otherwise), the profits, gains, losses, deductions and credits of the Company
for such fiscal year shall be allocated between or among each person whose
interest in the Company during such taxable year is affected by such change in
such manner as may be determined by the Member Committee, in its discretion, to
be consistent with the provisions of Section 706(d) of the Code.

                 5.6          Distributions of Distributable Cash. Distributable
Cash shall be distributed to the Members in accordance with their respective
Member Percentages as soon as reasonably practicable following the end of each
fiscal year of the Company (or at such other times as may be determined by the
Member Committee).

                 5.7          Certain Interim Distributions.  The Members agree
that, unless otherwise determined by the Member Committee, interim quarterly
distributions of Distributable Cash shall to the extent available be made to the
Members in such amounts and on such dates so as to reasonably coincide with the
Members' respective quarterly estimated tax payment obligations. Such
distributions will be considered as advances on the annual distributions to be
made pursuant to Section 5.6. Once the actual distribution amounts pursuant to
Section 5.6 have been determined following the close of a fiscal year, any
Member who has received aggregate advances pursuant to this Section 5.7 in
excess of the actual distribution to be made pursuant to Section 5.6 shall
promptly refund to the Company such excess amount.

                 5.8          Computations.  The Manager may rely upon, and
shall have no liability to the Members of the Company if it relies in good faith
upon, the opinion of any independent public accountants retained by the Company
from time to time with respect to all matters (including disputes with respect
thereto) relating to computations and determinations required to be made under
this Article V. In making the computations required hereunder, all items of
estimated Company income,






                                       8

<PAGE>   10



gain, loss, deduction and credit shall be credited or charged, as the case may
be, to each Member's Capital Account at least on an annual basis, subject to
adjustment in connection with any annual audit.

                 5.9          Company Expenses.  It is anticipated that Company
expenses ordinarily shall be billed directly to and paid by the Company. Except
as specifically provided in this Agreement or as may otherwise be approved by
the Member Committee neither of the Members nor any of their respective
employees, agents or affiliates shall receive from the Company any salary, fees,
commissions, overhead payments or other compensation or reimbursement of
expenses in connection with the Company.

                 5.10         In-Kind Distributions. Assets of the Company
(other than cash) shall not be distributed in-kind to the Members without the
prior approval of the Member Committee. If any assets of the Company are
distributed to the Members in-kind, for purposes of this Agreement such assets
shall be valued on the basis of the fair market value thereof as determined by
the Member Committee on the date of distribution.


                                   ARTICLE VI
                   POWERS AND RESPONSIBILITIES OF THE MANAGER
                            AND THE MEMBER COMMITTEE

                 6.1          Management of Company Business.  The business and
affairs of the Company shall be managed by the Manager.  Except for situations
in which the approval of the Members or the Member Committee is expressly
required by this Agreement, the Manager shall have full and complete authority,
power and discretion to manage and control the business, affairs and properties
of the Company, to make all decisions regarding those matters and to perform any
and all other acts or activities customary or incident to the management of the
Company's business.

                 6.2          Power and Authority of the Manager.  Subject to
the provisions of Section 6.4 of this Agreement, the Manager shall have, in
addition to any other rights and powers it may possess, the right, power and
authority, on behalf of and at the expense of the Company, and in its name, to
do all of the following:

                              (a)      To acquire, purchase, construct,
improve, sell, maintain and operate any property, real or personal, in
connection with the operation of the Company's business, and to enter into
contracts or agreements with others with respect to such matters. Without
limiting the generality of the foregoing, the Manager shall have full
responsibility for the design, construction and operation of the Foundry;

                              (b)      To incur indebtedness for borrowed money
on behalf of the Company required for the business of the Company and to secure
the repayment of such borrowing by executing mortgages or deeds of trust, or
otherwise encumbering or subjecting to security interests, all or any part of
the assets of the Company, and to refund, refinance, increase, modify,
consolidate






                                       9

<PAGE>   11



or extend the maturity of any indebtedness created by such borrowing, or any
such mortgage, deed of trust, pledge, encumbrance or other security device;

                              (c)      To perform all the obligations of the
Company and enforce all of the rights of the Company under the terms and
conditions of all contracts and agreements entered into by the Company;

                              (d)      To employ and dismiss from employment any
and all employees, managers, agents, independent contractors, brokers, attorneys
and accountants of the Company;

                              (e)      To purchase from others, at the expense
of the Company, contracts of liability, casualty and other insurance for the
protection of the assets or affairs of the Company or for any purpose convenient
or beneficial to the Company;

                              (f)      To pay and advance for the account of the
Company any and all organizational expenses incurred in connection with the
creation of the Company including but not limited to legal and accounting fees
and expenses; and

                              (g)      To do such other acts as the Manager
deems necessary, desirable or appropriate for the furtherance of the Company and
that are not prohibited by this Agreement or applicable law.

                 6.3          Duties of the Manager. The Manager shall conduct
the business and affairs of the Company in compliance with applicable laws and
regulations, and in a manner consistent with the terms of this Agreement, the
Business Plan in effect from time to time and sound business practices. The
Manager shall direct, manage and control the business of the Company to the best
of its ability and in connection therewith shall act honestly, in good faith,
and exercise reasonable and informed business judgment.

                 6.4          Replacement of Manager. In the event of the
Manager's resignation or refusal or inability to act (any of which shall
constitute a breach of this Agreement in accordance with Section 6.7 hereof), a
successor Manager shall be appointed by unanimous vote of all Members. If for a
period of thirty (30) days there is no person acting as Manager of the Company,
then effective upon written notice to all Members given by any Member, unless
during such period the Members shall agree upon a Manager, at the end of such
period the Company shall be dissolved, and, in such case, the holders of a
majority of the Member Interests in the Company shall act as Manager solely for
the purpose of orderly liquidation and winding up of the Company in accordance
with this Agreement.

                 6.5          Member Committee.

                              (a)      The Members hereby establish a committee
(the Member Committee") of the four individuals set forth on Exhibit A hereto
(the Representatives), two of whom have been






                                       10

<PAGE>   12



designated as Ruger representatives and two of whom have been designated as
Callaway Golf representatives (as specified on such Exhibit A). Meetings of the
Member Committee may be called by any Representative upon written notice to all
other Representatives not less than two days prior to the meeting. Any notice
required for any meeting may be waived in writing by all Representatives.
Presence at any meeting by a Representative shall also constitute a waver by
such Representative. The Member Committee may act by unanimous written consent
in lieu of a meeting. Representatives may attend any meeting telephonically.
The Representatives shall appoint a secretary who shall keep minutes of each
meeting and forward a written copy thereof to each Representative.

                              (b)      Ruger and Callaway Golf shall each have
the continuing right to designate two of the four Representatives. Any Member
may change its designated Representative(s) upon written notice to the other
Member.

                              (c)      The presence of three or more of the
Representatives shall constitute a quorum. The approval of at least three of the
Representatives participating in any meeting is required to constitute approval
by the Member Committee of any matter before it.

                              (d)      Prior approval of the Member Committee
must be obtained before any of the following actions may be taken, or agreed to
be taken, by the Manager on behalf of the Company:

                                       (i)    the acceptance of any capital
                              contribution except pursuant to Section 4.1;

                                       (ii)    any material expenditures or
                              investments that are not covered by the Business
                              Plan then in effect;

                                       (iii)   any material modification of the
                              Business Plan or adoption of a new Business Plan;

                                       (iv)    the admission of any additional
                              Member;

                                       (v)     the incurrence of any
                              indebtedness for borrowed money in excess of
                              $500,000 in principal amount or guarantees
                              thereof;

                                       (vi)    the sale or other disposition of
                              any material assets of the Company except
                              inventory sold in the ordinary course of business;

                                       (vii)    any other transaction of
                              material significance to the business of the
                              Company that is not consistent with the Business
                              Plan or otherwise outside of the ordinary course
                              of business of the Company;

                                       (viii)   any change in the name of the
                              Company;






                                       11

<PAGE>   13




                                       (ix)     the selection of independent
                              accountants for the Company;

                                       (x)      the merger or consolidation of
                              the Company with or into any other entity;

                                       (xi)     any other action that, pursuant
                              to an express provision of any other section of
                              this Agreement, requires the approval or consent 
                              of the Member Committee.

                 6.6          Outside Activities. Nothing in this Agreement
shall be construed so as to limit any right, privilege or option of any of the
Members to participate in any manner in any other business, corporation,
partnership, venture or investment, including those that may be similar to or
in competition with the business of the Company. No Member shall be obligated
to present or offer to any other Member or the Company any business
opportunity; provided, however, that each Member agrees that any significant
business opportunity that is brought to the attention of one Member by a third
party specifically for the Company will be presented to the other Member for
discussion by the Member Committee to the extent it is reasonably related to
the business of the Company. Nothing in this Section 6.6 or elsewhere in this
Agreement shall affect or limit the rights and obligations of Ruger, Callaway
Golf, the Company or any of their respective affiliates under any separate
agreements between or among such entities.

                 6.7          No Right to Withdrawal. The Manager does not have
the right to withdraw as manager without the consent of all other Members, and
any attempt to so withdraw without such consent shall be a material breach of
this Agreement by the Manager.


                                  ARTICLE VII
                            ADMISSION OF NEW MEMBERS

                 7.1          Admission of Additional Members.  Except as
otherwise provided in Section 7.3, no additional Members shall be admitted to
the Company, whether by permitted transfer or by new issuance, without the
written consent of all Members. Any such new Member shall, as a condition to
admission, execute and acknowledge such instruments and provide such opinion of
counsel as the Members may deem necessary or advisable, including without
limitation, the written acceptance and adoption by such person or entity of the
provisions of this Agreement.

                 7.2          Bankruptcy or Dissolution of Member.  Subject to
Section 7.3, the Company shall be dissolved and terminated as set forth in
Article XI of this Agreement upon the occurrence of an event of dissolution
under Section 18-801(4) of the DLLCA.

                 7.3          Continuation by the Members.  Notwithstanding the
provisions of Section 7.2 above, and in addition to any other rights or
remedies arising from such event, the Members may, within ninety (90) days
following the occurrence of an event calling for the dissolution of the






                                       12

<PAGE>   14



Company pursuant to Section 7.2 of this Agreement, by the vote or approval of
all of the Members other than the Member whose interest is terminated pursuant
to Section 18-304 of the DLLCA, continue the Company on the same terms and
conditions as are contained in this Agreement. A new Manager shall be selected
by the remaining Members if the terminating Member is the Manager. In the event
the Members so elect to continue the Company, the interest of the terminating
Member (the "Terminating Interest") shall be subject to purchase pursuant to
Section 7.4. If, under such circumstances, the remaining Members do not elect
to continue the Company, the Company shall be wound up and terminated pursuant
to the provisions of Article XI of this Agreement.

                 7.4          Purchase of Company Interest.  If the Members
elect to continue the Company pursuant to Section 7.3 after an event calling
for dissolution pursuant to Section 7.2, any remaining Member may elect to
purchase some or all of the Terminating Interest by delivering to the other
Members and the legal representative of the terminating Member a written notice
of election to purchase (a "Purchase Notice"), specifying in such notice the
percentage of the Terminating Interest that such remaining Member desires to
purchase within thirty (30) days following the decision of the Members to
continue the Company. If Purchase Notices aggregating 100% of the Terminating
Interest are not delivered within such thirty (30) day period, the Company
shall be wound up and terminated pursuant to the provisions of Article XI of
this Agreement. In the event the remaining Members desire to acquire in excess
of one hundred percent (100%) of the Terminating Interest, then each remaining
Member shall be entitled and obligated to acquire a fraction of the Terminating
Interest, the numerator of which is the percentage of the Terminating Interest
that the Member desires to acquire, the denominator of which is the sum of the
percentages of the Terminating Interest that all remaining Members desire to
acquire.

                 7.5          Purchase Price for Terminating Interest.  If,
pursuant to the provisions of Section 7.4, the remaining Members elect to
purchase all the Terminating Interest, the purchase price shall be (i) agreed
upon by the legal representative of the terminating Member and the Members who
elect to purchase the Terminating Interest (such purchasing Members,
collectively the "Purchasing Member), or (ii) if the legal representative of
the terminating Member and the Purchasing Member are unable to agree, based
upon the appraised value of the Company as set forth below:

                     If the legal representative of the terminating Member and
the Purchasing Member cannot agree upon a purchase price to be paid to the
terminating Member within ten (10) days after the Purchase Notice is received,
the Purchasing Member and the legal representative of the terminating Member
shall appoint a mutually acceptable appraiser experienced at evaluating
businesses to appraise the value of the Terminating Interest. The fees and
expenses of such appraiser shall be divided equally and borne half by the
terminating Member and half by the Purchasing Member. If the legal
representative of the terminating Member and the Purchasing Member are unable
to agree upon a mutually acceptable appraiser, the legal representative of the
terminating Member, at the expense of the terminating Member, shall appoint an
appraiser and the Purchasing Member, at its own expense, shall also appoint an
appraiser. The two appointed appraisers shall then appoint a third appraiser
with the requisite qualifications as set forth above, and if they are unable to
agree within ten (10) days, then the appointment of such third appraiser shall
be determined by the






                                       13

<PAGE>   15



American Arbitration Association in accordance with its rules. The fees and
expenses of the third appraiser shall be divided equally and borne half by the
terminating Member and half by the Purchasing Member. The mutually agreed upon
appraiser, or the group of three appointed appraisers, as the case may be,
shall then determine the fair market value of the Company. In the case of three
appraisers, the panel shall reach its decision by averaging the two closest
valuations. The purchase price to be paid to the terminating Member shall be
the amount which the terminating Member would have received under the terms of
Article XI hereof if the Company were dissolved immediately following a cash
sale of all of the assets of the Company at such appraised fair market value.

                     The purchase price for the Terminating Interest shall be
paid in full by an unsecured promissory note from the Purchasing Member,
providing for interest from the date of the closing of the sale of the
Terminating Interest, to accrue at the prime lending rate published by Bank of
America until paid. Such note shall become payable out of and to the extent of
the share of distributions which would have been attributable to the
Terminating Interest so purchased if the purchase had not occurred.


                                  ARTICLE VIII
                       RIGHTS AND LIMITATIONS OF MEMBERS

                 8.1          Limited Liability.  No Member shall have any
liability whatsoever to the creditors of the Company for the debts, obligations
or liabilities of the Company.

                 8.2          Indemnification. Without limiting Section 8.1 or
otherwise imposing any liability whatsoever on any Member, the Company shall
indemnify, defend and hold harmless each Member and each Member's officers,
directors and affiliates from and against any liabilities or claims asserted
against any such indemnified party arising out of any acts or omissions of the
Company to the fullest extent permitted by the DLLCA. Any claims against the
Manager by a Member based on failure or alleged failure by the Manager to
fulfill the duties of the Manager in accordance with the terms of this
Agreement shall be excluded from the coverage of the indemnification provided
for in this Section 8.2.


                                   ARTICLE IX
                 RESTRICTION ON TRANSFER OF MEMBERS' INTERESTS;
                        BUYOUT RIGHT; SECURITIES MATTERS

                 9.1          Restriction on Transfer.  Other than as set forth
in Section 9.2, no Member shall voluntarily, involuntarily or by operation of
law, give, sell, assign, transfer, mortgage, hypothecate, encumber, bequeath or
devise its interest in the Company (any such disposition is hereinafter
referred to as a Transfer"), or any part thereof, without the consent of all of
the Members, any of which may withhold its consent in its sole discretion. Any
purported transfer of all or a part






                                       14

<PAGE>   16



of a Member's interest in the Company without compliance with the provisions of
this Agreement shall be void and of no effect against the Company or any other
Member.

                 9.2          Ruger Buyout Right. Ruger shall have the right at
any time when it is not in breach of this Agreement to purchase Callaway Golf's
entire Member Percentage for a cash purchase price equal to Callaway Golf's
total capital contributions (without reduction for distributions and other
items reducing Callaway Golf's Capital Account) plus an annual rate of return
of 10% Ruger shall provide Callaway Golf with not less than ninety (90) days
notice of its intent to exercise its purchase right hereunder.  Upon receipt of
such notice, Ruger and Callaway Golf shall negotiate in good faith a mutually
satisfactory purchase agreement containing representations, warranties,
covenants and indemnities commonly contained in purchase agreements of similar
scope and nature.

                 9.3          Securities Law.  All Members acknowledge that
their Company interests have not been registered under the 1933 Act in reliance
on the exemption afforded by Section 4(2) of the 1933 Act. Each Member
represents (i) that it is acquiring its member interest for its own account for
investment purposes and not with a view to the distribution thereof to others
and (ii) that by reason of the Member's business or financial experience it
could be reasonably assumed to have the capacity to protect its own interests
in connection with the Member's transactions relating to the Company.


                                   ARTICLE X
               BOOKS OF ACCOUNT, RECORDS, REPORTS AND TAX MATTERS

                 10.1         Books and Records. Proper and complete records
and books of account shall e kept by the Manager in which shall be entered
fully and accurately all transactions and other matters relative to the
Company's business as are usually entered into records and books of account
maintained by businesses of like character. The Company will be on the accrual
method for both tax and accounting purposes. The Company hereby designates
Ernst & Young as the independent accountants for the Company. Such firm shall
conduct an annual audit, prepare audited financial statements annually, and
distribute same to the Members. If the Member Committee determines that it is
in the best interest of the Company to designate a new outside accountant, it
may direct the Manager to do so and to terminate the services of the then
existing firm.

                 10.2         Information Rights of Members.

                              (a)       Each Member shall have the right to
inspect and copy during normal business hours any of the Company records.

                              (b)       The Manager shall send to each Member,
on a timely basis, such information as is necessary to complete federal and
state income tax or information returns, and copies of the Company's federal,
state, and local income tax or information returns.

                 10.3         Fiscal Year.  The fiscal year of the Company
shall be the calendar year.






                                       15

<PAGE>   17



                 10.4         Income Tax Elections. The Manager, with the
approval of the Member Committee, shall have the right to make such elections
under the tax laws of the United States, the several states and other relevant
jurisdictions as to the treatment of items of Company income, gain, loss,
deduction and credit and as to all other relevant matters as it believes
necessary, appropriate or desirable.

                 10.5         Tax Controversies.  For the purposes of receiving
notices from the Internal Revenue Service on behalf of the Members, keeping
each Member informed of all administrative and judicial proceedings relating to
adjustment of Company items at the Company level, Ruger is hereby designated
the Tax Matters Member (the "TMM"), with all of the rights, duties, powers, and
obligations provided for in Sections 6221 through 6232, inclusive, of the Code.

                 10.6         Allocation of Costs. In connection with the
Manager's activities in the discharge of its duties under this Agreement, only
direct operating costs (including a reasonable allocation of overhead and other
expenses fairly attributable to the Company) reasonably incurred by the Manager
in connection with the operations of the Company shall be allocated to the
Company, without any mark-up, management fee or similar charge. Ruger agrees to
maintain books and records with respect to such allocations in sufficient
detail and format to allow Callaway Golf to review and audit the same. Callaway
Golf shall have the right to review and audit such books and records at any
time.


                                   ARTICLE XI
                   DISSOLUTION AND TERMINATION OF THE COMPANY

                 11.1         Dissolution.  Subject to the provisions of
Section 7.3 of this Agreement, the Company shall be dissolved upon the
happening of any of the following events:

                              (a)       The occurrence of an event calling for
the dissolution of the Company pursuant to Section 7.2 of this Agreement; or

                              (b)       The expiration of the term of the
Company as provided in Article II of this Agreement, unless all Members agree to
extend the term of the Company past the date set forth in Article ; or

                              (c)       The sale or other disposition by the
Company of all or substantially all of its assets; or

                              (d)       The written agreement of 100% of the
Members specifically calling for a dissolution of the Company; or

                              (e)       The entry of a decree of judicial
dissolution pursuant to Section 18-802 of the DLLCA.




                                      16

<PAGE>   18
                 11.2         Winding Up and Liquidation.

                              (a)       Subject to the provisions of Section
11.2(c), upon the dissolution of the Company the Manager shall, in accordance
with a plan of liquidation approved by the Member Committee, cause the Company
assets to be sold in such manner as it, in its sole discretion, determines to be
appropriate. Unless all of the Members (other than a terminating Member) agree
otherwise, the person(s) winding up the Company affairs shall not be entitled to
any special compensation for such activities.

                              (b)       Subject to the provisions of Section
11.2(c), upon the winding up and termination of the business and affairs of the
Company, its assets (other than cash) shall be sold, its liabilities and
obligations to creditors and all expenses incurred in its liquidation shall be
paid, and all resulting items of Net Profit or Net Loss (including any "deemed"
gain or loss under the rules of Section 11.2(c) below) shall be credited or
charged to the Capital Accounts of the Members in the manner and priority
indicated in Section 5.1. Thereafter, the net proceeds from liquidation of the
Company shall be distributed among the Members in the following order and
priority:



                                        (i)     First, to the payment and
                              discharge of all of the Company's debts and
                              liabilities, including loans from and other
                              liabilities to Members to the extent permitted by
                              law, except the claims of secured creditors whose
                              obligations will be assumed or otherwise
                              transferred upon liquidation of the Company's
                              assets;

                                        (ii)    Second, to establish any
                              reserves that the Member Committee (or other
                              liquidating party) may deem necessary, appropriate
                              or desirable for any future, contingent or
                              unforeseen liabilities, obligations, or debts of
                              the Company which are not yet payable or have not
                              yet been paid. Such reserves may, but are not
                              obligated to, be paid over by the Member Committee
                              to an independent escrow holder, designated by the
                              Member Committee, to be held by it for the purpose
                              of disbursing such reserves in payment of any of
                              such liabilities, obligations and debts and, one
                              (1) year after the creation of such reserves,
                              unless the Member Committee shall deem some other
                              period to be necessary, advisable or desirable, to
                              distribute the balance thereafter remaining in the
                              manner provided below;

                                        (iii)   Third, to the Members in
                              accordance with their respective Adjusted Capital
                              Account Balances.

                              (c)       Notwithstanding the foregoing, the
Member Committee may make liquidation distributions of Company assets in kind
rather than in cash, subject to the priority rules of Section 11.2(b). If the
distributions to be made pursuant to Section 11.2(b) consist in whole or part of
non-cash assets or properties, the following rules shall be applied:






                                       17

<PAGE>   19



                                        (i)     The value of non-cash assets for
                              distribution purposes shall be the gross fair
                              market value of such assets as determined by the
                              Member Committee.

                                        (ii)     The difference between the
                              gross fair market value of any asset to be
                              distributed in kind and its Company book value
                              shall be deemed a gain or loss and any such deemed
                              gain or loss shall be allocated in accordance with
                              Section 11.2(b).

                 11.3         Report on Liquidation and Transfer of Company
Books.  Within a reasonable time following the completion of the liquidation of
the Company's properties, the Member Committee (or other liquidating party)
shall supply to each of the Members financial statements setting forth the
assets and the liabilities of the Company as of the date of complete
liquidation, each Member's pro rata portion of distributions and the amount
retained as reserves pursuant to Section 11.2(b)(ii).


                                  ARTICLE XII
                                   AMENDMENTS

                 12.1         Amendments.  All amendments to this Agreement
shall require the express written consent of all of the Members.


                                  ARTICLE XIII
                                 MISCELLANEOUS

                 13.1         Confidentiality.  Each Member agrees that except
as may be required to be disclosed by a Member or its parent entity pursuant to
the 1934 Act or the 1933 Act, such Member will not, during the term of this
Agreement or thereafter, disclose, directly or indirectly, to any person (other
than to its affiliates, subsidiaries, employees and/or agents in the ordinary
course of business or in connection with such Member' s performance of its
obligations hereunder) any Company Confidential Information, known, learned or
acquired by such Member during the term of this Agreement. As used in this
Section 13.1, Company Confidential Information" shall mean trade secrets and
other confidential information concerning the Company, but shall not include
(i) information, at which at the time of disclosure to such Member, had been
previously published, (ii) information which is published after disclosure,
unless such publication is a breach of this Agreement or is otherwise a
violation of the contractual, legal or fiduciary duties owed to the Company,
which violation is known to such Member, or (iii) information which, subsequent
to disclosure, is obtained by such Member from a third person who is lawfully
in possession of such information (which was not acquired in violation of any
contractual, legal or fiduciary obligation owed to the Company with respect to
such information) and does not require such Member to refrain from disclosing
such information to others.






                                       18

<PAGE>   20



                 13.2         Non-Solicitation of Company Employees.  Without
the prior written consent of the Manager, which consent shall not be
unreasonably withheld, until the dissolution of the Company, each Member agrees
that it shall not solicit the employment of, offer employment to, or employ any
person who is an employee of the Company or who has been an employee of the
Company at any time within the twelve months preceding any such solicitation,
offer of employment or employment.

                 13.3         Notices.  Any notice or other communication given
or made pursuant to this Agreement shall be in writing and shall be deemed to
have been duly made as of the date delivered if delivered personally, by
overnight courier or by telecopy or five (S) days after being mailed by
certified mail (postage prepaid, return receipt requested), in each case
addressed to the Member at its address appearing on the books of the Company or
given by the Member to the Company for the purpose of notice.

                 13.4         Successors and Assigns. This Agreement shall be
binding upon the parties hereto and their respective successors and permitted
assigns.

                 13.5         Governing Law.  This Agreement and all amendments
hereto shall be governed by the laws of the State of Delaware.

                 13.6         Entire Agreement.  This Agreement contains the
entire understanding between the pares with respect to the subject matter
hereof and supersedes any prior or contemporaneous understandings and
agreements between them with respect thereto.

                 13.7         Titles and Captions. Section titles or captions
contained in this Agreement are in inserted only as a matter of convenience and
for reference purposes and do not define, limit, extend or describe the scope
of this Agreement or the intent of any provisions hereof. All uses of the words
"Article(s)" and "Section(s)" in this Agreement are references to articles and
sections of this Agreement, unless otherwise specified.

                 13.8         Counterparts.  This Agreement may be executed in
several counterparts and all so executed shall constitute one Agreement.

                 13.9         Terms.  Whenever from the context it appears
appropriate, each term stated in either the singular or the plural shall
include the singular and the plural, and pronouns stated in the masculine, the
feminine or the neuter gender shall include the masculine, feminine and neuter.
The term person means any individual, corporation, partnership, trust or other
entity.

                 13.10        Severability.  If any provision of this
Agreement, or the application of such provision to any person or circumstance,
shall be held invalid, the remainder of this Agreement, or the application of
such provision to persons or circumstances other than those to which it is held
invalid, shall not be affected thereby.






                                       19

<PAGE>   21



                 13.11        Additional Documents. Each party hereto agrees to
execute, with acknowledgment or affidavit, if required, any and all documents
and writings which may be necessary or expedient in connection with the
creation of the Company and the achievement of its purposes, specifically
including (a) all amendments to this Agreement and such certificates and other
documents as the Member Committee deems necessary or appropriate to form,
qualify or continue the Company as a limited liability company in all other
jurisdictions in which the Company conducts or plans to conduct business and
(b) all such agreements, certificates, tax statements, tax returns and other
documents as may be required of the Company or its Members by the laws of the
United States of America, the State of California, or any other state in which
the Company conducts or plans to conduct business, or any political subdivision
or agency thereof.

                 13.12        No Right to Partition. No Member shall have the
right to bring an action for partition against the Company. Each of the Members
hereto waives any and all right which it may have to maintain an action to
partition Company property.

                 13.13        Insurance.  The Company shall carry such
insurance as the Member Committee from time to time may deem appropriate (to
the extent that same is obtainable on reasonable commercial terms) for the
protection of the Company and the Members.

                 13.14        Dispute Resolution.

                              (a)       Negotiation.  The parties will attempt
in good faith to resolve any claim or controversy arising out of or relating to
the execution, interpretation and performance of this Agreement (including the
validity, scope and enforceability of this mediation and arbitration provision)
promptly by negotiations between the parties. These negotiations shall include,
if necessary, at least one meeting between the chief executive officers of each
Member for the purpose of resolving such matter.

                              (b)       Mediation.  If any claim or controversy
is not fully resolved through negotiation within thirty (30) business days after
a party first notifies the other party of a claim or controversy which is
identified as a claim or controversy which will be taken to mediation if not
resolved, the parties will attempt in good faith to resolve the controversy or
claim through a non-binding mediation to be conducted in accordance with
procedures to be agreed upon by the parties at that time. The mediation process
shall be concluded as expeditiously as possible but not more than sixty (60)
days after the initial notice referred to above in this Section 13.14(b). Any
such mediation shall be held in Orange County, California unless the parties
otherwise agree to another location.

                              (c)       Arbitration.  Any claim or controversy
arising hereunder or in any way related to this Agreement, its interpretation,
enforceability, or inapplicability that cannot be resolved by mutual agreement
of the parties or mediation as set forth above shall be submitted to
arbitration. The arbitration shall be conducted by an arbitrator mutually agreed
upon by the parties or, if no arbitrator is mutually selected within 60 days of
a demand therefore, then by a retired judge from the






                                       20

<PAGE>   22



Judicial Arbitration and Mediation Service ("JAMS") office located in Orange
County, California, who shall have the powers to hear motions, control
discovery, conduct hearings and otherwise do all that is necessary to resolve
the matter. The arbitration award shall be final and binding, and judgment on
the award may be entered in any court having jurisdiction thereof. It is
expressly understood that the parties have chosen arbitration to avoid the
burdens, costs and publicity of a court proceeding, and the arbitrator is
expected to handle all aspects of the matter, including discovery and any
hearings, in such a way as to minimize the expense, time, burden and publicity
of the process, while assuring a fair and just result. In particular, the
parties expect that the arbitrator will limit discovery by controlling the
amount of discovery that may be taken (e.g., the number of depositions
or interrogatories) and by restricting the scope of discovery to only those
matters clearly relevant to the dispute.

                              (d)       Injunctive Relief. Nothing in this
Section 13.14 shall prevent a party from seeking injunctive or other equitable
relief in a judicial or administrative proceeding where reasonably necessary to
protect its intellectual property rights.

                 IN WITNESS WHEREOF, the parties hereto have executed this
Agreement as of the day and year first above written.

                                              STURM, RUGER & COMPANY, INC., a
                                              Delaware corporation

                                              By:  /s/ William B. Ruger
                                                   --------------------

                                              Title:  Chairman
                                                      --------


                                              CALLAWAY GOLF COMPANY, INC., a
                                              California corporation

                                              By: /s/ Donald H. Dye
                                                  -----------------

                                              Title:  President
                                                      ---------






                                       21

<PAGE>   23



                                   EXHIBIT A
                                       TO
                              OPERATING AGREEMENT


                 The Member Committee shall initially consist of the following
persons:

                 Ruger designees:

                              William B. Ruger, Jr.
                              Gerald W. Bersett

                 Callaway Golf designees:

                              Donald H. Dye
                              John P. Duffy


Dated as of October 5, 1995









<PAGE>   1
                          [GRAPHIC OF SEVEN RIFLES]

                                     RUGER

                                      1995
                                     ANNUAL
                                     REPORT

                               [STURM, RUGER LOGO]

                          STURM, RUGER & COMPANY, INC.
<PAGE>   2



ABOUT OUR COVER:
Some of the hundreds of model variations of Ruger(R) long guns are
proudly depicted. 

     At the top, the new Ruger Model 96 lever action rifle, our first of this
type, combines up-to-date design and engineering in a rifle with styling
reminiscent of the horseman's "saddle gun" of a century ago. It will be made in
 .22 LR, .22 WMR, and .44 Magnum - a natural for hunting in heavy timber.

     Next is a Ruger No. 1 rifle with deluxe checkered stock and beavertail
forend, available calibers .222-.458. A classic since its introduction in 1968,
and never more popular than today.

     Beneath the No. 1 appears a Ruger Red Label over-and-under shotgun in 28
gauge. This was introduced in 1995 and is a delight to carry, since it was
engineered on a smaller frame specifically scaled down for the diminutive 28
gauge shell. The 28 gauge complements its larger brethren in 20 and 12 gauges,
some of which are now also available in Woodside models and with three grades
of strikingly handsome engraving.

     The following rifle is a Ruger Mini Thirty, this one shown in
stainless-steel. It has been touted as "the world's most perfect deer rifle,"
especially designed for those situations where a few quick shots are necessary.
It is a slightly larger version of the popular Ruger Mini-14 rifle, first
introduced in 1975, in caliber .223 Remington, itself designed for small game
and predator hunting.

     The world's most successful .22 carbine is next - the Ruger 10/22. First
introduced in 1964, it is now also available in Deluxe Sporter and brand new
target models, which are factory fitted with special Ruger hammer-forged
stainless-steel barrels and target triggers for the superb rapid-fire accuracy
demanded in today's action shooting competitive events, such as the National
Shooting Sports Foundation's (NSSF) "Sportsman's Team Challenge".

     Another smallbore winner is next in line - the Ruger 77/22 Target rifle.
With its bold laminated warp-proof target stock and heavy target-weight barrel,
it was our first purpose-built smallbore target rifle when introduced last
year. It is available in .22 LR, .22 WMR, and the classic .22 Hornet.

     Finally, a Ruger M77 MKll rounds off our display, this one a special
"All-Weather" model with all stainless-steel construction and a precision
injection-molded synthetic stock to make it impervious to the worst climatic
conditions that are often found where the game and the hunts are toughest. M77
MKll rifles are also available in conventional blued steel and wood stocked
models in all popular calibers. Our top-of-the-line luxury Express and Magnum
models feature stocks of fancy cut-checkered Circassian walnut and barrels with
integral quarter ribs and express-type sights. No finer production rifles can
be found.

     To the right of our rifle array shows what the operator sees on his video
monitor when peering into one of our electric-induction titanium melting
furnaces during a "heat". This symbolizes the pioneering metallurgical
processes at the heart of all Ruger firearms that have made it possible for the
Company to manufacture high-quality firearms that represent genuine value to
our customers and return consistent dividends to our stockholders.

COMPANY PRODUCTS:
Sturm, Ruger & Company, Inc. is engaged principally in the design, manufacture,
and sale of pistols, revolvers, rifles, and shotguns for a variety of sporting
purposes. The Company also produces and markets various models of police
revolvers, pistols, rifles, and selected firearms for law enforcement agencies
and military establishments.

     The Company's line of products consists of .22 caliber target pistols;
single-action revolvers in various calibers from .22 to .44 Magnum; .22 caliber
sporting carbines and target rifles, single-shot and bolt-action rifles in a
wide variety of modern hunting calibers from .22 to .458 Magnum; hunting 
rifles in .223 and 7.62 x 39mm calibers; lever action rifles in .22 and .44 
calibers; various models of double-action revolvers in calibers .22, .38 
Special, .357 Magnum, and .44 Magnum; 9mm, .40, and .45 caliber pistols; 
police and military automatic rifles; and over-and-under shotguns in 12, 
20, and 28 gauges.

     These firearms have been originated and engineered by the Company's own
personnel, under the supervision of the present management, and are sold under
the U.S. registered trademark "Ruger".

     The Company is also engaged in precision investment casting manufacturing
using titanium, ferrous, and aluminum metals for a variety of outside customers
of its Ruger Investment Casting, Pine Tree Castings, and Uni-Cast divisions.
Foremost among these in 1995 was the "Great Big Bertha" series of titanium golf
club heads produced for Callaway Golf Company, Inc.
  
<PAGE>   3
STURM, RUGER 
& COMPANY, INC.

1995 Annual Report


CONTENTS

<TABLE>
<S>                                                                           <C>
To Our Stockholders .......................................................    2
Selected Financial Data ...................................................    5
Management's Discussion and
  Analysis of Financial Condition
  and Results of Operations ...............................................    6
New Ruger Products for 1996 ...............................................    9
Ruger Titanium ............................................................   10
Consolidated Balance Sheets ...............................................   12
Consolidated Statements
  of Income ...............................................................   14
Consolidated Statements of
  Stockholders' Equity ....................................................   14
Consolidated Statements of
  Cash Flows ..............................................................   15
Notes to Consolidated Financial
  Statements ..............................................................   16
Report of Independent Auditors ............................................   22
Stockholder Information ...................................................   23
Directors and Officers ....................................................   24
Plant Locations ...........................................................   25
</TABLE>



1 Sturm, Ruger & Company, Inc. and Subsidiaries              [STURM, RUGER LOGO]
<PAGE>   4
TO OUR
STOCKHOLDERS

[PHOTO of William B. Ruger, Chairman and Chief Executive Officer and
William B. Ruger, Jr. Vice Chairman and Senior Executive Officer]

We are denied the satisfaction on this occasion of being able to report another
record-breaking year in 1995. Quite early in the year we perceived a marked
fall-off in sales of our P-Series pistols which are manufactured in our
Prescott, Arizona plant. We were in good company because this adverse trend
affected all our competitors and was undoubtedly a reaction to exceptionally
heavy sales that were experienced during 1993 and 1994. Inasmuch as this line of
products is one of our most profitable, it had a great effect on the overall
performance of the Company. Sales and earnings were adversely impacted to a
significant extent. Specifically, sales for the entire Company were $192.5
million, net income after taxes was $26.2 million, and earnings per share were
$1.95. In contrast, comparable figures for 1994 were sales of $196.4 million and
net income after taxes of $34 million, equivalent to $2.53 per share. All our
other product lines performed well during 1995.

We look at 1995 as a transition year and feel that much was accomplished which
will ensure that the Company remains the firearms industry leader and paves the
way for growth in our investment casting operations and in the development of
advanced products of metallurgical science. At the beginning of 1995, we were
working actively to complete several major objectives, namely:

- -   development of our management organization

- -   enlargement of our plant capacity

- -   completion of a range of five or six important new products in the firearm
    category

- -   development of our capacity to manufacture golf club heads

- -   implementation of a strengthened marketing effort for firearms.

All these objectives have been essentially achieved and we look toward 1996 as a
year when we should realize the fruits of our long preparations which we worked
on so ardently all through 1995.

    With respect to the firearm segment, a 65,000 square foot addition to the
Newport, New Hampshire facility was completed, significantly increasing capacity
at this plant. Incremental production increases were realized in the fourth
quarter of the year. In 1996, the full impact of this added capacity will become
evident. The demand for the products manufactured at this facility continues to
be strong, and this 

2 Sturm, Ruger & Company, Inc. and Subsidiaries    [STURM, RUGER LOGO]
<PAGE>   5
addition will enhance the Company's ability to meet this demand.

In 1995, significant progress was made to bolster the Company's earnings from
the casting segment. Initially, this was a result of the Company's agreement
with Callaway Golf Company, Inc. ("Callaway") to produce their revolutionary
"Great Big Bertha" golf club heads in titanium. Callaway's requirements for
these heads vastly exceeded the capacity of our Prescott foundry. Accordingly,
all through 1995 the facilities of our titanium foundry in Prescott have been
augmented and improved, and substantial investments have been made, with a
result that our Prescott foundry is probably one of the most advanced and
well-equipped foundries in the world for the production of this class of
castings.

    Furthermore, an agreement between the Company and Callaway set up a joint
venture, Antelope Hills, LLC, owned on a 50-50 basis, for the purpose of
building an additional foundry facility with the same capacity as the one
currently operating. In October 1995, site preparation for the joint venture
began. Plans call for construction of a 118,000 square foot building on a ten
acre site contiguous to the present facility. It is planned that production from
this new facility will begin sometime in the third quarter of 1996.

    Also in 1995, the Company entered into a licensing agreement with Lanxide
Corporation whereby it obtained exclusive rights to Lanxide's patented
technology to manufacture components for firearms and bicycles, and for the
manufacture of golf club heads. Lanxide technology relates to the emerging area
of inorganic composites such as ceramic-reinforced aluminum alloys. Parts made
from this material have many advantages such as superior wear resistance,
corrosion resistance, and dimensional stability, among others.

    During the year, new firearms product development continued unabated. As a
result, the Company introduced the Ruger P95 pistol, Ruger Model 96 lever action
rifle, and the Ruger 10/22T Target rifle at the 1996 SHOT Show in Dallas, Texas.
The shortened and streamlined P95 features a rigid one-piece Isoplast
polyurethane grip frame reinforced with glass fiber. Up-to-the-minute technology
has made possible this amazing new grip frame. This strong, lightweight P-Series
pistol is now in production and we are gratified by test results which prove its
performance by all standards, and rate this firearm as the leader in its field.
In addition, the new Ruger Model 96 lever action rifle started into production
at the end of 1995 with excited and enthusiastic responses from experts and
users. This new rifle will be made in .22 Long Rifle, .22 Magnum Rimfire, and
 .44 Magnum calibers and will be, to a large segment of the market, a rifle of
choice for many sporting activities. The Ruger 10/22T autoloading target rifle,
with a precision hammer-forged barrel, laminated warp-proof stock, and the
reliable 10/22 action, was also introduced. All these products have shown signs
of increasing our sales to a significant degree.

    On the legal front, we are pleased to report that at year's end only
twenty-two product liability cases were pending. New cases have decreased
steadily since the early 1980's, and most have involved our "old model"
single-action revolvers, which were discontinued in 1973. Only about six such
cases remain. The jury in our only trial in 1995 unanimously found, after a very
brief deliberation, that the Ruger "old model" single-action revolver was not
defective in design, nor had the Company been in any way negligent in conducting
its ongoing free safety retrofit for these collectible revolvers. This is
completely in accord with the vast majority of juries who have considered this
question and similarly found the revolver to be safe to use when handled
properly.

    Also, in recognition of common sense, four of the so-called "absolute
liability" cases filed against the Company, which involved claims of liability
for intentional criminal misuse of nondefective products, were dismissed in
1995. Even though these dismissals were in keeping with unanimous legal
precedents holding that no such cause of action can exist, these cases always
get much publicity when filed, but curiously little notice when they are
dismissed.


3 Sturm, Ruger & Company, Inc. and Subsidiaries         [STURM, RUGER LOGO]
<PAGE>   6
TO OUR STOCKHOLDERS (continued)

    We hope our stockholders will take note of this and realize that such false
"product liability" claims against manufacturers of nondefective products are a
total affront, whether they involve a criminal igniting gasoline on a train or
intentionally driving a car into a crowd. They are to be opposed regardless of
the product involved, or every American manufacturer of any product which could
conceivably be intentionally misused by a criminal would face ruinous liability
without defense, standing any notion of personal responsibility on its head.

    During 1995, we were fortunate to have added several people to the Company's
top management, which accomplished one of the goals established at the beginning
of the year. Among these individuals is Gerald W. Bersett, who was elected
President and Chief Operating Officer of the Company. He brings with him 30
years of experience with Olin Corporation, most recently as President of its
Winchester Ammunition Division. John K. Thorne was appointed as the General
Manager of Ruger Investment Casting and Antelope Hills foundry. He brings
extensive experience in the titanium casting field and holds a Ph.D. in
Metallurgical Engineering from the University of Michigan. John T. Burke,
formerly of Lanxide Corporation, was appointed as General Manager of the
Company's Uni-Cast division and will direct the Company's efforts to capitalize
on the recently acquired Lanxide technology previously cited.

    In conclusion, while the 1995 operating results were less than desired, we
feel that during the course of the year we have placed the Company in a strong
position to take advantage of future opportunities, not only in the firearms
field but also in the high technology segment of the investment casting market.
The entire Company seems stimulated by and enthusiastic about these programs,
and all through the year we have been gratified and charmed by the enthusiasm
and support of the efforts given by the almost two thousand men and women who
constitute Sturm, Ruger.




/s/ William B. Ruger
William B. Ruger
Chairman and
Chief Executive Officer



/s/ William B. Ruger, Jr.
William B. Ruger, Jr.
Vice Chairman and
Senior Executive Officer

February 26, 1996


4 Sturm, Ruger & Company, Inc. and Subsidiaries        [STURM, RUGER LOGO]
<PAGE>   7
SELECTED FINANCIAL DATA
(Dollars in thousands, except per-share data)

<TABLE>
<CAPTION>
                                                                         Year Ended December 31,
- -------------------------------------------------------------------------------------------------------------------
                                                   1995           1994           1993           1992           1991
- -------------------------------------------------------------------------------------------------------------------
<S>                                         <C>            <C>            <C>            <C>            <C>        
Net firearm sales.........................  $   155,622    $   180,079    $   176,203    $   138,967    $   124,791
Net casting sales.........................       36,847         16,358         17,996         17,108         11,990
- -------------------------------------------------------------------------------------------------------------------
Total net sales...........................  $   192,469    $   196,437    $   194,199    $   156,075    $   136,781
- -------------------------------------------------------------------------------------------------------------------
Cost of products sold.....................  $   134,930    $   125,439    $   123,336    $   105,826    $    97,018
Gross profit..............................       57,539         70,998         70,863         50,249         39,763
Income before income taxes and cumulative
  effect of accounting change.............       43,846         56,992         55,997         37,142         24,262
Income taxes..............................       17,670         22,943         22,768         14,991          9,690
Net income................................       26,176         34,049         32,789         22,151         14,572
Net income per share......................         1.95           2.53           2.44           1.65           1.08
Cash dividends per share..................         1.40           1.20           1.05           1.25            .60
</TABLE>

<TABLE>
<CAPTION>
                                                                           December 31,
- -------------------------------------------------------------------------------------------------------------------
                                                   1995           1994           1993           1992           1991
- -------------------------------------------------------------------------------------------------------------------
<S>                                         <C>            <C>            <C>            <C>            <C>        
Working capital...........................  $    91,942    $    93,852    $    81,504    $    65,358    $    60,911
Total assets..............................      178,552        169,492        150,085        124,185        115,961
Total stockholders' equity................      133,735        126,295        108,389         89,725         84,389
Book value per share......................         9.94           9.39           8.06           6.67           6.27

Return on stockholders' equity............         20.1%          29.0%          33.1%          25.4%          17.9%
Current ratio.............................     4.6 to 1       4.8 to 1       4.3 to 1       4.5 to 1       4.8 to 1

Common shares outstanding.................   13,455,400     13,452,400     13,452,400     13,452,400     13,452,400
Number of stockholders of record..........        1,678          1,478          1,400          1,164          1,134
Number of employees.......................        1,937          1,905          1,719          1,549          1,410
</TABLE>


Selected Financial Data should be read in conjunction with the Consolidated
Financial Statements and accompanying notes and Management's Discussion and
Analysis of Financial Condition and Results of Operations.


                                                  
[Bar Graph of         [Bar Graph of         [Bar Graph of        [Bar Graph of
Net Sales in          Net Income in         Stockholders         Net Income
Millions of Dollars   Millions of Dollars   Equity in Percent    in Dollars
for 1991-1995]        for 1991-1995]        for 1991-1995]       for 1991-1995]




5 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   8
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS


INTRODUCTION

The Company's sales are comprised of the sales of firearms and investment
castings. The Company is the only U.S. firearms manufacturer which offers
products in all four industry categories--pistols, revolvers, rifles, and
shotguns. Investment castings are manufactured using titanium, ferrous, and
aluminum metals.

RESULTS OF OPERATIONS

Year ended December 31, 1995, as compared to year ended December 31, 1994:

Consolidated net sales of $192.5 million were reached by the Company in 1995, a
decrease of $4.0 million or 2.0% from 1994 consolidated net sales of $196.4
million.

    Firearm segment net sales decreased in 1995 by $24.5 million or 13.6% to
$155.6 million from $180.1 million in 1994. The decrease in firearm unit
shipments of 12.8% was primarily attributable to weak consumer demand throughout
most of the year for pistols, which are manufactured in the Company's Prescott,
Arizona facility. In the fourth quarter of 1995, the Company offered a special
sales promotion on most pistol models. This program, which reduced the average
selling price of these pistols by 10% to 30%, had the impact of producing
significantly greater sales quantities than those anticipated if the program had
not been offered. At the present time, the Company anticipates that weak
consumer demand for pistol products will continue at least through the first
part of 1996. In an effort to stimulate sales of pistols, the Company commenced
a sales promotion program in February 1996, that provides discounts of up to 10%
on certain pistol models based on customer purchases. The impact of this program
on sales or operating results of the Company cannot be estimated at the present
time.

    Sales of firearms in the other industry product categories -- revolvers,
rifles, and shotguns -- remained strong in 1995 with consumer demand for these
products being substantially in excess of the production capacity of the
Company's Newport, New Hampshire facility through most of the year. In the third
quarter of 1995, the outfitting of machinery and equipment in the 65,000 square
foot addition to the Newport facility was completed which enabled the facility
to realize significant firearm production increases in the fourth quarter.

    Casting segment net sales increased by 125.3% to $36.8 million in 1995 from
$16.4 million in 1994. This increase was achieved by Ruger Investment Casting
commencing the shipment of "Great Big Bertha" titanium golf club heads to
Callaway Golf Company, Inc. ("Callaway") in the first quarter of 1995. The
Company invested considerable resources in late 1994 and throughout 1995 to
significantly increase its capacity to produce titanium investment castings.
Higher production quantities of "Great Big Bertha" titanium golf club heads were
achieved beginning in the latter part of the third quarter and increased
steadily through the fourth quarter of 1995.

    Consolidated cost of products sold for 1995 was $134.9 million compared to
$125.4 million for 1994, an increase of $9.5 million or 7.6%. This increase was
primarily attributable to a number of factors which affected both the firearm
and casting segments, consisting of an unfavorable firearm product sales mix,
costs incurred by Ruger Investment Casting to expand capacity for the production
of an increasing number of titanium golf club heads, inefficiencies from
decreased firearm unit production at the Company's Prescott, Arizona facility,
and increases in casting segment sales which had higher manufacturing costs as a
percentage of sales dollars.

    During the third quarter of 1995, the Company implemented certain steps that
reallocated production capacity from the Prescott firearms facility.
Specifically, the Company transferred skilled production employees and
manufacturing floor space to Ruger Investment Casting. Also, significant process
changes in the manufacturing of titanium golf club heads were made in the fourth
quarter of 1995 which had a positive impact on both production and operating
margins. Additional efforts in these areas continue.

    In June 1995, the Company entered into a joint venture agreement with
Callaway to collaborate in the construction of a new investment casting foundry,
Antelope Hills, LLC, for the production of titanium golf club heads. Under the
terms of this agreement, Callaway has committed to purchase a quantity of
titanium golf club heads with sales totalling a minimum of approximately $150
million in the years 1996 through 1998. Antelope Hills foundry is expected to be
operational and commence production in the third quarter of 1996.

    As a result of the foregoing and the impact of the special sales promotion
offered on most firearm pistol models in the fourth quarter of 1995, gross
profit as a percentage of net sales decreased to 29.9% in 1995 from 36.1% in
1994.

    Selling, general and administrative expenses increased nominally by 1.5% to
$17.0 million in 1995 from $16.7 million in 1994. This increase was primarily
due to the addition of a new executive officer to the Company.

    Other income-net increased in 1995 compared to 1994 primarily as a result of
interest rates on Treasury Bills which while declining during 1995, generally
were higher than those prevailing during most of 1994. This more than offset the
decrease in average fund balances available for investment in 1995.

    The effective tax rate remained unchanged in 1995 from 1994 at 40.3%.


6 Sturm, Ruger & Company, Inc. and Subsidiaries              [STURM, RUGER LOGO]
<PAGE>   9
    As a result of the foregoing factors, consolidated net income for 1995
decreased to $26.2 million from $34.0 million for 1994 or by $7.9 million and
23.1%.

Year ended December 31, 1994, as compared to year ended December 31, 1993:

All share and per-share amounts have been adjusted to reflect the two-for-one 
stock split on May 14, 1993.

    Record consolidated net sales of $196.4 million were achieved by the Company
in 1994, an increase of $2.2 million or 1.2% from 1993 net sales of $194.2
million.

    This increase was the result of a $3.9 million or 2.2% increase in firearm
segment sales which offset a $1.6 million or 9.1% decrease in casting segment
sales. The firearm segment increase was due to continued strong customer demand
for virtually all of the Company's firearm products which increased unit sales
by 1.6%. The limiting factors in this increase were lack of production capacity
to meet customer demand and the fact that the Company began 1994 with the lowest
finished goods inventory since the 1980's. The nominal increase in unit sales
was accomplished as a result of a 7.6% increase in unit production.

    Casting segment sales decreased as a result of the Company being more
selective in accepting work for outside customers and a continued increase in
demand by the Company's firearm segment for castings to accommodate increased
production schedules.

    Gross profit as a percent of net sales decreased to 36.1% in 1994 from 36.5%
in 1993, while remaining relatively constant in dollars, $71.0 million versus
$70.9 million, respectively. The percent change is caused primarily by higher
costs in 1994 due to the effect of higher LIFO inventory quantities.

    Selling, general and administrative expenses increased nominally by 1.7% to
$16.7 million in 1994, versus $16.4 million in 1993. This increase was primarily
from increased marketing costs.

    Other income-net increased from $1.6 million in 1993 to $2.7 million in 1994
as a result of the Company having higher cash balances available for investment
as well as interest rates in 1994 being significantly higher than in 1993.

    The effective tax rate declined from 40.7% in 1993 to 40.3% in 1994 due to
lower state taxes.

    As a result of the foregoing factors, consolidated net income for 1994
increased only marginally from $32.8 million in 1993 to $34.0 million, or by
$1.3 million and 3.8%.

FINANCIAL CONDITION

    At December 31, 1995, the Company had cash, cash equivalents, and short-term
investments of $47.1 million, working capital of $91.9 million, and a current
ratio of 4.6 to 1.

    Cash provided by operating activities was $16.9 million, $35.4 million, and
$49.5 million for the years ended Dec-ember 31, 1995, 1994, and 1993,
respectively.

    The 1995 decrease from 1994 is the result of a decline in net income of $7.9
million as well as an increase in inventory of $15.2 million in 1995. This is in
contrast with an increase of $1.3 million in net income in 1994 offset by an
increase of $5.8 million in inventories in 1994. Future inventory levels will be
determined by a number of conditions, including market demand for the Company's
products, production capabilities, and the Company's ability to obtain raw
materials at favorable prices.

    The Company follows an industry-wide practice of offering a "dating plan" to
its firearm customers on selected products, which allows the purchasing
distributor to buy the products commencing in December, the start of the
Company's dating plan year, and pay for them on extended terms. Discounts are
offered for early payment. The dating plan provides a revolving payment plan
under which payments for all shipments made during the period December through
March have to be made by April 30. Shipments made in subsequent months are
required to be paid for within 90 days. Dating plan receivable balances were
$7.9 million at December 31, 1995, as compared to $6.1 million at December 31,
1994. The Company has reserved the right to discontinue the dating plan at any
time. Throughout 1995, 1994, and 1993, the Company has been able to finance this
dating plan from internally generated funds provided by operating activities and
has not found it necessary to discontinue the dating plan at any time during the
period due to insufficient cash flow.

    The Company's production of "Great Big Bertha" titanium golf club heads
requires a certain titanium metal alloy. Presently the Company buys all of its
titanium metal alloys under a short-term (approximately one year) purchasing
arrangement from one supplier. Although there are a limited number of companies
that produce titanium metal alloys, management believes that other suppliers
could provide the Company with the required titanium metal alloys. However, the
purchase price of the metals to the Company may be significantly higher which
could have a negative financial impact on the Company's operations. The Company
believes that it has adequate quantities of titanium metal alloys in inventory
to provide enough time to locate another supplier without interruption of
manufacturing operations.

    Capital expenditures and acquisitions for the past three years averaged
$11.8 million per year. These have all been financed through funds provided from
operations. The Company has budgeted for 1996, $10.4 million in capital
expenditures and an additional $5.1 million as its share of capital to complete
construction and outfit with machinery the Antelope Hills foundry. The Company
intends to continue to finance all of these activities through funds provided
from operations. This reduction from 1995 capital expenditures of $15.7 million
is the result of the Company having completed both a 65,000 square foot addition
to the Newport Firearm division and a 17,000 square foot addition to the Ruger
Investment Casting division during 1995.

    In 1995, dividends paid totaled $18.8 million. This amount reflects regular
quarterly dividends of $.35 per share paid on March 15, 1995, June 15, 1995,
September 




7 Sturm, Ruger & Company, Inc. and Subsidiaries              [STURM, RUGER LOGO]
<PAGE>   10
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS (continued)


15, 1995, and December 15, 1995. On January 11, 1996, the Company increased its
regular quarterly dividend from $.35 per share to $.40 per share commencing with
the March 15, 1996 payment. Future dividends depend on many factors, including
internal estimates of future performance and the Company's need for funds.

    Historically, the Company has not required external financing. Based on its
cash flow and unencumbered assets, the Company believes it has the ability to
raise substantial amounts of short-term or long-term debt. The Company does not
anticipate any need for external financing through 1996.

    The purchase of firearms is subject to federal, state, and local
governmental regulations. The basic federal laws are the National Firearms Act
and the Federal Firearms Act. These laws generally prohibit the private
ownership of fully automatic weapons and place certain restrictions on the
interstate sale of firearms unless certain licenses are obtained. The Company
does not manufacture fully automatic weapons, other than for the law enforcement
market, and holds all necessary licenses under these federal laws. From time to
time, congressional committees review proposed bills relating to the regulation
of firearms. These proposed bills generally seek either to restrict or ban the
sale, and in some cases the ownership, of various types of firearms, or to
impose a mandatory waiting period prior to their purchase. Several states
currently have laws in effect similar to the aforementioned legislation.

    The "Brady Law" mandating a nationwide 5-day waiting period prior to the
purchase of a handgun, was signed into law in November 1993, and became
effective February 28, 1994. The Company believes that, because its customers
are sportsmen, hunters, gun collectors, and law enforcement agencies, and since
approximately 26 states already had enacted some form of a waiting period prior
to purchase, the "Brady Law" has not had a significant effect on the Company's
sales of firearms. The "Crime Bill" took effect on September 13, 1994, but none
of the Company's products were banned as so-called "assault weapons". To the
contrary, all the Company's currently manufactured long guns have been exempted
by name as "legitimate sporting firearms". A separate provision of the "Crime
Bill" prohibited production or sale of detachable magazines of over 10-round
capacity manufactured after September 13, 1994, other than to law enforcement
agencies. Only two such magazines (9mm and .40 caliber) were commercially sold
by the Company, and production of substitute 10-round magazines in these
calibers (approved by the BATF) began immediately. The Company remains strongly
opposed to laws which would unduly restrict the rights of law-abiding citizens
to acquire firearms for legitimate purposes. The Company believes that the
private ownership of firearms is guaranteed by the Second Amendment to the
United States Constitution and that the widespread private ownership of firearms
in the United States will continue. However, there can be no assurances that the
regulation of firearms will not become more restrictive in the future or that
any such restriction would not have a material adverse effect on the business of
the Company.

    The Company has expended significant amounts of financial resources and
management time in connection with product liability litigation. While it is
difficult to forecast the outcome of litigation or the timing of costs,
management believes, after consultation with its special and corporate counsel,
that this litigation will not have a material adverse effect on the financial
condition of the Company. The Company is not aware of any adverse trends in its
litigation as a whole.

    In the normal course of its manufacturing operations, the Company is subject
to occasional governmental proceedings and orders pertaining to waste disposal,
air emissions, and water discharges into the environment. The Company believes
that it is generally in compliance with applicable environmental regulations and
the outcome of such proceedings and orders will not have a material effect on
its business.

    The Company expects to realize its deferred tax assets through tax
deductions against future taxable income or carryback against taxes previously
paid.

    Inflation's effect on the Company's operations is most immediately felt in
the cost of products sold because the Company values inventory on the LIFO
basis. Generally, under this method, the cost of products sold reported in the
financial statements approximates current costs, and thus reduces distortion in
reported income which would result from the slower recognition of increased
costs when other methods are used. However, in 1993 a LIFO inventory liquidation
reduced the costs of products sold below current costs. The use of historical
cost depreciation has a beneficial effect on cost of products sold. The Company
has been affected by inflation in line with the general economy. In 1995, the
rate of inflationary cost increases was slightly lower than in 1994, and in 1994
was slightly higher than in 1993.

RECENT DEVELOPMENTS

As of January 31, 1996, unfilled firearms orders were less than unfilled orders
as of January 31, 1995. The majority of the decrease is the result of the
significant reduction in orders for the Company's pistols, both rimfire and
centerfire, which are manufactured in Prescott, Arizona. The impact of the
Company's recently introduced firearm models on unfilled orders is not readily
determinable at this time. It is anticipated that demand for these new models
will be strong.


8 Sturm, Ruger & Company, Inc. and Subsidiaries              [STURM, RUGER LOGO]
<PAGE>   11
NEW RUGER PRODUCTS FOR 1996
THE RUGER MODEL 96 LEVER ACTION RIFLE
[GRAPHIC OF RIFLE]

Ruger's first lever action rifle will be offered in three calibers -- .22 Long
Rifle, .22 Magnum Rimfire, and .44 Magnum. It features the classic appeal of the
lever action with an all-new Ruger mechanism using Ruger's patented rotary
magazine for unparalleled reliability.


THE RUGER MODEL 10/22T TARGET RIFLE
[GRAPHIC OF RIFLE]

Advanced Ruger manufacturing technology has created a superbly accurate .22
caliber target rifle for today's popular "action shooting" events. It combines
the speed and reliability of Ruger's famous 10/22 rifle with the accuracy of a
heavyweight hammer-forged target barrel, and features a warp-proof laminated
stock, to create a sure winner.


THE RUGER MODEL MK-4B PISTOL
[GRAPHIC OF PISTOL]

The newest version of the original Ruger .22 caliber pistol features a shorter,
heavyweight barrel with target sights and attractive laminated thumb-rest 
grips. It is a natural for the trail, target range, or tackle box.


THE RUGER P95 PISTOL
[GRAPHIC OF PISTOL]

A new (patent pending) mechanism allows the use of an Isoplast polymer grip
frame in a compact, lightweight, high-powered pistol without sacrificing the
durability, reliability, and price advantages that have made the Ruger P-Series 
pistols so popular during the last ten years.



9 Sturm, Ruger & Company, Inc. and Subsidiaries              [STURM, RUGER LOGO]
<PAGE>   12
RUGER TITANIUM

Titanium is a metal element that was first isolated almost 200 years ago, but
only in the past 40 years has it been used in industrial applications. Titanium
ores are abundantly found throughout the world. However, the metal is relatively
expensive due to the necessity of using specialized chemical and metallurgical
technologies to extract the metal from its ore. Casting the metal requires
utilizing advanced equipment and foundry practices. With high strength, low
density, and excellent corrosion resistance, titanium alloys have been widely
used in aircraft engine and airframe applications. Other more recent uses
include medical prosthetic devices, marine hardware, chemical process equipment,
and recreational products.

    Titanium alloys, developed for aerospace applications, have quickly become
the material of choice for high performance, top-of-the-line golf metal woods.
The combination of high strength and low density permits club head size to be
increased without changing overall swing weight. Improved perimeter-weighted
design flexibility is possible to create a much larger "sweet spot" on the club
head face, because titanium is 40% less dense than stainless-steel. The low
elastic modulus of titanium creates a hitting surface with more rebound than
stainless-steel, translating into longer drives. Golf club heads made of Ruger
Titanium" alloy are used by Callaway Golf Company, Inc. for its "Great Big
Bertha" metal woods, the best selling and highest performance design of the more
than two dozen manufacturers now marketing titanium clubs.

    Sturm, Ruger & Company, Inc. manufactures titanium alloy golf club heads at
its Ruger Invest-ment Casting division in Prescott, Arizona. A new $14 million,
118,000 sq. ft. manufacturing plant is being constructed immediately adjacent to
the present facility to double total titanium golf club head manufacturing
capacity. This new facility, Antelope Hills, LLC, is a 50/50 joint venture of
the Company and Callaway. Production is scheduled to begin in the third quarter
of 1996. The combined manufacturing complex will comprise one of the largest
titanium foundry operations in the United States.

[PHOTO]
Pictured above (as the background) is the inside of a titanium furnace during a
heat as seen from the control monitor.

10 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   13
[PHOTO]

Pictured above (as the background) is the inside of a titanium furnace during a
heat as seen from the control monitor.

11 Sturm, Ruger & Company, Inc. and Subsidiaries           [STURM, RUGER LOGO]
<PAGE>   14
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except per-share data)

<TABLE>
<CAPTION>
December 31,                                                        1995             1994
<S>                                                            <C>              <C>
ASSETS
CURRENT ASSETS
Cash and cash equivalents                                      $   3,633        $   7,719
Short-term investments                                            43,477           58,650
Trade receivables, less allowances for doubtful accounts
         ($981 and $900) and discounts ($871 and $650)            19,864           17,889
Inventories:
         Finished products                                         6,039            1,672
         Materials and products in process                        36,253           25,432
- -----------------------------------------------------------------------------------------
                                                                  42,292           27,104
Deferred income taxes                                              7,231            6,077
Prepaid expenses and other assets                                  1,044            1,123
- -----------------------------------------------------------------------------------------
TOTAL CURRENT ASSETS                                             117,541          118,562



PROPERTY, PLANT, AND EQUIPMENT
         Land and improvements                                     3,423            3,304
         Buildings and improvements                               20,087           16,846
         Machinery and equipment                                  67,913           56,865
         Dies and tools                                           19,449           18,143
- -----------------------------------------------------------------------------------------
                                                                 110,872           95,158
         Allowances for depreciation                             (66,742)         (59,866)
- -----------------------------------------------------------------------------------------
                                                                  44,130           35,292
DEFERRED INCOME TAXES                                              4,338            4,532
INVESTMENT IN JOINT VENTURE (NOTE 3)                               1,645             --
OTHER ASSETS                                                      10,898           11,106
- -----------------------------------------------------------------------------------------
TOTAL ASSETS                                                   $ 178,552        $ 169,492
=========================================================================================
</TABLE>

See accompanying notes.


12 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   15
<TABLE>
<CAPTION>
December 31,                                                                  1995           1994
<S>                                                                       <C>            <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
Trade accounts payable                                                    $  3,346       $  4,825
Accrued expenses                                                               647          1,254
Product safety modifications                                                 1,439          1,548
Product liability                                                            3,000          3,000
Employee compensation                                                        7,888          7,024
Workers' compensation                                                        6,262          6,318
Income taxes                                                                 3,017            741
- -------------------------------------------------------------------------------------------------
TOTAL CURRENT LIABILITIES                                                   25,599         24,710


PRODUCT LIABILITY ACCRUAL                                                   19,218         18,487


CONTINGENT LIABILITIES (NOTE 6)                                               --             --

STOCKHOLDERS' EQUITY
Common Stock, non-voting, par value $1:
         Authorized shares -- 50,000; none issued
Common Stock, par value $1:
         Authorized shares -- 20,000,000
         Issued and outstanding shares -- 13,455,400 and 13,452,400         13,455         13,452
Additional paid-in capital                                                   2,380          2,283
Retained earnings                                                          117,900        110,560
- -------------------------------------------------------------------------------------------------
TOTAL STOCKHOLDERS' EQUITY                                                 133,735        126,295
- -------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY                                $178,552       $169,492
=================================================================================================
</TABLE>


13 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   16
CONSOLIDATED STATEMENTS OF INCOME
(In thousands, except per-share data)

<TABLE>
<CAPTION>
Year ended December 31, ............................            1995             1994            1993
<S>                                                        <C>              <C>             <C>
Net sales ..........................................       $ 192,469        $ 196,437       $ 194,199
Cost of products sold ..............................         134,930          125,439         123,336
- -----------------------------------------------------------------------------------------------------
Gross profit .......................................          57,539           70,998          70,863
Expenses:
         Selling ...................................          12,345           12,399          12,109
         General and administrative ................           4,612            4,304           4,322
- -----------------------------------------------------------------------------------------------------
                                                              16,957           16,703          16,431
- -----------------------------------------------------------------------------------------------------
                                                              40,582           54,295          54,432

Other income-net, principally interest .............           3,264            2,697           1,565
- -----------------------------------------------------------------------------------------------------
INCOME BEFORE INCOME TAXES AND CUMULATIVE
         EFFECT OF ACCOUNTING CHANGE ...............          43,846           56,992          55,997

Income taxes .......................................          17,670           22,943          22,768
- -----------------------------------------------------------------------------------------------------
Income before cumulative effect of accounting change          26,176           34,049          33,229
Cumulative effect of accounting change .............            --               --              (440)
- -----------------------------------------------------------------------------------------------------
NET INCOME .........................................       $  26,176        $  34,049       $  32,789
INCOME PER SHARE:
Income before cumulative effect of accounting change       $    1.95        $    2.53       $    2.47
Cumulative effect of accounting change .............            --               --              (.03)
- -----------------------------------------------------------------------------------------------------
NET INCOME .........................................       $    1.95        $    2.53       $    2.44
CASH DIVIDENDS PER SHARE ...........................       $    1.40        $    1.20       $    1.05
- -----------------------------------------------------------------------------------------------------
</TABLE>

See accompanying notes.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(Dollars in thousands)

<TABLE>
<CAPTION>
                                                                           Additional
                                                              Common          Paid-In        Retained                  
                                                               Stock          Capital        Earnings
<S>                                                        <C>              <C>             <C>
- -----------------------------------------------------------------------------------------------------
Balance at December 31, 1992 .......................       $  13,452        $   2,283       $  73,990
         Net income ................................                                           32,789
         Cash dividends ............................                                          (14,125)
- -----------------------------------------------------------------------------------------------------
Balance at December 31, 1993 .......................          13,452            2,283          92,654
         Net income ................................                                           34,049
         Cash dividends ............................                                          (16,143)
- -----------------------------------------------------------------------------------------------------
Balance at December 31, 1994 .......................          13,452            2,283         110,560
         Net income ................................                                           26,176
         Issuance of 3,000 shares of Common Stock ..               3               97            --
         Cash dividends ............................                                          (18,836)
- -----------------------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1995 .......................       $  13,455        $   2,380       $ 117,900
=====================================================================================================
</TABLE>

See accompanying notes.


14 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   17
CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)

<TABLE>
<CAPTION>
Year ended December 31,                                                     1995             1994             1993
<S>                                                                    <C>              <C>              <C>
OPERATING ACTIVITIES
  Net income ...................................................       $  26,176        $  34,049        $  32,789
  Adjustments to reconcile net income to cash
    provided by operating activities:
      Depreciation .............................................           6,876            5,281            4,352
      Issuance of restricted stock .............................             100             --               --
      Net provision for product safety modifications ...........            (109)            (157)             (92)
      Provision for product liability claims, net of payments of
        $3,269, $2,564, and $2,958 .............................             731            1,436            1,042
      Deferred income taxes ....................................            (960)          (1,036)            (732)
      Decrease (increase) in trade receivables .................          (1,975)           1,374           (1,935)
      Decrease (increase) in inventories .......................         (15,188)          (5,757)           8,145
      Increase (decrease) in trade accounts payable ............          (1,479)           1,900              442
      Net decrease in prepaid expenses,
        other assets, and other liabilities ....................             488            1,688            2,298
      Net increase (decrease) in current
        income taxes payable ...................................           2,276           (3,414)           3,240
- ------------------------------------------------------------------------------------------------------------------
      Cash provided by operating activities ....................          16,936           35,364           49,549

INVESTING ACTIVITIES
  Property, plant, and equipment additions .....................         (15,714)         (12,434)          (7,291)
  Purchases of short-term investments ..........................        (158,953)        (168,621)        (199,475)
  Proceeds from sales or maturities of
    short-term investments .....................................         174,126          161,883          176,724
  Investment in joint venture ..................................          (1,645)            --               --
- ------------------------------------------------------------------------------------------------------------------
      Cash used by investing activities ........................          (2,186)         (19,172)         (30,042)


FINANCING ACTIVITIES
  Dividends paid ...............................................         (18,836)         (16,143)         (14,125)
- ------------------------------------------------------------------------------------------------------------------
      Cash used by financing activities ........................         (18,836)         (16,143)         (14,125)
- ------------------------------------------------------------------------------------------------------------------

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS ...............          (4,086)              49            5,382
Cash and cash equivalents at beginning of year .................           7,719            7,670            2,288
- ------------------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF YEAR .......................       $   3,633        $   7,719        $   7,670
==================================================================================================================
</TABLE>


See accompanying notes.


15 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   18
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. SIGNIFICANT ACCOUNTING POLICIES

ORGANIZATION

Sturm, Ruger & Company, Inc. ("Company") is principally engaged in the design,
manufacture, and sale of firearms and investment castings. The Company's design
and manufacturing operations are located in the United States. Substantially all
sales are domestic. The Company's firearms are sold through a select number of
distributors to the sporting and law enforcement markets. Investment castings
are sold either directly to or through manufacturer representatives to companies
in a wide variety of industries.

USE OF ESTIMATES

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial statements and accompanying notes.
Actual results could differ from those estimates.

PRINCIPLES OF CONSOLIDATION

The consolidated financial statements include the accounts of the Company and
its wholly owned subsidiaries. A joint venture, of which the Company owns 50%,
is accounted for using the equity method (See Note 3). All significant
intercompany accounts and transactions have been eliminated.

CASH EQUIVALENTS

The Company considers interest-bearing deposits with financial institutions with
remaining maturities of three months or less at the time of acquisition to be
cash equivalents.

SHORT-TERM INVESTMENTS

Short-term investments are recorded at cost plus accrued interest, which
approximates market, and are principally United States Treasury Bills, all
maturing within one year. The income from short-term investments is included in
other income--net. The Company intends to hold these investments until maturity.

INVENTORIES

Inventories are stated at the lower of cost, principally determined by the
last-in, first-out (LIFO) method, or market. If inventories had been valued
using the first-in, first-out method, inventory values would have been higher by
approximately $33.1 million and $32.3 million at December 31, 1995 and 1994,
respectively. During 1993, inventory quantities were reduced. This reduction
resulted in a liquidation of LIFO inventory quantities carried at lower costs
prevailing in prior years as compared with the current cost of purchases, the
effect of which increased net income by approximately $779,000 or $.06 per
share.

PROPERTY, PLANT, AND EQUIPMENT

Property, plant, and equipment are stated on the basis of cost. Depreciation is
computed by the straight-line and declining balance methods.

INCOME TAXES

The Company adopted Statement of Financial Accounting Standards (SFAS) No. 109,
"Accounting for Income Taxes," as of January 1, 1993. SFAS No. 109 changed the
method of accounting for income taxes from the deferred to the liability method.
Under the liability method, deferred income taxes are recognized for the tax
consequences of "temporary differences" by applying enacted statutory rates
applicable to future years to differences between the financial statement
carrying amounts and the tax basis of existing assets and liabilities. The
cumulative effect at January 1, 1993, of this change in accounting for income
taxes reduced net income by $440,000 ($.03 per share) and resulted in a
corresponding reduction in deferred income tax assets. Prior year consolidated
financial statements were not restated to apply the provisions of SFAS No. 109.

PRODUCT LIABILITY

The Company provides for product liability claims. The provision for product
liability claims is charged to cost of products sold.

ADVERTISING COSTS

The Company expenses advertising costs as incurred. Advertising expenses for the
years ended December 31, 1995, 1994, and 1993 were $2.1 million, $2.1 million,
and $2.4 million, respectively.


16 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   19
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)

NET INCOME PER COMMON SHARE

Net income per common share is based upon the weighted-average number of common
shares outstanding during the year which was 13,453,468 in 1995 and 13,452,400
in 1994 and 1993. Common Stock equivalents represent shares awarded, but not
issued, pursuant to the Company's Stock Bonus Plan (See Note 5). Common Stock
equivalents in 1995, 1994, and 1993 were immaterial.

    The Company effected a two-for-one stock split, in the form of a 100% stock
dividend, distributed on May 14, 1993 to stockholders of record on May 7, 1993.
All share and per-share amounts have been adjusted to reflect this split.

OTHER

In 1995, the Financial Accounting Standards Board issued SFAS No.121 "Accounting
for the Impairment of Long-Lived Assets and for Long-Lived Assets to Be Disposed
Of". The Company plans to adopt this Statement in the first quarter of 1996 and
is currently studying its impact which is not expected to have a material effect
on the Company's financial position.

2. INCOME TAXES

Federal and state income taxes (benefit) consisted of the following (in
thousands):

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------------
Year ended December 31,            1995                            1994                            1993
- -------------------------------------------------------------------------------------------------------------------
                          Current        Deferred         Current         Deferred        Current         Deferred
- -------------------------------------------------------------------------------------------------------------------
<S>                       <C>             <C>             <C>             <C>             <C>             <C>      
Federal .......           $ 15,292        $   (775)       $ 19,485        $   (841)       $ 18,783        $   (914)
State .........              3,338            (185)          4,494            (195)          5,157            (258)
- -------------------------------------------------------------------------------------------------------------------
                          $ 18,630        $   (960)       $ 23,979        $ (1,036)       $ 23,940        $ (1,172)
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

Significant components of the Company's deferred tax assets and liabilities are
as follows (in thousands):


<TABLE>
<CAPTION>
December 31,                                                     1995          1994
- -----------------------------------------------------------------------------------
<S>                                                           <C>           <C>
Deferred tax assets:
         Product liability ............................       $ 8,887       $ 8,460
         Employee compensation ........................         2,047         1,884
         Product safety modifications .................           575           619
         Allowances for doubtful accounts and discounts           741           620
         Inventory ....................................         1,113           985
         Other ........................................         2,186         1,520
- -----------------------------------------------------------------------------------
Total deferred tax assets .............................        15,549        14,088
- -----------------------------------------------------------------------------------
Deferred tax liabilities:
         Prepaid insurance ............................           372           499
         Depreciation .................................         2,065         1,319
         Pension plans ................................         1,543         1,661
- -----------------------------------------------------------------------------------
Total deferred tax liabilities ........................         3,980         3,479
- -----------------------------------------------------------------------------------
Net deferred tax assets ...............................       $11,569       $10,609
===================================================================================
</TABLE>


17 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   20
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)

The effective income tax rate varied from the statutory Federal income tax rate
as follows:


<TABLE>
<CAPTION>
Year ended December 31,                                  1995          1994          1993
- -----------------------------------------------------------------------------------------
<S>                                                      <C>           <C>           <C>
Statutory Federal income tax rate ............           35.0%         35.0%         35.0%
State income taxes, net of Federal tax benefit            4.7           5.0           6.0
Other items ..................................             .6            .3           (.3)
- -----------------------------------------------------------------------------------------
Effective income tax rate ....................           40.3%         40.3%         40.7%
=========================================================================================
</TABLE>


    The Company made income tax payments of approximately $16.4 million, $27.4
million, and $20.7 million during 1995, 1994, and 1993, respectively.

3. JOINT VENTURE

The Company entered into a joint venture agreement with Callaway Golf Company,
Inc. ("Callaway") to plan, develop, build, and operate a foundry for the
production of golf club heads investment cast in titanium. The joint venture
named Antelope Hills, LLC, is owned 50% by the Company and 50% by Callaway. The
Company has been designated as the manager of the facility and is responsible
for all daily activity and recordkeeping. Construction of the Antelope Hills
foundry is currently underway and is expected to be completed in the third
quarter of 1996.

4. PENSION PLANS

The Company and its subsidiaries sponsor two defined benefit pension plans which
cover substantially all hourly (Hourly Plan) and salaried (Salaried Plan)
employees. Benefits under the Salaried Plan are based on an employee's number of
years of service, basic compensation during the last five years of employment,
and Social Security "Covered Compensation". Benefits under the Hourly Plan are
based on the number of years of an employee's service. The Company's funding
policy is to contribute annually to fund each plan's normal cost and provide for
amortization of any unfunded prior service cost over a period of approximately
twenty years.

    The Company also sponsors a defined contribution pension plan (Profit
Sharing Plan) which covers substantially all of its salaried employees and a
non-qualified defined contribution pension plan (Supplemental Executive Profit
Sharing Plan) which covers certain of its salaried employees. Contributions to
these plans are determined annually by the Company's Board of Directors and, in
the case of the Profit Sharing Plan, contributions cannot exceed the maximum
amount deductible for Federal income tax purposes.

    A summary of the components of net periodic pension cost for the defined
benefit pension plans and amounts charged to pension expense for the defined
contribution plans were as follows (in thousands):


<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------
Year ended December 31,                                       1995           1994           1993
- ------------------------------------------------------------------------------------------------
<S>                                                        <C>            <C>            <C>
Defined benefit plans:
  Service cost--benefits earned during the period ..       $   817        $   832        $   615
  Interest cost on projected benefit obligation ....         1,472          1,278          1,205
  Actual return on plan assets .....................        (3,249)           550         (2,446)
  Net amortization and deferral ....................         1,687         (2,478)           816
- ------------------------------------------------------------------------------------------------
  Net periodic pension cost of defined benefit plans           727            182            190
Profit Sharing Plan ................................           706            684            687
Supplemental Executive Profit
Sharing Plan .......................................           285            211            165
- ------------------------------------------------------------------------------------------------
Net periodic pension cost ..........................       $ 1,718        $ 1,077        $ 1,042
- ------------------------------------------------------------------------------------------------
</TABLE>


18 Sturm, Ruger & Company, Inc. and Subsidiaries           [STURM, RUGER LOGO]
<PAGE>   21
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)


The following table sets forth the funded status and amounts recognized in the
consolidated balance sheets for the Company's defined benefit pension plans (in
thousands):


<TABLE>
<CAPTION>
December 31,                                                                  1995           1994
- ---------------------------------------------------------------------------------------------------
<S>                                                                        <C>             <C>      
Actuarial present value of accumulated benefit obligation,
  including vested benefits of $21,200 in 1995 and
  $15,161 in 1994 ..................................................       $(21,918)       $(15,722)
- ---------------------------------------------------------------------------------------------------
Actuarial present value of projected benefit obligation for
  services rendered to date ........................................       $(23,611)       $(16,727)
Plans' assets (unallocated insurance contracts) at contract value...         21,784          18,552
- ---------------------------------------------------------------------------------------------------
Plans' assets in excess of projected benefit obligation ............         (1,827)          1,825
Prior service cost not yet recognized in net periodic pension cost..          1,536           1,679
Unrecognized net gain from past experience, different from
  that assumed, and effects of changes in assumptions ..............          3,640             (35)
Unrecognized net asset from date of adoption of
  SFAS No. 87 (January 1, 1987) ....................................           (818)           (938)
- ---------------------------------------------------------------------------------------------------
Prepaid pension cost ...............................................       $  2,531        $  2,531
- ---------------------------------------------------------------------------------------------------
</TABLE>


<TABLE>
<CAPTION>
                                                               Hourly Plan                Salaried Plan
- ------------------------------------------------------------------------------------------------------------
                                                               December 31,                December 31,
                                                          1995     1994     1993      1995     1994     1993
- ------------------------------------------------------------------------------------------------------------
<S>                                                       <C>      <C>      <C>       <C>      <C>      <C>
Summary of significant actuarial assumptions used:
  Discount rate                                             7%       8%       7%       7%       8%       7%
  Rate of increase in compensation levels                  N/A      N/A      N/A       5%       5%       5%
  Expected long-term rate of return on assets               9%       9%       9%       9%       9%       9%
</TABLE>

     In 1995, the Company changed certain actuarial assumptions used in the 
pension accounting calculation for its defined benefit pension plans. The
discount rate was reduced to 7% per annum and a more current mortality table was
adopted. These changes increased the projected benefit obligation by
approximately $5 million at December 31, 1995.

5. STOCK BONUS PLAN

The Company's Stock Bonus Plan, as amended, covers its key employees excluding
members of the Ruger family. Pursuant to the Plan, awards are made of Common
Stock and a cash bonus approximating the estimated income tax on the awards. At
December 31, 1995, 251,000 shares of Common Stock are reserved for future
awards.

6. CONTINGENT LIABILITIES

The Company is a defendant in approximately 22 lawsuits involving product
liability claims and is aware of other product liability claims which allege
defective product design. These lawsuits and claims are based principally on the
theory of "strict liability" but also may be based on negligence, breach of
warranty, and other legal theories. In many of the lawsuits, punitive damages,
as well as compensatory damages, are demanded. Aggregate claimed amounts
presently exceed product liability accruals and, if applicable, insurance
coverage. Management believes that, in every case, the allegations of defective
product design are unfounded, and that the accident and any results therefrom
were due to negligence or misuse of the firearm by the claimant or a third party
and that there should be no recovery against the Company.

     The Company's management monitors the status of known claims and the 
product liability accrual, which includes amounts for asserted and unasserted
claims. The number of lawsuits and claims that were tried, dismissed, settled or
otherwise resolved, and average settlement payments (excluding legal fees) were
as follows: 1995--18 and $46,000, 1994--24 and $55,000. While it is difficult to
forecast the outcome of these claims, in the opinion of management, after
consultation with special and corporate counsel, the outcome of these claims
will not have a material adverse effect on the results of operations or
financial condition of the Company.


19 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   22
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)


7. INDUSTRY SEGMENT DATA AND CONCENTRATIONS OF CREDIT RISK

The Company's business segments are engaged in manufacturing firearms and
investment castings. Corporate assets consisting principally of cash and cash
equivalents, short-term investments, and deferred taxes have been segregated
along with related income; however, general corporate expenses are allocated to
the segments in relation to the size of their operations.

     The Company's manufacturing operations are located in the United States of
America and export sales are not significant. Intersegment sales are accounted
for at cost.

     The firearm segment's principal markets are sporting and law enforcement.
Distribution is mainly through a select number of distributors primarily located
throughout the United States. Sales of firearms to two distributors accounted
for approximately 12% and 9% of 1995, 15% and 8% of 1994, and 16% and 9% of 1993
consolidated net sales, respectively.

     The casting segment's principal markets are sporting goods, commercial, and
military. Sales are made directly to customers and through manufacturers'
representatives. In 1995, sales of castings to one customer accounted for
approximately 12% of consolidated net sales.

<TABLE>
<CAPTION>
Year ended December 31, (in thousands)           1995         1994         1993
- ---------------------------------------------------------------------------------
<S>                                           <C>          <C>          <C>      
Net Sales
  Firearm .................................   $ 155,622    $ 180,079    $ 176,203
  Casting                                  
    Unaffiliated ..........................      36,847       16,358       17,996
    Intersegment ..........................      30,956       33,468       23,809
- ---------------------------------------------------------------------------------
                                                 67,803       49,826       41,805
  Eliminations ............................     (30,956)     (33,468)     (23,809)
- ---------------------------------------------------------------------------------
                                              $ 192,469    $ 196,437    $ 194,199
=================================================================================
Income Before Income Taxes                 
  Firearm .................................   $  34,778    $  51,275    $  50,730
  Casting .................................       6,051        3,204        3,859
  Corporate (principally interest income)..       3,017        2,513        1,408
- ---------------------------------------------------------------------------------
                                              $  43,846    $  56,992    $  55,997
=================================================================================
Identifiable Assets
  Firearm .................................   $  80,006    $  68,734    $  62,653
  Casting .................................      34,730       18,655       13,175
  Corporate ...............................      63,816       82,103       74,257
- ---------------------------------------------------------------------------------
                                              $ 178,552    $ 169,492    $ 150,085
=================================================================================
Depreciation                               
  Firearm .................................   $   4,523    $   3,782    $   3,259
  Casting .................................       2,353        1,499        1,093
- ---------------------------------------------------------------------------------
                                              $   6,876    $   5,281    $   4,352
=================================================================================
Capital Expenditures                       
  Firearm .................................   $   7,245    $   8,009    $   5,211
  Casting .................................       8,469        4,425        2,080
- ---------------------------------------------------------------------------------
                                              $  15,714    $  12,434    $   7,291
=================================================================================
</TABLE>


20 Sturm, Ruger & Company, Inc. and Subsidiaries            [STURM, RUGER LOGO]
<PAGE>   23
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(continued)

                                                               
     The Company performs periodic credit evaluations of its distributors' and 
other customers' financial condition and generally does not require collateral.
The Company has a concentration of trade receivables from five firearm
distributors aggregating $8.1 million (ranging from $.8 million to $2.5 million)
and $7.8 million (ranging from $1.0 million to $3.2 million) as of December 31,
1995 and 1994, respectively. These distributors sell to numerous retailers and
dealers in different regions of the country. The Company has a trade receivable
with one casting segment customer of $5.1 million as of December 31, 1995.

8. QUARTERLY RESULTS OF OPERATIONS (UNAUDITED)

The following is a tabulation of the unaudited quarterly results of operations
for the two years ended December 31, 1995 (in thousands, except per-share data):

<TABLE>
<CAPTION>
                                                THREE MONTHS ENDED
- --------------------------------------------------------------------------------
                                3/31/95      6/30/95       9/30/95      12/31/95
- --------------------------------------------------------------------------------
<S>                             <C>          <C>           <C>           <C>    
     NET SALES ...............  $50,303      $45,196       $42,086       $54,884
     GROSS PROFIT ............   17,627       14,106         7,500        18,306
     NET INCOME ..............    8,559        6,480         2,101         9,036
     NET INCOME PER SHARE ....      .64          .48           .15           .67
</TABLE>

<TABLE>
<CAPTION>
                                                 Three Months Ended
- --------------------------------------------------------------------------------
                                3/31/94      6/30/94       9/30/94      12/31/94
- --------------------------------------------------------------------------------
<S>                             <C>          <C>           <C>          <C>    
     Net sales ...............  $51,053      $48,554       $44,942       $51,888
     Gross profit ............   19,987       18,023        14,894        18,094
     Net income ..............    9,854        8,533         6,892         8,770
     Net income per share ....      .73          .64           .51           .65
</TABLE>

     The sum of the quarters' net income per share may not equal the full year 
per-share amounts due to rounding differences resulting from changes in the
number of common shares outstanding.


     The Company made certain adjustments in the fourth quarters of 1995 and 
1994 resulting from changes in estimates that were material to the operating
results of each quarter. These adjustments related primarily to inventory and
increased net income in the fourth quarters of 1995 and 1994 by approximately
$1.5 million or $.11 per share and $1.1 million or $.08 per share, respectively.


21 Sturm, Ruger & Company, Inc. and Subsidiaries           [STURM, RUGER LOGO]
<PAGE>   24
REPORT OF INDEPENDENT AUDITORS


[ERNST & YOUNG LLP LOGO]  - 1111 Summer Street            - Phone: 203 326 8200
                            Stamford, Connecticut 06905     Fax:   203 358 9644



Stockholders and Board of Directors
Sturm, Ruger & Company, Inc.

     We have audited the accompanying consolidated balance sheets of Sturm, 
Ruger & Company, Inc. and Subsidiaries as of December 31, 1995 and 1994, and the
related consolidated statements of income, stockholders' equity, and cash flows
for each of the three years in the period ended December 31, 1995. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

     We conducted our audits in accordance with generally accepted auditing 
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly, 
in all material respects, the consolidated financial position of Sturm, Ruger &
Company, Inc. and Subsidiaries at December 31, 1995 and 1994, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended December 31, 1995, in conformity with generally
accepted accounting principles.

     As discussed in the notes to the financial statements, in 1993 the Company 
changed its method of accounting for income taxes.




                                            /s/ Ernst & Young LLP



February 23, 1996


22 Sturm, Ruger & Company, Inc. and Subsidiaries            [STURM, RUGER LOGO]
<PAGE>   25
STOCKHOLDER INFORMATION


COMMON STOCK DATA

The Company's Common Stock is traded on the New York Stock Exchange under the
symbol "RGR". At January 31, 1996 the Company had 1,681 stockholders of record.

     The following table sets forth, for the periods indicated, the high and low
sales prices for the Common Stock as reported on the New York Stock Exchange and
dividends paid on Common Stock.

<TABLE>
<CAPTION>
                                                                       DIVIDENDS
                                                 HIGH         LOW      PER SHARE
- --------------------------------------------------------------------------------
<S>                                             <C>          <C>          <C> 
1995:
  FIRST QUARTER .............................   $34.50       $28.00       $.35
  SECOND QUARTER ............................    32.63        27.00        .35
  THIRD QUARTER .............................    35.63        30.75        .35
  FOURTH QUARTER ............................    31.25        25.88        .35
1994:                                                 
  First Quarter .............................   $30.38       $23.88       $.30
  Second Quarter ............................    33.25        27.88        .30
  Third Quarter .............................    29.88        25.00        .30
  Fourth Quarter ............................    28.50        25.38        .30
</TABLE>
                                          
ITEMS OF INTEREST TO STOCKHOLDERS


ANNUAL MEETING

The Annual Meeting of Stockholders will be held on Thursday, April 25, 1996 at
Marriott's Camelback Inn, Scottsdale, Arizona, at 10:30 a.m.


PRINCIPAL BANKS

Fleet Bank, Southport, Connecticut
Lake Sunapee Savings Bank, Newport, New Hampshire
Bank One, Arizona, NA, Prescott, Arizona


INDEPENDENT AUDITORS

Ernst & Young LLP, Stamford, Connecticut


TRANSFER AGENT

Harris Trust & Savings Bank, Chicago, Illinois


FORM 10-K REPORT AVAILABLE

A copy of the Sturm, Ruger & Company, Inc. Annual Report on Form 10-K as filed
with the Securities and Exchange Commission for 1995 can be obtained free of
charge by writing to:

Corporate Secretary
Sturm, Ruger & Company, Inc.
Lacey Place
Southport, Connecticut 06490


23 Sturm, Ruger & Company, Inc. and Subsidiaries            [STURM, RUGER LOGO]

<PAGE>   26
DIRECTORS AND OFFICERS

                                    [PHOTO]
                                   [CAPTION]
             Sturm, Ruger Board of Directors, October 1995 Meeting.
                               Back Row (L to R)
                  Anderson, Cunniff, Hornor, Terhune, Kingsley
                               Front Row (L to R)
                       Service, Ruger, Jr., Ruger, Kelley


DIRECTORS


**William B. Ruger
  Chairman and
  Chief Executive Officer

  William B. Ruger, Jr.
  Vice Chairman and
  Senior Executive Officer

 *Nils Anderson, Jr.
**Retired President
  Debevoise-Anderson Co., Inc.

 *Richard T. Cunniff
**President, Ruane, Cunniff & Co., Inc.

 *Townsend Hornor
  Corporate Director


  Paul X. Kelley
  Vice Chairman
  Cassidy and Associates, Inc.

  John M. Kingsley, Jr.
  Executive Vice President

  James E. Service
  Consultant
  PGGR/Russell, Inc.

  Stanley B. Terhune
  Consultant

 *Audit Committee Member

**Compensation Committee Member


OFFICERS

  William B. Ruger
  Chairman and
  Chief Executive Officer

  William B. Ruger, Jr.
  Vice Chairman and
  Senior Executive Officer

  Gerald W. Bersett
  President and
  Chief Operating Officer

  John M. Kingsley, Jr.
  Executive Vice President

  Stephen L. Sanetti
  Vice President
  General Counsel

  Leslie M. Gasper
  Secretary



                  [Photo]           [Photo]         [Photo]
                  BERSETT           SANETTI         GASPER


24 Sturm, Ruger & Company, Inc. and Subsidiaries            [STURM, RUGER LOGO]
<PAGE>   27
PLANT LOCATIONS

[PHOTO]
Southport, Connecticut,
Corporate Headquarters


[PHOTO]
Newport, New Hampshire,
Firearms Division


[PHOTO]
Newport, New Hampshire,
Pine Tree Castings Division


[PHOTO]
Prescott, Arizona,
Firearms & Ruger
Investment Casting Divisions


[PHOTO]
Manchester, New Hampshire,
Uni-Cast Division


Sturm, Ruger & Company, Inc. manufactures sporting and law enforcement firearms
in Newport, NH and Prescott, AZ. Southport, CT is the site of the Company's
Corporate Headquarters. Newport is also the site of Pine Tree Castings, a major
producer of highquality ferrous (both chrome-moly and stainless-steel)
investment castings. In addition, the Company operates a state-of-the art
investment casting foundry in Prescott, Ruger Investment Castings, which
produces titanium, ferrous, and aluminum commercial investment castings as well
as components for the Company's firearms production. This facility also is the
site of a contiuing research effort endeavoring to produce technologically
superior small arms and other component parts.  The Company also operates an
aluminum foundry, Uni-Cast, in Manchester, NY, which produces a wide variety of
complex parts.


25 Sturm, Ruger & Company, Inc. and Subsidiaries             [STURM, RUGER LOGO]
<PAGE>   28
                     
                      [STURM, RUGER & COMPANY, INC. LOGO]
                   Lacey Place, Southport, Connecticut 06490

<PAGE>   1



                                                                    Exhibit 23.1





                        Consent of Independent Auditors


We consent to the incorporation by reference in this Annual Report (Form 10-K)
of Sturm, Ruger & Company, Inc. of our report dated February 23, 1996, included
in the 1995 Annual Report to Stockholders of Sturm, Ruger & Company, Inc.

Our audits also included the consolidated financial statement schedules of
Sturm, Ruger & Company, Inc. and Subsidiaries listed in Item 14(a). These
schedules are the responsibility of the Company's management. Our
responsibility is to express an opinion based on our audits. In our opinion,
the consolidated financial statement schedules referred to above, when
considered in relation to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.


                                                ERNST & YOUNG LLP


Stamford, Connecticut
February 23, 1996






                                      119

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                           3,633
<SECURITIES>                                    43,477
<RECEIVABLES>                                   21,716
<ALLOWANCES>                                     1,852
<INVENTORY>                                     42,292
<CURRENT-ASSETS>                               117,541
<PP&E>                                         110,872
<DEPRECIATION>                                  66,742
<TOTAL-ASSETS>                                 178,552
<CURRENT-LIABILITIES>                           25,599
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        13,455
<OTHER-SE>                                     120,280
<TOTAL-LIABILITY-AND-EQUITY>                   178,552
<SALES>                                        192,469
<TOTAL-REVENUES>                               192,469
<CGS>                                          134,930
<TOTAL-COSTS>                                   16,957
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   200
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 43,846
<INCOME-TAX>                                    17,670
<INCOME-CONTINUING>                             26,176
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    26,176
<EPS-PRIMARY>                                     1.95
<EPS-DILUTED>                                     1.95
        

</TABLE>


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