STURM RUGER & CO INC
SC 13D, 1999-04-12
ORDNANCE & ACCESSORIES, (NO VEHICLES/GUIDED MISSILES)
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                               -------------------

                               S C H E D U L E 13D
                                 (Rule 13d-101)

         INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT TO RULE
             13d-1(a) AND AMENDMENTS THERETO FILED PURSUANT TO RULE
                                 13d-2(a)(1)
                              (Amendment No.  )
                                      
                         Sturm, Ruger & Company, Inc.

       -----------------------------------------------------------------
                                (Name of Issuer)

                     COMMON STOCK, par value $1.00 per share

       -----------------------------------------------------------------
                         (Title of Class of Securities)

                                    864159108
                             ----------------------
                                 (CUSIP Number)


                              Ms. Leslie M. Gasper
                          Sturm, Ruger & Company, Inc.
                                 One Lacey Place
                          Southport, Connecticut 06490
                            Telephone (203) 259-7843
       -----------------------------------------------------------------
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 March 29, 1999
       -----------------------------------------------------------------
              (Date of Event which Requires Filing this Statement)

     If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is filing
this schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the
following box [ ].

     Note. Schedules filed in paper format shall include a signed original and
five copies of the schedule, including all exhibits. See Rule 13d-7(b) for other
parties to whom copies are to be sent.

                         (Continued on following pages)

                               (Page 1 of 9 Pages)


<PAGE>   2



- --------------

     (1) The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).








































                               (Page 2 of 9 Pages)


<PAGE>   3






CUSIP
No.   864159108                        13D                    PAGE 3 of 9 PAGES

================================================================================
 1    NAMES OF REPORTING PERSON
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
      William B. Ruger
- --------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                          (a)|x|
                                                                          (b)|_|
- --------------------------------------------------------------------------------
 3    SEC USE ONLY
- --------------------------------------------------------------------------------
 4    SOURCE OF FUNDS*
- --------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)                          |_|
- --------------------------------------------------------------------------------
 6    CITIZENSHIP OR PLACE OF ORGANIZATION
                                             United States
- --------------------------------------------------------------------------------
    NUMBER OF   7  SOLE VOTING POWER
    SHARES                                   542,896
  BENEFICIALLY  ----------------------------------------------------------------
   OWNED BY      8  SHARED VOTING POWER
     EACH                                  4,272,000
   REPORTING   -----------------------------------------------------------------
 PERSON WITH                9  SOLE DISPOSITIVE POWER
                                             None
                       ---------------------------------------------------------
                10  SHARED DISPOSITIVE POWER
                                           4,272,000
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
       REPORTING PERSON
                                             4,814,896
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN
           ROW (11) EXCLUDES CERTAIN SHARES*                              |_|
- --------------------------------------------------------------------------------
13      PERCENT OF CLASS REPRESENTED BY AMOUNT
                  IN ROW (11)                17.89%
- --------------------------------------------------------------------------------
14      TYPE OF REPORTING PERSON*
                                             IN
================================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!



<PAGE>   4



CUSIP
No.   864159108                        13D                    PAGE 4 of 9  PAGES

================================================================================
 1    NAMES OF REPORTING PERSON
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
                                             Ruger Management, Inc.
- --------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                          (a)|x|
                                                                          (b)|_|
- -------------------------------------------------------------------------------
 3    SEC USE ONLY
- -------------------------------------------------------------------------------
 4    SOURCE OF FUNDS*
- --------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)                          |_|
- --------------------------------------------------------------------------------
 6    CITIZENSHIP OR PLACE OF ORGANIZATION
                                             Delaware
- --------------------------------------------------------------------------------
    NUMBER OF   7  SOLE VOTING POWER
    SHARES                                   None
  BENEFICIALLY  ----------------------------------------------------------------
   OWNED BY      8  SHARED VOTING POWER
     EACH                                    4,272,000
   REPORTING   -----------------------------------------------------------------
 PERSON WITH                9  SOLE DISPOSITIVE POWER
                                             None
               -----------------------------------------------------------------
                10  SHARED DISPOSITIVE POWER
                                             4,272,000
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
       REPORTING PERSON
                                             4,272,000
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN
           ROW (11) EXCLUDES CERTAIN SHARES*                                 |_|
- --------------------------------------------------------------------------------
13      PERCENT OF CLASS REPRESENTED
                  BY AMOUNT IN ROW (11)      15.87%
- --------------------------------------------------------------------------------
14      TYPE OF REPORTING PERSON*
                                             CO
================================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>   5



CUSIP
No.   864159108                        13D                     PAGE 5 of 9 PAGES

================================================================================
 1    NAMES OF REPORTING PERSON
      I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES ONLY)
                                             Ruger Business Holdings, L.P.
- --------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                          (a)|x|
                                                                          (b)|_|
- --------------------------------------------------------------------------------

 3    SEC USE ONLY
- --------------------------------------------------------------------------------
 4    SOURCE OF FUNDS*
- --------------------------------------------------------------------------------
 5    CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS
         IS REQUIRED PURSUANT TO ITEMS 2(d) OR 2(e)                          |_|
- --------------------------------------------------------------------------------
 6    CITIZENSHIP OR PLACE OF ORGANIZATION
                                             Delaware
- --------------------------------------------------------------------------------
    NUMBER OF    7  SOLE VOTING POWER
    SHARES                                   None
  BENEFICIALLY  ----------------------------------------------------------------
   OWNED BY      8  SHARED VOTING POWER
     EACH                                    4,272,000
   REPORTING    ----------------------------------------------------------------
 PERSON WITH     9  SOLE DISPOSITIVE POWER
                                             None
                ----------------------------------------------------------------
                10  SHARED DISPOSITIVE POWER
                                             4,272,000
- --------------------------------------------------------------------------------
11    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH
       REPORTING PERSON
                                             4,272,000
- --------------------------------------------------------------------------------
12    CHECK BOX IF THE AGGREGATE AMOUNT IN
           ROW (11) EXCLUDES CERTAIN SHARES*                                 |_|
- --------------------------------------------------------------------------------
13      PERCENT OF CLASS REPRESENTED
                  BY AMOUNT IN ROW (11)      15.87%
- --------------------------------------------------------------------------------
14      TYPE OF REPORTING PERSON*
                                             PN
================================================================================
                      *SEE INSTRUCTIONS BEFORE FILLING OUT!





<PAGE>   6



CUSIP
No.  864159108                        13D                      PAGE 6 of 9 PAGES
================================================================================

Item 2.  Identity and Background.

     This statement is being filed by William B. Ruger, Ruger Management, Inc.
("Ruger Management") and Ruger Business Holdings, L.P. (the "Partnership").
William B. Ruger is the Chairman, President and Chief Executive Officer of
Sturm, Ruger & Company, Inc., the issuer of the securities reported on herein.
He is a citizen of the United States of America and his business address is c/o
Sturm, Ruger & Company, Inc., One Lacey Place, Southport, Connecticut 08649.
Sturm, Ruger & Company, Inc. is engaged in the business of manufacturing
firearms and investment cast products. Its address is One Lacey Place,
Southport, Connecticut 08649. Ruger Management is a Delaware corporation which
acts as the sole general partner of the Partnership. The address of its
principal place of business is c/o Sturm, Ruger & Company, Inc., One Lacey
Place, Southport, Connecticut 08649. The Partnership is a Delaware limited
partnership engaged in the business of investment management of which Ruger
Management is the sole general partner and of which William B. Ruger is the
sole limited partner. The address of its principal place of business is c/o
Sturm, Ruger & Company, Inc., One Lacey Place, Southport, Connecticut 08649.
During the five-year period prior to the date hereof, none of William B. Ruger,
Ruger Management or the Partnership has been (i) convicted in a criminal
proceeding (excluding traffic violations or similar misdemeanors) or (ii) been
a party to a civil proceeding of a judicial or administrative body of competent
jurisdiction as a result of which such person was or is subject to a judgment,
decree or final order enjoining future violations of, or prohibiting or
mandating activities subject to, Federal or State securities laws or finding
any violation with respect to such laws.
                                                                               
Item 5.  Interest in Securities of the Issuer.

     (a) William B. Ruger is the indirect and direct beneficial owner of an
aggregate of 4,814,896 shares of common stock of Sturm, Ruger & Company, Inc.,
representing 17.89% of the issued and outstanding shares of common stock. These
shares consist of the 4,272,000 shares of common Stock of Sturm, Ruger &
Company, Inc. held by the Partnership as to which Mr. Ruger is the indirect
beneficial owner plus 542,896 additional shares of common stock which Mr. Ruger
is entitled to direct the vote of pursuant to a voting agreement as to which
Mr. Ruger is the direct beneficial owner. Ruger Management is the general
partner of the Partnership and as such is deemed to be the indirect beneficial
owner of the 4,272,000 shares of common stock of Sturm, Ruger & Company, Inc.
held by the Partnership. The Partnership is the indirect beneficial owner of
the 4,272,000 shares of common stock of Sturm, Ruger & Company, Inc. held by
it.                                                    







<PAGE>   7



CUSIP
No.  864159108                        13D                      PAGE 7 of 9 PAGES
================================================================================

     (b) The power to vote the 4,272,000 shares of Sturm, Ruger & Company, Inc.
common stock held by the Partnership and the power to direct the vote of such
shares is beneficially shared by the Partnership, Ruger Management and Mr.
Ruger. However, as the sole stockholder of Ruger Management Mr. Ruger has the
sole power to direct and control the activities of Ruger Management which, in
turn, has the sole power to direct and control the activities of the
Partnership.

     (c) On March 29, 1999, Mr. Ruger transferred an aggregate of 4,272,000
shares of common stock of Sturm, Ruger & Company, Inc. beneficially owned by him
to Ruger Management and the Partnership in return for shares of stock
representing all of the issued and outstanding stock of Ruger Management and all
of the limited partnership interests in the Partnership. Subsequent to the date
hereof, it is anticipated that other members of Mr. Ruger's immediate family may
become stockholders in Ruger Management and/or limited partners in the
Partnership.

            (d)  Not applicable.

            (e)  Not applicable.

Item 6.     Contracts, Arrangements, Understandings or
            Relationships With Respect to Securities of the Issuer.

     William B. Ruger is the sole stockholder of Ruger Management, which in turn
is the sole general partner of the Partnership. Mr. Ruger is also the sole
limited partner of the Partnership.





<PAGE>   8



CUSIP
No.  864159108                        13D                      PAGE 8 of 9 PAGES
================================================================================

                                    SIGNATURE

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.




                                 
                                                   April 9, 1999
                                          ------------------------------
                                                      (Date)

                                          Ruger Business Holdings, L.P.
                                            By Ruger Management, Inc., its
                                            General Partner

                                          By:      /s/ William B. Ruger
                                              -------------------------------
                                              William B. Ruger
                                              President

                                                                                


                                                                                


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