FRENCH FRAGRANCES INC
10-Q, 1996-12-16
FOOTWEAR, (NO RUBBER)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549 

                                    FORM 10-Q

            [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) 
                     OF THE SECURITIES EXCHANGE ACT OF 1934 

                  For the Quarterly Period Ended October 31, 1996

                                       OR

            [   ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

               For the Transition Period From ________ to ________


                          Commission File Number 1-6370


                             FRENCH FRAGRANCES, INC.
             (Exact name of registrant as specified in its charter)

               Florida                                      59-0914138
      (State of incorporation)                            (IRS Employer
                                                        Identification No.)

        14100 N.W. 60th Avenue
         Miami Lakes, Florida                                 33014
         (Address of principal                              (Zip code)
          executive offices)

                                    (305) 620-9090
                 (Registrant's telephone number, including area code)

                 Indicate by check mark whether the registrant (1) has
     filed all reports required to be filed by Section 13 or 15(d) of the
     Securities Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90 days.

                              Yes  X   No ___ 

                 Indicate the number of shares outstanding of each of the
     issuer's classes of common stock, as of the latest practicable 
     date:
                                                 Outstanding at
                      Class                    December 10, 1996
           ----------------------------        -----------------
           Common stock, $.01 par value        13,127,715 shares
<PAGE>


     <PAGE>
                               FRENCH FRAGRANCES, INC.


     INDEX TO FORM 10-Q


     PART I  - FINANCIAL INFORMATION

     Item 1.     Financial Statements

          Condensed Consolidated Balance Sheets - 
          October 31, 1996 (Unaudited)and January 31, 1996
       
          Unaudited Condensed Consolidated Statements of Income -
          Three and Nine-Months Ended October 31, 1996 and 1995

          Unaudited Condensed Consolidated Statements of Cash Flows -
          Nine-Months Ended October 31, 1996 and 1995
      
          Notes to Condensed Consolidated Financial Statements

     Item 2.     Management's Discussion and Analysis of Financial
                 Condition and Results of Operations


     PART II  -  OTHER INFORMATION

     Item 6.     Exhibits and Reports on Form 8-K

     Signatures
<PAGE>


  <PAGE>
  <TABLE>
                         FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                          CONDENSED CONSOLIDATED BALANCE SHEETS
  <CAPTION>
                                                  October 31,      January 31,
                                                     1996             1996
                                                  -----------      -----------
                                                  (Unaudited)
  <S>                                            <C>              <C>
  ASSETS
  CURRENT ASSETS
    Cash and cash equivalents                    $    878,428     $    123,960
    Accounts receivable, net of allowances 
     for doubtful accounts and returns 
     of $998,541 and $637,145, respectively        52,535,329       14,236,326
    Inventories                                    62,117,284       25,850,669
    Equipment held for sale                                --        1,000,000
    Advances on inventory purchases                 1,612,030               --
    Prepaid expenses and other current assets         900,422        1,370,777
                                                  -----------      -----------
      Total current assets                        118,043,493       42,581,732

  INVESTMENT IN UNCONSOLIDATED AFFILIATE            2,037,777        1,708,235
                                                  -----------      -----------
  RESTRICTED CASH AND INVESTMENTS                   2,000,000               --
                                                  -----------      -----------
  PROPERTY AND EQUIPMENT, NET                      12,697,223       11,099,492
                                                  -----------      -----------
  OTHER ASSETS
    Exclusive brand licenses and 
     trademarks, net                               45,635,511       14,671,875
    Deferred income taxes, net                        761,342          761,342
    Other intangibles and other assets                821,799          561,138
                                                  -----------      -----------
      Total other assets                           47,218,652       15,994,355
                                                  -----------      -----------
  TOTAL ASSETS                                   $181,997,145     $ 71,383,814
                                                  ===========      ===========

  LIABILITIES AND SHAREHOLDERS' EQUITY
  CURRENT LIABILITIES
    Short-term debt                              $ 52,136,649     $ 16,713,333
    Accounts payable - trade                       33,236,435       11,115,664
    Other payables and accrued expenses            12,005,132        3,250,365
    Current portion of capital lease,
     installment loans, mortgage and HBI note       1,108,762          201,630
    Loans from shareholders                                --          410,000
    Convertible subordinated debentures               600,000          600,000
    Due to affiliates, net                          1,501,694        2,268,819
                                                  -----------      -----------
      Total current liabilities                   100,588,672       34,559,811
  LONG-TERM LIABILITIES     
    Secured subordinated debentures                10,829,788       11,681,500
    Subordinated debentures                        11,080,000               --
    Convertible subordinated debentures             5,460,000               --
    Mortgage note                                   5,855,162               --
    Capital lease and installment loans             1,160,000        1,269,860
    Term loan and HBI note                          3,992,290        4,333,333
                                                  -----------      -----------
<PAGE>


      Total liabilities                           138,965,912       51,844,504
                                                  -----------      -----------
  COMMITMENTS     
  REDEEMABLE PREFERRED STOCK
   Series A, $.01 par value; stated at 
    liquidation preference value of $100 
    per share; 20,000 shares authorized,
    issued and outstanding at January 31, 1996             --        2,000,000
                                                  -----------      -----------
  SHAREHOLDERS' EQUITY
   Convertible, redeemable preferred stock, 
    Series B, $.01 par value (liquidation 
    preference of $.01 per share); 350,000
    shares authorized; 332,806 and 350,000
    shares issued and outstanding, respectively         3,328            3,500
   Convertible, redeemable preferred stock, 
    Series C, $.01 par value liquidation 
    preference of $.01 per share); 571,429
    shares authorized, issued and outstanding           5,714               --
   Common stock, $.01 par value, 50,000,000 
    shares authorized; 13,127,715 and
    9,641,290 shares issued and outstanding, 
    respectively                                      131,277           96,413
   Additional paid-in capital                      28,777,455       10,333,539
   Retained earnings                               14,113,459        7,105,858
                                                  -----------      -----------
      Total shareholders' equity                   43,031,233       17,539,310
                                                  -----------      -----------
  TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY     $181,997,145     $ 71,383,814
                                                  ===========      ===========

                 See Notes to Condensed Consolidated Financial Statements.
  </TABLE>
<PAGE>


  <PAGE>
  <TABLE>
                         FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                        CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                                        (Unaudited)
  <CAPTION>

                                 Three Months Ended         Nine Months Ended
                                     October 31,                October 31,
                                  1996        1995           1996        1995
                              ------------------------   ------------------------
  <S>                         <C>          <C>          <C>           <C>
  NET SALES                   $60,819,795  $37,747,018  $103,938,394  $68,392,587

  COST OF SALES                40,106,595   27,611,529    68,799,941   51,731,018
                               ----------   ----------    ----------   ----------
  Gross Profit                 20,713,200   10,135,489    35,138,453   16,661,569
                               ----------   ----------    ----------   ----------
  OPERATING EXPENSES
   Warehouse and shipping       1,372,317       822,207     3,182,041   1,952,678 
   Selling                      6,182,011     2,850,597    11,865,003   5,180,796
   General & administration     1,326,238       854,389     2,797,461   1,669,127
   Depreciation & amortization  1,055,395       346,065     2,582,631     937,927
                               ----------    ----------    ----------  ----------
   Total operating expenses     9,935,961     4,873,258    20,427,136   9,740,528
                               ----------    ----------    ----------  ----------
  INCOME FROM OPERATIONS       10,777,239     5,262,231    14,711,317   6,921,041
                               ----------    ----------    ----------  ----------
  OTHER INCOME (EXPENSE)
   Interest income                  2,048         2,841         6,490      10,167
   Interest expense            (1,878,588)   (1,209,825)   (4,892,421) (3,033,800)
   Other income (expense)         427,662       (15,810)      753,372     (20,067)
                               ----------    ----------    ----------  ----------
   Other income (expense),
    net                        (1,448,878)   (1,222,794)   (4,132,559) (3,043,700)
                               ----------    ----------    ----------  ----------
  INCOME BEFORE EQUITY IN 
   EARNINGS OF UNCONSOLIDATED
   AFFILIATE AND PROVISIONS 
   FOR INCOME TAXES             9,328,361     4,039,437    10,578,758   3,877,341

  EQUITY IN EARNINGS OF 
   UNCONSOLIDATED AFFILIATE, 
   50% OWNED                       87,107        69,742       329,542     241,620
                               ----------    ----------    ----------  ----------
  INCOME BEFORE INCOME TAXES    9,415,468     4,109,179    10,908,300   4,118,961
  PROVISION FOR INCOME TAXES    3,376,850     1,642,856     3,900,699   1,613,666
                               ----------    ----------    ----------  ----------
  NET INCOME                  $ 6,038,618   $ 2,466,323   $ 7,007,601 $ 2,505,295
                               ==========    ==========    ==========  ==========
  Earnings per common 
   share equivalent:
     Primary                        $0.40         $0.35         $0.54       $0.35
                                     ====         =====          ====        ====
     Fully diluted                  $0.39         $0.35         $0.53       $0.35
                                     ====         =====          ====        ====
  Weighted average number 
   of common share
   equivalents:
     Primary                   15,482,717     7,120,000    12,980,052   7,120,000
<PAGE>


                               ==========     =========    ==========   =========
     Fully diluted             15,636,768     7,120,000    13,134,639   7,120,000
                               ==========     =========    ==========   =========


                See Notes to Condensed Consolidated Financial Statements.
  </TABLE>
<PAGE>


  <PAGE>
  <TABLE>
                     FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    (Unaudited)
  <CAPTION>
                                                         Nine Months Ended
                                                            October 31,
                                                        1996           1995
                                                    --------------------------
  <S>                                               <C>           <C>
  CASH FLOW FROM OPERATING ACTIVITIES
   Net Income                                       $  7,007,601  $ 2,505,295
   Adjustments to reconcile net income to 
    cash provided by (used in) operating 
    activities:
     Depreciation and amortization                     2,582,631      937,927
     Equity in earnings of unconsolidated 
      affiliate                                         (329,542)    (241,620)
     Deferred tax benefit                                     --      (96,000)
   Change in assets and liabilities, net 
    of effects from the acquisitions:
     (Increase) in accounts receivable               (38,299,003) (18,290,233)
     (Increase) decrease in inventories              (34,903,284)   1,942,587
     Increase in advances on inventory purchases      (1,612,030)          --
     Decrease (increase) in prepaid expenses 
       and other current assets                        1,045,855     (377,801)
     Increase in accounts payable                     22,120,772    5,244,569
     Increase in other payables and accrued expenses   5,699,676    1,800,930
     (Decrease) increase in due to affiliate, 
       net                                              (747,666)   1,505,493
                                                     -----------  -----------
      Net cash (used in) operating activities        (37,434,990)  (5,068,853)
                                                     -----------  -----------
  CASH FLOWS FROM INVESTING ACTIVITIES                            
   Purchase of exclusive brand license               (18,997,935) (18,370,655)
   Additions to property and equipment, 
    net of disposals                                  (1,138,229)          --
   Cash restricted for capital improvements           (2,000,000)    (253,366)
                                                     -----------  -----------
      Net cash (used in) investing activities        (22,136,164) (18,624,021)
    
  CASH FLOWS FROM FINANCING ACTIVITIES                            
   Proceeds from stock offering                       18,014,626           --
   Proceeds from the grant of stock purchase 
    warrants                                              40,000           --
   Proceeds from the issuance of preferred stock           5,714        3,500
   Proceeds from the issuance of secured 
    subordinated debentures                            3,000,035    8,221,500
   Payments to unconsolidated affiliate, net             (19,459)    (102,606)
   Proceeds from term loans                            8,960,000    7,000,000
   Payments on term loans                            (10,333,333)    (583,334)
   Net proceeds from short-term debt                  35,256,649    8,800,000
   Payments on capital lease and installment 
    loans                                               (160,972)    (165,190)
   (Payment to) loans from shareholders                 (410,000)     250,000
   Proceeds from bridge and inventory loans            7,000,000           --
   Payment of bridge and inventory loans              (7,000,000)          --
   Proceeds from mortgage                              6,000,000           --
   Payments on mortgage                                  (27,638)          --
<PAGE>


                                                     -----------  -----------   
  Net cash provided by financing activities           60,325,622   23,423,870
                                                     -----------  -----------
  NET INCREASE (DECREASE) IN CASH AND 
   CASH EQUIVALENTS                                      754,468     (269,004)
  CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD       123,960      646,149
                                                     -----------  -----------
  CASH AND CASH EQUIVALENTS AT END OF PERIOD        $    878,428  $   377,145
                                                     ===========  ===========
  SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Interest paid during the period                 $  3,919,136  $ 2,722,991
                                                     ===========  ===========
    Income taxes paid during the period             $  1,963,441  $   695,000
                                                     ===========  ===========




             See Notes to Condensed Consolidated Financial Statements

  </TABLE>
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 1.  BASIS OF PRESENTATION AND BUSINESS

               French Fragrances, Inc. ("FFI") is a manufacturer,
          distributor and marketer of prestige designer fragrances and
          related cosmetic products, primarily to mass retailers in the
          United States. FFI was formed in 1992 to acquire the net assets
          of the fragrance and cosmetics distribution business of National
          Trading Manufacturing, Inc. ("National Trading").  On November
          30, 1995, FFI merged with Suave Shoe Corporation ("Suave") in a
          reverse acquisition (the "Merger").   Following the Merger,
          Suave, as the surviving corporation, changed its name to "French
          Fragrances, Inc."  The principal business operations following
          the Merger consist of the fragrance business previously conducted
          by FFI.  In connection with the Merger, FFI has  relocated  its
          fragrance distribution facilities to the larger facility formerly
          occupied by Suave in Miami Lakes, Florida (the "Suave Facility").

           
           
            
             
              
             All 
                 references 
                            to 
                               FFI in these Notes to Condensed Consolidated
          Financial Statements refer to the company organized in 1992 until
          the November 30, 1995 Merger and to the surviving Corporation
          following the Merger.  The condensed consolidated financial
          statements 
                    are those of FFI and also include the accounts of FFI's
          wholly-owned subsidiaries GB Parfums, Inc. and Halston Parfums,
          Inc.  All significant intercompany accounts and transactions have
          been eliminated in consolidation.
               
               The condensed consolidated financial statements included
          herein have been prepared by FFI pursuant to the rules and
          regulations of the Securities and Exchange Commission (the
          "Commission") for interim financial information. As such
          financial statements do not include all of the information and
          footnotes required by generally accepted accounting principles
          for complete financial statements, they should be read in
          conjunction with the financial statements and related footnotes
          included in FFI's Form 10-K for the year ended January 31, 1996
          and in FFI's Form 10-Q for the quarters ended April 30, 1996 and
          July 31, 1996 filed with the Commission.

               The condensed consolidated balance sheet of FFI as of
          January 31, 1996 is audited.  The other condensed consolidated
          financial statements are unaudited, but in the opinion of
          management contain all adjustments (consisting of normal
          recurring adjustments) necessary to present fairly the condensed
          consolidated balance sheet of FFI as of October 31, 1996 , the
          condensed consolidated statements of income of FFI for the three
          and 
             nine 
                  months ended October 31, 1996 and 1995, and the condensed
          consolidated statements of cash flow for the nine months ended
          October 31, 1996 and 1995.  Operating results for the three or
          nine months ended October 31, 1996 are not necessarily indicative
          of the results for the full fiscal year.
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

               LONG LIVED ASSETS - FFI adopted the provisions of SFAS No.
          121 effective for the nine months ended October 31, 1996.  Long
          lived assets are reviewed on an ongoing basis for impairment. 
          Estimated fair value is calculated using discounted cash flow
          methods and other valuation techniques, such as appraisals.

               EARNINGS PER SHARE - Earnings per share is based on the
          weighted average number of common shares outstanding and includes
          the effect of the issuance of shares in connection with the
          assumed exercise of dilutive stock options and warrants and the
          assumed conversion of dilutive convertible preferred stock. 
          Fully diluted earnings per share reflects additional dilution due
          to the use of the market price at the end of the period when
          higher than the average market price for the period, and does not
          assume the conversion of the convertible subordinated debentures
          with corresponding adjustments for interest expense, net of tax,
          since the effect of such conversion is anti-dilutive.  Earnings
          per share for the three and nine months ended October 31, 1995
          were computed using the number of common shares received by the
          shareholders of FFI in connection with the Merger.  Earnings per
          share for the three and nine months ended October 31, 1996 are
          calculated based on the actual number of common shares and common
          share equivalents outstanding.

               RESTRICTED CASH AND INVESTMENTS - Restricted cash and
          investments consist of cash and investments held in trust and
          committed for capital improvements on the Suave facility.

          NOTE 3.  ACQUISITIONS

               HALSTON ACQUISITION - In March 1996, FFI completed the
          acquisition (the "Halston Acquisition") from Halston Borghese,
          Inc. ("HBI") and its affiliates of certain assets relating to the
          Halston fragrance brands including the trademarks and certain
          inventory and tangible assets.  The purchase price was
          approximately $22,000,000 and was paid as follows:  (i)
          $19,000,000 in cash; and (ii) a $2,000,000 note issued to HBI
          maturing March 20, 2000 (the "HBI Note"), which is to be repaid
          on a quarterly basis in an amount equal to 5% of the net sales
          revenues of FFI from the sale of the Halston brands, provided
          that no payments are due until October 15, 1997 and that the
          accrued amount bears interest at 8% per annum. FFI also assumed 
          approximately $1,000,000 in trade payables.  The cash portion of
          the purchase price was financed as follows: (a) $3,000,000 from
          the issuance of 8% Secured Subordinated Debentures, due 2005,
          Series II (the "8% Series II Debentures"), and 571,429 shares of
          Series C Convertible Preferred Stock, $.01 par value ("Series C
          Convertible Preferred"); and (b) $16,000,000 in term loans from
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 3.  ACQUISITIONS (Continued)

          the two banks which are parties to FFI's credit facility.  Each
          share of Series C Convertible Preferred is convertible into one
          share of FFI's Common Stock, $.01 par value ("Common Stock"),
          upon the payment of a conversion price of $5.25 per share.  The
          term loans consisted of the following: (1) a $1,000,000 term loan
          from one of the banks due December 31, 1996, bearing interest at
          0.75% over prime (the "Halston Term Loan 1"); (2) $9,000,000 term
          loans from both banks on the credit facility due December 31,
          1998, bearing interest at 1.75% over prime (collectively, the
          "Halston Term Loan 2"); and (3) a $6,000,000 term loan bearing
          interest at 2% over prime from one of the banks due June 14, 1996
          (the "Bridge Loan").  In June 1996, FFI issued a mortgage in the
          amount of $6,000,000 on the Suave Facility to repay the Bridge
          Loan. 
                
                The 
                    mortgage note provides for interest at 8.84%, a 20-year
          amortization schedule and a maturity date eight years from
          issuance.  Of the $6,000,000 mortgage note, $2,000,000 is being
          held in escrow to be drawn upon for the completion of the capital
          improvements on the Suave Facility.  In July 1996, with a portion
          of the net proceeds received from the public offering (the
          "Offering") of 3,364,000 shares of Common Stock, FFI repaid the
          Halston Term Loan 1 and the Halston Term Loan 2.  See Note 4.

               FMG ACQUISITION - In May 1996, FFI completed the acquisition
          (the "FMG Acquisition") of certain assets of  Fragrance Marketing
          Group, Inc. ("FMG"), including contract rights under certain
          license and exclusive distribution agreements in the United
          States for the Ombre Rose, Lapidus, Faconnable, Balenciaga,
          Bogart, Chevignon and Niki de Saint Phalle fragrance brands,
          inventory, accounts receivable and tangible assets.  In addition,
          FFI assumed approximately $3,100,000 of certain trade and other
          payables of FMG and discharged approximately $600,000 of accounts
          receivable due from FMG.  In addition to the payables assumed and
          the discharge of the receivable, the consideration for the assets
          included approximately $4,300,000 in cash, $11,100,000 aggregate
          principal amount of 8.5% Subordinated Debentures (the "8.5%
          Debentures") and $900,000 of FFI inventory delivered to FMG.  FFI
          also issued to FMG (for assignment to its shareholders and senior
          management) warrants for an aggregate of 1,075,000 shares of
          Common Stock, which will be exercisable at $7.50 per share from
          July 1997 to January 2002.  The cash portion of the purchase
          price was financed from FFI's revolving credit facility.  The
          8.5% Debentures consist of:  (i) a $4,000,000 8.5% Debenture
          which requires mandatory principal payments of $2,000,000 in May
          1998 and 1999; (ii) a $7,000,000 8.5% Debenture which requires
          mandatory annual principal repayments of $2.33 million commencing
          May 2002, with the remaining balance due May 2004; and (iii) a
          $100,000 8.5% Debenture which requires mandatory annual principal
          repayments of $33,000 commencing May 2002, with the remaining
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 3.  ACQUISITIONS (Continued)

          balance due May 2004.  In addition, warrants for 160,000 shares
          of common stock, which will be exercisable at $7.50 per share
          from July 1997 to January 2002, were issued to certain key
          employees of FMG as an inducement to join FFI.

               The following unaudited information presents FFI's pro forma
          operating data for the nine months ended October 31, 1996 and
          1995 as if the Halston Acquisition and the FMG Acquisition had
          been consummated at the beginning of each of the periods
          presented and include certain adjustments to the historical
          consolidated statements of income of FFI to give effect to the
          acquisition of intangible trademarks and associated rights,
          license and distribution arrangements and other acquired net
          assets, the payment of the purchase prices in such acquisitions,
          the related issuances of additional indebtedness by FFI, and the
          increased amortization of intangible assets.  The Halston
          fragrance brands acquired were not operated or accounted for
          separately by HBI. In addition, HBI had never segregated indirect
          operating cost information relative to these brands. 
          Accordingly, the proforma adjustments reflect the historical net
          sales, cost of sales and direct operating expenses of the Halston
          fragrance brands for the period from January 1, 1996 through
          March 20, 1996 and for the nine months ended June 30, 1995. 
          Direct operating expenses consist principally of marketing,
          advertising and demonstrator expenses and exclude selling,
          general and administrative, research and development, interest,
          income tax and amortization of intangible expenses.  The
          unaudited pro forma financial data are not indicative of the
          results of operations that would have been achieved had the
          transactions been consummated prior to the periods in which they
          were completed, or that might be attained in the future.
          <TABLE>
          <CAPTION>
                                                       Pro Forma
                                                   Nine Months Ended
                                               October 31,    October 31,
                                                  1996           1995
                                              -------------  -------------
           <S>                                  <C>            <C>
           Net sales                          $107,361,000    $88,687,000
           Net income                         $  6,140,000    $ 1,555,000
           Net income per share equivalent    $       0.47    $      0.22
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 4.  PUBLIC OFFERING OF COMMON STOCK

               In July 1996, FFI completed the Offering of 3,364,000 shares
          of Common Stock at a price of $6.00 per share.  FFI realized
          approximately $18,000,000 of net proceeds from the Offering. 
          Approximately $9,300,000 of the net proceeds were used to repay
          the outstanding balance of the Halston Term Loan 1 and the
          Halston Term Loan 2, and the balance of the net proceeds were
          used to reduce outstanding borrowings under FFI's credit
          facility.  See Notes 3 and 7.  In connection with the Offering,
          FFI issued warrants for an aggregate of 162,500 shares of Common
          Stock to the representatives of the underwriters, exercisable at
          $7.20 per share from June 28, 1997 to June 28, 1999.

          NOTE 5.  EXCHANGE OFFER

               In July 1996, FFI also consummated an exchange offer (the
          "Exchange Offer"), pursuant to which FFI issued $5,460,000
          principal amount of 7.5% Subordinated Convertible Debentures Due
          2006 (the "7.5% Convertible Debentures") in exchange for the
          20,000 outstanding shares of Series A Preferred Stock, $.01 par
          value ("Series A Preferred"), and the $3,460,000 principal amount
          of outstanding principal amount of 12.5% Secured Subordinated
          Debentures Due 2002 (the "12.5% Debentures").  Pursuant to the
          Exchange Offer, each share of Series A Preferred was exchanged
          for $100 principal amount of 7.5% Convertible Debentures, and
          each outstanding 12.5% Debenture was exchanged for the equivalent
          principal amount of 7.5% Convertible Debentures.  The 7.5%
          Convertible Debentures (i) are unsecured, (ii) require interest
          only payments at 7.5% per annum, payable semi-annually until
          maturity ten years from the date of issue, at which time the
          entire principal amount and any unpaid accrued interest is due
          and payable, (iii) are convertible at any time, at the option of
          the holder, into shares of Common Stock at $7.20 per share (the
          "Conversion Price"), and (iv) are redeemable, at the option of
          FFI, at their principal amount commencing three years from the
          date of issue, but only in the event the Common Stock, at the
          time the redemption notice is delivered by FFI, has been trading
          at no less than 200% of the Conversion Price for 20 consecutive
          trading 
                 days. 
                        
                       The 
                           shares of Series A Preferred have been canceled.

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE

               The following represents condensed financial information of
          Fine Fragrances, Inc. ("Fine Fragrances"), a fragrance
          distribution company which is 50% owned by FFI; FFI's investment
          in Fine Fragrances is accounted for under the equity method:
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE (Continued)
          
</TABLE>
<TABLE>
          <CAPTION>
                                    October 31, 1996     January 31, 1996
                                    ----------------     ----------------
           <S>                         <C>                  <C>
            Current assets             $4,596,080           $3,284,066
            Other assets                  909,296              742,265
                                        ---------            ---------
              Total assets             $5,505,376           $4,026,331
                                        =========            =========
            Current liabilities        $1,678,676           $  970,716
            Shareholders' equity        3,826,700            3,055,615
                                        ---------            ---------
              Total liabilities and
               shareholder's equity    $5,505,376           $4,026,331
                                        =========            =========
          <CAPTION>
                               Three Months Ended       Nine Months Ended
                                   October 31,             October 31,
                                1996        1995        1996        1995
                             ----------------------  ----------------------
             <S>             <C>         <C>         <C>         <C>
             Net Sales       $2,486,424  $1,267,283  $5,944,627  $3,909,104
                              =========   =========   =========   =========
             Net Income      $  211,547  $  176,815  $  771,085  $  595,238
                              =========   =========   =========   =========
          </TABLE>
               FFI's equity in the net income of Fine Fragrances as
          reflected in the accompanying statements of income has been
          reduced for the amortization of the exclusive distribution
          agreements of Fine Fragrances.  The exclusive distribution
          agreements are being amortized using the straight-line method
          over six years, the term of the agreements. 

               The reconciliation of the investment in unconsolidated
          affiliate is as follows:
          <TABLE>
          <CAPTION>
                                    October 31, 1996     January 31, 1996
                                    ----------------     ----------------
           <S>                         <C>                  <C>
           Equity interest at 50%      $1,913,332           $1,527,790
           Unamortized exclusive 
            distribution agreements       124,445              180,445
                                        ---------            ---------
              Carrying value           $2,037,777           $1,708,235
                                        =========            =========
          </TABLE>
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE (Continued)

              Current liabilities primarily relate to a $2,000,000 secured
          line of credit from a bank.  The interest rate is prime rate plus
          2.5% (prime rate was 8.25% at October 31, 1996).  The line is
          secured by receivables and inventories.  The line is subject to
          annual review and renewal by the bank in April.  Amounts
          outstanding were $1,311,976 and $912,000 at October 31, 1996 and
          January 31, 1996, respectively.  There are no other material
          commitments or contingencies for Fine Fragrances.

          NOTE 7.  SHORT-TERM DEBT

               In March 1996, FFI entered into a new credit facility with
          two banks to replace the existing credit facility.  The new
          credit facility provides for borrowings on a revolving basis of
          up to $30,000,000 (which is increased to $40,000,000 from July 1
          to December 31 as an over line for the holiday season). 
          Borrowings are limited to eligible accounts receivable and
          inventories. Borrowings are also collateralized by FFI's shares
          of common stock in its subsidiaries and in Fine Fragrances and
          all other assets other than the Suave Facility, including
          accounts receivable and inventories.  The credit facility
          contains several covenants, the more significant of which are
          that FFI maintain a minimum level of equity and meet certain
          debt-to-equity, interest coverage and liquidity ratios.  The 
          credit facility also includes a prohibition on the payment of
          dividends and other distributions to shareholders and
          restrictions on the incurrence of additional indebtedness.  The
          new credit facility also includes the term loan issued in
          connection with the Geoffrey Beene acquisition in March 1995 of
          which $4,833,333 remained outstanding at October 31, 1996.  In
          connection with the new credit facility, FFI issued to the banks
          warrants to purchase 50,000 shares of common stock exercisable at
          $5.50 per share until March 14, 1998.  In August 1996, the credit
          facility was amended to increase the over line borrowings for the
          1996 holiday season from $40,000,000 to $55,000,000.

          NOTE 8.  RELATED PARTY TRANSACTIONS

               FFI has various monitoring agreements with affiliates of FFI
          pursuant to which such affiliates provide financial advisory
          services to FFI.  In consideration of the services provided, such
          affiliates receive annual fees totaling $275,000 which are
          payable in quarterly installments.  FFI also paid to one of its
          affiliates 
                    a 
                     management 
                                services fee of $200,000 for management and
          financial advisory services performed in connection with the
          Halston Acquisition.
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 8.  RELATED PARTY TRANSACTIONS  (Continued)

              In the normal course of business or from time-to-time, FFI
          and its affiliates, Fine Fragrances and National Trading, have
          entered into transactions which are reflected on the balance
          sheet as Due to affiliates, net.  During the nine months ended
          October 31, 1996, such transactions are summarized as follows:
  <TABLE>
  <CAPTION>
                                 Fine         Due to      Due to      Total 
                                 Fragrances   (from)      (from)      due to
                     Advances    Management   Fine        National    (from)
                     from Fine   Fees and     Fragrances, Trading,    Affiliates,
                     Fragrances  Other        net         net         net
                     ----------  -----------  ---------- ----------   ----------
  <S>                <C>         <C>          <C>         <C>         <C>
  Balance at 
   January 31, 1996  $1,863,160  $(1,151,436) $  711,724  $1,557,095  $2,268,819
  Advances, net         995,000                  995,000     222,500   1,217,500
  Management fee (12%)              (755,358)   (755,358)               (755,358)
  Interest              109,683                  109,683                 109,683
  Repayments           (368,784)                (368,784)   (970,166) (1,338,950)
                      ---------   ----------   ---------  ----------   ---------
  Balance at 
   October 31, 1996  $2,599,059  $(1,906,794) $  692,265  $  809,429  $1,501,694
                      =========   ==========   =========   =========   =========
          </TABLE>

          NOTE 9.  INCOME TAXES

               The provision for income taxes for the three and nine months
          ended October 31, 1996 was calculated based upon the estimated
          tax rate of 39% for the full fiscal year ending January 31, 1997.

          NOTE 10.  STOCK OPTION PLANS

               During the nine months ended October 31, 1996, FFI granted
          options (i) for 20,000 shares at an exercise price of $5.25  per
          share and for 45,000 shares at an exercise price of $6.50 per
          share under the 1981 Employee Stock Option and Stock Appreciation
          Plan; (ii) for 92,500 shares at an exercise price of $6.50
          per share under the 1995 Stock Option Plan; and (iii) for 7,000
          shares at an exercise price of $6.00 per share and for
          37,500 shares at an exercise price of $7.00 per share under the 
          Non-Employee Director Stock Option Plan.
<PAGE>


          <PAGE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 11.  SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING AND
                    INVESTING ACTIVITIES:

               FFI incurred the following non-cash financing and investing
          activities for the nine months ended October 31, 1996.  During
          the nine months ended October 31, 1995, FFI incurred no such
          activities:

           HBI Note issued in connection 
            with the Halston Acquisition                    $ 2,000,000
                                                             ==========
           7.5% Convertible Debentures issued 
            in connection with the Exchange Offer           $ 5,460,000
                                                             ==========
           Redemption of 8% Debentures used to 
            pay for conversion of preferred stock           $   403,982
                                                             ==========
           ACQUISITION OF FMG ASSETS
             Fair value of assets acquired, excluding
              inventory                                     $14,552,489
                                                             ==========
             8.5% Debentures issued, net of discount        $11,080,000
                                                             ==========
             Warrants issued                                $    20,000
                                                             ==========
             Liabilities assumed                            $ 3,107,328
                                                             ==========
             Discharge of receivable and inventory
              transferred                                   $ 1,544,489
                                                             ==========
             Inventory acquired for other than cash         $ 1,199,332
                                                             ==========
<PAGE>


          <PAGE>
          ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                   CONDITION AND RESULTS OF OPERATIONS

               This discussion should be read in conjunction with the Notes
          to 
            Condensed 
                     Consolidated Financial Statements contained herein and
          Management's Discussion and Analysis of Financial Condition and
          Results 
                 of 
                    Operations appearing in the Company's Form 10-K for the
          year ended January 31, 1996.  The results of operations for an
          interim period may not give a true indication of results for the
          year.  In the following discussions, all comparisons are with the
          corresponding items in the prior year.
               
           
           
            
             
              
             French 
                    Fragrances, 
                                
                                Inc, a Florida corporation (the "Company"),
          was known as Suave Shoe Corporation until the  November 30, 1995
          merger of a privately-held Florida corporation named French
          Fragrances, Inc. ("French") with and into the Company (the
          "Merger").  Following the Merger, the Company, as the surviving
          corporation 
                     in the Merger, changed its name to "French Fragrances,
          Inc."  In December 1994, the Company permanently discontinued its
          shoe 
              manufacturing 
                           and 
                               importing operations and prior to the Merger
          was engaged primarily in disposing of its property, plant and
          equipment. 
                     
                     Following the Merger, the Company's operations consist
          solely of the business of French (the accounting acquiror in the
          Merger) which is the manufacturing, distribution and marketing of
          prestige 
                  fragrances and related cosmetic products.  Therefore, the
          following discussion and analysis of the results of operations of
          the Company represents the discussion and analysis of the results
          of operation of French until the Merger and the discussion and
          analysis 
                  of 
                     the 
                        results 
                                of operation and financial condition of the
          Company following the Merger.

          RESULTS OF OPERATIONS

          Three Months Ended October 31, 1996 Compared to the Three Months
          Ended October 31, 1995

               Net sales increased $23.1 million, or 61%, to $60.8 million
          for 
             the 
                 three months ended October 31, 1996 from $37.7 million for
          the 
             three 
                   months 
                         ended 
                               October 31, 1995.  The increase in net sales
          was 
             primarily attributable to (i) the acquisition in March 1996 of
          the 
             Halston 
                     fragrance brands (the "Halston Acquisition"); (ii) the
          acquisition from Fragrance Marketing Group in May 1996 of the
          exclusive distribution agreements for several fragrance brands
          including Ombre Rose, Lapidus, Faconnable, Balenciaga and Bogart
          (the 
              "FMG 
                  Acquisition"); (iii) the Company's engagement to serve as
          the exclusive United States distributor of the Benetton fragrance
          brands in December 1995, and (iv) an increased selection of other
          fragrance 
                   products, including specially designed products, for the
          mass 
              market.  International sales increased to over $2,000,000 for
          the 
             three 
                   months ended October 31, 1996, compared to approximately
          $242,000 
                  for the three months ended October 31, 1995, primarily as
          a result of the increase in foreign distribution of the Geoffrey
          Beene brands, as well as sales of Halston products following the
          Halston 
                 Acquisition. 
                              
                              The Company expects to continue to expand the
<PAGE>


          <PAGE>
          international distribution of both the Halston and Geoffrey Beene
          brands.  The increase in net sales represents both an increase in
          the 
             volume 
                    of 
                      products 
                               sold to existing customers, as well as sales
          to new customers.  Management of the Company believes that the
          increased 
                   sales resulted from the Company's ability to provide its
          customers with a continuous, direct supply of product, a larger
          selection of products and the development and growth of certain
          product categories. 

               Gross profit increased $10.6 million, or 104%, to $20.7
          million for the three months ended October 31, 1996 from $10.1
          million 
                 for 
                     the three months ended October 31, 1995.  The increase
          in gross profit and the increase in gross margin (from 26.9% to
          34.1%) were primarily attributable to the addition of the product
          sales from the Halston brands, as well as the brands formerly
          distributed by Fragrance Marketing Group, all of  which were at
          higher 
                gross 
                     profit 
                            margins, and an increase in the sale of certain
          product categories with higher gross margins such as holiday
          fragrance sets.

           
           
            
             
              
             Warehouse 
                       and 
                           shipp
                                ing expenses increased $550,000, or 67%, to
          $1,372,000 for the three months ended October 31, 1996 from
          $822,000 
                  for 
                      the 
                         three 
                               months ended October 31, 1995.  The increase
          resulted 
                  from 
                      the 
                          increase in net sales and higher customer service
          expenses.

               Selling, general and administrative expenses increased $3.8
          million, or 103%, to $7.5 million for the three months ended
          October 31, 1996 from $3.7 million for the three months ended
          October 31, 1995.  The increase in selling, general and
          administrative expenses was primarily a result of an increase in
          advertising and promotional expenses for the Halston and Geoffrey
          Beene 
               brands, an increase in sales commissions associated with the
          increase in net sales and the addition of sales, marketing and
          administrative personnel since the FMG Acquisition.  The Company
          expects its advertising and promotional expenses to continue to
          grow as a result of the acquisition of the Halston and Geoffrey
          Beene brands and the exclusive United States distribution
          arrangements for other fragrance brands. 

           
           
            
             
              
              Depreci
                     ation and amortization increased $709,000, or 205%, to
          $1,055,000 for the three months ended October 31, 1996 from
          $346,000 
                  for 
                      the 
                         three 
                               months ended October 31, 1995.  The increase
          was 
             primarily 
                      attributable to increased amortization of intangibles
          arising from the acquisition of the Halston trademarks in March
          1996 
              and 
                 the 
                     acquisition of the exclusive license agreements in the
          FMG Acquisition in May 1996.

               Interest expense, net of interest income, increased 55% to
          $1.9 
              million for the three months ended October 31, 1996 from $1.2
          million 
                 for 
                     the 
                        three 
                              months ended October 31, 1995.  This increase
          was primarily due to the increase in average debt outstanding
          resulting 
                   from the Halston Acquisition and the FMG Acquisition, as
<PAGE>


          <PAGE>
          well as increased borrowings under the revolving portion of the
          Company's bank credit facility to accommodate increased working
          capital requirements, including the increased wholesale inventory
          levels needed to support higher net sales.

               Other income reflects the receipt by the Company of $440,000
          from 
              the 
                  sale in September of common stock of a Company engaged in
          an unrelated business which the Company had held since 1984 (the
          "Stock Transaction").  In connection with this sale, the Company
          had received a non-refundable deposit of $60,000 during the prior
          fiscal quarter and also received at the closing a non-interest
          bearing 
                 promissory 
                           note 
                                in the principal amount of $100,000 payable
          over two years.
           
           
           
            
             
              
             Net 
                 income 
                        increase
                                d 145% to $6.0 million for the three months
          ended October 31, 1996, from $2.4 million for the three months
          ended October 31, 1995, primarily as a result of the increase in
          net 
             sales 
                   and 
                      gross 
                            profit which were partially offset by increased
          interest and amortization expenses resulting from the Halston
          Acquisition 
                     and 
                         the 
                            FMG 
                                Acquisition and increased selling expenses.

               Net income per share for the Company increased to $0.40 for
          the 
             three 
                   months 
                         ended 
                               October 31, 1996, compared to net income per
          share 
               for 
                   French 
                          (on 
                             a 
                               p
                                ro forma basis using the 7.12 shares of the
          Company 
                 to 
                    1 
                      share 
                           of 
                              Fr
                                ench conversion rate in the Merger) of $.35
          per 
             share 
                   for 
                       the 
                          three 
                                
                                months ended October 31, 1995, primarily as
          a 
           result 
                  of 
                     the increase in net income, which was partially offset
          by 
            (i) 
                the 
                   increased 
                             number of outstanding shares to give effect to
          the Merger in November 1995 and the Company's public offering of
          3,364,000 
                   common 
                         shares 
                                in July 1996, and (ii) the assumed exercise
          or conversion of stock options and convertible securities whose
          exercise or conversion price was below the market price for the
          Company's 
                   common shares at the end of the fiscal quarter under the
          treasury stock method.

          Nine Months Ended October 31, 1996 Compared to the Nine Months
          Ended October 31, 1995

               Net sales increased $35.5 million, or 52%, to $103.9 million
          for the nine months ended October 31, 1996 from $68.4 million for
          the 
             nine 
                  months ended October 31, 1995.  The increase in net sales
          was primarily attributable to the Halston Acquisition, the FMG
          Acquisition, the Company's engagement to serve as the exclusive
          United States distributor of the Benetton fragrance brands,
          increased 
                   sales of the Geoffrey Beene fragrance brands, as well as
          an 
            increased selection of additional fragrance products, including
          specially designed products, for the mass market.  International
          sales increased to approximately $4.3 million for the nine months
          ended 
               October 
                        
                       31, 
                           1996, compared to approximately $842,000 for the
          nine months ended October 31, 1995 as a result of both increased
          sales 
               of 
                  Geoffrey Beene products and the sales of Halston products
          since the Halston Acquisition.  The increase in net sales
<PAGE>


          <PAGE>
          represents both an increase in the volume of products sold to
          existing 
                  customers, as well as sales to new customers.  Management
          believes that the increased sales resulted from the Company's
          ability to provide its customers with a continuous, direct supply
          of 
            product, 
                     a larger selection of products and the development and
          growth of certain product categories.

               Gross profit increased $18.5 million, or 111%, to $35.1
          million for the nine months ended October 31, 1996 from $16.6
          million for the nine months ended October 31, 1995.  The increase
          in gross profit and gross margin (from 24.4% to 33.8%) was
          primarily attributable to the increase in product sales from the
          Halston, 
                  Geoffrey Beene and Benetton brands, as well as the brands
          formerly distributed by Fragrance Marketing Group, all of  which
          were at higher gross profit margins, and an increase in the sale
          of certain product categories with higher gross margins such as
          holiday fragrance sets.

           
           
            
             
              
              Warehou
                     se and shipping expenses increased $1,229,000, or 63%,
          to $3,182,000 for the nine months ended October 31, 1996 from
          $1,953,000 for the nine months ended October 31, 1995.  The
          increase resulted from both the increase in net sales and higher
          customer service expenses.

               Selling, general and administrative expenses increased $7.8
          million, or 114%, to $14.7 million for the nine months ended
          October 31, 1996 from $6.9 million for the nine months ended
          October 31, 1995.  The increase in selling, general and
          administrative expenses was primarily a result of an increase in
          advertising and promotional expenses for the Halston and Geoffrey
          Beene 
               brands, an increase in sales commissions associated with the
          increase in net sales and the addition of sales, marketing and
          administrative personnel since the FMG Acquisition.

               Depreciation and amortization increased $1,645,000, or 175%,
          to $2,583,000 for the nine months ended October 31, 1996 from
          $938,000 
                  for the nine months ended October 31, 1995.  The increase
          was 
             primarily 
                      attributable to increased amortization of intangibles
          arising from the acquisition of the Halston trademarks in March
          1996, 
               the 
                   acquisition of the Geoffrey Beene license and trademarks
          in March 1995 (the "Geoffrey Beene Acquisition") and the
          acquisition of the exclusive license agreements in the FMG
          Acquisition in May 1996.

               Interest expense, net of interest income, increased 62% to
          $4.9 million for the nine months ended October 31, 1996 from $3.0
          million 
                 for 
                     the nine months ended October 31, 1995.  This increase
          was primarily due to the increase in average debt outstanding
          resulting from the Geoffrey Beene Acquisition, the Halston
          Acquisition and the FMG Acquisition.  The increase in interest
          expense also reflects increased borrowings under the revolving
          portion of its bank credit facility to accommodate increased
          working capital requirements, including the increased wholesale
          inventory levels needed to support higher net sales.
<PAGE>


          <PAGE>
           
           
            
             
              
              Other 
                    income primarily reflects the receipt by the Company of
          $500,000 from the Stock Transaction, as well as approximately
          $100,000 from the sale of shoe products and equipment held by the
          Company from before the Merger.

                Equity in earnings of affiliates increased $88,000, or 36%,
          to $330,000 for the nine months ended October 31, 1996 from
          $242,000 
                  for 
                      the 
                         nine 
                              months ended October 31, 1995, as a result of
          increases in net sales by Fine Fragrances, Inc. of fragrance
          products manufactured by COFCI, S.A.

           
           
            
             
              
              Net 
                  income increased 180% to $7.0 million for the nine months
          ended 
               October 
                       31, 
                          1996, 
                                from $2.5 million for the nine months ended
          October 31, 1995, primarily as a result of the increase in net
          sales and gross profit which were partially offset by increased
          interest and amortization expenses resulting from the Halston
          Acquisition, 
                      the 
                         Geoffrey Beene Acquisition and the FMG Acquisition
          and increased selling expenses.

               Net income per share for the Company increased to $0.54 for
          the 
             nine 
                  months 
                        ended 
                              October 31, 1996, compared to $0.35 per share
          for French (on a pro forma basis using the 7.12 shares of the
          Company 
                 to 
                    1 
                      share 
                           of 
                              Fr
                                ench conversion rate in the Merger) for the
          nine months ended October 31, 1995, primarily as a result of the
          increase in net income, which was partially offset by (i) the
          increased 
                   number 
                         of 
                            outstanding shares to give effect to the Merger
          in November 1995 and the Company's public offering of 3,364,000
          common shares in July 1996, and (ii) the assumed exercise or
          conversion of stock options and convertible securities whose
          exercise or conversion price was below the market price for the
          Company's 
                   common shares at the end of the fiscal quarter under the
          treasury stock method.

          FINANCIAL CONDITION

               During the nine months ended October 31, 1996, the Company
          completed the Halston Acquisition and the FMG Acquisition.  See
          Note 
              3 
                to 
                   the 
                      Notes 
                            to 
                               Condensed Consolidated Financial Statements.
          As a result of these acquisitions, the Company has increased its
          investments in exclusive brand licenses and trademarks.  These
          acquisitions, along with the Company's increased selection of
          additional fragrance brands, have had a significant effect on the
          increase in net sales and net income of the Company, especially
          during the quarter ended October 31, 1996, which is historically
          the quarter with the highest net sales as a result of increased
          demand by retailers in anticipation of the holiday season.  The
          increase in accounts receivable at October 31, 1996 is directly
          related to the increase in net sales.  The increase in inventory
          and trade payables at October 31, 1996 resulted primarily from
          opportunity buying of certain distributed products on favorable
          pricing and credit terms.  The Company funded its working capital
          requirements during the nine months ended October 31, 1996
          primarily with short term debt from the revolving portion of its
<PAGE>


          <PAGE>
          bank credit facility and with vendor credit, and the increase in
          short term debt at October 31, 1996 primarily reflects the
          increased working capital requirements during the quarter ended
          October 31, 1996.  See Note 7 to the Notes to Condensed
          Consolidated Financial Statements.

               During the nine months ended October 31, 1996, the Company
          also completed (i) the public offering of 3,364,000 shares of
          Common Stock at a price of $6.00 per share, and (ii) the exchange
          offer, pursuant to which it issued $5.46 million principal amount
          of 7.5% Subordinated Convertible Debentures Due 2006 in exchange
          for 
             20,000 
                   outstanding 
                               shares of Series A Preferred Stock, $.01 par
          value, and $3.46 million outstanding principal amount of 12.5%
          Secured 
                 Subordinated 
                             Debentures Due 2002.  See Notes 4 and 5 to the
          Notes to Condensed Consolidated Financial Statements.
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                         2.1    Agreement and Plan of Merger, dated as
                                of May 19, 1995, by and between the
                                Company and French (incorporated herein
                                by reference to Exhibit 2.1 filed as a
                                part of the Company's Form 8-K dated
                                November 30, 1995 (Commission File No.
                                1-6370)).

                         3.1    Amended and Restated Articles of
                                Incorporation of the Company dated
                                March 6, 1996 (incorporated herein by
                                reference to Exhibit 3.1 filed as a part
                                of the Company's Form 10-K for the
                                fiscal year ended January 31, 1996
                                (Commission File No. 1-6370)).

                         3.2    Amendment dated September 19, 1996 to the
                                Amended and Restated Articles of
                                Incorporation of the Company.

                         3.3    By-Laws of the Company (incorporated
                                herein by reference to Exhibit 3.2 filed
                                as a part of the Company's Form 10-K for
                                the fiscal year ended January 31, 1996
                                (Commission File No. 1-6370)).

                         4.1    Credit Agreement, dated as of March 14,
                                1996, among the Company, Fleet National
                                Bank and Bank of America Illinois
                                (incorporated herein by reference to
                                Exhibit 4.1 filed as a part of the
                                Company's Form 8-K dated March 20, 1996
                                (Commission File No. 1-6370)).

                         4.2    First Amendment to Credit Agreement and
                                Other Transaction Documents dated as of
                                May 10, 1996, among the Company, Fleet
                                National Bank and Bank of America Illinois
                                (incorporated herein by reference to
                                Exhibit 4.1 filed as a part of the
                                Company's Form 8-K dated May 14, 1996
                                (Commission File No. 1-6370)).

                         4.3    Letter Agreement, dated May 29, 1996,
                                regarding the Credit Agreement dated as
                                of March 14, 1996, as amended, among the
                                Company, Fleet National Bank and Bank of
                                America Illinois (incorporated herein by
                                reference to Exhibit 4.4(c) filed as a
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K (Continued)
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                                part of the Company's Amendment No. 1
                                to Registration Statement on Form S-1
                                dated June 7, 1996 (Registration Statement
                                No. 333-4588)).

                         4.4    Second Amendment to Credit Agreement and
                                Other Transaction Documents dated as of
                                August 28, 1996, among the Company, Fleet
                                National Bank and Bank of America Illinois
                                (incorporated by reference to Exhibit 4.4
                                filed as part of the Company's Form 10-Q 
                                for the quarter ended July 31, 1996
                                (Commission File No. 1-6370)).

                        10.1    Registration Rights Agreement dated as of
                                November 30, 1995, among the Company,
                                Bedford Capital Corporation ("Bedford"),
                                Fred Berens, Rafael Kravec and Eugene Ramos
           
           
            
             
              
               
                
                 
                  
                   
                    
                     
                      
                      
                       
                        
                         
                          
                           
                            
                             
                              
                               
                               (
                                incorporated herein by reference to Exhibit
                                10.1 filed as a part of the Company's Form
                                10-K for the fiscal year ended September 
                                30, 1995 (Commission File No. 1-6370)).

                        10.2    Amendment dated as of March 20, 1996 to
                                Registration Rights Agreement dated as of
                                November 30, 1995, among the Company,
                                Bedford, Fred Berens, Rafael Kravec and
                                Eugene Ramos (incorporated herein by
                                reference to Exhibit 10.2 filed as a part
                                of the Company's Form 10-K for the year
                                ended January 31, 1996 (Commission File
                                No. 1-6370)).

                        10.3    Second Amendment dated as of July 22, 1996
                                to Registration Rights Agreement dated as
                                of November 30, 1995, among the Company,
                                Bedford, Fred Berens, Rafael Kravec and the
                                Estate of Eugene Ramos (incorporated by
                                reference to Exhibit 10.3 filed as part of
                                of the Company's Form 10-Q for the quarter
                                ended July 31, 1996 (Commission File No.
                                1-6370)).

                        10.4    Employment Agreement dated as of July 2,
                                1992, between French and Rafael Kravec,
                                as amended on July 2, 1995 (incorporated
                                herein by reference to the exhibit filed as
                                a part of the Company's Form 10-K for the
                                fiscal year ended September 30, 1995
                                (Commission File No. 1-6370)).
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K (Continued)
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                        10.5    Amendment to Employment Agreement dated as
                                of May 2, 1996, between the Company and
                                Rafael Kravec (incorporated herein by
                                reference to Exhibit 10.22 filed as a part
                                of the Company's Registration Statement on
                                Form S-1 dated May 3, 1996 (Registration
                                Statement No. 333-4588)).

                        10.6    Non-Employee Director Stock Option Plan
                                (incorporated herein by reference to
                                Exhibit 10.4 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.7    1995 Stock Option Plan (incorporated herein
                                by reference to Exhibit 10.5 filed as a
                                part of the Company's Form 10-K for the
                                fiscal year ended September 30, 1995
                                (Commission File No. 1-6370)).

                        10.8    Monitoring Agreement dated as of July 2,
                                1992, between French and Bedford, as
                                amended as of February 14, 1995
                                (incorporated herein by reference to
                                Exhibit 10.7 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.9    Monitoring Agreement dated as of February
                                14, 1995, between French and Bedford
                                (incorporated herein by reference to
                                Exhibit 10.8 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.10   Monitoring Agreement dated as of July 2,
                                1992, between French and Nevcorp, Inc.,
                                as amended as of February 14, 1995
                                (incorporated herein by reference to
                                Exhibit 10.9 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K (Continued)
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                        10.11   Monitoring Agreement dated as of July 2,
                                1992, between French and ESB Consultants,
                                Inc., as amended as of February 14, 1995
                                (incorporated herein by reference to
                                Exhibit 10.10 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission
                                File No. 1-6370)).

                        10.12   Monitoring Agreement dated as of February
                                14, 1995, between French and Nevcorp, Inc.
                                (incorporated herein by reference to
                                Exhibit 10.11 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.13   Monitoring Agreement dated as of February
                                14, 1995, between French and ESB
                                Consultants, Inc. (incorporated herein by
                                reference to Exhibit 10.12 filed as a
                                part of the Company's Form 10-K for the
                                fiscal year ended September 30, 1995
                                (Commission File No. 1-6370)).

                        10.14   Lease Agreement, dated as of July 2,1992,
                                between French and National Trading
                                (incorporated herein by reference to
                                Exhibit 10.13 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.15   Option Agreement, dated July 2, 1992,
                                between French and National Trading and
                                Memorandum of Lease and Option Agreement
                                related thereto (incorporated herein by
                                reference to Exhibit 10.14 filed as a 
                                part of the Company's Form 10-K for the
                                fiscal year ended September 30, 1995
                                (Commission File No. 1-6370)).

                        10.16   Amended and Restated Exclusive Trademark
                                License Agreement, dated February 29, 1980,
                                between Geoffrey Beene, Inc. (formerly
                                Geoffrey Beene Interim Corp.), a New York
                                corporation, and Epocha Distributors, Inc.
                                now known as Sanofi, Beaute, Inc.) as
                                amended July 29, 1992 and February 13, 1995
                                (incorporated herein by reference to
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K (Continued)
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                                Exhibit 10.15 filed as a part of the
                                Company's Form 10-K for the fiscal year
                                ended September 30, 1995 (Commission File
                                No. 1-6370)).

                        10.17   Asset Purchase Agreement dated as of
                                February 13, 1995, by and between Sanofi
                                Beaute, Inc. and Bedford Capital Financial
                                Corporation, as assigned to and assumed by
                                French (incorporated herein by reference to
                                Exhibit 10.19 filed as part of the
                                Company's Form 10-K for the fiscal year
                                ended January 31, 1996 (Commission File No.
                                1-6370)).

                        10.18   Asset Purchase Agreement dated as of
                                February 1, 1996, by and between the
                                Company and Halston-Borghese, Inc. and
                                its affiliates (incorporated herein by
                                reference to Exhibit 2.1 filed as a part
                                of the Company's Form 8-K dated March 20,
                                1996 (Commission File No. 1-6370)).

                        10.19   Asset Purchase Agreement dated as of
                                April 17, 1996, by and between the
                                Company and Fragrance Marketing Group,
                                Inc. and Rene Garcia and Jose Miguel
                                Norona, including the forms of Debentures
                                and Seller's Warrant related thereto
                                (incorporated herein by reference to
                                Exhibit 10.21(a) filed as a part of the
                                Company's Registration Statement on Form
                                S-1 dated May 3, 1996 (Registration
                                Statement No. 333-4588)).

                        10.20   Amendment to Asset Purchase Agreement
                                dated as of May 14, 1996, by and between
                                the Company and Fragrance Marketing
                                Group, Inc. and Rene Garcia and Jose
                                Miguel Norona (incorporated herein by
                                reference to Exhibit 2.2 filed as a part
                                of the Company's Form 8-K dated May 14,
                                1996 (Commission File No. 1-6370)).

                        10.21   Amendment to Asset Purchase Agreement
                                dated as of July 1, 1996, by and between
                                the Company and Fragrance Marketing
                                Group, Inc. and Rene Garcia and Jose
                                Miguel Norona.
<PAGE>


          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.      Exhibits and Reports on Form 8-K   (Continued)
               (a)     Exhibit                Description
                       -------  ----------------------------------------
                        27.0    Financial Data Schedule.

                        99.1    Agreement Among Bedford Interests, dated
                                February 14, 1995 (incorporated herein by
                                reference to Exhibit 99.2 filed as a part
                                of the Company's Form 8-K dated
                                November 30, 1995 (Commission File No.
                                 1-6370)).

                        99.2    Amendment dated as of February 23, 1996
                                to Agreement Among Bedford Interests,
                                dated February 14, 1995 (incorporated
                                herein by reference to Exhibit 99.2 filed
                                as a part of the Company's Form 10-K for
                                the fiscal year ended January 31, 1996
                                (Commission File No. 1-6370)).

                        99.3    Second Shareholders Agreement, dated 
                                July 2, 1992, among Bedford and certain
                                members of the Bedford Funds, as amended
                                (incorporated herein by reference to
                                Exhibit 99.3 filed as a part of the
                                Company's Form 8-K dated November 30,
                                1995 (Commission File No. 1-6370)).

          --------------
               The foregoing list omits instruments defining the rights of
          holders of long term debt of the Company where the total amount
          of securities authorized thereunder does not exceed 10% of the
          total assets of the Company.  The Company hereby agrees to
          furnish a copy of each such instrument or agreement to the
          Commission upon request.


               (b)     Reports on Form 8-K.

                       None.
<PAGE>


          <PAGE>
                                   SIGNATURES 

               Pursuant to the requirements of the Securities Exchange Act
          of 1934, the Registrant has duly caused this report to be signed
          on its behalf by the undersigned thereunto duly authorized.

                                              FRENCH FRAGRANCES, INC.



          Date: December 13, 1996             /s/ Rafael Kravec
                ------------------            -----------------------------
                                              Rafael Kravec
                                              President and Chief Executive
                                              Officer (Principal Executive
                                              Officer)



          Date: December 13, 1996             /s/ William J. Mueller
                ------------------            -----------------------------
                                              William J. Mueller
                                              Vice President-Operations,
                                              Chief Financial Officer
                                              (Principal Financial and
                                              Accounting Officer)


                                 ARTICLES OF AMENDMENT
                              TO THE AMENDED AND RESTATED
                               ARTICLES OF INCORPORATION
                                          OF
                                FRENCH FRAGRANCES, INC.
                              ---------------------------

               These Articles of Amendment to the Amended and Restated
          Articles 
                  of 
                     Incorporation of French Fragrances, Inc., were adopted
          by 
            the 
                Board 
                     of 
                        Directors of French Fragrances, Inc., on August 26,
          1996, and no shareholder action was required in accordance with
          Section 607.0631 of the Florida Business Corporation Act.

          I.    The name of the Corporation is French Fragrances, Inc.

          II.   The reduction in the number of authorized shares is 20,000
                shares of Series A Preferred Stock, par value $.01 per
                share.

          III.  After giving effect to such reduction of shares, the total
                number of shares which the Corporation is authorized to
                issue, itemized by class and series, is as follows:

                (1) 50,000,000 shares of Common Stock, par value $.01 per
                    share;

                (2) 350,000 shares of Series B Convertible Preferred Stock,
                    par value $.01 per share;

                (3) 571,429 shares of Series C Convertible Preferred Stock,
                    par value $.01 per share; and

                (4) 4,428,571 shares of Serial Preferred Stock, par value
                    $.01 per share.



          Date: September 19, 1996         FRENCH FRAGRANCES, INC.
                ------------------

                                           By: /s/ William J. Mueller
                                               ---------------------------
                                               Vice President-Operations
                                               and Chief Financial Officer


                                   SECOND AMENDMENT TO
                                 ASSET PURCHASE AGREEMENT
                                 ------------------------

               This SECOND AMENDMENT TO ASSET PURCHASE AGREEMENT (the
          "AMENDMENT") is entered into this 1st day of July, 1996, by and 
          among 
               French 
                     Fragrances, Inc., a Florida corporation (the "Buyer"),
          and Fragrance Marketing Group, Inc., a Florida corporation (the
          "Seller"), and Rene Garcia and Jose Miguel Norona, the sole
          shareholders
                      of the Seller (collectively, the "Shareholders"), and
          amends 
                that 
                     certain Asset Purchase Agreement among the Seller, the
          Buyer and the Shareholders dated April 17, 1996 as amended on 
          May 
             14, 
                 1996 
                     (the 
                          "Purchase Agreement").  All capitalized terms not
          otherwise defined herein shall have the meanings set forth in the
          Purchase Agreement.

           
           
            
             
              
             WHEREAS, 
                      the 
                          partie
                                s entered into the Purchase Agreement, and,
          pursuant to Section 14.2 thereof, desire to amend the Purchase
          Agreement;

           
           
            
             
              
             NOW, 
                  THEREFORE, 
                             in 
                                consideration of the covenants and promises
          contained herein and such other good and valuable consideration,
          the receipt and sufficiency of which is hereby acknowledged, the
          parties agree as follows:

           
           
            
             
              
              1. 
                  
                  Sec
                     tion 2.1(a)(d) of the Purchase Agreement is deleted in
          its entirety and replaced with the following:

                   "(d)  a warrant exercisable for 1,075,000 shares 
                   of the Buyer's common stock, par value $0.01 per
                   share (the "Warrant Stock"), in the form of Exhibit
                   E hereto (the "Warrant" and collectively with the
                   Cash Purchase Price, Inventory Purchase Price,
                   Debenture Price, the "Purchase Price"); provided
                   that, the Seller hereby authorizes and directs the
                   Buyer that the Warrant be issued to the Seller for
                   1,017,500 shares of Warrant Stock and that Warrants
                   in the form of Exhibit E be issued to David Alfin for
                   10,750 shares of Warrant Stock and for 46,750 
                   shares of Warrant Stock and which additional 
                   Warrants and Warrant Stock shall be subject to 
                   the same terms and conditions contained in this
                   Agreement, as amended, as are applicable to the 
                   Seller's Warrant and the shares issuable upon 
                   exercise of the Seller's Warrant, including, 
                   without limitation, the provisions of Section 12.5, 
                   "Offset; Security Interest", on a pro rata basis 
                   with the Seller's Warrant, and treated for all 
                   purposes as if they were the Seller's Warrant, and 
                   upon exercise, Warrant Stock, under this Agreement, 
                   as amended."
<PAGE>


          <PAGE>
               2.  (a)  Except as amended hereby, the Purchase Agreement
          remains in full force and effect in accordance with its terms and
          conditions and is reaffirmed for all purposes.

                   (b)  This Amendment may be executed in any number of
          counterparts
                     , each of which shall be deemed an original.  Delivery
          of 
            executed 
                     signature pages hereof by facsimile transmission shall
          constitute effective and binding execution and delivery hereof.

                   (c)  This Amendment shall be shall be governed by and
          construed in accordance with the laws of the State of Florida
          applicable to contracts made and to be performed in Florida,
          without regard to conflicts of law principles thereunder.

                   (d)  This Amendment shall be binding upon, and inure to
          the 
             benefit 
                     of, 
                        the 
                            parties hereto and their respective successors,
          assigns, heirs, beneficiaries, estates, executors and personal
          representatives. 

               IN WITNESS WHEREOF, the parties hereto have caused this
          Agreement to be duly executed as of the day and year first above
          written. 

                                        FRENCH FRAGRANCES, INC.


                                        By: /s/ Rafael Kravec
                                            ---------------------------
                                            Rafael Kravec
                                            President



                                        FRAGRANCE MARKETING GROUP, INC.


                                        By: /s/ Rene Garcia
                                            ---------------------------
                                            Rene Garcia
                                            President


                                        RENE GARCIA

                                        By: /s/ Rene Garcia
                                            ---------------------------


                                        JOSE MIGUEL NORONA

                                        By: /s/ Jose Miguel Norona
                                            ---------------------------
<PAGE>


          

<TABLE> <S> <C>

          <ARTICLE> 5
                 
          <S>                             <C>
          <PERIOD-TYPE>                   9-MOS
          <FISCAL-YEAR-END>                          JAN-31-1997
          <PERIOD-END>                               JUL-31-1996
          <CASH>                                       2,878,428
          <SECURITIES>                                         0
          <RECEIVABLES>                               53,533,870
          <ALLOWANCES>                                   998,541
          <INVENTORY>                                 63,729,314
          <CURRENT-ASSETS>                           118,043,493
          <PP&E>                                      13,976,745
          <DEPRECIATION>                               1,279,522
          <TOTAL-ASSETS>                             181,997,145
          <CURRENT-LIABILITIES>                      100,588,672 
          <BONDS>                                     38,377,240
                                          0
                                                9,042
          <COMMON>                                       131,277
          <OTHER-SE>                                  42,899,956 
          <TOTAL-LIABILITY-AND-EQUITY>               181,997,145
          <SALES>                                    103,938,394 
          <TOTAL-REVENUES>                           103,938,394
          <CGS>                                       68,799,941
          <TOTAL-COSTS>                               89,227,077
          <OTHER-EXPENSES>                             4,892,421
          <LOSS-PROVISION>                               165,000 
          <INTEREST-EXPENSE>                           4,892,421
          <INCOME-PRETAX>                             10,578,758 
          <INCOME-TAX>                                 3,900,699  
          <INCOME-CONTINUING>                          7,007,601  
          <DISCONTINUED>                                       0
          <EXTRAORDINARY>                                      0
          <CHANGES>                                            0
          <NET-INCOME>                                 7,007,601  
          <EPS-PRIMARY>                                     0.54
          <EPS-DILUTED>                                     0.53 
                  
          
</TABLE>


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