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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-C
Report by Issuer of Securities Quoted on NASDAQ
Interdealer Quotation System
Filed pursuant to Section 13 or (15(d) of the
Securities Exchange Act of 1934 and Rule 13a-17
or 15d-17 thereunder
French Fragrances, Inc.
(Exact name of issuer as specified in charter)
14100 NW 60 Avenue
Miami Lakes, Florida 33014
(Address of principal executive offices)
Issuer's telephone number, including area code (305) 620-9090
I. CHANGE IN NUMBER OF SHARES OUTSTANDING
Indicate any change (increase or decrease) of 5% or more in the number
of shares outstanding:
1. Title of Security: Common Stock, $.01 Par Value
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2. Number of shares outstanding before the change: 9,679,873
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3. Number of shares outstanding after the change: 12,995,127
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4. Effective date of change: July 3, 1996
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5. Method of change:
Specify method (such as merger, acquisition, exchange, distribution,
stock split, reverse split, acquisition of stock for treasury, etc.)
Issuance in connection with Public Offering
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Give brief description of transaction:
The Company sold 3,250,000 shares of Common Stock to the public at
$6.00 per share. In addition, certain shareholders of the Company
sold 1,750,000 shares of Common Stock (65,250 of which were issued by
the Company following conversion of Series B Convertible Preferred
Stock, $.01 Par Value into Common Stock) at $6.00 per share.
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II. CHANGE IN NAME OF ISSUER
1. Name prior to change ___________________________________
2. Name after change ___________________________________
3. Effective date of charter amendment changing name __________
4. Date of shareholder approval of change, if required ________
Date: July 23, 1996 /s/ OSCAR E. MARINA
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Oscar E. Marina
Vice President and Secretary