FRENCH FRAGRANCES INC
10-Q, 1996-09-16
FOOTWEAR, (NO RUBBER)
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549 

                                    FORM 10-Q


            [ X ]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) 
                     OF THE SECURITIES EXCHANGE ACT OF 1934 

                  For the Quarterly Period Ended July 31, 1996

                                       OR

            [   ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

               For the Transition Period From ________ to ________


                          Commission File Number 1-6370


                             FRENCH FRAGRANCES, INC.
             (Exact name of registrant as specified in its charter)

                    Florida                                 59-0914138
           (State of incorporation)                       (IRS Employer
                                                        Identification No.)

             14100 N.W. 60th Avenue
              Miami Lakes, Florida                               33014
              (Address of principal                            (Zip code)
               executive offices)

                                       (305) 620-9090
                     (Registrant's telephone number, including area code)


                 Indicate by check mark whether the registrant (1) has
     filed all reports required to be filed by Section 13 or 15(d) of the
     Securities Exchange Act of 1934 during the preceding 12 months (or for such
     shorter period that the registrant was required to file such reports),
     and (2) has been subject to such filing requirements for the past 90 days.

                              Yes  X   No ___ 

                 Indicate the number of shares outstanding of each of the
     issuer's classes of common stock, as of the latest practicable 
     date:
                                                Outstanding at
                       Class                  September 12, 1996 
           Common stock, $.01 par value         13,127,715 shares


     <PAGE>
                          FRENCH FRAGRANCES, INC.


                            INDEX TO FORM 10-Q


     PART I  - FINANCIAL INFORMATION

     Item 1.  Financial Statements

       Condensed Consolidated Balance Sheets - 
       July 31, 1996 and January 31, 1996
       
       Unaudited Condensed Consolidated 
       Statements of Income - Three and Six-Months 
       Ended July 31, 1996 and 1995

       Unaudited Condensed Consolidated 
       Statements of Cash Flows - Six-Months Ended 
       July 31, 1996 and 1995
      
       Notes to Condensed Consolidated Financial 
       Statements

     Item 2.  Management's Discussion and Analysis of Financial
              Condition and Results of Operations


     PART II  -  OTHER INFORMATION

     Item 4.  Submission of Matters to a Vote of Security Holders

     Item 5.  Other Information

     Item 6.  Exhibits and Reports on Form 8-K

     Signatures


  <PAGE>
  <TABLE>
               FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                CONDENSED CONSOLIDATED BALANCE SHEETS
  <CAPTION>
                                            July 31, 1996    January 31, 1996
                                             (Unaudited)
  <S>                                        <C>                <C>
  ASSETS
  CURRENT ASSETS
    Cash and cash equivalents                $    945,415       $  123,960
    Accounts receivable, net of allowances
     for doubtful accounts and returns of 
     $741,825 and $637,145, respectively       21,579,622       14,236,326
    Inventories                                49,032,850       25,850,669
    Equipment held for sale                            --        1,000,000
    Advances on inventory purchases             1,407,278               --
    Prepaid expenses and other current 
     assets                                       882,210        1,370,777
                                              -----------       ----------
            Total current assets               73,847,375       42,581,732

  INVESTMENT IN UNCONSOLIDATED AFFILIATE        1,950,671        1,708,235
                                              -----------       ----------
  RESTRICTED CASH AND INVESTMENTS               2,000,000               --
  PROPERTY AND EQUIPMENT, NET                  12,442,380       11,099,492
                                              -----------       ----------
  OTHER ASSETS
    Exclusive brand licenses and 
     trademarks, net                           46,391,831       14,671,875
    Deferred income taxes, net                    761,342          761,342
    Other intangibles and other assets            938,448          561,138
                                              -----------       ----------
            Total other assets                 48,091,621       15,994,355
                                              -----------       ----------
  TOTAL ASSETS                               $138,332,047      $71,383,814
                                              ===========       ==========

  LIABILITIES AND SHAREHOLDERS' EQUITY                        
  CURRENT LIABILITIES
    Short-term debt                          $ 35,386,649      $16,713,333
    Accounts payable - trade                   17,708,237       11,115,664
    Other payables and accrued expenses         5,717,359        3,250,365
    Current portion of capital lease, 
     installment loans and mortgage               285,594          201,630
    Loans from shareholders                            --          410,000
    Convertible subordinated debentures           600,000          600,000
    Due to affiliates, net                      1,815,022        2,268,819
                                              -----------       ----------
           Total current liabilities           61,512,861       34,559,811

  LONG-TERM LIABILITIES                                       
    Secured subordinated debentures            10,829,788       11,681,500
    Subordinated debentures                    11,080,000               --
    Convertible subordinated debentures         5,460,000               --
    Mortgage note                               5,876,251               --
    Capital lease and installment loans         1,190,000        1,269,860
    Term loans and HBI note                     5,333,333        4,333,333
                                              -----------       ----------
          Total liabilities                   101,282,233       51,844,504
                                              -----------       ----------
  COMMITMENTS   
  REDEEMABLE PREFERRED STOCK
   Series A, $.01 par value; stated at 
    liquidation preference value of 
    $100 per share; 20,000 shares 
    authorized and outstanding at 
    January 31, 1996                                   --        2,000,000
  SHAREHOLDERS' EQUITY                                        
   Convertible, redeemable preferred 
    stock, Series B, $.01 par value 
    (liquidation preference of $.01 
    per share); 350,000 shares 
    authorized; 332,806 and 350,000
    shares issued and outstanding,
    respectively                                    3,328            3,500
  Convertible, redeemable preferred 
    stock, Series C, $.01 par value
    (liquidation preference of $.01 
    per share); 571,429 shares authorized, 
    issued and outstanding                          5,714               --
  Common stock, $.01 par value, 50,000,000 
    shares authorized; 13,127,715 and 
    9,641,290 shares issued and 
    outstanding, respectively                     131,277           96,413
  Additional paid-in capital                   28,834,654       10,333,539
  Retained earnings                             8,074,841        7,105,858
                                              -----------       ----------
          Total shareholders' equity           37,049,814       17,539,310
                                              -----------       ---------- 
  TOTAL LIABILITIES AND SHAREHOLDERS' 
    EQUITY                                   $138,332,047      $71,383,814
                                              ===========       ==========


           See notes to condensed consolidated financial statements.
  </TABLE>


  <PAGE>
  <TABLE>
                     FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                                   (Unaudited)
  <CAPTION>
                                  Three Months               Six Months
                                     Ended                     Ended
                                    July 31,                  July 31,
                               1996         1995         1996         1995
  <S>                      <C>          <C>          <C>          <C>
  NET SALES                $23,802,106  $14,913,452  $43,118,599  $30,645,569
  COST OF SALES             15,237,358   11,428,951   28,693,346   24,119,489
                            ----------   ----------   ----------   ----------
   Gross Profit              8,564,748    3,484,501   14,425,253    6,526,080
    
  OPERATING EXPENSES
   Warehouse and shipping    1,004,213      602,340    1,809,724    1,130,471
   Selling                   3,283,829    1,332,941    5,682,992    2,330,199
   General and 
    administration             768,052      431,109    1,471,223      814,738
   Depreciation and 
    amortization               994,935      305,955    1,527,236      591,862
                            ----------   ----------   ----------   ----------
      Total operating 
       expenses              6,051,029    2,672,345   10,491,175    4,867,270

  INCOME FROM OPERATIONS     2,513,719      812,156    3,934,078    1,658,810
    
  OTHER INCOME (EXPENSE)                    
   Interest income               1,813        1,429        4,442        7,326
   Interest expense         (1,812,375)  (1,028,710)  (3,013,833)  (1,823,975)
   Other                       186,164        2,210      325,710       (4,257)
                            ----------   ----------   ----------   ----------
     Other income
      (expense), net        (1,624,398)  (1,025,071)  (2,683,681)  (1,820,906)
                            ----------   ----------   ----------   ----------
  INCOME BEFORE EQUITY IN 
   EARNINGS OF UNCONSOLI-
   DATED AFFILIATE AND 
   PROVISIONS FOR INCOME 
   TAXES                       889,321     (212,915)   1,250,397     (162,096)

  EQUITY IN EARNINGS OF 
   UNCONSOLIDATED AFFILIATE, 
   50% OWNED                   150,966       42,000      242,435      171,878
                            ----------   ----------   ----------   ----------
  INCOME BEFORE INCOME 
   TAXES                     1,040,287     (170,915)   1,492,832        9,782

  PROVISION FOR (BENEFIT 
   FROM) INCOME TAXES          363,648      (61,831)     523,849      (29,190)
                            ----------   ----------   ----------   ----------
  NET INCOME (LOSS)        $   676,639  $  (109,084) $   968,983  $    38,972
                            ==========   ==========   ==========   ==========
  Earnings (loss) per 
   common share equivalent:                        
    Primary                      $0.06       $(0.02)       $0.08        $0.01
                                  ====        =====         ====         ====
    Fully diluted                $0.06       $(0.02)       $0.08        $0.01 <PAGE>
                                  ====        =====         ====         ====
  Weighted average number of 
   common share equivalents:
    Primary                 12,281,453    7,120,000   11,728,719    7,120,000
                            ==========    =========   ==========    =========
    Fully diluted           12,281,453    7,120,000   11,883,575    7,120,000
                            ==========    =========   ==========    =========



             See notes to condensed consolidated financial statements.
  </TABLE>


  <PAGE>
  <TABLE>
                     FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                    (Unaudited)
  <CAPTION>
                                                           Six Months Ended
                                                               July 31,
                                                          1996         1995
  <S>                                               <C>           <C>
  CASH FLOW FROM OPERATING ACTIVITIES
   Net Income                                       $    968,983  $    38,972
   Adjustments to reconcile net income to 
    cash provided by (used in) operating 
    activities:
     Depreciation and amortization                     1,527,236      591,862
     Equity in earnings of unconsolidated 
      affiliate                                         (242,435)    (171,878)
     Deferred tax benefit                                     --      (96,000)
   Change in assets and liabilities net 
    of effects from the acquisitions:
     Increase in accounts receivable                  (7,343,295)  (1,050,292)
     (Increase) decrease in inventories              (23,226,128)   1,025,150
     Decrease (increase) in prepaid expenses 
       and other current assets                        1,006,460     (355,276)
     Increase (decrease) in accounts payable           6,592,573     (204,386)
     (Decrease) increase in other payables and 
       accrued expenses                                 (588,100)   1,230,717
     (Decrease) increase in due to affiliate, 
       net                                              (977,166)     942,372
                                                     -----------  -----------
      Net cash (used in) provided by operating 
       activities                                    (22,281,872)   1,951,241
                                                     -----------  -----------
  CASH FLOWS FROM INVESTING ACTIVITIES                            
   Cash restricted for capital improvements           (2,000,000)          --
   Cash portion of purchase of exclusive 
    brand license                                    (18,974,638) (18,370,655)
   Additions to property and equipment, 
    net of disposals                                    (666,649)    (171,917)
                                                     -----------  -----------
      Net cash used in investing activities          (21,641,287) (18,542,572)
    
  CASH FLOWS FROM FINANCING ACTIVITIES                            
   Proceeds from stock offering                       18,071,825           --
   Proceeds from the grant of stock purchase 
    warrants                                              40,000           --
   Proceeds from the issuance of preferred stock           5,714        3,500
   Proceeds from the issuance of secured 
    subordinated debentures                            3,000,035    8,221,500
   Advances from unconsolidated affiliate, net           523,369      123,137
   Proceeds from term loans                            8,960,000    7,000,000
   Payments on term loans                             (9,833,333)    (333,333)
   Net proceeds from short-term debt                  18,506,649    1,122,025
   Payments on capital lease and installment 
    loans                                               (110,477)    (109,557)
   (Payment to) loans from shareholders                 (410,000)     250,000
   Proceeds from bridge and inventory loans            7,000,000           --
   Payment of bridge and inventory loans              (7,000,000)          --
   Proceeds from mortgage                              6,000,000           -- <PAGE>
   Payments on mortgage                                   (9,168)          --
                                                     -----------  -----------   
  Net cash provided by financing activities           44,744,614   16,277,272
                                                     -----------  -----------
  NET INCREASE (DECREASE) IN CASH AND 
   CASH EQUIVALENTS                                      821,455     (314,059)
  CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD       123,960      646,149
                                                     -----------  -----------
  CASH AND CASH EQUIVALENTS AT END OF PERIOD        $    945,415  $   332,090
                                                     ===========  ===========
  SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
    Interest paid during the period                 $  2,354,167  $ 1,633,567
                                                     ===========  ===========
    Income taxes paid during the period             $    853,441  $   575,000
                                                     ===========  ===========




             See notes to condensed consolidated financial statements

  </TABLE>

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 1.  BASIS OF PRESENTATION AND BUSINESS

               French Fragrances, Inc. ("FFI") is a manufacturer,
          distributor and marketer of prestige designer fragrances and
          related cosmetic products, primarily to mass retailers in the
          United States. FFI was formed in 1992 to acquire the net assets
          of the fragrance and cosmetics distribution business of National
          Trading Manufacturing, Inc. ("National Trading").  On November
          30, 1995, FFI merged with Suave Shoe Corporation ("Suave") in a
          reverse acquisition (the "Merger").   Following the Merger,
          Suave, as the surviving corporation, changed its name to "French
          Fragrances, Inc."  The principal business operations following
          the Merger consist of the fragrance business previously conducted
          by FFI.  In connection with the Merger, FFI has  relocated  its
          fragrance distribution facilities to the larger facility formerly
          occupied by Suave in Miami Lakes, Florida (the "Suave Facility").

               All references to FFI in these condensed consolidated
          financial statements and notes refer to the company organized in
          1992 until the November 30, 1995 Merger and to the surviving
          corporation following the Merger.  The consolidated financial
          statements also include the accounts of FFI's wholly-owned
          subsidiaries GB Parfums, Inc. and Halston Parfums, Inc.  All
          significant intercompany accounts and transactions have been
          eliminated in consolidation. 
                      
               The condensed consolidated financial statements included
          herein have been prepared by FFI pursuant to the rules and
          regulations of the Securities and Exchange Commission (the
          "Commission") for interim financial information. As such
          financial statements do not include all of the information and
          footnotes required by generally accepted accounting principles
          for complete financial statements, they should be read in
          conjunction with the financial statements and related footnotes
          included in FFI's Form 10-K for the year ended January 31, 1996
          and in FFI's Form 10-Q for the quarter ended April 30, 1996,
          filed with the Commission.

               The condensed consolidated balance sheet of FFI as of
          January 31, 1996 is audited.  The other condensed consolidated
          financial statements are unaudited, but in the opinion of
          management contain all adjustments (consisting of normal
          recurring adjustments) necessary to present fairly the condensed
          consolidated balance sheet of FFI as of July 31, 1996 , the
          condensed consolidated statements of income of FFI for the three
          and six months ended July 31, 1996 and 1995, and the condensed
          consolidated statements of cash flow for the six months ended
          July 31, 1996 and 1995.  Operating results for the three or six
          months ended July 31, 1996 are not necessarily indicative of the
          results for the full fiscal year.

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

               Long Lived Assets - FFI adopted the provisions of SFAS No.
          121 effective for the six months ended July 31, 1996.  Long lived 
          assets are reviewed on an ongoing basis for impairment. 
          Estimated fair value is calculated using discounted cash flow
          methods and other valuation techniques, such as appraisals.

               Earnings per Share - Earnings per share is based on the
          weighted average number of common shares outstanding and includes
          the effect of the issuance of shares in connection with the
          assumed exercise of dilutive stock options and warrants and the
          assumed conversion of dilutive convertible preferred stock. 
          Fully diluted earnings per share reflects additional dilution due
          to the use of the market price at the end of the period when
          higher than the average market price for the period, and does not
          assume the conversion of the convertible subordinated debentures
          with corresponding adjustments for interest expense, net of tax,
          since the effect of such conversion is anti-dilutive.  Earnings
          per share for the three and six  months ended July 31, 1995 were
          computed using the number of common shares received by the
          shareholders of FFI in connection with the Merger.  Earnings per
          share for the three and six  months ended July 31, 1996 are
          calculated based on the actual number of common shares and common
          share equivalents outstanding.

               Restricted Cash and Investments - Restricted cash and
          investments consist of cash and investments held in trust 
          and committed for capital improvements on the Suave Facility.

          NOTE 3.  ACQUISITIONS   

               Halston Acquisition - In March 1996, FFI completed the
          acquisition (the "Halston Acquisition") from Halston Borghese,
          Inc. ("HBI") and its affiliates of certain assets relating to the
          Halston fragrance brands including the trademarks and certain
          inventory and tangible assets.  The purchase price was
          approximately $22,000,000 and was paid as follows:  (i)
          $19,000,000 in cash; and (ii) a $2,000,000 note issued to HBI
          maturing March 20, 2000 (the "HBI Note"), which is to be
          repaid on a quarterly basis in an amount equal to 5% of the net
          sales revenues of FFI from the sale of the Halston brands,
          provided that no payments are due until October 15, 1997 and that
          the accrued amount bears interest at 8% per annum. FFI also
          assumed approximately $1,000,000 in trade payables.  The cash
          portion of the purchase price was financed as follows: (a)
          $3,000,000 from the issuance of 8% Secured Subordinated
          Debentures, due 2005, Series II (the "8% Series II Debentures"),

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 3.  ACQUISITIONS   (Continued)

          and 571,429 shares of Series C Convertible Preferred Stock, $.01
          par value ("Series C Convertible Preferred"); and (b) $16,000,000
          in term loans from the two banks which are parties to FFI's
          credit facility.  Each share of Series C Convertible Preferred is
          convertible into one share of FFI's Common Stock, $.01 par value
          ("Common Stock"), upon the payment of a conversion price of $5.25
          per share.  The term loans consisted of the following: (1) a
          $1,000,000 term loan from one of the banks due December 31, 1996,
          bearing interest at 0.75% over prime (the "Halston Term Loan 1");
          (2) $9,000,000 term loans from both banks on the credit facility
          due December 31, 1998, bearing interest at 1.75% over prime
          (collectively, the "Halston Term Loan 2"); and (3) a $6,000,000
          term loan bearing interest at 2% over prime from one of the banks
          due June 14, 1996 (the "Bridge Loan").  In June 1996, FFI issued
          a mortgage in the amount of $6,000,000 on the Suave Facility to
          repay the Bridge Loan.  The mortgage note provides for interest
          at 8.84%, a 20-year amortization schedule and a maturity date
          eight years from issuance.  Of the $6,000,000 mortgage note,
          $2,000,000 is being held in escrow for the completion of the
          capital improvements on the Suave Facility.  In July 1996, with a
          portion of the net proceeds received from the public offering
          (the "Offering") of 3,364,000 shares of Common Stock, FFI repaid
          the Halston Term Loan 1 and the Halston Term Loan 2.  See Note 4. 

               FMG Acquisition - In May 1996, FFI completed the acquisition
          (the "FMG Acquisition") of certain assets of  Fragrance Marketing
          Group, Inc. ("FMG"), including contract rights under certain
          license and exclusive distribution agreements in the United
          States for the Ombre Rose, Lapidus, Faconnable, Balenciaga,
          Bogart, Chevignon and Niki de Saint Phalle fragrance brands,
          inventory, accounts receivable and tangible assets.  In addition,
          FFI assumed approximately $3,100,000 of certain trade and other
          payables of FMG and discharged approximately $600,000 of accounts
          receivable due from FMG.  In addition to the payables assumed and
          the discharge of the receivable, the consideration for the assets
          included approximately $4,300,000 in cash, $11,100,000 aggregate
          principal amount of 8.5% Subordinated Debentures (the "8.5%
          Debentures") and $900,000 of FFI inventory delivered to FMG.  FFI
          also issued to FMG (for assignment to its shareholders and senior
          management) warrants for an aggregate of 1,075,000 shares of
          Common Stock, which will be exercisable at $7.50 per share from
          July 1997 to January 2002.  The cash portion of the purchase
          price was financed from FFI's revolving credit facility.  The
          8.5% Debentures consist of:  (i) a $4,000,000 8.5% Debenture
          which requires mandatory principal payments of $2,000,000 in May
          1998 and 1999; (ii) a $7,000,000 8.5% Debenture which requires

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 3.  ACQUISITIONS (Continued)

          mandatory annual principal repayments of $2.33 million commencing
          May 2002, with the remaining balance due May 2004; and (iii) a
          $100,000 8.5% Debenture which requires mandatory annual principal
          repayments of $33,000 commencing May 2002, with the remaining
          balance due May 2004.  In addition, warrants for 160,000 shares
          of common stock, which will be exercisable at $7.50 per share
          from July 1997 to January 2002, were issued to certain key
          employees of FMG as an inducement to join FFI.

               The following unaudited information presents FFI's pro forma
          operating data for the six months ended July 31, 1996 and 1995 as
          if the Halston Acquisition and the FMG Acquisition had been
          consummated at the beginning of each of the periods presented and
          include certain adjustments to the historical consolidated
          statements of income of FFI to give effect to the acquisition of
          intangible trademarks and associated rights, license and
          distribution arrangements and other acquired net assets, the
          payment of the purchase prices in such acquisitions, the
          related issuances of additional indebtedness by FFI, and the
          increased amortization of intangible assets.  The Halston
          fragrance brands acquired were not operated or accounted
          for separately by HBI.  In addition, HBI had never segregated
          indirect operating cost information relative to these brands. 
          Accordingly, the pro forma adjustments reflect the historical net
          sales, cost of sales and direct operating expenses of the Halston
          fragrance brands for the period from January 1, 1996 through
          March 20, 1996 and for the six months ended June 30, 1995. 
          Direct operating expenses consist principally of marketing,
          advertising and demonstrator expenses and exclude selling,
          general and administrative, research and development, interest,
          income tax and amortization of intangible expenses.  The
          unaudited pro forma financial data are not indicative of the
          results of operations that would have been achieved had the
          transactions been consummated prior to the periods in which they
          were completed, or that might be attained in the future.
          <TABLE>
          <CAPTION>
                                                  Pro Forma
                                               Six Months Ended
                                         July 31, 1996  July 31, 1995
                                         -------------  -------------
               <S>                        <C>            <C>
               Net sales                  $46,542,000    $41,259,000
               Net income (loss)          $    29,000    $(1,130,000)
               Net income (loss)
                per share(s)              $       .--    $      (.16)
          </TABLE>

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 4.  PUBLIC OFFERING OF COMMON STOCK

               In July 1996, FFI completed the Offering of 3,364,000 shares
          of Common Stock at a price of $6.00 per share.  FFI realized
          approximately $18,000,000 of net proceeds from the Offering. 
          Approximately $9,300,000 of the net proceeds were used to repay
          the outstanding balance of the Halston Term Loan 1 and the
          Halston Term Loan 2, and the balance of the net proceeds were
          used to reduce outstanding borrowings under FFI's credit
          facility.  See Notes 3 and 7.  In connection with the Offering,
          FFI issued warrants for an aggregate of 162,500 shares of Common
          Stock to the representatives of the underwriters, exercisable at
          $7.20 per share from June 28, 1997 to June 28, 1999.

          NOTE 5.  EXCHANGE OFFER

               In July 1996, FFI also consummated an exchange offer (the
          "Exchange Offer"), pursuant to which FFI issued $5,460,000
          principal amount of 7.5% Subordinated Convertible Debentures Due
          2006 (the "7.5% Convertible Debentures") in exchange for the
          20,000 outstanding shares of Series A Preferred Stock, $.01 par
          value ("Series A Preferred"), and the $3,460,000 principal amount
          of outstanding principal amount of 12.5% Secured Subordinated
          Debentures Due 2002 (the "12.5% Debentures").  Pursuant to the
          Exchange Offer, each share of Series A Preferred was exchanged
          for $100 principal amount of 7.5% Convertible Debentures, and
          each outstanding 12.5% Debenture was exchanged for the equivalent
          principal amount of 7.5% Convertible Debentures.  The 7.5%
          Convertible Debentures (i) are unsecured, (ii) require interest
          only payments at 7.5% per annum, payable semi-annually until
          maturity ten years from the date of issue, at which time the
          entire principal amount and any unpaid accrued interest is due
          and payable, (iii) are convertible at any time, at the option of
          the holder, into shares of Common Stock at $7.20 per share (the
          "Conversion Price"), and (iv) are redeemable, at the option of
          FFI, at their principal amount commencing three years from the
          date of issue, but only in the event the Common Stock, at the
          time the redemption notice is delivered by FFI, has been trading
          at no less than 200% of the Conversion Price for 20 consecutive
          trading days.  The shares of Series A Preferred will be canceled.

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE

               The following represents condensed financial information of
          Fine Fragrances, Inc. ("Fine Fragrances"), a fragrance
          distribution company which is 50% owned by FFI; FFI's investment
          in Fine Fragrances is accounted for under the equity method:

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE   (Continued)

          <TABLE>
          <CAPTION>
                                                 July 31,    January 31,
                                                  1996          1996    
            <S>                                <C>           <C>
            Current assets                     $3,746,810    $3,284,066
            Other assets                        1,465,145       742,265
                                                ---------     ---------
               Total assets                    $5,211,955    $4,026,331
                                                =========     =========
            Current liabilities                $1,596,802    $  970,716
            Shareholders' equity                3,615,153     3,055,615
                                                ---------     ---------
               Total liabilities and 
                shareholder's equity           $5,211,955    $4,026,331
                                                =========     =========
          <CAPTION>
                            Three Months Ended        Six Months Ended
                                 July 31,                 July 31,
                             1996       1995          1996        1995
            <S>           <C>         <C>          <C>         <C>
            Net Sales     $1,984,079  $ 983,282    $3,458,203  $1,641,821
                           =========   ========     =========   =========
            Net Income    $  335,265  $ 127,586    $  559,538  $  418,423
                           =========   ========     =========   =========
          </TABLE>
               FFI's equity in the net income of Fine Fragrances as
          reflected in the accompanying statements of income has been
          reduced for the amortization of the exclusive distribution
          agreements of Fine Fragrances.  The exclusive distribution
          agreements are being amortized using the straight-line method
          over six years, the term of the agreements.

               The reconciliation of the investment in unconsolidated
          affiliate is as follows:
          <TABLE>
          <CAPTION>
                                                 July 31,     January 31,
                                                  1996          1996    
            <S>                                <C>            <C>
            Equity interest at 50%             $1,807,560     $1,527,790
            Unamortized exclusive 
             distribution agreements              143,111        180,445
                                                ---------      ---------
                 Carrying value                $1,950,671     $1,708,235
                                                =========      =========
          </TABLE>

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 6.  INVESTMENT IN UNCONSOLIDATED AFFILIATE   (Continued)

               Current liabilities primarily relate to a $2,000,000 secured 
          line of credit from a bank.  The interest rate is prime rate plus
          2.5% (prime rate was 8.25% at July 31, 1996).  The line is
          secured by receivables and inventories.  The line is subject to
          annual review and renewal by the bank in April. Amount
          outstanding were $1,433,882 and $912,000 at July 31, 1996 and
          January 31, 1996, respectively.  There are no other material
          commitments or contingencies for Fine Fragrances.

          NOTE 7.  SHORT-TERM DEBT

               In March 1996, FFI entered into a new credit facility with
          two banks to replace the existing credit facility.  The new
          credit facility provides for borrowings on a revolving basis of
          up to $30,000,000 (which is increased to $40,000,000 from July 1
          to December 31 as an over line for the holiday season). 
          Borrowings are limited to eligible accounts receivable and
          inventories.  Borrowings are also collateralized by FFI's shares
          of common stock in its subsidiaries and in Fine Fragrances and
          all other assets other than the Suave Facility, including
          accounts receivable and inventories.  The credit facility
          contains several covenants, the more significant of which are
          that FFI maintain a minimum level of equity and meet certain 
          debt-to-equity, interest coverage and liquidity ratios.  The 
          credit  facility  also  includes a prohibition on  the payment of
          dividends and other distributions to shareholders and
          restrictions on the incurrence of additional indebtedness.  The
          new credit facility also includes the term loan issued in
          connection with the Geoffrey Beene acquisition in March 1995 of
          which $5,333,000 remained outstanding at July 31, 1996.  In
          connection with the new credit facility, FFI issued to the banks
          warrants to purchase 50,000 shares of common stock exercisable at
          $5.50 per share.  In August 1996, the credit facility was amended
          to increase the over line borrowings for the 1996 holiday season
          from $40,000,000 to $55,000,000.

          NOTE 8.  RELATED PARTY TRANSACTIONS

               FFI has various monitoring agreements with affiliates of FFI
          pursuant to which such affiliates provide financial advisory
          services to FFI.  In consideration of the services provided, such
          affiliates receive annual fees totaling $275,000 which are
          payable in quarterly installments.  In connection with the
          Halston Acquisition, FFI paid one of its affiliates a management
          services fee of $200,000 for management and financial advisory
          services performed in connection with such acquisition.

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 8.  RELATED PARTY TRANSACTIONS   (Continued)

               In the normal course of business or from time-to-time, FFI
          and its affiliates, Fine Fragrances and National Trading, have
          entered into transactions which are reflected on the balance
          sheet as Due to affiliates, net.  During the six months ended
          July  31, 1996, such transactions are summarized as follows:
  <TABLE>
  <CAPTION>
                                 Fine         Due to      Due to     Total 
                                 Fragrances   (from)      (from)     due to
                     Advances    Management   Fine        National   (from)
                     from Fine   Fees and     Fragrances, Trading,   Affiliates,
                     Fragrances  Other        net         net        net
                     ----------  -----------  ---------- ----------  ----------
  <S>                <C>         <C>          <C>         <C>        <C>
  Balance at 
   January 31, 1996  $1,863,160  $(1,151,436) $  711,724 $1,557,095  $2,268,819
  Advances, net         995,000                  995,000     (2,500)    992,500
  Management fee (8%)               (282,619)   (282,619)              (282,619)
  Interest (10%)        135,939                  135,939                135,939
  Repayments           (324,951)                (324,951)  (974,666) (1,299,617)
                      ---------   ----------   ---------  ---------   ---------
  Balance at 
   July 31, 1996     $2,669,148  $(1,434,055) $1,235,093  $ 579,929  $1,815,022
                      =========   ==========   =========  =========   =========
  </TABLE>

          NOTE 9.  INCOME TAXES

               The provision for income taxes for the three and six months
          ended July 31, 1996 was calculated based upon the estimated tax
          rate of 39% for the full fiscal year ending January 31, 1997.

          NOTE 10.  STOCK OPTION PLANS

               During the six months ended July 31, 1996, FFI granted
          options for 20,000 shares at an exercise price of $5.25  per
          share and for 45,000 shares at an exercise price of $6.50 per
          share under the 1981 Employee Stock Option and Stock Appreciation
          Plan. During the six months ended July 31, 1996, FFI also granted
          options for 92,500 shares at an exercise price of $6.50 per share
          under the 1995 Stock Option Plan.  In addition, during the six
          months ended July 31, 1996, FFI granted options for 7,000 shares
          at an exercise price of $6.00 per share and for 37,500 shares at
          an exercise price of $7.00 per share under FFI's Non-Employee
          Director Stock Option Plan.

          <PAGE>
                       FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                 NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

          NOTE 11.  SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING AND
                    INVESTING ACTIVITIES

               FFI incurred the following non-cash financing and investing
          activities for the six months ended July 31, 1996. During the six
          months ended July 31, 1995, FFI incurred no such activities.

           HBI Note issued in connection 
            with the Halston Acquisition                    $ 2,000,000
                                                             ==========
           7.5% Convertible Debentures issued 
            in connection with the Exchange Offer           $ 5,460,000
                                                             ==========
           Redemption of 8% Debentures used to 
            pay for conversion of preferred stock           $   403,982
                                                             ==========
           ACQUISITION OF FMG ASSETS
             Fair value of assets acquired, excluding
              inventory                                     $14,552,489
                                                             ==========
             8.5% Debentures issued, net of discount        $11,080,000
                                                             ==========
             Warrants issued                                $    20,000
                                                             ==========
             Liabilities assumed                            $ 3,107,328
                                                             ==========
             Discharge of receivable and inventory
              transferred                                   $ 1,544,489
                                                             ==========
             Inventory acquired for other than cash         $ 1,199,332
                                                             ========== 

          <PAGE>
          ITEM 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                      CONDITION AND RESULTS OF OPERATIONS

               This discussion should be read in conjunction with the Notes
          to Consolidated Financial Statements contained herein and
          Management's Discussion and Analysis of Financial Condition and
          Results of Operations appearing in the Company's Form 10-K for
          the year ended January 31, 1996.  The results of operations for
          an interim period may not give a true indication of results for
          the year.  In the following discussions, all comparisons are with
          the corresponding items in the prior year.
               
               French Fragrances, Inc, a Florida corporation (the
          "Company"), was known as Suave Shoe Corporation until the 
          November 30, 1995 merger of a privately-held Florida corporation
          named French Fragrances, Inc. ("French") with and into the
          Company (the "Merger").  Following the Merger, the Company, as
          the surviving corporation in the Merger, changed its name to
          "French Fragrances, Inc."  In December 1994, the Company
          permanently discontinued its shoe manufacturing and importing
          operations and prior to the Merger was engaged primarily in
          disposing of its property, plant and equipment.  Following the
          Merger, the Company's operations consist solely of the business
          of French (the accounting acquiror in the Merger) which is the
          manufacturing, distribution and marketing of prestige fragrances
          and related cosmetic products.  Therefore, the following
          discussion and analysis of the results of operations of the
          Company represents the discussion and analysis of the results of
          operation of French until the Merger and the discussion and
          analysis of the results of operation and financial condition of
          the Company following the Merger.

          RESULTS OF OPERATIONS

          Three Months Ended July 31, 1996 Compared to the Three Months
          Ended July 31, 1995

               Net sales increased $8.9 million, or 60%, to $23.8 million
          for the three months ended July  31, 1996 from $14.9 million for
          the three months ended July 31, 1995.  The increase in net sales
          was primarily attributable to (i) the acquisition in March 1996
          of the Halston fragrance brands (the "Halston Acquisition");
          (ii) the acquisition in March 1995 of the Geoffrey Beene
          fragrance brands (the "Geoffrey Beene Acquisition"); (iii) the
          acquisition from Fragrance Marketing Group in May 1996 of the
          exclusive distribution agreements for the Ombre Rose, Lapidus,
          Faconnable, Balenciaga, Bogart, Chevignon and Niki de Saint
          Phalle fragrance brands (the "FMG Acquisition"); (iv) the
          Company's engagement to serve as the exclusive United States
          distributor of the Benetton fragrance brands in December 1995;
          and (v) the Company's focus on specially designed products for
          the mass market.  International sales increased to over
          $1,000,000 for the three months ended July  31, 1996, compared to

          <PAGE>
          approximately $360,000 for the three months ended July 31, 1995,
          primarily as a result of sales of Halston products following the
          Halston Acquisition.  The increase in net sales represents both
          an increase in the volume of products sold to existing customers,
          as well as sales to new customers.  Management believes that the
          increased sales have resulted from the Company's ability to
          provide its customers with a continuous, direct supply of
          product, a larger selection of products and the development and
          growth of certain product categories.

               Gross profit increased $5.1 million, or 146%, to $8.6
          million for the three months ended July 31, 1996 from $3.5
          million for the three months ended July 31, 1995.  The increase
          in gross profit and the increase in gross margin (from 23.4% to
          36.0%) were primarily attributable to the addition of the product
          sales from the Halston, Geoffrey Beene and Benetton brands,
          as well as the brands formerly distributed by Fragrance Marketing
          Group, all of  which were at higher gross profit margins, and an
          increase in the sale on a wholesale basis of certain product
          categories with higher gross margins such as custom packaged
          products.

               Warehouse and shipping expenses increased $402,000, or 67%,
          to $1,004,000 for the three months ended July 31, 1996 from
          $602,000 for the three months ended July 31, 1995.  The increase
          resulted from the increase in net sales and higher customer
          service expenses.

               Selling, general and administrative expenses increased $2.3
          million, or 130%, to $4.1 million for the three months ended July
          31, 1996 from $1.8 million for the three months ended July 31,
          1995.  The increase in selling, general and administrative
          expenses was primarily a result of an increase in sales
          personnel following the FMG Acquisition, as well as an increase
          in advertising and promotional expenses associated with
          advertising campaigns for the Geoffrey Beene and Halston brands.
          The Company expects its advertising and promotional expenses to
          continue to grow as a result of the acquisition of the Halston
          and Geoffrey Beene brands and the exclusive United States
          distribution arrangements for other fragrance brands. 

               Depreciation and amortization increased $689,000, or 225%,
          to $995,000 for the three months ended July 31, 1996 from
          $306,000 for the three months ended July 31 1995.  The increase
          was primarily attributable to increased amortization of
          intangibles arising from the acquisition of the Halston
          trademarks in March 1996 and the acquisition of the exclusive
          license agreements in the FMG Acquisition in May 1996.

               Interest expense, net of interest and other income,
          increased 59% to $1.6 million for the three months ended July 31,
          1996 from $1.0 million for the three months ended July 31, 1995.

          <PAGE>
          This increase was primarily due to the increase in average debt
          outstanding resulting from the Halston Acquisition and the FMG
          Acquisition.  The increase in interest expense also reflects
          increased borrowings under the revolving portion of its bank
          credit facility to accommodate increased working capital
          requirements, including the increased wholesale inventory levels
          needed to support higher net sales.

               Equity in earnings of affiliates increased $109,000, or
          259%, to $151,000 for the three months ended July 31, 1996 from
          $42,000 for the three months ended July 31, 1995, as a result of
          increases in net sales by Fine Fragrances, Inc. ("Fine
          Fragrances") of fragrance products manufactured by COFCI, S.A.

               Net income increased $786,000 to $677,000 for the three
          months ended July 31, 1996, compared to a net loss of $109,000
          for the three months ended July 31, 1995, primarily as a result
          of the increase in net sales and gross profit which were
          partially offset by increased interest and amortization expenses
          resulting from the Halston Acquisition and the FMG Acquisition
          and increased selling expenses.

               Net income per share for the Company increased to $.06 for
          the three months ended July 31, 1996, compared to a net loss per
          share for French (on a pro forma basis using the 7.12 shares of
          the Company to 1 share of French conversion rate in the Merger)
          of $.02 per share for the three months ended July 31, 1995,
          primarily as a result of the increase in net income, which was
          partially offset by the increased number of outstanding shares to
          give effect to the Merger in November 1995, as well as the
          Company's public offering of 3,364,000 common shares in July
          1996.

          Six Months Ended July 31, 1996 Compared to the Six Months Ended
          July 31, 1995

               Net sales increased $12.5 million, or 41%, to $43.1 million
          for the six months ended July  31, 1996 from $30.6 million for
          the six months ended July 31, 1995.  The increase in net sales
          was primarily attributable to the Geoffrey Beene Acquisition, the
          Halston Acquisition, the FMG Acquisition and the Company's
          engagement to serve as the exclusive United States distributor of
          the Benetton fragrance brands, as well as the Company's focus on
          specially designed products for the mass market.  International
          sales increased to over $2,200,000 for the six  months ended 
          July 31, 1996, compared to approximately $460,000 for the six
          months ended July 31, 1995 as a result of both increased sales of
          Geoffrey Beene products and the sales of Halston products since
          the Halston Acquisition.  The increase in net sales represents
          both an increase in the volume of products sold to existing
          customers, as well as sales to new customers. 

          <PAGE>
          Management believes that the increased sales have resulted from
          the Company's ability to provide its customers with a continuous,
          direct supply of product, a larger selection of products and the
          development and growth of certain product categories.

               Gross profit increased $7.9 million, or 121%, to $14.4
          million for the six months ended July 31, 1996 from $6.5 million
          for the six months ended July 31, 1995.  The increase in gross
          profit and the increase in gross margin (from 21.3% to 33.5%)
          were primarily attributable to the addition of the product sales
          from the Halston, Geoffrey Beene and Benetton brands, as well as
          the brands formerly distributed by Fragrance Marketing Group, all
          of  which were at higher gross profit margins, and an increase in
          the sale on a wholesale basis of certain product categories with
          higher gross margins such as custom packaged products.

               Warehouse and shipping expenses increased $679,000, or 60%,
          to $1,810,000 for the six months ended July 31, 1996 from
          $1,130,000 for the six months ended July 31, 1995.  The increase
          resulted from the increase in net sales and higher customer
          service expenses.

               Selling, general and administrative expenses increased $4.0
          million, or 128%, to $7.2 million for the six months ended 
          July 31, 1996 from $3.1 million for the six months ended July 31,
          1995. The increase in selling, general and administrative
          expenses was primarily a result of an increase in sales personnel
          following the FMG Acquisition, as well as an increase in
          advertising and promotional expenses associated with advertising
          campaigns for the Geoffrey Beene and Halston brands.

               Depreciation and amortization increased $935,000, or 158%,
          to $1,527,000 for the six months ended July 31, 1996 from
          $592,000 for the six months ended July 31, 1995.  The increase
          was primarily attributable to increased amortization of
          intangibles arising from the acquisition of the Halston
          trademarks in March 1996, the acquisition of the Geoffrey Beene
          license and trademarks in March 1995 and the acquisition of the
          exclusive license agreements in the FMG Acquisition in May 1996.

               Interest expense, net of interest and other income,
          increased 47% to $2.7 million for the six months ended July 31,
          1996 from $1.8 million for the six months ended July 31, 1995. 
          This increase was primarily due to the increase in average
          debt outstanding resulting from the Geoffrey Beene Acquisition,
          the Halston Acquisition and the FMG Acquisition.  The increase in
          interest expense also reflects increased borrowings under the
          revolving portion of its bank credit facility to accommodate
          increased working capital requirements, including the increased
          wholesale inventory levels needed to support higher net sales.

          <PAGE>
               Net income increased $930,000 to $969,000 for the six months
          ended July 31, 1996, compared to $39,000 for the six months ended
          July 31, 1995, primarily as a result of the increase in net sales
          and gross profit which were partially offset by increased
          interest and amortization expenses resulting from the Halston
          Acquisition, the Geoffrey Beene Acquisition and the FMG
          Acquisition and increased selling expenses.

               Net income per share for the Company increased to $.08 for
          the six months ended July 31, 1996, compared to $.01 per share
          for French (on a pro forma basis using the 7.12 shares of the
          Company to 1 share of French conversion rate in the Merger) for
          the six months ended July 31, 1995, primarily as a result of the
          increase in net income, which was partially offset by the
          increased number of outstanding shares to give effect to the
          Merger in November 1995, as well as the Company's public offering
          of common shares in July 1996.

          LIQUIDITY AND CAPITAL RESOURCES

               In July 1996, the Company completed the public offering of
          3,364,000 shares of Common Stock at a price of $6.00 per share
          (the "Offering").  The Company realized approximately $18.0
          million of net proceeds from the Offering.  Approximately $9.3
          million of the net proceeds were used to repay the outstanding
          balance of the term loans issued by the banks under the Company's
          credit facility (the "Credit Facility") which were used for the
          Halston Acquisition in March 1996.  The balance of the net
          proceeds were used to reduce outstanding borrowings under the
          revolving portion of the Credit Facility.  See Notes 3 and 7 to
          the Notes to Condensed Consolidated Financial Statements.  In
          connection with the Offering, the Company issued warrants for an
          aggregate of 162,500 shares of common stock to the
          representatives of the underwriters, exercisable at $7.20 per
          share from June 28, 1997 to June 28, 1999.

               In July 1996, the Company also consummated an exchange offer
          (the "Exchange Offer"), pursuant to which it issued $5.46 million
          principal amount of 7.5% Subordinated Convertible Debentures Due
          2006 (the "7.5% Convertible Debentures") in exchange for the
          20,000 outstanding shares of Series A Preferred Stock, $.01 par
          value ("Series A Preferred"), and the $3.46 million outstanding
          principal amount of 12.5% Secured Subordinated Debentures Due
          2002 (the "12.5% Debentures").  Pursuant to the Exchange Offer,
          each share of Series A Preferred was exchanged for $100 principal
          amount of 7.5% Convertible Debentures, and each outstanding 12.5%
          Debenture was exchanged for the equivalent principal amount of
          7.5% Convertible Debentures.  See Note 5 to the Notes to
          Condensed Consolidated Financial Statements.  No principal
          payments are due on the 7.5% Convertible Debentures until
          maturity in 2006.  Total annual interest payments on the 7.5%
          Convertible Debentures will be approximately $410,000.

          <PAGE>
               During the six months ended July 31,1996, the Company had a
          net increase in its debt of approximately $41 million.  The
          increase in debt included (i) approximately $11 million of
          remaining debt (following the repayment in July 1996 of $9.3
          million of term loans from a portion of the net proceeds from the
          Offering) which was used to finance the purchase price for the
          Halston Acquisition in March 1996, (ii) approximately $15.4
          million of debt which was used to finance the purchase price for
          the FMG Acquisition in May 1996, (iii) $2 million of net increase
          in subordinated debentures resulting from the Exchange Offer, and
          (iv) the balance which represents increased borrowings under the
          Credit Facility for working capital purposes.

               The outstanding debt relating to the Halston Acquisition
          includes $3 million of 8% Secured Subordinated Debentures, Series
          II, Due 2005 (the "8% Series II Debentures"), a $2 million term
          note maturing March 20, 2000 which was issued to the seller and
          which is to be repaid on a quarterly basis in an amount equal to
          5% of the net sales revenues derived from the sales of Halston
          brand products (with initial payments due October 1997 and
          accrued amounts earning interest at 8% per annum), and a $6
          million mortgage (the "Mortgage") on the Miami Lakes facility
          (the "Suave Facility").  The Mortgage note provides for interest
          at 8.84%, a 20-year amortization schedule and a maturity date
          eight years from issuance.  In connection with the Halston
          Acquisition, the Company also assumed trade payables from the
          seller of approximately $1 million.

               The Company also has outstanding $7.8 million of 8% Secured
          Subordinated Debentures, Series I, Due 2005 (the "8% Series I
          Debentures") which were issued in connection with the Geoffrey
          Beene Acquisition.  The 8% Series I Debentures and the 8% Series
          II Debentures require aggregate mandatory annual principal
          payments of $2,167,000 commencing January 31, 2001, with the
          final payment due January 31, 2005.

               The outstanding debt relating to the FMG Acquisition
          includes $11.1 million of 8.5% Subordinated Debentures ("8.5%
          Debentures") and $4.3 million of short term debt from the Credit
          Facility.  The 8.5% Debentures consist of:  (i) a $4 million 8.5%
          Debenture which requires mandatory principal payments of $2
          million in May 1998 and 1999; (ii) a $7 million 8.5% Debenture
          which requires mandatory annual principal repayments of $2.33
          million commencing May 2002, with the remaining balance due May
          2004; and (iii) a $100,000 8.5% Debenture which requires
          mandatory annual principal repayments of $33,000 commencing May
          2002, with the remaining balance due May 2004.  As part of the
          purchase price for the FMG Acquisition, the Company also issued
          to FMG (for assignment to its shareholders and senior management)
          warrants for an aggregate of 1,075,000 shares of the Company's
          Common Stock, which will be exercisable at $7.50 per share from
          July 1997 to January 2002.  In connection with the FMG
          Acquisition, the Company also assumed trade payables of

          <PAGE>
          approximately $3.1 million.

              The Credit Facility was amended in August 1996 to increase
          the borrowing over line for the holiday season (through December
          31, 1996) from $40 million to $55 million, including up to $3
          million in commercial letters of credit.  Excluding the amendment
          relating to the 1996 holiday season, the Credit Facility provides
          for borrowings on a revolving basis of up to $30 million (which
          is increased to $40 million from July 1 to December 31 as an over
          line for future holiday seasons).  Amounts borrowed on the
          revolving portion of the Credit Facility mature on May 31, 1998. 
          The Credit Facility also includes the remaining balance ($5.3
          million at July 31, 1996) of the $7 million term loan (the "Beene
          Loan") which was used to finance a portion of the purchase price
          for the Geoffrey Beene Acquisition.  Principal and interest
          payments on the Beene Loan are due on a monthly basis, and
          principal payments are due:  $1.83 million during the fiscal year
          ended January 31, 1997, $2 million during the fiscal year ended
          January 31, 1998, and the balance during the fiscal year ended
          January 31, 1999.  At July 31, 1996, the Company had outstanding
          borrowings under the Credit Facility (including the Beene Loan)
          of approximately $38.7 million.  Loans under the revolving credit
          portion of the Credit Facility bear interest at a floating rate
          (currently 0.75% over Fleet's prime rate), while the Beene Loan
          bears interest at a floating rate (currently 1.50% over Fleet's
          prime rate).  The Company's borrowing availability under the
          revolving credit portion of the Credit Facility is limited to the
          sum of between 80 to 85% of eligible accounts receivable and 50%
          (60% from July 1 through October 31 of each year) of eligible
          inventory. 

               The Credit Facility is secured by a first priority lien on
          all of the Company's assets (other than the Suave Facility), as
          well as by a security interest in the assets and the capital
          stock of its wholly-owned subsidiaries Halston Parfums, Inc. and
          G.B. Parfums, Inc. and its stock of Fine Fragrances and by
          collateral assignment of brand licenses and trademarks.  The
          Credit Facility restricts the Company's ability to incur
          additional debt or other obligations, to enter into certain
          acquisitions, mergers, investments and affiliated transactions,
          prohibits the declaration or payment of dividends on, or the
          redemption of, the Company's capital stock, prohibits certain
          payments on the subordinated debt and prohibits the sale of the
          Company's interest in Fine Fragrances and its subsidiaries.  The
          Credit Facility also contains covenants requiring the Company to
          maintain a minimum shareholders' equity, a maximum leverage
          ratio, and minimum debt service and interest coverage ratios.  In
          addition, it is an event of default under the Credit Facility if
          Rafael Kravec, the Company's President and Chief Executive
          Officer, ceases to be actively involved in the Company's
          management and a replacement satisfactory to Fleet does not
          succeed him. Management of the Company believes that it is
          currently in compliance with the covenants in the Credit

          <PAGE>
          Facility.  As long as the Credit Facility is outstanding, the
          Company will need the consent of the banks to enter into future
          acquisition or financing activities. 

               As a result of the Merger, the Company assumed French's
          obligations to repay certain loans and advances from French's
          shareholders and affiliates.  At July 31, 1996, the Company had
          outstanding balances owed to National Trading Manufacturing,
          Inc., a company controlled by Mr. Kravec, and Fine Fragrances in
          the principal amounts of $580,000 and $1,235,000, respectively. 
          These loans or advances generally bear interest at prime and are
          short-term in nature.

               The characteristics of the Company's business do not
          generally require it to make significant ongoing capital
          expenditures.  In connection with renovation of the Suave
          Facility which is to occur prior to the Company's relocation of
          its executive offices, the Company expects to incur construction
          costs approximating  $2 million during fiscal 1997.  The Company
          will finance these construction costs from Mortgage note.

               During the six months ended July 31, 1996, the Company used
          $22.3 million in net cash in operations,  primarily as a result
          of an increase in inventory and accounts receivable, partially
          offset by an increase in accounts payable.  During the six months
          ended July 31, 1995, the Company generated $1.9 million in cash
          from operations.  During the six months ended July 31, 1996, the
          Company received cash from financing activities of approximately
          $44.7 million (including $18 million from the Offering) which was
          used to fund the Halston Acquisition, the FMG Acquisition and for
          working capital purposes. During the six months ended July 31,
          1995, the Company received cash from financing activities of
          approximately $16.3 million primarily to fund the Geoffrey Beene
          Acquisition.  The Company financed these investments primarily
          through the use of subordinated debentures and term loans, as
          well as from the revolving portion of the Credit Facility.  In
          July 1996, approximately $9.3 million of term loans for the
          Halston Acquisition were repaid from the net proceeds of the
          Offering. 

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 1 - 3.  Not applicable.

          Item 4.      Submission of Matters to a Vote of Security Holders

               (a)   The Annual Meeting of Shareholders of the Company
                     was held on June 25, 1996 in Miami Lakes, Florida.

               (b)   The following directors were elected at the meeting
                     effective June 25, 1996:  J. W. Nevil Thomas, E.
                     Scott Beattie, Rafael Kravec, Fred Berens, Richard
                     C. W. Mauran and George Dooley.

               (c)   The shareholders voted at the Meeting on the
                     following matters. There were no broker non-votes
                     received on any of the matters voted.

                     1.   The vote on the election of directors to serve
                          until the next annual meeting of shareholders
                          or until their successors are duly elected and
                          qualified.
                                                           Votes Cast
                                                                Against or
                                                       For       Withheld  
                                                    ---------  ------------
                            J. W. Nevil Thomas      8,246,821      9,248
                            E. Scott Beattie        8,246,821      9,248
                            Rafael Kravec           8,246,821      9,248
                            Fred Berens             8,246,821      9,248
                            Richard C. W. Mauran    8,246,821      9,248
                            George Dooley           8,246,821      9,248

                     2.   The vote on approval of an amendment to the
                          Company's 1995 Stock Option Plan was 8,227,451
                          for, 26,513 against and 2,105 withheld.

                     3.   The vote on approval of amendments to the
                          Company's Non-Employee Director Stock Option
                          Plan was 8,225,858 for, 27,063 against and
                          3,418 withheld.

                     4.   The vote on the ratification of the appointment
                          of Deloitte & Touche LLP as independent
                          auditors of the Company for the fiscal year
                          ending January 31, 1997 was 8,252,589 for,
                          1,925 against and 1,555 withheld.

               (d)  Not applicable.

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 5.      Other Information

               Reference is made to Item 1. Business - Operations of the
          Company Following the Merger in the Company's Form 10-K for the
          year ended January 31, 1996.

               The Company is exploring the creation and launch of new
          fragrance brands for both the Geoffrey Beene and Halston
          fragrance lines.  The Company's strategy would be to launch in
          select United States prestige department stores and
          internationally.  There is no assurance as to the timing,
          occurrence or ultimate success, of such new product launches. 

               From time to time, as favorable buying opportunities arise,
          the Company may purchase limited amounts of fragrance products
          from secondary sources, which sources may sell the Company
          trademarked or copyrighted products manufactured in foreign
          countries and trademarked or copyrighted products manufactured in
          the United States for foreign distribution.  In certain
          instances, United States trademark or copyright holders and their
          licensees have initiated legal action seeking to halt the
          importation into, or sale in, the United States of these
          trademarked or copyrighted products.  The courts remain divided
          on the extent to which trademark, copyright and other laws
          restrict such importation or sale without the consent of the
          trademark or copyright holder. There can be no assurance that
          these sources of product will be available in the future or that
          the Company may not become the subject of legal action arising
          from its buying activities with respect to these products.

          Item 6.        Exhibits and Reports on Form 8-K
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                           2.1    Agreement and Plan of Merger, dated as
                                  of May 19, 1995, by and between the
                                  Company and French (incorporated herein
                                  by reference to Exhibit 2.1 filed as a
                                  part of the Company's Form 8-K dated
                                  November 30, 1995 (Commission File No.
                                  1-6370)).

                           3.1    Amended and Restated Articles of
                                  Incorporation of the Company dated
                                  March 6, 1996 (incorporated herein by
                                  reference to Exhibit 3.1 filed as a part
                                  of the Company's Form 10-K for the
                                  fiscal year ended January 31, 1996
                                  (Commission File No. 1-6370)).

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                           3.2    By-Laws of the Company (incorporated
                                  herein by reference to Exhibit 3.2 filed
                                  as a part of the Company's Form 10-K for
                                  the fiscal year ended January 31, 1996
                                  (Commission File No. 1-6370)).

                           4.1    Credit Agreement, dated as of March 14,
                                  1996, among the Company, Fleet National
                                  Bank and Bank of America Illinois
                                  (incorporated herein by reference to
                                  Exhibit 4.1 filed as a part of the
                                  Company's Form 8-K dated March 20, 1996
                                  (Commission File No. 1-6370)).

                           4.2    First Amendment to Credit Agreement and
                                  Other Transaction Documents dated as of
                                  May 10, 1996, among the Company, Fleet
                                  National Bank and Bank of America
                                  Illinois (incorporated herein by
                                  reference to Exhibit 4.1 filed as a part
                                  of the Company's Form 8-K dated May 14,
                                  1996 (Commission File No. 1-6370)).

                           4.3    Letter Agreement, dated May 29, 1996,
                                  regarding the Credit Agreement dated as
                                  of March 14, 1996, as amended, among the
                                  Company, Fleet National Bank and Bank of
                                  America Illinois (incorporated herein by
                                  reference to Exhibit 4.4(c) filed as a
                                  part of the Company's Amendment No. 1
                                  to Registration Statement on Form S-1
                                  dated June 7, 1996 (Registration
                                  Statement No. 333-4588)).

                           4.4    Second Amendment to Credit Agreement and
                                  Other Transaction Documents dated as of
                                  August 28, 1996, among the Company, Fleet
                                  National Bank and Bank of America 
                                  Illinois.

                          10.1    Registration Rights Agreement dated as of
                                  November 30, 1995, among the Company,
                                  Bedford, Fred Berens, Rafael Kravec and
                                  Eugene Ramos (incorporated herein by
                                  reference to Exhibit 10.1 filed as a part
                                  of the Company's Form 10-K for the fiscal
                                  year ended September 30, 1995 (Commission
                                  File No. 1-6370)).

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K   (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                          10.2    Amendment dated as of March 20, 1996 to
                                  Registration Rights Agreement dated as of
                                  November 30, 1995, among the Company,
                                  Bedford, Fred Berens, Rafael Kravec and
                                  Eugene Ramos (incorporated herein by
                                  reference to Exhibit 10.2 filed as a part
                                  of the Company's Form 10-K for the year
                                  ended January 31, 1996 (Commission File
                                  No. 1-6370)).

                          10.3    Second Amendment dated as of July 22,
                                  1996 to Registration Rights Agreement
                                  dated as of November 30, 1995, among the
                                  Company, Bedford, Fred Berens, Rafael
                                  Kravec and the Estate of Eugene Ramos.

                          10.4    Employment Agreement dated as of July 2,
                                  1992, between French and Rafael Kravec,
                                  as amended on July 2, 1995 (incorporated
                                  herein by reference to the exhibit filed
                                  as a part of the Company's Form 10-K for
                                  the fiscal year ended September 30, 1995
                                  (Commission File No. 1-6370)).

                          10.5    Amendment to Employment Agreement dated
                                  as of May 2, 1996, between the Company
                                  and Rafael Kravec (incorporated herein
                                  by reference to Exhibit 10.22 filed as a
                                  part of the Company's Registration
                                  Statement on Form S-1 dated May 3, 1996
                                  (Registration Statement No. 333-4588)).

                          10.6    Non-Employee Director Stock Option Plan
                                  (incorporated herein by reference to
                                  Exhibit 10.4 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission File
                                  No. 1-6370)).

                          10.7    1995 Stock Option Plan (incorporated
                                  herein by reference to Exhibit 10.5 filed
                                  as a part of the Company's Form 10-K for
                                  the fiscal year ended September 30, 1995
                                  (Commission File No. 1-6370)).

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K   (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                          10.8    Monitoring Agreement dated as of July 2,
                                  1992, between French and Bedford, as
                                  amended as of February 14, 1995
                                  (incorporated herein by reference to
                                  Exhibit 10.7 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission File
                                  No. 1-6370)).

                          10.9    Monitoring Agreement dated as of 
                                  February 14, 1995, between French and
                                  Bedford (incorporated herein by reference
                                  to Exhibit 10.8 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission File
                                  No. 1-6370)).

                          10.10   Monitoring Agreement dated as of July 2,
                                  1992, between French and Nevcorp, Inc.,
                                  as amended as of February 14, 1995
                                  (incorporated herein by reference to
                                  Exhibit 10.9 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission File
                                  No. 1-6370)).

                          10.11   Monitoring Agreement dated as of July 2,
                                  1992, between French and ESB Consultants,
                                  Inc., as amended as of February 14, 1995
                                  (incorporated herein by reference to
                                  Exhibit 10.10 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission
                                  File No. 1-6370)).

                          10.12   Monitoring Agreement dated as of 
                                  February 14, 1995, between French and
                                  Nevcorp, Inc. (incorporated herein by
                                  reference to Exhibit 10.11 filed as a
                                  part of the Company's Form 10-K for the
                                  fiscal year ended September 30, 1995
                                  (Commission File No. 1-6370)).

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K   (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                          10.13   Monitoring Agreement dated as of 
                                  February 14, 1995, between French and ESB
                                  Consultants, Inc. (incorporated herein by
                                  reference to Exhibit 10.12 filed as a
                                  part of the Company's Form 10-K for the
                                  fiscal year ended September 30, 1995
                                  (Commission File No. 1-6370)).

                          10.14   Lease Agreement, dated as of July 2,1992,
                                  between French and National Trading
                                  (incorporated herein by reference to
                                  Exhibit 10.13 filed as a part of the
                                  Company's Form 10-K for the fiscal year
                                  ended September 30, 1995 (Commission File
                                  No. 1-6370)).

                          10.15   Option Agreement, dated July 2, 1992,
                                  between French and National Trading and
                                  Memorandum of Lease and Option Agreement
                                  related thereto (incorporated herein by
                                  reference to Exhibit 10.14 filed as a 
                                  part of the Company's Form 10-K for the
                                  fiscal year ended September 30, 1995
                                  (Commission File No. 1-6370)).

                          10.16   Amended and Restated Exclusive Trademark
                                  License Agreement, dated February 29,
                                  1980, between Geoffrey Beene, Inc. 
                                  (formerly Geoffrey Beene Interim Corp.),
                                  a New York corporation, and Epocha
                                  Distributors, Inc.(now known as Sanofi
                                  Beaute, Inc.) as amended July 29, 1992
                                  and February 13, 1995 (incorporated
                                  herein by reference to Exhibit 10.15
                                  filed as a part of the Company's Form
                                  10-K for the fiscal year ended 
                                  September 30, 1995 (Commission File No.
                                  1-6370)).

                          10.17   Asset Purchase Agreement dated as of
                                  February 13, 1995, by and between Sanofi
                                  Beaute, Inc. and Bedford Capital
                                  Financial Corporation, as assigned to and
                                  assumed by French (incorporated herein by
                                  reference to Exhibit 10.19 filed as part
                                  of the Company's Form 10-K for the fiscal
                                  year ended January 31, 1996 (Commission
                                  File No. 1-6370)). 

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K   (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                          10.18   Asset Purchase Agreement dated as of
                                  February 1, 1996, by and between the
                                  Company and Halston-Borghese
                                  (incorporated herein by reference to
                                  Exhibit 2.1 filed as a part of the
                                  Company's Form 8-K dated March 20, 1996
                                  (Commission File No. 1-6370)).

                          10.19   Asset Purchase Agreement dated as of
                                  April 17, 1996, by and between the
                                  Company and Fragrance Marketing Group,
                                  Inc. and Rene Garcia and Jose Miguel
                                  Norona, including the forms of
                                  Debentures and Seller's Warrant related
                                  thereto (incorporated herein by
                                  reference to Exhibit 10.21(a) filed as
                                  a part of the Company's Registration
                                  Statement on Form S-1 dated May 3, 1996
                                  (Registration Statement No. 333-4588)).

                          10.20   Amendment to Asset Purchase Agreement
                                  dated as of May 14, 1996, by and between
                                  the Company and Fragrance Marketing
                                  Group, Inc. and Rene Garcia and Jose
                                  Miguel Norona (incorporated herein by
                                  reference to Exhibit 2.2 filed as a part
                                  of the Company's Form 8-K dated May 14,
                                  1996 (Commission File No. 1-6370)).

                          27.0    Financial Data Schedule.

                          99.1    Agreement Among Bedford Interests, dated
                                  February 14, 1995 (incorporated herein by
                                  reference to Exhibit 99.2 filed as a part
                                  of the Company's Form 8-K dated
                                  November 30, 1995 (Commission File No.
                                  1-6370)).

                          99.2    Amendment dated as of February 23, 1996
                                  to Agreement Among Bedford Interests,
                                  dated February 14, 1995 (incorporated
                                  herein by reference to Exhibit 99.2 filed
                                  as a part of the Company's Form 10-K for
                                  the fiscal year ended January 31, 1996
                                  (Commission File No. 1-6370)). 

          <PAGE>
          PART II.  OTHER INFORMATION

          Item 6.        Exhibits and Reports on Form 8-K   (Continued)
               (a)       Exhibit                Description
                         -------  ----------------------------------------
                          99.3    Second Shareholders Agreement, dated 
                                  July 2, 1992, among Bedford and certain
                                  members of the Bedford Group, as amended
                                  (incorporated herein by reference to
                                  Exhibit 99.3 filed as a part of the
                                  Company's Form 8-K dated November 30,
                                  1995 (Commission File No. 1-6370)).
          --------------

               The foregoing list omits instruments defining the rights of
          holders of long term debt of the Company where the total amount
          of securities authorized thereunder does not exceed 10% of the
          total assets of the Company.  The Company hereby agrees to
          furnish a copy of each such instrument or agreement to the
          Commission upon request.

               (b)   Reports on Form 8-K.

                     (1)  A Current Report on Form 8-K dated May 14,
                          1996 was filed on May 29, 1996 reporting on
                          the FMG Acquisition under Item 2. Acquisition
                          or Disposition of Assets and setting forth
                          historical financial statements for Fragrance
                          Marketing Group, Inc. and pro forma financial
                          data for the Company in connection with the FMG
                          Acquisition under Item 7.  Financial Statements
                          and Exhibits.

                     (2)  A Current Report on Form 8-K dteedd  MMay 31, 1996
                          was filed on May 31, 16  sseettting forth
                          historical brand contribution statements for the
                          Halston fragrance brands and pro forma financial
                          data for the Company in connection with the
                          Halston Acquisition under Item 5.  Other Events.

          <PAGE>
                                     SIGNATURES


               Pursuant to the requirements of the Securities Exchange Act
          of 1934, the Registrant has duly caused this report to be signed
          on its behalf by the undersigned thereunto duly authorized.

                                              FRENCH FRAGRANCES, INC.



          Date: September 13, 1996            /s/ Rafael Kravec
                ------------------            -----------------------------
                                              Rafael Kravec
                                              President and Chief Executive
                                              Officer (Principal Executive
                                              Officer)
          Date: September 13, 1996            /s/ William J. Mueller
                ------------------            -----------------------------
                                              William J. Mueller
                                              Vice President-Operations,
                                              Chief Financial Officer
                                              (Principal Financial and
                                              Accounting Officer)

                         SECOND AMENDMENT TO CREDIT AGREEMENT
                           AND OTHER TRANSACTION DOCUMENTS

               This Second Amendment to Credit Agreement and Other
          Transaction Documents (the "Agreement"), made as of the 28th day
          of August, 1996, by and among FLEET NATIONAL BANK, a national
          banking association with its principal office at 111 Westminster
          Street, Providence, Rhode Island 02903, in its capacity as agent
          and as a lender ("Fleet"), BANK OF AMERICA ILLINOIS, an Illinois
          banking company, as a lender ("Bank of America"; and together
          with Fleet, collectively, the "Lenders") and FRENCH FRAGRANCES,
          INC., a Florida corporation with its principal place of business
          at 14100 N.W. 60th Avenue, Miami Lakes, Florida 33014
          ("Borrower").

                                W I T N E S S E T H:

               WHEREAS, pursuant to the terms and conditions of that
          certain Credit Agreement dated March 14, 1996 among Borrower and
          Lenders, as amended by a First Amendment to Credit Agreement and
          Other Transaction Documents dated as of May 10, 1996 (as amended,
          the "Credit Agreement"), Lenders agreed to make term loans and
          revolving credit loans available to Borrower, subject to the
          terms and conditions of the Credit Agreement; and

               WHEREAS, the parties have agreed to certain modifications to
          the Credit Agreement which will allow for an increase in
          availability under the Revolving Credit Facility; and

               WHEREAS, pursuant to the terms of that certain Security
          Agreement dated March 14, 1996 between Borrower and Fleet, as
          agent for the ratable benefit of the Lenders (the "Security
          Agreement"), Borrower granted to Fleet, as agent for the ratable
          benefit of the Lenders a security interest in all fixtures and
          tangible and intangible assets of Borrower whether now owned or
          hereafter acquired; and

               WHEREAS, Lenders are willing to amend the Credit Agreement
          and the Security Agreement subject to the terms and conditions
          hereinafter set forth
               NOW, THEREFORE, in consideration of the foregoing and the
          mutual covenants set forth herein, and for good and valuable
          other consideration, receipt and sufficiency of which are hereby
          acknowledged, the parties hereto agree as follows:

               Section 1.  Defined Terms.

               All capitalized terms not defined herein shall have the same
          meaning ascribed to such terms as provided in the Credit
          Agreement. 

          <PAGE>
               Section 2.  Representations and Warranties.

               Borrower hereby represents and warrants to Lenders and each
          of them that:

               (a)  Borrower is duly organized, validly existing and in
          good standing as a corporation in the state of its incorporation,
          and is in good standing and is qualified to do business as a
          foreign corporation in all other jurisdictions where it is
          required to be so qualified, except such jurisdictions, if any,
          in which the failure to be so qualified will not have a material
          adverse effect on the financial condition, business, assets,
          operations or properties of Borrower.  Borrower has all requisite
          power and authority to own and lease its assets and properties
          and to conduct its business in the manner presently conducted by
          it.

               (b)  Borrower has all requisite power and authority to
          execute, deliver and perform its obligations under this Agreement
          and the Security Documents, as applicable, and the execution,
          delivery and performance by Borrower of this Agreement and the
          Security Documents, as applicable have been duly authorized by
          all requisite action.  This Agreement and the Security Documents,
          as applicable have been duly executed and delivered by Borrower,
          and are valid and binding obligations of Borrower, enforceable
          against Borrower in accordance with their respective terms.

               (c)  The execution, delivery and performance by Borrower of
          this Agreement and the Security Documents, as applicable, will
          not violate or contravene (i) the articles of incorporation or
          by-laws of Borrower, (ii) any provision of any law, rule or
          regulation applicable to Borrower, (iii) any order, writ,
          judgment, injunction, decree, determination or award of any court
          or other agency of government to which Borrower is bound, or (iv)
          any other agreement, lease, indenture or instrument to which
          Borrower is a party or by which Borrower is bound, or be in
          conflict with, result in a breach of, or constitute (with due
          notice or lapse of time or both) a default under, or result in
          the creation or imposition of any lien, charge or encumbrance of
          any nature whatsoever, upon any properties or assets of Borrower
          pursuant to any such other agreement, lease, indenture or
          instrument.

               (d)  There is no action, suit or proceeding at law or in
          equity or by or before any court, governmental instrumentality or
          other agency pending, or to Borrower's knowledge, threatened
          against, or in any way affecting Borrower which, if adversely
          determined, would have a material adverse effect on the business,
          operations, properties, assets or condition, financial or
          otherwise, of Borrower.

          <PAGE>
               (e)  No consent, approval or authorization from, or filing
          of any declaration or statement with, any court, governmental

          instrumentality or other agency is required in connection with or
          as a condition to the execution, delivery or performance of this
          Agreement, by Borrower.

               (f)  Except as set forth in Schedule I attached hereto,
         Borrower hereby reaffirms and restates, as of the date hereof,
          all of the representations and warranties made by it in the
          Credit Agreement, as amended by this Agreement, except to the
          extent altered by actions permitted pursuant to the terms thereof
          or expressly contemplated pursuant to the terms hereof, or to the
          extent Lenders have been advised in writing of any inaccuracy
          with respect to such representations or warranties and have
          waived the same in writing.

               (g)  No Event of Default exists under the Credit Agreement,
          or any event which, with the giving of notice or passage of time
          or both, would constitute such an Event of Default, has occurred
          which has not been waived in writing by Lenders or which will not
          be cured upon the execution and delivery by Borrower of this
          Agreement.

               Section 3.  Amendments to Credit Agreement.

               The Credit Agreement is hereby amended, effective as of the
          date hereof, as follows:

               Section 3.01.  Amendments to Definitions.

               The definitions of "Borrowing Base" and "Funded Debt" set
          forth in Section 1.01 of the Credit Agreement are hereby amended
          to read in their entireties as follows:

               "Borrowing Base" shall mean, as of any date, the sum of,
           without duplication, (i) eighty-five percent (85%) of Insured
          Eligible Accounts Receivable determined as of such date, plus
          (ii) eighty-five percent (85%) of Approved Eligible Accounts
          Receivable determined as of such date, plus, (iii) eighty percent
          (80%) of Eligible Accounts Receivable (other than Insured
          Eligible Accounts Receivable or Approved Eligible Accounts
          Receivable) determined as of such date, plus (iv) the lesser of
          sixty percent (60%) of Eligible In-House Inventory (for the
          period from May 10, 1996 through October 31, 1996 and for each
          fiscal year thereafter for the period from July 1 through October
          31) or fifty percent (50%) of Eligible In-House Inventory
          (for the period from November 1, 1996 through June 30, 1997 and
          for each fiscal year thereafter for the period from November 1
          through June 30); provided that the portion of the Borrowing Base
          derived from clause (iv) shall be capped at the lesser of (A) for 

          <PAGE>
          the period from December 1 through June 30 at Fifteen Million
          Dollars ($15,000,000); for the period from July 1 through October
          31 at Thirty Million Dollars ($30,000,000) and for the
          period November 1 through November 30 at Twenty Million Dollars
          ($20,000,000) or (B) one hundred sixty percent (160%) of
          Accounts Receivable Availability from January 1 through June 30
          of each year; two hundred twenty percent (220%) of Accounts
          Receivable Availability for the period from July 1, 1996 through
          August 31, 1996 and for each fiscal year thereafter for the
          period from July 1 through August 31; one hundred sixty percent
          (160%) of Accounts Receivable Availability for the period from
          September 1, 1996 through September 30, 1996 and for each fiscal
          year thereafter for the period from September 1 through September
          30 and one hundred twenty percent (120%) of Accounts Receivable
          Availability for the period from October 1, 1996 through December
          31, 1996 and for each fiscal year thereafter, and provided
          further there shall be a reserve against total Eligible In-House
          Inventory of One Million Two Hundred Thousand Dollars
          ($1,200,000).  The foregoing definition of "Borrowing Base",
          including the respective percentages set forth therein, may be
          amended from time to time by the execution and delivery of an
          Amendment Letter or other written instrument executed by Borrower
          and Lenders.  For purposes of the Borrowing Base "Accounts
          Receivable Availability" shall mean the sum of subsections (i),
          (ii) and (iii) above.

               "Funded Debt" shall mean, as of the date of any
          determination thereof, the total of all Indebtedness of Borrower
          including, without limitation, the Subordinated Debentures, the
          Loans and the Mortgage Indebtedness, but excluding the Halston
          Royalty Note.  For the purpose of determining Funded Debt, the
          Revolving Credit Commitment shall be deemed to be the annual
          maximum availability during any fiscal year.

               Section 3.03.  Amendment to Section 2.03(a).

               Section 2.03(a) of the Credit Agreement is hereby amended to
          read in its entirety as follows:

               "Section 2.03.  The Revolving Credit Commitment.

               (a)  The Revolving Credit Commitment shall be equal to the
          lesser of:

                    (i)  the Borrowing Base or the Net Borrowing Base (as
          applicable) as in effect from time to time, or

                    (ii)  Forty Million Dollars ($40,000,000); provided,
          however, that the maximum Revolving Credit Commitment
          contemplated by this clause (ii) shall be adjusted in accordance
          with the following schedule:

     <TABLE>
     <CAPTION>
                                                           Revolving Credit
                                                           Commitment
                                                           After Giving
      Date of                         Amount of            Effect to
      Adjustment                      Adjustment           Adjustment
      <S>                             <C>                  <C>
      January 1, 1996 
      through May 10, 1996            $10,000,000          $30,000,000

      May 11, 1996
      through May 31, 1996             $5,000,000          $35,000,000

      August 28, 1996
      through December 31, 1996       $15,000,000          $55,000,000

      January 1 , 1997 through 
      June 30, 1997 and each 
      January 1 through June 30
      of each year thereafter         $10,000,000          $30,000,000".

     </TABLE>

               Section 3.04.  Amendment to Section 4.11.    Section 4.11(b)
          of the Credit Agreement is hereby amended to read in its entirety
          as follows:

                    "(b)  the aggregate outstanding amount of all Letters
          of Credit issued pursuant hereto shall at no time exceed a face
          amount equal to Three Million Dollars ($3,000,000)."

               Section 3.05.  Security Documents.

               (a)  Borrower and Lenders each hereby confirm that all
          references to the "Credit Agreement" or the "Agreement" in any of
          the Security Documents shall be deemed to be references to the
          Credit Agreement as amended hereby; that the obligations of
          Borrower under the Credit Agreement, as amended hereby, and fees
          and expenses in connection therewith constitute additional
          indebtedness, liabilities and obligations of Borrower to Lenders,
          all of which are secured by the Security Documents, and that all
          references to "indebtedness" and/or "obligations" secured by such
          instruments shall be deemed amended to include all obligations of
          Borrower in respect of the Credit Agreement as amended hereby.

               (b)  Borrower hereby ratifies and reaffirms its grant and
          conveyance to Agent for the ratable benefit of the Lenders of a
          security interest in and lien upo aalll collateral covered by any
          of the Security Documents.  Nothing herein shall be deemed to
          contravene the release by the Lenders of the Assignment of Life
          Insurance as Collateral as a Security Document or the release of
          any claim or right by the Lenders to shares of Data Technology,
          Inc. held by Borrower. 

          <PAGE>
               (c)  Borrower and Lenders each hereby confirm that nothing
          contained herein or done pursuant hereto shall limit or be
          construed to limit the security interest or lien previously
          granted by Borrower to Agent for the ratable benefit of the
          Lenders under any of the Security Documents, or the priority
          thereof over other liens, encumbrances and security interests. 
          Except as amended hereby, the Security Documents shall remain in
          full force and effect and Borrower hereby ratifies and confirms
          the Security Documents in all other respects, including, without
          limitation, the continuing grant of a lien on and interest in the
          collateral covered thereby.

               Section 4.  Conditions Precedent to Second Amendment.

               The effectiveness of the transactions described herein shall
          be subject to the following conditions:

               (a)  This Agreement shall have been executed and delivered
          by Borrower and Lenders, and consented to and confirmed by the
          parties to the Subordination Agreement and the Subordination
          Agreement II.

               (b)  Lenders shall have received payment of the fees
          described in Section 9 hereof in immediately available funds.

               (c)  The fees and disbursements of Lenders' counsel shall be
          paid in full on the Effective Date.

               (d)  Borrower shall have executed and/or delivered to Agent
          the following:

                    (i)  Certificate of the Secretary or Assistant
          Secretary of Borrower certifying as to the due authorization,
          execution and delivery by Borrower of this Agreement; and

                    (ii)  Certificate of the Secretary or Assistant
          Secretary of Borrower certifying as to corporate charter and
          by-laws and the names of the officers of Borrower authorized to
          sign this Agreement, and any other documents or certificates to
          be delivered pursuant to this Agreement, together with the true
          signatures of such officers.  Lenders may conclusively rely on
          such certificates until Agent shall receive a further certificate
          of the Secretary or an Assistant Secretary of Borrower canceling
          or amending the prior certificate and submitting the signatures
          of the officers named in such further certificate.

               (e)  All legal matters relating to this Agreement shall be
          satisfactory to Lenders and their counsel.

          <PAGE>
               Section 5.  Ratification.

               Borrower hereby ratifies and confirms all of its
          obligations, covenants, duties and agreements set forth in the
          Credit Agreement, as amended by the terms hereof.  All references
          to the "Credit Agreement" or the "Agreement" contained in the
          Credit Agreement, the Notes, the Security Documents and all other
          documents and instruments evidencing obligations of Borrower
          under or in connection with the Credit Agreement, the Notes or
          the Security Documents, shall be deemed to be amended to refer to
          the Credit Agreement, as amended by the terms hereof.

               Section 6.  Expenses.

               All costs and expenses, including reasonable attorneys'
          fees, relating to the negotiation, preparation, execution and
          delivery of this Agreement and all instruments, agreements and
          documents contemplated hereby shall be the responsibility of
          Borrower.
               Section 7.  Miscellaneous.
               This Agreement shall be governed by and construed in
          accordance with the laws of the State of Rhode Island applicable
          to contracts made and to be performed within such State.  This
          Agreement may be executed in two or more counterparts, each of
          which shall be deemed an original, but all of which together
          shall constitute one and the same instrument.  The headings of
          the Articles and Sections of this Agreement are inserted for
          convenience only and shall not constitute a part hereof.
               Section 8.  Consent of Subordinated Lenders.
               By their signature hereon, each of the parties to the
          Subordination Agreement (other than Fleet), and the Subordination
          Agreement II hereby (a) consent to the amendments of the Credit
          Agreement and other Transaction Documents pursuant to this 
          Agreement, (b) confirm that the term "Senior Indebtedness" under
            the Subordination Agreement and the Subordination Agreement II
          shall include all amounts outstanding under the Credit Agreement,
          as amended by this Agreement, including all amounts outstanding
          under the Notes, and (c) ratify and confirm their respective
          agreements in all respects.

               Section 9.  Facility Fee.

               In consideration of Lenders' commitment to enter into this

          Agreement, Borrower hereby agrees to pay to Agent, for the
          ratable benefit of the Lenders a facility fee equal to Eighty
          Thousand  Dollars ($80,000) (the "Facility Fee"), payable in full
          on the date hereof. 

          <PAGE>
               Section 10.  No Defenses.

               Borrower hereby acknowledges and agrees that the Credit
          Agreement, as amended by the terms hereof, and the other
          Transaction Documents are not subject as of the date hereof to
          any defenses, rights of setoff, claims or counterclaims that
          might limit the enforceability thereof.

               IN WITNESS WHEREOF, the parties have caused this Agreement
          to be duly executed by their respective officers hereunto duly
          authorized, all as of the day and year first above written.

                                 LENDERS:
                                       FLEET NATIONAL BANK


                                       By: /s/ Robert T.P. Storer
                                           ----------------------
                                           Robert T.P. Storer
                                           Vice President


                                       BANK OF AMERICA ILLINOIS


                                       By: /s/ Randolph T. Kohler
                                           ----------------------
                                           Randolph T. Kohler
                                           Vice President

                                 AGENT:
                                       FLEET NATIONAL BANK


                                       By: /s/ Robert T.P. Storer
                                           ----------------------
                                           Robert T.P. Storer
                                           Vice President


                                 BORROWER:

                                       FRENCH FRAGRANCES, INC.


                                       By: /s/ E. Scott Beattie
                                              ------------------------
                                             E. Scott Beatie
                                             Vice Chairman


                       (SIGNATURES CONTINUED ON NEXT PAGE)

         <PAGE>
                                 CONSENTED AND AGREED:

                                       NATIONAL TRADING MANUFACTURING, INC.

                                       By: /s/ Rafael Kravec
                                           ----------------------
                                           Rafael Kravec
                                           President


                                       BEDFORD CAPITAL CORPORATION

                                       By: /s/ E. Scott Beattie
                                           ----------------------
                                           E. Scott Beattie
                                           Executive Vice President


                                       By: /s/ Fred Berens
                                           ----------------------
                                           Fred Berens


                                       By: /s/ Rafael Kravec
                                           ----------------------
                                           Rafael Kravec



                     AMENDMENT TO REGISTRATION RIGHTS AGREEMENT

               THIS AMENDMENT TO REGISTRATION RIGHTS AGREEMENT, dated as of
          July 22, 1996 (the "Amendment"), is among French Fragrances,
          Inc., a Florida corporation (the "Company"), Bedford Capital
          Corporation, a corporation organized under the laws of the
          Province of Ontario, Canada ("Bedford"), for itself and on behalf
          of the holders of the Registrable Shares identified in Schedule A
          (the "Holders"), The Estate of Eugene Ramos ("Ramos"), Rafael
          Kravec ("Kravec"), and Fred Berens ("Berens") (each of Bedford,
          Ramos, Kravec and Berens individually a "Shareholder" and
          collectively, the "Shareholders"), and is an amendment to that
          certain Registration Rights Agreement dated as of November 30,
          1995, as amended as of March 20, 1996 among the Company and the
          Shareholders dated as of November 30, 1995 as amended (the
          "Agreement").  Capitalized terms used herein shall have the
          meanings set forth in the Agreement unless otherwise defined
          herein. 

                                W I T N E S S E T H:

               WHEREAS, the Company has consummated on the date hereof an
          exchange offer, pursuant to which the Company issued 7.5%
          Subordinated Convertible Debentures Due 2006 (the "7.5%
          Debentures") to Kravec, Berens and certain of the Holders, which
          7.5% Debentures are convertible into shares of Common Stock (the
          "Debenture Shares") by dividing the principal amount of 7.5%
          Debentures converted by $7.20.  As an integral part of such
          transaction, the Company and the Shareholders desire to grant to
          Bedford, on behalf of the Holders, Kravec and Berens  the
          registration rights set forth in the Agreement with respect to
          the Debenture Shares.

               NOW THEREFORE, in consideration of the premises and for
          other good and valuable consideration, the receipt and sufficiency 
          of which are hereby acknowledged, the parties hereby agree as 
          follows:
  
               Section 1.  Amendment to Certain Terms and Exhibit A.  The
          parties hereto hereby agree that the defined term "Registrable
          Shares" in the Agreement shall mean collectively, the shares of
          Common Stock owned by certain of the Holders or issuable to the
          Holders upon the conversion of the Series B Preferred Stock, the
          Series C Preferred Stock and the Debenture Shares as specified in
          the Exhibit A, plus the Common Stock owned by Kravec, Berens and
          Ramos.  Exhibit A which is attached hereto and made a part hereof
          shall supersede and replace Exhibit A to the Agreement.

          <PAGE>
               Section 2.  Limited Modification of Agreement; Ratification. 
          Except as expressly modified hereby, all other covenants, terms
          and  conditions contained in the Agreement which have not
          previously been deleted by amendment shall remain unchanged and
          in full force and effect.  Each of the parties hereto hereby
          further ratifies, assumes and confirms each of its respective
          obligations under the Agreement, as amended hereby.

               Section 3.  Counterparts.   This Amendment may be executed
          in any number of counterparts, each of which shall be deemed an
          original but all of which together shall constitute one and the
          same instrument.

               IN WITNESS WHEREOF, the parties have executed this Amendment
          as of the date first written above.

                                        FRENCH FRAGRANCES, INC.

                                        By: /s/ Rafael Kravec
                                            ----------------------
                                            Rafael Kravec
                                            President and Chief
                                            Executive Officer

                                        BEDFORD CAPITAL CORPORATION, for
                                        itself and on behalf of the
                                        shareholders identified on
                                        Schedule A hereto

                                        By: /s/ J. W. Nevil Thomas
                                            ----------------------
                                            J. W. Nevil Thomas
                                            Chairman


                                        ESTATE OF EUGENE RAMOS
                                        By: /s/ Fred Berens
                                            ----------------------
                                            Fred Berens
                                            Personal Representative



                                        By: /s/ Rafael Kravec
                                            ----------------------
                                            Rafael Krave


                                        By: /s/ Fred Berens
                                            ----------------------
                                            Fred Berens

  <PAGE>
  <TABLE>
  <CAPTION>
                                   SCHEDULE A

                              Number of     Number of     Number of
                 Number of    Shares of     Shares of     Shares of
                 Shares of    Common Stock  Common Stock  Common Stock
                 Common       Received      Received      Received      Total
                 Stock        Upon          Upon          Upon          Number
                 which have   Conversion    Conversion    Conversion    of
                 not been     of Series B   of Series C   of 7.5%       Registr-
                 Registered   Preferred     Preferred     Convertible   able
                 for Resale   Stock         Stock         Debentures    Shares
<S>                 <C>         <C>            <C>           <C>       <C>
1003749 Ontario 
 Inc.                     0      38,583          8,835             0      47,418
Apex Investment 
 Fund Limited             0      38,583          8,835             0      47,418
Atkinson, Robert          0       3,859            883             0       4,742
Atkinson, William         0      11,577          2,650             0      14,227
B No. 1 Inc.         46,978           0              0        18,499      65,477
Bedford Capital 
 Financial Corp.    417,801     419,603        101,344             0     938,748
Cairn Capital, 
 Inc.                38,939           0              0        18,499      57,438
Canmerge 
 Consultants
 Limited            116,889      54,019         11,682         3,462     186,052
Cola Capital 
 Corporation              0      38,583          8,835             0      47,418
Compagnie 
 D'assurance Du 
 Quebec                   0      23,154          5,301             0      28,455
Connor, Gerald       22,640      69,456         15,900         9,249     117,245
Devonshire 
 Holdings                 0           0              0             0           0
Devonshire Trust    111,413     110,680         23,264             0     245,357
Ennis, Edith              0      38,583          8,835             0      47,418
Euro Credit 
 Investments, Ltd.        0     489,051              0             0     489,051
E.S.B. Consultants, 
 Inc.                64,201      42,442          9,185         1,163     116,991
First Marathon 
 Capital Corp.       90,578      38,583          8,835        18,499     156,495
Gray Capital 
 Corporation         45,478      38,583          8,835        18,499     111,395
Guernroy Limited          0      19,295          4,417             0      23,712
Imperial Life 
 Assurance Company 
 of Canada           67,918           0              0        27,748      95,666
Jalger Limited            0      38,583          8,835             0      47,418
James Wallace 
 McCutcheon
 Foundation               0           0              0        11,721      11,721
John & Anne Clark 
 Family Trust             0      19,295          4,417             0      23,712
Marbe Consultants, 
 Inc.                     0      38,583          8,835             0      47,418
Mauran, Richard 
 C. W.              893,446           0        108,254       110,964   1,129,278
McCutcheon, 
 Douglas                  3      55,102         13,252         6,778      75,134
Merchant Private 
 Ltd.                89,650           0              0        36,983     126,633
Morgan Trust 
 Company of 
 The Bahamas              0      38,583          8,835             0      47,418
Nevcorp Inc.              0      54,019         11,682             0      65,701
North Simcoe 
 Investments
 Limited                  0      38,583          8,835             0      47,418
Peller, Dr. 
 Joseph              86,028           0              0        18,499     104,527
R & R Partnership         0      38,583          8,835             0      47,418
Rosart, Patsy        45,478           0              0        18,499      63,977
Royal Insurance 
 Company Of 
 Canada                   0     135,052         30,921             0     165,973
Tayhold Corp.             0      38,583          8,835             0      47,418
The GAN Company 
 of Canada
 Limited                  0           0          8,835        18,499      27,334
The Manufacturers 
 Life Insurance 
 Company                  7     121,873         44,173        36,983     203,037
Trustees of Royal 
 Insur. Co. Of 
 Canada                   0      34,724          7,951             0      42,675
Veldon, Peter 
 Van Der                  0           0          2,591             0       2,591
Ward, Fred           33,969           0              0         4,625      38,594
Weldon, David & 
 Heaslip, William         0      28,580          8,835             0      37,415
Wijler Holding NV         0      38,583          8,835             0      47,418
Workers' 
 Compensation Board       0     137,630         32,202             0     169,832

</TABLE>

<TABLE> <S> <C>

  <ARTICLE> 5
         
  <S>                             <C>
  <PERIOD-TYPE>                   6-MOS
  <FISCAL-YEAR-END>                          JAN-31-1997
  <PERIOD-END>                               JUL-31-1996
  <CASH>                                         945,415
  <SECURITIES>                                         0
  <RECEIVABLES>                               22,321,447
  <ALLOWANCES>                                   741,825
  <INVENTORY>                                 50,440,128
  <CURRENT-ASSETS>                            73,847,375
  <PP&E>                                      13,505,166
  <DEPRECIATION>                               1,062,786
  <TOTAL-ASSETS>                             138,332,047
  <CURRENT-LIABILITIES>                       61,512,861
  <BONDS>                                     39,769,372
                                  0
                                        9,042
  <COMMON>                                    28,965,931
  <OTHER-SE>                                   8,074,841
  <TOTAL-LIABILITY-AND-EQUITY>               138,332,047
  <SALES>                                     43,118,599
  <TOTAL-REVENUES>                            43,118,599
  <CGS>                                       28,693,346
  <TOTAL-COSTS>                               10,401,175
  <OTHER-EXPENSES>                             3,013,833
  <LOSS-PROVISION>                                90,000
  <INTEREST-EXPENSE>                           3,013,833
  <INCOME-PRETAX>                              1,250,397
  <INCOME-TAX>                                   523,849
  <INCOME-CONTINUING>                            968,983
  <DISCONTINUED>                                       0
  <EXTRAORDINARY>                                      0
  <CHANGES>                                            0
  <NET-INCOME>                                   968,983
  <EPS-PRIMARY>                                      .08
  <EPS-DILUTED>                                      .08
          
  
</TABLE>


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