FRENCH FRAGRANCES INC
SC 13D, 1997-03-26
FOOTWEAR, (NO RUBBER)
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                                       UNITED STATES
                            SECURITIES AND EXCHANGE COMMISSION
                                  WASHINGTON, D.C. 20549

                                       SCHEDULE 13D

                         Under the Securities Exchange Act of 1934
                                    (Amendment No.  )*

                                  FRENCH FRAGRANCES, INC.
                                     (Name of Issuer)

                          COMMON STOCK, PAR VALUE $.01 PER SHARE
                               (Title of Class of Securities)

                                        357 658 103
                                      (CUSIP Number)

                                    Richard C.W. Mauran
                              c/o Bedford Capital Corporation
                               Scotia Plaza, 40 King St. West
                           Ste. 4712, Toronto, ON, M5H 3Y2 Canada
                                       (416) 366-6130

                 (Name, Address and Telephone Number of Person Authorized to
                             Receive Notices and Communications)

                                       MARCH 15, 1997

                   (Date of Event which Requires Filing of this  Statement)
      
     If the filing person has previously filed a statement on Schedule 13G to
     report the acquisition which is the subject of this Schedule 13D, and is
     filing this schedule because of Rule 13d-1(b)(3) or (4), check the
     following box.  [ ]

     NOTE:  Six copies of this statement, including all exhibits, should be
     filed with the Commission.  See Rule 13d-1(a) for other parties to whom
     copies are to be sent.

     *The remainder of this cover page shall be filled out for a reporting
     person's initial filing on this form with respect to the subject class of
     securities, and for any subsequent amendment containing information which
     would alter disclosures provided in a prior cover page.

     The information required on the remainder of this cover page shall not be
     deemed to be "filed" for the purpose of Section 18 of the Securities
     Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
     that section of the Act but shall be subject to all other provisions of the
     Act (however, see the Notes).
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                                       SCHEDULE 13D

              CUSIP NO. 357 658 103                     
                        ------------

          1       NAME OF REPORT PERSON
                  S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON 
                  RICHARD C.W. MAURAN

          2       CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                  (a) [ ]
                                                                  (b) [ ]
          3       SECURITIES AND EXCHANGE COMMISSION USE ONLY

          4       SOURCE OF FUNDS*
                  PF, OO

          5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
                  PURSUANT TO ITEMS 2(d) OR 2(e) [ ]

          6       CITIZENSHIP OR PLACE OF ORGANIZATION
                  UNITED KINGDOM

               NUMBER OF                7      SOLE VOTING POWER 
                SHARES                         1,871,992
             BENEFICIALLY               8      SHARED VOTING POWER
               OWNED BY                        ---
                 EACH                   9      SOLE DISPOSITIVE POWER
              REPORTING                        1,871,992
               PERSON                  10      SHARED DISPOSITIVE POWER
                WITH                           ----

         11       AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      
                  1,871,992

         12       CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
                  CERTAIN SHARES*          [ ]

         13       PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

                  13.3%

         14       TYPE OF REPORTING PERSON*
                  IN

                           *SEE INSTRUCTIONS BEFORE FILLING OUT!
                INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
             (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION
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          Reference is made to the Statement on Schedule 13D dated April 16,
     1996, as amended by Amendment No. 1 to Schedule 13D dated May 28, 1996,
     Amendment No. 2 to Schedule 13D dated July 3, 1996, and Amendment No. 3 to
     Schedule 13D dated March 15, 1997, filed on behalf of Bedford Capital
     Financial Corporation, a Liberian corporation ("BCFC"), Bedford Capital
     Corporation, a Canadian corporation which is a wholly-owned subsidiary of
     BCFC ("Bedford"), and Richard C.W. Mauran. 

          Mr. Mauran a beneficial owner of at least 5 percent of the Common
     Stock, par value $.01 per share ("Common Stock") of French Fragrances,
     Inc., a Florida corporation (the "Company").

     Item 1.    SECURITY AND ISSUER

          The class of securities to which this statement relates is the Common
     Stock of the Company. The Company's executive offices are located at 14100
     N.W. 60th Avenue, Miami Lakes, Florida 33014. 

     Item 2.    IDENTITY AND BACKGROUND

          This statement is filed on behalf of Mr. Mauran.  Mr. Mauran, a U.K.
     citizen, is a private investor, Chairman and President of BCFC and a
     director of the Company and of Bedford.  Mr. Mauran's business address is
     c/o Bedford Capital Corporation, Scotia Plaza, 40 King Street West, Suite
     4712, Toronto, Ontario M5H 3Y2, Canada. 

          During the last five years, Mr. Mauran has not been convicted in a
     criminal proceeding. During the last five years, Mr. Mauran has not been a
     party to a civil proceeding of a judicial or administrative body of
     competent jurisdiction and as a result of such proceeding were or are
     subject to a judgment, decree or final order enjoining future violations
     of, or prohibiting or mandating activities subject to, federal or state
     securities laws or finding any violations with respect to such laws. 

     Item 3.      SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION 

          The shares of Common Stock (the "Shares") to which this Schedule
     relates include (i) shares of Common Stock issuable upon the exercise of
     stock options that are exercisable within 60 days of the date hereof  (the
     "Options"), (ii) shares of Common Stock issuable upon the conversion of the
     Company's Series B Convertible Preferred Stock, $.01 par value per share
     ("Series B Preferred"), (iii) shares of Common Stock issuable upon the
     conversion of the Company's Series C Convertible Preferred Stock, $.01 par
     value per share ("Series C Preferred") and (iv) shares of Common Stock
     issuable upon the conversion of the Company's 7.5% Subordinated Convertible
     Debentures Due 2006 (the "7.5% Debentures"). The Common Stock, Options and
     Series B Preferred to which this Schedule relates were acquired pursuant to
     the merger in November 1995 (the "Merger") of a Florida corporation known
     as French Fragrances, Inc. ("FFI"), of which Mr. Mauran and the Affiliated
     Entities (as defined in Item 5) were shareholders, with and into the
     Company (which was then known as Suave Shoe Corporation).  Following the
     Merger, Suave Shoe Corporation, as the surviving Corporation, changed its
     corporate name to French Fragrances, Inc.  Upon the effectiveness of the
     Merger, all of the shares of capital stock of FFI owned by Mr. Mauran and 
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     the Affiliated Entities were converted into shares of the equivalent
     capital stock of the Company in accordance with the terms of the Agreement
     and Plan of Merger, dated as of May 19, 1995, between Suave and FFI (the
     "Merger Agreement"). In addition, certain options to purchase common stock
     of FFI held by Mr. Mauran were converted into the Options in accordance
     with the terms set forth in the Merger Agreement.

          In addition, in March 1996, Mr. Mauran and the Affiliated Entities
     acquired shares of the Company's Series C Preferred, which are immediately
     convertible into shares of Common Stock on a one-for-one basis upon payment
     of a conversion price of $5.25 per share. In exchange for $3,000,000 of
     financing (the "Financing"), the Company issued $3,000,000 aggregate
     principal amount of 8% Secured Subordinated Debentures Due 2005, Series II,
     and 571,429 shares of Series C Preferred to certain investors (including
     Mr. Mauran and the Affiliated Entities) acquired shares of Series C
     Preferred in connection with the Financing.

          In July 1996, Mr. Mauran also acquired 7.5% Debentures, which are
     immediately convertible into the number of shares of Common Stock
     corresponding to the principal amount of 7.5% Debentures being converted
     divided by $7.20. The 7.5% Debentures were issued in exchange (the
     "Exchange Offer") for the outstanding shares of Series A Preferred Stock,
     $.01 par value, and outstanding principal amount of 12.5% Secured
     Subordinated Debentures Due 2002 of the Company.

     Item 4.      PURPOSE OF TRANSACTION

          As described in Item 3 above, the Shares (and the convertible
     securities to which a portion of the Shares relate) were acquired in
     connection with the Merger, the Financing and the Exchange Offer and were
     acquired for investment purposes.

          Mr. Mauran and the Affiliated Entities, as the case may be, may, from
     time to time, exercise the Options, convert the Series B Preferred, Series
     C Preferred or 7.5% Debentures or purchase additional shares of Common
     Stock, sell or otherwise dispose of shares of Common Stock, Series B
     Preferred, Series C Preferred or 7.5% Debentures, make or receive proposals
     and enter into negotiations with respect to such transactions, or surrender
     such shares of Common Stock, Series B Preferred, Series C Preferred, such
     7.5% Debentures or such other securities of the Company owned by Mr. Mauran
     or the Affiliated Entities, in connection with any merger, tender offer or
     other acquisition transaction involving the Company. Such decisions will be
     based upon the prevailing price or offered price of the Common Stock, the
     Series B Preferred, the Series C Preferred and the 7.5% Debentures, the
     value of the consideration being offered in any merger, tender offer or
     other acquisition transaction involving the securities of the Company and
     other relevant factors. 

          Except with respect to the potential transfer of certain securities of
     the Company by Mr. Mauran to certain of the Affiliated Entities, neither
     Mr. Mauran nor the Affiliated Entities has any present intention to effect
     any of the transactions enumerated in clauses (a) through (j) of Item 4 of
     Schedule 13D.
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     Item 5.      INTEREST IN SECURITIES OF THE ISSUER

          As of the date hereof, Mr. Mauran, by virtue of Rule 13d-3 under the
     Act, may be deemed to be the beneficial owner of 1,871,992 shares of Common
     Stock (the "Mauran Shares") (approximately 13.3% of the outstanding
     Common Stock), which includes 879,859 shares of Common Stock owned directly
     by Mr. Mauran, 125,000 shares of Common Stock owned by Devonshire Trust
     ("Devonshire"), a trust of which Mr. Mauran is a trustee, 110,680 shares of
     Common Stock issuable upon the conversion of Series B Preferred owned by
     Devonshire, 108,254 shares of Common Stock issuable upon the conversion of
     Series C Preferred owned directly by Mr. Mauran, 23,264 shares of Common
     Stock issuable upon the conversion of Series C Preferred owned by
     Devonshire, 489,051 shares of Common Stock issuable upon the conversion of
     Series B Preferred owned by Euro Credit Investments Limited ("Eurocredit"),
     a Company controlled by Mr. Mauran, 110,964 shares of Common Stock issuable
     upon conversion of 7.5% Debentures held by Mr. Mauran and 24,920 shares of
     Common Stock issuable upon the exercise of Options held by Mr. Mauran.  Mr.
     Mauran, Devonshire and Eurocredit, as the case may be, have sole voting and
     dispositive power over the Mauran Shares.  For purposes of this Schedule,
     Devonshire and Eurocredit are collectively referred to as the "Affiliated
     Entities."

          Neither Mr. Mauran nor any of the Affiliated Entities have effected
     any transactions in the Company's Common Stock during the past 60 days.
      
     Item 6.      CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS
                  WITH RESPECT TO SECURITIES OF THE ISSUER

                  None.


     Item 7.      MATERIAL TO BE FILED AS EXHIBITS:

                  None.
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                                         SIGNATURE

          After reasonable inquiry and to the best of my knowledge and belief, I
     certify that the information set forth in this statement is true, complete
     and correct. 



     Dated: March 25, 1997                  -----------------------------
                                            Richard C.W. Mauran*
      


                                            By: *   /s/ OSCAR E. MARINA
                                                ---------------------------
                                                Oscar E. Marina
                                                Attorney-in-fact




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