FRENCH FRAGRANCES INC
10-Q, 1998-08-21
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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<PAGE>
                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                                
                          Washington, D.C. 20549 
                                
                                 FORM 10-Q
                                
           [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934
                                
               For the Quarterly Period Ended July 31, 1998
                                
                                    OR
                                
          [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                  OF THE SECURITIES EXCHANGE ACT OF 1934
                                
            For the Transition Period From ________ to ________
                                
                       Commission File Number 1-6370
                                
                                
                          FRENCH FRAGRANCES, INC.
          (Exact name of registrant as specified in its charter)
                                
        Florida                                       59-0914138
(State of incorporation)                  (IRS Employer Identification No.)

14100 N.W. 60th Avenue, Miami Lakes, Florida            33014
(Address of principal executive offices)              (zip code)

                              (305) 818-8000
           (Registrant's telephone number, including area code)

     Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has
been subject to such filing requirements for the past 90 days.

                            Yes [X]    No [ ] 

     Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date:

                                                    Outstanding at
                 Class                              August 19, 1998
       ----------------------------                -----------------
       Common stock, $.01 par value                13,812,704 shares
<PAGE>
                     FRENCH FRAGRANCES, INC.


                        INDEX TO FORM 10-Q


PART I - FINANCIAL INFORMATION                                Page No.

Item 1.  Financial Statements

         Consolidated Balance Sheets -  
         January 31, 1998 and July 31, 1998
  
         Consolidated Statements of Income - 
         Three and Six Months Ended July 31, 1997 and 1998

         Consolidated Statements of Cash Flows - 
         Six Months Ended July 31, 1997 and 1998
 
         Notes to Consolidated Financial Statements

Item 2.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations


PART II - OTHER INFORMATION

Item 4.  Submission of Matters to a Vote of Security Holders

Item 6.  Exhibits and Reports on Form 8-K

Signatures

<PAGE>
<TABLE>
                    FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                           CONSOLIDATED BALANCE SHEETS
<CAPTION>
                                               January 31, 1998  July 31, 1998
                                               ----------------  --------------
                                                                  (Unaudited)
<S>                                              <C>               <C>
ASSETS
Current assets:
  Cash and cash equivalents                      $  7,667,119     $  1,317,179
  Accounts receivable, net                         53,412,248       70,646,929
  Inventories                                      90,425,910      140,435,824
  Advances on inventory purchases                   6,978,285        6,395,335
  Prepaid expenses and other assets                 3,936,529        4,209,856
                                                 ------------     ------------
     Total current assets                         162,420,091      223,005,123
                                                 ------------     ------------
Property and equipment, net                        19,501,742       20,168,990
                                                 ------------     ------------
Other assets:
  Exclusive brand licenses and trademarks, net     42,776,017       41,096,844
  Senior note offering costs, net                   3,756,911        4,696,835
  Deferred income taxes, net                          838,633          838,633
  Other intangibles and other assets                3,359,891       10,289,586
                                                 ------------     ------------
     Total other assets                            50,731,452       56,921,898
                                                 ------------     ------------
     Total assets                                $232,653,285     $300,096,011
                                                 ============     ============
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Short-term debt                                $         --     $ 13,526,000
  Accounts payable - trade                         24,393,878       35,426,186
  Other payables and accrued expenses              12,454,835        8,604,269
  Current portion of long-term liabilities          3,100,108        3,597,824
  Due to affiliates, net                              294,136          294,136
                                                 ------------     ------------
     Total current liabilities                     40,242,957       61,448,415
                                                 ------------     ------------
Long-term liabilities:
  Senior notes, net                               115,000,000      157,550,651
  Subordinated debentures, net                      7,131,873        8,257,517
  Convertible subordinated debentures               4,960,633        4,778,643
  Mortgage note                                     5,682,041        5,612,211
  Capital lease                                     1,010,000          960,000
                                                 ------------     ------------
     Total liabilities                            174,027,504      238,607,437
                                                 ------------     ------------<PAGE>
Commitments and contingencies (Note 7)
Shareholders' equity:                                  
  Convertible, redeemable preferred stock, 
   Series B, $.01 par value (liquidation 
   preference of $.01 per share); 350,000 
   shares authorized; 279,877 and 271,596 
   shares issued and outstanding, respectively          2,799           2,716
  Convertible, redeemable preferred stock, 
   Series C, $.01 par value (liquidation 
   preference of $.01 per share); 571,429 
   shares authorized; 525,490 and 511,355 
   shares issued and outstanding, respectively          5,255           5,114
  Common stock, $.01 par value, 50,000,000 
   shares authorized; 13,623,734 and 13,812,704 
   shares issued and outstanding, respectively        136,238         138,127
Additional paid-in capital                         30,786,503      31,633,413
Retained earnings                                  27,694,986      29,709,204
                                                 ------------    ------------
     Total shareholders' equity                    58,625,781      61,488,574
                                                 ------------    ------------
     Total liabilities and shareholders' equity  $232,653,285    $300,096,011
                                                 ============    ============


              See Notes to Consolidated Financial Statements.
/TABLE
<PAGE>
<TABLE>
                        FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                           CONSOLIDATED STATEMENTS OF INCOME
                                      (Unaudited)
<CAPTION>
                                     Three Months Ended           Six Months Ended
                                          July 31,                     July 31,
                                     1997          1998          1997          1998
                                 -----------   -----------   -----------  ------------
<S>                              <C>           <C>           <C>          <C>
Net sales                        $35,635,233   $61,899,682   $70,737,271  $108,445,976
Cost of sales                     23,604,396    43,481,703    47,202,852    76,710,833
                                 -----------   -----------   -----------  ------------
Gross profit                      12,030,837    18,417,979    23,534,419    31,735,143

Operating expenses
  Warehouse and shipping           1,437,726     2,213,298     2,747,764     4,102,056
  Selling, general and 
   administration                  5,520,776     6,632,114    10,677,429    12,488,786
  Depreciation and amortization    1,155,488     1,835,143     2,262,802     3,431,258
                                 -----------   -----------   -----------  ------------
    Total operating expenses       8,113,990    10,680,555    15,687,995    20,022,100
                                 -----------   -----------   -----------  ------------
Income from operations             3,916,847     7,737,424     7,846,424    11,713,043
Other Income (expense)                          
  Interest expense, net           (3,076,502)   (4,963,273)   (4,818,942)   (8,500,597)
  Other income                       164,781        38,971       202,448        87,675
                                 -----------   -----------   -----------  ------------
    Other Income (expense), net   (2,911,721)   (4,924,302)   (4,616,494)   (8,412,922)
                                 -----------   -----------   -----------  ------------
Income before equity in earnings 
 of unconsolidated affiliate and
 provisions for income taxes       1,005,126     2,813,122     3,229,930     3,300,121
Equity in earnings of 
 unconsolidated affiliate, 
 50% Owned                                --            --       134,508            --
                                 -----------   -----------   -----------  ------------
Income before income taxes         1,005,126     2,813,122     3,364,438     3,300,121
Provision for income taxes           392,980     1,102,646     1,251,403     1,285,903
                                 -----------   -----------   -----------  ------------
Net income                       $   612,146   $ 1,710,476   $ 2,113,035  $  2,014,218
                                 ===========   ===========   ===========  ============
Earnings per common share:
   Basic                               $0.05         $0.12         $0.16         $0.15
                                       =====         =====         =====         =====
   Diluted                             $0.04         $0.10         $0.14         $0.12
                                       =====         =====         =====         =====
Weighted average number of 
 common shares:
   Basic                          13,283,242    13,805,442    13,267,038    13,737,282
                                 ===========   ===========   ===========  ============
   Diluted                        16,206,213    17,750,557    16,295,707    17,684,462
                                 ===========   ===========   ===========  ============
               See Notes to Consolidated Financial Statements.
/TABLE
<PAGE>
<TABLE>
                     FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                                        Six Months Ended
                                                            July 31,
                                                   ----------------------------
                                                       1997            1998
                                                   ------------    ------------
<S>                                                <C>             <C>
Cash flows from operating activities
  Net Income                                       $  2,113,035    $  2,014,218
  Adjustments to reconcile net income to 
   cash used in operating activities:
     Depreciation and amortization                   2,262,802        3,431,258
     Amortization of financing costs,
      discounts and premiums                            79,546          264,641
     Equity in earnings of unconsolidated 
      affiliate                                       (134,508)              --
  Change in assets and liabilities net of 
   effects from the acquisitions:
     Increase in accounts receivable                  (805,042)     (17,234,681)
     Increase in inventories                       (17,472,522)     (39,449,337)
     (Increase) decrease in advances on
      inventory purchases                           (3,104,897)         582,950
     Increase in prepaid expenses and other 
      current assets                                (2,412,460)        (383,637)
     (Decrease) increase in accounts payable        (4,946,146)         471,730
     Decrease in other payables and accrued 
      expenses                                      (4,749,689)      (3,845,238)
     Decrease in due to affiliate, net              (1,015,612)              --
                                                  ------------     ------------
       Net cash used in operating activities       (30,185,493)     (54,148,096)
                                                  ------------     ------------
Cash flows from investing activities
  Cash portion of purchase of intangible assets             --       (5,150,000)
  Cash payment for acquisition of unconsolidated 
   affiliate, net of cash acquired                  (1,745,768)              --
  Receipts of restricted cash for capital 
   improvements                                      1,314,602               --
  Additions to property and equipment, 
   net of disposals                                 (3,055,589)      (1,649,583)
                                                  ------------     ------------
       Net cash used in investing activities        (3,486,755)      (6,799,583)
                                                  ------------     ------------
Cash flows from financing activities
  Proceeds from the exercise of employee
   stock options                                            --          117,480
  Proceeds from the exercise of stock 
   purchase warrants                                        --          275,000<PAGE>
 Proceeds from the issuance of senior 
   notes, net                                      111,550,000       41,500,000
  Payments to retire subordinated debentures       (14,394,475)        (500,000)
  Proceeds from conversion of preferred stock          213,674          268,778
  Advances from unconsolidated affiliate, net          798,894               --
  Payments on term loans                            (4,333,333)        (475,336)
  (Payments on) net proceeds from short-term debt  (39,367,096)      13,526,000
  Payments on capital lease and installment loans      (81,145)         (50,000)
  Payments on facility mortgage note                   (68,421)         (64,183)
                                                  ------------     ------------
     Net cash provided by financing activities      54,318,098       54,597,739
                                                  ------------     ------------
Net increase (decrease) in Cash and Cash 
 Equivalents                                        20,645,850       (6,349,940)
Cash and Cash Equivalents at Beginning of Period       855,969        7,667,119
                                                  ------------     ------------
Cash and Cash Equivalents at End of Period        $ 21,501,819     $  1,317,179
                                                  ============     ============
Supplemental Disclosure of Cash Flow Information: 
  Interest paid during the period                 $  2,821,796     $  7,138,983
                                                  ============     ============
  Income taxes paid during the period             $  4,651,700     $  5,426,475
                                                  ============     ============


               See Notes to Consolidated Financial Statements.
/TABLE
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1.  BUSINESS AND BASIS OF PRESENTATION

     French Fragrances, Inc. (the "Company") is a manufacturer,
distributor and marketer of prestige designer fragrances and
related cosmetic products, primarily to mass-market retailers in
the United States. 

     The consolidated financial statements included herein have
been prepared by the Company pursuant to the rules and
regulations of the Securities and Exchange Commission (the
"Commission") for interim financial information. As such
financial statements do not include all of the information and
footnotes required by generally accepted accounting principles
for complete financial statements, they should be read in
conjunction with the financial statements and related footnotes
included in the Company's Annual Report on Form 10-K for the year
ended January 31, 1998, filed with the Commission.

     The consolidated balance sheet of the Company as of 
January 31, 1998 is audited.  The other consolidated financial
statements are unaudited, but in the opinion of management
contain all adjustments (consisting only of normal recurring
adjustments) necessary to present fairly the consolidated balance
sheet of the Company as of July 31, 1998, the consolidated
statements of income of the Company for the three and six months
ended July 31, 1998 and 1997, and the consolidated statements of
cash flow for the six months ended July 31, 1998 and 1997. 
Operating results for the three and six months ended July 31,
1998 are not necessarily indicative of the results for the full
fiscal year.

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     Earnings per Share - Earnings per share for the six months
ended July 31, 1997 and 1998 have been calculated in accordance
with Statement of Financial Accounting Standards No. 128 Earnings
per Share ("SFAS 128").  SFAS 128, which was adopted by the
Company in the fourth quarter of fiscal 1998 and requires the
presentation of "basic" earnings per share and "diluted" earnings
per share on the face of the income statement.  Basic earnings
per share is computed by dividing the net income available to
common shareholders by the weighted average shares of outstanding
common stock.  The calculation of diluted earnings per share is
similar to basic earnings per share except that the denominator
includes dilutive potential common stock such as stock options,
warrants and convertible securities.  In addition, for the 
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Continued

diluted earnings per share calculation, the interest incurred on
the convertible securities, net of tax, must be added back to net
income.  Such amounts were $63,984 and $56,737 for the three
months ended July 31, 1997 and 1998, respectively, and $127,969
and $111,923 for the six months ended July 31, 1997 and 1998,
respectively.

     Segments of an Enterprise - In June 1997, the Financial
Accounting Standards Board issued SFAS No. 131, Disclosures about
Segments of an Enterprise and Related Information.  SFAS No. 131
changes the way public companies report information about
segments of their business in their annual financial statements 
and requires them to report selected segment information in their
quarterly reports issued to shareholders.  SFAS No. 131 also
requires entity wide disclosures about the products and services
an entity provides, the foreign countries in which it holds
assets and reports revenues, and its major customers.  SFAS 131
is effective for fiscal years beginning after December 15, 1997. 
The adoption of SFAS 131 for the Company's fiscal year ended
January 31, 1999 is not expected to have a material impact on the
Company's consolidated financial statement presentation.

NOTE 3.  J. P. FRAGRANCES ACQUISITION; SENIOR NOTE OFFERING

     In March 1998, the Company consummated the acquisition (the
"JPF Acquisition") of certain assets of J.P. Fragrances, Inc.
("JPF"), a distributor of prestige fragrance products, including
inventory, returns, contract rights, accounts receivable, books
and records, fixed assets (including furniture and warehouse
materials and equipment), claims, intangible rights (including
non-compete agreements) and goodwill (collectively, the "Acquired
Assets").  The Company also assumed approximately $10.6 million
of certain trade and other payables of JPF.  In addition to the
assumption of the payables, the purchase price for the Acquired
Assets consisted of approximately $37.3 million in cash and a
subordinated debenture of $3.0 million (the "Debenture").  The
cash portion of the purchase price was financed from available
cash from operations and the Company's revolving credit facility
(the "Credit Facility") with Fleet National Bank ("Fleet").  The
Debenture is non-interest bearing, with the principal amount
being payable in three equal annual installments if, and only if,
certain conditions relating to the fragrance business of JPF (the
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3.  J. P. FRAGRANCES ACQUISITION; SENIOR NOTE OFFERING -
         Continued
"JPF Business") are achieved by the Company, including achieving
certain gross profit thresholds from the JPF Business.  The
Debenture has been recorded net of its discount of $485,528
calculated using an effective rate of 9.38%.  The discount will
be amortized using the effective rate over the life of the
Debenture.  As a result of the JPF Acquisition, the Company
acquired approximately $30.4 million of inventory, $12.1 million
of accounts receivable and $263,000 of fixed assets (consisting
primarily of office and warehouse furniture and equipment). 
Other intangibles and other assets at July 31, 1998 includes  
approximately $7.2 million of contract rights, intangible rights
(including non-compete agreements) and goodwill acquired as part
of the JPF Acquisition. 

     In April 1998, the Company consummated the private placement
under Rule 144A (the "Note Offering") pursuant to the Securities
Act of 1933, as amended (the "Act"), of $40.0 million principal
amount of 10-3/8% Senior Notes due 2007, Series C (the "Series C
Senior Notes").  The Series C Senior Notes were sold at 106.5% of
their principal amount and had substantially similar terms to the
Company's existing 10-3/8% Senior Notes due 2007, Series B (the
"Series B Senior Notes"), which the Company issued in July 1997.
The notes are recorded net of a premium of $2.6 million.  The
premium is being amortized over the life of the notes using the
effective interest method.  During the quarter ended July 31,
1998, the Company amortized $46,942 of premium against interest
expense.  The net proceeds of approximately $41.4 million from
the sale of the notes were used to repay outstanding borrowings
under the Credit Facility and other indebtedness to Fleet, which
was used for the JPF Acquisition, as well as for working capital
purposes.  In August 1998, the Series C Senior Notes were
exchanged for an equivalent principal amount of 10-3/8% Senior
Notes due 2007, Series D (the "Series D Senior Notes") containing
identical terms to the Series C Senior Notes, but which have been
registered under the Act.

     The Indenture pursuant to which the Series D Senior Notes
were issued (the "Indenture") provides that such notes will be
senior unsecured obligations of the Company and will rank senior
in payment to all existing and future subordinated indebtedness
of the Company and pari passu in right of payment with all
existing and future senior indebtedness of the Company, including
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 3.  J. P. FRAGRANCES ACQUISITION; SENIOR NOTE OFFERING -
         Continued

indebtedness under the Credit Facility and the Series B Senior
Notes.  The Indenture generally limits the ability of the Company
to (i) incur additional indebtedness, (ii) pay any dividend or
make any distribution on account of its capital stock or other
equity interest, (iii) purchase or redeem any capital stock or
equity interest of the Company, (iv) make any principal payment,
purchase or redeem subordinated indebtedness except at scheduled
maturities, or (v) make certain investments; in each case subject
to the satisfaction of a fixed charge coverage ratio and, in
certain cases, also a net income test.  In addition, the
Indenture generally limits the ability of the Company to create
liens, merge or transfer or sell assets.  The Indenture also
provides that the holders of the Series D Senior Notes have the
option to require the Company to repurchase their notes in the
event there is a change of control in the Company (as defined in
the Indenture).

     The following unaudited information presents the Company's
pro forma operating data for the six months ended July 31, 1998
and 1997 as if the JPF Acquisition and the Note Offering had been
consummated at the beginning of each of the periods presented and
include certain adjustments to the historical consolidated
statements of income of the Company to give effect to the
acquisition of the net assets of JPF, the payment of the purchase
price and the increased amortization of intangible assets as a
result of the JPF Acquisition and the related issuance of Series
C Senior Notes by the Company to finance the purchase price for
the JPF Acquisition.  The unaudited pro forma financial data are
not indicative of the results of operations that would have been
achieved had the JPF Acquisition and the Note Offering been
consummated prior to the periods in which they were completed, or
that might be attained in the future.
<TABLE>
<CAPTION>
                                    Six Months Ended July 31,
                                      1997             1998
                                  ------------     ------------
     <S>                          <C>              <C>
     Net Sales                    $104,405,077     $122,040,911
     Net Income                   $  1,524,770     $  1,727,342
     Net Income per Basic Share          $0.11            $0.13
     Net Income per Diluted Share        $0.10            $0.10
</TABLE>
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 4.  SHORT-TERM DEBT

     The Credit Facility with Fleet provides for borrowings on a
revolving basis of up to $40,000,000, with a $3,000,000 sublimit
for letters of credit.  Borrowings under the Credit Facility are
limited to eligible accounts receivable and inventories and are
secured by a first priority lien on all of the Company's accounts
receivable and inventory.  The Company's obligations under the
Credit Facility rank pari passu in right of payment with the
Series B Senior Notes and the Series D Senior Notes.  The Credit
Facility contains several covenants, the more significant of
which are that the Company maintain a minimum level of equity and
meet certain debt-to-equity, interest coverage and liquidity
ratios.  The Credit Facility also includes a prohibition on the
payment of dividends and other distributions to shareholders and
restrictions on the incurrence of additional non-trade
indebtedness.  At July 31, 1998, the outstanding balance under
the Credit Facility was $13.5 million and there was approximately
$2.9 million in outstanding letters of credit.

NOTE 5.  SUBORDINATED DEBENTURES

     The subordinated debentures as of January 31, 1998 represent
the 8.5% Subordinated Debentures due May 2004 issued in
connection with the May 1996 acquisition of the assets of
Fragrance Marketing Group, Inc. (the "8.5% Debentures").  The
subordinated debentures as of July 31, 1998 represent the 8.5%
Debentures and the Debenture issued as part of the JPF
Acquisition. See Note 3.

NOTE 6.  SHAREHOLDERS' EQUITY

     A schedule of the transactions in the common stock and the
preferred stock of the Company and the additional paid-in capital
accounts during the six months ended July 31, 1998 is as follows:
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 6.  SHAREHOLDERS' EQUITY - CONTINUED
<TABLE>
<CAPTION>
                              Preferred Stock                                      Additional
                        Series B           Series C            Common Stock         Paid-in
                    Shares    Amount   Shares    Amount     Shares      Amount      Capital
                    ----------------   ----------------   ---------------------   -----------
<S>                 <C>       <C>      <C>       <C>      <C>          <C>        <C>
Balance at 
 January 31, 1998   279,877   $2,799   525,490   $5,255   13,623,734   $136,238   $30,786,503

Issuance of common
 stock upon 
 exercise of stock 
 options                                                      35,600        356       117,124

Issuance of common
 stock upon 
 exercise of 
 warrants                                                     54,258        543       274,457

Issuance of common
 stock upon
 conversion of 7.5% 
 convertible
 debentures                                                   26,016        260       187,055

Issuance of common
 stock upon           
 conversion
 of Series B 
 convertible 
 preferred stock     (8,281)     (83)                         58,961        589       194,065

Issuance of common
 stock upon 
 conversion
 of Series C 
 convertible
 preferred stock                       (14,135)     (141)     14,135        141        74,209
                    -------   ------   -------    ------  ----------   --------   -----------
Balance at 
 July 31, 1998      271,596   $2,716   511,355    $5,114  13,812,704   $138,127   $31,633,413
                    =======   ======   =======    ======  ==========   ========   ===========
</TABLE>
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 7.  COMMITMENTS AND CONTINGENCIES

     The Company is a party to a number of pending legal actions,
proceedings and claims.  While any litigation contains an element
of uncertainty, management of the Company, believes based upon
the advice of counsel, that the outcome of such actions,
proceedings or claims pending or known to be threatened, will 
not have a material adverse effect on the Company's consolidated
financial position or  results of operations.

     In May 1998, the Company entered into a lease with an
unaffiliated third party for approximately 48,000 square feet of
a warehouse facility to accommodate the additional inventory
requirements associated primarily with the promotional sets which
will arrive in anticipation of the peak business season.  The
lease has an initial term of 30 months with the Company having an
option to extend for an additional term of 30 months.  The future
minimum lease payments for the fiscal years ended January 31,
1999, 2000 and 2001 are approximately $206,000, $274,000, and
$206,000, respectively.

NOTE 8.  FINE FRAGRANCES ACQUISITION

     In May 1997, the Company acquired (the "Fine Fragrances
Acquisition") the 50.01% interest of Fine Fragrances, Inc. ("Fine
Fragrances") that the Company did not own from an unaffiliated
third party.  Fine Fragrances was a fragrance distribution
company which prior to May 1997, was 49.99% owned by the Company
and distributed, on an exclusive basis in the United States and
Canada, the Salvador Dali, Taxi, Cafe and Watt brands
manufactured by COFCI, S.A. ("COFCI").  The purchase price
included $2 million in cash, plus $1 million to be paid over time
based on 5% of the Company's net sales of COFCI products.  As a
result of this acquisition, Fine Fragrances became a wholly-owned 
subsidiary of the Company and the operations of Fine Fragrances
were consolidated with those of the Company.  In connection with
this acquisition, the Company entered into new 10 year
distribution agreements for the COFCI brands. 

NOTE 9.  INCOME TAXES

     The provision for income taxes for the three and six-month
periods ended July 31, 1998 was calculated based upon the
estimated tax rate of 39% for the full fiscal year ending 
January 31, 1999.
<PAGE>
             FRENCH FRAGRANCES, INC. AND SUBSIDIARIES
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 10.  STOCK OPTION PLANS

     During the six months ended July 31, 1997, the Company
granted options for 30,000 shares at an exercise price of $8.38
per share and options for 7,500 shares at an exercise price of
$9.38 per share under the Company's 1995 Stock Option Plan (the
"1995 Plan").  During the six months ended July 31, 1998, the
Company granted options for 500,000 shares at an exercise price
of $12.50 per share under the 1995 Plan.  During the six months
ended July 31, 1997 and 1998, the Company granted options for
30,000 shares at an exercise price of $9.38 per share and 30,000
shares at an exercise price of $16.38 per share, respectively,
under the Company's Non-Employee Director Stock Option Plan.

NOTE 11.  SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING AND
          INVESTING ACTIVITIES

     The Company incurred the following non-cash financing and
investing activities for the six months ended July 31, 1997 and
1998:
<TABLE>
<CAPTION>
                                           Six Months Ended
                                               July 31, 
                                          1997         1998
                                     -------------  -------------
  <S>                                  <C>           <C>
  Redemption of 8% Debentures 
   used to pay for conversion 
   of preferred stock                  $   40,559
                                       ==========
  Transactions in connection 
   with the Fine Fragrances
   Acquisition (See Note 8).
     Note issued to Seller             $1,000,000
                                       ==========
     Book value of assets acquired,
      excluding inventory              $2,296,051
                                       ==========
     Liabilities assumed               $3,156,895
                                       ==========
     Inventory assumed                 $2,805,638
                                       ==========
  Conversion of 7.5% convertible 
   debentures (including accrued 
   interest) into Common Stock                       $   187,315
                                                     ===========<PAGE>
  Transactions in connection 
   with the JPF Acquisition 
   (See Note 3):
     Issuance of Debenture to Seller                 $ 2,514,472
                                                     ===========
     Assumption of accounts payables                 $10,560,577
                                                     ===========
</TABLE>
<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

     In connection with the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995 (the "Reform Act"), the
Company is hereby providing cautionary statements identifying
important factors that could cause the Company's actual results
to differ materially from those projected in forward-looking
statements (as such term is defined in the Reform Act) made
herein.  Any statements that express, or involve discussions as
to, expectations, beliefs, plans, objectives, assumptions or
future events or performance (often, but not always, through the
use of words or phrases such as "will likely result," "are
expected to," "will continue," "is anticipated," "estimated,"
"intends," "plans" and "projection") are not historical facts and
may be forward-looking and, accordingly, such statements involve
estimates, assumptions and uncertainties which could cause actual
results to differ materially from those expressed in the
forward-looking statements.  Accordingly, any such statements are
qualified in their entirety by reference to, and are accompanied
by, the following key factors that have a direct bearing on the
Company's results of operations: the absence of contracts with
customers or certain suppliers; the Company's ability to
successfully integrate acquired businesses or new brands into the
Company; the impact of competitive products and pricing; the
substantial indebtedness and debt service obligations of the
Company; changes in the retail industry; and general economic and
business conditions.  The Company cautions that the risk factors
described herein could cause actual results or outcomes to differ
materially from those expressed in any forward-looking statements
of the Company and that investors should not place undue reliance
on any such forward-looking statements.  Further, any
forward-looking statement speaks only as of the date on which
such statement is made, and the Company undertakes no obligation
to update any forward-looking statement to reflect events or
circumstances after the date on which such statement is made or
to reflect the occurrence of unanticipated events.  New factors
emerge from time to time, and it is not possible for management
to predict all of such factors.  Further, management cannot
assess the impact of each such factor on the Company's business
or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in
any forward-looking statements.

<PAGE>
GENERAL

     This discussion should be read in conjunction with the Notes
to Consolidated Financial Statements contained herein and
Management's Discussion and Analysis of Financial Condition and
Results of Operations appearing in the Company's Form 10-K for
the year ended January 31, 1998. The results of operations for an
interim period may not give a true indication of results for the
year. In the following discussions, all comparisons are with the
corresponding items in the prior year.

RESULTS OF OPERATIONS

Three Months Ended July 31, 1998 Compared to the Three Months
Ended July 31, 1997
- ---------------------------------------------------------------

     NET SALES.  Net sales increased $26.3 million, or 74%, to
$61.9 million for the three months ended July 31, 1998 from $35.6
million for the three months ended July 31, 1997.  The increase
in net sales was primarily attributable to the increased
selection of prestige fragrance brands that are distributed by
the Company on a non-exclusive basis through direct purchase
relationships with manufacturers or other sources ("Distributed
Brands").  The proportion of the Company's net sales that relates
to Distributed Brands has increased significantly following the
acquisition of the assets of J.P. Fragrances, Inc. in March 1998
(the "JPF Acquisition").  See Note 3 to Notes to Consolidated
Financial Statements.  The increase in net sales represents
primarily an increase in the volume of products sold to existing
customers.  Management believes that increased sales during the
three months ended July 31, 1998, resulted primarily from the
Company's ability to provide its customers with a larger
selection of products and a continuous, direct supply of
products.

     GROSS PROFIT.  Gross profit increased $6.4 million, or 53%,
to $18.4 million for the three months ended July 31, 1998 from
$12.0 million for the three months ended July 31, 1997.  The
increase in gross profit was primarily attributable to the
increase in product sales from the Distributed Brands.  Gross
margins decreased from 33.8% to 29.8% primarily as a result of
the increase in sales of the Distributed Brands, which typically
sell at lower margins than the Company's owned and licensed
brands such as the Halston and Geoffrey Beene lines.

    WAREHOUSE AND SHIPPING EXPENSE.  Warehouse and shipping
expenses increased $776,000, or 54%, to $2.2 million for the
three months ended July 31, 1998 from $1.4 million for the three
<PAGE>
months ended July 31, 1997.  The increase resulted from an
increase in labor, warehouse and freight costs, primarily as a
result of the increase in net sales.

     SG&A.  Selling, general and administrative expenses
increased $1.1 million, or 20%, to $6.6 million for the three
months ended July 31, 1998 from $5.5 million for the three months
ended July 31, 1997.  Of the increase in SG&A expenses,
approximately $255,000 represented an increase in selling
expenses, primarily as a result of the addition of sales and
marketing personnel and the increase in certain marketing
programs such as the salary support program to increase retail
sell through.  General and administrative expenses for the three
months ended July 31, 1998 increased by $858,000, primarily as a
result of addition of administrative personnel (including
information systems consultants) and increased insurance and
legal costs.  As a percentage of net sales, SG&A expenses
decreased from 15.4% for the three months ended July 31, 1997 to
10.7% for the three months ended July 31, 1998.  

     DEPRECIATION AND AMORTIZATION.  Depreciation and
amortization increased $680,000, or 59%, to $1.8 million for the
three months ended July 31, 1998 from $1.2 million for the three
months ended July 31, 1997.  The increase was primarily
attributable to the amortization of intangibles acquired as a
result of the JPF Acquisition and adjustments to intangibles and
other assets acquired in connection with the acquisition of the
assets of Fragrance Marketing Group in May 1996 (the "FMG
Acquisition"), and increased depreciation from (i) computer
software and equipment relating to the Company's new information
systems, and (ii) capital projects for improvement of warehouse
operations, including a pick sortation system which was completed
in January 1998. 

     Interest Expense, Net.  Interest expense, net of interest
income, increased $1.9 million, or 62% to $5.0 million for the
three months ended July 31, 1998 from $3.1 million for the three
months ended July 31, 1997.  This increase was primarily due to
the increase in average debt outstanding resulting from (i) the
May 1997 offering (the "1997 Offering") of $115 million principal
amount of 10-3/8% Senior Notes Due 2007, and (ii) the April 1998
offering (the "1998 Offering") of $40 million principal amount of
10-3/8% Senior Notes Due 2007 incurred to finance the JPF
Acquisition.  See "Financial Condition."

     NET INCOME.  Net income increased $1.1 million, or 179%, to
$1.7 million for the three months ended July 31, 1998 from
$612,000 for the three months ended July 31, 1997, as a result of
<PAGE>
the increase in net sales and gross profit, which were partially
offset by the increase in interest and operating expenses.

     EBITDA.  EBITDA (operating income, plus depreciation and
amortization) increased $4.5 million, or 89%, to $9.6 million for
the three months ended July 31, 1998 from $5.1 million for the
three months ended July 31, 1997.  The EBITDA margin increased to
15.5% for the three months ended July 31, 1998 from 14.2%
for the three months ended July 31, 1997.  The increases in
EBITDA and EBITDA margin are primarily attributable to the
increase in gross profit and the decrease in SG&A expenses as a
percentage of net sales, respectively.
  
Six Months Ended July 31, 1998 Compared to the Six Months Ended
July 31, 1997
- ---------------------------------------------------------------

     NET SALES.  Net sales increased $37.7 million, or 53%, to
$108.4 million for the six months ended July 31, 1998 from $70.7
million for the six months ended July 31, 1997.  The increase in
net sales was primarily attributable to the increase in net sales
of Distributed Brands.  The increase in net sales represents
primarily an increase in the volume of products sold to existing
customers.  Management believes that increased sales during the
six months ended July 31, 1998, resulted primarily from the
Company's ability to provide its customers with a larger
selection of products and a continuous, direct supply of
products.

     GROSS PROFIT.  Gross profit increased $8.2 million, or 35%,
to $31.7 million for the six months ended July 31, 1998 from
$23.5 million for the six months ended July 31, 1997.  The
increase in gross profit was primarily attributable to the
increase in product sales from the Distributed Brands.  Gross
margins decreased from 33.3% to 29.3% primarily as a result of
the increase in sales of the Distributed Brands, which typically
sell at lower margins than the Company's owned and licensed
brands. 

     WAREHOUSE AND SHIPPING EXPENSE.  Warehouse and shipping
expenses increased $1.4 million, or 49%, to $4.1 million for the
six months ended July 31, 1998 from $2.7 million for the six
months ended July 31, 1997.  The increase resulted from an
increase in labor, warehouse and freight costs, primarily as a
result of the increase in net sales.

     SG&A.  SG&A expenses increased $1.8 million, or 17%, to
$12.5 million for the six months ended July 31, 1998 from $10.7
<PAGE>
million for the six months ended July 31, 1997.  Of the increase
in SG&A expenses, approximately $455,000 represented an increase
in selling expenses, primarily as a result of the addition of
sales and marketing personnel, the increase in certain marketing
programs such as the salary support program to increase retail
sell through and marketing costs associated with the planned
summer roll out of the Halston line extensions of Halston Ladies
and Z-14 and the planned launch of a Geoffrey Beene ladies brand. 
General and administrative expenses for the six months ended July
31, 1998 increased by $1.4 million, primarily as a result of
addition of administrative personnel (including information
systems consultants), increased insurance and legal costs and the
consolidation of the operating expenses of Fine Fragrances, Inc.
following the May 1997 acquisition by the Company of the 50.01%
interest of Fine Fragrances that the Company did not own.  See
Note 8 to Notes to Consolidated Financial Statements.  As a
percentage of net sales, SG&A expenses decreased from 15.1% for
the six months ended July 31, 1997 to 11.5% for the six months
ended July 31, 1998.

     DEPRECIATION AND AMORTIZATION.  Depreciation and
amortization increased $1.2 million, or 52%, to $3.4 million for
the six months ended July 31, 1998 from $2.3 million for the six
months ended July 31, 1997.  The increase was primarily
attributable to the amortization of intangibles acquired as a
result of the JPF Acquisition and adjustments to intangibles and
other assets acquired in connection with the FMG Acquisition, and
increased depreciation from (i) computer software and equipment
relating to the Company's new information systems, and (ii)
capital projects for improvement of warehouse operations,
including a pick sortation system which was completed in January
1998. 

     INTEREST EXPENSE, NET.  Interest expense, net of interest
income, increased $3.7 million, or 77% to $8.5 million for the
six months ended July 31, 1998 from $4.8 million for the three
months ended July 31, 1997.  This increase was primarily due to
the increase in average debt outstanding resulting from the 1997
Offering and the 1998 Offering of 10-3/8% Senior Notes Due 2007. 
See "Financial Condition."

     NET INCOME.  Net income decreased $99,000, or 5%, to $2.0
million for the six months ended July 31, 1998 from $2.1 million
for the six months ended July 31, 1997, primarily as a result of
the increase in interest and operating expenses, which were
partially offset by higher net sales and gross profits. 

<PAGE>
     EBITDA.  EBITDA (operating income, plus depreciation and
amortization) increased $5.0 million, or 50%, to $15.1 million
for the six months ended July 31, 1998 from $10.1 million for the
six months ended July 31, 1997.  The EBITDA margin decreased to
14.0% for the six months ended July 31, 1998 from 14.3% for
the six months ended July 31, 1997.  The increase in EBITDA was
primarily attributable to the increase in sales and gross profit. 
The decrease in EBITDA margin was primarily attributable to the
decrease in gross margins as a result of the changing mix of
sales and the additional operating expenses from the JPF
Acquisition.

FINANCIAL CONDITION

     In March 1998, the Company consummated the JPF Acquisition. 
As a result of the JPF Acquisition, the Company acquired
approximately $30.4 million of inventory, $12.1 million of
accounts receivable and $263,000 of fixed assets (consisting
primarily of office and warehouse furniture and equipment).  See
Note 3 to Notes to Consolidated Financial Statements.  As a
result of the JPF Acquisition, the Company also acquired
approximately  $7.7 million  of contract rights, intangible
rights (including non-compete agreements) and goodwill, which
account for the increase in other intangibles and other assets at
July 31, 1998.  The Company also assumed approximately $10.6
million of certain trade and other payables of JPF in connection
with the JPF Acquisition.  In addition to the assumption of the
payables, the purchase price for the assets of JPF consisted of
approximately $37.3 million in cash and a subordinated debenture
of $3 million (the "Debenture").  The cash portion of the
purchase price was financed from available cash from operations
and the Company's revolving credit facility (the "Credit
Facility") with Fleet National Bank ("Fleet").  The Debenture 
is non-interest bearing, with the principal amount being payable
in three equal annual installments if, and only if, certain
conditions relating to the fragrance business of JPF (the "JPF
Business") are achieved by the Company, including achieving
certain gross profit thresholds from the JPF Business.

     In April 1998, the Company consummated the private placement
under Rule 144A pursuant to the Securities Act of 1933, as
amended (the "Act"), of $40 million principal amount of 10-3/8%
Senior Notes due 2007, Series C (the "Series C Senior Notes"). 
The Series C Senior Notes were sold at 106.5% of their principal
amount and had substantially similar terms to the Company's
existing 10-3/8% Senior Notes due 2007, Series B (the "Series B
Senior Notes"), which the Company issued in July 1997.  The net
<PAGE>
proceeds of approximately $41.4 million from the sale of the
Notes were used to repay outstanding borrowings under the Credit
Facility to Fleet, which were used for the JPF Acquisition, as
well as for working capital purposes.  In August 1998, the Series
C Senior Notes were exchanged for an equivalent principal amount
of 10-3/8% Senior Notes due 2007, Series D (the "Series D Senior
Notes") containing identical terms to the Series C Senior Notes,
but which have been registered under the Act.

     The Indenture pursuant to which the Series D Senior Notes
were issued (the "Indenture") provides that such notes will be
senior unsecured obligations of the Company and will rank senior
in payment to all existing and future subordinated indebtedness
of the Company and pari passu in right of payment with all
existing and future senior indebtedness of the Company, including
indebtedness under the Credit Facility and the Series B Senior
Notes.  The Indenture  generally limits the ability of the
Company to (i) incur additional indebtedness, (ii) pay any
dividend or make any distribution on account of its capital stock
or other equity interest, (iii) purchase or redeem any capital
stock or equity interest of the Company, (iv) make any principal
payment, purchase or redeem subordinated indebtedness except at
scheduled maturities, or (v) make certain investments; in each
case subject to the satisfaction of a fixed charge coverage ratio
and, in certain cases, also a net income test.  In addition, the
Indenture generally limits the ability of the Company to create
liens, merge or transfer or sell assets.  The Indenture also
provides that the holders of the Series D Senior Notes have the
option to require the Company to repurchase their notes in the
event there is a change of control in the Company (as defined in
the Indenture).

     At July 31, 1998 and in addition to the increases in
inventory associated with the JPF Acquisition, the Company
increased its inventories significantly in anticipation of sales
for the holiday season.  The increase in trade payables is
associated with this increase in inventory.  Accounts receivable
balances have also increased as a result of the increase in net
sales during the second quarter.  At July 31, 1998, the Company
had available $23.6 million under the Credit Facility for general
corporate purposes, including working capital needs and
acquisitions, subject to certain borrowing base limitations.
<PAGE>
PART II.  OTHER INFORMATION

Item 4.   Submission of Matters to a Vote of Security Holders

      (a) The Annual Meeting of Shareholders of the Company was
          held on June 25, 1998 in Miami Lakes, Florida.

      (b) The following directors were elected at the meeting
          effective June 25, 1998: Rafael Kravec, J.W. Nevil
          Thomas, E. Scott Beattie, Fred Berens, Richard C. W.
          Mauran and George Dooley.

      (c) The shareholders voted at the Meeting on the matters
          set forth below.  No broker non-votes were received on
          any of the matters voted.

          1.  The vote on the election of directors to serve
              until the next annual meeting of shareholders or
              until their successors are duly elected and
              qualified.
              <TABLE>
              <CAPTION>
                                                Votes Cast
                                                      Against or
                                            For        Withheld
                                         ----------   ----------
                <S>                      <C>            <C>
                J. W. Nevil Thomas       10,700,298     12,515
                E. Scott Beattie         10,699,714     13,099
                Rafael Kravec            10,700,298     12,515
                Fred Berens              10,700,298     12,515
                Richard C. W. Mauran     10,700,298     12,515
                George Dooley            10,698,714     14,099
                </TABLE>

          2.  The vote on the ratification of the appointment of
              Deloitte & Touche LLP as independent auditors of
              the Company for the fiscal year ending January 31,
              1999 was 10,692,243 for, 1,550 against and 19,020
              withheld.

      (d) Not applicable.

<PAGE>
Item 6.   Exhibits and Reports on Form 8-K

(a) Exhibits

Exhibit
Number                          Description
- -------   ------------------------------------------------------
 3.1      Amended and Restated Articles of Incorporation of the
          Company dated March 6, 1996 (incorporated herein by
          reference to Exhibit 3.1 filed as a part of the
          Company's Form 10-K for the fiscal year ended 
          January 31, 1996 (Commission File No. 1-6370)).

 3.2      Amendment dated September 19, 1996 to the Amended and
          Restated Articles of Incorporation of the Company
          (incorporated by reference to Exhibit 4.4 filed as part
          of the Company's Form 10-Q for the quarter ended
          October 31, 1996 (Commission File No. 1-6370)).

 3.3      By-Laws of the Company (incorporated herein by
          reference to Exhibit 3.2 filed as a part of the
          Company's Form 10-K for the fiscal year ended 
          January 31, 1996 (Commission File No. 1-6370)).

 4.1      Indenture dated as of May 13, 1997, between the Company
          and Marine Midland Bank, as trustee (incorporated
          herein by reference to Exhibit 4.1 filed as a part of
          the Company's Form 8-K dated May 13, 1997 (Commission
          File No. 1-6370)).

 4.2      Indenture dated as of April 27, 1998, between the
          Company and Marine Midland Bank, as trustee
          (incorporated herein by reference to Exhibit 4.1 filed
          as a part of the Company's Form 8-K dated April 27,
          1998 (Commission File No. 1-6370)).

 4.3      Credit Agreement dated as of May 13, 1997, between the
          Company and Fleet National Bank (incorporated herein by
          reference to Exhibit 4.3 filed as a part of the
          Company's Form 8-K dated May 13, 1997 (Commission File
          No. 1-6370)).

 4.4      First Amendment to Credit Agreement and Other
          Transaction Documents dated as of December 31, 1997,
          between the Company and Fleet National Bank
          (incorporated herein by reference to Exhibit 4.3 filed
          as a part of the Company's Form 10-K for the fiscal
          year ended January 31, 1998 (Commission File No.
          1-6370)).
<PAGE>
Exhibit
Number                          Description
- -------   ------------------------------------------------------
 4.5      Letter Agreement dated as of March 23, 1998, between
          the Company and Fleet National Bank (incorporated
          herein by reference to Exhibit 4.4 filed as a part of
          the Company's Form 10-K for the fiscal year ended
          January 31, 1998 (Commission File No. 1-6370)).

10.1      Registration Rights Agreement dated as of November 30,
          1995, among the Company, Bedford Capital Corporation
          ("Bedford"), Fred Berens, Rafael Kravec and Eugene
          Ramos (incorporated herein by reference to Exhibit 10.1
          filed as a part of the Company's Form 10-K for the
          fiscal year ended September 30, 1995 (Commission File
          No. 1-6370)).

10.2      Amendment dated as of March 20, 1996 to Registration
          Rights Agreement dated as of November 30, 1995, among
          the Company, Bedford, Fred Berens, Rafael Kravec and
          Eugene Ramos (incorporated herein by reference to
          Exhibit 10.2 filed as a part of the Company's Form 10-K
          for the year ended January 31, 1996 (Commission File
          No. 1-6370)).

10.3      Second Amendment dated as of July 22, 1996 to
          Registration Rights Agreement dated as of November 30,
          1995, among the Company, Bedford, Fred Berens, Rafael
          Kravec and the Estate of Eugene Ramos (incorporated by
          reference to Exhibit 10.3 filed as part of the 
          Company's Form 10-Q for the quarter ended July 31, 1996
          (Commission File No. 1-6370)).

10.4      Employment Agreement dated as of April 1, 1997, between
          the Company and Rafael Kravec (incorporated herein by
          reference to Exhibit 10.4 filed as a part of the
          Company's Form 10-K for the fiscal year ended 
          January 31, 1997 (Commission File No. 1-6370)).

10.5      Non-Employee Director Stock Option Plan (incorporated
          herein by reference to Exhibit 10.4 filed as a part of
          the Company's Form 10-K for the fiscal year ended
          September 30, 1995 (Commission File No. 1-6370)).

10.6      1995 Stock Option Plan (incorporated herein by
          reference to Exhibit 10.5 filed as a part of the
          Company's Form 10-K for the fiscal year ended 
          September 30, 1995 (Commission File No. 1-6370)).

<PAGE>
Exhibit
Number                          Description
- -------   ------------------------------------------------------
10.7      Amended and Restated Exclusive Trademark License
          Agreement dated February 29, 1980, between Geoffrey
          Beene, Inc., and Epocha Distributors, Inc. (now known
          as Sanofi Beaute, Inc.), as amended July 29, 1992 and
          February 13, 1995 (incorporated herein by reference
          to Exhibit 10.15 filed as a part of the Company's Form
          10-K for the fiscal year ended September 30, 1995
          (Commission File No. 1-6370)).

10.8      Asset Purchase Agreement dated as of February 1, 1996,
          by and between the Company and Halston-Borghese, Inc.
          and its affiliates (incorporated herein by reference to
          Exhibit 2.1 filed as a part of the Company's Form 8-K
          dated March 20, 1996 (Commission File No. 1- 6370)).

10.9      Asset Purchase Agreement dated as of February 25, 1998,
          by and between the Company, J.P. Fragrances, Inc.,
          Joseph A. Pappalardo and Gloria Pappalardo
          (incorporated herein by reference to Exhibit 2.1 filed
          as a part of the Company's Form 8-K dated March 31,
          1998 (Commission File No. 1-6370)).

10.10     Amendment to Asset Purchase Agreement dated as of 
          March 30, 1998, by and between the Company, J.P.
          Fragrances, Inc., Joseph A. Pappalardo and Gloria
          Pappalardo (incorporated herein by reference to Exhibit
          2.2 filed as a part of the Company's Form 8-K dated
          March 31, 1998 (Commission File No. 1-6370)).

10.11     Lease Agreement dated as of May 4,1998, between the
          Company and Mac Papers, Inc. (incorporated by reference
          to Exhibit 10.13 filed as a part of the Company's Form
          10-Q for the quarter ended April 30, 1998 (Commission
          File No. 1-6370)).

27.1      Financial Data Schedule.
- --------------
     The foregoing list omits instruments defining the rights of
holders of long term debt of the Company where the total amount
of securities authorized thereunder does not exceed 10% of the
total assets of the Company. The Company hereby agrees to furnish
a copy of each such instrument or agreement to the Commission
upon request.

(b)  Reports on Form 8-K.
     None.
<PAGE>
                            SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.


                                  FRENCH FRAGRANCES, INC.


Date: August 19, 1998             /s/ E. Scott Beattie
      ---------------             -----------------------------
                                  E. Scott Beattie
                                  President and Chief Executive
                                  Officer
                                  (Principal Executive Officer)


Date: August 19, 1998             /s/ William J. Mueller          
      ---------------             -----------------------------
                                  William J. Mueller
                                  Vice President-Operations and
                                  Chief Financial Officer
                                  (Principal Financial and
                                  Accounting Officer)




<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>        <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1999
<PERIOD-END>                               JUL-31-1998
<CASH>                                       1,317,179
<SECURITIES>                                         0
<RECEIVABLES>                               71,680,586
<ALLOWANCES>                                 1,033,657
<INVENTORY>                                140,435,824
<CURRENT-ASSETS>                           223,005,123
<PP&E>                                      23,943,220
<DEPRECIATION>                               3,774,230
<TOTAL-ASSETS>                             300,096,011
<CURRENT-LIABILITIES>                       61,448,415
<BONDS>                                    177,159,022
                                0
                                      7,830
<COMMON>                                       138,127
<OTHER-SE>                                  61,342,617
<TOTAL-LIABILITY-AND-EQUITY>               300,096,011
<SALES>                                    108,445,976
<TOTAL-REVENUES>                           108,445,976
<CGS>                                       76,710,833
<TOTAL-COSTS>                               96,732,933
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                               (30,000)
<INTEREST-EXPENSE>                           8,567,763
<INCOME-PRETAX>                              3,300,121
<INCOME-TAX>                                 1,285,903
<INCOME-CONTINUING>                          2,014,218
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 2,014,218
<EPS-PRIMARY>                                      .15
<EPS-DILUTED>                                      .12
        
        

</TABLE>


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