FRENCH FRAGRANCES INC
8-K, 2000-01-27
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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               SECURITIES AND EXCHANGE COMMISSION

                     Washington D.C. 20549



                            FORM 8-K

                         CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934



Date of Report (Date of earliest event reported):   January 20, 2000



                    FRENCH FRAGRANCES, INC.
     (Exact name of registrant as specified in its charter)




          Florida                   1-6370               59-0914138
(State or other jurisdiction     (Commission            (IRS Employer
     of incorporation)           File Number)        Identification No.)


       14100 N.W. 60th Avenue
        Miami Lakes, Florida                                33014
(Address of principal executive offices)                  (Zip Code)



Registrant's telephone number, including area code:   (305) 818-8000








  (Former name or former address, if changed since last report)



    
<PAGE>
Item 5.     Other Events.

     On January 20, 2000, the Board of Directors of French Fragrances, Inc.
(the "Company") approved an increase in the amount of the Company's common
stock to be repurchased under the Company's stock repurchase program (the
"Repurchase Program") from $5 million to $10 million.  Filed herewith and
incorporated herein by reference is a copy of the Company press release, dated
January 20, 2000, announcing the increase in the Repurchase Program.

Item 7.     Financial Statements, Pro Forma Financial Information and
            Exhibits.

      (c) Exhibits.

          (99) Press Release dated January 20, 2000.



                            SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                               FRENCH FRAGRANCES, INC.


Date:  January 26, 2000.       /s/ William J. Mueller
                               ---------------------------------------
                               William J. Mueller
                               Vice President, Chief Financial Officer
                               and Treasurer

    
<PAGE>
                    FRENCH FRAGRANCES, INC.

                            FORM 8-K

                         CURRENT REPORT

                         Exhibit Index


Exhibit No.       Description                                   Page

(99)              Press Release dated January 20, 2000.           4


[French Fragrances, Inc. logo]
French Fragrances, Inc.
14100 NW 60 Avenue
Miami Lakes, Florida 33014

FOR IMMEDIATE RELEASE

                FRENCH FRAGRANCES' BOARD APPROVES
               INCREASE IN STOCK REPURCHASE PROGRAM

MIAMI, FLORIDA (January 20, 2000) -- French Fragrances, Inc. (NASDAQ NM:
FRAG), a leading manufacturer and marketer of prestige fragrances, today
announced that its Board of Directors has authorized an increase in the amount
of the Company's common stock to be repurchased under the Company's stock
repurchase program from $5 million to $10 million.  Under the terms of the
repurchase program, which has no expiration date, the Company expects to buy
stock from time to time in the open market or in privately-negotiated
transactions, depending on market conditions and other factors.  To date, the
Company has repurchased approximately 870,000 shares of its common stock under
the program.

                              # # #

Investor Contact:  William J. Mueller, Chief Financial Officer
                   (305) 818-8102

Press Contact:     Steven Anreder/Larry Hirschhorn
                   Anreder Hirschhorn & Silver
                   (212) 532-3232

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: The statements contained in this release which are not historical facts
are forward-looking statements that are subject to risks and uncertainties
that could cause actual results to differ materially from those set forth in
or implied by forward-looking statements, including supply constraints or
difficulties; the substantial indebtedness of the Company; the impact of
competitive products and pricing; the Company's ability to successfully
integrate acquired companies and new brands into the Company; changes in the
retail industry; the effect of business and economic conditions; and other
risks and uncertainties.  Readers are cautioned not to place undue reliance on
these forward-looking statements which speak only as of the date hereof.  The
Company assumes no responsibility to update or revise forward-looking
statements contained herein to reflect events or circumstances following the
date hereof.



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