BANK OF NEW YORK CO INC
SC 13G/A, 1998-02-13
STATE COMMERCIAL BANKS
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<PAGE>
 

                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 SCHEDULE 13G
                                (Rule 13d-102)


          Information to be Included in Statements Filed Pursuant to
                 Rules 13d-1(b) and (c) and Amendments Thereto
                        Filed Pursuant to Rule 13d-2(b)
                              (Amendment No. 21)*


                                Kellogg Company
- --------------------------------------------------------------------------------
                               (Name of Issuer)

 
                                 Common Stock
- --------------------------------------------------------------------------------
                        (Title of Class of Securities)

                                   487836108
                 --------------------------------------------
                                (CUSIP Number)


* The remainder of this cover page shall be filed out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).
<PAGE>


                                      13G
- -------------------                                                       ------
CUSIP NO. 487836108                                                       Page 2
- -------------------                                                       ------

- --------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)

      The Bank of New York Company, Inc.
      (I.R.S. 13-2614959)

- --------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- --------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- --------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
      A New York Corporation

- --------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            163,532
 
      SHARES       -------------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          140,894,899
     OWNED BY
                   -------------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             90,992
 
      PERSON       -------------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          138,905,240

- --------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      141,058,431

- --------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- --------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      34.3%                                                                  

- --------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      HC

- --------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>


                                      13G
- -------------------                                                       ------
CUSIP NO. 487836108                                                       Page 3
- -------------------                                                       ------

- --------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
                                                                                
      William E. LaMothe

- --------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- --------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- --------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
      U.S. Citizen

- --------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            789,579
 
      SHARES       -------------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          138,961,540
     OWNED BY
                   -------------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             787,525
 
      PERSON       -------------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          138,961,540

- --------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      139,751,119

- --------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- --------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      34.0%                                                                  

- --------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      IN

- --------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>
 

                                      13G
- -------------------                                                       ------
CUSIP NO. 487836108                                                       Page 4
- -------------------                                                       ------

- --------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
                                                                                
      Russell G. Mawby

- --------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- --------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- --------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
      U.S. Citizen

- --------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            13,757
 
      SHARES       -------------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          138,861,540
     OWNED BY
                   -------------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             7,200
 
      PERSON       -------------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          138,861,540

- --------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      138,875,297

- --------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- --------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      33.8%                                                                  

- --------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      IN

- --------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>


                                      13G
- -------------------                                                       ------
CUSIP NO. 487836108                                                       Page 5
- -------------------                                                       ------

- --------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    I.R.S. IDENTIFICATION NO. OF ABOVE PERSONS (ENTITIES ONLY)
                                                                                
      William C. Richardson

- --------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
                                                                (b) [X]
                                                 
- --------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- --------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4                                 
      U.S. Citizen

- --------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5                                                       
     NUMBER OF            1,415
 
      SHARES       -------------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6       
                          139,583,460
     OWNED BY
                   -------------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7       
    REPORTING             400
 
      PERSON       -------------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8       
                          139,583,460

- --------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9                           
      139,584,875

- --------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10           
                                                                    [_]
 
- --------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9)
11           
      33.9%                                                                  

- --------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12           
      IN

- --------------------------------------------------------------------------------

                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
<PAGE>


Schedule 13G
Issuer: Kellogg Company
Page 6


     This Schedule 13G is being filed as Amendment No. 21 to the Schedule 13G
dated April 23, 1979 filed on behalf of Harris Trust and Savings Bank, Lyle C.
Roll, Russell G. Mawby and William V. Bailey as trustees of the W.K. Kellogg
Foundation Trust (the "Trust") with respect to shares of common stock of Kellogg
Company (the "Shares").

     This Amendment No. 21 is being filed by The Bank of New York as trustee of
the Trust, on behalf of the Trust and on behalf of itself, William E. LaMothe,
Russell G. Mawby and William C. Richardson, as all of the trustees of the Trust
for the year ending December 31, 1997.

     The number of shares beneficially owned by each of The Bank of New York and
certain of its affiliates, William E. LaMothe, Russell G. Mawby, and William C.
Richardson, individually, as fiduciary or otherwise, is hereinafter reported.
The number of Shares beneficially owned collectively by such persons is
142,685,102, which is 34.7% of the Shares outstanding. Of this amount
138,861,540 Shares, or 33.8% of the Shares outstanding, represent Shares owned
in a fiduciary capacity on behalf of the Trust. Shares owned in other fiduciary
capacities are noted on Exhibit 99.1.

Item 1.   (a)  Name of Issuer:
               -------------- 

               Kellogg Company

          (b)  Address of Issuer's Principal Executive Offices:
               ----------------------------------------------- 

               One Kellogg Square
               Battle Creek, Michigan 49016-3599

Item 2.   (a)  Name of Persons Filing:
               -----------------------

               The Bank of New York Company, Inc.

               William E. LaMothe
               Russell G. Mawby
               William C. Richardson

          (b)  Address of Principal Business Office :
               ------------------------------------- 

               Person Filing                        Address
               -------------                        -------
               The Bank of New York Company, Inc.   One Wall Street
                                                    New York, NY 10286
                                                    
               William E. LaMothe                   Heritage Tower, Suite 1701
                                                    25 West Michigan Avenue
                                                    Battle Creek, Michigan 49017

               Russell G. Mawby                     Heritage Tower, Suite 1701
                                                    25 West Michigan Avenue
                                                    Battle Creek, Michigan 49017
                                        
               William C. Richardson                W.K. Kellogg Foundation
                                                    One Michigan Avenue East
                                                    Battle Creek, Michigan 49017
<PAGE>


Schedule 13G
Issuer: Kellogg Company
Page 7
 

          (c)  Citizenship:
               ------------

               The Bank of New York Company, Inc.  -A New York Corporation
               William E. LaMothe                  -U.S. Citizen
               Russell G. Mawby                    -U.S. Citizen
               William C. Richardson               -U.S. Citizen

          (d)  Title of Class of Securities:
               -----------------------------

               All persons filing - common stock

          (e)  CUSIP Number:
               -------------

               All persons filing - 487836108

Item 3.   (a) - (h)

          This statement is being filed pursuant to Rule 13d-1(c).
 
Item 4.   Ownership:
          ----------

          (a)  Amount Beneficially Owned as of December 31, 1997:
               --------------------------------------------------
               The Bank of New York Company, Inc.    -141,058,431
               William E. LaMothe                    -139,751,119
               Russell G. Mawby                      -138,875,297
               William C. Richardson                 -139,584,875

          (b)  Percent of Class:
               -----------------

               The Bank of  New York Company, Inc.   -      34.3%
               William E. LaMothe                    -      34.0%
               Russell G. Mawby                      -      33.8%
               William C. Richardson                 -      33.9%

          (c)  Number of shares as to which such person has:
               ---------------------------------------------

               (i) Sole power to vote or to direct the vote:

               The Bank of New York Company, Inc.    -    163,532
               William E. LaMothe                    -    789,579
               Russell G. Mawby                      -     13,757
               William C. Richardson                 -      1,415

               (ii) Shared power to vote or to direct the vote:

               The Bank of New York Company, Inc.    -140,894,899
               William E. LaMothe                    -138,961,540
               Russell G. Mawby                      -138,861,540
               William C. Richardson                 -139,583,460
<PAGE>


Schedule 13G
Issuer: Kellogg Company
Page 8


               (iii) Sole power to dispose or to direct the disposition of:
 
               The Bank of New York Company, Inc.    -     90,992
               William E. LaMothe                    -    787,525
               Russell G. Mawby                      -      7,200
               William C. Richardson                 -        400

               (iv)  Shared power to dispose or to direct the disposition of:

               The Bank of New York Company, Inc.    -138,905,240
               William E. LaMothe                    -138,961,540
               Russell G. Mawby                      -138,861,540
               William C. Richardson                 -139,583,460
 
Item 5.   Ownership of Five Percent or Less of a Class:
          ---------------------------------------------

          William E. LaMothe resigned as a co-trustee of the Trust effective
          January 30, 1998. On that same date, Arnold G. Langbo succeeded Mr.
          LaMothe as a co-trustee of the Trust. Accordingly, as of January 30,
          1998, Mr. LaMothe ceased to be the beneficial owner of more than five
          percent of the common stock of Kellogg Company, and as of January 30,
          1998 Mr. Langbo became such a beneficial owner. Beginning with the
          year ending December 31, 1998, Mr. Langbo will report his
          shareholdings of Kellogg Company as a member of the group set forth
          below in item 8 in lieu of Mr. LaMothe.

          Dr. Russell G. Mawby also resigned as a co-trustee of the Trust
          effective January 30, 1998. On that same date, Jonathan T. Walton
          succeeded Dr. Mawby as a co-trustee of the Trust. Accordingly, as of
          January 30, 1998, Dr. Mawby ceased to be the beneficial owner of more
          than five percent of the common stock of Kellogg Company, and as of
          January 30, 1998 Mr. Walton became such a beneficial owner. Beginning
          with the year ending December 31, 1998, Mr. Walton will report his
          shareholdings of Kellogg Company as a member of the group set forth
          below in item 8 in lieu of Dr. Mawby.

Item 6.   Ownership of More than Five Percent on Behalf of Another Person:
          ----------------------------------------------------------------

          See Exhibit 99.1

Item 7.   Identification and Classification of the Subsidiary Which Acquired the
          Security Being Reported on By the Parent Holding Company:
          ---------------------------------------------------------------------

          The Bank of New York Company, Inc., a parent holding company, is
          filing with respect to its following subsidiaries:

               The Bank of New York
               One Wall Street
               New York, NY 10286

               The Bank of New York Trust Company
               123 Main Street
               White Plains, New York 10601
<PAGE>


Schedule 13G
Issuer: Kellogg Company
Page 9

 
Item 8.   Identification and Classification of Members of the Group:
          ----------------------------------------------------------

          See Exhibits 99.2 and 99.3

Item 9.   Notice of Dissolution of Group:
          -------------------------------

          Not Applicable

Item 10.  Certification:
          --------------

          Not Applicable
<PAGE>
 

Schedule 13G
Issuer: Kellogg Company
Page 10


                                  SIGNATURES


     After reasonable inquiry and to the best of our knowledge and belief, we
certify that the information set forth in this statement is true, complete and
correct.


Dated: February 13, 1998


                               The Bank of New York, as trustee of the
                               W.K. Kellogg Foundation Trust
                               
                               
                               By /s/ John V. Stenerson
                                  ----------------------------------------------
                                      John V. Stenerson
                                      Vice President
                               
                               
                               
                                      William E. LaMothe
                               
                                      /s/ John V. Stenerson
                                      ------------------------------------------
                                      By his attorney in fact, John V. Stenerson



                                      Russell G. Mawby
 
                                      /s/ John V. Stenerson
                                      ------------------------------------------
                                      By his attorney in fact, John V. Stenerson



                                      William C. Richardson

                                      /s/ John V. Stenerson
                                      ------------------------------------------
                                      By his attorney in fact, John V. Stenerson
<PAGE>
 

                                   FORM 13G

                                 EXHIBIT INDEX
                                 -------------

<TABLE> 
<CAPTION> 
Exhibit No.         Exhibit
- -----------         -------
<C>                 <S> 
Exhibit 24.1        Power of Attorney of William E. LaMothe (incorporated by
                    reference to Exhibit 4.1 to Amendment No. 20 to this
                    Schedule 13G filed on EDGAR on May 14, 1997 ("Amendment 
                    No. 20")).

Exhibit 24.2        Power of Attorney of Russell G. Mawby (incorporated by
                    reference to Exhibit 4.2 to Amendment No. 20).

Exhibit 24.3        Power of Attorney of William C. Richardson (incorporated by
                    reference to Exhibit 4.3 to Amendment No. 20).

Exhibit 99.1        Ownership of More Than 5 Percent on Behalf of Another
                    Person.

Exhibit 99.2        Identity of Each Person Filing This Schedule 13G.

Exhibit 99.3        Agreement Pursuant to Rule 13d-1(f)(1)(iii).
</TABLE> 

<PAGE>
 

                                   FORM 13G

                                 Exhibit 99.1


     In reply to Item 6 on page 8, as of the year ending December 31, 1997, The
Bank of New York, William E. LaMothe, Russell G. Mawby and William C. Richardson
were trustees of the Trust holding 138,861,540 Shares, or 33.8% of the Shares
outstanding.

     For purposes of this Schedule 13G, The Bank of New York Company, Inc. is
reporting on behalf of its subsidiaries, The Bank of New York and The Bank of
New York Trust Company, which hold Shares for various persons in various
fiduciary capacities. As noted in the preceding paragraph, The Bank of New
York's holdings as trustee of the Trust represent 33.8% of the Shares
outstanding as of the year ending December 31, 1997. Additional Shares reported
on page 2 of this Schedule 13G for The Bank of New York Company, Inc. and its
subsidiaries include Shares held in fiduciary capacities for persons other than
the Trust.

     As of the year ending December 31, 1997, William E. LaMothe was co-trustee
with his wife and daughters of the Patricia A. and William E. LaMothe
Foundation, a charitable foundation organized under Michigan law, holding
100,000 Shares.

     As of the year ending December 31, 1997, William C. Richardson was 
co-trustee with Harris Trust and Savings Bank of the Carrie Staines Kellogg
Trust #5977, holding 721,920 Shares.

     W.K. Kellogg Foundation has an interest in Shares held in the Trust and
other persons have interests in the above referred Shares held in other
fiduciary capacities. Except as described hereinabove, no other person is known
to receive or has the power to direct the receipt of dividends from, or the
proceeds from the sale of, Shares reported in this filing.

<PAGE>
 

                                   FORM 13G

                                 Exhibit 99.2


     In response to the information requested by Item 8 on Page 9, the following
is the identity of each person filing this schedule 13G:

                 TRUSTEES OF THE W.K. KELLOGG FOUNDATION TRUST
                 ---------------------------------------------

                             The Bank of New York

                             William E. LaMothe

                             Russell G. Mawby

                             William C. Richardson

     Such persons expressly declare that they do not affirm the existence of a
group for purposes other than this joint filing.

<PAGE>
 

                                   FORM 13G

                                 Exhibit 99.3


     Pursuant to Rule 13d-1(f)(1) each of the persons named below agrees to this
joint filing of Form 13G individually and as a trustee of the W.K. Kellogg
Foundation Trust and submits this exhibit as proof of its agreement with the
other persons named below:

                             The Bank of New York

                             William E. LaMothe

                             Russell G. Mawby

                             William C. Richardson


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