ADVANTA CORP
8-K, 1995-01-24
PERSONAL CREDIT INSTITUTIONS
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C.  20549
                                
                            FORM 8-K
                                
                         CURRENT REPORT
                                
               Pursuant to Section 13 or 15(d) of
               The Securities Exchange Act of 1934
                                
                                
Date of Report (Date of earliest event reported):  January 24, 1995
                                
________________________ADVANTA Corp.____________________________
     (Exact name of registrant as specified in its charter)
                                
                                
                                
                                
_______Delaware__________  _____0-14120________  ______23-1462070__
(State or other jurisdic-  (Commission File      (IRS Employer Identi-
 tion of incorporation)     Number)               fication No.)
                                
                                
                                
Brandywine Corporate Center, 650 Naamans Road, Claymont, Delaware
            (Address of principal executive offices)

                              19703
                           (Zip Code)
                                
                                
                                
Registrant's telephone number, including area code:  (302) 791-4400
                               
                               <PAGE>
 
Item 5.  Other Events.

     On January 24, 1995 Advanta Corp. announced record earnings
for both the fourth quarter and full year 1994.  For the quarter,
Advanta reported earnings per share of $.70 and net income of
$28.6 million, increases of 25% and 24%, respectively, over
fourth quarter 1993.  For the full year, earnings per share rose
to $2.58 and total net income was $106.1 million, increasing 32%
and 36%, respectively, over 1993 results before extraordinary
item.  At December 31, 1994, the Company's portfolio of managed
receivables increased by $2.9 billion to $8.2 billion, or 56%
over December 31, 1993.  Total managed credit card receivables
expanded by $2.6 billion during the year, bringing total credit
card outstandings to $6.5 billion at year-end 1994, a 67%
increase.

Highlights for the fourth quarter include the following items:

     Continued strong receivable growth demonstrated by the 49%
     year-over-year increase in total average managed receivables
     to $7.3 billion for the fourth quarter.  From the third
     quarter, average managed receivables grew 17%;
     
     Improved loss rates as the managed credit card charge-off
     rate fell to 2.1% in the fourth quarter from 2.9% in the
     year-earlier period and 2.4% in the third quarter.  The
     consolidated managed charge-off rate declined to 2.0% in the
     fourth quarter, down from 2.7% in the year-earlier period
     and 2.2% in the third quarter;
     
     The 30+ day delinquency rate on managed credit cards
     declined to 2.0% at December 31, down from 2.4% in the year-
     ago quarter and 2.1% in the September quarter; the
     consolidated 30+ day delinquency rate also fell, totaling
     2.7% in the fourth quarter, down from 3.6% in the previous
     fourth quarter, and 2.9% in the third quarter;
     
     The fourth quarter managed net interest margin fell to 6.06%
     from 7.64% in the year-earlier quarter and 6.79% in the
     third quarter primarily due to introductory pricing on new
     credit card receivables and a lag in the repricing
     associated with the increase in rates during the quarter;
     
     The Company added nearly 700,000 new credit card accounts
     during the fourth quarter versus 310,000 in the previous
     year's fourth quarter and 190,000 in the third quarter; new
     credit card accounts generated in 1994 totaled 1.5 million
     versus 853,000 in 1993;
     
     Disciplined cost management resulted in an operating expense
     ratio of 3.60% in the fourth quarter, compared to 3.95% in
     the comparable year-ago period and 3.40% in the third
     quarter;
     
     Return on equity of 26.6% for the quarter and 27.0% for the
     full year.
                                <PAGE>
Item 7.   Financial Statements and Exhibits.

(c)  Exhibits.

     The following exhibits are filed as part of this Report on
Form 8-K:

     27   Financial Data Schedules.

     99   Selected summary financial data.
                                 <PAGE>
                           SIGNATURES
                                
                                
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

                                   ADVANTA Corp.


Date:  January 24, 1995          By:  /s/ Gene S. Schneyer
                                      Gene S. Schneyer, Vice
                                      President and Secretary

                                  <PAGE>

                          EXHIBIT INDEX


Exhibit No.                             Description


     27                                 Financial Data Schedules.

     99                                 Selected summary
                                        financial data.

                                <PAGE>
  
                    ADVANTA AND SUBSIDIARIES
                      FINANCIAL HIGHLIGHTS
           (Dollars in millions except per share data)

                               Three Months Ended      % Change
                                  December 31,       1994 versus
                                 1994      1993         1993
OPERATING RESULTS

Net Revenues                  $127.3      $ 94.8        34.3%

Provision for Losses          $  6.2      $  8.2       (24.8%)

Operating Expenses(1)         $ 77.7      $ 51.7        50.4%

Net Income                    $ 28.6      $ 23.0        24.3%

Earnings Per Common Share     $  .70      $  .56        25.0%

Average Shares                  40.8        41.2        (1.1%)

Return on Equity               26.56%      27.58%       (3.7%)

Managed Net Interest Margin     6.06        7.64       (20.7%)
                              
                                  
                                  Year Ended           % Change
                                  December 31,        1994 versus
                                 1994       1993         1993
OPERATING RESULTS

Net Revenues(2)               $447.8      $334.2        34.0%

Provision for Losses          $ 34.2      $ 29.8        14.8%

Operating Expenses(1)         $266.8      $181.2        47.3%

Net Income
   Before extraordinary item  $106.1      $ 77.9        36.1%
   After extraordinary item   $106.1      $ 76.6        38.4%

Earnings Per Common Share
   Before extraordinary item  $ 2.58      $ 1.95        32.3%
   After extraordinary item   $ 2.58      $ 1.92        34.4%

Average Shares                  41.0        39.8         3.2%

Return on Equity               26.97%      27.50%       (1.9%)

Managed Net Interest Margin     6.72        7.77       (13.5%)

(1) Operating expenses have been restated for all periods
    presented to include the amortization of credit card deferred
    acquisition expenses which previously had been netted against net
    interest income.

(2) Full year 1994 figure excludes $18.4 million gain on sale of
    credit card relationships.
    
                             -more-
      <PAGE>
                    ADVANTA AND SUBSIDIARIES
                      FINANCIAL HIGHLIGHTS
           (Dollars in millions except per share data)

                                                           % Change
                           December 31,   December 31,   1994 versus 
                              1994           1993            1993

FINANCIAL CONDITION

Gross Receivables
   Owned                      $1,964         $1,277          53.8%
   Managed                    $8,155         $5,246          55.5%

Total Assets
   Owned                      $3,094         $2,140          44.6%
   Managed                    $9,285         $6,109          52.0%

Deposits                      $1,159         $1,255          (7.6%)

Stockholders' Equity          $  442         $  343          28.9%

Book Value Per Common Share   $11.12         $ 8.82          26.1%

Equity/Owned Assets            14.27%         16.01%        (10.9%)

CREDIT QUALITY

Reserves as a % of
  Impaired Assets
  Owned Credit Cards           186.5%         183.7%          1.5%
  Owned Mortgages               18.9%          38.2%        (50.5%)
  Total Owned Receivables       96.1%         138.6%        (30.7%)

Net Charge-off Rate for the Year
  Managed Credit Cards           2.5%           3.5%        (28.6%)
  Managed Mortgages              1.7%           1.3%         30.8%
  Total Managed Receivables      2.3%           2.9%        (20.7%)

30+ Day Delinquency Rate
  Managed Credit Cards           2.0%           2.4%        (16.7%)
  Managed Mortgages              4.9%           6.6%        (25.8%)
  Total Managed Receivables      2.7%           3.6%        (25.0%)
                                            






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