ADVANTA CORP
424B3, 1996-09-11
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated September 10, 1996          Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
===============================================================================
Principal Amount:  $25,000,000                  Interest Rate: 7.0750%
Agent's Discount or Commission:  $75,000        Stated Maturity Date:  9/15/99
Net Proceeds to Issuer:  $24,925,000            Original Issue Date:  9/13/96
Issue Price: 100%                               Trade Date:  9/10/96
===============================================================================
Interest Payment Dates:  The 15th day of each   Cusip No.:  00756QCF3
                         March and September

Day Count Convention:

         / X/    30/360 for the period from 9/13/96  to 9/14/99

         /  /    Actual/360 for the period from    to

         /  /    Actual/Actual for the period from          to

Redemption:

         / X/    The Notes cannot be redeemed prior to the Stated Maturity Date.

         /  /    The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage:
                 Annual Redemption Percentage Reduction: ____% until Redemption
                 Percentage is 100% of the principal amount.

Optional Repayment:

         / X/    The Notes cannot be repaid prior to the Stated Maturity Date.

         /  /    The Notes can be repaid prior to the Stated Maturity Date at
                 the option of the holder of the Notes.  Option Repayment
                 Dates: Repayment Price: ____%

Currency:

         Specified Currency:  United States Dollars
           (If other than U.S. dollars, see attached)
         Minimum Denominations:
           (Applicable only if Specified Currency is other than U.S. dollars)
         Original Issue Discount:
                          /   /   Yes      / X /   No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:
<PAGE>   2


Form:

         / X /   Book Entry                              /  /    Certificated

Agent acting in the capacity as indicated below:

         / X/    Agent                                   /  /    Principal

If as Principal:

         /  /    The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         /  /    The Notes are being offered at a fixed initial public offering
                 price of ____% of principal amount.

If as Agent:

         The Notes are being offered at a fixed initial public offering price
of  100% of principal amount.

/ X /    Other Provisions:  Bear Stearns & Co. Inc.

         /  /  Salomon Brothers Inc

                          /  /  CS First Boston

                                           /   / Donaldson, Lufkin & Jenrette
                                                   Securities Corporation

                                                       /   / Merrill Lynch & Co.


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