ADVANTA CORP
424B3, 1996-07-18
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated July 17, 1996                            Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate

<TABLE>
<S>                                                                      <C>                                                    
==========================================================================================================================       
Principal Amount: $5,000,000                                             Initial Interest Rate: To be determined 7/18/96        
Agent's Discount or Commission: $22,500                                  Stated Maturity Date:  7/23/2001                       
Net Proceeds to Issuer: $4,977,500                                       Original Issue Date: 7/22/96                           
Issue Price: 100%                                                        Trade Date:  7/17/96                                   
==========================================================================================================================       
Calculation Agent: Chase Manhattan Bank                                  Cusip No.:  00756QBK3                                  
                                                                                                                                
Interest Calculation:                                                                                                           
                                                                                                                                
          /X/    Regular Floating Rate Note                              /  /    Floating Rate/Fixed Rate Note                  
                                                                                   (Fixed Rate Commencement Date):              
          / /    Inverse Floating Rate Note                                                 (Fixed Interest Date):              
                   (Fixed Interest Rate):                                                                                       
                                                                                                                                
          / /    Other Floating Rate Note (see attached)                                                                        
                                                                                                                                
Interest Rate Basis:                                                                                                            
          / /    CD Rate                                                 /  /    Commercial Paper Rate                          

          / /    Eleventh District Cost of Funds Rate                    /  /    Federal Funds Rate                             

          / /    LIBOR                 Index Currency:                                                                          

          / /    LIBOR Reuters                                           /  /    Treasury Rate                                  
                                                                                                                                
          /X/    LIBOR Telerate                                                                                                 
                                                                         /  /    Other:                                         
          / /    CMT Rate                                                                                                       
                          Designated CMT Telerate Page:                                                                         
                          Designated CMT Maturity Index:                                                                        
                                                                                                                                
Initial Interest Reset Date:  10/22/96                                           Spread (+/-):  +0.4300%                        
Interest Reset Dates:  The 22nd day of                                           Spread Multiplier: N/A                         
                       each October, January,                                    Maximum Interest Rate:  N/A                    
                       April and July                                            Minimum Interest Rate:  N/A                    

Interest Payment Dates:  The 22nd day of
                         each October, January,
                         April and July

Index Maturity: 3-Month LIBOR

Day Count Convention:
          / /    30/360 for the period from                      to
          /X/    Actual/360 for the period from  7/22/96 to 7/22/2001
          / /    Actual/Actual for the period from               to
</TABLE>
<PAGE>   2
Redemption:
         /X/     The Notes cannot be redeemed prior to the Stated Maturity Date.
         / /     The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage: _____%
                 Annual Redemption Percentage Reduction:   ____% until 
                 Redemption
                 Percentage is 100% of the principal amount.

Repayment:

         /X/     The Notes cannot be repaid prior to the Stated Maturity Date.

         / /     The Notes can be repaid prior to the Stated Maturity Date at 
                 the option of the holder of the Notes.
                 Optional Repayment Date(s):
                 Repayment Price: ________%

Currency:

         Specified Currency:  U.S. Dollars
         (If other than U.S. dollars, see attached)

         Minimum Denominations:  N/A
         (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

         / /     Yes      /X/     No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:

Form:

         /X/     Book Entry       / /     Certificated

Agent acting in the capacity as indicated below:

         /X/     Agent            / /     Principal

If as Principal:

         / /     The Notes are being offered at varying prices related to 
                 prevailing market prices at the time of resale.

         / /     The Notes are being offered at a fixed initial public offering
                 price of _____% of principal amount.
<PAGE>   3
If as Agent:

         The Notes are being offered at a fixed initial public offering price
of 100% of principal amount.

/X/      Other Provisions:    Prudential Securities Incorporated

         / /  Salomon Brothers Inc
         
                       / /  CS First Boston
         
                                      / /  Donaldson, Lufkin & Jenrette
                                                   Securities Corporation
                                      
                                                       / / Merrill Lynch & Co.


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