ADVANTA CORP
424B3, 1996-10-02
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated October 1, 1996                     Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                        File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
==============================================================================
Principal Amount:  $5,000,000                 Interest Rate: 6.52%
Agent's Discount or Commission:  $10,000      Stated Maturity Date:  10/06/98
Net Proceeds to Issuer:  $4,990,000           Original Issue Date:  10/04/96
Issue Price: 100%                             Trade Date:  10/01/96
==============================================================================
Interest Payment Dates:  The 6th day of each            Cusip No.: 00756QCL0
                          April and October,
                          commencing April 6, 1997

Day Count Convention:

         /X/     30/360 for the period from 10/04/96 to 10/05/98

         / /     Actual/360 for the period from             to

         / /     Actual/Actual for the period from          to

Redemption:

         /X/     The Notes cannot be redeemed prior to the Stated Maturity
Date.

         / /     The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage:
                 Annual Redemption Percentage Reduction: ____% until Redemption
                 Percentage is 100% of the principal amount.

Optional Repayment:

         /X/     The Notes cannot be repaid prior to the Stated Maturity Date.

         / /     The Notes can be repaid prior to the Stated Maturity Date at
                 the option of the holder of the Notes.
                 Option Repayment Dates:
                 Repayment Price: ____%

Currency:

         Specified Currency:  United States Dollars
           (If other than U.S. dollars, see attached)
         Minimum Denominations:
           (Applicable only if Specified Currency is other than U.S. dollars)
         Original Issue Discount:
                          / /     Yes      /X/     No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:
<PAGE>   2


Form:

         /X/     Book Entry                                / /   Certificated

Agent acting in the capacity as indicated below:

         /X/     Agent                                     / /   Principal

If as Principal:

         / /     The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         / /     The Notes are being offered at a fixed initial public offering
                 price of ____% of principal amount.

If as Agent:

         The Notes are being offered at a fixed initial public offering price
of  100% of principal amount.

/X/      Other Provisions:  Lehman Brothers Securities Inc.

         / /   Salomon Brothers Inc

                          / /   CS First Boston

                                      / /    Donaldson, Lufkin & Jenrette
                                                Securities Corporation

                                                      / /    Merrill Lynch & Co.







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