ADVANTA CORP
424B3, 1996-07-11
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1



Pricing Supplement dated July 10, 1996                         Rule 424(b)(3)
(To Prospectus dated October 23, 1995)                         File No. 33-62601

                        $190,587,000 Principal Amount

                                Advanta Corp.

                                91 Day Notes
                    Six, Eighteen and Thirty Month Notes
            One, Two, Three, Four, Five, Seven and Ten Year Notes


                                      

<TABLE>
<CAPTION>
                                         Annual                                         Annual
                         Interest      Percentage                      Interest       Percentage
                           Rate           Yield                          Rate            Yield
 Maturity               Per Annum        (APY)*      Maturity          Per Annum        (APY)*
 --------               ---------        -----       --------          ---------        ----- 
 <S>                      <C>             <C>        <C>                 <C>             <C>
 91 Days                  5.40%           5.55%      One Year            6.16%           6.35%
 Six Months               5.69%           5.85%      Two Years           6.25%           6.45%
 Eighteen Months          6.20%           6.40%      Four Years          6.36%           6.57%
 Thirty Months            6.30%           6.50%      Five Years          6.39%           6.60%

</TABLE>





- ----------------------------------

* Effective annual yield assumes interest reinvested at the current daily 
rate.  Substantial penalty for early withdrawal.


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