ADVANTA CORP
424B3, 1996-07-26
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated July 23, 1996                          Rule 424(b)(3)
(To Prospectus dated July  8, 1996 and                      File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
==============================================================================
Principal Amount:  $37,000,000                         Interest Rate:  6.7850%
Agent's Discount or Commission:   $74,000       Stated Maturity Date:  7/27/98
Net Proceeds to Issuer:  $36,926,000             Original Issue Date:  7/26/96
Issue Price:  100%                                        Trade Date:  7/23/96
==============================================================================
Interest Payment Dates: January 26, 1997; July 26, 1997  Cusip No.:  00756QBM9
                        January 26, 1998; July 27, 1998

Day Count Convention:

         [X]  30/360 for the period from 7/26/96 to 7/26/98

         [ ]  Actual/360 for the period from               to

         [ ]  Actual/Actual for the period from            to

Redemption:

         [X]  The Notes cannot be redeemed prior to the Stated Maturity
              Date.

         [ ]  The Notes may be redeemed prior to the Stated Maturity Date.
              Initial Redemption Date:
              Initial Redemption Percentage:
              Annual Redemption Percentage Reduction: ____% until Redemption
              Percentage is 100% of the principal amount.

Optional Repayment:

         [X]  The Notes cannot be repaid prior to the Stated Maturity Date.

         [ ]  The Notes can be repaid prior to the Stated Maturity Date at
              the option of the holder of the Notes.
              Option Repayment Dates:
              Repayment Price: ____%

Currency:

         Specified Currency:  U.S. dollars
           (If other than U.S. dollars, see attached)
         Minimum Denominations:
           (Applicable only if Specified Currency is other than U.S. dollars)
         Original Issue Discount:

                          [ ] Yes     [X] No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:
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Form:

         [X] Book Entry                 [ ] Certificated

Agent acting in the capacity as indicated below:

         [X] Agent                      [ ] Principal

If as Principal:

         [ ] The Notes are being offered at varying prices related to
             prevailing market prices at the time of resale.

         [ ] The Notes are being offered at a fixed initial public offering
             price of ____% of principal amount.

If as Agent:

         The Notes are being offered at a fixed initial public offering price
         of 100% of principal amount.

[X]      Other Provisions:  Bear Stearns & Co. Inc.

         [ ]  Salomon Brothers Inc

                          [ ]  CS First Boston

                                                [ ] Donaldson, Lufkin & Jenrette
                                                          Securities Corporation

                                                         [ ] Merrill Lynch & Co.


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