ADVANTA CORP
424B3, 1996-09-16
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1

Pricing Supplement dated September 12, 1996                     Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                       File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
<TABLE>
<S>                                             <C>
===============================================================================================
Principal Amount: $25,000,000                   Initial Interest Rate: To be determined 9/13/96
Agent's Discount or Commission: $25,000         Stated Maturity Date:  6/16/97
Net Proceeds to Issuer: $24,975,000             Original Issue Date: 9/17/96
Issue Price: 100%                               Trade Date:  9/12/96
===============================================================================================
</TABLE>
Calculation Agent: Chase Manhattan Bank         Cusip No.:  00756QCG1

Interest Calculation:

<TABLE>
<S>                                                         <C>
          /X/    Regular Floating Rate Note                  / /    Floating Rate/Fixed Rate Note
                                                                      (Fixed Rate Commencement Date):
          / /    Inverse Floating Rate Note                           (Fixed Interest Date):
                   (Fixed Interest Rate):

          / /    Other Floating Rate Note (see attached)

Interest Rate Basis:

          / /    CD Rate                                     / /    Commercial Paper Rate
          / /    Eleventh District Cost of Funds Rate        / /    Federal Funds Rate
          / /    LIBOR                 Index Currency:
          / /    LIBOR Reuters                               / /    Treasury Rate

          /X/    LIBOR Telerate
                                                             / /    Other:
          / /    CMT Rate
                          Designated CMT Telerate Page:
                          Designated CMT Maturity Index:

Initial Interest Reset Date:  October 17, 1996                      Spread (+/-):  +0.1250%
Interest Reset Dates:   The 17th day of each                        Spread Multiplier: N/A
                        calendar month,                             Maximum Interest Rate:  N/A
                        up to and including                         Minimum Interest Rate:  N/A
                        May 17, 1997
</TABLE>

Interest Payment Dates:  The 17th day of each calendar month until May 17,
                         1997, with a final interest payment on June 16, 1997

Index Maturity: 1-Month LIBOR

<PAGE>   2
Day Count Convention:

          / /    30/360 for the period from                      to
          /X/    Actual/360 for the period from  9/17/96 to 6/15/97
          / /    Actual/Actual for the period from               to

Redemption:

          /X/    The Notes cannot be redeemed prior to the Stated Maturity
                 Date.
          / /    The Notes may be redeemed prior to the Stated Maturity Date.
                 Initial Redemption Date:
                 Initial Redemption Percentage: _____%
                 Annual Redemption Percentage Reduction:   ____% until
                 Redemption
                 Percentage is 100% of the principal amount.
Repayment:

          /X/    The Notes cannot be repaid prior to the Stated Maturity Date.

          / /    The Notes can be repaid prior to the Stated Maturity Date at
                 the option of the holder of the Notes.  Optional Repayment
                 Date(s): Repayment Price: ________%

Currency:

         Specified Currency:  U.S. Dollars
         (If other than U.S. dollars, see attached)

         Minimum Denominations:  N/A
         (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

          / /    Yes      /X/     No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:

Form:

          /X/    Book Entry        / /     Certificated

Agent acting in the capacity as indicated below:

         /X/     Agent             / /     Principal

If as Principal:

         / /     The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         / /     The Notes are being offered at a fixed initial public offering
                 price of _____% of principal amount.


<PAGE>   3

If as Agent:

         The Notes are being offered at a fixed initial public offering price
of 100% of principal amount.

/ /      Other Provisions:

                 / /   Salomon Brothers Inc

                                  / /   CS First Boston

                                       /X/   Donaldson, Lufkin & Jenrette
                                                  Securities Corporation

                                                         / / Merrill Lynch & Co.







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