ADVANTA CORP
424B3, 1996-07-23
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated July 18, 1996                    Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                 File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
<TABLE>
======================================================================================================================
<S>                                                             <C>
Principal Amount: $10,000,000                                   Initial Interest Rate: To be determined 7/19/96
Agent's Discount or Commission: $17,500                         Stated Maturity Date:  01/26/98
Net Proceeds to Issuer: $9,982,500                              Original Issue Date: 7/23/96
Issue Price: 100%                                               Trade Date:  7/18/96                 
======================================================================================================================
Calculation Agent: Chase Manhattan Bank                         Cusip No.:  00756QBL1

Interest Calculation:

       /X/      Regular Floating Rate Note                      / /      Floating Rate/Fixed Rate Note
                                                                         (Fixed Rate Commencement Date):
       / /      Inverse Floating Rate Note                                     (Fixed Interest Date):
                  (Fixed Interest Rate):
       
       / /      Other Floating Rate Note (see attached)

Interest Rate Basis:
       / /      CD Rate                                         / /      Commercial Paper Rate
       / /      Eleventh District Cost of Funds Rate            / /      Federal Funds Rate
       / /      LIBOR                 Index Currency:
       / /      LIBOR Reuters                                   / /      Treasury Rate
       
       /X/      LIBOR Telerate                                  / /      Other:
       / /      CMT Rate
                        Designated CMT Telerate Page:
                        Designated CMT Maturity Index:

Initial Interest Reset Date:  10/23/96                                   Spread (+/-):  +0.2600%
Interest Reset Dates:  The 23rd day of                                   Spread Multiplier: N/A
                       each October, January,                            Maximum Interest Rate:  N/A
                       April and July                                    Minimum Interest Rate:  N/A

Interest Payment Dates:  The 23rd day of
                         each October, January,
                         April and July

Index Maturity: 3-Month LIBOR

<CAPTION>
<S>                         <C>
Day Count Convention:
                   / /      30/360 for the period from              to
                   /X/      Actual/360 for the period from  7/23/96 to 01/25/98
                   / /      Actual/Actual for the period from       to
</TABLE>
<PAGE>   2

Redemption:
                   /X/     The Notes cannot be redeemed prior to the Stated 
                           Maturity Date.
                   / /     The Notes may be redeemed prior to the Stated
                           Maturity Date.  
                           Initial Redemption Date: 
                           Initial Redemption Percentage: _____%
                           Annual Redemption
                           Percentage Reduction:   ____% until Redemption
                           Percentage is 100% of the principal amount.
                           
Repayment:                 
                           
                   /X/     The Notes cannot be repaid prior to the Stated
                           Maturity Date.             
                           
                   / /     The Notes can be repaid prior to the Stated
                           Maturity Date at the option of the holder of the
                           Notes.
                           Optional Repayment Date(s):
                           Repayment Price: ________%
                           
Currency:

                  Specified Currency:  U.S. Dollars
                  (If other than U.S. dollars, see attached)
                  
                  Minimum Denominations:  N/A (Applicable only if Specified
                  Currency is other than U.S. dollars)

Original Issue Discount:

                  / /      Yes     /X/      No

                  Total Amount of OID:
                  Yield to Maturity:
                  Initial Accrual Period:

Form:

                  /X/      Book Entry       / /     Certificated

Agent acting in the capacity as indicated below:

                  /X/      Agent            / /     Principal

If as Principal:

                  / /      The Notes are being offered at varying prices
                           related to prevailing market prices at the time
                           of resale.
<PAGE>   3
                  / /      The Notes are being offered at a fixed initial
                           public offering price of _____% of principal
                           amount.

If as Agent:

        The Notes are being offered at a fixed initial public offering price 
of 100% of principal amount.

/X/     Other Provisions:    Prudential Securities Incorporated

/ /  Salomon Brothers Inc

                         / /  CS First Boston

                                            / / Donaldson, Lufkin & Jenrette
                                                        Securities Corporation

                                                        / / Merrill Lynch & Co.


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