ADVANTA CORP
424B3, 1996-08-28
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated August 27, 1996                          Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                             ADVANTA CORP.
              Medium-Term Notes, Series C - Floating Rate             
<TABLE>
<S>                                                           <C>
===============================================================================================================
Principal Amount: $25,000,000                                   Initial Interest Rate: To be determined 8/28/96  
Agent's Discount or Commission: $31,250                         Stated Maturity Date:  9/2/97                    
Net Proceeds to Issuer: $24,968,750                             Original Issue Date: 8/30/96                     
Issue Price: 100%                                               Trade Date:  8/27/96                             
===============================================================================================================
Calculation Agent: Chase Manhattan Bank                         Cusip No.:  00756QCA4                            
                                                                                                                 
Interest Calculation:                                                                                            
                                                                                                                 
     /X/ Regular Floating Rate Note                             / / Floating Rate/Fixed Rate Note                
                                                                     (Fixed Rate Commencement Date):             
     / / Inverse Floating Rate Note                                  (Fixed Interest Date):                      
            (Fixed Interest Rate):                                                                               
                                                                                                                 
     / / Other Floating Rate Note (see attached)                                                                 
                                                                                                                 
Interest Rate Basis:                                                                                             
                                                                                                                 
     / / CD Rate                                                / / Commercial Paper Rate                        
                                                                                                                 
     / / Eleventh District Cost of Funds Rate                   / / Federal Funds Rate                           
                                                                                                                 
     / / LIBOR               Index Currency:                                                                     
                                                                                                                 
     / / LIBOR Reuters                                          / / Treasury Rate                                
                                                                                                                 
     /X/ LIBOR Telerate                                                                                          
                                                                / / Other:                                       
     / / CMT Rate                                                                                                
               Designated CMT Telerate Page:                                                                     
               Designated CMT Maturity Index:                                                                    
                                                                                                                 
Initial Interest Reset Date:  December 2, 1996                      Spread (+/-): +0.2000%                       
Interest Reset Dates:   The 2nd day of each                         Spread Multiplier: N/A                       
              December, March, June                                 Maximum Interest Rate:  N/A                  
              and September up to and including                     Minimum Interest Rate:  N/A                  
                 June 2, 1997

Interest Payment Dates:  The 2nd day of each December, March,
                         June and September

Index Maturity: 3-Month LIBOR

</TABLE>

<PAGE>   2
Day Count Convention:

     / / 30/360 for the period from              to

     /X/ Actual/360 for the period from  8/30/96 to 9/1/97

     / / Actual/Actual for the period from       to

Redemption:

     /X/ The Notes cannot be redeemed prior to the Stated Maturity Date.

     / / The Notes may be redeemed prior to the Stated Maturity Date.
         Initial Redemption Date:
         Initial Redemption Percentage: _____%
         Annual Redemption Percentage Reduction:   ____% until Redemption
         Percentage is 100% of the principal amount.

Repayment:

     /X/ The Notes cannot be repaid prior to the Stated Maturity Date.

     / / The Notes can be repaid prior to the Stated Maturity Date at the 
         option of the holder of the Notes.
         Optional Repayment Date(s):
         Repayment Price: ________%

Currency:

     Specified Currency:  U.S. Dollars
     (If other than U.S. dollars, see attached)

     Minimum Denominations:  N/A
     (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

     / / Yes   /X/ No

     Total Amount of OID:
     Yield to Maturity:
     Initial Accrual Period:

Form:

     /X/ Book Entry     / / Certificated

Agent acting in the capacity as indicated below:

     /X/ Agent          / / Principal

If as Principal:

     / / The Notes are being offered at varying prices related to prevailing
         market prices at the time of resale.

     / / The Notes are being offered at a fixed initial public offering price of
          _____% of principal amount.

<PAGE>   3
If as Agent:

     The Notes are being offered at a fixed initial public offering price of 
100% of principal amount.

/ / Other Provisions:

          / / Salomon Brothers Inc

                    /X/ CS First Boston

                              / / Donaldson, Lufkin & Jenrette
                                     Securities Corporation

                                        / / Merrill Lynch & Co.







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