ADVANTA CORP
8-K, 1996-10-18
PERSONAL CREDIT INSTITUTIONS
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                        SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                                 
                                     FORM 8-K
                                 
                                  CURRENT REPORT
                                 
                        Pursuant to Section 13 or 15(d) of
                        The Securities Exchange Act of 1934
                                 
                                 
     Date of Report (Date of earliest event reported):  October 17, 1996
                                 
     ________________________ADVANTA Corp.____________________________
            (Exact name of registrant as specified in its charter)
                                 
                                 
                                 
                                 
     _______Delaware__________  _____0-14120________  ______23-1462070__
     (State or other jurisdic-  (Commission File      (IRS Employer Identi-
      tion of incorporation)     Number)               fication No.)
                                 
                                 
                                 
           Welsh and McKean Roads, P.O. Box 844, Spring House, PA
                    (Address of principal executive offices)

                                  19477
                               (Zip Code)                                 
                
                                 
     Registrant's telephone number, including area code:  (215) 657-4000


          Five Horsham Business Center, 300 Welsh Road, Horsham, PA  19044
           (Former name or former address, if changed since last report)

<PAGE>


     5. Other Events.


     On October 17, 1996 Advanta Corporation announced earnings for the
     third quarter 1996 with net income of $44.4 million and earnings
     per share of $.98, increases of 27% and 21%, respectively, over the
     $34.9 million and $.81 per share results reported for the third
     quarter 1995. Earnings for the second quarter 1996 totalled $45.1
     million or $1.00 per share.  From September 30, 1995,  the
     Company's portfolio of managed receivables increased by $5.5
     billion or 53% to $15.8 billion at September 30, 1996.

     Highlights for the third quarter include the following items:

       Managed credit card receivables at September 30 of $12.7
       billion posted a 53% increase over the $8.3 billion level last
       September.  Total managed assets expanded to $18.4 billion at
       September 30, a 54% increase over the year ago amount.

       In the third quarter, the Company adopted a new charge-off
       methodology relating to credit card bankruptcies which provides
       for an investigative period following notification of the bankruptcy
       petition of up to 90-days (rather than up to 30-days) prior to
       charge-off.  The longer investigative period, which is consistent
       with others in the industry, had an approximate $24 million net
       positive impact for the quarter.
     
       The charge-off rate on managed credit cards was 3.7% for the
       quarter, compared to 3.3% in the prior quarter and above the 2.7%
       of a year ago.  The managed credit card 30+ day delinquency rate
       was 3.9%, above the 2.9% registered at June 30, and above the 2.3%
       of the year ago period.  The third quarter 1996 figures reflect the
       adoption of the new bankruptcy charge-off methodology described
       above.  The Company's credit card asset quality statistics continue
       to be better than industry averages.
     
       The Company originated approximately 157,000 new credit card
       accounts during the quarter compared to 263,000 accounts during the
       comparable quarter 1995 and 505,000 opened in the second quarter of
       1996.

       Managed net interest margin increased to 6.19%, above the
       5.84% recorded in the second quarter, and the 5.64% posted in the
       comparable period of 1995.   During the third quarter, 37% of the
       managed credit card portfolio consisted of receivables in their
       introductory rate period; these accounts will contractually reprice
       upward over the course of the next three quarters.

       The operating expense ratio increased to 3.00% from 2.75%
       recorded in the prior quarter, and was above the year ago measure
       of 2.72%.  Included in the operating expense ratio is spending on
       new technology, research and talent to support future growth and
       opportunities.

       During the third quarter, a company in the portfolio of
       Advanta's venture capital affiliate, Advanta Partners, completed
       its IPO.   This company, RMH Teleservices, Inc., is a leading
       provider of outbound teleservices to major corporations in the
       insurance and financial services industries.  Income from this
       transaction was offset by reserves and expense accruals.

Item 7.   Financial Statements and Exhibits.

(c)       Exhibits.

          The following exhibit is filed as part of this Report on
Form 8-K.

          27   Financial Data Schedules.

          99   Selected summary financial data.

<PAGE>


                                SIGNATURES
 
 
     Pursuant to the requirements of the Securities Exchange Act of 1934,
     the registrant has duly caused this report to be signed on its
     behalf by the undersigned thereunto duly authorized.


                                       Advanta Corp.


     Date:  October 17, 1996            By ________________________
                                           Gene S. Schneyer, Vice
                                           President and Secretary
 
<PAGE>
 
 
 

                                 
                          ADVANTA AND SUBSIDIARIES
                            FINANCIAL HIGHLIGHTS
                   ($ in millions, except per share data)

                                     Three Months Ended             % Change
                                        September 30,             1996 versus
                                      1996         1995               1995
   OPERATING RESULTS

   Net Revenues                      $232.8        $151.2              54%

   Provision for Losses              $ 24.2        $ 10.6             129%

   Operating Expenses                $141.3        $ 86.3              64%

   Net Income                        $ 44.4        $ 34.9              27%

   Earnings Per Common Share         $  .98        $  .81              21%

   Average Shares                      45.2          43.1               5%

   Return on Common Equity             25.0%         25.7%             (3%)

   Managed Net Interest Margin         6.19%         5.64%             10%


                                     Nine Months Ended              % Change
                                        September 30,             1996 versus
                                      1996         1995               1995
                                         
   OPERATING RESULTS

   Net Revenues (A)                  $610.1        $430.5              42%

   Provision for Losses              $ 67.0        $ 28.1             138%

   Operating Expenses                $379.2        $248.3              53%

   Net Income                        $130.5        $ 99.1              32%

   Earnings Per Common Share         $ 2.89        $ 2.35              23%

   Average Shares                      45.1          42.1               7%

   Return on Common Equity             26.0%         26.1%             (1%)

   Managed Net Interest Margin         6.08%         5.85%              4%


   (A)   Excludes $33.8 million gain on sale of credit card
   relationships in the second quarter of 1996.

<PAGE>
                          ADVANTA AND SUBSIDIARIES
                            FINANCIAL HIGHLIGHTS
                   ($ in millions, except per share data)
                                                                  % Change
                                                                Sept. 1996
                              Sept. 30,   June 30,   Sept.30,     versus
                                1996       1996       1995      Sept. 1995

FINANCIAL CONDITION

Managed Receivables*
  Credit Cards                $12,711     $12,679    $  8,287       53%
  Mortgage Loans              $ 2,334     $ 2,092    $  1,673       40%
  Business Loans (A)          $   725     $   610    $    344      111%
  Other Loans                 $    27     $    12    $      7      279%

Total Managed Receivables     $15,797     $15,393    $ 10,311       53%

Total Managed Assets          $18,357     $18,184    $ 11,938       54%

Stockholders' Equity          $   798     $   755    $    635       26%

Book Value Per                         
    Common Share              $ 17.14     $ 16.13    $  13.49       27%

Equity/Managed Assets            4.35%       4.15%       5.32%     (18%)

Reserve for Credit Losses     $  77.6     $  70.9    $   40.3       93%

Customer Accounts           5,854,627   5,829,247   4,512,216       30%

CREDIT QUALITY

Managed Net Charge-off Rate
  Credit Cards (B)                3.7%       3.3%         2.7%
  Mortgages                       0.7%       0.7%         0.9%
  Business Loans (A)              1.9%       2.1%         1.7%
  Total Receivables (C)           3.2%       2.9%         2.3%

Managed 30+ Day Delinquency Rate
  Credit Cards (B)                3.9%       2.9%         2.3%
  Mortgages                       5.4%       5.3%         4.9%
  Business Loans (A)              6.7%       6.8%         8.1%
  Total Receivables (C)           4.2%       3.4%         3.0%

(A)  Includes Leases and Business Cards beginning in 1996.
(B)  Third quarter 1996 figures reflect the adoption of a new
charge-off methodology.  Without this change, managed credit card
charge-off and delinquency rates for the third quarter 1996 would have
been 4.6% and 3.7%, respectively.
(C)  Third quarter 1996 figures reflect the adoption of a new
charge-off methodology.  Without this charge, total managed charge-
off and delinquency rates for the third quarter 1996 would have been
4.0% and 4.0%, respectively.
 * Managed figures combine both owned and securitized receivables.


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<PERIOD-END>                               SEP-30-1996
<CASH>                                          133552
<INT-BEARING-DEPOSITS>                          462015
<FED-FUNDS-SOLD>                                154400
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                                0
                                       1010
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<INCOME-PRETAX>                                 197735
<INCOME-PRE-EXTRAORDINARY>                      130506
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    130506
<EPS-PRIMARY>                                     2.89
<EPS-DILUTED>                                     2.89
<YIELD-ACTUAL>                                    1.71
<LOANS-NON>                                      27599
<LOANS-PAST>                                     27264
<LOANS-TROUBLED>                                     0
<LOANS-PROBLEM>                                      0
<ALLOWANCE-OPEN>                                 53494
<CHARGE-OFFS>                                    53004
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<ALLOWANCE-CLOSE>                                77591
<ALLOWANCE-DOMESTIC>                             59663
<ALLOWANCE-FOREIGN>                                  0
<ALLOWANCE-UNALLOCATED>                          17928
        

</TABLE>


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