ADVANTA CORP
424B3, 1996-08-12
PERSONAL CREDIT INSTITUTIONS
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Pricing Supplement dated August 9, 1996                       Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
<TABLE>
=============================================================================================================
<S>                                                                 <C>
Principal Amount:  $6,500,000                                       Interest Rate: 6.960%
Agent's Discount or Commission:  $29,250                            Stated Maturity Date:  8/14/2001
Net Proceeds to Issuer:  $6,470,750                                 Original Issue Date:  8/14/96
Issue Price: 100%                                                   Trade Date:  8/9/96                                             
=============================================================================================================
Interest Payment Dates:  The 14th day of each                       Cusip No.:  00756QBW7
                          February and August
</TABLE>

Day Count Convention:

            /X/     30/360 for the period from 8/14/96 to 8/13/2001
            / /     Actual/360 for the period from             to
            / /     Actual/Actual for the period from          to

Redemption:      

            /X/     The Notes cannot be redeemed prior to the Stated Maturity
                    Date.

            / /     The Notes may be redeemed prior to the Stated Maturity Date.
                    Initial Redemption Date:
                    Initial Redemption Percentage:
                    Annual Redemption Percentage Reduction: ____% until 
                    Redemption Percentage is 100% of the principal amount.

Optional Repayment:

            /X/     The Notes cannot be repaid prior to the Stated Maturity 
                    Date.

            / /     The Notes can be repaid prior to the Stated Maturity Date at
                    the option of the holder of the Notes.
                    Option Repayment Dates: Repayment Price: ____%

Currency:

         Specified Currency:  United States Dollars
           (If other than U.S. dollars, see attached)
         Minimum Denominations:
           (Applicable only if Specified Currency is other than U.S. dollars)
         Original Issue Discount:
                          / /   Yes      /X/   No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:





<PAGE>   2

Form:

         /X/   Book Entry                                 / /    Certificated

Agent acting in the capacity as indicated below:

         /X/    Agent                                    / /    Principal

If as Principal:

         / /    The Notes are being offered at varying prices related to
                prevailing market prices at the time of resale.

         / /    The Notes are being offered at a fixed initial public offering
                price of ____% of principal amount.

If as Agent:

         The Notes are being offered at a fixed initial public offering price
         of 100% of principal amount.

/X/     Other Provisions:  Prudential Securities, Inc.

        / /  Salomon Brothers Inc

                        / /  CS First Boston
                                      
                                        / /  Donaldson, Lufkin & Jenrette
                                             Securities Corporation

                                                  / / Merrill Lynch & Co.







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