ADVANTA CORP
424B3, 1996-10-11
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1

Pricing Supplement dated October 8, 1996                      Rule 424(b)(3)
(To Prospectus dated July  8, 1996 and                        File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE

<TABLE>
<S>                                                       <C>
======================================================================================================
Principal Amount:  $20,000,000                            Interest Rate: 6.400%
Agent's Discount or Commission:  $40,000                  Stated Maturity Date:  10/13/98
Net Proceeds to Issuer:  $19,960,000                      Original Issue Date:  10/11/96
Issue Price: 100%                                         Trade Date:  10/08/96   
=====================================================================================================
Interest Payment Dates:   April 14, 1997 and              Cusip No.:  00756QCQ9
                          the 13th day of each 
                          October and April thereafter
                          
</TABLE>

Day Count Convention:

         /X/    30/360 for the period from 10/11/96  to 10/12/98
         / /    Actual/360 for the period from      to
         / /    Actual/Actual for the period from   to

Redemption:

         /X/    The Notes cannot be redeemed prior to the Stated Maturity Date.

         / /    The Notes may be redeemed prior to the Stated Maturity Date.
                Initial Redemption Date:
                Initial Redemption Percentage:
                Annual Redemption Percentage Reduction: ____% until Redemption
                Percentage is 100% of the principal amount.

Optional Repayment:

         /X/    The Notes cannot be repaid prior to the Stated Maturity Date.

         / /    The Notes can be repaid prior to the Stated Maturity Date at
                the option of the holder of the Notes.
                Option Repayment Dates:
                Repayment Price: ____%

Currency:

         Specified Currency:  United States Dollars
           (If other than U.S. dollars, see attached)
         Minimum Denominations:
           (Applicable only if Specified Currency is other than U.S. dollars)
         Original Issue Discount:
                          / /   Yes      /X/   No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:
<PAGE>   2


Form:

         /X/    Book Entry                                 / /    Certificated

Agent acting in the capacity as indicated below:

         /X/    Agent                                      / /    Principal

If as Principal:

         / /    The Notes are being offered at varying prices related to 
                prevailing market prices at the time of resale.

         / /    The Notes are being offered at a fixed initial public offering
                price of ____% of principal amount.

If as Agent:

         The Notes are being offered at a fixed initial public offering price 
         of 100% of principal amount.

/ /      Other Provisions:

         / /  Salomon Brothers Inc

                       /X/  CS First Boston

                                   / / Donaldson, Lufkin & Jenrette
                                         Securities Corporation

                                                       / / Merrill Lynch & Co.


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