ADVANTA CORP
424B3, 1996-08-21
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated August 20, 1996                    Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                       File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                ADVANTA CORP.
                   MEDIUM-TERM NOTES, SERIES C - FIXED RATE
<TABLE>
<CAPTION>
===================================================================================
<S>                                               <C>                      
Principal Amount:  $5,000,000                     Interest Rate: 7.020%
Agent's Discount or Commission:  $22,500          Stated Maturity Date:  8/23/2001
Net Proceeds to Issuer:  $4,977,500               Original Issue Date:  8/23/96
Issue Price: 100%                                 Trade Date:  8/20/96            
===================================================================================
Interest Payment Dates:  The 23rd day of each     Cusip No.: 00756QBZ0
                         February and August
</TABLE>

Day Count Convention:

     /X/ 30/360 for the period from 8/23/96  to 8/22/2001

     / / Actual/360 for the period from      to

     / / Actual/Actual for the period from   to

Redemption:

     /X/ The Notes cannot be redeemed prior to the Stated Maturity Date.

     / / The Notes may be redeemed prior to the Stated Maturity Date.
         Initial Redemption Date:
         Initial Redemption Percentage:
         Annual Redemption Percentage Reduction: ____% until Redemption
         Percentage is 100% of the principal amount.

Optional Repayment:

     /X/ The Notes cannot be repaid prior to the Stated Maturity Date.

     / / The Notes can be repaid prior to the Stated Maturity Date
         at the option of the holder of the Notes.
         Option Repayment Dates:
         Repayment Price: ____%

Currency:

     Specified Currency:  United States Dollars
       (If other than U.S. dollars, see attached)
     Minimum Denominations:
       (Applicable only if Specified Currency is other than U.S. dollars)
     Original Issue Discount:
               / / Yes    /X/ No

     Total Amount of OID:
     Yield to Maturity:
     Initial Accrual Period:

<PAGE>   2
Form:

     /X/ Book Entry                    / / Certificated

Agent acting in the capacity as indicated below:

     /X/ Agent                         / / Principal

If as Principal:

     / / The Notes are being offered at varying prices related to
         prevailing market prices at the time of resale.

     / / The Notes are being offered at a fixed initial public offering
         price of ____% of principal amount.

If as Agent:

     The Notes are being offered at a fixed initial public offering
price of 100% of principal amount.

/X/ Other Provisions:  Prudential Securities Incorporated

    / /  Salomon Brothers Inc

              / /  CS First Boston

                         / / Donaldson, Lufkin & Jenrette
                                Securities Corporation

                                        / / Merrill Lynch & Co.



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