ADVANTA CORP
424B3, 1997-09-16
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement No. 12 dated September 12 1997                 Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated August 7, 1997)

                                 ADVANTA CORP.
                     VALUE NOTES(SM), SERIES A - FIXED RATE

<TABLE>
================================================================================
<S>                                                     <C>
Cusip No.:  00757GAM1                                   Interest Rate: 7.85%
Aggregate Principal Amount: $150,000                    Maturity Date: 9/17/2004
Total Agents' Discount or Commission: $2,250            Issue Date: 9/17/97
Net Proceeds to Issuer:  $147,750                       Trade Date:  9/12/97
================================================================================
</TABLE>

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------
                                                                      Agent's Discount          Net Proceeds
          Name of Agent                      Principal Amount           or Commission            to Issuer
- ------------------------------------------------------------------------------------------------------------
<S>                                          <C>                      <C>                       <C>
Legg Mason Wood Walker, Incorporated            $150,000                   $2,250                 $147,750
- ------------------------------------------------------------------------------------------------------------
</TABLE>

Interest Payment Dates: October 15, 1997 and the 15th day of each succeeding
                        calendar month through and including August 15, 2004
                        and on the Maturity Date; provided however, that if this
                        Note is redeemed at the option of the Company prior to
                        the Maturity Date, the final Interest Payment Date shall
                        be the Redemption Date (as defined herein).

Day Count Convention:

            [X]     30/360 for the period from  9/17/97 to 9/16/2004

Redemption:
            [ ]     The Notes cannot be redeemed prior to the Stated Maturity
                    Date.

            [X]     The Notes may be redeemed prior to the Stated Maturity Date.
                                Initial Redemption Date: October 15, 2000
                                Initial Redemption Percentage: 100%
                                Annual Redemption Percentage Reduction: 0%.
                                See "Other Provisions" below.

Form:       [X]     Book Entry

Agent acting in the capacity as indicated below:

            [X]     Agent                                [ ]          Principal

If as Principal:

            [ ]     The Notes are being offered at varying prices related to
                    prevailing market prices at the time of resale.

            [ ]     The Notes are being offered at a fixed initial public
                    offering price of ____% of principal amount.


<PAGE>   2

If as Agent:

            The Notes are being offered at a fixed initial public offering
price of 100% of principal amount.

[X]   Other Provisions: This Note may be redeemed by the Company on October 15,
                        2000 (the "Initial Redemption Date") and on any Interest
                        Payment Date thereafter (each, a "Redemption Date"), on
                        written notice given not more than 60 nor less than 30
                        days prior to such Redemption Date. In the event of any
                        such redemption by the Company, the Redemption Price
                        shall be 100% of the principal amount of this Note.

[ ]          PaineWebber Incorporated

                   [X]          Legg Mason Wood Walker, Incorporated

                                                   [ ]         Sage Rutty & Co.




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