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Pricing Supplement dated October 14, 1997 Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and File No. 333-05701
Prospectus Supplement dated October 30, 1996)
Advanta Corp.
Medium-Term Notes, Series D - Fixed Rate
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<S> <C>
Principal Amount: $25,000,000 Interest Rate: 6.99%
Agent's Discount or Commission: $62,500 Stated Maturity Date: 10/18/99
Net Proceeds to Issuer: $24,937,500 Original Issue Date: 10/17/97
Issue Price: 100.00% Trade Date: 10/14/97
===========================================================================================
Interest Payment Dates: The 18th day of each April and Cusip No.: 00756QEG9
October, commencing April 18, 1998
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Day Count Convention:
[X] 30/360 for the period from 10/17/97 to 10/17/99
[ ] Actual/360 for the period from to
[ ] Actual/Actual for the period from to
Redemption:
[X] The Notes cannot be redeemed prior to the Stated Maturity Date.
[ ] The Notes may be redeemed prior to the Stated Maturity Date.
Initial Redemption Date:
Initial Redemption Percentage:
Annual Redemption Percentage Reduction: ____% until Redemption
Percentage is 100% of the principal amount.
Optional Repayment:
[X] The Notes cannot be repaid prior to the Stated Maturity
Date.
[ ] The Notes can be repaid prior to the Stated Maturity Date at
the option of the holder of the Notes.
Option Repayment Dates:
Repayment Price: ____%
Currency:
Specified Currency: United States Dollars
(If other than U.S. dollars, see attached)
Minimum Denominations:
(Applicable only if Specified Currency is other than U.S. dollars)
Original Issue Discount:
[ ] Yes [X] No
Total Amount of OID:
Yield to Maturity:
Initial Accrual Period:
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Form:
[X] Book Entry [ ] Certificated
Agent acting in the capacity as indicated below:
[X] Agent [ ] Principal
If as Principal:
[ ] The Notes are being offered at varying prices related to
prevailing market prices at the time of resale.
[ ] The Notes are being offered at a fixed initial public offering
price of 100% of principal amount.
If as Agent:
The Notes are being offered at a fixed initial public offering price of
100% of principal amount.
[ ] Other Provisions:
RECENT DEVELOPMENTS
On March 17, 1997, the Company announced that it expects to report a
net profit for full-year 1997 of approximately $1.50 per share, which is well
below previous expectations. For the first quarter of 1997, the Company
reported a loss of $19.8 million, or $0.43 cents per share. On July 16, 1997,
the Company announced its return to profitability and reported net income of
$5.4 million, or earnings per share of $0.12, for the second quarter.
Beginning March 1997, in connection with the March 17, 1997
announcement described above, the various nationally recognized rating agencies
lowered their ratings of the Company's debt securities. As of the date of this
Pricing Supplement, senior debt of the Company is rated investment grade (at or
above the lowest investment grade level) by three of the rating agencies, but is
rated two levels below investment grade by Standard & Poor's and by Moody's
Investors Service.
The above-referenced interruption in the Company's historical pattern
of strong financial results reflects a number of factors, including continuing
increases in consumer bankruptcies and charge-offs and lower receivables
balances than originally anticipated in its credit card business. The Company is
pursuing a number of steps designed to return the Company to its historical
level of financial performance by increasing revenues and stemming credit card
losses. These steps include repricing certain segments of the credit card
portfolio, improving the Company's collection process, tightening underwriting
standards and developing new marketing programs. The Company's mortgage
financing, leasing and insurance businesses continue to perform well.
On March 17, 1997, the Company also announced that it has retained BT
Wolfensohn, a division of BT Securities Corporation, to explore all strategic
alternatives that build upon the historic strength and success of the Company as
a whole and of its business units with the aim of maximizing the Company's
value. The strategic alternatives that might be considered by the Company
include, but are not limited to, a strategic alliance with another company, an
alliance or initial public offering involving one or more of the Company's
operating units, or a merger or sale involving the Company as a whole. There is
no assurance that any such event will occur.
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This Pricing Supplement contains forward-looking statements,
including, but not limited to, projections of future earnings, that are subject
to certain risks and uncertainties that could cause actual results to differ
materially from those projected. Significant risks and uncertainties include:
the Company's managed net interest margin, which in turn is affected by the
Company's success in originating new credit card accounts, the receivables
volume and initial pricing of new accounts, the impact of repricing existing
accounts and account attrition, the mix of account types and interest rate
fluctuations; the level of delinquencies, customer bankruptcies, and
charge-offs; and the amount and rate of growth in the Company's expenses. The
Company's earnings also may be significantly affected by factors that affect
consumer debt, competitive pressures from other providers of financial services,
the effects of governmental regulation, the amount and cost of financing
available to the Company and its subsidiaries, the difficulty or inability to
securitize the Company's receivables and the impact of the ratings of debt of
the Company and its subsidiaries. Additional risks that may affect the
Company's future performance are set forth elsewhere in the Company's filings
with the Securities and Exchange Commission.
[X] Salomon Brothers Inc
[ ] Bear, Stearns & Co. Inc.
[ ] CS First Boston
[ ] Donaldson, Lufkin & Jenrette
Securities Corporation
[ ] Merrill Lynch & Co.
