ADVANTA CORP
SC 13G/A, 1997-02-14
PERSONAL CREDIT INSTITUTIONS
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<PAGE>
 
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549

                                 SCHEDULE 13G

                   Under the Securities Exchange Act of 1934
                              (Amendment No. 2)*

                              Advanta Corporation
                               (Name of Issuer)

                     Class A Common Stock, $.01 Par Value
                        (Title of Class of Securities)

                                   00794210
                                (CUSIP Number)


*  The remainder of this cover page shall be filled out for a reporting person's
initial person's initial filing on this form with respect to the subject class
of securities, and for any subsequent amendment containing information which
would alter the disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                               Page 1 of 7 Pages
<PAGE>
 
- -----------------------                                  ---------------------
  CUSIP NO. 00794210                    13G                PAGE 2 OF 7 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON: 36-3820584
                          
        Wanger Asset Management, L.P.

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
        Not Applicable                                          (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
        Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5     
     NUMBER OF              None
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6    
                            964,000
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7     
    REPORTING               None
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8    
                            964,000

- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9    
        964,000

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
        Not Applicable
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9: 
11    
        2.18%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
        IA

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTION BEFORE FILLING OUT!

<PAGE>
 
- -----------------------                                  ---------------------
  CUSIP NO. 00794210                    13G                PAGE 3 OF 7 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON:
                          
        Wanger Asset Management, Ltd.

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
        Not Applicable                                          (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
        Delaware

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5     
     NUMBER OF              None
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6    
                            964,000
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7     
    REPORTING               None
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8    
                            964,000

- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9    
        964,000

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
        Not Applicable
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
        2.18%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
        CO

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTION BEFORE FILLING OUT!
<PAGE>
 
- -----------------------                                  ---------------------
  CUSIP NO. 00794210                    13G                PAGE 4 OF 7 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
      NAME OF REPORTING PERSON
 1    S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON:
                          
        Ralph Wanger 

- ------------------------------------------------------------------------------
      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
 2                                                              (a) [_]
        Not Applicable                                          (b) [_]
                                                 
- ------------------------------------------------------------------------------
      SEC USE ONLY
 3
 

- ------------------------------------------------------------------------------
      CITIZENSHIP OR PLACE OF ORGANIZATION
 4    
        U.S.A.

- ------------------------------------------------------------------------------
                          SOLE VOTING POWER
                     5     
     NUMBER OF              None
 
      SHARES       -----------------------------------------------------------
                          SHARED VOTING POWER
   BENEFICIALLY      6    
                            964,000
     OWNED BY
                   -----------------------------------------------------------
       EACH               SOLE DISPOSITIVE POWER
                     7     
    REPORTING               None
 
      PERSON       -----------------------------------------------------------
                          SHARED DISPOSITIVE POWER
       WITH          8    
                            964,000

- ------------------------------------------------------------------------------
      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
 9    
        964,000

- ------------------------------------------------------------------------------
      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
10                  
        Not Applicable
 
- ------------------------------------------------------------------------------
      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
11    
        2.18%

- ------------------------------------------------------------------------------
      TYPE OF REPORTING PERSON*
12
        IN

- ------------------------------------------------------------------------------

                     *SEE INSTRUCTION BEFORE FILLING OUT!
<PAGE>
 
Page 5 of 7 Pages
 
Item 1(a)    Name of Issuer:  Advanta Corporation

Item 1(b)    Address of Issuer's Principal Executive Offices:
             650 Naamans Road
             Brandywine Corporate Center
             Claymont, Delaware 19703

Item 2(a)    Name of Person Filing:
             Wanger Asset Management, L.P. ("WAM");
             Wanger Asset Management, Ltd., the sole general partner of
             WAM ("WAM LTD.");
             Ralph Wanger ("Wanger")

Item 2(b)    Address of Principal Business Office:
             WAM, WAM LTD. and Wanger are all located at:
             227 West Monroe Street, Suite 3000
             Chicago, Illinois 60606

Item 2(c)    Citizenship:
             WAM is a Delaware limited partnership.
             WAM LTD. is a Delaware corporation.
             Wanger is a U.S. citizen.

Item 2(d)    Title of Class of Securities:
             Class A Common Stock, $.01 Par Value

Item 2(e)    CUSIP Number:  00794210

Item 3       Type of Person:
             (e)  WAM is an Investment Adviser registered under section
                  203 of the Investment Advisers Act of 1940;
                  WAM LTD. is the General Partner of the Investment
                  Adviser; Wanger is the principal stockholder of the
                  General Partner.

Item 4       Ownership (at December 31, 1996):

             (a)  Amount owned "beneficially" within the
                  meaning of rule 13d-3:
                  964,000 shares

             (b)  Percent of class: 2.18% (based on 44,300,000 shares
                  outstanding)

             (c)  Number of shares as to which such person has:
                  (i)     sole power to vote or to direct the vote:
                          none
                  (ii)    shared power to vote or to direct the vote:
                          964,000
                  (iii)   sole power to dispose or to direct the
                          disposition of:  none
                  (iv)    shared power to dispose or to direct
                          disposition of:  964,000

                  WAM serves as investment adviser to Acorn Investment
                  Trust, Series Designated Acorn Fund (the "Trust").
                  Various of WAM's limited partners and employees are
                  also officers and trustees of the Trust, but WAM does
                  not consider the Trust to be controlled by such persons.
                  Although the Trust is not controlled by WAM, pursuant   
                  to rule 13d-3(a) the 767,000 shares beneficially owned  
                  by the Trust, with respect to which the Trust has       
                  delegated to WAM shared voting power and shared         
                  dispositive power, are considered to be shares          
                  beneficially owned by WAM by reason of such delegated   
                  powers.  In addition to the shares beneficially owned   
                  by the Trust, other clients other clients of WAM may    
                  own shares which are not included in the aggregate      
                  number of shares reported herein because WAM does not   
                  have or share voting or investment power over those     
                  shares.                                                  
<PAGE>
 
Page 6 of 7 Pages

Item 5        Ownership of Five Percent or Less of a Class:
              If this statement is being filed to report the fact that
              as of the date hereof the reporting person has ceased to 
              be the beneficial owner of more than five percent of the 
              class of securities, check the following (X).             

Item 6        Ownership of More Than Five Percent on behalf of Another Person:
              The shares reported herein have been acquired on behalf of    
              discretionary clients of WAM.  Persons other than WAM are     
              entitled to receive all dividends from, and proceeds from the 
              sale of, those shares.                                         

Item 7        Identification and Classification of the Subsidiary Which Acquired
              the Security Being Reported on by the Parent Holding Company:
                 Not applicable                                             

Item 8        Identification and Classification of Members of the Group:
                 Not applicable

Item 9        Notice of Dissolution of Group:
                 Not applicable
 
Item 10       Certification:

              By signing below I certify that, to the best of my knowledge
          and belief, the securities referred to above were acquired in the
          ordinary course of business and were not acquired for the purpose  
          of and do not have the effect of changing or influencing the       
          control of the issuer of such securities and were not acquired in  
          connection with or as a participant in any transaction having such 
          purpose or effect.                                                  
<PAGE>
 
Page 7 of 7 Pages

                                   Signature

  After reasonable inquiry and to the best of my knowledge and belief, Icertify
that the information set forth in this statement is true, complete and correct.

Date:  February 14, 1997

            The undersigned corporation, on the date above
            written, agrees and consents to the joint filing
            on its behalf of this Schedule 13G in connection
            with its beneficial ownership of the shares
            reported herein.

                  WANGER ASSET MANAGEMENT, LTD., for
                   itself and as general partner of
                   WANGER ASSET MANAGEMENT, L.P.

                  By: /s/ Bruce H. Lauer
                     ------------------------
                      Bruce H. Lauer
                      Vice President

            The undersigned individual, on the date above
            written, agrees and consents to the joint filing
            on his behalf of this Schedule in connection
            with his beneficial ownership of the shares
            reported herein.

                  RALPH WANGER

                  /s/ Ralph Wanger
                  ---------------------------


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