ADVANTA CORP
424B3, 1997-03-26
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated March 23, 1997                          Rule 424(b)(3)
(To Prospectus dated October 23, 1995)                        File No. 33-62601

                          $190,587,000 Principal Amount

                                  Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
              One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                                             Annual                                              Annual
                           Interest        Percentage                          Interest        Percentage
                             Rate             Yield                              Rate             Yield
Maturity                   Per Annum         (APY)*       Maturity            Per Annum          (APY)*
- --------                   ---------         ------       --------            ---------          ------
<C>                          <C>              <C>         <C>                   <C>               <C>  
91 Days                      5.40%            5.55%       One Year              6.16%             6.35%
Six Months                   5.69%            5.85%       Two Years             6.25%             6.45%
Eighteen Months              6.20%            6.40%       Four Years            6.49%             6.70%
Thirty Months                6.39%            6.60%       Five Years            6.77%             7.00%
</TABLE>














- --------
* Effective annual yield assumes interest reinvested at the current daily
  rate. Substantial penalty for early withdrawal.


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