ADVANTA CORP
424B3, 1997-09-02
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1
Pricing Supplement dated August 31, 1997                      Rule #424(b)(3)
(To Prospectus dated August 6, 1997)                          File No.333-28291

                         $200,000,000 Principal Amount

                                 Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
             One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                                      Annual                                       Annual
                       Interest     Percentage                     Interest      Percentage
                         Rate          Yield                         Rate          Yield
Maturity              Per Annum       (APY)*      Maturity        Per Annum        (APY)*
- --------              ---------       ------      --------        ---------        ------

<S>                     <C>            <C>        <C>               <C>            <C>
91 Days                 5.83%          6.00%      One Year          6.72%          6.95%
Six Months              6.39%          6.60%      Two Years         7.00%          7.25%
Eighteen Months         6.81%          7.05%      Four Years        7.42%          7.70%
Thirty Months           7.09%          7.35%      Five Years        7.56%          7.85%
</TABLE>





- --------
*Effective annual yield assumes interest reinvested at the current
 daily rate. Substantial penalty for early withdrawal.


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