ADVANTA CORP
8-K, 1997-07-16
PERSONAL CREDIT INSTITUTIONS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                                 
                                   FORM 8-K
                                 
                                 
                      Pursuant to Section 13 or 15(d) of
                     The Securities Exchange Act of 1934
                                 
                                 
      Date of Report (Date of earliest event reported):  July 16, 1997
                                 
      ________________________ADVANTA Corp.____________________________
            (Exact name of registrant as specified in its charter)


                                 
      _______Delaware__________  _____0-14120________  ______23-1462070__
      (State or other jurisdic-  (Commission File      (IRS Employer
      tion of incorporation or    Number)               Identification No.)
      Organization)


                                 
                                 
             Welsh and McKean Roads, P.O. Box 844, Spring House, PA 
                 (Address of principal executive offices)

                                     19477
                                   (Zip Code)
                                 
                  
Registrant's telephone number, including area code:  (215) 657-4000
                                 
<PAGE>

     5. Other Events.

     On July 16, 1997 Advanta Corporation announced net income of $5.4
     million and earnings per share of $0.12, returning the Company to
     profitability after a one-quarter interruption in its previous eight
     years of profitable growth.  In the second quarter of 1996, the
     Company registered net income of $45.1 million and earnings per share
     of $1.00.  For the first quarter of 1997, the Company reported a loss
     of $19.8 million, or $0.43 per share.

     For the second quarter of 1997, Advanta reported net revenues of
     $216.1 million versus $182.5 million recorded in the first quarter
     1997 and $189.6 million in the year-ago quarter.

     In March of 1997 the Company announced that it commenced a thorough
     and systematic review of its business strategy.  As part of this
     effort, the Company outlined a number of steps that it would pursue.
     The steps the Company has taken to restore it to historical levels of
     profitability include:

     Repricing certain segments of the credit card portfolio:  In
     June the Company repriced roughly two-thirds of its customers.  The
     new rates better match customer risk profiles.  The credit card yield
     reported for the June quarter of 15.6% showed an approximately 130
     basis point improvement over the yield for the quarter ended March
     1997.

     Improving the Company's collection process and more quickly
     intervening with potentially troubled accounts:  Since March the
     Company has added approximately 200 individuals to its collections
     effort.  Additionally, the Company began to outsource certain
     collections activities.  As evidence of the strengthened collections
     process, the credit card 30+ day delinquency rate declined from the
     5.16% reported at the end of March to 4.95% in June.
     
     Tightening underwriting standards:  The Company incorporated
     more stringent credit criteria both in new customer acquisitions
     and existing account management activities.
     
     Developing new marketing programs to retain high-credit-quality
     cardholders and new products that offer customers additional value:
     Several new products will be introduced into the marketplace during
     the third and fourth quarters.  New programs and enhancements for
     current credit card customers are being offered during this Summer.

     Highlights for the second quarter include the following items:  

       Managed net interest margin rose to 7.63% from the 7.05% recorded
       in the first quarter and the 5.84% posted in the comparable
       period of 1996.  The contractual repricing of credit cards from
       their introductory rate helped to expand the credit card yield.
       The overall margin growth was dampened by the large cash position
       which the Company chose to maintain.

<PAGE>
       The consolidated managed charge-off and 30+ day delinquency rates
       for the quarter ended June 30 were 5.54% and 5.35%, respectively.
       The consolidated managed charge-off rate increased from the 5.26%
       registered for the quarter ended March 31 and from the 2.91%
       recorded in the comparable quarter of 1996.
     
       The second quarter's managed credit card charge-off and 30+ day
       delinquency rates were 7.24% and 4.95%, respectively.  For the
       quarter ended March 31, the charge-  off rate on managed credit
       cards was 6.61% and was 3.30% for the year-ago quarter.  The
       June 1997 30+ day delinquency rate declined from the 5.16% registered
       at March 31.  At June 30, 1996 this rate stood at 2.87%.
     
       At the close of the second quarter, total managed receivables of
       $16.3  billion posted a 5.7% increase from the $15.4 billion
       reported last June.  Managed credit card receivables ended June 30
       at $11.2 billion, an 11.8% decrease from the $12.7 billion level
       last June.  As compared to the $12.2 billion at the close of March,
       the managed credit card receivables balance declined 8.2%.
       The Company now expects credit card receivables in the range of
       $12 to $13 billion and total receivables of $18 to $19 billion
       at year end 1997.
     
       Advanta Personal Finance originated $915 million in new business
       during the second quarter, triple the year ago level.  This
       record volume helped to increase the balance of managed assets to
       $3.9 billion, up 88.0% over last June.  In addition, the Company
       services $7.5 billion on a third party contract basis, bringing
       the total portfolio serviced to $11.4 billion.

   Any statements released by Advanta that are forward looking are made
   pursuant to the safe harbor provisions of the Private Securities
   Litigation Reform Act of 1995.  Investors are cautioned that forward-
   looking statements involve risks and uncertainties which may affect
   the Company's business and prospects.  At present, significant risks
   and uncertainties include: the Company's managed net interest
   margin, which in turn is affected by the Company's success in
   originating new credit card accounts, receivables volume and initial
   pricing of new accounts, the impact of repricing existing accounts
   and account attrition, the mix of account types and interest rate
   fluctuations; the level of delinquencies, customer bankruptcies, and
   charge-offs; and the amount and rate of growth in the Company's
   expenses.  Earnings may also be significantly affected by factors
   that affect consumer debt, competitive pressures from other
   providers of financial services, the effects of governmental
   regulation, the amount and cost of financing available to the
   Company and its subsidiaries, the difficulty or inability to
   securitize the Company's receivables, and the impact of the ratings
   on debt of the Company and its subsidiaries.  Additional risks that
   may affect future performance are detailed in the Company's filings
   with the SEC.

<PAGE>
                                 
     Item 7. Financial Statements and Exhibits.

     (c)  Exhibits.

     The following exhibit is filed as part of this Report on
     Form 8-K:

     27   Financial Data Schedules.
     99   Selected summary financial data.

<PAGE>

     Exhibit 99

                     ADVANTA AND SUBSIDIARIES
                       FINANCIAL HIGHLIGHTS
              ($ in millions, except per share data)

                                  Three Months Ended       % Change
                                      June 30,         1997 versus
                                   1997      1996          1996
OPERATING RESULTS

Net Revenues(A)                   $216.1     $189.6          14%

Provision for Losses              $ 50.3     $ 27.7          82%

Operating Expenses                $158.6     $127.4          24%

Net Income                        $  5.4     $ 45.1         (88%)

Earnings Per Common Share         $ 0.12     $ 1.00         (88%)

Average Shares (Millions)           45.7       45.2           1%

Return on Common Equity              2.1%      27.2%        (92%)

Managed Net Interest Margin         7.63%      5.84%         31%

                                  Six Months Ended        % Change
                                      June 30,           1997 versus
                                   1997      1996            1996
OPERATING RESULTS

Net Revenues (A)                  $398.6     $377.4           6%

Provision for Losses              $110.6     $ 42.7         159%

Operating Expenses                $307.4     $237.9          29%

Net Income (Loss)                 ($14.4)    $ 86.2        (117%)

Earnings (Loss) Per Common Share  ($0.32)    $ 1.91        (117%)

Average Shares (Millions)           46.0       45.1           2%

Return on Common Equity             (4.7%)     26.5%       (118%)

Managed Net Interest Margin         7.29%      6.03%         21%

(A) Excludes $33.8 million gain on sale of credit card receivables in
    the second quarter of 1996.

<PAGE>

Exhibit 99
                     ADVANTA AND SUBSIDIARIES
                       FINANCIAL HIGHLIGHTS
               ($ in millions, except per share data)
                                                       % Change
                                                       June 1997
                       June 30,   March 31,  June 30,   versus
                        1997        1997       1996    June 1996

FINANCIAL CONDITION

Managed Receivables*
  Credit Cards         $11,186    $12,189    $12,679      (12%)
  Personal Finance(A)  $ 3,934    $ 3,276    $ 2,093       88%
  Business Loans(B)    $ 1,090    $   954    $   610       79%
  Other Loans          $    54    $    32    $    11      431%

Total Managed
   Receivables         $16,264    $16,451    $15,393        6%

Total Managed Assets   $20,655    $20,160    $18,184       14%

Stockholders' Equity   $   838    $   837    $   755       11%

Book Value Per
    Common Share       $ 17.32    $ 17.38    $ 16.13        7%

Equity/Managed Assets     4.54%      4.65%      4.15%       9%

Reserves for Credit
   Losses              $ 116.9    $ 105.4    $  70.9       65%

Customer Accounts    6,487,588  6,472,862  5,829,354       11%

CREDIT QUALITY

Managed Net Charge-off Rate
  Credit Cards            7.24%      6.61%      3.30%
  Personal Finance(A)     0.63%      0.60%      0.67%
  Total Receivables       5.54%      5.26%      2.91%

Managed 30+ Day Delinquency Rate
  Credit Cards            4.95%      5.16%      2.87%
  Personal Finance(A)     6.36%      6.35%      5.31%
  Total Receivables       5.35%      5.49%      3.36%

(A)  Includes Mortgages and Auto Loans.
(B)  Includes Leases and Business Cards.
* Managed figures combine both owned and securitized receivables.

<PAGE>

SIGNATURES
                                 
                                 
Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.

                                   ADVANTA Corp.


Date:  July 16, 1997             By:  /s/ Elizabeth H. Mai
                                      Elizabeth H. Mai, Senior
                                      Vice President & General
                                      Counsel


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<ALLOWANCE-UNALLOCATED>                            232
        

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