ADVANTA CORP
424B3, 1997-09-09
PERSONAL CREDIT INSTITUTIONS
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<PAGE>   1


Pricing Supplement No. 9 dated September 5, 1997                  Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated August 7, 1997)

                                  ADVANTA CORP.
                      VALUE NOTES SM, SERIES A - FIXED RATE
===============================================================================
Cusip No.:  00757GAJ8                                  Interest Rate: 7.85%
Aggregate Principal Amount: $114,000                   Maturity Date: 9/10/2004
Total Agents' Discount or Commission: $1,710           Issue Date: 9/10/97
Net Proceeds to Issuer:  $112,290                      Trade Date:  9/05/97
===============================================================================


<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------------------------------
                                                                       Agent's Discount     Net Proceeds  to
              Name of Agent                       Principal Amount      or Commission             Issuer
- -------------------------------------------------------------------------------------------------------------
<S>                                                  <C>                   <C>                   <C>
Legg Mason Wood Walker, Incorporated                 $114,000              $1,710                $112,290
- -------------------------------------------------------------------------------------------------------------
</TABLE>

Interest Payment Dates:    October 15, 1997 and the 15th day of each succeeding
                           calendar month through and including August 15, 2004 
                           and on the Maturity Date; provided however, that if
                           this Note is redeemed at the option of the Company 
                           prior to the Maturity Date, the final Interest 
                           Payment Date shall be the Redemption Date (as
                           defined herein).

Day Count Convention:
         [X]  30/360 for the period from  9/10/97 to 9/09/2004
Redemption:
         [ ]  The Notes cannot be redeemed prior to the Stated Maturity Date.

         [X]  The Notes may be redeemed prior to the Stated Maturity Date.
                  Initial Redemption Date:  September 15, 2000
                  Initial Redemption Percentage:  100%
                  Annual Redemption Percentage Reduction: 0%.
                  See "Other Provisions" below.

Form:    [X]  Book Entry

Agent acting in the capacity as indicated below:

         [X]  Agent                                [ ]     Principal

If as Principal:

         [ ]  The Notes are being offered at varying prices related to
              prevailing market prices at the time of resale.

         [ ]  The Notes are being offered at a fixed initial public
              offering price of ____% of principal amount.

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If as Agent:

         The Notes are being offered at a fixed initial public offering price of
100% of principal amount.

  [X]   Other Provisions:  This Note may be redeemed by the Company on 
                           September 15, 2000 (the "Initial Redemption Date") 
                           and on any Interest Payment Date thereafter (each, a
                           "Redemption Date"), on written notice given not more
                           than 60 nor less than 30 days prior to such 
                           Redemption Date. In the event of any such redemption
                           by the Company, the Redemption Price shall be 100% 
                           of the principal amount of this Note.

 [ ]   PaineWebber Incorporated

                   [X]   Legg Mason Wood Walker, Incorporated

                                                    [ ]    Sage Rutty & Co.






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