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Pricing Supplement dated January 19, 1997                         Rule 424(b)(3)
(To Prospectus dated October 23, 1995)                         File No. 33-62601

                         $190,587,000 Principal Amount

                                 Advanta Corp.

                                  91 Day Notes
                      Six, Eighteen and Thirty Month Notes
             One, Two, Three, Four, Five, Seven and Ten Year Notes



<TABLE>
<CAPTION>
                                       Annual                                          Annual
                        Interest      Percentage                       Interest     Percentage
                         Rate           Yield                           Rate           Yield
 Maturity              Per Annum       (APY)*      Maturity           Per Annum        (APY)*
 --------              ---------       -----       --------           ---------        ----- 
 <S>                     <C>            <C>        <C>                  <C>            <C>
 91 Days                 5.31%          5.45%      One Year             6.06%          6.25%
 Six Months              5.59%          5.75%      Two Years            6.16%          6.35%
 Eighteen Months         6.11%          6.30%      Four Years           6.39%          6.60%
 Thirty Months           6.30%          6.50%      Five Years           6.67%          6.90%
</TABLE>




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* Effective annual yield assumes interest reinvested at the current daily rate.
Substantial penalty for early withdrawal.



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